{"id":35155,"date":"2025-12-23T00:01:19","date_gmt":"2025-12-22T17:01:19","guid":{"rendered":"https:\/\/dps.media\/top-6-don-vi-zalo-marketing-uy-tin-tai-viet-nam\/"},"modified":"2025-12-23T00:01:32","modified_gmt":"2025-12-22T17:01:32","slug":"top-6-zalo-marketing-don-vi-uy-tin-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/top-6-zalo-marketing-don-vi-uy-tin-tai-viet-nam\/","title":{"rendered":"\u8d8a\u5357 6 \u5927\u77e5\u540d Zalo Marketing \u673a\u6784"},"content":{"rendered":"

Zalo Marketing \u7b80\u4ecb\u53ca\u5176\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u91cd\u8981\u6027<\/h2>\n

Zalo \u76ee\u524d\u662f\u8d8a\u5357\u6700\u53d7\u6b22\u8fce\u7684\u804a\u5929\u5e73\u53f0\uff0c\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237\u8d85\u8fc7 7700 \u4e07\u3002\u6839\u636e App Annie 2023 \u5e74\u7684\u62a5\u544a\uff0cZalo \u5360\u636e\u4e86\u8d8a\u5357\u804a\u5929\u5e94\u7528\u5e02\u573a 85% \u7684\u4efd\u989d\u3002\u8fd9\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u6709\u6548\u89e6\u8fbe\u672c\u5730\u5ba2\u6237\u63d0\u4f9b\u4e86\u5de8\u5927\u673a\u4f1a\u3002.<\/p>\n

\u6839\u636e Zalo Ads Platform \u7684\u6570\u636e\uff0c2021-2023 \u5e74 Zalo \u8425\u9500\u5e02\u573a\u6bcf\u5e74\u589e\u957f 45%\u3002\u7136\u800c\uff0c\u7531\u4e8e\u7f3a\u4e4f\u900f\u660e\u4fe1\u606f\uff0c\u4f01\u4e1a\u5728\u9009\u62e9\u5408\u9002\u5408\u4f5c\u4f19\u4f34\u65f6\u7ecf\u5e38\u9047\u5230\u56f0\u96be\u3002\u672c\u6587\u57fa\u4e8e\u5177\u4f53\u6807\u51c6\u5206\u6790\u4e86 6 \u5bb6\u673a\u6784\uff0c\u65e8\u5728\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u505a\u51fa\u6b63\u786e\u51b3\u7b56\u3002.<\/p>\n

\u6211\u4eec\u5c06\u63a2\u8ba8\u5b9e\u8df5\u7ecf\u9a8c\u3001\u53ef\u8861\u91cf\u7684\u6848\u4f8b\u7814\u7a76\u548c\u5ba2\u89c2\u7684\u5bf9\u6bd4\u8868\u3002\u76ee\u6807\u662f\u63d0\u4f9b\u8bc4\u4f30\u6846\u67b6\uff0c\u5e2e\u52a9\u4f01\u4e1a\u89c4\u907f\u5e38\u89c1\u98ce\u9669\u3002.<\/p>\n

2023-2024\u5e74 Zalo \u8425\u9500\u589e\u957f\u7edf\u8ba1<\/h3>\n

\u6839\u636e Zalo Ads Report Q4\/2023\uff0cZalo \u5e7f\u544a\u6536\u5165\u540c\u6bd4\u589e\u957f\u4e86 52%\uff0c\u6d3b\u8dc3\u4f01\u4e1a OA \u589e\u957f\u4e86 38%\u3002.<\/p><\/blockquote>\n

\u4e2d\u5c0f\u4f01\u4e1a\u5360\u8be5\u5e73\u53f0\u4e0a\u65b0\u5ba2\u6237\u7684 62%\u3002.<\/p>\n

\u663e\u8457\u7684\u8d8b\u52bf\u662f\u7531\u4e8e\u7b97\u6cd5\u53d8\u5316\u548c\u672c\u5730\u5316\u9700\u6c42\uff0c\u4ece Facebook \u8f6c\u5411 Zalo\u3002\u96f6\u552e\u4f01\u4e1a\u62a5\u544a\u79f0\uff0c\u4e0e\u4f20\u7edf\u7c89\u4e1d\u4e13\u9875\u76f8\u6bd4\uff0c\u4f7f\u7528 Zalo OA \u7684\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 28%\u3002.<\/p>\n

\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u4e13\u4e1a Zalo \u8425\u9500\u5408\u4f5c\u4f19\u4f34\u7684\u539f\u56e0<\/h3>\n

\u8bb8\u591a\u81ea\u884c\u6295\u653e\u5e7f\u544a\u7cfb\u5217\u7684\u4f01\u4e1a\u9762\u4e34\u9884\u7b97\u4f18\u5316\u548c\u653f\u7b56\u5408\u89c4\u95ee\u9898\u3002\u901a\u8fc7\u5b9e\u6218\u7ecf\u9a8c\uff0c\u4fe1\u8a89\u826f\u597d\u7684\u5408\u4f5c\u4f19\u4f34\u53ef\u5e2e\u52a9\u964d\u4f4e 25-35% \u7684\u83b7\u5ba2\u6210\u672c\u3002\u4ed6\u4eec\u4e5f\u80fd\u5feb\u901f\u66f4\u65b0\u6700\u65b0\u7b97\u6cd5\u3002.<\/p>\n

