{"id":36418,"date":"2026-02-04T09:06:18","date_gmt":"2026-02-04T02:06:18","guid":{"rendered":"https:\/\/dps.media\/zalo-ads-8-sai-lam-doanh-nghiep-can-tranh\/"},"modified":"2026-02-04T09:07:17","modified_gmt":"2026-02-04T02:07:17","slug":"zalo-ads-8-sai-lam-doanh-nghiep-can-tranh","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/zalo-ads-8-sai-lam-doanh-nghiep-can-tranh\/","title":{"rendered":"Zalo Ads: \u4f01\u4e1a\u9700\u7acb\u5373\u907f\u514d\u7684 8 \u4e2a'\u81f4\u547d'\u9519\u8bef"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u60a8\u662f\u5426\u6bcf\u4e2a\u6708\u5728\u4ee5\u4e0b\u65b9\u9762\u6325\u970d\u6570\u5343\u4e07\u8d8a\u5357\u76fe <strong>Zalo\u5e7f\u544a<\/strong> \u4f46\u8ba2\u5355\u4f9d\u7136\u5be5\u5be5\u65e0\u51e0\uff1f\u60a8\u7684\u4f01\u4e1a\u5e76\u975e\u552f\u4e00\u9047\u5230\u8fd9\u79cd\u60c5\u51b5\u7684\u6848\u4f8b\u3002\u5728\u8d8a\u5357\u62e5\u6709\u8d85\u8fc7 7400 \u4e07\u6d3b\u8dc3\u7528\u6237\uff0c\u8fd9\u4e2a\u5e73\u53f0\u662f\u4e00\u7247\u80a5\u6c83\u7684\u571f\u5730\uff0c\u4f46\u5982\u679c\u7f3a\u4e4f\u77e5\u8bc6\uff0c\u4e5f\u5145\u6ee1\u4e86\u98ce\u9669\u3002.<\/p><p>\u8bb8\u591a\u4f01\u4e1a\u4e3b\u8bef\u4ee5\u4e3a\u53ea\u8981\u5145\u503c\uff0c\u5e7f\u544a\u5c31\u4f1a\u81ea\u52a8\u4ea7\u751f\u6548\u679c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728 <strong>Zalo\u5e7f\u544a<\/strong> \u4e0a\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u9700\u8981\u7cfb\u7edf\u7684\u6218\u7565\u601d\u7ef4\u3002\u6839\u636e <a href=\"https:\/\/thongkehue.nso.gov.vn\/tin-tuc\/34\" rel=\"nofollow noopener\" target=\"_blank\">2024 \u5e74\u6700\u65b0\u7edf\u8ba1<\/a>, \uff0c\u591a\u8fbe 60% \u7684\u8425\u9500\u6d3b\u52a8\u7531\u4e8e\u57fa\u7840\u6280\u672f\u8bbe\u7f6e\u9519\u8bef\u800c\u5931\u8d25\u3002.<\/p><p>\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u89c1\u8bc1\u4e86\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5728\u4f18\u5316\u6210\u672c\u65b9\u9762\u82e6\u82e6\u6323\u624e\u3002\u81ea 2017 \u5e74\u4ee5\u6765\u7684\u5b9e\u6218\u7ecf\u9a8c\u8868\u660e\uff0c\u4fee\u6b63\u5fae\u5c0f\u7684\u9519\u8bef\u53ef\u4ee5\u5e2e\u52a9 ROI \u5b9e\u73b0\u8de8\u8d8a\u5f0f\u589e\u957f\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u80af\u5b9a\uff0c\u6df1\u5165\u4e86\u89e3\u5e73\u53f0\u662f\u751f\u5b58\u7684\u5173\u952e\u3002.<\/p><p>\u672c\u6587\u5c06\u63ed\u9732\u5bfc\u81f4\u60a8\u8425\u9500\u9884\u7b97'\u6253\u6c34\u6f02'\u7684 8 \u4e2a\u81f4\u547d\u9519\u8bef\u3002\u6211\u4eec\u5c06\u63d0\u4f9b\u5b9e\u7528\u7684\u89e3\u51b3\u65b9\u6848\u4f9b\u60a8\u7acb\u5373\u5e94\u7528\u3002\u4e0d\u8981\u8ba9\u60a8\u7684\u94b1\u56e0\u4e3a\u4e0d\u5fc5\u8981\u7684\u9519\u8bef\u800c\u4ed8\u8bf8\u4e1c\u6d41\u3002.<\/p><h2>1. \u4ece\u4e00\u5f00\u59cb\u5c31\u9009\u9519 Zalo Ads \u8425\u9500\u76ee\u6807<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/1-chon-sai-muc-tieu-chien-dich-zalo-ads-ngay-tu-dau-1770170564811_dpsmedia.png\" alt=\"Zalo\u5e7f\u544a\" title=\"\"><\/p><p>\u5f00\u59cb\u6295\u653e <strong>Zalo\u5e7f\u544a<\/strong> \u65f6\u6700\u5e38\u89c1\u7684\u9519\u8bef\u662f\u9009\u9519\u8425\u9500\u76ee\u6807\u3002\u8fd9\u662f\u51b3\u5b9a\u6574\u4e2a\u5e7f\u544a\u6d3b\u52a8\u8d70\u5411\u7684\u7b2c\u4e00\u6b65\uff0c\u4e5f\u662f\u6700\u91cd\u8981\u7684\u4e00\u6b65\u3002\u5982\u679c\u60a8\u9009\u9519\u4e86\uff0c\u540e\u7eed\u7684\u6240\u6709\u4f18\u5316\u52aa\u529b\u90fd\u5c06\u53d8\u5f97\u6beb\u65e0\u610f\u4e49\u3002.<\/p><p>Zalo \u7cfb\u7edf\u6839\u636e\u7b26\u5408\u60a8\u6240\u9009\u7528\u6237\u884c\u4e3a\u7684\u76ee\u6807\u6765\u6295\u653e\u5e7f\u544a\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u60f3\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u4fe1\u606f\u5374\u9009\u62e9\u4e86'\u89c6\u9891\u89c2\u770b\u91cf'\u76ee\u6807\uff0c\u90a3\u60a8\u5c31\u662f\u5728\u6d6a\u8d39\u94b1\u3002\u7b97\u6cd5\u4f1a\u5c06\u5176\u63a8\u9001\u7ed9\u559c\u6b22\u770b\u89c6\u9891\u7684\u4eba\uff0c\u800c\u4e0d\u662f\u7ecf\u5e38\u586b\u5199\u8868\u5355\u7684\u4eba\u3002.<\/p><p>DPS.MEDIA \u7684\u4e13\u5bb6\u7ecf\u5e38\u53d1\u73b0\u5ba2\u6237\u6df7\u6dc6\u4e86\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u4e0e\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u6295\u653e\u7f51\u7ad9\u5e7f\u544a\u4f46\u843d\u5730\u9875\u5c1a\u672a\u4f18\u5316\u4e5f\u662f\u4e00\u4e2a\u4e0e\u76ee\u6807\u76f8\u5173\u7684\u4e25\u91cd\u9519\u8bef\u3002\u5728\u8bbe\u7f6e\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u660e\u786e\u81ea\u5df1\u60f3\u8981\u4ec0\u4e48\u3002.<\/p><h3>\u9009\u9519\u5e7f\u544a\u5f62\u5f0f\u7684\u540e\u679c<\/h3><p>\u5f53\u8425\u9500\u6d3b\u52a8\u76ee\u6807 <strong>Zalo\u5e7f\u544a<\/strong> \u4e0e\u4e1a\u52a1\u76ee\u6807\u4e0d\u5339\u914d\u65f6\uff0cCTR \u6307\u6807\u53ef\u80fd\u5f88\u9ad8\uff0c\u4f46\u8f6c\u5316\u7387 (CR) \u4f1a\u6781\u4f4e\u3002\u60a8\u4f1a\u770b\u5230\u5f88\u591a\u70b9\u51fb\uff0c\u4f46\u6ca1\u6709\u4eba\u8d2d\u4e70\u3002\u8fd9\u4f1a\u5bfc\u81f4\u6bcf\u7b14\u8ba2\u5355\u7684\u5b9e\u9645\u51fa\u4ef7 (bid) \u88ab\u63a8\u5f97\u975e\u5e38\u9ad8\u3002.<\/p><p>\u4f8b\u5982\uff0c\u623f\u5730\u4ea7\u884c\u4e1a\u901a\u5e38\u9700\u8981\u8868\u5355\u5e7f\u544a (Form Ads) \u6765\u83b7\u53d6\u5ba2\u6237\u6570\u636e\u3002\u5982\u679c\u4f01\u4e1a\u9009\u62e9\u6295\u653e OA \u5e7f\u544a\uff08\u589e\u52a0\u5173\u6ce8\u91cf\uff09\uff0c\u4ed6\u4eec\u4f1a\u6709\u5f88\u591a\u7c89\u4e1d\uff0c\u4f46\u5f88\u5c11\u6709\u4eba\u7559\u4e0b\u54a8\u8be2\u7535\u8bdd\u3002\u8fd9\u662f\u5bf9\u9500\u552e\u8d44\u6e90\u7684\u4e25\u91cd\u6d6a\u8d39\u3002.<\/p><p>\u76f8\u53cd\uff0c\u9700\u8981\u5feb\u901f\u6210\u4ea4\u7684\u5ec9\u4ef7\u65f6\u5c1a\u4ea7\u54c1\u5982\u679c\u6295\u653e\u8868\u5355\u5e7f\u544a\u5219\u975e\u5e38\u6602\u8d35\u3002\u96f6\u552e\u5ba2\u6237\u901a\u5e38\u66f4\u559c\u6b22\u76f4\u63a5\u5728\u7f51\u7ad9\u4e0a\u53d1\u6d88\u606f\u6216\u4e0b\u5355\uff0c\u800c\u4e0d\u662f\u586b\u5199\u54a8\u8be2\u8868\u5355\u3002\u8fd9\u79cd\u9519\u4f4d\u5bfc\u81f4\u8d2d\u7269\u4f53\u9a8c\u4e2d\u65ad\u3002.<\/p><h3>\u9002\u5408\u5404\u884c\u4e1a\u7684\u8425\u9500\u76ee\u6807\u5206\u7c7b<\/h3><p>\u4e3a\u4e86\u5e2e\u52a9\u60a8\u66f4\u6e05\u6670\u5730\u6784\u601d\uff0c\u6211\u4eec\u6c47\u603b\u4e86\u57fa\u4e8e\u884c\u4e1a\u7279\u70b9\u7684\u76ee\u6807\u5206\u7c7b\u8868\u3002\u8fd9\u662f\u5e2e\u52a9\u60a8\u4ece\u7b2c\u4e00\u6b65\u8bbe\u7f6e\u8d77\u5c31\u907f\u514d\u8d70\u9519\u8def\u7684\u6307\u5357\u3002.