{"id":35579,"date":"2026-01-02T00:01:15","date_gmt":"2026-01-01T17:01:15","guid":{"rendered":"https:\/\/dps.media\/7-sai-lam-dot-tien-khi-chay-quang-cao-facebook-ads-tai-vn-ma-chuyen-gia-it-chia-se-5\/"},"modified":"2026-01-02T00:01:33","modified_gmt":"2026-01-01T17:01:33","slug":"7-sai-lam-dot-tien-khi-chay-quang-cao-facebook-ads-tai-vn-ma-chuyen-gia-it-chia-se-5","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/7-sai-lam-dot-tien-khi-chay-quang-cao-facebook-ads-tai-vn-ma-chuyen-gia-it-chia-se-5\/","title":{"rendered":"\u8d8a\u5357\u8fd0\u884cFacebook Ads\u65f6\u201c\u70e7\u94b1\u201d\u76847\u5927\u9519\u8bef\uff0c\u4e13\u5bb6\u5f88\u5c11\u5206\u4eab"},"content":{"rendered":"<h2>\u4ecb\u7ecd\uff1a\u4e3a\u4ec0\u4e48 Facebook Ads \u4ecd\u662f\u201c\u91d1\u77ff\u201d\u5374\u5bb9\u6613\u6210\u4e3a\u9884\u7b97\u201c\u9ed1\u6d1e\u201d\uff1f<\/h2>\n<p>Facebook Ads \u5728\u8d8a\u5357\u5438\u5f15\u4e86\u8d85\u8fc7 7000 \u4e07\u6708\u6d3b\u8dc3\u7528\u6237\u3002\u7136\u800c\uff0c\u6839\u636e DataReportal \u7684 <em>Digital 2024 Vietnam<\/em> \u62a5\u544a\uff0c\u7531\u4e8e\u7ade\u4e89\u6fc0\u70c8\uff0c\u5e73\u5747\u5e7f\u544a\u6210\u672c\u6bd4 2023 \u5e74\u589e\u52a0\u4e86 25%\u3002\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a \u201c\u70e7\u94b1\u201d \u5374\u65e0\u679c\u800c\u7ec8\u3002.<\/p>\n<p>\u672c\u6587\u5206\u6790\u4e86\u81ea 2017 \u5e74\u4ee5\u6765\u4e3a 5400 \u5bb6\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\u7684\u4ee3\u7406\u673a\u6784\u7ecf\u9a8c\u4e2d\u7684 7 \u4e2a\u5b9e\u9645\u9519\u8bef\u3002\u60a8\u5c06\u5b66\u5230\u6d3b\u52a8\u68c0\u67e5\u6846\u67b6\u548c\u5177\u4f53\u7684\u4f18\u5316\u6e05\u5355\u3002.<\/p>\n<blockquote><p><em>\u201c\u8d8a\u5357 70% \u7684 Facebook Ads \u9884\u7b97\u56e0\u5b9a\u4f4d\u9519\u8bef\u800c\u6d6a\u8d39\u201d \u2013 DataReportal Digital 2024 Vietnam\u3002.<\/em><\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1655199798186-23a85b12c4e4.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 1\uff1a\u5ffd\u7565\u8d8a\u5357\u7528\u6237\u884c\u4e3a\u7279\u6027<\/h2>\n<h3>\u8bef\u89e3\u8d8a\u5357\u5ba2\u6237\u7684\u5728\u7ebf\u65f6\u95f4<\/h3>\n<p>\u8d8a\u5357\u4eba\u4e3b\u8981\u5728 20:00-23:00 \u548c\u5468\u672b\u5728\u7ebf\u3002\u5728\u6b27\u6d32\u9ad8\u5cf0\u65f6\u6bb5\uff08\u8d8a\u5357\u4e0a\u5348\uff09\u6295\u653e\u5e7f\u544a\u4f1a\u5bfc\u81f4\u70b9\u51fb\u7387\uff08CTR\uff09\u964d\u4f4e\u3002Highlands Coffee 2022 \u6848\u4f8b\uff1a\u5c06\u65f6\u95f4\u6bb5\u5207\u6362\u81f3 20:00-22:00 \u540e\u6210\u672c\u964d\u4f4e\u4e86 40%\u3002.