\u666e\u904d\u7684\u95ee\u9898\u662f\u7531\u4e8e\u5783\u573e\u5185\u5bb9\u5bfc\u81f4 OA \u5c4f\u853d\u7387\u9ad8\u3002\u4e13\u4e1a\u4ee3\u7406\u5546\u77e5\u9053\u5982\u4f55\u901a\u8fc7\u4fdd\u6301 80% \u4ee5\u4e0a\u53d7\u4f17\u7559\u5b58\u7387\u7684\u65b9\u5f0f\uff0c\u5b9e\u73b0\u6d3b\u52a8\u7684\u6301\u7eed\u89c4\u6a21\u5316\u3002.<\/p>\n

    \n
  • \u8bc4\u4f30\u6bcf\u5bb6\u4ee3\u7406\u673a\u6784\u6240\u9700\u7684\u6700\u4f4e\u9884\u7b97<\/li>\n
  • \u68c0\u67e5\u6709\u5177\u4f53\u6d4b\u91cf\u6570\u636e\u7684\u6848\u4f8b\u7814\u7a76<\/li>\n
  • \u9a8c\u8bc1\u8425\u4e1a\u6267\u7167\u548c\u660e\u786e\u7684\u5408\u540c<\/li>\n
  • \u6bd4\u8f83 3-5 \u4e2a\u7c7b\u4f3c\u5ba2\u6237\u7684\u5e73\u5747 ROI<\/li>\n
  • \u5982\u679c\u9700\u8981\u5feb\u901f\u6269\u5c55\uff0c\u4f18\u5148\u9009\u62e9\u5728\u80e1\u5fd7\u660e\u5e02\/\u6cb3\u5185\u6709\u9a7b\u573a\u56e2\u961f\u7684\u4ee3\u7406\u5546<\/li>\n<\/ul>\n

    \"\"<\/p>\n

    \u8bc4\u4f30\u4fe1\u8a89\u826f\u597d\u7684 Zalo \u8425\u9500\u5355\u4f4d\u7684\u6807\u51c6<\/h2>\n

    Framework \u0111\u00e1nh gi\u00e1 g\u1ed3m 5 ti\u00eau ch\u00ed tr\u1ecdng s\u1ed1: Kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn (30%), Case study \u0111o l\u01b0\u1eddng (25%), \u0110\u1ed9i ng\u0169 chuy\u00ean m\u00f4n (20%), Minh b\u1ea1ch b\u00e1o c\u00e1o (15%), H\u1ed7 tr\u1ee3 h\u1eadu m\u00e3i (10%). Ti\u00eau ch\u00ed n\u00e0y d\u1ef1a tr\u00ean kinh nghi\u1ec7m ph\u1ee5c v\u1ee5 5.400 SMEs t\u1eeb 2017 t\u1ea1i DPS.MEDIA.<\/p>\n

    \u91cd\u8981\u6d1e\u5bdf\uff1a\u4ec5\u516c\u5e03\u6210\u529f\u6848\u4f8b\u7684\u4ee3\u7406\u673a\u6784\u901a\u5e38\u9690\u85cf\u4e86 60-70% \u7684\u5931\u8d25\u7387\u3002\u4f01\u4e1a\u9700\u8981\u8981\u6c42\u4ece awareness \u5230 retention \u7684\u5168\u6f0f\u6597\u6307\u6807 (full funnel metrics)\u3002.<\/p>\n

    1. \u5b9e\u6218\u7ecf\u9a8c\u548c\u4ece\u4e1a\u5e74\u9650<\/h3>\n

    \u81ea 2018 \u5e74\u8d77\u8fd0\u8425\u7684 Agency \u5177\u6709\u6df1\u5165\u4e86\u89e3 Zalo Ads \u6f14\u53d8\u7684\u4f18\u52bf\uff0c\u4ece\u57fa\u7840\u7684 Official Account \u5230 2024 \u5e74\u7684 Zalo OA Shopping\u3002\u4ed6\u4eec\u7ecf\u5386\u4e86 3 \u6b21\u91cd\u5927\u7b97\u6cd5\u66f4\u65b0\uff082020 \u5e74\u30012022 \u5e74\u30012024 \u5e74\uff09\u3002.<\/p>\n

    \u5177\u4f53\u793a\u4f8b\uff1a\u8bb8\u591a\u5355\u4f4d\u57282019\u5e74\u4eceZalo Post Ads\u5f00\u59cb\uff0c\u5e76\u57282023\u5e74\u6269\u5c55\u5230Mini App\u96c6\u6210\u3002\u8fd9\u4e00\u7ecf\u9a8c\u6709\u52a9\u4e8e\u5c06\u5ba2\u6237LTV\u4f18\u5316\u63d0\u9ad840%\u4ee5\u4e0a\u3002.<\/p>\n

    2. \u5177\u6709\u5177\u4f53\u8861\u91cf\u6570\u636e\u7684\u6848\u4f8b\u7814\u7a76<\/h3>\n

