{"id":36391,"date":"2026-02-02T10:05:23","date_gmt":"2026-02-02T03:05:23","guid":{"rendered":"https:\/\/dps.media\/zalo-oa-vs-email-marketing-tang-truong-doanh-so\/"},"modified":"2026-02-02T10:06:07","modified_gmt":"2026-02-02T03:06:07","slug":"zalo-oa-vs-email-marketing-tang-truong-doanh-so","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/zalo-oa-vs-email-marketing-tang-truong-doanh-so\/","title":{"rendered":"Zalo OA \u8fd8\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f\u54ea\u4e2a\u6e20\u9053\u771f\u6b63\u4e3a\u8d8a\u5357\u4f01\u4e1a\u5e26\u6765\u8ba2\u5355\uff1f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u60a8\u662f\u5426\u6b63\u4e3a\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u6301\u7eed\u4e0b\u964d\u800c\u5934\u75bc\uff1f\u60a8\u7684\u4f01\u4e1a\u6bcf\u5468\u53d1\u9001\u6570\u5343\u5c01\u90ae\u4ef6\uff0c\u4f46\u8ba2\u5355\u91cf\u4f9d\u7136\u60e8\u6de1\uff1f\u8fd9\u662f\u76ee\u524d\u8bb8\u591a\u8d8a\u5357\u4f01\u4e1a\u7684\u5171\u540c\u73b0\u72b6\u3002\u5728\u7528\u6237\u4e60\u60ef\u77ac\u606f\u4e07\u53d8\u7684\u80cc\u666f\u4e0b\uff0c\u9009\u62e9\u6b63\u786e\u7684\u63a5\u89e6\u6e20\u9053\u5173\u4e4e\u751f\u6b7b\u5b58\u4ea1\u3002. <strong>Zalo OA<\/strong> (Zalo Official Account) \u5df2\u8131\u9896\u800c\u51fa\u6210\u4e3a\u5f3a\u6709\u529b\u7684\u7ade\u4e89\u8005\uff0c\u6311\u6218\u7740\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u957f\u671f\u4ee5\u6765\u7684\u7edf\u6cbb\u5730\u4f4d\u3002.<\/p><p>\u6839\u636e2024\u5e74\u7684\u6700\u65b0\u7edf\u8ba1\u6570\u636e\uff0c\u8d8a\u5357\u76ee\u524d\u62e5\u6709\u8d85\u8fc77400\u4e07\u540d Zalo \u6d3b\u8dc3\u7528\u6237\u3002\u8fd9\u4e00\u6570\u5b57\u5b8c\u5168\u538b\u5012\u4e86\u6bcf\u5929\u68c0\u67e5\u4e2a\u4eba\u7535\u5b50\u90ae\u4ef6\u7684\u7528\u6237\u6570\u91cf\u3002\u8fd9\u79cd\u5dee\u8ddd\u4e3a\u7ba1\u7406\u8005\u63d0\u51fa\u4e86\u4e00\u4e2a\u91cd\u5927\u95ee\u9898\uff1a\u662f\u5426\u5230\u4e86\u6211\u4eec\u9700\u8981\u6539\u53d8\u63a5\u89e6\u5ba2\u6237\u601d\u7ef4\u7684\u65f6\u5019\u4e86\uff1f<\/p><p>\u5728 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"798\">DPS.MEDIA<\/a>, \u4f5c\u4e3a\u4e13\u4e1a\u673a\u6784\uff0c\u6211\u4eec\u4ece2017\u5e74\u8d77\u5c31\u89c1\u8bc1\u4e86\u8fd9\u4e00\u5f3a\u52b2\u7684\u8f6c\u53d8\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u6ce8\u610f\u5230\u4e86\u6d88\u8d39\u884c\u4e3a\u4e2d\u7684\u660e\u663e\u8d8b\u52bf\uff1a\u5ba2\u6237\u5e0c\u671b\u83b7\u5f97\u5373\u65f6\u53cd\u9988\u548c\u76f4\u89c2\u4e92\u52a8\u3002. <strong>Zalo OA<\/strong> \u5b8c\u7f8e\u6ee1\u8db3\u4e86\u8fd9\u4e00\u9700\u6c42\uff0c\u800c\u7535\u5b50\u90ae\u4ef6\u901a\u5e38\u4f1a\u88ab\u9057\u5fd8\u5728\u5783\u573e\u90ae\u4ef6\u7bb1\u4e2d\u3002.<\/p><p>\u672c\u6587\u5c06\u4e0d\u4ec5\u4ec5\u662f\u4e00\u573a\u7a7a\u6d1e\u7684\u7406\u8bba\u5bf9\u6bd4\u3002\u6211\u4eec\u5c06\u6df1\u5165\u5206\u6790\u5b9e\u9645\u6570\u636e\u3002\u60a8\u5c06\u6e05\u695a\u5730\u7406\u89e3\u4e3a\u4ec0\u4e48 <strong>Zalo OA<\/strong> \u62e5\u6709\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002\u540c\u65f6\uff0c\u6211\u4eec\u5c06\u63d0\u4f9b\u667a\u80fd\u7ed3\u5408\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u4f18\u5316\u8fd9\u4e24\u4e2a\u6e20\u9053\u3002.<\/p><p>\u8ba9\u6211\u4eec\u4e00\u8d77\u63a2\u7d22\u54ea\u91cc\u624d\u662f\u60a8\u4f01\u4e1a\u771f\u6b63\u7684\u201c\u91d1\u77ff\u201d\u3002\u60a8\u5e94\u8be5\u5168\u529b\u6295\u5165 Zalo \u8fd8\u662f\u7ee7\u7eed\u7ef4\u6301\u7535\u5b50\u90ae\u4ef6\uff1f\u7b54\u6848\u5c06\u5f7b\u5e95\u6539\u53d8\u60a8\u4eca\u5e74\u7684\u7ecf\u8425\u6218\u7565\u3002.<\/p><h2>1. \u6b63\u786e\u7406\u89e3 Zalo OA \u5728\u8d8a\u5357\u5e02\u573a\u7684\u5a01\u529b<\/h2><p>\u4e3a\u4e86\u516c\u5e73\u5bf9\u6bd4\uff0c\u9996\u5148\u6211\u4eec\u9700\u8981\u6e05\u695a\u4e86\u89e3 <strong>Zalo OA<\/strong>. \u7684\u672c\u8d28\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u666e\u901a\u7684\u901a\u4fe1\u8d26\u53f7\uff0c\u5b83\u662f\u4e00\u4e2a\u4e13\u4e3a\u56fd\u5185\u5e02\u573a\u8bbe\u8ba1\u7684\u5168\u9762\u5546\u4e1a\u751f\u6001\u7cfb\u7edf\u3002\u51ed\u501f\u76f4\u63a5\u89e6\u8fbe\u7528\u6237\u9501\u5c4f\u754c\u9762\u7684\u80fd\u529b\uff0c\u5176\u5a01\u529b\u4e0d\u8a00\u800c\u55bb\u3002.<\/p><h3>Zalo OA \u662f\u4ec0\u4e48\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1f<\/h3><p><strong>Zalo OA<\/strong> \u662f Zalo \u5e73\u53f0\u4e0a\u7684\u5b98\u65b9\u4f01\u4e1a\u9875\u9762\u3002\u5b83\u5141\u8bb8\u54c1\u724c\u4ee5\u6b63\u5f0f\u4e14\u4e13\u4e1a\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002\u4e0e\u4e2a\u4eba\u8d26\u53f7\u4e0d\u540c\uff0cOA \u63d0\u4f9b\u4e86\u9ad8\u7ea7\u7ba1\u7406\u5de5\u5177\u3002\u60a8\u53ef\u4ee5\u53d1\u9001\u7fa4\u53d1\u6d88\u606f (Broadcast) \u5e76\u8bbe\u7f6e\u81ea\u52a8\u804a\u5929\u673a\u5668\u4eba\u3002.<\/p><p>\u6700\u91cd\u8981\u7684\u529f\u80fd\u662f\u54c1\u724c\u8bc6\u522b\u3002\u5f53\u5ba2\u6237\u770b\u5230\u6765\u81ea <strong>Zalo OA<\/strong>, \u7684\u6d88\u606f\u65f6\uff0c\u4ed6\u4eec\u5f80\u5f80\u4f1a\u6709\u66f4\u9ad8\u7684\u4fe1\u4efb\u5ea6\u3002\u8fd9\u6709\u52a9\u4e8e\u51cf\u5c11\u5728\u7ebf\u8d2d\u7269\u65f6\u7684\u5fc3\u7406\u969c\u788d\u3002\u7279\u522b\u662f\uff0cZalo \u4f18\u5148\u663e\u793a\u6765\u81ea OA \u7684\u901a\u77e5\uff0c\u786e\u4fdd\u6d88\u606f\u4e0d\u4f1a\u88ab\u6df9\u6ca1\u3002.<\/p><p>OA \u7684\u5b58\u5728\u5e2e\u52a9\u4f01\u4e1a\u5efa\u7acb\u957f\u671f\u4fe1\u8a89\u3002\u5ba2\u6237\u53ef\u4ee5\u5728\u804a\u5929\u6846\u5185\u76f4\u63a5\u67e5\u8be2\u4fe1\u606f\u3001\u67e5\u770b\u4ea7\u54c1\u5e76\u4e0b\u5355\u3002\u8fd9\u662f\u6781\u5c11\u6709\u5e73\u53f0\u80fd\u505a\u5230\u7684\u65e0\u7f1d\u4f53\u9a8c\u3002.<\/p><h3>Zalo OA \u7684\u5353\u8d8a\u529f\u80fd<\/h3><ul>\n<li><strong>Zalo Broadcast\uff1a<\/strong> \u53ea\u9700\u70b9\u51fb\u4e00\u4e0b\uff0c\u5373\u53ef\u5411\u5927\u91cf\u5173\u6ce8\u8005\u53d1\u9001\u4f18\u60e0\u66f4\u65b0\u6d88\u606f\u3002.