{"id":34744,"date":"2025-12-16T00:07:08","date_gmt":"2025-12-15T17:07:08","guid":{"rendered":"https:\/\/dps.media\/tam-ly-hoc-marketing-46-vi-du-thuc-chien-cai-thien-tiep-thi-cho-smes-phan-1\/"},"modified":"2025-12-16T00:07:21","modified_gmt":"2025-12-15T17:07:21","slug":"tam-ly-hoc-marketing-46-vi-du-thuc-chien-cai-thien-tiep-thi-cho-smes-phan-1","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/tam-ly-hoc-marketing-46-vi-du-thuc-chien-cai-thien-tiep-thi-cho-smes-phan-1\/","title":{"rendered":"\u8425\u9500\u5fc3\u7406\u5b66\uff1a46\u4e2a\u5b9e\u6218\u6848\u4f8b\u6539\u5584SMEs\u8425\u9500\uff08\u7b2c1\u90e8\u5206\uff09"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><h2>\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u4ecb\u7ecd\u8425\u9500\u5fc3\u7406\u5b66<\/h2><p>\u8425\u9500\u5fc3\u7406\u5b66\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4e86\u89e3\u5ba2\u6237\u5728\u60f3\u4ec0\u4e48\u3001\u5982\u4f55\u884c\u52a8\u3002\u60a8\u65e0\u9700\u5de8\u989d\u9884\u7b97\u4e5f\u80fd\u521b\u5efa\u9ad8\u6548\u6218\u5f79\u3002. <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"594\">DPS.MEDIA<\/a> \u5df2\u5e94\u7528\u4e8e2017\u5e74\u4ee5\u6765\u8d85\u8fc75.400\u5bb6\u8d8a\u5357\u4f01\u4e1a\u3002.<\/p><p>\u8d8a\u5357\u5e02\u573a\u6709800.000\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u4f46\u53ea\u670920%\u5728\u6570\u5b57\u8425\u9500\u4e0a\u6210\u529f\u3002\u79d8\u8bc0\u5728\u4e8e\u628a\u63e1\u6d88\u8d39\u8005\u5fc3\u7406\u3002\u672c\u6587\u5e26\u676546\u4e2a\u5b9e\u6218\u4f8b\u5b50\u90e8\u52061\u3002.<\/p><p>\u4ece\u6700\u57fa\u672c\u7684\u539f\u5219\u5f00\u59cb\u3002\u7acb\u5373\u5e94\u7528\uff0c\u7b2c\u4e00\u5468\u5c31\u80fd\u770b\u5230\u5dee\u5f02\u3002.<\/p><h3>\u4f20\u7edf\u8425\u9500 vs \u8425\u9500\u5fc3\u7406\u5b66<\/h3><p>\u4f20\u7edf\u8425\u9500\u4e13\u6ce8\u4e8e\u76f4\u63a5\u9500\u552e\u3002\u8425\u9500\u5fc3\u7406\u5b66\u6fc0\u53d1\u60c5\u611f\uff0c\u521b\u9020\u6f5c\u5728\u9700\u6c42\u3002\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5728\u8fd0\u884cFacebook Ads\u65f6\u5e38\u72af\u6b64\u9519\u8bef\u3002.<\/p><p>\u4f8b\u5982\uff1a\u76f8\u6bd4\u4e8e \u201c\u7acb\u5373\u8d2d\u4e70\u51cf\u514d 20%\u201d\uff0c\u4f7f\u7528 \u201c\u4ec5\u5269\u6700\u540e 5 \u4e2a\u540d\u989d\u201d\u3002\u5ba2\u6237\u4f1a\u611f\u5230\u66f4\u52a0\u7d27\u8feb\u3002\u6839\u636e Nielsen \u8d8a\u5357\u7684\u7814\u7a76\uff0c\u6536\u5165\u589e\u957f\u4e86 35%\u3002.