{"id":36436,"date":"2026-02-04T11:05:51","date_gmt":"2026-02-04T04:05:51","guid":{"rendered":"https:\/\/dps.media\/xay-dung-chuoi-email-automation-cho-doanh-nghiep\/"},"modified":"2026-02-06T23:42:44","modified_gmt":"2026-02-06T16:42:44","slug":"%e6%9e%84%e5%bb%ba%e4%bc%81%e4%b8%9a%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%87%aa%e5%8a%a8%e5%8c%96%e9%93%be","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e6%9e%84%e5%bb%ba%e4%bc%81%e4%b8%9a%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%87%aa%e5%8a%a8%e5%8c%96%e9%93%be\/","title":{"rendered":"10\u4e2a\u7a81\u7834\u6027\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u7b56\u7565\u63d0\u53472026\u5e74\u8425\u6536"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u60a8\u77e5\u9053\u5417\uff0c\u6709 70% \u7684\u6f5c\u5728\u5ba2\u6237\u5728\u7b2c\u4e00\u6b21\u4e92\u52a8\u540e\u5c31\u88ab\u9057\u5fd8\u4e86\uff1f\u5728\u6570\u5b57\u65f6\u4ee3\uff0c, <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u662f\u5e2e\u52a9\u8d8a\u5357\u4f01\u4e1a\u89e3\u51b3\u8fd9\u4e00\u96be\u9898\u7684\u91d1\u94a5\u5319\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u81ea\u52a8\u53d1\u9001\u90ae\u4ef6\uff0c\u800c\u662f\u4e00\u79cd\u667a\u80fd\u4e14\u53ef\u6301\u7eed\u7684\u5ba2\u6237\u57f9\u80b2\u7b56\u7565\u3002.<\/p><p>\u5728\u8425\u9500\u6d41\u7a0b\u4e2d\u5e94\u7528\u6280\u672f\u5df2\u4e0d\u518d\u662f\u9009\u62e9\uff0c\u800c\u662f\u751f\u5b58\u4e4b\u9053\u3002\u90a3\u4e9b\u6b63\u786e\u5e94\u7528 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u7684\u4f01\u4e1a\u5df2\u7ecf\u5b9e\u73b0\u4e86\u663e\u8457\u7684\u8425\u6536\u589e\u957f\u3002\u4ed6\u4eec\u6bcf\u6708\u4e3a\u4eba\u529b\u56e2\u961f\u8282\u7701\u4e86\u6570\u767e\u4e2a\u5de5\u4f5c\u5c0f\u65f6\u3002.<\/p><p>\u6839\u636e DPS.MEDIA \u4e13\u5bb6\u7684\u8bf4\u6cd5\uff0c\u5b9e\u65bd\u81ea\u52a8\u5316\u9700\u8981\u654f\u9510\u7684\u6d1e\u5bdf\u529b\u548c\u5bf9\u5e02\u573a\u7684\u7406\u89e3\u3002\u6211\u4eec\u89c1\u8bc1\u4e86\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u901a\u8fc7\u6539\u53d8\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u601d\u7ef4\u65b9\u5f0f\u800c\u8131\u80ce\u6362\u9aa8\u3002\u672c\u6587\u5c06\u603b\u7ed3\u6765\u81ea 100 \u591a\u4e2a\u5b9e\u6218\u6d3b\u52a8\u7684\u5b9d\u8d35\u6559\u8bad\u3002.<\/p><p>\u6211\u4eec\u5c06\u4e00\u8d77\u6df1\u5165\u4e86\u89e3\u6784\u5efa\u7cfb\u7edf\u7684\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u3002\u76ee\u6807\u662f\u5c06\u6c89\u7761\u7684\u90ae\u4ef6\u5217\u8868\u8f6c\u5316\u4e3a\u771f\u6b63\u7684\u5370\u949e\u673a\u3002\u73b0\u5728\u5c31\u51c6\u5907\u597d\u4f18\u5316\u60a8\u7684\u4e1a\u52a1\u6d41\u7a0b\u5427\u3002.<\/p><p>\u4ee5\u4e0b\u662f\u4e13\u95e8\u9488\u5bf9\u8d8a\u5357\u5e02\u573a\u7684 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u5168\u65b9\u4f4d\u6307\u5357\u3002\u8fd9\u4e9b\u77e5\u8bc6\u662f\u4ece\u6211\u4eec\u670d\u52a1\u8d85\u8fc7 5,400 \u540d\u5ba2\u6237\u7684\u7ecf\u9a8c\u4e2d\u63d0\u70bc\u51fa\u6765\u7684\u3002.<\/p><h2>1. \u4e3a\u4ec0\u4e48\u8d8a\u5357\u4f01\u4e1a\u73b0\u5728\u5c31\u9700\u8981\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\uff1f<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/1-tai-sao-doanh-nghiep-viet-can-email-automation-ngay-luc-nay-1770177749625_dpsmedia.png\" alt=\"\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\" title=\"\"><\/p><h3>\u8282\u7701\u8fd0\u8425\u4eba\u529b\u6210\u672c<\/h3><p>\u6210\u672c\u95ee\u9898\u59cb\u7ec8\u662f\u4e2d\u5c0f\u4f01\u4e1a\u4e3b\u7684\u5934\u75db\u5927\u4e8b\u3002\u4f7f\u7528 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u53ef\u4ee5\u5e2e\u52a9\u60a8\u663e\u8457\u51cf\u5c11\u8d1f\u8d23\u9875\u9762\u56de\u590d\u548c\u624b\u52a8\u53d1\u9001\u90ae\u4ef6\u7684\u4eba\u5458\u3002\u4e00\u4e2a\u597d\u7684\u7cfb\u7edf\u53ef\u4ee5\u62b5\u5f97\u4e0a 3 \u540d\u52e4\u594b\u7684\u5168\u804c\u5458\u5de5\u3002.<\/p><p>\u81ea\u52a8\u5316\u7cfb\u7edf 24\/7 \u4e0d\u75b2\u5026\u5730\u8fd0\u884c\u3002\u5b83\u786e\u4fdd\u6bcf\u4f4d\u5ba2\u6237\u90fd\u80fd\u5728\u6b63\u786e\u7684\u65f6\u95f4\u6536\u5230\u4fe1\u606f\u3002\u60a8\u4e0d\u518d\u9700\u8981\u62c5\u5fc3\u5458\u5de5\u5fd8\u8bb0\u53d1\u9001\u62a5\u4ef7\u6216\u751f\u65e5\u795d\u798f\u3002.<\/p><p>\u81ea\u52a8\u5316\u5de5\u5177\u7684\u6210\u672c\u901a\u5e38\u8fdc\u4f4e\u4e8e\u4eba\u5de5\u5de5\u8d44\u3002\u8fd9\u662f\u4e00\u9879\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u6781\u5177\u5438\u5f15\u529b\u7684\u6295\u8d44\u3002\u4f01\u4e1a\u53ef\u4ee5\u5c06\u4eba\u529b\u8d44\u6e90\u96c6\u4e2d\u5728\u66f4\u5177\u521b\u9020\u6027\u7684\u5de5\u4f5c\u4e0a\u3002.<\/p><h3>\u5927\u89c4\u6a21\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c<\/h3><p>\u5982\u4eca\u7684\u5ba2\u6237\u975e\u5e38\u6311\u5254\uff0c\u8981\u6c42\u4e2a\u6027\u5316\u7684\u5173\u6ce8\u3002. <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u5141\u8bb8\u60a8\u5411\u6b63\u786e\u7684\u4eba\u53d1\u9001\u6b63\u786e\u7684\u5185\u5bb9\u3002\u5982\u679c\u5ba2\u6237\u5217\u8868\u8fbe\u5230\u6570\u5343\u4eba\uff0c\u60a8\u65e0\u6cd5\u624b\u52a8\u5b8c\u6210\u6b64\u64cd\u4f5c\u3002.<\/p><p>\u7cfb\u7edf\u5c06\u6839\u636e\u7528\u6237\u884c\u4e3a\u89e6\u53d1\u76f8\u5e94\u7684\u7535\u5b50\u90ae\u4ef6\u3002\u4f8b\u5982\uff0c\u67e5\u770b\u4ea7\u54c1 A \u7684\u5ba2\u6237\u5c06\u6536\u5230\u5173\u4e8e A \u7684\u90ae\u4ef6\uff0c\u800c\u4e0d\u662f B\u3002\u8fd9\u8ba9\u4ed6\u4eec\u611f\u89c9\u5230\u81ea\u5df1\u88ab\u6df1\u523b\u7406\u89e3\u3002.