{"id":35579,"date":"2026-01-02T00:01:15","date_gmt":"2026-01-01T17:01:15","guid":{"rendered":"https:\/\/dps.media\/7-sai-lam-dot-tien-khi-chay-quang-cao-facebook-ads-tai-vn-ma-chuyen-gia-it-chia-se-5\/"},"modified":"2026-01-02T00:01:33","modified_gmt":"2026-01-01T17:01:33","slug":"7-sai-lam-dot-tien-khi-chay-quang-cao-facebook-ads-tai-vn-ma-chuyen-gia-it-chia-se-5","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/7-sai-lam-dot-tien-khi-chay-quang-cao-facebook-ads-tai-vn-ma-chuyen-gia-it-chia-se-5\/","title":{"rendered":"\u8d8a\u5357\u8fd0\u884cFacebook Ads\u65f6\u201c\u70e7\u94b1\u201d\u76847\u5927\u9519\u8bef\uff0c\u4e13\u5bb6\u5f88\u5c11\u5206\u4eab"},"content":{"rendered":"<h2>\u4ecb\u7ecd\uff1a\u4e3a\u4ec0\u4e48 Facebook Ads \u4ecd\u662f\u201c\u91d1\u77ff\u201d\u5374\u5bb9\u6613\u6210\u4e3a\u9884\u7b97\u201c\u9ed1\u6d1e\u201d\uff1f<\/h2>\n<p>Facebook Ads \u5728\u8d8a\u5357\u5438\u5f15\u4e86\u8d85\u8fc7 7000 \u4e07\u6708\u6d3b\u8dc3\u7528\u6237\u3002\u7136\u800c\uff0c\u6839\u636e DataReportal \u7684 <em>Digital 2024 Vietnam<\/em> \u62a5\u544a\uff0c\u7531\u4e8e\u7ade\u4e89\u6fc0\u70c8\uff0c\u5e73\u5747\u5e7f\u544a\u6210\u672c\u6bd4 2023 \u5e74\u589e\u52a0\u4e86 25%\u3002\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a \u201c\u70e7\u94b1\u201d \u5374\u65e0\u679c\u800c\u7ec8\u3002.<\/p>\n<p>\u672c\u6587\u5206\u6790\u4e86\u81ea 2017 \u5e74\u4ee5\u6765\u4e3a 5400 \u5bb6\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\u7684\u4ee3\u7406\u673a\u6784\u7ecf\u9a8c\u4e2d\u7684 7 \u4e2a\u5b9e\u9645\u9519\u8bef\u3002\u60a8\u5c06\u5b66\u5230\u6d3b\u52a8\u68c0\u67e5\u6846\u67b6\u548c\u5177\u4f53\u7684\u4f18\u5316\u6e05\u5355\u3002.<\/p>\n<blockquote><p><em>\u201c\u8d8a\u5357 70% \u7684 Facebook Ads \u9884\u7b97\u56e0\u5b9a\u4f4d\u9519\u8bef\u800c\u6d6a\u8d39\u201d \u2013 DataReportal Digital 2024 Vietnam\u3002.<\/em><\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1655199798186-23a85b12c4e4.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 1\uff1a\u5ffd\u7565\u8d8a\u5357\u7528\u6237\u884c\u4e3a\u7279\u6027<\/h2>\n<h3>\u8bef\u89e3\u8d8a\u5357\u5ba2\u6237\u7684\u5728\u7ebf\u65f6\u95f4<\/h3>\n<p>\u8d8a\u5357\u4eba\u4e3b\u8981\u5728 20:00-23:00 \u548c\u5468\u672b\u5728\u7ebf\u3002\u5728\u6b27\u6d32\u9ad8\u5cf0\u65f6\u6bb5\uff08\u8d8a\u5357\u4e0a\u5348\uff09\u6295\u653e\u5e7f\u544a\u4f1a\u5bfc\u81f4\u70b9\u51fb\u7387\uff08CTR\uff09\u964d\u4f4e\u3002Highlands Coffee 2022 \u6848\u4f8b\uff1a\u5c06\u65f6\u95f4\u6bb5\u5207\u6362\u81f3 20:00-22:00 \u540e\u6210\u672c\u964d\u4f4e\u4e86 40%\u3002.