<\/p><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u884c\u4e1a<\/th>\n<th>\u5efa\u8bae\u7684 Zalo Ads \u76ee\u6807<\/th>\n<th>\u5e7f\u544a\u7c7b\u578b<\/th>\n<th>\u9009\u62e9\u7406\u7531<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u623f\u5730\u4ea7 \/ \u6c7d\u8f66<\/td>\n<td>\u6536\u96c6\u6f5c\u5728\u5ba2\u6237 (Lead)<\/td>\n<td>\u8868\u5355\u5e7f\u544a<\/td>\n<td>\u9700\u8981\u6df1\u5ea6\u54a8\u8be2\uff0c\u8ba2\u5355\u4ef7\u503c\u5927\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u65f6\u5c1a \/ \u5316\u5986\u54c1<\/td>\n<td>\u7f51\u7ad9\u8bbf\u95ee\u91cf \/ \u6d88\u606f<\/td>\n<td>\u7f51\u7ad9\u5e7f\u544a \/ \u6d88\u606f\u5e7f\u544a<\/td>\n<td>\u8d2d\u4e70\u51b3\u7b56\u5feb\uff0c\u9700\u8981\u7cbe\u7f8e\u56fe\u7247\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u6c34\u7597\u670d\u52a1 \/ \u7259\u79d1<\/td>\n<td>\u6d88\u606f \/ \u5173\u6ce8 OA<\/td>\n<td>\u6d88\u606f\u5e7f\u544a \/ OA \u5e7f\u544a<\/td>\n<td>\u9700\u8981\u7ef4\u62a4\u3001\u9884\u7ea6\u548c\u518d\u8425\u9500\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u6e38\u620f \/ \u5e94\u7528<\/td>\n<td>\u5e94\u7528\u4e0b\u8f7d\u91cf<\/td>\n<td>\u89c6\u9891\u5e7f\u544a \/ \u5e94\u7528\u5b89\u88c5\u5e7f\u544a<\/td>\n<td>\u523a\u6fc0\u7acb\u5373\u5b89\u88c5\u52a8\u4f5c\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>DPS.MEDIA\u4e13\u5bb6\u5efa\u8bae<\/h3><p>\u5728\u70b9\u51fb'\u521b\u5efa\u5e7f\u544a'\u6309\u94ae\u4e4b\u524d\uff0c\u8bf7\u81ea\u95ee\uff1a\u201c\u6211\u5e0c\u671b\u5ba2\u6237\u505a\u7684\u6700\u540e\u4e00\u4e2a\u52a8\u4f5c\u662f\u4ec0\u4e48\uff1f\u201d\u3002\u5982\u679c\u7b54\u6848\u662f'\u8d2d\u4e70\u201c\uff0c\u8bf7\u9009\u62e9\u4e0e\u76f4\u63a5\u8f6c\u5316\u76f8\u5173\u7684\u76ee\u6807\u3002\u4e0d\u8981\u7ed5\u5708\u5b50\u53bb\u6295\u653e\u4e2d\u95f4\u76ee\u6807\u3002.<\/p><p>DPS.MEDIA \u5efa\u8bae\u60a8\u9488\u5bf9\u4e0d\u540c\u7684\u76ee\u6807\uff0c\u4ee5\u5c0f\u989d\u9884\u7b97\u8fdb\u884c A\/B \u6d4b\u8bd5\u3002\u6709\u65f6\uff0c\u8425\u9500\u6d3b\u52a8\u76ee\u6807 <strong>Zalo\u5e7f\u544a<\/strong> \u7684\u4e00\u4e2a\u5fae\u5c0f\u6539\u53d8\u4e5f\u4f1a\u5e26\u6765\u610f\u60f3\u4e0d\u5230\u7684\u6548\u679c\u3002\u4e0d\u8981\u76f2\u76ee\u6a21\u4eff\u7ade\u4e89\u5bf9\u624b\u3002.<\/p><p>\u6b64\u5916\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684 Zalo Official Account (OA) \u5df2\u901a\u8fc7\u8ba4\u8bc1\u3002\u672a\u8ba4\u8bc1\u7684 OA \u4f1a\u88ab\u9650\u5236\u8bb8\u591a\u91cd\u8981\u7684\u5e7f\u544a\u529f\u80fd\uff0c\u5c24\u5176\u662f\u5e7f\u64ad\u6d88\u606f (Broadcast)\u3002.<\/p><ul>\n<li>\u660e\u786e KPI\uff1a\u54c1\u724c\u63a8\u5e7f (Branding) \u8fd8\u662f\u6548\u679c\u8425\u9500 (Performance)\u3002.<\/li>\n<li>\u9009\u62e9\u4e0e\u5ba2\u6237\u884c\u4e3a\u76f8\u5339\u914d\u7684\u5e7f\u544a\u5f62\u5f0f\u3002.<\/li>\n<li>\u5728\u6295\u653e\u524d\u4ed4\u7ec6\u68c0\u67e5\u8d44\u6e90\uff08\u7f51\u7ad9\u3001\u843d\u5730\u9875\u3001OA\uff09\u3002.<\/li>\n<li>\u53c2\u8003\u540c\u884c\u4e1a\u6848\u4f8b\u7814\u7a76\u8fdb\u884c\u5b66\u4e60\u3002.<\/li>\n<li>\u5728\u673a\u5668\u5b66\u4e60\u5c1a\u672a\u5b8c\u6210\u65f6\uff0c\u4e0d\u8981\u9891\u7e41\u66f4\u6539\u76ee\u6807\u3002.<\/li>\n<li>\u5bc6\u5207\u5173\u6ce8\u6bcf\u65e5\u6548\u679c\u62a5\u544a\u3002.<\/li>\n<\/ul><h2>2. Zalo Ads \u5e7f\u544a\u5185\u5bb9\u7f3a\u4e4f\u5438\u5f15\u529b\uff0c\u7f3a\u4e4f\u521b\u610f<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/2-noi-dung-quang-cao-zalo-ads-kem-hap-dan-thieu-sang-tao-1770170599276_dpsmedia.png\" alt=\"2. Zalo Ads \u5e7f\u544a\u5185\u5bb9\u7f3a\u4e4f\u5438\u5f15\u529b\uff0c\u7f3a\u4e4f\u521b\u610f\" title=\"\"><\/p><p>\u5185\u5bb9 (Content) \u662f\u6240\u6709\u8425\u9500\u6d3b\u52a8\u7684\u7075\u9b42 <strong>Zalo\u5e7f\u544a<\/strong>. \u3002\u65e0\u8bba\u60a8\u7684\u5b9a\u4f4d\u591a\u7cbe\u51c6\uff0c\u5982\u679c\u56fe\u7247\u96be\u770b\u3001\u6587\u6848\u67af\u71e5\uff0c\u5ba2\u6237\u8fd8\u662f\u4f1a\u6ed1\u8fc7\u3002Zalo \u7528\u6237\u6709\u5feb\u901f\u6d4f\u89c8\u52a8\u6001\u7684\u4e60\u60ef\uff0c\u60a8\u53ea\u6709\u4e0d\u5230 3 \u79d2\u7684\u65f6\u95f4\u6765\u7ed9\u4eba\u7559\u4e0b\u5370\u8c61\u3002.<\/p><p>\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\u662f\u5c06 Facebook \u7684\u5185\u5bb9\u539f\u5c01\u4e0d\u52a8\u5730\u642c\u5230 Zalo\u3002\u8fd9\u4e24\u4e2a\u5e73\u53f0\u7684\u56fe\u7247\u5c3a\u5bf8\u3001\u9605\u8bfb\u884c\u4e3a\u548c\u663e\u793a\u754c\u9762\u5b8c\u5168\u4e0d\u540c\u3002\u56fe\u7247\u88ab\u88c1\u526a\u3001\u6587\u5b57\u88ab\u906e\u6321\u662f\u521d\u7ea7\u9519\u8bef\uff0c\u4f46\u4ecd\u6709\u5f88\u591a\u4eba\u72af\u9519\u3002.<\/p><p>\u6b64\u5916\uff0cZalo \u7684\u5185\u5bb9\u5ba1\u6838\u653f\u7b56\u5728\u67d0\u4e9b\u9886\u57df\u6bd4 Facebook \u66f4\u4e25\u683c\u3002\u64b0\u5199\u6807\u9898\u515a\u3001\u865a\u5047\u5185\u5bb9\u6216\u4f7f\u7528\u8fdd\u7981\u8bcd\u4f1a\u5bfc\u81f4\u5e7f\u544a\u4e0d\u901a\u8fc7\u6216\u8d26\u53f7\u88ab\u6c38\u4e45\u5c01\u7981\u3002.<\/p><h3>\u4f18\u5316\u7b26\u5408 Zalo \u6807\u51c6\u7684\u663e\u793a\u56fe\u7247<\/h3><p>\u4e2d\u7684\u56fe\u7247 <strong>Zalo\u5e7f\u544a<\/strong> \u9700\u9075\u5faa 1024\u00d7533 px\uff08\u6bd4\u4f8b 2:1\uff09\u6216 1:1\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u4f4d\u7f6e\u3002\u4f7f\u7528\u6bd4\u4f8b\u9519\u8bef\u7684\u56fe\u7247\u4f1a\u5bfc\u81f4\u91cd\u8981\u4fe1\u606f\u5728\u4e0d\u540c\u624b\u673a\u4e0a\u663e\u793a\u65f6\u88ab\u88c1\u526a\u3002\u8fd9\u4f1a\u5927\u5927\u964d\u4f4e\u54c1\u724c\u7684\u4e13\u4e1a\u5ea6\u3002.<\/p><p>DPS.MEDIA \u53d1\u73b0\uff0c\u5199\u5b9e\u3001\u6e05\u6670\u7684\u56fe\u7247\u901a\u5e38\u6bd4\u8bbe\u8ba1\u8fc7\u4e8e\u590d\u6742\u4f46\u6742\u4e71\u7684\u56fe\u7247\u5177\u6709\u66f4\u9ad8\u7684 CTR\u3002\u4e3b\u8272\u8c03\u5e94\u7a81\u51fa\uff0c\u4ee5\u4fbf\u4e0e Zalo \u5e94\u7528\u7684\u767d\/\u84dd\u80cc\u666f\u533a\u5206\u5f00\u6765\u3002\u522b\u5fd8\u4e86\u7cbe\u5de7\u5730\u5d4c\u5165\u54c1\u724c Logo \u4ee5\u589e\u52a0\u8bc6\u522b\u5ea6\u3002.<\/p><p>\u4f8b\u5982\uff0c\u67d0\u4fdd\u5065\u54c1\u54c1\u724c\u4ec5\u901a\u8fc7\u5c06\u7d20\u6750\u56fe\u6362\u6210\u771f\u4eba\u624b\u6301\u4ea7\u54c1\u7684\u7167\u7247\uff0c\u5c31\u5c06 CTR \u4ece 0.5% \u63d0\u9ad8\u5230\u4e86 1.2%\u3002\u8d8a\u5357\u5ba2\u6237\u4ecd\u7136\u66f4\u4fe1\u4efb\u90a3\u4e9b\u770b\u8d77\u6765\u771f\u5b9e\u3001\u4eb2\u5207\u7684\u4e1c\u897f\uff0c\u800c\u4e0d\u662f\u8fc7\u4e8e\u534e\u4e3d\u7684\u8bbe\u8ba1\u3002.<\/p><h3>\u64b0\u5199'\u89e6\u53ca'\u75db\u70b9\u7684\u6807\u9898\u548c\u63cf\u8ff0<\/h3><p>\u5e7f\u544a\u6807\u9898 <strong>Zalo\u5e7f\u544a<\/strong> \u5b57\u6570\u6709\u9650\uff0c\u56e0\u6b64\u6bcf\u4e2a\u5b57\u90fd\u5fc5\u987b\u975e\u5e38\u6709\u4ef7\u503c\u3002\u9519\u8bef\u5728\u4e8e\u6807\u9898\u5199\u5f97\u592a\u5197\u957f\uff0c\u4e0d\u76f4\u51fb\u4e3b\u9898\u3002\u8bf7\u5728\u524d 5 \u4e2a\u5b57\u5185\u96c6\u4e2d\u4f53\u73b0\u6838\u5fc3\u5229\u76ca\u6216\u5ba2\u6237\u6700\u5927\u7684\u75db\u70b9\u3002.<\/p><p>\u63cf\u8ff0\u90e8\u5206 (Caption) \u4e0d\u5e94\u5199\u6210\u957f\u7bc7\u5927\u8bba\u3002\u8bf7\u4f7f\u7528\u9879\u76ee\u7b26\u53f7\u3001\u56fe\u6807\u6765\u65ad\u53e5\uff0c\u65b9\u4fbf\u89c2\u4f17\u9605\u8bfb\u3002\u884c\u52a8\u547c\u5401 (CTA) \u9700\u8981\u6e05\u6670\u3001\u6709\u529b\uff0c\u5982'\u7acb\u5373\u6ce8\u518c\u201c\u3001\u201d\u83b7\u53d6\u4f18\u60e0\u201c\uff0c\u800c\u4e0d\u662f\u7b3c\u7edf\u7684'\u67e5\u770b\u66f4\u591a\u201d\u3002.