{"id":26929,"date":"2025-07-05T00:10:29","date_gmt":"2025-07-04T17:10:29","guid":{"rendered":"https:\/\/dps.media\/mo-hinh-kinh-doanh-theo-chuoi-3-thach-thuc-ma-nganh-fb-doi-mat\/"},"modified":"2025-07-05T00:10:37","modified_gmt":"2025-07-04T17:10:37","slug":"fb%e8%a1%8c%e4%b8%9a%e9%9d%a2%e4%b8%b4%e7%9a%843%e5%a4%a7%e6%8c%91%e6%88%98%e7%9a%84%e8%bf%9e%e9%94%81%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/fb%e8%a1%8c%e4%b8%9a%e9%9d%a2%e4%b8%b4%e7%9a%843%e5%a4%a7%e6%8c%91%e6%88%98%e7%9a%84%e8%bf%9e%e9%94%81%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f\/","title":{"rendered":"\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u2014\u2014\u9910\u996e\u4e1a\u9762\u4e34\u76843\u5927\u6311\u6218"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">M\u00f4 h\u00ecnh kinh doanh theo chu\u1ed7i nh\u00e0 h\u00e0ng \u1ea9m th\u1ef1c hay c\u00e1c qu\u00e1n c\u00e0 ph\u00ea (F&B) d\u00f9 \u0111ang ph\u00e1t tri\u1ec3n \u201cn\u00f3ng\u201d nh\u01b0ng ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi trong cu\u1ed9c. Ngay c\u1ea3 c\u00e1c \u00f4ng l\u1edbn nh\u01b0: McDonals, Burger King c\u0169ng kh\u00f4ng th\u00e0nh c\u00f4ng nh\u01b0 mong mu\u1ed1n t\u1ea1i Vi\u1ec7t Nam. V\u1eady \u0111\u00e2u l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn th\u1ef1c tr\u1ea1ng n\u00e0y? V\u00e0 \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh theo chu\u1ed7i n\u00e0y t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 g\u00ec? Trong b\u00e0i vi\u1ebft n\u00e0y, <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"240\">DPS<\/a> \u5c06\u8be6\u7ec6\u56de\u7b54\u4e0a\u8ff0\u95ee\u9898\u3002.<\/span><\/p><h2 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">I. Th\u1ef1c tr\u1ea1ng m\u00f4 h\u00ecnh kinh doanh theo chu\u1ed7i c\u1ee7a ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam.<\/span><\/h2><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">1. \u9884\u6d4b<\/span><\/h4><figure id=\"attachment_1789\" aria-describedby=\"caption-attachment-1789\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1789\" title=\" F&amp;B \u662f\u8d8a\u5357\u6700 \u201c\u6d3b\u8dc3\u201d \u7684\u9886\u57df\u4e4b\u4e00\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2108910778805_3aa07394931a799cf3d25db6a0b7dd66.jpg\" alt=\"\u9884\u6d4bF&amp;B\u884c\u4e1a\u7684\u53d1\u5c55\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1789\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">F&B l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u201cs\u00f4i \u0111\u1ed9ng\u201d nh\u1ea5t \u1edf Vi\u1ec7t Nam v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng x\u1ea5p x\u1ec9 18%\/n\u0103m.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Food and Beverage (F&B) l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u201cs\u00f4i \u0111\u1ed9ng\u201d nh\u1ea5t \u1edf Vi\u1ec7t Nam. Khi m\u00e0 n\u00f3 chi\u1ebfm \u0111\u1ebfn 15% GDP trong n\u0103m 2018 v\u00e0 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 7%\u00a0(<a href=\"https:\/\/www.mdpi.com\/2227-7390\/8\/7\/1140\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u738b, 2020<\/a>).<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Ng\u00e0nh F&B c\u1ee7a Vi\u1ec7t Nam trong giai \u0111o\u1ea1n 2014 \u2013 2019 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng x\u1ea5p x\u1ec9 18%\/ n\u0103m theo <a href=\"https:\/\/baodautu.vn\/song-ngam-tren-thi-truong-fb-d116983.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u6b27\u777f\u56fd\u9645<\/a>. \u9884\u8ba1\u968f\u7740\u7ecf\u6d4e\u548c\u793e\u4f1a\u7684\u53d1\u5c55\uff0c\u4eba\u6c11\u751f\u6d3b\u6c34\u5e73\u7684\u63d0\u9ad8\uff0c\u8fd9\u4e00\u6570\u5b57\u8fd8\u5c06\u7ee7\u7eed\u589e\u957f\u3002\u5c24\u5176\u662f\u8d8a\u5357\u4e2d\u4ea7\u9636\u7ea7\u4eba\u6570\u4e0d\u65ad\u589e\u52a0\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4e8b\u5b9e\u4e0a\uff0c\u6839\u636e <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Nielsen_Holdings\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u5c3c\u5c14\u68ee<\/a>, \u7684\u8ba1\u7b97\uff0c2022 \u5e74\u8d8a\u5357\u7ea6\u6709 3300 \u4e07\u4eba\u88ab\u5f52\u4e3a\u4e2d\u4ea7\u9636\u7ea7\uff0c\u9884\u8ba1\u5230 2030 \u5e74\u5c06\u589e\u81f3\u7ea6 9500 \u4e07\u4eba\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5c3c\u5c14\u68ee\u786e\u5b9a\u4e2d\u4ea7\u9636\u7ea7\u7684\u6807\u51c6\u662f\u4ec0\u4e48\uff1f\u6709\u4e24\u4e2a\u6807\u51c6\u6765\u786e\u5b9a\u8be5\u9636\u5c42\u3002\u7b2c\u4e00\uff0c\u5bb6\u5ead\u4eba\u5747\u65e5\u6d88\u8d39\u652f\u51fa\u8d85\u8fc7 15 \u7f8e\u5143\u3002\u53e6\u4e00\u4e2a\u6807\u51c6\u662f\u4ed6\u4eec\u5728\u996e\u6599\u548c\u98df\u54c1\u4e0a\u7684\u603b\u652f\u51fa\u5360\u603b\u6536\u5165\u7684 30% \u5230 40%\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Trong khi \u0111\u00f3, doanh thu d\u1ef1 \u0111o\u00e1n c\u1ee7a ng\u00e0nh F&B l\u00e0 kho\u1ea3ng US$665 tr\u01b0\u1edbc n\u0103m 2024 v\u00e0 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh l\u00e0 8%\/n\u0103m trong giai \u0111o\u1ea1n 2020-2024\u00a0(<a href=\"https:\/\/www.statista.com\/outlook\/253\/127\/food-beverages\/vietnam\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Statista, 2020<\/a>).<\/span><\/p><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">2. C\u00e1c \u201c\u0111\u1ea1i gia\u201d l\u1edbn trong ng\u00e0nh F&B tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/h4><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">C\u0169ng b\u1edfi nh\u1eefng ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u00f4 c\u00f9ng l\u1edbn c\u1ee7a ng\u00e0nh F&B m\u00e0 cu\u1ed9c chi\u1ebfn tranh gi\u00e0nh th\u1ecb ph\u1ea7n ch\u01b0a bao gi\u1edd h\u1ea1 nhi\u1ec7t. T\u1eeb Golden Gate , Redsun, c\u00f4ng ty Huy Vi\u1ec7t Nam v\u00e0 <a href=\"https:\/\/ippgroup.vn\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">IPP \u96c6\u56e2<\/a>.