{"id":34751,"date":"2025-12-16T00:16:17","date_gmt":"2025-12-15T17:16:17","guid":{"rendered":"https:\/\/dps.media\/sinh-vien-marketing-can-hoc-gi-de-lam-viec-tai-agency-digital-lo-trinh-thuc-te-cho-smes\/"},"modified":"2025-12-16T00:16:38","modified_gmt":"2025-12-15T17:16:38","slug":"%e8%90%a5%e9%94%80%e5%ad%a6%e7%94%9f%e9%9c%80%e8%a6%81%e5%ad%a6%e4%bb%80%e4%b9%88%e6%89%8d%e8%83%bd%e5%9c%a8%e6%95%b0%e5%ad%97%e4%bb%a3%e7%90%86%e5%85%ac%e5%8f%b8%e5%b7%a5%e4%bd%9c%ef%bc%9f%e9%80%82","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e8%90%a5%e9%94%80%e5%ad%a6%e7%94%9f%e9%9c%80%e8%a6%81%e5%ad%a6%e4%bb%80%e4%b9%88%e6%89%8d%e8%83%bd%e5%9c%a8%e6%95%b0%e5%ad%97%e4%bb%a3%e7%90%86%e5%85%ac%e5%8f%b8%e5%b7%a5%e4%bd%9c%ef%bc%9f%e9%80%82\/","title":{"rendered":"\u8425\u9500\u5b66\u751f\u9700\u8981\u5b66\u4e60\u4ec0\u4e48\u624d\u80fd\u5728\u6570\u5b57\u4ee3\u7406\u673a\u6784\u5de5\u4f5c\uff1fSMEs\u7684\u73b0\u5b9e\u8def\u7ebf\u56fe"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><h2>\u4e3a\u4ec0\u4e48\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u4e86\u89e3\u5b66\u751f\u7684\u8425\u9500\u5b66\u4e60\u8def\u5f84\uff1f<\/h2><h3>\u5e74\u8f7b\u4eba\u529b\u8d44\u6e90\u4e3a\u6570\u5b57\u4ee3\u7406\u516c\u53f8\u5e26\u6765\u65b0\u80fd\u91cf<\/h3><p>\u5982\u4eca\u7684\u8425\u9500\u5b66\u751f\u65e9\u65e9\u63a5\u89e6\u6570\u5b57\u5de5\u5177\u3002\u4ed6\u4eec\u4ece\u5927\u4e00\u5c31\u719f\u6089TikTok Ads\u3001Google Analytics\u3002\u4e2d\u5c0f\u4f01\u4e1a\u62db\u8058\u4ed6\u4eec\u5c06\u8282\u7701\u57fa\u7840\u57f9\u8bad\u65f6\u95f4\u3002.<\/p><p>\u6839\u636eVietnamWorks 2023\u7edf\u8ba1\uff0c68%\u4e2d\u5c0f\u4f01\u4e1a\u5728\u62db\u8058\u6709\u7ecf\u9a8c\u7684\u6570\u5b57\u8425\u9500\u4eba\u5458\u65f6\u9047\u5230\u56f0\u96be\u3002\u65b0\u6bd5\u4e1a\u751f\u6b63\u662fSMBs\u7684\u5373\u65f6\u89e3\u51b3\u65b9\u6848\u3002.<\/p><p>\u4ed6\u4eec\u5b66\u4e60\u5feb\uff0c\u9002\u5e94\u65b0\u5de5\u5177\u3002\u50cf\u8fd9\u6837\u7684\u4ee3\u7406\u673a\u6784 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"596\">DPS.MEDIA<\/a> \u901a\u5e38\u4f18\u5148\u62db\u8058\u5177\u6709\u5b9e\u6218\u601d\u7ef4\u7684\u65b0\u624b\u3002.