{"id":35998,"date":"2026-01-24T13:14:52","date_gmt":"2026-01-24T06:14:52","guid":{"rendered":"https:\/\/dps.media\/xay-dung-cong-dong-facebook-zalo-cho-brand-nho\/"},"modified":"2026-01-24T13:15:49","modified_gmt":"2026-01-24T06:15:49","slug":"xay-dung-cong-dong-facebook-zalo-cho-brand-nho","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/xay-dung-cong-dong-facebook-zalo-cho-brand-nho\/","title":{"rendered":"\u5728 Facebook\/Zalo \u4e0a\u6784\u5efa\u793e\u533a\uff08\u793e\u533a\u8425\u9500\uff09\uff1a\u5c0f\u54c1\u724c\u72ec\u7279\u4e4b\u8def"},"content":{"rendered":"

B\u1ea1n c\u00f3 \u0111ang c\u1ea3m th\u1ea5y ngh\u1eb9t th\u1edf v\u00ec chi ph\u00ed qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf? \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), vi\u1ec7c \u0111\u1ed1t ti\u1ec1n v\u00e0o Facebook Ads hay Google Ads kh\u00f4ng c\u00f2n l\u00e0 gi\u1ea3i ph\u00e1p duy nh\u1ea5t. \u5efa\u8bbe\u793e\u533a<\/strong> trung th\u00e0nh ch\u00ednh l\u00e0 l\u1ed1i \u0111i ri\u00eang \u0111\u1ea7y ti\u1ec1m n\u0103ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng.<\/p>

Trong k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay, kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n tin t\u01b0\u1edfng m\u00f9 qu\u00e1ng v\u00e0o c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o h\u00e0o nho\u00e1ng. H\u1ecd c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm l\u1eddi khuy\u00ean ch\u00e2n th\u1ef1c t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c. \u5efa\u8bbe\u793e\u533a<\/strong> cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec7t th\u00e0nh nh\u1ea5t.<\/p>

Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t n\u0103m 2024<\/a>, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng ri\u00eang c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao h\u01a1n 40% so v\u1edbi \u0111\u1ed1i th\u1ee7. S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb marketing truy\u1ec1n th\u1ed1ng sang Community Marketing \u0111ang l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i b\u00e1n h\u00e0ng, m\u00e0 l\u00e0 kh\u00f4ng gian \u0111\u1ec3 chia s\u1ebb gi\u00e1 tr\u1ecb v\u00e0 th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng.<\/p>

\u5728 DPS.MEDIA<\/a>, ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u Brand nh\u1ecf l\u1ed9t x\u00e1c nh\u1edd chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. V\u1edbi kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn t\u1eeb n\u0103m 2017, c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ed9ng \u0111\u1ed3ng n\u1eb1m \u1edf s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u. M\u1ed9t c\u1ed9ng \u0111\u1ed3ng v\u1eefng m\u1ea1nh s\u1ebd l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed marketing \u0111\u00e1ng k\u1ec3.<\/p>

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n chi ti\u1ebft t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 \u5efa\u8bbe\u793e\u533a<\/strong> tr\u00ean Facebook v\u00e0 Zalo. Ch\u00fang t\u00f4i s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf, d\u1ec5 \u00e1p d\u1ee5ng nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1ch bi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ea1 th\u00e0nh ng\u01b0\u1eddi nh\u00e0 th\u00f4ng qua Community Marketing.<\/p>

1. T\u1ea1i sao X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ed1ng c\u00f2n cho Brand nh\u1ecf?<\/h2>

\"\u5efa\u8bbe\u793e\u533a\"<\/p>

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, vi\u1ec7c c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp b\u1eb1ng ti\u1ec1n qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c \u00f4ng l\u1edbn l\u00e0 \u0111i\u1ec1u b\u1ea5t kh\u1ea3 thi. \u5efa\u8bbe\u793e\u533a<\/strong> mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9c \u0111\u00e1o d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 g\u1eafn k\u1ebft. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>

Ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed Marketing<\/h3>

Chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi (CAC) ng\u00e0y c\u00e0ng t\u0103ng cao tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng. Khi b\u1ea1n \u5efa\u8bbe\u793e\u533a<\/strong> th\u00e0nh c\u00f4ng, b\u1ea1n s\u1edf h\u1eefu m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng mi\u1ec5n ph\u00ed (Owned Media). B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng t\u1ed1n m\u1ed9t \u0111\u1ed3ng chi ph\u00ed qu\u1ea3ng c\u00e1o n\u00e0o cho m\u1ed7i l\u1ea7n \u0111\u0103ng b\u00e0i.<\/p>