<\/p><p>\u4e8b\u5b9e\u8bc1\u660e\uff0c\u5305\u542b\u5177\u4f53\u6570\u5b57\u7684\u5e7f\u544a\u6a21\u677f\uff08\u4f8b\u5982\uff1a\u201c\u7acb\u51cf 50%\u201d\u3001\u201c\u4ef7\u683c\u4ec5 199k\u201d\uff09\u603b\u662f\u66f4\u80fd\u5438\u5f15\u6ce8\u610f\u529b\u3002\u8bf7\u5bf9\u4ef7\u683c\u6216\u4f18\u60e0\u4fdd\u6301\u900f\u660e\uff0c\u4ee5\u8fc7\u6ee4\u6389\u90a3\u4e9b\u7eaf\u5c5e\u597d\u5947\u7684\u4f4e\u8d28\u91cf\u70b9\u51fb\u3002.<\/p><h3>\u6295\u653e\u524d\u5185\u5bb9\u68c0\u67e5\u6e05\u5355<\/h3><p>\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684\u5185\u5bb9 <strong>Zalo\u5e7f\u544a<\/strong> \u59cb\u7ec8\u8fbe\u6807\u4e14\u5177\u6709\u5438\u5f15\u529b\uff0c\u8bf7\u9075\u5faa\u4ee5\u4e0b\u68c0\u67e5\u6e05\u5355\u3002\u8fd9\u662f DPS.MEDIA \u5185\u5bb9\u56e2\u961f\u4e3a\u6bcf\u4f4d\u5ba2\u6237\u5e94\u7528\u7684\u6807\u51c6\u5316\u6d41\u7a0b\u3002.<\/p><ul>\n<li>\u56fe\u7247\u5c3a\u5bf8\u6b63\u786e\uff0c1024\u00d7533 px \u6216 500\u00d7500 px\u3002.<\/li>\n<li>\u56fe\u7247\u4e0a\u7684\u6587\u5b57\u5360\u6bd4\u4e0d\u8d85\u8fc7 20%\uff08\u5efa\u8bae\uff09\u3002.<\/li>\n<li>\u6807\u9898\u7b80\u77ed\uff0c\u5305\u542b\u5438\u5f15\u4eba\u7684\u5173\u952e\u8bcd\uff0c40 \u4e2a\u5b57\u7b26\u4ee5\u5185\u3002.<\/li>\n<li>\u63cf\u8ff0\u7b80\u6d01\uff0c\u7a81\u51fa USP\uff08\u72ec\u7279\u9500\u552e\u4e3b\u5f20\uff09\u3002.<\/li>\n<li>\u4e0d\u4f7f\u7528\u8fdd\u53cd\u653f\u7b56\u7684\u8bcd\u8bed\uff08100% \u627f\u8bfa\u3001\u6839\u6cbb\u2026\u2026\uff09\u3002.<\/li>\n<li>\u56fe\u7247\u4e0d\u5305\u542b\u5176\u4ed6\u54c1\u724c Logo \u6216\u654f\u611f\u56fe\u7247\u3002.<\/li>\n<li>CTA \u4e0e\u8425\u9500\u6d3b\u52a8\u76ee\u6807\u76f8\u7b26\u3002.<\/li>\n<li>\u7edd\u5bf9\u68c0\u67e5\u62fc\u5199\u548c\u8bed\u6cd5\u9519\u8bef\u3002.<\/li>\n<\/ul><h2>3. \u76ee\u6807\u53d7\u4f17\u5b9a\u4f4d\u8fc7\u5bbd\u6216\u8fc7\u7a84<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/3-target-doi-tuong-muc-tieu-qua-rong-hoac-qua-hep-1770170631448_dpsmedia.png\" alt=\"3. \u76ee\u6807\u53d7\u4f17\u5b9a\u4f4d\u8fc7\u5bbd\u6216\u8fc7\u7a84\" title=\"\"><\/p><p>\u7684\u5b9a\u4f4d\u80fd\u529b <strong>Zalo\u5e7f\u544a<\/strong> \u867d\u7136\u4e0d\u50cf Facebook \u90a3\u6837\u8be6\u7ec6\uff0c\u4f46\u4e5f\u6709\u5176\u72ec\u7279\u4f18\u52bf\u3002\u8bb8\u591a\u4f01\u4e1a\u7684\u9519\u8bef\u662f\u5b9a\u4f4d\u8fc7\u5bbd\uff08\u653e\u4efb\u81ea\u6d41\uff09\uff0c\u5e0c\u671b'\u5b81\u53ef\u9519\u6740\u4e00\u5343\uff0c\u4e0d\u53ef\u653e\u8fc7\u4e00\u4e2a\u201c\u3002\u8fd9\u5bfc\u81f4\u9884\u7b97\u88ab\u5206\u6563\u5230\u90a3\u4e9b\u6c38\u8fdc\u4e0d\u4f1a\u4e70\u5355\u7684\u4eba\u8eab\u4e0a\u3002.<\/p><p>\u76f8\u53cd\uff0c\u5728 Zalo \u4e0a\u5b9a\u4f4d\u8fc7\u7a84\uff08\u8d85\u8be6\u7ec6\uff09\u4f1a\u5bfc\u81f4\u53d7\u4f17\u7fa4\u4f53 (Audience Size) \u8fc7\u5c0f\u3002\u5f53\u7fa4\u4f53\u8fc7\u5c0f\u65f6\uff0c\u5e7f\u544a\u5c06\u96be\u4ee5\u6295\u653e\uff08\u4e0d\u6d88\u8017\u9884\u7b97\uff09\u6216\u51fa\u4ef7\u88ab\u63a8\u5f97\u6781\u9ad8\u3002\u5728\u5e7f\u5ea6\u4e0e\u7cbe\u5ea6\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u662f\u5e7f\u544a\u6295\u653e\u7684\u827a\u672f\u3002.<\/p><p>\u6839\u636e DPS.MEDIA \u7684\u7814\u7a76\uff0cZalo \u7528\u6237\u7684\u884c\u4e3a\u901a\u5e38\u4e0e\u5730\u7406\u4f4d\u7f6e\u548c\u5e74\u9f84\u5bc6\u5207\u76f8\u5173\u3002\u5ffd\u89c6\u8fd9\u4e9b\u57fa\u7840\u7684\u4eba\u53e3\u7edf\u8ba1\u56e0\u7d20\u662f\u5de8\u5927\u7684\u6d6a\u8d39\u3002\u60a8\u9700\u8981\u6e05\u695a\u60a8\u7684\u5ba2\u6237\u662f\u8c01\uff0c\u4ed6\u4eec\u5728\u54ea\u91cc\uff0c\u4ee5\u53ca\u4ed6\u4eec\u591a\u5927\u5e74\u7eaa\u3002.<\/p><h3>\u5ffd\u89c6\u624b\u673a\u53f7\u7801\u5217\u8868\u5b9a\u4f4d\u529f\u80fd<\/h3><p>\u8fd9\u662f <strong>Zalo\u5e7f\u544a<\/strong> \u6700\u5f3a\u5927\u7684\u6b66\u5668\uff0c\u5374\u88ab\u8bb8\u591a\u4f01\u4e1a\u9057\u5fd8\u4e86\u3002\u5982\u679c\u60a8\u5df2\u6709\u65e7\u5ba2\u6237\u5217\u8868 (CRM)\uff0c\u8bf7\u4e0a\u4f20\u5230 Zalo \u8fdb\u884c\u518d\u8425\u9500 (Remarketing) \u6216\u7c7b\u53d7\u4f17 (Lookalike) \u6d3b\u52a8\u3002\u8be5\u7fa4\u4f53\u7684\u8f6c\u5316\u7387\u901a\u5e38\u6bd4\u51b7\u53d7\u4f17 (Cold Audience) \u9ad8\u51fa 3-4 \u500d\u3002.<\/p><p>\u4f8b\u5982\uff0c\u4e00\u5bb6\u82f1\u8bed\u4e2d\u5fc3\u53ef\u4ee5\u4e0a\u4f20\u65e7\u5b66\u5458\u540d\u5355\u6765\u6295\u653e\u9ad8\u7ea7\u8bfe\u7a0b\u5e7f\u544a\u3002\u6216\u8005\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528\u8be5\u540d\u5355\u5728 Zalo \u4e0a\u5bfb\u627e\u884c\u4e3a\u76f8\u4f3c\u7684\u4eba (Lookalike)\u3002\u8fd9\u662f\u6781\u5176\u6709\u6548\u7684\u8282\u7701\u8425\u9500\u6210\u672c\u7684\u65b9\u6cd5\u3002.<\/p><p>\u4f46\u9700\u8981\u6ce8\u610f\u4fe1\u606f\u5b89\u5168\u89c4\u5b9a\u3002\u4e0a\u4f20\u7684\u624b\u673a\u53f7\u7801\u5217\u8868\u5c06\u88ab\u52a0\u5bc6\u4ee5\u4fdd\u62a4\u7528\u6237\u3002\u5982\u679c\u60a8\u60f3\u4f18\u5316 ROI\uff0c\u8bf7\u4e0d\u8981\u5ffd\u89c6\u8fd9\u4e00\u5b9d\u8d35\u8d44\u6e90\u3002.<\/p><h3>\u5730\u70b9\u5b9a\u4f4d\u4e0d\u51c6\u786e<\/h3><p>\u5bf9\u4e8e\u9910\u5385\u3001\u6c34\u7597\u4e2d\u5fc3\u3001\u96f6\u552e\u5e97\u7b49\u672c\u5730\u4e1a\u52a1 (Local Business) \u6765\u8bf4\uff0c\u5730\u70b9\u5b9a\u4f4d\u9519\u8bef\u662f\u81f4\u547d\u7684\u3002\u4e3a\u4f4d\u4e8e 1 \u533a\u7684\u4e00\u5bb6\u6cb3\u7c89\u5e97\u6295\u5411\u5168\u56fd\u5e7f\u544a\u662f'\u628a\u94b1\u6254\u51fa\u7a97\u5916'\u7684\u884c\u4e3a\u3002. <strong>Zalo\u5e7f\u544a<\/strong> \u5141\u8bb8\u6309\u534a\u5f84\u6216\u7279\u5b9a\u7701\/\u5e02\u8fdb\u884c\u5b9a\u4f4d\u3002.<\/p><p>\u4e0b\u8868\u8bf4\u660e\u4e86\u4e0d\u540c\u7c7b\u578b\u4f01\u4e1a\u7684\u5730\u70b9\u5b9a\u4f4d\u7b56\u7565\u4e4b\u95f4\u7684\u6548\u679c\u5dee\u5f02\u3002.