{"id":36250,"date":"2026-01-29T10:05:56","date_gmt":"2026-01-29T03:05:56","guid":{"rendered":"https:\/\/dps.media\/quy-trinh-san-xuat-tvc-chuyen-nghiep-toi-uu\/"},"modified":"2026-01-29T10:06:48","modified_gmt":"2026-01-29T03:06:48","slug":"quy-trinh-san-xuat-tvc-chuyen-nghiep-toi-uu","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/quy-trinh-san-xuat-tvc-chuyen-nghiep-toi-uu\/","title":{"rendered":"\u4e13\u4e1aTVC\u5236\u4f5c\u6d41\u7a0b\uff1a\u201c\u65e0\u4eba\u63d0\u53ca\u201d\u5173\u4e8e\u5b9e\u9645\u65f6\u95f4\u548c\u9884\u7b97\u7684\u4e8b"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u751f\u4ea7 <strong>TVC<\/strong> qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 l\u00e0 quay phim \u0111\u01a1n thu\u1ea7n. \u0110\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn th\u1ef1c s\u1ef1 v\u1ec1 \u00fd t\u01b0\u1edfng, th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch.<\/p><p>Nhi\u1ec1u doanh nghi\u1ec7p l\u1ea7m t\u01b0\u1edfng r\u1eb1ng ch\u1ec9 c\u1ea7n m\u1ed9t chi\u1ebfc m\u00e1y quay t\u1ed1t l\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra <strong>TVC<\/strong> ch\u1ea5t l\u01b0\u1ee3ng. Th\u1ef1c t\u1ebf kh\u1eafc nghi\u1ec7t h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n th\u1ea5y tr\u00ean m\u00e0n h\u00ecnh.<\/p><p>Theo th\u1ed1ng k\u00ea n\u0103m 2024, h\u01a1n 60% d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u01b0\u1ee3t ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn. Nguy\u00ean nh\u00e2n ch\u00ednh th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb vi\u1ec7c thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 quy tr\u00ecnh chuy\u00ean nghi\u1ec7p.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd v\u1ea1ch tr\u1ea7n nh\u1eefng g\u00f3c khu\u1ea5t trong ng\u00e0nh s\u1ea3n xu\u1ea5t phim qu\u1ea3ng c\u00e1o. Ch\u00fang t\u00f4i s\u1ebd \u0111i s\u00e2u v\u00e0o t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 \u0111\u1ec3 b\u1ea1n n\u1eafm r\u00f5.<\/p><p>B\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch ki\u1ec3m so\u00e1t d\u00f2ng ti\u1ec1n v\u00e0 ti\u1ebfn \u0111\u1ed9 hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed m\u1eadt m\u00e0 \u00edt agency n\u00e0o chia s\u1ebb chi ti\u1ebft.<\/p><h2>1. Giai \u0111o\u1ea1n Ti\u1ec1n k\u1ef3 (Pre-production): N\u1ec1n m\u00f3ng cho TVC th\u00e0nh c\u00f4ng<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/1-giai-doan-tien-ky-preproduction-nen-mong-cho-tvc-thanh-cong_dpsmedia.png\" alt=\"TVC\" title=\"\"><\/p><p>Giai \u0111o\u1ea1n ti\u1ec1n k\u1ef3 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n <strong>TVC<\/strong>. \u0110\u00e2y l\u00e0 l\u00fac m\u1ecdi \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh tr\u00ean gi\u1ea5y t\u1edd.<\/p><p>N\u1ebfu b\u1ecf qua ho\u1eb7c l\u00e0m s\u01a1 s\u00e0i b\u01b0\u1edbc n\u00e0y, r\u1ee7i ro ph\u00e1t sinh chi ph\u00ed l\u00e0 r\u1ea5t l\u1edbn. M\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft gi\u00fap \u0111o\u00e0n phim v\u1eadn h\u00e0nh tr\u01a1n tru.<\/p><p>\u6765\u81ea\u7684\u4e13\u5bb6 <strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"786\">DPS.MEDIA<\/a><\/strong> lu\u00f4n nh\u1ea5n m\u1ea1nh r\u1eb1ng ti\u1ec1n k\u1ef3 chi\u1ebfm 70% th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n. S\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng s\u1ebd gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a c\u00e1c sai s\u00f3t tr\u00ean hi\u1ec7n tr\u01b0\u1eddng.<\/p><h3>X\u00e2y d\u1ef1ng Brief v\u00e0 th\u1ea5u hi\u1ec3u Insight kh\u00e1ch h\u00e0ng<\/h3><p>\u6bcf\u4e00\u5bb6 <strong>TVC<\/strong> th\u00e0nh c\u00f4ng \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t b\u1ea3n Creative Brief chu\u1ea9n x\u00e1c. Agency c\u1ea7n hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau marketing c\u1ee7a doanh nghi\u1ec7p.<\/p><p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh sai \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3. Insight kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o s\u00e2u \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m ch\u1ea1m c\u1ea3m x\u00fac.<\/p><p>\u0110\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o c\u1ea7n ng\u1ed3i l\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ed1ng nh\u1ea5t th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i. S\u1ef1 r\u00f5 r\u00e0ng ngay t\u1eeb \u0111\u1ea7u gi\u00fap tr\u00e1nh vi\u1ec7c s\u1eeda \u0111\u1ed5i k\u1ecbch b\u1ea3n nhi\u1ec1u l\u1ea7n.<\/p><h3>L\u00ean \u00fd t\u01b0\u1edfng Concept v\u00e0 K\u1ecbch b\u1ea3n chi ti\u1ebft<\/h3><p>T\u1eeb Insight, c\u00e1c copywriter s\u1ebd ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c Concept \u0111\u1ed9c \u0111\u00e1o. M\u1ed7i Concept l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00e1c nhau \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/p><p>Sau khi ch\u1ed1t Concept, k\u1ecbch b\u1ea3n v\u0103n h\u1ecdc (Script) s\u1ebd \u0111\u01b0\u1ee3c so\u1ea1n th\u1ea3o chi ti\u1ebft. T\u1eebng l\u1eddi tho\u1ea1i, h\u00e0nh \u0111\u1ed9ng c\u1ee7a di\u1ec5n vi\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9.<\/p><p>K\u1ecbch b\u1ea3n ph\u1ea3i \u0111\u1ea3m b\u1ea3o th\u1eddi l\u01b0\u1ee3ng chu\u1ea9n (th\u01b0\u1eddng l\u00e0 15s, 30s ho\u1eb7c 60s). M\u1ed7i gi\u00e2y trong <strong>TVC<\/strong> \u0111\u1ec1u l\u00e0 ti\u1ec1n b\u1ea1c, kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p d\u01b0 th\u1eeba.<\/p><h3>V\u1ebd Storyboard v\u00e0 Shooting Board<\/h3><p>Storyboard l\u00e0 k\u1ecbch b\u1ea3n \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh h\u00f3a qua c\u00e1c n\u00e9t v\u1ebd. N\u00f3 gi\u00fap \u0111\u1ea1o di\u1ec5n v\u00e0 quay phim h\u00ecnh dung ch\u00ednh x\u00e1c g\u00f3c m\u00e1y.<\/p><p>Shooting Board s\u1ebd chi ti\u1ebft h\u01a1n v\u1ec1 k\u1ef9 thu\u1eadt, \u00e1nh s\u00e1ng v\u00e0 chuy\u1ec3n \u0111\u1ed9ng m\u00e1y. \u0110\u00e2y l\u00e0 b\u1ea3n \u0111\u1ed3 ch\u1ec9 \u0111\u01b0\u1eddng cho to\u00e0n b\u1ed9 \u00ea-k\u00edp s\u1ea3n xu\u1ea5t.<\/p><p>Vi\u1ec7c th\u1ed1ng nh\u1ea5t Storyboard gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng. \u0110i\u1ec1u n\u00e0y h\u1ea1n ch\u1ebf t\u1ed1i \u0111a tranh c\u00e3i sau khi \u0111\u00e3 b\u1ea5m m\u00e1y.