{"id":36010,"date":"2026-01-24T15:15:24","date_gmt":"2026-01-24T08:15:24","guid":{"rendered":"https:\/\/dps.media\/zalo-oa-vs-email-marketing-chien-luoc-tang-doanh-thu\/"},"modified":"2026-01-24T15:16:17","modified_gmt":"2026-01-24T08:16:17","slug":"zalo-oa-vs-email-marketing-chien-luoc-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/zalo-oa-vs-email-marketing-chien-luoc-tang-doanh-thu\/","title":{"rendered":"Zalo OA \u8fd8\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f\u54ea\u4e2a\u6e20\u9053\u771f\u6b63\u4e3a\u8d8a\u5357\u4f01\u4e1a\u5e26\u6765\u8ba2\u5355\uff1f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa <strong>Zalo OA<\/strong> v\u00e0 Email Marketing \u0111ang l\u00e0 b\u00e0i to\u00e1n \u0111au \u0111\u1ea7u c\u1ee7a nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p SMEs t\u1ea1i Vi\u1ec7t Nam. Trong b\u1ed1i c\u1ea3nh chi ph\u00ed qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng t\u0103ng cao, vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n.<\/p><p>B\u1ea1n \u0111ang ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft n\u00ean d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o k\u00eanh n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn? Li\u1ec7u th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam \u0111ang nghi\u00eang v\u1ec1 vi\u1ec7c check mail hay l\u01b0\u1edbt Zalo m\u1ed7i s\u00e1ng? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a b\u1ea1n trong qu\u00fd t\u1edbi.<\/p><p>\u4e8b\u5b9e\u8bc1\u660e\uff0c, <strong>Zalo OA<\/strong> \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t th\u1ebf l\u1ef1c kh\u00f4ng th\u1ec3 ch\u1ed1i b\u1ecf v\u1edbi t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3. Tuy nhi\u00ean, Email Marketing v\u1eabn gi\u1eef v\u1ecb th\u1ebf \u0111\u1ed9c t\u00f4n trong m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9, \u0111\u1eb7c bi\u1ec7t l\u00e0 B2B.<\/p><p>Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t, t\u1ef7 l\u1ec7 m\u1edf tin nh\u1eafn tr\u00ean Zalo c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1edbi 85%, m\u1ed9t con s\u1ed1 m\u01a1 \u01b0\u1edbc so v\u1edbi t\u1ef7 l\u1ec7 trung b\u00ecnh 15-20% c\u1ee7a Email. Nh\u01b0ng li\u1ec7u t\u1ef7 l\u1ec7 m\u1edf cao c\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n cao?<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch s\u00e2u s\u1eafc \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u1eebng k\u00eanh d\u1ef1a tr\u00ean kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn. Ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh th\u00f4ng minh nh\u1ea5t.<\/p><h2>1. So s\u00e1nh t\u1ed5ng quan: S\u1ee9c m\u1ea1nh c\u1ee7a Zalo OA v\u00e0 Email Marketing t\u1ea1i Vi\u1ec7t Nam<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/1-so-sanh-tong-quan-suc-manh-cua-zalo-oa-va-email-marketing-tai-viet-nam_dpsmedia.png\" alt=\"Zalo OA\" title=\"\"><\/p><p>\u0110\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, ch\u00fang ta c\u1ea7n nh\u00ecn nh\u1eadn kh\u00e1ch quan v\u1ec1 v\u1ecb th\u1ebf c\u1ee7a <strong>Zalo OA<\/strong> so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng. T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng r\u1ea5t ri\u00eang bi\u1ec7t m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf \u0111\u00f4i khi kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c.<\/p><h3>T\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn v\u00e0 th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng<\/h3><p>Zalo hi\u1ec7n c\u00f3 h\u01a1n 74 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 con s\u1ed1 bi\u1ebft n\u00f3i, ch\u1ee9ng minh \u0111\u1ed9 ph\u1ee7 s\u00f3ng kh\u1ee7ng khi\u1ebfp c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y. H\u1ea7u h\u1ebft ng\u01b0\u1eddi Vi\u1ec7t, t\u1eeb nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng \u0111\u1ebfn c\u00e1c b\u00e0 n\u1ed9i tr\u1ee3, \u0111\u1ec1u c\u00e0i \u0111\u1eb7t Zalo tr\u00ean \u0111i\u1ec7n tho\u1ea1i.<\/p><p>Ng\u01b0\u1ee3c l\u1ea1i, Email Marketing th\u01b0\u1eddng ch\u1ec9 ph\u1ed5 bi\u1ebfn v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng v\u0103n ph\u00f2ng, tr\u00ed th\u1ee9c ho\u1eb7c gi\u1edbi kinh doanh. Th\u00f3i quen ki\u1ec3m tra email c\u00e1 nh\u00e2n h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t ch\u01b0a th\u1ef1c s\u1ef1 cao nh\u01b0 \u1edf c\u00e1c n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y.