{"id":27320,"date":"2025-07-13T12:08:33","date_gmt":"2025-07-13T05:08:33","guid":{"rendered":"https:\/\/dps.media\/tiktok-ads-playbook-bi-kip-chay-ads-thang-lon\/"},"modified":"2025-07-13T12:08:38","modified_gmt":"2025-07-13T05:08:38","slug":"tiktok-%e5%b9%bf%e5%91%8a%e6%94%bb%e7%95%a5%ef%bc%8c%e6%88%90%e5%8a%9f%e6%8a%95%e6%94%be%e5%b9%bf%e5%91%8a%e7%9a%84%e7%a7%98%e8%af%80","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/tiktok-%e5%b9%bf%e5%91%8a%e6%94%bb%e7%95%a5%ef%bc%8c%e6%88%90%e5%8a%9f%e6%8a%95%e6%94%be%e5%b9%bf%e5%91%8a%e7%9a%84%e7%a7%98%e8%af%80\/","title":{"rendered":"TikTok\u5e7f\u544a\u624b\u518c\uff1a\u5e7f\u544a\u6295\u653e\u5236\u80dc\u79d8\u7c4d"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>B\u1ea1n \u0111\u00e3 t\u1eebng th\u1eafc m\u1eafc t\u1ea1i sao nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean TikTok l\u1ea1i b\u00f9ng n\u1ed5 doanh s\u1ed1 trong khi kh\u00f4ng \u00edt chi\u1ebfn d\u1ecbch kh\u00e1c l\u1ea1i \u201cch\u00ecm ngh\u1ec9m\u201d?<\/strong> <em>TikTok\u5e7f\u544a\u4e0d\u4ec5\u4ec5\u662f\u9884\u7b97\u6295\u5165\uff0c\u66f4\u662f\u57fa\u4e8e\u7528\u6237\u884c\u4e3a\u548c\u5e02\u573a\u8d8b\u52bf\u4f18\u5316\u7b56\u7565\u7684\u827a\u672f\u3002.<\/em> T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u00e0ng tr\u0103m doanh nghi\u1ec7p SMEs Vi\u1ec7t Nam, gi\u00fap h\u1ecd chinh ph\u1ee5c n\u1ec1n t\u1ea3ng \u201cv\u00e0ng\u201d n\u00e0y v\u00e0 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/p><p><strong>\u5728TikTok\u4e0a\u53d6\u80dc\u7684\u5173\u952e\u5728\u4e8e\u5c06\u521b\u610f\u5185\u5bb9\u4e0e\u7cbe\u51c6\u6570\u636e\u5206\u6790\u7ed3\u5408\uff0c\u9501\u5b9a\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\u3002.<\/strong> \u6839\u636eSensor Tower\u7684\u6570\u636e\uff0cTikTok\u76ee\u524d\u662f\u4eba\u5747\u4f7f\u7528\u65f6\u957f\u6700\u9ad8\u7684\u5e73\u53f0\uff0c\u5982\u679c\u5584\u52a0\u5229\u7528\uff0c\u5c06\u6210\u4e3a\u6781\u9ad8\u6548\u7684\u5e7f\u544a\u73af\u5883\u3002\u56e0\u6b64\uff0c\u4e00\u4efd\u7cfb\u7edf\u5316\u7684playbook\u4e0d\u4ec5\u80fd\u8282\u7701\u9884\u7b97\uff0c\u8fd8\u80fd\u8ba9\u6bcf\u4e00\u5206\u94b1\u90fd\u8f6c\u5316\u4e3a\u53ef\u6301\u7eed\u6536\u5165\u3002.<\/p><p><strong>DPS.MEDIA\u7684TikTok\u5e7f\u544aPlaybook\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u6295\u653e\u6280\u5de7\u7684\u96c6\u5408\uff0c\u66f4\u662f\u5e2e\u52a9\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u4ece\u521b\u610f\u3001\u6267\u884c\u5230\u7ed3\u679c\u5206\u6790\u5404\u9636\u6bb5\u4f18\u5316\u7684\u6218\u7565\u6307\u5357\u3002.<\/strong> \u57fa\u4e8e\u5b9e\u9645\u7ecf\u9a8c\u548c\u900f\u660e\u6570\u636e\u6784\u5efaplaybook\uff0c\u5c06\u5e2e\u52a9\u4f60\u4e3b\u52a8\u628a\u63a7ROI\uff0c\u667a\u80fd\u6269\u5c55\u5e7f\u544a\u89c4\u6a21\u3002\u8fd9\u6b63\u662f\u7a81\u7834\u6570\u5b57\u5e02\u573a\u65e5\u76ca\u6fc0\u70c8\u7ade\u4e89\u7684\u5173\u952e\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/_jpg-1.jpg\" alt=\"\u5229\u7528TikTok\u7684\u4f18\u52bf\u6253\u9020\u575a\u5b9e\u54c1\u724c\" title=\"\"><\/p><h2 id=\"tan-dung-diem-manh-cua-tiktok-de-tao-dung-thuong-hieu-vung-chac\">\u5229\u7528TikTok\u7684\u4f18\u52bf\u6253\u9020\u575a\u5b9e\u54c1\u724c<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">\u63a2\u7d22\u77ed\u5185\u5bb9\u7684\u529b\u91cf\uff0c\u7559\u4e0b\u6df1\u523b\u5370\u8c61<\/h3><p><strong>TikTok\u662f\u521b\u610f\u4e0e\u5feb\u901f\u4f20\u64ad\u7684\u821e\u53f0\u3002.<\/strong> \u7531\u4e8e\u77ed\u89c6\u9891\u7279\u6027\uff0c\u4f60\u7684\u5185\u5bb9\u9700\u5728\u524d\u51e0\u79d2\u805a\u7126\u4e8e\u77ac\u95f4\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u4ee5\u7559\u4f4f\u89c2\u4f17\u3002\u6839\u636e\u7814\u7a76\u6765\u81ea <em>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/em>, ,\u4ee5\u63d0\u95ee\u6216\u51fa\u5176\u4e0d\u610f\u7684\u753b\u9762\u5f00\u573a\uff0c\u53ef\u63d0\u5347\u4e92\u52a8\u7387\u9ad8\u8fbe65%\u3002DPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5584\u7528\u7b80\u6d01\u7684\u6545\u4e8b\u8bb2\u8ff0\u6280\u5de7\uff0c, <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u7ed3\u5408\u6d41\u884c\u97f3\u4e50\u548c\u6d41\u7545\u8f6c\u573a\u7279\u6548\uff0c\u81ea\u7136\u690d\u5165\u54c1\u724c\u5370\u8c61\u800c\u4e0d\u663e\u751f\u786c\u5e7f\u544a<\/a>.<\/p><p>V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed9i \u0111\u1ecba t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u1edd chu\u1ed7i video \u201c#OOTD h\u00e0ng ng\u00e0y\u201d v\u1edbi c\u00e1c item m\u1edbi, ph\u1ed1i \u0111\u1ed3 nhanh trong 15 gi\u00e2y. K\u1ebft qu\u1ea3 sau 3 th\u00e1ng, h\u1ecd t\u0103ng l\u01b0\u1ee3ng follow l\u00ean 4 l\u1ea7n v\u00e0 c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i shop online \u0111\u1ebfn 38%, minh ch\u1ee9ng cho s\u1ee9c m\u1ea1nh lan t\u1ecfa c\u1ee7a TikTok khi khai th\u00e1c n\u1ed9i dung ph\u00f9 h\u1ee3p t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">\u5229\u7528\u7b97\u6cd5\uff1a\u4e2a\u6027\u5316\u548c\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237<\/h3><p>TikTok\u7b97\u6cd5\u901a\u8fc7\u5206\u6790\u7528\u6237\u884c\u4e3a\u548c\u89c6\u9891\u4e92\u52a8\uff0c\u4f18\u5148\u5b9e\u73b0\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u8fd9\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5236\u5b9a\u7cbe\u7ec6\u5316\u76ee\u6807\u7b56\u7565\u521b\u9020\u4e86\u9ec4\u91d1\u673a\u4f1a\uff0c\u4e0d\u4ec5\u57fa\u4e8e\u4eba\u53e3\u7edf\u8ba1\uff0c\u8fd8\u7ed3\u5408\u5174\u8da3\u548c\u6d88\u8d39\u4e60\u60ef\u3002.