<\/p><h3>Tuy\u1ec3n ch\u1ecdn di\u1ec5n vi\u00ean (Casting) ph\u00f9 h\u1ee3p<\/h3><p>Di\u1ec5n vi\u00ean l\u00e0 linh h\u1ed3n c\u1ee7a <strong>TVC<\/strong>, ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac. Vi\u1ec7c Casting c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nghi\u00eam t\u00fac v\u1edbi nhi\u1ec1u v\u00f2ng tuy\u1ec3n ch\u1ecdn.<\/p><p>Kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ch\u1ecdn ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (KOLs) n\u1ebfu ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p. Quan tr\u1ecdng l\u00e0 di\u1ec5n vi\u00ean ph\u1ea3i h\u1ee3p vai v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng di\u1ec5n xu\u1ea5t t\u1ed1t.<\/p><p>C\u1ea7n c\u00f3 ph\u01b0\u01a1ng \u00e1n di\u1ec5n vi\u00ean d\u1ef1 ph\u00f2ng cho c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ea5t kh\u1ea3 kh\u00e1ng. H\u1ee3p \u0111\u1ed3ng v\u1edbi di\u1ec5n vi\u00ean c\u0169ng c\u1ea7n quy \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 quy\u1ec1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh.<\/p><h3>Kh\u1ea3o s\u00e1t b\u1ed1i c\u1ea3nh (Location Scouting)<\/h3><p>B\u1ed1i c\u1ea3nh quay ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi k\u1ecbch b\u1ea3n v\u00e0 thu\u1eadn ti\u1ec7n cho vi\u1ec7c di chuy\u1ec3n. \u0110\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t c\u1ea7n \u0111i kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf (Recce) k\u1ef9 l\u01b0\u1ee1ng.<\/p><p>C\u1ea7n ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u00e1nh s\u00e1ng t\u1ef1 nhi\u00ean, ti\u1ebfng \u1ed3n v\u00e0 ngu\u1ed3n \u0111i\u1ec7n. Xin gi\u1ea5y ph\u00e9p quay phim t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng l\u00e0 b\u1eaft bu\u1ed9c.<\/p><p>M\u1ed9t b\u1ed1i c\u1ea3nh \u0111\u1eb9p s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed d\u1ef1ng set nh\u00e2n t\u1ea1o. Tuy nhi\u00ean, c\u1ea7n t\u00ednh to\u00e1n k\u1ef9 ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng n\u1ebfu th\u1eddi ti\u1ebft x\u1ea5u.<\/p><figure>\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5de5\u4f5c\u9879\u76ee<\/th>\n<th>\u9884\u8ba1\u65f6\u95f4<\/th>\n<th>Nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch ch\u00ednh<\/th>\n<th>\u91cd\u8981\u63d0\u793a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nghi\u00ean c\u1ee9u &amp; Brief<\/td>\n<td>3 \u2013 5 ng\u00e0y<\/td>\n<td>Account, Planner<\/td>\n<td>Th\u1ed1ng nh\u1ea5t m\u1ee5c ti\u00eau KPI<\/td>\n<\/tr>\n<tr>\n<td>S\u00e1ng t\u1ea1o Concept<\/td>\n<td>5 \u2013 7 ng\u00e0y<\/td>\n<td>\u521b\u610f\u603b\u76d1<\/td>\n<td>C\u1ea7n 2-3 ph\u01b0\u01a1ng \u00e1n<\/td>\n<\/tr>\n<tr>\n<td>K\u1ecbch b\u1ea3n &amp; Storyboard<\/td>\n<td>3 \u2013 5 ng\u00e0y<\/td>\n<td>Copywriter, Artist<\/td>\n<td>Chi ti\u1ebft t\u1eebng gi\u00e2y<\/td>\n<\/tr>\n<tr>\n<td>Casting &amp; B\u1ed1i c\u1ea3nh<\/td>\n<td>5 \u2013 10 ng\u00e0y<\/td>\n<td>Producer, Director<\/td>\n<td>K\u00fd h\u1ee3p \u0111\u1ed3ng r\u00f5 r\u00e0ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e2n s\u00e1ch tr\u1ea7n ngay t\u1eeb khi nh\u1eadn Brief \u0111\u1ec3 l\u00ean ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p.<\/li>\n<li>Lu\u00f4n y\u00eau c\u1ea7u \u0111\u1ea1o di\u1ec5n c\u00f3 b\u1ea3n Director Treatment (ph\u01b0\u01a1ng \u00e1n \u0111\u1ea1o di\u1ec5n) chi ti\u1ebft.<\/li>\n<li>Chu\u1ea9n b\u1ecb ph\u1ee5c trang, \u0111\u1ea1o c\u1ee5 (Props) k\u1ef9 l\u01b0\u1ee1ng theo t\u1eebng ph\u00e2n c\u1ea3nh c\u1ee5 th\u1ec3.<\/li>\n<li>L\u00ean l\u1ecbch quay (Call Sheet) chi ti\u1ebft \u0111\u1ebfn t\u1eebng ph\u00fat cho to\u00e0n b\u1ed9 \u00ea-k\u00edp.<\/li>\n<li>Mua b\u1ea3o hi\u1ec3m cho thi\u1ebft b\u1ecb v\u00e0 con ng\u01b0\u1eddi trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t d\u1ef1 \u00e1n.<\/li>\n<li>T\u1ed5 ch\u1ee9c h\u1ecdp Pre-production Meeting (PPM) \u0111\u1ec3 th\u1ed1ng nh\u1ea5t l\u1ea7n cu\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul><p><strong>\u5b9e\u9645\u6848\u4f8b1\uff1a<\/strong> M\u1ed9t nh\u00e3n h\u00e0ng F&amp;B \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 30% ng\u00e2n s\u00e1ch nh\u1edd ch\u1ed1t k\u1ef9 Storyboard. H\u1ecd lo\u1ea1i b\u1ecf c\u00e1c c\u1ea3nh quay ph\u1ee9c t\u1ea1p kh\u00f4ng c\u1ea7n thi\u1ebft ngay tr\u00ean gi\u1ea5y.<\/p><p><strong>\u5b9e\u9645\u6848\u4f8b2\uff1a<\/strong> \u9879\u76ee <strong>TVC<\/strong> c\u1ee7a m\u1ed9t ng\u00e2n h\u00e0ng b\u1ecb tr\u1ec5 2 tu\u1ea7n do kh\u00f4ng xin gi\u1ea5y ph\u00e9p quay phim tr\u01b0\u1edbc. \u0110o\u00e0n phim b\u1ecb \u0111\u00ecnh ch\u1ec9 quay t\u1ea1i khu v\u1ef1c trung t\u00e2m th\u00e0nh ph\u1ed1.<\/p><blockquote>\n<p><strong>\u4e13\u5bb6\u5efa\u8bae\uff1a<\/strong> \u0110\u1eebng bao gi\u1edd ti\u1ebfc th\u1eddi gian cho giai \u0111o\u1ea1n ti\u1ec1n k\u1ef3. M\u1ed9t gi\u1edd chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng s\u1ebd ti\u1ebft ki\u1ec7m cho b\u1ea1n m\u01b0\u1eddi gi\u1edd x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng tr\u00ean tr\u01b0\u1eddng quay.<\/p>\n<\/blockquote><h2>2. Giai \u0111o\u1ea1n S\u1ea3n xu\u1ea5t (Production): Hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng TVC<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/2-giai-doan-san-xuat-production-hien-thuc-hoa-y-tuong-tvc_dpsmedia.png\" alt=\"2. Giai \u0111o\u1ea1n S\u1ea3n xu\u1ea5t (Production): Hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng TVC\" title=\"\"><\/p><p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u201cch\u1ea1y \u0111ua v\u1edbi m\u1eb7t tr\u1eddi\u201d theo \u0111\u00fang ngh\u0129a \u0111en. M\u1ecdi th\u1ee9 tr\u00ean gi\u1ea5y t\u1edd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng.<\/p><p>\u00c1p l\u1ef1c th\u1eddi gian v\u00e0 chi ph\u00ed trong ng\u00e0y quay l\u00e0 c\u1ef1c k\u1ef3 l\u1edbn. M\u1ed7i gi\u1edd tr\u00f4i qua \u0111\u1ec1u ti\u00eau t\u1ed1n h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng ti\u1ec1n thu\u00ea thi\u1ebft b\u1ecb v\u00e0 nh\u00e2n s\u1ef1.<\/p><p>S\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. \u0110\u1ea1o di\u1ec5n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1ea1c tr\u01b0\u1edfng \u0111i\u1ec1u ph\u1ed1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng.<\/p><h3>Vai tr\u00f2 c\u1ee7a \u0110\u1ea1o di\u1ec5n v\u00e0 \u0110\u1ea1o di\u1ec5n h\u00ecnh \u1ea3nh (D.O.P)<\/h3><p>\u0110\u1ea1o di\u1ec5n ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u1ec9 \u0111\u1ea1o di\u1ec5n xu\u1ea5t v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u00fang \u00fd \u0111\u1ed3 ngh\u1ec7 thu\u1eadt. H\u1ecd l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng t\u1ea1i set quay.<\/p><p>D.O.P (Director of Photography) ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 \u00e1nh s\u00e1ng v\u00e0 g\u00f3c m\u00e1y. H\u1ecd quy\u1ebft \u0111\u1ecbnh t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 \u201cmood\u201d c\u1ee7a t\u1eebng khung h\u00ecnh.<\/p><p>S\u1ef1 \u0103n \u00fd gi\u1eefa \u0110\u1ea1o di\u1ec5n v\u00e0 D.O.P t\u1ea1o n\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh c\u1ee7a <strong>TVC<\/strong>. H\u1ecd c\u1ea7n trao \u0111\u1ed5i k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc m\u1ed7i c\u1ea3nh quay \u0111\u1ec3 tr\u00e1nh quay l\u1ea1i nhi\u1ec1u l\u1ea7n.<\/p><h3>Thi\u1ebft b\u1ecb quay phim v\u00e0 \u00e1nh s\u00e1ng chuy\u00ean d\u1ee5ng<\/h3><p>\u0110\u1ec3 c\u00f3 m\u1ed9t <strong>TVC<\/strong> \u0111\u1ea1t chu\u1ea9n ph\u00e1t s\u00f3ng, thi\u1ebft b\u1ecb quay ph\u1ea3i l\u00e0 lo\u1ea1i chuy\u00ean nghi\u1ec7p. C\u00e1c d\u00f2ng m\u00e1y quay nh\u01b0 ARRI Alexa hay RED th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean s\u1eed d\u1ee5ng.<\/p><p>H\u1ec7 th\u1ed1ng \u00e1nh s\u00e1ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o kh\u1ed1i v\u00e0 chi\u1ec1u s\u00e2u. \u0110\u1ed9i ng\u0169 Lighting (Gaffer) ph\u1ea3i l\u00e0m vi\u1ec7c c\u1eadt l\u1ef1c \u0111\u1ec3 setup \u00e1nh s\u00e1ng ph\u1ee9c t\u1ea1p.<\/p><p>Ngo\u00e0i ra, c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 nh\u01b0 Dolly, Gimbal, Crane gi\u00fap t\u1ea1o ra c\u00e1c c\u00fa m\u00e1y m\u01b0\u1ee3t m\u00e0. Chi ph\u00ed thu\u00ea thi\u1ebft b\u1ecb th\u01b0\u1eddng chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong ng\u00e2n s\u00e1ch.<\/p><h3>Qu\u1ea3n l\u00fd hi\u1ec7n tr\u01b0\u1eddng v\u00e0 h\u1eadu c\u1ea7n (Logistics)<\/h3><p>M\u1ed9t \u0111o\u00e0n phim <strong>TVC<\/strong> th\u01b0\u1eddng c\u00f3 t\u1eeb 30 \u0111\u1ebfn 50 nh\u00e2n s\u1ef1, th\u1eadm ch\u00ed h\u01a1n. Vi\u1ec7c lo \u0103n u\u1ed1ng, ngh\u1ec9 ng\u01a1i v\u00e0 di chuy\u1ec3n cho \u0111o\u00e0n l\u00e0 b\u00e0i to\u00e1n kh\u00f3.<\/p><p>B\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t (Production Manager) ph\u1ea3i \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 di\u1ec5n ra \u0111\u00fang l\u1ecbch tr\u00ecnh. B\u1ea5t k\u1ef3 s\u1ef1 ch\u1eadm tr\u1ec5 n\u00e0o c\u0169ng k\u00e9o theo chi ph\u00ed ph\u00e1t sinh (Overtime).<\/p><p>Vi\u1ec7c qu\u1ea3n l\u00fd r\u00e1c th\u1ea3i v\u00e0 gi\u1eef v\u1ec7 sinh t\u1ea1i b\u1ed1i c\u1ea3nh c\u0169ng r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn c\u1ee7a \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t.<\/p><h3>Ch\u1ec9 \u0111\u1ea1o ngh\u1ec7 thu\u1eadt v\u00e0 thi\u1ebft k\u1ebf b\u1ed1i c\u1ea3nh (Art Director)<\/h3><p>Art Director ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 ph\u1ea7n nh\u00ecn c\u1ee7a kh\u00f4ng gian quay. H\u1ecd s\u1eafp x\u1ebfp \u0111\u1ea1o c\u1ee5, ph\u1ed1i m\u00e0u s\u1eafc sao cho h\u00e0i h\u00f2a v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p><p>M\u1ecdi chi ti\u1ebft nh\u1ecf trong khung h\u00ecnh \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat k\u1ef9 l\u01b0\u1ee1ng. M\u1ed9t l\u1ecd hoa hay b\u1ee9c tranh treo t\u01b0\u1eddng sai l\u1ec7ch c\u0169ng c\u00f3 th\u1ec3 ph\u00e1 h\u1ecfng c\u1ea3nh quay.<\/p><p>\u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf b\u1ed1i c\u1ea3nh (Set Design) th\u01b0\u1eddng ph\u1ea3i l\u00e0m vi\u1ec7c tr\u01b0\u1edbc ng\u00e0y quay ch\u00ednh. H\u1ecd bi\u1ebfn nh\u1eefng c\u0103n ph\u00f2ng tr\u1ed1ng th\u00e0nh kh\u00f4ng gian s\u1ed1ng \u0111\u1ed9ng nh\u01b0 th\u1eadt.<\/p><h3>Thu \u00e2m hi\u1ec7n tr\u01b0\u1eddng v\u00e0 x\u1eed l\u00fd ti\u1ebfng \u1ed3n<\/h3><p>\u00c2m thanh hi\u1ec7n tr\u01b0\u1eddng t\u1ed1t gi\u00fap gi\u1ea3m t\u1ea3i c\u00f4ng vi\u1ec7c cho kh\u00e2u h\u1eadu k\u1ef3. Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch thu \u00e2m (Boom Operator) ph\u1ea3i c\u1ef1c k\u1ef3 t\u1eadp trung.<\/p><p>M\u00f4i tr\u01b0\u1eddng quay phim th\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ebfng \u1ed3n t\u1ea1p \u00e2m kh\u00f3 ki\u1ec3m so\u00e1t. Vi\u1ec7c s\u1eed d\u1ee5ng mic \u0111\u1ecbnh h\u01b0\u1edbng ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 b\u1eaft bu\u1ed9c.<\/p><p>Tuy nhi\u00ean, v\u1edbi nhi\u1ec1u <strong>TVC<\/strong>, ph\u1ea7n tho\u1ea1i s\u1ebd \u0111\u01b0\u1ee3c thu l\u1ea1i trong ph\u00f2ng thu (Dubbing). D\u00f9 v\u1eady, \u00e2m thanh hi\u1ec7n tr\u01b0\u1eddng v\u1eabn c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m tham chi\u1ebfu \u0111\u1ed3ng b\u1ed9.<\/p><ul>\n<li>Lu\u00f4n ki\u1ec3m tra th\u1ebb nh\u1edb v\u00e0 sao l\u01b0u d\u1eef li\u1ec7u (Backup) ngay t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng sau m\u1ed7i c\u1ea3nh.<\/li>\n<li>\u0110\u1ea3m b\u1ea3o di\u1ec5n vi\u00ean \u0111\u01b0\u1ee3c trang \u0111i\u1ec3m (Makeup) v\u00e0 l\u00e0m t\u00f3c \u0111\u00fang theo Concept \u0111\u00e3 duy\u1ec7t.<\/li>\n<li>C\u00f3 ph\u01b0\u01a1ng \u00e1n che ch\u1eafn thi\u1ebft b\u1ecb ngay l\u1eadp t\u1ee9c n\u1ebfu tr\u1eddi m\u01b0a b\u1ea5t ch\u1ee3t.<\/li>\n<li>S\u1eed d\u1ee5ng m\u00e0n h\u00ecnh Monitor chu\u1ea9n m\u00e0u \u0111\u1ec3 kh\u00e1ch h\u00e0ng (Client) theo d\u00f5i tr\u1ef1c ti\u1ebfp.<\/li>\n<li>Tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c quy \u0111\u1ecbnh v\u1ec1 an to\u00e0n lao \u0111\u1ed9ng \u0111i\u1ec7n \u1ea3nh.<\/li>\n<li>Ghi ch\u00e9p chi ti\u1ebft c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a t\u1eebng shot quay v\u00e0o Script Report.<\/li>\n<\/ul><p><strong>\u5b9e\u9645\u6848\u4f8b1\uff1a<\/strong> Trong m\u1ed9t <strong>TVC<\/strong> m\u1ef9 ph\u1ea9m, D.O.P \u0111\u00e3 s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt \u00e1nh s\u00e1ng Beauty Lighting ph\u1ee9c t\u1ea1p. K\u1ebft qu\u1ea3 l\u00e0 l\u00e0n da di\u1ec5n vi\u00ean m\u1ecbn m\u00e0ng t\u1ef1 nhi\u00ean m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ec9nh s\u1eeda h\u1eadu k\u1ef3 qu\u00e1 nhi\u1ec1u.