<\/p><p>\u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh tuy\u1ec7t \u0111\u1ed1i cho <strong>Zalo OA<\/strong> trong m\u1ea3ng b\u00e1n l\u1ebb B2C. Kh\u1ea3 n\u0103ng th\u00f4ng b\u00e1o \u0111\u1ea9y (push notification) ngay tr\u00ean m\u00e0n h\u00ecnh kh\u00f3a gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p><h3>Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u<\/h3><p>Email Marketing th\u01b0\u1eddng mang t\u00ednh ch\u1ea5t th\u00f4ng b\u00e1o m\u1ed9t chi\u1ec1u ho\u1eb7c g\u1eedi t\u00e0i li\u1ec7u d\u00e0i. Vi\u1ec7c ph\u1ea3n h\u1ed3i qua Email th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 tr\u1ec5 cao v\u00e0 kh\u00f4ng t\u1ea1o c\u1ea3m gi\u00e1c \u201ctr\u00f2 chuy\u1ec7n\u201d tr\u1ef1c ti\u1ebfp.<\/p><p>\u4e0e\u6b64\u540c\u65f6\uff0c, <strong>Zalo OA<\/strong> cho ph\u00e9p chat 1:1 ngay th\u1eddi gian th\u1ef1c. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 h\u1ecfi gi\u00e1, xem \u1ea3nh s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ed1t \u0111\u01a1n ngay trong khung chat m\u00e0 kh\u00f4ng c\u1ea7n chuy\u1ec3n \u0111\u1ed5i n\u1ec1n t\u1ea3ng.<\/p><p>S\u1ef1 ti\u1ec7n l\u1ee3i n\u00e0y gi\u00fap r\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u00e1ng k\u1ec3. C\u1ea3m x\u00fac mua h\u00e0ng \u0111\u01b0\u1ee3c duy tr\u00ec li\u00ean t\u1ee5c, gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 r\u1edbt \u0111\u01a1n h\u00e0ng (cart abandonment) th\u01b0\u1eddng th\u1ea5y.<\/p><h3>B\u1ea3ng so s\u00e1nh chi ti\u1ebft hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u6bd4\u8f83\u6807\u51c6<\/th>\n<th>Zalo OA (Zalo Official Account)<\/th>\n<th>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ef7 l\u1ec7 m\u1edf (Open Rate)<\/td>\n<td>R\u1ea5t cao (80% \u2013 90%)<\/td>\n<td>Trung b\u00ecnh (15% \u2013 25%)<\/td>\n<\/tr>\n<tr>\n<td>\u54cd\u5e94\u901f\u5ea6<\/td>\n<td>T\u1ee9c th\u00ec (Real-time)<\/td>\n<td>C\u00f3 \u0111\u1ed9 tr\u1ec5 (V\u00e0i gi\u1edd \u2013 v\u00e0i ng\u00e0y)<\/td>\n<\/tr>\n<tr>\n<td>Chi ph\u00ed g\u1eedi tin<\/td>\n<td>T\u00ednh ph\u00ed theo tin ZNS\/UID<\/td>\n<td>Th\u1ea5p, t\u00ednh theo g\u00f3i subscribers<\/td>\n<\/tr>\n<tr>\n<td>Kh\u1ea3 n\u0103ng g\u1eedi t\u1ec7p<\/td>\n<td>H\u1ea1n ch\u1ebf dung l\u01b0\u1ee3ng, \u1ea3nh n\u00e9n<\/td>\n<td>T\u1ed1t, g\u1eedi \u0111\u01b0\u1ee3c t\u1ec7p l\u1edbn, t\u00e0i li\u1ec7u<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u4e89\u7a0b\u5ea6<\/td>\n<td>Trung b\u00ecnh (H\u1ed9p th\u01b0 ch\u01b0a qu\u00e1 t\u1ea3i)<\/td>\n<td>R\u1ea5t cao (D\u1ec5 v\u00e0o Spam\/Promotions)<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 r\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt<\/h3><p>Email Marketing y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 thi\u1ebft k\u1ebf HTML, setup h\u1ec7 th\u1ed1ng g\u1eedi mail, l\u1ecdc domain \u0111\u1ec3 tr\u00e1nh v\u00e0o spam. \u0110\u00e2y l\u00e0 r\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt kh\u00f4ng nh\u1ecf v\u1edbi c\u00e1c doanh nghi\u1ec7p SMEs \u00edt nh\u00e2n s\u1ef1 IT.<\/p><p>Ng\u01b0\u1ee3c l\u1ea1i, giao di\u1ec7n qu\u1ea3n tr\u1ecb c\u1ee7a <strong>Zalo OA<\/strong> kh\u00e1 tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. Tuy nhi\u00ean, ch\u00ednh s\u00e1ch ph\u00ed c\u1ee7a Zalo \u0111ang ng\u00e0y c\u00e0ng th\u1eaft ch\u1eb7t, y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i mua g\u00f3i th\u00e1ng v\u00e0 tr\u1ea3 ph\u00ed cho tin nh\u1eafn ch\u1ee7 \u0111\u1ed9ng.<\/p><p>Theo c\u00e1c chuy\u00ean gia t\u1ea1i <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"752\">DPS.MEDIA<\/a>, vi\u1ec7c c\u00e2n \u0111\u1ed1i chi ph\u00ed gi\u1eefa hai k\u00eanh n\u00e0y c\u1ea7n d\u1ef1a tr\u00ean LTV (Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng). N\u1ebfu bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p, vi\u1ec7c spam tin nh\u1eafn Zalo c\u00f3 th\u1ec3 b\u00e0o m\u00f2n l\u1ee3i nhu\u1eadn nhanh ch\u00f3ng.<\/p><h2>2. T\u1ea1i sao Zalo OA l\u00e0 \u201cv\u0169 kh\u00ed\u201d t\u1ed1i th\u01b0\u1ee3ng cho doanh nghi\u1ec7p B2C?<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/2-tai-sao-zalo-oa-la-vu-khi-toi-thuong-cho-doanh-nghiep-b2c_dpsmedia.png\" alt=\"\" title=\"\"><\/p><p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb, th\u1eddi trang, F&B hay d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, <strong>Zalo OA<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 k\u00eanh ch\u0103m s\u00f3c m\u00e0 c\u00f2n l\u00e0 k\u00eanh b\u00e1n h\u00e0ng ch\u1ee7 l\u1ef1c. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ngay trong m\u00f4i tr\u01b0\u1eddng giao ti\u1ebfp c\u00e1 nh\u00e2n l\u00e0 ch\u00eca kh\u00f3a v\u00e0ng.