{"id":25268,"date":"2025-07-04T23:56:10","date_gmt":"2025-07-04T16:56:10","guid":{"rendered":"https:\/\/dps.media\/ho-so-nang-luc-cong-ty-thiet-ke-quang-cao-xay-dung-thuong-hieu-ben-vung\/"},"modified":"2025-07-04T23:56:13","modified_gmt":"2025-07-04T16:56:13","slug":"%e5%85%ac%e5%8f%b8%e8%ae%be%e8%ae%a1%e5%b9%bf%e5%91%8a%e6%89%93%e9%80%a0%e7%a8%b3%e5%9b%ba%e5%93%81%e7%89%8c%e7%9a%84%e8%83%bd%e5%8a%9b%e6%a1%a3%e6%a1%88","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%85%ac%e5%8f%b8%e8%ae%be%e8%ae%a1%e5%b9%bf%e5%91%8a%e6%89%93%e9%80%a0%e7%a8%b3%e5%9b%ba%e5%93%81%e7%89%8c%e7%9a%84%e8%83%bd%e5%8a%9b%e6%a1%a3%e6%a1%88\/","title":{"rendered":"\u5e7f\u544a\u8bbe\u8ba1\u516c\u53f8\u80fd\u529b\u7b80\u4ecb\u2014\u2014\u6253\u9020\u53ef\u6301\u7eed\u54c1\u724c"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>\u6253\u9020\u4e00\u4efd\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u80fd\u529b\u6863\u6848\uff0c\u662f\u5e7f\u544a\u8bbe\u8ba1\u516c\u53f8\u5728\u52a8\u8361\u5e02\u573a\u4e2d\u786e\u7acb\u5730\u4f4d\u3001\u5efa\u7acb\u53ef\u6301\u7eed\u54c1\u724c\u7684\u7b2c\u4e00\u6b65\u3002. <strong>\u5728\u4fe1\u4efb\u4e0b\u964d\u4e0e\u6fc0\u70c8\u7ade\u4e89\u7684\u65f6\u4ee3\uff0c\u5ba2\u6237\u4e0d\u4ec5\u4ec5\u6839\u636e\u58f0\u8a89\u9009\u62e9\u5408\u4f5c\u4f19\u4f34\u2014\u2014\u66f4\u770b\u91cd\u4f01\u4e1a\u5982\u4f55\u8bb2\u8ff0\u81ea\u5df1\u7684\u6545\u4e8b\u3002.<\/strong><\/p><p>\u6211\u662fHi\u1ec3n\u2014\u2014\u59cb\u7ec8\u76f8\u4fe1\uff0c, <strong>\u4e00\u4e2a\u5f3a\u5927\u7684\u54c1\u724c\u4e0d\u4ec5\u4ec5\u6e90\u81ea\u4f18\u8d28\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u66f4\u8981\u4ece\u6218\u7565\u6027\u3001\u771f\u5b9e\u5730\u5c55\u793a\u80fd\u529b\u5f00\u59cb\u3002.<\/strong> \u2062 H\u1ed3\u200d s\u01a1 \u2063n\u0103ng l\u1ef1c l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3: n\u00f3\u200b cho th\u1ea5y c\u00f4ng ty b\u1ea1n c\u00f3 t\u1ea7m \u2063nh\u00ecn, s\u1ef1 chuy\u00ean nghi\u1ec7p\u200c v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 cho \u0111\u1ed1i t\u00e1c. Theo m\u1ed9t b\u00e1o\u2062 c\u00e1o t\u1eeb Nielsen, 59% doanh nghi\u1ec7p l\u1ef1a \u2062ch\u1ecdn \u0111\u1ed1i t\u00e1c th\u00f4ng qua t\u00e0i li\u1ec7u n\u0103ng l\u1ef1c tr\u1ef1c quan \u200bv\u00e0\u2064 c\u00f3 chi\u1ec1u\u2062 s\u00e2u \u2013 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u201cxem \u2063n\u0103ng l\u1ef1c\u201d, m\u00e0 \u0111\u1ec3 \u201chi\u1ec3u v\u0103n h\u00f3a v\u00e0 t\u01b0 duy\u201d.<\/p><p>\u6211\u4eb2\u773c\u89c1\u8bc1\u8fc7\u8bb8\u591a\u5c0f\u578b\u521b\u610f\u4f01\u4e1a\u2014\u2014\u5373\u4f7f\u624d\u534e\u51fa\u4f17\u2014\u2014\u4f46\u56e0\u7f3a\u4e4f\u4e13\u4e1a\u7684\u80fd\u529b\u6863\u6848\u800c\u5728\u5927\u578b\u9879\u76ee\u62db\u6807\u4e2d\u88ab\u5ffd\u89c6\u3002. <strong>\u4e00\u4efd\u6863\u6848\u7684\u771f\u6b63\u4ef7\u503c\u4e0d\u5728\u4e8e\u7bc7\u5e45\uff0c\u800c\u5728\u4e8e\u6218\u7565\u6027\uff1a\u5982\u4f55\u51c6\u786e\u4f20\u8fbe\u54c1\u724c\u7cbe\u795e\uff0c\u805a\u7126\u5ba2\u6237\u5173\u5fc3\u7684\u95ee\u9898<\/strong>,\uff0c\u5e76\u5c55\u73b0\u89e3\u51b3\u73b0\u4ee3\u8425\u9500\u6218\u7565\u74f6\u9888\u7684\u80fd\u529b\u3002.<\/p><p>\u8fd9\u4e2a\u8bdd\u9898\u4e0d\u4ec5\u91cd\u8981\u2014\u2014\u800c\u4e14\u8feb\u5207\u3002. <strong>\u5728AI\u6b63\u5728\u6539\u53d8\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u4e92\u52a8\u65b9\u5f0f\u7684\u80cc\u666f\u4e0b<\/strong>, \uff0c\u5e7f\u544a\u8bbe\u8ba1\u516c\u53f8\u88ab\u8feb\u91cd\u65b0\u5b9a\u4e49\u81ea\u8eab\u89d2\u8272\u3002\u800c\u8fd9\u4e00\u5207\uff0c\u9996\u5148\u8981\u4ece\u91cd\u65b0\u5ba1\u89c6\u80fd\u529b\u6863\u6848\u5f00\u59cb\uff1a\u5b83\u4e0d\u4ec5\u8981\u8bb2\u8ff0\u201c\u4f60\u662f\u8c01\u201d\uff0c\u66f4\u8981\u8bf4\u660e\u201c\u4f60\u4e3a\u4f55\u91cd\u8981\u201d\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/nan-113726.jpg\" alt=\"\u5e7f\u544a\u8bbe\u8ba1\u884c\u4e1a\u80fd\u529b\u6982\u8ff0\" title=\"\"><\/p><h2 id=\"tong-quan-ve-ho-so-nang-luc-trong-nganh-thiet-ke-quang-cao\">\u5e7f\u544a\u8bbe\u8ba1\u884c\u4e1a\u80fd\u529b\u6863\u6848\u6982\u8ff0<\/h2><h3>\u5b9a\u4f4d\u4ef7\u503c\u5e76\u4ece\u7b2c\u4e00\u773c\u5c31\u7559\u4e0b\u6df1\u523b\u5370\u8c61<\/h3><p>\u4e00\u4e2a <strong>\u5e7f\u544a\u8bbe\u8ba1\u884c\u4e1a\u7684\u80fd\u529b\u6863\u6848<\/strong> \u4e0d\u4ec5\u4ec5\u662f\u670d\u52a1\u4ecb\u7ecd\u8d44\u6599\u2014\u2014\u5b83\u662f\u54c1\u724c\u786e\u7acb\u5730\u4f4d\u3001\u5c55\u73b0\u521b\u610f\u7cbe\u795e\u7684\u65b9\u5f0f\u3002\u4ece\u8bbe\u8ba1\u89d2\u5ea6\u6765\u770b\uff0c\u6211\u5e38\u628a\u5b83\u6bd4\u4f5c\u516c\u53f8\u7684\u201c\u89c6\u89c9\u8eab\u4efd\u8bc1\u201d\uff1a\u8db3\u591f\u5f3a\u5927\u8ba9\u5ba2\u6237\u8bb0\u4f4f\uff0c\u8db3\u591f\u7cbe\u81f4\u4ee5\u5efa\u7acb\u4fe1\u4efb\u3002.