<\/p><ul style=\"margin-left:20px; margin-bottom:16px;\">\n<li><strong>T\u1ed1i \u01b0u \u201cInterest Targeting\u201d:<\/strong> \u9009\u62e9\u559c\u6b22\u7c7b\u4f3c\u54c1\u7c7b\u7684\u76ee\u6807\u7fa4\u4f53\u4ee5\u6269\u5927\u5e02\u573a\u4efd\u989d\u3002.<\/li>\n<li><strong>\u521b\u610f\u518d\u8425\u9500\uff1a<\/strong> \u901a\u8fc7\u80fd\u591f\u5feb\u901f\u6fc0\u53d1\u9700\u6c42\u7684\u5185\u5bb9\uff0c\u4e0e\u5df2\u89c2\u770b\u6216\u4e92\u52a8\u89c6\u9891\u4f46\u5c1a\u672a\u8d2d\u4e70\u7684\u5ba2\u6237\u4fdd\u6301\u8054\u7cfb\u3002.<\/li>\n<li><strong>\u4e2a\u6027\u5316\u4fe1\u606f\uff1a<\/strong> \u5206\u6790\u6570\u636e\u4ee5\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5b9a\u5236\u5e7f\u544a\u6587\u6848\u548c\u56fe\u7247\uff0c\u5e2e\u52a9\u8f6c\u5316\u7387\u63d0\u53472-3\u500d\uff0c\u76f8\u8f83\u4e8e\u5927\u4f17\u5316\u5e7f\u544a\u3002.<\/li>\n<\/ul><h3 style=\"font-weight:600; margin-bottom:12px;\">\u5bf9\u6bd4TikTok\u6218\u7565\u4e0e\u5176\u4ed6\u5e73\u53f0\u7684\u6548\u679c<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width: 100%; margin-bottom: 24px; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"padding:12px; border-bottom: 2px solid #ddd;\">\u6807\u51c6<\/th>\n<th style=\"padding:12px; border-bottom: 2px solid #ddd;\">TikTok<\/th>\n<th style=\"padding:12px; border-bottom: 2px solid #ddd;\">Facebook<\/th>\n<th style=\"padding:12px; border-bottom: 2px solid #ddd;\">Instagram<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u5e73\u5747\u4e92\u52a8\u7387<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">5.3%<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">1.2%<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">2.1%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u4f20\u64ad\u6307\u6570\uff08\u75c5\u6bd2\u6027\uff09<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u975e\u5e38\u9ad8<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u4e2d\u7b49<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u9ad8<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u5e7f\u544a\u4e2a\u6027\u5316\u529f\u80fd<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u4f18\u8d8a\uff0c\u57fa\u4e8e\u5b9e\u65f6\u884c\u4e3a<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u597d<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u597d<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u6bcf\u5343\u6b21\u5c55\u793a\u7684\u5e73\u5747\u6210\u672c\uff08CPM\uff09<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u4f4e<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u4e2d\u7b49\u504f\u9ad8<\/td>\n<td style=\"padding:12px; border-top: 1px solid #ddd;\">\u9ad8<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6839\u636eDPS.MEDIA\u7684\u5b9e\u6218\u6570\u636e\uff0cTikTok\u4e0d\u4ec5\u6709\u52a9\u4e8e\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\uff0c\u8fd8\u80fd\u5229\u7528\u5176\u6210\u672c\u4f18\u52bf\u548c\u81ea\u7136\u4e92\u52a8\uff0c\u975e\u5e38\u9002\u5408\u5e0c\u671b\u6253\u9020\u575a\u5b9e\u57fa\u7840\u800c\u65e0\u9700\u5de8\u989d\u6295\u8d44\u7684\u4e2d\u5c0f\u4f01\u4e1a\u3002\u8fd9\u662f\u54c1\u724c\u4e0d\u65ad\u6269\u5c55\u5e76\u5728\u5ba2\u6237\u5fc3\u667a\u4e2d\u7559\u4e0b\u5370\u8bb0\u7684\u91cd\u8981\u8df3\u677f\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/_bayrs.jpg3edf.jpg\" alt=\"\u5206\u6790\u7528\u6237\u6d1e\u5bdf\u4ee5\u8bbe\u8ba1\u6709\u5438\u5f15\u529b\u7684\u5e7f\u544a\u5185\u5bb9\" title=\"\"><\/p><h2 id=\"phan-tich-insight-nguoi-dung-de-thiet-ke-noi-dung-quang-cao-hap-dan\">\u5206\u6790\u7528\u6237\u6d1e\u5bdf\u4ee5\u8bbe\u8ba1\u6709\u5438\u5f15\u529b\u7684\u5e7f\u544a\u5185\u5bb9<\/h2><h3 style=\"font-weight:bold; margin-bottom:12px;\">\u6df1\u5165\u4e86\u89e3TikTok\u7528\u6237\u7684\u5fc3\u7406\u548c\u884c\u4e3a<\/h3><p><strong>\u7528\u6237\u6d1e\u5bdf\u4e0d\u4ec5\u4ec5\u662f\u539f\u59cb\u6570\u636e<\/strong>,\u66f4\u662f\u5bf9\u5ba2\u6237\u5982\u4f55\u611f\u77e5\u548c\u54cd\u5e94\u5185\u5bb9\u7684\u6df1\u523b\u7406\u89e3\u3002TikTok\u662f\u4e00\u4e2a\u4ee5\u5feb\u901f\u3001\u521b\u610f\u548c\u9ad8\u5ea6\u4e92\u52a8\u4e3a\u7279\u70b9\u7684\u5e73\u53f0\u3002\u56e0\u6b64\uff0c\u6d1e\u5bdf\u5206\u6790\u5fc5\u987b\u6df1\u5165\u5230\u6bcf\u4e2a\u76ee\u6807\u7fa4\u4f53\uff0c\u4ece\u5174\u8da3\u3001\u6d88\u8d39\u884c\u4e3a\u5230\u90a3\u4e9b\u96be\u4ee5\u7528\u5e38\u89c4\u6570\u636e\u8861\u91cf\u7684\u9690\u6027\u5173\u6ce8\u70b9\u3002.