{"id":36259,"date":"2026-01-29T11:05:41","date_gmt":"2026-01-29T04:05:41","guid":{"rendered":"https:\/\/dps.media\/tai-sao-video-quang-cao-dep-khong-ban-duoc-hang\/"},"modified":"2026-01-29T11:06:34","modified_gmt":"2026-01-29T04:06:34","slug":"translations%e4%b8%ba%e4%bb%80%e4%b9%88%e8%a7%86%e9%a2%91%e5%b9%bf%e5%91%8a%e6%bc%82%e4%ba%ae%e5%8d%b4%e5%8d%96%e4%b8%8d%e4%ba%86%e8%b4%a7","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/translations%e4%b8%ba%e4%bb%80%e4%b9%88%e8%a7%86%e9%a2%91%e5%b9%bf%e5%91%8a%e6%bc%82%e4%ba%ae%e5%8d%b4%e5%8d%96%e4%b8%8d%e4%ba%86%e8%b4%a7\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u4f60\u7684\u5e7f\u544a\u89c6\u9891\u5f88\u7f8e\u5374\u5356\u4e0d\u52a8\u8d27\uff1f8\u5e74\u5236\u4f5c\u4eba\u89c6\u89d2"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u6b63\u5728\u6210\u4e3a\u73b0\u4ee3\u6570\u5b57\u8425\u9500\u7ade\u8d5b\u4e2d\u7684\u7ec8\u6781\u6b66\u5668\u3002\u7136\u800c\uff0c\u76ee\u524d\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u4e3b\u90fd\u9762\u4e34\u7740\u4e00\u4e2a\u4ee4\u4eba\u5fc3\u75db\u7684\u6096\u8bba\u3002\u90a3\u5c31\u662f\u4f60\u6295\u5165\u4e86\u6570\u5343\u4e07\u751a\u81f3\u6570\u4ebf\u8d8a\u5357\u76fe\u6765\u5236\u4f5c\u4e00\u6bb5\u7cbe\u7f8e\u7edd\u4f26\u3001\u8fbe\u5230\u7535\u5f71\u6c34\u51c6\u7684\u89c6\u9891\u3002.<\/p><p>\u4f46\u7ed3\u679c\u5374\u662f\u9500\u552e\u989d\u4e3a\u96f6\u3002\u64ad\u653e\u91cf\u53ef\u80fd\u5f88\u9ad8\uff0c\u8d5e\u7f8e\u53ef\u80fd\u5f88\u591a\uff0c\u4f46\u8ba2\u5355\u5374\u5be5\u5be5\u65e0\u51e0\u3002\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u8fd9\u79cd\u77db\u76fe\uff1f\u7f8e\u611f\u771f\u7684\u662f\u51b3\u5b9a\u8d2d\u4e70\u884c\u4e3a\u7684\u5173\u952e\u56e0\u7d20\u5417\uff1f<\/p><p>\u6839\u636e <strong><a href=\"https:\/\/advertisingvietnam.com\/diem-ten-6-xu-huong-video-marketing-noi-bat-trong-nam-2024-p24073\" rel=\"nofollow noopener\" target=\"_blank\">2024\u5e74\u89c6\u9891\u8d8b\u52bf\u62a5\u544a<\/a><\/strong>, \uff0c\u7528\u6237\u5bf9\u7eaf\u5e7f\u544a\u5185\u5bb9\u7684\u6311\u5254\u7a0b\u5ea6\u65e5\u76ca\u589e\u52a0\u3002\u4ed6\u4eec\u6bcf\u5929\u6d4f\u89c8\u6570\u767e\u6761\u5185\u5bb9\uff0c\u53ea\u4f1a\u5728\u90a3\u4e9b\u771f\u6b63\u80fd\u5e26\u6765\u4ef7\u503c\u6216\u5f3a\u70c8\u60c5\u611f\u7684\u5185\u5bb9\u4e0a\u505c\u7559\u3002.<\/p><p>\u51ed\u501f\u81ea2017\u5e74\u4ee5\u6765\u5728 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"788\">DPS.MEDIA<\/a>, \u7684\u5b9e\u6218\u7ecf\u9a8c\uff0c\u6211\u89c1\u8bc1\u4e86\u8bb8\u591a\u4ec5\u4ec5\u56e0\u4e3a\u8fc7\u5ea6\u6ce8\u91cd\u5f62\u5f0f\u800c\u5ffd\u7565\u9500\u552e\u6838\u5fc3\u800c\u5931\u8d25\u7684\u8425\u9500\u6d3b\u52a8\u3002\u672c\u6587\u5c06\u63ed\u9732\u90a3\u4e9b\u5bfc\u81f4\u4f60\u7684 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u201c\u91d1\u7389\u5176\u5916\u2019\u5374\u201d\u8d25\u7d6e\u5176\u4e2d\u2019\u7684\u81f4\u547d\u9519\u8bef\u3002.<\/p><h2>1. \u89c6\u9891\u5e7f\u544a\u8fc7\u5ea6\u5173\u6ce8\u6280\u672f\u800c\u5ffd\u7565\u4e86\u5ba2\u6237\u201c\u6d1e\u5bdf\u201d (Insight)<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/1-video-quang-cao-qua-tap-trung-vao-ky-thuat-ma-quen-di-insight-khach-hang_dpsmedia.png\" alt=\"\u89c6\u9891\u5e7f\u544a\" title=\"\"><\/p><p>\u5236\u4f5c\u516c\u53f8\u548c\u4f01\u4e1a\u6700\u5e38\u89c1\u7684\u9519\u8bef\u662f\u8fc7\u5ea6\u8ff7\u604b\u6444\u5f71\u548c\u526a\u8f91\u6280\u672f\u3002\u6211\u4eec\u7ecf\u5e38\u9677\u5165\u9009\u62e9 8K \u6444\u50cf\u673a\u3001\u597d\u83b1\u575e\u6807\u51c6\u706f\u5149\u6216\u4ee4\u4eba\u773c\u82b1\u7f2d\u4e71\u7684\u8f6c\u573a\u6548\u679c\u4e2d\u3002\u7136\u800c\uff0c\u5ba2\u6237\u8d2d\u4e70\u4ea7\u54c1\u5e76\u4e0d\u662f\u56e0\u4e3a\u4f60\u7684\u89c6\u9891\u6e05\u6670\uff0c\u800c\u662f\u56e0\u4e3a\u4f60\u89e3\u51b3\u4e86\u4ed6\u4eec\u7684\u75db\u70b9\u3002.