{"id":35778,"date":"2026-01-16T16:48:52","date_gmt":"2026-01-16T09:48:52","guid":{"rendered":"https:\/\/dps.media\/bao-cao-toan-canh-thi-truong-cua-hang-tien-loi-cvs-viet-nam-2025-2026\/"},"modified":"2026-01-16T16:48:52","modified_gmt":"2026-01-16T09:48:52","slug":"bao-cao-toan-canh-thi-truong-cua-hang-tien-loi-cvs-viet-nam-2025-2026","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/bao-cao-toan-canh-thi-truong-cua-hang-tien-loi-cvs-viet-nam-2025-2026\/","title":{"rendered":"\u8d8a\u5357\u4fbf\u5229\u5e97\uff08CVS\uff09\u5e02\u573a\u5168\u666f\u62a5\u544a2025-2026"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/mcp\/2026\/01\/chart_cvs_store_count_2025_1768556777385.jpg\" alt=\"\u8d8a\u5357\u4fbf\u5229\u5e97\uff08CVS\uff09\u5e02\u573a\u5168\u666f\u62a5\u544a2025-2026\" class=\"mcp-featured-embed\" title=\"\"><\/p>\n<h2>\u6267\u884c\u6458\u8981\uff08Executive Summary\uff09<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/mcp\/2026\/01\/chart_cvs_store_count_2025_1768556777385.jpg\" alt=\"\u8d8a\u5357\u4fbf\u5229\u5e97\uff08CVS\uff09\u5e02\u573a\u5168\u666f\u62a5\u544a2025-2026\" class=\"mcp-content-image\" title=\"\"><\/p>\n<p>\u8d8a\u5357\u4fbf\u5229\u5e97\u5e02\u573a (Convenience Store \u2013 CVS) \u6b63\u5728\u8fdb\u5165\u7b2c\u4e8c\u4e2a\u7206\u53d1\u6027\u589e\u957f\u9636\u6bb5\uff0c\u7531Z\u4e16\u4ee3\u6d88\u8d39\u884c\u4e3a\u6df1\u523b\u53d8\u5316\u4ee5\u53ca\u5927\u578b\u96f6\u552e\u5546\u5411\u519c\u6751\u5730\u533a\u7684\u6fc0\u8fdb\u6269\u5f20\u7b56\u7565\u6240\u5851\u9020\u3002\u4e0d\u518d\u4ec5\u4ec5\u662f\u9500\u552e\u201c\u9999\u70df\u548c\u8f6f\u996e\u6599\u201d\u7684\u5730\u65b9\uff0c2025\u5e74\u7684\u8d8a\u5357CVS\u5df2\u8f6c\u578b\u4e3a\u6574\u5408\u591a\u91cd\u4fbf\u5229\u670d\u52a1\u7684\u201c\u751f\u6d3b\u670d\u52a1\u7ad9\u201d (Life Service Stations)\u3002.<\/p>\n<p>\u7814\u7a76\u6570\u636e\u663e\u793a\u5e02\u573a\u89c4\u6a21\u9884\u8ba1\u8fbe\u5230 <strong>12.160\u4e07\u4ebf\u8d8a\u5357\u76fe\uff08\u76f8\u5f53\u4e8e4.86\u4ebf\u7f8e\u5143\uff09\u4e8e2025\u5e74<\/strong>, \u4ee5\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u590d\u5408\u5e74\u589e\u957f\u7387 (CAGR) \u8d85\u8fc7 <strong>13%<\/strong>. \u9664\u4e86WinMart+\u5728\u6570\u91cf\u4e0a\u7684\u4e3b\u5bfc\u5730\u4f4d\uff0cCircle K\u3001GS25\u548cFamilyMart\u4e4b\u95f4\u5728\u670d\u52a1\u8d28\u91cf\u548c\u5ba2\u6237\u4f53\u9a8c (CX) \u65b9\u9762\u7684\u7ade\u4e89\u6b63\u5728\u4e3a\u73b0\u4ee3\u96f6\u552e\u4e1a\u5851\u9020\u65b0\u9762\u8c8c\u3002.