<\/p><ul>\n<li>\u786e\u5b9a\u5177\u4f53\u7684\u6570\u5b57\u8425\u9500\u62db\u8058\u9700\u6c42<\/li>\n<li>\u901a\u8fc7\u5927\u5b66Facebook\u7fa4\u7ec4\u5bfb\u627e\u5e94\u5c4a\u6bd5\u4e1a\u751f<\/li>\n<li>\u5982\u679c\u9884\u7b97\u6709\u9650\uff0c\u5219\u4f18\u5148\u62db\u8058\u65b0\u624b\u800c\u975e\u8d44\u6df1\u4eba\u5458<\/li>\n<li>\u8bbe\u7acb3\u4e2a\u6708\u8bd5\u7528\u671f\u5e76\u660e\u786eKPI<\/li>\n<li>6\u4e2a\u6708\u8fd0\u8425\u540e\u8861\u91cf\u4eba\u5458ROI<\/li>\n<\/ul><h3>\u4e2d\u5c0f\u4f01\u4e1a\u62db\u8058\u5bf9\u4eba\u53ef\u8282\u770140%\u57f9\u8bad\u6210\u672c<\/h3><p>\u5b66\u751f\u5df2\u5728\u5b66\u6821\u5b66\u4e60SEO\u3001\u5185\u5bb9\u8425\u9500\u57fa\u7840\u3002\u4f01\u4e1a\u53ea\u9700\u6307\u5bfc\u4ee3\u7406\u6d41\u7a0b\u3002\u57f9\u8bad\u6210\u672c\u4e0e\u65e0\u77e5\u8bc6\u5458\u5de5\u76f8\u6bd4\u5927\u5e45\u964d\u4f4e\u3002.<\/p><p>\u4f8b\u5982\uff1a\u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u5bb6\u5496\u5561\u8fde\u9501\u5e97\u62db\u80582\u540d\u5e02\u573a\u8425\u9500\u5b66\u751f\u3002\u4ed6\u4eec\u81ea\u5df1\u8fd0\u884cFacebook Ads\uff0c\u9996\u6708\u8425\u6536\u589e\u52a025%\uff0c\u65e0\u9700\u5916\u90e8\u4ee3\u7406\u3002.<\/p><p>\u660e\u786e\u6d1e\u5bdf\uff1a\u62db\u8058\u5408\u9002\u5b66\u751f\u5e2e\u52a9SMEs\u5feb\u901f\u6269\u5c55\u8425\u9500\u56e2\u961f\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1608600712992-03e5325d94c8.jpg\" alt=\"\" title=\"\"><\/p><h2>\u5b66\u751f\u8425\u9500\u5fc5\u987b\u638c\u63e1\u7684\u6838\u5fc3\u77e5\u8bc6\u57fa\u7840<\/h2><h3>\u6570\u5b57\u8425\u9500\u6e20\u9053\uff1aFacebook\u3001Google\u3001TikTok<\/h3><p>\u5b66\u751f\u5b66\u4e603\u4e2a\u4e3b\u8981\u6e20\u9053\uff0c\u4ea7\u751f80%\u6570\u5b57\u8425\u6536\u3002Facebook Ads\u7528\u4e8e\u518d\u8425\u9500\u6548\u679c\u597d\u3002Google Ads\u9488\u5bf9\u5df2\u6709\u9700\u6c42\u7684\u641c\u7d22\u5ba2\u6237\u3002.<\/p><p>TikTok\u5728Z\u4e16\u4ee3\u4e2d\u7206\u53d1\u3002\u9500\u552e\u5e74\u8f7b\u4ea7\u54c1SMEs\u9700\u4f18\u5148\u6b64\u5e73\u53f0\u3002\u5b66\u751f\u5fc5\u987b\u4f1a\u4eceA\u5230Z\u8bbe\u7f6e\u6d3b\u52a8\u3002.<\/p><p>\u4ed6\u4eec\u5728\u5b66\u6821\u901a\u8fc7\u771f\u5b9e\u6848\u4f8b\u7814\u7a76\u5b9e\u8df5\u3002\u8fd9\u5e2e\u52a9\u4ee3\u7406\u8282\u7701\u5165\u804c\u65f6\u95f4\u3002.<\/p><ol>\n<li>\u9009\u62e9\u9002\u5408SME\u4e70\u5bb6\u753b\u50cf\u7684\u6e20\u9053<\/li>\n<li>\u5728\u4f01\u4e1a\u7f51\u7ad9\u4e0a\u8bbe\u7f6e\u50cf\u7d20\u8ddf\u8e2a<\/li>\n<li>\u521b\u5efa3-5\u4e2a\u5e7f\u544a\u6837\u672c\u8fdb\u884cA\/B\u6d4b\u8bd5<\/li>\n<li>\u5982\u679cROAS\u4f4e\u4e8e2\uff0c\u5219\u4f18\u5316\u76ee\u6807\u53d7\u4f17<\/li>\n<li>\u4e3a\u83b7\u80dc\u5e7f\u544a\u6837\u672c\u6269\u5927\u9884\u7b97<\/li>\n<li>\u6bcf\u5468\u5411SME\u6240\u6709\u8005\u62a5\u544a<\/li>\n<\/ol><h3>\