<\/p><p><strong>\u5b9e\u9645\u6848\u4f8b2\uff1a<\/strong> M\u1ed9t \u0111o\u00e0n phim \u0111\u00e3 ph\u1ea3i \u0111\u1ec1n b\u00f9 50 tri\u1ec7u \u0111\u1ed3ng v\u00ec l\u00e0m h\u1ecfng s\u00e0n g\u1ed7 t\u1ea1i bi\u1ec7t th\u1ef1 thu\u00ea l\u00e0m b\u1ed1i c\u1ea3nh. \u0110\u00e2y l\u00e0 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 v\u1ec1 vi\u1ec7c b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n (Set protecting).<\/p><figure>\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>B\u1ed9 ph\u1eadn<\/th>\n<th>\u4e3b\u8981\u4efb\u52a1<\/th>\n<th>Thi\u1ebft b\u1ecb ti\u00eau bi\u1ec3u<\/th>\n<th>Y\u00eau c\u1ea7u k\u1ef9 n\u0103ng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Camera Dept<\/td>\n<td>V\u1eadn h\u00e0nh m\u00e1y quay<\/td>\n<td>ARRI, Lens Prime<\/td>\n<td>T\u01b0 duy h\u00ecnh \u1ea3nh, k\u1ef9 thu\u1eadt<\/td>\n<\/tr>\n<tr>\n<td>Lighting Dept<\/td>\n<td>Thi\u1ebft l\u1eadp \u00e1nh s\u00e1ng<\/td>\n<td>Skypanel, HMI<\/td>\n<td>Am hi\u1ec3u v\u1eadt l\u00fd \u00e1nh s\u00e1ng<\/td>\n<\/tr>\n<tr>\n<td>Art Dept<\/td>\n<td>D\u00e0n d\u1ef1ng b\u1ed1i c\u1ea3nh<\/td>\n<td>\u0110\u1ea1o c\u1ee5, Ph\u00f4ng n\u1ec1n<\/td>\n<td>Th\u1ea9m m\u1ef9, kh\u00e9o tay<\/td>\n<\/tr>\n<tr>\n<td>Sound Dept<\/td>\n<td>Thu \u00e2m hi\u1ec7n tr\u01b0\u1eddng<\/td>\n<td>Mic Boom, Recorder<\/td>\n<td>Th\u00ednh gi\u00e1c t\u1ed1t, t\u1ec9 m\u1ec9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><blockquote>\n<p><strong>\u4e13\u5bb6\u5efa\u8bae\uff1a<\/strong> H\u00e3y t\u00f4n tr\u1ecdng quy\u1ebft \u0111\u1ecbnh c\u1ee7a \u0111\u1ea1o di\u1ec5n t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng. Vi\u1ec7c kh\u00e1ch h\u00e0ng can thi\u1ec7p qu\u00e1 s\u00e2u v\u00e0o k\u1ef9 thu\u1eadt quay th\u01b0\u1eddng l\u00e0m ch\u1eadm ti\u1ebfn \u0111\u1ed9 v\u00e0 gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng ngh\u1ec7 thu\u1eadt.<\/p>\n<\/blockquote><h2>3. Giai \u0111o\u1ea1n H\u1eadu k\u1ef3 (Post-production): Ph\u00e9p m\u00e0u cho TVC ho\u00e0n ch\u1ec9nh<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/3-giai-doan-hau-ky-postproduction-phep-mau-cho-tvc-hoan-chinh_dpsmedia.png\" alt=\"3. Giai \u0111o\u1ea1n H\u1eadu k\u1ef3 (Post-production): Ph\u00e9p m\u00e0u cho TVC ho\u00e0n ch\u1ec9nh\" title=\"\"><\/p><p>H\u1eadu k\u1ef3 l\u00e0 n\u01a1i c\u00e1c m\u1ea3nh gh\u00e9p r\u1eddi r\u1ea1c \u0111\u01b0\u1ee3c l\u1eafp r\u00e1p th\u00e0nh m\u1ed9t t\u00e1c ph\u1ea9m ho\u00e0n ch\u1ec9nh. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 s\u1ef1 ki\u00ean nh\u1eabn nh\u1ea5t.<\/p><p>Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 h\u1eadu k\u1ef3 ch\u1ec9 l\u00e0 c\u1eaft gh\u00e9p \u0111\u01a1n gi\u1ea3n. Th\u1ef1c t\u1ebf, n\u00f3 bao g\u1ed3m h\u00e0ng lo\u1ea1t c\u00f4ng \u0111o\u1ea1n ph\u1ee9c t\u1ea1p \u0111\u00f2i h\u1ecfi k\u1ef9 thu\u1eadt cao.<\/p><p>C\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i cho ph\u00e9p t\u1ea1o ra nh\u1eefng hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh kinh ng\u1ea1c. Tuy nhi\u00ean, n\u00f3 kh\u00f4ng th\u1ec3 c\u1ee9u v\u00e3n nh\u1eefng l\u1ed7i sai nghi\u00eam tr\u1ecdng t\u1eeb kh\u00e2u ti\u1ec1n k\u1ef3.<\/p><h3>D\u1ef1ng phim (Offline Editing) v\u00e0 k\u1ec3 chuy\u1ec7n<\/h3><p>Editor s\u1ebd l\u1ef1a ch\u1ecdn nh\u1eefng source quay t\u1ed1t nh\u1ea5t \u0111\u1ec3 gh\u00e9p n\u1ed1i th\u00e0nh c\u00e2u chuy\u1ec7n. B\u1ea3n d\u1ef1ng th\u00f4 (Offline) t\u1eadp trung v\u00e0o n\u1ed9i dung v\u00e0 nh\u1ecbp \u0111i\u1ec7u.<\/p><p>Giai \u0111o\u1ea1n n\u00e0y quy\u1ebft \u0111\u1ecbnh c\u1ea5u tr\u00fac v\u00e0 c\u1ea3m x\u00fac c\u1ee7a <strong>TVC<\/strong>. Editor ph\u1ea3i c\u00f3 t\u01b0 duy k\u1ec3 chuy\u1ec7n s\u1eafc b\u00e9n \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem.<\/p><p>Kh\u00e1ch h\u00e0ng s\u1ebd duy\u1ec7t b\u1ea3n Offline \u0111\u1ec3 ch\u1ed1t n\u1ed9i dung tr\u01b0\u1edbc khi chuy\u1ec3n sang c\u00e1c b\u01b0\u1edbc x\u1eed l\u00fd k\u1ef9 x\u1ea3o. Vi\u1ec7c s\u1eeda \u0111\u1ed5i c\u1ea5u tr\u00fac sau b\u01b0\u1edbc n\u00e0y s\u1ebd r\u1ea5t t\u1ed1n k\u00e9m.<\/p><h3>K\u1ef9 x\u1ea3o h\u00ecnh \u1ea3nh (VFX) v\u00e0 \u0110\u1ed3 h\u1ecda \u0111\u1ed9ng (Motion Graphics)<\/h3><p>VFX gi\u00fap t\u1ea1o ra nh\u1eefng h\u00ecnh \u1ea3nh kh\u00f4ng th\u1ec3 quay \u0111\u01b0\u1ee3c trong th\u1ef1c t\u1ebf. N\u00f3 m\u1edf r\u1ed9ng bi\u00ean gi\u1edbi s\u00e1ng t\u1ea1o cho c\u00e1c <strong>TVC<\/strong> qu\u1ea3ng c\u00e1o.<\/p><p>Motion Graphics th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng tin s\u1ea3n ph\u1ea9m ho\u1eb7c khuy\u1ebfn m\u00e3i. C\u00e1c chuy\u1ec3n \u0111\u1ed9ng m\u01b0\u1ee3t m\u00e0 gi\u00fap th\u00f4ng tin d\u1ec5 ti\u1ebfp nh\u1eadn h\u01a1n.<\/p><p>Quy tr\u00ecnh l\u00e0m VFX \u0111\u00f2i h\u1ecfi m\u00e1y t\u00ednh c\u1ea5u h\u00ecnh kh\u1ee7ng v\u00e0 nh\u00e2n s\u1ef1 tr\u00ecnh \u0111\u1ed9 cao. Th\u1eddi gian render (xu\u1ea5t file) c\u0169ng chi\u1ebfm m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3.<\/p><h3>Ch\u1ec9nh m\u00e0u (Color Grading) t\u1ea1o c\u1ea3m x\u00fac<\/h3><p>M\u00e0u s\u1eafc \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. Colorist s\u1ebd c\u00e2n ch\u1ec9nh m\u00e0u s\u1eafc \u0111\u1ec3 t\u1ea1o ra \u201cmood\u201d mong mu\u1ed1n.<\/p><p>\u4e00\u4e2a <strong>TVC<\/strong> th\u1ef1c ph\u1ea9m c\u1ea7n m\u00e0u s\u1eafc t\u01b0\u01a1i ngon, k\u00edch th\u00edch v\u1ecb gi\u00e1c. Trong khi \u0111\u00f3, <strong>TVC<\/strong> c\u00f4ng ngh\u1ec7 l\u1ea1i c\u1ea7n t\u00f4ng m\u00e0u l\u1ea1nh, hi\u1ec7n \u0111\u1ea1i v\u00e0 sang tr\u1ecdng.<\/p><p>Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng nh\u01b0 DaVinci Resolve. M\u00e0n h\u00ecnh ch\u1ec9nh m\u00e0u ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n ch\u1ec9nh (Calibrate) \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c.<\/p><h3>Thi\u1ebft k\u1ebf \u00e2m thanh (Sound Design) v\u00e0 Nh\u1ea1c n\u1ec1n<\/h3><p>\u00c2m thanh chi\u1ebfm 50% c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi xem. Sound Designer s\u1ebd th\u00eam c\u00e1c hi\u1ec7u \u1ee9ng \u00e2m thanh (SFX) \u0111\u1ec3 t\u0103ng t\u00ednh ch\u00e2n th\u1ef1c.<\/p><p>Vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u1ea1c n\u1ec1n ph\u00f9 h\u1ee3p l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. C\u1ea7n l\u01b0u \u00fd v\u1ea5n \u0111\u1ec1 b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c \u0111\u1ec3 tr\u00e1nh r\u1eafc r\u1ed1i ph\u00e1p l\u00fd sau n\u00e0y.