<\/p><p>Ch\u1eb3ng h\u1ea1n, qua case study c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang SME t\u1ea1i Vi\u1ec7t nam m\u00e0 DPS.MEDIA \u0111\u1ed3ng h\u00e0nh, vi\u1ec7c khai th\u00e1c insight cho th\u1ea5y nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i y\u00eau th\u00edch n\u1ed9i dung gi\u1ea3i tr\u00ed xen l\u1eabn phong c\u00e1ch. T\u1eeb \u0111\u00f3, nh\u00f3m t\u1ea1o n\u1ed9i dung ch\u1ecdn h\u01b0\u1edbng ti\u1ebfp c\u1eadn nh\u1eb9 nh\u00e0ng, h\u00e0i h\u01b0\u1edbc nh\u01b0ng v\u1eabn nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 \u201cth\u1ed1ng nh\u1ea5t trong phong c\u00e1ch\u201d \u2013 \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m nh\u1ea5t khi t\u00ecm mua qu\u1ea7n \u00e1o tr\u00ean TikTok.<\/p><h3 style=\"font-weight:bold; margin-bottom:12px;\">\u57fa\u4e8e\u6d1e\u5bdf\u8bbe\u8ba1\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u65b9\u6cd5<\/h3><ul style=\"margin-left:20px; margin-bottom:20px;\">\n<li><strong>\u805a\u7126\u7528\u6237\u6545\u4e8b\uff1a<\/strong> \u5185\u5bb9\u5e94\u6316\u6398\u5ba2\u6237\u771f\u5b9e\u7684\u4f53\u9a8c\u3001\u9700\u6c42\u548c\u60c5\u611f\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4ea7\u54c1\u5e7f\u544a\u3002.<\/li>\n<li><strong>\u521b\u610f\u5f62\u5f0f\u7075\u6d3b\uff1a<\/strong> \u77ed\u89c6\u9891\u3001\u6311\u6218\u3001\u4e92\u52a8\u5185\u5bb9\u6216\u6545\u4e8b\u8bb2\u8ff0\uff0c\u90fd\u662f\u5438\u5f15\u5e76\u7559\u4f4fTikTok\u89c2\u4f17\u7684\u65b9\u5f0f\u3002.<\/li>\n<li><strong>\u4f18\u5316\u65f6\u95f4\u4e0e\u4fe1\u606f\u4f20\u9012\uff1a<\/strong> TikTok\u6ce8\u91cd\u901f\u5ea6\u548c\u76f4\u89c2\u6027\uff0c\u56e0\u6b64\u5185\u5bb9\u5fc5\u987b\u5728\u524d\u51e0\u79d2\u5185\u5feb\u901f\u4f20\u9012\u4ef7\u503c\u5e76\u4fdd\u6301\u5438\u5f15\u529b\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-bottom:30px;\">\n<thead>\n<tr>\n<th>\u6d1e\u5bdf\u8981\u7d20<\/th>\n<th>\u5e94\u7528\u4e8e\u5e7f\u544a\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u559c\u6b22\u6d41\u884c\u8d8b\u52bf<\/td>\n<td>\u7528\u6b63\u5728\u6d41\u884c\u7684\u6311\u6218\u6216\u8d8b\u52bf\u4f5c\u4e3a\u6545\u4e8b\u80cc\u666f<\/td>\n<\/tr>\n<tr>\n<td>\u5173\u6ce8\u771f\u5b9e\u4e0e\u4eb2\u8fd1\u611f<\/td>\n<td>T\u1ea1o n\u1ed9i dung d\u1ea1ng review, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, kh\u00f4ng qu\u00e1 \u201cs\u00e2n kh\u1ea5u\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u504f\u7231\u5feb\u901f\u5a31\u4e50\u4ef7\u503c<\/td>\n<td>\u5728\u5f15\u5bfc\u8bcd\u548c\u89c6\u89c9\u6548\u679c\u4e2d\u52a0\u5165\u5e7d\u9ed8\u3001\u60ca\u559c\u5143\u7d20<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA lu\u00f4n nh\u1ea5n m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng vi\u1ec7c \u201cnghe ng\u00f3ng\u201d <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u51c6\u786e\u7684\u6d1e\u5bdf\u548c\u5de7\u5999\u7684\u6316\u6398\u4e0d\u4ec5\u80fd\u8ba9\u5e7f\u544a\u5438\u5f15\u4eba\uff0c\u8fd8\u80fd\u5efa\u7acb\u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u957f\u671f\u8054\u7cfb\u3002<\/a>. \u6839\u636e\u5c3c\u5c14\u68ee\u7684\u7814\u7a76\uff0c\u57fa\u4e8e\u60c5\u611f\u6570\u636e\u7684\u5e7f\u544a\u80fd\u5c06\u54c1\u724c\u8bb0\u5fc6\u7387\u63d0\u5347\u81f3271%\uff0c\u8fd9\u6e05\u695a\u8bc1\u660e\u4e86\u5728TikTok\u7b49\u5e73\u53f0\u4e0a\u8fd0\u7528\u6d1e\u5bdf\u7684\u5f3a\u5927\u529b\u91cf\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/-cover.jpg\" alt=\"\u5236\u5b9a\u7cbe\u51c6\u5b9a\u4f4d\u7684\u7b56\u7565\u4ee5\u4f18\u5316\u5e7f\u544a\u6210\u672c\" title=\"\"><\/p><h2 id=\"xay-dung-chien-luoc-nham-dung-doi-tuong-giup-toi-uu-chi-phi-quang-cao\">\u5236\u5b9a\u7cbe\u51c6\u5b9a\u4f4d\u7684\u7b56\u7565\u4ee5\u4f18\u5316\u5e7f\u544a\u6210\u672c<\/h2><h3>\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u753b\u50cf\u4ee5\u8282\u7701\u5e7f\u544a\u9884\u7b97<\/h3><p>\u5728\u7ade\u4e89\u6fc0\u70c8\u7684TikTok\u73af\u5883\u4e2d\uff0c\u51c6\u786e\u5b9a\u4f4d\u76ee\u6807\u7fa4\u4f53\u4e0d\u4ec5\u63d0\u5347\u6d3b\u52a8\u6548\u679c\uff0c\u8fd8\u80fd\u51cf\u5c11\u9884\u7b97\u6d6a\u8d39\u3002DPS.MEDIA\u59cb\u7ec8\u5f3a\u8c03\u4f7f\u7528 <strong>\u884c\u4e3a\u548c\u5174\u8da3\u6570\u636e<\/strong> \u800c\u4e0d\u662f\u4ec5\u4f9d\u8d56\u4f20\u7edf\u4eba\u53e3\u7edf\u8ba1\u3002\u4f8b\u5982\uff0c\u9762\u5411\u5e74\u8f7b\u4eba\u7684\u65f6\u5c1a\u54c1\u724c\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5173\u6ce8\u65f6\u5c1a\u8d8b\u52bf\u3001\u821e\u66f2\u621618-24\u5c81\u7fa4\u4f53\u4e2d\u77e5\u540d\u5f71\u54cd\u8005\u7684\u4eba\u7fa4\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u6309\u5e74\u9f84\u5212\u5206\u3002.<\/p><h3>\u57fa\u4e8e\u6570\u636e\u5206\u6790\u7684\u7cbe\u7ec6\u5316\u53d7\u4f17\u7ec6\u5206\u7b56\u7565<\/h3><p>\u53d7\u4f17\u5206\u7ec4\u4e0d\u5e94\u4ec5\u505c\u7559\u5728\u51e0\u4e2a\u57fa\u672c\u5206\u7c7b\uff0c\u800c\u5e94\u901a\u8fc7TikTok\u7684\u9ad8\u7ea7\u5206\u6790\u5de5\u5177\u6df1\u5165\u6316\u6398\uff0c\u5982 <em>\u5174\u8da3\u5b9a\u5411\u3001\u884c\u4e3a\u5b9a\u5411<\/em> \u548c <em>\u81ea\u5b9a\u4e49\u53d7\u4f17<\/em>.DPS.MEDIA\u5df2\u5c06\u6b64\u65b9\u6cd5\u5e94\u7528\u4e8e\u4e00\u5bb6\u5316\u5986\u54c1\u884c\u4e1a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\uff0c\u4ec5\u75282\u4e2a\u6708\u5e7f\u544a\u6295\u653e\u5c31\u5c06\u8f6c\u5316\u7387\u63d0\u5347\u81f3251%\u3002.