{"id":36010,"date":"2026-01-24T15:15:24","date_gmt":"2026-01-24T08:15:24","guid":{"rendered":"https:\/\/dps.media\/zalo-oa-vs-email-marketing-chien-luoc-tang-doanh-thu\/"},"modified":"2026-01-24T15:16:17","modified_gmt":"2026-01-24T08:16:17","slug":"zalo-oa-vs-email-marketing-chien-luoc-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/zalo-oa-vs-email-marketing-chien-luoc-tang-doanh-thu\/","title":{"rendered":"Zalo OA \u8fd8\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f\u54ea\u4e2a\u6e20\u9053\u771f\u6b63\u4e3a\u8d8a\u5357\u4f01\u4e1a\u5e26\u6765\u8ba2\u5355\uff1f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u5728 <strong>Zalo OA<\/strong> \u548c\u90ae\u4ef6\u8425\u9500\uff08Email Marketing\uff09\u4e4b\u95f4\u7684\u6289\u62e9\uff0c\u6b63\u8ba9\u8bb8\u591a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u4e3b\u5934\u75bc\u4e0d\u5df2\u3002\u5728\u5e7f\u544a\u6210\u672c\u65e5\u76ca\u6500\u5347\u7684\u80cc\u666f\u4e0b\uff0c\u62e5\u6709\u4e00\u4e2a\u9ad8\u6548\u7684\u5ba2\u6237\u5173\u6000\u548c\u76f4\u63a5\u9500\u552e\u6e20\u9053\u662f\u751f\u5b58\u7684\u5173\u952e\u3002.<\/p><p>\u60a8\u662f\u5426\u6b63\u5728\u72b9\u8c6b\u8be5\u5c06\u9884\u7b97\u6295\u5165\u54ea\u4e2a\u6e20\u9053\u4ee5\u5b9e\u73b0\u5229\u6da6\u6700\u5927\u5316\uff1f\u8d8a\u5357\u7528\u6237\u7684\u4e60\u60ef\u662f\u503e\u5411\u4e8e\u6bcf\u5929\u65e9\u4e0a\u68c0\u67e5\u90ae\u4ef6\uff0c\u8fd8\u662f\u5237Zalo\uff1f\u7b54\u6848\u5c06\u76f4\u63a5\u51b3\u5b9a\u60a8\u4e0b\u4e2a\u5b63\u5ea6\u7684\u8425\u6536\u3002.<\/p><p>\u4e8b\u5b9e\u8bc1\u660e\uff0c, <strong>Zalo OA<\/strong> \u6b63\u4f5c\u4e3a\u4e00\u4e2a\u4e0d\u53ef\u5ffd\u89c6\u7684\u529b\u91cf\u5d1b\u8d77\uff0c\u62e5\u6709\u5e9e\u5927\u7684\u7528\u6237\u7fa4\u3002\u7136\u800c\uff0c\u90ae\u4ef6\u8425\u9500\u5728\u67d0\u4e9b\u7279\u5b9a\u884c\u4e1a\uff0c\u5c24\u5176\u662fB2B\u9886\u57df\uff0c\u4f9d\u7136\u4fdd\u6301\u7740\u65e0\u53ef\u66ff\u4ee3\u7684\u5730\u4f4d\u3002.<\/p><p>\u6839\u636e\u6700\u65b0\u7edf\u8ba1\u6570\u636e\uff0cZalo\u7684\u6d88\u606f\u6253\u5f00\u7387\u53ef\u8fbe85%\uff0c\u76f8\u6bd4\u90ae\u4ef615-20%\u7684\u5e73\u5747\u6253\u5f00\u7387\uff0c\u8fd9\u662f\u4e00\u4e2a\u68a6\u5e7b\u822c\u7684\u6570\u5b57\u3002\u4f46\u9ad8\u6253\u5f00\u7387\u662f\u5426\u7b49\u540c\u4e8e\u9ad8\u8f6c\u5316\u7387\uff1f<\/p><p>\u672c\u6587\u5c06\u57fa\u4e8e\u5b9e\u6218\u7ecf\u9a8c\uff0c\u6df1\u5ea6\u5206\u6790\u5404\u4e2a\u6e20\u9053\u7684\u4f18\u7f3a\u70b9\u3002\u6211\u4eec\u5c06\u5e2e\u52a9\u60a8\u6784\u5efa\u6700\u667a\u80fd\u7684\u591a\u6e20\u9053\u6218\u7565\u3002.<\/p><h2>1. \u6982\u89c8\u5bf9\u6bd4\uff1aZalo OA\u4e0e\u90ae\u4ef6\u8425\u9500\u5728\u8d8a\u5357\u7684\u529b\u91cf<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/1-so-sanh-tong-quan-suc-manh-cua-zalo-oa-va-email-marketing-tai-viet-nam_dpsmedia.png\" alt=\"Zalo OA\" title=\"\"><\/p><p>\u4e3a\u4e86\u505a\u51fa\u51c6\u786e\u7684\u51b3\u5b9a\uff0c\u6211\u4eec\u9700\u8981\u5ba2\u89c2\u5730\u770b\u5f85 <strong>Zalo OA<\/strong> \u4e0e\u4f20\u7edf\u6e20\u9053\u76f8\u6bd4\u7684\u5730\u4f4d\u3002\u5728\u8d8a\u5357\u5e02\u573a\uff0c\u7528\u6237\u884c\u4e3a\u5177\u6709\u975e\u5e38\u72ec\u7279\u7684\u7279\u5f81\uff0c\u8fd9\u662f\u56fd\u9645\u5e73\u53f0\u6709\u65f6\u65e0\u6cd5\u6ee1\u8db3\u7684\u3002.<\/p><h3>\u89e6\u8fbe\u7387\u4e0e\u7528\u6237\u4e60\u60ef<\/h3><p>Zalo\u76ee\u524d\u5728\u8d8a\u5357\u62e5\u6709\u8d85\u8fc77400\u4e07\u5e38\u9a7b\u7528\u6237\u3002\u8fd9\u662f\u4e00\u4e2a\u7528\u6570\u636e\u8bf4\u8bdd\u7684\u6570\u5b57\uff0c\u8bc1\u660e\u4e86\u8be5\u5e94\u7528\u7684\u6050\u6016\u8986\u76d6\u7387\u3002\u5927\u591a\u6570\u8d8a\u5357\u4eba\uff0c\u4ece\u529e\u516c\u5ba4\u804c\u5458\u5230\u5bb6\u5ead\u4e3b\u5987\uff0c\u624b\u673a\u4e0a\u90fd\u5b89\u88c5\u4e86Zalo\u3002.<\/p><p>\u76f8\u53cd\uff0c\u90ae\u4ef6\u8425\u9500\u901a\u5e38\u53ea\u5728\u529e\u516c\u5ba4\u7fa4\u4f53\u3001\u77e5\u8bc6\u5206\u5b50\u6216\u5546\u52a1\u4eba\u58eb\u4e2d\u6d41\u884c\u3002\u8d8a\u5357\u4eba\u6bcf\u5929\u68c0\u67e5\u4e2a\u4eba\u90ae\u7bb1\u7684\u4e60\u60ef\u5e76\u4e0d\u50cf\u897f\u65b9\u56fd\u5bb6\u90a3\u6837\u9ad8\u3002.<\/p><p>\u8fd9\u4e3a <strong>Zalo OA<\/strong> \u5728B2C\u96f6\u552e\u9886\u57df\u521b\u9020\u4e86\u7edd\u5bf9\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u76f4\u63a5\u5728\u9501\u5c4f\u754c\u9762\u663e\u793a\u7684\u63a8\u9001\u901a\u77e5\uff08push notification\uff09\u529f\u80fd\uff0c\u80fd\u8ba9\u54c1\u724c\u5373\u65f6\u89e6\u8fbe\u5ba2\u6237\u3002.