<\/span><\/p><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">2.1. Golden Gate\uff08\u91d1\u95e8\uff09<\/span><\/h4><figure id=\"attachment_1782\" aria-describedby=\"caption-attachment-1782\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1782\" title='Golden Gate \u2014\u2014 F&amp;B \u9886\u57df\u7684 &quot;\u5de8\u5934&quot;' src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2108910754113_3e3aa576c9084732b29d9d145c3aee6d.jpg\" alt=\"Golden Gate\u2014\u2014F&amp;B\u9886\u57df\u7684\u5de8\u5934\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1782\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Golden Gate \u2013 \u00f4ng \u201ctr\u00f9m\u201d trong l\u0129nh v\u1ef1c F&B khi s\u1edf h\u1eefu h\u01a1n 300 chu\u1ed7i c\u1eeda kh\u1eafp c\u1ea3 n\u01b0\u1edbc.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">C\u1ed5ng V\u00e0ng \u5546\u8d38\u80a1\u4efd\u516c\u53f8\u2014\u2014 <a href=\"https:\/\/cafebiz.vn\/chuoi-nha-hang-golden-gate-quy-mo-4000-ty-dong-co-duyen-bat-nguon-tu-so-thich-an-ngon-va-kham-pha-vung-dat-moi-20190525095227986.chn\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Golden Gate<\/a> l\u00e0 c\u00f4ng ty chi\u1ebfm gi\u1eef th\u1ecb ph\u1ea7n \u00e1p \u0111\u1ea3o trong th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam. Hi\u1ec7n nay, Golden Gate kinh doanh v\u00e0 s\u1edf h\u1eefu g\u1ea7n 300 c\u1eeda h\u00e0ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc bao g\u1ed3m nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb y\u00eau th\u00edch: Kichi-Kichi, Sumo BBQ v\u00e0 Vuvuzela v.v. Cu\u1ed9c \u201cl\u1ed9t x\u00e1c\u201d \u0111\u1ea7y ngo\u1ea1n ng\u1ee5c c\u1ee7a Golden Gate \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u00ean gia kinh t\u1ebf nh\u1eadn \u0111\u1ecbnh l\u00e0 nh\u1edd v\u00e0o s\u1ef1 r\u00f3t v\u1ed1n \u201ckh\u1ee7ng\u201d c\u1ed9ng v\u1edbi h\u1ed7 tr\u1ee3 c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi chuy\u00ean gia trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c \u0111\u1ebfn t\u1eeb <a href=\"https:\/\/www.sc.com\/vn\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Standard Chartered<\/a> \u548c <a href=\"https:\/\/www.mekongcapital.com\/vi\/gioi-thieu\/so-luoc-cong-ty\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u6e44\u516c\u8d44\u672c<\/a>.<\/span><\/p><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">2.2. Redsun\uff08\u7ea2\u65e5\uff09<\/span><\/h4><figure id=\"attachment_1783\" aria-describedby=\"caption-attachment-1783\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1783\" title=\"Redsun\u662fGolden Gate\u7684\u5f3a\u52b2\u5bf9\u624b\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2108910754108_89535211f1c92e2bda88e4d8d799b289.jpg\" alt=\"Redsun\u662fGolden Gate\u7684\u5f3a\u52b2\u5bf9\u624b\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1783\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Redsun\u662fGolden Gate\u5728\u540c\u4e00\u7ec6\u5206\u5e02\u573a\u7684\u7ade\u4e89\u5bf9\u624b\uff1b\u540c\u6837\u4e0d\u9051\u591a\u8ba9\uff0c\u62e5\u6709\u904d\u5e0326\u4e2a\u7701\u5e02\u7684200\u5bb6\u8fde\u9501\u95e8\u5e97\u3002.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u0110\u01b0\u1ee3c xem l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a Golden Gate trong c\u00f9ng ph\u00e2n kh\u00fac n\u00e0y kh\u00f4ng ai kh\u00e1c ch\u00ednh l\u00e0 c\u00f4ng ty c\u1ed5 ph\u1ea7n \u0110\u1ea7u t\u01b0 th\u01b0\u01a1ng m\u1ea1i qu\u1ea3n tr\u1ecb M\u1eb7t tr\u1eddi \u0111\u1ecf \u2013 <a href=\"https:\/\/vnexpress.net\/chan-dung-hai-ong-lon-dan-dau-chuoi-ban-lau-nuong-bia-tuoi-3767287.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Redsun\u3002<\/a>. \u76ee\u524dRedsun\u5728\u5168\u56fd26\u4e2a\u7701\u5e02\u62e5\u6709200\u591a\u5bb6\u95e8\u5e97\u3002\u7136\u800c\uff0cRedsun\u7684\u7ecf\u8425\u6548\u679c\u5e76\u4e0d\u88ab\u9ad8\u5ea6\u8bc4\u4ef7\u30022018\u5e74\u8425\u6536\u8d85\u8fc76200\u4ebf\u8d8a\u76fe\uff0c\u540c\u6bd4\u589e\u957f141%\uff0c\u4f46Redsun\u7684\u7a0e\u524d\u5229\u6da6\u4ec5\u4e3a14\u4ebf\u8d8a\u76fe\u3002.<\/span><\/p><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">2.3. Huy\u8d8a\u5357\u516c\u53f8<\/span><\/h4><figure id=\"attachment_1784\" aria-describedby=\"caption-attachment-1784\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1784\" title='Huy Vietnam \u516c\u53f8\u4e3a\u5176\u9519\u8bef\u7684\u6b65\u4f10\u4ed8\u51fa\u4e86 &quot;\u751f\u547d&quot; \u7684\u4ee3\u4ef7' src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2108910754111_72c5227007887327a0260d22159bd2dd.jpg\" alt=\"Huy Vi\u1ec7t Nam\u516c\u53f8\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1784\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">C\u00f4ng ty Huy Vi\u1ec7t Nam ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng c\u1ea3 \u201csinh m\u1ea1ng\u201d cho nh\u1eefng b\u01b0\u1edbc \u0111i sai l\u1ea7m trong ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh doanh chu\u1ed7i nh\u00e0 h\u00e0ng.