<\/p><p>M\u1ed9t b\u1ea3n nh\u1ea1c \u0111\u1ed9c quy\u1ec1n (Compose) s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o h\u01a1n. Tuy nhi\u00ean, chi ph\u00ed s\u00e1ng t\u00e1c nh\u1ea1c ri\u00eang th\u01b0\u1eddng kh\u00e1 cao.<\/p><h3>Thu \u00e2m l\u1ed3ng ti\u1ebfng (Voice Over)<\/h3><p>Gi\u1ecdng \u0111\u1ecdc (Voice Talent) ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t gi\u1ecdng \u0111\u1ecdc truy\u1ec1n c\u1ea3m s\u1ebd n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb c\u1ee7a <strong>TVC<\/strong> l\u00ean r\u1ea5t nhi\u1ec1u.<\/p><p>C\u1ea7n ch\u1ec9 \u0111\u1ea1o di\u1ec5n xu\u1ea5t gi\u1ecdng n\u00f3i (Voice Direction) k\u1ef9 l\u01b0\u1ee1ng trong ph\u00f2ng thu. Ng\u1eef \u0111i\u1ec7u, \u0111i\u1ec3m nh\u1ea5n ph\u1ea3i kh\u1edbp v\u1edbi h\u00ecnh \u1ea3nh \u0111ang di\u1ec5n ra.<\/p><p>Sau khi thu \u00e2m, k\u1ef9 thu\u1eadt vi\u00ean s\u1ebd mix gi\u1ecdng \u0111\u1ecdc v\u1edbi nh\u1ea1c n\u1ec1n v\u00e0 ti\u1ebfng \u0111\u1ed9ng. C\u1ea7n \u0111\u1ea3m b\u1ea3o l\u1eddi tho\u1ea1i r\u00f5 r\u00e0ng, kh\u00f4ng b\u1ecb nh\u1ea1c n\u1ec1n l\u1ea5n \u00e1t.<\/p><ul>\n<li>Y\u00eau c\u1ea7u Editor xu\u1ea5t file proxy \u0111\u1ec3 d\u1ef1ng phim m\u01b0\u1ee3t m\u00e0 h\u01a1n v\u1edbi source quay 4K\/8K.<\/li>\n<li>Th\u1ed1ng nh\u1ea5t \u0111\u1ecbnh d\u1ea1ng file giao n\u1ed9p (Delivery format) ngay t\u1eeb \u0111\u1ea7u \u0111\u1ec3 tr\u00e1nh convert nhi\u1ec1u l\u1ea7n.<\/li>\n<li>Ki\u1ec3m tra k\u1ef9 l\u1ed7i raccord (sai l\u1ec7ch n\u1ed1i c\u1ea3nh) trong qu\u00e1 tr\u00ecnh d\u1ef1ng phim.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i (nh\u01b0 Frame.io) \u0111\u1ec3 note ch\u1ec9nh s\u1eeda ch\u00ednh x\u00e1c t\u1eebng gi\u00e2y.<\/li>\n<li>L\u01b0u tr\u1eef project v\u00e0 source g\u1ed1c \u00edt nh\u1ea5t 3 n\u0103m sau khi d\u1ef1 \u00e1n k\u1ebft th\u00fac.<\/li>\n<li>Test file th\u00e0nh ph\u1ea9m tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau (TV, \u0111i\u1ec7n tho\u1ea1i, Laptop) tr\u01b0\u1edbc khi b\u00e0n giao.<\/li>\n<\/ul><p><strong>\u5b9e\u9645\u6848\u4f8b1\uff1a<\/strong> M\u1ed9t h\u00e3ng xe h\u01a1i \u0111\u00e3 s\u1eed d\u1ee5ng VFX \u0111\u1ec3 t\u1ea1o ra c\u1ea3nh xe ch\u1ea1y tr\u00ean m\u1eb7t tr\u0103ng. C\u1ea3nh quay n\u00e0y t\u1ea1o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c m\u1ea1nh m\u1ebd v\u00e0 viral tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p><p><strong>\u5b9e\u9645\u6848\u4f8b2\uff1a<\/strong> <strong>TVC<\/strong> T\u1ebft c\u1ee7a m\u1ed9t nh\u00e3n h\u00e0ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t th\u00e0nh c\u00f4ng l\u1edbn nh\u1edd b\u00e0i h\u00e1t ch\u1ee7 \u0111\u1ec1 b\u1eaft tai. Giai \u0111i\u1ec7u b\u00e0i h\u00e1t \u0111\u00e3 tr\u1edf th\u00e0nh \u201cth\u01b0\u01a1ng hi\u1ec7u \u00e2m thanh\u201d c\u1ee7a h\u1ecd trong nhi\u1ec1u n\u0103m.<\/p><figure>\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>H\u1ea1ng m\u1ee5c H\u1eadu k\u1ef3<\/th>\n<th>Ph\u1ea7n m\u1ec1m ph\u1ed5 bi\u1ebfn<\/th>\n<th>\u4e3b\u8981\u89d2\u8272<\/th>\n<th>Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>D\u1ef1ng phim (Offline)<\/td>\n<td>Premiere Pro, Final Cut<\/td>\n<td>K\u1ec3 chuy\u1ec7n, c\u1ea5u tr\u00fac<\/td>\n<td>Nh\u1ecbp \u0111i\u1ec7u (Pacing)<\/td>\n<\/tr>\n<tr>\n<td>K\u1ef9 x\u1ea3o (VFX)<\/td>\n<td>After Effects, Nuke<\/td>\n<td>\u7279\u6548<\/td>\n<td>T\u00ednh ch\u00e2n th\u1ef1c<\/td>\n<\/tr>\n<tr>\n<td>Ch\u1ec9nh m\u00e0u (Color)<\/td>\n<td>DaVinci Resolve<\/td>\n<td>T\u1ea1o kh\u00f4ng kh\u00ed, Style<\/td>\n<td>C\u1ea3m x\u00fac th\u1ecb gi\u00e1c<\/td>\n<\/tr>\n<tr>\n<td>\u00c2m thanh (Audio)<\/td>\n<td>Pro Tools, Audition<\/td>\n<td>X\u1eed l\u00fd ti\u1ebfng \u0111\u1ed9ng<\/td>\n<td>\u0110\u1ed9 s\u1ea1ch, chi ti\u1ebft<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><blockquote>\n<p><strong>\u4e13\u5bb6\u5efa\u8bae\uff1a<\/strong> \u0110\u1eebng \u00e9p ti\u1ebfn \u0111\u1ed9 h\u1eadu k\u1ef3 qu\u00e1 m\u1ee9c. C\u00e1c ngh\u1ec7 s\u0129 c\u1ea7n th\u1eddi gian \u0111\u1ec3 \u201cc\u1ea3m\u201d v\u00e0 s\u00e1ng t\u1ea1o, s\u1ef1 v\u1ed9i v\u00e0ng ch\u1ec9 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m l\u1ed7i v\u00e0 thi\u1ebfu chi\u1ec1u s\u00e2u.<\/p>\n<\/blockquote><h2>4. Chi ph\u00ed s\u1ea3n xu\u1ea5t TVC: S\u1ef1 th\u1eadt v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 chi ph\u00ed \u1ea9n<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/4-chi-phi-san-xuat-tvc-su-that-ve-ngan-sach-va-chi-phi-an_dpsmedia.png\" alt=\"4. Chi ph\u00ed s\u1ea3n xu\u1ea5t TVC: S\u1ef1 th\u1eadt v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 chi ph\u00ed \u1ea9n\" title=\"\"><\/p><p>Ng\u00e2n s\u00e1ch lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 nh\u1ea1y c\u1ea3m v\u00e0 \u0111au \u0111\u1ea7u nh\u1ea5t. M\u1ed9t b\u00e1o gi\u00e1 l\u00e0m <strong>TVC<\/strong> c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u1ebfn v\u00e0i t\u1ef7 \u0111\u1ed3ng.<\/p><p>S\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y \u0111\u1ebfn t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1, thi\u1ebft b\u1ecb v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a k\u1ecbch b\u1ea3n. Hi\u1ec3u r\u00f5 c\u01a1 c\u1ea5u chi ph\u00ed gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a \u0111\u1ea7u t\u01b0.<\/p><p>\u6839\u636e\u6765\u81ea <strong>DPS.MEDIA<\/strong>, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1ecf qu\u00ean c\u00e1c kho\u1ea3n chi ph\u00ed d\u1ef1 ph\u00f2ng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c v\u1ee1 k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh khi c\u00f3 s\u1ef1 c\u1ed1.<\/p><h3>Chi ph\u00ed nh\u00e2n s\u1ef1 (Crew Cost)<\/h3><p>\u0110\u00e2y th\u01b0\u1eddng l\u00e0 kho\u1ea3n chi l\u1edbn nh\u1ea5t trong ng\u00e2n s\u00e1ch s\u1ea3n xu\u1ea5t. Th\u00f9 lao cho \u0110\u1ea1o di\u1ec5n, D.O.P v\u00e0 c\u00e1c tr\u01b0\u1edfng b\u1ed9 ph\u1eadn (Head of Dept) r\u1ea5t cao.<\/p><p>Nh\u00e2n s\u1ef1 c\u00e0ng gi\u1ecfi, kinh nghi\u1ec7m c\u00e0ng nhi\u1ec1u th\u00ec gi\u00e1 c\u00e0ng \u0111\u1eaft (Booking rate). Tuy nhi\u00ean, h\u1ecd \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ti\u1ebfn \u0111\u1ed9, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed r\u1ee7i ro.