<\/p>\n<h2>\u7b2c1\u90e8\u5206\uff1a2024-2025\u5e02\u573a\u5168\u666f<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/mcp\/2026\/01\/infographic_cvs_future_2026_1768556801416.jpg\" alt=\"\u8d8a\u5357\u4fbf\u5229\u5e97\uff08CVS\uff09\u5e02\u573a\u5168\u666f\u62a5\u544a2025-2026\" class=\"mcp-content-image\" title=\"\"><\/p>\n<h3>1.1. \u89c4\u6a21\u4e0e\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u589e\u957f<\/h3>\n<p>\u5728\u5168\u7403\u7ecf\u6d4e\u52a8\u8361\u7684\u80cc\u666f\u4e0b\uff0c\u8d8a\u5357\u96f6\u552e\u4e1a\u4ecd\u662f\u4eae\u70b9\uff0c2024\u5e74\u96f6\u552e\u5546\u54c1\u603b\u989d\u548c\u6d88\u8d39\u670d\u52a1\u6536\u5165\u9884\u8ba1\u8fbe\u5230\u7eaa\u5f55\u6c34\u5e73\u3002\u4ec5\u4fbf\u5229\u5e97\u7ec6\u5206\u5e02\u573a\uff0c\u65c5\u6e38\u4e1a\u7684\u590d\u82cf\u548c\u5feb\u901f\u6d88\u8d39\u54c1 (FMCG) \u9700\u6c42\u5df2\u63a8\u52a8\u6536\u5165\u5f3a\u52b2\u589e\u957f\u3002.<\/p>\n<p>\u4e0b\u56fe\u5c55\u793a\u4e86\u5404\u5927\u8fde\u9501\u5e97\u5728\u95e8\u5e97\u6570\u91cf\u4e0a\u7684\u4e3b\u5bfc\u5730\u4f4d\uff0c\u663e\u793a\u4e86\u6df1\u5165\u7684\u5e02\u573a\u6e17\u900f\u7a0b\u5ea6\uff1a<\/p>\n<p><!-- Store Count Chart inserted here automatically --><\/p>\n<h3>1.2. \u95e8\u5e97\u6570\u91cf\u589e\u957f\u6570\u636e (Store Count Growth)<\/h3>\n<p>\u4ee5\u4e0b\u662f\u622a\u81f32025\u5e74\u521d\u4e3b\u8981\u54c1\u724c\u9884\u8ba1\u95e8\u5e97\u6570\u91cf\u6c47\u603b\u8868\uff1a<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u54c1\u724c<\/th>\n<th>\u95e8\u5e97\u6570\u91cf (Est. 2025)<\/th>\n<th>\u5546\u4e1a\u6a21\u5f0f<\/th>\n<th>\u6838\u5fc3\u7b56\u7565<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>WinMart+<\/strong><\/td>\n<td>~4,500+<\/td>\n<td>\u81ea\u6709\u8fde\u9501\u4e0e\u7279\u8bb8\u7ecf\u8425<\/td>\n<td>\u5168\u56fd\u8986\u76d6\uff0c\u519c\u6751\u5f3a\u52bf\u8fdb\u653b (Rural Penetration &gt; 42%)<\/td>\n<\/tr>\n<tr>\n<td><strong>Circle K<\/strong><\/td>\n<td>~500<\/td>\n<td>\u7279\u8bb8\u7ecf\u8425 (Master License)<\/td>\n<td>\u805a\u7126\u5e74\u8f7b\u7fa4\u4f53\uff0cF&amp;B (\u70ed\u98df\u52a0\u5de5)\uff0c24\/7\u8fd0\u8425<\/td>\n<\/tr>\n<tr>\n<td><strong>GS25<\/strong><\/td>\n<td>~300 \u2013 500<\/td>\n<td>\u7279\u8bb8\u7ecf\u8425 (Franchise)<\/td>\n<td>\u201c\u751f\u6d3b\u65b9\u5f0f\u5e73\u53f0\u201d\uff0c\u901a\u8fc7\u4f4e\u6210\u672c\u7279\u8bb8\u7ecf\u8425\u5feb\u901f\u6269\u5c55<\/td>\n<\/tr>\n<tr>\n<td><strong>FamilyMart<\/strong><\/td>\n<td>~160<\/td>\n<td>\u62e5\u6709\u4e0e\u7279\u8bb8\u7ecf\u8425<\/td>\n<td>\u65e5\u672c\u6807\u51c6\u670d\u52a1\u8d28\u91cf\uff0c\u5373\u98df\u98df\u54c1\uff08\u5173\u4e1c\u716e\uff0c\u4fbf\u5f53\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>7-Eleven<\/strong><\/td>\n<td>~120<\/td>\n<td>\u7279\u8bb8\u7ecf\u8425<\/td>\n<td>\u72ec\u5bb6\u83dc\u5355\uff0c\u5411\u6cb3\u5185\u6269\u5c55\uff0c\u5e94\u7528\u6570\u5b57\u6280\u672f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><figcaption>\u88681\uff1a\u8d8a\u53572025\u5e74\u4e3b\u8981CVS\u8fde\u9501\u7684\u89c4\u6a21\u4e0e\u6218\u7565\u6bd4\u8f83<\/figcaption><\/figure>\n<h2>\u7b2c2\u90e8\u5206\uff1a\u7ade\u4e89\u5206\u6790\u4e0e\u7279\u8bb8\u7ecf\u8425\u6a21\u5f0f (Competitive Landscape)<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/mcp\/2026\/01\/chart_cvs_market_share_pie_1768556827374.jpg\" alt=\"\u8d8a\u5357\u4fbf\u5229\u5e97\uff08CVS\uff09\u5e02\u573a\u5168\u666f\u62a5\u544a2025-2026\" class=\"mcp-content-image\" title=\"\"><\/p>\n<h3>2.1. \u201c\u5e02\u573a\u4efd\u989d\u4e4b\u6218\u201d (The Battle for Market Share)<\/h3>\n<p>\u8d8a\u5357CVS\u5e02\u573a\u4efd\u989d\u6b63\u660e\u663e\u5206\u5316\u3002\u82e5\u4ece\u8986\u76d6\u5ea6\uff08\u95e8\u5e97\u6570\u91cf\uff09\u6765\u770b\uff0cWinMart+\u51ed\u501fMasan\u751f\u6001\u7cfb\u7edf\u5360\u636e\u7edd\u5bf9\u201c\u4e3b\u5bfc\u201d\u5730\u4f4d\u3002\u7136\u800c\uff0c\u82e5\u4ece\u6bcf\u5e97\u6536\u5165\uff08Revenue per Store\uff09\u548c\u5e74\u8f7b\u4e00\u4ee3\u7684\u54c1\u724c\u559c\u7231\u5ea6\uff08Brand Love\uff09\u6765\u770b\uff0cCircle K\u548cGS25\u662f\u503c\u5f97\u5173\u6ce8\u7684\u5bf9\u624b\u3002.<\/p>\n<p>\u95e8\u5e97\u6570\u91cf\u5e02\u573a\u4efd\u989d\u7ed3\u6784\u901a\u8fc7\u4ee5\u4e0b\u56fe\u8868\u76f4\u89c2\u5448\u73b0\uff1a<\/p>\n<p><!-- Market Share Pie Chart inserted here automatically --><\/p>\n<h3>2.2. \u7279\u8bb8\u7ecf\u8425\u6210\u672c\u6bd4\u8f83 (Franchise Cost Analysis)<\/h3>\n<p>\u7279\u8bb8\u7ecf\u8425\u6a21\u5f0f\u662fGS25\u7684\u4e3b\u8981\u589e\u957f\u52a8\u529b\uff0c\u4e5f\u662f7-Eleven\u7684\u9884\u671f\u3002\u4ee5\u4e0b\u662f\u9884\u8ba1\u6295\u8d44\u6210\u672c\u6bd4\u8f83\u8868\uff1a<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>GS25<\/th>\n<th>7-Eleven<\/th>\n<th>Circle