{"id":25030,"date":"2025-07-04T16:23:43","date_gmt":"2025-07-04T09:23:43","guid":{"rendered":"https:\/\/dps.media\/ban-da-xem-xet-15-cong-cu-phan-tich-cam-xuc-hang-dau-de-su-dung-trong-nam-2024-chua\/"},"modified":"2025-07-04T16:23:43","modified_gmt":"2025-07-04T09:23:43","slug":"%e4%bd%a0%e5%b7%b2%e7%bb%8f%e8%80%83%e8%99%91%e8%bf%872024%e5%b9%b4%e8%a6%81%e4%bd%bf%e7%94%a8%e7%9a%8415%e4%b8%aa%e9%a1%b6%e7%ba%a7%e6%83%85%e6%84%9f%e5%88%86%e6%9e%90%e5%b7%a5%e5%85%b7%e4%ba%86","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e4%bd%a0%e5%b7%b2%e7%bb%8f%e8%80%83%e8%99%91%e8%bf%872024%e5%b9%b4%e8%a6%81%e4%bd%bf%e7%94%a8%e7%9a%8415%e4%b8%aa%e9%a1%b6%e7%ba%a7%e6%83%85%e6%84%9f%e5%88%86%e6%9e%90%e5%b7%a5%e5%85%b7%e4%ba%86\/","title":{"rendered":"\u60a8\u8003\u8651\u8fc72024\u5e74\u8981\u4f7f\u7528\u768415\u5927\u60c5\u611f\u5206\u6790\u5de5\u5177\u4e86\u5417\uff1f"},"content":{"rendered":"<h2>\u60c5\u611f\u5206\u6790\u5de5\u5177\u5e94\u7528\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u60c5\u611f\u5206\u6790\u5de5\u5177\u662f\u4e00\u79cd\u7528\u4e8e\u5206\u6790\u548c\u8bc4\u4f30\u6587\u672c\u3001\u8bc4\u8bba\u6216\u76f8\u5173\u6570\u636e\u4e2d\u60c5\u611f\u3001\u89c2\u70b9\u548c\u8bed\u5883\u7684\u8f6f\u4ef6\u6216\u670d\u52a1\uff0c\u4ee5\u4e86\u89e3\u5ba2\u6237\u6216\u7528\u6237\u7684\u60c5\u611f\u548c\u53cd\u9988\u3002\u8be5\u5de5\u5177\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5bf9\u53cd\u9988\u548c\u8bc4\u4ef7\u8fdb\u884c\u5206\u7c7b\u548c\u8bc4\u4f30\uff0c\u4ece\u800c\u63d0\u4f9b\u91cd\u8981\u4fe1\u606f\uff0c\u652f\u6301\u57fa\u4e8e\u6570\u636e\u7684\u51b3\u7b56\u8fc7\u7a0b\u3002.<\/p>\n<h2>\u60c5\u611f\u5206\u6790\u5de5\u5177\u7684\u5e94\u7528<\/h2>\n<p>\u60c5\u611f\u5206\u6790\u5de5\u5177\u53ef\u5e94\u7528\u4e8e\u591a\u4e2a\u4e0d\u540c\u9886\u57df\u3002\u4ee5\u4e0b\u662f\u60c5\u611f\u5206\u6790\u5de5\u5177\u5e94\u7528\u7684\u4e00\u4e9b\u4e3b\u8981\u793a\u4f8b\uff1a<\/p>\n<h3>\u5ba2\u6237\u670d\u52a1\uff1a<\/h3>\n<p>\u60c5\u611f\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u8bc4\u4f30\u5ba2\u6237\u5bf9\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u60c5\u611f\u3002\u8fd9\u6709\u52a9\u4e8e\u660e\u786e\u5ba2\u6237\u6b63\u9762\u6216\u8d1f\u9762\u8bc4\u4ef7\u7684\u56e0\u7d20\uff0c\u5e76\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002.