<\/p><ul>\n<li><strong>A\/B\u6d4b\u8bd5\uff1a<\/strong> \u786e\u5b9a\u54ea\u4e9b\u7fa4\u4f53\u53cd\u9988\u826f\u597d\uff0c\u4ece\u800c\u52a0\u5927\u9884\u7b97\u6295\u5165\u3002.<\/li>\n<li><strong>\u8fd0\u884c\u76f8\u4f3c\u53d7\u4f17\u6d3b\u52a8\uff1a<\/strong> \u57fa\u4e8e\u5b9e\u9645\u5ba2\u6237\u6570\u636e\u5bfb\u627e\u7c7b\u4f3c\u7684\u6f5c\u5728\u5ba2\u6237\u3002.<\/li>\n<li><strong>\u4e13\u6ce8\u4e8e\u4e92\u52a8\uff1a<\/strong> \u5229\u7528\u76f4\u63a5\u4e0e\u5185\u5bb9\u4e92\u52a8\u7684\u53d7\u4f17\u6765\u5efa\u7acb\u5fe0\u8bda\u793e\u533a\u3002.<\/li>\n<\/ul><h3>\u6309\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\u5c55\u793aROI\u4ef7\u503c\u793a\u610f\u56fe<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u53d7\u4f17\u7fa4\u4f53<\/th>\n<th>\u7279\u70b9<\/th>\n<th>\u8f6c\u5316\u7387\uff08%\uff09<\/th>\n<th>\u6bcf\u8f6c\u5316\u6210\u672c\uff08\u8d8a\u5357\u76fe\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e74\u8f7b\u5ba2\u6237\uff0818-24\u5c81\uff09<\/td>\n<td>\u559c\u6b22\u6f6e\u6d41\uff0c\u5145\u6ee1\u6d3b\u529b\uff0c\u7ecf\u5e38\u4e92\u52a8<\/td>\n<td>18%<\/td>\n<td>45.000<\/td>\n<\/tr>\n<tr>\n<td>\u5fe0\u5b9e\u7528\u6237<\/td>\n<td>\u5df2\u8d2d\u4e70\u3001\u5173\u6ce8\u7c89\u4e1d\u9875\u3001\u53c2\u4e0e\u76f4\u64ad<\/td>\n<td>32%<\/td>\n<td>30.000<\/td>\n<\/tr>\n<tr>\n<td>\u6765\u81ea\u76f8\u4f3c\u53d7\u4f17\u7684\u65b0\u5ba2\u6237<\/td>\n<td>\u9ad8\u6f5c\u529b\uff0c\u5c1a\u672a\u76f4\u63a5\u4e92\u52a8<\/td>\n<td>14%<\/td>\n<td>55.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Qua \u0111\u00f3, vi\u1ec7c thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1eafm \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng gi\u00fap SME ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ROI v\u01b0\u1ee3t tr\u1ed9i \u2013 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf trong b\u1ed1i c\u1ea3nh qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 \u0111\u1eaft \u0111\u1ecf.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/-guide.jpg\" alt=\"\u521b\u610f\u5185\u5bb9\u5199\u4f5c\u6280\u5de7\uff0c\u6fc0\u53d1\u4e92\u52a8\u4e0e\u8f6c\u5316\" title=\"\"><\/p><h2 id=\"ky-thuat-viet-noi-dung-sang-tao-kich-thich-tuong-tac-va-chuyen-doi\">\u521b\u610f\u5185\u5bb9\u5199\u4f5c\u6280\u5de7\uff0c\u6fc0\u53d1\u4e92\u52a8\u4e0e\u8f6c\u5316<\/h2><h3 style=\"font-weight: 600; margin-bottom: 12px;\">\u901a\u8fc7\u6545\u4e8b\u548c\u60c5\u611f\u6253\u9020\u5438\u5f15\u4eba\u7684\u5185\u5bb9<\/h3><p>\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c, <strong>\u8bb2\u6545\u4e8b\u6280\u5de7\uff08storytelling\uff09<\/strong> \u0111\u01b0\u1ee3c xem l\u00e0 \u201cch\u00eca kh\u00f3a v\u00e0ng\u201d \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u00ean TikTok. Theo nghi\u00ean c\u1ee9u t\u1eeb Harvard Business review, c\u00e1c n\u1ed9i dung g\u1eafn k\u1ebft v\u1edbi c\u1ea3m x\u00fac ng\u01b0\u1eddi xem c\u00f3 kh\u1ea3 n\u0103ng l\u01b0u gi\u1eef v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u00e2u d\u00e0i h\u01a1n. DPS.MEDIA khuy\u1ebfn kh\u00edch c\u00e1c doanh nghi\u1ec7p SMEs Vi\u1ec7t nam t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 n\u00e0y b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c video ng\u1eafn chi ti\u1ebft, ch\u00e2n th\u1eadt v\u00e0 g\u1ea7n g\u0169i v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1eadt v\u1edbi h\u00e0nh tr\u00ecnh c\u1ea3i thi\u1ec7n l\u00e0n da, gi\u00fap s\u1ed1 l\u01b0\u1ee3t b\u00ecnh lu\u1eadn t\u0103ng \u0111\u1ebfn 3 l\u1ea7n so v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<\/p><h3 style=\"font-weight: 600; margin-bottom: 12px;\">\u903b\u8f91\u5185\u5bb9\u7ed3\u6784\u5e2e\u52a9\u89c2\u4f17\u8f7b\u677e\u884c\u52a8<\/h3><p>\u6784\u5efa\u6e05\u6670\u3001\u6709\u91cd\u70b9\u7684\u5185\u5bb9\u7ed3\u6784\uff0c\u6709\u52a9\u4e8e\u89c2\u4f17\u5feb\u901f\u83b7\u53d6\u4fe1\u606f\u5e76\u5f15\u5bfc\u540e\u7eed\u884c\u52a8\u3002DPS.MEDIA\u6210\u529f\u5e94\u7528\u7684\u6a21\u578b\u4e4b\u4e00\u662f <em>\u201cHook \u2013 Problem \u2013 Solution \u2013 Call to Action\u201d<\/em>, \uff0c\u5177\u4f53\u4e3a\uff1a<\/p><ul style=\"margin: 12px 0px 24px 20px; line-height: 1.6;\">\n<li><strong>Hook\uff1a<\/strong> \u5f00\u5934\u8981\u5438\u5f15\u4eba\uff0c\u5728\u524d\u4e09\u79d2\u6fc0\u53d1\u597d\u5947\u5fc3\u3002.<\/li>\n<li><strong>\u95ee\u9898\uff1a<\/strong> \u6316\u6398\u89c2\u4f17\u6b63\u5728\u9047\u5230\u7684\u95ee\u9898\u3001\u9700\u6c42\u6216\u56f0\u96be\u3002.<\/li>\n<li><strong>\u89e3\u51b3\u65b9\u6848\uff1a<\/strong> \u901a\u8fc7\u4ea7\u54c1\/\u670d\u52a1\u6216\u660e\u663e\u7684\u5229\u76ca\u6765\u5c55\u793a\u89e3\u51b3\u65b9\u6848\u3002.