<\/p><h3>\u53cc\u5411\u4e92\u52a8\u80fd\u529b<\/h3><p>\u90ae\u4ef6\u8425\u9500\u901a\u5e38\u5177\u6709\u5355\u5411\u901a\u77e5\u6216\u53d1\u9001\u957f\u6587\u6863\u7684\u6027\u8d28\u3002\u901a\u8fc7\u90ae\u4ef6\u56de\u590d\u901a\u5e38\u4f1a\u6709\u8f83\u9ad8\u7684\u5ef6\u8fdf\uff0c\u4e14\u65e0\u6cd5\u8425\u9020\u51fa\u76f4\u63a5'\u4ea4\u8c08'\u7684\u611f\u89c9\u3002.<\/p><p>\u4e0e\u6b64\u540c\u65f6\uff0c, <strong>Zalo OA<\/strong> \u5141\u8bb8\u8fdb\u884c1:1\u5b9e\u65f6\u804a\u5929\u3002\u5ba2\u6237\u53ef\u4ee5\u5728\u804a\u5929\u6846\u5185\u76f4\u63a5\u8be2\u95ee\u4ef7\u683c\u3001\u67e5\u770b\u4ea7\u54c1\u56fe\u7247\u5e76\u4e0b\u5355\uff0c\u65e0\u9700\u5207\u6362\u5e73\u53f0\u3002.<\/p><p>\u8fd9\u79cd\u4fbf\u6377\u6027\u663e\u8457\u7f29\u77ed\u4e86\u5ba2\u6237\u65c5\u7a0b\u3002\u8d2d\u7269\u60c5\u7eea\u5f97\u4ee5\u6301\u7eed\u7ef4\u6301\uff0c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u4e86\u5e38\u89c1\u7684\u5f03\u5355\u7387\uff08cart abandonment\uff09\u3002.<\/p><h3>\u6295\u8d44\u6548\u679c\u8be6\u7ec6\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u6bd4\u8f83\u6807\u51c6<\/th>\n<th>Zalo OA (Zalo Official Account)<\/th>\n<th>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e1a\u52a1\u6548\u7387\u5bf9\u6bd4\u8868<\/td>\n<td>\u6781\u9ad8 (80% \u2013 90%)<\/td>\n<td>\u5185\u5bb9\u652f\u6301<\/td>\n<\/tr>\n<tr>\n<td>\u54cd\u5e94\u901f\u5ea6<\/td>\n<td>\u5373\u65f6 (Real-time)<\/td>\n<td>\u6709\u5ef6\u8fdf (\u51e0\u5c0f\u65f6 \u2013 \u51e0\u5929)<\/td>\n<\/tr>\n<tr>\n<td>\u53d1\u9001\u8d39\u7528<\/td>\n<td>\u6309ZNS\/UID\u6d88\u606f\u8ba1\u8d39<\/td>\n<td>\u4f4e\uff0c\u6309\u8ba2\u9605\u7528\u6237\u5957\u9910\u8ba1\u8d39<\/td>\n<\/tr>\n<tr>\n<td>\u6587\u4ef6\u53d1\u9001\u80fd\u529b<\/td>\n<td>\u5bb9\u91cf\u53d7\u9650\uff0c\u56fe\u7247\u4f1a\u88ab\u538b\u7f29<\/td>\n<td>\u826f\u597d\uff0c\u53ef\u53d1\u9001\u5927\u6587\u4ef6\u3001\u6587\u6863<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u4e89\u7a0b\u5ea6<\/td>\n<td>\u4e2d\u7b49 (\u6536\u4ef6\u7bb1\u5c1a\u672a\u8d85\u8f7d)<\/td>\n<td>\u6781\u9ad8 (\u5bb9\u6613\u8fdb\u5165\u5783\u573e\u90ae\u4ef6\/\u4fc3\u9500\u680f)<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u8fd0\u8425\u6210\u672c\u4e0e\u6280\u672f\u95e8\u69db<\/h3><p>\u90ae\u4ef6\u8425\u9500\u8981\u6c42\u4f01\u4e1a\u5177\u5907HTML\u8bbe\u8ba1\u3001\u90ae\u4ef6\u53d1\u9001\u7cfb\u7edf\u8bbe\u7f6e\u3001\u57df\u540d\u8fc7\u6ee4\u4ee5\u907f\u514d\u8fdb\u5165\u5783\u573e\u90ae\u4ef6\u7bb1\u7b49\u77e5\u8bc6\u3002\u5bf9\u4e8e\u7f3a\u4e4fIT\u4eba\u5458\u7684\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e0d\u5c0f\u7684\u6280\u672f\u95e8\u69db\u3002.<\/p><p>\u76f8\u53cd\uff0c <strong>Zalo OA<\/strong> \u7684\u7ba1\u7406\u754c\u9762\u76f8\u5f53\u76f4\u89c2\u4e14\u6613\u4e8e\u4f7f\u7528\u3002\u7136\u800c\uff0cZalo\u7684\u6536\u8d39\u653f\u7b56\u6b63\u65e5\u76ca\u6536\u7d27\uff0c\u8981\u6c42\u4f01\u4e1a\u5fc5\u987b\u8d2d\u4e70\u6708\u5ea6\u5957\u9910\u5e76\u4e3a\u4e3b\u52a8\u6d88\u606f\u4ed8\u8d39\u3002.<\/p><p>\u6839\u636e\u4e13\u5bb6\u7684\u610f\u89c1 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"752\">DPS.MEDIA<\/a>, \uff0c\u5728\u8fd9\u4e24\u4e2a\u6e20\u9053\u4e4b\u95f4\u5e73\u8861\u6210\u672c\u9700\u8981\u57fa\u4e8eLTV\uff08\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff09\u3002\u5982\u679c\u5229\u6da6\u7387\u8f83\u4f4e\uff0c\u6ee5\u53d1Zalo\u6d88\u606f\u53ef\u80fd\u4f1a\u8fc5\u901f\u4fb5\u8680\u5229\u6da6\u3002.<\/p><h2>2. \u4e3a\u4ec0\u4e48Zalo OA\u662fB2C\u4f01\u4e1a\u7684\u7ec8\u6781'\u6b66\u5668\u201c\uff1f<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/2-tai-sao-zalo-oa-la-vu-khi-toi-thuong-cho-doanh-nghiep-b2c_dpsmedia.png\" alt=\"\" title=\"\"><\/p><p>\u5bf9\u4e8e\u96f6\u552e\u3001\u65f6\u5c1a\u3001\u9910\u996e\uff08F&amp;B\uff09\u6216\u7f8e\u5bb9\u670d\u52a1\u884c\u4e1a\uff0c, <strong>Zalo OA<\/strong> \u4e0d\u4ec5\u662f\u5173\u6000\u6e20\u9053\uff0c\u66f4\u662f\u6838\u5fc3\u9500\u552e\u6e20\u9053\u3002\u5728\u4e2a\u4eba\u793e\u4ea4\u73af\u5883\u4e2d\u89e6\u8fbe\u5ba2\u6237\u662f\u6210\u529f\u7684\u91d1\u94a5\u5319\u3002.