<\/p><p>\u4e86\u89e3\u5fc3\u7406\u6709\u52a9\u4e8e\u4f18\u5316\u5e7f\u544a\u6210\u672c\u3002\u60a8\u8282\u770130-50%\u7684\u9884\u7b97\uff0c\u540c\u65f6\u8f6c\u5316\u7387\u66f4\u9ad8\u3002.<\/p><ul>\n<li>\u6bcf\u6708\u786e\u5b9a\u5ba2\u6237\u6d1e\u5bdf<\/li>\n<li>\u6d4b\u8bd5A\/B\u4e09\u79cd\u5e7f\u544a\u53d8\u4f53<\/li>\n<li>\u5206\u6790Facebook Insights\u4e0a\u7684\u884c\u4e3a<\/li>\n<li>\u5982\u679cCTR\u4f4e\u4e8e2%\uff0c\u5219\u66f4\u6539\u60c5\u611f\u6807\u9898<\/li>\n<li>\u6839\u636e\u6bcf\u4e2a\u5e74\u9f84\u7ec4\u7684\u5fc3\u7406\u8ddf\u8e2a\u8f6c\u5316\u7387<\/li>\n<li>\u6839\u636eFOMO\u539f\u5219\u4f18\u5316\u7740\u9646\u9875<\/li>\n<\/ul><h3>\u4e3a\u4ec0\u4e48\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u73b0\u5728\u5c31\u9700\u8981\u8425\u9500\u5fc3\u7406\u5b66<\/h3><p>\u8d8a\u5357\u4eba\u53d7\u96c6\u4f53\u6587\u5316\u5f71\u54cd\u5f3a\u70c8\u3002\u4ed6\u4eec\u6839\u636e\u670b\u53cb\u548c\u793e\u4f1a\u5a92\u4f53\u8d8b\u52bf\u8d2d\u4e70\u3002\u7406\u89e3\u8fd9\u4e00\u70b9\u6709\u52a9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u3002.<\/p><p>\u6848\u4f8b\u7814\u7a76\uff1a\u897f\u8d21\u7684\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5496\u5561\u9986\u5e94\u7528\u4e86\u793e\u4ea4\u8bc1\u660e\u3002\u53d1\u5e03 \u201c\u4eca\u65e5 100 \u540d\u987e\u5ba2\u7b7e\u5230\u201d \u7684\u5feb\u62cd\u3002\u5468\u672b\u6536\u5165\u589e\u957f\u4e86 250%\u3002.<\/p><p>\u5e94\u7528\u5fc3\u7406\u5b66\u5e76\u4e0d\u96be\u3002\u53ea\u9700\u6539\u53d8\u5185\u5bb9\u5199\u4f5c\u65b9\u5f0f\u548c\u53d1\u5e03\u65f6\u95f4\u5373\u53ef\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1593444286621-98245b7d4530.jpg\" alt=\"\" title=\"\"><\/p><h2>11\u4e2aCialdini\u539f\u5219\u5e94\u7528\u4e8e\u6570\u5b57\u8425\u9500<\/h2><p>Robert Cialdini\u786e\u5b9a\u4e866\u4e2a\u8bf4\u670d\u539f\u5219\uff08\u540e\u6765\u6dfb\u52a0Unity\uff09\u3002\u4e2d\u5c0f\u4f01\u4e1a\u5728\u8d8a\u5357\u7684Facebook\u548cTikTok\u4e0a\u6709\u6548\u4f7f\u7528\u3002DPS.MEDIA\u5df2\u5728100\u4e2a\u6d3b\u52a8\u4e2d\u6d4b\u8bd5\u3002.<\/p><p>\u6bcf\u4e2a\u539f\u5219\u5c06\u8f6c\u5316\u7387\u63d0\u9ad815-40%\u3002\u7ed3\u5408\u5b83\u4eec\u4ea7\u751f\u53cc\u500d\u6548\u679c\u3002\u4ece\u6700\u7b80\u5355\u7684\u539f\u5219\u5f00\u59cb\u3002.