<\/li>\n<li><strong>\u53f7\u53ec\u884c\u52a8\uff1a<\/strong> K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 \u201cMua ngay\u201d, \u201cT\u00ecm hi\u1ec3u th\u00eam\u201d hay \u201cNh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed\u201d.<\/li>\n<\/ul><h3 style=\"font-weight: 600; margin-bottom: 12px;\">\u5bf9\u6bd4\u4e2d\u5c0f\u4f01\u4e1a\u9ad8\u6548\u5185\u5bb9\u521b\u4f5c\u6280\u5de7<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"max-width: 600px; margin-bottom: 24px;\">\n<thead>\n<tr>\n<th>\u4f01\u4e1a<\/th>\n<th>\u521b\u610f\u7b56\u7565<\/th>\n<th>\u7a81\u51fa\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>BabyStyle \u513f\u7ae5\u65f6\u5c1a<\/td>\n<td>\u5236\u4f5c\u6709\u8da3\u7684\u5e55\u540e\u82b1\u7d6e\u89c6\u9891\uff0c\u8bb2\u8ff0\u5ba2\u6237\u6545\u4e8b<\/td>\n<td>\u63d0\u5347150%\u7684\u4e92\u52a8\u7387\uff0c\u964d\u4f4e25%\u7684\u8f6c\u5316\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td>EcoHome \u5bb6\u7528\u7535\u5668<\/td>\n<td>\u0110\u1ecbnh d\u1ea1ng \u201ctr\u01b0\u1edbc \u2013 sau\u201d gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m \u0111i\u1ec7n n\u0103ng<\/td>\n<td>TikTok\u5206\u4eab\u6b21\u6570\u63d0\u53473\u500d<\/td>\n<\/tr>\n<tr>\n<td>MamaCook \u5bb6\u5ead\u7f8e\u98df<\/td>\n<td>\u901a\u8fc7\u75c5\u6bd2\u6027\u6807\u7b7e\u6311\u6218\u4ecb\u7ecd\u4ea7\u54c1<\/td>\n<td>\u5438\u5f15\u8d85\u8fc710,000\u4e2a\u7528\u6237\u521b\u4f5c\u5185\u5bb9\u89c6\u9891<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u56e0\u6b64\uff0c\u5c06\u60c5\u611f\u6545\u4e8b\u4e0e\u7ed3\u6784\u5316\u5185\u5bb9\u548c\u521b\u65b0\u65b9\u6cd5\u76f8\u7ed3\u5408\uff0c\u5c06\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728TikTok\u5e73\u53f0\u4e0a\u5f3a\u52bf\u5d1b\u8d77\u3002DPS.MEDIA\u627f\u8bfa\u966a\u4f34\u53d1\u5c55\uff0c\u4e3a\u6bcf\u4e2a\u54c1\u724c\u5236\u5b9a\u9ad8\u6548\u4e14\u72ec\u5177\u7279\u8272\u7684\u5185\u5bb9\u7b56\u7565\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/_la_gi.jpg\" alt=\"\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u76d1\u63a7\u548c\u4f18\u5316\u6d3b\u52a8\u4ee5\u5b9e\u73b0\u9ad8\u6548\" title=\"\"><\/p><h2 id=\"giam-sat-va-toi-uu-chien-dich-dua-tren-du-lieu-thuc-tien-de-dat-hieu-qua-cao\">\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u76d1\u63a7\u548c\u4f18\u5316\u6d3b\u52a8\u4ee5\u5b9e\u73b0\u9ad8\u6548<\/h2><h3>\u901a\u8fc7\u6570\u636e\u5206\u6790\u6df1\u5165\u7406\u89e3\u5ba2\u6237\u884c\u4e3a<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u59cb\u7ec8\u5f3a\u8c03TikTok\u5e7f\u544a\u6d3b\u52a8\u4e0d\u4ec5\u4ec5\u662f\u53d1\u5e03\u5e7f\u544a\u5e76\u7b49\u5f85\u7ed3\u679c\u3002 <strong>\u6301\u7eed\u76d1\u63a7\u5b9e\u9645\u6570\u636e<\/strong> \u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u6e05\u695a\u4e86\u89e3\u4e92\u52a8\u884c\u4e3a\uff0c\u4ece\u800c\u8c03\u6574\u5185\u5bb9\u548c\u9884\u7b97\u3002\u7ed3\u5408 TikTok \u5185\u7f6e\u5206\u6790\u5de5\u5177\u4e0e Google Analytics \u6216 CRM \u7b49\u5916\u90e8\u6570\u636e\uff0c\u4f60\u53ef\u4ee5\u7cbe\u51c6\u9501\u5b9a\u6700\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7684\u76ee\u6807\u7fa4\u4f53\u3002.<\/p><h3>\u5b9e\u6218\u4f18\u5316\uff1a\u4fee\u590d\u6f0f\u6d1e\u5e76\u52a0\u901f\u6548\u679c<\/h3><p>\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002\u4ee5\u8d8a\u5357\u65f6\u5c1a\u884c\u4e1a\u67d0\u5ba2\u6237\u4e3a\u4f8b\uff0c\u5b9e\u9645\u6570\u636e\u5206\u6790\u5e2e\u52a9\u4ed6\u4eec\u5728\u8c03\u6574\u4e24\u5468\u540e <em>\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff08CPC\uff09<\/em> \u964d\u4f4e\u4e8630%\uff0c\u5177\u4f53\u6765\u8bf4\uff0c\u4ed6\u4eec\u53d1\u73b0\u5c55\u793a\u4ea7\u54c1\u7684\u751f\u6d3b\u5316\u77ed\u89c6\u9891\u6bd4\u4f20\u7edf\u5e7f\u544a\u89c6\u9891\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002.<\/p><ul>\n<li><strong>\u8fdb\u884cA\/B\u6d4b\u8bd5<\/strong>: \u6bd4\u8f83\u4e0d\u540c\u5185\u5bb9\u3001\u56fe\u7247\u3001CTA\u7248\u672c\uff0c\u627e\u51fa\u6700\u4f73\u65b9\u6848\u3002.<\/li>\n<li><strong>\u4e13\u6ce8\u4e8e\u5b9e\u9645KPI\u6307\u6807\uff1a<\/strong> \u5173\u6ce8\u70b9\u51fb\u7387\uff08CTR\uff09\u3001\u8f6c\u5316\u7387\u548c\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5c55\u793a\u6b21\u6570\u3002.<\/li>\n<li><strong>\u590d\u7528\u884c\u4e3a\u6570\u636e\uff1a<\/strong> \u57fa\u4e8e\u79ef\u6781\u4e92\u52a8\u7528\u6237\u521b\u5efa\u7c7b\u4f3c\u53d7\u4f17\u7fa4\u4f53\uff08Lookalike Audience\uff09\u3002.