C\u1ed9ng \u0111\u1ed3ng gi\u00fap lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua marketing truy\u1ec1n mi\u1ec7ng (Word of Mouth). Th\u00e0nh vi\u00ean trong nh\u00f3m s\u1ebd t\u1ef1 nguy\u1ec7n chia s\u1ebb n\u1ed9i dung, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn b\u1ea1n b\u00e8 n\u1ebfu h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c. Hi\u1ec7u \u1ee9ng n\u00e0y m\u1ea1nh h\u01a1n b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed n\u00e0o.<\/p>

Theo nghi\u00ean c\u1ee9u t\u1eeb DPS.MEDIA, c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 gi\u1ea3m t\u1edbi 50% ng\u00e2n s\u00e1ch marketing sau 6 th\u00e1ng. S\u1ed1 ti\u1ec1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 b\u00e0i to\u00e1n kinh t\u1ebf th\u00f4ng minh cho c\u00e1c Brand nh\u1ecf.<\/p>

\u63d0\u5347\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09<\/h3>

M\u1ee5c ti\u00eau c\u1ee7a \u5efa\u8bbe\u793e\u533a<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n h\u00e0ng m\u1ed9t l\u1ea7n. N\u00f3 gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh thu\u1ed9c v\u1ec1 m\u1ed9t t\u1eadp th\u1ec3, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng quay l\u1ea1i mua h\u00e0ng nhi\u1ec1u l\u1ea7n h\u01a1n.<\/p>

Trong c\u1ed9ng \u0111\u1ed3ng, b\u1ea1n c\u00f3 th\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng k\u1ef9 l\u01b0\u1ee1ng h\u01a1n. Vi\u1ec7c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc nhanh ch\u00f3ng, h\u1ed7 tr\u1ee3 t\u1eadn t\u00ecnh s\u1ebd gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng. Kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd chi ti\u00eau nhi\u1ec1u h\u01a1n v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng v\u00e3ng lai.<\/p>

Ch\u1ec9 s\u1ed1 LTV (Lifetime Value) s\u1ebd t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u1ec7t khi b\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Community Marketing b\u00e0i b\u1ea3n. Thay v\u00ec li\u00ean t\u1ee5c \u0111i t\u00ecm kh\u00e1ch m\u1edbi, h\u00e3y khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tin t\u01b0\u1edfng b\u1ea1n.<\/p>

S\u1edf h\u1eefu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng (Data Ownership)<\/h3>

Khi ph\u1ee5 thu\u1ed9c v\u00e0o Fanpage hay qu\u1ea3ng c\u00e1o, b\u1ea1n \u0111ang ch\u01a1i tr\u00ean s\u00e2n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Thu\u1eadt to\u00e1n thay \u0111\u1ed5i c\u00f3 th\u1ec3 khi\u1ebfn t\u01b0\u01a1ng t\u00e1c gi\u1ea3m s\u00fat ngay l\u1eadp t\u1ee9c. Ng\u01b0\u1ee3c l\u1ea1i, \u5efa\u8bbe\u793e\u533a<\/strong> trong c\u00e1c Group k\u00edn ho\u1eb7c Zalo gi\u00fap b\u1ea1n n\u1eafm b\u1eaft d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>

B\u1ea1n hi\u1ec3u r\u00f5 ai l\u00e0 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t, ai l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong nh\u00f3m. Nh\u1eefng insight n\u00e0y c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn c\u1ed9ng \u0111\u1ed3ng tr\u01b0\u1edbc khi tung ra th\u1ecb tr\u01b0\u1eddng, gi\u1ea3m thi\u1ec3u r\u1ee7i ro kinh doanh.<\/p>

D\u1eef li\u1ec7u t\u1eeb c\u1ed9ng \u0111\u1ed3ng l\u00e0 d\u1eef li\u1ec7u s\u1ed1ng (First-party data). N\u00f3 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c nhu c\u1ea7u v\u00e0 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 v\u0169 kh\u00ed b\u00ed m\u1eadt gi\u00fap Brand nh\u1ecf t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>

