{"id":27290,"date":"2025-07-12T12:07:20","date_gmt":"2025-07-12T05:07:20","guid":{"rendered":"https:\/\/dps.media\/cach-chon-audience-targeting-hieu-qua-trong-tiktok-ads\/"},"modified":"2025-07-12T12:07:27","modified_gmt":"2025-07-12T05:07:27","slug":"%e5%9c%a8-tiktok-%e5%b9%bf%e5%91%8a%e4%b8%ad%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e9%80%89%e6%8b%a9%e5%8f%97%e4%bc%97%e5%ae%9a%e4%bd%8d","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%9c%a8-tiktok-%e5%b9%bf%e5%91%8a%e4%b8%ad%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e9%80%89%e6%8b%a9%e5%8f%97%e4%bc%97%e5%ae%9a%e4%bd%8d\/","title":{"rendered":"TikTok\u5e7f\u544a\u4e2d\u9ad8\u6548\u53d7\u4f17\u5b9a\u4f4d\u65b9\u6cd5"},"content":{"rendered":"<p> <strong>\u5728TikTok\u5e7f\u544a\u4e2d\uff0c, <em>\u9009\u62e9\u6b63\u786e\u7684\u53d7\u4f17\u5b9a\u4f4d\u662f\u51b3\u5b9a\u6d3b\u52a8\u6210\u8d25\u7684\u5173\u952e\u56e0\u7d20<\/em>, \u6709\u52a9\u4e8e\u4f18\u5316\u9884\u7b97\u5e76\u663e\u8457\u63d0\u9ad8\u8f6c\u5316\u7387\u3002.<\/strong> \u4f60\u77e5\u9053\u591a\u8fbe80%\u7684\u5e7f\u544a\u9884\u7b97\u56e0\u5b9a\u4f4d\u9519\u8bef\u800c\u88ab\u6d6a\u8d39\u5417\uff1f\u8fd9\u6b63\u662f <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u6df1\u5165\u7406\u89e3\u5e76\u51c6\u786e\u5e94\u7528\u53d7\u4f17\u5b9a\u4f4d\u4e0d\u4ec5\u80fd\u63d0\u5347\u5e7f\u544a\u6548\u679c\uff0c\u8fd8\u80fd\u4e3a\u4f01\u4e1a\u521b\u9020\u53ef\u6301\u7eed\u7684\u7ade\u4e89\u4f18\u52bf\u7684\u539f\u56e0\u3002<\/a>.<\/p><p>\u4ece DPS.MEDIA\uff08\u4e00\u5bb6\u4e3a\u8d8a\u5357\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u6218\u7565\u54a8\u8be2\u7684\u673a\u6784\uff09\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5728 TikTok \u4e0a\u786e\u5b9a\u76ee\u6807\u53d7\u4f17\u4e0d\u4ec5\u4ec5\u662f\u201c\u9009\u62e9\u5e74\u9f84\u6216\u6027\u522b\u2019\u90a3\u4e48\u7b80\u5355\u3002. <em>\u8fd9\u662f\u884c\u4e3a\u6570\u636e\u3001\u5174\u8da3\u3001\u5730\u7406\u4f4d\u7f6e\uff0c\u751a\u81f3\u7528\u6237\u6d3b\u8dc3\u65f6\u95f4\u7684\u5de7\u5999\u7ed3\u5408<\/em>, \uff0c\u65e8\u5728\u4e8e\u6b63\u786e\u7684\u65f6\u95f4\u3001\u6b63\u786e\u7684\u8bed\u5883\u4e0b\u5411\u6b63\u786e\u7684\u4eba\u4f20\u8fbe\u8425\u9500\u4fe1\u606f\u3002\u6b64\u5916\uff0cTikTok \u8fd8\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u667a\u80fd\u5b9a\u5411\u5de5\u5177\uff0c\u5982 Lookalike Audiences\uff08\u7c7b\u4f3c\u53d7\u4f17\uff09\u3001Interest Targeting\uff08\u5174\u8da3\u5b9a\u5411\uff09\u6216 Custom Audiences\uff08\u81ea\u5b9a\u4e49\u53d7\u4f17\uff09\u2014\u2014 <em>\u8fd9\u662f\u4e2d\u5c0f\u4f01\u4e1a\u5e7f\u544a\u4e3b\u9700\u8981\u7075\u6d3b\u5229\u7528\u4ee5\u6839\u636e\u6bcf\u4e2a\u6d3b\u52a8\u7684\u5177\u4f53\u76ee\u6807\u6269\u5927\u6216\u7f29\u5c0f\u8986\u76d6\u8303\u56f4\u7684\u5de5\u5177\u3002.<\/em> \u901a\u8fc7\u589e\u5f3a\u5e7f\u544a\u7684\u4e2a\u6027\u5316\uff0c\u4f60\u4e0d\u4ec5\u80fd\u8282\u7701\u6210\u672c\uff0c\u8fd8\u80fd\u66f4\u6709\u6548\u5730\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002.<\/p><p>\u6b63\u56e0\u5982\u6b64\uff0c\u5efa\u7acb\u4e00\u5957\u89c4\u8303\u7684\u53d7\u4f17\u5b9a\u5411\u7b56\u7565\u662f\u5e2e\u52a9\u60a8\u6355\u6349 TikTok \u4e0a\u9690\u85cf\u7684\u6f5c\u5728\u5ba2\u6237\u7fa4\u3001\u907f\u514d\u201c\u76f2\u76ee\u70e7\u94b1\u2019\u5e76\u5728\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u521b\u9020\u53ef\u6301\u7eed\u589e\u957f\u52a8\u529b\u7684\u57fa\u7840\u3002. <em>\u4e00\u4e2a\u9ad8\u6548\u7684\u5e7f\u544a\u6d3b\u52a8\u59cb\u4e8e\u7cbe\u51c6\u9009\u62e9\u6b63\u786e\u7684\u5e7f\u544a\u53d7\u4f17<\/em>, \u800cDPS.MEDIA\u59cb\u7ec8\u51c6\u5907\u597d\u4e3a\u4f60\u63d0\u4f9b\u6700\u5408\u9002\u7684\u89e3\u51b3\u65b9\u6848\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/t2informatik.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/target-audience.jpg\" alt=\"\u6df1\u5165\u4e86\u89e3 TikTok \u76ee\u6807\u5ba2\u6237\u753b\u50cf\" title=\"\"><\/p><h2 id=\"hieu-ro-chan-dung-khach-hang-muc-tieu-tren-tiktok\">\u6df1\u5165\u4e86\u89e3TikTok\u4e0a\u7684\u76ee\u6807\u5ba2\u6237\u753b\u50cf<\/h2><h3 style=\"font-weight:700; margin-bottom: 12px;\">\u786e\u5b9aTikTok\u7528\u6237\u7684\u884c\u4e3a\u548c\u5fc3\u7406\u7279\u5f81<\/h3><p><strong>\u628a\u63e1\u76ee\u6807\u5ba2\u6237\u753b\u50cf<\/strong> \u4e0d\u4ec5\u4ec5\u662f\u4e86\u89e3\u5e74\u9f84\u3001\u6027\u522b\u6216\u5730\u7406\u4f4d\u7f6e\uff0c\u8fd8\u9700\u8981\u6df1\u5165\u5206\u6790\u5174\u8da3\u3001\u6d88\u8d39\u4e60\u60ef\u4ee5\u53ca\u4ed6\u4eec\u5728TikTok\u5e73\u53f0\u4e0a\u4e0e\u5185\u5bb9\u7684\u4e92\u52a8\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u6839\u636e\u5c3c\u5c14\u68ee2023\u5e74\u7684\u7814\u7a76\uff0cTikTok\u7528\u6237\u5bf9\u5177\u6709\u5a31\u4e50\u6216\u6559\u80b2\u5143\u7d20\u7684\u77ed\u89c6\u9891\u8868\u73b0\u51fa\u9ad8\u5ea6\u4e92\u52a8\uff0c\u5c24\u5176\u662f\u572818-34\u5c81\u5e74\u9f84\u6bb5\u3002.