{"id":26014,"date":"2025-07-05T00:02:25","date_gmt":"2025-07-04T17:02:25","guid":{"rendered":"https:\/\/dps.media\/bao-cao-xu-huong-tieu-dung-ky-thuat-so-o-viet-nam-quy-1-nam-2023-do-decision-lab-thuc-hien\/"},"modified":"2025-07-05T00:02:47","modified_gmt":"2025-07-04T17:02:47","slug":"%e8%b6%8a%e5%8d%972023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%95%b0%e5%ad%97%e6%8a%80%e6%9c%af%e6%b6%88%e8%b4%b9%e8%b6%8b%e5%8a%bf%e6%8a%a5%e5%91%8a%e7%94%b1decision-lab%e6%89%a7%e8%a1%8c","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%972023%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e6%95%b0%e5%ad%97%e6%8a%80%e6%9c%af%e6%b6%88%e8%b4%b9%e8%b6%8b%e5%8a%bf%e6%8a%a5%e5%91%8a%e7%94%b1decision-lab%e6%89%a7%e8%a1%8c\/","title":{"rendered":"2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8d8a\u5357\u6570\u5b57\u6280\u672f\u6d88\u8d39\u8d8b\u52bf\u62a5\u544a\uff0c\u7531Decision Lab\u6267\u884c"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>The Connected Consumer \u662f\u7531 Decision Lab \u6267\u884c\u7684\u5b63\u5ea6\u62a5\u544a\uff0c\u65e8\u5728\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u6d88\u8d39\u8005\u6570\u5b57\u6d88\u8d39\u884c\u4e3a\u7684\u6700\u65b0\u66f4\u65b0\uff0c\u5e2e\u52a9\u54c1\u724c\u6709\u6548\u5730\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8054\u7cfb\u3002\u62a5\u544a\u4e2d\u7684\u4fe1\u606f\u7531 Decision Lab \u7684\u54a8\u8be2\u4e13\u5bb6\u5206\u6790\uff0c\u91cd\u70b9\u5173\u6ce8\u6d88\u8d39\u8005\u7684\u5728\u7ebf\u4e60\u60ef\uff0c\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u4f7f\u7528\u3001\u5a31\u4e50\uff08\u97f3\u4e50\u3001\u7535\u5f71\u3001\u5728\u7ebf\u89c6\u9891\uff09\u548c\u5728\u7ebf\u8d2d\u7269\u3002<\/p><figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_1.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7041\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_1.jpg\" alt=\"\" class=\"wp-image-7041\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_2.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7039\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_2.jpg\" alt=\"\" class=\"wp-image-7039\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_3.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7040\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_3.jpg\" alt=\"\" class=\"wp-image-7040\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_4.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7042\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_4.jpg\" alt=\"\" class=\"wp-image-7042\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_5.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7043\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_5.jpg\" alt=\"\" class=\"wp-image-7043\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_6.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7036\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_6.jpg\" alt=\"\" class=\"wp-image-7036\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_7.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7037\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_7.jpg\" alt=\"\" class=\"wp-image-7037\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_8.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7045\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_8.jpg\" alt=\"\" class=\"wp-image-7045\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_9.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7038\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_9.jpg\" alt=\"\" class=\"wp-image-7038\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_10.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7044\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_10.jpg\" alt=\"\" class=\"wp-image-7044\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_11.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7047\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_11.jpg\" alt=\"\" class=\"wp-image-7047\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_12.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7046\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_12.jpg\" alt=\"\" class=\"wp-image-7046\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_13.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7048\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_13.jpg\" alt=\"\" class=\"wp-image-7048\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_14.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7050\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_14.jpg\" alt=\"\" class=\"wp-image-7050\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_15.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7049\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_15.jpg\" alt=\"\" class=\"wp-image-7049\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_16.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7051\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_16.jpg\" alt=\"\" class=\"wp-image-7051\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_17.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7053\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_17.jpg\" alt=\"\" class=\"wp-image-7053\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_18.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7052\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_18.jpg\" alt=\"\" class=\"wp-image-7052\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_19.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7055\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_19.jpg\" alt=\"\" class=\"wp-image-7055\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_20.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7054\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_20.jpg\" alt=\"Y\u4e16\u4ee3\u548cZ\u4e16\u4ee3\u6d88\u8d39\u8005\u5bf9Shopee\u7684\u597d\u611f\u5ea6\u4e0b\u964d\uff0c\u4f46\u5bf9TikTok Shop\u7684\u597d\u611f\u5ea6\u4e0a\u5347\u3002\" class=\"wp-image-7054\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">Y\u4e16\u4ee3\u548cZ\u4e16\u4ee3\u6d88\u8d39\u8005\u5bf9Shopee\u7684\u597d\u611f\u5ea6\u4e0b\u964d\uff0c\u4f46\u5bf9TikTok 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href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_23.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7058\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_23.jpg\" alt=\"\" class=\"wp-image-7058\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_24.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7060\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_24.jpg\" alt=\"\" class=\"wp-image-7060\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_25.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7059\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_25.jpg\" alt=\"\" class=\"wp-image-7059\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_26.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7061\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_26.jpg\" alt=\"\" class=\"wp-image-7061\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_27.