Danh s\u00e1ch l\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a Community Marketing<\/h3>
    \n
  • T\u0103ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u:<\/strong> C\u1ed9ng \u0111\u1ed3ng s\u00f4i \u0111\u1ed9ng l\u00e0 minh ch\u1ee9ng r\u00f5 nh\u1ea5t cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/li>\n
  • H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7:<\/strong> C\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 t\u1ef1 h\u1ed7 tr\u1ee3 l\u1eabn nhau, gi\u1ea3m t\u1ea3i cho b\u1ed9 ph\u1eadn CSKH.<\/li>\n
  • Ngu\u1ed3n \u00fd t\u01b0\u1edfng n\u1ed9i dung v\u00f4 t\u1eadn:<\/strong> C\u00e2u h\u1ecfi c\u1ee7a th\u00e0nh vi\u00ean ch\u00ednh l\u00e0 ch\u1ee7 \u0111\u1ec1 content h\u1ea5p d\u1eabn.<\/li>\n
  • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao:<\/strong> Kh\u00e1ch h\u00e0ng trong c\u1ed9ng \u0111\u1ed3ng \u0111\u00e3 c\u00f3 s\u1eb5n ni\u1ec1m tin, d\u1ec5 ch\u1ed1t \u0111\u01a1n h\u01a1n.<\/li>\n
  • B\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u:<\/strong> C\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh s\u1ebd \u0111\u1ee9ng ra b\u1ea3o v\u1ec7 b\u1ea1n tr\u01b0\u1edbc c\u00e1c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/li>\n
  • C\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m:<\/strong> Nh\u1eadn ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp v\u00e0 ch\u00e2n th\u1ef1c nh\u1ea5t t\u1eeb ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i.<\/li>\n<\/ul>
    \n\n\n\n\n\n\n\n\n\n
    \u6807\u51c6<\/th>\nQu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Ads)<\/th>\nX\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng (Community)<\/th>\n<\/tr>\n<\/thead>\n
    \u8d39\u7528<\/td>\nCao v\u00e0 t\u0103ng li\u00ean t\u1ee5c theo th\u1eddi gian<\/td>\nTh\u1ea5p, ch\u1ee7 y\u1ebfu l\u00e0 chi ph\u00ed nh\u00e2n s\u1ef1<\/td>\n<\/tr>\n
    \u6709\u771f\u5b9e\u4fe1\u606f\u6765\u6e90\uff0c\u4e25\u683c\u5ba1\u6838<\/td>\nTh\u1ea5p, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecf qua<\/td>\nCao, d\u1ef1a tr\u00ean ni\u1ec1m tin gi\u1eefa th\u00e0nh vi\u00ean<\/td>\n<\/tr>\n
    \u4e92\u52a8<\/td>\nM\u1ed9t chi\u1ec1u (Th\u01b0\u01a1ng hi\u1ec7u n\u00f3i, kh\u00e1ch nghe)<\/td>\n\u0110a chi\u1ec1u (Th\u1ea3o lu\u1eadn, chia s\u1ebb, tranh lu\u1eadn)<\/td>\n<\/tr>\n
    \u53ef\u6301\u7eed\u6027<\/td>\nNg\u1eebng ti\u1ec1n l\u00e0 ng\u1eebng hi\u1ec3n th\u1ecb<\/td>\nT\u00e0i s\u1ea3n t\u00edch l\u0169y, c\u00e0ng l\u00e2u c\u00e0ng gi\u00e1 tr\u1ecb<\/td>\n<\/tr>\n
    Kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u<\/td>\nD\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 kh\u00f4 khan (Click, View)<\/td>\nD\u1ef1a tr\u00ean c\u1ea3m x\u00fac v\u00e0 th\u1ea3o lu\u1eadn th\u1ef1c t\u1ebf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>

    V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ed9ng \u0111\u1ed3ng<\/h3>

    \u793a\u4f8b 1\uff1a<\/strong> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang local brand t\u1ea1i TP.HCM \u0111\u00e3 t\u1ea1o nh\u00f3m \u201cH\u1ed9i nghi\u1ec7n ph\u1ed1i \u0111\u1ed3\u201d thay v\u00ec ch\u1ec9 \u0111\u0103ng b\u00e0i b\u00e1n h\u00e0ng. H\u1ecd khuy\u1ebfn kh\u00edch th\u00e0nh vi\u00ean chia s\u1ebb \u1ea3nh outfit h\u00e0ng ng\u00e0y. K\u1ebft qu\u1ea3, 70% doanh thu \u0111\u1ebfn t\u1eeb th\u00e0nh vi\u00ean trong nh\u00f3m m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ea1y qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i.<\/p>

    \u793a\u4f8b 2\uff1a<\/strong> M\u1ed9t shop b\u00e1n nguy\u00ean li\u1ec7u l\u00e0m b\u00e1nh x\u00e2y d\u1ef1ng Group chia s\u1ebb c\u00f4ng th\u1ee9c. H\u1ecd t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi l\u00e0m b\u00e1nh h\u00e0ng th\u00e1ng. Doanh s\u1ed1 b\u00e1n d\u1ee5ng c\u1ee5 v\u00e0 nguy\u00ean li\u1ec7u t\u0103ng g\u1ea5p 3 l\u1ea7n nh\u1edd s\u1ef1 h\u01b0\u1edfng \u1ee9ng nhi\u1ec7t t\u00ecnh c\u1ee7a c\u00e1c b\u00e0 n\u1ed9i tr\u1ee3 trong c\u1ed9ng \u0111\u1ed3ng.<\/p>