<\/li>\n<li><strong>\u81ea\u52a8\u804a\u5929\u673a\u5668\u4eba\uff1a<\/strong> \u6839\u636e\u9884\u8bbe\u811a\u672c 24\/7 \u5168\u5929\u5019\u54cd\u5e94\u5ba2\u6237\uff0c\u786e\u4fdd\u4e0d\u9519\u8fc7\u4efb\u4f55\u9500\u552e\u673a\u4f1a\u3002.<\/li>\n<li><strong>\u4fbf\u6377\u83dc\u5355\u680f\uff1a<\/strong> \u5728\u804a\u5929\u6846\u5185\u76f4\u63a5\u96c6\u6210\u6307\u5411\u7f51\u7ad9\u3001\u5546\u5e97\u6216\u70ed\u7ebf\u7535\u8bdd\u7684\u94fe\u63a5\u3002.<\/li>\n<li><strong>Zalo Shop\uff1a<\/strong> \u53d1\u5e03\u4ea7\u54c1\u5e76\u5141\u8bb8\u5ba2\u6237\u76f4\u63a5\u5728 Zalo \u5e73\u53f0\u4e0a\u8d2d\u4e70\u3002.<\/li>\n<li><strong>\u53cc\u5411\u8bed\u97f3\u901a\u8bdd\uff1a<\/strong> \u65b0\u529f\u80fd\u5141\u8bb8\u4f01\u4e1a\u4ee5\u4e13\u4e1a\u65b9\u5f0f\u62e8\u6253\u548c\u63a5\u542c\u5ba2\u6237\u7535\u8bdd\u3002.<\/li>\n<li><strong>API \u96c6\u6210\uff1a<\/strong> \u8f7b\u677e\u8fde\u63a5 CRM\/ERP \u7cfb\u7edf\uff0c\u5b9e\u73b0\u5ba2\u6237\u6570\u636e\u96c6\u4e2d\u7ba1\u7406\u3002.<\/li>\n<\/ul><h3>\u5173\u4e8e Zalo OA \u89e6\u8fbe\u80fd\u529b\u7684\u7edf\u8ba1<\/h3><p>\u6839\u636e DPS.MEDIA \u7684\u7814\u7a76\uff0c <strong>Zalo OA<\/strong> \u4e0a\u7684\u6d88\u606f\u6253\u5f00\u7387\u901a\u5e38\u8fbe\u5230 80% \u4ee5\u4e0a\u3002\u5bf9\u4e8e\u4efb\u4f55\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u8fd9\u90fd\u662f\u68a6\u5bd0\u4ee5\u6c42\u7684\u6570\u5b57\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8d8a\u5357\u7684\u5e73\u5747\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u4ec5\u5728 15-20% \u4e4b\u95f4\u6ce2\u52a8\u3002\u8fd9\u79cd\u5dee\u5f02\u6e90\u4e8e\u8d8a\u5357\u4eba\u7684\u624b\u673a\u4f7f\u7528\u4e60\u60ef\u3002.<\/p><p>\u8d8a\u5357\u7528\u6237\u4e60\u60ef\u4e8e\u6bcf\u5929\u591a\u6b21\u68c0\u67e5 Zalo\u3002\u4ed6\u4eec\u5c06\u5176\u7528\u4e8e\u5de5\u4f5c\u548c\u4e2a\u4eba\u751f\u6d3b\u3002\u56e0\u6b64\uff0c\u6765\u81ea <strong>Zalo OA<\/strong> \u7684\u901a\u77e5\u901a\u5e38\u4f1a\u88ab\u7acb\u5373\u67e5\u770b\u3002\u8fd9\u79cd\u5373\u65f6\u6027\u5bf9\u4e8e\u95ea\u8d2d\u4fc3\u9500\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002.<\/p><p>\u6b64\u5916\uff0c\u5373\u4f7f\u5728\u7f51\u7edc\u8fde\u63a5\u4e0d\u7a33\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0cZalo \u4e5f\u80fd\u826f\u597d\u8fd0\u884c\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u89e6\u8fbe\u504f\u8fdc\u5730\u533a\u7684\u5ba2\u6237\u3002Zalo \u7684\u8986\u76d6\u7387\u662f\u76f8\u5bf9\u4e8e\u56fd\u9645\u5e73\u53f0\u7edd\u5bf9\u7684\u7ade\u4e89\u4f18\u52bf\u3002.<\/p><h3>Zalo OA \u8d26\u53f7\u7c7b\u578b\u5bf9\u6bd4\u8868<\/h3><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u8d26\u53f7\u7c7b\u578b<\/th>\n<th>\u9002\u7528\u5bf9\u8c61<\/th>\n<th>\u4e3b\u8981\u529f\u80fd<\/th>\n<th>\u9884\u8ba1\u6210\u672c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u57fa\u7840\u8d26\u53f7<\/td>\n<td>\u4e2a\u4eba\u3001\u5c0f\u89c4\u6a21\u7ecf\u8425\u6237<\/td>\n<td>1:1 \u804a\u5929\u3001\u53d1\u5e03\u6587\u7ae0<\/td>\n<td>\u514d\u8d39<\/td>\n<\/tr>\n<tr>\n<td>\u8bd5\u7528\u8d26\u53f7<\/td>\n<td>\u521d\u521b\u4f01\u4e1a<\/td>\n<td>\u90e8\u5206\u9ad8\u7ea7\u529f\u80fd\u53d7\u9650<\/td>\n<td>\u514d\u8d39\uff08\u77ed\u671f\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u7ea7\u8d26\u53f7<\/td>\n<td>\u4e2d\u5c0f\u4f01\u4e1a\u3001\u4e2d\u578b\u4f01\u4e1a<\/td>\n<td>\u7fa4\u53d1\u3001\u673a\u5668\u4eba\u3001\u57fa\u7840 API<\/td>\n<td>\u6309\u6708\/\u5e74\u8ba1\u8d39<\/td>\n<\/tr>\n<tr>\n<td>\u5c0a\u4eab\u8d26\u53f7<\/td>\n<td>\u96c6\u56e2\u3001\u5927\u54c1\u724c<\/td>\n<td>\u5168\u529f\u80fd\u3001\u4f18\u5148\u652f\u6301<\/td>\n<td>\u9ad8\u7aef<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>Zalo OA \u5e94\u7528\u5b9e\u9645\u6848\u4f8b<\/h3><p>\u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u5bb6\u8fde\u9501\u65f6\u88c5\u5e97\u4ece\u7535\u5b50\u90ae\u4ef6\u8f6c\u5411\u4f7f\u7528 <strong>Zalo OA<\/strong> \u53d1\u9001\u4f18\u60e0\u5238\u4ee3\u7801\u3002\u7ed3\u679c\u663e\u793a\u4ee3\u7801\u4f7f\u7528\u7387\u589e\u52a0\u4e863\u500d\u3002\u5ba2\u6237\u53cd\u9988\u79f0\uff0c\u4ed6\u4eec\u89c9\u5f97 Zalo \u6d88\u606f\u6bd4\u6253\u5f00\u7535\u5b50\u90ae\u4ef6\u5bfb\u627e\u4ee3\u7801\u66f4\u65b9\u4fbf\u3002.<\/p><p>\u53e6\u4e00\u4e2a\u6848\u4f8b\u662f\u4e00\u5bb6\u7259\u79d1\u8bca\u6240\u4f7f\u7528 <strong>Zalo OA<\/strong> \u6765\u63d0\u9192\u9884\u7ea6\u3002\u5ba2\u6237\u5fd8\u8bb0\u9884\u7ea6\u7684\u6bd4\u4f8b\u964d\u81f3 5% \u4ee5\u4e0b\u3002\u901a\u8fc7 Zalo \u63d0\u9192\u6bd4\u4f20\u7edf\u7684\u7535\u5b50\u90ae\u4ef6\u6216\u77ed\u4fe1\u66f4\u5177\u4eb2\u5207\u611f\u548c\u8d34\u8fd1\u611f\u3002.<\/p><blockquote>\n<p><strong>\u4e13\u5bb6\u5efa\u8bae\uff1a<\/strong> \u4e0d\u8981\u53ea\u628a <strong>Zalo OA<\/strong> \u7528\u4e8e\u53d1\u9001\u5e7f\u544a\u5783\u573e\u4fe1\u606f\u3002\u8bf7\u5c06\u5176\u8f6c\u53d8\u4e3a\u4e3b\u8981\u7684\u5ba2\u6237\u670d\u52a1\u6e20\u9053\uff0c\u4ee5\u521b\u9020\u5dee\u5f02\u5316\u3002.<\/p>\n<\/blockquote><h2>2. \u8d8a\u5357\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u73b0\u72b6\uff1a\u673a\u9047\u8fd8\u662f\u6311\u6218\uff1f<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/2-thuc-trang-email-marketing-tai-viet-nam-co-hoi-hay-thach-thuc_dpsmedia.png\" alt=\"Zalo OA\" title=\"\"><\/p><p>\u5c3d\u7ba1 <strong>Zalo OA<\/strong> \u5728 Zalo \u5f3a\u52b2\u5d1b\u8d77\u7684\u540c\u65f6\uff0c\u6211\u4eec\u4e0d\u80fd\u5426\u8ba4\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u4f5c\u7528\u3002\u7136\u800c\uff0c\u8be5\u6e20\u9053\u5728\u8d8a\u5357\u7684\u6548\u7387\u6b63\u9762\u4e34\u8bf8\u591a\u91cd\u5927\u6311\u6218\u3002\u4e86\u89e3\u8fd9\u4e9b\u5c40\u9650\u6027\u5c06\u5e2e\u52a9\u60a8\u83b7\u5f97\u66f4\u5ba2\u89c2\u7684\u89c6\u89d2\u3002\u57282026\u5e74\uff0c\u7535\u5b50\u90ae\u4ef6\u662f\u5426\u4ecd\u662f\u950b\u5229\u7684\u201c\u6b66\u5668\u201d\uff1f<\/p><h3>\u8d8a\u5357\u4eba\u7684\u7535\u5b50\u90ae\u4ef6\u4f7f\u7528\u4e60\u60ef<\/h3><p>\u5927\u90e8\u5206\u8d8a\u5357\u7528\u6237\u4ec5\u5c06\u7535\u5b50\u90ae\u4ef6\u7528\u4e8e\u5de5\u4f5c\u76ee\u7684\u3002\u5f88\u5c11\u6709\u4eba\u4e60\u60ef\u68c0\u67e5\u4e2a\u4eba\u90ae\u4ef6\u6765\u67e5\u770b\u4fc3\u9500\u4fe1\u606f\u3002\u8fd9\u4e0e\u897f\u65b9\u7528\u6237\u7684\u884c\u4e3a\u622a\u7136\u4e0d\u540c\u3002\u56e0\u6b64\uff0cB2C \u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u7684\u6548\u7387\u901a\u5e38\u4f4e\u4e8e\u9884\u671f\u3002.