{"id":35787,"date":"2026-01-16T21:47:28","date_gmt":"2026-01-16T14:47:28","guid":{"rendered":"https:\/\/dps.media\/bao-cao-nganh-fb-2026-cuoc-chien-chuoi-ca-phe-vu-khi-app-thanh-vien\/"},"modified":"2026-01-16T22:28:48","modified_gmt":"2026-01-16T15:28:48","slug":"bao-cao-nganh-fb-2026-cuoc-chien-chuoi-ca-phe-vu-khi-app-thanh-vien","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/bao-cao-nganh-fb-2026-cuoc-chien-chuoi-ca-phe-vu-khi-app-thanh-vien\/","title":{"rendered":"2026 F&B \u884c\u4e1a\u62a5\u544a\uff1a\u201c\u5496\u5561\u8fde\u9501\u201d\u4e4b\u6218 & \u4f1a\u5458 App \u6b66\u5668"},"content":{"rendered":"

T\u00f3m T\u1eaft \u0110i\u1ec1u H\u00e0nh<\/h2>\n

\u8fc8\u51652026\u5e74\uff0c\u8d8a\u5357F&B\u8fde\u9501\uff08\u5496\u5561 & \u8336\uff09\u5e02\u573a\u4f30\u503c 2\u4ebf\u7f8e\u5143<\/strong>, ,\u4f46\u6e38\u620f\u89c4\u5219\u5df2\u5b8c\u5168\u6539\u53d8\u3002\u4e0d\u518d\u662f\u201c\u7f8e\u666f\u201d\u6216\u201c\u5f3aWiFi\u201d\u7684\u6218\u6597\uff0c\u5f53\u524d\u6218\u573a\u6d53\u7f29\u5728\u5ba2\u6237\u667a\u80fd\u624b\u673a\u4e2d\uff1a \u4f1a\u5458App\u4e4b\u6218 (Loyalty Apps)<\/strong>.<\/p>\n

\u672c\u62a5\u544a\u5206\u6790\u660e\u663e\u7684\u4e24\u6781\u5206\u5316\uff1aHighlands Coffee\u4ecd\u5b88\u738b\u5ea7\u62e5\u67091000+\u95e8\u5e97\u7f51\u7edc\uff0c\u800c\u201c\u6a59\u8272\u65cb\u98ce\u201dMixue\u4ee5\u8d85\u901f\u7279\u8bb8\u7ecf\u8425\u6a21\u5f0f\u7d27\u8ffd\u4e0d\u820d\u3002\u6b64\u5916\uff0c\u201c\u6570\u5b57\u7b2c\u4e09\u7a7a\u95f4\u201d\uff08\u6570\u5b57\u7a7a\u95f4\u4e2d\u7684\u7b2c\u4e09\u7a7a\u95f4\uff09\u8d8b\u52bf\u6b63\u5728\u91cd\u5851\u54c1\u724c\u4ece\u5fe0\u5b9e\u5ba2\u6237\u83b7\u5229\u7684\u65b9\u5f0f\u3002.<\/p>\n

\n

\u7b2c1\u90e8\u5206\uff1a\u5e02\u573a\u80cc\u666f & PESTLE\u5206\u6790<\/h2>\n

1.1. X\u00e3 H\u1ed9i – S\u1ef1 Ti\u1ebfn H\u00f3a C\u1ee7a “The Third Place”<\/h3>\n

\u201c\u7b2c\u4e09\u5bb6\u56ed\u201d\u6982\u5ff5\uff08\u5bb6\u548c\u529e\u516c\u5ba4\u4e4b\u540e\u7684\u573a\u6240\uff09\u4f9d\u7136\u5b58\u5728\u4f46\u672c\u8d28\u6539\u53d8\u3002Z\u4e16\u4ee3\u53bb\u5496\u5561\u5e97\u4e0d\u4ec5\u4ec5\u559d\u5496\u5561\uff0c\u4ed6\u4eec\u53bb\u201c\u5496\u5561\u5e97\u529e\u516c\u201d\uff08WFC\uff09\u5e76\u521b\u4f5c\u5185\u5bb9\u3002\u8fd9\u8feb\u4f7f\u8fde\u9501\u5e97\u4f18\u5316\u8bbe\u8ba1\uff1a\u5904\u5904\u63d2\u5ea7\u3001\u4eba\u4f53\u5de5\u5b66\u6905\uff08ergonomic\uff09\u548c\u5de5\u4f5c\u5ba4\u6807\u51c6\u706f\u5149\u3002.<\/p>\n