<\/p><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u4f01\u4e1a\u7c7b\u578b<\/th>\n<th>\u5730\u70b9\u5b9a\u4f4d\u7b56\u7565<\/th>\n<th>\u5e38\u89c1\u9519\u8bef<\/th>\n<th>\u540e\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9910\u5385 \/ \u5496\u5561\u9986<\/td>\n<td>\u5e97\u5468\u534a\u5f84 3-5km<\/td>\n<td>\u5b9a\u4f4d\u5168\u57ce\u5e02<\/td>\n<td>\u8fdc\u65b9\u5ba2\u6e90\u65e0\u6cd5\u5230\u8fbe\uff0c\u6d6a\u8d39\u5c55\u793a\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u623f\u5730\u4ea7\u9879\u76ee<\/td>\n<td>\u9879\u76ee\u6240\u5728\u5730\u53ca\u90bb\u8fd1\u5927\u57ce\u5e02<\/td>\n<td>\u4ec5\u5b9a\u4f4d\u9879\u76ee\u6240\u5728\u4f4d\u7f6e<\/td>\n<td>\u9519\u5931\u6765\u81ea\u5927\u57ce\u5e02\uff08\u6cb3\u5185\u3001\u80e1\u5fd7\u660e\u5e02\uff09\u7684\u6295\u8d44\u8005\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u7535\u5b50\u5546\u52a1\uff08\u5168\u56fd\u53d1\u8d27\uff09<\/td>\n<td>\u5168\u56fd\uff08\u504f\u8fdc\u5730\u533a\u9664\u5916\uff09<\/td>\n<td>\u6309\u533a\u5b9a\u4f4d\u8fc7\u7a84<\/td>\n<td>\u9519\u5931\u7701\u4efd\u7684\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u4e0a\u95e8\u670d\u52a1\uff08\u7ef4\u4fee\uff09<\/td>\n<td>\u6309\u5177\u4f53\u533a\/\u53bf<\/td>\n<td>\u5b9a\u4f4d\u534a\u5f84\u8fc7\u5927<\/td>\n<td>\u4ea4\u901a\u6210\u672c\u9ad8\u4e8e\u6240\u5f97\u5229\u6da6\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>\u4f18\u5316\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u548c\u5e73\u53f0<\/h3><p>\u9664\u5730\u70b9\u5916\uff0c\u60a8\u8fd8\u9700\u6ce8\u610f\u6027\u522b\u3001\u5e74\u9f84\u548c\u64cd\u4f5c\u7cfb\u7edf\u3002\u9ad8\u7aef iPhone \u624b\u673a\u58f3\u4ea7\u54c1\u4e0d\u5e94\u5c55\u793a\u7ed9\u5b89\u5353\u7528\u6237\u3002\u6297\u8870\u8001\u5316\u5986\u54c1\u4e0d\u5e94\u5b9a\u4f4d 18-24 \u5c81\u3002\u8fd9\u4e9b\u5728 <strong>Zalo\u5e7f\u544a<\/strong> \u4e2d\u7684\u5fae\u8c03\u80fd\u5e2e\u60a8\u7b5b\u9009\u51fa\u9ad8\u8d28\u91cf\u53d7\u4f17\u3002.<\/p><p>DPS.MEDIA \u4e13\u5bb6\u8fd8\u5efa\u8bae\u60a8\u6309\u64cd\u4f5c\u7cfb\u7edf (Android\/iOS) \u62c6\u5206\u5e7f\u544a\u7ec4\uff0c\u4ee5\u4fbf\u4e8e\u8861\u91cf\u548c\u4f18\u5316\u3002\u5728\u67d0\u4e9b\u884c\u4e1a\u4e2d\uff0ciOS \u7528\u6237\u7684\u6d88\u8d39\u884c\u4e3a\u901a\u5e38\u4e0e Android \u7528\u6237\u6709\u6240\u4e0d\u540c\u3002.<\/p><ul>\n<li>\u5728\u8bbe\u7f6e\u524d\u4ed4\u7ec6\u5206\u6790\u5ba2\u6237\u753b\u50cf (Persona)\u3002.<\/li>\n<li>\u4f7f\u7528\u73b0\u6709\u7535\u8bdd\u53f7\u7801\u5217\u8868\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17 (Custom Audience)\u3002.<\/li>\n<li>\u5229\u7528\u7c7b\u53d7\u4f17 (Lookalike Audience) \u529f\u80fd\u6269\u5927\u7fa4\u4f53\u3002.<\/li>\n<li>\u6309\u5e74\u9f84\u7ec6\u5206\u5e7f\u544a\u7ec4\uff08\u4f8b\u5982\uff1a25-34, 35-44\uff09\u3002.<\/li>\n<li>\u6392\u9664\u4e0d\u5408\u9002\u7684\u53d7\u4f17\u4ee5\u8282\u7701\u9884\u7b97\u3002.<\/li>\n<li>Zalo \u4e0a\u7684\u5174\u8da3\u5b9a\u4f4d (Interest) \u9700\u8981\u7ecf\u8fc7\u9a8c\u8bc1\uff0c\u4e0d\u5e94\u5b8c\u5168\u8ff7\u4fe1\u3002.<\/li>\n<\/ul><h2>4. \u672a\u5b89\u88c5 Zalo Pixel \u548c\u8861\u91cf\u8f6c\u5316<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/4-khong-cai-dat-zalo-pixel-va-do-luong-chuyen-doi-1770170668868_dpsmedia.png\" alt=\"4. \u672a\u5b89\u88c5 Zalo Pixel \u548c\u8861\u91cf\u8f6c\u5316\" title=\"\"><\/p><p>\u6295\u653e\u8f6c\u5316\u5e7f\u544a (Conversion) \u800c\u4e0d\u5b89\u88c5 Zalo Pixel \u5c31\u50cf\u5728\u9ed1\u591c\u4e2d\u5f00\u8f66\u4e0d\u6392\u706f\u3002Zalo Pixel \u662f\u4e00\u6bb5\u4ee3\u7801\uff0c\u53ef\u5e2e\u52a9\u60a8\u5728\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u540e\u8ddf\u8e2a\u4ed6\u4eec\u5728\u7f51\u7ad9\u4e0a\u7684\u884c\u4e3a <strong>Zalo\u5e7f\u544a<\/strong>. \u3002\u6ca1\u6709\u5b83\uff0c\u60a8\u5bf9\u771f\u5b9e\u6548\u679c\u4e00\u65e0\u6240\u77e5\u3002.<\/p><p>\u8bb8\u591a\u5c0f\u4f01\u4e1a\u5e38\u56e0\u89c9\u5f97\u590d\u6742\u800c\u8df3\u8fc7\u8fd9\u4e00\u6280\u672f\u6b65\u9aa4\u3002\u4ed6\u4eec\u53ea\u5173\u5fc3\u70b9\u51fb\u91cf\u548c\u8bc4\u8bba\u6570\u3002\u7136\u800c\uff0c\u5982\u679c\u65e0\u6cd5\u8861\u91cf\u8c01\u6dfb\u52a0\u4e86\u8d2d\u7269\u8f66\u3001\u8c01\u8d2d\u4e70\u4e86\u4ea7\u54c1\uff0c\u60a8\u5c31\u65e0\u6cd5\u671d\u7740\u6548\u679c\u8425\u9500 (Performance marketing) \u7684\u65b9\u5411\u4f18\u5316\u6d3b\u52a8\u3002.<\/p><p>\u7f3a\u4e4f\u8f6c\u5316\u6570\u636e\u4e5f\u4f1a\u5bfc\u81f4 Zalo \u7684\u7b97\u6cd5\u65e0\u6cd5\u5b66\u4e60\u548c\u5bfb\u627e\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u7684\u7528\u6237\u3002\u7ed3\u679c\u662f\u60a8\u7684\u5e7f\u544a\u53ea\u662f\u968f\u673a\u5206\u53d1\uff0c\u6548\u679c\u968f\u65f6\u95f4\u63a8\u79fb\u800c\u53d8\u5dee\u3002.<\/p><h3>\u6570\u636e\u8ddf\u8e2a\u7684\u91cd\u8981\u6027<\/h3><p>\u6570\u636e\u662f\u6570\u5b57\u65f6\u4ee3\u7684\u9ec4\u91d1\u3002. <strong>Zalo\u5e7f\u544a<\/strong> \u63d0\u4f9b\u4e86\u76f8\u5f53\u8be6\u7ec6\u7684\u62a5\u544a\u5de5\u5177\uff0c\u4f46\u5b83\u9700\u8981\u6765\u81ea Pixel \u7684\u7cbe\u786e\u8f93\u5165\u6570\u636e\u3002\u6b63\u786e\u5b89\u88c5\u540e\uff0c\u60a8\u53ef\u4ee5\u51c6\u786e\u77e5\u9053\u6bcf\u7b14\u8ba2\u5355\u7684\u6210\u672c (CPO)\uff0c\u4ece\u800c\u51b3\u5b9a\u589e\u52a0\u8fd8\u662f\u51cf\u5c11\u9884\u7b97\u3002.<\/p><p>\u4f8b\u5982\uff0c\u60a8\u8fd0\u884c A \u548c B \u4e24\u4e2a\u5e7f\u544a\u6a21\u677f\u3002\u6a21\u677f A \u7684 CTR \u5f88\u9ad8\u4f46\u65e0\u4eba\u8d2d\u4e70\u3002\u6a21\u677f B \u7684 CTR \u8f83\u4f4e\u4f46\u6210\u4ea4\u7387\u9ad8\u3002\u5982\u679c\u6ca1\u6709 Pixel\uff0c\u60a8\u4f1a\u8bef\u4ee5\u4e3a\u6a21\u677f A \u66f4\u597d\u5e76\u5173\u95ed\u6a21\u677f B\u3002\u8fd9\u662f\u5bfc\u81f4\u6536\u5165\u4e0b\u964d\u7684\u7ecf\u5178\u9519\u8bef\u3002.<\/p><p>\u6839\u636e <a href=\"https:\/\/rentracks.com.vn\/en\/bao-cao-digital-marketing-viet-nam-2024\/\" rel=\"nofollow noopener\" target=\"_blank\">2024 \u5e74\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u62a5\u544a<\/a>, \uff0c\u4f7f\u7528\u5b8c\u6574\u8ddf\u8e2a\u7684\u4f01\u4e1a\u8f6c\u5316\u7387\u6bd4\u4e0d\u4f7f\u7528\u7684\u7fa4\u4f53\u9ad8\u51fa 47%\u3002\u8fd9\u4e2a\u6570\u5b57\u8db3\u4ee5\u8bf4\u670d\u60a8\u8ba4\u771f\u6295\u5165\u8fd9\u4e00\u6280\u672f\u73af\u8282\u3002.<\/p><h3>\u5982\u4f55\u68c0\u67e5\u548c\u4f18\u5316 Pixel<\/h3><p>\u4e3a\u786e\u4fdd Pixel \u7a33\u5b9a\u8fd0\u884c\uff0c\u60a8\u9700\u8981\u5b9a\u671f\u68c0\u67e5\u3002\u6709\u65f6\u66f4\u6539\u7f51\u7ad9\u754c\u9762\u53ef\u80fd\u4f1a\u5bfc\u81f4 Pixel \u4ee3\u7801\u4e22\u5931\u3002\u8bf7\u4f7f\u7528'Zalo Pixel Helper'\u5de5\u5177\u6216\u76f4\u63a5\u5728\u5e7f\u544a\u7ba1\u7406\u5668\u4e2d\u68c0\u67e5\u4ee5\u786e\u8ba4\u8fd0\u884c\u72b6\u6001\u3002.<\/p><p>\u6b64\u5916\uff0c\u8bf7\u8bbe\u7f6e\u5177\u4f53\u7684\u4e8b\u4ef6 (Event)\uff0c\u5982'\u67e5\u770b\u5185\u5bb9\u201c\u3001\u201d\u6dfb\u52a0\u8d2d\u7269\u8f66\u201c\u3001\u201d\u5b8c\u6210\u6ce8\u518c\u201c\u3001\u201d\u8d2d\u4e70\u201c\u3002\u4e0d\u8981\u53ea\u5b89\u88c5 Pageview \u4e8b\u4ef6\u3002\u5ba2\u6237\u884c\u4e3a\u8d8a\u8be6\u7ec6\uff0c\u60a8\u5728\u4ee5\u4e0b\u5e73\u53f0\u4e0a\u8fdb\u884c\u518d\u8425\u9500\u7684\u6548\u679c\u5c31\u8d8a\u597d\uff1a <strong>Zalo\u5e7f\u544a<\/strong>.<\/p><p>DPS.MEDIA \u7684\u6280\u672f\u4e13\u5bb6\u59cb\u7ec8\u534f\u52a9\u5ba2\u6237\u68c0\u67e5\u7f51\u7ad9\u6e90\u4ee3\u7801\uff0c\u4ee5\u786e\u4fdd Pixel \u88ab\u653e\u7f6e\u5728\u6b63\u786e\u7684\u4f4d\u7f6e\uff08Head \u6807\u7b7e\u5185\uff09\u3002\u8fd9\u662f\u6211\u4eec\u670d\u52a1\u5b9e\u65bd\u6d41\u7a0b\u4e2d\u7684\u5fc5\u7ecf\u6b65\u9aa4\u3002.<\/p><ul>\n<li>\u5c06 Zalo Pixel \u4ee3\u7801\u5b89\u88c5\u5230\u7f51\u7ad9\/\u843d\u5730\u9875\u7684 Header \u6807\u7b7e\u4e2d\u3002.