    \u6743\u5a01\u7684\u6848\u4f8b\u7814\u7a76\u5fc5\u987b\u6709\u660e\u786e\u7684 timeframe\u3001\u5177\u4f53\u7684 challenge \u548c\u53ef\u8861\u91cf\u7684 KPI\u3002\u4f8b\u5982\uff1a\u201c2023\u5e746\u6708\u81f38\u6708\uff0c\u4ee5 1.5 \u4ebf\u8d8a\u5357\u76fe\u7684\u9884\u7b97\u4e3a\u67d0\u65f6\u88c5\u5e97\u63d0\u5347\u4e86 245% \u7684\u9500\u552e\u989d\u201d\u3002.<\/p>\n

    \u5b9e\u9645\u6848\u4f8b\u7814\u7a76\uff1a<\/strong> ABC \u5316\u5986\u54c1\u5e97\u81ea 2023 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d77\u4e0e X \u673a\u6784\u5408\u4f5c\uff0c\u9762\u4e34\u7684\u6311\u6218\u662f\u6210\u4ea4\u7387\u4f4e\u81f3 1.21%\u3002\u7ed3\u679c\uff1aROAS 4.8 \u500d\uff0c\u83b7\u5f97 12,500 \u6761\u7ebf\u7d22\uff0c\u9650\u5236\u56e0\u7d20\u662f 10 \u6708\u4efd\u7684\u9ad8\u5cf0\u671f\u3002.<\/p>\n\n\n\n\n\n\n\n\n
    \u6807\u51c6<\/th>\n\u4f18\u79c0\u7684\u4ee3\u7406\u673a\u6784<\/th>\n\u4e2d\u578b\u4ee3\u7406\u673a\u6784<\/th>\n<\/tr>\n<\/thead>\n
    \u8be6\u7ec6\u6848\u4f8b\u7814\u7a76<\/td>\n\u6709\u660e\u786e\u7684 timeframe + KPI<\/td>\n\u4ec5\u6536\u5165\u622a\u56fe<\/td>\n<\/tr>\n
    \u516c\u5f00\u6848\u4f8b\u6570\u91cf<\/td>\n10+ \u4e2a\u4e0d\u540c\u884c\u4e1a<\/td>\n1-2 \u4e2a\u96f6\u661f\u6848\u4f8b<\/td>\n<\/tr>\n
    \u5168\u6f0f\u6597\u8861\u91cf<\/td>\n\u610f\u8bc6 \u2192 \u7559\u5b58<\/td>\n\u4ec5\u9650\u70b9\u51fb\/\u5c55\u793a<\/td>\n<\/tr>\n
    \u5ba2\u6237\u8bc1\u8a00<\/td>\n\u89c6\u9891 + \u6570\u636e<\/td>\n\u4ec5\u9650\u6587\u5b57\u8bc1\u8a00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u8bc4\u4f30\u6848\u4f8b\u7814\u7a76\u6e05\u5355<\/h3>\n
      \n
    1. \u9a8c\u8bc1\u6d3b\u52a8\u65f6\u95f4\u8303\u56f4 (\u81f3\u5c11 30 \u5929)<\/li>\n
    2. \u68c0\u67e5\u6311\u6218\u662f\u5426\u4e0e\u5546\u4e1a\u6a21\u5f0f\u76f8\u4f3c<\/li>\n
    3. \u8bf7\u6c42\u5b8c\u6574\u62a5\u544a\uff1acost per acquisition, LTV, churn rate<\/li>\n
    4. \u8bc4\u4f30\u7ea6\u675f\u662f\u5426 realistic<\/li>\n
    5. \u5c06 ROAS \u4e0e 3-5x \u7684\u884c\u4e1a\u57fa\u51c6\u8fdb\u884c\u6bd4\u8f83<\/li>\n<\/ol>\n

      \"\"<\/p>\n

      2024 \u5e74 6 \u5bb6\u9876\u5c16 Zalo \u8425\u9500\u670d\u52a1\u5546<\/h2>\n

      \u6392\u540d\u57fa\u4e8e\u8bc4\u4f30\u6846\u67b6\u7684\u603b\u5206\uff0c\u6570\u636e\u6765\u81ea 2024 \u5e74 1 \u6708\u81f3 6 \u6708\u7684 150 \u591a\u4efd\u4e2d\u5c0f\u4f01\u4e1a\u8bc4\u4ef7\u3002\u6bcf\u5bb6\u673a\u6784\u90fd\u6709\u5177\u4f53\u7684 strengths \u548c limitations\u3002.<\/p>\n

      \u6765\u81ea\u73b0\u5b9e\u7684\u6d1e\u5bdf\uff1a68% \u7684\u4e2d\u5c0f\u4f01\u4e1a\u9009\u62e9\u4ef7\u683c\u6700\u4f4e\u7684\u4ee3\u7406\u673a\u6784\u800c\u975e\u957f\u671f\u6295\u8d44\u56de\u62a5\u7387 (ROI)\uff0c\u5bfc\u81f4 6 \u4e2a\u6708\u540e\u6210\u672c\u589e\u52a0\u4e86 42%\u3002.<\/p>\n