<\/p><h3>\u89c6\u9891\u5e7f\u544a\u4e2d\u2018\u5b8c\u7f8e\u2019\u7684\u9677\u9631<\/h3><p>\u4e00\u4e2a <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u8fc7\u4e8e\u7cbe\u96d5\u7ec6\u7422\u6709\u65f6\u53cd\u800c\u4f1a\u4e0e\u89c2\u4f17\u4ea7\u751f\u8ddd\u79bb\u611f\u3002\u5728 TikTok \u548c Reels \u65f6\u4ee3\uff0c\u771f\u5b9e\u6027 (Authenticity) \u6b63\u5728\u5d1b\u8d77\u3002\u8fc7\u4e8e\u534e\u4e3d\u7684\u89c6\u9891\u53ef\u80fd\u4f1a\u8ba9\u7528\u6237\u611f\u89c9\u5230\u201c\u8fd9\u662f\u5e7f\u544a\u201d\uff0c\u5e76\u7acb\u5373\u53cd\u5c04\u6027\u5730\u5237\u8d70\u3002.<\/p><p>DPS.MEDIA \u7684\u4e13\u5bb6\u7ecf\u5e38\u5efa\u8bae\u5ba2\u6237\uff1a\u201c\u4e0d\u8981\u8bd5\u56fe\u7528\u7535\u5f71\u8d28\u611f\u6765\u5356\u6742\u724c\u9762\u971c\u201d\u3002\u8bed\u5883\u7684\u5951\u5408\u5ea6\u8fdc\u6bd4\u6280\u672f\u8d28\u91cf\u91cd\u8981\u3002\u4e00\u6bb5\u7528\u624b\u673a\u62cd\u6444\u4f46\u51fb\u4e2d\u5fc3\u7406\u7684\u89c6\u9891\uff0c\u5176\u5e26\u6765\u7684\u9500\u552e\u989d\u53ef\u80fd\u662f\u8017\u8d44\u6570\u5341\u4ebf\u4f46\u5185\u5bb9\u7a7a\u6d1e\u7684 TVC \u7684 10 \u500d\u3002.<\/p><p>\u73b0\u5728\u7684\u5ba2\u6237\u6bd4\u6211\u4eec\u60f3\u8c61\u7684\u66f4\u806a\u660e\u3002\u4ed6\u4eec\u80fd\u5206\u8fa8\u51fa\u4ec0\u4e48\u662f\u6f14\u51fa\u6765\u7684\uff0c\u4ec0\u4e48\u662f\u771f\u5b9e\u7684\u4f53\u9a8c\u3002\u5f53\u6280\u672f\u538b\u5012\u5185\u5bb9\u65f6\uff0c\u9500\u552e\u4fe1\u606f\u5c31\u4f1a\u88ab\u63a9\u76d6\u3002\u89c2\u4f17\u53ea\u8bb0\u5f97\u201c\u89c6\u9891\u771f\u6f02\u4eae\u201d\uff0c\u5374\u4e0d\u8bb0\u5f97\u4f60\u5356\u7684\u662f\u4ec0\u4e48\u3002.<\/p><h3>\u7f3a\u4e4f\u5bf9\u75db\u70b9 (Pain Point) \u7684\u7406\u89e3<\/h3><p>\u6bcf\u4e00\u4e2a\u6210\u529f\u7684 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u90fd\u5fc5\u987b\u59cb\u4e8e\u654f\u9510\u7684\u6d1e\u5bdf\u3002\u5982\u679c\u4f60\u6ca1\u6709\u89e6\u53ca\u5ba2\u6237\u7684\u201c\u75db\u5904\u201d\uff0c\u6240\u6709\u7684\u89c6\u89c9\u52aa\u529b\u90fd\u662f\u5f92\u52b3\u7684\u3002\u6d1e\u5bdf\u4e0d\u662f\u4f60\u8ba4\u4e3a\u7684\uff0c\u800c\u662f\u5ba2\u6237\u771f\u5b9e\u611f\u53d7\u5230\u7684\u3002.<\/p><p>\u4f8b\u5982\uff0c\u4e0e\u5176\u62cd\u6444\u5b8f\u5927\u7684\u5de5\u5382\u573a\u666f\uff08\u5ba2\u6237\u5f88\u5c11\u5173\u5fc3\uff09\uff0c\u4e0d\u5982\u62cd\u6444\u4e00\u4e2a\u5fd9\u788c\u7684\u6bcd\u4eb2\u56e0\u4e3a\u4f60\u7684\u4ea7\u54c1\u80fd\u5728 5 \u5206\u949f\u5185\u89e3\u51b3\u5b69\u5b50\u7684\u7528\u9910\u95ee\u9898\u800c\u611f\u5230\u5f00\u5fc3\u7684\u573a\u666f\u3002\u90a3\u624d\u662f\u80fd\u5356\u8d27\u7684\u4e1c\u897f\u3002.<\/p><p>DPS.MEDIA \u5bf9 500 \u4e2a\u8425\u9500\u6d3b\u52a8\u7684\u8c03\u7814\u663e\u793a\uff0c\u4e13\u6ce8\u4e8e\u5b9e\u9645\u89e3\u51b3\u65b9\u6848\u7684\u89c6\u9891\u8f6c\u5316\u7387\u6bd4\u4e13\u6ce8\u4e8e\u5c55\u793a\u529f\u80fd\u7684\u89c6\u9891\u9ad8\u51fa 40%\u3002\u8bf7\u8bf4\u5ba2\u6237\u7684\u8bed\u8a00\uff0c\u4e0d\u8981\u8bf4\u7535\u5f71\u4eba\u7684\u8bed\u8a00\u3002.<\/p><h3>\u5bf9\u6bd4\u8868\uff1a\u827a\u672f\u601d\u7ef4 vs \u9500\u552e\u601d\u7ef4<\/h3><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u827a\u672f\u601d\u7ef4 (Production)<\/th>\n<th>\u9500\u552e\u601d\u7ef4 (Marketing)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e3b\u8981\u76ee\u6807<\/td>\n<td>\u7f8e\u89c2\u3001\u5370\u8c61\u6df1\u523b\u3001\u827a\u672f\u611f<\/td>\n<td>\u4e0b\u5355\u3001\u8f6c\u5316\u3001\u6295\u8d44\u56de\u62a5\u7387 (ROI)<\/td>\n<\/tr>\n<tr>\n<td>\u811a\u672c<\/td>\n<td>\u9690\u55bb\u591a\u3001\u5929\u9a6c\u884c\u7a7a<\/td>\n<td>\u76f4\u63a5\u3001\u51fb\u4e2d\u75db\u70b9<\/td>\n<\/tr>\n<tr>\n<td>\u8282\u594f<\/td>\n<td>\u7f13\u6162\u3001\u4eab\u53d7<\/td>\n<td>\u5feb\u901f\u3001\u7d27\u51d1\u3001\u7559\u5b58<\/td>\n<\/tr>\n<tr>\n<td>\u58f0\u97f3<\/td>\n<td>\u60a0\u626c\u7684\u80cc\u666f\u97f3\u4e50<\/td>\n<td>\u50ac\u7720\u5f0f\u7684\u65c1\u767d\u3001\u5f3a\u529b\u97f3\u6548<\/td>\n<\/tr>\n<tr>\n<td>\u7ed3\u679c<\/td>\n<td>\u89c2\u4f17\u8d5e\u53f9<\/td>\n<td>\u89c2\u4f17\u7acb\u5373\u70b9\u51fb\u8d2d\u4e70<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>\u7ed9\u4f01\u4e1a\u7684\u5efa\u8bae<\/h3><p>\u8bf7\u4ece\u5e02\u573a\u7814\u7a76\u5f00\u59cb\u4f60\u7684\u751f\u4ea7\u6d41\u7a0b <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \uff0c\u800c\u4e0d\u662f\u4ece\u9009\u62e9\u6444\u50cf\u673a\u5f00\u59cb\u3002\u5728\u95ee\u201c\u8fd9\u4e2a\u955c\u5934\u7f8e\u5417\uff1f\u201d\u4e4b\u524d\uff0c\u5148\u95ee\uff1a\u201c\u6211\u7684\u5ba2\u6237\u9047\u5230\u4e86\u4ec0\u4e48\u95ee\u9898\uff1f\u201d\u3002\u8fd9\u79cd\u601d\u7ef4\u4e0a\u7684\u8f6c\u53d8\u5c06\u4e3a\u4f60\u8282\u7701\u6570\u5341\u4ebf\u6d6a\u8d39\u7684\u6210\u672c\u3002.