u5185\u5bb9\u521b\u4f5c\u4e0e\u5b9e\u6218\u6587\u6848\u5199\u4f5c<\/h3><p>\u5b66\u751f\u6309\u7167AIDA\u6a21\u578b\u64b0\u5199\u9500\u552e\u5185\u5bb9\u3002Attention\u5438\u5f15\u6ce8\u610f\u529b\uff0cInterest\u521b\u9020\u6b32\u671b\uff0cDesire\u6fc0\u53d1\u60c5\u611f\uff0cAction\u547c\u5401\u7acb\u5373\u8d2d\u4e70\u3002\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u8fd9\u79cd\u98ce\u683c\u7684\u5185\u5bb9\u7528\u4e8e\u7740\u9646\u9875\u3002.<\/p><p>\u4ed6\u4eec\u5b66\u4e60Canva Pro\u5de5\u5177\uff0cCapCut\u7f16\u8f91\u77ed\u89c6\u9891\u3002\u8f7b\u677e\u4e3aTikTok\u521b\u5efa\u75c5\u6bd2\u5f0f\u5185\u5bb9\u3002\u6570\u5b57\u4ee3\u7406\u673a\u6784\u9ad8\u5ea6\u8bc4\u4ef7\u8fd9\u9879\u6280\u80fd\u3002.<\/p><p>\u7ed3\u8bba\uff1a\u4f18\u79c0\u7684\u5185\u5bb9\u51b3\u5b9a70%\u6d3b\u52a8\u6210\u529f\u3002.<\/p><h3>Analytics &amp; Data: Google Analytics 4, Facebook Insights<\/h3><p>\u5b66\u751f\u65b0\u5b66GA4\u8ddf\u8e2a\u7528\u6237\u65c5\u7a0b\u3002\u4ed6\u4eec\u77e5\u9053\u5206\u6790\u8df3\u51fa\u7387\u3001\u8f6c\u5316\u8def\u5f84\u3002\u4e2d\u5c0f\u4f01\u4e1a\u7528\u8fd9\u4e9b\u6570\u636e\u6709\u6548\u4f18\u5316\u7f51\u7ad9\u3002.<\/p><p>Facebook Insights\u5e2e\u52a9\u7406\u89e3\u53d7\u4f17\u884c\u4e3a\u3002\u5b66\u751f\u9605\u8bfb\u62a5\u544a\uff0c\u63d0\u51fa\u6539\u8fdb\u5b9a\u4f4d\u7684\u5efa\u8bae\u3002\u5bf9\u5c0f\u4f01\u4e1a\u6709\u5b9e\u9645\u4ef7\u503c\u3002.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5de5\u5177<\/th>\n<th>\u9002\u7528\u4e8e\u4e2d\u5c0f\u4f01\u4e1a<\/th>\n<th>\u5b66\u751f\u9700\u8981\u7684\u6280\u80fd<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google Analytics 4<\/td>\n<td>\u8ddf\u8e2a\u7f51\u7ad9ROI<\/td>\n<td>\u8bbe\u7f6e\u4e8b\u4ef6\u8ddf\u8e2a<\/td>\n<\/tr>\n<tr>\n<td>Facebook\u6d1e\u5bdf<\/td>\n<td>\u5206\u6790\u5e7f\u544a\u8868\u73b0<\/td>\n<td>\u9605\u8bfb\u81ea\u5b9a\u4e49\u62a5\u544a<\/td>\n<\/tr>\n<tr>\n<td>Google Tag Manager<\/td>\n<td>\u7ba1\u7406\u591a\u6e20\u9053\u50cf\u7d20<\/td>\n<td>\u5feb\u901f\u90e8\u7f72\u6807\u7b7e<\/td>\n<\/tr>\n<tr>\n<td>Hotjar<\/td>\n<td>\u7528\u6237\u884c\u4e3a\u70ed\u56fe<\/td>\n<td>\u5206\u6790\u4f1a\u8bdd\u5f55\u50cf<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1562577308-9e66f0c65ce5.jpg\" alt=\"\" title=\"\"><\/p><h2>6\u4e2a\u6708\u5b66\u4e60\u8def\u5f84\u5c06\u5b66\u751f\u8f6c\u53d8\u4e3a\u4ee3\u7406\u516c\u53f8\u8425\u9500\u4eba\u5458<\/h2><h3>1-2\u6708\uff1a\u638c\u63e1\u6570\u5b57\u8425\u9500\u57fa\u7840<\/h3><p>\u4ece\u514d\u8d39\u7684Facebook Blueprint\u8ba4\u8bc1\u5f00\u59cb\u3002\u5b66\u4e60Google Ads\u57fa\u7840\u77e5\u8bc6\u3002\u5b9e\u8df5\u8bbe\u7f6e\u5c0f\u9884\u7b97\u6d4b\u8bd5\u6d3b\u52a8\u3002.