{"id":25474,"date":"2025-07-04T23:57:37","date_gmt":"2025-07-04T16:57:37","guid":{"rendered":"https:\/\/dps.media\/nguyen-tac-thiet-ke-banner-dep-ban-khong-the-bo-qua\/"},"modified":"2025-07-04T23:57:40","modified_gmt":"2025-07-04T16:57:40","slug":"%e6%bc%82%e4%ba%ae%e6%a8%aa%e5%b9%85%e8%ae%be%e8%ae%a1%e5%8e%9f%e5%88%99%ef%bc%8c%e4%bd%a0%e7%bb%9d%e4%b8%8d%e8%83%bd%e9%94%99%e8%bf%87","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e6%bc%82%e4%ba%ae%e6%a8%aa%e5%b9%85%e8%ae%be%e8%ae%a1%e5%8e%9f%e5%88%99%ef%bc%8c%e4%bd%a0%e7%bb%9d%e4%b8%8d%e8%83%bd%e9%94%99%e8%bf%87\/","title":{"rendered":"\u4f60\u4e0d\u53ef\u9519\u8fc7\u7684\u7cbe\u7f8e\u6a2a\u5e45\u8bbe\u8ba1\u539f\u5219"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u5728\u5f53\u4eca\u6570\u5b57\u5316\u4e16\u754c\u4e2d\uff0c,<strong>\u6a2a\u5e45\u4e0d\u4ec5\u4ec5\u662f\u9759\u6001\u56fe\u7247<\/strong>. \u5b83\u4eec\u6210\u4e3a\u54c1\u724c\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u6865\u6881\uff0c\u5728\u77ed\u77ed\u51e0\u79d2\u5185\u5438\u5f15\u5173\u6ce8\u3002\u8981\u8bbe\u8ba1\u51fa\u4e00\u4e2a\u7cbe\u7f8e\u7684\u6a2a\u5e45\uff0c, <a href=\"https:\/\/www.fsis.usda.gov\/sites\/default\/files\/media_file\/documents\/FSIS-GD-2024-0002-Vietnamese.pdf\" title=\"FSIS-GD-2024-0002\uff1aFSIS\u4fdd\u7559\u6c34\u5206\u6307\u5357\uff0c2024\u5e744\u6708\u2026\u2026.\" rel=\"nofollow noopener\" target=\"_blank\">\u57fa\u672c\u539f\u5219\u662f\u6bcf\u4e2a\u4ea7\u54c1\u521b\u9020\u5dee\u5f02\u5316\u7684\u57fa\u7840\uff0c\u7edd\u4e0d\u80fd\u5ffd\u89c6\u3002<\/a>.\u6839\u636e\u4e00\u9879\u7814\u7a76\uff0c, <strong>\u4eba\u7c7b\u63a5\u6536\u7684\u4fe1\u606f\u4e2d\u670990%\u662f\u56fe\u50cf<\/strong>, \u5408\u7406\u7684\u89c6\u89c9\u5e03\u5c40\u53ef\u4ee5\u5c06\u4fe1\u606f\u8bb0\u5fc6\u529b\u63d0\u534770%\u3002\u8fd9\u8868\u660e\uff0c\u4e00\u4e2a\u6f02\u4eae\u7684\u6a2a\u5e45\u4e0d\u4ec5\u4ec5\u5173\u4e4e\u7f8e\u89c2\uff0c\u8fd8\u4e0e\u4fe1\u606f\u4f20\u9012\u7684\u6709\u6548\u6027\u76f8\u5173\u3002. <\/p><p><strong>\u6a2a\u5e45\u8bbe\u8ba1\u539f\u5219<\/strong> \u53ef\u80fd\u662f\u5c06\u89c2\u4f17\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u4e00\u4e2a\u597d\u7684\u8bbe\u8ba1\u53ef\u4ee5\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u6fc0\u53d1\u60c5\u611f\uff0c\u5e76\u81ea\u7136\u5730\u5f15\u5bfc\u89c2\u4f17\u7406\u89e3\u4fe1\u606f\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728\u5982\u4eca\u5e7f\u544a\u6cdb\u6ee5\u7684\u73af\u5883\u4e0b\uff0c\u7f3a\u4e4f\u5438\u5f15\u529b\u7684\u6a2a\u5e45\u5f88\u5bb9\u6613\u88ab\u9057\u5fd8\uff0c\u751a\u81f3\u66f4\u7cdf\uff0c\u4f1a\u7ed9\u54c1\u724c\u7559\u4e0b\u4e0d\u826f\u5370\u8c61\u3002.