<\/li>\n<\/ul><h3>\u6c47\u603b\u91cd\u8981\u6307\u6807\u53ca\u5178\u578b\u6d3b\u52a8\u6210\u6548\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u63cf\u8ff0<\/th>\n<th>A\u6d3b\u52a8\uff08\u65f6\u5c1a\uff09<\/th>\n<th>B\u6d3b\u52a8\uff08\u7f8e\u98df\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u70b9\u51fb\u7387\uff08CTR\uff09<\/td>\n<td>\u603b\u5c55\u793a\u6b21\u6570\u4e2d\u7684\u70b9\u51fb\u6bd4\u4f8b<\/td>\n<td>6.2<\/td>\n<td>4.8<\/td>\n<\/tr>\n<tr>\n<td>\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff08CPC\uff09\uff08\u8d8a\u5357\u76fe\uff09<\/td>\n<td>\u6bcf\u6b21\u70b9\u51fb\u7684\u8d39\u7528<\/td>\n<td>3,500<\/td>\n<td>2,800<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u7387\uff08Conversion Rate\uff09<\/td>\n<td>\u70b9\u51fb\u540e\u4ea7\u751f\u8f6c\u5316\u7684\u6bd4\u4f8b<\/td>\n<td>12.4<\/td>\n<td>9.7<\/td>\n<\/tr>\n<tr>\n<td>\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/td>\n<td>\u5229\u6da6\u4e0e\u6295\u8d44\u6210\u672c\u7684\u6bd4\u503c<\/td>\n<td>145<\/td>\n<td>110<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>K\u1ebft qu\u1ea3 tr\u00ean cho th\u1ea5y vi\u1ec7c theo d\u00f5i s\u00e1t sao kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch m\u00e0 c\u00f2n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u ra.Khi nh\u00ecn nh\u1eadn d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch khoa h\u1ecdc, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ph\u1ea3i \u201c\u0111\u00e1nh c\u01b0\u1ee3c\u201d v\u1edbi chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 <strong>\u4e3b\u52a8\u8c03\u6574\uff0c\u628a\u63e1\u6700\u5927\u673a\u4f1a<\/strong> \u5728\u6bcf\u4e00\u6b65\u4e2d\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/-la-gi.jpg0063.jpg\" alt=\"\u5e94\u7528\u591a\u6837\u5316\u5e7f\u544a\u683c\u5f0f\u4ee5\u5339\u914d\u4e0d\u540c\u4e1a\u52a1\u76ee\u6807\" title=\"\"><\/p><h2 id=\"ung-dung-cac-dinh-dang-quang-cao-da-dang-phu-hop-tung-muc-tieu-kinh-doanh\">\u5e94\u7528\u591a\u6837\u5316\u5e7f\u544a\u683c\u5f0f\u4ee5\u5339\u914d\u4e0d\u540c\u4e1a\u52a1\u76ee\u6807<\/h2><h3 style=\"font-weight:bold; margin-bottom:12px;\">\u7075\u6d3b\u9009\u62e9\u9002\u5408\u6bcf\u4e2a\u5e7f\u544a\u76ee\u6807\u7684\u6295\u653e\u683c\u5f0f<\/h3><p>\u5e76\u975e\u6240\u6709\u8425\u9500\u6d3b\u52a8\u90fd\u9002\u5408\u5355\u4e00\u5e7f\u544a\u683c\u5f0f\u3002\u5728DPS.MEDIA\uff0c\u6211\u4eec\u59cb\u7ec8\u5f3a\u8c03 <strong>\u6839\u636e\u4e1a\u52a1\u76ee\u6807\u9009\u62e9\u6b63\u786e\u7684TikTok\u5e7f\u544a\u683c\u5f0f<\/strong>. \u3002\u4f8b\u5982\uff0c\u5982\u679c\u76ee\u6807\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c <em>\u54c1\u724c\u5360\u5c4f<\/em> \u5e7f\u544a\u7ba1\u7406\u5668 <em>TopView<\/em> \u8be5\u683c\u5f0f\u5c06\u51ed\u501f\u5168\u5c4f\u8986\u76d6\u548c\u5373\u65f6\u5438\u5f15\u6ce8\u610f\u529b\u7684\u80fd\u529b\uff0c\u53d1\u6325\u5f3a\u5927\u6548\u679c\u3002.<\/p><p>\u76f8\u53cd\uff0c\u5bf9\u4e8e\u8f6c\u5316\u6216\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\u7684\u76ee\u6807\uff0c\u50cf <em>\u4fe1\u606f\u6d41\u5e7f\u544a<\/em> \u7ed3\u5408 <em>\u660e\u786e\u7684Call-to-Action<\/em> \u5c06\u5e2e\u52a9\u7528\u6237\u66f4\u5bb9\u6613\u4e92\u52a8\u3002\u4e0d\u4ec5\u5982\u6b64\uff0c\u5c1d\u8bd5\u591a\u6837\u5316\u5f62\u5f0f\u5982\u77ed\u89c6\u9891\u3001\u8f6e\u64ad\u6216\u96c6\u5408\u5e7f\u544a\uff0c\u8fd8\u80fd\u4f18\u5316\u9884\u7b97\u5e76\u63d0\u5347\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u3002.<\/p><h3 style=\"font-weight:bold; margin-bottom:12px;\">\u5b9e\u9645\u6848\u4f8b\uff1a\u65f6\u5c1a\u884c\u4e1a\u9500\u552e\u589e\u957f\u5e7f\u544a\u6d3b\u52a8<\/h3><p>\u4e00\u5bb6\u8d8a\u5357\u5e74\u8f7b\u65f6\u5c1a\u54c1\u724c\u4e0eDPS.MEDIA\u5408\u4f5c\uff0c\u5b9e\u65bd\u4e86 <strong>\u591a\u6837\u5316\u7684TikTok\u5e7f\u544a\u683c\u5f0f<\/strong> \u5e76\u7ed3\u5408\u5ba2\u6237\u6f0f\u6597\u7684\u5404\u4e2a\u9636\u6bb5\uff1a<\/p><ul style=\"margin-left:20px; list-style-type: disc;\">\n<li><strong>\u8ba4\u77e5\u9636\u6bb5\uff1a<\/strong> \u4f7f\u7528Brand Takeover + Hashtag Challenge\u5236\u9020\u75c5\u6bd2\u6548\u5e94\uff0c\u8986\u76d6\u91cf\u63d0\u5347\u81f3\u6bcf\u5929100\u4e07\u6b21\u89c2\u770b\u3002.<\/li>\n<li><strong>\u8003\u8651\u9636\u6bb5\uff1a<\/strong> In-Feed\u89c6\u9891\u8bb2\u89e3\u4ea7\u54c1\u4f18\u52bf\uff0c\u7ed3\u5408\u76f4\u64ad\u63d0\u5347\u4e92\u52a8\uff0cCTR\u63d0\u534725%\u3002.<\/li>\n<li><strong>\u8f6c\u5316\u9636\u6bb5\uff1a<\/strong> Collection Ads\u5e2e\u52a9\u5ba2\u6237\u8f7b\u677e\u9009\u62e9\uff0c1\u4e2a\u6708\u5185\u7ebf\u4e0a\u8ba2\u5355\u589e\u957f30%\u3002.<\/li>\n<\/ul><p style=\"margin-top:12px;\">\u7075\u6d3b\u7684\u683c\u5f0f\u7b56\u7565\uff0c\u57fa\u4e8e\u7528\u6237\u884c\u4e3a\u7814\u7a76\u548c\u8425\u9500\u76ee\u6807\uff0c\u4e3a\u8be5\u54c1\u724c\u5e26\u6765\u4e86\u7a81\u7834\u6027\u8fdb\u5c55\u3002\u8fd9\u6e05\u695a\u5730\u8bc1\u660e\u4e86\u591a\u6837\u5316\u3001\u7cbe\u9009\u5e7f\u544a\u683c\u5f0f\u5e94\u7528\u7684\u5f3a\u5927\u529b\u91cf\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:20px; max-width:600px;\">\n<thead>\n<tr>\n<th>\u683c\u5f0f\u7c7b\u578b<\/th>\n<th>\u5408\u9002\u76ee\u6807<\/th>\n<th>\u7a81\u51fa\u7279\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u54c1\u724c\u5360\u5c4f<\/td>\n<td>\u54c1\u724c\u8bc6\u522b<\/td>\n<td>\u5168\u5c4f\u5c55\u793a\uff0c\u5feb\u901f\u5438\u5f15<\/td>\n<\/tr>\n<tr>\n<td>\u4fe1\u606f\u6d41\u5e7f\u544a<\/td>\n<td>\u4e92\u52a8\uff0c\u8f6c\u5316<\/td>\n<td>\u663e\u793a\u5728\u4fe1\u606f\u6d41\u4e2d\uff0c\u6613\u4e8e\u81ea\u5b9a\u4e49CTA<\/td>\n<\/tr>\n<tr>\n<td>\u8bdd\u9898\u6311\u6218<\/td>\n<td>\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff0c\u8425\u9020\u793e\u533a\u6548\u5e94<\/td>\n<td>\u9ad8\u4e92\u52a8\u6027\uff0c\u81ea\u7136\u4f20\u64ad\u5ea6\u63d0\u5347<\/td>\n<\/tr>\n<tr>\n<td>\u96c6\u5408\u5e7f\u544a<\/td>\n<td>\u5728\u7ebf\u9500\u552e<\/td>\n<td>\u4ea7\u54c1\u5c55\u793a\u7f8e\u89c2\uff0c\u6613\u4e8e\u8d2d\u4e70<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/502834.jpg\" alt=\"\u5236\u5b9a\u9884\u7b97\u8ba1\u5212\u548c\u6267\u884c\u8def\u7ebf\uff0c\u6709\u6548\u63a7\u5236\u6210\u672c\" title=\"\"><\/p><h2 