{"id":35712,"date":"2026-01-10T00:26:11","date_gmt":"2026-01-09T17:26:11","guid":{"rendered":"https:\/\/dps.media\/buc-tranh-toan-canh-thi-truong-agency-tai-tp-hcm-2024-2025-xu-huong-co-hoi-va-thach-thuc\/"},"modified":"2026-01-10T00:26:11","modified_gmt":"2026-01-09T17:26:11","slug":"buc-tranh-toan-canh-thi-truong-agency-tai-tp-hcm-2024-2025-xu-huong-co-hoi-va-thach-thuc","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/buc-tranh-toan-canh-thi-truong-agency-tai-tp-hcm-2024-2025-xu-huong-co-hoi-va-thach-thuc\/","title":{"rendered":"2024-2025\u5e74\u80e1\u5fd7\u660e\u5e02\u4ee3\u7406\u5e02\u573a\u5168\u666f\u56fe\uff1a\u8d8b\u52bf\u3001\u673a\u4f1a\u4e0e\u6311\u6218"},"content":{"rendered":"<p>\u80e1\u5fd7\u660e\u5e02\uff0c\u4f5c\u4e3a\u5168\u56fd\u7ecf\u6d4e\u9f99\u5934\uff0c\u6b63\u5728\u89c1\u8bc1\u8425\u9500\u548c\u5e7f\u544a\uff08\u4ee3\u7406\uff09\u5e02\u573a\u7684\u5f3a\u52b2\u7206\u53d1\u3002\u8fd9\u91cc\u4e0d\u4ec5\u662fDentsu\u3001Ogilvy\u3001TBWA\u7b49\u8de8\u56fd\u96c6\u56e2\uff08\u5168\u7403\u4ee3\u7406\uff09\u7684\u805a\u96c6\u5730\uff0c\u8fd8\u662fVinalink\u3001PMAX\u3001Tinh Hoa Media\u7b49\u4f17\u591a\u5145\u6ee1\u521b\u610f\u548c\u7075\u6d3b\u6027\u7684\u672c\u5730\u4ee3\u7406\u7684\u6447\u7bee\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u80e1\u5fd7\u660e\u5e02\u4ee3\u7406\u5e02\u573a\u7684\u5d1b\u8d77<\/h2>\n\n\n\n<p>2024-2025\u5e74\u9636\u6bb5\u88ab\u9884\u6d4b\u4e3a\u201c\u9ec4\u91d1\u201d\u8f6c\u578b\u671f\uff0c\u5f53\u65f6\u5728\u7ebf\u5e7f\u544a\u9884\u7b97\u9884\u8ba1\u5360\u5168\u884c\u4e1a\u603b\u652f\u51fa\u768450%\u4ee5\u4e0a\u3002\u8d8a\u5357\u6570\u5b57\u8425\u9500\u5e02\u573a\u89c4\u6a21\u9884\u8ba12024\u5e74\u8fbe\u523016\u4ebf\u7f8e\u5143\uff0c\u5e76\u54112033\u5e74\u768446\u4ebf\u7f8e\u5143\u8fd9\u4e00\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6570\u636e\u8fc8\u8fdb\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/mcp\/2026\/01\/creative_agency_brainstorming_1767979337202.jpg\" alt=\"\u521b\u610f\u4ee3\u7406\u529e\u516c\u5ba4\" title=\"\"><figcaption>\u897f\u8d21\u521b\u610f\u4ee3\u7406\u673a\u6784\u5145\u6ee1\u6d3b\u529b\u7684\u5de5\u4f5c\u6c1b\u56f4<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u5851\u9020\u672a\u6765\u7684\u6570\u5b57\u8425\u9500\u8d8b\u52bf\uff082025\uff09<\/h2>\n\n\n\n<p>\u5e02\u573a\u4e0d\u4f1a\u505c\u6ede\u3002\u4e3a\u4e86\u751f\u5b58\uff0c\u80e1\u5fd7\u660e\u5e02\u7684\u4ee3\u7406\u673a\u6784\u6b63\u5728\u4e0e\u6700\u65b0\u6280\u672f\u8d8b\u52bf\u8d5b\u8dd1\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI\u8425\u9500\uff08\u4eba\u5de5\u667a\u80fd\uff09\uff1a<\/strong> \u4e0d\u518d\u662f\u9065\u8fdc\u7684\u6982\u5ff5\uff0cAI\u5df2\u88ab\u5e7f\u6cdb\u5e94\u7528\u4e8e\u5185\u5bb9\u521b\u4f5c\u3001\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316\u4ee5\u53ca\u5e7f\u544a\u4f18\u5316\u3002\u4eba\u7c7b\u4e0eAI\u7684\u5408\u4f5c\uff08Human-AI Collaboration\uff09\u6b63\u6210\u4e3a\u7ee9\u6548\u7684\u65b0\u6807\u51c6\u3002.<\/li>\n<li><strong>\u77ed\u89c6\u9891 &amp; \u76f4\u64ad\uff1a<\/strong> \u968f\u7740TikTok\u548cFacebook Reels\u7684\u7edf\u6cbb\uff0c\u77ed\u89c6\u9891\u5185\u5bb9\u5df2\u6210\u4e3a\u201c\u738b\u8005\u201d\u3002\u4ee3\u7406\u673a\u6784\u5fc5\u987b\u4ece\u9759\u6001\u683c\u5f0f\u8f6c\u5411\u52a8\u6001\u5185\u5bb9\u6765\u7559\u4f4f\u89c2\u4f17\u3002.