<\/p>\n<h3>\u516c\u5173\u4e0e\u8425\u9500\uff1a<\/h3>\n<p> \u60c5\u611f\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u5206\u6790\u793e\u4ea4\u5a92\u4f53\u3001\u5a92\u4f53\u62a5\u9053\u548c\u5176\u4ed6\u4fe1\u606f\u6765\u6e90\u7684\u6587\u7ae0\uff0c\u4ee5\u8bc4\u4f30\u5ba2\u6237\u548c\u7528\u6237\u7684\u610f\u89c1\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u786e\u5b9a\u4fe1\u606f\u4f20\u64ad\u8303\u56f4\uff0c\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u6548\u679c\u4ee5\u53ca\u5ba2\u6237\u53cd\u9988\u3002.<\/p>\n<h3>\u65b0\u95fb\u5206\u6790\uff1a<\/h3>\n<p>\u60c5\u611f\u5206\u6790\u5de5\u5177\u5728\u5206\u6790\u7528\u6237\u5bf9\u65b0\u95fb\u548c\u7f51\u7edc\u6587\u7ae0\u7684\u60c5\u7eea\u65b9\u9762\u4e5f\u975e\u5e38\u6709\u7528\u3002\u8fd9\u6709\u52a9\u4e8e\u8ddf\u8e2a\u548c\u8bc4\u4f30\u516c\u4f17\u5bf9\u91cd\u8981\u4e8b\u4ef6\u3001\u793e\u4f1a\u95ee\u9898\u548c\u5173\u6ce8\u8bdd\u9898\u7684\u610f\u89c1\u3002.<\/p>\n<h3>\u6587\u672c\u5206\u6790\uff1a<\/h3>\n<p> \u60c5\u611f\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u5206\u6790\u6587\u672c\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u535a\u5ba2\u6587\u7ae0\u4e2d\u7684\u60c5\u611f\u548c\u89c2\u70b9\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u8bc4\u4f30\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u8bc6\u522b\u9057\u7559\u95ee\u9898\uff0c\u5e76\u5feb\u901f\u54cd\u5e94\u5ba2\u6237\u53cd\u9988\u3002.<\/p>\n<h2>\u60a8\u53ef\u4ee5\u8003\u8651\u768415\u6b3e\u9876\u7ea7\u60c5\u611f\u5206\u6790\u5de5\u5177<\/h2>\n<h3>\u5168\u9762\u7684\u60c5\u611f\u5206\u6790\u5de5\u5177<\/h3>\n<h4>1. Sprout Social<\/h4>\n<p>Sprout Social \u662f\u4e00\u6b3e\u5168\u9762\u7684\u60c5\u611f\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u76d1\u63a7\u3001\u8861\u91cf\u60c5\u611f\u5e76\u8fdb\u884c\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u7ba1\u7406\u3002.<\/p>\n<h4>2. InMoment\uff08Lexalytics\uff09<\/h4>\n<p>InMoment \u662f\u4e00\u5bb6\u5ba2\u6237\u6570\u636e\u5206\u6790\u516c\u53f8\uff0c\u63d0\u4f9b\u60c5\u611f\u5206\u6790\u670d\u52a1\u4ee5\u8bc4\u4f30\u5ba2\u6237\u610f\u89c1\u3002.<\/p>\n<h4>3. Medallia<\/h4>\n<p>Medallia \u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u5ba2\u6237\u670d\u52a1\u9886\u57df\uff0c\u63d0\u4f9b\u60c5\u611f\u5206\u6790\u548c\u5ba2\u6237\u53cd\u9988\u7ba1\u7406\u670d\u52a1\u7684\u516c\u53f8\u3002.<\/p>\n<h4>4. Qualtrics\uff08Clarabridge\uff09<\/h4>\n<p>Qualtrics \u662f\u4e00\u5bb6\u751f\u4ea7\u8c03\u67e5\u548c\u5ba2\u6237\u6570\u636e\u5206\u6790\u8f6f\u4ef6\u7684\u516c\u53f8\u3002Clarabridge \u662f Qualtrics \u7684\u60c5\u611f\u5206\u6790\u5de5\u5177\u3002.<\/p>\n<h3>\u793e\u4ea4\u5a92\u4f53\u60c5\u611f\u5206\u6790\u5de5\u5177<\/h3>\n<h4>5. Brandwatch<\/h4>\n<p>Brandwatch \u662f\u4e00\u6b3e\u793e\u4ea4\u5a92\u4f53\u60c5\u611f\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7ba1\u7406\u3001\u5206\u6790\u548c\u8861\u91cf\u5ba2\u6237\u610f\u89c1\u3002.