<\/p><p>\u8fd9\u79cd\u4e2a\u6027\u5316\u6709\u52a9\u4e8e\u63d0\u9ad8\u90ae\u4ef6\u6253\u5f00\u7387\u548c\u8f6c\u5316\u7387\u3002\u5ba2\u6237\u611f\u5230\u54c1\u724c\u6b63\u5728\u76f4\u63a5\u4e0e\u4ed6\u4eec\u4ea4\u8c08\u3002\u8fd9\u662f\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\u7684\u5173\u952e\u56e0\u7d20\u3002.<\/p><h3>\u63d0\u9ad8\u4ece\u6f5c\u5728\u5ba2\u6237\u5230\u9500\u552e\u7684\u8f6c\u5316\u7387<\/h3><p>\u5927\u591a\u6570\u5ba2\u6237\u5728\u7b2c\u4e00\u6b21\u8bbf\u95ee\u7f51\u7ad9\u65f6\u4e0d\u4f1a\u7acb\u5373\u8d2d\u4e70\u3002. <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u5145\u5f53\u4e86\u968f\u65f6\u95f4\u63a8\u79fb\u57f9\u80b2\u4ed6\u4eec\u7684\u6865\u6881\u3002\u5de7\u5999\u7684\u201c\u8ffd\u968f\u2019\u90ae\u4ef6\u5e8f\u5217\u4f1a\u81ea\u7136\u5730\u63d0\u9192\u4ed6\u4eec\u60f3\u8d77\u4ea7\u54c1\u3002.<\/p><p>\u6839\u636e DPS.MEDIA \u7684\u7814\u7a76\uff0c\u81ea\u52a8\u90ae\u4ef6\u5e8f\u5217\u6709\u52a9\u4e8e\u5c06\u6210\u4ea4\u7387\u63d0\u9ad8\u591a\u8fbe 50%\u3002\u5b83\u5e2e\u52a9\u5ba2\u6237\u514b\u670d\u6700\u540e\u7684\u5fc3\u7406\u969c\u788d\u3002\u4ece\u800c\u4f7f\u8d2d\u4e70\u65c5\u7a0b\u66f4\u52a0\u987a\u7545\u548c\u5feb\u901f\u3002.<\/p><p>\u60a8\u53ef\u4ee5\u5728\u5ba2\u6237\u8d2d\u4e70\u540e\u8bbe\u7f6e\u81ea\u52a8\u7684\u8ffd\u52a0\u9500\u552e (upsell) \u6216\u4ea4\u53c9\u9500\u552e (cross-sell) \u65b9\u6848\u3002\u8fd9\u6709\u52a9\u4e8e\u589e\u52a0\u6bcf\u4f4d\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c (LTV)\u3002\u8425\u6536\u5c06\u6301\u7eed\u589e\u957f\uff0c\u800c\u65e0\u9700\u989d\u5916\u7684\u5e7f\u544a\u6210\u672c\u3002.<\/p><h3>\u6570\u636e\u900f\u660e\u4e14\u7cbe\u51c6\u6d4b\u91cf<\/h3><p>\u4e0e\u4f20\u7edf\u6e20\u9053\u4e0d\u540c\uff0c, <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u63d0\u4f9b\u5b9e\u65f6\u7684\u8be6\u7ec6\u62a5\u544a\u3002\u60a8\u53ef\u4ee5\u786e\u5207\u5730\u77e5\u9053\u8c01\u6253\u5f00\u4e86\u90ae\u4ef6\uff0c\u8c01\u70b9\u51fb\u4e86\u54ea\u4e2a\u94fe\u63a5\u3002\u8fd9\u4e9b\u6570\u636e\u662f\u6240\u6709\u4e1a\u52a1\u51b3\u7b56\u7684\u65e0\u4ef7\u8d44\u4ea7\u3002.<\/p><p>\u901a\u8fc7\u67e5\u770b\u62a5\u544a\uff0c\u60a8\u5c06\u77e5\u9053\u54ea\u4e9b\u5185\u5bb9\u6709\u6548\uff0c\u54ea\u4e9b\u5185\u5bb9\u9700\u8981\u8c03\u6574\u3002\u8425\u9500\u6d3b\u52a8\u7684\u4f18\u5316\u53d8\u5f97\u7b80\u5355\u4e14\u6709\u79d1\u5b66\u4f9d\u636e\u3002\u7ba1\u7406\u8425\u9500\u4e2d\u4e0d\u518d\u6709\u6a21\u7cca\u7684\u611f\u6027\u731c\u6d4b\u3002.<\/p><p>\u4ee5\u4e0b\u662f\u4f20\u7edf\u65b9\u5f0f\u4e0e\u81ea\u52a8\u5316\u65b9\u5f0f\u5dee\u5f02\u7684\u5bf9\u6bd4\u8868\uff1a<\/p><figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u624b\u52a8\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/th>\n<th>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u53d1\u9001\u65f6\u95f4<\/td>\n<td>\u53d6\u51b3\u4e8e\u4eba\u529b<\/td>\n<td>\u5373\u65f6 (Real-time)<\/td>\n<\/tr>\n<tr>\n<td>\u4e2a\u6027\u5316\u80fd\u529b<\/td>\n<td>\u4f4e (\u7fa4\u53d1\u76f8\u540c\u5185\u5bb9)<\/td>\n<td>\u9ad8 (\u6839\u636e\u884c\u4e3a\u3001\u6570\u636e)<\/td>\n<\/tr>\n<tr>\n<td>\u7ba1\u7406\u89c4\u6a21<\/td>\n<td>500 \u4e2a\u8054\u7cfb\u4eba\u4ee5\u4e0b<\/td>\n<td>\u65e0\u9650\u5236<\/td>\n<\/tr>\n<tr>\n<td>\u51c6\u786e\u5ea6<\/td>\n<td>\u6613\u53d7\u4eba\u4e3a\u9519\u8bef\u5f71\u54cd<\/td>\n<td>\u7edd\u5bf9\u7cbe\u786e<\/td>\n<\/tr>\n<tr>\n<td>\u6210\u672c\u6548\u76ca<\/td>\n<td>\u8017\u8d39\u4eba\u529b<\/td>\n<td>\u4f18\u5316\u8fd0\u8425\u6210\u672c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>\u771f\u5b9e\u6848\u4f8b\u548c\u7ecf\u9a8c\u6559\u8bad<\/h3><ul>\n<li><strong>\u793a\u4f8b 1\uff1a<\/strong> \u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u5bb6\u8fde\u9501\u65f6\u88c5\u5e97\u5e94\u7528\u4e86 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u6765\u53d1\u9001\u751f\u65e5\u4f18\u60e0\u5238\u3002\u7ed3\u679c\uff0c\u7531\u4e8e\u8001\u5ba2\u6237\u56de\u6d41\u8d2d\u7269\uff0c\u6708\u8425\u6536\u589e\u957f\u4e86 20%\u3002.<\/li>\n<li><strong>\u793a\u4f8b 2\uff1a<\/strong> \u4e00\u5bb6 B2B \u8f6f\u4ef6\u516c\u53f8\u4f7f\u7528\u81ea\u52a8\u5316\u7684\u4f7f\u7528\u6307\u5357\u90ae\u4ef6\u5e8f\u5217\u30023 \u4e2a\u6708\u540e\uff0c\u5ba2\u6237\u6d41\u5931\u7387 (churn rate) \u4ece 10% \u964d\u81f3 3%\u3002.<\/li>\n<li><strong>\u6559\u8bad\uff1a<\/strong> \u4e0d\u8981\u7b49\u5230\u62e5\u6709\u5b8c\u7f8e\u7684\u6570\u636e\u624d\u5f00\u59cb\u3002\u4ece\u4eca\u5929\u8d77\u5c31\u5f00\u59cb\u5b9e\u65bd\u6700\u7b80\u5355\u7684\u65b9\u6848\u5427\u3002.<\/li>\n<\/ul><p><strong>\u4e13\u5bb6\u5efa\u8bae\uff1a<\/strong> \u8bf7\u4e3a\u6bcf\u4e2a\u81ea\u52a8\u5316\u6d3b\u52a8\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\u3002\u4e0d\u8981\u8bd5\u56fe\u4e00\u6b21\u6027\u5b8c\u6210\u6240\u6709\u4e8b\u60c5\u3002.<\/p><h2>2. \u6784\u5efa\u6807\u51c6\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u7b56\u7565\u76845\u6b65\u6d41\u7a0b<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/2-quy-trinh-5-buoc-xay-dung-chien-luoc-email-automation-chuan-1770177780752_dpsmedia.png\" alt=\"2. \u6784\u5efa\u6807\u51c6\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u7b56\u7565\u76845\u6b65\u6d41\u7a0b\" title=\"\"><\/p><h3>\u6b65\u9aa41\uff1a\u6536\u96c6\u548c\u5206\u7c7b\u5ba2\u6237\u6570\u636e<\/h3><p>\u6570\u636e\u662f <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong>. \u6700\u91cd\u8981\u7684\u8f93\u5165\u539f\u6599\u3002\u60a8\u9700\u8981\u4ece\u7f51\u7ad9\u3001\u843d\u5730\u9875\u6216\u7ebf\u4e0b\u6d3b\u52a8\u7b49\u591a\u79cd\u6765\u6e90\u6536\u96c6\u7535\u5b50\u90ae\u4ef6\u3002\u7136\u800c\uff0c\u6570\u91cf\u4e0d\u5982\u6570\u636e\u8d28\u91cf\u91cd\u8981\u3002.