{"id":35415,"date":"2025-12-26T11:42:03","date_gmt":"2025-12-26T04:42:03","guid":{"rendered":"https:\/\/dps.media\/?p=35415"},"modified":"2025-12-26T12:52:04","modified_gmt":"2025-12-26T05:52:04","slug":"cap-nhat-dieu-khoan-su-dung-zalo-nhung-thay-doi-quan-trong","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/cap-nhat-dieu-khoan-su-dung-zalo-nhung-thay-doi-quan-trong\/","title":{"rendered":"\u66f4\u65b0 Zalo \u4f7f\u7528\u6761\u6b3e \u2013 \u91cd\u8981\u53d8\u66f4"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-1024x572.png\" alt=\"\" class=\"wp-image-35421\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-1024x572.png 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-300x167.png 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-768x429.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-1536x858.png 1536w, https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-2048x1143.png 2048w, https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-18x10.png 18w, https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-754x421.png 754w, https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/image-13-356x199.png 356w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption><\/figcaption><\/figure><p>Zalo\u521a\u521a\u91c7\u53d6\u4e86\u4e00\u4e2a\u91cd\u8981\u6b65\u9aa4\u6765\u6807\u51c6\u5316\u5e73\u53f0\uff0c\u901a\u8fc7\u66f4\u65b0 <strong>\u670d\u52a1\u4f7f\u7528\u534f\u8bae\u7248\u672cv2<\/strong>. \u3002\u5bf9\u4e8e\u5728\u6b64\u751f\u6001\u7cfb\u7edf\u4e2d\u8fd0\u8425\u7684\u8425\u9500\u4eba\u5458\u548c\u4f01\u4e1a\u4e3b\u6765\u8bf4\uff0c\u6e05\u695a\u4e86\u89e3\u6cd5\u5f8b\u53d8\u66f4\u4e0d\u4ec5\u6709\u52a9\u4e8e\u9075\u5b88\u89c4\u5b9a\uff0c\u8fd8\u80fd\u5f00\u8f9f\u63a5\u89e6\u65b0\u5ba2\u6237\u7684\u673a\u4f1a\u3002.<\/p><p><strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"668\">DPS.MEDIA<\/a><\/strong> \u8bf7\u603b\u7ed3\u6838\u5fc3\u8981\u70b9\u5e76\u5206\u6790\u5b83\u4eec\u5bf9\u5e02\u573a\u7684\u5f71\u54cd\u3002.<\/p><p>1. Zalo ID \u7684\u51fa\u73b0 \u2014\u2014 \u96c6\u4e2d\u8eab\u4efd\u8bc6\u522b\u7684 \u201c\u94a5\u5319\u201d<\/p><p>\u6700\u5177\u57fa\u7840\u6027\u7684\u53d8\u66f4\u5728\u4e8e <strong>v2<\/strong> \u5c31\u662f\u5f15\u5165 <strong>Zalo ID<\/strong> \u2013 \u7531Zalo Platforms\u6709\u9650\u8d23\u4efb\u516c\u53f8\u63d0\u4f9b\u7684\u79d1\u6280\u89e3\u51b3\u65b9\u6848\u3002.<\/p><p>\u2022 <strong>\u53d8\u66f4\u5185\u5bb9\uff1a<\/strong> \u867d\u7136 <strong>v1<\/strong> \u4ec5\u4e13\u6ce8\u4e8eVNG\u8d26\u6237\uff0c, <strong>v2<\/strong> \u89c4\u5b9a\u7528\u6237\u5c06\u8f6c\u5411\u4f7f\u7528Zalo ID\u8d26\u6237\u8bbf\u95ee\u670d\u52a1\uff0c\u4ee5\u589e\u5f3a\u5b89\u5168\u5e76\u786e\u4fdd\u8de8\u670d\u52a1\u8fde\u7eed\u6027\u3002VNG\u4e0eZalo Platforms\u4e4b\u95f4\u7684\u6570\u636e\u5171\u4eab\u662f\u5b9e\u73b0\u6b64\u96c6\u6210\u7684\u5fc5\u5907\u6761\u4ef6\u3002.