{"id":27160,"date":"2025-07-09T12:08:56","date_gmt":"2025-07-09T05:08:56","guid":{"rendered":"https:\/\/dps.media\/case-study-thuong-hieu-tang-truong-5x-doanh-thu-voi-tiktok-ads\/"},"modified":"2025-07-09T16:22:15","modified_gmt":"2025-07-09T09:22:15","slug":"%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6%ef%bc%9a%e5%93%81%e7%89%8c%e9%80%9a%e8%bf%87tiktok%e5%b9%bf%e5%91%8a%e5%ae%9e%e7%8e%b05%e5%80%8d%e6%94%b6%e5%85%a5%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6%ef%bc%9a%e5%93%81%e7%89%8c%e9%80%9a%e8%bf%87tiktok%e5%b9%bf%e5%91%8a%e5%ae%9e%e7%8e%b05%e5%80%8d%e6%94%b6%e5%85%a5%e5%a2%9e%e9%95%bf\/","title":{"rendered":"\u6848\u4f8b\u7814\u7a76\uff1a\u54c1\u724c\u901a\u8fc7TikTok\u5e7f\u544a\u5b9e\u73b05\u500d\u6536\u5165\u589e\u957f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u4f60\u662f\u5426\u77e5\u9053\uff0c\u8d8a\u5357\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u54c1\u724c\u4ec5\u7528 6 \u4e2a\u6708\u901a\u8fc7 TikTok \u5e7f\u544a\u5b9e\u73b0\u4e86 5 \u500d\u8425\u6536\u589e\u957f\uff1f_\u8fd9\u4e00\u6210\u679c\u5e76\u975e\u4e2a\u522b\u6848\u4f8b\uff0c\u800c\u6b63\u6210\u4e3a\u73b0\u4ee3\u6570\u5b57\u8425\u9500\u6218\u7565\u4e2d\u7684\u65b0\u8d8b\u52bf\u3002_\u9ad8\u6548\u5229\u7528 TikTok \u5e7f\u544a\u4e0d\u4ec5\u80fd\u8ba9\u4f01\u4e1a\u5feb\u901f\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\uff0c\u8fd8\u80fd\u667a\u80fd\u4f18\u5316\u5e7f\u544a\u9884\u7b97\u3002.<\/p><p>\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u5df2\u966a\u4f34\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5728 TikTok \u5e73\u53f0\u4e0a\u6784\u5efa\u5e76\u5b9e\u65bd\u521b\u610f\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002 \u6839\u636e\u5b9e\u9645\u7ecf\u9a8c\uff0cTikTok \u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5a31\u4e50\u793e\u4ea4\u7f51\u7edc\uff0c\u7531\u4e8e\u5176\u80fd\u591f\u7cbe\u51c6\u89e6\u8fbe\u5e74\u8f7b\u5ba2\u6237\uff08\u5f53\u524d\u6d88\u8d39\u5e02\u573a\u7684\u4e3b\u529b\u7fa4\u4f53\uff09\u7684\u9700\u6c42\u548c\u884c\u4e3a\uff0c\u5b83\u5df2\u6210\u4e3a\u52a9\u529b\u54c1\u724c\u5b9e\u73b0\u7a81\u7834\u6027\u589e\u957f\u7684 \u201c\u80a5\u6c83\u571f\u58e4\u201d\u3002\u8be5\u54c1\u724c\u6210\u529f\u6d3b\u52a8\u7684\u6838\u5fc3\u5728\u4e8e\u7ed3\u5408\u4e86 \u7b26\u5408 TikTok \u7528\u6237\u4e60\u60ef\u7684\u521b\u610f\u5185\u5bb9 \u4ee5\u53ca\u7531 DPS.MEDIA \u56e2\u961f\u7814\u7a76\u5f00\u53d1\u7684\u4f18\u5316\u5b9a\u5411\u6280\u672f\u3002 \u7ed3\u679c\u662f\u63d0\u9ad8\u4e86\u8f6c\u5316\u7387\uff0c\u964d\u4f4e\u4e86\u6bcf\u5355\u6210\u672c\uff0c\u5e76\u8fc5\u901f\u6269\u5927\u4e86\u5e02\u573a\u4efd\u989d\u3002 \u8fd9\u6b63\u662f TikTok \u5e7f\u544a\u5728\u65e5\u76ca\u7ade\u4e89\u7684\u6570\u5b57\u8425\u9500\u5e02\u573a\u80cc\u666f\u4e0b\u5f3a\u5927\u5b9e\u529b\u7684\u660e\u786e\u8bc1\u660e\u3002.<\/p><p>\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u65e2\u80fd\u9ad8\u6548\u63d0\u5347\u8425\u6536\u53c8\u80fd\u786e\u4fdd\u5e7f\u544a\u9884\u7b97\u667a\u80fd\u5316\u7684\u65b9\u6cd5\uff0c_TikTok \u5e7f\u544a\u5c31\u662f\u503c\u5f97\u4f18\u5148\u9009\u62e9\u5e76\u7cfb\u7edf\u6295\u8d44\u7684\u89e3\u51b3\u65b9\u6848\u3002_\u6df1\u5165\u7406\u89e3\u6d88\u8d39\u8d8b\u52bf\u5e76\u6301\u7eed\u66f4\u65b0\u5e73\u53f0\u53d8\u5316\uff0c\u5c06\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u8ddf\u4e0a\uff0c\u66f4\u80fd\u5f15\u9886\u6570\u5b57\u5e02\u573a\u4efd\u989d\u7684\u7ade\u4e89\u3002.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/ptimal.jpg\" alt=\"\u63a2\u7d22\u54c1\u724c\u901a\u8fc7TikTok\u5e7f\u544a\u5b9e\u73b0\u7a81\u7834\u6027\u589e\u957f\u7684\u65c5\u7a0b\" title=\"\"><\/p><h2 id=\"kham-pha-hanh-trinh-tang-truong-dot-pha-cua-thuong-hieu-nho-tiktok-ads\">\u63a2\u7d22\u54c1\u724c\u901a\u8fc7TikTok\u5e7f\u544a\u5b9e\u73b0\u7a81\u7834\u6027\u589e\u957f\u7684\u65c5\u7a0b<\/h2><h3>TikTok\u5e7f\u544a\u5e94\u7528\uff1a\u63a8\u52a8\u8425\u6536\u589e\u957f\u7684\u7a81\u7834\u6027\u5e73\u53f0<\/h3><p>\u5728\u6570\u5b57\u8425\u9500\u5e02\u573a\u65e5\u76ca\u6fc0\u70c8\u7684\u80cc\u666f\u4e0b\uff0cTikTok \u5e7f\u544a\u5df2\u88ab\u8bc1\u660e\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u54c1\u724c\u5feb\u901f\u7a81\u7834\u8425\u6536\u7684\u5f3a\u5927\u5de5\u5177\u3002\u6839\u636e <em>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/em> \u4ee5\u53ca\u5728 DPS.MEDIA \u7684\u5b9e\u9645\u5e94\u7528\uff0c\u5145\u5206\u5229\u7528 TikTok \u7684\u4e2a\u6027\u5316\u529f\u80fd\u548c\u77ed\u5185\u5bb9\u8d8b\u52bf\uff0c\u6548\u679c\u8d85\u51fa\u9884\u671f\u3002.