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">2019\u5e74\u7b2c\u56db\u5b63\u5ea6\u521d\uff0c\u89c1\u8bc1\u4e86Huy Vietnam\u516c\u53f8\uff08Hu\u1ebf\u83dc\u9910\u5385\uff09\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u5728\u5e02\u573a\u4e0a\u5b58\u5728\u548c\u53d1\u5c5512\u5e74\u540e\u201c\u9000\u51fa\u201d\u7684\u5c40\u9762\u3002\u6b64\u5916\uff0c\u8be5\u516c\u53f8\u66fe\u56e0\u62e5\u6709\u591a\u5bb6\u4ee5\u8d8a\u5357\u7f8e\u98df\u547d\u540d\u7684\u54c1\u724c\u800c\u6210\u529f\uff0c\u5982\uff1aPh\u1edf \u00d4ng H\u00f9ng\u3001C\u01a1m th\u1ed1 ch\u00e1y\u3001Ph\u1edf 99\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8425\u6218\u7565\u65b9\u5411\u4e0a\u7684\u5931\u8bef\u4f7f\u516c\u53f8\u5728\u5e02\u573a\u4efd\u989d\u4e89\u593a\u6218\u4e2d\u529b\u4e0d\u4ece\u5fc3\u3002.<\/span><\/p><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">2.4. \u7279\u8bb8\u7ecf\u8425<\/span><\/h4><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5982\u679c\u4e0d\u63d0\u53ca\u4e00\u4e2a\u65b0\u5174\u4f46\u53d1\u5c55\u8fc5\u901f\u7684\u8d8b\u52bf\u2014\u2014\u7279\u8bb8\u7ecf\u8425\u54c1\u724c\u4e1a\u52a1\uff0c\u786e\u5b9e\u662f\u4e00\u5927\u9057\u6f0f\u3002\u5178\u578b\u5982IPP\u96c6\u56e2\uff0c\u65d7\u4e0b\u62e5\u6709Burger King\u3001Domino\u2019s Pizza\u548cPopeyes\u7b49\u54c1\u724c\u2026\u2026\u4e5f\u6b63\u5728\u52aa\u529b\u5f81\u670d\u8d8a\u5357\u4eba\u7684\u53e3\u5473\u3002.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">3. \u65b0\u51a0\u75ab\u60c5\u2014\u2014\u5bf9\u9910\u996e\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u7684\u5de8\u5927\u51b2\u51fb\u3002.<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">T\u1ea5t c\u1ea3 nh\u1eefng d\u1eef li\u1ec7u tr\u00ean r\u1ea5t kh\u1ea3 quan cho \u0111\u1ebfn khi \u201cc\u01a1n \u0111\u1ecba ch\u1ea5n\u201d mang t\u00ean COVID19 gieo r\u1eafc n\u1ed7i \u00e1m \u1ea3nh c\u1ee7a n\u00f3 tr\u00ean h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c. Nh\u01b0ng c\u00f3 l\u1ebd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t ph\u1ea3i k\u1ec3 \u0111\u1ebfn ng\u00e0nh F&B.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5f53\u8fde\u9501\u9910\u5385\u7ecf\u8425\u6a21\u5f0f\u7684\u8425\u6536\u4e0e\u75ab\u60c5\u7206\u53d1\u524d\u76f8\u6bd4\u5927\u5e45\u4e0b\u964d\u65f6\uff0c\u5927\u578b\u516c\u53f8\u5982Golden Gate\u65e9\u5df2\u4e3a\u201c\u98ce\u66b4\u201d\u505a\u597d\u4e86\u9884\u6848\u3002\u5728\u539f\u6750\u6599\u65b9\u9762\uff0c\u516c\u53f8\u53d7\u5f71\u54cd\u4e0d\u5927\uff0c\u56e0\u4e3a\u4e00\u5f00\u59cb\u5c31\u591a\u5143\u5316\u4e86\u8fdb\u53e3\u5e02\u573a\u3002\u9664\u4e86\u66f4\u65b0\u75ab\u60c5\u4fe1\u606f\u5916\uff0cGolden Gate\u7684\u8fde\u9501\u95e8\u5e97\u8fd8\u5b9e\u65bd\u4e86\u9632\u75ab\u539f\u5219\uff0c\u4ee5\u589e\u5f3a\u987e\u5ba2\u5230\u5e97\u7528\u9910\u7684\u4fe1\u5fc3\uff0c\u4f8b\u5982\uff1a<\/span><\/p><ul style=\"text-align: justify;\">\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u8981\u6c42100%\u5458\u5de5\u5728\u4e3a\u987e\u5ba2\u670d\u52a1\u65f6\u4f69\u6234\u53e3\u7f69\u3002.<\/span><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u624b\u90e8\u6d88\u6bd2\u3002.<\/span><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u6301\u7eed\u8fdb\u884c\u5e97\u5185\u6e05\u6d01\u548c\u6d88\u6bd2\u7b49\u3002.<\/span><\/li>\n<\/ul><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u6b64\u5916\uff0cGolden Gate\u5728\u5b9e\u65bd\u5916\u5356\u914d\u9001\u6218\u7565\u65f6\u7684\u5feb\u901f\u53cd\u5e94\u80fd\u529b\uff0c\u4f9d\u7136\u786e\u4fdd\u4e86\u5728\u5bb6\u7528\u9910\u65f6\u7684\u6807\u51c6\u3002\u8be5\u8ba1\u5212\u5e2e\u52a9\u4ed6\u4eec\u5728\u8425\u6536\u65b9\u9762\u5f97\u5230\u4e00\u5b9a\u4fdd\u969c\uff0c\u5e76\u4e3a\u672a\u6765\u82e5\u5bb6\u5ead\u670d\u52a1\u9700\u6c42\u6301\u7eed\u589e\u957f\u65f6\uff0c\u53d1\u5c55\u8be5\u670d\u52a1\u6307\u660e\u4e86\u65b0\u65b9\u5411\u3002\u8fd9\u6b63\u662f\u8bb8\u591a\u4eba\u5e38\u8bf4\u7684\u201c\u5371\u4e2d\u6709\u673a\u201d\u7684\u5177\u4f53\u4f8b\u5b50\u3002.<\/span><\/p><h2 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">II. Ba th\u00e1ch th\u1ee9c c\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh kinh doanh theo chu\u1ed7i m\u00e0 ng\u00e0nh F&B \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/span><\/h2><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Trong ph\u1ea7n tr\u00ean DPS \u0111\u00e3 c\u00f3 nh\u1eefng kh\u00e1i qu\u00e1t ch\u00ednh v\u1ec1 th\u1ef1c tr\u1ea1ng c\u1ee7a ng\u00e0nh F&B trong nh\u1eefng n\u0103m qua v\u00e0 d\u1ef1 b\u00e1o ph\u00e1t tri\u1ec3n trong giai \u0111o\u1ea1n 5 n\u0103m ti\u1ebfp theo. C\u0169ng nh\u01b0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a Covid 19 \u0111\u1ebfn \u201ct\u00ecnh tr\u1ea1ng s\u1ee9c kho\u1ebb c\u1ee7a ng\u00e0nh\u201d.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5728\u63a5\u4e0b\u6765\u7684\u90e8\u5206\uff0cDPS\u5c06\u63d0\u53ca\u9910\u996e\u8fde\u9501\u7ecf\u8425\u8005\u5728\u8ffd\u6c42\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u65f6\u5c06\u9762\u4e34\u7684\u4e09\u5927\u4e3b\u8981\u6311\u6218\u3002.