<\/p><h3>T\u00ednh n\u0103ng Zalo Broadcast: Ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t<\/h3><p>Broadcast l\u00e0 t\u00ednh n\u0103ng cho ph\u00e9p g\u1eedi tin nh\u1eafn \u0111\u1ed3ng lo\u1ea1t \u0111\u1ebfn t\u1ea5t c\u1ea3 ng\u01b0\u1eddi quan t\u00e2m OA. \u0110\u00e2y l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 th\u00f4ng b\u00e1o ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi.<\/p><p>Kh\u00e1c v\u1edbi Fanpage Facebook b\u1ecb b\u00f3p t\u01b0\u01a1ng t\u00e1c (reach) th\u00ea th\u1ea3m, tin nh\u1eafn Broadcast c\u1ee7a <strong>Zalo OA<\/strong> s\u1ebd \u0111i th\u1eb3ng v\u00e0o h\u1ed9p th\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ef7 l\u1ec7 nh\u1eadn tin l\u00e0 100% n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1eb7n OA.<\/p><p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) ngay trong tin nh\u1eafn. V\u00ed d\u1ee5: \u201cMua ngay\u201d, \u201cXem chi ti\u1ebft\u201d, \u201cG\u1ecdi hotline\u201d gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/p><h3>Zalo ZNS: Th\u00f4ng b\u00e1o ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng<\/h3><p>Zalo Notification Service (ZNS) l\u00e0 gi\u1ea3i ph\u00e1p g\u1eedi tin nh\u1eafn th\u00f4ng b\u00e1o t\u1edbi s\u1ed1 \u0111i\u1ec7n tho\u1ea1i kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n h\u1ecd ph\u1ea3i follow OA tr\u01b0\u1edbc \u0111\u00f3. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m \u01b0u vi\u1ec7t tuy\u1ec7t \u0111\u1ed1i so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p><ul>\n<li>G\u1eedi m\u00e3 OTP x\u00e1c th\u1ef1c nhanh ch\u00f3ng.<\/li>\n<li>Th\u00f4ng b\u00e1o tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng (\u0110\u00e3 \u0111\u1eb7t, \u0111ang giao, th\u00e0nh c\u00f4ng).<\/li>\n<li>Nh\u1eafc l\u1ecbch h\u1eb9n d\u1ecbch v\u1ee5 (Spa, Nha khoa, B\u1ea3o d\u01b0\u1ee1ng xe).<\/li>\n<li>Th\u00f4ng b\u00e1o bi\u1ebfn \u0111\u1ed9ng s\u1ed1 d\u01b0 t\u00e0i ch\u00ednh.<\/li>\n<li>G\u1eedi l\u1eddi ch\u00fac sinh nh\u1eadt t\u1ef1 \u0111\u1ed9ng k\u00e8m voucher.<\/li>\n<\/ul><h3>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf tri\u1ec3n khai th\u00e0nh c\u00f4ng<\/h3><p>M\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng th\u1eddi trang t\u1ea1i TP.HCM sau khi \u00e1p d\u1ee5ng <strong>Zalo OA<\/strong> \u0111\u1ec3 g\u1eedi ZNS x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng \u0111\u00e3 gi\u1ea3m t\u1ef7 l\u1ec7 ho\u00e0n \u0111\u01a1n (return rate) t\u1eeb 15% xu\u1ed1ng c\u00f2n 5%. Kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m h\u01a1n khi nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o ch\u00ednh h\u00e3ng.<\/p><p>M\u1ed9t Spa t\u1ea1i H\u00e0 N\u1ed9i s\u1eed d\u1ee5ng Broadcast g\u1eedi \u01b0u \u0111\u00e3i gi\u1edd v\u00e0ng \u0111\u00e3 l\u1ea5p \u0111\u1ea7y 80% l\u1ecbch tr\u1ed1ng trong tu\u1ea7n ch\u1ec9 sau 2 gi\u1edd g\u1eedi tin. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec tr\u00ean n\u1ec1n t\u1ea3ng Zalo.<\/p><h3>T\u00edch h\u1ee3p Zalo Shop v\u00e0 Mini App<\/h3><p>H\u1ec7 sinh th\u00e1i c\u1ee7a Zalo \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1edbi Mini App. Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n t\u1ea3i app ri\u00eang c\u1ee7a doanh nghi\u1ec7p, h\u1ecd c\u00f3 th\u1ec3 mua s\u1eafm, t\u00edch \u0111i\u1ec3m ngay tr\u00ean Zalo.<\/p><p>Vi\u1ec7c n\u00e0y x\u00f3a b\u1ecf r\u00e0o c\u1ea3n \u201cng\u1ea1i t\u1ea3i app\u201d c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. <strong>Zalo OA<\/strong> \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ed5ng k\u1ebft n\u1ed1i, \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o Mini App \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 m\u01b0\u1ee3t m\u00e0.<\/p><h2>3. Khi n\u00e0o Email Marketing v\u1eabn gi\u1eef ng\u00f4i v\u01b0\u01a1ng?<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/3-khi-nao-email-marketing-van-giu-ngoi-vuong_dpsmedia.png\" alt=\"3. Khi n\u00e0o Email Marketing v\u1eabn gi\u1eef ng\u00f4i v\u01b0\u01a1ng?\" title=\"\"><\/p><p>\u5c3d\u7ba1 <strong>Zalo OA<\/strong> r\u1ea5t m\u1ea1nh m\u1ebd, nh\u01b0ng Email Marketing ch\u01b0a bao gi\u1edd \u201cch\u1ebft\u201d. Th\u1eadm ch\u00ed, trong m\u00f4i tr\u01b0\u1eddng B2B v\u00e0 c\u00e1c ng\u00e0nh h\u00e0ng gi\u00e1 tr\u1ecb cao, Email v\u1eabn l\u00e0 k\u00eanh uy t\u00edn s\u1ed1 m\u1ed9t.