<\/p><p>\u6700\u5927\u7684\u533a\u522b\u5728\u4e8e\u89e6\u8fbe\u591a\u6837\u5316\u5ba2\u7fa4\u7684\u80fd\u529b\uff0c\u7279\u522b\u662f\u5e74\u8f7b\u7fa4\u4f53\u2014\u2014\u62e5\u6709\u65b0\u6d88\u8d39\u4e60\u60ef\u7684\u6838\u5fc3\u5bf9\u8c61\u3002\u901a\u8fc7\u5185\u5bb9\u521b\u610f\u6218\u7565\u548c\u7cbe\u51c6\u5b9a\u5411\uff0c\u8bb8\u591a\u54c1\u724c\u5df2\u83b7\u5f97\uff1a<\/p><ul>\n<li><strong>6 \u4e2a\u6708\u5185\u8425\u6536\u589e\u957f 5 \u500d<\/strong><\/li>\n<li>\u901a\u8fc7\u75c5\u6bd2\u5f0f\u5185\u5bb9\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6<\/li>\n<li>\u4ee5\u5353\u8d8a\u8f6c\u5316\u7387\u4f18\u5316\u5e7f\u544a\u6210\u672c<\/li>\n<\/ul><h3>\u5178\u578b\u6848\u4f8b\u7814\u7a76\uff1a\u65f6\u5c1a\u54c1\u724cUrbanWear<\/h3><p>UrbanWear\uff0c\u4e00\u5bb6\u672c\u571f\u65f6\u5c1a\u54c1\u724c\uff0c\u4e0e DPS.MEDIA \u5408\u4f5c\u5f00\u5c55 TikTok \u5e7f\u544a\uff0c\u76ee\u6807\u662f\u63d0\u5347\u5ba2\u6237\u6570\u91cf\u548c\u8425\u6536\u30023 \u4e2a\u6708\u540e\uff0c\u53d6\u5f97\u7684\u6210\u679c\u4ee4\u4eba\u60ca\u8bb6\uff1a<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u6d3b\u52a8\u524d<\/th>\n<th>3 \u4e2a\u6708 TikTok \u5e7f\u544a\u540e<\/th>\n<th>\u589e\u957f\u7387<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u6708\u6536\u5165<\/td>\n<td>2 \u4ebf\u8d8a\u5357\u76fe<\/td>\n<td>10 \u4ebf\u8d8a\u5357\u76fe<\/td>\n<td><strong>+400%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u89e6\u8fbe\u5ba2\u6237<\/td>\n<td>30,000 \u4eba<\/td>\n<td>180,000 \u4eba<\/td>\n<td><strong>+500%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>1.5%<\/td>\n<td>4.5%<\/td>\n<td><strong>+200%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA \u4e0d\u4ec5\u4e13\u6ce8\u4e8e\u5e7f\u544a\uff0c\u8fd8\u9488\u5bf9\u7b26\u5408\u54c1\u724c\u6545\u4e8b\u7684\u521b\u610f\u5185\u5bb9\u8981\u7d20\u63d0\u4f9b\u5efa\u8bae\uff0c\u6316\u6398\u6570\u636e\u4ee5\u8fdb\u884c\u5b9e\u65f6\u6d3b\u52a8\u8c03\u6574\u2014\u2014\u8fd9\u662f\u5728 TikTok \u5e73\u53f0\u4e0a\u53d6\u5f97\u53ef\u6301\u7eed\u6210\u529f\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/a-gi-3.jpg\" alt=\"\u5206\u6790\u5728TikTok\u5e73\u53f0\u4e0a\u5438\u5f15\u5e76\u4f18\u5316\u4e92\u52a8\u7684\u5185\u5bb9\u7b56\u7565\" title=\"\"><\/p><h2 id=\"phan-tich-chien-luoc-noi-dung-thu-hut-va-toi-uu-hoa-tuong-tac-tren-nen-tang-tiktok\">\u5206\u6790\u5728TikTok\u5e73\u53f0\u4e0a\u5438\u5f15\u5e76\u4f18\u5316\u4e92\u52a8\u7684\u5185\u5bb9\u7b56\u7565<\/h2><h3 style=\"font-weight: bold; margin-top: 1.5em;\">\u5229\u7528\u77ed\u5185\u5bb9\u7684\u4f20\u64ad\u6027\u548c\u5e02\u573a\u8d8b\u52bf<\/h3><p><strong>DPS.MEDIA<\/strong> \u53d1\u73b0\u8bb8\u591a\u54c1\u724c\u901a\u8fc7\u91c7\u7528\u9002\u5408 TikTok \u5e73\u53f0\u7279\u6027\u7684\u77ed\u5185\u5bb9\uff08short-form content\uff09\u6218\u7565\u53d6\u5f97\u4e86\u5de8\u5927\u6210\u529f\u3002\u5185\u5bb9\u4e0d\u4ec5\u8981\u6709\u5a31\u4e50\u6027\uff0c\u8fd8\u9700\u5728 15-60 \u79d2\u5185\u5177\u5907\u6559\u80b2\u6027\u6216\u6fc0\u52b1\u6027\uff0c\u4ee5\u786e\u4fdd\u89c2\u4f17\u7559\u5b58\u3002\u4e00\u9879\u6765\u81ea <em>\u300a\u5e02\u573a\u8425\u9500\u7814\u7a76\u6742\u5fd7\u300b\uff082023\uff09<\/em> \u663e\u793a\u77ed\u89c6\u9891\u5185\u5bb9\u6bd4\u4f20\u7edf\u683c\u5f0f\u66f4\u6709\u53ef\u80fd\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u4e09\u500d\u4ee5\u4e0a\u3002.<\/p><p>\u6765\u81ea\u8d8a\u5357\u67d0\u96f6\u552e\u54c1\u724c\u7684\u771f\u5b9e\u6848\u4f8b\u7814\u7a76\uff0c <strong>DPS.MEDIA<\/strong> \u5df2\u5408\u4f5c\uff0c\u6839\u636e \u201c\u6311\u6218\u201d \u8d8b\u52bf\u4f18\u5316\u6807\u7b7e\u4ee5\u589e\u52a0\u793e\u533a\u4e92\u52a8\uff0c\u7ed3\u5408\u4f7f\u7528\u70ed\u95e8\u97f3\u4e50\u548c\u771f\u8bda\u7684\u60c5\u611f\u8fde\u63a5\uff0c\u5e2e\u52a9\u8be5\u54c1\u724c\u5728\u5b9e\u65bd TikTok \u5e7f\u544a\u4ec5 6 \u4e2a\u6708\u540e\uff0c\u9500\u552e\u989d\u589e\u957f\u4e86 5 \u500d\u3002.<\/p><h3 style=\"font-weight: bold; margin-top: 1.5em;\">\u9ad8\u6548\u5206\u914d\u5185\u5bb9\u5e76\u4f18\u5316\u591a\u6e20\u9053CTA<\/h3><ul style=\"margin-left: 1.5em; margin-bottom: 1.5em;\">\n<li><strong>\u5185\u5bb9\u591a\u6837\u5316\uff1a<\/strong> \u5728\u4e3b\u5e7f\u544a\u89c6\u9891\u4e0e\u5e55\u540e\u82b1\u7d6e\u3001\u5ba2\u6237\u4f53\u9a8c\u89c6\u9891\u4e4b\u95f4\u4ea4\u66ff\u5448\u73b0\uff0c\u4ee5\u589e\u5f3a\u54c1\u724c\u8ba4\u77e5\u7684\u53ef\u6301\u7eed\u6027\u3002.<\/li>\n<li><strong>\u901a\u8fc7\u53f7\u53ec\u6027\u7528\u8bed\uff08CTA\uff09\u4fc3\u8fdb\u4e92\u52a8\uff1a<\/strong> \u4f7f\u7528\u6e05\u6670\u3001\u76f4\u63a5\u7684\u884c\u52a8\u547c\u5401 (Call To Action)\uff0c\u5982 \u201c\u7acb\u5373\u63a2\u7d22\u201d\u3001\u201c\u53c2\u4e0e\u6311\u6218\u201d \u6216 \u201c\u70b9\u51fb\u5173\u6ce8\u4ee5\u83b7\u53d6\u4f18\u60e0\u201d\u3002.