<\/p><p>Ngo\u00e0i ti\u1ec1n c\u00f4ng (Day rate), b\u1ea1n c\u00f2n ph\u1ea3i chi tr\u1ea3 ti\u1ec1n l\u00e0m th\u00eam gi\u1edd (Overtime). N\u1ebfu quay qu\u00e1 12 ti\u1ebfng\/ng\u00e0y, chi ph\u00ed nh\u00e2n s\u1ef1 s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i ho\u1eb7c g\u1ea5p ba.<\/p><h3>Chi ph\u00ed thi\u1ebft b\u1ecb v\u00e0 k\u1ef9 thu\u1eadt<\/h3><p>Gi\u00e1 thu\u00ea m\u00e1y quay v\u00e0 \u0111\u00e8n chi\u1ebfu s\u00e1ng \u0111\u01b0\u1ee3c t\u00ednh theo ng\u00e0y. C\u00e1c d\u00f2ng m\u00e1y Cinema cao c\u1ea5p c\u00f3 gi\u00e1 thu\u00ea l\u00ean \u0111\u1ebfn h\u00e0ng ngh\u00ecn \u0111\u00f4 la m\u1ed7i ng\u00e0y.<\/p><p>Chi ph\u00ed v\u1eadn chuy\u1ec3n xe t\u1ea3i (Truck) ch\u1edf thi\u1ebft b\u1ecb c\u0169ng kh\u00f4ng h\u1ec1 nh\u1ecf. C\u1ea7n t\u00ednh to\u00e1n ch\u00ednh x\u00e1c s\u1ed1 l\u01b0\u1ee3ng thi\u1ebft b\u1ecb c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00e1nh thu\u00ea th\u1eeba l\u00e3ng ph\u00ed.<\/p><p>\u0110\u00f4i khi, chi ph\u00ed b\u1ea3o hi\u1ec3m thi\u1ebft b\u1ecb c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o b\u00e1o gi\u00e1. \u0110\u00e2y l\u00e0 kho\u1ea3n ph\u00ed b\u1eaft bu\u1ed9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n t\u00e0i ch\u00ednh cho \u0111\u01a1n v\u1ecb cho thu\u00ea.<\/p><h3>Chi ph\u00ed di\u1ec5n vi\u00ean v\u00e0 b\u1ea3n quy\u1ec1n h\u00ecnh \u1ea3nh (Talent Buyout)<\/h3><p>Chi ph\u00ed cho di\u1ec5n vi\u00ean bao g\u1ed3m c\u00e1t-x\u00ea ng\u00e0y quay v\u00e0 ph\u00ed b\u1ea3n quy\u1ec1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh. Ph\u00ed b\u1ea3n quy\u1ec1n ph\u1ee5 thu\u1ed9c v\u00e0o th\u1eddi gian (1 n\u0103m, 2 n\u0103m) v\u00e0 ph\u1ea1m vi s\u1eed d\u1ee5ng (TV, Digital).<\/p><p>N\u1ebfu s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (Celeb), chi ph\u00ed n\u00e0y s\u1ebd chi\u1ebfm t\u1ef7 tr\u1ecdng c\u1ef1c l\u1edbn. C\u1ea7n \u0111\u00e0m ph\u00e1n k\u1ef9 h\u1ee3p \u0111\u1ed3ng \u0111\u1ec3 tr\u00e1nh tranh ch\u1ea5p v\u1ec1 sau.<\/p><p>\u0110\u1eebng qu\u00ean chi ph\u00ed cho di\u1ec5n vi\u00ean qu\u1ea7n ch\u00fang (Extras) n\u1ebfu k\u1ecbch b\u1ea3n y\u00eau c\u1ea7u. D\u00f9 c\u00e1t-x\u00ea th\u1ea5p nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u00f4ng c\u0169ng t\u1ea1o ra kho\u1ea3n chi \u0111\u00e1ng k\u1ec3.<\/p><h3>Chi ph\u00ed h\u1eadu k\u1ef3 v\u00e0 \u00e2m nh\u1ea1c<\/h3><p>Chi ph\u00ed h\u1eadu k\u1ef3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh theo Project ho\u1eb7c theo gi\u1edd l\u00e0m vi\u1ec7c c\u1ee7a Artist. K\u1ef9 x\u1ea3o 3D c\u00e0ng ph\u1ee9c t\u1ea1p th\u00ec chi ph\u00ed c\u00e0ng cao.<\/p><p>B\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c l\u00e0 m\u1ed9t \u201cb\u1eaby\u201d chi ph\u00ed m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi m\u1eafc ph\u1ea3i. Mua nh\u1ea1c stock gi\u00e1 r\u1ebb th\u00ec d\u1ec5 tr\u00f9ng l\u1eb7p, mua nh\u1ea1c \u0111\u1ed9c quy\u1ec1n th\u00ec \u0111\u1eaft \u0111\u1ecf.<\/p><p>Chi ph\u00ed thu \u00e2m v\u00e0 thu\u00ea Voice Talent c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c d\u1ef1 tr\u00f9. N\u1ebfu ph\u1ea3i s\u1eeda Voice nhi\u1ec1u l\u1ea7n, chi ph\u00ed ph\u00f2ng thu s\u1ebd t\u0103ng l\u00ean t\u01b0\u01a1ng \u1ee9ng.<\/p><h3>Chi ph\u00ed d\u1ef1 ph\u00f2ng (Contingency)<\/h3><p>Lu\u00f4n ph\u1ea3i c\u00f3 kho\u1ea3n d\u1ef1 ph\u00f2ng ph\u00ed t\u1eeb 10-15% t\u1ed5ng ng\u00e2n s\u00e1ch. Kho\u1ea3n n\u00e0y d\u00f9ng \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd nh\u01b0 th\u1eddi ti\u1ebft x\u1ea5u, h\u1ecfng h\u00f3c thi\u1ebft b\u1ecb.<\/p><p>N\u1ebfu d\u1ef1 \u00e1n su\u00f4n s\u1ebb, kho\u1ea3n n\u00e0y s\u1ebd l\u00e0 l\u1ee3i nhu\u1eadn th\u00eam ho\u1eb7c ho\u00e0n tr\u1ea3 cho kh\u00e1ch h\u00e0ng. Kh\u00f4ng c\u00f3 d\u1ef1 ph\u00f2ng l\u00e0 m\u1ed9t canh b\u1ea1c r\u1ee7i ro.<\/p><p>C\u00e1c chi ph\u00ed \u0103n u\u1ed1ng (Catering) v\u00e0 \u0111i l\u1ea1i (Travel) cho \u0111o\u00e0n phim c\u0169ng th\u01b0\u1eddng b\u1ecb t\u00ednh thi\u1ebfu. H\u00e3y li\u1ec7t k\u00ea chi ti\u1ebft t\u1eebng chai n\u01b0\u1edbc, h\u1ed9p c\u01a1m.<\/p><ul>\n<li>Y\u00eau c\u1ea7u Agency cung c\u1ea5p b\u1ea3ng b\u00e1o gi\u00e1 chi ti\u1ebft (Cost Breakdown) t\u1eebng h\u1ea1ng m\u1ee5c nh\u1ecf.<\/li>\n<li>C\u00e2n nh\u1eafc c\u1eaft gi\u1ea3m c\u00e1c c\u1ea3nh quay ph\u1ee9c t\u1ea1p n\u1ebfu ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p thay v\u00ec gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1.<\/li>\n<li>T\u1eadn d\u1ee5ng m\u1ed9t b\u1ed1i c\u1ea3nh \u0111\u1ec3 quay nhi\u1ec1u t\u00ecnh hu\u1ed1ng kh\u00e1c nhau (t\u1ed1i \u01b0u Location).<\/li>\n<li>Th\u1ecfa thu\u1eadn g\u00f3i (Package Deal) v\u1edbi nh\u00e0 cung c\u1ea5p thi\u1ebft b\u1ecb \u0111\u1ec3 c\u00f3 gi\u00e1 t\u1ed1t h\u01a1n.<\/li>\n<li>Ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd th\u1eddi gian quay \u0111\u1ec3 tr\u00e1nh ph\u00e1t sinh chi ph\u00ed Overtime \u0111\u1eaft \u0111\u1ecf.<\/li>\n<li>S\u1eed d\u1ee5ng \u201cc\u00e2y nh\u00e0 l\u00e1 v\u01b0\u1eddn\u201d cho di\u1ec5n vi\u00ean qu\u1ea7n ch\u00fang \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed Extras.<\/li>\n<\/ul><p><strong>\u5b9e\u9645\u6848\u4f8b1\uff1a<\/strong> M\u1ed9t startup c\u00f4ng ngh\u1ec7 \u0111\u00e3 ti\u1ebft ki\u1ec7m 40% chi ph\u00ed b\u1eb1ng c\u00e1ch quay <strong>TVC<\/strong> ho\u00e0n to\u00e0n trong Studio ph\u00f4ng xanh. H\u1ecd t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o h\u1eadu k\u1ef3 VFX thay v\u00ec \u0111i quay ngo\u1ea1i c\u1ea3nh t\u1ed1n k\u00e9m.<\/p><p><strong>\u5b9e\u9645\u6848\u4f8b2\uff1a<\/strong> Do kh\u00f4ng \u0111\u00e0m ph\u00e1n ph\u00ed b\u1ea3n quy\u1ec1n h\u00ecnh \u1ea3nh tr\u1ecdn \u0111\u1eddi (Buyout), m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 th\u00eam 200 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 gia h\u1ea1n s\u1eed d\u1ee5ng <strong>TVC<\/strong> sau 1 n\u0103m.