1.2. C\u00f4ng Ngh\u1ec7 – Cashless Society<\/h3>\n

2026\u5e74\uff0c\u5927\u8fde\u950195%\u4ea4\u6613\u4e3a\u65e0\u73b0\u91d1\uff08Cashless\uff09\u3002\u54c1\u724cApp\u4e0a\u96c6\u6210\u201c\u4e00\u89e6\u652f\u4ed8\u201d\uff08One-tap payment\uff09\u5c06\u670d\u52a1\u901f\u5ea6\u63d0\u53473\u500d\u5e76\u964d\u4f4e\u5f03\u8d2d\u7387\uff08Drop-off rate\uff09\u3002.<\/p>\n

1.3. Kinh T\u1ebf – \u00c1p L\u1ef1c M\u1eb7t B\u1eb1ng<\/h3>\n

\u80e1\u5fd7\u660e\u5e02\u548c\u6cb3\u5185\u4e2d\u5fc3\u533a\u79df\u91d1\u4e0a\u6da815%\u76f8\u6bd42024\u3002\u5c0f\u5de7\u4ead\u5b50\u6a21\u5f0f\uff08<20m2\uff09\u548c\u79d1\u6280\u63a8\u8f66\uff08Tech-carts\uff09\u6b63\u88abPhuc Long\u548cKatinat\u7b49\u5de8\u5934\u6d4b\u8bd5\u4ee5\u6e17\u900f\u529e\u516c\u697c\u3002.<\/p>\n

\n\n\n\n\n\n\n\n
\u54c1\u724c<\/th>\n\u95e8\u5e97\u6570\u91cf (Est. 2026)<\/th>\n\u6838\u5fc3\u7b56\u7565<\/th>\n<\/tr>\n<\/thead>\n
Highlands Coffee<\/strong><\/td>\n2000+<\/td>\n\u5e73\u6c11\u5316\u9ad8\u7aef (Affordable Premium) + \u9ec4\u91d1\u4f4d\u7f6e\u3002.<\/td>\n<\/tr>\n
Mixue<\/strong><\/td>\n1800+<\/td>\n\u65e0\u654c\u4f4e\u4ef7 + \u72c2\u8f70\u6ee5\u70b8\u7279\u8bb8\u7ecf\u8425\u3002.<\/td>\n<\/tr>\n
Phuc Long<\/strong><\/td>\n800+<\/td>\n\u8336\u53f6\u54c1\u8d28\u6d53\u90c1\u53e3\u611f + \u96c6\u6210 Kiosk\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>
\u8868 1\uff1a2026 \u5e74\u8d8a\u5357\u5e02\u573a\u524d 3 \u540d F&B \u8fde\u9501\u5de8\u5934\u3002.<\/figcaption><\/figure>\n
\n

Ph\u1ea7n 2: Cu\u1ed9c \u0110ua S\u1ed1 L\u01b0\u1ee3ng \u0110i\u1ec3m B\u00e1n<\/h2>\n

2.1. Highlands Coffee \u2013 \u5b88\u738b\u5ea7\u4e4b\u738b<\/h3>\n

\u5728\u5f3a\u5927\u7684\u8d44\u91d1\u652f\u6301\u4e0b\uff0cHighlands \u7ee7\u7eed\u5411\u4e8c\u7ea7\u3001\u4e09\u7ea7\u57ce\u5e02\u6269\u5c55\u3002\u201c\u6df1\u5165\u6bcf\u4e2a\u5df7\u5f04\uff0c\u6572\u5f00\u6bcf\u4e2a\u516c\u5bd3\u201d\u7684\u7b56\u7565\u4f7f\u4ed6\u4eec\u7684\u54c1\u724c\u8bc6\u522b\u5ea6\u8fbe\u5230\u9971\u548c\u70b9\uff08Saturation Point\uff09\u2013 \u4eba\u4eba\u7686\u77e5\uff0c\u4eba\u4eba\u7686\u89c1\u3002.<\/p>\n

2.2. \u7ec6\u5206\u8fde\u9501\u7684\u5d1b\u8d77 (Niche)<\/h3>\n

Katinat Saigon Kafe \u548c Ph\u00ea La \u4ee3\u8868\u4e86\u201cConcept Cafe\u201d\u6d6a\u6f6e\u2013 \u9500\u552e\u7a7a\u95f4\u548c\u6545\u4e8b\u3002\u4ef7\u683c\u66f4\u9ad8\uff0855k-75k\uff09\uff0c\u4f46\u987e\u5ba2\u4ecd\u6392\u957f\u961f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5e26\u6765\u7684\u89c6\u89c9\u4f53\u9a8c\uff08Visual Experience\uff09\u3002.<\/p>\n

\"2026\u5e74\u5496\u5561\u8fde\u9501\u5e97\u6570\u91cf\u56fe\u8868\"<\/p>\n

\u56fe 1\uff1a\u5b9e\u4f53\u5e97\u5e02\u573a\u4efd\u989d\u5730\u56fe\u2013 Highlands \u548c Mixue \u5206\u5360\u201c\u56db\u96c4\u201d\u4e00\u534a\u3002.<\/em><\/p>\n

