{"id":29194,"date":"2025-08-17T17:51:58","date_gmt":"2025-08-17T10:51:58","guid":{"rendered":"https:\/\/dps.media\/?p=29194"},"modified":"2025-08-17T23:59:52","modified_gmt":"2025-08-17T16:59:52","slug":"performance-max-%e6%98%af-google-ads-%e4%b8%8a%e7%9a%84%e5%85%a8%e9%9d%a2%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/performance-max-%e6%98%af-google-ads-%e4%b8%8a%e7%9a%84%e5%85%a8%e9%9d%a2%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/","title":{"rendered":"Performance Max \u2013 Google Ads \u4e0a\u7684\u5168\u9762\u5e7f\u544a\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f Performance Max\uff1f<\/h2><p>Performance Max\uff08PMax\uff09\u662f Google Ads \u7684\u667a\u80fd\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff0c\u5141\u8bb8\u4f01\u4e1a\u8986\u76d6 <strong>\u6574\u4e2a Google \u751f\u6001\u7cfb\u7edf<\/strong> \u53ea\u9700 <strong>\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217<\/strong>. \u4f7f\u7528 PMax\uff0c\u60a8\u7684\u5e7f\u544a\u53ef\u4ee5\u540c\u65f6\u5c55\u793a\u5728\uff1a<\/p><ul class=\"wp-block-list\">\n<li><strong>\u8c37\u6b4c\u641c\u7d22<\/strong> \uff08\u641c\u7d22\u7ed3\u679c\uff09<\/li>\n\n\n\n<li><strong>YouTube<\/strong> \uff08\u89c6\u9891\uff09<\/li>\n\n\n\n<li><strong>Google \u5c55\u793a\u5e7f\u544a\u7f51\u7edc<\/strong> \uff08\u5c55\u793a\u7f51\u7edc\uff09<\/li>\n\n\n\n<li><strong>Gmail<\/strong><\/li>\n\n\n\n<li><strong>Google Discover<\/strong><\/li>\n\n\n\n<li><strong>\u8c37\u6b4c\u5730\u56fe<\/strong><\/li>\n<\/ul><p>\u8fd9\u6709\u52a9\u4e8e\u60a8\u7684\u54c1\u724c\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u4e0d\u9519\u8fc7\u4efb\u4f55\u63a5\u89e6\u70b9\u3002.<\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/image.png\" alt=\"\" class=\"wp-image-29195\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/image.png 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/image-300x150.png 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/image-768x384.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/image-754x377.png 754w, https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/image-356x178.png 356w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption><\/figcaption><\/figure><hr class=\"wp-block-separator has-alpha-channel-opacity\"><h2 class=\"wp-block-heading\">Performance Max \u7684\u7a81\u51fa\u4f18\u52bf<\/h2><ol class=\"wp-block-list\">\n<li><strong>\u6269\u5c55\u6f5c\u5728\u5ba2\u6237\u7fa4<\/strong><br>Google AI \u6301\u7eed\u5206\u6790\u884c\u4e3a\u3001\u9700\u6c42\u548c\u641c\u7d22\u8d8b\u52bf\uff0c\u5e2e\u52a9\u4f01\u4e1a\u89e6\u8fbe <strong>\u90a3\u4e9b\u8f6c\u5316\u7387\u9ad8\u7684\u5ba2\u6237\u7fa4\u4f53<\/strong> \u751a\u81f3\u662f\u60a8\u4ece\u672a\u60f3\u5230\u8fc7\u7684\u3002.