<\/p><p>\u5bf9\u4e8e\u5e74\u8f7b\u5ba2\u6237\uff08Z\u4e16\u4ee3\uff09\u6765\u8bf4\uff0c\u7535\u5b50\u90ae\u4ef6\u53d8\u5f97\u66f4\u52a0\u964c\u751f\u3002\u4ed6\u4eec\u66f4\u559c\u6b22\u901a\u8fc7\u793e\u4ea4\u7f51\u7edc\u548c\u5373\u65f6\u901a\u8baf\u5e94\u7528\u8fdb\u884c\u4e92\u52a8\u3002\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u9488\u5bf9\u7684\u662f\u8fd9\u4e00\u7fa4\u4f53\uff0c\u7535\u5b50\u90ae\u4ef6\u53ef\u80fd\u4e0d\u662f\u6700\u4f73\u9009\u62e9\u3002\u60a8\u9700\u8981\u4ed4\u7ec6\u8003\u91cf\u76ee\u6807\u5ba2\u6237\u753b\u50cf\u3002.<\/p><p>\u7136\u800c\uff0c\u5728 B2B \u9886\u57df\uff0c\u7535\u5b50\u90ae\u4ef6\u4f9d\u7136\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\u3002\u4e13\u4e1a\u4ea4\u6613\u3001\u5408\u540c\u548c\u4ea4\u6d41\u4e3b\u8981\u8fd8\u662f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8fdb\u884c\u3002\u56e0\u6b64\uff0c\u4e0d\u80fd\u5c06\u8be5\u6e20\u9053\u5b8c\u5168\u4ece\u6574\u4f53\u6218\u7565\u4e2d\u5254\u9664\u3002.<\/p><h3>\u5783\u573e\u90ae\u4ef6\u4e0e\u9001\u8fbe\u7387\u95ee\u9898<\/h3><p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u5927\u7684\u5669\u68a6\u4e4b\u4e00\u662f\u5783\u573e\u90ae\u4ef6\u8fc7\u6ee4\u5668\u3002Gmail \u7b49\u4f9b\u5e94\u5546\u7684\u89c4\u5b9a\u65e5\u76ca\u4e25\u683c\u3002\u8bb8\u591a\u4f01\u4e1a\u7528\u5fc3\u7f16\u5199\u7684\u90ae\u4ef6\u88ab\u6254\u8fdb\u4e86\u5e7f\u544a\u680f\u6216\u5783\u573e\u90ae\u4ef6\u7bb1\u3002\u8fd9\u5927\u5927\u964d\u4f4e\u4e86\u5b9e\u9645\u89e6\u8fbe\u7387\u3002.<\/p><p>\u76f8\u53cd\uff0c\u6765\u81ea <strong>Zalo OA<\/strong> \u7684\u6d88\u606f\u4e00\u65e6\u7ecf\u8fc7\u8ba4\u8bc1\uff08\u91d1\u52fe\u8ba4\u8bc1\uff09\uff0c\u5c06\u59cb\u7ec8\u8fdb\u5165\u4e3b\u6536\u4ef6\u7bb1\u3002\u7528\u6237\u80af\u5b9a\u4f1a\u770b\u5230\u901a\u77e5\u3002\u8fd9\u662f Zalo \u5728\u4e89\u593a\u6ce8\u610f\u529b\u7684\u7ade\u4e89\u4e2d\u83b7\u80dc\u7684\u6781\u5927\u7684\u6280\u672f\u4f18\u52bf\u3002.<\/p><p>\u4e3a\u4e86\u7ef4\u6301\u8f83\u9ad8\u7684\u8fdb\u7bb1\u7387\uff0c\u4f01\u4e1a\u9700\u8981\u6295\u5165\u5927\u91cf\u6280\u672f\u57fa\u7840\u8bbe\u65bd\u3002\u8fd9\u9700\u8981\u4e13\u4e1a\u77e5\u8bc6\u548c\u4e0d\u5c0f\u7684\u6210\u672c\u3002\u5bf9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u969c\u788d\u3002.<\/p><h3>\u8fd0\u8425\u4e2d\u7684\u6210\u672c\u4e0e\u590d\u6742\u6027<\/h3><p>\u4e3a\u4e86\u6709\u6548\u5730\u8fd0\u884c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u60a8\u9700\u8981\u4e13\u7528\u8f6f\u4ef6\u548c\u4e13\u4e1a\u4eba\u624d\u3002\u8bbe\u8ba1\u6a21\u677f\u3001\u7f16\u5199\u5185\u5bb9\u548c\u5212\u5206\u5ba2\u6237\u7fa4\u9700\u8981\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u3002\u4e0e\u7f16\u5199\u4e00\u6761 <strong>Zalo OA<\/strong>, \u6d88\u606f\u76f8\u6bd4\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u8981\u590d\u6742\u5f97\u591a\u3002.<\/p><p>\u4fe1\u8a89\u826f\u597d\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\u7684\u6210\u672c\u4e5f\u4f1a\u968f\u7740\u8ba2\u9605\u8005\u6570\u91cf\u7684\u589e\u52a0\u800c\u589e\u52a0\u3002\u5982\u679c\u60a8\u7684\u540d\u5355\u5e9e\u5927\u4f46\u8f6c\u5316\u7387\u6781\u4f4e\uff0c\u60a8\u5c31\u662f\u5728\u6d6a\u8d39\u91d1\u94b1\u3002\u8fd9\u662f DPS.MEDIA \u7ecf\u5e38\u5efa\u8bae\u5ba2\u6237\u6743\u8861\u7684\u7ecf\u6d4e\u8d26\u3002.<\/p><p>\u800c <strong>Zalo OA<\/strong> \u7684\u6210\u672c\u901a\u5e38\u6839\u636e\u53d1\u9001\u7684\u6d88\u606f\u6570\u91cf\u8ba1\u7b97\u3002\u8fd9\u79cd\u6a21\u5f0f\u5e2e\u52a9\u4f01\u4e1a\u66f4\u7075\u6d3b\u5730\u63a7\u5236\u9884\u7b97\u3002\u60a8\u53ea\u9700\u4e3a\u60a8\u5b9e\u9645\u4f7f\u7528\u7684\u90e8\u5206\u4ed8\u8d39\u3002.<\/p><h3>\u5b9e\u65bd\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u65f6\u7684\u969c\u788d\u6e05\u5355<\/h3><ul>\n<li><strong>\u6253\u5f00\u7387\u4f4e\uff1a<\/strong> \u5728\u8d8a\u5357\u5e02\u573a\u5e73\u5747\u4ec5\u8fbe\u5230 15-20%\u3002.<\/li>\n<li><strong>\u8fdb\u5165\u5783\u573e\u90ae\u4ef6\u98ce\u9669\u9ad8\uff1a<\/strong> \u9700\u8981\u4e25\u683c\u9075\u5b88 DKIM\u3001SPF \u7b49\u6280\u672f\u89c4\u5b9a\u3002.<\/li>\n<li><strong>\u7ade\u4e89\u6fc0\u70c8\uff1a<\/strong> \u5ba2\u6237\u7684\u6536\u4ef6\u7bb1\u603b\u662f\u5145\u65a5\u7740\u6765\u81ea\u6570\u767e\u4e2a\u5176\u4ed6\u54c1\u724c\u7684\u90ae\u4ef6\u3002.<\/li>\n<li><strong>\u54cd\u5e94\u5ef6\u8fdf\uff1a<\/strong> \u5ba2\u6237\u901a\u5e38\u4e0d\u4f1a\u50cf\u56de\u590d\u804a\u5929\u6d88\u606f\u90a3\u6837\u7acb\u5373\u56de\u590d\u90ae\u4ef6\u3002.<\/li>\n<li><strong>\u8bbe\u8ba1\u8981\u6c42\uff1a<\/strong> \u90ae\u4ef6\u9700\u8981\u7f8e\u89c2\u7684\u754c\u9762\uff0c\u5e76\u5728\u6240\u6709\u79fb\u52a8\u8bbe\u5907\u4e0a\u5b9e\u73b0\u54cd\u5e94\u5f0f\u5e03\u5c40\u3002.<\/li>\n<li><strong>\u6570\u636e\u6536\u96c6\u56f0\u96be\uff1a<\/strong> \u7528\u6237\u8d8a\u6765\u8d8a\u4e0d\u613f\u610f\u63d0\u4f9b\u771f\u5b9e\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002.<\/li>\n<\/ul><h3>\u7535\u5b50\u90ae\u4ef6\u5931\u8d25\u4e0e\u6210\u529f\u7684\u6848\u4f8b<\/h3><p>\u4e00\u5bb6\u65c5\u6e38\u516c\u53f8\u53d1\u9001\u4e8610,000\u5c01\u63a8\u5e7f\u590f\u5b63\u65c5\u6e38\u7684\u90ae\u4ef6\uff0c\u4f46\u4ec5\u6536\u52305\u4e2a\u8ba2\u5355\u3002\u539f\u56e0\u662f\u90ae\u4ef6\u6389\u8fdb\u4e86 Gmail \u7684\u5e7f\u544a\u6807\u7b7e\u9875\u3002\u5ba2\u6237\u5b8c\u5168\u4e0d\u77e5\u9053\u8fd9\u4e2a\u5438\u5f15\u4eba\u7684\u4fc3\u9500\u6d3b\u52a8\u3002.