K<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u521d\u59cb\u7279\u8bb8\u7ecf\u8425\u8d39<\/strong><\/td>\n<td>\u7075\u6d3b\uff08\u6709\u7ea620\u4ebf\u8d8a\u5357\u76fe\u5957\u9910\uff09<\/td>\n<td>\u9ad8\uff08\u7ea637k \u2013 1.6M USD\uff09<\/td>\n<td>Master License\u6a21\u5f0f\uff08\u4fdd\u5bc6\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u573a\u5730\u8981\u6c42<\/strong><\/td>\n<td>\u6700\u5c0f\u9762\u79ef60-100m2<\/td>\n<td>\u9ec4\u91d1\u4f4d\u7f6e\uff0c\u529e\u516c\u533a<\/td>\n<td>\u8857\u89d2\uff0c\u4eba\u53e3\u5bc6\u96c6\u4f4f\u5b85\u533a<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8fd0\u8425\u652f\u6301<\/strong><\/td>\n<td>\u57f9\u8bad\u3001\u5546\u54c1\u4f9b\u5e94\u3001\u8425\u9500<\/td>\n<td>\u7f8e\/\u65e5\u6807\u51c6\u7ba1\u7406\u7cfb\u7edf<\/td>\n<td>24\/7\u4e13\u4e1a\u8fd0\u8425\u6d41\u7a0b<\/td>\n<\/tr>\n<tr>\n<td><strong>\u56de\u672c\u65f6\u95f4\uff08\u9884\u8ba1\uff09<\/strong><\/td>\n<td>3 \u2013 5\u5e74<\/td>\n<td>5 \u2013 7\u5e74<\/td>\n<td>\u4e0d\u9002\u7528<\/td>\n<\/tr>\n<\/tbody>\n<\/table><figcaption>\u88682\uff1a\u7279\u8bb8\u7ecf\u8425\u521d\u6b65\u6210\u672c\u4e0e\u8981\u6c42\u6bd4\u8f83\uff08\u53c2\u8003\u6570\u636e\uff09<\/figcaption><\/figure>\n<h2>\u7b2c3\u90e8\u5206\uff1aZ\u4e16\u4ee3 \u2013 \u5851\u9020\u5e02\u573a\u7684\u4e16\u4ee3 (The Gen Z Factor)<\/h2>\n<h3>3.1. \u4fbf\u5229\u5e97\u7684\u201c\u5c45\u6c11\u201d<\/h3>\n<p>\u5bf9\u4e8eZ\u4e16\u4ee3\uff081997-2012\u5e74\u751f\uff09\uff0cCVS\u4e0d\u4ec5\u662f\u8d2d\u7269\u573a\u6240\uff0c\u66f4\u662f\u9664\u4e86\u5bb6\u548c\u5b66\u6821\/\u804c\u573a\u4e4b\u5916\u7684\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\uff08Third Place\uff09\u3002\u7edf\u8ba1\u663e\u793aZ\u4e16\u4ee3\u5360 <strong>60%<\/strong> CVS\u8fde\u9501\u7684\u5e38\u5ba2\u6570\u91cf\u3002.<\/p>\n<ul>\n<li><strong>Food-to-go\uff08\u5373\u98df\u98df\u54c1\uff09\uff1a<\/strong> \u70ed\u98df\u83dc\u54c1\uff08\u62cc\u9762\u3001\u676f\u88c5\u706b\u9505\u3001\u5305\u5b50\uff09\u662f\u5438\u5f15\u987e\u5ba2\u7684\u78c1\u77f3\u3002GS25\u51ed\u501f\u201c\u97e9\u56fd\u9762\u89d2\u201d\u5927\u83b7\u6210\u529f\uff0c\u800cCircle K\u5219\u4ee5\u6d41\u884c\u751c\u70b9\u548c\u996e\u6599\u95fb\u540d\u3002.<\/li>\n<li><strong>Blind Box &amp; Trend Hunting:<\/strong> Z\u4e16\u4ee3\u559c\u7231\u60ca\u559c\u3002\u201c\u76f2\u76d2\u201d\uff08Blind Box\uff09\u9500\u552e\u6d3b\u52a8\u6216TikTok\u6d41\u884c\u4ea7\u54c1\uff08\u5982\u77f3\u5934\u70e4\u814a\u80a0\u3001\u624b\u6413\u67e0\u6aac\u8336\uff09\u5728CVS\u603b\u662f\u4f9b\u4e0d\u5e94\u6c42\u3002.