<\/li>\n\n\n\n<li><strong>\u57fa\u4e8e\u76ee\u6807\u4f18\u5316\u6548\u679c<\/strong><br>\u5982\u679c\u4f60\u8bbe\u5b9a\u76ee\u6807 <strong>CPA\uff08\u6bcf\u6b21\u8f6c\u5316\u6210\u672c\uff09<\/strong> \u5e7f\u544a\u7ba1\u7406\u5668 <strong>ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09<\/strong>, \u7cfb\u7edf\u4f1a\u81ea\u52a8\u5206\u914d\u9884\u7b97\u3001\u51fa\u4ef7\u5e76\u9009\u62e9\u5c55\u793a\u4f4d\u7f6e\uff0c\u4ee5\u5e26\u6765 <strong>\u6700\u591a\u7684\u8f6c\u5316\u548c\u6700\u4f18\u7684\u6210\u672c<\/strong>.<\/li>\n\n\n\n<li><strong>\u7b80\u5355\u7ba1\u7406 \u2013 \u9ad8\u6548\u80fd<\/strong><br>\u65e0\u9700\u5206\u522b\u7ba1\u7406\u591a\u4e2a\u5e7f\u544a\u7cfb\u5217\uff08\u641c\u7d22\u3001\u5c55\u793a\u3001YouTube\u2026\uff09\uff0c\u4f60\u53ea\u9700\u7ba1\u7406 <strong>\u4e00\u4e2aPMax\u5e7f\u544a\u7cfb\u5217\u5373\u53ef<\/strong>. \u8fd9\u4e0d\u4ec5\u8282\u7701\u65f6\u95f4\uff0c\u8fd8\u80fd\u786e\u4fdd\u5e7f\u544a\u6700\u5927\u5316\u6548\u679c\u3002.<\/li>\n\n\n\n<li><strong>\u8be6\u7ec6\u4e14\u900f\u660e\u7684\u62a5\u544a<\/strong><br>Performance Max \u63d0\u4f9b\u5173\u4e8e <strong>\u6bcf\u79cd\u5185\u5bb9\u7c7b\u578b\uff08\u56fe\u7247\u3001\u89c6\u9891\u3001\u6587\u672c\uff09\u7684\u6548\u679c\u62a5\u544a<\/strong> \u5e76\u7ed9\u51fa\u521b\u610f\u4f18\u5316\u5efa\u8bae\uff0c\u5e2e\u52a9\u4f01\u4e1a\u65e2\u80fd\u8861\u91cfROI\u53c8\u80fd\u6301\u7eed\u6539\u8fdb\u3002.<\/li>\n\n\n\n<li><strong>\u1ee8ng d\u1ee5ng AI & d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c<\/strong><br>Google AI\u4e0d\u65ad\u5b66\u4e60\u5e76\u8c03\u6574\u5e7f\u544a <strong>\u6839\u636e\u6700\u65b0\u7684\u6d88\u8d39\u8005\u884c\u4e3a<\/strong>, \u786e\u4fdd\u4f60\u7684\u4f01\u4e1a\u59cb\u7ec8\u9886\u5148\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002.<\/li>\n<\/ol><hr class=\"wp-block-separator has-alpha-channel-opacity\"><h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 DPS.MEDIA \u7684\u5ba2\u6237\u5e94\u8be5\u4f7f\u7528 Performance Max\uff1f<\/h2><ul class=\"wp-block-list\">\n<li><strong>\u4e2a\u6027\u5316\u7b56\u7565<\/strong>: <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"348\">DPS.MEDIA<\/a> \u4e0d\u4ec5\u8bbe\u7f6ePMax\uff0c\u8fd8\u4f1a <strong>\u4f18\u5316\u53d7\u4f17\u4fe1\u53f7\u3001\u521b\u610f\u5185\u5bb9\u548c\u8f6c\u5316\u6570\u636e<\/strong> \u4ee5\u9002\u5e94\u5404\u4e2a\u884c\u4e1a\u3002.<\/li>\n\n\n\n<li><strong>\u4f18\u5316\u6210\u672c<\/strong>: \u6211\u4eec\u8fd0\u7528\u5b9e\u6218\u7ecf\u9a8c\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0 <strong>\u6700\u4f4eCPA\u548c\u6700\u9ad8ROAS<\/strong>.