<\/li>\n<li><strong>\u793e\u4ea4\u7535\u5546\uff1a<\/strong> \u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7ed3\u5408\u8d2d\u7269\u4e0e\u5a31\u4e50\u6b63\u5728\u7206\u53d1\uff0c\u7279\u522b\u662f\u76f4\u64ad\u5e26\u8d27\uff08Shoppertainment\uff09\u5f62\u5f0f\u3002.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/mcp\/2026\/01\/digital_marketing_trends_2025_1767979351407.jpg\" alt=\"2025\u6570\u5b57\u8425\u9500\u8d8b\u52bf\" title=\"\"><figcaption>2025\u5e74AI\u3001\u79fb\u52a8\u89c6\u9891\u548c\u793e\u4ea4\u7535\u5546\u7684\u7206\u53d1<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u80e1\u5fd7\u660e\u5e02\u201c\u5de8\u5934\u201d\u4ee3\u7406\u673a\u6784\u5217\u8868<\/h2>\n\n\n\n<p>\u80e1\u5fd7\u660e\u5e02\u5e02\u573a\u591a\u6837\u5316\uff0c\u6db5\u76d6\u4ece\u5168\u7403\u96c6\u56e2\u5230\u719f\u6089\u672c\u5730\u5e02\u573a\u7684\u672c\u571f\u516c\u53f8\u591a\u4e2a\u7ec6\u5206\u9886\u57df\uff1a<\/p>\n\n\n\n<p><strong>\u5168\u7403\u4ee3\u7406\uff1a<\/strong> \u8d8a\u5357Dentsu\u3001Ogilvy &amp; Mather\u3001TBWA\u96c6\u56e2\u3001Leo Burnett\u3002\u8fd9\u4e9b\u662f\u6574\u4f53\u6218\u7565\u548c\u4e13\u4e1a\u56fd\u9645\u54c1\u724c\u6218\u7565\u7684\u4fdd\u8bc1\u540d\u79f0\u3002.<\/p>\n\n\n\n<p><strong>\u7ee9\u6548\u4ee3\u7406\uff1a<\/strong> PMAX\u3001CleverAds\u3001Novaon\u3002\u8fd9\u4e9b\u5355\u4f4d\u4e13\u6ce8\u4e8e\u4f01\u4e1a\u7684\u9500\u552e\u989d\u3001\u7ebf\u7d22\u548c\u8f6c\u5316\uff08conversion\uff09\u627f\u8bfa\u3002.<\/p>\n\n\n\n<p><strong>\u6570\u5b57\u5168\u670d\u52a1\uff1a<\/strong> Vinalink\u3001SEONGON\u3001DPS Media\u3002\u63d0\u4f9b\u4eceSEO\u3001\u5185\u5bb9\u5230\u591a\u6e20\u9053\u5e7f\u544a\u6295\u653e\u7684\u5168\u9762\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u6280\u672f\u548c\u4eba\u529b\uff1a\u6218\u7565\u643a\u624b<\/h2>\n\n\n\n<p>\u4eca\u5e74\u7684\u4e00\u4e2a\u91cd\u8981\u4eae\u70b9\u662f\u6280\u672f\u548c\u4eba\u7c7b\u521b\u9020\u529b\u7684\u201c\u548c\u89e3\u201d\u3002AI\u4e0d\u4f1a\u53d6\u4ee3\u8425\u9500\u4eba\u5458\uff0c\u800c\u662f\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u6548\u7387\u63d0\u5347\u6570\u500d\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/mcp\/2026\/01\/ai_marketing_collaboration_1767979366701.jpg\" alt=\"AI\u4e0e\u4eba\u7c7b\u7684\u5408\u4f5c\" title=\"\"><figcaption>\u4eba\u5de5\u667a\u80fd\u4e0e\u4eba\u7c7b\u521b\u9020\u529b\u7684\u5b8c\u7f8e\u7ed3\u5408<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u65b0\u9636\u6bb5\u7684\u673a\u4f1a\u4e0e\u6311\u6218<\/h2>\n\n\n\n<p><strong>\u673a\u4f1a\uff1a<\/strong> \u5e74\u8f7b\u4eba\u53e3\u3001\u9ad8\u667a\u80fd\u624b\u673a\u666e\u53ca\u7387\u548c\u53d1\u8fbe\u7684\u4e92\u8054\u7f51\u57fa\u7840\u8bbe\u65bd\u4e3a\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u521b\u9020\u4e86\u6709\u5229\u6761\u4ef6\u3002\u7ecf\u6d4e\u590d\u82cf\u4e5f\u63a8\u52a8\u4f01\u4e1a\u66f4\u5927\u5e45\u5ea6\u5730\u4e3a\u54c1\u724c\u6295\u5165\u3002.