    \n

    \u201cC\u1ed9ng \u0111\u1ed3ng kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i t\u1ee5 h\u1ecdp, \u0111\u00f3 l\u00e0 linh h\u1ed3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong k\u1ef7 nguy\u00ean s\u1ed1.\u201d \u2013 C\u00e1c chuy\u00ean gia t\u1ea1i DPS.MEDIA kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n<\/blockquote>

    \u5efa\u8bae\uff1a<\/strong> \u0110\u1eebng ch\u1edd \u0111\u1ee3i \u0111\u1ebfn khi c\u00f3 nhi\u1ec1u ti\u1ec1n m\u1edbi l\u00e0m c\u1ed9ng \u0111\u1ed3ng. H\u00e3y b\u1eaft \u0111\u1ea7u \u5efa\u8bbe\u793e\u533a<\/strong> ngay t\u1eeb khi b\u1ea1n c\u00f3 v\u1ecb kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean. S\u1ef1 ch\u00e2n th\u00e0nh v\u00e0 ki\u00ean tr\u00ec s\u1ebd mang l\u1ea1i qu\u1ea3 ng\u1ecdt.<\/p>

    2. Quy tr\u00ecnh X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u00ean Facebook t\u1eeb con s\u1ed1 0<\/h2>

    \"2.<\/p>

    Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 \u5efa\u8bbe\u793e\u533a<\/strong>. Tuy nhi\u00ean, l\u1eadp Group th\u00ec d\u1ec5, nu\u00f4i Group m\u1edbi kh\u00f3. \u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n m\u1ed9t quy tr\u00ecnh b\u00e0i b\u1ea3n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u00f4ng minh, tr\u00e1nh vi\u1ec7c bi\u1ebfn Group th\u00e0nh \u201cb\u00e3i r\u00e1c\u201d spam.<\/p>

    X\u00e1c \u0111\u1ecbnh \u201cLong m\u1ea1ch\u201d (Niche) cho c\u1ed9ng \u0111\u1ed3ng<\/h3>

    Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c Brand nh\u1ecf l\u00e0 t\u1ea1o c\u1ed9ng \u0111\u1ed3ng qu\u00e1 chung chung. V\u00ed d\u1ee5, thay v\u00ec t\u1ea1o nh\u00f3m \u201cH\u1ed9i y\u00eau th\u00edch m\u1ef9 ph\u1ea9m\u201d, h\u00e3y t\u1ea1o \u201cH\u1ed9i \u0111i\u1ec1u tr\u1ecb m\u1ee5n khoa h\u1ecdc cho da d\u1ea7u\u201d. Ng\u00e1ch c\u00e0ng c\u1ee5 th\u1ec3, th\u00e0nh vi\u00ean c\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u00e0ng cao.<\/p>

    B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 ch\u00e2n dung th\u00e0nh vi\u00ean (Avatar). H\u1ecd l\u00e0 ai? H\u1ecd g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec? H\u1ecd c\u1ea7n gi\u1ea3i ph\u00e1p g\u00ec? C\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 n\u01a1i gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au c\u1ee5 th\u1ec3 \u0111\u00f3. Khi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, vi\u1ec7c thu h\u00fat th\u00e0nh vi\u00ean \u0111\u00fang t\u1ec7p s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>

    H\u00e3y t\u1ef1 h\u1ecfi: T\u1ea1i sao h\u1ecd ph\u1ea3i tham gia nh\u00f3m c\u1ee7a t\u00f4i thay v\u00ec h\u00e0ng ng\u00e0n nh\u00f3m kh\u00e1c? Gi\u00e1 tr\u1ecb \u0111\u1ed9c nh\u1ea5t (USP) c\u1ee7a c\u1ed9ng \u0111\u1ed3ng l\u00e0 g\u00ec? \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, hay \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t kh\u00f4ng gian an to\u00e0n \u0111\u1ec3 chia s\u1ebb t\u00e2m s\u1ef1.<\/p>

    Thi\u1ebft l\u1eadp b\u1ed9 quy t\u1eafc \u1ee9ng x\u1eed (Group Rules)<\/h3>

    M\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng c\u00f3 lu\u1eadt l\u1ec7 s\u1ebd s\u1edbm tr\u1edf n\u00ean h\u1ed7n lo\u1ea1n. Ngay t\u1eeb ng\u00e0y \u0111\u1ea7u \u5efa\u8bbe\u793e\u533a<\/strong>, h\u00e3y thi\u1ebft l\u1eadp b\u1ed9 quy t\u1eafc r\u00f5 r\u00e0ng. Quy \u0111\u1ecbnh v\u1ec1 vi\u1ec7c \u0111\u0103ng b\u00e0i, comment, livestream b\u00e1n h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c ghi r\u00f5.<\/p>