<\/p><p>\u4e8b\u5b9e\u4e0a\uff0c\u6839\u636eJean-No\u00ebl Kapferer\u7684\u201c\u54c1\u724c\u8bc6\u522b\u68f1\u955c\u201d\u6a21\u578b\uff0c\u80fd\u529b\u6863\u6848\u662f\u901a\u8fc7\u5404\u8981\u7d20\u5851\u9020\u54c1\u724c\u5f62\u8c61\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206 <em>\u89c6\u89c9\u4f20\u64ad<\/em>. \u5728\u5e7f\u544a\u884c\u4e1a\u4e2d\uff0c\u89c6\u89c9\u60c5\u611f\u51b3\u5b9a\u4e8660%\u7684\u7b2c\u4e00\u5370\u8c61\uff0cprofile\u4e2d\u8272\u5f69\u3001\u5e03\u5c40\u548c\u5b57\u4f53\u7684\u4e00\u81f4\u6027\u662f\u751f\u6b7b\u6538\u5173\u7684\u56e0\u7d20\u3002.<\/p><h3>\u4e13\u4e1a\u80fd\u529b\u6863\u6848\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206<\/h3><ul>\n<li><strong>\u54c1\u724c\u4ecb\u7ecd\uff1a<\/strong> \u901a\u8fc7\u5bcc\u6709\u521b\u610f\u7684\u53d9\u8ff0\u57fa\u8c03\u5c55\u73b0\u54c1\u724c\u7684\u5386\u53f2\u3001\u4f7f\u547d\u4e0e\u6838\u5fc3\u4ef7\u503c\u3002.<\/li>\n<li><strong>\u56e2\u961f\u8096\u50cf\uff1a<\/strong> \u8bbe\u8ba1\u5982\u540c\u8bb2\u6545\u4e8b\u2014\u2014\u8ba9\u5ba2\u6237\u4e86\u89e3\u662f\u8c01\u5728\u63a8\u52a8\u8fd9\u4e9b\u9879\u76ee\u3002.<\/li>\n<li><strong>\u5178\u578b\u9879\u76ee\u6848\u4f8b\uff08Case Study\uff09\uff1a<\/strong> \u4e0e\u5176\u7f57\u5217\uff0c\u4e0d\u5982\u8bb2\u6210\u6545\u4e8b\u2014\u2014\u5b9e\u9645\u6848\u4f8b\u6709\u52a9\u4e8e\u66f4\u6709\u8bf4\u670d\u529b\u5730\u4f20\u8fbe\u80fd\u529b\u3002.<\/li>\n<li><strong>\u521b\u610f\u6d41\u7a0b\uff1a<\/strong> \u8ba9\u8bbe\u8ba1\u6d41\u7a0b\u900f\u660e\u5316\u662f\u5efa\u7acb\u4fe1\u4efb\u548c\u4fc3\u8fdb\u5bf9\u8bdd\u7684\u65b9\u5f0f\u3002.<\/li>\n<\/ul><h3>\u5173\u4e8e\u4e00\u4e2a\u6210\u529f\u5b9e\u9645\u6848\u4f8b\u7684\u7b80\u8981\u63cf\u8ff0\u8868<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u9879\u76ee<\/th>\n<th>\u5ba2\u6237<\/th>\n<th>\u6311\u6218<\/th>\n<th>\u8bbe\u8ba1\u89e3\u51b3\u65b9\u6848<\/th>\n<th>\u53d6\u5f97\u7684\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ocha\u5976\u8336\u54c1\u724c\u91cd\u5851<\/td>\n<td>Ocha\u8d8a\u5357<\/td>\n<td>\u5168\u6e20\u9053\u8bc6\u522b\u7f3a\u4e4f\u7edf\u4e00\u6027<\/td>\n<td>\u8bbe\u8ba1\u7edf\u4e00\u7684\u8272\u5f69\u7cfb\u7edf\u3001\u65b0logo\u53ca\u4e00\u5957\u540c\u6b65POSM\u7269\u6599<\/td>\n<td>\u54c1\u724c\u8bc6\u522b\u5ea6\u57283\u4e2a\u6708\u5185\u63d0\u5347\u4e8640%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u4e0a\u8ff0\u6848\u4f8b\u8bc1\u660e\u4e86\u80fd\u529b\u6863\u6848\u5728\u6b63\u786e\u5c55\u793a\u65f6\u7684\u529b\u91cf\uff1a\u4e0d\u4ec5\u4ec5\u662f\u201c\u4e3a\u4e86\u597d\u770b\u201d\u2014\u2014\u800c\u662f\u4e3a\u4e86\u521b\u9020 <strong>\u6218\u7565\u5f71\u54cd<\/strong>.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/can-co.jpg\" alt=\"\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u5728\u4f01\u4e1a\u5f62\u8c61\u5efa\u8bbe\u4e2d\u7684\u91cd\u8981\u6027\" title=\"\"><\/p><h2 id=\"tam-quan-trong-cua-bo-nhan-dien-thuong-hieu-trong-xay-dung-hinh-anh-doanh-nghiep\">\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u5728\u4f01\u4e1a\u5f62\u8c61\u5efa\u8bbe\u4e2d\u7684\u91cd\u8981\u6027<\/h2><h3>\u6253\u9020\u54c1\u724c\u8bc6\u522b\u662f\u5bf9\u5e02\u573a\u4fe1\u4efb\u7684\u957f\u671f\u6295\u8d44<\/h3><p>\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u4e0d\u4ec5\u4ec5\u662f\u4e00\u5957\u8bbe\u8ba1\u7cfb\u7edf\uff0c\u66f4\u662f\u4f01\u4e1a\u5f62\u8c61\u5ba3\u8a00\u3002\u5f53\u5ba2\u6237\u770b\u5230logo\u3001\u62db\u724c\u6216\u4ea7\u54c1\u5305\u88c5\u65f6\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u4ec5\u5173\u6ce8\u5916\u89c2\u2014\u2014\u4ed6\u4eec\u611f\u53d7\u5230\u54c1\u724c\u7684\u4e2a\u6027\u3001\u54c1\u8d28\u548c\u4e13\u4e1a\u6027\u3002\u6b63\u5982Kevin Lane Keller\u6559\u6388\u5728\u5176\u8457\u4f5c\u4e2d\u5f3a\u8c03\u7684\u90a3\u6837 <em>\u6218\u7565\u54c1\u724c\u7ba1\u7406<\/em>, \uff0c\u4e00\u4e2a\u5f3a\u5927\u7684\u8bc6\u522b\u7cfb\u7edf\uff0c\u6709\u52a9\u4e8e\u201c\u5c06\u54c1\u724c\u5f62\u8c61\u957f\u671f\u7262\u7262\u5730\u7559\u5728\u5ba2\u6237\u5fc3\u4e2d\uff0c\u80dc\u8fc7\u4efb\u4f55\u5355\u4e00\u5e7f\u544a\u6d3b\u52a8\u201d\u3002.<\/p><p>Trong qu\u00e1 tr\u00ecnh t\u00f4i t\u1eebng tham gia x\u00e2y d\u1ef1ng l\u1ea1i nh\u1eadn di\u1ec7n cho m\u1ed9t doanh nghi\u1ec7p \u200cng\u00e0nh F&B\u200b t\u1ea1i TP.HCM, ch\u1ec9 trong v\u00f2ng 6 th\u00e1ng sau khi tri\u1ec3n khai l\u1ea1i to\u00e0n b\u1ed9 b\u1ed9\u2062 nh\u1eadn di\u1ec7n (g\u1ed3m logo, m\u00e0u \u2064ch\u1ee7 \u0111\u1ea1o, typography, bao b\u00ec, POSM), doanh thu qu\u00fd 3 c\u1ee7a \u2064h\u1ecd \u0111\u00e3 t\u0103ng \u206334% so v\u1edbi c\u00f9ng k\u1ef3, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n franchise \u200ct\u0103ng g\u1ea5p \u0111\u00f4i. \u0110\u00f3 l\u00e0 minh ch\u1ee9ng cho vi\u1ec7c \u0111\u1ea7u t\u01b0 \u2063nh\u1eadn\u200c di\u1ec7n kh\u00f4ng t\u1ea1o ra gi\u00e1 \u2062tr\u1ecb t\u1ee9c th\u00ec, nh\u01b0ng l\u1ea1i b\u1ec1n\u2062 v\u1eefng\u200d v\u00e0 \u0111\u1ed9t\u2062 ph\u00e1 khi \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c h\u00f3a h\u1ee3p l\u00fd.