<\/p><h3>Zalo Broadcast\u529f\u80fd\uff1a\u6279\u91cf\u89e6\u8fbe<\/h3><p>Broadcast\u529f\u80fd\u5141\u8bb8\u5411\u6240\u6709\u5173\u6ce8OA\u7684\u4eba\u5458\u540c\u6b65\u53d1\u9001\u6d88\u606f\u3002\u8fd9\u662f\u901a\u77e5\u4fc3\u9500\u6d3b\u52a8\u3001\u53d1\u5e03\u65b0\u54c1\u6700\u5feb\u7684\u65b9\u5f0f\u3002.<\/p><p>\u4e0eFacebook Fanpage\u6d41\u91cf\uff08reach\uff09\u88ab\u60e8\u906d\u9650\u5236\u4e0d\u540c\uff0c <strong>Zalo OA<\/strong> \u7684\u7fa4\u53d1\u6d88\u606f\u5c06\u76f4\u63a5\u8fdb\u5165\u5ba2\u6237\u7684\u6536\u4ef6\u7bb1\u3002\u5982\u679c\u5ba2\u6237\u6ca1\u6709\u5c4f\u853dOA\uff0c\u63a5\u6536\u7387\u9ad8\u8fbe100%\u3002.<\/p><p>\u4f01\u4e1a\u53ef\u4ee5\u5728\u6d88\u606f\u4e2d\u76f4\u63a5\u8bbe\u7f6e\u884c\u52a8\u547c\u5401\uff08CTA\uff09\u6309\u94ae\u3002\u4f8b\u5982\uff1a\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u3001\u201c\u67e5\u770b\u8be6\u60c5\u201d\u3001\u201c\u62e8\u6253\u70ed\u7ebf\u201d\uff0c\u8fd9\u80fd\u6781\u597d\u5730\u5f15\u5bfc\u5ba2\u6237\u3002.<\/p><h3>Zalo ZNS\uff1a\u81ea\u52a8\u5316\u5ba2\u6237\u5173\u6000\u901a\u77e5<\/h3><p>Zalo\u901a\u77e5\u670d\u52a1\uff08ZNS\uff09\u662f\u4e00\u79cd\u5411\u5ba2\u6237\u624b\u673a\u53f7\u53d1\u9001\u901a\u77e5\u6d88\u606f\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u65e0\u9700\u5ba2\u6237\u9884\u5148\u5173\u6ce8OA\u3002\u8fd9\u662f\u76f8\u6bd4\u5176\u4ed6\u5e73\u53f0\u7684\u4e00\u4e2a\u7edd\u5bf9\u4f18\u52bf\u70b9\u3002.<\/p><ul>\n<li>\u5feb\u901f\u53d1\u9001OTP\u9a8c\u8bc1\u7801\u3002.<\/li>\n<li>\u901a\u77e5\u8ba2\u5355\u72b6\u6001\uff08\u5df2\u8ba2\u8d2d\u3001\u914d\u9001\u4e2d\u3001\u6210\u529f\uff09\u3002.<\/li>\n<li>\u63d0\u9192\u670d\u52a1\u9884\u7ea6\uff08Spa\u3001\u7259\u79d1\u3001\u8f66\u8f86\u4fdd\u517b\uff09\u3002.<\/li>\n<li>\u901a\u77e5\u8d22\u52a1\u4f59\u989d\u53d8\u52a8\u3002.<\/li>\n<li>\u53d1\u9001\u81ea\u52a8\u751f\u65e5\u795d\u798f\u53ca\u4f18\u60e0\u5238\u3002.<\/li>\n<\/ul><h3>\u6210\u529f\u5b9e\u65bd\u6848\u4f8b<\/h3><p>\u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u5bb6\u670d\u88c5\u8fde\u9501\u5e97\u5728\u5e94\u7528 <strong>Zalo OA<\/strong> \u53d1\u9001ZNS\u8ba2\u5355\u786e\u8ba4\u540e\uff0c\u9000\u8d27\u7387\uff08return rate\uff09\u4ece15%\u964d\u81f35%\u3002\u5ba2\u6237\u5728\u6536\u5230\u5b98\u65b9\u901a\u77e5\u65f6\u611f\u5230\u66f4\u52a0\u5b89\u5fc3\u3002.<\/p><p>\u6cb3\u5185\u7684\u4e00\u5bb6Spa\u4f7f\u7528Broadcast\u53d1\u9001\u9ec4\u91d1\u65f6\u6bb5\u4f18\u60e0\uff0c\u5728\u53d1\u9001\u6d88\u606f\u540e\u4ec52\u5c0f\u65f6\u5c31\u586b\u6ee1\u4e86\u5f53\u546880%\u7684\u7a7a\u6863\u3002\u8fd9\u8bc1\u660e\u4e86Zalo\u5e73\u53f0\u5373\u65f6\u53cd\u9988\u7684\u529b\u91cf\u3002.<\/p><h3>\u96c6\u6210Zalo Shop\u548c\u5c0f\u7a0b\u5e8f\uff08Mini App\uff09<\/h3><p>Zalo\u7684\u751f\u6001\u7cfb\u7edf\u6b63\u968f\u7740\u5c0f\u7a0b\u5e8f\uff08Mini App\uff09\u5f3a\u52bf\u53d1\u5c55\u3002\u5ba2\u6237\u65e0\u9700\u4e0b\u8f7d\u4f01\u4e1a\u7684\u72ec\u7acbAPP\uff0c\u5373\u53ef\u5728Zalo\u4e0a\u76f4\u63a5\u8d2d\u7269\u3001\u79ef\u5206\u3002.<\/p><p>\u8fd9\u6d88\u9664\u4e86\u7528\u6237'\u61d2\u5f97\u4e0b\u8f7dAPP'\u7684\u969c\u788d\u3002. <strong>Zalo OA<\/strong> \u626e\u6f14\u7740\u8fde\u63a5\u5668\u7684\u89d2\u8272\uff0c\u5c06\u5ba2\u6237\u5e26\u5165\u5c0f\u7a0b\u5e8f\u4ee5\u4f53\u9a8c\u6d41\u7545\u7684\u670d\u52a1\u3002.<\/p><h2>3. \u90ae\u4ef6\u8425\u9500\u4f55\u65f6\u4f9d\u7136\u79f0\u738b\uff1f<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/3-khi-nao-email-marketing-van-giu-ngoi-vuong_dpsmedia.png\" alt=\"3. \u90ae\u4ef6\u8425\u9500\u4f55\u65f6\u4f9d\u7136\u79f0\u738b\uff1f\" title=\"\"><\/p><p>\u5c3d\u7ba1 <strong>Zalo OA<\/strong> \u867d\u7136\u975e\u5e38\u5f3a\u5927\uff0c\u4f46\u90ae\u4ef6\u8425\u9500\u4ece\u672a'\u6b7b\u4ea1\u201c\u3002\u751a\u81f3\u5728B2B\u73af\u5883\u548c\u9ad8\u4ef7\u503c\u884c\u4e1a\u4e2d\uff0c\u90ae\u4ef6\u4f9d\u7136\u662f\u6392\u540d\u7b2c\u4e00\u7684\u4fe1\u8a89\u6e20\u9053\u3002.<\/p><h3>\u5728B2B\u4ea4\u6613\u4e2d\u5efa\u7acb\u4fe1\u4efb<\/h3><p>\u4ef7\u503c\u6570\u4ebf\u6216\u6570\u5341\u4ebf\u8d8a\u5357\u76fe\u7684\u5408\u540c\u5f88\u5c11\u901a\u8fc7\u5feb\u6377\u804a\u5929\u6d88\u606f\u6210\u4ea4\u3002\u90ae\u4ef6\u5e26\u6765\u4e00\u79cd\u4e13\u4e1a\u3001\u5e84\u91cd\u7684\u611f\u89c9\uff0c\u4e14\u5177\u6709\u66f4\u9ad8\u7684\u6cd5\u5f8b\u5f52\u6863\u6027\u3002.