{"id":35776,"date":"2026-01-16T16:01:14","date_gmt":"2026-01-16T09:01:14","guid":{"rendered":"https:\/\/dps.media\/thi-truong-ban-le-phan-phoi-si-tphcm-2025-co-hoi-chien-luoc-but-pha\/"},"modified":"2026-01-16T16:01:14","modified_gmt":"2026-01-16T09:01:14","slug":"thi-truong-ban-le-phan-phoi-si-tphcm-2025-co-hoi-chien-luoc-but-pha","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/thi-truong-ban-le-phan-phoi-si-tphcm-2025-co-hoi-chien-luoc-but-pha\/","title":{"rendered":"\u80e1\u5fd7\u660e\u5e02 2025 \u96f6\u552e & \u6279\u53d1\u5206\u9500\u5e02\u573a\uff1a\u673a\u4f1a & \u7a81\u7834\u7b56\u7565"},"content":{"rendered":"

\"\u80e1\u5fd7\u660e\u5e02\u6279\u53d1\u96f6\u552e\u5e02\u573a2025\uff1a\u673a\u4f1a\u4e0e\u7a81\u7834\u7b56\u7565\"<\/p>\n

2024 \u2013 2025\u5e74\u80e1\u5fd7\u660e\u5e02\u96f6\u552e\u4e0e\u5206\u9500\u5e02\u573a\u6982\u51b5<\/h2>\n

\"\u80e1\u5fd7\u660e\u5e02\u6279\u53d1\u96f6\u552e\u5e02\u573a2025\uff1a\u673a\u4f1a\u4e0e\u7a81\u7834\u7b56\u7565\"<\/p>\n

\u80e1\u5fd7\u660e\u5e02\u4f5c\u4e3a\u5168\u56fd\u7ecf\u6d4e\u9886\u5934\u7f8a\uff0c\u5176\u96f6\u552e\u4e0e\u6279\u53d1\u5206\u9500\u5e02\u573a\u57282024 \u2013 2025\u5e74\u671f\u95f4\u6b63\u89c1\u8bc1\u7740\u5f3a\u52b2\u7684\u8f6c\u578b\u3002\u51ed\u501f\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u96f6\u552e\u589e\u957f 2025\u5e74\u524d10\u4e2a\u6708\u8fbe15%BT3T<\/strong>, \uff0c\u80e1\u5fd7\u660e\u5e02\u6b63\u5de9\u56fa\u5176\u4f5c\u4e3a\u98df\u54c1\u548c\u5bb6\u5c45\u7528\u54c1\u4f01\u4e1a\u6700\u5177\u5438\u5f15\u529b\u201c\u5927\u86cb\u7cd5\u2019\u7684\u5730\u4f4d\u3002.<\/p>\n

\u75ab\u540e\u7ecf\u6d4e\u590d\u82cf\u53ca\u653f\u5e9c\u7684\u523a\u6fc0\u6d88\u8d39\u653f\u7b56\u5f15\u53d1\u4e86\u65b0\u7684\u6d88\u8d39\u6d6a\u6f6e\u3002\u4e0d\u4ec5\u5c40\u9650\u4e8e\u6279\u53d1\u5e02\u573a\u7b49\u4f20\u7edf\u8d2d\u7269\u6e20\u9053\uff0c\u968f\u7740\u7535\u5b50\u5546\u52a1\u7684\u5174\u8d77\u548c\u591a\u6e20\u9053\u96f6\u552e\u6a21\u5f0f\uff08Omnichannel\uff09\u7684\u73b0\u4ee3\u5316\u8d8b\u52bf\uff0c\u6b63\u5728\u91cd\u65b0\u5b9a\u4e49\u6574\u4e2a\u4f9b\u5e94\u94fe\u3002.<\/p>\n

\u884c\u4e1a\u56fe\u666f\uff1a\u98df\u54c1\u4e0e\u5bb6\u5c45\u7528\u54c1<\/h2>\n

\"\u80e1\u5fd7\u660e\u5e02\u6279\u53d1\u96f6\u552e\u5e02\u573a2025\uff1a\u673a\u4f1a\u4e0e\u7a81\u7834\u7b56\u7565\"<\/p>\n