<\/p><p>\u6df1\u5165\u4e86\u89e3\u6a2a\u5e45\u8bbe\u8ba1\u539f\u5219\u4e0d\u4ec5\u80fd\u5e2e\u52a9\u4f60\u521b\u9020\u51fa\u7f8e\u89c2\u7684\u56fe\u50cf\uff0c\u8fd8\u80fd\u63d0\u5347\u5e7f\u544a\u6548\u679c\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u5206\u4eab\u4f60\u4e0d\u53ef\u5ffd\u89c6\u7684\u8bbe\u8ba1\u539f\u5219\uff0c\u5e2e\u52a9\u4f60\u6253\u9020\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6a2a\u5e45\uff0c\u4e3a\u4f60\u7684\u54c1\u724c\u548c\u5f62\u8c61\u5efa\u8bbe\u589e\u6dfb\u5f3a\u5927\u52a8\u529b\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/09-202678d.jpg\" alt=\"\u4f60\u4e0d\u53ef\u5ffd\u89c6\u7684\u6f02\u4eae\u6a2a\u5e45\u8bbe\u8ba1\u539f\u5219\" title=\"\"><\/p><h2 id=\"nguyen-tac-thiet-ke-banner-dep-ban-khong-the-bo-qua\">\u4f60\u4e0d\u53ef\u5ffd\u89c6\u7684\u7cbe\u7f8e\u6a2a\u5e45\u8bbe\u8ba1\u539f\u5219<\/h2><h3>\u6a2a\u5e45\u8bbe\u8ba1\u4e2d\u7f8e\u5b66\u4e0e\u529f\u80fd\u7684\u5e73\u8861<\/h3><p>\u5728DPS\u62e5\u6709\u8d85\u8fc710\u5e74\u7684\u5de5\u4f5c\u7ecf\u9a8c\u540e\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e8%81%94%e7%9b%9f%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u6211\u53d1\u73b0\u5236\u4f5c\u4e00\u4e2a\u6a2a\u5e45\u4e0d\u4ec5\u4ec5\u662f\u5c06\u5404\u79cd\u56fe\u5f62\u5143\u7d20\u62fc\u63a5\u5728\u4e00\u8d77\u3002<\/a>. .\u6839\u636e\u5c3c\u5c14\u68ee\u8bfa\u66fc\u8bbe\u8ba1\u7814\u7a76\u9662\u7684\u7814\u7a76\uff0c\u7528\u6237\u53ea\u97002.6\u79d2\u5c31\u80fd\u51b3\u5b9a\u662f\u5426\u4e0e\u6a2a\u5e45\u4e92\u52a8\u3002\u8fd9\u8981\u6c42\u6211\u4eec\u5fc5\u987b\u9075\u5faa\u4e00\u4e9b\u57fa\u672c\u539f\u5219\uff1a<\/p><ul>\n<li><strong>\u7b80\u6d01\u6027\uff1a<\/strong> \u907f\u514d\u4fe1\u606f\u548c\u56fe\u50cf\u5143\u7d20\u8fc7\u8f7d<\/li>\n<li><strong>\u5bf9\u6bd4\u5ea6\uff1a<\/strong> \u786e\u4fdd\u6587\u5b57\u5728\u80cc\u666f\u4e0a\u6613\u4e8e\u9605\u8bfb<\/li>\n<li><strong>\u4fe1\u606f\u5c42\u7ea7\uff1a<\/strong> \u6309\u4f18\u5148\u987a\u5e8f\u6392\u5217\u5185\u5bb9<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u63a8\u8350\u6bd4\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u7559\u767d<\/