<\/p><p>\u5982\u679c\u60a8\u901a\u8fc7Zalo\u800c\u4e0d\u662f\u4e00\u4efd\u6392\u7248\u7cbe\u7f8e\u7684\u90ae\u4ef6\u53d1\u9001\u62a5\u4ef7\uff0c\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u4f1a\u964d\u4f4e\u5bf9\u60a8\u4e13\u4e1a\u6027\u7684\u8bc4\u4ef7\u3002\u90ae\u4ef6\u5141\u8bb8\u9644\u5e26\u8be6\u7ec6\u7684\u516c\u53f8\u7b80\u4ecb\u3001\u4ea7\u54c1\u76ee\u5f55\u4e14\u4e0d\u4f1a\u964d\u4f4e\u753b\u8d28\u3002.<\/p><h3>\u957f\u671f\u5ba2\u6237\u57f9\u80b2 (Lead Nurturing)<\/h3><p>\u5bf9\u4e8e\u50cf\u623f\u5730\u4ea7\u3001\u6c7d\u8f66\u3001\u4fdd\u9669\u7b49\u9700\u8981\u957f\u671f\u8003\u8651\u7684\u4ea7\u54c1\uff0c\u90ae\u4ef6\u8425\u9500\u901a\u8fc7\u81ea\u52a8\u5316\u5e8f\u5217\uff08Automation\uff09\u53d1\u6325\u4f5c\u7528\u3002\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u4e00\u4e2a\u753110-20\u5c01\u90ae\u4ef6\u7ec4\u6210\u7684\u5e8f\u5217\uff0c\u57286\u4e2a\u6708\u5185\u9010\u6b65\u53d1\u9001\u3002.<\/p><p>\u8fd9\u6709\u52a9\u4e8e\u54c1\u724c\u59cb\u7ec8\u51fa\u73b0\u5728\u5ba2\u6237\u7684\u8111\u6d77\u4e2d\uff08Top of Mind\uff09\uff0c\u800c\u4e0d\u4f1a\u50cf\u8fde\u7eed\u53d1\u9001Zalo\u6d88\u606f\u90a3\u6837\u9020\u6210\u56f0\u6270\u3002. <strong>Zalo OA<\/strong> \u5982\u679c\u53d1\u9001\u8fc7\u591a\uff0c\u5f88\u5bb9\u6613\u88abBlock\uff08\u5c4f\u853d\uff09\u3002.<\/p><h3>\u6df1\u5ea6\u5185\u5bb9\u5c55\u793a\u80fd\u529b<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5185\u5bb9\u7c7b\u578b<\/th>\n<th>\u90ae\u4ef6\u7684\u80fd\u529b<\/th>\n<th>Zalo OA\u7684\u80fd\u529b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7535\u5b50\u62a5 (Newsletter)<\/td>\n<td>\u6781\u4f73\uff0c\u5e03\u5c40\u7cbe\u7f8e<\/td>\n<td>\u96be\u8bfb\uff0c\u5b57\u7b26\u53d7\u9650<\/td>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u6545\u4e8b<\/td>\n<td>\u60c5\u611f\u5f15\u5bfc\u597d<\/td>\n<td>\u9700\u8981\u7b80\u77ed\u7cbe\u70bc<\/td>\n<\/tr>\n<tr>\n<td>\u4f7f\u7528\u6307\u5357<\/td>\n<td>\u8be6\u7ec6\uff0c\u9644\u5e26\u591a\u56fe\/\u89c6\u9891<\/td>\n<td>\u5efa\u8bae\u53d1\u9001\u94fe\u63a5\u56de\u7f51\u7ad9<\/td>\n<\/tr>\n<tr>\n<td>\u6570\u636e\u62a5\u544a<\/td>\n<td>\u6e05\u6670\u3001\u4e13\u4e1a<\/td>\n<td>\u4e0d\u9002\u5408<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6df1\u5ea6\u5ba2\u6237\u7ec6\u5206<\/h3><p>\u90ae\u4ef6\u8425\u9500\u5141\u8bb8\u6839\u636e\u6253\u5f00\u90ae\u4ef6\u3001\u70b9\u51fb\u94fe\u63a5\u7b49\u884c\u4e3a\u5bf9\u5ba2\u6237\u7fa4\u8fdb\u884c\u6781\u5176\u8be6\u7ec6\u7684\u5206\u7c7b\u3002\u60a8\u53ef\u4ee5\u5411\u70b9\u51fb\u4e86\u94fe\u63a5B\u7684\u4eba\u53d1\u9001\u5185\u5bb9A\uff0c\u5411\u672a\u6253\u5f00\u90ae\u4ef6\u7684\u4eba\u53d1\u9001\u5185\u5bb9C\u3002.<\/p><p>\u8fd9\u79cd\u5267\u672c\u7684\u7cbe\u7ec6\u5316\u6709\u52a9\u4e8e\u4f18\u5316\u4e2a\u4eba\u4f53\u9a8c\u3002. <strong>Zalo OA<\/strong> \u76ee\u524d\u4e5f\u6709\u6807\u7b7e\uff08Tag\uff09\u529f\u80fd\uff0c\u4f46\u57fa\u4e8e\u884c\u4e3a\u7684\u81ea\u52a8\u5316\u80fd\u529b\u5c1a\u4e0d\u5982\u4e13\u4e1a\u7684\u90ae\u4ef6\u5de5\u5177\u5f3a\u5927\u3002.<\/p><h2>4. Zalo OA\u4e0e\u90ae\u4ef6\u7ed3\u5408\u6218\u7565\uff1a\u6765\u81eaDPS.MEDIA\u7684\u516c\u5f0f<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/4-chien-luoc-ket-hop-zalo-oa-va-email-cong-thuc-tu-dpsmedia_dpsmedia.png\" alt=\"4. Zalo OA\u4e0e\u90ae\u4ef6\u7ed3\u5408\u6218\u7565\uff1a\u6765\u81eaDPS.MEDIA\u7684\u516c\u5f0f\" title=\"\"><\/p><p>\u4e0e\u5176\u4e8c\u9009\u4e00\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u7ed3\u5408\u4e24\u8005\u7684\u529b\u91cf\uff1f\u6839\u636e\u4e3a5400\u591a\u5bb6\u5ba2\u6237\u5b9e\u65bd\u7684\u7ecf\u9a8c\uff0cDPS.MEDIA\u63a8\u8350'\u591a\u7ef4\u5305\u56f4'\u591a\u6e20\u9053\u6a21\u578b\u3002.<\/p><h3>\u5ba2\u6237\u6570\u636e\u6d41\u5206\u53d1<\/h3><p>\u7b2c\u4e00\u6b65\u662f\u5fc5\u987b\u6536\u96c6\u5230\u5ba2\u6237\u7684\u624b\u673a\u53f7\u548c\u90ae\u7bb1\u3002\u5229\u7528Zalo\u8fdb\u884c\u5feb\u901f\u89e6\u8fbe\uff0c\u5438\u5f15\u521d\u6b65\u5173\u6ce8\u3002.<\/p><p>\u5728\u5ba2\u6237\u8868\u73b0\u51fa\u5174\u8da3\u540e\uff0c\u5f15\u5bfc\u4ed6\u4eec\u7559\u4e0b\u90ae\u7bb1\u4ee5\u63a5\u6536\u6df1\u5ea6\u8d44\u6599\u6216\u7279\u522b\u4f18\u60e0\u5238\u3002\u6b64\u65f6\uff0c\u60a8\u5c31\u62e5\u6709\u4e86\u4e24\u4e2a\u6700\u91cd\u8981\u7684\u89e6\u78b0\u70b9\uff08touchpoints\uff09\u3002.