{"id":24889,"date":"2025-07-01T12:22:27","date_gmt":"2025-07-01T05:22:27","guid":{"rendered":"https:\/\/dps.media\/dps-media-dong-hanh-cung-smes-viet-nam-tren-hanh-trinh-chuyen-doi-so\/"},"modified":"2025-07-01T12:22:31","modified_gmt":"2025-07-01T05:22:31","slug":"dps-media-%e4%b8%8e%e8%b6%8a%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e5%90%8c%e8%a1%8c%e6%95%b0%e5%ad%97%e5%8c%96%e8%bd%ac%e5%9e%8b%e4%b9%8b%e6%97%85","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/dps-media-%e4%b8%8e%e8%b6%8a%e5%8d%97%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e5%90%8c%e8%a1%8c%e6%95%b0%e5%ad%97%e5%8c%96%e8%bd%ac%e5%9e%8b%e4%b9%8b%e6%97%85\/","title":{"rendered":"DPS.MEDIA\u966a\u4f34\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u4e4b\u8def"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u518d\u662f\u9009\u62e9\uff0c\u800c\u5df2\u6210\u4e3a\u5e2e\u52a9\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u5728\u6570\u5b57\u65f6\u4ee3\u751f\u5b58\u548c\u53d1\u5c55\u7684\u5173\u952e\u56e0\u7d20\u3002.<\/strong> <em>\u4f60\u662f\u5426\u66fe\u7ecf\u7591\u60d1\uff0c\u4e3a\u4ec0\u4e48\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6709\u6548\u83b7\u53d6\u65b0\u5ba2\u6237\u6216\u63d0\u5347\u8425\u6536\u65b9\u9762\u5931\u8d25\uff1f<\/em> DPS.MEDIA\u4e0e\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u643a\u624b\uff0c\u81f4\u529b\u4e8e\u63d0\u4f9b\u6218\u7565\u6027\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u4ed6\u4eec\u6700\u5927\u5316\u79d1\u6280\u529b\u91cf\uff0c\u63d0\u5347\u7ade\u4e89\u4f18\u52bf\u3002.<\/p><p>\u636e\u6700\u65b0\u62a5\u544a\uff0c\u8d8a\u5357\u4ec5\u7ea630%\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5168\u9762\u5b9e\u65bd\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u800c\u76ee\u524d\u8fd170%\u7684\u5ba2\u6237\u901a\u8fc7\u6570\u5b57\u5e73\u53f0\u5bfb\u627e\u4ea7\u54c1\u548c\u670d\u52a1\u3002. <em>\u8fd9\u8fdb\u4e00\u6b65\u51f8\u663e\u4e86\u6784\u5efa\u9ad8\u6548\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u7684\u91cd\u8981\u6027\u3002.<\/em> \u5728DPS.MEDIA\uff0c\u6211\u4eec\u4e0d\u4ec5\u63d0\u4f9b\u54a8\u8be2\uff0c\u8fd8\u76f4\u63a5\u5b9e\u65bd\u5207\u5b9e\u53ef\u884c\u7684\u6570\u5b57\u5316\u8425\u9500\u6d3b\u52a8\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\uff0c\u63d0\u9ad8\u9500\u552e\u6548\u7387\uff0c\u6253\u9020\u53ef\u6301\u7eed\u54c1\u724c\u3002.<\/p><p><em>\u51ed\u501f\u966a\u4f34\u548c\u6df1\u523b\u7406\u89e3\u5e02\u573a\u7684\u7ecf\u9a8c\uff0cDPS.MEDIA\u76f8\u4fe1\u6bcf\u4e00\u6b65\u5408\u9002\u7684\u6570\u5b57\u5316\u8f6c\u578b\u90fd\u5c06\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5f00\u542f\u65b0\u7684\u53d1\u5c55\u673a\u9047\u3002.<\/em> \u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\u6545\u4e8b\uff0c\u66f4\u662f\u4f18\u5316\u6d41\u7a0b\u3001\u589e\u5f3a\u5ba2\u6237\u4e92\u52a8\u3001\u5b9e\u73b0\u56fd\u5185\u5916\u7ade\u4e89\u7a81\u7834\u7684\u5173\u952e\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/banner.jpg6b13.jpg\" alt=\"\u63a2\u7d22DPS.MEDIA\u5728\u652f\u6301\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u4e2d\u7684\u5173\u952e\u4f5c\u7528\" title=\"\"><\/p><h2 id=\"kham-pha-vai-tro-then-chot-cua-dps-media-trong-viec-ho-tro-smes-viet-nam-chuyen-doi-so\">\u63a2\u7d22DPS.MEDIA\u5728\u652f\u6301\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u4e2d\u7684\u5173\u952e\u4f5c\u7528<\/h2><h3><strong>\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u7684\u6570\u5b57\u5316\u8f6c\u578b\u6218\u7565<\/strong><\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u6df1\u77e5\u6bcf\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u5316\u8f6c\u578b\u8fc7\u7a0b\u4e2d\u90fd\u9762\u4e34\u7740\u72ec\u7279\u7684\u6311\u6218\u4e0e\u673a\u9047\u3002\u81ea2017\u5e74\u4ee5\u6765\uff0c\u6211\u4eec\u4e3a\u8d85\u8fc75,400\u5bb6\u5ba2\u6237\u63d0\u4f9b\u54a8\u8be2\u548c\u5b9e\u9645\u843d\u5730\u670d\u52a1\uff0c <em>\u91c7\u7528\u7075\u6d3b\u7684\u6570\u5b57\u8425\u9500\u6a21\u5f0f\uff0c\u5951\u5408\u6bcf\u5bb6\u4f01\u4e1a\u7684\u8d44\u6e90\u4e0e\u53d1\u5c55\u76ee\u6807\u3002<\/em>. \u8fd9\u4e0d\u4ec5\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5feb\u901f\u9002\u5e94\u79d1\u6280\u8d8b\u52bf\uff0c\u8fd8\u63d0\u5347\u4f20\u64ad\u6548\u7387\uff0c\u589e\u5f3a\u5728\u65e5\u76ca\u6fc0\u70c8\u7684\u6570\u5b57\u5316\u5e02\u573a\u4e2d\u7684\u7ade\u4e89\u529b\u3002.<\/p><h3><strong>\u5168\u65b9\u4f4d\u652f\u6301\uff1a\u4ece\u6218\u7565\u5230\u4f18\u5316\u6280\u672f\u5b9e\u65bd<\/strong><\/h3><ul>\n<li><strong>\u6df1\u5ea6\u5e02\u573a\u6570\u636e\u5206\u6790\uff1a<\/strong> \u5e2e\u52a9\u8bc6\u522b\u5ba2\u6237\u6d1e\u5bdf\u548c\u884c\u4e1a\u8d8b\u52bf\u3002.