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">1. T\u01b0 duy qu\u1ea3n tr\u1ecb \u2013 Linh h\u1ed3n c\u1ee7a m\u00f4 h\u00ecnh kinh doanh theo chu\u1ed7i<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">M\u1ed9t khi b\u1ea1n x\u00e1c \u0111\u1ecbnh ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh doanh chu\u1ed7i trong l\u0129nh v\u1ef1c F&B; th\u00ec r\u00e0o c\u1ea3n \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi b\u1ea1n \u0111\u00f3 v\u1ea5n \u0111\u1ec1 t\u01b0 duy trong c\u00e1ch qu\u1ea3n tr\u1ecb. Hai v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c coi l\u00e0 then ch\u1ed1t trong ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh chu\u1ed7i l\u00e0 qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng khi m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u0110\u00e2y th\u1ef1c ra l\u00e0 b\u00e0i to\u00e1n kh\u00f3 cho ch\u1ee7 doanh nghi\u1ec7p khi h\u01b0\u1edbng \u0111\u1ebfn ph\u00e1t tri\u1ec3n kinh doanh chu\u1ed7i c\u1eeda h\u00e0ng. Th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u00f4 h\u00ecnh trong l\u0129nh v\u1ef1c F&B \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh chu\u1ed7i \u0111\u01b0\u1ee3c. V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u1ed7 c\u00f3 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c kinh doanh \u0103n u\u1ed1ng r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng m\u00e0 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/span><\/p><figure id=\"attachment_1787\" aria-describedby=\"caption-attachment-1787\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1787\" title=\"\u5728\u53d1\u5c55\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u65f6\u7684\u8d28\u91cf\u4e00\u81f4\u6027\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2109428472824_8c49145138d5802713b3e5e98a9088ae.jpg\" alt=\"\u5728\u53d1\u5c55\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u65f6\u7684\u8d28\u91cf\u4e00\u81f4\u6027\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1787\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5728\u8fde\u9501\u9910\u5385\u7ecf\u8425\u6a21\u5f0f\u4e2d\u5b9e\u73b0\u8d28\u91cf\u540c\u6b65\u662f\u751f\u6b7b\u6538\u5173\u7684\u56e0\u7d20\u3002.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5148\u751f <a href=\"https:\/\/vi.wikipedia.org\/wiki\/L%C3%BD_Qu%C3%AD_Trung\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u9ece\u8d35\u4e2d<\/a> \u8fd9\u4f4dPh\u1edf 24\u7684\u521b\u59cb\u4eba\u5728\u81ea\u4f20\u4e2d\u5ba2\u89c2\u5730\u770b\u5f85\u4e86\u81ea\u5df1\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u9ece\u4e2d\u5148\u751f\u8868\u793a\uff0c\u5f53\u7cfb\u7edf\u6269\u5f20\u8fc7\u5feb\u65f6\uff0c\u4ed6\u4eec\u4e0d\u5f97\u4e0d\u9762\u5bf9\u4e00\u4e2a\u6781\u5927\u7684\u6311\u6218\uff0c\u90a3\u5c31\u662f\u5982\u4f55\u4fdd\u6301\u6574\u4e2a\u8fde\u9501\u5e97\u7684\u8d28\u91cf\u4e00\u81f4\u6027\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u53e6\u4e00\u65b9\u9762\uff0c\u5c3d\u7ba1\u5c5e\u4e8e\u540c\u4e00\u8fde\u9501\uff0c\u4f46\u5404\u95e8\u5e97\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u8d28\u91cf\u5374\u5927\u76f8\u5f84\u5ead\u3002\u5982\u679c\u4f01\u4e1a\u4e3b\u4e0d\u5bfb\u6c42\u89e3\u51b3\u65b9\u6848\u52a0\u4ee5\u6539\u8fdb\uff0c\u90a3\u4e48\u5f53\u5982COVID-19\u5927\u6d41\u884c\u8fd9\u6837\u7684\u7a81\u53d1\u4e8b\u4ef6\u53d1\u751f\u65f6\uff0c\u5c06\u6210\u4e3a\u5bf9\u4f60\u5546\u4e1a\u6a21\u5f0f\u201c\u6297\u538b\u80fd\u529b\u201d\u7684\u8003\u9a8c\u3002.<\/span><\/p><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4e3a\u4ec0\u4e48\u5728\u53d1\u5c55\u8fde\u9501\u5e97\u65f6\u4f1a\u51fa\u73b0\u8d28\u91cf\u4e0d\u7edf\u4e00\u7684\u95ee\u9898\uff1f<\/span><\/h4><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5bf9\u4e8e\u8fd9\u4e2a\u95ee\u9898\uff0c\u6709\u5f88\u591a\u539f\u56e0\u53ef\u4ee5\u89e3\u91ca\u3002DPS\u5192\u6627\u4ee5M\u00f3n Hu\u1ebf\u8fde\u9501\u9910\u5385\u7684\u5546\u4e1a\u6a21\u5f0f\u4e3a\u4f8b\uff0c\u5e2e\u52a9\u5927\u5bb6\u66f4\u5bb9\u6613\u7406\u89e3\u3002.<\/span><\/p><figure id=\"attachment_1786\" aria-describedby=\"caption-attachment-1786\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1786\" title=\"\u786e\u4fdd M\u00f3n Hu\u1ebf \u83dc\u80b4\u8d28\u91cf\u7684\u4e00\u81f4\u6027\u4f3c\u4e4e\u662f\u4e00\u9879\u4e0d\u53ef\u80fd\u5b8c\u6210\u7684\u4efb\u52a1 \" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2109428489309_7024f5687fd2bbd2f3ac10899006f4fd.jpg\" alt=\"\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1786\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u8981\u786e\u4fdd\u6240\u6709M\u00f3n Hu\u1ebf\u83dc\u54c1\u7684\u8d28\u91cf\u4e00\u81f4\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u4efb\u52a1\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u83dc\u80b4\u5bf9\u5473\u9053\u548c\u6446\u76d8\u7684\u8981\u6c42\u90fd\u975e\u5e38\u8bb2\u7a76\u548c\u7cbe\u81f4\u3002.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5728\u8fde\u9501\u9910\u5385\u7ecf\u8425\u4e2d\uff0c\u8d8a\u5c11\u4f9d\u8d56\u4e3b\u53a8\u8d8a\u597d\u3002\u8fd9\u610f\u5473\u7740\u6d41\u7a0b\u5fc5\u987b\u6807\u51c6\u5316\uff0c\u83dc\u54c1\u8981\u7b80\u5355\u4e14\u4e0d\u5b9c\u8fc7\u4e8e\u590d\u6742\u3002\u800c\u63d0\u5230Hu\u1ebf\u83dc\u65f6\uff0c\u987e\u5ba2\u4f1a\u8054\u60f3\u5230\u539f\u672c\u5c31\u5f88\u8bb2\u7a76\u548c\u7cbe\u81f4\u7684\u5bab\u5ef7\u98ce\u683c\u83dc\u80b4\u3002\u56e0\u6b64\uff0c\u83dc\u54c1\u7684\u5236\u4f5c\u5bf9\u8d28\u91cf\u7ba1\u7406\u63d0\u51fa\u4e86\u6781\u9ad8\u7684\u8981\u6c42\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u8981\u5927\u89c4\u6a21\u53d1\u5c55\u8fde\u9501\u6a21\u5f0f\uff0c\u540c\u65f6\u4fdd\u8bc1Hu\u1ebf\u83dc\u54c1\u7684\u8d28\u91cf\u4e00\u81f4\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u5b8c\u6210\u7684\u4efb\u52a1\u3002\u8fd9\u4e5f\u662f\u8bb8\u591a\u4eba\u53d1\u73b0M\u00f3n Hu\u1ebf\u5728\u53ea\u6709\u4e00\u4e24\u5bb6\u95e8\u5e97\u65f6\u5473\u9053\u8fd8\u4e0d\u9519\uff0c\u4f46\u4e00\u65e6\u53d1\u5c55\u6210\u8fde\u9501\u540e\uff0c\u83dc\u54c1\u8d28\u91cf\u5c31\u6bcf\u51b5\u6108\u4e0b\u7684\u539f\u56e0\u4e4b\u4e00\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">DPS\u8ba4\u4e3a\u8fd9\u662fM\u00f3n Hu\u1ebf\u5546\u4e1a\u6a21\u5f0f\u7684\u4e00\u4e2a\u81f4\u547d\u5f31\u70b9\u3002.