<\/li>\n<li>\u8bbe\u7f6e\u5b8c\u6574\u7684\u5173\u952e\u8f6c\u5316\u4e8b\u4ef6\u3002.<\/li>\n<li>\u5728\u6295\u653e\u5e7f\u544a\u524d\u68c0\u67e5 Pixel \u7684\u6d3b\u52a8\u6027\u3002.<\/li>\n<li>\u4f7f\u7528 Pixel \u6570\u636e\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u4f53 (Custom Audience)\u3002.<\/li>\n<li>\u5bf9\u6bd4 Zalo Ads Manager \u548c Google Analytics \u7684\u6570\u636e\u8fdb\u884c\u6838\u5bf9\u3002.<\/li>\n<li>\u786e\u4fdd\u9075\u5b88\u7528\u6237\u6570\u636e\u9690\u79c1\u89c4\u5b9a\u3002.<\/li>\n<\/ul><h2>5. \u51fa\u4ef7\u6218\u7565 (Bidding) \u4e0d\u5408\u7406<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/5-chien-luoc-dat-gia-thau-bidding-khong-hop-ly-1770170705243_dpsmedia.png\" alt=\"5. \u51fa\u4ef7\u6218\u7565 (Bidding) \u4e0d\u5408\u7406\" title=\"\"><\/p><p>\u4e2d\u7684\u51fa\u4ef7 <strong>Zalo\u5e7f\u544a<\/strong> \u6309\u5b9e\u65f6\u7ade\u4ef7\u673a\u5236\u8fd0\u4f5c\u3002\u5982\u679c\u60a8\u51fa\u4ef7\u592a\u4f4e\uff0c\u5e7f\u544a\u5c06\u65e0\u6cd5\u6295\u653e\uff08\u4e0d\u6d88\u8017\u9884\u7b97\uff09\u3002\u5982\u679c\u51fa\u4ef7\u592a\u9ad8\uff0c\u60a8\u5c06\u6d6a\u8d39\u9884\u7b97\u5e76\u4f7f\u83b7\u53d6\u6210\u672c\u4e0a\u5347\u5230\u65e0\u5229\u53ef\u56fe\u7684\u6c34\u5e73\u3002\u627e\u5230\u51fa\u4ef7\u5e73\u8861\u70b9\u662f\u4e00\u95e8\u827a\u672f\u3002.<\/p><p>\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\u662f\u76f4\u63a5\u4f7f\u7528 Zalo \u5efa\u8bae\u7684\u9ed8\u8ba4\u51fa\u4ef7\u800c\u4e0d\u8fdb\u884c\u8c03\u6574\u3002\u5efa\u8bae\u4ef7\u683c\u901a\u5e38\u9ad8\u4e8e\u5b9e\u9645\u6240\u9700\uff0c\u4ee5\u786e\u4fdd\u5e7f\u544a\u5feb\u901f\u8fd0\u884c\u3002\u7136\u800c\uff0c\u5728\u9884\u7b97\u6709\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u60a8\u9700\u8981\u5728\u51fa\u4ef7\u4e0a\u66f4\u52a0\u7cbe\u660e\u3002.<\/p><p>\u6b64\u5916\uff0c\u4e0d\u6839\u636e\u65f6\u95f4\u6bb5\u6216\u5404\u5e7f\u544a\u7ec4\u7684\u6548\u679c\u8c03\u6574\u51fa\u4ef7\u4e5f\u4f1a\u9020\u6210\u6d6a\u8d39\u3002\u60a8\u5e94\u8be5\u51c6\u5907\u597d\u5728\u5ba2\u6237\u5728\u7ebf\u8f83\u591a\u7684\u9ec4\u91d1\u65f6\u6bb5\u652f\u4ed8\u66f4\u9ad8\u7684\u4ef7\u683c\uff0c\u5e76\u5728\u6de1\u5b63\u65f6\u6bb5\u964d\u4f4e\u51fa\u4ef7\u3002.<\/p><h3>CPC vs CPM \u51fa\u4ef7\uff1a\u4f55\u65f6\u7528\u54ea\u4e2a\uff1f<\/h3><p><strong>Zalo\u5e7f\u544a<\/strong> \u4e3b\u8981\u6309 CPC (Cost Per Click) \u8ba1\u8d39\uff0c\u5373\u53ea\u6709\u5728\u6709\u4eba\u70b9\u51fb\u5e7f\u544a\u65f6\u60a8\u624d\u4ed8\u94b1\u3002\u4f46\u5728\u89c6\u9891\u7b49\u67d0\u4e9b\u5f62\u5f0f\u4e2d\uff0c\u60a8\u53ef\u4ee5\u6309 CPM (Cost Per Mille \u2013 1000 \u6b21\u5c55\u793a) \u6216 CPV (Cost Per View) \u4ed8\u8d39\u3002.<\/p><p>\u5982\u679c\u76ee\u6807\u662f\u9500\u552e\uff0cCPC \u662f\u6700\u5b89\u5168\u7684\u9009\u62e9\u3002\u60a8\u53ef\u4ee5\u63a7\u5236\u6bcf\u6b21\u8bbf\u95ee\u7684\u6210\u672c\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u5185\u5bb9\u6781\u5177\u5438\u5f15\u529b\u4e14 CTR \u5f88\u9ad8\uff0c\u8fd0\u884c CPM \u53ef\u80fd\u4f1a\u6bd4 CPC \u4fbf\u5b9c\u5f97\u591a\u3002\u8fd9\u662f\u5f88\u5c11\u6709\u4eba\u6ce8\u610f\u5230\u7684\u9ad8\u7ea7\u7b56\u7565\u3002.<\/p><p>DPS.MEDIA \u5efa\u8bae\u60a8\u4ece CPC \u5f00\u59cb\uff0c\u51fa\u4ef7\u6bd4\u5e95\u4ef7\u9ad8\u7ea6 10-20%\uff0c\u4ee5\u5728\u521d\u671f\u523a\u6fc0\u673a\u5668\u5b66\u4e60\u3002\u5e7f\u544a\u7a33\u5b9a\u540e\uff082-3 \u5929\u540e\uff09\uff0c\u6162\u6162\u5c06\u51fa\u4ef7\u4e0b\u8c03\u81f3\u4f18\u5316\u6c34\u5e73\u3002.<\/p><h3>\u5168\u7cfb\u5217\u9884\u7b97 vs \u6bcf\u65e5\u9884\u7b97\u7ba1\u7406<\/h3><p>\u5728\u5168\u7cfb\u5217\u9884\u7b97\u548c\u6bcf\u65e5\u9884\u7b97\u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\u4e5f\u4f1a\u6781\u5927\u5730\u5f71\u54cd\u5206\u53d1\u6548\u679c\u3002\u6bcf\u65e5\u9884\u7b97\u53ef\u5e2e\u52a9\u60a8\u63a7\u5236\u7a33\u5b9a\u7684\u73b0\u91d1\u6d41\uff0c\u907f\u514d\u5728\u5934\u51e0\u4e2a\u5c0f\u65f6\u5185\u8fc7\u5feb\u82b1\u5149\u94b1\u3002\u5168\u7cfb\u5217\u9884\u7b97\u5141\u8bb8 Zalo \u81ea\u52a8\u5c06\u8d44\u91d1\u6295\u5165\u5230\u6548\u679c\u6700\u597d\u7684\u65e5\u5b50\u3002.<\/p><p>\u4e0b\u8868\u5bf9\u6bd4\u53ef\u5e2e\u52a9\u60a8\u4e3a\u4ee5\u4e0b\u6d3b\u52a8\u9009\u62e9\u6700\u5408\u9002\u7684\u9884\u7b97\u7b56\u7565\uff1a <strong>Zalo\u5e7f\u544a<\/strong>.<\/p><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u9884\u7b97\u7c7b\u578b<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u7f3a\u70b9<\/th>\n<th>\u4f55\u65f6\u4f7f\u7528<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u65e5\u9884\u7b97<\/td>\n<td>\u4e25\u63a7\u652f\u51fa\uff0c\u5e7f\u544a\u5e73\u7a33\u8fd0\u884c\u3002.<\/td>\n<td>\u53ef\u80fd\u4f1a\u9519\u8fc7\u9700\u6c42\u6fc0\u589e\u65e5\u671f\u7684\u673a\u4f1a\u3002.<\/td>\n<td>\u7ef4\u6301\u6027\u6295\u653e (Always-on)\uff0c\u9884\u7b97\u6709\u9650\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u5168\u5468\u671f\u9884\u7b97<\/td>\n<td>\u7075\u6d3b\uff0c\u6839\u636e\u6548\u679c\u65f6\u95f4\u70b9\u8fdb\u884c\u4f18\u5316\u3002.<\/td>\n<td>\u5982\u679c\u4e0d\u76d1\u63a7\uff0c\u5bb9\u6613\u63d0\u524d\u82b1\u5149\u94b1\u3002.<\/td>\n<td>\u77ed\u671f\u4fc3\u9500\u6d3b\u52a8 (Flash Sale)\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u624b\u52a8\u70b9\u51fb\u51fa\u4ef7<\/td>\n<td>\u4e3b\u52a8\u638c\u63a7\u671f\u671b\u70b9\u51fb\u91cf\u3002.<\/td>\n<td>\u70b9\u51fb\u91cf\u7528\u5b8c\u540e\u5e7f\u544a\u53ef\u80fd\u7a81\u7136\u505c\u6b62\u3002.<\/td>\n<td>\u6d4b\u8bd5\u65b0\u7684\u5e7f\u544a\u7ec4\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>\u667a\u80fd\u51fa\u4ef7\u4f18\u5316\u6280\u5de7<\/h3><p>\u6c38\u8fdc\u4e0d\u8981\u8ba9\u51fa\u4ef7\u6c38\u8fdc\u56fa\u5b9a\u5728\u4e00\u4e2a\u6c34\u5e73\u3002\u5e02\u573a\u6bcf\u5929\u90fd\u5728\u53d8\u5316\uff0c\u65b0\u7684\u7ade\u4e89\u5bf9\u624b\u4e0d\u65ad\u52a0\u5165\u3002\u60a8\u9700\u8981\u76d1\u63a7 eCPM \u6307\u6807\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u7684\u6709\u6548\u6536\u5165\uff09\uff0c\u4ee5\u4e86\u89e3\u60a8\u7684\u5e7f\u544a\u662f\u5426\u5177\u6709\u7ade\u4e89\u529b\u3002.<\/p><p>\u5982\u679c\u5e7f\u544a\u8fd0\u884c\u826f\u597d\uff08\u51fa\u5355\u3001\u6210\u672c\u4f4e\uff09\uff0c\u8bf7\u8f7b\u5fae\u589e\u52a0\u9884\u7b97\uff08\u7ea6 20-30%\uff09\u8fdb\u884c\u6269\u91cf (scale)\u3002\u4e0d\u8981\u7a81\u7136\u589e\u52a0 100-200%\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u91cd\u7f6e\u673a\u5668\u5b66\u4e60\u8fc7\u7a0b\uff0c\u5bfc\u81f4\u51fa\u4ef7\u7d0a\u4e71\u3002\u8010\u5fc3\u548c\u70b9\u6ef4\u8c03\u6574\u662f\u6210\u529f\u7684\u5173\u952e\u3002.<\/p><ul>\n<li>\u5f00\u59cb\u65f6\u51fa\u4ef7\u6bd4\u5efa\u8bae\u4ef7\u7565\u9ad8\u4e00\u70b9\u4ee5\u8fdb\u884c'\u5f15\u6d41\u201c\u3002.<\/li>\n<li>\u968f\u7740 CTR \u63d0\u9ad8\u548c\u7a33\u5b9a\uff0c\u9010\u6e10\u964d\u4f4e\u51fa\u4ef7\u3002.