      1. DPS.MEDIA \u2013 2017\u5e74\u4ee5\u6765\u7684\u8d44\u6df1\u7ecf\u9a8c<\/h3>\n

      DPS.MEDIA \u81ea 2017 \u5e74\u8d77\u4e3a 5,400 \u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u670d\u52a1\uff0c\u4e13\u6ce8\u4e8e Zalo OA \u81ea\u52a8\u5316\u548c Zalo \u8d2d\u7269\u5e7f\u544a\u3002\u6838\u5fc3\u4f18\u52bf\uff1a\u62e5\u6709 50 \u591a\u540d\u4e13\u4e1a\u4eba\u5458\u7684\u56e2\u961f\uff0c\u5b9e\u65f6\u4eea\u8868\u677f\u62a5\u544a\u3002\u6848\u4f8b\u7814\u7a76\uff1a\u51ed\u501f 2.8 \u4ebf\u8d8a\u5357\u76fe\u7684\u9884\u7b97\uff0c\u4f7f\u67d0\u9910\u996e\u8fde\u9501\u5e97 2023 \u5e74\u7b2c\u56db\u5b63\u5ea6\u7684\u8425\u6536\u589e\u957f\u4e86 320%\u3002.<\/p>\n

      \u9650\u5236\uff1a\u8981\u6c42\u6bcf\u6708\u6700\u4f4e\u9884\u7b97 1 \u4ebf\uff08100tr\/th\u00e1ng\uff09\uff0c\u9002\u5408\u89c4\u6a21\u5316\u6269\u5f20\uff08scale-up\uff09\u7684\u4f01\u4e1a\u3002\u8f83\u5c11\u5173\u6ce8 B2B \u590d\u6742\u9500\u552e\u5468\u671f\uff08complex sale cycle\uff09\u3002.<\/p>\n

      \u9002\u7528\u4e8e\u96f6\u552e\u3001\u9910\u996e (F&B)\u3001\u623f\u5730\u4ea7\u7b49\u9700\u8981\u9ad8\u7ebf\u7d22\u91cf\u7684\u884c\u4e1a\u3002.<\/p>\n

      2. CleverAds \u2013 \u4e13\u4e1a\u7684 Zalo Performance<\/h3>\n

      \u81ea2018\u5e74\u8d77\u5f00\u59cb\u8fd0\u8425\uff0c\u64c5\u957fZalo Ads\u51fa\u4ef7\u81ea\u52a8\u5316\u3002\u516c\u5f00\u6848\u4f8b\u7814\u7a76\uff1a2023\u5e7411\u6708\u65f6\u5c1a\u7535\u5546\u9886\u57dfROAS\u8fbe\u52306.2\u500d\u3002\u4f18\u52bf\uff1a\u62e5\u6709\u81ea\u4e3b\u7814\u53d1\u7684\u8ffd\u8e2a\u50cf\u7d20\uff08proprietary tracking pixel\uff09\u5de5\u5177\u3002.<\/p>\n

      \u5c40\u9650\u6027\uff1a\u56e2\u961f\u89c4\u6a21\u5c0f\uff0825\u4eba\uff09\uff0c\u96be\u4ee5\u5904\u7406\u6bcf\u6708 >5\u4ebf \u7684\u8d26\u6237\u3002\u62a5\u544a\u4e3a\u624b\u52a8\u7f16\u5199\uff0c\u800c\u975e\u5b9e\u65f6\u4eea\u8868\u677f\u3002.<\/p>\n

      3. ADPI \u2013 \u6570\u636e\u9a71\u52a8\u65b9\u6cd5<\/h3>\n

      \u81ea 2019 \u5e74\u8d77\uff0c\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u4f18\u5316 Zalo \u8425\u9500\u6d3b\u52a8\u3002\u6848\u4f8b\u7814\u7a76\uff1a2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u5728\u7ebf\u6559\u80b2\u884c\u4e1a CPA \u964d\u4f4e\u4e86 37%\u3002\u4f18\u52bf\uff1a\u5305\u542b 128 \u4e2a\u53d8\u91cf\u7684 A\/B \u6d4b\u8bd5\u6846\u67b6\u3002.<\/p>\n

      \u9650\u5236\uff1a\u6210\u672c\u6bd4\u5e02\u573a\u9ad8\u51fa 25%\uff0c\u66f4\u9002\u5408\u5927\u578b\u4f01\u4e1a\u800c\u975e\u4e2d\u5c0f\u4f01\u4e1a\u3002\u521b\u610f\u5185\u5bb9\u7f3a\u4e4f\u591a\u6837\u6027\u3002.<\/p>\n

      4. MarketingAgency.vn \u2013 Zalo \u5168\u6f0f\u6597\u8425\u9500<\/h3>\n

      2020\u5e74\u6295\u5165\u8fd0\u8425\uff0c\u64c5\u957fZalo OA\u7559\u5b58\u8425\u9500\uff08retention marketing\uff09\u3002\u6848\u4f8b\u7814\u7a76\uff1a2023\u5e74\u52a9\u529bDTC\u54c1\u724c\u63d0\u534752%\u7684\u91cd\u590d\u8d2d\u4e70\u7387\u3002\u6838\u5fc3\u4f18\u52bf\uff1aCRM\u4e0eZalo\u7684\u6df1\u5ea6\u96c6\u6210\u3002.<\/p>\n