1. \u98df\u54c1\u884c\u4e1a (F&B)<\/h3>\n

\u8fd9\u662f\u96f6\u552e\u5e02\u573a\u7684\u575a\u5b9e\u652f\u67f1\u3002\u98df\u54c1\u4e0e\u5feb\u901f\u6d88\u8d39\u54c1\uff08FMCG\uff09\u884c\u4e1a\u8bb0\u5f55\u4e86\u7a33\u5b9a\u7684\u589e\u957f 19.1%<\/strong>. \u3002\u6d88\u8d39\u8005\u65e5\u76ca\u4e25\u82db\uff0c\u4e0d\u4ec5\u8981\u6c42\u201c\u5403\u9971\u201d\uff0c\u8fd8\u5fc5\u987b\u201c\u5403\u5f97\u5e72\u51c0\u3001\u5403\u5f97\u7f8e\u5473\u201d\u3002.<\/p>\n

\u5bf9\u751f\u9c9c\u98df\u54c1\u3001\u6709\u673a\u98df\u54c1\uff08organic\uff09\u53ca\u4ea7\u5730\u6eaf\u6e90\uff08traceability\uff09\u6e05\u6670\u4ea7\u54c1\u7684\u9700\u6c42\u6b63\u5927\u5e45\u98d9\u5347\u3002\u6279\u53d1\u5206\u9500\u5546\u6b63\u7ade\u76f8\u5347\u7ea7\u51b7\u94fe\u7cfb\u7edf\uff08cold chain\uff09\u548c\u7269\u6d41\uff0c\u4ee5\u786e\u4fdd\u8d27\u7269\u8d28\u91cf\u3002.<\/p>\n

2. \u5bb6\u5c45\u7528\u54c1\u884c\u4e1a<\/h3>\n

\u589e\u957f\u4ee4\u4eba\u5370\u8c61\u6df1\u523b 25.3%<\/strong>, \uff0c\u5728\u901f\u5ea6\u4e0a\u751a\u81f3\u8d85\u8fc7\u4e86\u98df\u54c1\u884c\u4e1a\u3002\u8fd9\u663e\u793a\u4e86\u80e1\u5fd7\u660e\u5e02\u5c45\u6c11\u5bf9\u63d0\u9ad8\u751f\u6d3b\u8d28\u91cf\u7684\u6781\u5927\u5173\u6ce8\u3002\u667a\u80fd\u5bb6\u7535\u3001\u73b0\u4ee3\u53a8\u623f\u8bbe\u5907\u53ca\u5ba4\u5185\u88c5\u9970\u7528\u54c1\u6b63\u6210\u4e3a\u6700\u201c\u706b\u2019\u7684\u5546\u54c1\u3002.<\/p>\n

\u80e1\u5fd7\u660e\u5e02\u7684\u201c\u5927\u9cc4\u2019\u4e0e\u5206\u9500\u67a2\u7ebd<\/h2>\n

\u8981\u6e17\u900f\u8fd9\u4e00\u5e02\u573a\uff0c\u4f01\u4e1a\u9700\u8981\u638c\u63e1\u6279\u53d1\u4e0e\u96f6\u552e\u5206\u9500\u7248\u56fe\uff1a<\/p>\n