<\/li>\n<li><strong>\u6570\u636e\u6574\u5408\uff1a<\/strong> \u5229\u7528TikTok Analytics\u5206\u6790\u5de5\u5177\uff0c\u6301\u7eed\u8c03\u6574\u5185\u5bb9\u548c\u53d1\u5e03\u65f6\u95f4\uff0c\u4ee5\u63d0\u5347\u4e92\u52a8\u7387\u3002.<\/li>\n<\/ul><table class=\"table table-striped table-bordered\" style=\"max-width: 600px; margin-bottom: 2em;\">\n<thead>\n<tr>\n<th>\u5185\u5bb9\u6218\u7565<\/th>\n<th>\u4e3b\u8981\u5f71\u54cd<\/th>\n<th>\u5177\u4f53\u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6545\u4e8b\u8bb2\u8ff0\u7c7b\u89c6\u9891\uff08storytelling\uff09<\/td>\n<td>\u63d0\u5347\u54c1\u724c\u8bb0\u5fc6\u5ea6<\/td>\n<td>\u771f\u5b9e\u5ba2\u6237\u4f53\u9a8c\u89c6\u9891\u7cfb\u5217<\/td>\n<\/tr>\n<tr>\n<td>\u6d41\u884c\u97f3\u4e50\u4e0e\u7279\u6548<\/td>\n<td>\u8425\u9020\u5171\u9e23\uff0c\u5438\u5f15\u5e74\u8f7b\u4eba\u7fa4<\/td>\n<td>\u7ed3\u5408\u70ed\u95e8\u97f3\u6548\u4e0e\u6807\u7b7e\u6311\u6218<\/td>\n<\/tr>\n<tr>\n<td>\u4e92\u52a8\u6311\u6218\uff08challenge\uff09<\/td>\n<td>\u6fc0\u53d1\u4e92\u52a8\uff0c\u81ea\u7136\u4f20\u64ad<\/td>\n<td>\u4ea7\u54c1\u4f7f\u7528\u6bd4\u8d5b\u5e76\u914d\u5408\u54c1\u724c\u6807\u7b7e<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><em>DPS.MEDIA \u7684\u89c2\u70b9\uff1a<\/em> \u201c\u4e0d\u4ec5\u5e7f\u544a\u5c31\u8db3\u591f\u4e86\uff0c\u8fd8\u5fc5\u987b\u80fd\u591f\u521b\u9020 <strong>\u4e00\u4e2a\u771f\u5b9e\u3001\u4eb2\u8fd1\u4e14\u5177\u6709\u5f3a\u5927\u4f20\u64ad\u529b\u7684\u5185\u5bb9\u4f53\u9a8c\u201d<\/strong>. \u3002TikTok \u786e\u5b9e\u662f\u65e0\u9650\u521b\u610f\u6784\u601d\u7684\u6e38\u4e50\u573a\uff0c\u54c1\u724c\u7684\u6210\u529f\u53d6\u51b3\u4e8e\u9002\u5e94\u80fd\u529b\u3001\u5feb\u901f\u6d4b\u8bd5\u4ee5\u53ca\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u679c\u65ad\u884c\u52a8\u7684\u80fd\u529b\u3002\u201d<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/et-min.jpg\" alt=\"\u4f18\u5316\u5e7f\u544a\u9884\u7b97\u4ee5\u63a8\u52a8\u53ef\u6301\u7eed\u4e14\u9ad8\u6548\u7684\u8425\u6536\u589e\u957f\" title=\"\"><\/p><h2 id=\"toi-uu-ngan-sach-quang-cao-de-thuc-day-doanh-thu-ben-vung-va-hieu-qua-cao\">\u4f18\u5316\u5e7f\u544a\u9884\u7b97\u4ee5\u63a8\u52a8\u53ef\u6301\u7eed\u4e14\u9ad8\u6548\u7684\u8425\u6536\u589e\u957f<\/h2><h3 style=\"margin-bottom: 12px; font-weight: 600; font-size: 1.1em; color: #222;\">\u57fa\u4e8e\u6570\u636e\u548c\u7528\u6237\u884c\u4e3a\u7684\u9884\u7b97\u5206\u914d\u7b56\u7565<\/h3><p><strong>DPS.MEDIA<\/strong> \u610f\u8bc6\u5230\u4f18\u5316\u5e7f\u544a\u9884\u7b97\u4e0d\u4ec5\u4ec5\u662f\u524a\u51cf\u6210\u672c\uff0c\u800c\u662f\u57fa\u4e8e\u5206\u6790\u5ba2\u6237\u4e92\u52a8\u884c\u4e3a\u7684\u667a\u80fd\u6295\u8d44\u3002\u901a\u8fc7 TikTok \u5e7f\u544a\uff0c\u6848\u4f8b\u7814\u7a76\u4e2d\u7684\u54c1\u724c\u5e94\u7528\u4e86\u57fa\u4e8e\u5206\u6790\u4e60\u60ef\u548c\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81\u7684 \u201c\u5fae\u89c2\u5b9a\u5411\u201d (micro-targeting) \u65b9\u6cd5\u3002\u8fd9\u6709\u52a9\u4e8e\u5c06\u9884\u7b97\u96c6\u4e2d\u5728\u5177\u6709\u9ad8\u8f6c\u5316\u6f5c\u529b\u7684\u6f5c\u5728\u5ba2\u6237\u7fa4\u4e0a\uff0c\u4ece\u800c\u51cf\u5c11\u9884\u7b97\u6d6a\u8d39\u3002.<\/p><p>\u901a\u8fc7\u6574\u5408TikTok Pixel\u7684\u6570\u636e\uff0c\u5e76\u7ed3\u5408AI\u7b97\u6cd5\u4f18\u5316\u5e7f\u544a\u5c55\u793a\u7684\u65f6\u95f4\u548c\u5730\u70b9\uff0c\u4ed6\u4eec\u5b9e\u73b0\u4e86\u9ad8\u8fbe <strong>6\u4e2a\u6708\u5185\u589e\u957f5\u500d\u7684\u8425\u6536\u3002.<\/strong> \u8fd9\u79cd\u65b9\u6cd5\u4e0d\u662f\u4e00\u6210\u4e0d\u53d8\u7684\u7b56\u7565\uff0c\u800c\u662f\u6839\u636e\u5b9e\u9645\u6570\u636e\u4e0d\u65ad\u8c03\u6574\uff0c\u5e2e\u52a9\u5b9e\u73b0\u53ef\u6301\u7eed\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u800c\u4e0d\u4ec5\u4ec5\u5173\u6ce8\u77ed\u671f\u7ed3\u679c\u3002.<\/p><h3 style=\"margin: 24px 0 12px 0; font-weight: 600; font-size: 1.1em; color: #222;\">\u4f18\u5316TikTok\u5e7f\u544a\u6210\u672c\u7684\u5173\u952e\u56e0\u7d20<\/h3><ul style=\"margin-left: 20px; color: #444; line-height: 1.5;\">\n<li><strong>\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u76ee\u6807\uff1a<\/strong> \u6839\u636e\u54c1\u724c\u53d1\u5c55\u9636\u6bb5\u591a\u6837\u5316\u76ee\u6807\uff08\u6d41\u91cf\u3001\u8f6c\u5316\u3001\u6f5c\u5728\u5ba2\u6237\uff09\u3002.<\/li>\n<li><strong>\u5feb\u901f\u6d4b\u8bd5\u4e0e\u5b66\u4e60\uff1a<\/strong> \u521b\u5efa\u591a\u4e2a\u5e7f\u544a\u53d8\u4f53\uff0c\u5229\u7528A\/B\u6d4b\u8bd5\u786e\u5b9a\u6709\u5438\u5f15\u529b\u4e14\u9ad8\u6548\u7684\u5185\u5bb9\u3002.