<\/p><p>\u76f8\u53cd\uff0c\u4e00\u5bb6 B2B \u8f6f\u4ef6\u516c\u53f8\u901a\u8fc7\u4e00\u7cfb\u5217\u80b2\u5ba2\u90ae\u4ef6\u53d6\u5f97\u4e86\u5de8\u5927\u6210\u529f\u3002\u4ed6\u4eec\u63d0\u4f9b\u4e13\u4e1a\u77e5\u8bc6\u800c\u975e\u76f4\u63a5\u63a8\u9500\u3002\u8fd9\u8bc1\u660e\u5982\u679c\u4f7f\u7528\u65b9\u6cd5\u548c\u5bf9\u8c61\u6b63\u786e\uff0c\u7535\u5b50\u90ae\u4ef6\u4f9d\u7136\u6709\u6548\u3002.<\/p><blockquote>\n<p><strong>\u91cd\u8981\u63d0\u793a\uff1a<\/strong> <em><a href=\"https:\/\/isharedigital.com\/bao-cao-hanh-vi-nguoi-dung-trong-google-analytics\/\" rel=\"nofollow noopener\" target=\"_blank\">\u6839\u636e\u7528\u6237\u884c\u4e3a\u62a5\u544a<\/a><\/em> 2025\u5e74\uff0c\u8d8a\u5357\u7528\u6237\u5728\u804a\u5929\u5e94\u7528\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u662f\u7535\u5b50\u90ae\u4ef6\u5e94\u7528\u76844\u500d\u3002.<\/p>\n<\/blockquote><h2>3. \u76f4\u63a5\u5bf9\u6bd4\uff1aZalo OA vs \u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/3-so-sanh-truc-dien-zalo-oa-vs-email-marketing_dpsmedia.png\" alt=\"3. \u76f4\u63a5\u5bf9\u6bd4\uff1aZalo OA vs \u7535\u5b50\u90ae\u4ef6\u8425\u9500\" title=\"\"><\/p><p>\u662f\u65f6\u5019\u5c06\u8fd9\u4e24\u4e2a\u6e20\u9053\u8fdb\u884c\u8861\u91cf\u4e86\u3002\u6211\u4eec\u5c06\u57fa\u4e8e\u76f4\u63a5\u5f71\u54cd\u6536\u5165\u7684\u6307\u6807\u8fdb\u884c\u5bf9\u6bd4\u3002\u9009\u62e9 <strong>Zalo OA<\/strong> \u8fd8\u662f\u7535\u5b50\u90ae\u4ef6\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u6bcf\u4e2a\u6d3b\u52a8\u7684\u5177\u4f53\u76ee\u6807\u3002\u4ee5\u4e0b\u662f\u4e13\u5bb6\u7684\u8be6\u7ec6\u5206\u6790\u3002.<\/p><h3>\u8f6c\u5316\u7387 (Conversion Rate)<\/h3><p><strong>Zalo OA<\/strong> \u7531\u4e8e\u5373\u65f6\u4e92\u52a8\u529f\u80fd\uff0c.<\/p><p>\u901a\u5e38\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002\u5ba2\u6237\u53ef\u4ee5\u7acb\u5373\u8be2\u95ee\u6709\u5173\u4ea7\u54c1\u7684\u95ee\u9898\u3002\u5feb\u901f\u53cd\u9988\u6709\u52a9\u4e8e\u6d88\u9664\u987e\u8651\u5e76\u4fc3\u6210\u8d2d\u4e70\u51b3\u5b9a\u3002\u6210\u4ea4\u8fc7\u7a0b\u76f4\u63a5\u5728\u5bf9\u8bdd\u6d41\u4e2d\u5b8c\u6210\u3002.<\/p><p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u5ba2\u6237\u65c5\u7a0b\u901a\u5e38\u8f83\u957f\u3002\u7528\u6237\u5fc5\u987b\u70b9\u51fb\u94fe\u63a5\uff0c\u8df3\u8f6c\u5230\u7f51\u7ad9\uff0c\u7136\u540e\u624d\u6267\u884c\u64cd\u4f5c\u3002\u6bcf\u4e2a\u8f6c\u5316\u6b65\u9aa4\u90fd\u6709\u6d41\u5931\u5ba2\u6237\u7684\u98ce\u9669\u3002\u56e0\u6b64\uff0c\u7535\u5b50\u90ae\u4ef6\u66f4\u9002\u5408\u957f\u671f\u7684\u5ba2\u6237\u57f9\u80b2 (Nurturing)\u3002.<\/p><h3>\u5bf9\u4e8e\u4f4e\u4ef7\u503c\u3001\u51b2\u52a8\u6d88\u8d39\u7c7b\u4ea7\u54c1\uff0cZalo \u662f\u738b\u8005\u3002\u5bf9\u4e8e\u9700\u8981\u4ed4\u7ec6\u8003\u8651\u7684\u9ad8\u4ef7\u503c\u4ea7\u54c1\uff0c\u7535\u5b50\u90ae\u4ef6\u80fd\u66f4\u597d\u5730\u63d0\u4f9b\u8be6\u7ec6\u4fe1\u606f\u652f\u6301\u3002\u7136\u800c\uff0c\u76ee\u524d\u7684\u8d8b\u52bf\u662f Zalo \u4e5f\u6b63\u9010\u6e10\u8fdb\u5165\u4e13\u4e1a\u54a8\u8be2\u9886\u57df\u3002<\/h3><p>\u4e2a\u6027\u5316\u80fd\u529b (Personalization).<\/p><p><strong>Zalo OA<\/strong> \u4e24\u4e2a\u5e73\u53f0\u90fd\u5141\u8bb8\u5185\u5bb9\u4e2a\u6027\u5316\u3002\u7136\u800c\uff0c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5728\u81ea\u5b9a\u4e49\u754c\u9762\u548c\u590d\u6742\u5185\u5bb9\u65b9\u9762\u5177\u6709\u4f18\u52bf\u3002\u60a8\u53ef\u4ee5\u5c06\u59d3\u540d\u3001\u8d2d\u4e70\u5386\u53f2\u65e0\u7f1d\u63d2\u5165\u90ae\u4ef6\u4e2d\u3002\u81ea\u52a8\u5316\u5de5\u5177\u5141\u8bb8\u6784\u5efa\u6781\u5176\u8be6\u7ec6\u7684\u811a\u672c\u3002.<\/p><p>\u4e5f\u6b63\u5728\u5927\u529b\u63d0\u5347\u8fd9\u4e00\u80fd\u529b\u3002\u901a\u8fc7 Zalo ZNS (Zalo Notification Service)\uff0c\u4f01\u4e1a\u53ef\u4ee5\u53d1\u9001\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u901a\u77e5\u3002\u4f8b\u5982\uff1a\u8ba2\u5355\u72b6\u6001\u901a\u77e5\u3001\u4fdd\u517b\u63d0\u9192\u3001\u751f\u65e5\u795d\u798f\u3002\u9ad8\u5ea6\u7684\u76f8\u5173\u6027\u4f7f Zalo \u6d88\u606f\u8f83\u5c11\u88ab\u89c6\u4e3a\u9a9a\u6270\u3002.<\/p><h3>\u4e0d\u8fc7\uff0cZalo \u5bf9\u4e3b\u52a8\u53d1\u9001\u6d88\u606f\u7684\u5185\u5bb9\u6709\u8f83\u4e25\u683c\u7684\u89c4\u5b9a\u3002\u8fd9\u65e8\u5728\u4fdd\u62a4\u7528\u6237\u4f53\u9a8c\uff0c\u4f46\u4e5f\u9650\u5236\u4e86\u8425\u9500\u4eba\u5458\u7684\u521b\u9020\u529b\u3002\u7535\u5b50\u90ae\u4ef6\u5141\u8bb8\u60a8\u5728\u5185\u5bb9\u521b\u4f5c\u4e0a\u6709\u66f4\u5927\u7684\u81ea\u7531\u5ea6\u3002<\/h3><p>\u5355\u4e2a\u5ba2\u6237\u6210\u672c (Cost Per Lead).<\/p><p><strong>Zalo OA<\/strong> \u8d77\u521d\uff0c\u5982\u679c\u540d\u5355\u8f83\u5c0f\uff0c\u7535\u5b50\u90ae\u4ef6\u4f3c\u4e4e\u66f4\u4fbf\u5b9c\uff0c\u56e0\u4e3a\u53d1\u9001\u6210\u672c\u51e0\u4e4e\u4e3a\u96f6\u3002\u7136\u800c\uff0c\u968f\u7740\u89c4\u6a21\u6269\u5927\uff0c\u8f6f\u4ef6\u6210\u672c\u4e5f\u968f\u4e4b\u589e\u52a0\u3002\u6b64\u5916\uff0c\u5982\u679c\u7b97\u4e0a\u4eba\u529b\u6210\u672c\u548c\u8f83\u4f4e\u7684\u8f6c\u5316\u7387\uff0c\u7535\u5b50\u90ae\u4ef6\u7684\u5355\u7b14\u8ba2\u5355\u4ef7\u683c\u53ef\u80fd\u76f8\u5f53\u9ad8\u3002.