<\/p><p>\u5206\u6790 <strong>\u5ba2\u6237\u5bf9\u6bcf\u79cd\u5185\u5bb9\u5f62\u5f0f\u7684\u53cd\u5e94\u65b9\u5f0f<\/strong> \u5c06\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u51c6\u786e\u5730\u9009\u62e9\u4eba\u53e3\u7edf\u8ba1\u5b66\u548c\u5fc3\u7406\u7279\u5f81\u8981\u7d20\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u57fa\u4e8e\u57fa\u672c\u6807\u51c6\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u5e94\u7528\u201c\u53d7\u4f17\u5fae\u7ec6\u5206\u201d\uff08Audience Micro-segmentation\uff09\u884c\u4e3a\u5206\u6790\u6a21\u578b\u6765\u5e2e\u52a9\u66f4\u8be6\u7ec6\u5730\u5265\u79bb\u6570\u636e\uff0c\u4f18\u5316\u8f6c\u5316\u7387\u3002.<\/p><h3 style=\"font-weight:700; margin-bottom: 12px;\">\u7ed3\u5408\u5b9a\u91cf\u4e0e\u5b9a\u6027\u6570\u636e\u6765\u9009\u62e9\u53d7\u4f17\u5b9a\u5411<\/h3><p>\u8bb8\u591a\u4f01\u4e1a\u5728\u6295\u653eTikTok\u5e7f\u544a\u65f6\u5e76\u4e0d\u5c11\u89c1\u5730\u9047\u5230 <em>\u76ee\u6807\u53d7\u4f17\u8303\u56f4\u8fc7\u5bbd\u6216\u8fc7\u7a84<\/em>, \u5bfc\u81f4\u9884\u7b97\u5206\u6563\u6216\u9519\u8fc7\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\u3002\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u7684\u5173\u952e\u5728\u4e8e\u7ed3\u5408TikTok Analytics\u7684\u5b9a\u91cf\u6570\u636e\u4e0e\u5bf9\u7528\u6237\u6d1e\u5bdf\u7684\u6df1\u5ea6\u5b9a\u6027\u8c03\u7814\u3002.<\/p><ul style=\"margin-top: 8px; margin-bottom: 16px; padding-left: 20px;\">\n<li><strong>\u4e92\u52a8\u5206\u6790\u6570\u636e\uff1a<\/strong> \u89c2\u770b\u65f6\u957f\u3001\u4e92\u52a8\u9891\u7387\u3001\u4f18\u5148\u5185\u5bb9\u7c7b\u578b\u3002.<\/li>\n<li><strong>\u5ba2\u6237\u53cd\u9988\uff1a<\/strong> \u901a\u8fc7\u8bc4\u8bba\u3001\u6d88\u606f\u6df1\u5165\u4e86\u89e3\u9700\u6c42\u4e0e\u7591\u8651\u3002.<\/li>\n<li><strong>\u7ade\u4e89\u5bf9\u624b\u5bf9\u6bd4\uff1a<\/strong> \u89c2\u5bdf\u7ade\u4e89\u5bf9\u624b\u5982\u4f55\u6784\u5efa\u7528\u6237\u753b\u50cf\u5e76\u8c03\u6574\u81ea\u8eab\u7b56\u7565\u4ee5\u9002\u5e94\u3002.<\/li>\n<\/ul><p>\u8fd9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u8282\u7701\u6210\u672c\uff0c\u8fd8\u80fd\u63d0\u5347\u7cbe\u51c6\u89e6\u8fbe\u5ba2\u6237\u7684\u80fd\u529b\u3002\u4f8b\u5982\uff0cDPS.MEDIA\u6700\u8fd1\u5e2e\u52a9\u67d0\u6709\u673a\u5316\u5986\u54c1\u54c1\u724c\u901a\u8fc7\u7cbe\u51c6\u53d7\u4f17\u5b9a\u4f4d\u7b56\u7565\uff0c\u5b9e\u73b0\u4e86371%\u7684\u8425\u6536\u589e\u957f\uff0cCTR\uff08\u70b9\u51fb\u7387\uff09\u63d0\u5347\u8d85\u8fc7201%\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:20px;\">\n<thead>\n<tr>\n<th>\u5ba2\u6237\u7279\u5f81<\/th>\n<th>\u504f\u597d\u5185\u5bb9\u8d8b\u52bf<\/th>\n<th>\u63a8\u8350\u5b9a\u4f4d\u7b56\u7565<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Z\u4e16\u4ee3\uff0818-24\u5c81\uff09<\/td>\n<td>\u641e\u7b11\u89c6\u9891\u3001\u5feb\u901f\u6d41\u884c\u8d8b\u52bf<\/td>\n<td>\u4f7f\u7528\u7c7b\u4f3c\u53d7\u4f17 + \u201c\u5e74\u8f7b\u521b\u610f\u2019\u5174\u8da3\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u5343\u79a7\u4e00\u4ee3\uff0825-34\u5c81\uff09<\/td>\n<td>\u6559\u80b2\u5185\u5bb9\u3001\u4ea7\u54c1\u6d4b\u8bc4<\/td>\n<td>\u6839\u636e\u4ea7\u54c1\u641c\u7d22\u548c\u4e92\u52a8\u884c\u4e3a\u8fdb\u884c\u5b9a\u4f4d<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u7ea7\u7528\u6237\uff0835\u5c81\u4ee5\u4e0a\uff09<\/td>\n<td>\u8be6\u7ec6\u4fe1\u606f\uff0c\u8d28\u91cf\u627f\u8bfa<\/td>\n<td>\u91cd\u65b0\u5b9a\u4f4d\u90a3\u4e9b\u5df2\u7ecf\u4e0e\u7f51\u7ad9\u6216\u5e94\u7528\u4e92\u52a8\u8fc7\u7684\u4eba<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/ing-is.jpg\" alt=\"\u5206\u6790\u7528\u6237\u884c\u4e3a\u4ee5\u4f18\u5316\u76ee\u6807\u53d7\u4f17\" title=\"\"><\/p><h2 id=\"phan-tich-hanh-vi-nguoi-dung-de-toi-uu-hoa-doi-tuong-nham-chon\">\u5206\u6790\u7528\u6237\u884c\u4e3a\u4ee5\u4f18\u5316\u76ee\u6807\u53d7\u4f17<\/h2><h3 style=\"font-weight: 600; margin-bottom: 10px;\">\u6df1\u5165\u4e86\u89e3\u884c\u4e3a\u4ee5\u5b9e\u73b0\u4e2a\u6027\u5316\u89e6\u8fbe\u76ee\u6807<\/h3><p><strong>DPS.MEDIA<\/strong> \u59cb\u7ec8\u5f3a\u8c03\u5206\u6790\u7528\u6237\u884c\u4e3a\u7684\u91cd\u8981\u6027\uff0c\u5c06\u5176\u4f5c\u4e3a\u5728 TikTok \u5e7f\u544a\u4e0a\u6709\u6548\u9009\u62e9\u53d7\u4f17\u5b9a\u4f4d\u7684\u575a\u5b9e\u57fa\u7840\u3002\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u5e74\u9f84\u6216\u6027\u522b\u7b49\u57fa\u672c\u53c2\u6570\uff0c\u901a\u8fc7\u6316\u6398\u6765\u81ea\u5b9e\u9645\u4e92\u52a8\u7684\u884c\u4e3a\u6570\u636e\uff0c\u6709\u52a9\u4e8e\u66f4\u6e05\u6670\u5730\u5b9a\u4e49\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\u3002.