<\/p>\n<p>\u6839\u636e SimilarWeb \u7684\u6570\u636e\uff0c\u8d8a\u5357 Facebook \u7684\u9ad8\u5cf0\u65f6\u95f4\u4e0e\u7f8e\u56fd\/\u6b27\u76df\u5b8c\u5168\u4e0d\u540c\u3002\u5ffd\u89c6\u8fd9\u4e00\u70b9\u4f1a\u5bfc\u81f4\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff08CPM\uff09\u98d9\u5347\u3002.<\/p>\n<h3>\u672a\u6b63\u786e\u672c\u5730\u5316\u6587\u5316\u5185\u5bb9<\/h3>\n<p>\u4f7f\u7528\u5e26\u6709\u8fc7\u591a\u8868\u60c5\u7b26\u53f7\u7684\u7f8e\u56fd\u6a21\u677f\u4f1a\u88ab\u89c6\u4e3a\u5783\u573e\u90ae\u4ef6\u3002Vinamilk 2023 \u6625\u8282\u6848\u4f8b\uff1a\u4f7f\u7528\u8d8a\u5357\u5bb6\u5ead\u7167\u7247\u800c\u975e\u7d20\u6750\u5e93\u7167\u7247\uff0c\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 3 \u500d\u3002.<\/p>\n<h3>\u5e7f\u544a\u65f6\u673a\u68c0\u67e5\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u68c0\u67e5 Facebook Insights \u67e5\u770b\u53d7\u4f17\u5728\u7ebf\u65f6\u95f4<\/li>\n<li>\u6d4b\u8bd5 3 \u4e2a\u65f6\u95f4\u6bb5\u7684 A\/B \u6d4b\u8bd5\uff1a11:00-13:00\u300120:00-22:00\u3001\u65e9\u4e0a 8:00-10:00<\/li>\n<li>\u5982\u679c ROAS &lt; 2.0\uff0c\u5219\u7acb\u5373\u5207\u6362\u65f6\u95f4\u6bb5<\/li>\n<li>\u6bd4\u8f83\u8d8a\u5357\u4e0e\u56fd\u9645\u6a21\u677f\u7684 CTR<\/li>\n<li>\u8861\u91cf\u6309\u661f\u671f\u51e0\u5212\u5206\u7684\u4e92\u52a8\u7387<\/li>\n<\/ul>\n<h3>\u201c3L \u8d8a\u5357\u201d\u6846\u67b6\uff1a\u672c\u5730\u65f6\u95f4 \u2013 \u672c\u5730\u8bed\u8a00 \u2013 \u672c\u5730\u6587\u5316<\/h3>\n<p>\u6839\u636e 5 \u5e74\u4ee5\u4e0a\u7684\u7ecf\u9a8c\uff0c\u5e94\u7528\u6b64\u6846\u67b6\u6709\u52a9\u4e8e\u964d\u4f4e 30-50% \u7684\u83b7\u53d6\u6210\u672c\u3002.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1758876020848-6d1bed1d7453.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 2\uff1aTargeting \u8fc7\u5bbd\u5982\u540c\u201c\u76f2\u76ee\u5c04\u51fb\u201d<\/h2>\n<h3>\u5ffd\u7565\u6309\u8d2d\u7269\u884c\u4e3a\u7684\u5206\u5c42 targeting<\/h2>\n<p>\u4ec5\u9488\u5bf9\u5e74\u9f84+\u6027\u522b\u8fdb\u884c\u5b9a\u4f4d\u663e\u793a\u8986\u76d6\u9762\u9ad8\u4f46\u8f6c\u5316\u7387\u4f4e\u3002Tiki 2021 \u9ed1\u8272\u661f\u671f\u4e94\u6848\u4f8b\uff1a\u6dfb\u52a0 \u201c\u53c2\u4e0e\u578b\u8d2d\u7269\u8005\u201d \u5c42\u7ea7\u4f7f ROAS \u4ece 1.8 \u63d0\u9ad8\u5230 4.2\u3002.<\/p>\n<p>\u6839\u636e Facebook Blueprint \u7684\u6570\u636e\uff0c\u5728\u4e1c\u5357\u4e9a\u5e02\u573a\uff0c\u884c\u4e3a\u5b9a\u4f4d\u7684\u6548\u679c\u6bd4\u4eba\u53e3\u7edf\u8ba1\u5b9a\u4f4d\u9ad8 3 \u500d\u3002.