{"id":24509,"date":"2025-06-26T12:15:10","date_gmt":"2025-06-26T05:15:10","guid":{"rendered":"https:\/\/dps.media\/dich-vu-viet-content-facebook-ads-thu-hut-khach-hang\/"},"modified":"2025-06-26T12:15:14","modified_gmt":"2025-06-26T05:15:14","slug":"%e8%b6%8a%e5%8d%97facebook%e5%b9%bf%e5%91%8a%e5%86%85%e5%ae%b9%e6%9c%8d%e5%8a%a1%e5%90%b8%e5%bc%95%e5%ae%a2%e6%88%b7","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%97facebook%e5%b9%bf%e5%91%8a%e5%86%85%e5%ae%b9%e6%9c%8d%e5%8a%a1%e5%90%b8%e5%bc%95%e5%ae%a2%e6%88%b7\/","title":{"rendered":"\u5438\u5f15\u5ba2\u6237\u7684Facebook\u5e7f\u544a\u5185\u5bb9\u64b0\u5199\u670d\u52a1"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <em>\u5438\u5f15\u5ba2\u6237\u7684Facebook\u5e7f\u544a\u5185\u5bb9\u5199\u4f5c\u670d\u52a1\u6b63\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u65e5\u76ca\u6fc0\u70c8\u7684\u5e7f\u544a\u73af\u5883\u4e2d\u63d0\u5347\u8f6c\u5316\u7387\u7684\u5173\u952e\u3002.<\/em> \u6839\u636eFacebook Business\u7684\u7814\u7a76\uff0c\u5177\u6709\u521b\u610f\u4e14\u76f8\u5173\u7684\u5e7f\u544a\u5185\u5bb9\u80fd\u6bd4\u666e\u901a\u5e7f\u544a\u63d0\u5347\u7528\u6237\u4e92\u52a8\u7387751%\u3002\u5728DPS.MEDIA\uff0c\u6211\u4eec\u53d1\u73b0 <strong>\u4e00\u7bc7\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u4e0d\u4ec5\u80fd\u7a81\u51fa\u4ea7\u54c1\uff0c\u8fd8\u80fd\u4e3a\u76ee\u6807\u5ba2\u6237\u6253\u9020\u60c5\u611f\u8fde\u63a5\u7684\u6545\u4e8b\u3002<\/strong>.\u8bb8\u591a\u4f01\u4e1a\u8f6c\u5411\u6295\u8d44Facebook\u5e7f\u544a\u5185\u5bb9\u5e76\u975e\u5076\u7136\uff1b\u5176\u4e3b\u8981\u539f\u56e0\u662f <em>\u9ad8\u8d28\u91cf\u5185\u5bb9\u51b3\u5b9a\u4e86\u5e7f\u544a\u6d3b\u52a8\u6210\u529f\u768470%\u4ee5\u4e0a\u3002<\/em>. \u5f53\u5185\u5bb9\u805a\u7126\u6838\u5fc3\u3001\u5951\u5408\u5ba2\u6237\u6d1e\u5bdf\u65f6\uff0c\u5e7f\u544a\u4e0d\u4ec5\u5438\u5f15\u4eba\uff0c\u8fd8\u80fd\u5efa\u7acb\u4fe1\u4efb\u5e76\u8fc5\u901f\u63a8\u52a8\u884c\u52a8\u3002.<a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"91\">DPS.MEDIA<\/a> \u59cb\u7ec8\u4e0e\u4f01\u4e1a\u643a\u624b\uff0c\u57fa\u4e8e\u771f\u5b9e\u6570\u636e\u548c\u7528\u6237\u884c\u4e3a\u5206\u6790\uff0c\u6253\u9020\u7cfb\u7edf\u5316\u5185\u5bb9\u7b56\u7565\u3002.<\/p><p><em>\u6295\u8d44\u4e13\u4e1aFacebook\u5e7f\u544a\u5185\u5bb9\u5199\u4f5c\u670d\u52a1\u4e0d\u662f\u6210\u672c\uff0c\u800c\u662f\u54c1\u724c\u957f\u671f\u76c8\u5229\u7684\u6295\u8d44\u3002.<\/em> \u6211\u4eec\u5df2\u4e0e\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5408\u4f5c\u5e76\u8bc1\u660e\uff0c\u4ec5\u51ed\u4e00\u5957\u6807\u51c6\u5316\u5185\u5bb9\u7b56\u7565\uff0c\u5e7f\u544a\u9884\u7b97\u5f97\u4ee5\u4f18\u5316\uff0cROI\u6548\u679c\u8d85\u51fa\u9884\u671f\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u5e0c\u671bFacebook\u5e7f\u544a\u771f\u6b63\u7206\u53d1\u5e76\u7cbe\u51c6\u89e6\u8fbe\u5ba2\u6237\uff0c\u5c31\u8ba9DPS.MEDIA\u5e2e\u4f60\u5f81\u670d\u6bcf\u4e00\u53e5\u6587\u6848\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg0c77.jpg\" alt=\"\u4f18\u8d28\u5185\u5bb9\u5728Facebook\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7684\u91cd\u8981\u6027\" title=\"\"><\/p><h2 