td>\n<td>30-40%<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u8981\u5185\u5bb9<\/td>\n<td>50-60%<\/td>\n<\/tr>\n<tr>\n<td>\u53f7\u53ec\u6027\u7528\u8bed\uff08Call-to-action\uff09<\/td>\n<td>10-20%<\/td>\n<\/tr>\n<\/table><h3>\u4e3a\u6570\u5b57\u5e73\u53f0\u4f18\u5316\u6a2a\u5e45<\/h3><p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, m\u1ed9t\u2064 banner c\u1ea7n ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u2062tr\u00ean\u200c nhi\u1ec1u thi\u1ebft b\u1ecb v\u00e0 n\u1ec1n t\u1ea3ng\u2064 kh\u00e1c\u2064 nhau.\u200d Chuy\u00ean \u2062gia\u2064 thi\u1ebft k\u1ebf \u2064David\u2064 Carson \u2063t\u1eebng n\u00f3i: \u201c\u0110\u1eebng nh\u1ea7m l\u1eabn t\u00ednh d\u1ec5 \u200b\u0111\u1ecdc v\u1edbi\u200b kh\u1ea3\u2063 n\u0103ng \u2063giao ti\u1ebfp\u201d.T\u1ea1i DPS, <a href=\"https:\/\/www.fotor.com\/vi\/features\/image-compressor\/\" title=\"\u51cf\u5c11\u56fe\u7247\u5927\u5c0f\uff1a\u5728\u7ebf\u538b\u7f29\u56fe\u7247 | Fotor\" rel=\"nofollow noopener\" target=\"_blank\">\u6211\u4eec\u59cb\u7ec8\u4e13\u6ce8\u4e8e\u4f18\u5316\u6587\u4ef6\u5927\u5c0f\uff0c\u540c\u65f6\u4fdd\u6301\u56fe\u50cf\u8d28\u91cf\u3002<\/a>, \uff0c\u786e\u4fdd\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u5feb\uff0c\u5e76\u5728\u6240\u6709\u8bbe\u5907\u4e0a\u4e3a\u7528\u6237\u63d0\u4f9b\u6d41\u7545\u7684\u4f53\u9a8c\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/c-tieu.jpg\" alt=\"\u6784\u6210\u5438\u5f15\u89c2\u4f17\u6a2a\u5e45\u7684\u57fa\u672c\u8981\u7d20\" title=\"\"><\/p><h2 id=\"cac-yeu-to-co-ban-tao-nen-banner-thu-hut-nguoi-xem\">\u5438\u5f15\u89c2\u4f17\u7684\u6a2a\u5e45\u57fa\u672c\u8981\u7d20<\/h2><h3>\u5e03\u5c40\u4e0e\u8272\u5f69\u7684\u91cd\u8981\u6027<\/h3><p>\u62e5\u6709\u8d85\u8fc715\u5e74\u7684\u8bbe\u8ba1\u884c\u4e1a\u7ecf\u9a8c\uff0c, <a href=\"https:\/\/dps.media\/zh\/2021%e5%b9%b4%e5%bb%89%e4%bb%b7%e8%b0%b7%e6%ad%8c%e5%9c%b0%e5%9b%be%e4%bc%81%e4%b8%9a%e9%aa%8c%e8%af%81%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u6211\u53d1\u73b0\u4e00\u4e2a\u6210\u529f\u7684\u6a2a\u5e45\u59cb\u7ec8\u80fd\u591f\u5728\u89c6\u89c9\u5143\u7d20\u4e4b\u95f4\u4fdd\u6301\u5e73\u8861\uff0c<\/a>. \u3002\u6839\u636e\u65af\u5766\u798f\u8bbe\u8ba1\u5b66\u9662\u7684\u7814\u7a76\uff0c\u7528\u6237\u53ea\u97002.6\u79d2\u5c31\u80fd\u51b3\u5b9a\u662f\u5426\u4e0e\u6a2a\u5e45\u4e92\u52a8\u3002\u56e0\u6b64\uff0c\u79d1\u5b66\u5730\u6392\u5217\u