    B\u1ea1n c\u1ea7n ki\u00ean quy\u1ebft lo\u1ea1i b\u1ecf nh\u1eefng th\u00e0nh vi\u00ean vi ph\u1ea1m, spam ho\u1eb7c g\u00e2y war. Ch\u1ea5t l\u01b0\u1ee3ng quan tr\u1ecdng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng. M\u1ed9t nh\u00f3m 1.000 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c th\u1eadt v\u1eabn gi\u00e1 tr\u1ecb h\u01a1n m\u1ed9t nh\u00f3m 100.000 ng\u01b0\u1eddi nh\u01b0ng to\u00e0n nick \u1ea3o.<\/p>

    Quy t\u1eafc nh\u00f3m c\u0169ng \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a c\u1ed9ng \u0111\u1ed3ng. H\u00e3y khuy\u1ebfn kh\u00edch ng\u00f4n t\u1eeb t\u00edch c\u1ef1c, tinh th\u1ea7n h\u1ed7 tr\u1ee3 l\u1eabn nhau. V\u0103n h\u00f3a t\u1ed1t s\u1ebd gi\u1eef ch\u00e2n th\u00e0nh vi\u00ean \u1edf l\u1ea1i l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>

    Chi\u1ebfn l\u01b0\u1ee3c Content Pillar gi\u1eef l\u1eeda t\u01b0\u01a1ng t\u00e1c<\/h3>

    N\u1ed9i dung l\u00e0 th\u1ee9c \u0103n nu\u00f4i s\u1ed1ng c\u1ed9ng \u0111\u1ed3ng. Khi \u5efa\u8bbe\u793e\u533a<\/strong>, b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m. H\u00e3y \u00e1p d\u1ee5ng quy t\u1eafc 80\/20: 80% n\u1ed9i dung chia s\u1ebb gi\u00e1 tr\u1ecb, gi\u1ea3i tr\u00ed, gi\u00e1o d\u1ee5c; ch\u1ec9 20% n\u1ed9i dung li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>

    X\u00e2y d\u1ef1ng c\u00e1c tuy\u1ebfn n\u1ed9i dung \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 t\u1ea1o th\u00f3i quen cho th\u00e0nh vi\u00ean. V\u00ed d\u1ee5: Th\u1ee9 2 truy\u1ec1n \u0111\u1ed9ng l\u1ef1c, Th\u1ee9 4 chia s\u1ebb ki\u1ebfn th\u1ee9c, Th\u1ee9 6 h\u1ecfi \u0111\u00e1p c\u00f9ng chuy\u00ean gia, Ch\u1ee7 nh\u1eadt minigame. S\u1ef1 \u0111\u1ec1u \u0111\u1eb7n gi\u00fap duy tr\u00ec ch\u1ec9 s\u1ed1 Active Member \u1ed5n \u0111\u1ecbnh.<\/p>

    H\u00e3y \u0111a d\u1ea1ng h\u00f3a \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung. S\u1eed d\u1ee5ng video ng\u1eafn, h\u00ecnh \u1ea3nh meme, poll b\u00ecnh ch\u1ecdn, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Livestream. Livestream l\u00e0 c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp m\u1ea1nh m\u1ebd nh\u1ea5t hi\u1ec7n nay tr\u00ean Facebook Group.<\/p>

    K\u1ebf ho\u1ea1ch Seeding v\u00e0 l\u00f4i k\u00e9o th\u00e0nh vi\u00ean ban \u0111\u1ea7u<\/h3>

    Giai \u0111o\u1ea1n \u0111\u1ea7u l\u00e0 giai \u0111o\u1ea1n kh\u00f3 kh\u0103n nh\u1ea5t (\u201cCold Start\u201d). Nh\u00f3m v\u1eafng v\u1ebb s\u1ebd kh\u00f4ng ai mu\u1ed1n tham gia. B\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 ho\u1eb7c c\u00e1c nick seeding (clone) kh\u00e9o l\u00e9o \u0111\u1ec3 t\u1ea1o th\u1ea3o lu\u1eadn m\u1ed3i.<\/p>

    M\u1eddi kh\u00e1ch h\u00e0ng c\u0169 tham gia nh\u00f3m qua email, SMS ho\u1eb7c m\u00e3 QR tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m. H\u00e3y cho h\u1ecd m\u1ed9t l\u00fd do h\u1ea5p d\u1eabn \u0111\u1ec3 tham gia, v\u00ed d\u1ee5 nh\u01b0 m\u00e3 gi\u1ea3m gi\u00e1 10% ho\u1eb7c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng \u0111\u1ed9c quy\u1ec1n.<\/p>