<\/p>\n<h4>6. Buffer<\/h4>\n<p>Buffer \u662f\u4e00\u6b3e\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u5de5\u5177\uff0c\u5177\u6709\u60c5\u611f\u5206\u6790\u529f\u80fd\uff0c\u53ef\u8ddf\u8e2a\u793e\u4ea4\u5e73\u53f0\u4e0a\u5e16\u5b50\u8868\u73b0\u548c\u4e92\u52a8\u3002.<\/p>\n<h4>7. Agorapulse<\/h4>\n<p>Agorapulse \u662f\u4e00\u6b3e\u5e26\u6709\u60c5\u611f\u5206\u6790\u529f\u80fd\u7684\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u8861\u91cf\u8868\u73b0\u5e76\u76d1\u63a7\u5176\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u3002.<\/p>\n<h4>8. Awario<\/h4>\n<p>Awario \u662f\u4e00\u6b3e\u5728\u7ebf\u60c5\u611f\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u76d1\u63a7\u3001\u641c\u7d22\u5e76\u5206\u6790\u5ba2\u6237\u5728\u793e\u4ea4\u5a92\u4f53\u548c\u5176\u4ed6\u4f20\u64ad\u5e73\u53f0\u4e0a\u7684\u610f\u89c1\u3002.<\/p>\n<h3>\u65b0\u95fb\u60c5\u611f\u5206\u6790\u5de5\u5177<\/h3>\n<h4>9. Aylien\uff08Quantexa\uff09<\/h4>\n<p>Aylien \u662f\u4e00\u6b3e\u4e13\u6ce8\u4e8e\u793e\u4ea4\u5a92\u4f53\u548c\u65b0\u95fb\u6765\u6e90\u610f\u89c1\u53ca\u65b0\u95fb\u5206\u6790\u7684\u5728\u7ebf\u60c5\u611f\u5206\u6790\u5de5\u5177\u3002Quantexa \u662f Aylien \u7684\u60c5\u611f\u5206\u6790\u5de5\u5177\u3002.<\/p>\n<h4>10. Cision Communication Cloud<\/h4>\n<p>Cision Communication Cloud \u662f\u4e00\u6b3e\u4e13\u6ce8\u4e8e\u5a92\u4f53\u8425\u9500\u548c\u5e7f\u544a\u6548\u679c\u5206\u6790\u4e0e\u8861\u91cf\u7684\u60c5\u611f\u5206\u6790\u5de5\u5177\u3002.<\/p>\n<h4>11. Meltwater<\/h4>\n<p>Meltwater \u662f\u4e00\u6b3e\u5728\u7ebf\u60c5\u611f\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u8861\u91cf\u548c\u76d1\u63a7\u5ba2\u6237\u610f\u89c1\u3001\u54c1\u724c\u65b0\u95fb\u53ca\u793e\u4ea4\u5a92\u4f53\u548c\u65b0\u95fb\u6765\u6e90\u4e0a\u7684\u8bc4\u4ef7\u3002.<\/p>\n<h3>\u6587\u672c\u60c5\u611f\u5206\u6790\u5de5\u5177<\/h3>\n<h4>12. MonkeyLearn<\/h4>\n<p>MonkeyLearn \u662f\u4e00\u6b3e\u901a\u8fc7\u81ea\u7136\u8bed\u8a00\u5904\u7406\u8fdb\u884c\u60c5\u611f\u5206\u6790\u7684\u5de5\u5177\uff0c\u63d0\u4f9b\u610f\u89c1\u5206\u7c7b\u3001\u60c5\u611f\u68c0\u6d4b\u548c\u6587\u672c\u8bc6\u522b\u529f\u80fd\u3002.<\/p>\n<h4>13. Google NLP API<\/h4>\n<p>Google NLP API \u662f\u7531 Google Cloud \u63d0\u4f9b\u7684\u60c5\u611f\u5206\u6790\u5de5\u5177\uff0c\u652f\u6301\u81ea\u7136\u8bed\u8a00\u5904\u7406\u548c\u6587\u672c\u610f\u89c1\u5206\u6790\u3002.