      \u9650\u5236\uff1a\u83b7\u53d6\u6210\u672c\uff08acquisition cost\uff09\u6bd4\u57fa\u51c6\u9ad8\u51fa 18%\u3002\u6cb3\u5185\u56e2\u961f\uff0c\u5bf9\u5357\u65b9\u5ba2\u6237\u7684\u54cd\u5e94\u65f6\u95f4\uff08response time\uff09\u8f83\u6162\u3002.<\/p>\n

      5. ZaloAdsPartner Gold \u2013 Official partner<\/h3>\n

      \u81ea 2021 \u5e74\u8d77\u6210\u4e3a Zalo \u5b98\u65b9\u5408\u4f5c\u4f19\u4f34\uff0c\u4f18\u5148\u63d0\u4f9b\u653f\u7b56\u652f\u6301\u3002\u4f18\u52bf\uff1a\u5c3d\u65e9\u4f7f\u7528 beta \u529f\u80fd\uff0c\u514d\u8d39\u57f9\u8bad\u3002\u6848\u4f8b\u7814\u7a76\uff1a\u4e3a\u65c5\u6e38\u673a\u6784\u5b9e\u73b0\u6bcf\u6708 12 \u4ebf\u8d8a\u5357\u76fe\u7684\u89c4\u6a21\u3002.<\/p>\n

      \u9650\u5236\uff1a\u7f3a\u4e4f custom strategy\uff0c\u8fd0\u884c template campaign\u3002ROI \u6bd4\u72ec\u7acb agency \u4f4e 22%\u3002.<\/p>\n

      6. DigitalNext \u2013 \u65b0\u5174\u4f01\u4e1a<\/h3>\n

      2022\u5e74\u5d2d\u9732\u5934\u89d2\uff0c\u4f46\u51ed\u501f\u7f8e\u5bb9\u7ec6\u5206\u884c\u4e1a\u5feb\u901f\u589e\u957f\u3002\u6848\u4f8b\u7814\u7a76\uff1a2023\u5e7412\u6708 Zalo Shopping \u8ba2\u5355\u91cf\u8fbe 18,000\u3002\u4f18\u52bf\uff1a\u521b\u610f\u5185\u5bb9\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3002.<\/p>\n

      \u5c40\u9650\uff1a\u7ecf\u9a8c\u8f83\u77ed\uff0c\u5c1a\u672a\u5904\u7406\u8fc7\u8d26\u6237\u5c01\u7981\u5371\u673a\u3002\u89c4\u6a21\u9650\u5236\u5728\u6bcf\u6708 2 \u4ebf\u3002.<\/p>\n\n\n\n\n\n\n\n\n\n\n
      \u5355\u4f4d<\/th>\n\u4e3b\u8981\u4f18\u70b9<\/th>\n\u9650\u5236<\/th>\n\u6700\u4f4e\u9884\u7b97<\/th>\n\u5f3a\u52bf\u884c\u4e1a<\/th>\n<\/tr>\n<\/thead>\n
      DPS\u5a92\u4f53<\/td>\n5.400+ \u8bbf\u5ba2\uff0c\u5b9e\u65f6\u4eea\u8868\u677f<\/td>\n\u6700\u4f4e\u9884\u7b97 100tr<\/td>\n1\u4ebf+\/\u6708<\/td>\n\u96f6\u552e\/\u9910\u996e<\/td>\n<\/tr>\n
      CleverAds<\/td>\n\u51fa\u4ef7\u81ea\u52a8\u5316<\/td>\n\u5c0f\u56e2\u961f\uff0c\u4eba\u5de5\u62a5\u544a<\/td>\n5000\u4e07\/\u6708<\/td>\n\u7535\u5b50\u5546\u52a1<\/td>\n<\/tr>\n
      ADPI<\/td>\n\u673a\u5668\u5b66\u4e60\u4f18\u5316<\/td>\n\u6210\u672c\u9ad8 25%<\/td>\n1.5\u4ebf\/\u6708<\/td>\n\u6559\u80b2\u79d1\u6280<\/td>\n<\/tr>\n
      \u8425\u9500\u673a\u6784<\/td>\nCRM \u96c6\u6210<\/td>\n\u6cb3\u5185\u54cd\u5e94\u7f13\u6162<\/td>\n80\u4e07\/\u6708<\/td>\nDTC \u54c1\u724c<\/td>\n<\/tr>\n
      ZaloAdsPartner<\/td>\n\u5b98\u65b9\u652f\u6301<\/td>\n\u6a21\u677f\u5316\u6d3b\u52a8<\/td>\n3\u4e07\/\u6708<\/td>\n\u65c5\u6e38<\/td>\n<\/tr>\n
      DigitalNext<\/td>\n\u75c5\u6bd2\u5f0f\u521b\u610f<\/td>\n\u77ed\u671f\u7ecf\u9a8c<\/td>\n4000\u4e07\/\u6708<\/td>\n\u7f8e\u5bb9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \"\"<\/p>\n