    H\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs\/KOCs nh\u1ecf trong ng\u00e1ch \u0111\u1ec3 h\u1ecd l\u00e0m Admin ho\u1eb7c Moderator kh\u00e1ch m\u1eddi. S\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd s\u1ebd k\u00e9o theo m\u1ed9t l\u01b0\u1ee3ng fan ch\u1ea5t l\u01b0\u1ee3ng tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n.<\/p>

    C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai Group Facebook chu\u1ea9n ch\u1ec9nh<\/h3>
      \n
    1. \u5e02\u573a\u8c03\u7814\uff1a<\/strong> Ph\u00e2n t\u00edch c\u00e1c Group \u0111\u1ed1i th\u1ee7, t\u00ecm ra \u0111i\u1ec3m thi\u1ebfu s\u00f3t c\u1ee7a h\u1ecd \u0111\u1ec3 l\u00e0m t\u1ed1t h\u01a1n.<\/li>\n
    2. \u0110\u1eb7t t\u00ean Group chu\u1ea9n SEO:<\/strong> Ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh m\u00e0 ng\u01b0\u1eddi d\u00f9ng hay t\u00ecm ki\u1ebfm (V\u00ed d\u1ee5: \u201cH\u1ecdc Marketing\u201d, \u201cKinh nghi\u1ec7m l\u00e0m \u0111\u1eb9p\u201d).<\/li>\n
    3. T\u1ed1i \u01b0u th\u00f4ng tin:<\/strong> \u1ea2nh b\u00eca, m\u00f4 t\u1ea3 nh\u00f3m, c\u00e2u h\u1ecfi gia nh\u1eadp, th\u1ebb tag ph\u1ea3i \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chuy\u00ean nghi\u1ec7p.<\/li>\n
    4. Chu\u1ea9n b\u1ecb Content m\u1ed3i:<\/strong> \u0110\u0103ng s\u1eb5n 10-20 b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng tr\u01b0\u1edbc khi m\u1eddi th\u00e0nh vi\u00ean v\u00e0o.<\/li>\n
    5. K\u00e9o Traffic:<\/strong> Chia s\u1ebb link Group l\u00ean Fanpage, Profile c\u00e1 nh\u00e2n, Website v\u00e0 c\u00e1c k\u00eanh social kh\u00e1c.<\/li>\n
    6. Duy tr\u00ec t\u01b0\u01a1ng t\u00e1c:<\/strong> Tr\u1ea3 l\u1eddi m\u1ecdi b\u00ecnh lu\u1eadn, ghim b\u00e0i vi\u1ebft hay, vinh danh th\u00e0nh vi\u00ean t\u00edch c\u1ef1c h\u00e0ng tu\u1ea7n.<\/li>\n<\/ol>
      \n\n\n\n\n\n\n\n\n\n
      \u5185\u5bb9\u7c7b\u578b<\/th>\n\u76ee\u7684<\/th>\nT\u1ea7n su\u1ea5t khuy\u1ebfn ngh\u1ecb<\/th>\n\u5b9e\u9645\u6848\u4f8b<\/th>\n<\/tr>\n<\/thead>\n
      Chia s\u1ebb ki\u1ebfn th\u1ee9c (Edu-post)<\/td>\nX\u00e2y d\u1ef1ng v\u1ecb th\u1ebf chuy\u00ean gia<\/td>\n3-4 b\u00e0i\/tu\u1ea7n<\/td>\n\u201c5 b\u01b0\u1edbc skincare bu\u1ed5i s\u00e1ng cho d\u00e2n v\u0103n ph\u00f2ng\u201d<\/td>\n<\/tr>\n
      Th\u1ea3o lu\u1eadn, h\u1ecfi \u0111\u00e1p (Q&A)<\/td>\nT\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u<\/td>\n2-3 \u7bc7\/\u5468<\/td>\n\u201cM\u1ecdi ng\u01b0\u1eddi \u0111ang g\u1eb7p kh\u00f3 kh\u0103n g\u00ec khi ch\u1ea1y Ads?\u201d<\/td>\n<\/tr>\n
      Gi\u1ea3i tr\u00ed, b\u1eaft trend<\/td>\nK\u00e9o t\u01b0\u01a1ng t\u00e1c, gi\u1ea3m c\u0103ng th\u1eb3ng<\/td>\n1-2 b\u00e0i\/tu\u1ea7n<\/td>\nMeme vui v\u1ec1 ngh\u1ec1 nghi\u1ec7p, video h\u00e0i h\u01b0\u1edbc<\/td>\n<\/tr>\n
      Minigame\/Giveaway<\/td>\nT\u0103ng th\u00e0nh vi\u00ean, tri \u00e2n<\/td>\n1 l\u1ea7n\/2 tu\u1ea7n<\/td>\n\u201cCmt s\u1ed1 may m\u1eafn nh\u1eadn qu\u00e0 tr\u1ecb gi\u00e1 500k\u201d<\/td>\n<\/tr>\n
      Feedback\/Case Study<\/td>\nT\u0103ng ni\u1ec1m tin (Social Proof)<\/td>\n1-2 b\u00e0i\/tu\u1ea7n<\/td>\nC\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>