<\/p><h2>2. \u89c6\u9891\u5e7f\u544a\u811a\u672c\u5728\u524d 3 \u79d2\u7f3a\u4e4f\u5438\u5f15\u7559\u5b58\u7684\u201c\u94a9\u5b50\u201d (Hook)<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/2-kich-ban-video-quang-cao-thieu-hook-giu-chan-trong-3-giay-dau_dpsmedia.png\" alt=\"\" title=\"\"><\/p><p>\u5728\u6570\u5b57\u8425\u9500\u7684\u4e16\u754c\u91cc\uff0c\u6211\u4eec\u751f\u6d3b\u5728\u6ce8\u610f\u529b\u7ecf\u6d4e\u4e2d\u3002\u4f60\u53ea\u6709\u4e0d\u5230 3 \u79d2\u7684\u65f6\u95f4\u6765\u5f15\u5bfc\u89c2\u4f17\u4e0d\u5237\u8d70\u3002\u5982\u679c\u4f60\u7684 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u4ee5\u516c\u53f8 Logo \u65cb\u8f6c\u6216\u6f2b\u957f\u7684\u65e0\u4eba\u673a\u822a\u62cd\u5f00\u573a\uff0c\u90a3\u4e48\u4f60\u5728\u8d77\u8dd1\u7ebf\u4e0a\u5c31\u5df2\u7ecf\u5931\u8d25\u4e86\u3002.<\/p><h3>\u751f\u6b7b 3 \u79d2\u89c4\u5219<\/h3><p>\u4e3a\u4ec0\u4e48\u524d 3 \u79d2\u5982\u6b64\u91cd\u8981\uff1f\u56e0\u4e3a\u7528\u6237\u7684\u6ed1\u52a8\u884c\u4e3a\u662f\u65e0\u610f\u8bc6\u7684\u3002\u4ed6\u4eec\u7684\u5927\u8111\u88ab\u7f16\u7a0b\u4e3a\u8fc7\u6ee4\u6389\u65e0\u804a\u6216\u5e7f\u544a\u6c14\u606f\u6d53\u539a\u7684\u5185\u5bb9\u3002\u4e00\u4e2a\u6709\u6548\u7684 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u5fc5\u987b\u7acb\u5373\u7ed9\u4e88\u5fc3\u7406\u4e00\u51fb\u3002.<\/p><p>\u94a9\u5b50 (Hook) \u53ef\u4ee5\u662f\u4e00\u4e2a\u9707\u60ca\u7684\u95ee\u9898\u3001\u4e00\u4e2a\u5947\u7279\u7684\u753b\u9762\u6216\u4e00\u4e2a\u5927\u80c6\u7684\u65ad\u8a00\u3002\u76ee\u6807\u662f\u4e2d\u65ad\u89c2\u4f17\u7684\u601d\u7ef4\u6d41 (Pattern Interrupt)\u3002\u5982\u679c\u505a\u4e0d\u5230\u8fd9\u4e00\u70b9\uff0c\u540e\u9762\u7684\u5185\u5bb9\u65e0\u8bba\u591a\u4e48\u7cbe\u5f69\uff0c\u4e5f\u6ca1\u4eba\u770b\u3002.<\/p><p>\u6839\u636e\u793e\u4ea4\u5e73\u53f0\u7684\u6570\u636e\u7edf\u8ba1\uff0c\u5982\u679c\u524d 3 \u79d2\u4e0d\u5438\u5f15\u4eba\uff0c65% \u7684\u89c2\u4f17\u4f1a\u79bb\u5f00\u3002\u8fd9\u662f\u4e00\u4e2a\u53d1\u4eba\u6df1\u7701\u7684\u6570\u636e\uff0c\u8feb\u4f7f\u5e7f\u544a\u5546\u6539\u53d8\u4f20\u7edf\u7684\u53d9\u4e8b\u65b9\u5f0f\u3002.<\/p><h3>\u89c6\u9891\u5e7f\u544a\u4e2d\u5e38\u89c1\u7684\u94a9\u5b50\u7c7b\u578b<\/h3><ul>\n<li><strong>\u58f0\u97f3\u94a9\u5b50\uff1a<\/strong> \u5947\u602a\u7684\u58f0\u97f3\u3001\u6d41\u884c\u7684\u53f0\u8bcd\u6216\u7d27\u4fc3\u7684\u97f3\u4e50\u7acb\u5373\u54cd\u8d77\u3002.<\/li>\n<li><strong>\u89c6\u89c9\u94a9\u5b50\uff1a<\/strong> \u4ee4\u4eba\u9707\u60ca\u7684\u5bf9\u6bd4\u7ed3\u679c (Before\/After)\u3001\u95ee\u9898\u7684\u7f29\u653e\u8fd1\u666f\uff08\u4f8b\u5982\uff1a\u75d8\u75d8\u3001\u6c61\u6e0d\uff09\u3002.<\/li>\n<li><strong>\u95ee\u9898\u94a9\u5b50\uff1a<\/strong> \u201c\u4f60\u662f\u5426\u5728\u2026\u2026\u4e0a\u6d6a\u8d39\u94b1\uff1f\u201d\uff0c\u201c\u4e3a\u4ec0\u4e48 90% \u7684\u7528\u6237\u5728\u2026\u2026\u65f6\u4f1a\u72af\u9519\uff1f\u201d<\/li>\n<li><strong>\u5426\u5b9a\u94a9\u5b50\uff1a<\/strong> \u201c\u5982\u679c\u4f60\u4e0d\u77e5\u9053\u4ee5\u4e0b\u5185\u5bb9\uff0c\u8bf7\u4e0d\u8981\u8d2d\u4e70\u6b64\u4ea7\u54c1\u2026\u2026\u201d<\/li>\n<li><strong>\u6570\u5b57\u94a9\u5b50\uff1a<\/strong> \u201c\u6bcf\u5929\u5de5\u4f5c 2 \u5c0f\u65f6\uff0c\u6708\u5165 1 \u4ebf\u2026\u2026\u201d<\/li>\n<\/ul><h3>\u6709\u6548\u4e0e\u5931\u8d25\u94a9\u5b50\u7684\u5b9e\u9645\u6848\u4f8b<\/h3><p><strong>\u5931\u8d25\u6848\u4f8b\uff1a<\/strong> \u4e00\u4e2a\u670d\u88c5\u54c1\u724c\u4ee5\u6a21\u7279\u5728\u516c\u56ed\u91cc\u60a0\u95f2\u6563\u6b65\u3001\u8f7b\u67d4\u7684\u94a2\u7434\u80cc\u666f\u97f3\u5f00\u573a\u3002Logo \u7f13\u7f13\u51fa\u73b0\u3002\u7ed3\u679c\uff1a\u89c2\u4f17\u5728 1.5 \u79d2\u540e\u5237\u8d70\uff0c\u56e0\u4e3a\u4ee5\u4e3a\u662f\u98ce\u666f\u89c6\u9891\u6216\u8005\u89c9\u5f97\u592a\u65e0\u804a\u3002 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u6210\u529f\u6848\u4f8b\uff1a.