id=\"tam-quan-trong-cua-content-chat-luong-trong-chien-dich-facebook-ads\">\u4f18\u8d28\u5185\u5bb9\u5728Facebook\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7684\u91cd\u8981\u6027<\/h2><h3><strong>Content ch\u1ea5t l\u01b0\u1ee3ng \u2013 ch\u00eca kh\u00f3a m\u1edf c\u1eeda th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/strong><\/h3><p>\u5728Facebook\u5e7f\u544a\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u80cc\u666f\u4e0b\uff0c, <strong>\u521b\u610f\u4e14\u76f8\u5173\u7684\u5185\u5bb9<\/strong> \u6210\u4e3a\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u4f17\u4eba\u4e2d\u8131\u9896\u800c\u51fa\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002Nielsen\u4e0eHubSpot\u7684\u7814\u7a76\u8868\u660e\uff0c\u5438\u5f15\u4eba\u7684\u5e7f\u544a\u5185\u5bb9\u80fd\u63d0\u5347\u54c1\u724c\u8bb0\u5fc6\u5ea670%\uff0c\u540c\u65f6\u5c06\u4e92\u52a8\u7387\u81f3\u5c11\u63d0\u534740%\u76f8\u6bd4\u666e\u901a\u5185\u5bb9\u3002\u5185\u5bb9\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u6295\u653e\u800c\u5199\uff0c\u66f4\u9700\u57fa\u4e8e\u5ba2\u6237\u6d1e\u5bdf\u8fdb\u884c\u4f18\u5316\uff0c\u6253\u9020\u89e6\u52a8\u7528\u6237\u60c5\u611f\u4e0e\u5b9e\u9645\u9700\u6c42\u7684\u6545\u4e8b\u3002.<\/p><p>DPS.MEDIA\u901a\u8fc7\u4e0e\u4e00\u5bb6\u8d8a\u5357\u5929\u7136\u5316\u5986\u54c1\u54c1\u724c\u7684\u5408\u4f5c\u9879\u76ee\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\u3002\u901a\u8fc7\u4ece\u62a4\u80a4\u76ca\u5904\u5230\u5ba2\u6237\u4f53\u9a8c\u7b49\u771f\u5b9e\u89c6\u89d2\u6784\u5efa\u4ea7\u54c1\u4ecb\u7ecd\u7cfb\u5217\u5e16\u5b50\uff0c\u6d3b\u52a8\u4ec5\u4e24\u4e2a\u6708\u5c31\u5c06\u9875\u9762\u4e92\u52a8\u63d0\u5347\u4e86150%\uff0c\u540c\u65f6\u8ba2\u5355\u91cf\u8f83\u4e0a\u6708\u589e\u957f30%\u3002\u771f\u5b9e\u6545\u4e8b\u4e0e\u6570\u636e\u9a71\u52a8\u5185\u5bb9\u7684\u7ed3\u5408\u6b63\u662f\u6253\u9020\u53ef\u6301\u7eed\u5e7f\u544a\u6548\u679c\u7684\u79d8\u8bc0\u3002.<\/p><h3><strong>\u6253\u9020\u7a81\u7834\u6027Facebook\u5e7f\u544a\u5185\u5bb9\u7684\u8981\u7d20<\/strong><\/h3><ul>\n<li><strong>\u771f\u5b9e\u4e14\u4eb2\u5207<\/strong>: \u907f\u514d\u7a7a\u6d1e\u8bed\u8a00\uff0c\u6ce8\u91cd\u6316\u6398\u5ba2\u6237\u771f\u5b9e\u60c5\u611f\u3002.<\/li>\n<li><strong>\u4fe1\u606f\u4f20\u9012\u6e05\u6670<\/strong>\uff1a\u4e13\u6ce8\u4e8e\u7a81\u51fa\u4f18\u52bf\uff0c\u907f\u514d\u5197\u957f\u9020\u6210\u6df7\u6dc6\u3002.<\/li>\n<li><strong>\u9488\u5bf9\u6bcf\u4e2a\u76ee\u6807\u7fa4\u4f53\u8fdb\u884c\u4f18\u5316<\/strong>: \u5e94\u7528\u884c\u4e3a\u6570\u636e\u5206\u6790\u4ee5\u5b9e\u73b0\u5185\u5bb9\u4e2a\u6027\u5316\u3002.