<\/p>\n<h4>14. Amazon Comprehend<\/h4>\n<p>Amazon Comprehend \u662f\u7531\u4e9a\u9a6c\u900a\u4e91\u670d\u52a1\uff08AWS\uff09\u63d0\u4f9b\u7684\u60c5\u611f\u5206\u6790\u670d\u52a1\uff0c\u5e2e\u52a9\u4ece\u6587\u672c\u4e2d\u5206\u6790\u548c\u7406\u89e3\u5ba2\u6237\u610f\u89c1\u3002.<\/p>\n<h4>15. Microsoft Azure<\/h4>\n<p>Microsoft Azure \u662f\u5fae\u8f6f\u7684\u4e91\u5e73\u53f0\uff0c\u63d0\u4f9b\u60c5\u611f\u5206\u6790\u670d\u52a1\uff0c\u652f\u6301\u81ea\u7136\u8bed\u8a00\u5904\u7406\u548c\u6587\u672c\u610f\u89c1\u8bc4\u4f30\u3002.<\/p>\n<h2>\u4f7f\u7528\u60c5\u611f\u5206\u6790\u5de5\u5177\uff0c\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u652f\u6301\u7684\u6570\u636e\u505a\u51fa\u51b3\u7b56<\/h2>\n<p>\u60c5\u611f\u5206\u6790\u5de5\u5177\u662f\u5e2e\u52a9\u4f01\u4e1a\u57fa\u4e8e\u6570\u636e\u548c\u5ba2\u6237\u610f\u89c1\u505a\u51fa\u51b3\u7b56\u7684\u6709\u7528\u5de5\u5177\u3002\u5728\u4eba\u5de5\u667a\u80fd\u7684\u652f\u6301\u4e0b\uff0c\u8be5\u5de5\u5177\u80fd\u591f\u81ea\u52a8\u5206\u7c7b\u3001\u8bc4\u4f30\u5e76\u7406\u89e3\u6765\u81ea\u4e0d\u540c\u6570\u636e\u6e90\u7684\u610f\u89c1\u3002.<\/p>\n<p>\u901a\u8fc7\u60c5\u611f\u5206\u6790\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bc6\u522b\u5ba2\u6237\u548c\u7528\u6237\u7684\u79ef\u6781\u3001\u6d88\u6781\u6216\u4e2d\u7acb\u60c5\u7eea\u3002\u8fd9\u6709\u52a9\u4e8e\u4ed6\u4eec\u5236\u5b9a\u4e1a\u52a1\u6218\u7565\uff0c\u6539\u8fdb\u670d\u52a1\u3001\u4ea7\u54c1\u548c\u5ba2\u6237\u4e92\u52a8\uff0c\u4ece\u800c\u521b\u9020\u66f4\u597d\u7684\u4f53\u9a8c\u5e76\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<p>\u60c5\u611f\u5206\u6790\u5de5\u5177\u8fd8\u5e2e\u52a9\u4f01\u4e1a\u8bc4\u4f30\u8425\u9500\u548c\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u3002\u901a\u8fc7\u76d1\u63a7\u5ba2\u6237\u610f\u89c1\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f18\u5316\u8425\u9500\u7b56\u7565\uff0c\u5b9a\u5236\u5185\u5bb9\uff0c\u5e76\u4e3a\u6f5c\u5728\u5ba2\u6237\u521b\u9020\u66f4\u5177\u5438\u5f15\u529b\u7684\u4fe1\u606f\u3002.<\/p>\n<p>\u51ed\u501f\u5148\u8fdb\u7684\u60c5\u611f\u5206\u6790\u6280\u672f\u548c\u4eba\u5de5\u667a\u80fd\u7684\u652f\u6301\uff0c\u8be5\u5de5\u5177\u5df2\u6210\u4e3a\u57fa\u4e8e\u771f\u5b9e\u6570\u636e\u505a\u51fa\u667a\u80fd\u3001\u53ef\u9760\u51b3\u7b56\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u8fd9\u5e2e\u52a9\u4f01\u4e1a\u5feb\u901f\u9002\u5e94\u5ba2\u6237\u9700\u6c42\uff0c\u6709\u6548\u7ade\u4e89\uff0c\u5e76\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u3002.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 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