<\/p><p>\u901a\u8fc7Upwork\u81ea\u7531\u804c\u4e1a\u6784\u5efa\u4e2a\u4eba\u4f5c\u54c1\u96c6\u3002\u5b66\u751f\u4e3a\u670b\u53cb\u7684\u5728\u7ebf\u5546\u5e97\u6295\u653e\u5e7f\u544a\u3002\u4e2d\u5c0f\u4f01\u4e1a\u9ad8\u5ea6\u8bc4\u4ef7\u8fd9\u79cd\u5b9e\u9645\u7ecf\u9a8c\u3002.<\/p><p>\u7acb\u5373\u884c\u52a8\uff1a\u4eca\u5929\u6ce8\u518cGoogle Skillshop\u3002.<\/p><ul>\n<li>\u5b8c\u6210Facebook Blueprint 10\u4e2a\u6a21\u5757<\/li>\n<li>\u83b7\u5f97Google Analytics\u4e2a\u4eba\u8d44\u683c<\/li>\n<li>\u8fd0\u884c\u6d4b\u8bd5\u6d3b\u52a8 500k VND \u9884\u7b97<\/li>\n<li>\u5982\u679c\u8fd8\u6ca1\u6709\u7f51\u7ad9\u5219\u4f7f\u7528\u843d\u5730\u9875\u5de5\u5177<\/li>\n<li>\u4e3a\u4f5c\u54c1\u96c6\u6784\u5efa\u7b2c\u4e00\u4e2a\u6848\u4f8b\u7814\u7a76<\/li>\n<\/ul><h3>3-4\u6708\uff1a\u5b9e\u8df5\u4e2d\u5c0f\u4f01\u4e1a\u771f\u5b9e\u9879\u76ee<\/h3><p>\u5bfb\u627e\u9700\u8981\u514d\u8d39\u8425\u9500\u7684\u5c0f\u4f01\u4e1a\uff0c\u4ee5\u6848\u4f8b\u7814\u7a76\u4f5c\u4e3a\u4ea4\u6362\u3002\u8fd0\u884c\u6d3b\u52a8\u589e\u52a0\u7c89\u4e1d\u9875\u70b9\u8d5e\u3001\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u3002\u5b9d\u8d35\u7ecf\u9a8c\u7528\u4e8e\u7b80\u5386\u3002.<\/p><p>\u5b9e\u9645\u6848\u4f8b\uff1aUEH\u5e02\u573a\u8425\u9500\u5b66\u751f\u56e2\u961f\u901a\u8fc7FB\u5e7f\u544a\u5e2e\u52a9\u7f8e\u7532\u5e97\u6bcf\u6708\u589e\u52a0150\u4e2a\u6f5c\u5728\u5ba2\u6237\u3002\u5e97\u4e3b\u4ecb\u7ecd\u4e863\u4e2a\u65b0\u5ba2\u6237\u3002.<\/p><p>\u5f3a\u5927\u7684\u4f5c\u54c1\u96c6\u6709\u52a9\u4e8e\u7533\u8bf7\u9876\u7ea7\u673a\u6784\u7684\u5b9e\u4e60\u3002.<\/p><h3>5-6\u6708\uff1a\u6df1\u5165\u4ee3\u7406\u516c\u53f8\u5de5\u4f5c\u6d41\u7a0b\u6280\u80fd<\/h3><p>\u5b66\u4e60Notion\u8bbe\u7f6e\u9879\u76ee\u7ba1\u7406\u3002Trello\u7ba1\u7406\u6d3b\u52a8\u65f6\u95f4\u7ebf\u3002\u5b66\u751f\u719f\u6089\u4e13\u4e1a\u673a\u6784\u7684\u6d41\u7a0b\u3002.<\/p><p>\u53c2\u52a0\u8d8a\u5357\u8425\u9500\u7ade\u8d5b\u5982VietChallenge\u3002\u4e0e\u4e13\u4e1a\u4eba\u58eb\u5efa\u7acb\u4eba\u8109\u3002DPS.MEDIA\u5b9e\u4e60\u673a\u4f1a\u66f4\u9ad8\u3002.