<\/p>\n<h3>\u4e0d\u4f7f\u7528\u9ad8\u8d28\u91cf Lookalike<\/h3>\n<p>\u6765\u81ea\u4f4e\u8d28\u91cf\u50cf\u7d20\u7684 1% \u7c7b\u4f3c\u53d7\u4f17\u4ec5\u589e\u52a0\u8986\u76d6\u9762\uff0c\u4e0d\u589e\u52a0\u9500\u552e\u989d\u3002Shopee \u6848\u4f8b\uff1a\u6765\u81ea \u201c\u52a0\u5165\u8d2d\u7269\u8f66\u201d \u7684\u7c7b\u4f3c\u53d7\u4f17\u6548\u679c\u6bd4 \u201c\u9875\u9762\u6d4f\u89c8\u201d \u597d 250%\u3002.<\/p>\n<h3>\u5404\u79cd targeting \u7c7b\u578b\u6bd4\u8f83\u8868\uff1a<\/h3>\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5b9a\u4f4d\u7c7b\u578b<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u7f3a\u70b9<\/th>\n<th>\u9002\u7528\u60c5\u51b5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5bbd\u6cdb\u4eba\u53e3\u7edf\u8ba1<\/td>\n<td>\u8986\u76d6\u5927\uff0c\u6210\u672c\u4f4e<\/td>\n<td>\u8f6c\u5316\u5dee\uff0c\u6d6a\u8d39<\/td>\n<td>\u54c1\u724c\u77e5\u540d\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u57fa\u4e8e\u5174\u8da3<\/td>\n<td>\u76f8\u5173\u6027\u66f4\u9ad8<\/td>\n<td>\u7ade\u4e89\u5927\uff0cCPM \u8d35<\/td>\n<td>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u4e00\u822c<\/td>\n<\/tr>\n<tr>\n<td>\u884c\u4e3a + \u7c7b\u4f3c\u53d7\u4f17<\/td>\n<td>ROAS \u6700\u9ad8<\/td>\n<td>\u9700\u8981 30 \u5929\u4ee5\u4e0a\u7684\u50cf\u7d20\u6570\u636e<\/td>\n<td>\u7535\u5b50\u5546\u52a1\uff0c\u518d\u8425\u9500<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u5b9a\u4e49\u53d7\u4f17<\/td>\n<td>\u8f6c\u5316\u6700\u597d<\/td>\n<td>\u89c4\u6a21\u5c0f<\/td>\n<td>\u518d\u8425\u9500\uff0cVIP \u5ba2\u6237<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u6784\u5efa\u9ad8\u6548 audience \u68c0\u67e5\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u5728\u6269\u5c55\u524d\u5efa\u7acb\u81f3\u5c11 1,000 \u4e2a\u4e8b\u4ef6\u7684\u50cf\u7d20\u6570\u636e<\/li>\n<li>\u6700\u591a\u53e0\u52a0 3 \u4e2a\u6761\u4ef6\uff1a\u5174\u8da3 + \u884c\u4e3a + \u8bbe\u5907<\/li>\n<li>\u540c\u65f6\u6d4b\u8bd5 1%\u30012%\u30015% \u7684\u7c7b\u4f3c\u53d7\u4f17<\/li>\n<li>\u6392\u9664\u8fd1\u671f\u8d2d\u4e70\u8005\u4ee5\u907f\u514d\u8695\u98df\u6548\u5e94<\/li>\n<li>\u6d4b\u91cf\u9891\u6b21\u4e0a\u9650 &lt; 3 \u6b21\/\u5929<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1660970781103-ba6749cb9ce3.