<\/li>\n<li>\u7ecf\u5e38\u5173\u6ce8\u884c\u4e1a\u51fa\u4ef7\u6ce2\u52a8\u3002.<\/li>\n<li>\u5229\u7528\u5b9a\u65f6\u6295\u653e\u529f\u80fd\u907f\u5f00\u65e0\u6548\u65f6\u6bb5\u3002.<\/li>\n<li>\u5173\u95ed CPL (Cost Per Lead) \u8fc7\u9ad8\u7684\u5e7f\u544a\u7ec4\u3002.<\/li>\n<li>\u4e0d\u8981\u5728\u4e00\u5929\u5185\u591a\u6b21\u66f4\u6539\u9884\u7b97\u3002.<\/li>\n<\/ul><h2>6. \u5ffd\u7565 A\/B \u6d4b\u8bd5\u6d41\u7a0b<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/6-bo-qua-quy-trinh-ab-testing-1770170736931_dpsmedia.png\" alt=\"6. \u5ffd\u7565 A\/B \u6d4b\u8bd5\u6d41\u7a0b\" title=\"\"><\/p><p>\u6ca1\u6709\u4efb\u4f55\u901a\u7528\u516c\u5f0f\u80fd\u4fdd\u8bc1\u6bcf\u4e2a\u8425\u9500\u6d3b\u52a8\u90fd 100% \u6210\u529f <strong>Zalo\u5e7f\u544a<\/strong>. \u3002\u5bf9\u7ade\u4e89\u5bf9\u624b\u6709\u6548\u7684\u65b9\u6cd5\u4e0d\u4e00\u5b9a\u5bf9\u60a8\u6709\u6548\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48 A\/B \u6d4b\u8bd5\uff08\u5206\u62c6\u6d4b\u8bd5\uff09\u662f\u5fc5\u987b\u7684\u3002\u8bb8\u591a\u4f01\u4e1a\u5077\u61d2\u53ea\u8fd0\u884c 1 \u4e2a\u5e7f\u544a\u6a21\u677f\uff0c\u542c\u5929\u7531\u547d\u3002.<\/p><p>A\/B \u6d4b\u8bd5\u5141\u8bb8\u60a8\u5bf9\u6bd4\u4e0d\u540c\u5143\u7d20\u7684\u6548\u679c\uff1a\u56fe\u7247 A vs \u56fe\u7247 B\uff0c\u6807\u9898 A vs \u6807\u9898 B\uff0c\u53d7\u4f17\u7ec4 A vs \u53d7\u4f17\u7ec4 B\u3002\u4ece\u800c\u627e\u5230'\u83b7\u80dc\u65b9\u6848\u201c (Winning Campaign) \u4ee5\u6295\u5165\u9884\u7b97\u3002.<\/p><p>\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u603b\u662f\u4e3a\u6bcf\u4e2a\u6d3b\u52a8\u51c6\u5907\u81f3\u5c11 3-4 \u4e2a\u7248\u672c\u7684\u5185\u5bb9\u3002\u5b9e\u9645\u7ed3\u679c\u663e\u793a\uff0c\u5373\u4f7f\u4ea7\u54c1\u548c\u9884\u7b97\u76f8\u540c\uff0c\u6700\u597d\u7684\u7248\u672c\u6548\u679c\u53ef\u80fd\u662f\u6700\u5dee\u7248\u672c\u7684 2-3 \u500d\u3002.<\/p><h3>Zalo Ads \u4e2d\u9700\u8981\u6d4b\u8bd5\u7684\u5143\u7d20<\/h3><p>\u60a8\u53ef\u4ee5\u6d4b\u8bd5\u5f88\u591a\u4e1c\u897f\uff0c\u4f46\u8bf7\u4e13\u6ce8\u4e8e\u5f71\u54cd\u6700\u5927\u7684\u5143\u7d20\u3002\u9996\u5148\u662f\u56fe\u7247\/\u89c6\u9891\uff0c\u56e0\u4e3a\u8fd9\u662f\u5ba2\u6237\u9996\u5148\u770b\u5230\u7684\u3002\u63a5\u4e0b\u6765\u662f\u6807\u9898 (Headline)\uff0c\u51b3\u5b9a\u4e86\u4ed6\u4eec\u662f\u5426\u7ee7\u7eed\u9605\u8bfb\u3002.<\/p><p>\u4e0d\u8981\u8bd5\u56fe\u4e00\u6b21\u6027\u6d4b\u8bd5\u6240\u6709\u5185\u5bb9\u3002A\/B \u6d4b\u8bd5\u7684\u91d1\u79d1\u7389\u5f8b\u662f\u6bcf\u6b21\u53ea\u6539\u53d8 1 \u4e2a\u53d8\u91cf\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u60f3\u6d4b\u8bd5\u56fe\u7247\uff0c\u8bf7\u4fdd\u6301\u6807\u9898\u548c\u53d7\u4f17\u4e0d\u53d8\u3002\u5982\u679c\u4e24\u8005\u90fd\u6539\uff0c\u60a8\u5c06\u65e0\u6cd5\u77e5\u9053\u662f\u54ea\u4e2a\u5143\u7d20\u9020\u6210\u4e86\u5dee\u5f02\u3002.<\/p><p>\u5b9e\u6218\u6848\u4f8b\uff1a\u67d0\u670d\u88c5\u54c1\u724c\u8fd0\u884c\u4e86 2 \u4e2a\u5b8c\u5168\u76f8\u540c\u7684\u5e7f\u544a\u7ec4\uff0c\u4ec5\u5c01\u9762\u56fe\u4e0d\u540c\u3002\u7b2c 1 \u7ec4\u4f7f\u7528\u897f\u65b9\u6a21\u7279\u56fe\uff0c\u7b2c 2 \u7ec4\u4f7f\u7528\u8d8a\u5357\u6a21\u7279\u56fe\u3002\u7ed3\u679c\u7b2c 2 \u7ec4\u7684 CTR \u9ad8\u51fa 40%\uff0c\u6bcf\u7b14\u8ba2\u5355\u6210\u672c\u4fbf\u5b9c\u4e86 25%\u3002\u5982\u679c\u4e0d\u6d4b\u8bd5\uff0c\u4ed6\u4eec\u5c06\u6c38\u8fdc\u4f7f\u7528\u897f\u65b9\u6a21\u7279\u56fe\u5e76\u6d6a\u8d39\u94b1\u3002.<\/p><h3>\u6d4b\u8bd5\u7684\u65f6\u95f4\u548c\u9884\u7b97<\/h3><p>\u6d4b\u8bd5\u7684\u4e00\u4e2a\u9519\u8bef\u662f\u8fc7\u65e9\u4e0b\u7ed3\u8bba\u3002\u60a8\u9700\u8981\u8ba9 <strong>Zalo\u5e7f\u544a<\/strong> \u8fd0\u884c\u81f3\u5c11 48-72 \u5c0f\u65f6\uff0c\u4ee5\u4fbf\u6570\u636e\u8db3\u591f\u5927\u4e14\u7a33\u5b9a\u3002\u4e0d\u8981\u770b\u5230\u524d 1-2 \u5c0f\u65f6\u6ca1\u70b9\u51fb\u5c31\u6025\u7740\u5173\u95ed\u3002\u673a\u5668\u5b66\u4e60\u9700\u8981\u65f6\u95f4\u6765\u5206\u53d1\u7ed9\u6b63\u786e\u7684\u4eba\u3002.<\/p><p>\u6d4b\u8bd5\u9636\u6bb5\u7684\u9884\u7b97\u5e94\u5360\u603b\u8425\u9500\u9884\u7b97\u7684 10-20% \u5de6\u53f3\u3002\u8fd9\u662f\u8d2d\u4e70\u6570\u636e\u548c\u7ecf\u9a8c\u6240\u9700\u7684'\u5b66\u8d39\u201c\u3002\u4e0d\u8981\u5728\u8fd9\u4e2a\u9636\u6bb5\u541d\u556c\u94b1\uff0c\u56e0\u4e3a\u5b83\u4f1a\u5e2e\u60a8\u5728\u6269\u91cf\u9636\u6bb5 (Scaling) \u8282\u7701\u6570\u4ebf\u8d8a\u5357\u76fe\u3002.<\/p><ul>\n<li>\u59cb\u7ec8\u540c\u65f6\u8fd0\u884c\u81f3\u5c11 2 \u4e2a\u5e7f\u544a\u7248\u672c\u3002.<\/li>\n<li>\u6bcf\u6b21\u6d4b\u8bd5\u4ec5\u66f4\u6539 1 \u4e2a\u552f\u4e00\u5143\u7d20\u3002.<\/li>\n<li>\u51b3\u7b56\u524d\u81f3\u5c11\u6d4b\u8bd5 3 \u5929\u65f6\u95f4\u3002.<\/li>\n<li>\u5148\u4ece\u5927\u8303\u56f4 (Broad) \u6d4b\u8bd5\uff0c\u7136\u540e\u9010\u6e10\u7f29\u5c0f\u3002.<\/li>\n<li>\u8bb0\u5f55\u6d4b\u8bd5\u7ed3\u679c\u4f5c\u4e3a\u540e\u7eed\u6d3b\u52a8\u7684\u6559\u8bad\u3002.<\/li>\n<li>\u52c7\u6562\u5173\u6389 (Kill) \u6548\u679c\u4e0d\u4f73\u7684\u5e7f\u544a\u6a21\u677f\u3002.<\/li>\n<\/ul><h2>7. \u843d\u5730\u9875 (Landing Page) \u672a\u9488\u5bf9\u79fb\u52a8\u7aef\u4f18\u5316<\/h2><p>99% \u7684\u7528\u6237\u901a\u8fc7\u624b\u673a\u8bbf\u95ee Zalo\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u6295\u653e\u7684 <strong>Zalo\u5e7f\u544a<\/strong> \u6307\u5411\u4e00\u4e2a\u5bf9\u79fb\u52a8\u7aef\u4e0d\u53cb\u597d\u7684\u7f51\u7ad9\u6216\u843d\u5730\u9875\uff0c\u60a8\u5c31\u662f\u5728\u81ea\u6740\u3002\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u6162\u3001\u754c\u9762\u9519\u4e71\u3001\u5b57\u4f53\u592a\u5c0f\u3001\u6309\u94ae\u96be\u4ee5\u64cd\u4f5c\u2026\u2026\u8fd9\u4e9b\u90fd\u662f\u5ba2\u6237\u7acb\u5373\u9000\u51fa\u9875\u9762\uff08\u9ad8\u8df3\u51fa\u7387\uff09\u7684\u539f\u56e0\u3002.<\/p><p>Zalo \u6709\u81ea\u5df1\u7684\u5e94\u7528\u5185\u6d4f\u89c8\u5668\u3002\u6709\u65f6\u7f51\u7ad9\u5728 Chrome \u4e0a\u663e\u793a\u826f\u597d\u4f46\u5728 Zalo \u6d4f\u89c8\u5668\u4e0a\u51fa\u9519\u3002\u5728\u6295\u653e\u5e7f\u544a\u524d\uff0c\u60a8\u9700\u8981\u76f4\u63a5\u5728 Zalo \u5e94\u7528\u4e0a\u4ed4\u7ec6\u68c0\u67e5\u771f\u5b9e\u7684\u4ea4\u4e92\u4f53\u9a8c\u3002.<\/p><p>DPS.MEDIA \u4e13\u5bb6\u7ecf\u5e38\u9047\u5230\u5ba2\u6237\u7684\u5e7f\u544a\u975e\u5e38\u5438\u5f15\u4eba\u3001\u70b9\u51fb\u91cf\u5f88\u5927\u4f46\u6ca1\u6709\u8ba2\u5355\u7684\u60c5\u51b5\u3002\u68c0\u67e5\u843d\u5730\u9875\u65f6\uff0c\u6211\u4eec\u53d1\u73b0'\u7acb\u5373\u8d2d\u4e70'\u6309\u94ae\u5931\u6548\u6216\u6ce8\u518c\u8868\u5355\u592a\u5197\u957f\u8ba9\u5ba2\u6237\u5931\u53bb\u8010\u5fc3\u3002.