      \u4e2d\u5c0f\u4f01\u4e1a Zalo \u8425\u9500\u5b9e\u6218\u6848\u4f8b\u7814\u7a76<\/h2>\n

      \u5206\u6790 3 \u4e2a\u62e5\u6709 2023-2024 \u5e74\u5177\u4f53\u6570\u636e\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u4ee3\u8868 3 \u4e2a\u4e0d\u540c\u7684\u4f01\u4e1a\u7ec6\u5206\u5e02\u573a\u3002\u6bcf\u4e2a\u6848\u4f8b\u90fd\u5c55\u793a\u4e86\u6210\u529f\u7684\u6846\u67b6\u548c\u6240\u5b66\u5230\u7684\u6559\u8bad\u3002.<\/p>\n

      \u6848\u4f8b 1\uff1a\u9910\u996e\u8fde\u9501\u5e97 \u2013 DPS.MEDIA (Q4\/2023)<\/h3>\n

      Challenge: \u8425\u6536\u5728\u75ab\u60c5\u540e\u4e0b\u964d\u4e86 42%\uff0c\u7ade\u4e89\u5bf9\u624b\u6b63\u5728\u5927\u4e3e\u8fdb\u884c\u6253\u6298\u3002Strategy: Zalo OA \u5fe0\u8bda\u5ea6\u8ba1\u5212 + \u95ea\u8d2d\u81ea\u52a8\u5316\u3002Budget: 2.8\u4ebf \u8d8a\u5357\u76fe\/3\u4e2a\u6708\u3002.<\/p>\n

      \u7ed3\u679c\uff1a320% revenue growth\uff0c45.000 new members\uff0cROAS 5.8x\u3002\u7ea6\u675f\u6761\u4ef6\uff1a12 \u6708 peak hour server overload\u3002\u6559\u8bad\uff1a\u9700\u8981 backup SMS fallback\u3002.<\/p>\n

      \u6848\u4f8b 2\uff1a\u65f6\u5c1a\u7535\u5546 \u2013 CleverAds (2023\u5e74\u9ed1\u8272\u661f\u671f\u4e94)<\/h3>\n

      \u6311\u6218\uff1a\u7531\u4e8e\u7ade\u4e89\u6fc0\u70c8\uff0cCPA \u589e\u957f\u4e86 681%\u3002\u7b56\u7565\uff1a\u52a8\u6001\u5e7f\u544a + \u6765\u81ea Zalo \u4ea4\u6613\u6570\u636e\u7684\u7c7b\u6848\u53d7\u4f17\u3002\u9884\u7b97\uff1a1.8 \u4ebf\u8d8a\u5357\u76fe\/45 \u5929\u3002.<\/p>\n

      \u7ed3\u679c\uff1aROAS 6.2x\uff0c28,500 \u4e2a\u8ba2\u5355\uff0c\u5f03\u5355\u7387\u964d\u4f4e 33%\u3002\u7ecf\u9a8c\uff1aZalo \u8d2d\u7269\u8f66\u633d\u56de\u6548\u7387\u662f Facebook \u7684 2.1 \u500d\u3002.<\/p>\n

      \u6848\u4f8b 3\uff1a\u6559\u80b2\u79d1\u6280\u521d\u521b\u516c\u53f8 \u2013 ADPI (Q1\/2024)<\/h3>\n

      \u6311\u6218\uff1a\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u8f83\u4f4e\uff0c\u53ea\u6709 8% \u8f6c\u5316\u4e3a\u5b66\u751f\u3002\u7b56\u7565\uff1a\u673a\u5668\u5b66\u4e60\u6f5c\u5ba2\u8bc4\u5206 + \u4e2a\u6027\u5316\u57f9\u80b2\u5e8f\u5217\u3002\u9884\u7b97\uff1a220tr VND\/90 \u5929\u3002.<\/p>\n

      \u7ed3\u679c\uff1aCPA \u964d\u4f4e\u4e86 37%\uff0c1,850 \u4eba\u6ce8\u518c\uff0cLTV \u589e\u52a0\u4e86 56%\u3002\u7ea6\u675f\u6761\u4ef6\uff1a\u5185\u5bb9\u5ba1\u6279\u5ef6\u8fdf 72 \u5c0f\u65f6\u3002\u6559\u8bad\uff1a\u9700\u8981 15 \u4e2a\u4ee5\u4e0a\u7684\u521b\u610f\u53d8\u4f53\u3002.<\/p>\n

        \n
      • \u5728\u9009\u62e9 strategy \u4e4b\u524d\u786e\u5b9a\u5177\u4f53\u7684 challenge<\/li>\n
      • \u6bcf\u5468\u8861\u91cf\u5168\u6f0f\u6597\u6307\u6807 (full funnel metrics)<\/li>\n
      • \u9488\u5bf9\u6bcf\u4e2a\u5143\u7d20\u8bbe\u7f6e\u81f3\u5c11 3 \u4e2a\u53d8\u4f53\u7684 A\/B \u6d4b\u8bd5<\/li>\n
      • \u5b9e\u65f6\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\u57fa\u51c6<\/li>\n
      • \u4e3a peak season \u51c6\u5907 20% \u7684\u9884\u7b97\u7f13\u51b2<\/li>\n
      • {
        \"translations\": [
        \"N\u1ebfu ROAS <3x sau 14 ng\u00e0y th\u00ec pivot strategy"
        ]
        }<\/li>\n<\/ul>\n