<\/p><p>\u4ece\u4e00\u5f00\u59cb\u5c31\u5c06\u5ba2\u6237\u5206\u7c7b\u5230\u7279\u5b9a\u7684\u7ec4 (segments) \u4e2d\u3002\u4f8b\u5982\uff1a\u6f5c\u5728\u5ba2\u6237\u3001\u5df2\u8d2d\u5ba2\u6237\u3001VIP \u5ba2\u6237\u3002\u8fd9\u6709\u52a9\u4e8e\u786e\u4fdd\u53d1\u51fa\u7684\u4fe1\u606f\u59cb\u7ec8\u9002\u5408\u6bcf\u4e2a\u5bf9\u8c61\u3002.<\/p><p>\u4f7f\u7528\u81ea\u5b9a\u4e49\u5b57\u6bb5 (custom fields) \u6765\u5b58\u50a8\u504f\u597d\u3001\u751f\u65e5\u3001\u8d2d\u4e70\u5386\u53f2\u3002\u8be6\u7ec6\u6570\u636e\u8d8a\u591a\uff0c\u4e2a\u6027\u5316\u80fd\u529b\u5c31\u8d8a\u9ad8\u3002\u8fd9\u662f\u6bcf\u4e2a\u6210\u529f\u6d3b\u52a8\u7684\u575a\u5b9e\u57fa\u7840\u3002.<\/p><h3>\u6b65\u9aa42\uff1a\u6784\u5efa\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff08Customer Journey\uff09<\/h3><p>\u60a8\u9700\u8981\u63cf\u7ed8\u51fa\u5ba2\u6237\u5728\u4e0e\u54c1\u724c\u4e92\u52a8\u65f6\u5c06\u7ecf\u5386\u7684\u8def\u7ebf\u3002\u5728\u6bcf\u4e2a\u89e6\u70b9\uff0c, <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u5c06\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f\u5e8f\u5217\u4e2d\u6bcf\u5c01\u90ae\u4ef6\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f<\/p><p>\u786e\u5b9a\u5173\u952e\u7684\u89e6\u53d1\u70b9 (triggers)\u3002\u4f8b\u5982\u5f53\u4ed6\u4eec\u6ce8\u518c\u8ba2\u9605\u3001\u9057\u5f03\u8d2d\u7269\u8f66\u6216 30 \u5929\u672a\u6253\u5f00\u90ae\u4ef6\u65f6\u3002\u5267\u672c\u5fc5\u987b\u7d27\u8d34\u5ba2\u6237\u5f53\u65f6\u7684\u5fc3\u7406\u3002.<\/p><p>\u4e0d\u8981\u4ece\u4e00\u5f00\u59cb\u5c31\u8ba9\u65c5\u7a0b\u590d\u6742\u5316\u3002\u4ece\u57fa\u7840\u6d41\u7a0b\u5f00\u59cb\uff0c\u9010\u6b65\u6269\u5c55\u3002\u91cd\u8981\u7684\u662f\u786e\u4fdd\u4f53\u9a8c\u7684\u903b\u8f91\u6027\u548c\u8fde\u8d2f\u6027\u3002.<\/p><h3>\u6b65\u9aa43\uff1a\u521b\u4f5c\u5438\u5f15\u4eba\u548c\u6709\u4ef7\u503c\u7684\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9<\/h3><p>\u5185\u5bb9\u4f9d\u7136\u662f\u738b\u9053\uff0c\u5373\u4f7f\u5728 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong>. \u4e2d\u4e5f\u662f\u5982\u6b64\u3002\u90ae\u4ef6\u6807\u9898\u51b3\u5b9a\u4e86\u5ba2\u6237\u662f\u5426\u6253\u5f00\u90ae\u4ef6\u3002\u5185\u90e8\u5185\u5bb9\u51b3\u5b9a\u4e86\u4ed6\u4eec\u662f\u5426\u70b9\u51fb\u94fe\u63a5\u3002.<\/p><p>\u5199\u4fe1\u65f6\u8981\u50cf\u5728\u4e0e\u5ba2\u6237\u8fdb\u884c 1 \u5bf9 1 \u4ea4\u8c08\u3002\u907f\u514d\u4f7f\u7528\u8fc7\u4e8e\u6b63\u5f0f\u6216\u5145\u6ee1\u5e7f\u544a\u5473\u7684\u8bed\u8a00\u3002\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e13\u6ce8\u4e8e\u9500\u552e\u3002.<\/p><p>\u548c\u8c10\u5730\u7ed3\u5408\u6587\u672c\u548c\u56fe\u7247\u3002\u4f46\u8bf7\u6ce8\u610f\uff0c\u8bb8\u591a\u90ae\u4ef6\u8f6f\u4ef6\u9ed8\u8ba4\u963b\u6b62\u663e\u793a\u56fe\u7247\u3002\u56e0\u6b64\uff0c\u7eaf\u6587\u672c\u4ecd\u9700\u4f20\u8fbe\u8db3\u591f\u7684\u4fe1\u606f\u3002.<\/p><h3>\u6b65\u9aa44\uff1a\u8bbe\u7f6e\u6280\u672f\u548c\u81ea\u52a8\u5316\u89c4\u5219<\/h3><p>\u8fd9\u662f\u60a8\u5c06\u65b9\u6848\u4e0a\u4f20\u5230 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong>. \u5de5\u5177\u7684\u65f6\u5019\u3002\u8bf7\u8bbe\u7f6e\u4e25\u5bc6\u7684\u903b\u8f91\u89c4\u5219 (If\/Then)\u3002\u5982\u679c\u5ba2\u6237\u6253\u5f00\u90ae\u4ef6 A\uff0c\u5219\u53d1\u9001\u90ae\u4ef6 B\uff1b\u5982\u679c\u6ca1\u6709\u6253\u5f00\uff0c\u5219\u53d1\u9001\u90ae\u4ef6 C\u3002.<\/p><p>\u4ed4\u7ec6\u68c0\u67e5\u53d1\u9001\u65f6\u95f4\u8bbe\u7f6e (delay)\u3002\u4e0d\u8981\u8fc7\u4e8e\u9891\u7e41\u5730\u53d1\u9001\uff0c\u4ee5\u514d\u5ba2\u6237\u611f\u5230\u88ab\u6253\u6270\u3002\u90ae\u4ef6\u53d1\u9001\u9891\u7387\u9700\u8981\u6839\u636e\u884c\u4e1a\u7c7b\u522b\u4ed4\u7ec6\u8003\u8651\u3002.<\/p><p>\u786e\u4fdd\u53d1\u4ef6\u4eba\u59d3\u540d (Sender Name) \u662f\u771f\u5b9e\u59d3\u540d\u6216\u503c\u5f97\u4fe1\u8d56\u7684\u54c1\u724c\u3002\u8fd9\u6709\u52a9\u4e8e\u589e\u52a0\u4fe1\u4efb\u5ea6\u5e76\u964d\u4f4e\u90ae\u4ef6\u8fdb\u5165\u5783\u573e\u7bb1\u7684\u51e0\u7387\u3002.<\/p><h3>\u6b65\u9aa45\uff1a\u8ddf\u8e2a\u3001\u5206\u6790\u548c\u4f18\u5316\uff08A\/B \u6d4b\u8bd5\uff09<\/h3><p>\u6ca1\u6709\u4efb\u4f55 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u6d3b\u52a8\u4ece\u4e00\u5f00\u59cb\u5c31\u662f\u5b8c\u7f8e\u7684\u3002\u60a8\u9700\u8981\u6301\u7eed\u76d1\u63a7\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387 (CTR) \u7b49\u6307\u6807\u3002\u6570\u636e\u4f1a\u544a\u8bc9\u60a8\u6d41\u7a0b\u4e2d\u7684\u74f6\u9888\u5728\u54ea\u91cc\u3002.<\/p><p>\u7ecf\u5e38\u5bf9\u6807\u9898\u3001\u5185\u5bb9\u6216 CTA \u6309\u94ae\u8fdb\u884c A\/B \u6d4b\u8bd5\u3002\u9010\u4e00\u6d4b\u8bd5\u6bcf\u4e2a\u56e0\u7d20\uff0c\u4ee5\u786e\u5207\u4e86\u89e3\u7ed3\u679c\u53d8\u5316\u7684\u539f\u56e0\u3002\u8fd9\u662f\u968f\u65f6\u95f4\u63a8\u79fb\u63d0\u9ad8\u6027\u80fd\u7684\u552f\u4e00\u65b9\u6cd5\u3002.<\/p><p>DPS.MEDIA \u4e13\u5bb6\u5efa\u8bae\u60a8\u5b9a\u671f\u68c0\u67e5\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u3002\u6e05\u7406\u6b7b\u5e93\u6216\u4e0d\u4e92\u52a8\u7684\u90ae\u4ef6\uff0c\u4ee5\u4fdd\u62a4\u57df\u540d\u4fe1\u8a89 (domain reputation)\u3002.