<\/p><h3>\u5168\u6e20\u9053\uff08Omnichannel\uff09\u534f\u4f5c\u5267\u672c<\/h3><p>\u4e00\u4e2a\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u662f\u5404\u6e20\u9053\u4e4b\u95f4\u9ed8\u5951\u7684\u914d\u5408\u3002\u4e0d\u8981\u5728\u6240\u6709\u9635\u5730\u4e0a\u7fa4\u53d1\u76f8\u540c\u7684\u5185\u5bb9\u3002\u8ba9\u6bcf\u4e2a\u6e20\u9053\u627f\u62c5\u72ec\u7279\u89d2\u8272\u3002.<\/p><p>\u4ee5\u4e0b\u662fDPS.MEDIA\u7ecf\u5e38\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u54a8\u8be2\u7684\u6807\u51c6\u534f\u4f5c\u6d41\u7a0b\uff1a<\/p><ol>\n<li><strong>\u6b65\u9aa4 1\uff1a<\/strong> \u5728\u5ba2\u6237\u6ce8\u518c\u540e\u7acb\u5373\u53d1\u9001\u6b22\u8fce\u90ae\u4ef6\uff0c\u9644\u5e26\u8be6\u7ec6\u7684\u4f01\u4e1a\u4ecb\u7ecd\u4fe1\u606f\u3002.<\/li>\n<li><strong>\u6b65\u9aa4 2\uff1a<\/strong> \u5982\u679c\u5ba2\u6237\u572824\u5c0f\u65f6\u540e\u672a\u6253\u5f00\u90ae\u4ef6\uff0c\u7cfb\u7edf\u81ea\u52a8\u901a\u8fc7 <strong>Zalo OA<\/strong> \u53d1\u9001ZNS\u6d88\u606f\u8fdb\u884c\u6e29\u99a8\u63d0\u9192\u3002.<\/li>\n<li><strong>\u6b65\u9aa4 3\uff1a<\/strong> \u5f53\u6709\u79d2\u6740\uff08Flash Sale\uff09\u6d3b\u52a8\u65f6\uff0c\u4f18\u5148\u53d1\u9001Zalo Broadcast\u4ee5\u523a\u6fc0\u7acb\u5373\u8d2d\u4e70\u3002.<\/li>\n<li><strong>\u6b65\u9aa4 4\uff1a<\/strong> \u8d2d\u4e70\u540e\uff0c\u901a\u8fc7\u90ae\u4ef6\u53d1\u9001\u7535\u5b50\u53d1\u7968\uff0c\u5e76\u901a\u8fc7Zalo\u53d1\u9001\u7b80\u77ed\u7684\u611f\u8c22\u6d88\u606f\u3002.<\/li>\n<li><strong>\u7b2c\u4e94\u6b65\uff1a<\/strong> \u6bcf\u5468\u53d1\u9001\u7cfb\u5217\u90ae\u4ef6\u8fdb\u884c\u4ea7\u54c1\u4f7f\u7528\u77e5\u8bc6\u5173\u6000\u3002.<\/li>\n<\/ol><h3>\u540c\u6b65CRM\u6570\u636e<\/h3><p>\u4e3a\u4e86\u6267\u884c\u4e0a\u8ff0\u6218\u7565\uff0c\u4f01\u4e1a\u9700\u8981\u4e00\u4e2aCRM\uff08\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff09\u7cfb\u7edf\u4f5c\u4e3a\u4e2d\u5fc3\u3002\u6765\u81ea <strong>Zalo OA<\/strong> \u548c\u90ae\u4ef6\u7684\u6570\u636e\u5fc5\u987b\u6c47\u603b\u5230\u4e00\u4e2a\u6e90\u5934\u3002.<\/p><p>\u8fd9\u6709\u52a9\u4e8e\u54a8\u8be2\u4eba\u5458\u4e86\u89e3\u5ba2\u6237\u66fe\u5728\u54ea\u91cc\u4e92\u52a8\u8fc7\u3002\u907f\u514d\u51fa\u73b0\u5ba2\u6237\u521a\u5728Zalo\u4e0a\u6295\u8bc9\uff0c\u5458\u5de5\u5374\u53d1\u90ae\u4ef6\u63a8\u9500\u4ea7\u54c1\u7684\u60c5\u51b5\uff0c\u8fd9\u4f1a\u5f15\u8d77\u53cd\u611f\u3002.<\/p><p>\u4e8b\u5b9e\u8bc1\u660e\uff0c\u6b63\u786e\u7ed3\u5408\u4f7f\u7528\u76f8\u6bd4\u4ec5\u4f7f\u7528\u5355\u4e00\u6e20\u9053\uff0c\u8f6c\u5316\u7387\u53ef\u63d0\u5347\u9ad8\u8fbe40%\u3002\u591a\u70b9\u5b58\u5728\u4f7f\u54c1\u724c\u66f4\u5177\u516c\u4fe1\u529b\u3002.<\/p><h2>5. \u4f18\u5316Zalo OA\u4ee5\u8fbe\u5230SEO\u6807\u51c6\u5e76\u589e\u52a0\u5173\u6ce8\u8005<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/5-toi-uu-hoa-zalo-oa-de-dat-chuan-seo-va-tang-truong-nguoi-quan-tam_dpsmedia.png\" alt=\"5. \u4f18\u5316Zalo OA\u4ee5\u8fbe\u5230SEO\u6807\u51c6\u5e76\u589e\u52a0\u5173\u6ce8\u8005\" title=\"\"><\/p><p>\u8bb8\u591a\u4f01\u4e1a\u5efa\u7acb <strong>Zalo OA<\/strong> \u540e\u5c31\u675f\u4e4b\u9ad8\u9601\uff0c\u6216\u8005\u4ec5\u7528\u4e8e\u804a\u5929\u3002\u8fd9\u662f\u5de8\u5927\u7684\u8d44\u6e90\u6d6a\u8d39\u3002OA\u4e5f\u9700\u8981\u8fdb\u884c\u4f18\u5316\uff08SEO\uff09\uff0c\u4ee5\u4fbf\u5ba2\u6237\u5728Zalo\u641c\u7d22\u680f\u4e0a\u8f7b\u677e\u627e\u5230\u60a8\u3002.<\/p><h3>\u4f18\u5316OA\u540d\u79f0\u548c\u63cf\u8ff0<\/h3><p>OA\u540d\u79f0\u5e94\u5305\u542b'\u54c1\u724c\u540d + \u884c\u4e1a\u5173\u952e\u8bcd\u201c\u3002\u4f8b\u5982\uff1a\u201dDPS.MEDIA \u2013 \u8425\u9500\u89e3\u51b3\u65b9\u6848\u201c\uff0c\u800c\u4e0d\u662f\u4ec5\u653e'DPS.MEDIA\u201d\u3002\u8fd9\u6709\u52a9\u4e8e\u7528\u6237\u8f7b\u677e\u8bc6\u522b\u60a8\u7684\u4e1a\u52a1\u9886\u57df\u3002.<\/p><p>\u7b80\u77ed\u63cf\u8ff0\u90e8\u5206\u9700\u5305\u542b\u4e0e\u4ea7\u54c1\u76f8\u5173\u7684\u6838\u5fc3\u5173\u952e\u8bcd\u3002\u8bf7\u64b0\u5199\u4e00\u6bb5\u5438\u5f15\u4eba\u7684\u4ecb\u7ecd\uff0c\u5728\u5f00\u59343\u884c\u5185\u7a81\u51fa\u4f01\u4e1a\u7684USP\uff08\u72ec\u7279\u9500\u552e\u4e3b\u5f20\uff09\u3002.