<\/li>\n<li><strong>\u6784\u5efa\u5408\u9002\u7684\u6570\u5b57\u8425\u9500\u751f\u6001\u7cfb\u7edf\uff1a<\/strong> \u4eceSEO\u3001\u5185\u5bb9\u8425\u9500\u5230\u4ed8\u8d39\u5e7f\u544a\u548c\u81ea\u52a8\u5316\u8425\u9500\u3002.<\/li>\n<li><strong>\u652f\u6301\u57f9\u8bad\u4e0e\u6280\u672f\u8f6c\u79fb\uff1a<\/strong> \u786e\u4fddSME\u5185\u90e8\u56e2\u961f\u719f\u7ec3\u64cd\u4f5c\u6570\u5b57\u5de5\u5177\u3002.<\/li>\n<li><strong>\u6301\u7eed\u8861\u91cf\u6d3b\u52a8\u6548\u679c\uff1a<\/strong> \u901a\u8fc7\u5177\u4f53\u3001\u76f4\u89c2\u7684\u62a5\u544a\u4f18\u5316\u6210\u672c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002.<\/li>\n<\/ul><p>\u5178\u578b\u652f\u6301\u9879\u76ee\u5982 <em>\u8d8a\u5357GreenLeaf\u5929\u7136\u5316\u5986\u54c1\u516c\u53f8<\/em>, DPS.MEDIA\u4e0d\u4ec5\u6784\u5efa\u4e86\u5728\u7ebf\u9500\u552e\u6e20\u9053\u7cfb\u7edf\uff0c\u8fd8\u5728\u5ba2\u6237\u6570\u636e\u6269\u5c55\u65b9\u9762\u5e76\u80a9\u4f5c\u6218\uff0c\u4ec56\u4e2a\u6708\u5b9e\u65bd\u540e\u6536\u5165\u589e\u957f\u4e86351%\u3002\u7531\u6b64\uff0c\u6211\u4eec\u786e\u7acb\u4e86\u4f5c\u4e3aSMEs\u6570\u5b57\u5316\u8f6c\u578b\u8fc7\u7a0b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u89d2\u8272\uff0c\u5e2e\u52a9\u4ed6\u4eec\u4e0d\u4ec5\u751f\u5b58\u4e0b\u6765\uff0c\u8fd8\u80fd\u5728\u6570\u5b57\u7ade\u4e89\u73af\u5883\u4e2d\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u3002.<\/p><h3><strong>DPS.MEDIA\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u6570\u5b57\u5316\u8f6c\u578b\u652f\u6301\u5404\u9636\u6bb5\u7684\u5bf9\u6bd4\u8868<\/strong><\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>\u76ee\u6807<\/th>\n<th>\u5178\u578b\u89e3\u51b3\u65b9\u6848<\/th>\n<th>\u5e73\u5747\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kh\u00e1m ph\u00e1 & ph\u00e2n t\u00edch<\/td>\n<td>\u6df1\u5165\u4e86\u89e3\u4f01\u4e1a\u7279\u70b9\u548c\u5e02\u573a<\/td>\n<td>\u5168\u9762\u6570\u5b57\u5ba1\u8ba1\uff0c\u5206\u6790\u5ba2\u6237\u884c\u4e3a<\/td>\n<td>\u53d1\u73b0\u53d1\u5c55\u673a\u4f1a\u4e0e\u5c40\u9650\u70b9<\/td>\n<\/tr>\n<tr>\n<td>\u5236\u5b9a\u6218\u7565<\/td>\n<td>\u660e\u786e\u76ee\u6807\u548c\u5177\u4f53\u884c\u52a8\u8ba1\u5212<\/td>\n<td>\u5236\u5b9a\u591a\u6e20\u9053\u8425\u9500\u548c\u5185\u5bb9\u8ba1\u5212<\/td>\n<td>\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\u9ad8\u8fbe50%<\/td>\n<\/tr>\n<tr>\n<td>Tri\u1ec3n khai & \u0111\u00e0o t\u1ea1o<\/td>\n<td>\u5e94\u7528\u6280\u672f\u4e0e\u53d1\u5c55\u6570\u5b57\u6280\u672f\u4eba\u624d<\/td>\n<td>\u90e8\u7f72\u5ba2\u6237\u7ba1\u7406\u8f6f\u4ef6\uff08CRM\uff09\u3001\u81ea\u52a8\u5316<\/td>\n<td>\u6709\u6548\u63d0\u5347\u4e92\u52a8\u5e76\u7559\u4f4f\u5ba2\u6237<\/td>\n<\/tr>\n<tr>\n<td>\u0110o l\u01b0\u1eddng & t\u1ed1i \u01b0u<\/td>\n<td>\u8bc4\u4f30\u7ed3\u679c\u5e76\u6301\u7eed\u6539\u8fdb<\/td>\n<td>\u5206\u6790\u62a5\u544a\u3001A\/B\u6d4b\u8bd5\u3001\u4f18\u5316\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/td>\n<td>\u5e73\u5747\u6536\u5165\u589e\u957f\u8d85\u8fc730%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/0980_n.jpg\" alt=\"\u4e3a\u6bcf\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u6253\u9020\u7684\u5168\u9762\u6570\u5b57\u8425\u9500\u6218\u7565\" title=\"\"><\/p><h2 id=\"chien-luoc-digital-marketing-toan-dien-duoc-thiet-ke-rieng-cho-tung-doanh-nghiep-smes\">\u4e3a\u6bcf\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u6253\u9020\u7684\u5168\u9762\u6570\u5b57\u8425\u9500\u6218\u7565<\/h2><h3>\u9488\u5bf9\u6bcf\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u7684\u4e2a\u6027\u5316\u65b9\u6cd5<\/h3><p><strong>DPS.MEDIA<\/strong> \u6211\u4eec\u53d1\u73b0\u6bcf\u5bb6\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\uff08SME\uff09\u5728\u7ecf\u8425\u9886\u57df\u3001\u89c4\u6a21\u548c\u8d44\u6e90\u80fd\u529b\u65b9\u9762\u90fd\u6709\u5176\u72ec\u7279\u6027\u3002\u56e0\u6b64\uff0c\u6570\u5b57\u8425\u9500\u7b56\u7565\u4e0d\u80fd\u4e00\u6982\u800c\u8bba\uff0c\u800c\u9700\u6839\u636e\u5ba2\u6237\u7684\u5177\u4f53\u9700\u6c42\u548c\u76ee\u6807\u91cf\u8eab\u5b9a\u5236\u3002\u6211\u4eec\u57fa\u4e8e\u6df1\u5165\u7684\u5e02\u573a\u6570\u636e\u5206\u6790\uff0c\u7ed3\u5408AI\u6280\u672f\u4e0e\u81ea\u52a8\u5316\uff0c\u5236\u5b9a\u5177\u4f53\u9ad8\u6548\u7684\u4f20\u64ad\u8ba1\u5212\uff0c\u4eceSEO\u4f18\u5316\u3001\u4ed8\u8d39\u5e7f\u544a\uff08PPC\uff09\u5230\u591a\u5e73\u53f0\u5185\u5bb9\u5f00\u53d1\u3002.