<\/p><h3>1. \u7a00\u7f3a\u6027 (Scarcity) \u2013 \u8425\u9020\u7d27\u8feb\u611f<\/h3><p>\u4eba\u7c7b\u5bb3\u6015\u5931\u53bb\u80dc\u8fc7\u559c\u6b22\u83b7\u5f97\u3002\u201c\u4ec5\u5269 3 \u4e2a\u540d\u989d\u201d \u6bd4 \u201c\u964d\u4ef7 50%\u201d \u66f4\u6709\u6548\u3002\u9002\u7528\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u7684\u9650\u65f6\u62a2\u8d2d\u3002.<\/p><p>\u5b9e\u9645\u4f8b\u5b50\uff1a\u8d8a\u5357Shopee\u4f7f\u7528\u5012\u8ba1\u65f6\u5668\u3002\u70b9\u51fb\u7387\u63d0\u9ad867%\u3002\u4e2d\u5c0f\u4f01\u4e1a\u590d\u5236\u6b64\u683c\u5f0f\u7528\u4e8e\u7740\u9646\u9875\u3002.<\/p><p>\u4e0d\u8981\u6ee5\u7528\u4ee5\u514d\u5931\u53bb\u4fe1\u8a89\u3002\u5728\u6b63\u786e\u65f6\u673a\u4f7f\u7528\u4ee5\u521b\u9020\u771f\u6b63\u7684\u7d27\u8feb\u611f\u3002.<\/p><ol>\n<li>\u4e3a\u6bcf\u4e2a\u4fc3\u9500\u6dfb\u52a0\u5012\u8ba1\u65f6\u5668<\/li>\n<li>\u5728 CTA \u6309\u94ae\u4e0a\u5199 \u201c\u4ec5\u5269 X \u4e2a\u540d\u989d\u201d<\/li>\n<li>\u9650\u5236\u70ed\u95e8\u4ea7\u54c1\u6570\u91cf<\/li>\n<li>\u5982\u679c\u5e93\u5b58\u4f4e\u4e8e10%\uff0c\u7acb\u5373\u7a81\u51fa<\/li>\n<li>\u6d4b\u8bd5\u7a00\u7f3a\u5143\u7d20\u4f4d\u7f6eA\/B<\/li>\n<\/ol><h3>2. \u793e\u4ea4\u8bc1\u660e (Social Proof) \u2013 \u7fa4\u4f17\u7684\u529b\u91cf<\/h3><p>90% \u8d8a\u5357\u4eba\u8d2d\u4e70\u524d\u9605\u8bfb\u8bc4\u8bba\u3002\u663e\u793a\u63a8\u8350\u4fe1\u589e\u52a0\u4fe1\u4efb 80%\u3002\u7279\u522b\u5bf9\u65b0SMEs\u6709\u6548\u3002.<\/p><p>\u6848\u4f8b\uff1a\u6cb3\u5185\u7684\u4e00\u5bb6\u5c0f\u578b\u6c34\u7597\u4e2d\u5fc3\u53d1\u5e03 \u201c500 \u540d 5 \u661f\u987e\u5ba2\u201d\u3002\u9996\u6708\u9884\u8ba2\u91cf\u589e\u957f 180%\u3002\u4f7f\u7528\u987e\u5ba2\u7684\u771f\u5b9e\u7167\u7247\u3002.<\/p><p>\u7ed3\u5408\u5177\u4f53\u6570\u636e\u3002\u201c\u8d85\u8fc7 2,000 \u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u4fe1\u4efb\u4f7f\u7528\u201d \u5efa\u7acb\u4e86\u5f3a\u5927\u7684\u6743\u5a01\u611f\u3002.<\/p><ul>\n<li>\u6536\u96c6\u524d50+\u4e2a5\u661f\u8bc4\u8bba<\/li>\n<li>\u5728\u7f51\u7ad9\u4e0a\u663e\u793a\u661f\u7ea7\u8bc4\u5206<\/li>\n<li>\u6bcf\u5468\u53d1\u5e03\u7528\u6237\u751f\u6210\u5185\u5bb9<\/li>\n<li>\u5728\u6210\u529f\u6545\u4e8b\u4e2d\u6807\u7b7e\u5ba2\u6237<\/li>\n<li>\u5982\u679c\u5c11\u4e8e10\u4e2a\u8bc4\u8bba\uff0c\u5219\u9f13\u52b1\u4ee5\u793c\u6362\u8bc4<\/li>\n<li>\u521b\u5efaTrustpilot\/Google\u8bc4\u8bba\u5c0f\u90e8\u4ef6<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u7c7b\u578b \u793e\u4f1a\u8bc1\u660e<\/th>\n<th>\u6548\u679c<\/th>\n<th>\u793a\u4f8b SMEs<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5ba2\u6237\u8bc4\u8bba<\/td>\n<td>+45%\u8f6c\u5316\u7387<\/td>\n<td>\u7f8e\u5bb9\u5546\u5e97 FB<\/td>\n<\/tr>\n<tr>\n<td>\u6848\u4f8b\u7814\u7a76<\/td>\n<td>+60% B2B\u7ebf\u7d22<\/td>\n<td>\u6570\u5b57\u4ee3\u7406<\/td>\n<\/tr>\n<tr>\n<td>\u5f71\u54cd\u8005\u5e16\u5b50<\/td>\n<td>+120%\u66dd\u5149<\/td>\n<td>\u65f6\u5c1a\u54c1\u724c<\/td>\n<\/tr>\n<tr>\n<td>\u5b9e\u65f6\u8ba1\u6570\u5668<\/td>\n<td>+33% \u7d27\u8feb\u611f<\/td>\n<td>\u7535\u5546\u7f51\u7ad9<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>3. \u6743\u5a01\u6027 (Authority) \u2013 \u5851\u9020\u4e13\u5bb6\u5f62\u8c61<\/h3><p>\u5ba2\u6237\u66f4\u4fe1\u4efb\u4e13\u5bb6\u800c\u975e\u5e7f\u544a\u3002\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u8bc1\u660e\u9886\u57df\u77e5\u8bc6\u3002\u4f7f\u7528\u8bc1\u4e66\u3001\u5a92\u4f53\u63d0\u53ca\u3002.<\/p><p>\u4f8b\u5982\uff1a\u9910\u5385\u53d1\u5e03 \u201c\u83b7 VTV1 \u63a8\u8350\u201d\u3002\u987e\u5ba2\u8ba2\u684c\u91cf\u589e\u957f 75%\u3002\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u6a21\u4eff\u6b64\u6a21\u5f0f\u3002.<\/p><p>\u5185\u5bb9\u8425\u9500\u662f\u5173\u952e\u3002\u5728\u7c89\u4e1d\u9875\u4e0a\u5199\u6df1\u5ea6\u6587\u7ae0\u3002.<\/p><h3>4. \u559c\u597d (Liking) \u2013 \u60c5\u611f\u8fde\u63a5<\/h3><p>\u4ece\u559c\u6b22\u7684\u4eba\u90a3\u91cc\u8d2d\u4e70\u3002\u4e2d\u5c0f\u4f01\u4e1a\u6784\u5efa\u4eb2\u5207\u7684\u54c1\u724c\u4e2a\u6027\u3002\u8d8a\u5357\u4eba\u559c\u6b22\u5e7d\u9ed8\u3001\u771f\u5b9e\u7684\u54c1\u724c\u3002.<\/p><p>\u8d8a\u5357TikTok\u8d8b\u52bf\uff1a\u8001\u677f\u4eb2\u81ea\u51fa\u955c\u76f4\u63a5\u804a\u5929\u3002\u4e92\u52a8\u589e\u52a0300%\u3002\u5bb9\u6613\u505a\uff0c\u6210\u672c\u4f4e\u3002.<\/p><p>\u4e0e\u53d7\u4f17\u627e\u5230\u5171\u540c\u70b9\u3002\u6bcf\u5929\u95ee\u4e92\u52a8\u95ee\u9898\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1717501217793-aa1fa7daa216.jpg\" alt=\"\" title=\"\"><\/p><h2>15\u4e2a\u6570\u5b57\u5e7f\u544a\u4e2d\u5e38\u89c1\u7684\u5fc3\u7406\u5b66\u6548\u5e94<\/h2><p>\u8d8a\u5357Facebook\u5e7f\u544a\u67097000\u4e07\u7528\u6237\u3002\u7406\u89e3\u5fc3\u7406\u6709\u52a9\u4e8e\u4f18\u5316ROAS x3-x5\u3002DPS.MEDIA\u5206\u4eab15\u4e2a\u6d4b\u8bd5\u6210\u529f\u7684\u6548\u679c\u3002.