id=\"dinh-hinh-ke-hoach-ngan-sach-va-lo-trinh-trien-khai-giup-kiem-soat-chi-phi-hieu-qua\">\u5236\u5b9a\u9884\u7b97\u8ba1\u5212\u548c\u6267\u884c\u8def\u7ebf\uff0c\u6709\u6548\u63a7\u5236\u6210\u672c<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">\u4ee5\u6570\u636e\u89c6\u89d2\u548c\u660e\u786e\u76ee\u6807\u5236\u5b9a\u9884\u7b97\u8ba1\u5212<\/h3><p><strong>DPS.MEDIA<\/strong> \u59cb\u7ec8\u5f3a\u8c03\u57fa\u4e8e\u5e02\u573a\u6570\u636e\u548c\u660e\u786e\u6d3b\u52a8\u76ee\u6807\u5236\u5b9a\u9884\u7b97\u8ba1\u5212\u7684\u91cd\u8981\u6027\u3002\u4e0e\u51ed\u611f\u89c9\u8bbe\u5b9a\u9884\u7b97\u4e0d\u540c\uff0c\u4f01\u4e1a\u9700\u8981\u786e\u5b9a <em>\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPIs\uff09<\/em> \u5e76\u4e3a\u6d3b\u52a8\u7684\u6bcf\u4e2a\u9636\u6bb5\u5408\u7406\u5206\u914d\u9884\u7b97\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u51c6\u5907\u6295\u653eTikTok\u5e7f\u544a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u4ee5\u6309\u6bd4\u4f8b\u5206\u914d\u9884\u7b97\uff1a<\/p><ul style=\"margin-left:20px;\">\n<li><strong>50%<\/strong> \u7528\u4e8e\u5185\u5bb9\u521b\u610f\u6d4b\u8bd5\u9636\u6bb5\uff08A\/B\u6d4b\u8bd5\uff09<\/li>\n<li><strong>30%<\/strong> \u7528\u4e8e\u4f18\u5316\u548c\u6269\u5c55\u9636\u6bb5<\/li>\n<li><strong>20%<\/strong> \u4f5c\u4e3a\u9884\u5907\u9884\u7b97\u4ee5\u5e94\u5bf9\u5e02\u573a\u6ce2\u52a8<\/li>\n<\/ul><p>\u8fd9\u6709\u52a9\u4e8e\u6709\u6548\u63a7\u5236\u6210\u672c\uff0c\u907f\u514d\u5c06\u9884\u7b97\u6d6a\u8d39\u5728\u65e0\u6cd5\u5e26\u6765\u9884\u671fROI\u7684\u6d3b\u52a8\u4e0a\u3002.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">\u5236\u5b9a\u8be6\u7ec6\u7684\u6267\u884c\u8def\u7ebf\u4ee5\u4f18\u5316\u8d44\u6e90\u914d\u7f6e<\/h3><p>M\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng v\u1edbi timeline c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p SME tr\u00e1nh t\u00ecnh tr\u1ea1ng \u201cch\u1ea1y \u0111ua\u201d nh\u01b0ng kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3. Theo quan \u0111i\u1ec3m c\u1ee7a DPS.MEDIA, m\u1ed9t k\u1ebf ho\u1ea1ch th\u1ef1c thi chuy\u00ean nghi\u1ec7p c\u1ea7n:<\/p><ul style=\"margin-left:20px; line-height:1.6;\">\n<li><strong>\u660e\u786e\u5206\u914d\u8d1f\u8d23\u4eba<\/strong> \u6bcf\u4e2a\u73af\u8282\uff0c\u4ece\u6784\u601d\u3001\u8bbe\u8ba1\u5230\u5e7f\u544a\u4f18\u5316\u3002.<\/li>\n<li><strong>\u6bcf\u65e5\u8ddf\u8e2a\u6548\u679c\u6307\u6807<\/strong> \u4ee5\u4fbf\u53ca\u65f6\u8c03\u6574\u5e7f\u544a\u8d39\u7528\uff0c\u907f\u514d\u4e0d\u53d7\u63a7\u7684\u652f\u51fa\u3002.<\/li>\n<li><strong>\u4f7f\u7528\u6df1\u5ea6\u6570\u636e\u5206\u6790\u5de5\u5177<\/strong> \u4ee5\u786e\u5b9a\u54ea\u4e9b\u662f\u9700\u8981\u52a0\u5f3a\u7684\u4f18\u52bf\uff0c\u54ea\u4e9b\u662f\u9700\u8981\u524a\u51cf\u7684\u52a3\u52bf\u3002.<\/li>\n<\/ul><h3 style=\"font-weight:600; margin-bottom:12px;\">\u6848\u4f8b\u7814\u7a76\uff1a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u638c\u63a7TikTok\u5e7f\u544a\u9884\u7b97<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-top:16px;\">\n<thead>\n<tr>\n<th>\u4f01\u4e1a<\/th>\n<th>\u884c\u4e1a<\/th>\n<th>\u521d\u59cb\u9884\u7b97<\/th>\n<th>\u4e09\u4e2a\u6708\u540e\u7684\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>XYZ\u65f6\u5c1a\u5e97<\/td>\n<td>\u65f6\u5c1a\u96f6\u552e<\/td>\n<td>3000\u4e07\u8d8a\u5357\u76fe<\/td>\n<td>\u9500\u552e\u989d\u589e\u957f40%\uff0c\u5e7f\u544a\u8d39\u7528\u964d\u4f4e15%<\/td>\n<\/tr>\n<tr>\n<td>M\u1ed9c\u5496\u5561\u9986<\/td>\n<td>D\u1ecbch v\u1ee5 F&B<\/td>\n<td>2000\u4e07\u8d8a\u5357\u76fe<\/td>\n<td>\u901a\u8fc7TikTok\u5e7f\u544a\u5ba2\u6237\u589e\u957f25%\uff0c\u9884\u7b97\u4fdd\u6301\u7a33\u5b9a<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u901a\u8fc7\u4ee5\u4e0a\u6848\u4f8b\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u79d1\u5b66\u5236\u5b9a\u9884\u7b97\u5e76\u7ed3\u5408\u7cfb\u7edf\u5316\u6267\u884c\uff0c\u6b63\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316\u6210\u672c\u5e76\u63d0\u5347TikTok\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u7684\u5173\u952e\u3002.<\/p><h2 id=\"outro\">\u6211\u60f3\u4f20\u8fbe\u7684\u5185\u5bb9<\/h2><p>TikTok Ads kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o, m\u00e0 l\u00e0 m\u1ed9t s\u00e2n ch\u01a1i \u0111\u1ea7y ti\u1ec1m n\u0103ng d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft t\u1eadn d\u1ee5ng \u0111\u00fang c\u00e1ch.Qua t\u1eebng ph\u1ea7n c\u1ee7a \u201cTikTok Ads Playbook\u201d, DPS.MEDIA \u0111\u00e3 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n gi\u00fap doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 kh\u1edfi t\u1ea1o chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3, t\u1eeb b\u01b0\u1edbc nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho \u0111\u1ebfn t\u1ed1i \u01b0u ho\u00e1 chuy\u1ec3n \u0111\u1ed5i.