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 3\uff1a\u76f4\u63a5\u590d\u5236\u56fd\u9645\u521b\u610f\u65e0\u6548<\/h2>\n<h3>\u4f7f\u7528\u5e93\u5b58\u7167\u7247\u800c\u975e\u8d8a\u5357\u771f\u5b9e\u7167\u7247<\/h3>\n<p>\u8d8a\u5357\u4eba\u901a\u8fc7\u719f\u6089\u7684\u80cc\u666f\u8bc6\u522b\u672c\u5730\u54c1\u724c\u3002Biti\u2019s Hunter 2019 \u6848\u4f8b\uff1a\u897f\u8d21\u8857\u9053\u7684\u5b9e\u62cd\u7167\u7247\u6bd4\u6444\u5f71\u68da\u62cd\u6444\u7684\u4e92\u52a8\u91cf\u589e\u52a0\u4e86 5 \u500d\u3002.<\/p>\n<p>\u6839\u636e\u5c3c\u5c14\u68ee\u8d8a\u5357\u7ad9\u7684\u6570\u636e\uff0c\u771f\u5b9e\u5185\u5bb9\u5728\u672c\u5730\u5e02\u573a\u53ef\u589e\u52a0 40% \u7684\u4fe1\u4efb\u5ea6\u3002.<\/p>\n<h3>\u6807\u9898\u548c CTA \u4e0d\u7b26\u5408\u5fc3\u7406<\/h3>\n<p>\u201c\u7acb\u5373\u8d2d\u4e70\u201d \u7684\u6548\u679c\u4e0d\u5982 \u201c\u7acb\u5373\u9886\u53d6\u4f18\u60e0\u201d\u3002Lazada 11.11 \u6848\u4f8b\uff1a\u8d8a\u5357\u5316\u884c\u52a8\u547c\u5401\uff08CTA\uff09\u4f7f\u70b9\u51fb\u91cf\u589e\u52a0\u4e86 28%\u3002.<\/p>\n<h3>\u521b\u610f\u4f18\u5316\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u6d4b\u8bd5 4 \u79cd\u7c7b\u578b\uff1a\u8f6e\u64ad\u300115 \u79d2\u89c6\u9891\u3001\u5355\u56fe\u3001\u96c6\u5408<\/li>\n<li>\u6807\u9898\u5c11\u4e8e 5 \u4e2a\u5b57\uff0c\u5305\u542b\u5177\u4f53\u76ca\u5904<\/li>\n<li>\u6b63\u6587 &lt; 100 \u4e2a\u5b57\u7b26\uff0c\u5f15\u5bfc\u95ee\u9898 \u2192 \u89e3\u51b3\u65b9\u6848<\/li>\n<li>CTA \u6309\u94ae\uff1a\u201c\u7acb\u5373\u8d2d\u4e70\u201d \u800c\u975e \u201c\u4e86\u89e3\u66f4\u591a\u201d<\/li>\n<li>\u5e26\u6709\u8d8a\u5357\u8bed\u6587\u5b57\u53e0\u52a0\u7684\u89c6\u9891<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1621596520734-9ab8d3a868a4.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 4\uff1a\u672a\u6b63\u786e\u8bbe\u7f6e Attribution Window<\/h2>\n<h3>\u9ed8\u8ba4 7 \u5929\u70b9\u51fb\u5bfc\u81f4 ROAS \u8bef\u5224<\/h3>\n<p>\u8d8a\u5357\u5ba2\u6237\u901a\u5e38\u5728\u8d2d\u4e70\u524d\u8fdb\u884c 14-28 \u5929\u7684\u7814\u7a76\u3002Mobile World (The Gioi Di Dong) \u6848\u4f8b\uff1a\u5207\u6362\u5230 28 \u5929\u67e5\u770b\u4f7f\u62a5\u544a\u7684 ROAS \u589e\u52a0\u4e86 180%\u3002.<\/p>\n<p>Facebook \u9ed8\u8ba4\u7684 7 \u5929\u70b9\u51fb\u9002\u7528\u4e8e\u7f8e\u82f1\uff0c\u4f46\u4e0d\u9002\u7528\u4e8e\u8d8a\u5357\u3002.<\/p>\n<h3>\u5ffd\u7565\u8de8\u8bbe\u5907\u8ddf\u8e2a<\/h3>\n<p>60% \u7684\u5ba2\u6237\u5728\u624b\u673a\u4e0a\u67e5\u770b\uff0c\u5728\u7535\u8111\u4e0a\u8d2d\u4e70\u3002\u6839\u636e FPT Shop 2023 \u6848\u4f8b\uff0c\u4e0d\u5f00\u542f Cookie \u4e0b\u8de8\u8bbe\u5907\u8ffd\u8e2a\u4f1a\u5bfc\u81f4\u4e22\u5931 35% \u7684\u8f6c\u5316\u3002.