      V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 ph\u00e1t tri\u1ec3n Group<\/h3>

      \u793a\u4f8b 1\uff1a<\/strong> C\u1ed9ng \u0111\u1ed3ng \u201cNghi\u1ec7n Nh\u00e0\u201d l\u00e0 minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c \u0111i t\u1eeb ng\u00e1ch s\u1edf th\u00edch trang tr\u00ed nh\u00e0 c\u1eeda. T\u1eeb m\u1ed9t nh\u00f3m chia s\u1ebb \u1ea3nh \u0111\u1eb9p, h\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh truy\u1ec1n th\u00f4ng kh\u1ed5ng l\u1ed3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t, gia d\u1ee5ng.<\/p>

      \u793a\u4f8b 2\uff1a<\/strong> Group \u201cT\u00e2m s\u1ef1 Eva\u201d (d\u00e0nh cho ph\u1ee5 n\u1eef) ph\u00e1t tri\u1ec3n nh\u1edd \u0111\u00e1nh tr\u00fang nhu c\u1ea7u chia s\u1ebb chuy\u1ec7n gia \u0111\u00ecnh, con c\u00e1i. C\u00e1c Brand b\u1ec9m s\u1eefa, m\u1ef9 ph\u1ea9m khai th\u00e1c r\u1ea5t t\u1ed1t vi\u1ec7c \u5efa\u8bbe\u793e\u533a<\/strong> t\u1ea1i \u0111\u00e2y th\u00f4ng qua c\u00e1c b\u00e0i seeding kh\u00e9o l\u00e9o.<\/p>

      \u5efa\u8bae\uff1a<\/strong> \u0110\u1eebng bao gi\u1edd b\u1ecf r\u01a1i Group qu\u00e1 24h. S\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u1eddng xuy\u00ean c\u1ee7a Admin l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 gi\u1eef l\u1eeda cho c\u1ed9ng \u0111\u1ed3ng.<\/p>

      3. Chi\u1ebfn l\u01b0\u1ee3c X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u00ean Zalo: V\u0169 kh\u00ed b\u00ed m\u1eadt<\/h2>

      \"3.<\/p>

      N\u1ebfu Facebook l\u00e0 qu\u1ea3ng tr\u01b0\u1eddng r\u1ed9ng l\u1edbn th\u00ec Zalo ch\u00ednh l\u00e0 ph\u00f2ng kh\u00e1ch \u1ea5m c\u00fang. V\u1edbi h\u01a1n 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam, Zalo l\u00e0 k\u00eanh kh\u00f4ng th\u1ec3 b\u1ecf qua khi \u5efa\u8bbe\u793e\u533a<\/strong>. \u0110\u1eb7c bi\u1ec7t, Zalo c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean g\u1ea7n nh\u01b0 100%, kh\u00f4ng b\u1ecb b\u00f3p t\u01b0\u01a1ng t\u00e1c nh\u01b0 Facebook.<\/p>

      S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Zalo OA v\u00e0 Zalo Group<\/h3>

      Zalo Official Account (OA) gi\u1ed1ng nh\u01b0 Fanpage, d\u00f9ng \u0111\u1ec3 ph\u00e1t th\u00f4ng b\u00e1o ch\u00ednh th\u1ee9c. Tuy nhi\u00ean, \u0111\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u1ef1c s\u1ef1, Zalo Group (Nh\u00f3m chat) m\u1edbi l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c. Nh\u00f3m Zalo cho ph\u00e9p giao ti\u1ebfp realtime, t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 c\u1ea5p thi\u1ebft.<\/p>

      M\u00f4 h\u00ecnh hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay l\u00e0: D\u00f9ng Facebook\/Tiktok \u0111\u1ec3 ph\u1ec5u kh\u00e1ch h\u00e0ng v\u1ec1 Zalo Group. T\u1ea1i Zalo, b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c chuy\u00ean s\u00e2u (Nurturing) v\u00e0 ch\u1ed1t \u0111\u01a1n (Closing). \u0110\u00e2y l\u00e0 quy tr\u00ecnh kh\u00e9p k\u00edn gi\u00fap t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.<\/p>