<\/p><h3>\u5fc5\u8981\u8981\u7d20\u68c0\u67e5\u6e05\u5355<\/h3><ul>\n<li>\u4e3a\u6bcf\u4e2a\u5de5\u4f5c\u6d41 (workflow) \u786e\u5b9a\u660e\u786e\u7684\u76ee\u6807\u3002.<\/li>\n<li>\u786e\u4fdd\u8f93\u5165\u6570\u636e\u5e72\u51c0\u4e14\u7ecf\u8fc7\u5408\u6cd5\u6388\u6743\u3002.<\/li>\n<li>\u8bbe\u8ba1\u517c\u5bb9\u6240\u6709\u79fb\u52a8\u8bbe\u5907\u7684\u90ae\u4ef6\u6a21\u677f (Mobile-friendly)\u3002.<\/li>\n<li>\u5b89\u88c5\u8ddf\u8e2a\u4ee3\u7801 (tracking code) \u4ee5\u8861\u91cf\u7f51\u7ad9\u4e0a\u7684\u8f6c\u5316\u3002.<\/li>\n<li>\u4e3a\u5206\u652f\u65b9\u6848\u51c6\u5907\u597d\u5907\u4efd\u5185\u5bb9\u3002.<\/li>\n<li>\u5728\u6fc0\u6d3b\u771f\u5b9e\u7cfb\u7edf\u524d\u8fdb\u884c\u5f7b\u5e95\u68c0\u67e5 (Test send)\u3002.<\/li>\n<\/ul><figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>\u4e3b\u8981\u884c\u52a8<\/th>\n<th>\u5efa\u8bae\u652f\u6301\u5de5\u5177<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6536\u96c6\u7ebf\u7d22<\/td>\n<td>\u521b\u5efa\u8868\u5355\u3001\u5f39\u7a97\u3001\u843d\u5730\u9875<\/td>\n<td>OptinMonster, Elementor<\/td>\n<\/tr>\n<tr>\n<td>\u57f9\u80b2<\/td>\n<td>\u53d1\u9001\u4ef7\u503c\u6587\u7ae0\u5e8f\u5217\u3001\u7535\u5b50\u4e66<\/td>\n<td>ActiveCampaign, Mailchimp<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316<\/td>\n<td>\u53d1\u9001\u4f18\u60e0\u5238\u3001\u4ea7\u54c1\u6f14\u793a<\/td>\n<td>HubSpot, GetResponse<\/td>\n<\/tr>\n<tr>\n<td>\u552e\u540e\u5173\u6000<\/td>\n<td>\u8c03\u67e5\u3001\u8ffd\u52a0\u9500\u552e\u3001\u63a8\u8350<\/td>\n<td>Klaviyo, SendGrid<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><p><strong>\u91cd\u8981\u63d0\u793a\uff1a<\/strong> \u5728\u6536\u96c6\u6570\u636e\u65f6\uff0c\u59cb\u7ec8\u9075\u5b88\u53cd\u5783\u573e\u90ae\u4ef6\u548c\u9690\u79c1\u4fdd\u62a4\u89c4\u5b9a\u3002.<\/p><h2>3. \u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u201c\u8d5a\u94b1\u201d\u7684\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u811a\u672c<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/3-cac-kich-ban-email-automation-hai-ra-tien-cho-smes-1770177813794_dpsmedia.png\" alt=\"\" title=\"\"><\/p><h3>\u6b22\u8fce\u90ae\u4ef6\u7cfb\u5217\uff08Welcome Series\uff09<\/h3><p>\u8fd9\u662f\u7ed9\u65b0\u5ba2\u6237\u7559\u4e0b\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u4e5f\u662f\u6700\u91cd\u8981\u7684\u5370\u8c61\u3002. <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u6b22\u8fce\u90ae\u4ef6\u901a\u5e38\u62e5\u6709\u6700\u9ad8\u7684\u6253\u5f00\u7387\uff0c\u53ef\u8fbe 50-80%\u3002\u4e0d\u8981\u6d6a\u8d39\u8fd9\u4e2a\u4ec5\u4ec5\u8bf4\u201c\u4f60\u597d\u2019\u7684\u673a\u4f1a\u3002.<\/p><p>\u5f15\u4eba\u5165\u80dc\u5730\u4ecb\u7ecd\u60a8\u7684\u54c1\u724c\u6545\u4e8b\u3002\u5f15\u5bfc\u4ed6\u4eec\u8fdb\u884c\u4e0b\u4e00\u6b65\u4ee5\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u60a8\u4e5f\u53ef\u4ee5\u7acb\u5373\u8d60\u9001\u4e00\u4efd\u5c0f\u793c\u7269\u6765\u5efa\u7acb\u597d\u611f\u3002.<\/p><p>\u4e00\u4e2a\u6807\u51c6\u7684\u6b22\u8fce\u7cfb\u5217 (Welcome Series) \u901a\u5e38\u5305\u542b 3 \u5c01\u90ae\u4ef6\u3002\u90ae\u4ef6 1\uff1a\u6b22\u8fce\u4e0e\u8d60\u793c\u3002\u90ae\u4ef6 2\uff1a\u4ecb\u7ecd\u6838\u5fc3\u4ef7\u503c\/\u6545\u4e8b\u3002\u90ae\u4ef6 3\uff1a\u63a8\u8350\u7545\u9500\u4ea7\u54c1\/\u793e\u4ea4\u8bc1\u660e\u3002.<\/p><h3>\u8d2d\u7269\u8f66\u9057\u5f03\u6062\u590d\u90ae\u4ef6\u7cfb\u5217\uff08Abandoned Cart\uff09<\/h3><p>\u8d85\u8fc7 70% \u7684\u8d2d\u7269\u8f66\u5728\u672a\u7ed3\u8d26\u7684\u60c5\u51b5\u4e0b\u88ab\u9057\u5f03\u3002\u8fd9\u4e2a <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u65b9\u6848\u53ef\u4ee5\u5e2e\u52a9\u60a8\u633d\u6551\u770b\u4f3c\u5df2\u6d41\u5931\u7684\u8425\u6536\u3002\u8fd9\u662f\u7535\u5546\u4f01\u4e1a\u5fc5\u5907\u7684\u7b56\u7565\u3002.<\/p><p>\u5ba2\u6237\u79bb\u5f00 1 \u5c0f\u65f6\u540e\u53d1\u9001\u7b2c\u4e00\u5c01\u63d0\u9192\u90ae\u4ef6\u300212-24 \u5c0f\u65f6\u540e\u53d1\u9001\u7b2c\u4e8c\u5c01\uff0c\u53ef\u9644\u5e26\u5c0f\u989d\u4f18\u60e0\u5238\u6216\u514d\u90ae\u300248 \u5c0f\u65f6\u540e\u53d1\u9001\u7b2c\u4e09\u5c01\uff0c\u8425\u9020\u7d27\u8feb\u611f\u6216\u901a\u77e5\u9884\u7559\u5e93\u5b58\u5373\u5c06\u5230\u671f\u3002.<\/p><p>\u5185\u5bb9\u9700\u8981\u5229\u7528\u2018\u5bb3\u6015\u9519\u8fc7\u2019(FOMO) \u7684\u5fc3\u7406\uff0c\u6216\u89e3\u51b3\u5ba2\u6237\u7684\u987e\u8651\u3002\u6709\u65f6\u4ed6\u4eec\u53ea\u662f\u5fd8\u8bb0\u4e86\u6216\u9047\u5230\u4e86\u652f\u4ed8\u9519\u8bef\uff0c\u4e00\u4e2a\u6e29\u67d4\u7684\u63d0\u9192\u5c31\u8db3\u591f\u4e86\u3002.<\/p><h3>\u8001\u5ba2\u6237\u5173\u6000\u90ae\u4ef6\u7cfb\u5217\uff08Re-engagement\uff09<\/h3><p>\u5bfb\u627e\u65b0\u5ba2\u6237\u7684\u6210\u672c\u662f\u7559\u4f4f\u8001\u5ba2\u6237\u7684 5-7 \u500d\u3002. <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u5e2e\u52a9\u60a8\u5524\u9192\u957f\u671f\u672a\u4e92\u52a8\u7684\u5ba2\u6237\u3002\u4e0d\u8981\u8ba9\u60a8\u7684\u90ae\u4ef6\u5217\u8868\u201c\u51ac\u7720\u2019\u592a\u4e45\u3002.<\/p><p>\u53d1\u9001\u4e00\u5c01\u5e26\u6709\u201c\u6211\u4eec\u60f3\u4f60\u4e86\uff01\u201d\u7b49\u60ac\u5ff5\u6807\u9898\u7684\u95ee\u5019\u90ae\u4ef6\u3002\u63a8\u8350\u7b26\u5408\u4ed6\u4eec\u65e7\u7231\u597d\u7684\u65b0\u66f4\u65b0\u4ea7\u54c1\u3002\u6216\u8005\u7b80\u5355\u5730\u5f81\u6c42\u53cd\u9988\u610f\u89c1\u4ee5\u6539\u8fdb\u670d\u52a1\u3002.