<\/p><h3>X\u00e2y d\u1ef1ng l\u00f2ng tin trong giao d\u1ecbch B2B<\/h3><p>C\u00e1c h\u1ee3p \u0111\u1ed3ng tr\u1ecb gi\u00e1 h\u00e0ng tr\u0103m tri\u1ec7u hay t\u1ef7 \u0111\u1ed3ng hi\u1ebfm khi \u0111\u01b0\u1ee3c ch\u1ed1t qua tin nh\u1eafn chat nhanh. Email mang l\u1ea1i c\u1ea3m gi\u00e1c chuy\u00ean nghi\u1ec7p, trang tr\u1ecdng v\u00e0 c\u00f3 t\u00ednh l\u01b0u tr\u1eef ph\u00e1p l\u00fd cao h\u01a1n.<\/p><p>\u0110\u1ed1i t\u00e1c kinh doanh s\u1ebd \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ef1 chuy\u00ean nghi\u1ec7p n\u1ebfu b\u1ea1n g\u1eedi b\u00e1o gi\u00e1 qua Zalo thay v\u00ec m\u1ed9t Email tr\u00ecnh b\u00e0y b\u00e0i b\u1ea3n. Email cho ph\u00e9p \u0111\u00ednh k\u00e8m h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c, catalogue chi ti\u1ebft m\u00e0 kh\u00f4ng b\u1ecb gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng.<\/p><h3>Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng (Lead Nurturing) d\u00e0i h\u1ea1n<\/h3><p>V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n th\u1eddi gian c\u00e2n nh\u1eafc l\u00e2u nh\u01b0 B\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u00d4 t\u00f4, B\u1ea3o hi\u1ec3m, Email Marketing ph\u00e1t huy t\u00e1c d\u1ee5ng qua chu\u1ed7i Automation. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp chu\u1ed7i 10-20 email g\u1eedi d\u1ea7n trong 6 th\u00e1ng.<\/p><p>Vi\u1ec7c n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng (Top of Mind) m\u00e0 kh\u00f4ng g\u00e2y phi\u1ec1n to\u00e1i nh\u01b0 vi\u1ec7c nh\u1eafn tin Zalo li\u00ean t\u1ee5c. <strong>Zalo OA<\/strong> n\u1ebfu g\u1eedi qu\u00e1 nhi\u1ec1u s\u1ebd d\u1ec5 b\u1ecb Block (ch\u1eb7n).<\/p><h3>Kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y n\u1ed9i dung chuy\u00ean s\u00e2u<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5185\u5bb9\u7c7b\u578b<\/th>\n<th>Kh\u1ea3 n\u0103ng c\u1ee7a Email<\/th>\n<th>Kh\u1ea3 n\u0103ng c\u1ee7a Zalo OA<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>B\u1ea3n tin (Newsletter)<\/td>\n<td>Tuy\u1ec7t v\u1eddi, b\u1ed1 c\u1ee5c \u0111\u1eb9p<\/td>\n<td>Kh\u00f3 \u0111\u1ecdc, h\u1ea1n ch\u1ebf k\u00fd t\u1ef1<\/td>\n<\/tr>\n<tr>\n<td>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<td>D\u1eabn d\u1eaft c\u1ea3m x\u00fac t\u1ed1t<\/td>\n<td>C\u1ea7n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch<\/td>\n<\/tr>\n<tr>\n<td>\u4f7f\u7528\u6307\u5357<\/td>\n<td>Chi ti\u1ebft, k\u00e8m nhi\u1ec1u \u1ea3nh\/video<\/td>\n<td>N\u00ean g\u1eedi link v\u1ec1 Website<\/td>\n<\/tr>\n<tr>\n<td>B\u00e1o c\u00e1o s\u1ed1 li\u1ec7u<\/td>\n<td>R\u00f5 r\u00e0ng, chuy\u00ean nghi\u1ec7p<\/td>\n<td>Kh\u00f4ng ph\u00f9 h\u1ee3p<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng chuy\u00ean s\u00e2u<\/h3><p>Email Marketing cho ph\u00e9p ph\u00e2n lo\u1ea1i t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 chi ti\u1ebft d\u1ef1a tr\u00ean h\u00e0nh vi m\u1edf mail, click link. B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi n\u1ed9i dung A cho ng\u01b0\u1eddi \u0111\u00e3 click link B, v\u00e0 n\u1ed9i dung C cho ng\u01b0\u1eddi kh\u00f4ng m\u1edf mail.<\/p><p>S\u1ef1 tinh vi trong k\u1ecbch b\u1ea3n n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. <strong>Zalo OA<\/strong> hi\u1ec7n t\u1ea1i c\u0169ng c\u00f3 t\u00ednh n\u0103ng g\u1eafn th\u1ebb (Tag), nh\u01b0ng kh\u1ea3 n\u0103ng automation theo h\u00e0nh vi ch\u01b0a th\u1ec3 m\u1ea1nh m\u1ebd b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 Email chuy\u00ean nghi\u1ec7p.<\/p><h2>4. Chi\u1ebfn l\u01b0\u1ee3c k\u1ebft h\u1ee3p Zalo OA v\u00e0 Email: C\u00f4ng th\u1ee9c t\u1eeb DPS.MEDIA<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/4-chien-luoc-ket-hop-zalo-oa-va-email-cong-thuc-tu-dpsmedia_dpsmedia.png\" alt=\"4. Chi\u1ebfn l\u01b0\u1ee3c k\u1ebft h\u1ee3p Zalo OA v\u00e0 Email: C\u00f4ng th\u1ee9c t\u1eeb DPS.MEDIA\" title=\"\"><\/p><p>Thay v\u00ec ch\u1ecdn m\u1ed9t trong hai, t\u1ea1i sao kh\u00f4ng k\u1ebft h\u1ee3p s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3 hai? Theo kinh nghi\u1ec7m tri\u1ec3n khai cho h\u01a1n 5.400 kh\u00e1ch h\u00e0ng, DPS.MEDIA khuy\u1ebfn ngh\u1ecb m\u00f4 h\u00ecnh \u201cMa tr\u1eadn bao v\u00e2y\u201d \u0111a k\u00eanh.<\/p><h3>Ph\u00e2n lu\u1ed3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/h3><p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea3i thu th\u1eadp \u0111\u01b0\u1ee3c c\u1ea3 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 email c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y s\u1eed d\u1ee5ng Zalo \u0111\u1ec3 ti\u1ebfp c\u1eadn nhanh, thu h\u00fat s\u1ef1 ch\u00fa \u00fd ban \u0111\u1ea7u.