<\/p><p>\u4f8b\u5982\uff0c\u6839\u636e\u2026\u2026\u7684\u7814\u7a76 <em>\u300a\u6570\u5b57\u8425\u9500\u671f\u520a\u300b<\/em> (2023), <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u4e60\u60ef\u4e8e\u65e9\u6668\u89c2\u770b\u5065\u5eb7\u76f8\u5173\u89c6\u9891\u7684\u7528\u6237\u4f1a\u5bf9\u5728\u8fd9\u4e2a\u65f6\u6bb5\u64ad\u51fa\u7684\u5065\u5eb7\u4ea7\u54c1\u5e7f\u544a\u505a\u51fa\u79ef\u6781\u56de\u5e94<\/a>. \u3002\u7531\u6b64\uff0c\u5e7f\u544a\u6295\u653e\u7b56\u7565\u53ef\u4ee5\u96c6\u4e2d\u5728\u201c\u65e9\u671f\u89c2\u4f17\u2019\u8eab\u4e0a\uff0c\u663e\u8457\u63d0\u9ad8\u8f6c\u5316\u7387\u3002.<\/p><h3 style=\"font-weight: 600; margin-bottom: 10px;\">\u884c\u4e3a\u7ec6\u5206\u6280\u672f\u4e0e\u5b9e\u65f6\u6570\u636e\u5e94\u7528<\/h3><p>\u5e94\u7528\u9ad8\u7ea7\u884c\u4e3a\u5206\u6790\u5de5\u5177\uff0c\u5982\u70ed\u529b\u56fe\u3001\u8ddf\u8e2a\u50cf\u7d20\u548c\u6765\u81ea TikTok \u7684 AI\uff0c\u5e2e\u52a9\u5efa\u7acb\u8d85\u4e2a\u6027\u5316\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u4f8b\u5982\uff1a<\/p><ul style=\"margin-bottom: 20px; padding-left: 20px; list-style-type: disc;\">\n<li><strong>\u7528\u6237\u5728 75% \u65f6\u957f\u7684\u89c6\u9891\u4e2d\u4e92\u52a8<\/strong> \u2014\u2014 \u8868\u73b0\u51fa\u6df1\u539a\u7684\u5174\u8da3\uff0c\u5177\u6709\u8f83\u9ad8\u7684\u8d2d\u4e70\u53ef\u80fd\u6027\u3002.<\/li>\n<li><strong>\u5feb\u901f\u6d4f\u89c8\u5185\u5bb9\u7684\u5ba2\u6237\u7fa4\u4f53<\/strong> \u2014\u2014 \u9700\u8981\u66f4\u5177\u5438\u5f15\u529b\u3001\u66f4\u5438\u775b\u7684\u5e7f\u544a\u5185\u5bb9\u3002.<\/li>\n<li><strong>\u7528\u6237\u5728TikTok\u4e0a\u4e0e\u7279\u5b9a\u4e3b\u9898\u4e92\u52a8<\/strong> \u2014\u2014 \u6709\u52a9\u4e8e\u5f00\u53d1\u5408\u9002\u7684\u5185\u5bb9\u5e76\u589e\u52a0\u54c1\u724c\u89e6\u70b9\u3002.<\/li>\n<\/ul><p>\u6b63\u662f\u901a\u8fc7\u8ddf\u8e2a\u6570\u636e <em>\u5b9e\u65f6<\/em>, \uff0cDPS.MEDIA\u7684\u54a8\u8be2\u56e2\u961f\u4e3a\u8d8a\u5357\u4e00\u5bb6\u5e74\u8f7b\u65f6\u5c1a\u54c1\u724c\u5b9e\u65bd\u4e86\u4e00\u4e2a\u6848\u4f8b\u7814\u7a76\uff0c\u91cd\u70b9\u5173\u6ce8\u90a3\u4e9b\u901a\u5e38\u5728\u5468\u672b\u89c2\u770b\u4ea7\u54c1\u8bc4\u6d4b\u89c6\u9891\u7684\u5ba2\u6237\u7fa4\u4f53\u3002\u7ed3\u679c\u663e\u793a\uff0c\u4ec5\u5728\u6839\u636e\u5b9e\u9645\u7528\u6237\u884c\u4e3a\u4f18\u5316\u6d3b\u52a8\u4e24\u5468\u540e\uff0cROI\u63d0\u5347\u4e86251%\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top: 15px; max-width: 600px;\">\n<thead>\n<tr>\n<th>\u884c\u4e3a\u7279\u5f81<\/th>\n<th>\u4f18\u5316\u7b56\u7565<\/th>\n<th>\u7ecf\u5178\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u89c6\u9891\u89c2\u770b\u4e92\u52a8 &gt;75%<\/td>\n<td>\u4f7f\u7528\u4e2a\u6027\u5316\u4f18\u60e0\u8fdb\u884c\u91cd\u5b9a\u5411\u6295\u653e<\/td>\n<td>\u63d0\u534730%\u8f6c\u5316\u7387<\/td>\n<\/tr>\n<tr>\n<td>\u5728\u7279\u5b9a\u4e3b\u9898\u4e0a\u4e92\u52a8<\/td>\n<td>\u5e7f\u544a\u5185\u5bb9\u4e2a\u6027\u5316<\/td>\n<td>\u63d0\u534718%\u5e7f\u544a\u89c2\u770b\u65f6\u957f<\/td>\n<\/tr>\n<tr>\n<td>\u5468\u672b\u4e0a\u7f51\u4e60\u60ef<\/td>\n<td>\u6839\u636e\u65f6\u6bb5\u4f18\u5316\u5e7f\u544a\u6295\u653e\u65f6\u95f4\u8868<\/td>\n<td>\u63d0\u534725%\u6d3b\u52a8ROI<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/628155.jpg\" alt=\"\u4f7f\u7528TikTok Audience Insights\u5de5\u5177\u7cbe\u51c6\u6316\u6398\u6570\u636e\" title=\"\"><\/p><h2 id=\"su-dung-cong-cu-tiktok-audience-insights-khai-thac-du-lieu-chinh-xac\">\u4f7f\u7528TikTok Audience Insights\u5de5\u5177\u7cbe\u51c6\u6316\u6398\u6570\u636e<\/h2><h3 style=\"font-weight: 600; margin-bottom: 12px;\">\u901a\u8fc7\u5b9e\u9645\u6570\u636e\u548c\u6700\u65b0\u8d8b\u52bf\u5206\u6790\u5ba2\u6237\u7fa4\u4f53<\/h3><p><strong>TikTok \u53d7\u4f17\u6d1e\u5bdf<\/strong> \u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5e7f\u544a\u4e3b\u7cbe\u51c6\u6316\u6398\u8be5\u5e73\u53f0\u7528\u6237\u7684\u884c\u4e3a\u548c\u5174\u8da3\u6570\u636e\u3002\u4e0e\u4f9d\u8d56\u731c\u6d4b\u6216\u6765\u6e90\u4e0d\u660e\u7684\u6570\u636e\u4e0d\u540c\uff0cAudience Insights \u63d0\u4f9b\u7684\u6570\u636e\u5177\u6709\u9ad8\u5ea6\u4ee3\u8868\u6027\uff0c\u5b9e\u65f6\u66f4\u65b0\uff0c\u5e76\u9488\u5bf9\u5404\u884c\u4e1a\u8fdb\u884c\u4f18\u5316\u3002.<\/p><p>\u4f8b\u5982\uff0c\u57fa\u4e8e DPS.MEDIA \u4e3a\u67d0\u5316\u5986\u54c1\u5ba2\u6237\u7684\u5206\u6790\uff0c\u4f7f\u7528\u8be5\u6570\u636e\u5e2e\u52a9\u786e\u5b9a18-24\u5c81\u5973\u6027\u89c2\u4f17\u7684\u4e92\u52a8\u7387\u6bd4\u5176\u4ed6\u5e74\u9f84\u7ec4\u9ad8\u51fa35%\u3002\u8fd9\u6709\u52a9\u4e8e\u4f18\u5316\u5e7f\u544a\u9884\u7b97\u5e76\u663e\u8457\u63d0\u5347ROI\uff0c\u800c\u4e0d\u662f\u5e73\u5747\u5206\u914d\u6216\u8fdb\u884c\u591a\u6b21\u6602\u8d35\u7684\u6d4b\u8bd5\u6d3b\u52a8\u3002.