<\/p><h3>\u8bbe\u7f6e\u83dc\u5355\u548c\u6b22\u8fce\u6d88\u606f<\/h3><p>\u804a\u5929\u6846\u4e0b\u65b9\u7684\u83dc\u5355\u680f\u662f\u6781\u4f73\u7684\u5ba2\u6237\u5f15\u5bfc\u5904\u3002\u8bf7\u8bbe\u7f6e\u6307\u5411\u7f51\u7ad9\u3001\u8d2d\u4e70\u94fe\u63a5\u6216\u62e8\u6253\u70ed\u7ebf\u7684\u6309\u94ae\u3002\u4e0d\u8981\u8ba9\u5ba2\u6237\u8d39\u52b2\u5bfb\u627e\u8054\u7cfb\u65b9\u5f0f\u3002.<\/p><p>\u81ea\u52a8\u6b22\u8fce\u6d88\u606f\uff08Welcome Message\uff09\u9700\u8981\u4e2a\u6027\u5316\u3002\u8be2\u95ee\u5ba2\u6237\u59d3\u540d\u5e76\u7acb\u5373\u63d0\u4f9b\u652f\u6301\u9009\u9879\u3002\u8fd9\u79cd0\u79d2\u54cd\u5e94\u901f\u5ea6\u5c06\u8d62\u5f97\u6ee1\u5206\u597d\u8bc4\u3002.<\/p><h3>Zalo OA\u4e0a\u7684\u6587\u7ae0\u5185\u5bb9<\/h3><p>Zalo\u4e0a\u7684\u5185\u5bb9\u9700\u8981\u7b80\u77ed\u3001\u76f4\u89c2\u3002\u56fe\u7247\u5fc5\u987b\u7f8e\u89c2\u3001\u6e05\u6670\uff0c\u56e0\u4e3a\u7528\u6237\u662f\u5728\u79fb\u52a8\u7aef\u67e5\u770b\u3002\u6587\u7ae0\u6807\u9898\u9700\u8981\u7a0d\u5fae\u5e26\u70b9\u7206\u70b9\u4ee5\u523a\u6fc0\u70b9\u51fb\u7387\uff08CTR\uff09\u3002.<\/p><ul>\n<li>\u6587\u7ae0\u5c01\u9762\u56fe\u4f7f\u7528\u6807\u51c6\u5c3a\u5bf8320\u00d7180 px\u3002.<\/li>\n<li>\u6807\u9898\u4e0d\u8d85\u8fc7150\u4e2a\u5b57\u7b26\uff0c\u4e13\u6ce8\u4e8e\u5ba2\u6237\u5229\u76ca\u3002.<\/li>\n<li>\u6458\u8981\u5185\u5bb9\uff08Description\uff09\u662f\u51b3\u5b9a\u5ba2\u6237\u662f\u5426\u70b9\u51fb\u7ee7\u7eed\u9605\u8bfb\u7684\u6700\u91cd\u8981\u90e8\u5206\u3002.<\/li>\n<li>\u5229\u7528\u77ed\u89c6\u9891\u589e\u52a0\u4e92\u52a8\uff0c\u7ad6\u5c4f\u89c6\u9891\u89c2\u770b\u8d8b\u52bf\u6b63\u76db\u3002.<\/li>\n<li>\u5728\u6bcf\u7bc7\u6587\u7ae0\u672b\u5c3e\u6dfb\u52a0\u6e05\u6670\u7684CTA\u6309\u94ae\u3002.<\/li>\n<\/ul><h2>6. \u5b9e\u65bdZalo OA\u65f6\u7684\u81f4\u547d\u9519\u8bef<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/6-nhung-sai-lam-chet-nguoi-khi-trien-khai-zalo-oa_dpsmedia.png\" alt=\"6. \u5b9e\u65bdZalo OA\u65f6\u7684\u81f4\u547d\u9519\u8bef\" title=\"\"><\/p><p>\u5728\u4e3a\u6570\u5343\u5bb6\u4f01\u4e1a\u63d0\u4f9b <strong><a href=\"https:\/\/dps.media\/zh\/dps-media%e7%9a%84%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e9%83%a8%e7%bd%b2%e6%b5%81%e7%a8%8b\/\">\u591a\u6e20\u9053\u8425\u9500\u6218\u7565<\/a><\/strong> \u54a8\u8be2\u7684\u8fc7\u7a0b\u4e2d\uff0cDPS.MEDIA\u53d1\u73b0\u4e86\u8bb8\u591a\u5bfc\u81f4Zalo OA\u6e20\u9053\u53d8\u6210'\u50f5\u5c38\u201c\uff08\u6d3b\u8dc3\u4f46\u65e0\u6548\u679c\uff09\u7684\u5e38\u89c1\u9519\u8bef\u3002.<\/p><h3>\u6ee5\u53d1Broadcast\u6d88\u606f<\/h3><p>\u8fd9\u662f\u6700\u5e38\u89c1\u7684\u9519\u8bef\u3002\u56e0\u4e3a\u60f3\u5feb\u70b9\u589e\u52a0\u9500\u91cf\uff0c\u8bb8\u591a\u5e97\u4e3b\u6bcf\u5929\u90fd\u53d1\u4fc3\u9500\u6d88\u606f\u3002\u540e\u679c\u662f\u5ba2\u6237\u611f\u5230\u88ab\u9a9a\u6270\u5e76\u7acb\u5373\u70b9\u51fb'\u53d6\u6d88\u5173\u6ce8\u201c\u3002.<\/p><p>\u9ec4\u91d1\u6cd5\u5219\u662f\u53ea\u5728\u771f\u6b63\u6709\u4ef7\u503c\u65f6\u53d1\u9001\u3002\u5efa\u8bae\u9891\u7387\u4e3a\u6bcf\u67082-4\u6761\u3002\u5185\u5bb9\u5fc5\u987b\u771f\u6b63\u5438\u5f15\u4eba\u6216\u4e3a\u63a5\u6536\u8005\u5e26\u6765\u5b9e\u9645\u5229\u76ca\u3002.<\/p><h3>\u5ffd\u7565\u5ba2\u6237\u5173\u6000\u73af\u8282<\/h3><p>\u8bb8\u591a\u4f01\u4e1a\u6295\u5165\u8d44\u91d1\u8fd0\u884cZalo Ads\u5e7f\u544a\u4ee5\u5438\u5f15\u5ba2\u6237\u5230OA\uff0c\u4f46\u5374\u6ca1\u6709\u914d\u7f6e\u4eba\u5458\u503c\u5b88\u804a\u5929\u3002\u5ba2\u6237\u53d1\u6d88\u606f\u95ee\u4ef7\uff0c3\u5c0f\u65f6\u540e\u624d\u56de\u590d\uff0c\u90a399%\u4f1a\u6d41\u5931\u5ba2\u6237\u3002.<\/p><p>\u8bf7\u8bbe\u7f6e\u57fa\u7840\u804a\u5929\u673a\u5668\u4eba\uff08Chatbot\uff09\u4ee5\u7acb\u5373\u56de\u7b54\u5e38\u89c1\u95ee\u9898\u3002\u540c\u65f6\uff0c\u5728\u9ad8\u5cf0\u65f6\u6bb5\u5206\u914d\u4eba\u5458\u503c\u5b88\u4ee5\u8fdb\u884c\u6df1\u5ea6\u54a8\u8be2\u3002.<\/p><h3>\u4e0d\u8fdb\u884c\u5ba2\u6237\u5206\u7c7b<\/h3><p>\u5411\u65b0\u5ba2\u6237\u548cVIP\u5ba2\u6237\u53d1\u9001\u76f8\u540c\u7684\u5185\u5bb9\u662f\u4e00\u4e2a\u9519\u8bef\u3002. <strong>Zalo OA<\/strong> \u63d0\u4f9b\u4e86\u6807\u7b7e\uff08Tag\uff09\u5de5\u5177\uff0c\u8bf7\u5f7b\u5e95\u5229\u7528\u5b83\u3002.<\/p><p>\u4f8b\u5982\uff1aVIP\u5ba2\u6237\u9700\u8981\u6536\u5230\u72ec\u5bb6\u4f18\u60e0\u3002\u672a\u8d2d\u4e70\u5ba2\u6237\u9700\u8981\u6536\u5230\u5173\u4e8e\u54c1\u724c\u4fe1\u8a89\u548c\u8001\u5ba2\u6237\u53cd\u9988\u7684\u4fe1\u606f\u3002.<\/p><h2>7. 