<\/p><p>Sau khi kh\u00e1ch h\u00e0ng quan t\u00e2m, h\u00e3y h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111\u1ec3 l\u1ea1i Email \u0111\u1ec3 nh\u1eadn t\u00e0i li\u1ec7u chuy\u00ean s\u00e2u ho\u1eb7c m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t. L\u00fac n\u00e0y, b\u1ea1n s\u1edf h\u1eefu hai \u0111i\u1ec3m ch\u1ea1m (touchpoints) quan tr\u1ecdng nh\u1ea5t.<\/p><h3>K\u1ecbch b\u1ea3n ph\u1ed1i h\u1ee3p \u0111a k\u00eanh (Omnichannel)<\/h3><p>M\u1ed9t chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 l\u00e0 s\u1ef1 tung h\u1ee9ng nh\u1ecbp nh\u00e0ng gi\u1eefa c\u00e1c k\u00eanh. \u0110\u1eebng spam c\u00f9ng m\u1ed9t n\u1ed9i dung tr\u00ean m\u1ecdi m\u1eb7t tr\u1eadn. H\u00e3y \u0111\u1ec3 m\u1ed7i k\u00eanh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 ri\u00eang bi\u1ec7t.<\/p><p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh ph\u1ed1i h\u1ee3p ti\u00eau chu\u1ea9n m\u00e0 DPS.MEDIA th\u01b0\u1eddng t\u01b0 v\u1ea5n cho SMEs:<\/p><ol>\n<li><strong>\u6b65\u9aa4 1\uff1a<\/strong> G\u1eedi Email ch\u00e0o m\u1eebng ngay khi kh\u00e1ch \u0111\u0103ng k\u00fd, k\u00e8m th\u00f4ng tin gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p chi ti\u1ebft.<\/li>\n<li><strong>\u6b65\u9aa4 2\uff1a<\/strong> N\u1ebfu kh\u00e1ch kh\u00f4ng m\u1edf Email sau 24h, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng g\u1eedi tin nh\u1eafn ZNS qua <strong>Zalo OA<\/strong> nh\u1eafc nh\u1edf nh\u1eb9 nh\u00e0ng.<\/li>\n<li><strong>\u6b65\u9aa4 3\uff1a<\/strong> Khi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh Flash Sale, \u01b0u ti\u00ean g\u1eedi Zalo Broadcast \u0111\u1ec3 k\u00edch th\u00edch mua ngay.<\/li>\n<li><strong>\u6b65\u9aa4 4\uff1a<\/strong> Sau khi mua h\u00e0ng, g\u1eedi h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed qua Email v\u00e0 tin nh\u1eafn c\u1ea3m \u01a1n ng\u1eafn g\u1ecdn qua Zalo.<\/li>\n<li><strong>\u7b2c\u4e94\u6b65\uff1a<\/strong> G\u1eedi chu\u1ed7i Email ch\u0103m s\u00f3c ki\u1ebfn th\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m h\u00e0ng tu\u1ea7n.<\/li>\n<\/ol><h3>\u0110\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u CRM<\/h3><p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c tr\u00ean, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng CRM (Customer Relationship Management) l\u00e0m trung t\u00e2m. D\u1eef li\u1ec7u t\u1eeb <strong>Zalo OA<\/strong> v\u00e0 Email ph\u1ea3i \u0111\u1ed5 v\u1ec1 m\u1ed9t ngu\u1ed3n.<\/p><p>Vi\u1ec7c n\u00e0y gi\u00fap nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c \u1edf \u0111\u00e2u. Tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch v\u1eeba ph\u00e0n n\u00e0n tr\u00ean Zalo m\u00e0 nh\u00e2n vi\u00ean l\u1ea1i g\u1eedi Email m\u1eddi ch\u00e0o b\u00e1n h\u00e0ng, g\u00e2y ph\u1ea3n c\u1ea3m.<\/p><p>Th\u1ef1c t\u1ebf cho th\u1ea5y, vi\u1ec7c k\u1ebft h\u1ee3p \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 40% so v\u1edbi vi\u1ec7c ch\u1ec9 s\u1eed d\u1ee5ng \u0111\u01a1n l\u1ebb m\u1ed9t k\u00eanh. S\u1ef1 hi\u1ec7n di\u1ec7n \u0111a \u0111i\u1ec3m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean uy t\u00edn h\u01a1n.<\/p><h2>5. T\u1ed1i \u01b0u h\u00f3a Zalo OA \u0111\u1ec3 \u0111\u1ea1t chu\u1ea9n SEO v\u00e0 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi quan t\u00e2m<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/5-toi-uu-hoa-zalo-oa-de-dat-chuan-seo-va-tang-truong-nguoi-quan-tam_dpsmedia.png\" alt=\"5. T\u1ed1i \u01b0u h\u00f3a Zalo OA \u0111\u1ec3 \u0111\u1ea1t chu\u1ea9n SEO v\u00e0 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi quan t\u00e2m\" title=\"\"><\/p><p>Nhi\u1ec1u doanh nghi\u1ec7p l\u1eadp <strong>Zalo OA<\/strong> xong r\u1ed3i \u0111\u1ec3 \u0111\u00f3, ho\u1eb7c ch\u1ec9 d\u00f9ng \u0111\u1ec3 chat. \u0110\u00e2y l\u00e0 s\u1ef1 l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean r\u1ea5t l\u1edbn. OA c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a (SEO) \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n tr\u00ean thanh t\u00ecm ki\u1ebfm c\u1ee7a Zalo.<\/p><h3>T\u1ed1i \u01b0u t\u00ean v\u00e0 m\u00f4 t\u1ea3 OA<\/h3><p>T\u00ean OA n\u00ean ch\u1ee9a t\u00ean th\u01b0\u01a1ng hi\u1ec7u + t\u1eeb kh\u00f3a ng\u00e0nh ngh\u1ec1. V\u00ed d\u1ee5: \u201cDPS.MEDIA \u2013 Gi\u1ea3i ph\u00e1p Marketing\u201d thay v\u00ec ch\u1ec9 \u0111\u1ec3 \u201cDPS.MEDIA\u201d. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 nh\u1eadn di\u1ec7n l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p><p>Ph\u1ea7n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn c\u1ea7n ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. H\u00e3y vi\u1ebft m\u1ed9t \u0111o\u1ea1n gi\u1edbi thi\u1ec7u h\u1ea5p d\u1eabn, n\u00eau b\u1eadt USP (Unique Selling Point) c\u1ee7a doanh nghi\u1ec7p ngay trong 3 d\u00f2ng \u0111\u1ea7u.