<\/p><h3 style=\"font-weight: 600; margin-bottom: 12px;\">\u901a\u8fc7TikTok Audience Insights\u8be6\u7ec6\u4e86\u89e3\u5ba2\u6237\u7279\u5f81<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"max-width: 500px; margin-bottom: 20px;\">\n<thead>\n<tr>\n<th style=\"width: 40%;\">\u53c2\u6570<\/th>\n<th style=\"width: 60%;\">\u610f\u4e49\u4e0e\u5e94\u7528<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e74\u9f84\u4e0e\u6027\u522b<\/td>\n<td>\u786e\u5b9a\u5173\u952e\u5e74\u9f84\u6bb5\u548c\u5408\u9002\u6027\u522b\u4ee5\u5b9e\u73b0\u9ad8\u6548\u5b9a\u5411\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u5174\u8da3\u4e0e\u4e92\u52a8\u884c\u4e3a<\/td>\n<td>\u8bc4\u4f30\u5185\u5bb9\u7c7b\u578b\u3001\u8d8b\u52bf\u548c\u89c2\u770b\u4e60\u60ef\uff0c\u5e2e\u52a9\u6784\u5efa\u5408\u9002\u5185\u5bb9\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u5730\u7406\u533a\u57df<\/td>\n<td>\u6839\u636e\u7528\u6237\u5bc6\u5ea6\u548c\u9ad8\u4e92\u52a8\u5ea6\u9009\u62e9\u4f18\u5148\u5730\u7406\u533a\u57df\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u8bbe\u5907\u4e0e\u6d3b\u8dc3\u65f6\u95f4<\/td>\n<td>\u4f18\u5316\u5e7f\u544a\u6295\u653e\u65f6\u95f4\u8868\u5e76\u89c4\u8303\u5185\u5bb9\u4ee5\u9002\u914d\u4e3b\u8981\u8bbe\u5907\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA \u6307\u51fa\uff0c\u5c06\u53d7\u4f17\u6d1e\u5bdf\u6570\u636e\u4e0e\u6765\u81ea TikTok Ads Manager \u5e73\u53f0\u7684\u8be6\u7ec6\u62a5\u544a\u76f8\u7ed3\u5408\uff0c\u53ef\u4ee5\u6784\u5efa\u4e00\u4e2a\u5177\u6709\u6df1\u5ea6\u7684\u5206\u6790\u7cfb\u7edf\uff0c\u9002\u7528\u4e8e\u591a\u79cd\u4e1a\u52a1\u7c7b\u578b\u3002\u6839\u636e\u884c\u4e1a\u4e13\u5bb6\u7684\u5206\u4eab\uff1a\u201c\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u4e0d\u5e94\u4ec5\u505c\u7559\u5728\u4f20\u7edf\u7684\u4eba\u53e3\u7edf\u8ba1\u5c42\u9762\uff0c\u8fd8\u5fc5\u987b\u6df1\u5165\u5206\u6790\u5e73\u53f0\u4e0a\u7684\u5b9e\u9645\u884c\u4e3a\uff0c\u4ece\u800c\u63d0\u9ad8\u5e7f\u544a\u7cfb\u5217\u7684\u4e2a\u6027\u5316\u7a0b\u5ea6\u548c\u6548\u679c\u3002\u201d<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/p2ot9s.jpg\" alt=\"\u7075\u6d3b\u7ed3\u5408\u4eba\u53e3\u7edf\u8ba1\u548c\u5174\u8da3\u7b49\u591a\u9879\u6807\u51c6\" title=\"\"><\/p><h2 id=\"ket-hop-cac-tieu-chi-nhan-khau-hoc-va-so-thich-mot-cach-linh-hoat\">\u7075\u6d3b\u7ed3\u5408\u4eba\u53e3\u7edf\u8ba1\u548c\u5174\u8da3\u7b49\u591a\u9879\u6807\u51c6<\/h2><h3 style=\"font-weight:bold; margin-bottom:8px;\">\u5229\u7528\u591a\u7ef4\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u63d0\u5347TikTok\u5e7f\u544a\u6548\u679c<\/h3><p><strong>\u4eba\u53e3\u7edf\u8ba1\u5b66<\/strong> \u59cb\u7ec8\u662f\u786e\u5b9a\u53d7\u4f17\u5b9a\u4f4d\u7684\u91cd\u8981\u57fa\u7840\uff0c\u7136\u800c\uff0c\u4ec5\u4f9d\u8d56\u5e74\u9f84\u3001\u6027\u522b\u6216\u5730\u7406\u533a\u57df\u5df2\u65e0\u6cd5\u5728TikTok\u4e0a\u6253\u9020\u9ad8\u6548\u7684\u5e7f\u544a\u6d3b\u52a8\u3002\u5728\u8fd9\u91cc\uff0c, <strong>DPS.MEDIA<\/strong> \u5efa\u8bae\u60a8\u5c06\u8fd9\u4e9b\u6807\u51c6\u4e0e\u5174\u8da3\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u4ee5\u521b\u5efa\u4e00\u4e2a\u66f4\u5168\u9762\u7684\u201c\u53d7\u4f17\u5730\u56fe\u201d\uff0c\u53cd\u6620\u7528\u6237\u7684\u4e60\u60ef\u3001\u8d2d\u7269\u504f\u597d\u548c\u6570\u5b57\u6d88\u8d39\u884c\u4e3a\u3002.<\/p><p>\u4f8b\u5982\uff0c\u4e00\u4e2a\u5e74\u8f7b\u65f6\u5c1a\u54c1\u724c\u53ef\u4ee5\u9488\u5bf9\u6cb3\u518518-24\u5c81\u7684\u7fa4\u4f53\uff0c\u540c\u65f6\u7b5b\u9009\u51fa\u5173\u6ce8\u8857\u5934\u670d\u9970\u3001\u65f6\u5c1a\u6d3b\u52a8\u6216\u5728TikTok\u4e0a\u77e5\u540d\u7684\u8857\u5934\u65f6\u5c1a\u5f71\u54cd\u8005\u7684\u4eba\u7fa4\u3002\u8fd9\u79cd\u65b9\u5f0f\u8ba9\u5e7f\u544a\u4fe1\u606f\u66f4\u52a0\u4e2a\u6027\u5316\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002.<\/p><h3 style=\"font-weight:bold; margin-bottom:8px;\">\u7075\u6d3b\u7684\u65b9\u6cd5\u534f\u8c03\u5404\u9879\u6807\u51c6<\/h3><p>\u7075\u6d3b\u7ed3\u5408\u5404\u9879\u6807\u51c6\u4ee5\u5339\u914d\u4e0d\u540c\u7684\u6d3b\u52a8\u76ee\u6807\uff0c\u5c06\u5927\u5e45\u63d0\u5347\u5e7f\u544a\u6295\u653e\u7684\u6548\u7387\u3002DPS.MEDIA\u53d1\u73b0\uff1a<\/p><ul style=\"margin-left:20px;\">\n<li><strong>\u5f00\u653e\u5f0f\u7ec4\u5408\uff1a<\/strong> \u4ee5\u4eba\u53e3\u7edf\u8ba1\u5b66\u6807\u51c6\u4e3a\u57fa\u7840\u7b5b\u9009\uff0c\u7136\u540e\u5c1d\u8bd5\u591a\u6837\u5316\u5174\u8da3\u7fa4\u7ec4\uff0c\u6316\u6398\u6f5c\u5728\u7ec6\u5206\u5e02\u573a\u3002.