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">2. \u8fde\u9501\u9910\u996e\u7ecf\u8425\u6a21\u5f0f\u4e2d\u201c\u727a\u7272\u201d\u4ef7\u503c<\/span><\/h3><figure id=\"attachment_1788\" aria-describedby=\"caption-attachment-1788\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1788\" title='Highlands Coffee \u662f\u4e3a\u4e86\u5b9e\u73b0\u98de\u8dc3\u5f0f\u53d1\u5c55\u800c\u8fdb\u884c\u5408\u7406 &quot;\u727a\u7272&quot; \u7684\u8bc1\u660e' src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2109436101565_320083ebb8a8eb937f3773f4741df50f.jpg\" alt=\"Highlands Coffee\u53ca\u5176\u996e\u54c1\u8fde\u9501\u5e97\" width=\"800\" height=\"800\"><figcaption id=\"caption-attachment-1788\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Highlands Coffee l\u00e0 minh ch\u1ee9ng cho s\u1ef1 \u201chy sinh\u201d h\u1ee3p l\u00fd \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u9762\u4e34\u7684\u4e0b\u4e00\u4e2a\u6311\u6218\u5728\u4e8e\u5254\u9664\u4ea7\u54c1\u548c\u670d\u52a1\u4e2d\u7684\u591a\u4f59\u56e0\u7d20\u3002<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u201c\u820d\u5f03\u201d\u90a3\u4e9b\u4e0d\u80fd\u4e3a\u95e8\u5e97\u5e26\u6765\u9ad8\u7ecf\u6d4e\u4ef7\u503c\u7684\u4e1c\u897f\u3002\u8fd9\u88ab\u89c6\u4e3a\u8c03\u6574\u5546\u4e1a\u6a21\u5f0f\u4ee5\u9002\u5e94\u6269\u5f20\u5e76\u66f4\u597d\u5730\u63a7\u5236\u670d\u52a1\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u6362\u53e5\u8bdd\u8bf4\uff0c\u5c31\u662f\u8981\u5254\u9664\u6240\u6709\u591a\u4f59\u56e0\u7d20\uff0c\u6d41\u7a0b\u6807\u51c6\u5316\uff1b\u6301\u7eed\u7ec4\u7ec7\u57f9\u8bad\u5e76\u5e94\u7528\u79d1\u6280\uff0c\u4ee5\u5b9e\u73b0\u4ea7\u54c1\u7684\u4e00\u81f4\u6027\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u90a3\u4e48\uff0c\u54ea\u4e9b\u56e0\u7d20\u88ab\u89c6\u4e3a\u591a\u4f59\uff1f\u4f01\u4e1a\u53ef\u901a\u8fc7\u4e24\u4e2a\u4e3b\u8981\u56e0\u7d20\u6765\u786e\u5b9a\uff1a<\/span><\/p><ul style=\"text-align: justify;\">\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4ea7\u54c1\u4e0d\u80fd\u5e26\u6765\u9ad8\u6536\u5165\u6216\u9ad8\u7ecf\u6d4e\u4ef7\u503c\u3002.<\/span><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4ea7\u54c1\u5728\u6269\u5c55\u65f6\u96be\u4ee5\u6216\u65e0\u6cd5\u6807\u51c6\u5316\u3002.<\/span><\/li>\n<\/ul><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">DPS s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n trong ng\u00e0nh F&B khi ch\u1ea5p nh\u1eadn \u201chy sinh\u201d nh\u1eefng th\u1ee9 th\u1eeba th\u00e3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc. \u0110\u00f3 ch\u00ednh l\u00e0 Highlands Coffee. Khi m\u1edbi \u201cch\u00e0o \u0111\u1eddi\u201d th\u00ec menu th\u1ee9c u\u1ed1ng c\u1ee7a Highlands c\u00f3 \u0111\u1ebfn 50 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, \u0111\u1ebfn n\u0103m 2019 th\u00ec v\u1edbi quy m\u00f4 h\u01a1n 240 c\u1eeda h\u00e0ng tr\u00ean c\u1ea3 n\u01b0\u1edbc (<a href=\"https:\/\/cafef.vn\/dai-chien-chuoi-ca-phe-highlands-quy-mo-ap-dao-the-coffee-house-tang-truong-gap-doi-de-vuot-mat-starbucks-20190612110847722.chn\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Cafef.vn\uff0c2019<\/a>\uff09\uff1b\u90a3\u4e48Highlands\u7684\u83dc\u5355\u53ea\u5269\u4e0b18\u9053\u83dc\uff08<a href=\"https:\/\/www.highlandscoffee.com.vn\/vn\/san-pham.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Highlands Coffee\uff0c2020<\/a>).<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4f60\u770b\uff0c\u5176\u5b9e\u5982\u679c\u727a\u7272\u5f97\u5f53\u4e14\u5408\u9002\uff0c\u90a3\u4e48\u5b83\u5e26\u6765\u7684\u4ef7\u503c\u771f\u7684\u975e\u5e38\u201c\u751c\u7f8e\u201d\u54e6\uff01<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">3. \u57f9\u517b\u9002\u5408\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u7684\u4eba\u624d\u3002.<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">DPS\u60f3\u8981\u63d0\u5230\u7684\u6700\u540e\u4e00\u4e2a\u56e0\u7d20\u5c31\u662f\u57f9\u8bad\u5177\u5907\u7ba1\u7406\u80fd\u529b\u7684\u4eba\u529b\u8d44\u6e90\uff0c\u4ee5\u4fbf\u5728\u6269\u5f20\u65f6\u80fd\u591f\u7ef4\u6301\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u8d28\u91cf\u3002.<\/span><\/p><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">3.1. \u6269\u5c55\u8fde\u9501\u5e97\u65f6\u4eba\u529b\u8d44\u6e90\u51c6\u5907\u7684\u91cd\u8981\u6027<\/span><\/h4><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u9664\u4e86\u6807\u51c6\u5316\u6d41\u7a0b\u4ee5\u4fdd\u6301\u8d28\u91cf\u6781\u4e3a\u91cd\u8981\u4e4b\u5916\uff0c\u4f60\u7684\u5ba2\u6237\u8fd8\u4f1a\u901a\u8fc7\u4e0e\u4eba\u7684\u8fde\u63a5\u6765\u611f\u53d7\u670d\u52a1\uff1b\u5728\u8fd9\u91cc\u6307\u7684\u5c31\u662f\u95e8\u5e97\u5458\u5de5\u3002\u56e0\u6b64\uff0c\u4ece\u670d\u52a1\u65b9\u5f0f\u5230\u5904\u7406\u7a81\u53d1\u95ee\u9898\u7684\u6d41\u7a0b\u6807\u51c6\u5316\u548c\u7cfb\u7edf\u57f9\u8bad\u4e5f\u540c\u6837\u9700\u8981\u91cd\u89c6\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5982\u679c\u4f60\u8fc7\u5feb\u5730\u53d1\u5c55\u8fde\u9501\u9910\u996e\u4e1a\u52a1\u6a21\u5f0f\uff0c\u4f46\u4ea7\u54c1\u8d28\u91cf\u6d41\u7a0b\u6807\u51c6\u5316\u4f53\u7cfb\u8fd8\u4e0d\u591f\u4e25\u5bc6\uff0c\u5bfc\u81f4\u51fa\u73b0\u758f\u6f0f\u3002\u8fd9\u5c06\u5f15\u53d1 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Hi%E1%BB%87u_%E1%BB%A9ng_domino\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u591a\u7c73\u8bfa\u6548\u5e94\u3002<\/a>. \u4e5f\u5c31\u662f\u8bf4\uff0c\u516c\u53f8\u7684\u7ba1\u7406\u4f53\u7cfb\u548c\u4eba\u529b\u8d44\u6e90\u201c\u88ab\u8feb\u201d\u6269\u5f20\u4ee5\u627f\u62c5\u5de8\u5927\u7684\u5de5\u4f5c\u91cf\u3002\u957f\u671f\u6765\u770b\uff0c\u5982\u679c\u6ca1\u6709\u53ca\u65f6\u7684\u8865\u6551\u63aa\u65bd\uff0c\u5931\u8d25\u51e0\u4e4e\u662f\u4e0d\u53ef\u907f\u514d\u7684\u3002.