<\/p><h3>\u62e5\u6709\u660e\u786e\u7684 ZNS \u6d88\u606f\u53d1\u9001\u8d39\u7528\u3002\u867d\u7136\u60a8\u9700\u8981\u4e3a\u6bcf\u6761\u6d88\u606f\u4ed8\u8d39\uff0c\u4f46\u9ad8\u8f6c\u5316\u7387\u6709\u52a9\u4e8e\u4f18\u5316\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002\u5bf9\u4e8e\u4e92\u52a8\u6d88\u606f\uff08\u5ba2\u6237\u4e3b\u52a8\u53d1\u8d77\u804a\u5929\uff09\uff0cZalo \u662f\u5b8c\u5168\u514d\u8d39\u7684\u3002\u8fd9\u662f\u8fdb\u884c\u8ffd\u52a0\u9500\u552e\u4e14\u65e0\u9700\u9ad8\u6602\u6210\u672c\u7684\u7edd\u4f73\u673a\u4f1a\u3002<\/h3><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>Zalo OA<\/th>\n<th>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e1a\u52a1\u6548\u7387\u5bf9\u6bd4\u8868<\/td>\n<td>\u6253\u5f00\u7387 (Open Rate)<\/td>\n<td>\u6781\u9ad8 (&gt;80%)<\/td>\n<\/tr>\n<tr>\n<td>\u54cd\u5e94\u901f\u5ea6<\/td>\n<td>\u5373\u65f6 (Real-time)<\/td>\n<td>\u5e73\u5747 (15-20%)<\/td>\n<\/tr>\n<tr>\n<td>\u4ea4\u4e92\u6027<\/td>\n<td>\u6162\uff08\u51e0\u5c0f\u65f6\u5230\u51e0\u5929\uff09<\/td>\n<td>\u53cc\u5411\uff08\u76f4\u63a5\u804a\u5929\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u5355\u5411\uff08\u901a\u5e38\u662f\u901a\u77e5\uff09<\/td>\n<td>\u5783\u573e\u90ae\u4ef6\u98ce\u9669<\/td>\n<td>\u4f4e\uff08\u5df2\u8ba4\u8bc1\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u9002\u5408\u884c\u4e1a<\/td>\n<td>\u9ad8\uff08\u6613\u8fdb\u5165\u5e7f\u544a\u680f\uff09<\/td>\n<td>\u96f6\u552e\u3001\u9910\u996e\u3001\u670d\u52a1\u3001\u6c34\u7597<\/td>\n<\/tr>\n<tr>\n<td>B2B\u3001SaaS\u3001\u57f9\u8bad\u3001\u91d1\u878d<\/td>\n<td>\u5185\u5bb9\u8981\u6c42<\/td>\n<td>\u7b80\u77ed\u3001\u76f4\u5954\u4e3b\u9898<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>\u957f\u3001\u8be6\u7ec6\u3001\u6545\u4e8b\u6027<\/h3><ul>\n<li><strong>\u4f55\u65f6\u8be5\u9009\u62e9\u54ea\u4e2a\u6e20\u9053\uff1f<\/strong> \u9009\u62e9 Zalo OA \u7684\u60c5\u51b5\uff1a.<\/li>\n<li><strong>\u60a8\u7ecf\u8425\u6d88\u8d39\u54c1\u3001\u65f6\u88c5\u3001\u9910\u996e\u3002\u60a8\u9700\u8981\u5feb\u901f\u6210\u4ea4\u548c\u5373\u65f6\u5ba2\u6237\u670d\u52a1\u3002\u60a8\u7684\u76ee\u6807\u5ba2\u6237\u662f\u8d8a\u5357\u7684\u666e\u901a\u7528\u6237\u3002<\/strong> \u9009\u62e9\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u60c5\u51b5\uff1a.<\/li>\n<li><strong>\u60a8\u7ecf\u8425 B2B \u6216\u9ad8\u7aef\u670d\u52a1\u3002\u60a8\u9700\u8981\u53d1\u9001\u8be6\u7ec6\u8d44\u6599\u3001\u5408\u540c\u6216\u5b9a\u671f\u65b0\u95fb\u7a3f\u3002\u76ee\u6807\u5ba2\u6237\u662f\u7ecf\u5e38\u67e5\u9605\u90ae\u4ef6\u7684\u4e0a\u73ed\u65cf\u3002<\/strong> \u7ed3\u5408\u4e24\u8005\u7684\u60c5\u51b5\uff1a.<\/li>\n<\/ul><h2>\u60a8\u5e0c\u671b\u6700\u5927\u5316\u89e6\u70b9\u3002\u4f7f\u7528 Zalo \u8fdb\u884c\u5feb\u901f\u901a\u77e5\uff0c\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u662f\u6700\u660e\u667a\u7684\u7b56\u7565\u3002<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/4-chien-luoc-ket-hop-zalo-oa-va-email-de-bung-no-doanh-so_dpsmedia.png\" alt=\"\u60a8\u5e0c\u671b\u6700\u5927\u5316\u89e6\u70b9\u3002\u4f7f\u7528 Zalo \u8fdb\u884c\u5feb\u901f\u901a\u77e5\uff0c\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u662f\u6700\u660e\u667a\u7684\u7b56\u7565\u3002\" title=\"\"><\/p><p>4. \u7ed3\u5408 Zalo OA \u4e0e\u7535\u5b50\u90ae\u4ef6\u4ee5\u7206\u53d1\u9500\u91cf\u7684\u7b56\u7565 <strong>Zalo OA<\/strong> \u4e0e\u5176\u4e8c\u9009\u4e00\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u7ed3\u5408.<\/p><h3>\u548c\u7535\u5b50\u90ae\u4ef6\u7684\u529b\u91cf\u5462\uff1f\u4e24\u4e2a\u6e20\u9053\u4e4b\u95f4\u7684\u534f\u540c\u4f5c\u7528\u5c06\u521b\u5efa\u4e00\u4e2a\u95ed\u73af\u7684\u5ba2\u6237\u670d\u52a1\u6d41\u7a0b\u3002DPS.MEDIA \u4e13\u5bb6\u5efa\u8bae\u91c7\u7528\u201c\u5168\u6e20\u9053 (Omnichannel)\u201d\u6a21\u5f0f\uff0c\u4ee5\u514d\u6f0f\u6389\u4efb\u4f55\u6f5c\u5728\u5ba2\u6237\u3002<\/h3><p>\u6784\u5efa\u591a\u6e20\u9053\u5ba2\u6237\u65c5\u7a0b.<\/p><p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u4e00\u4e2a\u5ba2\u6237\u521a\u521a\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u6ce8\u518c\u63a5\u6536\u4fe1\u606f\u3002\u7acb\u5373\uff0c\u4e00\u5c01\u5305\u542b\u8be6\u7ec6\u54c1\u724c\u4ecb\u7ecd\u4fe1\u606f\u7684\u6b22\u8fce\u90ae\u4ef6\u88ab\u53d1\u51fa\u3002\u540c\u65f6\uff0c\u4e00\u6761 Zalo \u6d88\u606f\u88ab\u53d1\u9001\u8fc7\u53bb\uff0c\u8d60\u9001\u9996\u5355\u4f18\u60e0\u5238\u4ee3\u7801\u3002.<\/p><p>\u8fd9\u79cd\u7ed3\u5408\u786e\u4fdd\u4e86\u5ba2\u6237\u65e0\u8bba\u8eab\u5728\u4f55\u5904\u90fd\u80fd\u6536\u5230\u4fe1\u606f\u3002\u5982\u679c\u4ed6\u4eec\u9519\u8fc7\u4e86\u7535\u5b50\u90ae\u4ef6\uff0c\u4ed6\u4eec\u4f1a\u770b\u5230 Zalo \u6d88\u606f\u3002\u5408\u7406\u7684\u51fa\u73b0\u9891\u7387\u5c06\u5e2e\u52a9\u54c1\u724c\u523b\u5728\u5ba2\u6237\u8111\u6d77\u4e2d\u3002\u7136\u800c\uff0c\u9700\u8981\u5de7\u5999\u64cd\u4f5c\u4ee5\u907f\u514d\u4ea7\u751f\u6d88\u606f\u201c\u8f70\u70b8\u201d\u7684\u611f\u89c9\u3002.<\/p><h3>\u4e24\u4e2a\u6e20\u9053\u4e4b\u95f4\u7684\u6570\u636e\u540c\u6b65\u662f\u5173\u952e\u3002\u60a8\u9700\u8981\u4e00\u4e2a CRM \u7cfb\u7edf\u6765\u4e86\u89e3\u5ba2\u6237\u5728\u54ea\u4e2a\u6e20\u9053\u8fdb\u884c\u4e86\u4e92\u52a8\u3002\u7531\u6b64\uff0c\u7ed9\u51fa\u6700\u5408\u9002\u7684\u540e\u7eed\u811a\u672c\u3002\u907f\u514d\u53d1\u9001\u91cd\u590d\u5185\u5bb9\u9020\u6210\u538c\u70e6\u3002<\/h3><p>\u7ed3\u5408\u5f0f\u8425\u9500\u81ea\u52a8\u5316\u6d41\u7a0b <strong>Zalo OA<\/strong>.<\/p><p>\u81ea\u52a8\u5316\u662f\u4f7f\u8fd9\u4e00\u6d41\u7a0b\u987a\u7545\u8fd0\u884c\u7684\u5173\u952e\u3002\u60a8\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u884c\u4e3a\u8bbe\u7f6e\u81ea\u52a8\u89c4\u5219\u3002\u4f8b\u5982\uff1a\u5982\u679c\u5ba2\u6237\u57282\u5929\u540e\u672a\u6253\u5f00\u7535\u5b50\u90ae\u4ef6\uff0c\u7cfb\u7edf\u5c06\u81ea\u52a8\u901a\u8fc7.<\/p><p>\u53d1\u9001\u4e00\u6761\u63d0\u9192\u6d88\u606f\u3002\u76f8\u53cd\uff0c\u5982\u679c\u5ba2\u6237\u5df2\u901a\u8fc7 Zalo \u6210\u4ea4\uff0c\u7cfb\u7edf\u5c06\u53d1\u9001\u8ba2\u5355\u786e\u8ba4\u90ae\u4ef6\u53ca\u8be6\u7ec6\u4f7f\u7528\u6307\u5357\u3002\u7535\u5b50\u90ae\u4ef6\u662f\u5b58\u50a8\u5ba2\u6237\u4ee5\u540e\u53ef\u80fd\u9700\u8981\u627e\u56de\u7684\u91cd\u8981\u4ea4\u6613\u4fe1\u606f\u7684\u7406\u60f3\u573a\u6240\u3002\u660e\u786e\u7684\u89d2\u8272\u5206\u5de5\u6709\u52a9\u4e8e\u4f18\u5316\u4f53\u9a8c\u3002.