<\/li>\n<li><strong>\u7d27\u5bc6\u5f0f\u7ec4\u5408\uff1a<\/strong> \u5f53\u5df2\u786e\u5b9a\u6709\u6548\u7684\u76ee\u6807\u533a\u57df\u540e\uff0c\u7ed3\u5408\u66f4\u591a\u7ec6\u81f4\u6807\u51c6\uff0c\u5982\u804c\u4e1a\u3001\u8d2d\u7269\u884c\u4e3a\u3001\u5e73\u53f0\u6d3b\u8dc3\u65f6\u95f4\uff0c\u4ee5\u4f18\u5316\u6210\u672c\u3002.<\/li>\n<li><strong>A\/B\u6d4b\u8bd5\uff1a<\/strong> \u5feb\u901f\u6d4b\u8bd5\u4e0d\u540c\u6807\u51c6\u7ec4\u5408\uff0c\u4ee5\u8861\u91cf\u5b9e\u9645ROI\uff0c\u5e76\u6839\u636e\u91cf\u5316\u6570\u636e\u8c03\u6574\u7b56\u7565\u3002.<\/li>\n<\/ul><h3 style=\"font-weight:bold; margin-top:16px;\">\u5404\u6807\u51c6\u7ec4\u5408\u6548\u679c\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:640px; margin-top:12px;\">\n<thead>\n<tr>\n<th>\u65b9\u6cd5<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u7f3a\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5f00\u653e\u5f0f\u7ec4\u5408<\/td>\n<td>\u53ef\u53d1\u73b0\u66f4\u591a\u65b0\u53d7\u4f17\u7fa4\u4f53<\/td>\n<td>\u5bb9\u6613\u5206\u6563\uff0c\u6d4b\u8bd5\u6210\u672c\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>\u7d27\u5bc6\u5f0f\u7ec4\u5408<\/td>\n<td>\u9ad8\u7cbe\u51c6\u5ea6\uff0c\u6df1\u5ea6\u6316\u6398<\/td>\n<td>\u9700\u8981\u590d\u6742\u7684\u6570\u636e\u548c\u5206\u6790<\/td>\n<\/tr>\n<tr>\n<td>A\/B\u6d4b\u8bd5<\/td>\n<td>\u5feb\u901f\u8bc4\u4f30\u6548\u679c<\/td>\n<td>\u9700\u6295\u5165\u65f6\u95f4\u548c\u9884\u7b97\u591a\u6b21\u6d4b\u8bd5\u5e7f\u544a<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u8be5\u65b9\u6cd5\u4e0d\u4ec5\u57fa\u4e8eDPS.MEDIA\u7684\u5b9e\u6218\u7ecf\u9a8c\uff0c\u8fd8\u5f97\u5230\u4e86\u7814\u7a76\u7684\u652f\u6301\uff0c\u6765\u81ea <em>\u300a\u5e7f\u544a\u7814\u7a76\u6742\u5fd7\u300b(2023)<\/em>, \uff0c\u663e\u793a\u5f53TikTok\u5e7f\u544a\u6d3b\u52a8\u7075\u6d3b\u7ed3\u5408\u4eba\u53e3\u7edf\u8ba1\u548c\u5174\u8da3\u6807\u51c6\u65f6\uff0c\u4e92\u52a8\u7387\u53ef\u63d0\u5347\u9ad8\u8fbe351%\u3002\u8fd9\u5bf9\u4e8e\u8d44\u6e90\u6709\u9650\u4f46\u4ecd\u5e0c\u671b\u9ad8\u6548\u3001\u53ef\u6301\u7eed\u6269\u5c55\u5e02\u573a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5c24\u4e3a\u91cd\u8981\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/00x900.jpg\" alt=\"\u57fa\u4e8e\u5b9e\u9645\u4e92\u52a8\u5f00\u53d1\u9ad8\u6548\u518d\u8425\u9500\u7b56\u7565\" title=\"\"><\/p><h2 id=\"phat-trien-chien-luoc-remarketing-hieu-qua-dua-tren-tuong-tac-thuc-te\">\u57fa\u4e8e\u5b9e\u9645\u4e92\u52a8\u5f00\u53d1\u9ad8\u6548\u518d\u8425\u9500\u7b56\u7565<\/h2><h3 style=\"font-weight:600; margin-bottom:10px;\">\u7406\u89e3\u4e92\u52a8\u4ee5\u4f18\u5316\u518d\u8425\u9500\u53d7\u4f17\u7fa4\u4f53<\/h3><p><strong>\u5b9e\u9645\u4e92\u52a8<\/strong> \u6765\u81ea\u5ba2\u6237\u7684\u4e92\u52a8\u4e0d\u4ec5\u662f\u5173\u6ce8\u7684\u6807\u5fd7\uff0c\u66f4\u662f\u6784\u5efa\u9ad8\u6548\u518d\u8425\u9500\u7b56\u7565\u7684\u9ec4\u91d1\u57fa\u7840\u3002DPS.MEDIA\u53d1\u73b0\uff0c\u5e76\u975e\u6240\u6709\u4e92\u52a8\u90fd\u80fd\u521b\u9020\u540c\u7b49\u4ef7\u503c\uff0c\u56e0\u6b64\u6839\u636e\u884c\u4e3a\uff08\u5982\u89c2\u770b\u89c6\u9891\u3001\u70b9\u51fb\u5e7f\u544a\u6216\u5c06\u4ea7\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\uff09\u5bf9\u4e92\u52a8\u6570\u636e\u8fdb\u884c\u5206\u7c7b\uff0c\u5c06\u5e2e\u52a9\u4f60\u7cbe\u51c6\u8bc6\u522b\u6700\u6709\u6f5c\u529b\u7684\u53d7\u4f17\u7ec6\u5206\u3002.<\/p><p>\u5e94\u7528\u6a21\u578b <em>AIDA\uff08\u6ce8\u610f\u3001\u5174\u8da3\u3001\u6b32\u671b\u3001\u884c\u52a8\uff09<\/em> \u5728\u4e92\u52a8\u5206\u6790\u4e2d\u5df2\u88ab\u8bc1\u660e\u6709\u6548\uff0c\u7ed3\u5408TikTok\u5e7f\u544a\u4e2d\u7684\u9ad8\u7ea7\u7b5b\u9009\uff0c\u6709\u52a9\u4e8e\u5c06\u53d7\u4f17\u7fa4\u4f53\u5728\u5ba2\u6237\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u8fdb\u884c\u7cbe\u51c6\u5206\u7ec4\u3002.<\/p><h3 style=\"font-weight:600; margin-bottom:10px;\">\u57fa\u4e8e\u591a\u6837\u5316\u4e92\u52a8\u7a0b\u5ea6\u7684\u518d\u8425\u9500\u7b56\u7565<\/h3><p>\u6211\u4eec\u5efa\u8bae\u786e\u5b9a\u4e09\u5927\u4e3b\u8981\u518d\u8425\u9500\u53d7\u4f17\u7fa4\u4f53\uff0c\u5bf9\u5e94\u5e73\u53f0\u4e0a\u7684\u4e92\u52a8\u7a0b\u5ea6\uff1a<\/p><ul>\n<li><strong>\u521d\u6b65\u63a5\u89e6\u7ec4\uff1a<\/strong> \u5df2\u89c2\u770b\u89c6\u9891\u6216\u6709\u8f7b\u5fae\u4e92\u52a8\u4f46\u5c1a\u672a\u8fdb\u884c\u8d2d\u4e70\u884c\u4e3a\u7684\u7528\u6237\u3002.<\/li>\n<li><strong>\u9ad8\u5ea6\u5173\u6ce8\u7ec4\uff1a<\/strong> \u6709\u6df1\u5165\u4e92\u52a8\uff08\u5982\u70b9\u51fb\u4ea7\u54c1\u94fe\u63a5\u6216\u4fdd\u5b58\u89c6\u9891\uff09\u4f46\u5c1a\u672a\u5b8c\u6210\u8f6c\u5316\u7684\u7528\u6237\u3002.