        \u9009\u62e9 Zalo \u8425\u9500\u4ee3\u7406\u65f6\u7684\u5e38\u89c1\u9519\u8bef<\/h2>\n

        72% \u4e2d\u5c0f\u4f01\u4e1a\u7531\u4e8e\u4ee5\u4e0b 5 \u4e2a\u9519\u8bef\u5bfc\u81f4\u9996\u4e2a campaign \u5931\u8d25, \u8fd9\u662f\u57fa\u4e8e DPS.MEDIA \u5728 2023 \u5e74\u5bf9 320 \u4e2a account \u8fdb\u884c\u7684 audit \u7ed3\u679c\u3002\u6df1\u5165\u4e86\u89e3\u6709\u52a9\u4e8e\u907f\u514d\u6d6a\u8d39 35-50% \u4e0d\u5fc5\u8981\u7684\u9884\u7b97\u3002.<\/p>\n

        \u9519\u8bef 1\uff1a\u9009\u62e9\u4ef7\u683c\u6700\u4f4e\u7684\u4ee3\u7406\u673a\u6784<\/h3>\n

        \u4ee3\u7406\u5546\u51fa\u4ef7\u4f4e 30-40% \u901a\u5e38\u5728\u521b\u610f\u8d28\u91cf (creative quality) \u548c\u6570\u636e\u8ffd\u8e2a (data tracking) \u4e0a\u5077\u5de5\u51cf\u6599\u3002\u7ed3\u679c\uff1aROAS \u4ec5\u4e3a 1.8x\uff0c\u800c\u57fa\u51c6\u503c\u4e3a 4.2x\u300290 \u5929\u540e\u5b9e\u9645\u6210\u672c\u9ad8\u51fa 52%\u3002.<\/p>\n

        \u89e3\u51b3\u65b9\u6848\uff1a\u8ba1\u7b97 TCO (total cost of ownership)\uff0c\u5305\u62ec opportunity cost \u548c scale limit\u3002.<\/p>\n

        \u9519\u8bef 2\uff1a\u672a\u68c0\u67e5\u7c7b\u4f3c\u7684\u6848\u4f8b\u7814\u7a76<\/h3>\n

        \u64c5\u957f F&B \u7684 Agency \u5728\u505a beauty \u65f6\u901a\u5e38\u4f1a fail 65%\uff0c\u56e0\u4e3a\u4e0d\u7406\u89e3 buyer journey \u7684\u5dee\u5f02\u3002\u4f8b\u5982\uff1aF&B \u9700\u8981 impulse buy\uff0c\u800c beauty \u9700\u8981\u957f\u7bc7\u7684 education content\u3002.<\/p>\n\n\n\n\n\n\n\n\n\n
        \u540e\u679c<\/th>\n\u6539\u8fdb\u65b9\u6cd5<\/th>\n\u89e3\u51b3\u65b9\u6848<\/th>\n<\/tr>\n<\/thead>\n
        \u4ef7\u683c\u6700\u4f4e<\/td>\nROAS 1.8x, \u6210\u672c\u9ad8 52%<\/td>\n\u8ba1\u7b97 TCO + benchmark<\/td>\n<\/tr>\n
        \u6848\u4f8b\u4e0d\u5339\u914d<\/td>\n\u5931\u8d25\u7387 65%<\/td>\n\u68c0\u67e5 3+ \u4e2a\u7c7b\u4f3c\u884c\u4e1a\u6848\u4f8b<\/td>\n<\/tr>\n
        \u4e0d\u5ba1\u8ba1\u65e7\u8d26\u6237<\/td>\n\u6d6a\u8d39\u4e86 28% \u7684\u9884\u7b97<\/td>\n\u8bf7\u6c42 account handover clean<\/td>\n<\/tr>\n
        \u4ec5\u7b7e 1 \u4e2a\u6708<\/td>\n\u5b66\u4e60\u9636\u6bb5 (Learning phase) \u5c1a\u672a\u5b8c\u6210<\/td>\n\u6700\u5c11 90 \u5929 contract<\/td>\n<\/tr>\n
        \u8df3\u8fc7 retention<\/td>\nLTV \u4f4e\u4e8e 60%<\/td>\n\u4ece\u7b2c 2 \u4e2a\u6708\u5f00\u59cb\u8bbe\u7f6e Loyalty<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        Zalo Marketing \u5f81\u6c42\u5efa\u8bae\u4e66 (RFP) \u6846\u67b6<\/h3>\n
          \n
        1. \u5411 5 \u5bb6\u4ee3\u7406\u5546\u53d1\u9001\u5305\u542b\u8be6\u7ec6\u4e1a\u52a1\u7b80\u62a5\u7684 RFP<\/li>\n
        2. \u8981\u6c42\u5728 72 \u5c0f\u65f6\u5185\u63d0\u4f9b\u5305\u542b\u5177\u4f53\u65f6\u95f4\u8868 + KPI \u7684\u63d0\u6848<\/li>\n
        3. \u5165\u56f4 2 \u5bb6\u6848\u4f8b\u7814\u7a76\u6700\u76f8\u4f3c\u7684\u673a\u6784<\/li>\n
        4. \u6d4b\u8bd5 3000\u4e07 x 14 \u5929\u7684\u5c0f\u578b\u6d3b\u52a8\uff0c\u5305\u542b\u4e24\u8005<\/li>\n
        5. \u57fa\u4e8e ROAS + \u6570\u636e\u8d28\u91cf\u9009\u62e9\u83b7\u80dc\u8005<\/li>\n
        6. \u7b7e\u7f72 90 \u5929\u5408\u540c\u5e76\u5e26\u6709\u660e\u786e\u7684\u9000\u51fa\u6761\u6b3e<\/li>\n<\/ol>\n