5404\u4e2a\u7ec4\u6210\u90e8\u5206\u81f3\u5173\u91cd\u8981\u3002\u5177\u4f53\u5982\u4e0b\uff1a<\/p><ul>\n<li><strong>\u5e03\u5c40\u6bd4\u4f8b\u6b63\u786e\uff1a<\/strong> \u9075\u5faa\u9ec4\u91d1\u6bd4\u4f8b\u6cd5\u52191.618<\/li>\n<li><strong>\u8272\u5f69\u548c\u8c10\uff1a<\/strong> \u5e94\u752860-30-10\u5bf9\u6bd4\u8272\u5f69\u7406\u8bba<\/li>\n<li><strong>\u7559\u767d\u7a7a\u95f4\uff1a<\/strong> \u4e3a\u767d\u8272\u7a7a\u95f4\u4fdd\u7559\u7ea630%\u7684\u9762\u79ef<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u63a8\u8350\u6bd4\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u4e3b\u56fe\u50cf<\/td>\n<td>40-50%<\/td>\n<\/tr>\n<tr>\n<td>\u6587\u672c\u5185\u5bb9<\/td>\n<td>20-30%<\/td>\n<\/tr>\n<tr>\n<td>\u7559\u767d<\/td>\n<td>30%<\/td>\n<\/tr>\n<\/table><h3>\u5b57\u4f53\u6392\u7248\u4e0e\u53f7\u53ec\u6027\u7528\u8bed\u7684\u529b\u91cf<\/h3><p>M\u1ed9t case study \u0111i\u1ec3n\u2064 h\u00ecnh m\u00e0 t\u00f4i t\u1eebng th\u1ef1c \u200chi\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u th\u1eddi \u2062trang ABC\u2063 cho th\u1ea5y, vi\u1ec7c s\u1eed d\u1ee5ng font ch\u1eef ph\u00f9 h\u1ee3p \u2064k\u1ebft h\u1ee3p\u2063 v\u1edbi CTA r\u00f5 r\u00e0ng c\u00f3\u200d th\u1ec3 \u200dt\u0103ng t\u1ef7 \u2063l\u1ec7\u2062 click-through rate\u200d l\u00ean \u0111\u1ebfn 47%. GS. Sarah \u200djohnson c\u1ee7a\u2064 \u0110\u1ea1i\u2063 h\u1ecdc Marketing London c\u0169ng\u200d kh\u1eb3ng\u200b \u0111\u1ecbnh: \u200b\u201dTypography chi\u1ebfm \u2064\u0111\u1ebfn 80% \u200dhi\u1ec7u qu\u1ea3 th\u1ecb\u2062 gi\u00e1c\u2062 c\u1ee7a\u200b m\u1ed9t banner \u200bqu\u1ea3ng \u2062c\u00e1o.\u201d<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/64x620.jpg\" alt=\"\u4e13\u4e1a\u6a2a\u5e45\u8bbe\u8ba1\u4e2d\u8272\u5f69\u4e0e\u5e03\u5c40\u7684\u642d\u914d\u65b9\u6cd5\" title=\"\"><\/p><h2 id=\"cach-phoi-hop-mau-sac-va-bo-cuc-chuyen-nghiep-trong-thiet-ke-banner\">\u5728\u6a2a\u5e45\u8bbe\u8ba1\u4e2d\u4e13\u4e1a\u642d\u914d\u8272\u5f69\u4e0e\u5e03\u5c40\u7684\u65b9\u6cd5<\/h2><h3>\u6a2a\u5e45\u8bbe\u8ba1\u4e2d\u7684\u57fa\u672c\u914d\u8272\u539f\u7406<\/h3><p>\u6a2a\u5e45\u4e2d\u7684\u8272\u5f69\u642d\u914d\u9700\u9075\u5faa\u5bf9\u6bd4\u4e0e\u548c\u8c10\u539f\u5219\u3002\u6839\u636e\u56fd\u9645\u8bbe\u8ba1\u5b66\u9662\uff08IDI\uff09\u7684\u7814\u7a76\uff0c, <b>80%\u7684\u5ba2\u6237\u4f1a\u6839\u636e\u6700\u521d\u7684\u8272\u5f69\u5370\u8c61\u51b3\u5b9a\u662f\u5426\u70b9\u51fb\u6a2a\u5e45\u3002<\/b>.