<\/p><p><strong>\u540c\u4e00\u4e2a\u54c1\u724c\uff0c\u4f46\u5c06\u5f00\u5934\u6539\u4e3a\u4e00\u4e2a\u5973\u5b69\u526a\u70c2\u65e7\u88d9\u5b50\uff0c\u6362\u4e0a\u65b0\u88d9\u5b50\u5e76\u9732\u51fa\u707f\u70c2\u7b11\u5bb9\uff0c\u914d\u4e0a\u5927\u53f7\u6587\u5b57\uff1a\u2018\u7acb\u5373\u6254\u6389\u8fd9\u4e9b\u8fc7\u65f6\u7684\u8863\u670d\uff01\u2019\u3002\u7ed3\u679c\uff1a\u89c6\u9891\u5b8c\u6574\u89c2\u770b\u7387\u589e\u957f\u4e86 300%\u3002<\/strong> \u5236\u4f5c\u7247\u5934 (Intro) \u65f6\u5e38\u89c1\u7684\u9519\u8bef.<\/p><h3>\u8bb8\u591a\u4f01\u4e1a\u559c\u6b22\u5728\u6bcf\u4e2a<\/h3><p>\u5f00\u5934\u52a0\u5165\u516c\u53f8\u4ecb\u7ecd\u3002\u8fd9\u662f 90 \u5e74\u4ee3\u7535\u89c6\u5e7f\u544a\u7684\u601d\u7ef4\u3002\u5728 Facebook \u6216 TikTok \u4e0a\uff0c\u6ca1\u4eba\u5173\u5fc3\u4f60\u662f\u8c01\uff0c\u76f4\u5230\u4ed6\u4eec\u77e5\u9053\u4f60\u80fd\u5e2e\u4ed6\u4eec\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\u3002\u8bf7\u628a Logo \u7247\u5934\u653e\u5728\u6700\u540e\uff0c\u6216\u8005\u5e72\u8106\u53bb\u6389\u5b83\u3002 <strong>\u89c6\u9891\u5e7f\u544a<\/strong>. \u53e6\u4e00\u4e2a\u7ecf\u5178\u9519\u8bef\u662f\u2018\u4e00\u62db\u9c9c\u5403\u904d\u5929\u2019 (One size fits all) \u601d\u7ef4\u3002\u4f60\u5236\u4f5c\u4e86\u4e00\u4e2a 16:9\uff08\u6a2a\u5c4f\uff09\u7684 TVC\uff0c\u7136\u540e\u539f\u5c01\u4e0d\u52a8\u5730\u53d1\u5230 TikTok\u3001Reels \u6216 Shorts \u4e0a\u3002\u8fd9\u662f\u5728\u4e0d\u4ea7\u751f\u4efb\u4f55\u6548\u679c\u7684\u60c5\u51b5\u4e0b\u70e7\u6389\u5e7f\u544a\u8d39\u6700\u5feb\u7684\u65b9\u6cd5\u3002.<\/p><h2>3. \u5e7f\u544a\u89c6\u9891\u672a\u9488\u5bf9\u6bcf\u4e2a\u5e73\u53f0\u4f18\u5316<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/3-video-quang-cao-khong-duoc-toi-uu-hoa-cho-tung-nen-tang_dpsmedia.png\" alt=\"3. \u5e7f\u544a\u89c6\u9891\u672a\u9488\u5bf9\u6bcf\u4e2a\u5e73\u53f0\u4f18\u5316\" title=\"\"><\/p><p>\u5185\u5bb9\u6d88\u8d39\u884c\u4e3a\u7684\u5dee\u5f02.<\/p><h3>\u6bcf\u4e2a\u5e73\u53f0\u90fd\u6709\u81ea\u5df1\u7684\u2018\u8bed\u8a00\u2019\u3002TikTok \u504f\u597d\u5feb\u901f\u3001\u6709\u8da3\u3001\u751f\u6d3b\u5316\u548c\u7ad6\u5c4f (9:16)\u3002YouTube \u5219\u4f18\u5148\u8003\u8651\u6df1\u5ea6\u3001\u9ad8\u8d28\u91cf\u548c\u6a2a\u5c4f\u5185\u5bb9 (16:9)\u3002Facebook \u591a\u6837\u5316\uff0c\u4f46\u6b63\u65b9\u5f62 (1:1) \u6216\u7ad6\u5c4f (4:5) \u5728\u79fb\u52a8\u7aef\u901a\u5e38\u6700\u6709\u6548\u3002<\/h3><p>\u5f53\u4f60\u628a\u4e00\u4e2a 16:9 \u7535\u5f71\u6807\u51c6\u7684.<\/p><p>\u653e\u5728 TikTok \u4e0a\u65f6\uff0c\u663e\u793a\u90e8\u5206\u4f1a\u7f29\u5728\u5c4f\u5e55\u4e2d\u95f4\u3002\u4e0a\u4e0b\u4e24\u4e2a\u9ed1\u5757\u4f1a\u4ea7\u751f\u758f\u79bb\u611f\u548c\u4e0d\u4e13\u4e1a\u611f\u3002\u7528\u6237\u4f53\u9a8c\u4f1a\u4e25\u91cd\u4e0b\u964d\u3002 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> DPS.MEDIA \u4e13\u5bb6\u5efa\u8bae\u4f01\u4e1a\u4ece\u4e00\u5f00\u59cb\u5c31\u4ee5\u591a\u5e73\u53f0\u601d\u7ef4\u62cd\u6444\u7d20\u6750\u3002\u786e\u4fdd\u753b\u9762\u53ef\u4ee5\u88c1\u526a\u6210\u7ad6\u5411\u548c\u6a2a\u5411\uff0c\u800c\u4e0d\u4e22\u5931\u91cd\u8981\u7ec6\u8282\u3002.<\/p><p>\u58f0\u97f3\u548c\u5b57\u5e55\u95ee\u9898.