<\/p><p>\u6bcf\u4e2a\u6548\u679c\u90fd\u6709\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u590d\u5236\u7684\u5177\u4f53\u793a\u4f8b\u3002\u4e13\u6ce8\u4e8e\u79fb\u52a8\u4f18\u5148\uff0c\u56e0\u4e3a95%\u8d8a\u5357\u8bbf\u95ee\u901a\u8fc7\u624b\u673a\u3002.<\/p><h3>5. FOMO\u6548\u5e94 (Fear of Missing Out)<\/h3><p>\u8d8a\u5357\u5e74\u8f7b\u4eba\u5bb3\u6015\u9519\u8fc7\u8d8b\u52bf\u3002\u201c\u5927\u5bb6\u90fd\u5728\u4e70\u201d \u89e6\u53d1\u4e86\u5f3a\u70c8\u7684 FOMO\uff08\u9519\u5931\u6050\u60e7\u75c7\uff09\u3002\u9002\u7528\u4e8e Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u3002.<\/p><p>\u4f8b\u5982\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u5065\u8eab\u623f\u53d1\u5e03 \u201c\u8bfe\u7a0b\u5df2\u6ee1\uff0c\u7acb\u5373\u62a5\u540d\u4ee5\u514d\u9519\u8fc7\u201d\u3002\u4f1a\u5458\u8d44\u683c\u5728 2 \u5929\u5185\u552e\u7f44\u3002\u9644\u5e26\u8bfe\u7a0b\u76f4\u64ad\u89c6\u9891\u3002.<\/p><p>\u65f6\u673a\u5f88\u91cd\u8981\uff1a\u665a\u4e0a8-10\u70b9\u53d1\u5e03\u6548\u679c\u6700\u4f73\u3002.<\/p><ol>\n<li>\u6bcf\u6708\u521b\u5efa\u76f4\u64ad\u95ea\u8d2d<\/li>\n<li>\u53d1\u5e03 \u201c\u552e\u7f44\u66f4\u65b0\u201d \u5feb\u62cd\u201d<\/li>\n<li>\u4f7f\u7528\u8868\u60c5\u7b26\u53f7 \ud83d\udd25\u23f0 \u5236\u9020\u7d27\u8feb\u611f<\/li>\n<li>\u5982\u679c\u53d7\u4f1718-25\u5c81\uff0c\u5219\u6dfb\u52a0\u8d8b\u52bf\u97f3\u4e50<\/li>\n<li>\u7528FOMO\u91cd\u65b0\u5b9a\u4f4d\u8d2d\u7269\u8f66\u653e\u5f03\u8005<\/li>\n<li>\u5355\u72ec\u4eea\u8868\u677f\u8ddf\u8e2aFOMO\u5e7f\u544a<\/li>\n<\/ol><h3>6. \u951a\u5b9a\u6548\u5e94 (Anchoring) \u2013 \u667a\u80fd\u5b9a\u4ef7<\/h3><p>\u987e\u5ba2\u770b\u5230\u7684\u7b2c\u4e00\u4e2a\u4ef7\u683c\u4f1a\u6210\u4e3a\u6bd4\u8f83\u57fa\u51c6\u3002\u4e2d\u5c0f\u4f01\u4e1a\u6807\u6ce8\u9ad8\u6602\u7684\u539f\u4ef7\uff0c\u8fdb\u884c\u5927\u529b\u4fc3\u9500\u3002\u201c\u6361\u4fbf\u5b9c\u201d \u7684\u5fc3\u7406\u88ab\u89e6\u53d1\u3002.<\/p><p>Shopee\/Lazada \u7cbe\u901a\u6b64\u6280\u672f\u3002\u4e2d\u5c0f\u4f01\u4e1a\u590d\u5236\uff1a\u539f\u4ef7 1.990k \u2192 \u4fc3\u9500 499k\u3002\u8f6c\u5316\u7387\u63d0\u5347 92%\u3002.<\/p><p>\u6d4b\u8bd5\u540c\u4e00\u4ea7\u54c1\u7684\u591a\u4e2a\u951a\u70b9\u6c34\u5e73\u3002.