<\/p>\n<h3>\u5f52\u56e0\u914d\u7f6e\u68c0\u67e5\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u4e3a\u7535\u5b50\u5546\u52a1\u9009\u62e9 28 \u5929\u70b9\u51fb + 1 \u5929\u67e5\u770b<\/li>\n<li>\u5728\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u4e2d\u5f00\u542f\u8de8\u8bbe\u5907\u8ffd\u8e2a<\/li>\n<li>\u6bd4\u8f83\u4e0d\u540c\u5f52\u56e0\u7a97\u53e3\u4e4b\u95f4\u7684 ROAS<\/li>\n<li>\u5982\u679c ROAS &lt; 1.5\uff0c\u5219\u7acb\u5373\u68c0\u67e5\u5f52\u56e0<\/li>\n<li>\u4f7f\u7528 UTM \u8861\u91cf\u591a\u70b9\u5f52\u56e0<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1659026968411-b018a8789052.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 5\uff1a\u7f29\u653e\u9519\u8bef \u2013 \u9884\u7b97\u7a81\u7136\u589e\u52a0<\/h2>\n<h3>\u5ffd\u7565 20% \u89c4\u5219<\/h3>\n<p>\u6bcf\u5929\u589e\u52a0\u9884\u7b97 &gt; 20% \u4f1a\u5bfc\u81f4 Facebook \u91cd\u7f6e\u5b66\u4e60\u671f\u3002Guardian Vietnam \u6848\u4f8b\uff1a\u6bcf\u5929\u6269\u5c55 15%\uff0c\u8fde\u7eed 45 \u5929\u4fdd\u6301\u6bcf\u5355\u6210\u672c\uff08CPA\uff09\u7a33\u5b9a\u3002.<\/p>\n<h3>\u590d\u5236\u5e7f\u544a\u96c6\u800c\u975e\u7f29\u653e\u83b7\u80dc\u5e7f\u544a<\/h3>\n<p>Meta \u5efa\u8bae\u8fdb\u884c\u6c34\u5e73\u6269\u5c55\uff08\u589e\u52a0\u9884\u7b97\uff09\u800c\u975e\u590d\u5236\u3002Senka \u62a4\u80a4\u54c1\u6848\u4f8b\uff1a\u589e\u52a0\u9884\u7b97\u4f7f ROAS \u63d0\u9ad8 10%\uff0c\u800c\u590d\u5236\u5219\u964d\u4f4e 25%\u3002.<\/p>\n<h3>\u7f29\u653e\u65b9\u6cd5\u6bd4\u8f83\u8868\uff1a<\/h3>\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u65b9\u6cd5<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u98ce\u9669<\/th>\n<th>\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u5929\u589e\u52a0 50% \u9884\u7b97<\/td>\n<td>\u5feb<\/td>\n<td>\u5b66\u4e60\u671f\u91cd\u7f6e\uff0cCPA \u98d9\u5347<\/td>\n<td>\u907f\u514d<\/td>\n<\/tr>\n<tr>\n<td>20% \u89c4\u5219 (Meta)<\/td>\n<td>\u6700\u7a33\u5b9a<\/td>\n<td>\u7f13\u6162\u7f29\u653e<\/td>\n<td>\u6708\u9884\u7b97 &gt; 5000 \u4e07<\/td>\n<\/tr>\n<tr>\n<td>\u590d\u5236\u5e7f\u544a\u7ec4<\/td>\n<td>\u6613\u4e8e\u64cd\u4f5c<\/td>\n<td>\u53d7\u4f17\u91cd\u53e0 70%<\/td>\n<td>\u4ec5\u7528\u4e8e\u5c0f\u89c4\u6a21\u6d4b\u8bd5<\/td>\n<\/tr>\n<tr>\n<td>\u6269\u5927\u53d7\u4f17<\/td>\n<td>\u65b0\u8986\u76d6\u9762<\/td>\n<td>\u8d28\u91cf\u5f97\u5206\u4e0b\u964d<\/td>\n<li>\u7c7b\u4f3c\u53d7\u4f17\u6269\u5c55<\/li>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1761811144123-98b7202541b4.