<\/p><h3>\u8be5\u7b56\u7565\u6709\u52a9\u4e8e\u5229\u7528\u6bcf\u4e2a\u6e20\u9053\u7684\u4f18\u70b9\u3002Zalo \u7528\u4e8e\u523a\u6fc0\u5feb\u901f\u884c\u52a8\u3002\u7535\u5b50\u90ae\u4ef6\u7528\u4e8e\u63d0\u4f9b\u6df1\u5ea6\u4ef7\u503c\u548c\u5b58\u50a8\u4fe1\u606f\u3002\u8fd9\u662f\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u8be5\u7acb\u5373\u5e94\u7528\u7684\u6a21\u5f0f\u3002<\/h3><ol>\n<li><strong>\u5b9e\u9645\u5b9e\u65bd\u6b65\u9aa4<\/strong> \u6b65\u9aa4 1\uff1a\u6536\u96c6\u6570\u636e\uff1a.<\/li>\n<li><strong>\u8981\u6c42\u5ba2\u6237\u5728\u6ce8\u518c\u65f6\u63d0\u4f9b\u7535\u8bdd\u53f7\u7801\uff08\u7528\u4e8e Zalo\uff09\u548c\u7535\u5b50\u90ae\u4ef6\u3002<\/strong> \u6b65\u9aa4 2\uff1a\u5ba2\u6237\u5206\u7c7b\uff1a.<\/li>\n<li><strong>\u533a\u5206\u559c\u6b22\u901a\u8fc7 Zalo \u4e92\u52a8\u548c\u559c\u6b22\u7535\u5b50\u90ae\u4ef6\u7684\u5ba2\u6237\u7fa4\u4f53\u3002<\/strong> \u6b65\u9aa4 3\uff1a\u5efa\u7acb\u811a\u672c\uff1a.<\/li>\n<li><strong>\u4e3a\u6bcf\u4e2a\u9636\u6bb5\uff08\u6b22\u8fce\u3001\u670d\u52a1\u3001\u9500\u552e\u3001\u7559\u5b58\uff09\u6784\u5efa\u81ea\u52a8\u6d88\u606f\u6d41\u3002<\/strong> \u6b65\u9aa4 4\uff1a\u7cfb\u7edf\u540c\u6b65\uff1a.<\/li>\n<li><strong>\u4f7f\u7528 API \u8fde\u63a5 Zalo OA\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c CRM\u3002<\/strong> \u6b65\u9aa4 5\uff1a\u8861\u91cf\u4e0e\u4f18\u5316\uff1a.<\/li>\n<\/ol><h3>\u8ddf\u8e2a\u6bcf\u4e2a\u534f\u4f5c\u6d41\u7684\u8f6c\u5316\u7387\uff0c\u4ee5\u4fbf\u53ca\u65f6\u8c03\u6574\u3002<\/h3><p>\u6848\u4f8b\u7814\u7a76\uff1aDPS.MEDIA \u5982\u4f55\u5e2e\u52a9\u5ba2\u6237\u589e\u957f\uff1f <strong>Zalo OA<\/strong> \u6211\u4eec\u7684\u4e00\u4f4d\u623f\u5730\u4ea7\u9886\u57df\u5ba2\u6237\u5728\u91cd\u65b0\u8054\u7cfb\u6f5c\u5728\u5ba2\u6237\u65f6\u9047\u5230\u4e86\u56f0\u96be\u3002\u63a5\u542c\u7387\u4f4e\u4e14\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u4f4e\u3002DPS.MEDIA \u54a8\u8be2\u5e76\u5efa\u8bae\u5c06.<\/p><p>\u96c6\u6210\u5230\u6d41\u7a0b\u4e2d\u3002.<\/p><p>\u4e00\u65e6\u4ece Facebook \u5e7f\u544a\u4e2d\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\uff0c\u4e00\u6761\u81ea\u52a8 Zalo \u6d88\u606f\u5c31\u4f1a\u5e26\u7740\u9879\u76ee\u7b80\u4ecb\uff08PDF\u6587\u4ef6\uff09\u53d1\u51fa\u3002\u540c\u65f6\uff0c\u53d1\u9001\u5305\u542b\u8be6\u7ec6\u4ef7\u683c\u8868\u7684\u7535\u5b50\u90ae\u4ef6\u3002\u7ed3\u679c\uff1a\u54cd\u5e94\u7387\u589e\u52a0\u4e86 45%\u3002\u5ba2\u6237\u611f\u53d7\u5230\u4e86\u4e13\u4e1a\u4e14\u5feb\u901f\u7684\u670d\u52a1\u3002.<\/p><h3>\u901a\u8fc7 Zalo \u53d1\u9001\u6587\u4ef6\u8ba9\u5ba2\u6237\u5728\u624b\u673a\u4e0a\u5c31\u80fd\u7acb\u5373\u67e5\u770b\uff0c\u975e\u5e38\u65b9\u4fbf\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u7535\u5b50\u90ae\u4ef6\u5e2e\u52a9\u4ed6\u4eec\u5b58\u50a8\u8d44\u6599\u4ee5\u4fbf\u5728\u7535\u8111\u4e0a\u66f4\u4ed4\u7ec6\u5730\u53c2\u8003\u3002\u8fd9\u79cd\u9ed8\u5951\u7684\u914d\u5408\u4e3a\u8be5\u9879\u76ee\u5e26\u6765\u4e86\u521b\u7eaa\u5f55\u7684\u6536\u5165\u3002<\/h3><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u76ee\u6807<\/th>\n<th>Zalo OA \u4e0e\u7535\u5b50\u90ae\u4ef6\u89d2\u8272\u5206\u914d\u8868<\/th>\n<th>\u4e3b\u6e20\u9053 (Primary)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8f85\u52a9\u6e20\u9053 (Support)<\/td>\n<td>\u53d1\u9001 OTP\/\u9a8c\u8bc1\u7801<\/td>\n<td>Zalo OA (ZNS)<\/td>\n<\/tr>\n<tr>\n<td>\u77ed\u4fe1\/\u7535\u5b50\u90ae\u4ef6<\/td>\n<td>Zalo OA<\/td>\n<td>\u7535\u5b50\u90ae\u4ef6<\/td>\n<\/tr>\n<tr>\n<td>\u8ba2\u5355\u901a\u77e5<\/td>\n<td>\u7535\u5b50\u90ae\u4ef6<\/td>\n<td>Zalo OA<\/td>\n<\/tr>\n<tr>\n<td>\u552e\u540e\u5173\u6000<\/td>\n<td>Zalo OA<\/td>\n<td>\u7535\u5b50\u90ae\u4ef6<\/td>\n<\/tr>\n<tr>\n<td>\u53d1\u9001\u6587\u4ef6\/\u7535\u5b50\u4e66<\/td>\n<td>\u7535\u5b50\u90ae\u4ef6<\/td>\n<td>\u6bcf\u5468\u65b0\u95fb\u7a3f<\/td>\n<\/tr>\n<tr>\n<td>Zalo OA (\u53d1\u9001\u6458\u8981\u94fe\u63a5)<\/td>\n<td>Zalo OA<\/td>\n<td>\u4e0d\u5efa\u8bae<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h2>\u9650\u65f6\u62a2\u8d2d\/\u9ec4\u91d1\u65f6\u95f4<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/5-bi-quyet-toi-uu-hoa-zalo-oa-de-dat-hieu-qua-cao-nhat_dpsmedia.png\" alt=\"\u9650\u65f6\u62a2\u8d2d\/\u9ec4\u91d1\u65f6\u95f4\" title=\"\"><\/p><p>5. \u4f18\u5316 Zalo OA \u4ee5\u8fbe\u5230\u6700\u9ad8\u6548\u7387\u7684\u79d8\u8bc0 <strong>Zalo OA<\/strong> \u62e5\u6709.<\/p><h3>\u8d26\u53f7\u662f\u4e0d\u591f\u7684\u3002\u60a8\u9700\u8981\u77e5\u9053\u5982\u4f55\u806a\u660e\u5730\u8fd0\u8425\u5b83\u3002\u8bb8\u591a\u4f01\u4e1a\u5efa\u7acb OA \u540e\u5c31\u6401\u7f6e\u4e00\u65c1\u6216\u8086\u610f\u8f70\u70b8\uff0c\u5bfc\u81f4\u88ab\u5ba2\u6237\u5c4f\u853d\u3002\u4ee5\u4e0b\u662f\u5145\u5206\u5229\u7528\u8be5\u6e20\u9053\u7684\u5b9d\u8d35\u79d8\u8bc0\u3002\u201c<\/h3><p>\u6784\u5efa\u201cZalo \u98ce\u683c\u201d\u6807\u51c6\u5185\u5bb9.<\/p><p>Zalo \u4e0a\u7684\u5185\u5bb9\u9700\u8981\u7b80\u77ed\u3001\u7cbe\u7ec3\u5e76\u76f4\u5954\u4e3b\u9898\u3002\u7528\u6237\u5728\u624b\u673a\u5c0f\u5c4f\u5e55\u4e0a\u9605\u8bfb\u6d88\u606f\uff0c\u4ed6\u4eec\u6ca1\u6709\u8010\u5fc3\u770b\u5197\u957f\u7684\u6bb5\u843d\u3002\u8bf7\u4f7f\u7528\u56fe\u6807\u6765\u7a81\u51fa\u91cd\u8981\u4fe1\u606f\u3002\u914d\u56fe\u5fc5\u987b\u6e05\u6670\u3001\u5438\u775b\u4e14\u7b26\u5408\u89c4\u5b9a\u5c3a\u5bf8\u3002.<\/p><p>Broadcast \u6d88\u606f\u7684\u6807\u9898\u6781\u5176\u91cd\u8981\u3002\u5b83\u51b3\u5b9a\u4e86\u5ba2\u6237\u662f\u5426\u4f1a\u70b9\u51fb\u67e5\u770b\u3002\u8bf7\u4f7f\u7528\u80fd\u591f\u6fc0\u53d1\u597d\u5947\u5fc3\u6216\u76f4\u51fb\u5229\u76ca\u7684\u8bcd\u8bed\u3002\u4f8b\u5982\uff1a\u201c\u7acb\u5373\u9886\u5956\u201d\u3001\u201c\u4ec5\u9650\u4eca\u65e5 50% \u4f18\u60e0\u201d\u3001\u201c\u7d27\u6025\u901a\u77e5\u201d\u3002.<\/p><h3>\u522b\u5fd8\u4e86\u6e05\u6670\u7684\u547c\u5401\u884c\u52a8 (CTA)\u3002\u60a8\u5e0c\u671b\u5ba2\u6237\u9605\u8bfb\u540e\u505a\u4ec0\u4e48\uff1f\u70b9\u51fb\u94fe\u63a5\u3001\u62e8\u6253\u70ed\u7ebf\u8fd8\u662f\u7acb\u5373\u804a\u5929\uff1f\u8bf7\u5c06\u6309\u94ae\u653e\u5728\u6700\u65b9\u4fbf\u7684\u4f4d\u7f6e\u3002\u4e00\u4e2a\u597d\u7684 CTA \u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u70b9\u51fb\u7387\u3002<\/h3><p>\u806a\u660e\u5229\u7528 Zalo ZNS \u529f\u80fd.