\u6211\u901a\u5e38\u91c7\u752860-30-10\u914d\u8272\u6cd5\u5219\uff1a60%\u4e3a\u4e3b\u8272\uff0c30%\u4e3a\u8f85\u52a9\u8272\uff0c10%\u4e3a\u5f3a\u8c03\u8272\u3002\u8fd9\u6709\u52a9\u4e8e\u8425\u9020\u89c6\u89c9\u5e73\u8861\uff0c\u5f15\u5bfc\u89c2\u4f17\u5173\u6ce8\u91cd\u8981\u7684\u91cd\u70b9\u3002.<\/p><h3>\u6807\u51c6\u5e03\u5c40\u4e0e\u7a7a\u95f4\u5206\u914d<\/h3><ul>\n<li>\u6309\u4e09\u5206\u6cd5\u5219\uff08Rule of Thirds\uff09\u6392\u5217<\/li>\n<li>\u521b\u5efa\u89c6\u89c9\u7126\u70b9\uff08Focal Point\uff09<\/li>\n<li>\u5408\u7406\u4fdd\u6301\u7559\u767d\uff08White Space\uff09<\/li>\n<li>\u8bbe\u7f6e\u81ea\u7136\u9605\u8bfb\u987a\u5e8f\uff08Reading Flow\uff09<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u63a8\u8350\u6bd4\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u6587\u672c\/\u56fe\u7247<\/td>\n<td>30\/70<\/td>\n<\/tr>\n<tr>\n<td>\u7559\u767d<\/td>\n<td>25-30%<\/td>\n<\/tr>\n<tr>\n<td>Logo\/\u884c\u52a8\u53f7\u53ec<\/td>\n<td>15-20%<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Ft-tay.jpg\" alt=\"\u5e7f\u544a\u6a2a\u5e45\u4e2d\u6587\u5b57\u548c\u56fe\u7247\u7684\u827a\u672f\u8fd0\u7528\" title=\"\"><\/p><h2 id=\"nghe-thuat-su-dung-font-chu-va-hinh-anh-trong-banner-quang-cao\">\u5e7f\u544a\u6a2a\u5e45\u4e2d\u5b57\u4f53\u4e0e\u56fe\u7247\u7684\u8fd0\u7528\u827a\u672f<\/h2><h3>\u9ad8\u6548\u6a2a\u5e45\u6587\u5b57\u8bbe\u8ba1\u89c4\u5219<\/h3><p>\u4f5c\u4e3a\u4e00\u540d\u5728 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"329\">DPS<\/a>, \u6211\u59cb\u7ec8\u6ce8\u91cd\u5b57\u4f53\u7684\u9009\u62e9\u548c\u6392\u5217\uff0c\u4ee5\u5b9e\u73b0\u5e73\u8861\u4e0e\u5438\u5f15\u529b\u3002\u65af\u5766\u798f\u5927\u5b66\u5173\u4e8e\u89c6\u89c9\u5fc3\u7406\u5b66\u7684\u7814\u7a76\u8868\u660e\uff0c\u89c2\u4f17\u53ea\u97002.6\u79d2\u5c31\u80fd\u51b3\u5b9a\u662f\u5426\u7ee7\u7eed\u89c2\u770b\u4e00\u4e2a\u6a2a\u5e45\u3002\u56e0\u6b64\uff0c\u5b57\u4f53\u9700\u8981 <b>\u8fdc\u8ddd\u79bb\u6613\u8bfb<\/b>, <b>\u4e0e\u80cc\u666f\u6709\u660e\u663e\u5bf9\u6bd4<\/b> \u548c <b>\u4e0e\u4fe1\u606f\u5185\u5bb9\u76f8\u7b26\u3002<\/b>. \u6211\u901a\u5e38\u4f18\u5148\u9009\u62e9\u5982Montserrat\u6216Roboto\u7b49\u65e0\u886c\u7ebf\u5b57\u4f53\u7528\u4e8e\u6807\u9898\uff0c\u6b63\u6587\u90e8\u5206\u5219\u642d\u914dOpen Sans\u3002.