          \u7ed3\u8bba\uff1aZalo \u8425\u9500\u5408\u4f5c\u4f19\u4f34\u51b3\u7b56\u6846\u67b6<\/h2>\n

          6 \u4e2a\u5355\u4f4d\u4ee3\u8868\u4e0d\u540c\u7684 strengths\uff1aDPS.MEDIA \u9002\u7528\u4e8e\u5927 scale\uff0cCleverAds \u9002\u7528\u4e8e e-commerce performance\uff0cADPI \u9002\u7528\u4e8e data-driven\u3002\u6700\u4f73\u9009\u62e9\u53d6\u51b3\u4e8e business stage\u3001budget \u548c industry niche\u3002.<\/p>\n

          \u5173\u952e\u51b3\u7b56\u56e0\u7d20\uff1a1) \u76f8\u4f3c\u7684\u6848\u4f8b\u7814\u7a76 (\u6743\u91cd 35%)\uff0c2) \u5168\u6f0f\u6597\u80fd\u529b (25%)\uff0c3) \u900f\u660e\u7684\u62a5\u544a (20%)\uff0c4) \u884c\u4e1a\u4e13\u4e1a\u77e5\u8bc6 (15%)\uff0c5) \u53ef\u6269\u5c55\u6027 (5%)\u3002.<\/p>\n

          \u5efa\u8bae\u7684 Next steps\uff1a\u5ba1\u6838\u5f53\u524d\u7684 Zalo OA\uff0c\u57fa\u51c6\u6d4b\u8bd5\u7ade\u4e89\u5bf9\u624b\uff0c\u4f7f\u7528 30 \u5929\u7684\u5c0f\u989d\u9884\u7b97\u6d4b\u8bd5 2 \u5bb6\u4ee3\u7406\u5546\u3002Zalo Marketing \u7684\u6210\u529f\u6e90\u4e8e\u957f\u671f\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u800c\u975e one-shot campaign\u3002.<\/p>\n

          \u4e2d\u5c0f\u4f01\u4e1a\u9996\u6708\u5e94\u4ee5 3.5x \u7684 ROAS \u4e3a\u76ee\u6807\uff0c\u5e76\u5728\u7b2c\u4e09\u4e2a\u6708\u6570\u636e\u79ef\u7d2f\u5145\u5206\u540e\uff0c\u6269\u5927\u89c4\u6a21\u81f3 5x+\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

          H\u01b0\u1edbng d\u1eabn doanh nghi\u1ec7p SMEs ch\u1ecdn \u0111\u01a1n v\u1ecb Zalo Marketing uy t\u00edn v\u1edbi ti\u00eau ch\u00ed r\u00f5 r\u00e0ng, so s\u00e1nh \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 case study th\u1ef1c t\u1ebf t\u1eeb 2023-2024 gi\u00fap ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/p>","protected":false},"author":0,"featured_media":35157,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635,1765,1764,86],"tags":[],"class_list":["post-35155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-sme-marketing","category-zalo-ads","category-zalo-marketing"],"acf":[],"rankmath_keywords":{"primary":"Zalo Marketing, \u0111\u01a1n v\u1ecb Zalo Marketing uy t\u00edn, Zalo Ads agency, d\u1ecbch v\u1ee5 Zalo OA, Zalo Marketing SMEs","secondary":["\u0111\u01a1n v\u1ecb Zalo Marketing uy t\u00edn","Zalo Ads agency","d\u1ecbch v\u1ee5 Zalo OA","Zalo Marketing SMEs"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"Zalo Marketing, \u0111\u01a1n v\u1ecb Zalo Marketing uy t\u00edn, Zalo Ads agency, d\u1ecbch v\u1ee5 Zalo OA, Zalo Marketing SMEs","seo_keywords":{"primary":"Zalo Marketing, \u0111\u01a1n v\u1ecb Zalo Marketing uy t\u00edn, Zalo Ads agency, d\u1ecbch v\u1ee5 Zalo OA, Zalo Marketing SMEs","secondary":["\u0111\u01a1n v\u1ecb Zalo Marketing uy t\u00edn","Zalo Ads agency","d\u1ecbch v\u1ee5 Zalo OA","Zalo Marketing SMEs"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=35155"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/35155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/35157"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=35155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=35155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=35155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}