\u98df\u54c1<\/h3>\n
    \n
  • \u6279\u53d1\u4ed3\u50a8\u4e0e\u8fdb\u53e3\u6e20\u9053\uff1a<\/strong> \u8bf8\u5982 New Fresh Foods, Nguy\u00ean Ph\u00e1t \u0110\u1ea1t, VIFOODS, Sagrifood<\/em> \u7b49\u77e5\u540d\u54c1\u724c\u5728\u9ad8\u8d28\u91cf\u8fdb\u53e3\u53ca\u51b7\u51bb\u8089\u7c7b\u3001\u6d77\u9c9c\u4f9b\u5e94\u65b9\u9762\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u3002.<\/li>\n
  • \u65b0\u79d1\u6280\uff1a<\/strong> Kamereo<\/em> \u662fB2B\u7535\u5b50\u5546\u52a1\u6a21\u5f0f\u7684\u5178\u578b\u6848\u4f8b\uff0c\u901a\u8fc7\u6280\u672f\u76f4\u63a5\u8fde\u63a5\u519c\u573a\u4e0e\u9910\u5385\u3002.<\/li>\n
  • \u52a0\u5de5\u98df\u54c1\uff1a<\/strong> San H\u00e0, B\u1ea3o Minh An<\/em> \u662f\u9884\u5236\u52a0\u5de5\u98df\u54c1\u4f9b\u5e94\u94fe\u4e2d\u7684\u91cd\u8981\u73af\u8282\u3002.<\/li>\n<\/ul>\n

    \u5bb6\u5c45\u7528\u54c1<\/h3>\n
      \n
    • \u73b0\u4ee3\u96f6\u552e\u7cfb\u7edf\uff1a<\/strong> \u0110i\u1ec7n M\u00e1y Ch\u1ee3 L\u1edbn, Nguy\u1ec5n Kim, \u0110i\u1ec7n M\u00e1y Xanh, Thi\u00ean H\u00f2a<\/em> \u4e3b\u5bfc\u7740\u6b63\u54c1\u53ca\u9ad8\u7aef\u4ea7\u54c1\u7ec6\u5206\u5e02\u573a\u3002.<\/li>\n
    • \u4f20\u7edf\u6279\u53d1\u5e02\u573a\uff1a<\/strong>\n
        \n
      • \u5e73\u7530\u5e02\u573a (Cho Binh Dien)\uff1a<\/strong> \u201c\u57ce\u5e02\u7684\u201d\u80c3\u888b\u2019\uff0c\u6700\u5927\u7684\u6279\u53d1\u8d27\u6e90\u805a\u96c6\u5730\u3002.<\/li>\n
      • \u5e73\u897f\u5e02\u573a (Cho Binh Tay \/ \u5824\u5cb8)\uff1a<\/strong> \u5bb6\u5c45\u7528\u54c1\u3001\u5851\u6599\u5236\u54c1\u3001\u9676\u74f7\u6279\u53d1\u7684\u5929\u5802\u3002.<\/li>\n
      • \u5b88\u5fb7\u4e0e\u548c\u5e73\u5e02\u573a (Cho Thu Duc & Hoa Binh)\uff1a<\/strong> \u57ce\u5e02\u4e1c\u90e8\u5730\u533a\u7684\u91cd\u8981\u67a2\u7ebd\u3002.<\/li>\n<\/ul>\n<\/li>\n
      • \u7ebf\u4e0a\u6279\u53d1\u4ed3\uff1a<\/strong> \u968f\u7740 Gia D\u1ee5ng Nhanh, T\u1ed5ng Kho Bu\u00f4n S\u1ec9 Tmark<\/em> \u7684\u5d1b\u8d77\uff0c\u663e\u793a\u51fa\u7ebf\u4e0a\u8fdb\u8d27\u8d8b\u52bf\u6b63\u5728\u5f3a\u529b\u6e17\u900f\u3002.<\/li>\n<\/ul>\n