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 6\uff1a\u5ffd\u7565 iOS 14+ \u8ddf\u8e2a\u9650\u5236<\/h2>\n<h3>\u672a\u6b63\u786e\u5b89\u88c5 SKAdNetwork<\/h3>\n<p>\u81ea 2021 \u5e74\u8d77\uff0ciOS 14+ \u4ec5\u62a5\u544a 50% \u7684\u8f6c\u5316\u3002\u8054\u5408\u5229\u534e\u8d8a\u5357\u6848\u4f8b\uff1a\u5b89\u88c5 SKAN \u4f7f\u5f52\u56e0\u51c6\u786e\u6027\u63d0\u9ad8 65%\u3002.<\/p>\n<blockquote><p><em>\u201ciOS 14+ \u5bfc\u81f4\u4e1c\u5357\u4e9a\u62a5\u544a\u7684 ROAS \u964d\u4f4e\u4e86 30-50%\u201d \u2013 Facebook \u5b98\u65b9\u5546\u52a1\u535a\u5ba2 2023\u3002.<\/em><\/p><\/blockquote>\n<h3>\u8fc7\u5ea6\u4f9d\u8d56 web pixel<\/h3>\n<p>\u4ec5 35% \u7684 iOS \u7528\u6237\u6709\u5b8c\u6574\u7684\u7f51\u9875\u8def\u5f84\u3002\u6839\u636e Meta \u7684\u5efa\u8bae\uff0c\u9700\u8981\u8865\u5145\u670d\u52a1\u7aef API\u3002.<\/p>\n<h3>\u9632 iOS \u6570\u636e\u4e22\u5931\u68c0\u67e5\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u81ea 2022 \u5e74\u8d77\u4e3a\u6240\u6709\u6d3b\u52a8\u5b89\u88c5 SKAdNetwork<\/li>\n<li>\u5f00\u542f\u5168\u4e8b\u4ef6\u8861\u91cf\uff0c\u4f18\u5148\u8003\u8651\u8d2d\u4e70<\/li>\n<li>\u4f7f\u7528 CAPI \u6d4b\u8bd5\u670d\u52a1\u7aef\u8ffd\u8e2a<\/li>\n<li>\u76d1\u63a7 iOS \u4e0e\u5b89\u5353\u7684 ROAS \u5dee\u5f02<\/li>\n<li>\u5982\u679c iOS CPA \u9ad8\u51fa 2 \u500d \u2192 \u7acb\u5373\u68c0\u67e5<\/li>\n<\/ul>\n<h2>\u9519\u8bef 7\uff1a\u6ca1\u6709\u7cfb\u7edf\u5316\u7684 retargeting<\/h2>\n<h3>\u5ffd\u7565\u5f03\u8d2d\u8005\uff08\u88ab\u9057\u5f03\u7684\u8d2d\u7269\u8f66\uff09<\/h3>\n<p>\u8d8a\u5357 75% \u7684\u8d2d\u7269\u8f66\u88ab\u9057\u5f03\u3002Tiki \u6848\u4f8b\uff1a\u5728\u524d 72 \u5c0f\u65f6\u5185\u9488\u5bf9\u8d2d\u7269\u8f66\u8fdb\u884c\u518d\u8425\u9500\uff0c\u6062\u590d\u7387\u63d0\u9ad8\u4e86 22%\u3002.<\/p>\n<h3>\u518d\u8425\u9500\u65f6\u95f4\u8303\u56f4\u8fc7\u5e7f<\/h3>\n<p>\u8d85\u8fc7 7 \u5929\u7684\u5185\u5bb9\u6d4f\u89c8\u518d\u8425\u9500\u6548\u679c\u8f83\u4f4e\u3002Shopee \u6848\u4f8b\uff1a\u8d2d\u7269\u8f66 1-3 \u5929\uff0c\u5185\u5bb9\u6d4f\u89c8 7 \u5929\u3002.<\/p>\n<h3>\u5efa\u7acb\u518d\u8425\u9500\u6f0f\u6597\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u5f03\u8d2d\u8005\uff1a1-72 \u5c0f\u65f6\uff0c8-9 \u6298\u4f18\u60e0<\/li>\n<li>\u52a0\u5165\u8d2d\u7269\u8f66\uff1a1-7 \u5929\uff0c\u514d\u8fd0\u8d39<\/li>\n<li>\u6d4f\u89c8\u5185\u5bb9\uff1a1-3 \u5929\uff0c\u793e\u4ea4\u8bc1\u660e<\/li>\n<li>\u65e2\u5f80\u8d2d\u4e70\u8005\uff1a30-90 \u5929\uff0c\u5fe0\u8bda\u5ea6\u4f18\u60e0<\/li>\n<li>\u8bbe\u7f6e\u9891\u6b21\u4e0a\u9650\u4e3a\u6bcf\u5468 3-5 \u6b21<\/li>\n<\/ul>\n<h2>\u7ed3\u8bba\uff1a\u7acb\u5373\u5f00\u59cb\u7684 Facebook Ads \u68c0\u67e5\u4e09\u6b65\u6846\u67b6<\/h2>\n<p>1. \u5ba1\u8ba1\u5f52\u56e0 + \u5b9a\u4f4d\uff08\u4f7f\u7528\u4e0a\u8ff0\u6e05\u5355\uff09\u30022. \u6bcf\u5468\u6d4b\u8bd5 3 \u4e2a\u65b0\u521b\u610f\u30023. \u4ec5\u5728 ROAS \u7a33\u5b9a 7 \u5929\u540e\u8fdb\u884c\u6269\u5c55\u3002.