<\/p><p>\u4e8b\u5b9e\u8bc1\u660e\uff0c\u8fd9\u79cd\u4e2a\u6027\u5316\u5df2\u4e3a\u8bb8\u591a\u5ba2\u6237\u5e26\u6765\u663e\u8457\u6210\u6548\u3002\u4f8b\u5982\uff0c\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u5c0f\u578b\u65f6\u5c1a\u8fde\u9501\u5e97\uff0c\u4ec5\u5728DPS.MEDIA\u6839\u636e\u4e0d\u540c\u5ba2\u6237\u7fa4\u7684\u8d2d\u7269\u5386\u53f2\u548c\u504f\u597d\u8c03\u6574\u7684\u90ae\u4ef6\u8425\u9500\u5ba2\u6237\u5173\u6000\u6d3b\u52a8\u5b9e\u65bd6\u4e2a\u6708\u540e\uff0c\u7ebf\u4e0a\u6536\u5165\u5c31\u589e\u957f\u4e8645%\u3002.<\/p><h3>\u591a\u6e20\u9053\u6218\u7565\u6846\u67b6\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u53ef\u6301\u7eed\u652f\u6301<\/h3><ul style=\"margin-top:10px; margin-bottom:10px;\">\n<li><strong>\u6574\u4f53\u4f18\u5316\u6570\u5b57\u6e20\u9053\uff1a<\/strong> \u6211\u4eec\u4e0d\u4ec5\u4e13\u6ce8\u4e8e\u5355\u4e00\u5e73\u53f0\uff0c\u8fd8\u534f\u540c\u6574\u5408\u7f51\u7ad9\u3001\u793e\u4ea4\u7f51\u7edc\u53ca\u7535\u5546\u5e73\u53f0\uff0c\u786e\u4fdd\u65e0\u7f1d\u4f53\u9a8c\u5e76\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002.<\/li>\n<li><strong>\u6301\u7eed\u5206\u6790\u4e0e\u53cd\u9988\uff1a<\/strong> \u91c7\u7528\u654f\u6377\u8425\u9500\uff08Agile Marketing\uff09\u6a21\u5f0f\uff0c\u7b56\u7565\u6839\u636e\u5b9e\u9645\u6570\u636e\u4e0d\u65ad\u66f4\u65b0\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5feb\u901f\u5e94\u5bf9\u5e02\u573a\u53d8\u5316\u3002.<\/li>\n<li><strong>\u6280\u80fd\u57f9\u8bad\u4e0e\u8f6c\u79fb\uff1a<\/strong> DPS.MEDIA\u6ce8\u91cd\u4e3a\u4f01\u4e1a\u6784\u5efa\u5185\u90e8\u80fd\u529b\uff0c\u4ee5\u7ef4\u6301\u957f\u671f\u6210\u6548\uff0c\u800c\u975e\u5b8c\u5168\u4f9d\u8d56\u5916\u90e8\u8d44\u6e90\u3002.<\/li>\n<\/ul><h3>DPS.MEDIA\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u53d6\u5f97\u7684\u80fd\u529b\u4e0e\u6210\u679c\u793a\u610f\u56fe<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"margin-bottom:20px;\">\n<thead>\n<tr>\n<th>\u9879\u76ee\u9879<\/th>\n<th>\u5e73\u5747\u589e\u957f\u6307\u6807<\/th>\n<th>\u6267\u884c\u65f6\u95f4<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7f51\u7ad9\u8bbf\u95ee\u91cf\u589e\u957f<\/td>\n<td>+67%<\/td>\n<td>3\u4e2a\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4ea4\u7f51\u7edc\u4e92\u52a8\u589e\u52a0<\/td>\n<td>+55%<\/td>\n<td>4\u4e2a\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6237\u8f6c\u5316\uff08\u9500\u552e\u8f6c\u5316\uff09<\/td>\n<td>+38%<\/td>\n<td>6\u4e2a\u6708<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6b63\u5982\u9876\u7ea7\u8425\u9500\u4e13\u5bb6\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u6240\u8a00\uff0c, <em>\u201cMarketing th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng\u201d.<\/em> \u8fd9\u4e5f\u662fDPS.MEDIA\u5728\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u6bcf\u4e00\u9879\u6218\u7565\u65f6\u6240\u79c9\u6301\u7684\u6307\u5357\u9488\uff0c\u52a9\u529b\u5b9e\u73b0\u9ad8\u6548\u4e14\u53ef\u6301\u7eed\u7684\u6570\u5b57\u5316\u8f6c\u578b\u3002\u6211\u4eec\u4e0d\u4ec5\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\uff0c\u8fd8\u4e0e\u4f01\u4e1a\u540c\u884c\u3001\u57f9\u8bad\u5e76\u5171\u540c\u521b\u65b0\uff0c\u52a9\u529b\u4f01\u4e1a\u53d1\u5c55\u4e4b\u8def\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/_11718.jpg\" alt=\"\u5229\u7528\u6570\u5b57\u6280\u672f\u63d0\u5347\u7ecf\u8425\u6548\u7387\u5e76\u62d3\u5c55\u5e02\u573a\" title=\"\"><\/p><h2 id=\"tan-dung-cong-nghe-so-de-nang-cao-hieu-qua-kinh-doanh-va-mo-rong-thi-truong\">\u5229\u7528\u6570\u5b57\u6280\u672f\u63d0\u5347\u7ecf\u8425\u6548\u7387\u5e76\u62d3\u5c55\u5e02\u573a<\/h2><h3 style=\"margin-bottom:1em;\">\u6570\u5b57\u6280\u672f\u5e94\u7528\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316\u8fd0\u8425\u6d41\u7a0b\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f<\/h3><p><strong>DPS.MEDIA<\/strong> \u8ba4\u8bc6\u5230\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u4ec5\u4ec5\u662f\u6574\u5408\u6280\u672f\u89e3\u51b3\u65b9\u6848\uff0c\u66f4\u662f\u5168\u9762\u53d8\u9769\u5546\u4e1a\u6218\u7565\u3002\u6839\u636e <em>McKinsey & Company<\/em>, \u7684\u7814\u7a76\uff0c\u6210\u529f\u5e94\u7528\u6570\u5b57\u6280\u672f\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u901a\u5e38\u6bd4\u4f20\u7edf\u5bf9\u624b\u7684\u6536\u5165\u589e\u957f\u5feb20-30%\u3002.<\/p><p>\u6211\u4eec\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u591a\u6e20\u9053\u6570\u5b57\u8425\u9500\u54a8\u8be2\u4e0e\u5b9e\u65bd\uff0c\u5e2e\u52a9\u5b9e\u73b0\uff1a<\/p><ul style=\"margin-left:1.5em;\">\n<li>\u81ea\u52a8\u5316\u9500\u552e\u6d41\u7a0b\u4e0e\u5ba2\u6237\u670d\u52a1\u6d41\u7a0b\u3002.<\/li>\n<li>\u901a\u8fc7CRM\u548c\u884c\u4e3a\u5206\u6790\u4f18\u5316\u5ba2\u6237\u6570\u636e\u7ba1\u7406\u3002.<\/li>\n<li>\u9ad8\u6548\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u3001\u7f51\u7ad9\u548c\u7535\u5546\u7b49\u7ebf\u4e0a\u6e20\u9053\u62d3\u5c55\u5e02\u573a\u3002.