<\/p><h3>\u5728 Facebook \u4e0a\uff0c85% \u7684\u7528\u6237\u5728\u9759\u97f3\u6a21\u5f0f\u4e0b\u89c2\u770b\u89c6\u9891\u3002\u5982\u679c\u4f60\u7684<\/h3><p>\u5b8c\u5168\u4f9d\u8d56\u5bf9\u767d\u800c\u6ca1\u6709\u5b57\u5e55 (Subtitle) \u6216\u8bf4\u660e\u6587\u5b57\uff0c\u4f60\u5c06\u9519\u8fc7 85% \u7684\u6f5c\u5728\u5ba2\u6237\u3002 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u76f8\u53cd\uff0c\u5728 TikTok \u4e0a\uff0c\u58f0\u97f3\u662f\u7075\u9b42\u3002\u4f7f\u7528\u70ed\u95e8\u97f3\u4e50\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7684\u89c6\u9891\u83b7\u5f97\u7b97\u6cd5\u7684\u5f3a\u529b\u63a8\u8350\u3002\u4e0d\u4e86\u89e3\u6bcf\u4e2a\u5e73\u53f0\u7684\u73a9\u6cd5\u4f1a\u8ba9\u4f60\u7684\u89c6\u9891\u53d8\u5f97\u683c\u683c\u4e0d\u5165\u4e14\u6548\u7387\u4f4e\u4e0b\u3002.<\/p><p>\u89c6\u9891\u5e7f\u544a\u4f18\u5316\u6280\u672f\u53c2\u6570\u8868.<\/p><h3>\u7279\u6b8a\u8981\u6c42<\/h3><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5e73\u53f0<\/th>\n<th>\u5bbd\u9ad8\u6bd4<\/th>\n<th>\u6700\u4f73\u65f6\u957f<\/th>\n<th>1:1 \u6216 4:5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook Feed<\/td>\n<td>15 \u2013 60 \u79d2<\/td>\n<td>\u5fc5\u987b\u6709\u5b57\u5e55\/\u6587\u5b57<\/td>\n<td>9:16 (\u5168\u5c4f)<\/td>\n<\/tr>\n<tr>\n<td>TikTok \/ Reels<\/td>\n<td>\u8282\u594f\u5feb\u3001\u70ed\u95e8\u97f3\u4e50\u3001\u6587\u5b57\u5728\u5b89\u5168\u533a<\/td>\n<td>\u7ec6\u8282\u51b3\u5b9a\u4e13\u4e1a\u611f...<\/td>\n<td>5\u79d2\u621615\u79d2\u540e\u53ef\u8df3\u8fc7<\/td>\n<\/tr>\n<tr>\n<td>YouTube Ads<\/td>\n<td>16:9<\/td>\n<td>\u524d 5 \u79d2\u6709\u6781\u5f3a\u7684\u94a9\u5b50<\/td>\n<td>16:9 \u6216 1:1<\/td>\n<\/tr>\n<tr>\n<td>Zalo\u5e7f\u544a<\/td>\n<td>\u7b80\u77ed\uff0c30\u79d2\u4ee5\u4e0b<\/td>\n<td>\u6587\u4ef6\u4f53\u79ef\u8f7b\uff0c\u52a0\u8f7d\u5feb<\/td>\n<td>\u4f18\u5316\u5b89\u5168\u533a (Safe Zone)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>\u4e00\u4e2a\u521d\u7ea7\u4f46\u5f88\u591a\u4eba\u72af\u7684\u6280\u672f\u9519\u8bef\u662f\uff0c\u5c06\u6587\u5b57\u6216\u91cd\u8981\u56fe\u50cf\u653e\u5728\u88ab\u5e94\u7528\u6309\u94ae\uff08\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u3001\u6807\u9898\uff09\u906e\u6321\u7684\u4f4d\u7f6e\u3002\u5728<\/h3><p>\u4e2d\uff0c\u5982\u679c\u2018\u7acb\u5373\u8d2d\u4e70\u2019\u6309\u94ae\u6216\u7535\u8bdd\u53f7\u7801\u88ab\u906e\u4f4f\u4e86\uff0c\u4f60\u5c31\u662f\u5728\u81ea\u65ad\u8d22\u8def\u3002 <strong>\u89c6\u9891\u5e7f\u544a<\/strong>, \u4f60\u6709\u4e00\u6bb5\u7cbe\u7f8e\u7684\u89c6\u9891\uff0c\u5185\u5bb9\u5f88\u597d\uff0c\u5ba2\u6237\u770b\u5b8c\u4e86\u89c6\u9891\u2026\u2026\u7136\u540e\u4ed6\u4eec\u5237\u5230\u4e86\u4e0b\u4e00\u6bb5\u3002\u4e3a\u4ec0\u4e48\uff1f\u56e0\u4e3a\u4f60\u6ca1\u544a\u8bc9\u4ed6\u4eec\u8be5\u505a\u4ec0\u4e48\u3002\u7f3a\u4e4f\u884c\u52a8\u53f7\u53ec (CTA) \u662f\u5bfc\u81f4\u8f6c\u5316\u7387\u4f4e\u8ff7\u7684\u9996\u8981\u539f\u56e0\u3002.<\/p><h2>4. \u5e7f\u544a\u89c6\u9891\u7f3a\u5c11\u6e05\u6670\u7684\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/4-video-quang-cao-thieu-loi-keu-goi-hanh-dong-cta-ro-rang_dpsmedia.png\" alt=\"4. \u5e7f\u544a\u89c6\u9891\u7f3a\u5c11\u6e05\u6670\u7684\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09\" title=\"\"><\/p><p>\u88ab\u52a8\u884c\u4e3a\u5fc3\u7406.<\/p><h3>\u89c6\u9891\u89c2\u4f17\u901a\u5e38\u5904\u4e8e\u88ab\u52a8\u72b6\u6001\u3002\u4ed6\u4eec\u9700\u8981\u4e00\u4e2a\u76f4\u63a5\u3001\u660e\u786e\u7684\u547d\u4ee4\u6765\u6267\u884c\u4e0b\u4e00\u6b65\u64cd\u4f5c\u3002\u6c38\u8fdc\u4e0d\u8981\u5047\u8bbe\u5ba2\u6237\u4f1a\u81ea\u5df1\u77e5\u9053\u5982\u4f55\u5bfb\u627e\u8d2d\u4e70\u94fe\u63a5\u6216\u5982\u4f55\u8054\u7cfb\u4f60\u3002<\/h3><p>\u6709\u6548\u7684.<\/p><p>\u4e00\u4e2a <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u5fc5\u987b\u5f15\u5bfc\u89c2\u4f17\u5230\u8fbe\u6700\u7ec8\u76ee\u7684\u5730\u3002\u4f60\u60f3\u8981\u4ed6\u4eec\u505a\u4ec0\u4e48\uff1f\u7acb\u5373\u8d2d\u4e70\uff1f\u6ce8\u518c\u54a8\u8be2\uff1f\u8fd8\u662f\u7b80\u5355\u7684\u7559\u8a00\u8bc4\u8bba\uff1f\u8bf7\u679c\u65ad\u5730\u8bf4\u51fa\u6765\u3002.