<\/p>\n<p>\u6839\u636e SimilarWeb \u7684\u6570\u636e\uff0c\u8d8a\u5357 Facebook \u7684\u9ad8\u5cf0\u65f6\u95f4\u4e0e\u7f8e\u56fd\/\u6b27\u76df\u5b8c\u5168\u4e0d\u540c\u3002\u5ffd\u89c6\u8fd9\u4e00\u70b9\u4f1a\u5bfc\u81f4\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff08CPM\uff09\u98d9\u5347\u3002.<\/p>\n<h3>\u672a\u6b63\u786e\u672c\u5730\u5316\u6587\u5316\u5185\u5bb9<\/h3>\n<p>\u4f7f\u7528\u5e26\u6709\u8fc7\u591a\u8868\u60c5\u7b26\u53f7\u7684\u7f8e\u56fd\u6a21\u677f\u4f1a\u88ab\u89c6\u4e3a\u5783\u573e\u90ae\u4ef6\u3002Vinamilk 2023 \u6625\u8282\u6848\u4f8b\uff1a\u4f7f\u7528\u8d8a\u5357\u5bb6\u5ead\u7167\u7247\u800c\u975e\u7d20\u6750\u5e93\u7167\u7247\uff0c\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 3 \u500d\u3002.<\/p>\n<h3>\u5e7f\u544a\u65f6\u673a\u68c0\u67e5\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u68c0\u67e5 Facebook Insights \u67e5\u770b\u53d7\u4f17\u5728\u7ebf\u65f6\u95f4<\/li>\n<li>\u6d4b\u8bd5 3 \u4e2a\u65f6\u95f4\u6bb5\u7684 A\/B \u6d4b\u8bd5\uff1a11:00-13:00\u300120:00-22:00\u3001\u65e9\u4e0a 8:00-10:00<\/li>\n<li>\u5982\u679c ROAS &lt; 2.0\uff0c\u5219\u7acb\u5373\u5207\u6362\u65f6\u95f4\u6bb5<\/li>\n<li>\u6bd4\u8f83\u8d8a\u5357\u4e0e\u56fd\u9645\u6a21\u677f\u7684 CTR<\/li>\n<li>\u8861\u91cf\u6309\u661f\u671f\u51e0\u5212\u5206\u7684\u4e92\u52a8\u7387<\/li>\n<\/ul>\n<h3>\u201c3L \u8d8a\u5357\u201d\u6846\u67b6\uff1a\u672c\u5730\u65f6\u95f4 \u2013 \u672c\u5730\u8bed\u8a00 \u2013 \u672c\u5730\u6587\u5316<\/h3>\n<p>\u6839\u636e 5 \u5e74\u4ee5\u4e0a\u7684\u7ecf\u9a8c\uff0c\u5e94\u7528\u6b64\u6846\u67b6\u6709\u52a9\u4e8e\u964d\u4f4e 30-50% \u7684\u83b7\u53d6\u6210\u672c\u3002.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1758876020848-6d1bed1d7453.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 2\uff1aTargeting \u8fc7\u5bbd\u5982\u540c\u201c\u76f2\u76ee\u5c04\u51fb\u201d<\/h2>\n<h3>\u5ffd\u7565\u6309\u8d2d\u7269\u884c\u4e3a\u7684\u5206\u5c42 targeting<\/h2>\n<p>\u4ec5\u9488\u5bf9\u5e74\u9f84+\u6027\u522b\u8fdb\u884c\u5b9a\u4f4d\u663e\u793a\u8986\u76d6\u9762\u9ad8\u4f46\u8f6c\u5316\u7387\u4f4e\u3002Tiki 2021 \u9ed1\u8272\u661f\u671f\u4e94\u6848\u4f8b\uff1a\u6dfb\u52a0 \u201c\u53c2\u4e0e\u578b\u8d2d\u7269\u8005\u201d \u5c42\u7ea7\u4f7f ROAS \u4ece 1.8 \u63d0\u9ad8\u5230 4.2\u3002.<\/p>\n<p>\u6839\u636e Facebook Blueprint \u7684\u6570\u636e\uff0c\u5728\u4e1c\u5357\u4e9a\u5e02\u573a\uff0c\u884c\u4e3a\u5b9a\u4f4d\u7684\u6548\u679c\u6bd4\u4eba\u53e3\u7edf\u8ba1\u5b9a\u4f4d\u9ad8 3 \u500d\u3002.