<\/p><p>\u5982\u679c\u7ecf\u8fc7\u8fd9\u4e2a\u5e8f\u5217\u540e\u4ed6\u4eec\u4ecd\u65e0\u56de\u5e94\uff0c\u8bf7\u679c\u65ad\u5730\u5c06\u4ed6\u4eec\u4ece\u5217\u8868\u4e2d\u8fc7\u6ee4\u6389\u3002\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u6574\u4f53\u4e92\u52a8\u7387\u5e76\u8282\u7701\u90ae\u4ef6\u53d1\u9001\u6210\u672c\u3002.<\/p><h3>\u751f\u65e5\/\u5468\u5e74\u5e86\u8d3a\u90ae\u4ef6\u7cfb\u5217\uff08Birthday\/Anniversary\uff09<\/h3><p>\u8fd9\u662f\u6700\u5177\u6709\u4e2a\u6027\u5316\u8272\u5f69\u7684 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u5f62\u5f0f\u3002\u6bcf\u4e2a\u4eba\u90fd\u559c\u6b22\u5728\u81ea\u5df1\u7684\u7279\u6b8a\u65e5\u5b50\u53d7\u5230\u5173\u6ce8\u3002\u4e00\u4efd\u8bda\u631a\u7684\u795d\u798f\u914d\u5408\u72ec\u5bb6\u4f18\u60e0\u5c06\u83b7\u5f97\u6ee1\u5206\u597d\u8bc4\u3002.<\/p><p>\u8bf7\u8bbe\u7f6e\u5728\u751f\u65e5\u524d 3-5 \u5929\u53d1\u9001\u90ae\u4ef6\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u6709\u65f6\u95f4\u8d2d\u7269\u3002\u5185\u5bb9\u9700\u8981\u6b22\u5feb\u3001\u6e29\u6696\uff0c\u4e0d\u8981\u7ed9\u592a\u5927\u7684\u9500\u552e\u538b\u529b\u3002\u8fd9\u662f\u5efa\u7acb\u60c5\u611f\u8fde\u63a5 (emotional connection) \u7684\u7edd\u4f73\u65b9\u5f0f\u3002.<\/p><h3>\u771f\u5b9e\u6848\u4f8b\u548c\u6570\u636e<\/h3><ul>\n<li><strong>\u793a\u4f8b 1\uff1a<\/strong> \u67d0\u5316\u5986\u54c1\u724c\u5728\u5ba2\u6237\u8d2d\u4e70\u9762\u971c 7 \u5929\u540e\u53d1\u9001\u62a4\u80a4\u6307\u5bfc\u90ae\u4ef6\u3002\u7531\u4e8e\u5185\u5bb9\u5728\u6b63\u786e\u7684\u65f6\u95f4\u63d0\u4f9b\u4e86\u5e2e\u52a9\uff0c\u5ba2\u6237\u56de\u8d2d\u7cbe\u534e\u6db2\u7684\u6bd4\u4f8b\u589e\u52a0\u4e86 35%\u3002.<\/li>\n<li><strong>\u793a\u4f8b 2\uff1a<\/strong> \u5728\u7ebf\u8bfe\u7a0b\u7f51\u7ad9\u4f7f\u7528 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u63d0\u9192\u5b66\u5458\u5b8c\u6210\u8bb2\u5ea7\u3002\u8bfe\u7a0b\u5b8c\u6210\u7387\u4ece 20% \u63d0\u9ad8\u5230 65%\u3002.<\/li>\n<li><strong>\u6570\u636e\uff1a<\/strong> \u4e0e\u666e\u901a\u5e7f\u544a\u90ae\u4ef6\u76f8\u6bd4\uff0c\u81ea\u52a8\u90ae\u4ef6\u5e8f\u5217\u4ea7\u751f\u7684\u8425\u6536\u9ad8\u51fa 320% (\u6839\u636e\u884c\u4e1a\u62a5\u544a)\u3002.<\/li>\n<\/ul><figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u65b9\u6848\u7c7b\u578b<\/th>\n<th>\u5e73\u5747\u6253\u5f00\u7387<\/th>\n<th>\u5e73\u5747\u70b9\u51fb\u7387<\/th>\n<th>\u4e3b\u8981\u76ee\u6807<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6b22\u8fce\u90ae\u4ef6<\/td>\n<td>50% \u2013 80%<\/td>\n<td>15% \u2013 25%<\/td>\n<td>\u5efa\u7acb\u4fe1\u4efb\u3001\u54c1\u724c\u610f\u8bc6 (Brand Awareness)<\/td>\n<\/tr>\n<tr>\n<td>Abandoned Cart<\/td>\n<td>40% \u2013 45%<\/td>\n<td>10% \u2013 15%<\/td>\n<td>\u633d\u56de\u6d41\u5931\u8425\u6536<\/td>\n<\/tr>\n<tr>\n<td>\u4e0a\u884c\u9500\u552e\/\u4ea4\u53c9\u9500\u552e<\/td>\n<td>35% \u2013 40%<\/td>\n<td>8% \u2013 10%<\/td>\n<td>\u589e\u52a0\u8ba2\u5355\u4ef7\u503c (AOV)<\/td>\n<\/tr>\n<tr>\n<td>\u91cd\u65b0\u6fc0\u6d3b<\/td>\n<td>15% \u2013 20%<\/td>\n<td>2% \u2013 5%<\/td>\n<td>\u8fc7\u6ee4\u5217\u8868\u3001\u9884\u70ed\u5173\u7cfb<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><p><strong>\u5c0f\u8d34\u58eb\uff1a<\/strong> \u5728\u81ea\u52a8\u90ae\u4ef6\u4e2d\u7ed3\u5408\u6709\u65f6\u9650\u7684\u4f18\u60e0\u5238\uff0c\u4ee5\u4fc3\u4f7f\u66f4\u5feb\u91c7\u53d6\u884c\u52a8\u3002.<\/p><h2>4. \u652f\u6301\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u7684\u5f3a\u5927\u5de5\u5177\u548c\u5e73\u53f0<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/4-cong-cu-va-nen-tang-ho-tro-email-automation-dac-luc-1770177846815_dpsmedia.png\" alt=\"4. \u652f\u6301\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u7684\u5f3a\u5927\u5de5\u5177\u548c\u5e73\u53f0\" title=\"\"><\/p><h3>\u9009\u62e9\u5408\u9002\u5de5\u5177\u7684\u6807\u51c6<\/h3><p>\u76ee\u524d\u5e02\u573a\u4e0a\u6709\u6570\u767e\u79cd\u652f\u6301 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong>. \u7684\u5de5\u5177\u3002\u9009\u62e9\u9519\u8bef\u7684\u5de5\u5177\u53ef\u80fd\u4f1a\u8ba9\u60a8\u4ed8\u51fa\u6602\u8d35\u7684\u4ee3\u4ef7\uff0c\u5e76\u5728\u4ee5\u540e\u8017\u8d39\u65f6\u95f4\u8fdb\u884c\u8fc1\u79fb\u3002\u8bf7\u6839\u636e\u5b9e\u9645\u89c4\u6a21\u548c\u9700\u6c42\u4ed4\u7ec6\u8003\u8651\u3002.<\/p><p>\u9996\u5148\u662f\u6613\u7528\u6027 (User Interface)\u3002\u5982\u679c\u60a8\u4e0d\u7cbe\u901a\u6280\u672f\uff0c\u8bf7\u9009\u62e9\u5177\u6709\u76f4\u89c2\u62d6\u62fd (Drag &amp; Drop) \u529f\u80fd\u7684\u5de5\u5177\u3002\u4e0e\u73b0\u6709 CRM \u6216\u7f51\u7ad9\u7684\u96c6\u6210\u80fd\u529b\u4e5f\u975e\u5e38\u91cd\u8981\u3002.<\/p><p>\u6210\u672c\u56e0\u7d20\u4e5f\u9700\u8981\u6839\u636e\u589e\u957f\u8def\u7ebf\u8fdb\u884c\u8ba1\u7b97\u3002\u4e00\u4e9b\u5de5\u5177\u6700\u521d\u662f\u514d\u8d39\u7684\uff0c\u4f46\u5f53\u8ba2\u9605\u8005\u6570\u91cf\u589e\u52a0\u65f6\uff0c\u8d39\u7528\u589e\u957f\u975e\u5e38\u5feb\u3002\u8bf7\u4ed4\u7ec6\u67e5\u770b 5,000\u300110,000 \u5c01\u90ae\u4ef6\u8282\u70b9\u7684\u4ef7\u76ee\u8868\u3002.<\/p><h3>\u8d8a\u5357\u70ed\u95e8\u5de5\u5177\u6392\u884c<\/h3><p><strong>Mailchimp\uff1a<\/strong> \u201c\u884c\u4e1a\u201d\u5927\u5382\u2019\uff0c\u754c\u9762\u53cb\u597d\uff0c\u9002\u5408\u521d\u5b66\u8005\u3002\u7136\u800c\uff0c\u514d\u8d39\u7248\u7684\u81ea\u52a8\u5316\u529f\u80fd\u76f8\u5f53\u6709\u9650\u3002\u9ad8\u7ea7\u7248\u7684\u8d39\u7528\u4e5f\u4e0d\u4fbf\u5b9c\u3002.