<\/p><h3>\u9ad8\u6548\u56fe\u7247\u5e03\u5c40\u539f\u5219<\/h3><ul>\n<li>\u5728\u653e\u7f6e\u91cd\u8981\u5143\u7d20\u65f6\u4f7f\u7528\u4e09\u5206\u6cd5\u5219<\/li>\n<li>\u901a\u8fc7\u8272\u5f69\u548c\u5c3a\u5bf8\u5bf9\u6bd4\u7a81\u51fa\u91cd\u70b9<\/li>\n<li>\u786e\u4fdd\u56fe\u7247\u5206\u8fa8\u7387\u9ad8\uff0c\u81f3\u5c11300 DPI<\/li>\n<li>\u4fdd\u6301\u5143\u7d20\u5468\u56f4\u5408\u7406\u7684\u7559\u767d\uff08white space\uff09<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>\u6a2a\u5e45\u7c7b\u578b<\/th>\n<th>\u63a8\u8350\u5b57\u4f53<\/th>\n<th>\u6587\u672c\/\u56fe\u7247\u6bd4\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u5546\u4e1a\u6a2a\u5e45<\/td>\n<td>\u5f3a\u70c8\u7684\u65e0\u886c\u7ebf\u4f53<\/td>\n<td>30\/70<\/td>\n<\/tr>\n<tr>\n<td>\u6d3b\u52a8\u6a2a\u5e45<\/td>\n<td>\u521b\u610f\u624b\u5199\u4f53<\/td>\n<td>40\/60<\/td>\n<\/tr>\n<tr>\n<td>\u4fe1\u606f\u6a2a\u5e45<\/td>\n<td>\u4f18\u96c5\u7684\u886c\u7ebf\u5b57\u4f53<\/td>\n<td>50\/50<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/scaled-1.jpg\" alt=\"\u6a2a\u5e45\u8bbe\u8ba1\u4e2d\u5e38\u89c1\u9700\u907f\u514d\u7684\u9519\u8bef\" title=\"\"><\/p><h2 id=\"nhung-loi-thuong-gap-can-tranh-khi-thiet-ke-banner\">\u6a2a\u5e45\u8bbe\u8ba1\u4e2d\u5e38\u89c1\u9700\u907f\u514d\u7684\u9519\u8bef<\/h2><h3>\u6a2a\u5e45\u8bbe\u8ba1\u4e2d\u9700\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef<\/h3><p>\u5728DPS\u591a\u5e74\u7684\u8bbe\u8ba1\u7ecf\u9a8c\u4e2d\uff0c\u6211\u53d1\u73b0\u8bbe\u8ba1\u5e08\u4eec\u5e38\u5e38\u4f1a\u72af\u4e00\u4e9b\u57fa\u672c\u9519\u8bef\u3002. <b>\u4f7f\u7528\u8fc7\u591a\u5b57\u4f53<\/b> \u662f\u6700\u5e38\u89c1\u7684\u9519\u8bef\uff0c\u4f1a\u964d\u4f4e\u6a2a\u5e45\u7684\u4e13\u4e1a\u6027\u3002\u6839\u636eNielsen Norman Group\u7684\u7814\u7a76\uff0c\u6a2a\u5e45\u6700\u591a\u53ea\u5e94\u4f7f\u75282-3\u79cd\u5b57\u4f53\uff0c\u4ee5\u786e\u4fdd\u4e00\u81f4\u6027\u548c\u6613\u8bfb\u6027\u3002\u53e6\u4e00\u4e2a\u95ee\u9898\u662f <b>\u5e03\u5c40\u6df7\u4e71<\/b>, ,\u5728\u6709\u9650\u7684\u7a7a\u95f4\u5185\u653e\u5165\u8fc7\u591a\u4fe1\u606f\u3002.<\/p><ul>\n<li>\u6ee5\u7528\u7279\u6548\u548c\u590d\u6742\u7684\u6e10\u53d8\u8272<\/li>\n<li>\u6ca1\u6709\u7559\u51fa\u8db3\u591f\u7684\u7a7a\u767d\uff08white