<\/p><h3>\u54c1\u724c\u8bc6\u522b\u5728\u6bcf\u4e00\u4e2a\u63a5\u89e6\u70b9\u5b9e\u73b0\u7edf\u4e00\u6027<\/h3><p>\u54c1\u724c\u4e00\u81f4\u6027\u2014\u2014\u4ece\u540d\u7247\u3001\u516c\u53f8\u7b80\u4ecb\u5230\u7f51\u7ad9\u754c\u9762\u6216\u793e\u4ea4\u5e73\u53f0\u2014\u2014\u662f\u4fdd\u6301\u4e13\u4e1a\u5f62\u8c61\u548c\u6613\u4e8e\u8bc6\u522b\u7684\u5148\u51b3\u6761\u4ef6\u3002\u6839\u636e Lucidpress\uff082023 \u5e74\uff09\u7684\u7814\u7a76\uff0c\u4fdd\u6301\u54c1\u724c\u8bc6\u522b\u4e00\u81f4\u6027\u7684\u516c\u53f8\u5e73\u5747\u53ef\u5c06\u6536\u5165\u63d0\u9ad8\u591a\u8fbe 23%\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u5bf9\u5e7f\u544a\u670d\u52a1\u7684\u5f71\u54cd<\/th>\n<th>\u5b9e\u9645\u6548\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5f3a\u529b\u6807\u5fd7<\/strong><\/td>\n<td>\u63d0\u5347\u54c1\u724c\u8bb0\u5fc6\u5ea6<\/td>\n<td>+65% 3\u6b21\u5c55\u793a\u540e\u7684\u77e5\u6653\u7387<\/td>\n<\/tr>\n<tr>\n<td><strong>\u540c\u6b65\u989c\u8272<\/strong><\/td>\n<td>\u8f7b\u677e\u5b9e\u73b0\u89c6\u89c9\u8bc6\u522b<\/td>\n<td>+80% \u521d\u5370\u8c61\u57fa\u4e8e\u989c\u8272<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7edf\u4e00\u4f20\u5a92\u51fa\u7248\u7269<\/strong><\/td>\n<td>\u63d0\u5347\u53ef\u9760\u6027\u548c\u4e13\u4e1a\u6027<\/td>\n<td>+27% \u6210\u529f\u7684 B2B \u5408\u4f5c\u673a\u4f1a<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u7684\u8bbe\u8ba1\u4e0d\u4ec5\u4ec5\u5173\u4e4e\u7f8e\u5b66\u3002\u5b83\u662f\u4e00\u4e2a\u89c6\u89c9\u751f\u6001\u7cfb\u7edf\uff0c\u9700\u8981\u6df1\u5165\u7814\u7a76\u54c1\u724c\u5b9a\u4f4d\u3001\u7528\u6237\u884c\u4e3a\u548c\u884c\u4e1a\u7279\u6027\u3002\u4e00\u4e2a\u4f18\u79c0\u7684\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u6b63\u662f\u6240\u6709\u6210\u529f\u4f20\u64ad\u6d3b\u52a8\u575a\u5b9e\u7684\u8d77\u70b9\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/827794.jpg\" alt=\"\u4e3a\u6bcf\u4f4d\u5ba2\u6237\u91cf\u8eab\u5b9a\u5236\u7684\u521b\u610f\u8bbe\u8ba1\u7b56\u7565\" title=\"\"><\/p><h2 id=\"chien-luoc-thiet-ke-sang-tao-va-ca-nhan-hoa-cho-tung-khach-hang\">\u4e3a\u6bcf\u4f4d\u5ba2\u6237\u91cf\u8eab\u5b9a\u5236\u7684\u521b\u610f\u8bbe\u8ba1\u7b56\u7565<\/h2><h3>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8bbe\u8ba1\u2014\u2014\u4ece\u54c1\u724c\u672c\u8d28\u51fa\u53d1\u5b9e\u73b0\u4e2a\u6027\u5316<\/h3><p>\u5728\u5404\u9879\u76ee\u4e2d\u7684\u6838\u5fc3\u54f2\u5b66\u4e4b\u4e00 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"410\">DPS<\/a> \u662f\u2063 <strong>\u8bbe\u8ba1\u4e0d\u662f\u4e3a\u5927\u4f17\u800c\u662f\u4e3a\u67d0\u4e2a\u201c\u7279\u5b9a\u7684\u4eba\u201d\u800c\u505a\u7684<\/strong>.\u8fd9\u610f\u5473\u7740\u6211\u4eec\u4ece\u6df1\u5165\u6316\u6398\u6bcf\u4e2a\u54c1\u724c\u7684\u6545\u4e8b\u3001\u613f\u666f\u548c\u72ec\u7279\u4e2a\u6027\u5f00\u59cb\u2014\u2014\u56e0\u4e3a <strong>\u6bcf\u4f4d\u5ba2\u6237\u90fd\u662f\u4e00\u4e2a\u201c\u72ec\u7acb\u7684\u94f6\u6cb3\u7cfb\u201d\uff0c\u9700\u8981\u4e00\u4e2a\u5408\u9002\u7684\u8bbe\u8ba1\u53c2\u8003\u7cfb<\/strong>.<\/p><p>\u4e00\u4e2a\u5b9e\u9645\u6848\u4f8b\u662f\u4e3a\u7eaf\u7d20\u5316\u5986\u54c1\u54c1\u724c\u7684\u91cd\u65b0\u5b9a\u4f4d\u7b56\u7565 <strong>herbliss<\/strong>.\u2063 \u5ba2\u6237\u5e0c\u671b\u4e0d\u4ec5\u4ec5\u662f\u91cd\u5851\u200dlogo\uff0c\u800c\u662f\u4e0eZ\u4e16\u4ee3\u5efa\u7acb\u60c5\u611f\u548c\u4fe1\u4efb\u3002\u6211\u4eec\u6ca1\u6709\u9009\u62e9\u6d41\u884c\u7684\u6709\u673a\u98ce\u683c\uff0c\u800c\u662f\u521b\u9020\u4e86\u4e00\u4e2a\u8bc6\u522b\u7cfb\u7edf\uff0c\u7075\u611f\u6765\u81ea\u2026\u2026\u8349\u672c\u5728\u663e\u5fae\u955c\u4e0b\u7684\u6d41\u52a8\u5f71\u50cf\u2014\u2014\u6781\u7b80\u5374\u7cbe\u81f4\uff0c\u4f20\u9012\u201c\u4ece\u6839\u6e90\u7406\u89e3\u201d\u7684\u4fe1\u606f\u3002\u7ed3\u5408\u98d8\u9038\u7684\u5b57\u4f53\u2014\u2014\u4e00\u70b9\u70b9\u6e29\u548c\u7684\u7a81\u7834\uff0c\u5951\u5408\u81ea\u7531\u4e14\u5185\u5411\u7684\u5ba2\u6237\u7fa4\u4f53\u3002.