<\/p><h3>Thi\u1ebft l\u1eadp Menu v\u00e0 tin nh\u1eafn ch\u00e0o m\u1eebng<\/h3><p>Thanh Menu d\u01b0\u1edbi khung chat l\u00e0 n\u01a1i \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng c\u1ef1c t\u1ed1t. H\u00e3y thi\u1ebft l\u1eadp c\u00e1c n\u00fat b\u1ea5m d\u1eabn v\u1ec1 Website, Link mua h\u00e0ng, ho\u1eb7c G\u1ecdi hotline. \u0110\u1eebng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ph\u1ea3i loay hoay t\u00ecm c\u00e1ch li\u00ean h\u1ec7.<\/p><p>Tin nh\u1eafn ch\u00e0o m\u1eebng t\u1ef1 \u0111\u1ed9ng (Welcome Message) c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. H\u00e3y h\u1ecfi t\u00ean kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c l\u1ef1a ch\u1ecdn h\u1ed7 tr\u1ee3 ngay l\u1eadp t\u1ee9c. T\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i 0 gi\u00e2y n\u00e0y s\u1ebd ghi \u0111i\u1ec3m tuy\u1ec7t \u0111\u1ed1i.<\/p><h3>N\u1ed9i dung b\u00e0i vi\u1ebft tr\u00ean Zalo OA<\/h3><p>N\u1ed9i dung tr\u00ean Zalo c\u1ea7n ng\u1eafn g\u1ecdn, tr\u1ef1c quan. H\u00ecnh \u1ea3nh ph\u1ea3i \u0111\u1eb9p, r\u00f5 n\u00e9t v\u00ec ng\u01b0\u1eddi d\u00f9ng xem tr\u00ean di \u0111\u1ed9ng. Ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft c\u1ea7n gi\u1eadt t\u00edt m\u1ed9t ch\u00fat \u0111\u1ec3 k\u00edch th\u00edch t\u1ef7 l\u1ec7 click (CTR).<\/p><ul>\n<li>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh k\u00edch th\u01b0\u1edbc chu\u1ea9n 320\u00d7180 px cho \u1ea3nh b\u00eca b\u00e0i vi\u1ebft.<\/li>\n<li>Ti\u00eau \u0111\u1ec1 kh\u00f4ng qu\u00e1 150 k\u00fd t\u1ef1, t\u1eadp trung v\u00e0o l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng.<\/li>\n<li>N\u1ed9i dung t\u00f3m t\u1eaft (Description) l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 kh\u00e1ch quy\u1ebft \u0111\u1ecbnh click xem ti\u1ebfp.<\/li>\n<li>T\u1eadn d\u1ee5ng Video ng\u1eafn \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c, xu h\u01b0\u1edbng xem video d\u1ecdc \u0111ang l\u00ean ng\u00f4i.<\/li>\n<li>G\u1eafn c\u00e1c n\u00fat CTA r\u00f5 r\u00e0ng cu\u1ed1i m\u1ed7i b\u00e0i vi\u1ebft.<\/li>\n<\/ul><h2>6. Nh\u1eefng sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi khi tri\u1ec3n khai Zalo OA<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/6-nhung-sai-lam-chet-nguoi-khi-trien-khai-zalo-oa_dpsmedia.png\" alt=\"6. Nh\u1eefng sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi khi tri\u1ec3n khai Zalo OA\" title=\"\"><\/p><p>Trong qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c <strong><a href=\"https:\/\/dps.media\/zh\/dps-media%e7%9a%84%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e9%83%a8%e7%bd%b2%e6%b5%81%e7%a8%8b\/\">chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/a><\/strong> cho h\u00e0ng ng\u00e0n doanh nghi\u1ec7p, DPS.MEDIA nh\u1eadn th\u1ea5y nhi\u1ec1u l\u1ed7i sai ph\u1ed5 bi\u1ebfn khi\u1ebfn k\u00eanh Zalo OA tr\u1edf th\u00e0nh \u201czombie\u201d \u2013 ho\u1ea1t \u0111\u1ed9ng nh\u01b0ng kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p><h3>L\u1ea1m d\u1ee5ng g\u1eedi tin nh\u1eafn Broadcast<\/h3><p>\u0110\u00e2y l\u00e0 l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t. V\u00ec mu\u1ed1n t\u0103ng doanh s\u1ed1 nhanh, nhi\u1ec1u ch\u1ee7 shop g\u1eedi tin nh\u1eafn khuy\u1ebfn m\u00e3i m\u1ed7i ng\u00e0y. H\u1eadu qu\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n v\u00e0 b\u1ea5m \u201cB\u1ecf quan t\u00e2m\u201d ngay l\u1eadp t\u1ee9c.<\/p><p>Nguy\u00ean t\u1eafc v\u00e0ng l\u00e0 ch\u1ec9 g\u1eedi tin khi th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb. T\u1ea7n su\u1ea5t khuy\u1ebfn ngh\u1ecb l\u00e0 2-4 tin\/th\u00e1ng. N\u1ed9i dung ph\u1ea3i th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn ho\u1eb7c mang l\u1ea1i l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho ng\u01b0\u1eddi nh\u1eadn.<\/p><h3>B\u1ecf b\u00ea kh\u00e2u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3><p>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ed5 ti\u1ec1n ch\u1ea1y qu\u1ea3ng c\u00e1o Zalo Ads \u0111\u1ec3 k\u00e9o kh\u00e1ch v\u1ec1 OA, nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 nh\u00e2n s\u1ef1 tr\u1ef1c chat. Kh\u00e1ch nh\u1eafn tin h\u1ecfi gi\u00e1 m\u00e0 3 ti\u1ebfng sau m\u1edbi tr\u1ea3 l\u1eddi th\u00ec 99% l\u00e0 m\u1ea5t kh\u00e1ch.