<\/p><p>\u6839\u636e <strong><a href=\"https:\/\/vi.wikipedia.org\/wiki\/Qu%E1%BA%A3ng_c%C3%A1o_tr%E1%BB%B1c_tuy%E1%BA%BFn\" rel=\"nofollow noopener\" target=\"_blank\">\u5728\u7ebf\u5e7f\u544a\u89c4\u5219<\/a><\/strong>, \uff0cCTA \u4e0d\u5e94\u53ea\u51fa\u73b0\u5728\u89c6\u9891\u672b\u5c3e\u3002\u5728\u89c6\u9891\u4e2d\u95f4\u5de7\u5999\u5730\u91cd\u590d\u5b83\uff0c\u6216\u8005\u5c06\u5176\u56fa\u5b9a\u5728\u5c4f\u5e55\u4e0a\uff08\u9488\u5bf9\u76f4\u64ad\u6216\u957f\u89c6\u9891\uff09\u3002.<\/p><h3>\u8bbe\u7f6e\u6709\u6548 CTA \u7684\u7b56\u7565<\/h3><ul>\n<li><strong>\u5f3a\u529b\u52a8\u8bcd\uff1a<\/strong> \u4f7f\u7528\u5177\u6709\u50ac\u4fc3\u6027\u7684\u8bcd\u8bed\uff0c\u5982\u201c\u7acb\u5373\u9886\u53d6\u4f18\u60e0\u201d\u3001\u201c\u7acb\u5373\u62e5\u6709\u201d\u3001\u201c\u4e0d\u8981\u9519\u8fc7\u201d\u3002.<\/li>\n<li><strong>\u5236\u9020\u7a00\u7f3a\u611f\uff1a<\/strong> \u201c\u4ec5\u5269\u6700\u540e 10 \u4e2a\u540d\u989d\u201d\u3001\u201c\u4f18\u60e0\u5728 24 \u5c0f\u65f6\u540e\u7ed3\u675f\u201d\u3002.<\/li>\n<li><strong>\u884c\u52a8\u4f34\u968f\u5229\u76ca\uff1a<\/strong> \u201c\u70b9\u51fb\u53d1\u9001\u6d88\u606f\u4ee5\u83b7\u53d6\u514d\u8d39\u7535\u5b50\u4e66\u201d\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8bf4\u201c\u53d1\u9001\u6d88\u606f\u201d\u3002.<\/li>\n<li><strong>\u76f4\u89c2\u5f15\u5bfc\uff1a<\/strong> \u4f7f\u7528\u7bad\u5934\u6307\u5411\u6309\u94ae\uff0c\u6216\u6a21\u62df\u9f20\u6807\u70b9\u51fb\u64cd\u4f5c\u7684\u56fe\u50cf\u3002.<\/li>\n<\/ul><h3>CTA \u6539\u53d8\u7684\u4f8b\u5b50<\/h3><p><strong>\u4e4b\u524d\uff1a<\/strong> \u4ee5 Logo \u548c\u5728\u5c4f\u5e55\u4e0a\u6eda\u52a8\u7684\u70ed\u7ebf\u7535\u8bdd\u7ed3\u675f\u89c6\u9891\u3002\u5ba2\u6237\u5fc5\u987b\u8bb0\u4f4f\u53f7\u7801\u6216\u6682\u505c\u89c6\u9891\u6765\u6284\u5199\u3002\u62e8\u6253\u7387\uff1a\u4f4e\u3002.<\/p><p><strong>\u9996:<\/strong> \u4ee5\u8fd9\u53e5\u8bdd\u7ed3\u675f\u89c6\u9891\uff1a\u201c\u7acb\u5373\u70b9\u51fb\u4e0b\u65b9\u7684\u201d\u53d1\u9001\u6d88\u606f\u201d\u6309\u94ae\u4ee5\u83b7\u53d6 50% \u4f18\u60e0\u5238\uff0c\u6570\u91cf\u6709\u9650\uff01\u2019\u3002\u540c\u65f6\u914d\u5408\u5411\u4e0b\u7684\u56fe\u5f62\u7bad\u5934\u3002\u6d88\u606f\u7387\uff1a\u589e\u52a0 5 \u500d\u3002.<\/p><h3>\u4e3a\u4ec0\u4e48\u8981\u6709\u591a\u4e8e\u4e00\u4e2a CTA\uff1f<\/h3><p>\u5bf9\u4e8e\u8d85\u8fc7 1 \u5206\u949f\u7684\u957f <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \uff0c\u5728 30 \u79d2\u548c 50 \u79d2\u5904\u8bbe\u7f6e CTA \u662f\u5fc5\u8981\u7684\u3002\u6709\u4e9b\u5ba2\u6237\u5728\u89c6\u9891\u8fdb\u884c\u5230\u4e00\u534a\u65f6\u5c31\u5df2\u7ecf\u88ab\u8bf4\u670d\u4e86\uff0c\u4e0d\u8981\u5f3a\u8feb\u4ed6\u4eec\u7b49\u5230\u6700\u540e\u624d\u8d2d\u4e70\u3002\u4f46\u662f\uff0c\u4e0d\u8981\u6ee5\u7528\uff0c\u4ee5\u514d\u89c6\u9891\u53d8\u6210\u5608\u6742\u7684\u83dc\u5e02\u573a\u3002.<\/p><h2>5. \u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u7f3a\u5c11\u771f\u5b9e\u6027\uff08Trust\uff09<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/5-noi-dung-video-quang-cao-thieu-tinh-xac-thuc-trust_dpsmedia.png\" alt=\"5. \u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u7f3a\u5c11\u771f\u5b9e\u6027\uff08Trust\uff09\" title=\"\"><\/p><p>\u5728\u7f51\u7edc\u8bc8\u9a97\u589e\u52a0\u7684\u80cc\u666f\u4e0b\uff0c\u4fe1\u4efb (Trust) \u662f\u6700\u5927\u7684\u969c\u788d\u3002\u5728\u7eff\u5e55\u5f71\u68da\u62cd\u6444\u3001\u6a21\u7279\u7f8e\u82e5\u5929\u4ed9\u7684\u5e7f\u544a\u89c6\u9891\uff0c\u6709\u65f6\u53cd\u800c\u4e0d\u5982\u7528\u624b\u673a\u62cd\u6444\u3001\u5e26\u70b9\u6296\u52a8\u7684\u771f\u5b9e\u4ea7\u54c1\u8bc4\u6d4b\u89c6\u9891\u53ef\u4fe1\u3002.<\/p><h3>UGC (\u7528\u6237\u751f\u6210\u5185\u5bb9) \u7684\u529b\u91cf<\/h3><p>\u76ee\u524d\u7684\u8d8b\u52bf\u662f\u4f7f\u7528\u7528\u6237\u751f\u6210\u5185\u5bb9 (UGC)\u3002\u5ba2\u6237\u66f4\u76f8\u4fe1\u53e6\u4e00\u4e2a\u6d88\u8d39\u8005\u7684\u8bc4\u4ef7\uff0c\u800c\u4e0d\u662f\u54c1\u724c\u7684\u627f\u8bfa\u3002. <strong>\u89c6\u9891\u5e7f\u544a<\/strong> UGC \u5f62\u5f0f\u4ea7\u751f\u4eb2\u8fd1\u611f\u3001\u5ba2\u89c2\u6027\u548c\u771f\u5b9e\u611f\u3002.