<\/p><h3>\u7ed3\u5408\u5fc3\u7406\u5b66\u5e94\u7528\u60c5\u7eea\u677f\u7684\u884c\u4e3a\u8c03\u7814\u6280\u672f<\/h3><p>\u5728\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u7ed3\u5408\u4e86\u65b9\u6cd5 <strong>\u201c\u54c1\u724c\u539f\u578b\u6620\u5c04\u201d<\/strong> \u57fa\u4e8e\u8363\u683c\u7684\u7406\u8bba\uff0c\u5e76\u53c2\u8003\u65af\u5766\u798f\u5927\u5b66UX\u7814\u7a76\u5ba4\u7684\u8d44\u6599\uff0c\u7cbe\u51c6\u786e\u5b9a\u54c1\u724c\u6027\u683c\u2014\u2014\u4ece\u800c\u9009\u62e9\u66f4\u5951\u5408\u957f\u671f\u76ee\u6807\u7684\u914d\u8272\u3001\u7248\u5f0f\u6bd4\u4f8b\u548c\u89c6\u89c9\u98ce\u683c\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u539f\u578b<\/th>\n<th>\u8bbe\u8ba1\u98ce\u683c\u5efa\u8bae<\/th>\n<th>\u5b9e\u9645\u5e94\u7528<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8bb2\u8ff0\u8005<\/td>\n<td>\u6e29\u6696\u6df1\u8272\u8c03\uff0c\u624b\u5199\u659c\u4f53\u6392\u7248<\/td>\n<td>\u8d8a\u5357\u4f20\u7edf\u65c5\u6e38\u54c1\u724c<\/td>\n<\/tr>\n<tr>\n<td>\u53db\u9006\u8005<\/td>\n<td>\u5f3a\u70c8\u5bf9\u6bd4\uff0c\u9519\u4f4d\u5e03\u5c40<\/td>\n<td>\u8857\u5934\u65f6\u5c1a\u521d\u521b\u54c1\u724c<\/td>\n<\/tr>\n<tr>\n<td>\u54f2\u5b66\u5bb6<\/td>\n<td>\u4e2d\u6027\u84dd\u8272\u8c03\uff0c\u62bd\u8c61\u7b26\u53f7<\/td>\n<td>\u6559\u80b2\u79d1\u6280\u884c\u4e1a\u54c1\u724c\u5185\u5bb9<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6211\u4eec\u4e0d\u590d\u5236\u6a21\u677f\u2014\u2014\u76f8\u53cd\uff0c\u8bbe\u8ba1\u6d41\u7a0b\u603b\u662f\u4ece\u642d\u5efa\u8c08\u5224\u684c\u5f00\u59cb <em>\u54c1\u724cDNA<\/em> \u548c <em>\u5f53\u524d\u5e02\u573a\u611f\u77e5<\/em>.<\/p><p>\u8bbe\u8ba1\u4e0d\u4ec5\u4ec5\u662f\u8fce\u5408\u5ba1\u7f8e\uff0c\u66f4\u662f\u5ba2\u6237\u611f\u53d7\u5230\u7684\u7b2c\u4e00\u5c42\u201c\u5171\u9e23\u8bb0\u5fc6\u201d\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48 <strong>\u6211\u4eec\u7684\u6bcf\u4e00\u4e2a\u9879\u76ee\u3001\u6bcf\u4e00\u4e2a\u6982\u5ff5\u90fd\u662f\u5b8c\u5168\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u7edd\u4e0d\u91cd\u590d\u3002<\/strong>. \u8fd9\u4e5f\u662fDPS\u4e0d\u65ad\u521b\u9020\u72ec\u7279\u5370\u8bb0\u2014\u2014\u5386\u4e45\u5f25\u65b0\u7684\u65b9\u5f0f\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Untitled-1-01-scaled-1.jpg\" alt=\"\u4ece\u521b\u610f\u5230\u9ad8\u6548\u5b9e\u65bd\u7684\u9879\u76ee\u6d41\u7a0b\" title=\"\"><\/p><h2 id=\"quy-trinh-thuc-hien-du-an-tu-y-tuong-den-trien-khai-hieu-qua\">\u4ece\u521b\u610f\u5230\u9ad8\u6548\u843d\u5730\u7684\u9879\u76ee\u6267\u884c\u6d41\u7a0b<\/h2><h3>\u4e09\u5927\u5173\u952e\u9636\u6bb5\uff1a\u4ece\u521b\u610f\u7b56\u7565\u5230\u6700\u4f18\u6267\u884c<\/h3><p>\u6211\u4eec\u59cb\u7ec8\u4ee5\u201c\u8bbe\u8ba1\u4e0e\u6218\u7565\u540c\u884c\u201d\u7684\u601d\u7ef4\uff0c\u7cfb\u7edf\u5316\u5730\u63a8\u8fdb\u6bcf\u4e00\u4e2a\u9ad8\u6548\u5e7f\u544a\u8bbe\u8ba1\u9879\u76ee\u6d41\u7a0b\u3002 <strong>\u201c\u8bbe\u8ba1\u4e0e\u6218\u7565\u540c\u884c\u201d<\/strong>. \u4ece\u5b9e\u8df5\u89d2\u5ea6\u6765\u770b\uff0c\u6211\u53d1\u73b0\u6700\u6210\u529f\u7684\u9879\u76ee\u662f\u4ece\u521b\u610f\u5230\u6267\u884c\u7684\u6bcf\u4e00\u4e2a\u9636\u6bb5\u90fd\u7d27\u5bc6\u8d34\u5408\u54c1\u724c\u9700\u6c42\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u2014\u2014\u8fd9\u4e00\u70b9\u5728 <em>\u201cDesign \u2063Thinking in Branding\u201d<\/em> \u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba.<\/p><p>\u6211\u4eec\u5c06\u9879\u76ee\u5206\u4e3a\u4e09\u4e2a\u6e05\u6670\u9636\u6bb5\uff0c\u6bcf\u4e2a\u9636\u6bb5\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6b65\u9aa4\uff0c\u66f4\u662f\u601d\u7ef4\u7684\u8f6c\u5316\uff1a<\/p><ul>\n<li><strong>1. \u6218\u7565\u542f\u52a8\uff1a<\/strong> \u901a\u8fc7\u8c03\u7814\u5546\u4e1a\u76ee\u6807\u3001\u5ba2\u6237\u884c\u4e3a\u3001\u7ade\u4e89\u5bf9\u624b\uff0c\u5efa\u7acb\u54c1\u724c\u8bc6\u522b\u65b9\u5411\u7684\u6846\u67b6\uff08brand identity framework\uff09\u3002.<\/li>\n<li><strong>2. \u521b\u610f\u53d1\u5c55\uff1a<\/strong> \u6b64\u9636\u6bb5\u662f\u54c1\u724c\u8bc6\u522b\u5f62\u6210\u7684\u5730\u65b9\u2014\u2014\u4ece\u60c5\u7eea\u677f\u3001\u5b57\u4f53\u3001\u8272\u5f69\u5230\u52a8\u6001\u8bbe\u8ba1\u3002\u91c7\u7528Visual Territory mapping\u65b9\u6cd5\uff0c\u5851\u9020\u72ec\u7279\u7684\u89c6\u89c9\u60c5\u611f\u533a\u57df\u3002.<\/li>\n<li><strong>3. \u5b9e\u65bd\u4e0e\u5e94\u7528\uff1a<\/strong> \u8bbe\u8ba1\u88ab\u8f6c\u5316\u4e3a\u5b9e\u9645\u89e6\u70b9\uff1a\u62db\u724c\u3001\u843d\u5730\u9875\u3001POSM\u548c\u793e\u4ea4\u5a92\u4f53\u8d44\u4ea7\uff0c\u786e\u4fdd\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u4e00\u81f4\u6027\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u5206\u6790\uff1aLet\u2019s Caf\u00e9\u54c1\u724c\u5728\u8d8a\u5357\u5e02\u573a\u7684\u91cd\u5851<\/h3><p>Let\u2019s Caf\u00e9\uff0c\u53f0\u6e7e\u8fde\u9501\u5496\u5561\u54c1\u724c\uff0c\u8fdb\u5165\u8d8a\u5357\u5e02\u573a\u65f6\u66fe\u9762\u4e34\u5f62\u8c61\u788e\u7247\u5316\u95ee\u9898\u3002\u54c1\u724c\u8bc6\u522b\u672a\u80fd\u5145\u5206\u5951\u5408\u672c\u5730\u5ba1\u7f8e\uff0c\u5bfc\u81f4\u4f20\u64ad\u6548\u679c\u4e0d\u4f73\u3002\u7ecf\u8fc7\u4e0eDPS\u4e3a\u671f\u4e24\u4e2a\u6708\u7684\u5408\u4f5c\uff0c\u6211\u4eec\u4ee5\u201c\u90fd\u5e02\u53cb\u597d\u201d\u4e3a\u5bfc\u5411\uff0c\u91cd\u65b0\u8bbe\u8ba1\u4e86\u5168\u5957\u54c1\u724c\u8bc6\u522b\uff0c\u517c\u5177\u73b0\u4ee3\u611f\u4e0e\u4eb2\u548c\u529b\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u9879\u76ee<\/th>\n<th>\u91cd\u5851\u524d<\/th>\n<th>\u9879\u76ee\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6807\u5fd7<\/td>\n<td>\u5355\u8272\u68d5\u8272\uff0c\u901a\u7528\u5b57\u4f53<\/td>\n<td>Ki\u1ec3u