<\/li>\n<\/ul>\n<h3>3.2. \u6d88\u8d39\u884c\u4e3a<\/h3>\n<p>\u5c3d\u7ba1\u6536\u5165\u5c1a\u672a\u8fbe\u5230\u524d\u51e0\u4ee3\u4eba\u7684\u6c34\u5e73\uff0cZ\u4e16\u4ee3\u4ecd\u613f\u610f\u5927\u7b14\u6d88\u8d39\u4e8e\u4fbf\u6377\u7684\u9910\u996e\u4f53\u9a8c\u3002\u4ed6\u4eec\u5bf9\u5355\u9879\u83dc\u54c1\u7684\u5355\u4ef7\u4e0d\u592a\u654f\u611f\uff08\u5bf9small-ticket\u5546\u54c1\u7684\u4ef7\u683c\u654f\u611f\u5ea6\u8f83\u4f4e\uff09\uff0c\u4f46\u5bf9\u901f\u5ea6\u3001\u514d\u8d39wifi\u548c\u7a7a\u8c03\u7a7a\u95f4\u4ee5\u201cchill\u201d\u8981\u6c42\u5f88\u9ad8\u3002.<\/p>\n<h2>\u7b2c4\u90e8\u5206\uff1a\u5411\u519c\u6751\u6269\u5c55\u7b56\u7565 (Rural Expansion)<\/h2>\n<p>\u5f53\u6cb3\u5185\u548c\u80e1\u5fd7\u660e\u5e02\u5e02\u573a\u5bc6\u5ea6\u9010\u6e10\u9971\u548c\u65f6\uff0c\u201c\u84dd\u6d77\u201d\u6b63\u4f4d\u4e8e\u519c\u6751\u548c\u4e8c\u4e09\u7ebf\u57ce\u5e02\u3002WinCommerce \u662f\u5148\u950b\u5355\u4f4d\uff0c\u4ee5\u201cPoint of Life\u201d\u6218\u7565\uff0c\u5c06\u591a\u529f\u80fdWinMart+\uff08\u5305\u62ec\u836f\u5e97\u3001\u91d1\u878d\u670d\u52a1\u3001\u7535\u4fe1\uff09\u6df1\u5165\u6574\u5408\u5230\u519c\u6751\u5c45\u6c11\u533a\u3002.<\/p>\n<ul>\n<li><strong>\u5148\u53d1\u4f18\u52bf\uff1a<\/strong> \u5e97\u9762\u6210\u672c\u4f4e\uff0c\u7ade\u4e89\u5c11\uff0c\u5bf9\u6807\u51c6\u65e5\u7528\u54c1\u9700\u6c42\u65e5\u76ca\u589e\u52a0\u3002.<\/li>\n<li><strong>\u6311\u6218\uff1a<\/strong> \u7269\u6d41\u590d\u6742\uff0c\u4f20\u7edf\u5e02\u573a\u548c\u6742\u8d27\u5e97\u8d2d\u7269\u4e60\u60ef\u4ecd\u5f88\u5f3a\u52bf\u3002.<\/li>\n<\/ul>\n<h2>\u7b2c5\u90e8\u5206\uff1a2026\u5c55\u671b \u2013 \u201cPhygital\u201d\u65f6\u4ee3\u201d<\/h2>\n<p>\u8d8a\u5357CVS\u7684\u672a\u6765\u5728\u4e8e\u7269\u7406\uff08Physical\uff09\u548c\u6570\u5b57\uff08Digital\uff09\u7684\u4ea4\u6c47\u2014\u2014\u5373Phygital\u3002.<\/p>\n<ol>\n<li><strong>\u8d85\u7ea7\u5e94\u7528\uff08Super Apps\uff09\uff1a<\/strong> \u901a\u8fc7app\u4e0b\u5355\u3001\u591a\u529f\u80fd\u79ef\u5206\u3001\u65e0\u63a5\u89e6\u652f\u4ed8\uff08QR Code\u3001FaceID\uff09\u5c06\u6210\u4e3a\u6807\u51c6\u3002.<\/li>\n<li><strong>\u6df7\u5408\u6a21\u5f0f\uff1a<\/strong> \u7ed3\u5408CVS\u548c\u5496\u5561\u5e97\u3001CVS\u548c\u836f\u5e97\u3001CVS\u548c\u6d17\u8863\u5e97\uff0c\u4ee5\u4f18\u5316\u6bcf\u5e73\u65b9\u7c73\u6536\u5165\u3002.<\/li>\n<li><strong>\u7eff\u8272\u7269\u6d41\uff1a<\/strong> 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