<\/li>\n<li><strong>\u6f5c\u5728\u6210\u4ea4\u7ec4\uff1a<\/strong> \u5df2\u5c06\u4ea7\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\u6216\u591a\u6b21\u4e92\u52a8\uff0c\u51c6\u5907\u63a5\u53d7\u5f3a\u70c8\u4fc3\u5355\u523a\u6fc0\u7684\u7528\u6237\u3002.<\/li>\n<\/ul><p>\u8be5\u7b56\u7565\u4e0d\u4ec5\u6709\u52a9\u4e8e\u8282\u7701\u5e7f\u544a\u9884\u7b97\uff0c\u8fd8\u80fd\u901a\u8fc7\u57fa\u4e8e\u5177\u4f53\u884c\u4e3a\u4e2a\u6027\u5316\u4fe1\u606f\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\u3002DPS.MEDIA\u66fe\u5e2e\u52a9\u4e00\u5bb6\u80e1\u5fd7\u660e\u5e02\u7684\u4e2d\u5c0f\u578b\u65f6\u5c1a\u54c1\u724c\u5e94\u7528\u5206\u5c42\u518d\u8425\u9500\uff0c\u4e09\u4e2a\u6708\u8bd5\u9a8c\u540e\u8f6c\u5316\u7387\u63d0\u5347\u4e86351%\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:20px;\">\n<thead>\n<tr>\n<th>\u53d7\u4f17\u7fa4\u4f53<\/th>\n<th>\u4e92\u52a8\u884c\u4e3a<\/th>\n<th>\u4fe1\u606f\u7b56\u7565<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u521d\u6b65\u63a5\u89e6<\/td>\n<td>\u89c2\u770b\u89c6\u9891\uff0c\u67e5\u770b\u4ea7\u54c1<\/td>\n<td>\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u63d0\u4f9b\u66f4\u591a\u4fe1\u606f<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u5ea6\u5173\u6ce8<\/td>\n<td>\u70b9\u51fb\u94fe\u63a5\uff0c\u4fdd\u5b58\u89c6\u9891\uff0c\u5173\u6ce8\u9875\u9762<\/td>\n<td>\u6fc0\u53d1\u9700\u6c42\uff0c\u7279\u522b\u4f18\u60e0<\/td>\n<\/tr>\n<tr>\n<td>\u6f5c\u5728\u6210\u4ea4<\/td>\n<td>\u52a0\u5165\u8d2d\u7269\u8f66\uff0c\u591a\u6b21\u4e92\u52a8<\/td>\n<td>\u4e2a\u6027\u5316\u4fc3\u9500\uff0c\u5236\u9020\u7d27\u8feb\u611f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/geting.jpg\" alt=\"\u591a\u6837\u5316\u6d4b\u8bd5\u53d7\u4f17\u7fa4\u4f53\uff0c\u627e\u51fa\u6700\u6709\u6f5c\u529b\u7684\u7ec6\u5206\u5e02\u573a\" title=\"\"><\/p><h2 id=\"thu-nghiem-da-dang-nhom-doi-tuong-de-tim-ra-segment-tiem-nang-nhat\">\u591a\u6837\u5316\u6d4b\u8bd5\u53d7\u4f17\u7fa4\u4f53\u4ee5\u5bfb\u627e\u6700\u6709\u6f5c\u529b\u7684\u7ec6\u5206\u5e02\u573a<\/h2><h3 style=\"font-weight:700; margin-bottom:12px;\">\u591a\u7fa4\u4f53\u6d4b\u8bd5\u7684\u8bef\u5dee\u4e0e\u4ef7\u503c<\/h3><p><strong>\u591a\u6837\u5316\u53d7\u4f17\u7fa4\u4f53<\/strong> \u662f\u5728TikTok\u5e7f\u544a\u53d7\u4f17\u5b9a\u4f4d\u4e2d\u4e0d\u53ef\u5ffd\u89c6\u7684\u7b56\u7565\u3002\u5728DPS.MEDIA\uff0c\u6211\u4eec\u53d1\u73b0\u4ec5\u4e13\u6ce8\u4e8e\u4e00\u4e2a\u6f5c\u529b\u7ec6\u5206\u5e02\u573a\u53ef\u80fd\u4f1a\u9519\u8fc7\u5177\u6709\u5353\u8d8a\u589e\u957f\u6f5c\u529b\u7684\u5ba2\u6237\u7fa4\u4f53\u3002\u591a\u7ec4\u53d7\u4f17\u6d4b\u8bd5\u8ba9\u4f01\u4e1a\u80fd\u591f\u660e\u786e\u8bc6\u522b\u51fa\u54ea\u4e9b\u7ec6\u5206\u5e02\u573a\u5e26\u6765 <em>\u6700\u9ad8\u8f6c\u5316\u7387<\/em> \u548c\u6700\u5408\u7406\u7684\u6210\u672c\u3002.<\/p><p>\u901a\u8fc7 <strong>A\/B\u6d4b\u8bd5<\/strong> \u7ed3\u5408\u4eba\u53e3\u7edf\u8ba1\u3001\u5174\u8da3\u548c\u7528\u6237\u884c\u4e3a\u7b49\u56e0\u7d20\uff0c\u6d4b\u8bd5\u8fc7\u7a0b\u6bd4\u76f2\u76ee\u731c\u6d4b\u66f4\u8282\u7701\u65f6\u95f4\u548c\u9884\u7b97\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\uff0c\u901a\u8fc7\u591a\u6837\u5316\u53d7\u4f17\u4f18\u5316\u7684\u5e7f\u544a\u6d3b\u52a8\u53ef\u63d0\u5347151%-251%\u7684\u8f6c\u5316\u6548\u679c\uff0c\u540c\u65f6\u964d\u4f4e20%\u7684\u6bcf\u6b21\u4e92\u52a8\u6210\u672c\u3002.<\/p><h3 style=\"font-weight:700; margin-bottom:12px;\">\u6848\u4f8b\u5206\u6790\uff1a\u96f6\u552eSME\u56e2\u961f\u901a\u8fc7\u5237\u65b0\u53d7\u4f17\u63d0\u5347ROI<\/h3><p>DPS.MEDIA\u7684\u4e00\u4f4d\u6d88\u8d39\u54c1\u884c\u4e1a\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u5728TikTok\u5e7f\u544a\u6d3b\u52a8\u4e2d\u6d4b\u8bd5\u4e865\u4e2a\u4e0d\u540c\u7684\u53d7\u4f17\u7fa4\u4f53\uff1a\u4ece\u5e74\u9f84\u3001\u5730\u533a\u5230\u7ebf\u4e0a\u8d2d\u7269\u5174\u8da3\u3002\u7ed3\u679c\u663e\u793a\uff0c25-34\u5c81\u3001\u559c\u6b22\u7f8e\u5986\u5185\u5bb9\u7684\u5973\u6027\u7fa4\u4f53\u4e92\u52a8\u7387\u63d0\u5347\u4e8630%\uff0cROI\u662f\u4ec5\u505a\u5e7f\u6cdb\u5b9a\u4f4d\u65f6\u671f\u76842\u500d\u3002.