ch\u1eef curved sans, m\u00e0u latte & mint<\/td>\n<\/tr>\n<tr>\n<td>POSM<\/td>\n<td>\u8bbe\u8ba1\u96f6\u6563\uff0c\u7f3a\u4e4f\u7edf\u4e00\u6027<\/td>\n<td>\u6a21\u677f\u5316\uff0c\u6309\u5b63\u8282\u6a21\u5757\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u53d1\u5e03\u6548\u679c<\/td>\n<td>\u5e7f\u544a\u6d3b\u52a8CTR\u4f4e\u4e8e0.6%<\/td>\n<td>\u63d0\u5347\u81f31.8%\uff0c\u54c1\u724c\u8bc6\u522b\u5ea6\u8d85112%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u53ef\u4ee5\u770b\u51fa\uff0c, <strong>\u5f3a\u5927\u8bbe\u8ba1\u80fd\u529b\u6863\u6848\u7684\u6838\u5fc3<\/strong> \u4e0d\u4ec5\u4ec5\u662f\u7f8e\u89c2\u7684\u56fe\u50cf\uff0c\u66f4\u662f\u901a\u8fc7\u6bcf\u4e00\u4e2a\u50cf\u7d20\u548c\u6bcf\u4e00\u4e2a\u54c1\u724c\u89e6\u70b9\u8fdb\u884c\u6218\u7565\u53d9\u4e8b\u7684\u80fd\u529b\u3002\u8fd9\u5c31\u662f\u6211\u4eec\u52a9\u529b\u54c1\u724c\u53ef\u6301\u7eed\u5efa\u8bbe\u7684\u65b9\u5f0f\u2014\u2014\u4e0d\u4ec5\u5b58\u6d3b\uff0c\u66f4\u5728\u516c\u4f17\u5fc3\u4e2d\u9c9c\u6d3b\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Pic_05.jpg\" alt=\"\u6253\u9020\u53ef\u6301\u7eed\u54c1\u724c\u7684\u6838\u5fc3\u8981\u7d20\" title=\"\"><\/p><h2 id=\"nhung-yeu-to-cot-loi-tao-nen-mot-thuong-hieu-ben-vung\">\u6784\u5efa\u53ef\u6301\u7eed\u54c1\u724c\u7684\u6838\u5fc3\u8981\u7d20<\/h2><h3>\u6838\u5fc3\u4ef7\u503c\u9700\u7531\u5185\u800c\u5916\u4fdd\u6301\u4e00\u81f4\u6027<\/h3><p>\u4e0e\u5373\u65f6\u5ba3\u4f20\u4e0d\u540c\uff0c, <strong>\u53ef\u6301\u7eed\u54c1\u724c<\/strong> \u662f\u5173\u4e8e\u54c1\u724c\u672c\u8d28\u6df1\u5ea6\u7684\u6545\u4e8b\u3002\u6839\u636e\u54c1\u724c\u8d44\u4ea7\u4e4b\u7236David Aaker\u6559\u6388\u7684\u89c2\u70b9\uff0c\u54c1\u724c\u5efa\u8bbe\u4e2d\u7684\u575a\u6301 <em>\u6838\u5fc3\u4ef7\u503c\u89c2\u3002<\/em> \u662f\u957f\u671f\u5851\u9020\u516c\u4f17\u5bf9\u4f01\u4e1a\u8ba4\u77e5\u7684\u6838\u5fc3\u3002\u5bf9\u4e8e\u5e7f\u544a\u8bbe\u8ba1\u516c\u53f8\u800c\u8a00\uff0c\u6bcf\u4e00\u4e2a\u7ec6\u8282\u2014\u2014\u4ece\u8272\u8c03\u3001\u5b57\u4f53\u5230\u6807\u8bed\u6216\u4f20\u64ad\u89c6\u89c9\u4f53\u7cfb\u2014\u2014\u90fd\u5fc5\u987b\u53cd\u6620\u540c\u4e00\u54c1\u724c\u7406\u5ff5\uff0c\u4e0d\u80fd\u56e0\u5355\u4e00\u6d3b\u52a8\u800c\u6df7\u4e71\u6216\u504f\u79bb\u6807\u51c6\u3002.<\/p><p>DPS\u7684\u5b9e\u9645\u6267\u884c\u8868\u660e\uff0c\u5728\u4e0e\u4e00\u5bb6\u6709\u673a\u98df\u54c1\u4f01\u4e1a\u5408\u4f5c\u65f6\uff0c\u6211\u4eec\u4e0d\u4ec5\u7528\u5927\u5730\u8272\u8c03\u548c\u81ea\u7136\u66f2\u7ebf\u6253\u9020\u4e86\u72ec\u7279\u7684\u89c6\u89c9\u8bc6\u522b\uff0c\u8fd8\u5c06\u516c\u53f8\u7b80\u4ecb\u8bbe\u8ba1\u4e3a\u53d9\u4e8b\u98ce\u683c\uff0c\u7a81\u51fa\u53ef\u6301\u7eed\u519c\u4e1a\u4e4b\u65c5\u3002\u7ed3\u679c\uff1a\u5ba2\u6237\u7559\u5b58\u7387\u57286\u4e2a\u6708\u540e\u63d0\u5347\u81f340%\u3002.<\/p><h3>\u54c1\u724c\u5f62\u8c61\u7ba1\u7406\u8d2f\u7a7f\u591a\u5e73\u53f0<\/h3><p>\u54c1\u724c\u53d1\u5c55\u65e0\u6cd5\u8131\u79bb\u591a\u6e20\u9053\u7684\u5f62\u8c61\u4e0e\u5185\u5bb9\u7ba1\u7406\u3002\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u6700\u65b0\u7814\u7a76\u6307\u51fa\uff0c <strong>\u7edf\u4e00\u54c1\u724c\u5f62\u8c61<\/strong> \u5728\u6240\u6709\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u7684\u54c1\u724c\uff0c\u5176\u5e73\u5747\u589e\u957f\u901f\u5ea6\u662f\u540c\u89c4\u6a21\u7ade\u4e89\u5bf9\u624b\u76841.6\u500d\u3002.<\/p><p>\u5728DPS\uff0c\u6211\u4eec\u901a\u5e38\u91c7\u7528\u5206\u5c42\u6a21\u578b\u6765\u6784\u5efa\u5982\u4e0b\u591a\u5e73\u53f0\u8bc6\u522b\u7cfb\u7edf\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u9879\u76ee\u9879<\/th>\n<th>\u5f62\u8c61\u76ee\u6807<\/th>\n<th>\u5e38\u89c1\u683c\u5f0f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Website & \u200cLanding page<\/td>\n<td>\u7edf\u4e00\u7684\u5728\u7ebf\u54c1\u724c\u4f53\u9a8c<\/td>\n<td>HTML5\u3001CSS\u52a8\u753b\u3001\u89c6\u9891\u5d4c\u5165<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4ea4\u5a92\u4f53<\/td>\n<td>\u77ed\u671f\u60c5\u611f\u6c9f\u901a<\/td>\n<td>\u52a8\u6001\u56fe\u50cf\u3001\u77ed\u89c6\u9891\u3001\u4fe1\u606f\u56fe\u8868<\/td>\n<\/tr>\n<tr>\n<td>\u7ebf\u4e0b\u51fa\u7248\u7269<\/td>\n<td>\u901a\u8fc7\u5b9e\u4f53\u60c5\u611f\u5efa\u7acb\u4fe1\u4efb<\/td>\n<td>\u5ba3\u4f20\u518c\u3001\u540d\u7247\u3001\u5305\u88c5<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u771f\u5b9e\u4e0e\u793e\u533a\u8fde\u63a5\u65e5\u76ca\u53d7\u5230\u91cd\u89c6<\/h3><p>Ng\u00e0y nay, ng\u01b0\u1eddi \u200bd\u00f9ng kh\u00f4ng c\u00f2n tin v\u00e0o s\u1ef1 \u201cb\u00f3ng b\u1ea9y\u201d \u200dv\u00f4 ngh\u0129a. \u200bTheo \u2063b\u00e1o c\u00e1o\u200b <em>Edelman Trust Barometer 2023<\/em>, \u206471% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu\u2063 h\u01b0\u1edbng trung th\u00e0nh v\u1edbi\u2062 th\u01b0\u01a1ng hi\u1ec7u c\u00f3\u2063 h\u00e0nh \u200b\u0111\u1ed9ng \u201c\u0111\u1ed3ng nh\u1ea5t v\u1edbi tuy\u00ean b\u1ed1\u201d. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng l\u00e0 nh\u1eefng\u200b th\u01b0\u01a1ng hi\u1ec7u <strong>\u5bf9\u793e\u4f1a-\u73af\u5883-\u4eba\u7c7b\u8d1f\u8d23\u7684\u54c1\u724c<\/strong> \u901a\u8fc7\u6709\u5f62\u884c\u4e3a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u534e\u4e3d\u53e3\u53f7\u3002.<\/p><ul>\n<li><strong>\u884c\u52a8\u53d9\u4e8b\u5316<\/strong> \u2014\u2014\u8bb2\u8ff0\u4f01\u4e1a\u5386\u7a0b\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4ea7\u54c1\u5229\u76ca\u3002.<\/li>\n<li><strong>\u5efa\u8bbe\u793e\u533a<\/strong> \u2014\u2014\u5982\u8bb8\u591a\u54c1\u724c\u5efa\u7acb\u5fe0\u5b9e\u5ba2\u6237\u7fa4\u7ec4\uff0c\u5171\u540c\u521b\u4f5c\u5185\u5bb9\uff0c\u4f20\u64ad\u4ef7\u503c\u3002.<\/li>\n<li><strong>\u4f20\u64ad\u900f\u660e<\/strong> \u2014\u2014\u660e\u786e\u539f\u6750\u6599\u6765\u6e90\u3001\u751f\u4ea7\u5355\u4f4d\u3001\u68c0\u6d4b\u6d41\u7a0b\u3002.<\/li>\n<\/ul><p>\u6b63\u662f\u8fd9\u4e00\u70b9\u6210\u4e3a\u4e86\u5ba2\u6237\u4e0d\u4ec5\u4ec5\u8d2d\u4e70\u4ea7\u54c1\u2014\u2014\u800c\u662f\u771f\u6b63 <em>\u4fe1\u4efb\u5e76\u8df5\u884c\u54f2\u5b66<\/em> \u4e0e\u54c1\u724c\u540c\u884c\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/40x588.jpg\" alt=\"\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7684\u793e\u4f1a\u8d23\u4efb\u4e0e\u521b\u65b0\" title=\"\"><\/p><h2 id=\"trach-nhiem-xa-hoi-va-su-doi-moi-trong-hoat-dong-quang-cao\">\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7684\u793e\u4f1a\u8d23\u4efb\u4e0e\u521b\u65b0<\/h2><h3>\u73b0\u4ee3\u5e7f\u544a\u4e0e\u793e\u4f1a\u8d23\u4efb\u5bc6\u4e0d\u53ef\u5206<\/h3><p>\u5728\u53ef\u6301\u7eed\u54c1\u724c\u5efa\u8bbe\u7684\u65c5\u7a0b\u4e2d\uff0c\u5e7f\u544a\u5df2\u7ecf\u8d85\u8d8a\u4e86\u5355\u7eaf\u7684\u5546\u4e1a\u76ee\u6807\uff0c\u6210\u4e3a\u4e86\u53cd\u6620 <strong>\u4eba\u6587\u4ef7\u503c\u89c2<\/strong> v\u00e0 tr\u00e1ch nhi\u1ec7m \u200cx\u00e3 \u2062h\u1ed9i.\u200c M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch t\u1eebng g\u00e2y ti\u1ebfng vang to\u00e0n c\u1ea7u\u2064 nh\u01b0 \u201cReal Beauty\u201d c\u1ee7a Dove hay \u201cDream Crazy\u201d c\u1ee7a nike kh\u00f4ng\u2063 ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n\u2062 ph\u1ea9m,\u2062 m\u00e0 c\u00f2n truy\u1ec1n\u2063 \u0111i th\u00f4ng\u200d \u0111i\u1ec7p\u2064 t\u00edch c\u1ef1c \u2062v\u1ec1 \u200ds\u1ef1 \u0111a d\u1ea1ng, l\u00f2ng can \u0111\u1ea3m v\u00e0 s\u1ef1 c\u00f4ng b\u1eb1ng x\u00e3 h\u1ed9i. C\u00e1c\u200c nghi\u00ean \u2062c\u1ee9u t\u1eeb <em>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/em> \u7684\u7814\u7a76\u6307\u51fa\uff0c\u5c06\u9053\u5fb7\u56e0\u7d20\u878d\u5165\u5e7f\u544a\u7684\u54c1\u724c\u6bd4\u5bf9\u7acb\u54c1\u724c\u66f4\u6709\u53ef\u80fd\u4e0e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u4fe1\u4efb\uff0c\u6bd4\u4f8b\u9ad8\u51fa43%\u3002.<\/p><h3>\u8bbe\u8ba1\u521b\u65b0\u2014\u2014\u5f53\u521b\u610f\u6e90\u4e8e\u793e\u4f1a\u8ba4\u77e5<\/h3><p>\u521b\u610f\u4e0d\u518d\u662f\u65e0\u5b9a\u5411\u7684\u7075\u611f\u7206\u53d1\uff0c\u800c\u662f <strong>\u6df1\u523b\u5171\u60c5\u7684\u7ed3\u679c<\/strong> \u4e0e\u793e\u4f1a\u80cc\u666f\u76f8\u7ed3\u5408\u3002\u5728DPS\uff0c\u6211\u4eec\u5c06\u5e7f\u544a\u4fe1\u606f\u89c6\u4e3a\u6587\u5316\u6d2a\u6d41\u7684\u4e00\u90e8\u5206\u2014\u2014\u5982\u679c\u8fd9\u80a1\u6d2a\u6d41\u4e2d\u6709\u5783\u573e\uff0c\u8bbe\u8ba1\u5c31\u9700\u8981\u5145\u5f53\u8fc7\u6ee4\u5668\u3002\u8bbe\u8ba1\u4f26\u7406\u4e0e\u7f8e\u5b66\u89e3\u51b3\u65b9\u6848\u4e4b\u95f4\u7684\u8054\u7cfb\u6b63\u6210\u4e3a\u65b0\u7684\u6838\u5fc3\u3002\u4ee5\u4e0b\u662f\u4e00\u4e2a\u5c55\u793a\u5728\u5e7f\u544a\u6d3b\u52a8\u4e2d\u63d0\u5347\u793e\u4f1a\u5f71\u54cd\u529b\u65f6\u6240\u5173\u6ce8\u8981\u7d20\u7684\u8868\u683c\uff1a<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u76ee\u6807<\/th>\n<th>\u5b9e\u9645\u6848\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5305\u5bb9\u6027<\/strong><\/td>\n<td>Khuy\u1ebfn kh\u00edch s\u1ef1 \u0111a d\u1ea1ng & c\u00f4ng b\u1eb1ng<\/td>\n<td>\u8054\u5408\u5229\u534e\u5c06\u6b8b\u969c\u4eba\u58eb\u5f62\u8c61\u7eb3\u5165TVC\u4e3b\u7247<\/td>\n<\/tr>\n<tr>\n<td><strong>\u751f\u6001\u6750\u6599<\/strong><\/td>\n<td>\u51cf\u5c11\u5370\u5237\u54c1\u751f\u4ea7\u4e2d\u7684\u78b3\u8db3\u8ff9<\/td>\n<td>\u4e3aVinamilk\u8bbe\u8ba1\u7684\u518d\u751f\u7eb8POSM<\/td>\n<\/tr>\n<tr>\n<td><strong>\u672c\u5730\u8bed\u5883<\/strong><\/td>\n<td>\u7b26\u5408\u5730\u533a\u6587\u5316<\/td>\n<td>OMO\u6625\u8282\u201c\u5f52\u6765\u4ee4\u4eba\u6000\u5ff5\u201d\u5e7f\u544a\u6d3b\u52a8<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u91cd\u65b0\u5b9a\u4e49\u53ef\u6301\u7eed\u65f6\u4ee3\u7684\u201c\u6210\u529f\u8425\u9500\u6d3b\u52a8\u201d<\/h3><p>\u968f\u7740\u53d8\u5316\u7684 <strong>\u5e7f\u544a\u6548\u679c\u8bc4\u4f30\u6807\u51c6<\/strong>, ROI\u6307\u6807\u73b0\u5728\u4e0d\u4ec5\u4ec5\u901a\u8fc7\u8f6c\u5316\u7387\u6216\u70b9\u51fb\u7387\u6765\u8861\u91cf\uff0c\u8fd8\u5305\u62ec\u793e\u4f1a\u5171\u9e23\u7a0b\u5ea6\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u6211\u610f\u8bc6\u5230\u8bbe\u8ba1\u5e08\u7684\u4efb\u52a1\u5df2\u4e0d\u518d\u53ea\u662f\u5355\u7eaf\u7f8e\u5316\uff0c\u800c\u662f\u521b\u9020\u80fd\u591f <em>\u6fc0\u53d1\u793e\u4f1a\u5bf9\u8bdd<\/em>, \u7684\u5185\u5bb9\uff0c\u4fc3\u8fdb\u79ef\u6781\u884c\u4e3a\uff0c\u5e76\u4e14\u6700\u91cd\u8981\u7684\u662f\uff1a\u4ee5\u6709\u8bf4\u670d\u529b\u7684\u65b9\u5f0f\u5c55\u73b0\u6587\u5316\u8d23\u4efb\u3002.<\/p><ul>\n<li><strong>\u6269\u6563\u6548\u5e94<\/strong>: \u793e\u533a\u4e3b\u52a8\u5206\u4eab\u6d3b\u52a8\uff0c\u56e0\u4e3a\u5b83\u5e26\u6765\u7684\u4ef7\u503c\u3002.<\/li>\n<li><strong>\u957f\u671f\u5f71\u54cd<\/strong>: \u54c1\u724c\u5f62\u8c61\u4e0e\u79ef\u6781\u8bb0\u5fc6\u7d27\u5bc6\u76f8\u8fde\u3002.<\/li>\n<li><strong>\u5185\u5bb9\u518d\u751f\u80fd\u529b<\/strong>: \u6d3b\u52a8\u53ef\u4ee5\u4e3a\u5176\u4ed6CSR\u9879\u76ee\u91cd\u65b0\u5851\u9020\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dia-05.jpg\" alt=\"\u9009\u62e9\u5408\u9002\u8bbe\u8ba1\u5408\u4f5c\u4f19\u4f34\u4ee5\u63a8\u52a8\u54c1\u724c\u53d1\u5c55\u5efa\u8bae\" title=\"\"><\/p><h2 id=\"loi-khuyen-chon-doi-tac-thiet-ke-phu-hop-de-phat-trien-thuong-hieu\">\u9009\u62e9\u5408\u9002\u8bbe\u8ba1\u5408\u4f5c\u4f19\u4f34\u4ee5\u53d1\u5c55\u54c1\u724c\u7684\u5efa\u8bae<\/h2><h3>\u5728\u9009\u62e9\u5408\u4f5c\u4f19\u4f34\u524d\uff0c\u6df1\u5165\u7406\u89e3\u54c1\u724c\u613f\u666f<\/h3><p>\u5e76\u975e\u6240\u6709\u8bbe\u8ba1\u5355\u4f4d\u90fd\u9002\u5408\u4f60\u7684\u957f\u671f\u53d1\u5c55\u65b9\u5411\u3002\u4e00\u4e2a\u5e38\u89c1\u9519\u8bef\u662f\u4ec5\u56e0\u540d\u6c14\u6216\u4f4e\u6210\u672c\u9009\u62e9\u5408\u4f5c\u4f19\u4f34\uff0c\u800c\u5ffd\u7565\u4e86\u6838\u5fc3\u8981\u7d20\uff1a <strong>\u54c1\u724c\u6218\u7565\u613f\u666f\u9700\u8981\u5728\u8bbe\u8ba1\u4e2d\u5f97\u5230\u4f53\u73b0<\/strong>. \u57fa\u4e8e\u4e66\u7c4d <em>\u201cDesigning Brand Identity\u201d c\u1ee7a Alina\u200d Wheeler<\/em>, \u4f01\u4e1a\u6838\u5fc3\u4ef7\u503c\u4e0e\u4ee3\u7406\u5546\u521b\u610f\u601d\u7ef4\u7684\u5951\u5408\uff0c\u662f\u5728\u6240\u6709\u5c55\u793a\u6e20\u9053\u4e0a\u6253\u9020\u6e05\u6670\u3001\u4e00\u81f4\u54c1\u724c\u5370\u8bb0\u7684\u5173\u952e\u3002.<\/p><h3>\u901a\u8fc7\u5b9e\u9645\u6848\u4f8b\u8bc4\u4f30\u80fd\u529b<\/h3><p>\u8bf7\u8981\u6c42\u63d0\u4f9b\u80fd\u529b\u6587\u4ef6\u53ca <strong>\u5177\u4f53\u6848\u4f8b\u7814\u7a76<\/strong>. \u8fd9\u662f\u8bc4\u4f30\u5408\u4f5c\u65b9\u521b\u610f\u80fd\u529b\u3001\u5de5\u4f5c\u6d41\u7a0b\u53ca\u6218\u7565\u601d\u7ef4\u6700\u6709\u6548\u7684\u65b9\u6cd5\u3002\u4f8b\u5982\uff0c\u5728\u4e3a\u672c\u571f\u5496\u5561\u8fde\u9501\u54c1\u724c\u91cd\u5851\u5f62\u8c61\u7684\u9879\u76ee\u4e2d\uff0c\u6211\u4eec\u91c7\u7528\u4e86 <strong>\u683c\u5f0f\u5854\u89c6\u89c9\u611f\u77e5\u7406\u8bba<\/strong> \u4f5c\u4e3a\u6784\u5efa\u54c1\u724c\u8bc6\u522b\u4f53\u7cfb\u7684\u57fa\u7840\u2014\u2014\u4ec5\u5728\u5b9e\u65bd6\u4e2a\u6708\u540e\uff0c\u5e26\u6765\u6536\u5165\u589e\u957f371%\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u8bc4\u4f30\u6807\u51c6<\/th>\n<th>\u68c0\u67e5\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u8bbe\u8ba1\u98ce\u683c<\/strong><\/td>\n<td>So s\u00e1nh v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u: hi\u1ec7n \u0111\u1ea1i,c\u1ed5\u200d \u0111i\u1ec3n,t\u1ed1i gi\u1ea3n\u2026<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5e02\u573a\u8ba4\u77e5<\/strong><\/td>\n<td>\u67e5\u770b\u5408\u4f5c\u65b9\u662f\u5426\u66fe\u4e3a\u7c7b\u4f3c\u884c\u4e1a\u670d\u52a1\u8fc7\uff1f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6218\u7565\u601d\u7ef4<\/strong><\/td>\n<td>\u5408\u4f5c\u65b9\u662f\u5426\u5206\u6790\u7528\u6237\u884c\u4e3a\uff0c\u8fd8\u662f\u53ea\u5173\u6ce8\u89c6\u89c9\u5f62\u8c61\uff1f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u591a\u6e20\u9053\u6267\u884c\u80fd\u529b<\/strong><\/td>\n<td>\u68c0\u67e5\u8bbe\u8ba1\u662f\u5426\u6613\u4e8e\u8f6c\u5316\u4e3a\u6570\u5b57\u3001\u5370\u5237\u3001\u6237\u5916\u5e7f\u544a\uff1f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5bfb\u627e\u540c\u884c\u8005\u2014\u2014\u4e0d\u4ec5\u4ec5\u662f\u670d\u52a1\u63d0\u4f9b\u8005<\/h3><p>Theo GS. David Aaker \u2013 cha \u200d\u0111\u1ebb c\u1ee7a chi\u1ebfn\u2062 