<\/li>\n<li><strong>\u4f18\u5316\u53d7\u4f17\u7fa4\u4f53\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u57fa\u4e8e\u73b0\u6709\u5ba2\u6237\u3001\u5177\u6709\u76f8\u4f3c\u4e92\u52a8\u884c\u4e3a\u7684\u7c7b\u53d7\u4f17\u3002.<\/li>\n<li><strong>\u9884\u7b97\u81ea\u52a8\u5316\uff1a<\/strong> \u5e94\u7528 \u201c\u7cfb\u5217\u9884\u7b97\u4f18\u5316\u201d (CBO) \u529f\u80fd\uff0c\u5728\u5e7f\u544a\u7ec4\u4e4b\u95f4\u667a\u80fd\u5206\u914d\u8d44\u91d1\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"max-width: 480px; margin-top: 20px; border-collapse: collapse; font-size: 14px;\">\n<thead>\n<tr>\n<th style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u6807\u51c6<\/th>\n<th style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u5f71\u54cd\u6548\u679c<\/th>\n<th style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u5177\u4f53\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u5fae\u5b9a\u5411<\/td>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u63d0\u5347\u8f6c\u5316\u7387<\/td>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">3\u4e2a\u6708\u5185\u8425\u6536\u589e\u957f3\u500d<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">CBO\u9884\u7b97\u81ea\u52a8\u5316<\/td>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u964d\u4f4eCPA\u6210\u672c<\/td>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u5e7f\u544a\u6210\u672c\u964d\u4f4e25%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u5185\u5bb9A\/B\u6d4b\u8bd5<\/td>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">\u4f18\u5316\u4e92\u52a8\u4e0e\u53c2\u4e0e\u5ea6<\/td>\n<td style=\"padding: 8px 12px; border: 1px solid #ddd;\">CTR\u63d0\u534740%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6b63\u5982\u4f5c\u8005Seth Godin\u66fe\u5f3a\u8c03\uff1a <em>\u201c\u8425\u9500\u4e0d\u662f\u82b1\u66f4\u591a\u7684\u94b1\uff0c\u800c\u662f\u4ece\u6bcf\u4e00\u5206\u94b1\u4e2d\u521b\u9020\u66f4\u591a\u7684\u4ef7\u503c\u3002\u201d <\/em> \u8fd9\u4e5f\u662fDPS.MEDIA\u5728\u5e2e\u52a9\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6700\u5927\u5316\u9884\u7b97\u5e76\u63d0\u5347TikTok\u5e7f\u544a\u6d3b\u52a8\u8d28\u91cf\u65f6\u6240\u91c7\u7528\u7684\u7406\u5ff5\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/108493.jpg\" alt=\"\u5e94\u7528\u6570\u636e\u548c\u6d4b\u91cf\u5de5\u5177\u53ca\u65f6\u8c03\u6574\u5e7f\u544a\u6d3b\u52a8\" title=\"\"><\/p><h2 id=\"ung-dung-du-lieu-va-cong-cu-do-luong-de-dieu-chinh-chien-dich-kip-thoi\">\u5e94\u7528\u6570\u636e\u548c\u6d4b\u91cf\u5de5\u5177\u53ca\u65f6\u8c03\u6574\u5e7f\u544a\u6d3b\u52a8<\/h2><h3>\u5229\u7528\u6570\u636e\u786e\u5b9a\u8c03\u6574\u5e7f\u544a\u6d3b\u52a8\u7684\u6700\u4f73\u65f6\u673a<\/h3><p>\u5e94\u7528 <strong>\u7cbe\u51c6\u7684\u6570\u636e\u6d4b\u91cf\u4e0e\u5206\u6790\u5de5\u5177<\/strong> \u5728\u53ca\u65f6\u8c03\u6574 TikTok \u5e7f\u544a\u6d3b\u52a8\u4e2d\u8d77\u7740\u51b3\u5b9a\u6027\u4f5c\u7528\uff0c\u5e2e\u52a9\u54c1\u724c\u51cf\u5c11\u9884\u7b97\u6d6a\u8d39\u5e76\u6700\u5927\u5316\u8f6c\u5316\u6548\u7387\u3002\u901a\u8fc7\u89c2\u5bdf\u4e92\u52a8\u6570\u636e\u3001\u8f6c\u5316\u7387\u5230\u6bcf\u6b21\u884c\u52a8\u6210\u672c (CPA)\uff0cDPS.MEDIA \u59cb\u7ec8\u9f13\u52b1\u4e2d\u5c0f\u4f01\u4e1a\u9879\u76ee\u8bbe\u5b9a\u6bcf\u5468\u8bc4\u4f30\u91cc\u7a0b\u7891\uff0c\u4ee5\u5bc6\u5207\u8ddf\u8e2a\u5e7f\u544a\u7684\u8fd0\u884c\u60c5\u51b5\u3002\u8fd9\u4e5f\u662f\u6301\u7eed\u4f18\u5316\u7684\u6d3b\u52a8\u4e0e \u201c\u76f2\u76ee\u201d \u8fd0\u884c\u6570\u636e\u6d3b\u52a8\u4e4b\u95f4\u7684\u533a\u522b\u3002.<\/p><p>\u6839\u636eNielsen\u4e0eTikTok Business Insights\uff082023\uff09\u7684\u7814\u7a76\u7ed3\u679c\uff0c\u80fd\u591f\u57fa\u4e8e\u7528\u6237\u884c\u4e3a\u6570\u636e\u8fdb\u884c\u7ec6\u81f4\u8c03\u6574\u7684\u54c1\u724c\uff0c\u5176\u5e73\u5747\u8425\u6536\u589e\u957f\u53ef\u8fbe3-5\u500d\u4e8e\u672a\u5bc6\u5207\u8ddf\u8e2a\u7684\u5e7f\u544a\u6d3b\u52a8\u3002\u5728\u521a\u5b8c\u6210\u7684\u6848\u4f8b\u7814\u7a76\u4e2d\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u4e3b\u52a8\u5b9e\u65f6\u76d1\u63a7\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u7684\u6307\u6807\uff0c\u5e2e\u52a9\u6211\u4eec\u6839\u636e\u9ad8\u8f6c\u5316\u6f5c\u529b\u5ba2\u6237\u8c03\u6574\u9884\u7b97\u4e0e\u5185\u5bb9<\/a>, \u540c\u65f6\u5254\u9664\u4f4e\u6548\u5e7f\u544a\u7ec4\u3002.