<\/p>\n<h3>\u4e0d\u4f7f\u7528\u9ad8\u8d28\u91cf Lookalike<\/h3>\n<p>\u6765\u81ea\u4f4e\u8d28\u91cf\u50cf\u7d20\u7684 1% \u7c7b\u4f3c\u53d7\u4f17\u4ec5\u589e\u52a0\u8986\u76d6\u9762\uff0c\u4e0d\u589e\u52a0\u9500\u552e\u989d\u3002Shopee \u6848\u4f8b\uff1a\u6765\u81ea \u201c\u52a0\u5165\u8d2d\u7269\u8f66\u201d \u7684\u7c7b\u4f3c\u53d7\u4f17\u6548\u679c\u6bd4 \u201c\u9875\u9762\u6d4f\u89c8\u201d \u597d 250%\u3002.<\/p>\n<h3>\u5404\u79cd targeting \u7c7b\u578b\u6bd4\u8f83\u8868\uff1a<\/h3>\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5b9a\u4f4d\u7c7b\u578b<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u7f3a\u70b9<\/th>\n<th>\u9002\u7528\u60c5\u51b5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5bbd\u6cdb\u4eba\u53e3\u7edf\u8ba1<\/td>\n<td>\u8986\u76d6\u5927\uff0c\u6210\u672c\u4f4e<\/td>\n<td>\u8f6c\u5316\u5dee\uff0c\u6d6a\u8d39<\/td>\n<td>\u54c1\u724c\u77e5\u540d\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u57fa\u4e8e\u5174\u8da3<\/td>\n<td>\u76f8\u5173\u6027\u66f4\u9ad8<\/td>\n<td>\u7ade\u4e89\u5927\uff0cCPM \u8d35<\/td>\n<td>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u4e00\u822c<\/td>\n<\/tr>\n<tr>\n<td>\u884c\u4e3a + \u7c7b\u4f3c\u53d7\u4f17<\/td>\n<td>ROAS \u6700\u9ad8<\/td>\n<td>\u9700\u8981 30 \u5929\u4ee5\u4e0a\u7684\u50cf\u7d20\u6570\u636e<\/td>\n<td>\u7535\u5b50\u5546\u52a1\uff0c\u518d\u8425\u9500<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u5b9a\u4e49\u53d7\u4f17<\/td>\n<td>\u8f6c\u5316\u6700\u597d<\/td>\n<td>\u89c4\u6a21\u5c0f<\/td>\n<td>\u518d\u8425\u9500\uff0cVIP \u5ba2\u6237<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u6784\u5efa\u9ad8\u6548 audience \u68c0\u67e5\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u5728\u6269\u5c55\u524d\u5efa\u7acb\u81f3\u5c11 1,000 \u4e2a\u4e8b\u4ef6\u7684\u50cf\u7d20\u6570\u636e<\/li>\n<li>\u6700\u591a\u53e0\u52a0 3 \u4e2a\u6761\u4ef6\uff1a\u5174\u8da3 + \u884c\u4e3a + \u8bbe\u5907<\/li>\n<li>\u540c\u65f6\u6d4b\u8bd5 1%\u30012%\u30015% \u7684\u7c7b\u4f3c\u53d7\u4f17<\/li>\n<li>\u6392\u9664\u8fd1\u671f\u8d2d\u4e70\u8005\u4ee5\u907f\u514d\u8695\u98df\u6548\u5e94<\/li>\n<li>\u6d4b\u91cf\u9891\u6b21\u4e0a\u9650 &lt; 3 \u6b21\/\u5929<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1660970781103-ba6749cb9ce3.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 3\uff1a\u76f4\u63a5\u590d\u5236\u56fd\u9645\u521b\u610f\u65e0\u6548<\/h2>\n<h3>\u4f7f\u7528\u5e93\u5b58\u7167\u7247\u800c\u975e\u8d8a\u5357\u771f\u5b9e\u7167\u7247<\/h3>\n<p>\u8d8a\u5357\u4eba\u901a\u8fc7\u719f\u6089\u7684\u80cc\u666f\u8bc6\u522b\u672c\u5730\u54c1\u724c\u3002Biti\u2019s Hunter 2019 \u6848\u4f8b\uff1a\u897f\u8d21\u8857\u9053\u7684\u5b9e\u62cd\u7167\u7247\u6bd4\u6444\u5f71\u68da\u62cd\u6444\u7684\u4e92\u52a8\u91cf\u589e\u52a0\u4e86 5 \u500d\u3002.