<\/p><p>Zalo ZNS \u662f\u53d1\u9001\u5ba2\u6237\u670d\u52a1\u901a\u77e5\u7684\u5f3a\u529b\u5de5\u5177\u3002\u7279\u522b\u4e4b\u5904\u5728\u4e8e\u5b83\u751a\u81f3\u53ef\u4ee5\u53d1\u9001\u7ed9\u5c1a\u672a\u5173\u6ce8\u60a8 OA \u7684\u4eba\uff0c\u53ea\u8981\u60a8\u6709\u4ed6\u4eec\u7684\u7535\u8bdd\u53f7\u7801\u3002\u8fd9\u662f\u91cd\u65b0\u89e6\u8fbe\u8001\u5ba2\u6237\u7684\u7edd\u4f73\u65b9\u5f0f\u3002.<\/p><p>\u7136\u800c\uff0cZNS \u7684\u5185\u5bb9\u5ba1\u6838\u975e\u5e38\u4e25\u683c\u3002\u60a8\u4e0d\u80fd\u53d1\u9001\u9732\u9aa8\u7684\u5e7f\u544a\u5185\u5bb9\u3002\u8bf7\u5de7\u5999\u5730\u5c06\u8425\u9500\u4fe1\u606f\u878d\u5165\u5230\u4fbf\u6377\u901a\u77e5\u4e2d\u3002\u4f8b\u5982\uff1a\u201c\u60a8\u7684\u8ba2\u5355\u6b63\u5728\u914d\u9001\u4e2d\u3002\u70b9\u51fb\u6b64\u5904\u67e5\u770b\u66f4\u591a\u914d\u4ef6\u4ea7\u54c1\u201d\u3002 <em><a href=\"https:\/\/www.microsoft.com\/vi-vn\/security\/business\/security-101\/what-is-data-security\" rel=\"nofollow noopener\" target=\"_blank\">\u5728\u4f7f\u7528 ZNS \u65f6\uff0c\u9075\u5b88<\/a><\/em> \u6570\u636e\u5b89\u5168\u539f\u5219.<\/p><h3>\u662f\u5f3a\u5236\u6027\u7684\u3002\u8bf7\u786e\u4fdd\u60a8\u5c06\u5ba2\u6237\u6570\u636e\u7528\u4e8e\u6b63\u786e\u76ee\u7684\u5e76\u83b7\u5f97\u4e86\u4ed6\u4eec\u7684\u540c\u610f\u3002\u8fd9\u6709\u52a9\u4e8e\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u58f0\u8a89\u3002<\/h3><p>\u5ba2\u6237\u7ba1\u7406\u4e0e\u5206\u7c7b (Tagging) <strong>Zalo OA<\/strong> \u4e0d\u8981\u5bf9\u6240\u6709\u5ba2\u6237\u4e00\u89c6\u540c\u4ec1\u3002\u5229\u7528.<\/p><p>\u7684\u6807\u7b7e (Tag) \u529f\u80fd\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7c7b\u3002\u4f8b\u5982\uff1a\u65b0\u5ba2\u6237\u3001VIP\u5ba2\u6237\u3001\u5df2\u8d2d\u5ba2\u6237\u3001\u54a8\u8be2\u4e2d\u5ba2\u6237\u3002\u8fd9\u6709\u52a9\u4e8e\u60a8\u4e3a\u6bcf\u4e2a\u7fa4\u4f53\u53d1\u9001\u5408\u9002\u7684\u5185\u5bb9\u3002.<\/p><h3>\u5206\u7c7b\u8d8a\u8be6\u7ec6\uff0c\u6210\u4ea4\u53ef\u80fd\u6027\u8d8a\u9ad8\u3002\u60a8\u53ef\u4ee5\u4e3a VIP \u5ba2\u6237\u7fa4\u4f53\u53d1\u9001\u4e13\u5c5e\u56de\u9988\u6d3b\u52a8\u3002\u6216\u8005\u4e3a\u5c1a\u672a\u8d2d\u4e70\u7684\u65b0\u5ba2\u6237\u7fa4\u4f53\u53d1\u9001\u89c1\u9762\u4f18\u60e0\u5238\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u8ba9\u5ba2\u6237\u611f\u5230\u53d7\u5230\u4e86\u7279\u522b\u5173\u6ce8\u3002<\/h3><ul>\n<li><strong>\u505a Zalo \u8425\u9500\u65f6\u9700\u8981\u907f\u514d\u7684\u9519\u8bef<\/strong> \u6d88\u606f\u8f70\u70b8\uff1a.<\/li>\n<li><strong>\u77ed\u65f6\u95f4\u5185\u53d1\u9001\u8fc7\u591a\u6d88\u606f\u5bfc\u81f4\u5ba2\u6237\u53cd\u611f\u5e76\u5c4f\u853d OA\u3002<\/strong> \u5185\u5bb9\u67af\u71e5\uff1a.<\/li>\n<li><strong>\u53ea\u53d1\u9001\u5e7f\u544a\u6d88\u606f\uff0c\u800c\u6ca1\u6709\u6709\u7528\u7684\u8d44\u8baf\u6216\u5a31\u4e50\u5185\u5bb9\u3002<\/strong> \u54cd\u5e94\u7f13\u6162\uff1a.<\/li>\n<li><strong>\u8ba9\u5ba2\u6237\u5728\u804a\u5929\u6846\u7b49\u5f85\u592a\u4e45\uff0c\u9519\u5931\u9500\u552e\u673a\u4f1a\u3002<\/strong> \u672a\u4f18\u5316\u56fe\u7247\uff1a.<\/li>\n<li><strong>\u53d1\u9001\u6a21\u7cca\u3001\u7834\u788e\u6216\u88ab\u5207\u6389\u91cd\u8981\u5185\u5bb9\u7684\u56fe\u7247\u3002<\/strong> \u5ffd\u7565\u6570\u636e\uff1a.<\/li>\n<\/ul><h3>\u4e0d\u8ddf\u8e2a\u62a5\u544a\u6307\u6807\u4ee5\u603b\u7ed3\u7ecf\u9a8c\u548c\u8c03\u6574\u6218\u7565\u3002<\/h3><p>\u5982\u4f55\u8861\u91cf Zalo OA \u6d3b\u52a8\u6548\u679c.<\/p><p>Zalo \u63d0\u4f9b\u4e86\u76f8\u5f53\u8be6\u7ec6\u7684\u62a5\u544a\u7cfb\u7edf\u3002\u60a8\u9700\u8981\u5173\u6ce8\u4ee5\u4e0b\u6307\u6807\uff1a\u65b0\u589e\u5173\u6ce8\u4eba\u6570\u3001\u53d6\u6d88\u5173\u6ce8\u4eba\u6570\u3001\u6587\u7ae0\u67e5\u770b\u7387\u3001\u83dc\u5355\u70b9\u51fb\u7387\u3002\u8fd9\u4e9b\u6570\u5b57\u53cd\u6620\u4e86 OA \u6e20\u9053\u7684\u5065\u5eb7\u72b6\u51b5\u3002.<\/p><blockquote>\n<p><strong>\u7279\u522b\u5730\uff0c\u8bf7\u8ddf\u8e2a\u5ba2\u6237\u7684\u4e3b\u52a8\u804a\u5929\u6d88\u606f\u6570\u91cf\u3002\u8fd9\u662f\u4f53\u73b0\u771f\u5b9e\u5173\u6ce8\u7a0b\u5ea6\u7684\u6700\u91cd\u8981\u6307\u6807\u3002\u5982\u679c\u8be5\u6307\u6807\u4e0a\u5347\uff0c\u8bc1\u660e\u60a8\u7684\u5185\u5bb9\u6b63\u671d\u7740\u6b63\u786e\u7684\u65b9\u5411\u53d1\u5c55\u3002<\/strong> DPS.MEDIA \u63d0\u793a\uff1a.<\/p>\n<\/blockquote><h2>\u603b\u7ed3<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/ket-luan_dpsmedia.png\" alt=\"\u603b\u7ed3\" title=\"\"><\/p><p>\u8bf7\u7ecf\u5e38\u5728 Zalo \u4e0a\u7ec4\u7ec7\u5c0f\u6e38\u620f\uff0c\u4ee5\u589e\u52a0\u4e92\u52a8\u5e76\u81ea\u7136\u5730\u5438\u5f15\u65b0\u5173\u6ce8\u8005\u3002 <strong>Zalo OA<\/strong> \u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e4b\u95f4\u7684\u7ade\u4e89\u6ca1\u6709\u7edd\u5bf9\u7684\u8d62\u5bb6\u3002\u6bcf\u4e2a\u6e20\u9053\u90fd\u6709\u9002\u5408\u4e0d\u540c\u4e1a\u52a1\u76ee\u6807\u7684\u72ec\u7279\u4f18\u52bf\u3002\u7136\u800c\uff0c\u5728\u76ee\u524d\u7684\u8d8a\u5357\u5e02\u573a\uff0cZalo OA \u5728 B2C \u548c\u5373\u65f6\u5ba2\u6237\u670d\u52a1\u9886\u57df\u5360\u636e\u4e86\u660e\u663e\u4f18\u52bf\u3002.<\/p><p>\u4e3a\u4e86\u4f18\u5316\u6536\u5165\uff0c\u4f01\u4e1a\u4e0d\u5e94\u5b8c\u5168\u5254\u9664\u4efb\u4f55\u6e20\u9053\u3002\u76f8\u53cd\uff0c\u5e94\u6784\u5efa\u4e00\u4e2a <em><a href=\"https:\/\/dps.media\/zh\/%e6%80%bb%e4%bd%93%e8%90%a5%e9%94%80%e8%ae%a1%e5%88%92%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e6%9e%84%e5%bb%ba%e5%92%8c%e5%8f%91%e5%b1%95\/\">\u6574\u4f53\u8425\u9500\u6218\u7565<\/a><\/em> \u5c06 Zalo \u548c\u7535\u5b50\u90ae\u4ef6\u667a\u80fd\u7ed3\u5408\u3002\u4f7f\u7528 Zalo \u8fdb\u884c\u5feb\u901f\u51fa\u51fb\uff0c\u5feb\u901f\u6210\u4ea4\u3002\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8fdb\u884c\u6df1\u5ea6\u57f9\u80b2\u5e76\u5efa\u7acb\u5fe0\u8bda\u5ea6\u3002.