<\/p><p>\u7136\u800c\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c sao ch\u00e9p ho\u00e0n to\u00e0n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 s\u1eb5n \u2013 m\u00e0 \u1edf s\u1ef1 linh ho\u1ea1t v\u00e0 th\u1ea5u hi\u1ec3u b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/a>, \u7528\u6237\u884c\u4e3a\uff0c\u4ee5\u53ca\u5bf9\u8d8b\u52bf\u7684\u5feb\u901f\u54cd\u5e94\u80fd\u529b\u3002\u77e5\u8bc6\u7684\u5e94\u7528\u9700\u8981\u4e0e\u6301\u7eed\u6d4b\u8bd5\u548c\u4e25\u683c\u8861\u91cf\u76f8\u7ed3\u5408\u3002.<\/p><p>\u5982\u679c\u4f60\u60f3\u6df1\u5165\u4e86\u89e3\u91cd\u5b9a\u5411\u7b56\u7565\u3001\u4e3a\u4e0d\u540c\u5e02\u573a\u7ec6\u5206\u4f18\u5316\u521b\u610f\uff0c\u6216\u5982\u4f55\u5c06 TikTok \u5e7f\u544a\u6574\u5408\u8fdb\u591a\u6e20\u9053\u8425\u9500\u6f0f\u6597\uff0cDPS.MEDIA \u968f\u65f6\u51c6\u5907\u966a\u4f34\u4f60\u4f18\u5316\u6bcf\u4e00\u90e8\u5206\u6570\u5b57\u8425\u9500\u9884\u7b97\u7684\u65c5\u7a0b\u3002.<\/p><p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u542c\u5230\u4f60\u7684\u89c2\u70b9\uff1a\u4f60\u66fe\u7ecf\u54ea\u6b21 TikTok \u6d3b\u52a8\u5e26\u6765\u4e86\u5de8\u5927\u60ca\u559c\uff1f\u662f\u5426\u6709\u6311\u6218\u8ba9\u4f60\u72b9\u8c6b\u4e0d\u51b3\u8fd8\u672a\u5f00\u59cb\uff1f\u6b22\u8fce\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u5206\u4eab\uff0c\u6216\u52a0\u5165 DPS.MEDIA \u5145\u6ee1\u6d3b\u529b\u7684\u8425\u9500\u4eba\u793e\u533a\u4e00\u8d77\u8ba8\u8bba\uff01 <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%bb%85%e7%94%a8-canva-%e4%b8%80%e5%b0%8f%e6%97%b6%e4%bb%8b%e7%bb%8d%e4%bc%9a%e8%ae%a1%e6%9c%8d%e5%8a%a1%e7%9a%84%e7%bd%91%e7%ab%99\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4ec5\u75281\u5c0f\u65f6\u7528Canva\u5236\u4f5c\u4f1a\u8ba1\u670d\u52a1\u4ecb\u7ecd\u7f51\u7ad9<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%b8%ba%e4%bb%80%e4%b9%88%e8%b6%85%e8%bf%875400%e5%90%8d%e5%ae%a2%e6%88%b7%e4%bf%a1%e4%bb%bb%e9%80%89%e6%8b%a9dps-media\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4e3a\u4ec0\u4e48\u8d85\u8fc75400\u540d\u5ba2\u6237\u9009\u62e9\u4fe1\u8d56DPS.MEDIA\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%80%9a%e8%bf%87shopee%e8%81%94%e7%9b%9f%e8%90%a5%e9%94%80%e6%9c%89%e6%95%88%e6%9e%84%e5%bb%ba%e8%a2%ab%e5%8a%a8%e6%94%b6%e5%85%a5%e6%9d%a5%e6%ba%90\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u901a\u8fc7Shopee\u8054\u76df\u8425\u9500\u9ad8\u6548\u6784\u5efa\u88ab\u52a8\u6536\u5165\u6765\u6e90<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e5%ba%8f%e5%88%97%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%8c%e6%9c%80%e4%bd%b3%e6%96%b9%e6%b3%95%e5%8f%8a%e5%85%b8%e5%9e%8b%e7%a4%ba%e4%be%8b\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4ec0\u4e48\u662f\u90ae\u4ef6\u5e8f\u5217\uff1f\u6700\u4f73\u65b9\u6cd5\u53ca\u5178\u578b\u793a\u4f8b\u3002<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/performance-max-%e6%98%af-google-ads-%e4%b8%8a%e7%9a%84%e5%85%a8%e9%9d%a2%e5%b9%bf%e5%91%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Performance Max \u2013 Google Ads \u4e0a\u7684\u5168\u9762\u5e7f\u544a\u89e3\u51b3\u65b9\u6848<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/zalo%e8%90%a5%e9%94%80%e7%9a%848%e5%a4%a7%e4%bc%98%e5%8a%bf\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Zalo\u8425\u9500\u76848\u5927\u4f18\u52bf<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 t\u1eebng th\u1eafc m\u1eafc t\u1ea1i sao nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean TikTok l\u1ea1i b\u00f9ng n\u1ed5 doanh s\u1ed1 trong khi kh\u00f4ng \u00edt chi\u1ebfn d\u1ecbch kh\u00e1c l\u1ea1i \u201cch\u00ecm ngh\u1ec9m\u201d? TikTok Ads kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng [&hellip;]<\/p>","protected":false},"author":15,"featured_media":27321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288],"tags":[293,732,503,181,504,291,414,350,184],"class_list":["post-27320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","tag-chien-luoc-quang-cao","tag-cong-cu-quang-cao","tag-huong-dan-quang-cao","tag-mang-xa-hoi","tag-noi-dung-so","tag-quang-cao-tiktok","tag-tang-truong-kinh-doanh","tag-thuong-mai-dien-tu","tag-tiep-thi-ky-thuat-so"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/27320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=27320"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/27320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/27321"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=27320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=27320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=27320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}