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7063\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_27.jpg\" alt=\"\" class=\"wp-image-7063\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_28.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7062\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_28.jpg\" alt=\"\" class=\"wp-image-7062\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_29.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7064\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_29.jpg\" alt=\"\" class=\"wp-image-7064\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_30.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7065\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_30.jpg\" alt=\"\" class=\"wp-image-7065\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">Zalo\u4ecd\u7136\u662f\u8d8a\u5357\u7528\u4e8e\u4e0e\u4eb2\u53cb\u8054\u7cfb\u7684\u6700\u5e38\u7528\u5e73\u53f0\uff0c\u5c3d\u7ba1\u4f7f\u7528\u7387\u7565\u6709\u4e0b\u964d\u3002<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_31.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7066\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_31.jpg\" alt=\"\" class=\"wp-image-7066\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_32.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7067\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_32.jpg\" alt=\"\" class=\"wp-image-7067\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_33.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7068\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_33.jpg\" alt=\"\" class=\"wp-image-7068\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_34.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7069\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_34.jpg\" alt=\"\" class=\"wp-image-7069\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_35.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7070\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_35.jpg\" alt=\"\" class=\"wp-image-7070\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_36.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7071\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_36.jpg\" alt=\"\" class=\"wp-image-7071\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_37.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7072\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_37.jpg\" alt=\"\" class=\"wp-image-7072\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_38.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7073\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_38.jpg\" alt=\"\" class=\"wp-image-7073\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_39.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7074\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_39.jpg\" alt=\"\" class=\"wp-image-7074\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_40.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7075\" 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decoding=\"async\" data-id=\"7082\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_47.jpg\" alt=\"\" class=\"wp-image-7082\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_48.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7083\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_48.jpg\" alt=\"\" class=\"wp-image-7083\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_49.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7084\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_49.jpg\" alt=\"\" class=\"wp-image-7084\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_50.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7085\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_50.jpg\" alt=\"\" class=\"wp-image-7085\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_51.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7086\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_51.jpg\" alt=\"\" class=\"wp-image-7086\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n<\/figure><p><\/p><p>TikTok\u5728\u77ed\u89c6\u9891\u9886\u57df\u7684\u4e3b\u5bfc\u5730\u4f4d\u57282023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7ee7\u7eed\u53d7\u5230\u6311\u6218\u3002\u4e0e\u6b64\u540c\u65f6\uff0cReels\u548cShorts\u7684\u4f7f\u7528\u7387\u4e0e\u4e0a\u4e00\u5b63\u5ea6\u76f8\u6bd4\u4fdd\u6301\u76f8\u4f3c\u3002Instagram\u4e5f\u66f4\u591a\u5730\u88ab\u8ba4\u53ef\u4e3a\u77ed\u89c6\u9891\u5e73\u53f0\u3002<\/p><p><br>\u5c3d\u7ba12023\u5e74\u7b2c\u4e00\u5b63\u5ea6TikTok\u7684\u4f7f\u7528\u7387\u7565\u6709\u4e0b\u964d\uff0c\u4f46TikTok Shop\u7684\u4f7f\u7528\u7387\u5927\u5e45\u589e\u957f\u3002\u8fd9\u8868\u660e\u8d8a\u5357\u7684\u8d2d\u7269\u5a31\u4e50(shoppertainment)\u6b63\u5728\u53d1\u5c55\uff0c\u7535\u5b50\u5546\u52a1\u6d3b\u52a8\u5728\u5a31\u4e50\u5e73\u53f0\u4e0a\u8fdb\u884c\u3002<\/p><p><br>Vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c \u1ee9ng d\u1ee5ng g\u1ecdi \u0111\u1ed3 \u0103n v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed t\u1eadp trung v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng h\u00e0ng \u0111\u1ea7u (Grab & MoMo). \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 Shopee, khi ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 s\u1eed d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn \u1edf c\u00e1c danh m\u1ee5c \u0111\u01b0\u1ee3c theo d\u00f5i.<\/p><p>\u6765\u6e90\uff1a <a href=\"https:\/\/www.decisionlab.co\/\" rel=\"nofollow noopener\" target=\"_blank\">decisionlab<\/a><\/p><div class=\"wp-block-file\"><a id=\"wp-block-file--media-c8140a39-0821-4ff0-ac91-562d7e90e816\" href=\"https:\/\/dps.media\/wp-content\/uploads\/2023\/09\/Decision-Lab-The-Connected-Consumer-Q1-2023.pdf\">Decision Lab The Connected Consumer Q1 2023<\/a><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2023\/09\/Decision-Lab-The-Connected-Consumer-Q1-2023.pdf\" class=\"wp-block-file__button wp-element-button\" 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<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u300a\u8fde\u63a5\u7684\u6d88\u8d39\u8005\u300b\u662f\u7531 Decision Lab \u5236\u4f5c\u7684\u5b63\u5ea6\u62a5\u544a\uff0c\u65e8\u5728\u63d0\u4f9b\u5173\u4e8e\u8d8a\u5357\u6d88\u8d39\u8005\u6570\u5b57\u6280\u672f\u6d88\u8d39\u884c\u4e3a\u7684\u6700\u65b0\u66f4\u65b0\uff0c\u5e2e\u52a9\u54c1\u724c\u6709\u6548\u8fde\u63a5\u6d88\u8d39\u8005\u3002\u62a5\u544a\u4e2d\u7684\u4fe1\u606f\u7531\u591a\u4f4d\u4e13\u5bb6\u5206\u6790 [...]<\/p>","protected":false},"author":1,"featured_media":26027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/26014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=26014"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/26014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/26027"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=26014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=26014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=26014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}