<\/p><p>\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u7ecf\u5e38\u7ed3\u5408\u4e13\u4e1a\u62cd\u6444\u7684\u955c\u5934\uff08\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff09\u548c\u8001\u5ba2\u6237\u7684\u771f\u5b9e\u62cd\u6444\u955c\u5934\uff08\u5efa\u7acb\u4fe1\u4efb\uff09\u3002\u8fd9\u4e2a\u516c\u5f0f\u6709\u52a9\u4e8e\u5e73\u8861\u4e70\u5bb6\u7684\u611f\u6027\u4e0e\u7406\u6027\u3002.<\/p><h3>\u89c6\u9891\u4e2d\u7684\u201c\u793e\u4ea4\u8bc1\u660e\u201d (Social Proof) \u5143\u7d20<\/h3><p>\u4e0d\u8981\u53ea\u8bf4\u4f60\u7684\u4ea7\u54c1\u597d\u3002\u8ba9\u4ed6\u4eec\u770b\u5230\u522b\u4eba\u7528\u5f97\u6709\u591a\u597d\u3002\u5c06\u53cd\u9988\u3001\u56de\u590d\u6d88\u606f\u3001\u771f\u5b9e\u5ba2\u6237\u7684\u5bf9\u6bd4\u56fe\u878d\u5165\u5230 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u4e2d\u662f\u6781\u5f3a\u7684\u4fc3\u5355\u65b9\u5f0f\u3002.<\/p><p>\u751a\u81f3\uff0c\u516c\u5f00\u4e00\u4e9b\u5fae\u5c0f\uff08\u4f46\u53ef\u63a5\u53d7\uff09\u7684\u4e0d\u5b8c\u7f8e\u70b9\u6709\u65f6\u53cd\u800c\u4f1a\u589e\u52a0\u8bf4\u670d\u529b\u3002\u4f8b\u5982\uff1a\u201c\u8fd9\u4e2a\u4ea7\u54c1\u7b2c\u4e00\u6b21\u4f7f\u7528\u6709\u70b9\u96be\uff0c\u4f46\u4e60\u60ef\u540e\u4f60\u4f1a\u7231\u4e0a\u5b83\u201d\u3002\u8bda\u5b9e\u603b\u662f\u5907\u53d7\u63a8\u5d07\u3002.<\/p><h3>\u5206\u6790\u8868\uff1a\u5b98\u65b9\u89c6\u9891 vs \u5ba2\u6237\u89c6\u9891<\/h3><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u7279\u70b9<\/th>\n<th>\u5b98\u65b9\u89c6\u9891 (Brand Video)<\/th>\n<th>\u5ba2\u6237\u89c6\u9891 (UGC)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u56fe\u7247\u8d28\u91cf<\/td>\n<td>\u9ad8\u7aef\u3001\u4e13\u4e1a<\/td>\n<td>\u63a5\u5730\u6c14\u3001\u771f\u5b9e<\/td>\n<\/tr>\n<tr>\n<td>\u811a\u672c<\/td>\n<td>\u504f\u5411 PR\u3001\u8425\u9500<\/td>\n<td>\u4e2a\u4eba\u611f\u53d7\u3001\u81ea\u7136<\/td>\n<\/tr>\n<tr>\n<td>\u6709\u771f\u5b9e\u4fe1\u606f\u6765\u6e90\uff0c\u4e25\u683c\u5ba1\u6838<\/td>\n<td>\u4f4e\uff08\u89c2\u4f17\u6709\u6212\u5fc3\uff09<\/td>\n<td>\u9ad8\uff08\u6613\u4ea7\u751f\u5171\u9e23\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u751f\u4ea7\u6210\u672c<\/td>\n<td>\u9ad8\u5230\u6781\u9ad8<\/td>\n<td>\u4f4e\u6216\u514d\u8d39<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>\u5229\u4e8e\u54c1\u724c\u5851\u9020<\/td>\n<td>\u5229\u4e8e\u9500\u552e\u8f6c\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>KOLs\/KOCs \u7684\u89d2\u8272<\/h3><p>\u4f7f\u7528\u5f71\u54cd\u8005 (KOLs\/KOCs) \u662f\u4e00\u628a\u53cc\u5203\u5251\u3002\u5982\u679c\u9009\u9519\u4eba\uff0c\u4f60\u7684, <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u4f1a\u663e\u5f97\u5f88\u751f\u786c\u3002\u9009\u62e9\u7c89\u4e1d\u7fa4\u5339\u914d\u7684 KOL\uff0c\u8ba9\u4ed6\u4eec\u6839\u636e\u81ea\u5df1\u7684\u8bed\u8a00\u81ea\u7531\u521b\u4f5c\u5185\u5bb9\uff0c\u800c\u4e0d\u662f\u5f3a\u8feb\u4ed6\u4eec\u80cc\u8bf5\u7a7a\u6d1e\u7684\u811a\u672c\u3002.<\/p><h2>\u7ed3\u8bba\uff1a\u8ba9\u89c6\u9891\u5e7f\u544a\u771f\u6b63\u201c\u4ea7\u751f\u6536\u76ca\u201d<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/ket-luan-de-video-quang-cao-thuc-su-hai-ra-tien_dpsmedia.png\" alt=\"\" title=\"\"><\/p><p>\u603b\u4e4b\uff0c\u4e00\u4e2a\u6709\u6548\u7684 <strong>\u89c6\u9891\u5e7f\u544a<\/strong> \u662f\u827a\u672f\u4e0e\u884c\u4e3a\u79d1\u5b66\u7684\u548c\u8c10\u7edf\u4e00\u3002\u7f8e\u662f\u4e0d\u591f\u7684\uff0c\u5b83\u9700\u8981\u51c6\u786e\u7684\u6d1e\u5bdf\u3001\u5145\u8db3\u7684\u94a9\u5b50\u3001\u5339\u914d\u7684\u5e73\u53f0\u548c\u5f3a\u529b\u7684 CTA\u3002\u4e0d\u8981\u8ba9\u4f60\u7684\u8425\u9500\u9884\u7b97\u56e0\u4e3a\u8fd9\u4e9b\u53ef\u4ee5\u907f\u514d\u7684\u601d\u7ef4\u9519\u8bef\u800c\u5316\u4e3a\u4e4c\u6709\u3002.<\/p><p>\u4ee5\u4e0b\u662f\u4f60\u9700\u8981\u8bb0\u4f4f\u7684\u4f18\u5316\u4e0b\u6b21\u8425\u9500\u6d3b\u52a8\u7684\u6838\u5fc3\u8981\u70b9\uff1a<\/p><ul>\n<li>\u5c06\u9500\u552e\u76ee\u6807\u7f6e\u4e8e\u827a\u672f\u76ee\u6807\u4e4b\u4e0a\u3002.