<\/p><p>\u8def\u7ebf\u56fe\u672b\u5c3e\u68c0\u67e5\u6e05\u5355\uff1a<\/p><ol>\n<li>\u5b8c\u5584\u4f5c\u54c1\u96c65\u4e2a\u6848\u4f8b\u7814\u7a76<\/li>\n<li>\u7533\u8bf710\u4e2a\u521d\u7ea7\u673a\u6784\u804c\u4f4d<\/li>\n<li>\u51c6\u5907\u5b9e\u6218\u9762\u8bd5\u95ee\u9898<\/li>\n<li>\u52a0\u5165Facebook\u8425\u9500\u8d8a\u5357\u7fa4\u7ec4<\/li>\n<li>\u7533\u8bf7\u4e00\u5468\u540e\u8ddf\u8fdb\u62db\u8058\u4eba\u5458<\/li>\n<\/ol><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1662947203582-2787ab7f2920.jpg\" alt=\"\" title=\"\"><\/p><h2>\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5b66\u751f\u8425\u9500\u4ee3\u7406\u516c\u53f8\u9700\u8981\u7684\u7279\u6b8a\u6280\u80fd<\/h2><h3>\u89c6\u9891\u8425\u9500\u548c\u77ed\u89c6\u9891\u5185\u5bb9<\/h3><p>TikTok\u3001Reels\u53602024\u5e74\u793e\u4ea4\u6d41\u91cf60%\u3002\u5b66\u751f\u5fc5\u987b\u638c\u63e115\u79d2\u9500\u552e\u811a\u672c\u3002\u4e2d\u5c0f\u4f01\u4e1a\u5728\u7ebf\u9500\u552e\u6025\u9700\u6b64\u6280\u80fd\u3002.<\/p><p>\u5b66\u4e60\u8d8b\u52bf\u5206\u6790\u3001\u6807\u7b7e\u7814\u7a76\u3002\u6839\u636e\u5b63\u8282\u6027\u598210\/20\u3001\u6625\u8282\u521b\u5efa\u5185\u5bb9\u3002\u5c06\u4e92\u52a8\u7387\u63d0\u9ad85\u500d\u4e8e\u666e\u901a\u5e16\u5b50\u3002.<\/p><p>\u884c\u52a8\u60f3\u6cd5\uff1a\u8fde\u7eed30\u5929\u6bcf\u5929\u62cd\u64441\u4e2a\u4ea7\u54c1\u89c6\u9891\u3002.<\/p><h3>\u8425\u9500\u4e2d\u7684\u81ea\u52a8\u5316\u4e0e\u4eba\u5de5\u667a\u80fd\u5de5\u5177<\/h3><p>\u5b66\u751f\u7528ChatGPT\u6bcf\u5c0f\u65f6\u5199100\u4e2a\u5185\u5bb9\u60f3\u6cd5\u3002ManyChat\u8bbe\u7f6eFacebook Messenger\u804a\u5929\u673a\u5668\u4eba\u3002\u8282\u770150%\u8fd0\u8425\u65f6\u95f4\u3002.<\/p><p>Zapier\u8fde\u63a5Google Sheet\u4e0eCRM\u3002\u81ea\u52a8\u6bcf\u65e5\u62a5\u544a\u7ed9\u4e2d\u5c0f\u4f01\u4e1a\u3002\u673a\u6784\u9ad8\u5ea6\u8bc4\u4ef7\u81ea\u52a8\u5316\u6280\u80fd\u3002.<\/p><p>AI\u5de5\u5177\u6bd4\u8f83\u8868\uff1a<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5de5\u5177<\/th>\n<th>\u5e94\u7528<\/th>\n<th>\u8d39\u7528\/\u6708<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ChatGPT Plus<\/td>\n<td>\u5199\u5185\u5bb9<\/td>\n<td>20 \u7f8e\u5143<\/td>\n<\/tr>\n<tr>\n<td>Jasper.ai<\/td>\n<td>Copywriting pro<\/td>\n<td>49 \u7f8e\u5143<\/td>\n<\/tr>\n<tr>\n<td>ManyChat Pro<\/td>\n<td>\u804a\u5929\u673a\u5668\u4eba\u9500\u552e<\/td>\n<td>15\u7f8e\u5143<\/td>\n<\/tr>\n<tr>\n<td>Zapier Starter<\/td>\n<td>\u81ea\u52a8\u5316<\/td>\n<td>20 \u7f8e\u5143<\/td>\n<\/tr>\n<tr>\n<td>Canva Pro<\/td>\n<td>\u8bbe\u8ba1 + \u89c6\u9891<\/td>\n<td>12 \u7f8e\u5143<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u9500\u552e\u6f0f\u6597\u548c\u8f6c\u5316\u7387\u4f18\u5316 (CRO)<\/h3><p>\u5b66\u751f\u5b66\u4e60\u6f0f\u6597 Awareness-Consideration-Decision\u3002\u4e3a\u653e\u5f03\u8d2d\u7269\u8f66\u7684\u5ba2\u6237\u8bbe\u7f6e\u518d\u8425\u9500\u3002\u4e2d\u5c0f\u4f01\u4e1a\u7535\u5546\u901a\u8fc7\u8fd9\u4e2a\u6f0f\u6597\u589e\u52a0 30% \u6536\u5165\u3002.