2024\u5e74\u53ca\u672a\u6765\u7684Zalo OA\u8d8b\u52bf<\/h2><p>Zalo\u5e73\u53f0\u6b63\u901a\u8fc7\u8bb8\u591a\u65e8\u5728\u652f\u6301\u4f01\u4e1a\u7684\u65b0\u529f\u80fd\u53d1\u751f\u7ffb\u5929\u8986\u5730\u7684\u53d8\u5316\u3002\u5982\u679c\u4e0d\u60f3\u88ab\u5bf9\u624b\u7529\u5728\u8eab\u540e\uff0c\u66f4\u65b0\u8d8b\u52bf\u662f\u5fc5\u987b\u7684\u3002.<\/p><h3>\u5c0f\u7a0b\u5e8f\uff08Zalo Mini App\uff09\u4e0a\u4f4d<\/h3><p>\u201cAll-in-one\u201d\uff08\u5168\u80fd\u4e00\u4f53\u5316\uff09\u8d8b\u52bf\u6b63\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u5404\u5927\u4f01\u4e1a\u6b63\u7ade\u76f8\u5728Zalo\u4e0a\u6784\u5efa\u5c0f\u7a0b\u5e8f\u3002\u8fd9\u662f\u6781\u5176\u6709\u6548\u7684\u5ba2\u6237\u7559\u5b58\uff08Retention\uff09\u65b9\u6848\u3002.<\/p><p><strong><a href=\"https:\/\/www.mpi.gov.vn\/portal\/Pages\/Chuyen-doi-so-1059.aspx\" rel=\"nofollow noopener\" target=\"_blank\">\u6839\u636e\u6700\u8fd1\u7684<\/a><\/strong> \u6570\u5b57\u5316\u8f6c\u578b\u62a5\u544a\uff0c\u62e5\u6709\u5c0f\u7a0b\u5e8f\u7684\u4f01\u4e1a\u5ba2\u6237\u56de\u8bbf\u7387\u6bd4\u4ec5\u4f7f\u7528\u666e\u901a\u7f51\u7ad9\u9ad8\u51fa3\u500d\u3002.<\/p><h3>\u5c06AI\u96c6\u6210\u5230Zalo Chatbot<\/h3><p>\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u6b63\u6e17\u900f\u5230\u6bcf\u4e2a\u89d2\u843d\u3002\u73b0\u5728 <strong>Zalo OA<\/strong> \u4e0a\u7684\u804a\u5929\u673a\u5668\u4eba\u66f4\u806a\u660e\u4e86\uff0c\u80fd\u7406\u89e3\u81ea\u7136\u8bed\u8a00\u5e76\u50cf\u771f\u4eba\u4e00\u6837\u63d0\u4f9b\u54a8\u8be2\u3002.<\/p><p>\u5e94\u7528AI\u6709\u52a9\u4e8e\u51cf\u8f7b\u7535\u9500\u56e2\u961f\u7684\u538b\u529b\uff0c\u540c\u65f6\u786e\u4fdd\u5ba2\u6237\u83b7\u5f9724\/7\u4e0d\u95f4\u65ad\u7684\u670d\u52a1\u3002.<\/p><h3>\u6536\u7d27\u9690\u79c1\u89c4\u5b9a<\/h3><p>Zalo\u5728\u4fdd\u62a4\u7528\u6237\u65b9\u9762\u6b63\u53d8\u5f97\u65e5\u76ca\u4e25\u82db\u3002\u5173\u4e8e\u53d1\u9001ZNS\u6d88\u606f\u3001\u5ba1\u6838Broadcast\u5185\u5bb9\u7684\u89c4\u5b9a\u5c06\u8d8a\u6765\u8d8a\u4e25\u683c\u3002.<\/p><p>\u4f01\u4e1a\u9700\u4e25\u683c\u9075\u5b88 <strong><a href=\"https:\/\/www.microsoft.com\/vi-vn\/security\/business\/security-101\/what-is-data-security\" rel=\"nofollow noopener\" target=\"_blank\">\u5728\u4f7f\u7528 ZNS \u65f6\uff0c\u9075\u5b88<\/a><\/strong> \u4ee5\u907f\u514d\u8d26\u53f7\u88ab\u6c38\u4e45\u5c01\u7981\u3002\u6784\u5efa'\u5e72\u51c0'\u7684\u5ba2\u6237\u7fa4\uff08Organic\uff09\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u91cd\u8981\u3002.<\/p><h3>\u6765\u81eaDPS.MEDIA\u7684\u652f\u6301\u670d\u52a1<\/h3><p>\u5168\u9762\u4f18\u5316Zalo OA\u6e20\u9053\u5e76\u975e\u4e00\u671d\u4e00\u5915\u4e4b\u4e8b\u3002\u5b83\u8981\u6c42\u5177\u5907\u5173\u4e8e\u6280\u672f\u3001\u5185\u5bb9\u548c\u8fd0\u8425\u6218\u7565\u7684\u6df1\u5ea6\u77e5\u8bc6\u3002.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u63d0\u4f9b\u4ece\u8bbe\u7f6eSEO\u6807\u51c6OA\u3001\u6784\u5efaChatbot\u5267\u672c\uff0c\u5230\u8fd0\u8425\u9ad8\u6548Zalo Ads\u5e7f\u544a\u6d3b\u52a8\u7684\u6574\u5957\u89e3\u51b3\u65b9\u6848\u3002.<\/p><h2>\u603b\u7ed3<\/h2><p>\u8bf7\u7ecf\u5e38\u5728 Zalo \u4e0a\u7ec4\u7ec7\u5c0f\u6e38\u620f\uff0c\u4ee5\u589e\u52a0\u4e92\u52a8\u5e76\u81ea\u7136\u5730\u5438\u5f15\u65b0\u5173\u6ce8\u8005\u3002 <strong>Zalo OA<\/strong> \u548c\u90ae\u4ef6\u8425\u9500\u4e4b\u95f4\u6ca1\u6709\u7edd\u5bf9\u7684\u80dc\u8d1f\u3002\u54ea\u4e2a\u6e20\u9053\u80fd\u5e26\u6765\u8ba2\u5355\u53d6\u51b3\u4e8e\u60a8\u7684\u5546\u4e1a\u6a21\u5f0f\u548c\u76ee\u6807\u5ba2\u6237\u3002.<\/p><p>\u5bf9\u4e8e\u8d8a\u5357\u7684B2C\u4f01\u4e1a\uff0cZalo OA\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u8fdb\u653b\u5229\u5251\u3002\u5bf9\u4e8eB2B\u548c\u9ad8\u7aef\u670d\u52a1\uff0c\u90ae\u4ef6\u8425\u9500\u4f9d\u7136\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u575a\u5b9e\u540e\u65b9\u3002.<\/p><p>\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u7075\u6d3b\u7ed3\u5408\u3002\u8ba9Zalo\u6210\u4e3a\u5145\u6ee1\u6d3b\u529b\u7684\u9500\u552e\u5458\uff0c\u8ba9\u90ae\u4ef6\u6210\u4e3a\u6089\u5fc3\u957f\u4e45\u7167\u987e\u5ba2\u6237\u7684\u7ba1\u5bb6\u3002.<\/p><p><strong>\u9700\u8bb0\u4f4f\u76845\u4e2a\u6838\u5fc3\u70b9\uff1a<\/strong><\/p><ul>\n<li>\u5229\u7528Zalo\u7684\u9ad8\u6253\u5f00\u7387\u5904\u7406\u7d27\u6025\u901a\u77e5\u548c\u4fc3\u9500\u3002.