<\/li>\n<\/ul><h3 style=\"margin-bottom:1em;\">\u6848\u4f8b\u7814\u7a76\uff1a\u901a\u8fc7\u5168\u9762\u6570\u5b57\u5316\u6218\u7565\u5b9e\u73b0\u6536\u5165\u589e\u957f45%<\/h3><p>\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u65f6\u5c1a\u95e8\u5e97\u4e0eDPS.MEDIA\u5408\u4f5c\u540e\uff0c\u5c06\u5168\u90e8\u5ba2\u6237\u7ba1\u7406\u548c\u5e7f\u544a\u7cfb\u7edf\u8f6c\u4e3a\u6570\u5b57\u5316\u5e73\u53f0\u3002\u7531\u6b64\uff0c\u8be5\u4f01\u4e1a\u5b9e\u73b0\u4e86\uff1a<\/p><ul style=\"margin-left:1.5em;\">\n<li><strong>45%<\/strong> \u4ec56\u4e2a\u6708\u5185\u7684\u6536\u5165\u589e\u957f\uff0c,<\/li>\n<li><strong>30%<\/strong> \u901a\u8fc7Facebook\u548c\u7f51\u7ad9\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\uff0c,<\/li>\n<li><strong>50%<\/strong> \u501f\u52a9\u804a\u5929\u673a\u5668\u4eba\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u63d0\u5347\u5ba2\u6237\u670d\u52a1\u4e92\u52a8\u6548\u7387\u3002.<\/li>\n<\/ul><h3 style=\"margin-bottom:1em;\">\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u6536\u76ca\u603b\u89c8\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-top:1em;\">\n<thead>\n<tr>\n<th>\u4f18\u52bf<\/th>\n<th>\u7b80\u8981\u63cf\u8ff0<\/th>\n<th>\u5b9e\u9645\u6848\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u589e\u52a0\u6536\u5165\u589e\u957f<\/td>\n<td>\u589e\u52a0\u5ba2\u6237\u6570\u91cf\u53ca\u7ebf\u4e0a\u9500\u552e\u6e20\u9053<\/td>\n<td>\u65f6\u5c1a\u4f01\u4e1a\u6536\u5165\u589e\u957f45%<\/td>\n<\/tr>\n<tr>\n<td>\u8282\u7701\u8fd0\u8425\u6210\u672c<\/td>\n<td>\u81ea\u52a8\u5316\u5e2e\u52a9\u51cf\u5c11\u4eba\u529b\u548c\u9519\u8bef<\/td>\n<td>\u4f7f\u7528CRM\u8282\u770120%\u5ba2\u6237\u670d\u52a1\u9884\u7b97<\/td>\n<\/tr>\n<tr>\n<td>\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c<\/td>\n<td>\u4e2a\u6027\u5316\u4fe1\u606f\uff0c\u5feb\u901f\u54cd\u5e94<\/td>\n<td>24\/7 \u804a\u5929\u673a\u5668\u4eba\u652f\u6301\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/ua-ban.jpg\" alt=\"\u4e0eDPS.MEDIA\u4e00\u8d77\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u56e2\u961f\u57f9\u8bad\u5e76\u63d0\u5347\u6570\u5b57\u80fd\u529b\" title=\"\"><\/p><h2 id=\"dao-tao-va-nang-cao-nang-luc-so-cho-doi-ngu-nhan-su-smes-cung-dps-media\">\u4e0eDPS.MEDIA\u4e00\u8d77\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u56e2\u961f\u57f9\u8bad\u5e76\u63d0\u5347\u6570\u5b57\u80fd\u529b<\/h2><h3 style=\"font-weight:700; margin-bottom:10px;\">\u63d0\u5347\u6570\u5b57\u80fd\u529b\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5feb\u901f\u9002\u5e94\u5e02\u573a<\/h3><p><strong>\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u4ec5\u662f\u6280\u672f\uff0c\u66f4\u662f\u4eba\u7684\u80fd\u529b\u3002.<\/strong> DPS.MEDIA \u6df1\u77e5\u4eba\u529b\u56e2\u961f\u662f\u8fd9\u6bb5\u65c5\u7a0b\u6210\u8d25\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u6211\u4eec\u5df2\u8bbe\u8ba1\u51fa\u9488\u5bf9\u5404\u884c\u4e1a\u7279\u70b9\u7684\u6df1\u5165\u3001\u7075\u6d3b\u57f9\u8bad\u8bfe\u7a0b\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5efa\u7acb\u575a\u5b9e\u7684\u6570\u5b57\u8425\u9500\u3001\u6570\u636e\u548c\u6570\u5b57\u5316\u8fd0\u8425\u6d41\u7a0b\u77e5\u8bc6\u57fa\u7840\u3002.<\/p><p>\u7406\u8bba\u4e0e\u5b9e\u8df5\u7d27\u5bc6\u7ed3\u5408\uff1a\u8bfe\u7a0b\u5185\u5bb9\u7ed3\u5408\u4e86\u6765\u81ea\u7814\u7a76\u751f\u9636\u6bb5\uff08\u5982 MIT Sloan Management Review \u7684\u6570\u5b57\u80fd\u529b\u6a21\u578b\uff09\u7684\u6700\u65b0\u7406\u8bba\u4e0e\u8d8a\u5357\u4f01\u4e1a\u5408\u4f5c\u4f19\u4f34\u7684\u5b9e\u9645\u6848\u4f8b\uff0c\u663e\u8457\u63d0\u5347\u57f9\u8bad\u6210\u6548\u3002\u5178\u578b\u6848\u4f8b\uff1a\u67d0\u96f6\u552e\u5ba2\u6237\u5e94\u7528\u57f9\u8bad\u77e5\u8bc6\u540e\uff0c6 \u4e2a\u6708\u5185\u7ebf\u4e0a\u9500\u552e\u989d\u589e\u957f 351%\u3002.<\/p><h3 style=\"font-weight:700; margin-bottom:10px;\">\u6570\u5b57\u6280\u80fd\u57f9\u8bad\u4e0e\u53d1\u5c55\u6218\u7565\u6b65\u9aa4<\/h3><ul style=\"margin-left:20px; margin-bottom:20px;\">\n<li><strong>\u73b0\u72b6\u8bc4\u4f30\uff1a<\/strong> \u521d\u6b65\u6570\u5b57\u80fd\u529b\u8c03\u67e5\u4ee5\u4e2a\u6027\u5316\u8bfe\u7a0b\u3002.<\/li>\n<li><strong>\u6838\u5fc3\u6280\u80fd\u53d1\u5c55\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u6570\u5b57\u8425\u9500\u3001\u6570\u636e\u5206\u6790\u548c\u6570\u5b57\u9879\u76ee\u7ba1\u7406\u3002.<\/li>\n<li><strong>\u5b9e\u9645\u5e94\u7528\uff1a<\/strong> \u5728\u57f9\u8bad\u8fc7\u7a0b\u4e2d\u540c\u6b65\u652f\u6301\u6570\u5b57\u9879\u76ee\u843d\u5730\u3002.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 & \u0111i\u1ec1u ch\u1ec9nh:<\/strong> \u5b9a\u671f\u8ddf\u8e2a\u80fd\u529b\u8fdb\u5c55\uff0c\u6301\u7eed\u66f4\u65b0\u8bfe\u7a0b\u3002.