l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i, thi\u1ebft \u2064k\u1ebf hi\u1ec7u qu\u1ea3 \u201cph\u1ea3i truy\u1ec1n c\u1ea3m, \u2062c\u00f3 \u2064chi\u1ec1u\u2062 s\u00e2u, v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m\u2062 x\u00fac th\u01b0\u01a1ng hi\u1ec7u\u2062 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n theo th\u1eddi gian\u201d.V\u00ec v\u1eady, \u0111i\u1ec1u t\u00f4i \u2063lu\u00f4n khuy\u00ean \u2062kh\u00e1ch h\u00e0ng l\u00e0 n\u00ean\u200b ch\u1ecdn m\u1ed9t \u0111\u1ed1i t\u00e1c\u200b c\u00f3 <strong>\u5177\u5907\u957f\u671f\u966a\u4f34\u80fd\u529b\u7684\u5408\u4f5c\u4f19\u4f34<\/strong> \u2014\u2014\u4e0d\u4ec5\u4ec5\u662f\u8bbe\u8ba1\u4ea7\u54c1\u7684\u751f\u4ea7\u8005\uff0c\u8fd8\u80fd\u4ece\u5168\u5c40\u89c6\u89d2\u63d0\u4f9b\u4f20\u64ad\u6218\u7565\u3001UX\u4f18\u5316\u6216\u6570\u5b57\u5e73\u53f0\u54c1\u724c\u7ba1\u7406\u7b49\u54a8\u8be2\u3002.<\/p><h2 id=\"outro\">DPS\u7684\u89c6\u89d2<\/h2><p>\u4e00\u4efd\u80fd\u529b\u7b80\u4ecb\u4e0d\u4ec5\u4ec5\u662f\u516c\u53f8\u4ecb\u7ecd\uff0c\u66f4\u662f\u53cd\u6620\u4f01\u4e1a\u5728\u5e7f\u544a\u8bbe\u8ba1\u9886\u57df\u521b\u9020\u6027\u601d\u7ef4\u3001\u6838\u5fc3\u4ef7\u503c\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u6218\u7565\u7684\u955c\u5b50\u3002\u6b63\u786e\u6784\u5efa\u7684\u80fd\u529b\u7b80\u4ecb\u5c06\u6210\u4e3a\u6709\u5206\u91cf\u7684\u4f20\u64ad\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5728\u5ba2\u6237\u548c\u5408\u4f5c\u4f19\u4f34\u5fc3\u4e2d\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002.<\/p><p>\u6295\u8d44\u4e8e\u4e00\u4efd\u7cbe\u81f4\u3001 <a href=\"https:\/\/advertising.amazon.com\/vi-vn\/library\/guides\/brand-positioning\" title=\"\u54c1\u724c\u5b9a\u4f4d\u662f\u4ec0\u4e48\uff1f\u5b9a\u4e49\u3001\u91cd\u8981\u6027\u3001\u6848\u4f8b\u2026\u2026.\" rel=\"nofollow noopener\" target=\"_blank\">\u4e00\u81f4\u4e14\u5177\u6709\u54c1\u724c\u5370\u8bb0\u7684\u80fd\u529b\u7b80\u4ecb\uff0c\u662f\u4f01\u4e1a\u5728\u7ade\u4e89\u6fc0\u70c8\u5e02\u573a\u4e2d\u786e\u7acb\u5730\u4f4d\u7684\u91cd\u8981\u4e00\u6b65\u3002<\/a>. \u4f01\u4e1a\u4e5f\u5e94\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\uff0c\u4ee5\u51c6\u786e\u53cd\u6620\u5f53\u524d\u80fd\u529b\u548c\u672a\u6765\u65b9\u5411\u3002.<\/p><p>\u4f60\u53ef\u4ee5\u901a\u8fc7\u53c2\u8003\u6210\u529f\u7684\u80fd\u529b\u7b80\u4ecb\u6848\u4f8b\uff0c\u5206\u6790\u4ed6\u4eec\u5982\u4f55\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\uff0c\u4ece\u800c\u4e3a\u81ea\u5df1\u7684\u4f01\u4e1a\u5851\u9020\u72ec\u7279\u98ce\u683c\u3002\u6b64\u5916\uff0c\u4e0d\u8981\u72b9\u8c6b\u4e0e\u8bbe\u8ba1\u548c\u54c1\u724c\u5efa\u8bbe\u4e13\u5bb6\u5408\u4f5c\uff0c\u4ee5\u4f18\u5316\u80fd\u529b\u7b80\u4ecb\u7684\u6548\u679c\u3002\u8be5\u4e3b\u9898\u8fd8\u62d3\u5c55\u51fa\u8bb8\u591a\u5173\u4e8e\u54c1\u724c\u6218\u7565\u3001\u5e73\u9762\u8bbe\u8ba1\u3001\u6d88\u8d39\u8005\u5fc3\u7406\u548c\u6574\u5408\u4f20\u64ad\u7684\u6709\u8da3\u7814\u7a76\u65b9\u5411\u3002\u5982\u679c\u4f60\u6b63\u5173\u6ce8\u63d0\u5347\u516c\u53f8\u4e13\u4e1a\u5f62\u8c61\uff0c\u73b0\u5728\u6b63\u662f\u884c\u52a8\u7684\u65f6\u523b\u2014\u2014\u4ece\u80fd\u529b\u7b80\u4ecb\u5f00\u59cb\u3002.<\/p><p>\u8bf7\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u5206\u4eab\u4f60\u7684\u60f3\u6cd5\u548c\u6545\u4e8b\uff0c\u6216\u52a0\u5165\u6211\u4eec\u7684\u8ba8\u8bba\uff0c\u5171\u540c\u63a2\u7d22\u901a\u8fc7\u80fd\u529b\u7b80\u4ecb\u6253\u9020\u54c1\u724c\u7684\u65b0\u89c6\u89d2\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e5%b9%b4%e8%bd%bb%e5%8d%83%e7%a6%a7%e4%b8%80%e4%bb%a3%e5%92%8cz%e4%b8%96%e4%bb%a3%e7%9a%84%e8%b6%8b%e5%8a%bf%e6%9d%a5%e5%8d%a0%e9%a2%86%e9%ab%98%e5%b0%94%e5%a4%ab\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u5229\u7528\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u4e3b\u5bfc\u9ad8\u5c14\u592b\u8fd0\u52a8\u7684\u8d8b\u52bf\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%8c%87%e5%af%bc%e5%a6%82%e4%bd%95%e5%9c%a8shopee-food%e4%b8%8a%e6%b3%a8%e5%86%8c%e9%94%80%e5%94%ae\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u5728Shopee Food\u4e0a\u6ce8\u518c\u9500\u552e\u7684\u6307\u5357<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8%e8%b6%8a%e5%8d%97%e9%80%9a%e8%bf%87%e4%bf%a1%e8%aa%89%e8%89%af%e5%a5%bd%e7%9a%84%e8%81%94%e7%9b%9f%e8%90%a5%e9%94%80%e5%b9%b3%e5%8f%b0%e8%b5%9a%e5%8f%96%e5%86%ac%e5%ad%a3%e6%94%b6%e5%85%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5728\u8d8a\u5357\u4fe1\u8a89\u8054\u76df\u5e73\u53f0\u4e0a\u638c\u63e1\u88ab\u52a8\u6536\u5165<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e7%bb%99%e6%89%8b%e5%b7%a5%e5%8c%96%e5%a6%86%e5%93%81%e5%93%81%e7%89%8c%e5%8f%96%e5%90%8d%e6%89%8d%e8%83%bd%e8%b5%b0%e7%ba%a2\/\" class=\"lwrp-list-link\"><span 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