<\/p><h3>\u7075\u6d3b\u7684 KPI \u7cfb\u7edf\u2014\u2014\u591a\u5c42\u7ea7\u6d3b\u52a8\u6210\u529f\u7684\u5173\u952e<\/h3><p>\u6211\u4eec\u5efa\u8bae\u91c7\u7528\u4e00\u5957\u591a\u5c42\u7ea7\u3001\u7075\u6d3b\u7684\u6307\u6807\u4f53\u7cfb\uff0c\u4ee5\u9002\u5e94\u6d3b\u52a8\u53d1\u5c55\u7684\u6bcf\u4e2a\u9636\u6bb5\uff0c\u800c\u4e0d\u662f\u8bbe\u5b9a \u201c\u50f5\u5316\u201d \u7684 KPI\uff1a<\/p><ul>\n<li><strong>\u521d\u59cb\u9636\u6bb5\uff1a<\/strong> \u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u5e76\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u6570\u636e\uff08CPM\u3001CTR\u3001\u4e92\u52a8\u7387\uff09<\/li>\n<li><strong>\u4e2d\u671f\u9636\u6bb5\uff1a<\/strong> \u901a\u8fc7\u5206\u6790\u7528\u6237\u884c\u4e3a\u4f18\u5316\u8f6c\u5316\u6210\u672c\uff0c\u91cd\u65b0\u5206\u914d\u9884\u7b97\uff08CPC\u3001CPA\u3001\u9884\u671fROAS\uff09<\/li>\n<li><strong>\u540e\u671f\u9636\u6bb5\uff1a<\/strong> \u52a0\u5f3a\u518d\u8425\u9500\uff0c\u6316\u6398\u5fe0\u8bda\u5ba2\u6237\u4ee5\u63d0\u5347\u8425\u6536\uff08\u7559\u5b58\u7387\u3001LTV\uff09<\/li>\n<\/ul><p>\u8fd9\u79cd\u65b9\u6cd5\u786e\u4fdd\u6d3b\u52a8\u4e0d\u4ec5\u8fd0\u884c\u987a\u7545\uff0c\u8fd8\u80fd\u6839\u636e\u5b9e\u9645\u6548\u679c\u6301\u7eed\u6539\u8fdb\u3002DPS.MEDIA \u5e94\u7528\u6b64\u6a21\u578b\u5e2e\u52a9\u5ba2\u6237\u9010\u6b65\u6269\u5927\u76ee\u6807\uff0c\u6b65\u6b65\u8bc4\u4f30 TikTok \u4e0a\u7684\u5168\u9762\u6548\u679c\uff0c\u5728 6 \u4e2a\u6708\u5185\u5e26\u6765 5 \u500d\u7684\u6536\u5165\u589e\u957f\u2014\u2014\u5bf9\u4e8e\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u663e\u8457\u7684\u6570\u5b57\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u542b\u4e49<\/th>\n<th>\u8c03\u6574\u5e7f\u544a\u6d3b\u52a8\u7684\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CTR<\/td>\n<td>\u5e7f\u544a\u70b9\u51fb\u7387<\/td>\n<td>\u5982\u679c\u70b9\u51fb\u7387\u4e0b\u964d\uff0c\u8bf7\u66f4\u6539\u521b\u610f\u5185\u5bb9<\/td>\n<\/tr>\n<tr>\n<td>CPA<\/td>\n<td>\u6bcf\u6b21\u884c\u52a8\u6210\u672c<\/td>\n<td>\u4e3a\u4f4eCPA\u7684\u5e7f\u544a\u7ec4\u589e\u52a0\u9884\u7b97<\/td>\n<\/tr>\n<tr>\n<td>ROAS<\/td>\n<td>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387<\/td>\n<td>\u4f18\u5148\u4e3a\u9ad8ROAS\u6e20\u9053\u5206\u914d\u9884\u7b97<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/a-gi-1.jpg7306.jpg\" alt=\"\u6253\u9020\u6df1\u5ea6\u8fde\u63a5\u76ee\u6807\u5ba2\u6237\u7684\u4e2a\u6027\u5316\u54c1\u724c\u79d8\u8bc0\" title=\"\"><\/p><h2 id=\"bi-quyet-xay-dung-thuong-hieu-ca-nhan-hoa-ket-noi-sau-sac-voi-khach-hang-muc-tieu\">\u6253\u9020\u6df1\u5ea6\u8fde\u63a5\u76ee\u6807\u5ba2\u6237\u7684\u4e2a\u6027\u5316\u54c1\u724c\u79d8\u8bc0<\/h2><h3 style=\"font-weight: 600; margin-bottom: 10px;\">\u5229\u7528TikTok\u5e7f\u544a\u5efa\u7acb\u771f\u5b9e\u7684\u54c1\u724c\u8fde\u63a5<\/h3><p>DPS.MEDIA\u8ba4\u4e3a\uff0c\u6253\u9020\u4e2a\u6027\u5316\u54c1\u724c\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u662f <strong>\u771f\u5b9e\u6027\u548c\u5bf9\u76ee\u6807\u5ba2\u6237\u7684\u5171\u9e23<\/strong>. \u5728TikTok\u65e5\u76ca\u6210\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u4e3b\u8981\u5e7f\u544a\u5e73\u53f0\u7684\u80cc\u666f\u4e0b\uff0c, <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u6211\u4eec\u5f00\u5c55\u4e86\u4e00\u9879\u4ee5\u901a\u8fc7\u5bcc\u6709\u4e2a\u6027\u7684\u89c6\u9891\u5185\u5bb9\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\u4e3a\u6838\u5fc3\u7684\u6d3b\u52a8\u3002<\/a>. \u3002\u4e0d\u4ec5\u4ec5\u662f\u5355\u7eaf\u7684\u4ea7\u54c1\u4f20\u64ad\uff0c\u8fd8\u4f20\u9012\u60c5\u611f\u4ef7\u503c\uff0c\u8fd9\u5e2e\u52a9\u54c1\u724c\u4e0e\u89c2\u4f17\u5efa\u7acb\u4e86\u6df1\u5c42\u7684\u8fde\u63a5\u2014\u2014\u5c06\u4ed6\u4eec\u4ece\u88ab\u52a8\u89c2\u5bdf\u8005\u8f6c\u53d8\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u3002.<\/p><p>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\u6307\u51fa <em>\u201c\u60c5\u611f\u8054\u7ed3\u7684\u54c1\u724c\u6240\u80fd\u521b\u9020\u7684\u6536\u5165\uff0c\u662f\u4ec5\u5173\u6ce8\u7406\u6027\u7684\u54c1\u724c\u7684\u4e24\u500d\u201d<\/em>. DPS.MEDIA\u5c06\u8fd9\u4e00\u539f\u7406\u5e94\u7528\u4e8eTikTok\u5e7f\u544a\u7b56\u7565\uff0c\u6ce8\u91cd\u5efa\u7acb\u4eb2\u8fd1\u611f\u548c\u793e\u533a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u9500\u552e\u3002.<\/p><h3 style=\"font-weight: 600; margin-bottom: 10px;\">\u6267\u884c\u7b56\u7565\u4e0e\u7a81\u51fa\u6210\u679c<\/h3><ul style=\"margin-bottom: 20px;\">\n<li><strong>\u6253\u9020\u7b26\u5408\u8d8b\u52bf\u7684\u5185\u5bb9\uff1a<\/strong> \u91c7\u7528\u77ed\u89c6\u9891\u5f62\u5f0f\uff0c\u6613\u4e8e\u5438\u6536\uff0c\u7ed3\u5408\u5a31\u4e50\u4e0e\u6559\u80b2\u5143\u7d20\u3002.<\/li>\n<li><strong>\u53cc\u5411\u4e92\u52a8\uff1a<\/strong> \u5229\u7528\u76f4\u64ad\u3001\u8bc4\u8bba\u7b49\u529f\u80fd\u4e0e\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\uff0c\u53ca\u65f6\u503e\u542c\u548c\u53cd\u9988\u3002.