<\/p><blockquote>\n<p><strong>\u4e13\u5bb6\u5efa\u8bae\uff1a<\/strong> \u201cTi\u1ec1n n\u00e0o c\u1ee7a n\u1ea5y\u201d lu\u00f4n \u0111\u00fang trong ng\u00e0nh s\u1ea3n xu\u1ea5t. \u0110\u1eebng ham r\u1ebb m\u00e0 ch\u1ecdn \u0111\u01a1n v\u1ecb thi\u1ebfu kinh nghi\u1ec7m, b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng ch\u00ednh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<\/blockquote><h2>5. Quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi Agency: B\u00ed quy\u1ebft \u0111\u1ec3 h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/5-quy-trinh-lam-viec-voi-agency-bi-quyet-de-hop-tac-hieu-qua_dpsmedia.png\" alt=\"5. Quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi Agency: B\u00ed quy\u1ebft \u0111\u1ec3 h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3\" title=\"\"><\/p><p>M\u1ed1i quan h\u1ec7 gi\u1eefa Client (Kh\u00e1ch h\u00e0ng) v\u00e0 Agency quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed1i c\u00f9ng c\u1ee7a <strong>TVC<\/strong>. S\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 t\u00f4n tr\u1ecdng l\u1eabn nhau l\u00e0 ch\u00eca kh\u00f3a.<\/p><p>Nhi\u1ec1u d\u1ef1 \u00e1n th\u1ea5t b\u1ea1i kh\u00f4ng ph\u1ea3i do n\u0103ng l\u1ef1c y\u1ebfu k\u00e9m m\u00e0 do quy tr\u00ecnh ph\u1ed1i h\u1ee3p l\u1ecfng l\u1ebbo. Giao ti\u1ebfp kh\u00f4ng hi\u1ec7u qu\u1ea3 d\u1eabn \u0111\u1ebfn s\u1ea3n ph\u1ea9m sai l\u1ec7ch y\u00eau c\u1ea7u.<\/p><p>Hi\u1ec3u r\u00f5 quy tr\u00ecnh l\u00e0m vi\u1ec7c chu\u1ea9n s\u1ebd gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t t\u1ed1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u ra. \u0110\u1ed3ng th\u1eddi, n\u00f3 gi\u00fap Agency ph\u00e1t huy t\u1ed1i \u0111a kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o.<\/p><h3>Giai \u0111o\u1ea1n nh\u1eadn Brief v\u00e0 Pitching<\/h3><p>Khi g\u1eedi Brief, Client c\u1ea7n cung c\u1ea5p th\u00f4ng tin c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t. Th\u00f4ng tin v\u1ec1 ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, v\u00e0 USP s\u1ea3n ph\u1ea9m l\u00e0 b\u1eaft bu\u1ed9c.<\/p><p>Trong bu\u1ed5i Pitching, h\u00e3y \u0111\u00e1nh gi\u00e1 Agency d\u1ef1a tr\u00ean t\u01b0 duy gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. \u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb9p m\u1eaft (Visual) m\u00e0 h\u1ecd tr\u00ecnh b\u00e0y.<\/p><p>C\u1ea7n th\u1ed1ng nh\u1ea5t r\u00f5 r\u00e0ng v\u1ec1 ph\u1ea1m vi c\u00f4ng vi\u1ec7c (Scope of Work). Agency s\u1ebd l\u00e0m nh\u1eefng g\u00ec v\u00e0 kh\u00f4ng l\u00e0m nh\u1eefng g\u00ec trong g\u00f3i ng\u00e2n s\u00e1ch \u0111\u00f3.<\/p><h3>Quy tr\u00ecnh duy\u1ec7t (Approval Process)<\/h3><p>C\u1ea7n thi\u1ebft l\u1eadp c\u00e1c m\u1ed1c th\u1eddi gian duy\u1ec7t (Milestones) c\u1ee5 th\u1ec3 cho t\u1eebng giai \u0111o\u1ea1n. Duy\u1ec7t Idea, duy\u1ec7t Script, duy\u1ec7t Storyboard, duy\u1ec7t Offline, duy\u1ec7t Online.<\/p><p>Ng\u01b0\u1eddi c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh cao nh\u1ea5t n\u00ean tham gia v\u00e0o c\u00e1c bu\u1ed5i duy\u1ec7t quan tr\u1ecdng. Tr\u00e1nh t\u00ecnh tr\u1ea1ng nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi duy\u1ec7t nh\u01b0ng s\u1ebfp b\u00e1c b\u1ecf v\u00e0o ph\u00fat ch\u00f3t.<\/p><p>M\u1ed7i l\u1ea7n s\u1eeda \u0111\u1ed5i (Feedback) c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p m\u1ed9t l\u1ea7n \u0111\u1ea7y \u0111\u1ee7. Tr\u00e1nh g\u1eedi feedback nh\u1ecf gi\u1ecdt g\u00e2y m\u1ea5t th\u1eddi gian v\u00e0 \u1ee9c ch\u1ebf cho \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t.<\/p><h3>Giao ti\u1ebfp v\u00e0 ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3<\/h3><p>Ph\u1ea3n h\u1ed3i c\u1ea7n mang t\u00ednh x\u00e2y d\u1ef1ng v\u00e0 c\u1ee5 th\u1ec3. Thay v\u00ec n\u00f3i \u201ct\u00f4i th\u1ea5y ch\u01b0a hay\u201d, h\u00e3y ch\u1ec9 r\u00f5 \u201cnh\u1ecbp \u0111i\u1ec7u \u0111o\u1ea1n n\u00e0y qu\u00e1 ch\u1eadm\u201d ho\u1eb7c \u201cm\u00e0u s\u1eafc h\u01a1i t\u1ed1i\u201d.<\/p><p>T\u00f4n tr\u1ecdng chuy\u00ean m\u00f4n c\u1ee7a Agency trong c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt v\u00e0 ngh\u1ec7 thu\u1eadt. H\u1ecd l\u00e0 ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 bi\u1ebft \u0111i\u1ec1u g\u00ec t\u1ed1t nh\u1ea5t cho <strong>TVC<\/strong>.<\/p><p>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n chung \u0111\u1ec3 c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3 hai b\u00ean n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh theo th\u1eddi gian th\u1ef1c.<\/p><h3>X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng v\u00e0 m\u00e2u thu\u1eabn<\/h3><p>Trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, m\u00e2u thu\u1eabn l\u00e0 \u0111i\u1ec1u kh\u00f3 tr\u00e1nh kh\u1ecfi. Khi c\u00f3 v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh, h\u00e3y b\u00ecnh t\u0129nh ng\u1ed3i l\u1ea1i t\u00ecm gi\u1ea3i ph\u00e1p thay v\u00ec \u0111\u1ed5 l\u1ed7i.<\/p><p>Xem l\u1ea1i h\u1ee3p \u0111\u1ed3ng v\u00e0 c\u00e1c cam k\u1ebft ban \u0111\u1ea7u \u0111\u1ec3 l\u00e0m c\u0103n c\u1ee9 gi\u1ea3i quy\u1ebft. \u0110\u00f4i khi c\u1ea7n s\u1ef1 linh ho\u1ea1t t\u1eeb c\u1ea3 hai ph\u00eda \u0111\u1ec3 d\u1ef1 \u00e1n ti\u1ebfp t\u1ee5c ch\u1ea1y.<\/p><p>\u6839\u636e <strong><a href=\"https:\/\/www.dnb.com\/business-directory\/company-profiles.dps_media_inc.f1f9d19ae5ab37a58cfdd30e693e727f.html\" rel=\"nofollow noopener\" target=\"_blank\">DPS.MEDIA \u7814\u7a76<\/a><\/strong>, 80% m\u00e2u thu\u1eabn ph\u00e1t sinh t\u1eeb vi\u1ec7c kh\u00f4ng th\u1ed1ng nh\u1ea5t k\u1ef3 v\u1ecdng ngay t\u1eeb \u0111\u1ea7u. Do \u0111\u00f3, s\u1ef1 r\u00f5 r\u00e0ng minh b\u1ea1ch l\u00e0 li\u1ec1u thu\u1ed1c t\u1ed1t nh\u1ea5t.<\/p><h3>Nghi\u1ec7m thu v\u00e0 b\u00e0n giao (Handover)<\/h3><p>Quy tr\u00ecnh nghi\u1ec7m thu c\u1ea7n d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed k\u1ef9 thu\u1eadt \u0111\u00e3 cam k\u1ebft. Ki\u1ec3m tra k\u1ef9 ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng file.<\/p><p>\u0110\u1eebng qu\u00ean y\u00eau c\u1ea7u b\u00e0n giao c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan nh\u01b0 h\u1ee3p \u0111\u1ed3ng di\u1ec5n vi\u00ean, gi\u1ea5y ph\u00e9p nh\u1ea1c. \u0110\u00e2y l\u00e0 t\u00e0i s\u1ea3n ph\u00e1p l\u00fd quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p.<\/p><p>Sau d\u1ef1 \u00e1n, n\u00ean c\u00f3 bu\u1ed5i h\u1ecdp t\u1ed5ng k\u1ebft (Post-mortem) \u0111\u1ec3 r\u00fat kinh nghi\u1ec7m. Nh\u1eefng b\u00e0i h\u1ecdc n\u00e0y s\u1ebd r\u1ea5t qu\u00fd gi\u00e1 cho c\u00e1c d\u1ef1 \u00e1n <strong>TVC<\/strong> ti\u1ebfp theo.<\/p><ul>\n<li>Ch\u1ec9 \u0111\u1ecbnh m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t (PIC) t\u1eeb ph\u00eda Client \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi Agency.