<\/p><p>H\u00e3y thi\u1ebft l\u1eadp Chatbot c\u01a1 b\u1ea3n \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p ngay l\u1eadp t\u1ee9c. \u0110\u1ed3ng th\u1eddi, ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 tr\u1ef1c khung gi\u1edd cao \u0111i\u1ec3m \u0111\u1ec3 t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u.<\/p><h3>Kh\u00f4ng ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<\/h3><p>G\u1eedi c\u00f9ng m\u1ed9t n\u1ed9i dung cho kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng VIP l\u00e0 m\u1ed9t sai l\u1ea7m. <strong>Zalo OA<\/strong> cung c\u1ea5p c\u00f4ng c\u1ee5 g\u1eafn th\u1ebb (Tag), h\u00e3y t\u1eadn d\u1ee5ng n\u00f3 tri\u1ec7t \u0111\u1ec3.<\/p><p>V\u00ed d\u1ee5: Kh\u00e1ch VIP c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n. Kh\u00e1ch ch\u01b0a mua c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 feedback kh\u00e1ch h\u00e0ng c\u0169.<\/p><h2>7. Xu h\u01b0\u1edbng Zalo OA n\u0103m 2024 v\u00e0 t\u01b0\u01a1ng lai<\/h2><p>N\u1ec1n t\u1ea3ng Zalo \u0111ang thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p. Vi\u1ec7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng l\u00e0 b\u1eaft bu\u1ed9c n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb \u0111\u1ed1i th\u1ee7 b\u1ecf l\u1ea1i ph\u00eda sau.<\/p><h3>Zalo Mini App l\u00ean ng\u00f4i<\/h3><p>Xu h\u01b0\u1edbng \u201cAll-in-one\u201d (T\u1ea5t c\u1ea3 trong m\u1ed9t) \u0111ang th\u1ed1ng tr\u1ecb. C\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111ang \u0111ua nhau x\u00e2y d\u1ef1ng Mini App tr\u00ean Zalo. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (Retention) c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/p><p><strong><a href=\"https:\/\/www.mpi.gov.vn\/portal\/Pages\/Chuyen-doi-so-1059.aspx\" rel=\"nofollow noopener\" target=\"_blank\">Theo b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a><\/strong> g\u1ea7n \u0111\u00e2y, doanh nghi\u1ec7p s\u1edf h\u1eefu Mini App c\u00f3 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i cao g\u1ea5p 3 l\u1ea7n so v\u1edbi ch\u1ec9 d\u00f9ng Website th\u00f4ng th\u01b0\u1eddng.<\/p><h3>T\u00edch h\u1ee3p AI v\u00e0o Chatbot Zalo<\/h3><p>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang len l\u1ecfi v\u00e0o t\u1eebng ng\u00f3c ng\u00e1ch. Chatbot tr\u00ean <strong>Zalo OA<\/strong> gi\u1edd \u0111\u00e2y th\u00f4ng minh h\u01a1n, c\u00f3 th\u1ec3 hi\u1ec3u ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean v\u00e0 t\u01b0 v\u1ea5n nh\u01b0 ng\u01b0\u1eddi th\u1eadt.<\/p><p>Vi\u1ec7c \u1ee9ng d\u1ee5ng AI gi\u00fap gi\u1ea3m t\u1ea3i \u00e1p l\u1ef1c cho \u0111\u1ed9i ng\u0169 telesale, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 24\/7 kh\u00f4ng gi\u00e1n \u0111o\u1ea1n.<\/p><h3>Th\u1eaft ch\u1eb7t quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/h3><p>Zalo \u0111ang ng\u00e0y c\u00e0ng kh\u1eaft khe h\u01a1n trong vi\u1ec7c b\u1ea3o v\u1ec7 ng\u01b0\u1eddi d\u00f9ng. C\u00e1c quy \u0111\u1ecbnh v\u1ec1 g\u1eedi tin nh\u1eafn ZNS, ki\u1ec3m duy\u1ec7t n\u1ed9i dung Broadcast s\u1ebd ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd.<\/p><p>Doanh nghi\u1ec7p c\u1ea7n tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c <strong><a href=\"https:\/\/www.microsoft.com\/vi-vn\/security\/business\/security-101\/what-is-data-security\" rel=\"nofollow noopener\" target=\"_blank\">nguy\u00ean t\u1eafc b\u1ea3o m\u1eadt d\u1eef li\u1ec7u<\/a><\/strong> \u0111\u1ec3 tr\u00e1nh b\u1ecb kh\u00f3a t\u00e0i kho\u1ea3n v\u0129nh vi\u1ec5n. Vi\u1ec7c x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng \u201cs\u1ea1ch\u201d (Organic) quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p><h3>D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1eeb DPS.MEDIA<\/h3><p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a to\u00e0n di\u1ec7n k\u00eanh Zalo OA kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. N\u00f3 \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 k\u1ef9 thu\u1eadt, n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh.<\/p><p>T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i cung c\u1ea5p gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i t\u1eeb vi\u1ec7c thi\u1ebft l\u1eadp OA chu\u1ea9n SEO, x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n Chatbot, \u0111\u1ebfn v\u1eadn h\u00e0nh chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Zalo Ads hi\u1ec7u qu\u1ea3.