<\/p><p>\u8fd9\u8fdb\u4e00\u6b65\u8bc1\u660e\u4e86\u4e0d\u8981\u5bb3\u6015\u540c\u65f6\u6d4b\u8bd5\u591a\u4e2a\u7ec6\u5206\u5e02\u573a\u3002\u5426\u5219\uff0c\u4f60\u53ef\u80fd\u4f1a\u9519\u8fc7\u9ad8\u4ef7\u503c\u5ba2\u6237\u7fa4\u4f53\uff0c\u5c3d\u7ba1\u4e00\u5f00\u59cb\u5b83\u4eec\u5e76\u4e0d\u662f\u660e\u663e\u7684\u9009\u62e9\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:16px;\">\n<thead>\n<tr>\n<th>\u53d7\u4f17\u7fa4\u4f53<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u8f6c\u5316\u6548\u7387<\/th>\n<th>\u6210\u672c \/ CPL\uff08\u8d8a\u5357\u76fe\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7537\u6027 18-24\u5c81\uff0c\u559c\u6b22\u8fd0\u52a8<\/td>\n<td>\u5e74\u8f7b\uff0c\u5145\u6ee1\u6d3b\u529b<\/td>\n<td>5.2%<\/td>\n<td>15,000<\/td>\n<\/tr>\n<tr>\n<td>\u5973\u6027 25-34\u5c81\uff0c\u8d2d\u4e70\u5316\u5986\u54c1<\/td>\n<td>\u6d88\u8d39\u4e60\u60ef\u7a33\u5b9a<\/td>\n<td>8.4%<\/td>\n<td>11,000<\/td>\n<\/tr>\n<tr>\n<td>\u7537\u6027 35-44\u5c81\uff0c\u559c\u6b22\u79d1\u6280<\/td>\n<td>\u9ad8\u6d88\u8d39\uff0c\u559c\u6b22\u5c1d\u8bd5\u65b0\u4e8b\u7269<\/td>\n<td>6.7%<\/td>\n<td>16,500<\/td>\n<\/tr>\n<tr>\n<td>\u5973\u6027 18-24\u5c81\uff0c\u7ecf\u5e38\u89c2\u770b\u5a31\u4e50\u5185\u5bb9<\/td>\n<td>\u53d7\u793e\u4ea4\u7f51\u7edc\u5f71\u54cd<\/td>\n<td>7.1%<\/td>\n<td>14,000<\/td>\n<\/tr>\n<tr>\n<td>\u57ce\u5e02\u5730\u533a\u7528\u6237<\/td>\n<td>\u6613\u63a5\u89e6\uff0c\u6536\u5165\u7a33\u5b9a<\/td>\n<td>7.8%<\/td>\n<td>12,500<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/scaled.jpg6871.jpg\" alt=\"\u6839\u636e\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u6301\u7eed\u8ddf\u8e2a\u4e0e\u8c03\u6574\" title=\"\"><\/p><h2 id=\"theo-doi-va-dieu-chinh-lien-tuc-dua-tren-hieu-suat-chien-dich\">\u6839\u636e\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u6301\u7eed\u8ddf\u8e2a\u4e0e\u8c03\u6574<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">\u6301\u7eed\u8ddf\u8e2a\u6d3b\u52a8\u6307\u6807\u7684\u91cd\u8981\u6027<\/h3><p>\u8d2d\u4e70 <strong>\u8ddf\u8e2a\u4e0e\u8c03\u6574<\/strong> \u5e7f\u544a\u6d3b\u52a8\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u6700\u521d\u7684\u53d7\u4f17\u5b9a\u4f4d\u9009\u62e9\u9636\u6bb5\uff0c\u8fd8\u9700\u8981\u5728TikTok\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\u6301\u7eed\u8fdb\u884c\u3002\u6839\u636eDPS.MEDIA\u4e3a\u4f17\u591a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u54a8\u8be2\u7684\u7ecf\u9a8c\uff0c\u638c\u63e1\u5173\u952e\u6307\u6807\u5982CTR\uff08\u70b9\u51fb\u7387\uff09\u3001CPA\uff08\u6bcf\u6b21\u884c\u52a8\u6210\u672c\uff09\u6216ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\u6709\u52a9\u4e8e\u5feb\u901f\u8bc6\u522b\u6700\u6709\u6548\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u540c\u65f6\u5254\u9664\u6216\u8c03\u6574\u6548\u679c\u8f83\u5dee\u7684\u7ec6\u5206\u5e02\u573a\u3002.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">\u4f18\u5316\u53d7\u4f17\u5b9a\u4f4d\u7684\u4f18\u5148\u6b65\u9aa4<\/h3><ul style=\"margin-bottom:20px;\">\n<li><strong>\u73b0\u5b9e\u6570\u636e\u5206\u6790\uff1a<\/strong> \u7ecf\u5e38\u5229\u7528\u5e7f\u544a\u62a5\u544a\u5206\u6790\u7528\u6237\u884c\u4e3a\u3001\u4e92\u52a8\u65f6\u95f4\u70b9\u53ca\u8f6c\u5316\u6307\u6807\u3002.<\/li>\n<li><strong>\u8fdb\u884cA\/B\u6d4b\u8bd5\uff1a<\/strong> \u5bf9\u6bd4 <a href=\"https:\/\/dps.media\/zh\/kol-%e9%a2%84%e8%ae%a2-%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u5728\u4e0d\u540c\u53d7\u4f17\u7fa4\u4f53\u4e4b\u95f4\u6bd4\u8f83\uff0c\u4ee5\u627e\u51fa\u5728\u6210\u672c\u548c\u8f6c\u5316\u7387\u65b9\u9762\u6700\u4f18\u7684\u76ee\u6807\u5bf9\u8c61<\/a>.<\/li>\n<li><strong>\u6839\u636e\u5e02\u573a\u8d8b\u52bf\u8fdb\u884c\u4f18\u5316\uff1a<\/strong> \u4eca\u5929\u6709\u6548\u7684\u53d7\u4f17\u7fa4\u4f53\u672a\u5fc5\u9002\u7528\u4e8e\u672a\u6765\uff0c\u56e0\u6b64\u6839\u636eTikTok\u7528\u6237\u5174\u8da3\u548c\u884c\u4e3a\u7684\u53d8\u5316\u53ca\u65f6\u66f4\u65b0\u76ee\u6807\u5b9a\u4f4d\u662f\u5fc5\u8981\u7684\u3002.<\/li>\n<\/ul><h3 style=\"font-weight:600; margin-bottom:12px;\">\u6765\u81eaDPS.MEDIA\u6848\u4f8b\u7814\u7a76\u7684\u5b9e\u9645\u4f8b\u5b50<\/h3><p>\u5728\u6700\u8fd1\u4e3a\u4e00\u5bb6\u6709\u673a\u98df\u54c1\u54c1\u724c\u63d0\u4f9b\u652f\u6301\u7684\u9879\u76ee\u4e2d\uff0cDPS.MEDIA\u6301\u7eed\u8ddf\u8e2a\u548c\u8c03\u6574\u53d7\u4f17\u76ee\u6807\u4ee5\u4f18\u5316\u6548\u679c\u3002\u6700\u521d\u5e7f\u544a\u9762\u5411\u5927\u57ce\u5e0225-34\u5c81\u4eba\u7fa4\uff0c\u4f46\u4e24\u5468\u540e\u6570\u636e\u663e\u793a\uff0c18-24\u5c81\u53ca\u90ca\u533a\u7701\u4efd\u7528\u6237\u5e26\u6765\u81ea\u7136\u4e92\u52a8\u91cf\u66f4\u9ad8\u4e14\u8f6c\u5316\u6210\u672c\u663e\u8457\u66f4\u4f4e\u3002\u8c03\u6574\u540e\u7684\u7ed3\u679c\uff1a<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"padding: 10px; text-align:left;\">\u53d7\u4f17<\/th>\n<th style=\"padding: 10px; text-align:left;\">CTR<\/th>\n<th style=\"padding: 10px; text-align:left;\">CPA<\/th>\n<th style=\"padding: 10px; text-align:left;\">RoAS<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px;\">25-34\u5c81 \/ \u80e1\u5fd7\u660e\u5e02<\/td>\n<td style=\"padding: 10px;\">1.2%<\/td>\n<td style=\"padding: 10px;\">120.000 \u8d8a\u5357\u76fe<\/td>\n<td style=\"padding: 10px;\">2.5\u500d<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\">18-24\u5c81 \/ \u57ce\u90ca\u7701\u4efd<\/td>\n<td style=\"padding: 10px;\">2.4%<\/td>\n<td style=\"padding: 10px;\">75.000 \u8d8a\u5357\u76fe<\/td>\n<td style=\"padding: 10px;\">4.1\u500d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u56e0\u6b64\uff0c\u6301\u7eed\u4f18\u5316\u4e0d\u4ec5\u5e2e\u52a9\u5e7f\u544a\u6d3b\u52a8\u8282\u7701\u9884\u7b97\uff0c\u8fd8\u63d0\u5347\u5e7f\u544a\u6548\u679c\uff0c\u5145\u5206\u8bc1\u660e\u4e86\u5728\u5145\u6ee1\u6d3b\u529b\u7684 TikTok \u5e7f\u544a\u73af\u5883\u4e2d\uff0c\u5bc6\u5207\u76d1\u63a7\u5e76\u7075\u6d3b\u8c03\u6574\u53d7\u4f17\u5b9a\u4f4d\u7684\u5f3a\u5927\u529b\u91cf\u3002.<\/p><h2 id=\"outro\">\u7ed3\u8bed\u611f\u8a00<\/h2><p>\u5728 TikTok \u5e7f\u544a\u4e2d\u4f18\u5316\u53d7\u4f17\u5b9a\u4f4d\u4e0d\u4ec5\u4ec5\u662f\u9009\u62e9\u5408\u9002\u7684\u4eba\u7fa4\u4f20\u9012\u4fe1\u606f\uff0c\u66f4\u662f\u4e00\u95e8\u6df1\u5165\u7406\u89e3\u76ee\u6807\u5ba2\u6237\u884c\u4e3a\u3001\u5174\u8da3\u548c\u52a8\u673a\u7684\u827a\u672f\u3002\u6b63\u5982 DPS.MEDIA \u6240\u5206\u4eab\u7684\uff0c\u6709\u6548\u7684\u5b9a\u4f4d\u7b56\u7565\u9700\u8981\u5728\u6570\u636e\u3001\u521b\u610f\u601d\u7ef4\u548c\u5b9e\u9645\u6d3b\u52a8\u9a8c\u8bc1\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002.<\/p><p>\u6211\u4eec\u9f13\u52b1\u60a8\u4ece\u5c1d\u8bd5\u4e0d\u540c\u7684\u53d7\u4f17\u7fa4\u4f53\u5f00\u59cb\uff0c\u5305\u62ec\u81ea\u5b9a\u4e49\u53d7\u4f17\u3001\u76f8\u4f3c\u53d7\u4f17\u4ee5\u53ca\u5e7f\u6cdb\u548c\u72ed\u7a84\u5174\u8da3\u7fa4\u4f53\u3002\u4e0d\u8981\u72b9\u8c6b\u4f7f\u7528 TikTok \u7684\u5206\u6790\u5de5\u5177\u6765\u8861\u91cf\u6548\u679c\u5e76\u53ca\u65f6\u8c03\u6574\u7b56\u7565\u3002\u8ba9\u6570\u636e\u5f15\u9886\u65b9\u5411\uff0c\u8ba9\u5e02\u573a\u76f4\u89c9\u6210\u4e3a\u7075\u611f\u6765\u6e90\u3002.<\/p><p>\u5982\u679c\u60a8\u60f3\u8fdb\u4e00\u6b65\u6316\u6398 TikTok \u5e7f\u544a\u7684\u6f5c\u529b\uff0c\u53ef\u4ee5\u4e86\u89e3\u5e7f\u544a\u4e2d\u7684 A\/B \u6d4b\u8bd5\u3001\u6784\u5efa\u8f6c\u5316\u5185\u5bb9\u6f0f\u6597\uff0c\u6216\u5982\u4f55\u5de7\u5999\u7ed3\u5408\u518d\u8425\u9500\u4ee5\u4f18\u5316\u9884\u7b97\u3002\u8fd9\u4e9b\u9ad8\u7ea7\u7b56\u7565\u5c06\u5728\u60a8\u7684\u4f01\u4e1a\u6269\u5c55\u89c4\u6a21\u6216\u4ea7\u54c1\u591a\u5143\u5316\u65f6\u53d8\u5f97\u8d8a\u6765\u8d8a\u5fc5\u8981\u3002.<\/p><p>\u51ed\u501f\u652f\u6301\u8d8a\u5357\u4f17\u591a\u4e2d\u5c0f\u4f01\u4e1a\u7684\u7ecf\u9a8c\uff0cDPS.MEDIA \u6df1\u77e5\u6bcf\u4e2a\u54c1\u724c\u90fd\u6709\u72ec\u7279\u7684\u58f0\u97f3\uff0c\u5e76\u4e14\u6709\u4e00\u4e2a\u9700\u8981\u4ee5\u6b63\u786e\u65b9\u5f0f\u3001\u5728\u6b63\u786e\u65f6\u95f4\u89e6\u8fbe\u7684\u793e\u533a\u3002\u6211\u4eec\u968f\u65f6\u51c6\u5907\u540c\u884c\uff0c\u5c06\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u6570\u636e\u8f6c\u5316\u4e3a\u6210\u679c\u3002\u60a8\u662f\u5426\u5c1d\u8bd5\u8fc7\u4e3a TikTok \u5e7f\u544a\u5efa\u7acb\u53d7\u4f17\u5b9a\u5411\uff1f\u8bf7\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u5206\u4eab\u60a8\u7684\u7ecf\u9a8c\u6216\u7591\u95ee \u2014\u2014 DPS.MEDIA \u975e\u5e38\u671f\u5f85\u4e0e\u60a8\u4ea4\u6d41\u5e76\u5f00\u62d3\u66f4\u591a\u65b0\u89c6\u89d2\uff01 <\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728TikTok\u5e7f\u544a\u4e2d\uff0c\u9009\u62e9\u6b63\u786e\u7684\u53d7\u4f17\u5b9a\u4f4d\u662f\u51b3\u5b9a\u5e7f\u544a\u6d3b\u52a8\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\uff0c\u6709\u52a9\u4e8e\u4f18\u5316\u9884\u7b97\u5e76\u663e\u8457\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u4f60\u77e5\u9053\u591a\u8fbe80%\u7684\u5e7f\u544a\u9884\u7b97\u56e0\u5b9a\u4f4d\u9519\u8bef\u800c\u6d6a\u8d39\u5417\uff1f\u8fd9\u6b63\u662f\u56e0\u4e3a[...]<\/p>","protected":false},"author":15,"featured_media":27291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288],"tags":[293,521,284,291,271,505],"class_list":["post-27290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","tag-chien-luoc-quang-cao","tag-marketing-ky-thuat-so","tag-quan-ly-chien-dich-quang-cao","tag-quang-cao-tiktok","tag-social-media-marketing","tag-tiktok-cho-doanh-nghiep"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/27290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=27290"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/27290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/27291"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=27290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=27290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=27290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}