<\/span><\/p><h4 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">3.2. \u4f01\u4e1a\u4e3b\u5728\u6269\u5c55\u8fde\u9501\u7ecf\u8425\u65f6\u9009\u62e9\u4eba\u529b\u8d44\u6e90\u7684\u56f0\u96be\u4e0e\u89e3\u51b3\u65b9\u6848\u3002.<\/span><\/h4><figure id=\"attachment_1791\" aria-describedby=\"caption-attachment-1791\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1791\" title=\"\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u4e2d\u5173\u4e8e\u4eba\u529b\u8d44\u6e90\u7684\u5408\u7406\u8ba1\u7b97\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2108910773960_3481110fe8bcc1a99687c245c2468f0e.jpg\" alt=\"\u5408\u7406\u7684\u4eba\u529b\u8d44\u6e90\u89c4\u5212 \" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1791\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5173\u4e8e\u5982\u4f55\u62e5\u6709\u4f18\u79c0\u4eba\u529b\u8d44\u6e90\u4ee5\u786e\u4fdd\u8fde\u9501\u9910\u5385\u987a\u5229\u8fd0\u8425\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u6b64\u5916\uff0c\u9009\u62e9\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u7684\u4f01\u4e1a\u4e3b\u8fd8\u4f1a\u9762\u4e34\u7ba1\u7406\u5c42\u4eba\u624b\u77ed\u7f3a\u7684\u96be\u9898\u3002\u56e0\u4e3a\u6b64\u65f6\u4eba\u529b\u8d44\u6e90\u9700\u8981\u589e\u52a02\u52303\u500d\uff0c\u4ee5\u4fdd\u8bc1\u8fde\u9501\u9910\u5385\u7684\u6b63\u5e38\u8fd0\u4f5c\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5982\u679c\u4f01\u4e1a\u4e3b\u76f2\u76ee\u4fe1\u4efb\u4e14\u6ca1\u6709\u5408\u9002\u7684\u76d1\u7ba1\u63aa\u65bd\uff0c\u5c31\u4f1a\u88ab\u4e0d\u8bda\u5b9e\u7684\u7ba1\u7406\u5c42\u9020\u6210\u635f\u5931\u548c\u635f\u5bb3\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u9910\u5385\u8001\u677f\u662f\u5fae\u89c2\u7ba1\u7406\u98ce\u683c\u7684\u4eba\uff0c\u5c31\u5f88\u96be\u4fe1\u4efb\u5e76\u6388\u6743\u7ed9\u5458\u5de5\u3002\u800c\u4f01\u4e1a\u4e3b\u672c\u4eba\u4e5f\u65e0\u6cd5\u5305\u63fd\u6240\u6709\u5de5\u4f5c\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u56e0\u6b64\uff0c\u9664\u4e86\u7ba1\u7406\u601d\u7ef4\u51c6\u5907\u3001\u8d28\u91cf\u7ba1\u7406\u548c\u4ea7\u54c1\u6d41\u7a0b\u6807\u51c6\u5316\u4e4b\u5916\uff0c\u4eba\u529b\u8d44\u6e90\u7684\u57f9\u8bad\u548c\u7ba1\u7406\u5de5\u4f5c\u4e5f\u9700\u8981\u88ab\u91cd\u89c6\u3002.<\/span><\/p><h2 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4e09\u3001\u4f01\u4e1a\u53d1\u5c55\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u7684\u89e3\u51b3\u65b9\u6848\u662f\u4ec0\u4e48<\/span><\/h2><figure id=\"attachment_1790\" aria-describedby=\"caption-attachment-1790\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1790\" title=\"\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u7684\u89e3\u51b3\u65b9\u6848\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2108910762197_d2a60fb34e9fc572a847f2ac669b330d-1.jpg\" alt=\"\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u7684\u89e3\u51b3\u65b9\u6848\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1790\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4ece\u7ba1\u7406\u3001\u4ea7\u54c1\u3001\u4eba\u5458\u5230\u8425\u9500\u7b56\u7565\u7684\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u89e3\u51b3\u65b9\u6848\u3002.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5b9e\u9645\u4e0a\uff0c\u5728\u5b9e\u65bd\u8fde\u9501\u95e8\u5e97\u7ecf\u8425\u6a21\u5f0f\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u9700\u8981\u6709\u957f\u671f\u4e14\u7a33\u56fa\u7684\u53d1\u5c55\u6218\u7565\u3002\u4e0d\u8981\u5728\u786c\u4ef6\u3001\u4eba\u5458\u548c\u7ba1\u7406\u6d41\u7a0b\u5c1a\u672a\u5b8c\u5584\u65f6\uff0c\u76f2\u76ee\u8ffd\u6c42\u5feb\u901f\u6269\u5f20\u3002\u5c24\u5176\u662f\u5728\u8d8a\u5357\u5e02\u573a\uff0c\u5e97\u94fa\u79df\u91d1\u548c\u5458\u5de5\u5de5\u8d44\u53ea\u4f1a\u4e0a\u5347\u4e0d\u4f1a\u4e0b\u964d\u3002\u56e0\u6b64\uff0c\u4e3a\u4e86\u786e\u4fdd\u8fde\u9501\u7ecf\u8425\u7684\u6210\u529f\uff0c\u4f01\u4e1a\u9700\u8981\u6781\u5176\u8c28\u614e\u5730\u8003\u8651\u4ee5\u4e0b\u56e0\u7d20\uff1a<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">1. \u8fde\u9501\u7cfb\u7edf\u7684\u54c1\u724c<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u6240\u6709\u7ecf\u8425\u5730\u70b9\u7684\u4e00\u81f4\u6027\u56e0\u7d20\u88ab\u8ba4\u4e3a\u662f\u975e\u5e38\u5fc5\u8981\u7684\u3002\u5305\u62ec\u95e8\u5e97\u3001\u5e97\u9762\u5f62\u8c61\u3001\u5185\u90e8\u5e03\u5c40\u548c\u5458\u5de5\u670d\u52a1\u98ce\u683c\u7684\u6807\u51c6\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4f01\u4e1a\u4e3b\u9700\u8981\u5728\u9009\u5740\u73af\u8282\u8003\u8651\u662f\u5426\u4e0e\u4ea7\u54c1\u3001\u670d\u52a1\u5339\u914d\uff0c\u5e76\u80fd\u5426\u65b9\u4fbf\u63a5\u89e6\u5230\u76ee\u6807\u5ba2\u6237\u3002\u5982\u679c\u95e8\u5e97\u7ecf\u8425\u4e8f\u635f\u8d85\u51fa\u9884\u671f\uff0c\u4f60\u5e94\u5f53\u679c\u65ad\u5173\u95ed\u4e8f\u635f\u95e8\u5e97\u3002.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">2. \u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u7684\u8fd0\u8425\u7cfb\u7edf<\/span><\/h3><figure id=\"attachment_1764\" aria-describedby=\"caption-attachment-1764\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1764\" title=\"\u7ba1\u7406\u4e2d\u7684 Kaizen \u827a\u672f \" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2088106232355_c9a76566ea1d34259da98886d0505e22.jpg\" alt=\"Kaizen\u7ba1\u7406\u827a\u672f \" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1764\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u957f\u65f6\u95f4\u6301\u7eed\u4e00\u70b9\u70b9\u5730\u6539\u53d8\uff0c\u6700\u7ec8\u53d6\u5f97\u7684\u6210\u679c\u662f\u975e\u5e38\u53ef\u89c2\u7684\u3002.