<\/p><h2>\u603b\u7ed3<\/h2><p>Cu\u1ed9c chi\u1ebfn gi\u1eefa <strong>Zalo OA<\/strong> v\u00e0 Email Marketing kh\u00f4ng c\u00f3 ng\u01b0\u1eddi th\u1eafng k\u1ebb thua tuy\u1ec7t \u0111\u1ed1i. K\u00eanh n\u00e0o mang l\u1ea1i \u0111\u01a1n h\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u00f4 h\u00ecnh kinh doanh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p><p>V\u1edbi doanh nghi\u1ec7p B2C t\u1ea1i Vi\u1ec7t Nam, Zalo OA l\u00e0 m\u0169i nh\u1ecdn t\u1ea5n c\u00f4ng kh\u00f4ng th\u1ec3 thi\u1ebfu. V\u1edbi B2B v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p, Email Marketing v\u1eabn l\u00e0 h\u1eadu ph\u01b0\u01a1ng v\u1eefng ch\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin.<\/p><p>Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng n\u1eb1m \u1edf s\u1ef1 k\u1ebft h\u1ee3p linh ho\u1ea1t. H\u00e3y bi\u1ebfn Zalo th\u00e0nh nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u0103ng n\u1ed5, v\u00e0 Email th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n gia t\u1eadn t\u1ee5y ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng d\u00e0i l\u00e2u.<\/p><p><strong>5 \u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ea7n nh\u1edb:<\/strong><\/p><ul>\n<li>T\u1eadn d\u1ee5ng t\u1ef7 l\u1ec7 m\u1edf cao c\u1ee7a Zalo cho c\u00e1c th\u00f4ng b\u00e1o kh\u1ea9n c\u1ea5p v\u00e0 khuy\u1ebfn m\u00e3i.<\/li>\n<li>S\u1eed d\u1ee5ng Email cho c\u00e1c n\u1ed9i dung d\u00e0i, mang t\u00ednh gi\u00e1o d\u1ee5c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng.<\/li>\n<li>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi g\u1eedi tin \u0111\u1ec3 tr\u00e1nh b\u1ecb Block.<\/li>\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o Zalo Mini App \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng t\u01b0\u01a1ng lai.<\/li>\n<li>Li\u00ean h\u1ec7 DPS.MEDIA n\u1ebfu b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1ed5ng th\u1ec3.<\/li>\n<\/ul><p>\u0110\u1eebng \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ee5t h\u1eadu trong cu\u1ed9c \u0111ua chuy\u1ec3n \u0111\u1ed5i s\u1ed1. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u h\u00f3a k\u00eanh <strong>Zalo OA<\/strong> c\u1ee7a b\u1ea1n ngay h\u00f4m nay \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u l\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng doanh thu m\u1edbi.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container 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href=\"https:\/\/dps.media\/zh\/%e9%a1%b6%e7%ba%a7%e4%b8%93%e4%b8%9a%e8%90%a5%e9%94%80%e8%af%84%e4%bc%b0%e6%9c%8d%e5%8a%a1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u9876\u7ea7\u4e13\u4e1a\u7684\u8425\u9500\u8bc4\u4f30\u670d\u52a1<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%80%82%e7%94%a8%e4%ba%8e%e5%b0%8f%e5%9e%8b%e4%bc%81%e4%b8%9a%e7%9a%84-tiktok-%e5%83%8f%e7%b4%a0%e5%86%8d%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u9488\u5bf9\u5c0f\u4f01\u4e1a\u7684TikTok\u50cf\u7d20\u518d\u8425\u9500\u7b56\u7565<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/su-that-ve-khoa-hoc-marketing-tranh-bay-lua-dao\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8425\u9500\u201c\u4fdd\u8bc1\u51fa\u5355\u201d\u8bfe\u7a0b\u771f\u76f8\uff1a\u5982\u4f55\u8bc6\u522b\u9a97\u5c40<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/seo%e5%85%b3%e9%94%ae%e8%af%8d%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7%e5%8f%8a%e9%9c%80%e9%81%bf%e5%85%8d%e7%9a%843%e4%b8%aa%e9%94%99%e8%af%af\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">SEO\u5173\u952e\u8bcd\uff1a\u91cd\u8981\u6027\u3001\u5206\u7c7b\u53ca\u9700\u907f\u514d\u7684\u9519\u8bef<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%bc%82%e4%ba%ae%e6%98%93%e7%94%a8%e7%9a%84%e5%85%ac%e5%8f%b8%e8%83%bd%e5%8a%9b%e6%a1%a3%e6%a1%88%e8%ae%be%e8%ae%a1%e6%a8%a1%e6%9d%bf\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7f8e\u89c2\u6613\u7528\u7684\u516c\u53f8\u80fd\u529b\u8bc1\u660e\u8bbe\u8ba1\u6a21\u677f<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Zalo OA\u8fd8\u662fEmail Marketing\u624d\u662f\u8ba2\u5355\u738b\u8005\uff1f\u63a2\u7d22DPS.MEDIA\u8be6\u7ec6\u5bf9\u6bd4\u53ca7\u79cd\u7ed3\u5408\u7b56\u7565\uff0c\u5e2e\u52a9\u4f01\u4e1a\u9ad8\u6548\u4f18\u5316Zalo OA\u3002.<\/p>","protected":false},"author":0,"featured_media":36012,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,85,86],"tags":[],"class_list":["post-36010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email-marketing","category-zalo-marketing"],"acf":[],"rankmath_keywords":{"primary":"Zalo OA, Email Marketing, Zalo ZNS, Zalo Broadcast, Marketing \u0111a k\u00eanh","secondary":["Email Marketing","Zalo ZNS","Zalo Broadcast","Marketing \u0111a 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