<\/p><p><strong>GetResponse\uff1a<\/strong> \u7531\u4e8e\u5bf9\u8d8a\u5357\u8bed\u652f\u6301\u826f\u597d\uff0c\u5728\u8d8a\u5357\u975e\u5e38\u6d41\u884c\u3002GetResponse \u7684 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u529f\u80fd\u975e\u5e38\u5f3a\u5927\u4e14\u76f4\u89c2\u3002\u6b64\u5916\u8fd8\u96c6\u6210\u4e86\u843d\u5730\u9875\u548c\u7f51\u7edc\u7814\u8ba8\u4f1a\u3002.<\/p><p><strong>HubSpot\uff1a<\/strong> \u4e3a\u5e0c\u671b\u7ed3\u5408 CRM \u7684\u5927\u578b\u4f01\u4e1a\u63d0\u4f9b\u7684\u5168\u65b9\u4f4d\u89e3\u51b3\u65b9\u6848\u3002\u81ea\u52a8\u5316\u80fd\u529b\u6781\u5176\u6df1\u539a\uff0c\u4f46\u6210\u672c\u76f8\u5f53\u6602\u8d35\u3002\u8fd9\u662f\u4e13\u4e1a\u8425\u9500\u56e2\u961f\u7684\u9009\u62e9\u3002.<\/p><p><strong>Mautic\uff1a<\/strong> \u9002\u7528\u4e8e\u5e0c\u671b\u81ea\u884c\u6258\u7ba1\u6570\u636e\u7684\u5355\u4f4d\u3002\u8f6f\u4ef6\u6210\u672c\u4e3a\u96f6\uff0c\u4f46\u9700\u8981\u6280\u672f\u77e5\u8bc6\u6765\u5b89\u88c5\u670d\u52a1\u5668\u3002\u9002\u5408\u79d1\u6280\u516c\u53f8\u6216\u4ee3\u7406\u5546\u3002.<\/p><h3>\u591a\u6e20\u9053\u6574\u5408\uff08Omnichannel\uff09<\/h3><p><strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u4e0d\u5e94\u72ec\u7acb\u5b58\u5728\u3002\u8bf7\u5c06\u5176\u4e0e SMS\u3001Zalo ZNS \u6216 Facebook Messenger \u7b49\u5176\u4ed6\u6e20\u9053\u7ed3\u5408\u3002\u5f53\u5ba2\u6237\u672a\u6253\u5f00\u90ae\u4ef6\u65f6\uff0c\u7cfb\u7edf\u53ef\u4ee5\u81ea\u52a8\u901a\u8fc7 Zalo \u53d1\u9001\u63d0\u9192\u6d88\u606f\u3002.<\/p><p>\u591a\u6e20\u9053\u914d\u5408\u53ef\u4ee5\u4e3a\u5ba2\u6237\u521b\u9020\u65e0\u7f1d\u4f53\u9a8c\u3002\u4f46\u8981\u907f\u514d\u5728\u6240\u6709\u6218\u7ebf\u4e0a\u9a9a\u6270\u5ba2\u6237\u3002\u8bf7\u9009\u62e9\u5ba2\u6237\u6700\u559c\u6b22\u7684\u6c9f\u901a\u6e20\u9053\u3002.<\/p><p>\u6839\u636e DPS.MEDIA \u5b9e\u65bd <strong><a href=\"https:\/\/dps.media\/zh\/\">\u5168\u65b9\u4f4d\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848<\/a><\/strong> \u7684\u7ecf\u9a8c\uff0c\u8de8\u6e20\u9053\u7684\u6570\u636e\u540c\u6b65\u662f\u6700\u5927\u7684\u6311\u6218\u3002\u60a8\u9700\u8981\u4e00\u4e2a\u8db3\u591f\u5f3a\u5927\u7684 CDP (\u5ba2\u6237\u6570\u636e\u5e73\u53f0) \u6216 CRM \u4f5c\u4e3a\u4e2d\u5fc3\u3002.<\/p><h3>\u53d1\u9001\u6280\u672f\u6ce8\u610f\u4e8b\u9879\uff08Deliverability\uff09<\/h3><p>\u5de5\u5177\u518d\u597d\uff0c\u5982\u679c\u90ae\u4ef6\u8fdb\u4e86\u5783\u573e\u7bb1\u4e5f\u6beb\u65e0\u610f\u4e49\u3002\u8bf7\u6ce8\u610f DKIM\u3001SPF\u3001DMARC \u7b49\u6280\u672f\u6307\u6807\u3002\u8fd9\u662f\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u63d0\u4f9b\u5546 (ISP) \u8bc6\u522b\u60a8\u4e3a\u4fe1\u8a89\u53d1\u4ef6\u4eba\u7684\u201c\u8eab\u4efd\u8bc1\u201d\u3002.<\/p><p>\u5982\u679c\u60a8\u6bcf\u6708\u53d1\u9001\u5927\u91cf\u90ae\u4ef6\uff0c\u8bf7\u4f7f\u7528\u72ec\u7acb IP (Dedicated IP)\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63a7\u5236\u81ea\u5df1\u7684\u53d1\u4fe1\u4fe1\u8a89\uff0c\u800c\u4e0d\u53d7\u540c\u4e00\u670d\u52a1\u5668\u4e0a\u5176\u4ed6\u4e0d\u826f\u7528\u6237\u7684\u5f71\u54cd\u3002.<\/p><h3>\u9009\u62e9\u5de5\u5177\u68c0\u67e5\u6e05\u5355<\/h3><ul>\n<li>\u754c\u9762\u76f4\u89c2\uff0c\u6613\u4e8e\u62d6\u62fd\u64cd\u4f5c (Visual Builder)\u3002.<\/li>\n<li>\u8be6\u5c3d\u4e14\u6613\u4e8e\u7406\u89e3\u7684\u62a5\u544a\u7cfb\u7edf (Analytics)\u3002.<\/li>\n<li>\u6df1\u5ea6\u5ba2\u6237\u7ec6\u5206\u80fd\u529b (Advanced Segmentation)\u3002.<\/li>\n<li>\u652f\u6301\u5bf9\u81ea\u52a8\u6d41\u7a0b\u8fdb\u884c A\/B \u6d4b\u8bd5\u3002.<\/li>\n<li>\u54cd\u5e94\u8fc5\u901f\u7684\u652f\u6301\u56e2\u961f (\u4f18\u5148\u9009\u62e9\u5728\u8d8a\u5357\u6709\u652f\u6301\u7684)\u3002.<\/li>\n<li>\u5177\u5907\u4e0e\u5176\u4ed6\u7cfb\u7edf\u96c6\u6210\u7684 API \u80fd\u529b\u3002.<\/li>\n<\/ul><p><strong>\u5efa\u8bae\uff1a<\/strong> \u5728\u8d2d\u4e70\u5e74\u8d39\u5957\u9910\u524d\uff0c\u8bf7\u81f3\u5c11\u6ce8\u518c\u8bd5\u7528 (Trial) 3 \u79cd\u5de5\u5177\u3002.<\/p><h2>5. \u505a\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u65f6\u9700\u907f\u514d\u7684\u81f4\u547d\u9519\u8bef<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/5-sai-lam-chet-nguoi-can-tranh-khi-lam-email-automation-1770177880066_dpsmedia.png\" alt=\"5. \u505a\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u65f6\u9700\u907f\u514d\u7684\u81f4\u547d\u9519\u8bef\" title=\"\"><\/p><h3>\u4e70\u5356\u6d6e\u52a8\u7535\u5b50\u90ae\u4ef6\u5217\u8868<\/h3><p>\u8fd9\u662f\u6bc1\u706d\u60a8\u54c1\u724c\u7684\u6700\u77ed\u8def\u5f84\u3002\u5411\u672a\u540c\u610f\u63a5\u6536\u4fe1\u606f\u7684\u4eba\u53d1\u9001 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u662f\u8fdd\u53cd\u6cd5\u5f8b\u548c\u9053\u5fb7\u7684\u3002\u5783\u573e\u90ae\u4ef6\u4e3e\u62a5\u7387\u4f1a\u6fc0\u589e\uff0c\u5bfc\u81f4\u60a8\u7684\u57df\u540d\u88ab\u5217\u5165\u9ed1\u540d\u5355 (Blacklist)\u3002.<\/p><p>\u8d2d\u4e70\u6765\u7684\u5217\u8868\u901a\u5e38\u8d28\u91cf\u6781\u4f4e\u3002\u5927\u90e8\u5206\u662f\u6b7b\u5e93\u90ae\u4ef6\u6216\u4e0d\u5339\u914d\u7684\u5bf9\u8c61\u3002\u60a8\u662f\u5728\u6d6a\u8d39\u91d1\u94b1\u7ed9\u90a3\u4e9b\u6c38\u8fdc\u4e0d\u4f1a\u4e70\u5355\u7684\u4eba\u53d1\u4fe1\u3002.<\/p><p>\u8bf7\u4ee5\u81ea\u7136\u65b9\u5f0f (Organic) \u6784\u5efa\u5217\u8868 (List Building)\u3002\u6162\u800c\u7a33\uff0c\u81ea\u613f\u8ba2\u9605\u7684\u4eba\u624d\u662f\u771f\u6b63\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u8d28\u91cf\u6c38\u8fdc\u6bd4\u6570\u91cf\u91cd\u8981\u3002.