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4e3a\u4e86\u5b8c\u5584\u8fd0\u8425\u7cfb\u7edf\uff0c\u4f01\u4e1a\u4e3b\u9700\u8981\u65f6\u95f4\u548c\u987e\u95ee\u4e13\u5bb6\u6765\u5efa\u8bbe\u548c\u5b8c\u5584\u5b83\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><a href=\"https:\/\/dps.media\/zh\/kaizen-nghe-thuat-quan-tri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kaizen<\/a> \u662f\u4e00\u4e2a\u975e\u5e38\u4f18\u79c0\u7684\u7ba1\u7406\u54f2\u5b66\uff0c\u4f01\u4e1a\u4e3b\u5b8c\u5168\u53ef\u4ee5\u5e94\u7528\u3002\u957f\u65f6\u95f4\u6301\u7eed\u4e00\u70b9\u70b9\u5730\u6539\u53d8\uff0c\u6700\u7ec8\u53d6\u5f97\u7684\u6210\u679c\u975e\u5e38\u5de8\u5927\uff0c\u975e\u5e38\u503c\u5f97\u4f60\u575a\u6301\u53bb\u6539\u53d8\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u57284.0\u65f6\u4ee3\uff0c\u9664\u4e86\u4eba\u529b\u8d44\u6e90\u548c\u63a7\u5236\u6d41\u7a0b\u5916\uff0c\u5408\u9002\u7684\u7ba1\u7406\u8f6f\u4ef6\u5c06\u5e2e\u52a9\u4f01\u4e1a\u4e3b\u5728\u8fd0\u8425\u8fde\u9501\u5546\u4e1a\u6a21\u5f0f\u65f6\u83b7\u5f97\u652f\u6301\u3002.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">3. \u4eba\u529b\u8d44\u6e90<\/span><\/h3><figure id=\"attachment_1785\" aria-describedby=\"caption-attachment-1785\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1785\" title=\"\u4f18\u8d28\u4eba\u529b\u8d44\u6e90\u5728\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u53d1\u5c55\u4e2d\u7684\u4f5c\u7528\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/z2108912712765_53fe82632e2a300d18c2dc4916dfaea7.jpg\" alt=\"\u4f18\u8d28\u4eba\u529b\u8d44\u6e90\u5728\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u53d1\u5c55\u4e2d\u7684\u4f5c\u7528\" width=\"800\" height=\"449\"><figcaption id=\"caption-attachment-1785\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u5efa\u7acb\u4e00\u4e2a\u96c6\u4e2d\u7ba1\u7406\u548c\u5de5\u4f5c\u62a5\u544a\u7cfb\u7edf\uff0c\u4ee5\u4fbf\u4e8e\u7ba1\u7406\u548c\u63a7\u5236\u3002.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4f01\u4e1a\u4e3b\u9762\u4e34\u7684\u95ee\u9898\u662f\u57f9\u517b\u5177\u5907\u826f\u597d\u7ba1\u7406\u80fd\u529b\u3001\u4e30\u5bcc\u7ecf\u9a8c\u3001\u8bda\u5b9e\u3001\u656c\u4e1a\u5e76\u613f\u610f\u4e0e\u4f01\u4e1a\u957f\u671f\u5408\u4f5c\u7684\u4eba\u624d\u3002\u7136\u800c\uff0c\u8981\u627e\u5230\u4e00\u4e2a\u540c\u65f6\u5177\u5907\u4e0a\u8ff0\u6240\u6709\u7d20\u8d28\u7684\u4eba\u51e0\u4e4e\u5c31\u50cf\u201c\u5927\u6d77\u635e\u9488\u201d\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u56e0\u6b64\uff0c\u4f01\u4e1a\u4e3b\u5e94\u5f53\u81f4\u529b\u4e8e\u5efa\u7acb\u4e00\u4e2a\u96c6\u4e2d\u7ba1\u7406\u548c\u5de5\u4f5c\u62a5\u544a\u7684\u7cfb\u7edf\uff0c\u4ee5\u4fbf\u4e8e\u7ba1\u7406\u548c\u63a7\u5236\u81ea\u5df1\u7684\u8fde\u9501\u5546\u4e1a\u6a21\u5f0f\u3002\u9996\u5148\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u5458\u5de5\u81ea\u6211\u8c03\u6574\u5e76\u9075\u5b88\u4f01\u4e1a\u4e25\u683c\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002\u5176\u6b21\uff0c\u8fd9\u5c06\u6709\u52a9\u4e8e\u51cf\u5c11\u8d22\u52a1\u548c\u5e93\u5b58\u65b9\u9762\u7684\u98ce\u9669\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u6b64\u5916\uff0c\u4f01\u4e1a\u8fd8\u9700\u8981\u5173\u6ce8\u5b9a\u671f\u5f00\u5c55\u57f9\u8bad\u9879\u76ee\uff0c\u4ee5\u57f9\u8bad\u548c\u63d0\u5347\u5404\u7ea7\u5458\u5de5\u7684\u77e5\u8bc6\u4e0e\u6280\u80fd\uff0c\u5185\u5bb9\u5305\u62ec\uff1a<\/span><\/p><ul style=\"text-align: justify;\">\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u98df\u54c1\u5b89\u5168\u536b\u751f\u4fdd\u969c\u6d41\u7a0b\u3002.<\/span><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u670d\u52a1\u5458\u5de5\u53ca\u7ba1\u7406\u5c42\u6280\u80fd\u57f9\u8bad\u3002.<\/span><\/li>\n<\/ul><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4f8b\u5982\uff0c\u60a8\u7684\u5e97\u94fa\u662f\u4e00\u5bb6\u5496\u5561\u8fde\u9501\u5e97\u3002\u5982\u679c\u60a8\u662f\u4e00\u4f4d\u5177\u6709\u6218\u7565\u548c\u957f\u8fdc\u773c\u5149\u7684\u8001\u677f\uff0c\u60a8\u5e94\u8be5\u4e3a\u5458\u5de5\u521b\u9020\u673a\u4f1a\uff0c\u8ba9\u4ed6\u4eec\u53c2\u52a0\u8c03\u996e\u6216\u5496\u5561\u5e08\u7b49\u76f8\u5173\u57f9\u8bad\u8bfe\u7a0b\u3002.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">4. \u9002\u5408\u8fde\u9501\u7ecf\u8425\u6a21\u5f0f\u7684\u4ea7\u54c1<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4ea7\u54c1\u8d28\u91cf\u4e00\u81f4\u6027\u548c\u4ef7\u683c\u7a33\u5b9a\u6027\u7684\u63a7\u5236\u95ee\u9898\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u0169ng nh\u01b0 xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u00f4 h\u00ecnh kinh doanh chu\u1ed7i trong ng\u00e0nh F&B r\u1ea5t \u201cn\u00f3ng\u201d nh\u01b0ng l\u1ea1i c\u00f3 quy lu\u1eadt \u0111\u00e0o th\u1ea3i r\u1ea5t nhanh \u0111\u1eb7c bi\u1ec7t \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u00f4i \u0111\u1ed9ng nh\u01b0 \u1edf Vi\u1ec7t Nam.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u8fd9\u8981\u6c42\u4f01\u4e1a\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u8ffd\u9010\u8d8b\u52bf\u4ee5\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002\u4f01\u4e1a\u4e3b\u8fd8\u5e94\u5229\u7528\u8425\u9500\u5de5\u5177\u6765\u53d1\u73b0\u5e76\u521b\u9020\u8d8b\u52bf\u3002\u5982\u4f55\u505a\u5230\uff1f\u4e0b\u4e00\u90e8\u5206\u5c06\u4e3a\u60a8\u89e3\u7b54\u8fd9\u4e2a\u95ee\u9898\u3002.