\n

Ph\u1ea7n 3: “Digital Loyalty War” – V\u0169 Kh\u00ed App Th\u00e0nh Vi\u00ean<\/h2>\n

3.1. App\u4e0d\u4ec5\u4ec5\u7528\u4e8e\u79ef\u5206<\/h3>\n

2026 \u5e74\u7684\u4f1a\u5458 App \u662f\u4e00\u4e2a\u5fae\u578b\u201c\u8d85\u7ea7\u5e94\u7528\u201d\u3002Star Rewards (Starbucks) \u6216 The Coffee House App \u5df2\u5c06\u559d\u5496\u5561\u53d8\u6210\u4e00\u6b3e\u6e38\u620f\uff08Gamification\uff09\u3002\u987e\u5ba2\u5237\u7ecf\u9a8c\u503c\uff08EXP\uff09\u5347\u7ea7\uff08Tier\uff09\uff0c\u89e3\u9501\u201c\u79d8\u5bc6\u83dc\u5355\u201d\uff08Secret Menu\uff09\u7279\u6743\u5e76\u83b7\u5f97\u4e2a\u6027\u5316\u751f\u65e5\u793c\u7269\u3002.<\/p>\n

3.2. \u6210\u529f\u5fe0\u8bdaApp\u7684\u7ed3\u6784<\/h3>\n
    \n
  • Order Ahead (\u9884\u8ba2):<\/strong> \u8df3\u8fc7\u6392\u961f\uff0c\u5230\u5e97\u5373\u53d6\uff08Grab & Go\uff09\u3002.<\/li>\n
  • Personalized Offers:<\/strong> AI \u5206\u6790\u996e\u7528\u4e60\u60ef\uff08\u4f8b\u5982\uff1a\u201c\u4eca\u5929\u4e0b\u96e8\uff0c\u8981\u4e0d\u8981\u6765\u676f\u70ed\u5361\u5e03\u5947\u8bfa\uff0cLan\uff1f\u201d\uff09\u3002.<\/li>\n
  • Subscription (\u4f1a\u5458\u5957\u9910):<\/strong> \u6bcf\u6708\u652f\u4ed8 300k \u65e0\u9650\u91cf\u559d\u5496\u5561\uff08Subscription Model\uff09\u3002.<\/li>\n<\/ul>\n

    \"F&B\u4f1a\u5458App\u7ed3\u6784\u4fe1\u606f\u56fe\"<\/p>\n

    \u56fe 2\uff1a2026 \u5e74 F&B Loyalty App \u7684 5 \u5927\u6740\u624b\u7ea7\u529f\u80fd\u7684\u89e3\u5256\u3002.<\/em><\/p>\n

    \n

    Ph\u1ea7n 4: C\u01a1 C\u1ea5u Doanh Thu: S\u1ef1 Ph\u1ee5c H\u1ed3i C\u1ee7a In-store<\/h2>\n

    4.1. \u5916\u5356App\u653e\u7f13<\/h3>\n

    \u5728 2021-2024 \u5e74\u7206\u53d1\u671f\u540e\uff0c\u9910\u996e App\uff08ShopeeFood\u3001GrabFood\uff09\u7684\u6536\u5165\u5f00\u59cb\u6301\u5e73\u5728 30%<\/strong>. \u3002\u539f\u56e0\u662f\u914d\u9001\u8d39\u4e0a\u6da8\uff0c\u987e\u5ba2\u6e34\u671b\u771f\u5b9e\u4f53\u9a8c\u3002.<\/p>\n

    4.2. \u5e97\u5185\u4f53\u9a8c\u4e3a\u738b<\/h3>\n

    \u5e97\u5185\u6536\u5165 (In-store) \u5360 60%<\/strong>, ,\u8bc1\u660e\u6ca1\u6709\u4ec0\u4e48\u80fd\u53d6\u4ee3\u5496\u5561\u673a\u55e1\u55e1\u58f0\u3001\u9999\u6c14\u548c\u5e97\u5185\u6c1b\u56f4\u3002\u5269\u4f59 10% \u6765\u81ea\u5730\u94c1\u7ebf\u8def\uff08Metro Line\uff09\u65b0\u8fd0\u8425\u7ad9\u7684 takeaway\uff08\u5916\u5e26\uff09\u6a21\u5f0f\u3002.<\/p>\n

    \"\u5916\u5356<\/p>\n

    \u56fe 3\uff1a\u6570\u5b57\u65f6\u4ee3\u4e0b\u5e97\u5185\u9500\u552e\u6a21\u5f0f (In-store) \u7684\u97e7\u6027\u3002.<\/em><\/p>\n