<\/p>\n<p>\u6548\u679c\u7a0b\u5ea6\u53d6\u51b3\u4e8e\u884c\u4e1a\u3001\u9884\u7b97\u89c4\u6a21\u548c\u6267\u884c\u8d28\u91cf\u3002\u670d\u88c5\u7535\u5546\u6bd4 B2B \u670d\u52a1\u66f4\u5bb9\u6613\u6269\u5c55\u3002\u5173\u6ce8 Meta Advantage+ \u6d3b\u52a8\u4f5c\u4e3a\u5f53\u524d\u7684\u66ff\u4ee3\u65b9\u6848\u3002.<\/p>\n<p>\u4ece\u4eca\u5929\u8d77\u68c0\u67e5\u4e00\u4e2a\u60a8\u6b63\u5728\u72af\u7684\u9519\u8bef\u5f00\u59cb\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok-instant-page-%e8%90%bd%e5%9c%b0%e9%a1%b5-%e8%b6%85%e5%bf%ab-%e5%9c%a8%e5%b9%bf%e5%91%8a%e4%b8%ad\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok Instant Page\uff1a\u5e7f\u544a\u4e2d\u7684\u8d85\u7ea7\u5feb\u901f\u7740\u9646\u9875<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e4%bb%a5%e5%8f%8a%e5%9c%a8%e5%93%aa%e9%87%8c%e5%b0%86chatgpt%e9%9b%86%e6%88%90%e5%88%b0%e6%82%a8%e7%9a%84%e7%bd%91%e7%ab%99%e4%b8%ad%ef%bc%8c%e9%80%90%e6%ad%a5%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u4ee5\u53ca\u5728\u54ea\u91cc\u5c06ChatGPT\u96c6\u6210\u5230\u60a8\u7684\u7f51\u7ad9\uff1a\u5206\u6b65\u6307\u5357\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%9e%84%e5%bb%ba%e6%9c%89%e6%95%88%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5%e7%9a%84%e6%ad%a5%e9%aa%a4\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u6784\u5efa\u9ad8\u6548\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u7684\u6b65\u9aa4<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%94%a8%e6%89%8b%e6%9c%ba%e6%8b%8d%e6%91%84%e6%bc%82%e4%ba%ae%e6%b0%91%e5%ae%bf%e7%9a%84%e6%8a%80%e5%b7%a7%ef%bc%8c%e4%b8%8d%e9%9c%80%e8%a6%81%e6%91%84%e5%bd%b1%e5%b8%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u65e0\u9700\u6444\u5f71\u5e08\uff0c\u7528\u624b\u673a\u62cd\u6444\u7f8e\u4e3d\u6c11\u5bbf\u7167\u7247\u7684\u79d8\u8bc0<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%90%a5%e9%94%80%e5%ae%9e%e4%b9%a0%e7%94%9f%e6%98%af%e4%bb%80%e4%b9%88%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e6%8b%9b%e8%81%98%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8425\u9500\u5b9e\u4e60\u751f\u662f\u4ec0\u4e48\uff1f\u4e2d\u5c0f\u4f01\u4e1a\u62db\u8058\u6307\u5357<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%97%e9%a1%b6%e7%ba%a76%e5%ae%b6%e4%bf%a1%e8%aa%89-zalo-%e8%90%a5%e9%94%80%e5%8d%95%e4%bd%8d\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8d8a\u5357 