<\/p><h3>7. \u8521\u683c\u5c3c\u514b\u6548\u5e94 (Zeigarnik) \u2013 \u8bb0\u4f4f\u672a\u5b8c\u6210\u7684\u4efb\u52a1<\/h3><p>\u5927\u8111\u66f4\u8bb0\u5f97\u672a\u5b8c\u6210\u7684\u4efb\u52a1\u800c\u975e\u5df2\u5b8c\u6210\u7684\u3002\u5c06\u6b64\u5e94\u7528\u4e8e\u7ed3\u8d26\u6d41\u7a0b\u3002\u8d2d\u7269\u8f66\u63d0\u9192\u5236\u9020\u79ef\u6781\u5f20\u529b\u3002.<\/p><p>\u90ae\u4ef6\u5e8f\u5217\uff1a\u201c\u60a8\u7684\u8d2d\u7269\u8f66\u6b63\u5728\u7b49\u5f85\u201d\u3002\u6253\u5f00\u7387 45%\uff0c\u6062\u590d\u7387 28%\u3002\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5f88\u5c11\u4f7f\u7528\uff0c\u8fd9\u662f\u4e2a\u5927\u673a\u4f1a\u3002.<\/p><p>\u7ed3\u5408\u7d27\u6025\u8ba1\u65f6\u5668\u6548\u679c\u52a0\u500d\u3002.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>Zeigarnik \u6d88\u606f<\/th>\n<th>\u65f6\u673a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8d2d\u7269\u8f66\u653e\u5f03<\/td>\n<td>\u201c\u8d2d\u7269\u8f66\u6b63\u5728\u7b49\u60a8\u201d<\/td>\n<td>1\u5c0f\u65f6\u540e<\/td>\n<\/tr>\n<tr>\n<td>\u8868\u5355\u672a\u5b8c\u6210<\/td>\n<td>\u201c\u5b8c\u6210\u6ce8\u518c\u9886\u53d6\u793c\u7269\u201d<\/td>\n<td>30\u5206\u949f\u540e<\/td>\n<\/tr>\n<tr>\n<td>\u5f15\u6d41\u78c1\u94c1<\/td>\n<td>\u201c\u7535\u5b50\u4e66\u8fd8\u5dee 2 \u6b65\u4e0b\u8f7d\u201d<\/td>\n<td>\u7acb\u5373<\/td>\n<\/tr>\n<tr>\n<td>\u6d4b\u9a8c\u672a\u5b8c\u6210<\/td>\n<td>\u201c\u60a8\u7684\u4e2a\u6027\u5316\u7ed3\u679c\u6b63\u7b49\u7740\u60a8\u201d<\/td>\n<td>5p sau<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>8-15. \u5176\u4ed6\u9700\u8981\u7acb\u5373\u4e86\u89e3\u7684\u6548\u5e94<\/h3><p>\u635f\u5931\u89c4\u907f (Loss Aversion)\uff1a\u5931\u53bb\u7684\u75db\u82e6\u5927\u4e8e\u83b7\u5f97\u7684\u5feb\u4e50\u3002\u201c\u4e0d\u8981\u9519\u8fc7\u201d &gt; \u201c\u6ce8\u518c\u9886\u53d6\u201d\u3002.<\/p><p>\u9009\u62e9\u7684\u6096\u8bba\uff1a\u592a\u591a\u9009\u9879\u5bfc\u81f4\u762b\u75ea\u3002\u9650\u52363-5\u4e2a\u9009\u62e9\u3002.<\/p><p>\u5cf0\u7ec8\u5b9a\u5f8b\uff1a\u6700\u8bb0\u5f97\u9ad8\u6f6e\u548c\u7ed3\u675f\u3002\u8ba9\u65c5\u7a0b\u7ed3\u675f\u5370\u8c61\u6df1\u523b\u3002.<\/p><p>\u8fd8\u670911\u4e2a\u6548\u679c\u5728\u7b2c2\u90e8\u5206\u3002\u9010\u4e00\u5e94\u7528\u3002.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1630328071227-1ea360605cc5.jpg\" alt=\"\" title=\"\"><\/p><h2>\u7b2c\u4e00\u90e8\u5206\u7ed3\u8bba\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u884c\u52a8\u8ba1\u5212<\/h2><p>\u4f60\u5df2\u7ecf\u670920+\u4e2a\u5fc3\u7406\u5b66\u8425\u9500\u5de5\u5177\u3002\u672c\u5468\u5f00\u59cb\u6d4b\u8bd5\u3002DPS.MEDIA\u968f\u65f6\u652f\u6301\u5b9e\u65bd\u3002.