<\/li>\n<\/ul><h3 style=\"font-weight:700; margin-bottom:15px;\">\u6309\u6280\u80fd\u7ec4\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u6240\u9700\u6570\u5b57\u80fd\u529b\u8fdb\u884c\u5206\u7c7b<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-bottom:30px;\">\n<thead>\n<tr>\n<th>\u6280\u80fd<\/th>\n<th>\u7b80\u77ed\u63cf\u8ff0<\/th>\n<th>\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u76ca\u5904<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6570\u5b57\u8425\u9500<\/td>\n<td>\u9ad8\u6548\u8bbe\u8ba1\u5e76\u6267\u884c\u7ebf\u4e0a\u8425\u9500\u6d3b\u52a8<\/td>\n<td>\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u62d3\u5c55\u6f5c\u5728\u5ba2\u6237<\/td>\n<\/tr>\n<tr>\n<td>\u6570\u636e\u5206\u6790<\/td>\n<td>\u89e3\u8bfb\u5e76\u5e94\u7528\u6570\u636e\uff0c\u505a\u51fa\u7cbe\u51c6\u51b3\u7b56<\/td>\n<td>\u964d\u4f4e\u6210\u672c\uff0c\u4f18\u5316\u7ecf\u8425\u7b56\u7565<\/td>\n<\/tr>\n<tr>\n<td>\u6280\u672f\u7ba1\u7406<\/td>\n<td>\u4e86\u89e3\u6570\u5b57\u5de5\u5177\u4e0e\u5e73\u53f0<\/td>\n<td>\u786e\u4fdd\u6570\u5b57\u7cfb\u7edf\u7a33\u5b9a\u5b89\u5168\u8fd0\u884c<\/td>\n<\/tr>\n<tr>\n<td>\u6570\u5b57\u9886\u5bfc\u529b<\/td>\n<td>\u534f\u8c03\u5e76\u6fc0\u52b1\u6570\u5b57\u5316\u8f6c\u578b\u56e2\u961f<\/td>\n<td>\u589e\u5f3a\u7ec4\u7ec7\u5185\u7684\u5171\u8bc6\u4e0e\u521b\u65b0<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dps5.jpg\" alt=\"\u667a\u80fd\u6570\u636e\u5206\u6790\u5728\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u4e2d\u7684\u5e94\u7528\" title=\"\"><\/p><h2 id=\"ung-dung-du-lieu-phan-tich-thong-minh-trong-viec-toi-uu-hoa-chien-dich-marketing\">\u667a\u80fd\u6570\u636e\u5206\u6790\u5728\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u4e2d\u7684\u5e94\u7528<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">\u6570\u636e\u5206\u6790\u52a9\u529b\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c<\/h3><p><strong>DPS.MEDIA<\/strong> \u610f\u8bc6\u5230\uff0c, <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u5229\u7528\u667a\u80fd\u6570\u636e\u5206\u6790\u4e0d\u4ec5\u5e2e\u52a9\u4f01\u4e1a\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\uff0c\u8fd8\u80fd\u521b\u9020\u771f\u6b63\u4e2a\u6027\u5316\u7684\u8425\u9500\u4f53\u9a8c<\/a>. \u3002\u4e0e\u5176\u5927\u89c4\u6a21\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u4e0d\u5982\u901a\u8fc7AI\u548c\u5927\u6570\u636e\u6280\u672f\u5904\u7406\u7684\u6570\u636e\uff0c\u7cbe\u51c6\u8bc6\u522b\u6bcf\u4e2a\u7ec6\u5206\u5ba2\u6237\u7fa4\u7684\u5174\u8da3\u3001\u8d2d\u7269\u884c\u4e3a\uff0c\u751a\u81f3\u6d88\u8d39\u4e60\u60ef\u3002.<\/p><p>\u4ee5\u4e00\u5bb6\u4e0eDPS.MEDIA\u5408\u4f5c\u7684\u65f6\u5c1a\u884c\u4e1a\u4e2d\u5c0f\u4f01\u4e1a\u4e3a\u4f8b\uff0c\u5728\u5e94\u7528\u6570\u636e\u5206\u6790\u5bf9\u5ba2\u6237\u7fa4\u4f53\u6309\u4e60\u60ef\u548c\u4ea7\u54c1\u504f\u597d\u8fdb\u884c\u5206\u7c7b\u540e\uff0c\u7ebf\u4e0a\u9500\u552e\u989d\u4ec5\u4e09\u4e2a\u6708\u5c31\u589e\u957f\u4e86301%\u3002\u5728\u793e\u4ea4\u5e73\u53f0\u548cGoogle\u4e0a\u8bbe\u8ba1\u7684\u4e2a\u6027\u5316\u5e7f\u544a\u4e0d\u4ec5\u63d0\u5347\u4e86\u8f6c\u5316\u7387\uff0c\u8fd8\u6709\u6548\u964d\u4f4e\u4e86\u5e7f\u544a\u6210\u672c\u3002.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u51b3\u7b56\u4f18\u5316\u8425\u9500\u6d3b\u52a8<\/h3><p>\u6211\u4eec\u575a\u4fe1\uff0c\u6210\u529f\u7684\u8425\u9500\u7b56\u7565\u4e0d\u4ec5\u4ec5\u5728\u4e8e\u521b\u610f\uff0c\u66f4\u8981\u57fa\u4e8e <strong>\u7cbe\u51c6\u7684\u6570\u636e\u5206\u6790<\/strong>. \u3002\u4ece\u9009\u62e9\u4f20\u64ad\u6e20\u9053\u3001\u786e\u5b9a\u6d3b\u52a8\u65f6\u95f4\u5230\u5408\u7406\u5206\u914d\u9884\u7b97\uff0c\u6240\u6709\u73af\u8282\u90fd\u57fa\u4e8e <em>\u83b7\u5f97\u7684\u6d1e\u5bdf<\/em> \u8fdb\u884c\u4f18\u5316\u3002.<\/p><p>DPS.MEDIA\u59cb\u7ec8\u5e94\u7528A\/B\u6d4b\u8bd5\u6a21\u578b\u548c\u5b9e\u65f6\u6d3b\u52a8\u7ee9\u6548\u5206\u6790\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5feb\u901f\u505a\u51fa\u7cbe\u51c6\u8c03\u6574\uff0c\u7f29\u77ed\u8ba1\u5212\u4e0e\u7ed3\u679c\u4e4b\u95f4\u7684\u8ddd\u79bb\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082022\uff09\u7814\u7a76\uff0c\u6709\u6548\u5229\u7528\u6570\u636e\u7684\u4f01\u4e1a\u6bcf\u5e74\u5e73\u5747\u53ef\u63d0\u534781%\u7684\u6536\u5165\u3002.