<\/p><p>\u6d4b\u8bd5\u767b\u9646\u9875\u9762\u7684\u6807\u9898\u3001\u6309\u94ae\u989c\u8272\u3002\u70ed\u56fe\u5206\u6790\u6539\u5584 UX\u3002\u9ad8\u7ea7\u4ee3\u7406\u673a\u6784\u8981\u6c42\u6280\u80fd\u3002.<\/p><p>\u7ed3\u8bba\uff1a\u4f18\u79c0\u7684\u8425\u9500\u4eba\u5458\u5728\u6f0f\u6597\u601d\u7ef4\u4e0a\u50cf\u4f01\u4e1a CEO\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1751202921464-58a91e751427.jpg\" alt=\"\" title=\"\"><\/p><h2>\u4e2d\u5c0f\u4f01\u4e1a\u6709\u6548\u62db\u8058\u548c\u5165\u804c\u5b66\u751f\u8425\u9500\u7684\u65b9\u6cd5<\/h2><h3>\u771f\u5b9e\u6d4b\u8bd5\u4f5c\u4e1a\u8bc4\u4f30\u6280\u80fd<\/h3><p>\u5206\u914d\u4efb\u52a1\u8fd0\u884c 100 \u4e07\u9884\u7b97\u6d4b\u8bd5 FB Ads\u3002\u8981\u6c42 7 \u5929\u540e\u62a5\u544a ROAS\u3002\u7acb\u5373\u6dd8\u6c70\u4e0d\u77e5\u9053\u8bbe\u7f6e pixel \u7684\u5e94\u8058\u8005\u3002.<\/p><p>\u6d4b\u8bd5\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u4ea7\u54c1\u5199\u767b\u9646\u9875\u9762\u3002\u8bc4\u4f30\u6587\u6848\u3001CTA\u3001UX \u8bbe\u8ba1\u3002\u9009\u62e9\u524d 3 \u540d\u5e94\u8058\u8005\u6df1\u5165\u9762\u8bd5\u3002.<\/p><ul>\n<li>\u5411\u5019\u9009\u4eba\u53d1\u9001\u5177\u4f53\u4ea7\u54c1\u7b80\u62a5<\/li>\n<li>\u8bbe\u7f6e 48 \u5c0f\u65f6\u63d0\u4ea4\u622a\u6b62\u65e5\u671f<\/li>\n<li>\u6839\u636e 5 \u4e2a\u6807\u51c6\u8bc4\u5206\uff1aStrategy, Creative, Technical, Report, Speed<\/li>\n<li>\u5982\u679c\u4f18\u79c0\u7acb\u5373\u63d0\u4f9b\u5b9e\u4e60\u673a\u4f1a<\/li>\n<li>\u5165\u804c\u540e24\u5c0f\u65f6\u5185\u8fdb\u884c\u56e2\u961f\u4f1a\u8bae<\/li>\n<\/ul><h3>\u6784\u5efa\u6df7\u5408\u8425\u9500\u56e2\u961f\uff1a\u8d44\u6df1+\u521d\u7ea7<\/h3><p>\u8d44\u6df1\u7b56\u7565\u5e08\u5e26\u98863-5\u540d\u521d\u7ea7\u5458\u5de5\u3002\u6839\u636e\u6280\u80fd\u77e9\u9635\u5206\u914d\u4efb\u52a1\u3002SMEs\u6bd4\u5168\u8d44\u6df1\u56e2\u961f\u8282\u770135%\u6210\u672c\u3002.<\/p><p>\u6bcf\u5468\u5185\u90e8\u57f9\u8bad\u65b0\u5de5\u5177\u3002\u521d\u7ea7\u5458\u5de5\u4ece\u8d44\u6df1\u5458\u5de5\u5b9e\u6218\u4e2d\u5feb\u901f\u5b66\u4e60\u3002\u56e2\u961f\u7ee9\u65483\u4e2a\u6708\u540e\u63d0\u53472\u500d\u3002.