<\/p>\n<p>\u6839\u636e\u5c3c\u5c14\u68ee\u8d8a\u5357\u7ad9\u7684\u6570\u636e\uff0c\u771f\u5b9e\u5185\u5bb9\u5728\u672c\u5730\u5e02\u573a\u53ef\u589e\u52a0 40% \u7684\u4fe1\u4efb\u5ea6\u3002.<\/p>\n<h3>\u6807\u9898\u548c CTA \u4e0d\u7b26\u5408\u5fc3\u7406<\/h3>\n<p>\u201c\u7acb\u5373\u8d2d\u4e70\u201d \u7684\u6548\u679c\u4e0d\u5982 \u201c\u7acb\u5373\u9886\u53d6\u4f18\u60e0\u201d\u3002Lazada 11.11 \u6848\u4f8b\uff1a\u8d8a\u5357\u5316\u884c\u52a8\u547c\u5401\uff08CTA\uff09\u4f7f\u70b9\u51fb\u91cf\u589e\u52a0\u4e86 28%\u3002.<\/p>\n<h3>\u521b\u610f\u4f18\u5316\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u6d4b\u8bd5 4 \u79cd\u7c7b\u578b\uff1a\u8f6e\u64ad\u300115 \u79d2\u89c6\u9891\u3001\u5355\u56fe\u3001\u96c6\u5408<\/li>\n<li>\u6807\u9898\u5c11\u4e8e 5 \u4e2a\u5b57\uff0c\u5305\u542b\u5177\u4f53\u76ca\u5904<\/li>\n<li>\u6b63\u6587 &lt; 100 \u4e2a\u5b57\u7b26\uff0c\u5f15\u5bfc\u95ee\u9898 \u2192 \u89e3\u51b3\u65b9\u6848<\/li>\n<li>CTA \u6309\u94ae\uff1a\u201c\u7acb\u5373\u8d2d\u4e70\u201d \u800c\u975e \u201c\u4e86\u89e3\u66f4\u591a\u201d<\/li>\n<li>\u5e26\u6709\u8d8a\u5357\u8bed\u6587\u5b57\u53e0\u52a0\u7684\u89c6\u9891<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1621596520734-9ab8d3a868a4.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 4\uff1a\u672a\u6b63\u786e\u8bbe\u7f6e Attribution Window<\/h2>\n<h3>\u9ed8\u8ba4 7 \u5929\u70b9\u51fb\u5bfc\u81f4 ROAS \u8bef\u5224<\/h3>\n<p>\u8d8a\u5357\u5ba2\u6237\u901a\u5e38\u5728\u8d2d\u4e70\u524d\u8fdb\u884c 14-28 \u5929\u7684\u7814\u7a76\u3002Mobile World (The Gioi Di Dong) \u6848\u4f8b\uff1a\u5207\u6362\u5230 28 \u5929\u67e5\u770b\u4f7f\u62a5\u544a\u7684 ROAS \u589e\u52a0\u4e86 180%\u3002.<\/p>\n<p>Facebook \u9ed8\u8ba4\u7684 7 \u5929\u70b9\u51fb\u9002\u7528\u4e8e\u7f8e\u82f1\uff0c\u4f46\u4e0d\u9002\u7528\u4e8e\u8d8a\u5357\u3002.<\/p>\n<h3>\u5ffd\u7565\u8de8\u8bbe\u5907\u8ddf\u8e2a<\/h3>\n<p>60% \u7684\u5ba2\u6237\u5728\u624b\u673a\u4e0a\u67e5\u770b\uff0c\u5728\u7535\u8111\u4e0a\u8d2d\u4e70\u3002\u6839\u636e FPT Shop 2023 \u6848\u4f8b\uff0c\u4e0d\u5f00\u542f Cookie \u4e0b\u8de8\u8bbe\u5907\u8ffd\u8e2a\u4f1a\u5bfc\u81f4\u4e22\u5931 35% \u7684\u8f6c\u5316\u3002.