<\/li>\n<li><strong>\u805a\u7126\u76ee\u6807\u5ba2\u6237\u753b\u50cf\uff1a<\/strong> \u5206\u6790\u884c\u4e3a\u548c\u5174\u8da3\uff0c\u5b9e\u73b0\u5185\u5bb9\u4e2a\u6027\u5316\uff0c\u4f18\u5316\u8f6c\u5316\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"max-width: 600px; margin-bottom: 30px;\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u6d3b\u52a8\u524d<\/th>\n<th>\u7ecf\u8fc76\u4e2a\u6708\u7684TikTok\u5e7f\u544a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6536\u5165<\/td>\n<td>1\u500d<\/td>\n<td>5\u500d<\/td>\n<\/tr>\n<tr>\n<td>\u7c89\u4e1d\u6570\u91cf\u589e\u957f<\/td>\n<td>5.000<\/td>\n<td>50.000<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u5747\u4e92\u52a8\u7387<\/td>\n<td>3%<\/td>\n<td>12%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA\u59cb\u7ec8\u5f3a\u8c03\u5728\u6bcf\u4e00\u4e2a\u6267\u884c\u6b65\u9aa4\u4e2d\u7684\u7075\u6d3b\u6027\u4e0e\u521b\u9020\u529b\u3002\u56e0\u4e3a\u4e2a\u6027\u5316\u54c1\u724c\u4e0d\u4ec5\u4ec5\u662f\u5355\u5411\u7684\u6545\u4e8b\uff0c\u66f4\u662f\u6301\u7eed\u4e92\u52a8\u7684\u4f53\u9a8c\uff0c\u5e2e\u52a9\u5ba2\u6237\u611f\u53d7\u5230\u72ec\u7279\u4ef7\u503c\u5e76\u5efa\u7acb\u6301\u4e45\u4fe1\u4efb\u3002\u672c\u6848\u4f8b\u7814\u7a76\u6e05\u6670\u5730\u8bc1\u660e\u4e86\u4e0e\u4e13\u5bb6\u5408\u4f5c\uff0c\u667a\u80fd\u8fd0\u7528TikTok\u5e7f\u544a\u6240\u5e26\u6765\u7684\u5f3a\u5927\u529b\u91cf\uff0c\u52a9\u529b\u5b9e\u73b0\u5353\u8d8a\u7684\u6536\u5165\u589e\u957f\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/udy-01.jpg\" alt=\"\u901a\u8fc7\u667a\u80fd\u4f53\u9a8c\u65c5\u7a0b\u5c06\u89c2\u4f17\u8f6c\u5316\u4e3a\u5fe0\u8bda\u5ba2\u6237\" title=\"\"><\/p><h2 id=\"chuyen-doi-nguoi-xem-thanh-khach-hang-trung-thanh-qua-chuoi-hanh-trinh-trai-nghiem-thong-minh\">\u901a\u8fc7\u667a\u80fd\u4f53\u9a8c\u65c5\u7a0b\u5c06\u89c2\u4f17\u8f6c\u5316\u4e3a\u5fe0\u8bda\u5ba2\u6237<\/h2><h3 style=\"font-weight: 600; margin-bottom: 12px;\">TikTok\u4e0a\u7684\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316\u7b56\u7565<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u8ba4\u4e3a\u6210\u529f\u4e0d\u4ec5\u4ec5\u6765\u81ea\u4e8e\u5438\u5f15\u89c2\u4f17\uff0c\u66f4\u5728\u4e8e\u901a\u8fc7\u591a\u7ef4\u4f53\u9a8c\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u3002\u67d0\u54c1\u724c\u6b63\u662f\u901a\u8fc7\u5229\u7528 <strong>\u667a\u80fd\u4f53\u9a8c\u65c5\u7a0b<\/strong> \u5728TikTok\u5e7f\u544a\u4e0a\u5b9e\u73b0\u4e865\u500d\u6536\u5165\u589e\u957f\u3002\u4ed6\u4eec\u6ca1\u6709\u5c06\u5168\u90e8\u9884\u7b97\u6295\u5165\u5230\u76f4\u63a5\u5e7f\u544a\u4e2d\uff0c\u800c\u662f\u5b9e\u65bd\u4e86\u591a\u9636\u6bb5\u7b56\u7565\uff1a\u4ece\u63d0\u5347\u54c1\u724c\u521d\u59cb\u8ba4\u77e5\u3001\u7528\u4e92\u52a8\u5185\u5bb9\u8f6c\u5316\u597d\u5947\u5fc3\uff0c\u5230\u6301\u7eed\u8fde\u63a5\u5e76\u91cd\u65b0\u6fc0\u6d3b\u8001\u5ba2\u6237\u3002.<\/p><p>\u8be5\u65b9\u6cd5\u57fa\u4e8e\u884c\u4e3a\u5fc3\u7406\u5b66\u539f\u7406\u53ca\u54c8\u4f5b\u5927\u5b66\u7684\u7814\u7a76\uff0c\u663e\u793a\u6d88\u8d39\u8005\u5bf9\u7075\u6d3b\u3001\u4e2a\u6027\u5316\u4e14\u6301\u7eed\u5173\u6000\u7684\u8d2d\u7269\u65c5\u7a0b\u9700\u6c42\u65e5\u76ca\u589e\u957f\u3002\u901a\u8fc7AI\u6280\u672f\u5206\u6790\u884c\u4e3a\u6570\u636e\uff0c\u54c1\u724c\u80fd\u591f\u4e3b\u52a8\u4f18\u5316\u5185\u5bb9\uff0c\u5e76\u5728\u6bcf\u4e2a\u89e6\u70b9\u540c\u6b65\u4fe1\u606f\uff0c\u5e26\u6765\u8fdc\u8d85\u5355\u4e00\u5e7f\u544a\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\u3002.<\/p><h3 style=\"font-weight: 600; margin-bottom: 12px;\">\u6210\u529f\u6848\u4f8b\u7684\u5b9e\u9645\u7ed3\u679c\u4e0e\u7ecf\u9a8c\u6559\u8bad<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width: 100%; margin-bottom: 20px; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"padding: 10px; border: 1px solid #ddd;\">\u6218\u7565\u8981\u7d20<\/th>\n<th style=\"padding: 10px; border: 1px solid #ddd;\">TikTok\u5e94\u7528<\/th>\n<th style=\"padding: 10px; border: 1px solid #ddd;\">\u7a81\u51fa\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">\u6311\u6218\u7c7b\u75c5\u6bd2\u89c6\u9891\u3001\u70ed\u95e8\u8bdd\u9898\u6807\u7b7e<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">+150%\u89e6\u8fbe\u7387<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">\u5efa\u7acb\u4fe1\u4efb\u4e0e\u4e92\u52a8<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">\u76f4\u64ad\u5e26\u8d27\u7ed3\u5408\u95ee\u7b54 (Q&amp;A)<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">+200%\u5e73\u5747\u89c2\u770b\u65f6\u957f<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">\u6fc0\u6d3b\u8001\u5ba2\u6237<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">\u4e2a\u6027\u5316\u518d\u8425\u9500\u4e0e\u4f18\u60e0\u5185\u5bb9<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">\u6536\u5165\u8f83\u6d3b\u52a8\u524d\u589e\u957f5\u500d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA\u89c2\u70b9\uff1a<\/strong> <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u5b9e\u65bd\u4f53\u9a8c\u65c5\u7a0b\u94fe\u4e0d\u4ec5\u6709\u52a9\u4e8e\u4f18\u5316\u5e7f\u544a\u9884\u7b97\uff0c\u8fd8\u80fd\u5efa\u7acb\u53ef\u6301\u7eed\u7684\u5173\u7cfb<\/a>, \uff0c\u4e3a\u5f53\u524d\u52a8\u8361\u6570\u5b57\u5e02\u573a\u4e2d\u7684\u4e2d\u5c0f\u4f01\u4e1a\u54c1\u724c\u521b\u9020\u4e86\u72ec\u7279\u7684\u7ade\u4e89\u5dee\u5f02\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/-la-gi.jpg9516.jpg\" alt=\"DPS.MEDIA\u4e13\u5bb6\u7ed9\u4e2d\u5c0f\u4f01\u4e1a\u521d\u7528TikTok\u5e7f\u544a\u7684\u5b9e\u7528\u5efa\u8bae\" title=\"\"><\/p><h2 id=\"loi-khuyen-thuc-tien-danh-cho-smes-khi-bat-dau-voi-tiktok-ads-tu-chuyen-gia-dps-media\">DPS.MEDIA\u4e13\u5bb6\u7ed9\u4e2d\u5c0f\u4f01\u4e1a\u521d\u7528TikTok\u5e7f\u544a\u7684\u5b9e\u7528\u5efa\u8bae<\/h2><h3 style=\"font-weight: 600; margin-bottom: 12px;\">\u5229\u7528TikTok\u7b97\u6cd5\u4f18\u5316\u5e7f\u544a\u9884\u7b97<\/h3><p><strong>TikTok\u7b97\u6cd5<\/strong> \u4f18\u5148\u8003\u8651\u7b26\u5408\u6bcf\u4e2a\u76ee\u6807\u5ba2\u7fa4\u7684\u521b\u610f\u5185\u5bb9\u3002\u5bf9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u6700\u91cd\u8981\u7684\u662f\u4e0d\u8981\u4ece\u4e00\u5f00\u59cb\u5c31\u6295\u5165\u8fc7\u591a\u53bb\u521b\u9020 \u201c\u5b8c\u7f8e\u201d \u7684\u5185\u5bb9\uff0c\u800c\u5e94\u96c6\u4e2d\u7cbe\u529b\u6d4b\u8bd5\u7b80\u77ed\u3001\u771f\u5b9e\u3001\u5177\u6709\u9ad8\u5ea6\u4f20\u64ad\u6027\u7684\u89c6\u9891\u683c\u5f0f\u3002\u6839\u636e\u7814\u7a76\uff0c <em>Social Media Examiner<\/em> (2023)\u7684\u7814\u7a76\uff0c\u6301\u7eed\u5728TikTok\u4e0a\u6d4b\u8bd5\u548c\u4f18\u5316\u5185\u5bb9\u7684\u6d3b\u52a8\uff0c\u5176\u8f6c\u5316\u7387\u53ef\u6bd4\u53ea\u4e13\u6ce8\u4e8e\u5355\u4e00\u5185\u5bb9\u7ec4\u7684\u6d3b\u52a8\u63d0\u5347\u9ad8\u8fbe401%\u3002.<\/p><p>DPS.MEDIA \u5df2\u966a\u4f34\u8d8a\u5357\u7684\u4e00\u5bb6\u79d1\u6280\u96f6\u552e\u54c1\u724c\u2014\u2014\u7ecf\u8fc7 3 \u4e2a\u6708\u7684\u7075\u6d3b\u6218\u7565\u5b9e\u65bd\u3001\u5185\u5bb9\u591a\u6837\u5316\u4ee5\u53ca\u6839\u636e TikTok \u7b97\u6cd5\u53cd\u9988\u6570\u636e\u8fdb\u884c\u4f18\u5316\uff0c\u8be5\u4f01\u4e1a\u5df2\u8bb0\u5f55\u5230\u589e\u957f\u6c34\u5e73 <strong>5\u500d\u8425\u6536<\/strong> \u76f8\u6bd4\u6295\u653e\u5e7f\u544a\u524d\u3002\u8fd9\u6e05\u695a\u8bc1\u660e\u4e86\u6301\u7eed\u6d4b\u8bd5\u548c\u8be6\u7ec6\u6570\u636e\u5206\u6790\u5c06\u5e26\u6765\u53ef\u6301\u7eed\u6548\u679c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5355\u7eaf\u6295\u653e\u5e7f\u544a\u3002.<\/p><h3 style=\"font-weight: 600; margin-bottom: 12px;\">\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u9ad8\u6548\u6253\u9020 TikTok \u5e7f\u544a\u7684\u6218\u7565\u6b65\u9aa4<\/h3><ul style=\"margin-left: 20px; line-height: 1.6;\">\n<li><strong>\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\uff1a<\/strong> \u805a\u7126\u5e74\u8f7b\u7528\u6237\u6d1e\u5bdf\uff0c\u70ed\u7231\u6f6e\u6d41\u5e76\u4e50\u4e8e\u901a\u8fc7\u9ad8\u8d28\u91cf\u56fe\u50cf\u3001\u97f3\u9891\u4e92\u52a8\u3002.<\/li>\n<li><strong>\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u683c\u5f0f\uff1a<\/strong> \u4f7f\u7528In-Feed\u5e7f\u544a\u3001\u54c1\u724c\u7279\u6548\u6216\u8bdd\u9898\u6311\u6218\u4ee5\u63d0\u5347\u4e92\u52a8\u4f53\u9a8c\u3002.<\/li>\n<li><strong>\u591a\u6e20\u9053\u9500\u552e\u6574\u5408\uff1a<\/strong> \u786e\u4fddTikTok Shop\u3001\u7f51\u7ad9\u548c\u793e\u4ea4\u7f51\u7edc\u4e4b\u95f4\u65e0\u7f1d\u8854\u63a5\uff0c\u4ee5\u6700\u5927\u5316\u8f6c\u5316\u7387\u3002.<\/li>\n<li><strong>\u7075\u6d3b\u5206\u914d\u9884\u7b97\uff1a<\/strong> \u6839\u636e\u5b9e\u65f6\u6570\u636e\u8c03\u6574\u4ee5\u51cf\u5c11\u6210\u672c\u6d6a\u8d39\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"max-width: 600px; margin-top: 20px;\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u9ad8\u6548\u7b56\u7565<\/th>\n<th>\u4f18\u52bf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7b97\u6cd5<\/td>\n<td>\u7ecf\u5e38\u6d4b\u8bd5\u5185\u5bb9<\/td>\n<td>\u63d0\u5347\u4e92\u52a8\uff0c\u964d\u4f4eCPC<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a\u683c\u5f0f<\/td>\n<td>In-Feed\u7ed3\u5408Hashtag Challenge<\/td>\n<td>\u5f15\u9886\u6f6e\u6d41\uff0c\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u9884\u7b97\u5206\u914d<\/td>\n<td>\u57fa\u4e8e\u5b9e\u65f6\u6570\u636e<\/td>\n<td>\u6210\u672c\u6548\u76ca\u9ad8\uff0c\u4f18\u5316ROAS<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h2 