<\/li>\n<li>\u5229\u7528\u90ae\u4ef6\u5904\u7406\u957f\u7bc7\u3001\u5177\u6709\u6559\u80b2\u610f\u4e49\u548c\u57f9\u80b2\u6027\u8d28\u7684\u5185\u5bb9\u3002.<\/li>\n<li>\u53d1\u6d88\u606f\u524d\u4ed4\u7ec6\u5206\u7c7b\u5ba2\u6237\u4ee5\u907f\u514d\u88ab\u5c4f\u853d\u3002.<\/li>\n<li>\u6295\u8d44Zalo\u5c0f\u7a0b\u5e8f\u4ee5\u8fce\u63a5\u672a\u6765\u8d8b\u52bf\u3002.<\/li>\n<li>\u5982\u679c\u60a8\u9700\u8981\u6574\u4f53\u6570\u5b57\u8425\u9500\u6218\u7565\uff0c\u8bf7\u8054\u7cfbDPS.MEDIA\u3002.<\/li>\n<\/ul><p>\u4e0d\u8981\u8ba9\u60a8\u7684\u4f01\u4e1a\u5728\u6570\u5b57\u5316\u8f6c\u578b\u7ade\u8d5b\u4e2d\u843d\u540e\u3002\u4eca\u5929\u5c31\u5f00\u59cb\u4f18\u5316\u60a8\u7684 <strong>Zalo OA<\/strong> \u6e20\u9053\uff0c\u4ee5\u8fce\u63a5\u65b0\u7684\u8425\u6536\u589e\u957f\u6d6a\u6f6e\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8vneid%e4%b8%8a%e5%bf%ab%e9%80%9f%e9%9b%86%e6%88%90%e5%a9%9a%e5%a7%bb%e7%8a%b6%e5%86%b5%ef%bc%8c%e8%bd%bb%e6%9d%be%e4%be%bf%e6%8d%b7\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8f7b\u677e\u5feb\u901f\u96c6\u6210\u5a5a\u59fb\u72b6\u51b5\u81f3VNeID<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%a1%b6%e7%ba%a7%e4%b8%93%e4%b8%9a%e8%90%a5%e9%94%80%e8%af%84%e4%bc%b0%e6%9c%8d%e5%8a%a1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u9876\u7ea7\u4e13\u4e1a\u7684\u8425\u9500\u8bc4\u4f30\u670d\u52a1<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%80%82%e7%94%a8%e4%ba%8e%e5%b0%8f%e5%9e%8b%e4%bc%81%e4%b8%9a%e7%9a%84-tiktok-%e5%83%8f%e7%b4%a0%e5%86%8d%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u9488\u5bf9\u5c0f\u4f01\u4e1a\u7684TikTok\u50cf\u7d20\u518d\u8425\u9500\u7b56\u7565<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/su-that-ve-khoa-hoc-marketing-tranh-bay-lua-dao\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8425\u9500\u201c\u4fdd\u8bc1\u51fa\u5355\u201d\u8bfe\u7a0b\u771f\u76f8\uff1a\u5982\u4f55\u8bc6\u522b\u9a97\u5c40<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/seo%e5%85%b3%e9%94%ae%e8%af%8d%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7%e5%8f%8a%e9%9c%80%e9%81%bf%e5%85%8d%e7%9a%843%e4%b8%aa%e9%94%99%e8%af%af\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">SEO\u5173\u952e\u8bcd\uff1a\u91cd\u8981\u6027\u3001\u5206\u7c7b\u53ca\u9700\u907f\u514d\u7684\u9519\u8bef<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%bc%82%e4%ba%ae%e6%98%93%e7%94%a8%e7%9a%84%e5%85%ac%e5%8f%b8%e8%83%bd%e5%8a%9b%e6%a1%a3%e6%a1%88%e8%ae%be%e8%ae%a1%e6%a8%a1%e6%9d%bf\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7f8e\u89c2\u6613\u7528\u7684\u516c\u53f8\u80fd\u529b\u8bc1\u660e\u8bbe\u8ba1\u6a21\u677f<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Zalo OA\u8fd8\u662fEmail Marketing\u624d\u662f\u8ba2\u5355\u738b\u8005\uff1f\u63a2\u7d22DPS.MEDIA\u8be6\u7ec6\u5bf9\u6bd4\u53ca7\u79cd\u7ed3\u5408\u7b56\u7565\uff0c\u5e2e\u52a9\u4f01\u4e1a\u9ad8\u6548\u4f18\u5316Zalo OA\u3002.<\/p>","protected":false},"author":0,"featured_media":36012,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,85,86],"tags":[],"class_list":["post-36010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email-marketing","category-zalo-marketing"],"acf":[],"rankmath_keywords":{"primary":"Zalo OA, Email Marketing, Zalo ZNS, Zalo Broadcast, Marketing \u0111a k\u00eanh","secondary":["Email Marketing","Zalo ZNS","Zalo Broadcast","Marketing \u0111a k\u00eanh"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"Zalo OA, Email Marketing, Zalo ZNS, Zalo Broadcast, Marketing \u0111a k\u00eanh","seo_keywords":{"primary":"Zalo OA, Email Marketing, Zalo ZNS, Zalo Broadcast, Marketing \u0111a k\u00eanh","secondary":["Email Marketing","Zalo ZNS","Zalo Broadcast","Marketing \u0111a k\u00eanh"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=36010"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36010\/revisions"}],"predecessor-version":[{"id":36019,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/36010\/revisions\/36019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/36012"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=36010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=36010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=36010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}