<\/p>\n<h3>\u5f52\u56e0\u914d\u7f6e\u68c0\u67e5\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u4e3a\u7535\u5b50\u5546\u52a1\u9009\u62e9 28 \u5929\u70b9\u51fb + 1 \u5929\u67e5\u770b<\/li>\n<li>\u5728\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u4e2d\u5f00\u542f\u8de8\u8bbe\u5907\u8ffd\u8e2a<\/li>\n<li>\u6bd4\u8f83\u4e0d\u540c\u5f52\u56e0\u7a97\u53e3\u4e4b\u95f4\u7684 ROAS<\/li>\n<li>\u5982\u679c ROAS &lt; 1.5\uff0c\u5219\u7acb\u5373\u68c0\u67e5\u5f52\u56e0<\/li>\n<li>\u4f7f\u7528 UTM \u8861\u91cf\u591a\u70b9\u5f52\u56e0<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1659026968411-b018a8789052.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 5\uff1a\u7f29\u653e\u9519\u8bef \u2013 \u9884\u7b97\u7a81\u7136\u589e\u52a0<\/h2>\n<h3>\u5ffd\u7565 20% \u89c4\u5219<\/h3>\n<p>\u6bcf\u5929\u589e\u52a0\u9884\u7b97 &gt; 20% \u4f1a\u5bfc\u81f4 Facebook \u91cd\u7f6e\u5b66\u4e60\u671f\u3002Guardian Vietnam \u6848\u4f8b\uff1a\u6bcf\u5929\u6269\u5c55 15%\uff0c\u8fde\u7eed 45 \u5929\u4fdd\u6301\u6bcf\u5355\u6210\u672c\uff08CPA\uff09\u7a33\u5b9a\u3002.<\/p>\n<h3>\u590d\u5236\u5e7f\u544a\u96c6\u800c\u975e\u7f29\u653e\u83b7\u80dc\u5e7f\u544a<\/h3>\n<p>Meta \u5efa\u8bae\u8fdb\u884c\u6c34\u5e73\u6269\u5c55\uff08\u589e\u52a0\u9884\u7b97\uff09\u800c\u975e\u590d\u5236\u3002Senka \u62a4\u80a4\u54c1\u6848\u4f8b\uff1a\u589e\u52a0\u9884\u7b97\u4f7f ROAS \u63d0\u9ad8 10%\uff0c\u800c\u590d\u5236\u5219\u964d\u4f4e 25%\u3002.<\/p>\n<h3>\u7f29\u653e\u65b9\u6cd5\u6bd4\u8f83\u8868\uff1a<\/h3>\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u65b9\u6cd5<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u98ce\u9669<\/th>\n<th>\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u5929\u589e\u52a0 50% \u9884\u7b97<\/td>\n<td>\u5feb<\/td>\n<td>\u5b66\u4e60\u671f\u91cd\u7f6e\uff0cCPA \u98d9\u5347<\/td>\n<td>\u907f\u514d<\/td>\n<\/tr>\n<tr>\n<td>20% \u89c4\u5219 (Meta)<\/td>\n<td>\u6700\u7a33\u5b9a<\/td>\n<td>\u7f13\u6162\u7f29\u653e<\/td>\n<td>\u6708\u9884\u7b97 &gt; 5000 \u4e07<\/td>\n<\/tr>\n<tr>\n<td>\u590d\u5236\u5e7f\u544a\u7ec4<\/td>\n<td>\u6613\u4e8e\u64cd\u4f5c<\/td>\n<td>\u53d7\u4f17\u91cd\u53e0 70%<\/td>\n<td>\u4ec5\u7528\u4e8e\u5c0f\u89c4\u6a21\u6d4b\u8bd5<\/td>\n<\/tr>\n<tr>\n<td>\u6269\u5927\u53d7\u4f17<\/td>\n<td>\u65b0\u8986\u76d6\u9762<\/td>\n<td>\u8d28\u91cf\u5f97\u5206\u4e0b\u964d<\/td>\n<li>\u7c7b\u4f3c\u53d7\u4f17\u6269\u5c55<\/li>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/photo-1761811144123-98b7202541b4.jpg\" alt=\"\" title=\"\"><\/p>\n<h2>\u9519\u8bef 6\uff1a\u5ffd\u7565 iOS 14+ \u8ddf\u8e2a\u9650\u5236<\/h2>\n<h3>\u672a\u6b63\u786e\u5b89\u88c5 SKAdNetwork<\/h3>\n<p>\u81ea 2021 \u5e74\u8d77\uff0ciOS 14+ \u4ec5\u62a5\u544a 50% \u7684\u8f6c\u5316\u3002\u8054\u5408\u5229\u534e\u8d8a\u5357\u6848\u4f8b\uff1a\u5b89\u88c5 SKAN \u4f7f\u5f52\u56e0\u51c6\u786e\u6027\u63d0\u9ad8 65%\u3002.