<\/p><p>\u884c\u52a8\uff1a\u4eca\u5929\u7acb\u5373\u7ed8\u5236\u8425\u9500\u56e2\u961f\u7ec4\u7ec7\u67b6\u6784\u56fe\u3002.<\/p><h3>\u7559\u4f4f\u4eba\u624d\uff1a\u660e\u786eKPI + \u5f3a\u5927\u6587\u5316<\/h3><p>\u8bbe\u5b9a\u9996\u6708\u6613\u8fbe\u6210\u7684KPI\uff1a100\u6761\u7ebf\u7d22\uff0cROAS 1.5\u3002\u6839\u636e\u80fd\u529b\u9010\u6b65\u589e\u52a0\u3002\u5b66\u751f\u80fd\u6e05\u695a\u770b\u5230\u8fdb\u6b65\u3002.<\/p><p>\u7075\u6d3b\u8fdc\u7a0b\u5de5\u4f5c + \u7ee9\u6548\u5956\u91d1\u3002\u5e74\u8f7b\u521b\u610f\u4ee3\u7406\u516c\u53f8\u6587\u5316\u3002\u964d\u4f4e50%\u79bb\u804c\u7387\u3002.<\/p><p>\u6700\u7ec8\u6d1e\u5bdf\uff1a\u62db\u8058\u5bf9\u7684\u4eba\u8282\u770110\u500d\u9519\u8bef\u57f9\u8bad\u6210\u672c\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%83%a1%e5%bf%97%e6%98%8e%e5%b8%82%e6%8e%92%e5%90%8d%e5%89%8d10%e7%9a%84%e8%90%a5%e9%94%80%e6%9c%ba%e6%9e%84\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u80e1\u5fd7\u660e\u5e02\u6392\u540d\u524d\u5341\u7684\u8425\u9500\u4ee3\u7406\u673a\u6784<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%b3%a8%e5%86%8c-tiktok-tiktok-%e5%95%86%e5%ba%97-%e4%bb%8e-a-%e5%88%b0-z-%e7%9a%84%e8%af%a6%e7%bb%86%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u6ce8\u518cTikTok\u3001TikTok Shop\uff1a\u4eceA\u5230Z\u7684\u8be6\u7ec6\u6307\u5357<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/shopee%e5%ba%97%e9%93%ba%e8%ae%be%e8%ae%a1%e6%9c%8d%e5%8a%a1%ef%bc%8c%e6%8f%90%e9%ab%98%e6%8e%92%e5%90%8d%e5%92%8c%e5%b1%95%e7%a4%ba%e6%ac%a1%e6%95%b0\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee\u5e97\u94fa\u8bbe\u8ba1\u670d\u52a1 \u2013 \u63d0\u5347\u6392\u540d\uff0c\u589e\u52a0\u5c55\u793a\u91cf<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%b0%b7%e6%ad%8c%e5%9c%b0%e5%9b%be%e4%ba%94%e6%98%9f%e8%af%84%e4%bb%b7%e6%96%b9%e6%b3%95%ef%bc%8c%e4%bb%8ea%e5%88%b0z%e7%9a%84%e8%af%a6%e7%bb%86%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Google\u5730\u56fe\u4e94\u661f\u8bc4\u4ef7\u65b9\u6cd5\u2014\u2014\u4eceA\u5230Z\u7684\u8be6\u7ec6\u6307\u5357<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%80%89%e6%8b%a9%e5%90%88%e9%80%82%e6%8a%a5%e7%ba%b8%e9%a2%84%e8%ae%a2pr%e6%96%87%e7%ab%a0%e7%9a%84%e7%bb%8f%e9%aa%8c\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u9009\u62e9\u5408\u9002\u62a5\u7eb8\u520a\u767b\u516c\u5173\u6587\u7ae0\u7684\u7ecf\u9a8c<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8-facebook-%e