<\/p><h3>\u5185\u5bb9\u8d2b\u4e4f\uff0c\u7f3a\u4e4f\u4e2a\u6027\u5316<\/h3><p>\u4e0d\u8981\u53d1\u9001\u50cf\u6beb\u65e0\u7075\u9b42\u7684\u673a\u5668\u90a3\u6837\u7684\u67af\u71e5\u90ae\u4ef6\u3002\u5ba2\u6237\u77e5\u9053\u4ec0\u4e48\u662f\u81ea\u52a8\u90ae\u4ef6\uff0c\u4ec0\u4e48\u662f\u7528\u5fc3\u64b0\u5199\u7684\u4fe1\u4ef6\u3002\u4f7f\u7528 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u5e76\u4e0d\u610f\u5473\u7740\u60a8\u53ef\u4ee5\u61d2\u4e8e\u5185\u5bb9\u521b\u4f5c\u3002.<\/p><p>\u5e38\u89c1\u7684\u9519\u8bef\u662f\u53ea\u66f4\u6362\u4e00\u4e2a\u540d\u5b57 (First Name) \u5e76\u79f0\u4e4b\u4e3a\u4e2a\u6027\u5316\u3002\u771f\u6b63\u7684\u4e2a\u6027\u5316\u5fc5\u987b\u57fa\u4e8e\u4e0a\u4e0b\u6587 (Context)\u3002\u5185\u5bb9\u5fc5\u987b\u76f4\u63a5\u5173\u7cfb\u5230\u4ed6\u4eec\u6b63\u5728\u9762\u4e34\u7684\u95ee\u9898\u3002.<\/p><p>\u4e0d\u8981\u6301\u7eed\u53d1\u9001\u4fc3\u9500\u5783\u573e\u4fe1\u606f\u3002\u8bf7\u9075\u5faa 80\/20 \u539f\u5219\uff1a80% \u7684\u5185\u5bb9\u5206\u4eab\u4ef7\u503c\u548c\u77e5\u8bc6\uff0c\u53ea\u6709 20% \u7684\u5185\u5bb9\u7528\u4e8e\u9500\u552e\u3002\u5728\u6210\u4e3a\u9500\u552e\u5458\u4e4b\u524d\uff0c\u5148\u6210\u4e3a\u5ba2\u6237\u773c\u4e2d\u7684\u4e13\u5bb6\u3002.<\/p><h3>\u5ffd\u7565\u79fb\u52a8\u8bbe\u5907\u754c\u9762<\/h3><p><strong><a href=\"https:\/\/fptshop.com.vn\/tin-tuc\/danh-gia\/hubspot-la-gi-181101\" rel=\"nofollow noopener\" target=\"_blank\">\u6839\u636e HubSpot \u7684\u7edf\u8ba1<\/a><\/strong>, \uff0c\u8d85\u8fc7 60% \u7684\u7535\u5b50\u90ae\u4ef6\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u6253\u5f00\u3002\u5982\u679c\u60a8\u7684\u90ae\u4ef6\u5e03\u5c40\u6df7\u4e71\u3001\u5b57\u4f53\u592a\u5c0f\u6216\u5728\u624b\u673a\u4e0a\u6309\u94ae\u4e0d\u7075\u654f\uff0c\u5ba2\u6237\u4f1a\u7acb\u5373\u5220\u9664\u3002.<\/p><p>\u5728\u6fc0\u6d3b <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong>. \u5e8f\u5217\u524d\uff0c\u52a1\u5fc5\u5728\u591a\u79cd\u5c4f\u5e55\u5c3a\u5bf8\u4e0a\u68c0\u67e5\u663e\u793a\u6548\u679c\u3002\u5355\u680f\u8bbe\u8ba1 (Single column) \u901a\u5e38\u5728\u624b\u673a\u4e0a\u663e\u793a\u6548\u679c\u6700\u597d\u3002\u4fdd\u6301\u4e00\u5207\u7b80\u6d01\u6613\u8bfb\u3002.<\/p><h3>\u4e0d\u66f4\u65b0\u548c\u7ef4\u62a4\u7cfb\u7edf<\/h3><p>\u8bb8\u591a\u4f01\u4e1a\u8bbe\u7f6e\u5b8c\u540e\u5c31\u201c\u5f03\u4e4b\u4e0d\u987e\u201d\u3002\u5e02\u573a\u5728\u53d8\uff0c\u5ba2\u6237\u884c\u4e3a\u5728\u53d8\uff0c\u60a8\u7684\u7cfb\u7edf\u4e5f\u9700\u8981\u66f4\u65b0\u3002\u53bb\u5e74\u7684\u9ad8\u6548\u65b9\u6848\u4eca\u5e74\u53ef\u80fd\u5df2\u7ecf\u8fc7\u65f6\u3002.<\/p><p>\u8bf7\u6bcf\u5b63\u5ea6\u68c0\u67e5\u4e00\u6b21\u5168\u6d41\u7a0b\u3002\u67e5\u770b\u94fe\u63a5\u662f\u5426\u4ecd\u7136\u6709\u6548\uff0c\u56fe\u7247\u662f\u5426\u635f\u574f\u3002\u6709\u65f6\u4e00\u4e2a\u5c0f\u6280\u672f\u9519\u8bef\u5c31\u80fd\u4e2d\u65ad\u6574\u4e2a\u5927\u578b\u6d3b\u52a8\u3002.<\/p><p>\u59cb\u7ec8\u9075\u5b88 <strong><a href=\"https:\/\/vi.wikipedia.org\/wiki\/Quy%E1%BB%81n_%C4%91%C6%B0%E1%BB%A3c_b%E1%BA%A3o_v%E1%BB%87_%C4%91%E1%BB%9Di_t%C6%B0\" rel=\"nofollow noopener\" target=\"_blank\">\u9690\u79c1\u4fdd\u62a4\u6cd5<\/a><\/strong> \u5e76\u5141\u8bb8\u5ba2\u6237\u8f7b\u677e\u9000\u8ba2 (Unsubscribe)\u3002\u9690\u85cf\u9000\u8ba2\u6309\u94ae\u53ea\u4f1a\u8ba9\u5ba2\u6237\u53cd\u611f\uff0c\u5e76\u66f4\u5feb\u5730\u5c06\u60a8\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u3002.<\/p><figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u540e\u679c<\/th>\n<th>\u6539\u8fdb\u65b9\u6cd5<\/th>\n<th>\u89e3\u51b3\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9891\u7e41\u53d1\u9001\u5783\u573e\u90ae\u4ef6<\/td>\n<td>\u5ba2\u6237\u9000\u8ba2\u3001\u4e3e\u62a5\u5783\u573e\u90ae\u4ef6<\/td>\n<td>\u5408\u7406\u8bbe\u7f6e\u53d1\u9001\u95f4\u9694<\/td>\n<\/tr>\n<tr>\n<td>\u6807\u9898\u6807\u9898\u515a\u3001\u6b3a\u9a97\u6027<\/td>\n<td>\u5931\u53bb\u4fe1\u4efb\u3001\u6253\u5f00\u7387\u9010\u6e10\u4e0b\u964d<\/td>\n<td>\u8bda\u5b9e\u3001\u76f4\u5954\u4e3b\u9898<\/td>\n<\/tr>\n<tr>\n<td>\u5fd8\u8bb0\u53f7\u53ec\u884c\u52a8 (CTA)<\/td>\n<td>\u5ba2\u6237\u8bfb\u5b8c\u4e0d\u77e5\u9053\u8be5\u505a\u4ec0\u4e48<\/td>\n<td>CTA \u660e\u786e\u3001\u7a81\u51fa\u3001\u552f\u4e00<\/td>\n<\/tr>\n<tr>\n<td>\u672a\u5bf9\u6570\u636e\u8fdb\u884c\u7ec6\u5206<\/td>\n<td>\u5185\u5bb9\u4e0d\u76f8\u5173 (Irrelevant)<\/td>\n<td>\u4ece\u4e00\u5f00\u59cb\u5c31\u8fdb\u884c\u7ec6\u81f4\u7684\u7ec6\u5206<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>\u9700\u907f\u514d\u7684\u5931\u8d25\u6848\u4f8b<\/h3><ul>\n<li><strong>\u6848\u4f8b\uff1a<\/strong> \u4e00\u5bb6\u623f\u5730\u4ea7\u516c\u53f8\u5411\u521a\u521a\u6ce8\u518c\u4e0b\u8f7d\u8d44\u6599\u7684\u5927\u5b66\u751f\u53d1\u9001\u9ad8\u6863\u516c\u5bd3\u9500\u552e\u90ae\u4ef6\u3002\u7ed3\u679c\u4ec5 1 \u5c01\u90ae\u4ef6\u540e\uff0c\u9000\u8ba2\u7387\u5c31\u9ad8\u8fbe 5%\u3002.<\/li>\n<li><strong>\u539f\u56e0\uff1a<\/strong> \u9519\u8bef\u5206\u7c7b\u5bf9\u8c61\u4e14\u672a\u7406\u89e3\u5ba2\u6237\u753b\u50cf (Persona)\u3002.<\/li>\n<li><strong>\u6559\u8bad\uff1a<\/strong> <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u5982\u679c\u8f93\u5165\u6570\u636e\u4e0d\u51c6\u786e\uff0c\u5219\u662f\u4e00\u628a\u53cc\u5203\u5251\u3002.<\/li>\n<\/ul><p><strong>\u672c\u8282\u7ed3\u8bba\uff1a<\/strong> \u81ea\u52a8\u5316\u662f\u4e3a\u4e86\u66f4\u597d\u5730\u670d\u52a1\u4eba\uff0c\u800c\u4e0d\u662f\u5b8c\u5168\u53d6\u4ee3\u4eba\u7684\u56e0\u7d20\u3002\u8bf7\u5728\u53d1\u51fa\u7684\u6bcf\u4e00\u5c01\u90ae\u4ef6\u4e2d\u4fdd\u7559\u201c\u4eba\u60c5\u5473\u201d\u3002.