<\/li>\n\n\n\n<li><strong>\u591a\u6e20\u9053\u540c\u6b65<\/strong>: \u901a\u8fc7PMax\uff0cDPS.MEDIA\u7684\u5ba2\u6237\u5c06\u51fa\u73b0\u5728 <strong>\u591a\u4e2aGoogle\u6e20\u9053\u4e0a\u540c\u65f6<\/strong>, \uff0c\u6253\u9020\u5f3a\u5927\u7684\u54c1\u724c\u8986\u76d6\u6548\u5e94\u3002.<\/li>\n\n\n\n<li><strong>\u900f\u660e\u62a5\u544a<\/strong>: DPS.MEDIA\u627f\u8bfa\u63d0\u4f9b <strong>\u6e05\u6670\u6613\u61c2\u7684\u62a5\u544a<\/strong>, \uff0c\u5e2e\u52a9\u4f01\u4e1a\u4e3b\u7acb\u5373\u770b\u5230\u5e7f\u544a\u6548\u679c\u3002.<\/li>\n\n\n\n<li><strong>\u6301\u7eed\u966a\u4f34<\/strong>: \u4e0d\u4ec5\u4ec5\u662f\u8bbe\u7f6e\uff0cDPS.MEDIA\u59cb\u7ec8\u8ddf\u8fdb\u5e76 <strong>\u6301\u7eed\u4f18\u5316<\/strong> \u4ee5\u786e\u4fdd\u53ef\u6301\u7eed\u7684\u7ed3\u679c\u3002.<\/li>\n<\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"><figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6807\u51c6<\/th><th>Performance Max\uff08PMax\uff09<\/th><th>\u641c\u7d22\u5e7f\u544a<\/th><th>\u5c55\u793a\u5e7f\u544a<\/th><th>YouTube\u5e7f\u544a<\/th><\/tr><\/thead><tbody><tr><td><strong>\u5c55\u793a\u6e20\u9053<\/strong><\/td><td>\u6240\u6709Google\u6e20\u9053\uff08\u641c\u7d22\u3001YouTube\u3001\u5c55\u793a\u3001Gmail\u3001Discover\u3001\u5730\u56fe\uff09<\/td><td>\u4ec5\u9650Google\u641c\u7d22<\/td><td>\u5c55\u793a\u7f51\u7edc\uff08\u7f51\u7ad9\uff0c\u5e94\u7528\uff09<\/td><td>\u4ec5\u9650YouTube<\/td><\/tr><tr><td><strong>\u4e3b\u8981\u76ee\u6807<\/strong><\/td><td>\u4f18\u5316 <strong>\u8f6c\u5316\/\u6536\u5165<\/strong> \u5168\u7cfb\u7edf\u8303\u56f4\u5185<\/td><td>\u5bfb\u627e\u6709\u9700\u6c42\u7684\u5ba2\u6237 <strong>\u76f4\u63a5\u641c\u7d22<\/strong><\/td><td>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u91cd\u5b9a\u5411\u8425\u9500<\/td><td>\u6253\u9020\u54c1\u724c\uff0c\u5438\u5f15\u89c6\u9891\u89c2\u4f17<\/td><\/tr><tr><td><strong>\u81ea\u52a8\u5316<\/strong><\/td><td>Google AI\u4f18\u5316 <strong>\u9884\u7b97\u3001\u7ade\u4ef7\u3001\u53d7\u4f17\u3001\u5185\u5bb9<\/strong><\/td><td>\u9ad8\u5ea6\u4f9d\u8d56\u5173\u952e\u8bcd\u548c\u624b\u52a8\u8bbe\u7f6e<\/td><td>\u9700\u8981\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u548c\u5174\u8da3\u8fdb\u884c\u660e\u786e\u5b9a\u4f4d<\/td><td>\u5fc5\u987b\u6709\u5408\u9002\u7684\u89c6\u9891\u5e76\u8be6\u7ec6\u8bbe\u7f6e<\/td><\/tr><tr><td><strong>\u5ba2\u6237\u7fa4\u6269\u5c55\u80fd\u529b<\/strong><\/td><td>\u975e\u5e38\u9ad8\uff0c\u57fa\u4e8e <strong>AI+\u53d7\u4f17\u4fe1\u53f7<\/strong><\/td><td>\u4ec5\u9650\u4e8e\u6b63\u5728\u641c\u7d22\u5173\u952e\u8bcd\u7684\u7fa4\u4f53<\/td><td>\u4e2d\u7b49\uff0c\u57fa\u4e8e\u4eba\u53e3\u7edf\u8ba1\/\u5174\u8da3\u5b9a\u4f4d<\/td><td>\u4e2d\u7b49\uff0c\u53d6\u51b3\u4e8e\u89c6\u9891\u5185\u5bb9\u548c\u5b9a\u4f4d<\/td><\/tr><tr><td><strong>\u6d3b\u52a8\u7ba1\u7406<\/strong><\/td><td>\u7ba1\u7406 <strong>\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217<\/strong> \u9002\u7528\u4e8e\u591a\u4e2a\u6e20\u9053<\/td><td>\u6bcf\u4e2a\u5173\u952e\u8bcd\u7ec4\u9700\u8981\u5355\u72ec\u7684\u6d3b\u52a8<\/td><td>\u9700\u8981\u591a\u4e2a\u4e0d\u540c\u7684\u5e7f\u544a\u7ec4<\/td><td>\u5355\u72ec\u7ba1\u7406\u6bcf\u4e2a\u89c6\u9891\u3001\u76ee\u6807\u7fa4\u4f53<\/td><\/tr><tr><td><strong>B\u00e1o c\u00e1o & t\u1ed1i \u01b0u<\/strong><\/td><td>\u6709\u8be6\u7ec6\u62a5\u544a\u663e\u793a\u6bcf\u79cd\u5185\u5bb9\uff08\u56fe\u7247\u3001\u89c6\u9891\u3001\u6587\u672c\uff09\u7684\u6548\u679c<\/td><td>\u6309\u5173\u952e\u8bcd\u62a5\u544a\u6548\u679c<\/td><td>\u6309\u5c55\u793a\u5bf9\u8c61\u7fa4\u4f53\u62a5\u544a<\/td><td>\u6309\u89c6\u9891\u3001\u89c2\u770b\u6b21\u6570\u62a5\u544a<\/td><\/tr><tr><td><strong>Chi ph\u00ed & ROI<\/strong><\/td><td>\u4f18\u5316 <strong>CPA\/ROAS<\/strong> \u667a\u80fd<\/td><td>\u5bf9\u6709\u660e\u786e\u9700\u6c42\u7684\u5ba2\u6237\u6548\u679c\u9ad8<\/td><td>\u6548\u679c\u53d6\u51b3\u4e8e\u7cbe\u51c6\u5b9a\u4f4d<\/td><td>\u9002\u5408\u54c1\u724c\u63a8\u5e7f\uff0c\u8f83\u5c11\u76f4\u63a5\u4f18\u5316\u9500\u91cf<\/td><\/tr><\/tbody><\/table><\/figure><p>\ud83d\udc49 \u4ece\u4e0a\u8868\u53ef\u4ee5\u770b\u51fa\uff1a<\/p><ul class=\"wp-block-list\">\n<li><strong>\u641c\u7d22\u5e7f\u544a<\/strong> \u9002\u5408\u5373\u65f6\u9700\u6c42\u3002.<\/li>\n\n\n\n<li><strong>Display & YouTube<\/strong> \u64c5\u957f\u54c1\u724c\u5efa\u8bbe\u3002.<\/li>\n\n\n\n<li><strong>Performance Max<\/strong> \u518d <strong>\u6574\u5408\u6240\u6709\u7684\u529b\u91cf<\/strong>, \u65e2\u80fd\u62d3\u5c55\u65b0\u5ba2\u6237\uff0c\u53c8\u80fd\u4f18\u5316\u6210\u672c\u548c\u6536\u5165\u3002.<\/li>\n<\/ul><h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2><p>Performance Max\u6b63\u662f\u4e3a\u5e0c\u671b <strong>\u63d0\u5347\u9500\u552e\u989d\u3001\u62d3\u5c55\u5ba2\u6237\u5e76\u4f18\u5316\u6210\u672c\u7684\u4f01\u4e1a\u63d0\u4f9b\u7684\u667a\u80fd\u5e7f\u544a\u89e3\u51b3\u65b9\u6848<\/strong>.<br>\u5f53\u7ed3\u5408 <strong>DPS.MEDIA<\/strong>, \u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u7ecf\u9a8c\u65f6\uff0c\u5ba2\u6237\u5c06\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528PMax\u7684\u529b\u91cf\u5f15\u9886\u5e02\u573a\u3002.<\/p><p>\ud83d\udc49 \u5982\u679c\u60a8\u60f3\u63d0\u5347\u6536\u5165\uff0c\u4e0d\u9519\u8fc7Google\u4e0a\u7684\u4efb\u4f55\u5ba2\u6237\uff0c\u8bf7\u8ba9 <strong>DPS.MEDIA<\/strong> \u4e0e\u60a8\u643a\u624b <strong>Performance Max\u5e7f\u544a<\/strong>.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a 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