space\uff09<\/li>\n<li>\u4f7f\u7528\u4f4e\u8d28\u91cf\u56fe\u7247<\/li>\n<li>\u7f3a\u4e4f\u4e0e\u54c1\u724c\u7684\u4e00\u81f4\u6027<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>\u9519\u8bef<\/th>\n<th>\u5f71\u54cd<\/th>\n<th>\u89e3\u51b3\u65b9\u6848<\/th>\n<\/tr>\n<tr>\n<td>\u5b57\u4f53\u8fc7\u591a<\/td>\n<td>\u96be\u4ee5\u9605\u8bfb\uff0c\u7f3a\u4e4f\u4e13\u4e1a\u6027<\/td>\n<td>\u9650\u5236\u4e3a2-3\u79cd\u5b57\u4f53<\/td>\n<\/tr>\n<tr>\n<td>\u5e03\u5c40\u6df7\u4e71<\/td>\n<td>\u4fe1\u606f\u4e0d\u6e05\u6670<\/td>\n<td>\u5e94\u7528\u6781\u7b80\u4e3b\u4e49\u539f\u5219<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/rsnack.jpg\" alt=\"\u4e13\u4e1a\u6a2a\u5e45\u8bbe\u8ba1\u7684\u5b9e\u7528\u5de5\u5177\u4e0e\u8f6f\u4ef6\" title=\"\"><\/p><h2 id=\"cong-cu-va-phan-mem-huu-ich-cho-thiet-ke-banner-chuyen-nghiep\">\u4e13\u4e1a\u6a2a\u5e45\u8bbe\u8ba1\u7684\u5b9e\u7528\u5de5\u5177\u4e0e\u8f6f\u4ef6<\/h2><h3>\u4e13\u4e1a\u6a2a\u5e45\u8bbe\u8ba1\u5de5\u5177<\/h3><p>\u4f5c\u4e3a\u4e00\u540d\u5728DPS\u62e5\u67098\u5e74\u4ee5\u4e0a\u7ecf\u9a8c\u7684\u8bbe\u8ba1\u5e08\uff0c\u6211\u7ecf\u5e38\u4f7f\u7528\u5e76\u9ad8\u5ea6\u8bc4\u4ef7Adobe Creative Suite\u5de5\u5177\u5305\uff0c\u5c24\u5176\u662f <b>Adobe Photoshop<\/b> \u548c <b>Adobe Illustrator<\/b>. \u6839\u636eNielsen Norman Group 2023\u5e74\u7684\u8c03\u67e5\uff0c\u8fd9\u4e24\u6b3e\u8f6f\u4ef6\u4f9d\u7136\u53d7\u523078%\u7684\u4e13\u4e1a\u8bbe\u8ba1\u5e08\u4fe1\u8d56\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u5c0f\u578b\u9879\u76ee\u6216\u9700\u8981\u5feb\u901f\u8bbe\u8ba1\u65f6\uff0c\u6211\u901a\u5e38\u5efa\u8bae\u5ba2\u6237\u4f7f\u7528\u5982Canva\u6216Figma\u7b49\u514d\u8d39\u5728\u7ebf\u5e73\u53f0\u3002.<\/p><ul>\n<li><b>Adobe Photoshop\uff1a<\/b> \u2063\u7f16\u8f91\u7167\u7247\uff0c\u2063\u521b\u5efa\u7279\u6b8a\u6548\u679c<\/li>\n<li><b>Adobe \u2062Illustrator\uff1a<\/b> \u8bbe\u8ba1\u2062\u77e2\u91cf\u56fe\u3001Logo\u548c\u5404\u7c7b\u56fe\u5f62\u5143\u7d20<\/li>\n<li><b>Canva\uff1a<\/b> \u2063 \u4f7f\u7528\u73b0\u6210\u6a21\u677f\u5feb\u901f\u8bbe\u8ba1<\/li>\n<li><b>Figma\uff1a<\/b> \u2064UI\/UX\u200c\u8bbe\u8ba1\u548c\u2064\u539f\u578b\u5236\u4f5c<\/li>\n<li><b>Sketch\uff1a<\/b> \u4e13\u4e3aMac OS\u8bbe\u8ba1<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>\u5de5\u5177<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u6613\u7528\uff0c\u65e0\u9700\u5b89\u88c5\uff0c\u96c6\u6210\u793e\u4ea4\u7f51\u7edc<\/th>\n<\/tr>\n<tr>\n<td>Adobe\u5957\u4ef6<\/td>\n<td>\u4e13\u4e1a\uff0c\u591a\u529f\u80fd<\/td>\n<td>\u4e13\u4e1a\u8bbe\u8ba1\u5e08<\/td>\n<\/tr>\n<tr>\n<td>Canva\/Figma<\/td>\n<td>\u6613\u4e8e\u4f7f\u7528\uff0c\u6a21\u677f\u4e30\u5bcc<\/td>\n<td>\u521d\u5b66\u8005<\/td>\n<\/tr>\n<\/table><h2 