<\/p><table class=\"wp-list-table widefat striped\" style=\"margin-top:15px; width:100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"padding:8px; text-align:left;\">\u56e0\u7d20<\/th>\n<th style=\"padding:8px; text-align:left;\">\u5e94\u7528\u80fd\u529b<\/th>\n<th style=\"padding:8px; text-align:left;\">\u4e3b\u8981\u4f18\u52bf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:8px;\">\u5ba2\u6237\u5206\u7ec4<\/td>\n<td style=\"padding:8px;\">\u57fa\u4e8e\u884c\u4e3a\u548c\u4eba\u53e3\u7edf\u8ba1\u8fdb\u884c\u5206\u7c7b<\/td>\n<td style=\"padding:8px;\">\u63d0\u5347\u4e92\u52a8\u6548\u7387\uff0c\u5b9e\u73b0\u4fe1\u606f\u4e2a\u6027\u5316<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;\">\u60c5\u611f\u5206\u6790<\/td>\n<td style=\"padding:8px;\">\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u8bc4\u4f30\u5ba2\u6237\u53cd\u9988<\/td>\n<td style=\"padding:8px;\">\u5feb\u901f\u8c03\u6574\u5e02\u573a\u53cd\u5e94<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;\">\u4f18\u5316\u5e7f\u544a\u6e20\u9053<\/td>\n<td style=\"padding:8px;\">\u6839\u636e\u7ee9\u6548\u81ea\u52a8\u5206\u914d\u9884\u7b97<\/td>\n<td style=\"padding:8px;\">\u8282\u7701\u6210\u672c\uff0c\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3 style=\"font-weight:600; margin-bottom:12px;\">\u6765\u81eaDPS.MEDIA\u7684\u521b\u65b0\u89c6\u89d2\uff1a\u6570\u636e\u4e0d\u4ec5\u4ec5\u662f\u6570\u5b57<\/h3><p>DPS.MEDIA tin t\u01b0\u1edfng r\u1eb1ng, d\u1eef li\u1ec7u kh\u00f4ng n\u00ean b\u1ecb coi l\u00e0 \u201cm\u1edb con s\u1ed1\u201d kh\u00f4 khan m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c khai th\u00e1c nh\u01b0 m\u1ed9t \u201cngu\u1ed3n c\u1ea3m h\u1ee9ng chi\u1ebfn l\u01b0\u1ee3c\u201d nh\u1eb1m t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. Trong th\u1eddi \u0111\u1ea1i 4.0, doanh nghi\u1ec7p SME t\u1ea1i Vi\u1ec7t Nam c\u1ea7n m\u1ed9t \u0111\u1ed1i t\u00e1c kh\u00f4ng ch\u1ec9 cung c\u1ea5p c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n mang \u0111\u1ebfn s\u1ef1 \u0111\u1ed3ng h\u00e0nh trong t\u01b0 duy s\u00e1ng t\u1ea1o, t\u00edch h\u1ee3p d\u1eef li\u1ec7u v\u1edbi khai ph\u00f3ng \u00fd t\u01b0\u1edfng.<\/p><p>DPS.MEDIA\u6267\u884c\u7684\u6bcf\u4e00\u4e2a\u8425\u9500\u6d3b\u52a8\u90fd\u59cb\u4e8e <strong>\u667a\u80fd\u5206\u6790<\/strong> \u7ed3\u5408\u5bf9\u672c\u5730\u6587\u5316\u548c\u5e02\u573a\u7279\u6027\u7684\u6df1\u523b\u7406\u89e3\uff0c\u5e2e\u52a9\u6bcf\u4e2a\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u751f\u5b58\u4e0b\u6765\uff0c\u8fd8\u80fd\u5728\u6570\u5b57\u65f6\u4ee3\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/ho-lon.jpg\" alt=\"\u5b9e\u7528\u5efa\u8bae\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u5316\u8f6c\u578b\u8fc7\u7a0b\u4e2d\u514b\u670d\u6311\u6218\" title=\"\"><\/p><h2 id=\"loi-khuyen-thuc-tien-giup-smes-vuot-qua-thach-thuc-trong-qua-trinh-chuyen-doi-so\">\u5b9e\u7528\u5efa\u8bae\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u514b\u670d\u6570\u5b57\u5316\u8f6c\u578b\u8fc7\u7a0b\u4e2d\u7684\u6311\u6218<\/h2><h3 style=\"font-weight:700; margin-bottom:12px;\">\u6df1\u5165\u4e86\u89e3\u4f01\u4e1a\u7279\u6027\u5e76\u9009\u62e9\u5408\u9002\u7684\u89e3\u51b3\u65b9\u6848<\/h3><p>\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u662f\u7b80\u5355\u5730\u590d\u5236\u6280\u672f\uff0c\u800c\u662f\u4f01\u4e1a\u7ba1\u7406\u548c\u8fd0\u8425\u601d\u7ef4\u7684\u53d8\u9769\u4e4b\u65c5\u3002\u5bf9\u4e8e <strong>\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a<\/strong>, \u6280\u672f\u5e94\u7528\u9700\u8981\u5efa\u7acb\u5728\u5bf9\u5b9e\u9645\u9700\u6c42\u3001\u8d22\u52a1\u80fd\u529b\u548c\u5185\u90e8\u8d44\u6e90\u7684\u6df1\u523b\u7406\u89e3\u57fa\u7840\u4e0a\u3002DPS.MEDIA\u59cb\u7ec8\u5f3a\u8c03\u6b63\u786e\u8bc4\u4f30\u4f01\u4e1a\u89c4\u6a21\u3001\u4f18\u52bf\u4e0e\u52a3\u52bf\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u5206\u9636\u6bb5\u63a8\u8fdb\u5408\u9002\u7684\u8f6c\u578b\uff0c\u907f\u514d\u6d6a\u8d39\u548c\u98ce\u9669\u3002.<\/p><p>V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p nh\u1ecf t\u1ea1i B\u00ecnh D\u01b0\u01a1ng \u0111\u00e3 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi DPS.MEDIA \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng CRM t\u00edch h\u1ee3p v\u1edbi n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn,t\u1eeb \u0111\u00f3 t\u0103ng doanh thu tr\u1ef1c ti\u1ebfp 30% ch\u1ec9 trong 6 th\u00e1ng,gi\u00fap minh ch\u1ee9ng cho hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c \u201cch\u1ecdn l\u1ecdc\u201d c\u00f4ng ngh\u1ec7 thay v\u00ec ch\u1ea1y theo tr\u00e0o l\u01b0u.