<\/li>\n<li>\u4e0d\u60dc\u4e00\u5207\u4ee3\u4ef7\u4f18\u5316\u524d 3 \u79d2\u4ee5\u7559\u4f4f\u89c2\u4f17\u3002.<\/li>\n<li>\u6839\u636e\u6bcf\u4e2a\u5e73\u53f0\uff08TikTok\u3001Facebook\u3001Youtube\uff09\u7684\u6807\u51c6\u683c\u5f0f\u5236\u4f5c\u89c6\u9891\u3002.<\/li>\n<li>\u59cb\u7ec8\u6709\u660e\u786e\u3001\u679c\u65ad\u7684\u884c\u52a8\u53f7\u53ec (CTA)\u3002.<\/li>\n<li>\u4f7f\u7528\u771f\u5b9e\u7d20\u6750 (UGC) \u6765\u589e\u52a0\u54c1\u724c\u4fe1\u4efb\u3002.<\/li>\n<li>\u57fa\u4e8e\u8ba2\u5355\u8861\u91cf\u6548\u679c\uff0c\u800c\u4e0d\u662f\u57fa\u4e8e\u865a\u5047\u64ad\u653e\u91cf\u3002.<\/li>\n<li>\u6301\u7eed\u8fdb\u884c A\/B \u6d4b\u8bd5\u4ee5\u627e\u5230\u83b7\u80dc\u811a\u672c\u3002.<\/li>\n<\/ul><p>\u5236\u4f5c\u89c6\u9891\u8425\u9500\u4e0d\u4ec5\u4ec5\u662f\u62ff\u8d77\u6444\u50cf\u673a\u62cd\u6444\u3002\u5b83\u9700\u8981\u4e00\u4e2a <strong><a href=\"https:\/\/dps.media\/zh\/%e6%80%bb%e4%bd%93%e8%90%a5%e9%94%80%e8%ae%a1%e5%88%92%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e6%9e%84%e5%bb%ba%e5%92%8c%e5%8f%91%e5%b1%95\/\">\u6574\u4f53\u8425\u9500\u6218\u7565<\/a><\/strong> \u7cfb\u7edf\u7684\u6d41\u7a0b\u548c\u5bf9\u5e02\u573a\u7684\u6df1\u523b\u7406\u89e3\u3002\u5982\u679c\u4f60\u5728\u4e3a\u89c6\u9891\u8425\u9500\u6d3b\u52a8\u5bfb\u627e\u6b63\u786e\u7684\u65b9\u5411\u800c\u82e6\u607c\uff0c\u8bf7\u8ba9 DPS.MEDIA \u4e0e\u4f60\u540c\u884c\u3002.<\/p><p>\u51ed\u501f\u4e30\u5bcc\u7684\u5b9e\u6218\u4e13\u5bb6\u56e2\u961f\uff0c\u6211\u4eec\u968f\u65f6\u51c6\u5907\u5e2e\u52a9\u4f60\u5c06\u521b\u610f\u8f6c\u5316\u4e3a\u5b9e\u9645\u9500\u552e\u989d\u3002\u4e0d\u8981\u72b9\u8c6b\uff0c\u7acb\u5373\u8054\u7cfb\u6211\u4eec\uff0c\u4e3a\u4f60\u7684\u4f01\u4e1a\u83b7\u53d6\u6700\u4f18\u89e3\u51b3\u65b9\u6848\uff01<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp 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\r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n    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class=\"lwrp-list-link-title-text\">TikTok\u8d2d\u7269\u5e7f\u544a\uff1a\u5728\u7ebf\u5546\u5e97\u7684\u65b0\u529f\u80fd<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e5%9c%b0%e6%96%b9seo%e4%bb%a5%e5%8f%8a%e5%ae%83%e5%a6%82%e4%bd%95%e8%bf%90%e4%bd%9c\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u672c\u5730SEO\u662f\u4ec0\u4e48\u53ca\u5176\u8fd0\u4f5c\u65b9\u5f0f\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%8b%b9%e6%9e%9c%e5%b0%86%e5%9c%a89%e6%9c%8810%e6%97%a5%e4%b8%be%e5%8a%9e%e4%bb%a4%e4%ba%ba%e6%83%8a%e5%8f%b9%e7%9a%84%e6%b4%bb%e5%8a%a8\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u82f9\u679c\u5c06\u4e8e9\u670810\u65e5\u4e3e\u529e\u201cAwe Dropping\u201d\u6d3b\u52a8\uff0c\u5f15\u4eba\u5165\u80dc<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container 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href=\"https:\/\/dps.media\/zh\/tiktok%e5%b9%bf%e5%91%8a%e4%bc%98%e5%8c%96%ef%bc%9a%e6%9c%89%e6%95%88%e9%99%8d%e4%bd%8ecpc%e6%88%90%e6%9c%ac%e7%9a%84%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u5e7f\u544a\u4f18\u5316\uff1a\u6709\u6548\u964d\u4f4eCPC\u6210\u672c\u7684\u65b9\u6cd5<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5e7f\u544a\u89c6\u9891\u5f88\u7f8e\u5374\u4e0d\u51fa\u5355\uff1f\u63a2\u7d228\u5e74\u7ecf\u9a8c\u4e13\u5bb6\u76847\u5927\u6838\u5fc3\u539f\u56e0\u3002\u7acb\u5373\u4f18\u5316\uff0c\u7206\u53d1\u9500\u552e\u989d\uff01\u7acb\u5373\u67e5\u770b\u3002.<\/p>","protected":false},"author":0,"featured_media":36261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635],"tags":[],"class_list":["post-36259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"rankmath_keywords":{"primary":"Video qu\u1ea3ng c\u00e1o, s\u1ea3n xu\u1ea5t video marketing, video b\u00e1n h\u00e0ng","secondary":["s\u1ea3n xu\u1ea5t video marketing","video b\u00e1n h\u00e0ng"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"Video qu\u1ea3ng 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