7%9b%b4%e6%92%ad%e6%97%b6%e5%a6%82%e4%bd%95%e5%ae%89%e8%a3%85%e6%ad%a3%e7%89%88%e8%83%8c%e6%99%af%e9%9f%b3%e4%b9%90%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5728Facebook\u76f4\u64ad\u65f6\u5b89\u88c5\u7248\u6743\u80cc\u666f\u97f3\u4e50\u7684\u6307\u5357<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5b66\u751f\u5b9e\u7528\u8425\u9500\u5b66\u4e60\u8def\u7ebf\u56fe\u6307\u5357\u3002\u4e2d\u5c0f\u4f01\u4e1a\u5b66\u4e60\u5982\u4f55\u4ece\u5927\u5b66\u62db\u8058\u4eba\u624d\uff0c\u7acb\u5373\u5e94\u7528\u4e8e\u9ad8\u6548\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u3002\u8282\u7701\u6210\u672c\uff0c\u5feb\u901f\u63d0\u5347 ROI\uff01(142 \u5b57\u7b26)<\/p>","protected":false},"author":0,"featured_media":34753,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1666,1665,1664,1635,1663],"tags":[],"class_list":["post-34751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-insights","category-chien-luoc-sme","category-dao-tao-marketing","category-digital-marketing","category-tuyen-dung-nhan-su"],"acf":[],"rankmath_keywords":{"primary":"marketing cho SME, l\u1ed9 tr\u00ecnh h\u1ecdc marketing, tuy\u1ec3n d\u1ee5ng marketer, digital marketing agency, sinh vi\u00ean marketing","secondary":["l\u1ed9 tr\u00ecnh h\u1ecdc marketing","tuy\u1ec3n d\u1ee5ng marketer","digital marketing agency","sinh vi\u00ean marketing"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"marketing cho SME, l\u1ed9 tr\u00ecnh h\u1ecdc marketing, tuy\u1ec3n d\u1ee5ng marketer, digital marketing agency, sinh vi\u00ean marketing","seo_keywords":{"primary":"marketing cho SME, l\u1ed9 tr\u00ecnh h\u1ecdc marketing, tuy\u1ec3n d\u1ee5ng marketer, digital marketing agency, sinh vi\u00ean marketing","secondary":["l\u1ed9 tr\u00ecnh h\u1ecdc marketing","tuy\u1ec3n d\u1ee5ng marketer","digital marketing agency","sinh vi\u00ean marketing"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/34751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=34751"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/34751\/revisions"}],"predecessor-version":[{"id":34757,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/34751\/revisions\/34757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/34753"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=34751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=34751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=34751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}