    \n

    Ph\u1ea7n 5: D\u1ef1 B\u00e1o 2030<\/h2>\n

    5.1. \u673a\u5668\u4eba\u5496\u5561\u5e08 & \u81ea\u52a8\u5316<\/h3>\n

    \u517c\u804c\u4eba\u5458\u77ed\u7f3a\u5c06\u63a8\u52a8\u516c\u5171\u9500\u552e\u70b9\uff08\u673a\u573a\u3001\u706b\u8f66\u7ad9\uff09\u4f7f\u7528\u8c03\u9152\u673a\u5668\u4eba\u3002\u4eba\u7c7b\u5458\u5de5\u5c06\u8f6c\u5411\u201c\u5496\u5561\u5927\u5e08\u201d\u89d2\u8272\u2013 \u8bb2\u6545\u4e8b\u5e76\u5efa\u7acb\u60c5\u611f\u8fde\u63a5\u3002.<\/p>\n

    5.2. \u996e\u6599\u4e2a\u6027\u5316 (Hyper-Customization)<\/h3>\n

    2030 \u5e74\u7684\u83dc\u5355\u5c06\u4e0d\u518d\u56fa\u5b9a\u3002\u987e\u5ba2\u53ef\u5728 App \u4e0a\u81ea\u7531\u642d\u914d\u5496\u5561\u8c46\u3001\u5976\u7c7b\uff08\u71d5\u9ea6\u5976\u3001\u674f\u4ec1\u5976\u3001\u8170\u679c\u5976\uff09\u548c toppings\uff0c\u521b\u9020\u6570\u767e\u4e07\u79cd\u996e\u6599\u53d8\u4f53\u3002.<\/p>\n

    \n

    \u603b\u7ed3<\/h3>\n

    2026 \u5e74\u7684 F&B \u884c\u4e1a\u4e0d\u9002\u5408\u65b0\u624b\u3002\u8981\u751f\u5b58\uff0c\u54c1\u724c\u9700\u8981\u201c\u811a\u8e0f\u5b9e\u5730\u201d\uff08\u6269\u5c55\u5b9e\u4f53\u5e97\uff09\u548c\u201c\u5934\u5411\u4e91\u7aef\u201d\uff08\u4f18\u5316\u6570\u636e\u6280\u672f\uff09\u3002\u7ade\u4e89\u4e0d\u4ec5\u662f\u5356\u597d\u5496\u5561\uff0c\u800c\u662f\u5356\u4fbf\u5229\u548c\u5f52\u5c5e\u611f\uff08Belonging\uff09\uff0c\u878d\u5165\u793e\u533a\u3002.<\/p>\n

    (F&B \u884c\u4e1a\u6df1\u5ea6\u5206\u6790 \u2013 DPS Media Research Team 2026 \u5e74 1 \u6708)<\/em><\/p>\n

    T\u00e0i Li\u1ec7u Tham Kh\u1ea3o<\/h3>\n
      \n
    1. Vietnam Food & Beverage Association (VFBA)\u3002(2026)\u3002. Annual F&B Market Report<\/em>.<\/li>\n
    2. Vietcetera\u3002(2026 \u5e74 1 \u6708)\u3002. \u8d8a\u5357\u5496\u5561\u5e97\u6587\u5316\uff1a\u6f14\u53d8\u4e0e\u8d8b\u52bf<\/em>.<\/li>\n
    3. Q&Me\u3002(2026)\u3002. \u8d8a\u5357\u5496\u5561\u8fde\u9501\u53d7\u6b22\u8fce\u5ea6\u8c03\u67e5<\/em>.<\/li>\n
    4. Euromonitor\u3002(2025)\u3002. \u8d8a\u5357\u5496\u5561\u9986\/\u9152\u5427\uff1a\u5e02\u573a\u7814\u7a76<\/em>.<\/li>\n
    5. GrabFood & ShopeeFood \u6570\u636e\u3002(2025 \u5e74 Q4)\u3002. Beverage Delivery Insights<\/em>.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      T\u00f3m T\u1eaft \u0110i\u1ec1u H\u00e0nh B\u01b0\u1edbc sang n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng chu\u1ed7i F&B (Cafe & Tr\u00e0) t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 2 t\u1ef7 USD, nh\u01b0ng lu\u1eadt ch\u01a1i \u0111\u00e3 ho\u00e0n to\u00e0n thay \u0111\u1ed5i. Kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 “View \u0111\u1eb9p” hay “Wifi m\u1ea1nh”, chi\u1ebfn tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i n\u1eb1m g\u1ecdn trong chi\u1ebfc smartphone c\u1ee7a kh\u00e1ch h\u00e0ng: […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35787","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=35787"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35787\/revisions"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=35787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=35787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=35787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}