6 \u5927\u77e5\u540d Zalo Marketing \u673a\u6784<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n t\u00edch 7 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn doanh nghi\u1ec7p SMEs Vi\u1ec7t Nam l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch Facebook Ads. H\u1ecdc c\u00e1ch tr\u00e1nh v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean case th\u1ef1c t\u1ebf t\u1eeb 2017-2024.<\/p>","protected":false},"author":0,"featured_media":35580,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,1662,1712],"tags":[],"class_list":["post-35579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook-ads","category-toi-uu-quang-cao"],"acf":[],"rankmath_keywords":{"primary":"qu\u1ea3ng c\u00e1o Facebook Ads, sai l\u1ea7m Facebook Ads, t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam, ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3, ROAS Facebook Ads","secondary":["sai l\u1ea7m Facebook Ads","t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam","ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3","ROAS Facebook Ads"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"qu\u1ea3ng c\u00e1o Facebook Ads, sai l\u1ea7m Facebook Ads, t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam, ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3, ROAS Facebook Ads","seo_keywords":{"primary":"qu\u1ea3ng c\u00e1o Facebook Ads, sai l\u1ea7m Facebook Ads, t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam, ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3, ROAS Facebook Ads","secondary":["sai l\u1ea7m Facebook Ads","t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam","ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3","ROAS Facebook Ads"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=35579"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35579\/revisions"}],"predecessor-version":[{"id":35586,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35579\/revisions\/35586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/35580"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=35579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=35579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=35579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}