<\/p>\n<blockquote><p><em>\u201ciOS 14+ \u5bfc\u81f4\u4e1c\u5357\u4e9a\u62a5\u544a\u7684 ROAS \u964d\u4f4e\u4e86 30-50%\u201d \u2013 Facebook \u5b98\u65b9\u5546\u52a1\u535a\u5ba2 2023\u3002.<\/em><\/p><\/blockquote>\n<h3>\u8fc7\u5ea6\u4f9d\u8d56 web pixel<\/h3>\n<p>\u4ec5 35% \u7684 iOS \u7528\u6237\u6709\u5b8c\u6574\u7684\u7f51\u9875\u8def\u5f84\u3002\u6839\u636e Meta \u7684\u5efa\u8bae\uff0c\u9700\u8981\u8865\u5145\u670d\u52a1\u7aef API\u3002.<\/p>\n<h3>\u9632 iOS \u6570\u636e\u4e22\u5931\u68c0\u67e5\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u81ea 2022 \u5e74\u8d77\u4e3a\u6240\u6709\u6d3b\u52a8\u5b89\u88c5 SKAdNetwork<\/li>\n<li>\u5f00\u542f\u5168\u4e8b\u4ef6\u8861\u91cf\uff0c\u4f18\u5148\u8003\u8651\u8d2d\u4e70<\/li>\n<li>\u4f7f\u7528 CAPI \u6d4b\u8bd5\u670d\u52a1\u7aef\u8ffd\u8e2a<\/li>\n<li>\u76d1\u63a7 iOS \u4e0e\u5b89\u5353\u7684 ROAS \u5dee\u5f02<\/li>\n<li>\u5982\u679c iOS CPA \u9ad8\u51fa 2 \u500d \u2192 \u7acb\u5373\u68c0\u67e5<\/li>\n<\/ul>\n<h2>\u9519\u8bef 7\uff1a\u6ca1\u6709\u7cfb\u7edf\u5316\u7684 retargeting<\/h2>\n<h3>\u5ffd\u7565\u5f03\u8d2d\u8005\uff08\u88ab\u9057\u5f03\u7684\u8d2d\u7269\u8f66\uff09<\/h3>\n<p>\u8d8a\u5357 75% \u7684\u8d2d\u7269\u8f66\u88ab\u9057\u5f03\u3002Tiki \u6848\u4f8b\uff1a\u5728\u524d 72 \u5c0f\u65f6\u5185\u9488\u5bf9\u8d2d\u7269\u8f66\u8fdb\u884c\u518d\u8425\u9500\uff0c\u6062\u590d\u7387\u63d0\u9ad8\u4e86 22%\u3002.<\/p>\n<h3>\u518d\u8425\u9500\u65f6\u95f4\u8303\u56f4\u8fc7\u5e7f<\/h3>\n<p>\u8d85\u8fc7 7 \u5929\u7684\u5185\u5bb9\u6d4f\u89c8\u518d\u8425\u9500\u6548\u679c\u8f83\u4f4e\u3002Shopee \u6848\u4f8b\uff1a\u8d2d\u7269\u8f66 1-3 \u5929\uff0c\u5185\u5bb9\u6d4f\u89c8 7 \u5929\u3002.<\/p>\n<h3>\u5efa\u7acb\u518d\u8425\u9500\u6f0f\u6597\u6e05\u5355\uff1a<\/h3>\n<ul>\n<li>\u5f03\u8d2d\u8005\uff1a1-72 \u5c0f\u65f6\uff0c8-9 \u6298\u4f18\u60e0<\/li>\n<li>\u52a0\u5165\u8d2d\u7269\u8f66\uff1a1-7 \u5929\uff0c\u514d\u8fd0\u8d39<\/li>\n<li>\u6d4f\u89c8\u5185\u5bb9\uff1a1-3 \u5929\uff0c\u793e\u4ea4\u8bc1\u660e<\/li>\n<li>\u65e2\u5f80\u8d2d\u4e70\u8005\uff1a30-90 \u5929\uff0c\u5fe0\u8bda\u5ea6\u4f18\u60e0<\/li>\n<li>\u8bbe\u7f6e\u9891\u6b21\u4e0a\u9650\u4e3a\u6bcf\u5468 3-5 \u6b21<\/li>\n<\/ul>\n<h2>\u7ed3\u8bba\uff1a\u7acb\u5373\u5f00\u59cb\u7684 Facebook Ads \u68c0\u67e5\u4e09\u6b65\u6846\u67b6<\/h2>\n<p>1. \u5ba1\u8ba1\u5f52\u56e0 + \u5b9a\u4f4d\uff08\u4f7f\u7528\u4e0a\u8ff0\u6e05\u5355\uff09\u30022. \u6bcf\u5468\u6d4b\u8bd5 3 \u4e2a\u65b0\u521b\u610f\u30023. \u4ec5\u5728 ROAS \u7a33\u5b9a 7 \u5929\u540e\u8fdb\u884c\u6269\u5c55\u3002.