        \u5b9a\u4e492025\u5e74\u76845\u5927\u6d88\u8d39\u8d8b\u52bf<\/h2>\n
          \n
        1. \u8c28\u614e\u652f\u51fa\u4f46\u4f18\u5148\u8d28\u91cf\uff1a<\/strong> \u6d88\u8d39\u8005\u7f29\u51cf\u4e86\u4e0d\u5fc5\u8981\u7684\u5962\u4f88\u54c1\u5f00\u652f\uff0c\u4f46\u613f\u610f\u4e3a\u9ad8\u8d28\u91cf\u3001\u8010\u7528\u7684\u5fc5\u9700\u54c1\u6295\u5165\u91cd\u91d1\u3002\u2018\u7269\u6709\u6240\u503c\u2019\uff08Value for Money\uff09\u662f\u6838\u5fc3\u5173\u952e\u8bcd\u3002.<\/li>\n
        2. \u9ad8\u7aef\u5316 (Premiumization)\uff1a<\/strong> \u80e1\u5fd7\u660e\u5e02\u7684\u4e2d\u4ea7\u9636\u7ea7\u6b63\u5728\u6269\u5927\u3002\u4ed6\u4eec\u8981\u6c42\u5962\u534e\u7684\u8d2d\u7269\u4f53\u9a8c\u3001\u7cbe\u7f8e\u7684\u5305\u88c5\u53ca\u5c3d\u5fc3\u7684\u5ba2\u6237\u670d\u52a1\u3002.<\/li>\n
        3. \u7eff\u8272\u4e0e\u53ef\u6301\u7eed\u751f\u6d3b\uff1a<\/strong> \u73af\u4fdd\u4ea7\u54c1\u3001\u751f\u7269\u964d\u89e3\u5305\u88c5\u5df2\u4e0d\u518d\u662f\u201c\u65f6\u5c1a\u2019\u800c\u662f\u6807\u51c6\u3002\u4e0d\u5b9e\u65bd\u7eff\u8272\u8f6c\u578b\u7684\u4f01\u4e1a\u5c06\u5f88\u5feb\u88ab\u6dd8\u6c70\u3002.<\/li>\n
        4. \u591a\u6e20\u9053\u8d2d\u7269 (Omnichannel)\uff1a<\/strong> \u5ba2\u6237\u5728\u7ebf\u4e0a\u641c\u7d22\uff0c\u5230\u95e8\u5e97\u4f53\u9a8c\uff0c\u518d\u901a\u8fc7\u5e94\u7528\u4e0b\u5355\u4ee5\u83b7\u53d6\u4f18\u60e0\u3002\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u7684\u754c\u9650\u5df2\u88ab\u62b9\u5e73\u3002.<\/li>\n
        5. \u8d85\u901f\u914d\u9001\uff1a<\/strong> \u5728\u98df\u54c1\u884c\u4e1a\uff0c\u4fbf\u5229\u6027\u4e3a\u738b\u3002\u5373\u65f6\u96f6\u552e\u6a21\u5f0f\uff08Quick Commerce\uff0c30\u5206\u949f\u81f31\u5c0f\u65f6\u5185\u9001\u8fbe\uff09\u6b63\u6210\u4e3a\u65b0\u7684\u7ade\u4e89\u6807\u51c6\u3002.<\/li>\n<\/ol>\n

          \u4f01\u4e1a\u6218\u7565\u5bfc\u5411 (2025 \u2013 2030)<\/h2>\n

          \u9762\u5bf9\u8fd9\u4e9b\u673a\u9047\u4e0e\u6311\u6218\uff0c\u80e1\u5fd7\u660e\u5e02\u7684\u751f\u4ea7\u4e0e\u5206\u9500\u4f01\u4e1a\u9700\u7acb\u5373\u884c\u52a8\uff1a<\/p>\n

          1. \u4f9b\u5e94\u94fe\u5168\u9762\u6570\u5b57\u5316\u8f6c\u578b<\/h3>\n

          \u4e0d\u8981\u53ea\u5728\u7ebf\u4e0a\u9500\u552e\uff0c\u8bf7\u5c06\u7269\u6d41\u4ed3\u50a8\u4e5f\u6570\u5b57\u5316\u3002\u5229\u7528AI\u9884\u6d4b\u9700\u6c42\u3001\u4f18\u5316\u5e93\u5b58\u662f\u964d\u4f4e\u7269\u6d41\u6210\u672c\uff08\u76ee\u524d\u6700\u5927\u7684\u8d1f\u62c5\uff09\u7684\u5fc5\u7ecf\u4e4b\u8def\u3002.<\/p>\n