      Zalo Group c\u00f3 gi\u1edbi h\u1ea1n th\u00e0nh vi\u00ean (hi\u1ec7n t\u1ea1i l\u00e0 1000 ng\u01b0\u1eddi\/nh\u00f3m ph\u1ed5 th\u00f4ng), n\u00ean t\u00ednh ch\u1ecdn l\u1ecdc r\u1ea5t cao. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o h\u1ec7 th\u1ed1ng nhi\u1ec1u nh\u00f3m nh\u1ecf (Nh\u00f3m 1, Nh\u00f3m 2\u2026) \u0111\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo t\u1eebng giai \u0111o\u1ea1n mua h\u00e0ng.<\/p>

      T\u1ed1i \u01b0u h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua Zalo<\/h3>

      \u5f53 \u5efa\u8bbe\u793e\u533a<\/strong> tr\u00ean Zalo, t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i l\u00e0 vua. Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i s\u1ef1 tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Zalo Business ho\u1eb7c ph\u1ea7n m\u1ec1m b\u00ean th\u1ee9 3 \u0111\u1ec3 qu\u1ea3n l\u00fd tin nh\u1eafn t\u1eadp trung, tr\u00e1nh b\u1ecf s\u00f3t kh\u00e1ch.<\/p>

      T\u1eadn d\u1ee5ng t\u00ednh n\u0103ng \u201cGhim tin nh\u1eafn\u201d v\u00e0 \u201cB\u00ecnh ch\u1ecdn\u201d \u0111\u1ec3 th\u00f4ng b\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i quan tr\u1ecdng. Tin nh\u1eafn ghim trong nh\u00f3m Zalo c\u00f3 t\u1ef7 l\u1ec7 \u0111\u1ecdc c\u1ef1c cao, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi m\u1ecdi th\u00e0nh vi\u00ean.<\/p>

      T\u1ea1o c\u00e1c k\u1ecbch b\u1ea3n ch\u00e0o m\u1eebng th\u00e0nh vi\u00ean m\u1edbi t\u1ef1 \u0111\u1ed9ng. Ngay khi h\u1ecd v\u00e0o nh\u00f3m, h\u00e3y g\u1eedi m\u1ed9t tin nh\u1eafn ch\u00e0o h\u1ecfi th\u00e2n thi\u1ec7n k\u00e8m theo h\u01b0\u1edbng d\u1eabn ho\u1eb7c qu\u00e0 t\u1eb7ng l\u00e0m quen. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u r\u1ea5t t\u1ed1t.<\/p>

      \u1ee8ng d\u1ee5ng Automation trong qu\u1ea3n tr\u1ecb Zalo<\/h3>

      Qu\u1ea3n l\u00fd th\u1ee7 c\u00f4ng h\u00e0ng ch\u1ee5c nh\u00f3m Zalo l\u00e0 c\u01a1n \u00e1c m\u1ed9ng. H\u00e3y \u1ee9ng d\u1ee5ng c\u00e1c Chatbot ho\u1eb7c tool Zalo Marketing \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 l\u00ean l\u1ecbch g\u1eedi tin nh\u1eafn ch\u00fac m\u1eebng sinh nh\u1eadt, th\u00f4ng b\u00e1o h\u00e0ng v\u1ec1, ho\u1eb7c nh\u1eafc nh\u1edf l\u1ecbch h\u1eb9n.<\/p>

      DPS.MEDIA experts recommend vi\u1ec7c s\u1eed d\u1ee5ng Zalo ZNS (Zalo Notification Service) \u0111\u1ec3 g\u1eedi th\u00f4ng b\u00e1o CSKH t\u1ef1 \u0111\u1ed9ng. K\u1ebft h\u1ee3p ZNS v\u1edbi Zalo Group s\u1ebd t\u1ea1o ra v\u00f2ng tr\u00f2n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00e9p k\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>

      Automation gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m nh\u00e2n s\u1ef1 nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed3ng nh\u1ea5t. Tuy nhi\u00ean, \u0111\u1eebng l\u1ea1m d\u1ee5ng tool \u0111\u1ec3 spam. H\u00e3y gi\u1eef t\u1ea7n su\u1ea5t g\u1eedi tin v\u1eeba ph\u1ea3i \u0111\u1ec3 tr\u00e1nh l\u00e0m phi\u1ec1n, khi\u1ebfn th\u00e0nh vi\u00ean r\u1eddi nh\u00f3m.<\/p>

      C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng Zalo<\/h3>