<\/p><h3 style=\"font-weight:700; margin-bottom:12px;\">\u901a\u8fc7\u57f9\u8bad\u548c\u6218\u7565\u5408\u4f5c\u4f18\u5316\u8d44\u6e90<\/h3><p>\u6839\u636eMIT Sloan Management Review\u7684\u7814\u7a76\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u6210\u529f\u7684\u6838\u5fc3\u5728\u4e8e\u4eba\u529b\u8d44\u6e90\uff0c\u8d85\u8fc770%\u7684\u5931\u8d25\u6e90\u4e8e\u4eba\u5458\u73af\u8282\u3002DPS.MEDIA\u4e13\u6ce8\u4e8e\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5185\u90e8\u57f9\u8bad\u548c\u5fc5\u8981\u7684\u6570\u5b57\u6280\u80fd\u54a8\u8be2\uff0c\u540c\u65f6\u9f13\u52b1\u4e0e\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u534f\u4f5c\uff0c\u6253\u9020\u591a\u5143\u652f\u6301\u751f\u6001\u7cfb\u7edf\u3002.<\/p><ul style=\"margin-top:0; padding-left:20px; line-height:1.6; font-size:0.95rem;\">\n<li><strong>\u5236\u5b9a\u7cfb\u7edf\u5316\u57f9\u8bad\u8ba1\u5212\uff1a<\/strong> \u660e\u786e\u6570\u5b57\u6280\u80fd\uff0c\u5e2e\u52a9\u5458\u5de5\u4e3b\u52a8\u9002\u5e94\u3002.<\/li>\n<li><strong>\u5efa\u8bbe\u521b\u65b0\u6587\u5316\uff1a<\/strong> \u9f13\u52b1\u8bd5\u9a8c\u4e0e\u77e5\u8bc6\u5206\u4eab\u3002.<\/li>\n<li><strong>\u5bfb\u627e\u6218\u7565\u5408\u4f5c\u4f19\u4f34\uff1a<\/strong> \u5171\u4eab\u8d44\u6e90\u4e0e\u5b9e\u9645\u90e8\u7f72\u7ecf\u9a8c\u3002.<\/li>\n<\/ul><h3 style=\"font-weight:700; margin-bottom:12px;\">\u4e2d\u5c0f\u4f01\u4e1a\u9ad8\u6548\u6570\u5b57\u5316\u8f6c\u578b\u6218\u7565\u6b65\u9aa4\u603b\u7ed3\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-top:1em; border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"padding:12px; text-align:left;\">\u6b65\u9aa4<\/th>\n<th style=\"padding:12px; text-align:left;\">\u4e3b\u8981\u5185\u5bb9<\/th>\n<th style=\"padding:12px; text-align:left;\">\u5e26\u6765\u7684\u597d\u5904<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">1. \u73b0\u72b6\u5206\u6790<\/td>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">\u8bc4\u4f30\u7ba1\u7406\u7cfb\u7edf\u3001\u6280\u672f\u548c\u4eba\u529b\u8d44\u6e90<\/td>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">\u786e\u5b9a\u9700\u6c42\u548c\u4e3b\u8981\u74f6\u9888<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">2. \u9009\u62e9\u5408\u9002\u7684\u6280\u672f<\/td>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">\u9009\u62e9\u7b80\u5355\u6613\u64cd\u4f5c\u7684\u5de5\u5177<\/td>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">\u63d0\u5347\u8fd0\u8425\u6548\u7387\uff0c\u964d\u4f4e\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">3. \u0110\u00e0o t\u1ea1o & chuy\u1ec3n giao<\/td>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">\u4e3a\u5458\u5de5\u914d\u5907\u6570\u5b57\u6280\u80fd<\/td>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">\u63d0\u5347\u8ba4\u77e5\uff0c\u51cf\u5c11\u5bf9\u53d8\u9769\u7684\u62b5\u89e6<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">4. \u0110\u00e1nh gi\u00e1 & \u0111i\u1ec1u ch\u1ec9nh<\/td>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">\u8ddf\u8e2a\u6548\u679c\u5e76\u4f18\u5316\u6d41\u7a0b<\/td>\n<td style=\"padding:12px; border-top:1px solid #ddd;\">\u786e\u4fdd\u6570\u5b57\u5316\u8f6c\u578b\u7684\u53ef\u6301\u7eed\u6027<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/-video.jpg\" alt=\"\u5728DPS.MEDIA\u7684\u966a\u4f34\u4e0b\uff0c\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6210\u529f\u6545\u4e8b\" title=\"\"><\/p><h2 id=\"cau-chuyen-thanh-cong-cua-smes-viet-nam-duoi-su-dong-hanh-cua-dps-media\">\u5728DPS.MEDIA\u7684\u966a\u4f34\u4e0b\uff0c\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6210\u529f\u6545\u4e8b<\/h2><h3><strong>\u6570\u5b57\u5316\u8f6c\u578b\u4e4b\u8def\u4e0d\u4ec5\u662f\u8d8b\u52bf\uff0c\u66f4\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u8fdb\u6b65<\/strong><\/h3><p>\u5728\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u80cc\u666f\u4e0b\uff0c <strong>\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a<\/strong> \u6b63\u9762\u4e34\u7740\u5fc5\u987b\u5feb\u901f\u521b\u65b0\u5e76\u9002\u5e94\u6570\u5b57\u6280\u672f\u7684\u538b\u529b\u3002\u51ed\u501f7\u5e74\u4ee5\u4e0a\u7ecf\u9a8c\uff0cDPS.MEDIA \u53d1\u73b0\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u4e2d\u7684\u6218\u7565\u966a\u4f34\u4e0d\u4ec5\u6709\u52a9\u4e8e\u4f18\u5316\u6210\u672c\uff0c\u8fd8\u80fd\u63d0\u5347\u4e2d\u5c0f\u4f01\u4e1a\u7684\u7ba1\u7406\u80fd\u529b\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u3002.