<\/p>\n\n\n\n<p><strong>\u6311\u6218\uff1a<\/strong> \u5e7f\u544a\u6cd5\u4fee\u8ba2\uff082026\u5e74\u751f\u6548\uff09\u5c06\u52a0\u5f3a\u5bf9\u8de8\u5883\u5e73\u53f0\u5185\u5bb9\u7684\u89c4\u5b9a\u3002\u6b64\u5916\uff0c\u5ba2\u6237\u65b9\u9762\u4ef7\u683c\u6fc0\u70c8\u7ade\u4e89\u548c\u5bf9\u6548\u679c\uff08ROI\uff09\u65e5\u76ca\u63d0\u9ad8\u7684\u8981\u6c42\u4e5f\u662f\u4ee3\u7406\u673a\u6784\u7684\u96be\u9898\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/mcp\/2026\/01\/vietnam_digital_future_1767979382678.jpg\" alt=\"\u8d8a\u5357\u5e7f\u544a\u7684\u672a\u6765\" title=\"\"><figcaption>\u5e7f\u544a\u884c\u4e1a\u672a\u6765\uff1a\u8d8a\u5357\u6587\u5316\u4e0e\u6570\u5b57\u6280\u672f\u7684\u4ea4\u878d<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p>\u80e1\u5fd7\u660e\u5e02\u4ee3\u7406\u5e02\u573a\u6b63\u8fdb\u5165\u5341\u5e74\u4e2d\u6700\u5f3a\u52b2\u7684\u8f6c\u578b\u9636\u6bb5\u3002\u8981\u6210\u529f\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u9700\u8981\u8ddf\u4e0a\u6280\u672f\u8d8b\u52bf\uff0c\u8fd8\u5fc5\u987b\u4fdd\u6301\u521b\u610f\u672c\u8272\u5e76\u6df1\u523b\u7406\u89e3\u672c\u5730\u6587\u5316\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n        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       <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%88%9b%e5%bb%batechcombank%e3%80%81vietcombank%e9%93%b6%e8%a1%8c%e8%b4%a6%e6%88%b7%e4%ba%8c%e7%bb%b4%e7%a0%81%e5%92%8cqr%e6%94%af%e4%bb%98\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u521b\u5efaTechcombank\u3001Vietcombank\u548cQR Pay\u94f6\u884c\u8d26\u6237\u7684\u4e8c\u7ef4\u7801<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok-%e5%8a%a8%e6%80%81%e5%b1%95%e7%a4%ba%e5%b9%bf%e5%91%8a-%e6%99%ba%e8%83%bd%e4%ba%a7%e5%93%81%e8%90%a5%e9%94%80%e5%b7%a5%e5%85%b7\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u52a8\u6001\u5c55\u793a\u5e7f\u544a\uff1a\u667a\u80fd\u4ea7\u54c1\u8425\u9500\u5de5\u5177<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%a3%80%e6%9f%a5%e5%9f%9f%e5%90%8d%e4%bf%a1%e6%81%af%ef%bc%8c%e7%ae%a1%e7%90%86%e6%8c%87%e5%8d%97%e5%92%8c%e5%9f%9f%e5%90%8d%e5%ae%89%e5%85%a8\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u57df\u540d\u4fe1\u606f\u68c0\u67e5\uff1a\u57df\u540d\u7ba1\u7406\u4e0e\u5b89\u5168\u6307\u5357<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/7%e4%b8%aa%e8%b5%9a%e9%92%b1%e9%94%99%e8%af%af%e8%bf%90%e8%a1%8cfacebook-ads%e5%b9%bf%e5%91%8a%e5%9c%a8vn%e4%b8%93%e5%ae%b6%e5%be%88%e5%b0%91%e5%88%86%e4%ba%ab4\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8d8a\u5357\u8fd0\u884cFacebook Ads\u65f6\u201c\u70e7\u94b1\u201d\u76847\u5927\u9519\u8bef\uff0c\u4e13\u5bb6\u5f88\u5c11\u5206\u4eab<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%b8%ae%e5%8a%a9%e5%9c%a8%e7%ba%bf%e6%9c%8d%e8%a3%85%e5%ba%97%e6%88%90%e5%8a%9f%e7%bb%8f%e8%90%a5%e7%9a%84%e5%9b%a0%e7%b4%a0\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u6210\u529f\u7ecf\u8425\u5728\u7ebf\u670d\u88c5\u5e97\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/pexels-%e7%9a%84-n8n-%e8%8a%82%e7%82%b9%e8%87%aa%e5%8a%a8%e5%8c%96%e5%85%8d%e8%b4%b9%e5%9b%be%e7%89%87%e5%92%8c%e8%a7%86%e9%a2%91%e6%90%9c%e7%b4%a2\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Pexels \u7684 n8n \u8282\u70b9\uff1a\u81ea\u52a8\u5316\u514d\u8d39\u56fe\u7247\u548c\u89c6\u9891\u641c\u7d22<\/span><\/a><\/div>                <\/div>\r\n                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