<\/p><p>\u2022 <strong>\u8425\u9500\u5f71\u54cd\uff1a<\/strong> \u96c6\u4e2d\u8eab\u4efd\u8bc6\u522b\u6709\u52a9\u4e8e\u4f01\u4e1a\u5728\u5ba2\u6237\u901a\u8fc7\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u4e0d\u540c\u670d\u52a1\u65f6\uff0c\u66f4\u51c6\u786e\u5730\u8ddf\u8e2a\u5176\u5ba2\u6237\u65c5\u7a0b (Customer Journey)\u3002\u8fd9\u662f\u7528\u4e8e \u201cCRM\u201d \u6216\u96c6\u6210\u670d\u52a1\u7684 '\u9ec4\u91d1' \u6570\u636e\u3002 <strong>CRM<\/strong> \u548c\u4f18\u5316\u8f6c\u5316\u7387\u7684\u91d1\u6570\u636e\u3002.<\/p><p>2. \u6269\u5c55\u751f\u6001\u7cfb\u7edf\u548c\u96c6\u6210\u5408\u4f5c\u4f19\u4f34<\/p><p><strong>v2<\/strong> \u5df2\u6269\u5c55Zalo\u7684\u5b9a\u4e49\uff0c\u4e0d\u518d\u5c40\u9650\u4e8eVNG\u7684\u4ea7\u54c1\u5982\u5728 <strong>v1<\/strong>.<\/p><p>\u2022 <strong>\u53d8\u66f4\u5185\u5bb9\uff1a<\/strong> Zalo\u73b0\u5728\u88ab\u5b9a\u4e49\u4e3a\u4e00\u4e2a\u751f\u6001\u7cfb\u7edf\uff0c\u5141\u8bb8\u96c6\u6210\u6765\u81ea <strong>\u7b2c\u4e09\u65b9\u4f19\u4f34<\/strong>.<\/p><p>\u2022 <strong>\u8425\u9500\u5f71\u54cd\uff1a<\/strong> \u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u8fd9\u4e3a\u4f01\u4e1a\u5f00\u53d1 <strong>Zalo Mini App<\/strong> \u5728 Zalo \u5e73\u53f0\u4e0a\uff0c\u54c1\u724c\u4e4b\u95f4\u7684 \u201c\u63e1\u624b\u201d \u534f\u4f5c\u53d8\u5f97\u66f4\u52a0\u6b63\u5f0f\uff0c\u5e76\u53d7\u5230\u66f4\u660e\u786e\u7684\u6cd5\u5f8b\u4fdd\u62a4\u3002.<\/p><p>3. \u4e2a\u6027\u5316\u4e0e\u4e3b\u52a8\u66f4\u65b0\u529f\u80fd\u6743\u5229<\/p><p>\u4e24\u4e2a\u7248\u672c\u90fd\u5f3a\u8c03\u4e3a\u5e7f\u544a\u6536\u96c6\u6570\u636e\uff0c\u4f46 <strong>v2<\/strong> \u660e\u786e\u4e86\u5f00\u53d1\u8005\u5728\u670d\u52a1\u6539\u8fdb\u4e2d\u7684\u6743\u5229\u3002.<\/p><p>\u2022 <strong>\u53d8\u66f4\u5185\u5bb9\uff1a<\/strong> <strong>v2<\/strong> \u8865\u5145\u89c4\u5b9aVNG\u6709\u6743\u6839\u636e\u8ba1\u5212\u4e3b\u52a8\u5347\u7ea7\u3001\u6dfb\u52a0\u6216\u5220\u9664\u529f\u80fd\uff0c\u800c\u65e0\u9700\u7528\u6237\u4e8b\u5148\u540c\u610f\u3002\u5904\u7406\u6570\u636e\u4ee5\u63a8\u8350\u4e2a\u6027\u5316\u5185\u5bb9\u4ecd\u662f\u91cd\u70b9\u3002.<\/p><p>\u2022 <strong>\u8425\u9500\u5f71\u54cd\uff1a<\/strong> \u4f01\u4e1a\u9700\u8981\u505a\u597d\u51c6\u5907\uff0c\u5feb\u901f\u9002\u5e94 Zalo \u53ef\u80fd\u968f\u65f6 \u201c\u63a8\u51fa\u201d \u7684\u65b0\u8425\u9500\u529f\u80fd\uff08\u5982\u65b0\u5e7f\u544a\u683c\u5f0f\u3001AI \u804a\u5929\u673a\u5668\u4eba\u7b49\uff09\u3002\u5e7f\u544a\u5c06\u65e5\u76ca\u8d8b\u5411\u4e8e\u9690\u79c1\u5316\u548c\u6df1\u5ea6\u7684\u4e2a\u6027\u5316\u3002.<\/p><p>4. \u53d8\u66f4\u4e2a\u4eba\u6570\u636e\u6743\u5229\u5904\u7406\u671f\u9650<\/p><p>\u2022 <strong>\u53d8\u66f4\u5185\u5bb9\uff1a<\/strong> <strong>v1<\/strong> \u89c4\u5b9a\u4e86\u786c\u6027\u65f6\u95f4\u8282\u70b9\u4e3a <strong>72 \u5c0f\u65f6<\/strong> \u4ee5\u5904\u7406\u7528\u6237\u5173\u4e8e\u5220\u9664\u3001\u4fee\u6539\u6216\u63d0\u4f9b\u6570\u636e\u7684\u8bf7\u6c42\u3002Sang <strong>v2<\/strong>, \u8be5\u65f6\u95f4\u70b9\u6539\u4e3a <strong>\u201c\u5728\u6cd5\u5f8b\u89c4\u5b9a\u7684\u5408\u7406\u65f6\u95f4\u5185\u201d<\/strong>.