          2. \u201c\u5360\u9886\u2019\u5468\u8fb9\u5730\u533a\u5e02\u573a<\/h3>\n

          \u4e2d\u5fc3\u57ce\u533a\u5df2\u62e5\u6324\u4e14\u6602\u8d35\u3002\u771f\u6b63\u7684\u589e\u957f\u7a7a\u95f4\u5728\u4e8e\u90ca\u533a\u53bf\uff08Nh\u00e0 B\u00e8, B\u00ecnh Ch\u00e1nh, C\u1ee7 Chi\uff09\u53ca\u90bb\u8fd1\u7701\u4efd\u3002\u519c\u6751\u8ff7\u4f60\u8d85\u5e02\u6a21\u5f0f\u6b63\u8bc1\u660e\u5176\u5353\u8d8a\u6210\u6548\u3002.<\/p>\n

          3. \u4e13\u6ce8\u4e8e\u5ba2\u6237\u4f53\u9a8c (CX)<\/h3>\n

          \u5728\u4ef7\u683c\u900f\u660e\u7684\u65f6\u4ee3\uff0c\u670d\u52a1\u662f\u552f\u4e00\u80fd\u8ba9\u5ba2\u6237\u56de\u5934\u7684\u4e1c\u897f\u3002\u9700\u7cfb\u7edf\u6027\u6295\u5165\u4e2a\u6027\u5316\u8d2d\u7269\u4f53\u9a8c\u53ca\u4f1a\u5458\u8ba1\u5212\uff08Loyalty App\uff09\u3002.<\/p>\n

          4. \u6784\u5efa\u60c5\u611f\u54c1\u724c<\/h3>\n

          \u8bb2\u597d\u4f60\u4ea7\u54c1\u6765\u6e90\u7684\u6545\u4e8b\u30022025\u5e74\u7684\u6d88\u8d39\u8005\u8d2d\u4e70\u201c\u6545\u4e8b\u2019\u548c\u201d\u4fe1\u4efb\u2019\u66f4\u751a\u4e8e\u8d2d\u4e70\u4ea7\u54c1\u529f\u80fd\u3002.<\/p>\n

          \u603b\u7ed3<\/h2>\n

          2025\u5e74\u7684\u80e1\u5fd7\u660e\u5e02\u5e02\u573a\u662f\u4e00\u7247\u5145\u6ee1\u6ce2\u6d9b\u4f46\u4e5f\u591a\u5927\u9c7c\u7684\u5927\u6d0b\u3002\u6562\u4e8e\u53d8\u9769\u3001\u5e94\u7528\u79d1\u6280\u5e76\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u4f01\u4e1a\u5c06\u662f\u6700\u7a33\u5065\u7684\u8235\u624b\u3002\u7a81\u7834\u7684\u673a\u9047\u6b63\u638c\u63e1\u5728\u90a3\u4e9b\u6d1e\u5bdf\u4eca\u65e5\u6d88\u8d39\u6d41\u5411\u8f6c\u53d8\u7684\u4eba\u624b\u4e2d\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

          \u80e1\u5fd7\u660e\u5e02 2024 \u2013 2025 \u96f6\u552e & \u6279\u53d1\u5206\u9500\u5e02\u573a\u6982\u89c8 \u80e1\u5fd7\u660e\u5e02\u96f6\u552e\u4e0e\u6279\u53d1\u5206\u9500\u5e02\u573a\u5728 2024 \u2013 2025 \u9636\u6bb5\u89c1\u8bc1\u5f3a\u52b2\u8f6c\u578b\uff0c\u4f5c\u4e3a\u5168\u56fd\u7ecf\u6d4e\u706b\u8f66\u5934\u3002\u4ee5 [\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1826,1825,1827,1824,1187],"tags":[],"class_list":["post-35776","post","type-post","status-publish","format-standard","hentry","category-ban-le","category-kinh-doanh","category-phan-phoi","category-thi-truong","category-xay-dung-thuong-hieu"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=35776"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35776\/revisions"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=35776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=35776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=35776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}