<\/p>\n<p>\u6548\u679c\u7a0b\u5ea6\u53d6\u51b3\u4e8e\u884c\u4e1a\u3001\u9884\u7b97\u89c4\u6a21\u548c\u6267\u884c\u8d28\u91cf\u3002\u670d\u88c5\u7535\u5546\u6bd4 B2B \u670d\u52a1\u66f4\u5bb9\u6613\u6269\u5c55\u3002\u5173\u6ce8 Meta Advantage+ \u6d3b\u52a8\u4f5c\u4e3a\u5f53\u524d\u7684\u66ff\u4ee3\u65b9\u6848\u3002.<\/p>\n<p>\u4ece\u4eca\u5929\u8d77\u68c0\u67e5\u4e00\u4e2a\u60a8\u6b63\u5728\u72af\u7684\u9519\u8bef\u5f00\u59cb\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n t\u00edch 7 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn doanh nghi\u1ec7p SMEs Vi\u1ec7t Nam l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch Facebook Ads. H\u1ecdc c\u00e1ch tr\u00e1nh v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean case th\u1ef1c t\u1ebf t\u1eeb 2017-2024.<\/p>","protected":false},"author":0,"featured_media":35580,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,1662,1712],"tags":[],"class_list":["post-35579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook-ads","category-toi-uu-quang-cao"],"acf":[],"rankmath_keywords":{"primary":"qu\u1ea3ng c\u00e1o Facebook Ads, sai l\u1ea7m Facebook Ads, t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam, ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3, ROAS Facebook Ads","secondary":["sai l\u1ea7m Facebook Ads","t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam","ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3","ROAS Facebook Ads"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"qu\u1ea3ng c\u00e1o Facebook Ads, sai l\u1ea7m Facebook Ads, t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam, ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3, ROAS Facebook Ads","seo_keywords":{"primary":"qu\u1ea3ng c\u00e1o Facebook Ads, sai l\u1ea7m Facebook Ads, t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam, ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3, ROAS Facebook Ads","secondary":["sai l\u1ea7m Facebook Ads","t\u1ed1i \u01b0u Facebook Ads Vi\u1ec7t Nam","ch\u1ea1y ads Facebook hi\u1ec7u qu\u1ea3","ROAS Facebook Ads"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=35579"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/35580"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=35579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=35579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=35579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}