<\/p><h3>\u52a0\u8f7d\u901f\u5ea6 \u2013 \u751f\u5b58\u8981\u7d20<\/h3><p>\u73b0\u5728\u7684\u5ba2\u6237\u975e\u5e38\u7f3a\u4e4f\u8010\u5fc3\u3002\u5982\u679c\u60a8\u7684\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u8d85\u8fc7 3 \u79d2\uff0c\u4ed6\u4eec\u5c31\u4f1a\u79bb\u5f00\u3002\u8bf7\u4f18\u5316\u56fe\u7247\u5927\u5c0f\uff0c\u9650\u5236\u6c89\u91cd\u7684 JS \u6548\u679c\u3002\u4f7f\u7528 Google PageSpeed Insights \u7b49\u8861\u91cf\u5de5\u5177\u8fdb\u884c\u68c0\u67e5\u548c\u4f18\u5316\u3002.<\/p><p>\u6b64\u5916\uff0c\u8bf7\u7b80\u5316\u8d2d\u4e70\u6d41\u7a0b\u3002\u4e0d\u8981\u5f3a\u8feb\u5ba2\u6237\u586b\u5199\u8fc7\u591a\u4e0d\u5fc5\u8981\u7684\u4fe1\u606f\u3002\u5728 Zalo \u4e0a\uff0c\u201cZalo Form\u201d\uff08\u5185\u7f6e\u8868\u5355\uff09\u529f\u80fd\u7684\u586b\u5199\u7387\u901a\u5e38\u9ad8\u4e8e\u6307\u5411\u5916\u90e8\u843d\u5730\u9875\uff0c\u5c24\u5176\u662f\u5728\u670d\u52a1\u884c\u4e1a\u3002.<\/p><p>\u5bf9\u4e8e\u9500\u552e\u578b\u843d\u5730\u9875\uff0c\u5185\u5bb9\u7ed3\u6784\u4e5f\u975e\u5e38\u91cd\u8981\u3002\u9700\u8981\u5f15\u5bfc\u5ba2\u6237\u4ece\u95ee\u9898 -&gt; \u89e3\u51b3\u65b9\u6848 -&gt; \u8bc1\u660e -&gt; \u884c\u52a8\u547c\u5401\u3002\u6742\u4e71\u65e0\u7ae0\u7684\u843d\u5730\u9875\u4f1a\u8ba9\u5ba2\u6237\u611f\u5230\u56f0\u60d1\uff0c\u4e0d\u77e5\u9053\u4e0b\u4e00\u6b65\u8be5\u505a\u4ec0\u4e48\u3002.<\/p><h3>\u5e7f\u544a\u4e0e\u843d\u5730\u9875\u4e4b\u95f4\u7684\u4fe1\u606f\u540c\u6b65<\/h3><p>\u4e00\u81f4\u6027 (Consistency) \u662f\u4fe1\u4efb\u7684\u5173\u952e\u3002\u5982\u679c\u5e7f\u544a <strong>Zalo\u5e7f\u544a<\/strong> \u63d0\u5230'\u7acb\u51cf 50%\u201c\uff0c\u4f46\u70b9\u51fb\u8fdb\u5165\u843d\u5730\u9875\u540e\u5374\u627e\u4e0d\u5230\u8be5\u4fe1\u606f\uff0c\u5ba2\u6237\u4f1a\u611f\u5230\u88ab\u6b3a\u9a97\u3002\u8df3\u51fa\u7387\u4f1a\u98d9\u5347\u3002.<\/p><p>\u786e\u4fdd\u5e7f\u544a\u4e0a\u7684\u6807\u9898\u3001\u56fe\u7247\u548c\u4f18\u60e0\u5fc5\u987b\u4e0e\u843d\u5730\u9875\u9996\u5c4f (Above the fold) \u7684\u5185\u5bb9\u76f8\u5339\u914d\u3002\u8fd9\u6709\u52a9\u4e8e\u63d0\u4f9b\u8fde\u8d2f\u7684\u5ba2\u6237\u4f53\u9a8c\u5e76\u589e\u52a0\u8f6c\u5316\u53ef\u80fd\u6027\u3002.<\/p><ul>\n<li>\u91c7\u7528\u79fb\u52a8\u4f18\u5148 (Mobile-First) \u8bbe\u8ba1\u843d\u5730\u9875\u3002.<\/li>\n<li>\u4f18\u5316\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u81f3 3 \u79d2\u4ee5\u4e0b\u3002.<\/li>\n<li>\u68c0\u67e5\u5728 Zalo \u5e94\u7528\u5185\u6d4f\u89c8\u5668\u7684\u663e\u793a\u6548\u679c\u3002.<\/li>\n<li>\u6ce8\u518c\u8868\u5355\u7b80\u77ed\u6613\u586b\uff08\u6700\u591a 3-4 \u4e2a\u5b57\u6bb5\uff09\u3002.<\/li>\n<li>CTA \u6309\u94ae\u7a81\u51fa\uff0c\u65b9\u4fbf\u7528\u5927\u62c7\u6307\u70b9\u51fb\u3002.<\/li>\n<li>\u540c\u6b65\u5e7f\u544a\u4e0e\u843d\u5730\u9875\u4e4b\u95f4\u7684\u5185\u5bb9\u548c\u4f18\u60e0\u3002.<\/li>\n<\/ul><h2>8. \u5ffd\u89c6 Zalo Ads \u5e26\u6765\u7684\u5ba2\u6237\u7ef4\u62a4<\/h2><p>\u6700\u540e\u4e00\u4e2a\u4e5f\u662f\u6700\u9057\u61be\u7684\u9519\u8bef\u662f\u6709\u5ba2\u6237 (lead) \u4f46\u4e0d\u53ca\u65f6\u7ef4\u62a4\u3002\u4e0e Google Search\uff08\u5ba2\u6237\u4e3b\u52a8\u5bfb\u627e\uff09\u4e0d\u540c\uff0c\u6765\u81ea <strong>Zalo\u5e7f\u544a<\/strong> \u7684\u5ba2\u6237\u662f\u88ab\u52a8\u5ba2\u6237\uff08\u88ab\u5e7f\u544a\u89e6\u8fbe\uff09\u3002\u4ed6\u4eec\u7684\u9700\u6c42\u53ef\u80fd\u6765\u5f97\u5feb\u53bb\u5f97\u4e5f\u5feb\u3002\u5982\u679c\u60a8\u4e0d\u5728 15-30 \u5206\u949f\u5185\u56de\u590d\u6d88\u606f\u6216\u56de\u7535\uff0c\u6210\u4ea4\u7387\u5c06\u60e8\u91cd\u4e0b\u964d\u3002.<\/p><p>\u8bb8\u591a\u4f01\u4e1a\u6295\u653e\u6d88\u606f\u5e7f\u544a\u4f46\u6ca1\u6709 24\/7 \u503c\u73ed\u4eba\u5458\u6216\u56de\u590d\u975e\u5e38\u6162\u3002\u5ba2\u6237\u53d1\u6d88\u606f\u95ee\u4ef7\uff0c3 \u5c0f\u65f6\u540e\u624d\u770b\u5230\u5e97\u94fa\u56de\u590d\uff0c\u4ed6\u4eec\u5df2\u7ecf\u5728\u522b\u5904\u4e70\u4e86\u3002\u5728\u5728\u7ebf\u4e1a\u52a1\u4e2d\uff0c\u901f\u5ea6\u5c31\u662f\u91d1\u94b1\u3002.<\/p><p>\u6b64\u5916\uff0c\u4e0d\u9488\u5bf9\u8001\u5ba2\u6237\u5236\u5b9a\u518d\u7ef4\u62a4\u811a\u672c (Remarketing\/Upsell) \u4e5f\u662f\u4e00\u79cd\u6d6a\u8d39\u3002. <strong>Zalo\u5e7f\u544a<\/strong> \u5e26\u6765\u5ba2\u6237\uff0c\u4f46\u53ea\u6709\u5ba2\u6237\u670d\u52a1\u624d\u80fd\u5e26\u6765\u957f\u671f\u5229\u6da6\u3002.<\/p><h3>\u5e94\u7528\u804a\u5929\u673a\u5668\u4eba\u548c\u81ea\u52a8\u56de\u590d<\/h3><p>\u4e3a\u89e3\u51b3\u56de\u590d\u6162\u7684\u95ee\u9898\uff0c\u8bf7\u5229\u7528 Zalo OA \u7684\u81ea\u52a8\u56de\u590d\u548c\u804a\u5929\u673a\u5668\u4eba\u529f\u80fd\u3002\u8bbe\u7f6e\u5e38\u89c1\u95ee\u9898\u89e3\u7b54 (FAQ)\uff0c\u4ee5\u4fbf\u5ba2\u6237\u53ef\u4ee5\u7acb\u5373\u81ea\u884c\u4e86\u89e3\u57fa\u672c\u4fe1\u606f\u3002\u8fd9\u5728\u7b49\u5f85\u54a8\u8be2\u4eba\u5458\u4ecb\u5165\u65f6\u80fd\u7559\u4f4f\u5ba2\u6237\u3002.<\/p><p>DPS.MEDIA \u59cb\u7ec8\u5efa\u8bae\u5ba2\u6237\u5728\u8425\u9500\u6d3b\u52a8\u7684\u540c\u65f6\u5efa\u7acb\u89c4\u8303\u7684\u9500\u552e\u6d41\u7a0b\u3002\u6211\u4eec\u63d0\u4f9b <a href=\"https:\/\/dps.media\/zh\/\">\u5168\u65b9\u4f4d\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848<\/a> \u4ee5\u786e\u4fdd\u83b7\u53d6\u7684\u6bcf\u4e00\u4e2a lead \u90fd\u80fd\u5f97\u5230\u5f7b\u5e95\u5904\u7406\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8f6c\u5316\u7387\u3002.<\/p><h3>\u901a\u8fc7 Zalo OA \u57f9\u80b2\u5ba2\u6237<\/h3><p>Zalo \u51ed\u501f\u5e7f\u64ad (Broadcast) \u529f\u80fd\u6210\u4e3a\u6781\u4f73\u7684\u5ba2\u6237\u7ef4\u62a4\u6e20\u9053\u3002\u4e0d\u8981\u8ba9\u5ba2\u6237\u4e70\u4e00\u6b21\u5c31\u5fd8\u4e86\u3002\u8bf7\u9080\u8bf7\u4ed6\u4eec\u5173\u6ce8 OA\uff0c\u5e76\u5b9a\u671f\u53d1\u9001\u7ef4\u62a4\u6d88\u606f\u3001\u751f\u65e5\u795d\u798f\u6216\u4fc3\u9500\u901a\u77e5\u3002\u53d1\u9001\u5e7f\u64ad\u6d88\u606f\u7684\u6210\u672c\u8fdc\u4f4e\u4e8e\u901a\u8fc7\u5e7f\u544a\u5bfb\u627e\u65b0\u5ba2\u6237\u3002.<\/p><p>\u5728 Zalo \u4e0a\u4e0e\u5ba2\u6237\u5efa\u7acb\u7a33\u56fa\u7684\u5173\u7cfb\u6709\u52a9\u4e8e\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (LTV)\u3002\u8fd9\u662f\u957f\u671f\u964d\u4f4e\u5bf9\u4ed8\u8d39\u5e7f\u544a\u4f9d\u8d56\u7684\u806a\u660e\u6218\u7565\u3002.<\/p><ul>\n<li>\u5728\u5e7f\u544a\u6295\u653e\u671f\u95f4\u5b89\u6392\u4eba\u5458\u6301\u7eed\u76d1\u63a7 Zalo OA \u804a\u5929\u3002.<\/li>\n<li>\u8bbe\u7f6e\u6b22\u8fce\u6d88\u606f\u548c\u81ea\u52a8\u56de\u590d\u83dc\u5355\u3002.<\/li>\n<li>\u4e00\u65e6\u6709 lead \u8fdb\u6765\uff0c\u7acb\u5373\uff0815 \u5206\u949f\u5185\uff09\u62e8\u6253\u7535\u8bdd\u786e\u8ba4\u8ba2\u5355\/\u54a8\u8be2\u3002.<\/li>\n<li>\u4e3a\u5458\u5de5\u7f16\u5199\u4e13\u4e1a\u7684\u6210\u4ea4\u8bdd\u672f (Script)\u3002.<\/li>\n<li>\u4f7f\u7528 Zalo ZNS \u53d1\u9001\u81ea\u52a8\u5ba2\u6237\u7ef4\u62a4\u901a\u77e5\u3002.<\/li>\n<li>\u5bf9\u5ba2\u6237\u8fdb\u884c\u6807\u7b7e\u5206\u7c7b (Tag)\uff0c\u4ee5\u4fbf\u5411\u6b63\u786e\u5bf9\u8c61\u53d1\u9001\u5e7f\u64ad\u3002.