<\/p><p>\u2022 <strong>\u8425\u9500\u5f71\u54cd\uff1a<\/strong> \u8fd9\u4e00\u53d8\u5316\u4f7f\u5f97\u5e73\u53f0\u548c\u4f7f\u7528 Zalo API \u7684\u4f01\u4e1a\u5728\u8fd0\u8425\u65b9\u9762\u66f4\u5177\u7075\u6d3b\u6027\uff0c\u4f46\u4e5f\u8981\u6c42\u5ba2\u6237\u652f\u6301\u56e2\u961f\u5fc5\u987b\u7cbe\u901a\u6cd5\u5f8b\uff0c\u4ee5\u786e\u4fdd\u5728\u56de\u590d\u5ba2\u6237\u6570\u636e\u6295\u8bc9\u65f6\u4fdd\u8bc1\u5176 \u201c\u5408\u7406\u6027\u201d\u3002.<\/p><p>5. \u5bf9 Zalo \u54c1\u724c\u4fdd\u62a4\u66f4\u4e25\u683c<\/p><p>\u2022 <strong>\u53d8\u66f4\u5185\u5bb9\uff1a<\/strong> <strong>v2<\/strong> \u4e13\u95e8 d\u00e0nh m\u1ed9t m\u1ee5c v\u1ec1 <strong>Zalo \u54c1\u724c<\/strong>, \u786e\u8ba4\u5bf9\u6240\u6709\u6e90\u4ee3\u7801\u3001\u56fe\u50cf\u548c\u76f8\u5173\u6570\u636e\u7684\u62e5\u6709\u6743\u3002.<\/p><p>\u2022 <strong>\u8425\u9500\u5f71\u54cd\uff1a<\/strong> \u5404\u4ee3\u7406\u673a\u6784\u548c\u8bbe\u8ba1\u90e8\u95e8\u5728\u4f7f\u7528 Zalo \u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u8fdb\u884c\u4f20\u64ad\u6d3b\u52a8\u65f6\u9700\u6781\u5176\u8c28\u614e\uff0c\u4ee5\u907f\u514d\u65b0\u534f\u8bae\u4e2d\u660e\u786e\u89c4\u5b9a\u7684\u77e5\u8bc6\u4ea7\u6743\u4fb5\u6743\u98ce\u9669\u3002.<\/p><div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/v1-Dieu-khoan-su-dung.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"\u5d4c\u5165 v1 \u4f7f\u7528\u6761\u6b3e\"><\/object><a id=\"wp-block-file--media-0ec1ed45-8f27-4bf2-b18d-37290d6cd192\" href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/v1-Dieu-khoan-su-dung.pdf\">v1 \u4f7f\u7528\u6761\u6b3e<\/a><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/v1-Dieu-khoan-su-dung.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-0ec1ed45-8f27-4bf2-b18d-37290d6cd192\">\u4e0b\u8f7d<\/a><\/div><div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/v2-Dieu-khoan-su-dung.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"\u5d4c\u5165 v2 \u4f7f\u7528\u6761\u6b3e\"><\/object><a id=\"wp-block-file--media-c8de3576-d6be-43c2-8fdc-0c473a2d5c7f\" href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/v2-Dieu-khoan-su-dung.pdf\">v2 \u4f7f\u7528\u6761\u6b3e<\/a><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/v2-Dieu-khoan-su-dung.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-c8de3576-d6be-43c2-8fdc-0c473a2d5c7f\">\u4e0b\u8f7d<\/a><\/div>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n         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href=\"https:\/\/dps.media\/zh\/%e8%90%a5%e9%94%80%e5%ad%a6%e7%94%9f%e9%9c%80%e8%a6%81%e5%ad%a6%e4%bb%80%e4%b9%88%e6%89%8d%e8%83%bd%e5%9c%a8%e6%95%b0%e5%ad%97%e4%bb%a3%e7%90%86%e5%85%ac%e5%8f%b8%e5%b7%a5%e4%bd%9c%ef%bc%9f%e9%80%82\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8425\u9500\u5b66\u751f\u9700\u8981\u5b66\u4e60\u4ec0\u4e48\u624d\u80fd\u5728\u6570\u5b57\u4ee3\u7406\u673a\u6784\u5de5\u4f5c\uff1fSMEs\u7684\u73b0\u5b9e\u8def\u7ebf\u56fe<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%bb%8ea%e5%88%b0z%e7%9a%84%e9%ab%98%e6%95%88%e9%a4%90%e5%8e%85%e8%90%a5%e9%94%80%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4eceA\u5230Z\u7684\u9910\u5385\u6709\u6548\u8425\u9500\u65b9\u6cd5<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a 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