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">5. \u4e3a\u8fde\u9501\u9910\u996e\u4e1a\u52a1\u6a21\u5f0f\u5236\u5b9a\u8425\u9500\u7b56\u7565<\/span><\/h3><figure id=\"attachment_1708\" aria-describedby=\"caption-attachment-1708\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1708\" title=\"\u4e3a\u8fde\u9501\u9910\u996e\u5546\u4e1a\u6a21\u5f0f\u5236\u5b9a\u5168\u9762\u7684\u8425\u9500\u6218\u7565\u3002.\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2020\/08\/d33aeaf4055bf905a04a-300x191.jpg\" alt=\"\u6574\u5408\u8425\u9500\u4f20\u64ad\" width=\"800\" height=\"509\"><figcaption id=\"caption-attachment-1708\" class=\"wp-caption-text\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u4e3a\u8fde\u9501\u9910\u996e\u5546\u4e1a\u6a21\u5f0f\u5236\u5b9a\u5168\u9762\u7684\u8425\u9500\u6218\u7565\u3002.<\/span><\/figcaption><\/figure><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u8425\u9500\u6b63\u662f\u4f01\u4e1a\u4e3b\u53ef\u4ee5\u5229\u7528\u6765\u6536\u96c6\u5ba2\u6237\u4fe1\u606f\u548c\u559c\u597d\u7684\u5de5\u5177\u3002\u901a\u8fc7\u8fd9\u4e9b\u6570\u636e\uff0c\u5728\u8425\u9500\u4e13\u5bb6\u654f\u9510\u548c\u7ec6\u81f4\u7684\u89c2\u5bdf\u4e0b\uff0c\u53ef\u4ee5\u53d1\u73b0\u76ee\u6807\u5ba2\u6237\u7684\u9700\u6c42\uff1b\u5373\u4f7f\u5ba2\u6237\u81ea\u5df1\u8fd8\u672a\u610f\u8bc6\u5230\u4ed6\u4eec\u7684\u9700\u6c42\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u6b64\u5916\uff0c\u4f01\u4e1a\u4e3b\u8fd8\u4e0d\u80fd\u7f3a\u5c11\u4e00\u9879\u6574\u5408\u4f20\u64ad\u8425\u9500\u6218\u7565\u2014\u2014\u6574\u5408\u8425\u9500\u4f20\u64ad\uff08IMC\uff09\u2014\u2014 <a href=\"https:\/\/dps.media\/zh\/truyen-thong-marketing-tich-hop\/\" target=\"_blank\" rel=\"noopener noreferrer\">IMC<\/a>. \u3002\u65e8\u5728\u4ee5\u6700\u7edf\u4e00\u548c\u9ad8\u6548\u7684\u65b9\u5f0f\u5c06\u4fe1\u606f\u4f20\u9012\u7ed9\u76ee\u6807\u5ba2\u6237\u3002.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u6b64\u5916\uff0c\u8fd8\u8981\u4e3a\u6bcf\u4e2a\u5b63\u5ea6\u3001\u6bcf\u5e74\u5236\u5b9a\u5404\u9500\u552e\u70b9\u7684\u8425\u9500\u6218\u7565\u3002\u540c\u65f6\uff0c\u5efa\u7acb\u5ba2\u6237\u5173\u6000\u8ba1\u5212\u3002\u4ee5\u6536\u96c6\u5ba2\u6237\u6570\u636e\uff0c\u638c\u63e1\u9700\u6c42\u5e76\u53ca\u65f6\u89e3\u51b3\u51fa\u73b0\u7684\u6295\u8bc9\u3002\u505a\u597d\u8fd9\u4e9b\u5de5\u4f5c\uff0c\u4ee5\u9632\u6b62\u201c\u5bb3\u7fa4\u4e4b\u9a6c\u201d\u73b0\u8c61\u3002\u201d<\/span><\/p><h2><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">\u53c2\u8003\u8d44\u6599\uff1a<\/span><\/h2><p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Cafef.vn. (2019). <em>\u201c\u0110\u1ea1i chi\u1ebfn\u201d chu\u1ed7i c\u00e0 ph\u00ea: Highlands quy m\u00f4 \u00e1p \u0111\u1ea3o, The Coffee House t\u0103ng tr\u01b0\u1edfng g\u1ea5p \u0111\u00f4i \u0111\u1ec3 v\u01b0\u1ee3t m\u1eb7t Starbucks<\/em>. \u53d6\u81ea Cafef.vn: https:\/\/cafef.vn\/dai-chien-chuoi-ca-phe-highlands-quy-mo-ap-dao-the-coffee-house-tang-truong-gap-doi-de-vuot-mat-starbucks-20190612110847722.chn<\/span><\/p><p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Highlands Coffee. (2020). <em>\u83dc\u5355<\/em>. \u68c0\u7d22\u81eaHighlandscoffee: https:\/\/www.highlandscoffee.com.vn\/vn\/san-pham.html<\/span><\/p><p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Statista. (2020). <em>Food & Beverage Vietnam.<\/em> \u68c0\u7d22\u81eaStatista: https:\/\/www.statista.com\/outlook\/253\/127\/food-beverages\/vietnam<\/span><\/p><p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Wang, C. N. (2020). \u4e00\u79cdDEA\u91cd\u91c7\u6837\u7684\u98df\u54c1\u4e0e\u996e\u6599\u884c\u4e1a\u8fc7\u53bb-\u73b0\u5728-\u672a\u6765\u6bd4\u8f83\u5206\u6790\uff1a\u4ee5\u6cf0\u56fd\u4e0e\u8d8a\u5357\u4e3a\u6848\u4f8b\u7814\u7a76\u3002. <em>\u6570\u5b66<\/em>, 8(7), 1140.<\/span><\/p><p>\u00a0<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media-%e6%8b%9b%e8%81%98-wordpress-%e7%bd%91%e7%ab%99%e8%ae%be%e8%ae%a1%e5%b8%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA\u62db\u8058WORDPRESS\u7f51\u7ad9\u8bbe\u8ba1\u4eba\u5458<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/facebook-lite%e5%8f%af%e4%bb%a5%e6%9b%bf%e4%bb%a3%e4%bc%a0%e7%bb%9f%e7%9a%84facebook%e5%ba%94%e7%94%a8%e7%a8%8b%e5%ba%8f%e5%90%97%ef%bc%9f\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook Lite\u80fd\u5426\u66ff\u4ee3\u4f20\u7edfFacebook\u5e94\u7528\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/2023%e5%b9%b4kol%e9%a2%84%e8%ae%a2%e4%bb%b7%e6%a0%bc%e5%8f%8a%e6%9c%89%e6%95%88%e9%a2%84%e8%ae%a2kol%e7%9a%84%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">2023\u5e74KOL\u9884\u8ba2\u4ef7\u683c\u8868\u53ca\u9ad8\u6548\u9884\u8ba2KOL\u7684\u65b9\u6cd5<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a 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Ngay c\u1ea3 c\u00e1c \u00f4ng l\u1edbn nh\u01b0: McDonals, Burger King c\u0169ng kh\u00f4ng th\u00e0nh c\u00f4ng nh\u01b0 mong mu\u1ed1n t\u1ea1i Vi\u1ec7t Nam. V\u1eady \u0111\u00e2u l\u00e0 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":26942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/26929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=26929"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/26929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/26942"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=26929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=26929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=26929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}