<\/li>\n<\/ul><h2>\u7ed3\u8bba\uff1a\u638c\u63a7 Zalo Ads \u4ee5\u5b9e\u73b0\u6536\u5165\u7a81\u7834<\/h2><p>\u5f00\u5c55 <strong>Zalo\u5e7f\u544a<\/strong> \u5e76\u4e0d\u96be\uff0c\u4f46\u8981\u8dd1\u51fa\u5229\u6da6\u548c\u53ef\u6301\u7eed\u6027\uff0c\u9700\u8981\u5bf9\u77e5\u8bc6\u548c\u6218\u7565\u8fdb\u884c\u8ba4\u771f\u6295\u5165\u3002\u4e0a\u8ff0 8 \u4e2a\u9519\u8bef\u662f\u541e\u566c\u9884\u7b97\u7684'\u9ed1\u6d1e\u201c\uff0c\u8bb8\u591a\u8d8a\u5357\u7684\u4e2d\u5c0f\u4f01\u4e1a\u6b63\u6df1\u9677\u5176\u4e2d\u3002\u8bc6\u522b\u5e76\u7ea0\u6b63\u5b83\u4eec\u662f\u60a8\u638c\u63a7\u8fd9\u4e2a\u6f5c\u529b\u5de8\u5927\u7684\u5e7f\u544a\u6e20\u9053\u7684\u7b2c\u4e00\u6b65\u3002.<\/p><p>\u4ece\u9009\u5bf9\u76ee\u6807\u3001\u4f18\u5316\u5185\u5bb9\u3001\u7cbe\u51c6\u5b9a\u4f4d\u5230\u8861\u91cf\u548c\u7ef4\u62a4\u5ba2\u6237\uff0c\u6bcf\u4e2a\u73af\u8282\u90fd\u540c\u6837\u91cd\u8981\u3002\u4e0d\u8981\u6307\u671b\u4e00\u591c\u4e4b\u95f4\u53d1\u751f\u5947\u8ff9\u3002\u8bf7\u8010\u5fc3\u6d4b\u8bd5\u3001\u8861\u91cf\u5e76\u4e0d\u65ad\u4f18\u5316\u3002.<\/p><p>\u5982\u679c\u60a8\u4ecd\u7136\u611f\u5230\u56f0\u60d1\u6216\u6ca1\u6709\u8db3\u591f\u7684\u8d44\u6e90\u81ea\u884c\u5b9e\u65bd\uff0c\u8bf7\u5bfb\u6c42\u4e13\u4e1a\u673a\u6784\u7684\u5e2e\u52a9\u3002. <strong>DPS.MEDIA<\/strong> \u51ed\u501f\u5b9e\u6218\u7ecf\u9a8c\u548c\u4e13\u4e1a\u7684\u56e2\u961f\uff0c\u968f\u65f6\u51c6\u5907\u4e0e\u60a8\u540c\u884c\u3002.<\/p><p>\u6211\u4eec\u63d0\u4f9b\u591a\u6e20\u9053\u5e7f\u544a\u4f18\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u4e0d\u4ec5\u5e2e\u60a8\u8282\u7701\u6210\u672c\uff0c\u8fd8\u80fd\u5b9e\u73b0\u6536\u5165\u7684\u6301\u7eed\u589e\u957f\u3002\u4e0d\u8981\u4ec5\u4ec5\u56e0\u4e3a\u5bf9\u624b\u6bd4\u60a8\u66f4\u4e86\u89e3\u5de5\u5177\u5c31\u88ab\u7529\u5728\u540e\u9762\u3002\u4eca\u5929\u5c31\u5f00\u59cb\u6539\u53d8\u60a8\u7684 <strong>Zalo\u5e7f\u544a<\/strong> \u6218\u7565\uff0c\u4ee5\u6536\u83b7\u8f89\u714c\u7684\u6210\u529f\u3002.<\/p><p><strong>\u9700\u7262\u8bb0\u8981\u70b9\uff1a<\/strong><\/p><ul>\n<li>\u6295\u653e\u524d\u786e\u5b9a\u660e\u786e\u7684\u76ee\u6807\u3002.<\/li>\n<li>\u6295\u5165\u7b26\u5408 Zalo \u6807\u51c6\u7684\u56fe\u7247\u548c\u5185\u5bb9\u3002.<\/li>\n<li>\u5229\u7528\u65e7\u5ba2\u6237\u6570\u636e\u8fdb\u884c\u5b9a\u4f4d\u3002.<\/li>\n<li>\u5b89\u88c5 Pixel \u8fdb\u884c\u7cbe\u786e\u8861\u91cf\u3002.<\/li>\n<li>\u6301\u7eed\u8fdb\u884c A\/B \u6d4b\u8bd5\u3002.<\/li>\n<li>\u4e3a\u79fb\u52a8\u7aef\u4f18\u5316\u843d\u5730\u9875\u3002.<\/li>\n<li>\u6781\u901f\u8fdb\u884c\u5ba2\u6237\u7ef4\u62a4\u3002.<\/li>\n<\/ul>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%b9%b4%e9%be%84%e4%b8%8d%e9%87%8d%e8%a6%81%ef%bc%8c%e4%bd%86%e5%85%b3%e6%b3%a8%e8%80%85%e6%95%b0%e9%87%8f%e5%8d%b4%e5%be%88%e9%87%8d%e8%a6%81%ef%bc%8c%e9%82%a3%e4%b9%88%e4%b8%ba%e4%bb%80%e4%b9%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5e74\u9f84\u4e0d\u91cd\u8981\uff0c\u4f46\u5173\u6ce8\u8005\u6570\u91cf\u5374\u5f88\u91cd\u8981\uff0c\u90a3\u4e48\u4e3a\u4ec0\u4e48\u9ad8\u9f84\u5f71\u54cd\u8005\u4f1a\u7a81\u7136\u7206\u7ea2\u5462\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%83%b3%e8%ae%be%e8%ae%a1%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e8%83%bd%e5%8a%9b%e6%a1%a3%e6%a1%88%ef%bc%8c%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e8%ae%be%e8%ae%a1%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8c01\u7684\u80fd\u529b\u7b80\u5386\u8bbe\u8ba1\u6a21\u677f - \u4f7f\u7528AI\u7684\u8bbe\u8ba1\u89e3\u51b3\u65b9\u6848<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%9b%b4%e6%92%ad%e5%ae%a2%e6%9c%8d%e8%84%9a%e6%9c%ac%e5%b7%b2%e7%ae%80%e5%8d%95%e4%bd%86%e6%88%90%e4%ba%a4%e8%ae%a2%e5%8d%95%e5%a5%bd\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u76f4\u64ad\u62a4\u80a4\u811a\u672c\u7b80\u5355\u4f46\u6210\u4ea4\u6548\u679c\u597d<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%8e%a2%e7%b4%a2%e6%94%80%e7%99%bb%e6%97%a5%e7%a8%8b%ef%bc%8c%e7%b2%be%e5%bd%a9%e5%86%85%e5%ae%b9%e5%92%8c%e7%83%ad%e9%97%a8%e6%98%8e%e6%98%9f\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u63a2\u7d22\u300aD\u00ednh L\u1eb9o\u300b\uff1a\u653e\u6620\u65f6\u95f4\u8868\u3001\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u548c\u6770\u51fa\u6f14\u5458\u9635\u5bb9<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e5%88%a0%e9%99%a4-google-%e5%9c%b0%e5%9b%be%e4%b8%8a%e7%9a%84%e8%af%84%e8%ae%ba\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u5220\u9664Google\u5730\u56fe\u4e0a\u7684\u8bc4\u4ef7\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%90%a5%e9%94%80%e5%ad%a6%e7%94%9f%e9%9c%80%e8%a6%81%e5%ad%a6%e4%bb%80%e4%b9%88%e6%89%8d%e8%83%bd%e5%9c%a8%e6%95%b0%e5%ad%97%e4%bb%a3%e7%90%86%e5%85%ac%e5%8f%b8%e5%b7%a5%e4%bd%9c%ef%bc%9f%e9%80%82\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8425\u9500\u5b66\u751f\u9700\u8981\u5b66\u4e60\u4ec0\u4e48\u624d\u80fd\u5728\u6570\u5b57\u4ee3\u7406\u673a\u6784\u5de5\u4f5c\uff1fSMEs\u7684\u73b0\u5b9e\u8def\u7ebf\u56fe<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Zalo Ads l\u00e0 m\u1ecf v\u00e0ng nh\u01b0ng d\u1ec5 m\u1ea5t ti\u1ec1n n\u1ebfu m\u1eafc 8 sai l\u1ea7m n\u00e0y. Xem ngay t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia DPS.MEDIA \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 b\u00f9ng n\u1ed5 doanh s\u1ed1.<\/p>","protected":false},"author":0,"featured_media":36419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,86],"tags":[],"class_list":["post-36418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-zalo-marketing"],"acf":[],"rankmath_keywords":{"primary":"Zalo Ads, qu\u1ea3ng c\u00e1o Zalo, t\u1ed1i \u01b0u Zalo Ads, sai l\u1ea7m ch\u1ea1y ads, Zalo Official Account","secondary":["qu\u1ea3ng c\u00e1o Zalo","t\u1ed1i \u01b0u Zalo Ads","sai l\u1ea7m ch\u1ea1y ads","Zalo Official Account"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"Zalo Ads, qu\u1ea3ng c\u00e1o Zalo, t\u1ed1i \u01b0u Zalo Ads, sai l\u1ea7m ch\u1ea1y ads, Zalo Official Account","seo_keywords":{"primary":"Zalo Ads, qu\u1ea3ng c\u00e1o Zalo, t\u1ed1i \u01b0u Zalo Ads, sai l\u1ea7m ch\u1ea1y ads, Zalo Official Account","secondary":["qu\u1ea3ng c\u00e1o Zalo","t\u1ed1i \u01b0u Zalo Ads","sai l\u1ea7m ch\u1ea1y ads","Zalo Official Account"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=36418"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36418\/revisions"}],"predecessor-version":[{"id":36426,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36418\/revisions\/36426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/36419"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=36418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=36418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=36418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}