<\/p><h3><strong>\u5178\u578b\u6848\u4f8b\u7814\u7a76\uff1a\u501f\u52a9\u6df1\u5ea6\u6570\u5b57\u8425\u9500\u5b9e\u73b0\u98de\u8dc3\u5f0f\u589e\u957f<\/strong><\/h3><p>Ch\u00fang t\u00f4i t\u1eebng h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7 t\u1ea1i \u0110\u1ed3ng Nai \u2013 tr\u01b0\u1edbc \u0111\u00f3 h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Sau khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Digital Marketing to\u00e0n di\u1ec7n do DPS.MEDIA t\u01b0 v\u1ea5n, doanh nghi\u1ec7p \u0111\u00e3:<\/p><ul>\n<li><strong>\u63d0\u5347150%<\/strong> \u4ec5\u75286\u4e2a\u6708\u7684\u9500\u552e\u989d<\/li>\n<li><strong>\u6269\u5c55<\/strong> \u901a\u8fc7\u7535\u5546\u5e73\u53f0\u548c\u793e\u4ea4\u7f51\u7edc\u7684\u5206\u9500\u6e20\u9053<\/li>\n<li>\u5e94\u7528\u6570\u636e\u5206\u6790\u4ee5 <strong>\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c<\/strong> \u5e76\u63d0\u5347\u8f6c\u5316\u7387<\/li>\n<\/ul><p>\u8fd9\u8bc1\u660e\u4e86\u7cfb\u7edf\u6027\u6295\u8d44\u6570\u5b57\u6218\u7565\u7684\u5b9e\u9645\u529b\u91cf\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u5316\u65f6\u4ee3\u4e0d\u4ec5\u751f\u5b58\u4e0b\u6765\uff0c\u8fd8\u80fd\u5b9e\u73b0\u8de8\u8d8a\u5f0f\u53d1\u5c55\u3002.<\/p><h3><strong>\u4e0eDPS.MEDIA\u643a\u624b\u5e26\u6765\u7684\u76ca\u5904<\/strong><\/h3><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u9886\u57df<\/th>\n<th>DPS.MEDIA\u89e3\u51b3\u65b9\u6848<\/th>\n<th>\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5f71\u54cd<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6570\u5b57\u8425\u9500\u6218\u7565<\/td>\n<td>\u5e02\u573a\u5206\u6790\uff0c\u591a\u6e20\u9053\u8425\u9500\u8ba1\u5212\u5236\u5b9a<\/td>\n<td>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u9ad8\u6548\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237<\/td>\n<\/tr>\n<tr>\n<td>\u6280\u672f\u90e8\u7f72<\/td>\n<td>\u652f\u6301\u96c6\u6210CRM\u3001\u5206\u6790\u548c\u81ea\u52a8\u5316\u5de5\u5177<\/td>\n<td>\u63d0\u5347\u7ba1\u7406\u6548\u7387\u4e0e\u8fd0\u8425\u6d41\u7a0b<\/td>\n<\/tr>\n<tr>\n<td>\u57f9\u8bad\u4e0e\u54a8\u8be2<\/td>\n<td>\u4e13\u6ce8\u4e8e\u8425\u9500\u4e0e\u6570\u5b57\u5316\u8f6c\u578b<\/td>\n<td>\u5e2e\u52a9\u4eba\u529b\u56e2\u961f\u81ea\u4fe1\u8fd0\u8425\u65b0\u5546\u4e1a\u6a21\u5f0f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 vai tr\u00f2 c\u1ee7a DPS.MEDIA, anh nguy\u1ec5n Minh S\u01a1n \u2013 CEO m\u1ed9t startup c\u00f4ng ngh\u1ec7 t\u1ea1i TP.HCM cho bi\u1ebft: <em>\u201cDPS.MEDIA kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed1i t\u00e1c,h\u1ecd nh\u01b0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh gi\u00fap ch\u00fang t\u00f4i bi\u1ebfn th\u00e1ch th\u1ee9c th\u00e0nh c\u01a1 h\u1ed9i,t\u1ea1o n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng hi\u1ec7n nay.\u201d<\/em><\/p><h2 id=\"outro\">\u6765\u81eaDPS.MEDIA\u7684\u5206\u4eab<\/h2><p>\u5728\u6570\u5b57\u5316\u8f6c\u578b\u7684\u65c5\u7a0b\u4e2d\uff0c\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u9700\u8981\u4e00\u4e2a\u7406\u89e3\u3001\u7528\u5fc3\u4e14\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4f19\u4f34\u3002DPS.MEDIA\u76f8\u4fe1\uff0c\u51ed\u501f\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u548c\u5bf9\u8d8a\u5357\u5e02\u573a\u7684\u6df1\u523b\u7406\u89e3\uff0c\u6211\u4eec\u4e0d\u4ec5\u521b\u9020\u5ba3\u4f20\u4ef7\u503c\uff0c\u66f4\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5728\u65e5\u76ca\u6fc0\u70c8\u7684\u7ade\u4e89\u73af\u5883\u4e2d\u5e26\u6765\u65b0\u7684\u52a8\u529b\u3002.<\/p><p>\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u518d\u662f\u4e00\u4e2a\u9065\u8fdc\u7684\u6982\u5ff5\uff0c\u800c\u662f\u4e2d\u5c0f\u4f01\u4e1a\u628a\u63e1\u53ef\u6301\u7eed\u589e\u957f\u673a\u9047\u7684\u5fc5\u7136\u4e4b\u8def\u3002\u6b63\u786e\u786e\u5b9a\u6218\u7565\u65b9\u5411\u3001\u9009\u62e9\u5408\u9002\u5e73\u53f0\u3001\u667a\u80fd\u6570\u636e\u6574\u5408\u548c\u4f18\u5316\u8425\u9500\u7ee9\u6548\uff0c\u5c06\u6210\u4e3a\u63a8\u52a8\u4f01\u4e1a\u7a81\u7834\u7684\u91cd\u8981\u52a8\u529b\u3002\u6211\u4eec\u9f13\u52b1\u4f01\u4e1a\u4ece\u5c0f\u7684\u6539\u53d8\u5f00\u59cb\uff1a\u8861\u91cf\u6d3b\u52a8\u6548\u679c\u3001\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u5e76\u9010\u6b65\u6570\u5b57\u5316\u9500\u552e\u6d41\u7a0b\u3002\u6bcf\u4e00\u4e2a\u4eca\u5929\u7684\u7cbe\u51c6\u884c\u52a8\u90fd\u5c06\u4e3a\u660e\u5929\u5960\u5b9a\u575a\u5b9e\u57fa\u7840\u3002.<\/p><p>\u5982\u679c\u4f60\u5173\u6ce8\u5982AI\u5728\u8425\u9500\u4e2d\u7684\u5e94\u7528\u3001\u591a\u6e20\u9053\u589e\u957f\u8d8b\u52bf\u6216\u6570\u5b57\u5316\u5546\u4e1a\u6a21\u5f0f\u8f6c\u578b\u7b49\u4e3b\u9898\uff0cDPS.MEDIA\u5c06\u7ee7\u7eed\u966a\u4f34\u5e76\u5728\u540e\u7eed\u6587\u7ae0\u4e2d\u5206\u4eab\u6df1\u5ea6\u77e5\u8bc6\u3002.<\/p><p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u6536\u5230\u60a8\u7684\u53cd\u9988\u3001\u89c2\u70b9\u6216\u95ee\u9898\u3002\u8ba9\u6211\u4eec\u5171\u540c\u6253\u9020\u4e00\u4e2a\u56f4\u7ed5\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u4e3b\u9898\u7684\u6d3b\u8dc3\u3001\u524d\u6cbf\u7684\u4f01\u4e1a\u793e\u533a\uff01 <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" 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