<\/p><p>Social Proof + Scarcity\u7ec4\u5408ROI\u6700\u9ad8\u3002\u5173\u6ce8\u7b2c2\u90e8\u5206\u670925\u4e2a\u9ad8\u7ea7\u793a\u4f8b\u3002.<\/p><ul>\n<li>\u672c\u5468\u9009\u62e93\u4e2a\u539f\u5219\u6d4b\u8bd5Facebook Ads<\/li>\n<li>\u4e3a\u6bcf\u4e2acampaign\u521b\u5efaFOMO\u6e05\u5355<\/li>\n<li>\u8bbe\u7f6e\u8bc4\u8bba\u6536\u96c6\u7cfb\u7edf<\/li>\n<li>\u6bcf\u5468\u5b89\u6392\u6743\u5a01\u5185\u5bb9<\/li>\n<li>\u8054\u7cfbDPS.MEDIA\u514d\u8d39\u54a8\u8be2<\/li>\n<\/ul>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%80%9a%e8%bf%87%e4%b8%aa%e4%ba%bazalo%e6%89%b9%e5%8f%91%e6%98%a5%e8%8a%82%e7%97%98%e7%97%98%e4%ba%a7%e5%93%81%e6%af%94%e7%b2%89%e4%b8%9d%e9%a1%b5%e6%9b%b4%e6%9c%89%e6%95%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7528\u4e2a\u4ebaZalo\u9ad8\u6548\u4fc3\u6210\u6625\u8282\u9500\u552e\uff0c\u80dc\u8fc7\u7c89\u4e1d\u9875<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%85%8d%e8%b4%b9%e7%ae%a1%e7%90%86%e5%ae%a2%e6%88%b7%e9%a2%84%e7%ba%a6%e9%a2%84%e8%ae%a2%e7%9a%84%e5%ba%94%e7%94%a8%e7%a8%8b%e5%ba%8f\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u514d\u8d39\u5e94\u7528\u7a0b\u5e8f\uff0c\u7528\u4e8e\u7ba1\u7406\u5ba2\u6237\u9884\u7ea6\u9884\u8ba2\u65e5\u7a0b<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/shopee%e5%8d%95%e6%ac%a1%e5%8a%a0%e9%80%9f%e6%9c%8d%e5%8a%a1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee\u5237\u5355\uff1a\u5e2e\u52a9\u65b0\u5e97\u5728\u6210\u5343\u4e0a\u4e07\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u7684\u6280\u5de7<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%b2%b3%e5%86%85%e5%9b%bd%e5%ba%86%e8%8a%829%e6%9c%882%e6%97%a5%e7%9a%84%e7%ba%a2%e7%81%af%e7%ac%bc%e6%b8%b8%e8%a1%8c%e4%bd%a0%e9%9c%80%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u56fd\u5e86\u8282\u671f\u95f4\u6cb3\u5185\u7981\u884c\u8def\u7ebf\uff089\u67082\u65e5\uff09\u4f60\u9700\u8981\u77e5\u9053\u7684<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/bi-quyet-san-ve-concert-em-xinh-say-hi-cuc-de-dam-bao-thanh-cong\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u62a2\u8d2d Em Xinh Say Hi \u6f14\u5531\u4f1a\u95e8\u7968\u7684\u7edd\u4f73\u79d8\u8bc0 \u2013 \u786e\u4fdd\u6210\u529f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%bb%85%e7%94%a8-canva-%e4%b8%80%e5%b0%8f%e6%97%b6%e4%bb%8b%e7%bb%8d%e4%bc%9a%e8%ae%a1%e6%9c%8d%e5%8a%a1%e7%9a%84%e7%bd%91%e7%ab%99\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4ec5\u75281\u5c0f\u65f6\u7528Canva\u5236\u4f5c\u4f1a\u8ba1\u670d\u52a1\u4ecb\u7ecd\u7f51\u7ad9<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u63a2\u7d2246\u4e2a\u8425\u9500\u5fc3\u7406\u5b66\u6848\u4f8b\uff0c\u5e2e\u52a9\u8d8a\u5357SMEs\u63d0\u5347\u9500\u91cf\u3002\u4ece\u7a00\u7f3a\u6548\u5e94\u5230FOMO\uff0c\u7acb\u5373\u5e94\u7528\u4f18\u5316\u6570\u5b57\u6218\u5f79\u3002DPS.MEDIA\u5206\u4eab\u6765\u81ea5400+\u5ba2\u6237\u7684\u5b9e\u6218\u79d8\u8bc0\u3002\uff08142\u5b57\u7b26\uff09<\/p>","protected":false},"author":0,"featured_media":34746,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1661,73,1635,1662,1660],"tags":[],"class_list":["post-34744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chien-luoc-smes","category-content-marketing","category-digital-marketing","category-facebook-ads","category-tam-ly-hoc-tieu-dung"],"acf":[],"rankmath_keywords":{"primary":"t\u00e2m l\u00fd h\u1ecdc marketing, marketing SMEs, digital marketing Vi\u1ec7t Nam, Cialdini marketing, FOMO marketing","secondary":["marketing SMEs","digital marketing Vi\u1ec7t Nam","Cialdini marketing","FOMO marketing"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"t\u00e2m l\u00fd h\u1ecdc marketing, marketing SMEs, digital marketing Vi\u1ec7t Nam, Cialdini marketing, FOMO marketing","seo_keywords":{"primary":"t\u00e2m l\u00fd h\u1ecdc marketing, marketing SMEs, digital marketing Vi\u1ec7t Nam, Cialdini marketing, FOMO marketing","secondary":["marketing SMEs","digital marketing Vi\u1ec7t Nam","Cialdini marketing","FOMO marketing"]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/34744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=34744"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/34744\/revisions"}],"predecessor-version":[{"id":34749,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/34744\/revisions\/34749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/34746"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=34744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=34744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=34744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}