<\/li>\n<li>Kh\u00f4ng thay \u0111\u1ed5i k\u1ecbch b\u1ea3n khi \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n s\u1ea3n xu\u1ea5t (tr\u1eeb khi b\u1ea5t kh\u1ea3 kh\u00e1ng).<\/li>\n<li>Thanh to\u00e1n \u0111\u00fang h\u1ea1n theo ti\u1ebfn \u0111\u1ed9 h\u1ee3p \u0111\u1ed3ng \u0111\u1ec3 gi\u1eef \u0111\u1ed9ng l\u1ef1c cho \u00ea-k\u00edp.<\/li>\n<li>\u0110\u1ecdc k\u1ef9 t\u1eebng \u0111i\u1ec1u kho\u1ea3n trong h\u1ee3p \u0111\u1ed3ng s\u1ea3n xu\u1ea5t truy\u1ec1n th\u00f4ng.<\/li>\n<li>Y\u00eau c\u1ea7u cam k\u1ebft b\u1ea3o m\u1eadt th\u00f4ng tin (NDA) tr\u01b0\u1edbc khi cung c\u1ea5p d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m.<\/li>\n<li>Lu\u00f4n gi\u1eef th\u00e1i \u0111\u1ed9 h\u1ee3p t\u00e1c (Partner) thay v\u00ec th\u00e1i \u0111\u1ed9 b\u1ec1 tr\u00ean (Boss).<\/li>\n<\/ul><p><strong>\u5b9e\u9645\u6848\u4f8b1\uff1a<\/strong> M\u1ed9t d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 nh\u1edd Client tin t\u01b0\u1edfng giao to\u00e0n quy\u1ec1n s\u00e1ng t\u1ea1o cho \u0110\u1ea1o di\u1ec5n. H\u1ecd ch\u1ec9 ki\u1ec3m so\u00e1t v\u1ec1 m\u1eb7t th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p><p><strong>\u5b9e\u9645\u6848\u4f8b2\uff1a<\/strong> D\u1ef1 \u00e1n b\u1ecb h\u1ee7y b\u1ecf gi\u1eefa ch\u1eebng v\u00ec Client thay \u0111\u1ed5i ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch li\u00ean t\u1ee5c. M\u1ed7i ng\u01b0\u1eddi m\u1edbi v\u00e0o l\u1ea1i y\u00eau c\u1ea7u s\u1eeda \u0111\u1ed5i theo \u00fd th\u00edch c\u00e1 nh\u00e2n, l\u00e0m v\u1ee1 tr\u1eadn quy tr\u00ecnh.<\/p><blockquote>\n<p><strong>\u4e13\u5bb6\u5efa\u8bae\uff1a<\/strong> Agency kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee3 v\u1ebd, h\u1ecd l\u00e0 \u0111\u1ed1i t\u00e1c t\u01b0 v\u1ea5n. H\u00e3y khai th\u00e1c ch\u1ea5t x\u00e1m c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/blockquote><h2>\u603b\u7ed3<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/ket-luan_dpsmedia.png\" alt=\"\u603b\u7ed3\" title=\"\"><\/p><p>\u751f\u4ea7 <strong>TVC<\/strong> chuy\u00ean nghi\u1ec7p l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0ng c\u0169ng \u0111\u1ea7y vinh quang. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc qu\u1ea3n l\u00fd.<\/p><p>Hi\u1ec3u r\u00f5 quy tr\u00ecnh, t\u00f4n tr\u1ecdng th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u01b0\u1edbc phim gi\u00e1 tr\u1ecb. \u0110\u1eebng \u0111\u1ec3 s\u1ef1 thi\u1ebfu hi\u1ec3u bi\u1ebft bi\u1ebfn kho\u1ea3n \u0111\u1ea7u t\u01b0 marketing th\u00e0nh l\u00e3ng ph\u00ed.<\/p><p>Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u00e0 ch\u00e2n th\u1ef1c nh\u1ea5t. H\u00e3y \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o d\u1ef1 \u00e1n s\u1eafp t\u1edbi c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p><p>N\u1ebfu b\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u h\u01a1n v\u1ec1 <strong><a href=\"https:\/\/dps.media\/zh\/translations%e4%b8%93%e4%b8%9a%e5%89%aa%e8%be%91%e6%80%bb%e7%bb%93%e8%a7%86%e9%a2%91%e6%9c%8d%e5%8a%a1\/\">d\u1ecbch v\u1ee5 s\u1ea3n xu\u1ea5t phim qu\u1ea3ng c\u00e1o<\/a><\/strong>, \u0111\u1eebng ng\u1ea7n ng\u1ea1i t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia.<\/p><ul>\n<li>Ti\u1ec1n k\u1ef3 k\u1ef9 l\u01b0\u1ee1ng l\u00e0 ch\u00eca kh\u00f3a ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch.<\/li>\n<li>Ch\u1ecdn \u0111\u00fang \u00ea-k\u00edp s\u1ea3n xu\u1ea5t quan tr\u1ecdng h\u01a1n ch\u1ecdn m\u00e1y quay x\u1ecbn.<\/li>\n<li>Lu\u00f4n c\u00f3 qu\u1ef9 d\u1ef1 ph\u00f2ng cho nh\u1eefng r\u1ee7i ro kh\u00f4ng b\u00e1o tr\u01b0\u1edbc.<\/li>\n<li>T\u00f4n tr\u1ecdng quy tr\u00ecnh duy\u1ec7t \u0111\u1ec3 tr\u00e1nh ph\u00e1t sinh chi ph\u00ed s\u1eeda \u0111\u1ed5i.<\/li>\n<li>H\u1ee3p t\u00e1c v\u1edbi Agency d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 minh b\u1ea1ch.<\/li>\n<li>\u8861\u91cf\u6548\u679c <strong>TVC<\/strong> kh\u00f4ng ch\u1ec9 b\u1eb1ng l\u01b0\u1ee3t xem m\u00e0 b\u1eb1ng chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf.<\/li>\n<\/ul><p>Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o lu\u00f4n thay \u0111\u1ed5i, nh\u01b0ng nh\u1eefng nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn gi\u1eef nguy\u00ean. Ch\u00fac b\u1ea1n c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch <strong>TVC<\/strong> th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1!<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%bd%b1%e5%93%8d%e8%80%85%e8%90%a5%e9%94%80%ef%bc%9a%e4%b8%8ekol%e5%90%88%e4%bd%9c%e4%bb%a5%e6%8f%90%e5%8d%87%e5%93%81%e7%89%8c%e8%ae%a4%e7%9f%a5%e5%ba%a6\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5f71\u54cd\u8005\u8425\u9500\uff1a\u5982\u4f55\u4e0eKOL\u5408\u4f5c\u4ee5\u589e\u5f3a\u54c1\u724c\u8ba4\u77e5\u5ea6<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8%e8%b6%8a%e5%8d%97%e9%80%9a%e8%bf%87%e4%bf%a1%e8%aa%89%e8%89%af%e5%a5%bd%e7%9a%84%e8%81%94%e7%9b%9f%e8%90%a5%e9%94%80%e5%b9%b3%e5%8f%b0%e8%b5%9a%e5%8f%96%e5%86%ac%e5%ad%a3%e6%94%b6%e5%85%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5728\u8d8a\u5357\u4fe1\u8a89\u8054\u76df\u5e73\u53f0\u4e0a\u638c\u63e1\u88ab\u52a8\u6536\u5165<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/su-that-ve-khoa-hoc-marketing-tranh-bay-lua-dao\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8425\u9500\u201c\u4fdd\u8bc1\u51fa\u5355\u201d\u8bfe\u7a0b\u771f\u76f8\uff1a\u5982\u4f55\u8bc6\u522b\u9a97\u5c40<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/lark-n8n-%e8%a1%a8%e5%8d%95%e6%b3%a8%e5%86%8c%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Lark \u8868\u5355\u5728 n8n \u4e2d\u7684\u6ce8\u518c\u6307\u5357 \u2013 3 \u4e2a\u7b80\u5355\u6b65\u9aa4 2026<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/5-sai-lam-google-maps-khi-xac-minh\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u9a8c\u8bc1Google Maps\u65f6\u76845\u4e2a\u201c\u81f4\u547d\u201d\u9519\u8bef\u5bfc\u81f4\u4f01\u4e1a\u7b49\u5f85\u6570\u6708<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%a6%99%e6%b0%b4%e4%b8%8e%e4%bb%8e%e6%9c%aa%e8%a2%ab%e8%ae%b2%e8%bf%b0%e7%9a%84%e7%a7%98%e5%af%86\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u9999\u6c34\u4e0e\u90a3\u4e9b\u4ece\u672a\u88ab\u8bb2\u8ff0\u7684\u79d8\u5bc6<\/span><\/a><\/div>                <\/div>\r\n                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