<\/p><h3>\u4e3b\u8981\u8981\u70b9\u9700\u8bb0\u4f4f\uff1a<\/h3><ul>\n<li><strong>Zalo OA<\/strong> \u662f\u76ee\u524d\u63a5\u89e6\u8d8a\u5357\u5ba2\u6237\u6700\u6709\u6548\u7684\u6e20\u9053\uff0c\u62e5\u6709\u5353\u8d8a\u7684\u6d88\u606f\u6253\u5f00\u7387\u3002.<\/li>\n<li>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5728 B2B \u548c\u4fe1\u606f\u5b58\u50a8\u4e2d\u4f9d\u7136\u626e\u6f14\u91cd\u8981\u89d2\u8272\uff0c\u4f46\u9700\u8981\u4f18\u8d28\u7684\u5185\u5bb9\u7b56\u7565\u4ee5\u907f\u514d\u5783\u573e\u90ae\u4ef6\u3002.<\/li>\n<li>\u7ed3\u5408\u591a\u6e20\u9053 (Omnichannel) \u662f\u4e0d\u5bb9\u9519\u5931\u5ba2\u6237\u63a5\u89e6\u70b9\u7684\u5fc5\u7136\u8d8b\u52bf\u3002.<\/li>\n<li>\u5229\u7528\u81ea\u52a8\u5316\u529f\u80fd\uff08\u804a\u5929\u673a\u5668\u4eba\u3001ZNS\u3001\u81ea\u52a8\u5316\u90ae\u4ef6\uff09\u4ee5\u8282\u7701\u4eba\u529b\u5e76\u63d0\u9ad8\u6548\u7387\u3002.<\/li>\n<li>\u59cb\u7ec8\u8861\u91cf\u3001\u5206\u6790\u6570\u636e\u5e76\u4f18\u5316\u5185\u5bb9\uff0c\u4ee5\u7b26\u5408\u5ba2\u6237\u53e3\u5473\u3002.<\/li>\n<\/ul><p>\u60a8\u51c6\u5907\u597d\u901a\u8fc7\u5168\u65b9\u4f4d\u7684\u6570\u5b57\u8425\u9500\u6218\u7565\u6765\u7206\u53d1\u9500\u91cf\u4e86\u5417\uff1f\u4e0d\u8981\u5728\u8fd9\u573a\u6280\u672f\u7ade\u8d5b\u4e2d\u88ab\u5bf9\u624b\u7529\u5728\u8eab\u540e\u3002\u4eca\u5929\u5c31\u5f00\u59cb\u91cd\u65b0\u5ba1\u89c6\u60a8\u7684\u6e20\u9053\u7cfb\u7edf\u5427\u3002.<\/p><p>\u5982\u679c\u60a8\u9700\u8981\u4e00\u4e2a\u53ef\u9760\u7684\u5408\u4f5c\u4f19\u4f34\u6765\u6784\u5efa\u548c\u8fd0\u8425\u4e13\u4e1a\u7684 <strong>Zalo OA<\/strong> \u7cfb\u7edf\uff0c\u8bf7\u7acb\u5373\u8054\u7cfb DPS.MEDIA\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u56e2\u961f\u968f\u65f6\u51c6\u5907\u4f34\u60a8\u5f81\u670d\u5e02\u573a\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok%e5%88%9b%e4%bd%9c%e8%80%85%e5%b8%82%e5%9c%ba-%e5%a6%82%e4%bd%95%e4%b8%8e%e5%bd%b1%e5%93%8d%e8%80%85%e8%bf%9e%e6%8e%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u521b\u4f5c\u8005\u5e02\u573a\uff1a\u5982\u4f55\u4e0e\u7f51\u7ea2\u8fde\u63a5<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%94%a8%e6%89%8b%e6%9c%ba%e6%8b%8d%e6%91%84%e6%bc%82%e4%ba%ae%e6%b0%91%e5%ae%bf%e7%9a%84%e6%8a%80%e5%b7%a7%ef%bc%8c%e4%b8%8d%e9%9c%80%e8%a6%81%e6%91%84%e5%bd%b1%e5%b8%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u65e0\u9700\u6444\u5f71\u5e08\uff0c\u7528\u624b\u673a\u62cd\u6444\u7f8e\u4e3d\u6c11\u5bbf\u7167\u7247\u7684\u79d8\u8bc0<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%ba%8c%e7%bb%b4%e7%a0%81%e6%94%af%e4%bb%98-%e9%93%b6%e8%a1%8c-agribank-bidv-vietcombank-vietinbank-%e5%bf%ab%e9%80%9f%e6%94%af%e4%bb%98\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u94f6\u884c\u4e8c\u7ef4\u7801\u652f\u4ed8\uff1aAgribank\u3001BIDV\u3001Vietcombank\u3001Vietinbank \u5feb\u901f\u652f\u4ed8<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%98%af%e5%90%a6%e5%ba%94%e8%af%a5%e4%bd%bf%e7%94%a87%e4%b8%aa%e6%a1%86%e6%9e%b6%e7%ae%a1%e7%90%86%e8%bd%af%e4%bb%b6%ef%bc%9f%e5%bb%ba%e8%ae%ae%e7%9a%84%e7%bb%93%e6%9e%9c%e3%80%82\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u662f\u5426\u5e94\u8be5\u4f7f\u75287\u6b3e\u5371\u673a\u7ba1\u7406\u8f6f\u4ef6\uff1f\uff08\u7ed3\u679c\u4e0e\u5efa\u8bae\uff09<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/buff-don-ao-shopee-bi-quyet-tang-doanh-so-hieu-qua-cho-nguoi-ban\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee\u865a\u62df\u8ba2\u5355Buff\uff1a\u5356\u5bb6\u6709\u6548\u63d0\u5347\u9500\u552e\u989d\u7684\u79d8\u8bc0<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%bb%ba%e8%ae%be%e7%8b%ac%e7%89%b9%e6%9c%89%e6%84%8f%e4%b9%89%e7%9a%84%e8%b6%8a%e5%8d%97%e6%95%99%e5%b8%88%e8%8a%8211%e6%9c%8820%e6%97%a5%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u6253\u9020\u72ec\u7279\u4e14\u6709\u610f\u4e49\u7684\u8d8a\u5357\u6559\u5e08\u828211\u670820\u65e5\u8425\u9500\u6d3b\u52a8<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Zalo OA \u6b63\u5728\u6539\u53d8\u8d8a\u5357\u7684\u8425\u9500\u6e38\u620f\u89c4\u5219\u3002\u63a2\u7d22 5 \u4e2a\u7406\u7531\uff0c\u4e3a\u4ec0\u4e48 Zalo OA \u5728\u63a8\u52a8\u9500\u552e\u548c\u7559\u4f4f\u5ba2\u6237\u65b9\u9762\u4f18\u4e8e\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002.<\/p>","protected":false},"author":0,"featured_media":36012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,85,86],"tags":[],"class_list":["post-36391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email-marketing","category-zalo-marketing"],"acf":[],"rankmath_keywords":{"primary":"Zalo OA, Zalo Official Account, Email Marketing hi\u1ec7u qu\u1ea3, Zalo Marketing, So s\u00e1nh Zalo v\u00e0 Email","secondary":["Zalo Official Account","Email Marketing hi\u1ec7u qu\u1ea3","Zalo Marketing","So s\u00e1nh Zalo v\u00e0 Email"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"Zalo OA, Zalo Official Account, Email Marketing hi\u1ec7u qu\u1ea3, Zalo Marketing, So s\u00e1nh Zalo v\u00e0 Email","seo_keywords":{"primary":"Zalo OA, Zalo Official Account, Email Marketing hi\u1ec7u qu\u1ea3, Zalo Marketing, So s\u00e1nh Zalo v\u00e0 Email","secondary":["Zalo Official Account","Email Marketing hi\u1ec7u qu\u1ea3","Zalo Marketing","So s\u00e1nh Zalo v\u00e0 Email"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=36391"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36391\/revisions"}],"predecessor-version":[{"id":36397,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36391\/revisions\/36397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/36012"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=36391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=36391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=36391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}