<\/p><h2>\u603b\u7ed3<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/ket-luan-1770177913043_dpsmedia.png\" alt=\"\u603b\u7ed3\" title=\"\"><\/p><p>\u90e8\u7f72 <strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u662f\u8d8a\u5357\u4f01\u4e1a\u5728\u6fc0\u70c8\u7ade\u4e89\u4e2d\u7a81\u7834\u7684\u6218\u7565\u4e3e\u63aa\u3002\u5b83\u4e0d\u4ec5\u6709\u52a9\u4e8e\u4f18\u5316\u8425\u6536\uff0c\u8fd8\u80fd\u4e0e\u5ba2\u6237\u5efa\u7acb\u53ef\u6301\u7eed\u7684\u5173\u7cfb\u3002\u4e00\u4e2a\u597d\u7684\u81ea\u52a8\u5316\u7cfb\u7edf\u5c31\u50cf\u4e00\u652f 24\/7 \u8fd0\u884c\u7684\u7cbe\u9510\u9500\u552e\u5927\u519b\u3002.<\/p><p>\u7136\u800c\uff0c\u5de5\u5177\u53ea\u662f\u624b\u6bb5\uff0c\u6218\u7565\u601d\u7ef4\u624d\u662f\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u4e0d\u8981\u8fc7\u5ea6\u6c89\u6eba\u4e8e\u6280\u672f\u800c\u5fd8\u8bb0\u4e86\u4e3a\u7528\u6237\u5e26\u6765\u4ef7\u503c\u7684\u6838\u5fc3\u3002\u4ece\u5c0f\u5904\u7740\u624b\uff0c\u4ed4\u7ec6\u8861\u91cf\u5e76\u6301\u7eed\u4f18\u5316\u3002.<\/p><p>\u5e0c\u671b DPS.MEDIA \u5206\u4eab\u7684 100 \u591a\u4e2a\u5b9e\u6218\u6d3b\u52a8\u7ecf\u9a8c\u80fd\u4e3a\u60a8\u63d0\u4f9b\u66f4\u6e05\u6670\u7684\u89c6\u89d2\u3002\u4e0d\u8981\u72b9\u8c6b\uff0c\u4eca\u5929\u5c31\u5f00\u59cb\u4e3a\u60a8\u81ea\u5df1\u7684\u4f01\u4e1a\u6784\u5efa\u7b2c\u4e00\u4e2a\u90ae\u4ef6\u5e8f\u5217\u5427\u3002\u6210\u529f\u603b\u662f\u5c5e\u4e8e\u90a3\u4e9b\u6562\u4e8e\u53d8\u9769\u548c\u5e94\u7528\u65b0\u6280\u672f\u7684\u4eba\u3002.<\/p><h3>\u4e3b\u8981\u8981\u70b9\u9700\u8bb0\u4f4f\uff1a<\/h3><ul>\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316<\/strong> \u6709\u52a9\u4e8e\u8282\u7701\u6210\u672c\u5e76\u63d0\u9ad8\u957f\u671f\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/li>\n<li>\u5ba2\u6237\u6570\u636e\u662f\u6700\u5b9d\u8d35\u7684\u8d44\u4ea7\uff0c\u9700\u8981\u4ed4\u7ec6\u5206\u7c7b\u3002.<\/li>\n<li>\u5185\u5bb9\u4e2a\u6027\u5316\u662f\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u5173\u952e\u3002.<\/li>\n<li>\u9009\u62e9\u9002\u5408\u4f01\u4e1a\u89c4\u6a21\u548c\u9884\u7b97\u7684\u5de5\u5177\u3002.<\/li>\n<li>\u59cb\u7ec8\u5b9a\u671f\u8861\u91cf\u3001\u8fdb\u884c A\/B \u6d4b\u8bd5\u5e76\u4f18\u5316\u3002.<\/li>\n<li>\u8fdc\u79bb\u4e70\u5356\u6570\u636e\u548c\u9a9a\u6270\u5ba2\u6237\u3002.<\/li>\n<li>\u7ed3\u5408\u591a\u6e20\u9053\u4ee5\u521b\u9020\u65e0\u7f1d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002.<\/li>\n<\/ul><p>\u5982\u679c\u60a8\u5728\u8bbe\u7f6e\u7cfb\u7edf\u65f6\u9047\u5230\u56f0\u96be\u6216\u9700\u8981\u6df1\u5165\u7684\u6218\u7565\u54a8\u8be2\uff0c\u8bf7\u968f\u65f6\u5bfb\u6c42\u4e13\u5bb6\u7684\u652f\u6301\u3002\u795d\u60a8\u5728\u63a5\u4e0b\u6765\u7684\u6d3b\u52a8\u4e2d\u53d6\u5f97\u8f89\u714c\u6210\u529f\uff01<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp 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        \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/facebook%e7%be%a4%e7%bb%84%e4%b9%b0%e5%8d%96%ef%bc%9a2025%e5%b9%b4%e4%bd%a0%e9%9c%80%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84%e5%85%a8%e9%83%a8%e4%bf%a1%e6%81%af\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4e70\u5356Facebook\u7fa4\u7ec4\uff1a2025\u5e74\u4f60\u9700\u8981\u4e86\u89e3\u7684\u5168\u90e8\u4fe1\u606f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok%e5%b9%bf%e5%91%8a%e4%bc%98%e5%8c%96%ef%bc%9a%e6%9c%89%e6%95%88%e9%99%8d%e4%bd%8ecpc%e6%88%90%e6%9c%ac%e7%9a%84%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u5e7f\u544a\u4f18\u5316\uff1a\u6709\u6548\u964d\u4f4eCPC\u6210\u672c\u7684\u65b9\u6cd5<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%97%e6%9c%80%e8%91%97%e5%90%8d%e7%9a%84%e4%ba%94%e5%a4%a7%e7%be%8e%e5%a6%86kol\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8d8a\u5357\u6700\u8457\u540d\u76845\u4f4d\u7f8e\u5986KOL<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/bad-liar-em-xinh-say-hi-hat-live-%e8%b6%85%e6%9c%89%e6%84%9f%e8%a7%89\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Bad Liar \u2013 Em Xinh Say Hi\u6fc0\u60c5\u6ee1\u6ee1\u7684\u73b0\u573a\u6f14\u5531<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/translations%e8%bd%af%e4%bb%b6%e7%ae%a1%e7%90%86%e5%ae%9e%e4%bd%93%e9%94%80%e5%94%ae2026\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">2026 \u5e74\u8d8a\u5357\u8425\u9500\u4eba\u5458\u6700\u5b9e\u7528\u7684 Top 5 \u5168\u6e20\u9053\u9500\u552e\u7ba1\u7406\u8f6f\u4ef6<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/danh-sach-dien-dan-seo-white-list-2026\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">2026\u201c\u767d\u540d\u5355\u201d\u8bba\u575b\u5217\u8868\uff1a\u5353\u8d8aTrust\u6307\u6570<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u5e2e\u52a9\u589e\u52a0300%\u8425\u6536\u5e76\u8282\u7701\u4eba\u529b\u3002\u63a2\u7d22DPS.MEDIA\u4e13\u5bb6\u7684\u6807\u51c6\u6d41\u7a0b\uff0c\u7acb\u5373\u4f18\u5316\u5229\u6da6\u3002.<\/p>","protected":false},"author":1,"featured_media":36437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-36436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"rankmath_keywords":{"primary":"Email automation, ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c email marketing","secondary":["ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng","nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng","chi\u1ebfn l\u01b0\u1ee3c email 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