id=\"outro\">DPS\u60f3\u8981\u4f20\u8fbe\u7684\u5185\u5bb9<\/h2><p>\u901a\u8fc7\u4ee5\u4e0a\u57fa\u672c\u7684\u6a2a\u5e45\u8bbe\u8ba1\u539f\u5219\uff0c\u2062\u4f60\u5df2\u7ecf\u53ef\u4ee5\u5f00\u59cb\u521b\u4f5c\u5c5e\u4e8e\u81ea\u5df1\u7684\u2062\u4f5c\u54c1\u4e86\u3002\u8bf7\u8bb0\u4f4f\uff0c\u8bbe\u8ba1\u4e00\u4e2a\u6f02\u4eae\u7684\u6a2a\u5e45\u2064\u4e0d\u4ec5\u4ec5\u662f\u9075\u5faa\u89c4\u5219\uff0c\u2062\u8fd8\u9700\u8981\u6709\u81ea\u5df1\u7684\u521b\u610f\u548c\u72ec\u7279\u6027\u3002.<\/p><p>\u4e0d\u8981\u5bb3\u6015\u5c1d\u8bd5\u548c\u2063\u7ed3\u5408\u4e0d\u540c\u7684\u5143\u7d20\u2063\u6765\u5bfb\u627e\u9002\u5408\u4f60\u54c1\u724c\u7684\u8bbe\u8ba1\u98ce\u683c\u3002\u521a\u5f00\u59cb\u53ef\u80fd\u4f1a\u9047\u5230\u4e00\u4e9b\u56f0\u96be\uff0c\u200b\u4f46\u53ea\u8981\u575a\u6301\u548c\u200b\u7ecf\u5e38\u7ec3\u4e60\uff0c\u2062\u4f60\u7684\u6280\u80fd\u4f1a\u9010\u6e10\u63d0\u5347\u3002\u5982\u679c\u60f3\u6df1\u5165\u5b66\u4e60\uff0c\u53ef\u4ee5\u53c2\u8003\u66f4\u591a\u5728\u7ebf\u5e73\u9762\u8bbe\u8ba1\u8bfe\u7a0b\uff0c\u5173\u6ce8\u2062\u77e5\u540d\u8bbe\u8ba1\u5e08\u5728\u2062\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u52a8\u6001\uff0c\u200d\u6216\u52a0\u5165\u2063\u8bbe\u8ba1\u793e\u533a\u4ea4\u6d41\u7ecf\u9a8c\u3002.<\/p><p>\u4f60\u66fe\u7ecf\u5e94\u7528\u8fc7\u54ea\u4e9b\u6a2a\u5e45\u8bbe\u8ba1\u539f\u5219\uff1f\u6b22\u8fce\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u5206\u4eab\u4f60\u7684\u7ecf\u9a8c\u548c\u4f5c\u54c1\u3002\u8ba9\u6211\u4eec\u4e00\u8d77\u5b66\u4e60\u548c\u6210\u957f\uff01<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/chatall-%e8%bf%9e%e6%8e%a5%e5%a4%9a%e6%9c%ba%e5%99%a8%e4%ba%ba%e4%bb%a5%e8%8e%b7%e5%be%97%e6%9c%80%e4%bd%b3%e4%bd%93%e9%aa%8c\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">ChatALL \u2013 \u591a\u673a\u5668\u4eba\u8fde\u63a5\uff0c\u4f18\u5316\u4f53\u9a8c\uff01<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/zalo-oa%e8%b4%a6%e5%8f%b7%e8%a2%ab%e9%94%81%e5%ae%9a%e5%8e%9f%e5%9b%a0%e5%8f%8a%e8%a7%a3%e5%86%b3%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Zalo\u5b98\u65b9\u8d26\u53f7\u88ab\u5c01\u2014\u2014\u539f\u56e0\u53ca\u89e3\u51b3\u65b9\u6cd5<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a 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