id=\"outro\">\u6211\u60f3\u4f20\u8fbe\u7684\u5185\u5bb9<\/h2><p>\u901a\u8fc7 TikTok \u5e7f\u544a\u6210\u529f\u5b9e\u73b0 5 \u500d\u6536\u5165\u589e\u957f\u7684\u6848\u4f8b\uff0c\u4e0d\u4ec5\u662f\u8be5\u5e73\u53f0\u6f5c\u529b\u7684\u6709\u529b\u8bc1\u660e\uff0c\u4e5f\u63d0\u9192\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u5982\u679c\u638c\u63e1\u6b63\u786e\u7684\u65b9\u6cd5\uff0c\u5b8c\u5168\u53ef\u4ee5\u5229\u7528\u6570\u5b57\u5a92\u4f53\u7684\u529b\u91cf\u3002\u901a\u8fc7\u5206\u53d1\u521b\u610f\u5185\u5bb9\u3001\u4f18\u5316\u5e7f\u544a\u6f0f\u6597\u4ee5\u53ca\u5c06\u6570\u636e\u5e94\u7528\u4e8e\u6218\u7565\uff0c\u8be5\u54c1\u724c\u8bc1\u660e\u4e86\u5b9e\u73b0\u7206\u53d1\u5f0f\u589e\u957f\u662f\u5b8c\u5168\u53ef\u884c\u7684\u2014\u2014\u5373\u4f7f\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u3002.<\/p><p>\u4ece DPS.MEDIA \u7684\u89c6\u89d2\u6765\u770b\uff0c\u6211\u4eec\u610f\u8bc6\u5230\u5173\u952e\u56e0\u7d20\u4e0d\u5728\u4e8e\u5355\u7eaf\u6295\u653e\u5e7f\u544a\uff0c\u800c\u5728\u4e8e\u6784\u5efa\u4e00\u4e2a\u5177\u6709\u957f\u8fdc\u6027\u7684\u6574\u4f53\u6218\u7565\u2014\u2014\u4ece\u786e\u5b9a\u76ee\u6807\u5ba2\u6237\u753b\u50cf\uff0c\u5230\u89e6\u52a8\u4eba\u5fc3\u7684\u6545\u4e8b\u8bb2\u8ff0\uff0c\u5e76\u6839\u636e\u5b9e\u9645\u6570\u636e\u4e0d\u65ad\u7cbe\u7ec6\u5316\u8c03\u6574\u3002TikTok \u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u4f46\u4e3a\u4e86\u4f18\u5316\u6548\u679c\uff0c\u4f01\u4e1a\u9700\u8981\u5c06\u5176\u7f6e\u4e8e\u5408\u9002\u7684\u3001\u7075\u6d3b\u4e14\u6709\u660e\u786e\u5bfc\u5411\u7684\u8425\u9500\u751f\u6001\u7cfb\u7edf\u4e2d\u3002.<\/p><p>\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u6b63\u5728\u5bfb\u627e\u52a8\u529b\u6216\u65b0\u65b9\u6cd5\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u5728\u6570\u5b57\u65f6\u4ee3\u4e0d\u59a8\u8003\u8651\u4ece\u5c1d\u8bd5\u50cfTikTok\u8fd9\u6837\u9ad8\u901f\u589e\u957f\u7684\u5e73\u53f0\u5f00\u59cb\u3002\u540c\u65f6\uff0c\u7ed3\u5408Meta Ads\u6216Google Performance Max\u7b49\u5176\u4ed6\u6e20\u9053\uff0c\u4e5f\u662f\u590d\u5236\u6210\u529f\u5e76\u6784\u5efa\u53ef\u6301\u7eed\u5168\u6e20\u9053\u6218\u7565\u7684\u65b9\u5411\u3002.<\/p><p>\u6211\u4eec\u9f13\u52b1\u4f60\u5728\u6587\u7ae0\u4e0b\u65b9\u5206\u4eab\u4f60\u7684\u60f3\u6cd5\u3001\u7ecf\u9a8c\u6216\u95ee\u9898\u3002DPS.MEDIA\u59cb\u7ec8\u613f\u610f\u966a\u4f34\u4f60\u4e00\u8d77\u6784\u5efa\u5e76\u5b9e\u65bd\u9002\u5408\u5404\u7c7b\u8d8a\u5357\u4f01\u4e1a\u7684\u9ad8\u6548\u6570\u5b57\u8425\u9500\u6218\u7565\u3002\u8ba9\u6211\u4eec\u4e00\u8d77\u4ea4\u6d41\uff0c\u6316\u6398\u8fd9\u4e2a\u5c1a\u672a\u88ab\u5145\u5206\u5229\u7528\u7684\u6570\u5b57\u8d44\u6e90\u4e2d\u7684\u66f4\u591a\u589e\u957f\u673a\u4f1a\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok-%e5%b9%bf%e5%91%8a%e8%a7%84%e5%88%99-2025%e5%b9%b4%e5%bf%85%e9%a1%bb%e9%81%b5%e5%ae%88%e7%9a%84%e8%a7%84%e5%88%99\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u5e7f\u544a\u89c4\u5219\uff1a2025\u5e74\u5fc5\u987b\u9075\u5b88\u7684\u51c6\u5219<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%80%89%e6%8b%a9tiktok%e7%bd%91%e7%ba%a2%e6%8e%a8%e5%b9%bf%e4%ba%a7%e5%93%81%e7%9a%84%e6%8a%80%e5%b7%a7\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u9009\u62e9TikTok\u7f51\u7ea2\u63a8\u5e7f\u4ea7\u54c1\u7684\u6280\u5de7<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok-studio-%e5%88%9b%e4%bd%9c%e8%80%85%e8%af%a6%e7%bb%86%e4%bd%bf%e7%94%a8%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok Studio \u521b\u4f5c\u8005\u8be6\u7ec6\u4f7f\u7528\u6307\u5357<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%9b%b4%e6%92%ad%e9%94%80%e5%94%ae%e5%89%8d%e7%9a%84%e5%86%85%e5%ae%b9%e5%87%86%e5%a4%87%e6%ad%a5%e9%aa%a4\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u76f4\u64ad\u9500\u552e\u524d\u7684\u5185\u5bb9\u51c6\u5907\u6b65\u9aa4<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media%e7%9a%84%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e9%83%a8%e7%bd%b2%e6%b5%81%e7%a8%8b\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA\u7684\u8425\u9500\u6d3b\u52a8\u6267\u884c\u6d41\u7a0b<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok%e5%88%9b%e4%bd%9c%e8%80%85%e5%b8%82%e5%9c%ba-%e5%a6%82%e4%bd%95%e4%b8%8e%e5%bd%b1%e5%93%8d%e8%80%85%e8%bf%9e%e6%8e%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u521b\u4f5c\u8005\u5e02\u573a\uff1a\u5982\u4f55\u4e0e\u7f51\u7ea2\u8fde\u63a5<\/span><\/a><\/div>                <\/div>\r\n                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