<\/li>\n<li><strong>\u5f3a\u6709\u529b\u7684\u53f7\u53ec\u6027\u7528\u8bed<\/strong>: \u76f4\u63a5\u94fe\u63a5\u5230\u671f\u671b\u7684\u884c\u52a8\uff0c\u6709\u52a9\u4e8e\u63d0\u5347\u8f6c\u5316\u7387\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u5f71\u54cd\u7a0b\u5ea6<\/th>\n<th>\u5b9e\u9645\u6848\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9ad8\u8d28\u91cf\u63d2\u56fe<\/td>\n<td>80%<\/td>\n<td>\u5316\u5986\u54c1\u5e7f\u544a\u91c7\u7528\u89c6\u9891\u8bc4\u4ef7\u800c\u975e\u9759\u6001\u56fe\u7247<\/td>\n<\/tr>\n<tr>\n<td>\u6fc0\u53d1\u597d\u5947\u5fc3\u7684\u6807\u9898<\/td>\n<td>65%<\/td>\n<td>Ti\u00eau \u0111\u1ec1 \u201cB\u00ed quy\u1ebft d\u01b0\u1ee1ng da t\u1eeb thi\u00ean nhi\u00ean ch\u01b0a t\u1eebng ti\u1ebft l\u1ed9\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u7b80\u6d01\u6613\u8bb0\u7684\u4fe1\u606f<\/td>\n<td>75%<\/td>\n<td>Tagline \u201cS\u1ea1ch, m\u1ec1m, an to\u00e0n \u2013 t\u1eeb g\u1ed1c t\u1ef1 nhi\u00ean\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec<\/td>\n<td>70%<\/td>\n<td>\u201c\u0110\u1eb7t ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/a-gi-4.jpg685c.jpg\" alt=\"\u5206\u6790\u5ba2\u6237\u6d1e\u5bdf\u4ee5\u6253\u9020\u5438\u5f15\u4e14\u5951\u5408\u7684\u5185\u5bb9\" title=\"\"><\/p><h2 id=\"phan-tich-insight-khach-hang-de-tao-noi-dung-hap-dan-va-phu-hop\">\u5206\u6790\u5ba2\u6237\u6d1e\u5bdf\u4ee5\u6253\u9020\u5438\u5f15\u4e14\u5951\u5408\u7684\u5185\u5bb9<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">\u63a2\u7d22\u5ba2\u6237\u52a8\u673a\u4e0e\u884c\u4e3a\u4ee5\u4f18\u5316\u5185\u5bb9<\/h3><p><strong>\u5ba2\u6237\u6d1e\u5bdf<\/strong> \u4e0d\u4ec5\u4ec5\u662f\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u6216\u6d88\u8d39\u4e60\u60ef\u3002\u8fd9\u662f\u5ba2\u6237\u5728\u8d2d\u7269\u65c5\u7a0b\u4e2d\u4f53\u9a8c\u7684\u60c5\u611f\u3001\u6f5c\u5728\u9700\u6c42\u4e0e\u60c5\u5883\u7684\u5de7\u5999\u7ed3\u5408\u3002\u5728DPS.MEDIA\uff0c\u6211\u4eec\u57fa\u4e8e\u5e02\u573a\u8c03\u7814\u548c\u6570\u5b57\u884c\u4e3a\u5206\u6790\uff0c\u6253\u9020\u65e2 <em>\u7cbe\u51c6\u89e6\u8fbe\u5fc3\u7406<\/em> \u53c8 <em>\u5f15\u9886\u6f6e\u6d41<\/em>.<\/p><p>Ch\u1ec9 khi hi\u1ec3u s\u00e2u s\u1eafc nh\u1eefng n\u1ed7i \u0111au hay mong mu\u1ed1n ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n, n\u1ed9i dung m\u1edbi th\u1ef1c s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng k\u00e9o h\u1ecd d\u1eebng l\u1ea1i, t\u01b0\u01a1ng t\u00e1c v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 chuy\u1ec3n \u0111\u1ed5i. V\u00ed d\u1ee5, trong m\u1ed9t chi\u1ebfn d\u1ecbch cho ng\u00e0nh FMCG, thay v\u00ec t\u1eadp trung qu\u1ea3ng c\u00e1o l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m, ch\u00fang t\u00f4i \u0111\u00e3 khai th\u00e1c insight \u201cnhu c\u1ea7u t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i cho m\u1eb9 b\u1ec9m s\u1eefa b\u1eadn r\u1ed9n\u201d \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh truy\u1ec1n t\u1ea3i.K\u1ebft qu\u1ea3 l\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) t\u0103ng 32%, c\u00f9ng v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c comment cao h\u01a1n 25% so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">\u57fa\u4e8e\u5ba2\u6237\u6d1e\u5bdf\u5206\u6790\u7684\u5438\u5f15\u6027\u5185\u5bb9\u7ed3\u6784<\/h3><ul style=\"margin-left:20px; list-style-type: disc; margin-bottom:20px;\">\n<li><strong>\u6df1\u5165\u7814\u7a76\u7ebf\u4e0a\u884c\u4e3a\uff1a<\/strong> Facebook\u7684\u4f7f\u7528\u4e60\u60ef\u3001\u4e92\u52a8\u65f6\u95f4\u3001\u5174\u8da3\u7fa4\u4f53\u3002.<\/li>\n<li><strong>\u786e\u5b9a\u60c5\u611f\u89e6\u70b9\uff1a<\/strong> \u901a\u8fc7\u76ee\u6807\u5ba2\u6237\u7684\u6050\u60e7\u3001\u5e0c\u671b\u6216\u4e2a\u4eba\u4ef7\u503c\u89c2\u8fdb\u884c\u8fde\u63a5\u3002.<\/li>\n<li><strong>\u4f18\u5316\u8bed\u8a00\u548c\u89c6\u89c9\uff1a<\/strong> \u786e\u4fdd\u7b26\u5408\u6587\u5316\u8bed\u5883\u548c\u5f53\u524d\u5ba1\u7f8e\u8d8b\u52bf\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-bottom:20px;\">\n<thead>\n<tr>\n<th>\u6d1e\u5bdf\u8981\u7d20<\/th>\n<th>\u5728 Facebook \u5e7f\u544a\u5185\u5bb9\u4e2d\u7684\u5e94\u7528<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8d2d\u4e70\u52a8\u529b<\/td>\n<td>\u4e13\u6ce8\u4e8e\u76f4\u63a5\u5229\u76ca\uff0c\u5373\u65f6\u89e3\u51b3\u65b9\u6848<\/td>\n<\/tr>\n<tr>\n<td>\u4e92\u52a8\u4e60\u60ef<\/td>\n<td>\u4f7f\u7528\u6613\u4e8e\u6d88\u8d39\u7684\u77ed\u56fe\u7247\u548c\u89c6\u9891<\/td>\n<\/tr>\n<tr>\n<td>\u6f5c\u5728\u56f0\u96be<\/td>\n<td>\u63d0\u51fa\u5efa\u8bae\uff0c\u5e2e\u52a9\u51cf\u8f7b\u5ba2\u6237\u8d1f\u62c5<\/td>\n<\/tr>\n<tr>\n<td>\u6838\u5fc3\u4ef7\u503c<\/td>\n<td>\u6253\u9020\u503c\u5f97\u4fe1\u8d56\u3001\u4eb2\u5207\u7684\u54c1\u724c\u5f62\u8c61<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u901a\u8fc7\u5bf9\u8fd9\u4e9b\u6d1e\u5bdf\u7684\u7cbe\u51c6\u5206\u6790\u548c\u8fd0\u7528\uff0cDPS.MEDIA \u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u4e0d\u4ec5\u8282\u7701\u5e7f\u544a\u9884\u7b97\uff0c\u8fd8\u901a\u8fc7\u6253\u9020\u771f\u6b63\u5438\u5f15\u5e76\u9002\u5408\u5404\u76ee\u6807\u7fa4\u4f53\u7684 Facebook \u5e7f\u544a\u5185\u5bb9\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002\u8fd9\u4e5f\u662f\u6253\u9020\u5177\u6709\u60c5\u611f\u4ef7\u503c\u54c1\u724c\u3001\u5f15\u5bfc\u5ba2\u6237\u4ece\u4f53\u9a8c\u5230\u81ea\u7136\u8d2d\u4e70\u51b3\u7b56\u7684\u5173\u952e\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/g-15-1.jpgd6ca.jpg\" alt=\"\u5438\u5f15\u6027\u6807\u9898\u5199\u4f5c\u6280\u5de7\u4e0e\u9ad8\u6548\u884c\u52a8\u53f7\u53ec\" title=\"\"><\/p><h2 id=\"ky-thuat-viet-tieu-de-thu-hut-va-loi-keu-goi-hanh-dong-hieu-qua\">\u5438\u5f15\u6027\u6807\u9898\u5199\u4f5c\u6280\u5de7\u4e0e\u9ad8\u6548\u884c\u52a8\u53f7\u53ec<\/h2><h3>\u64b0\u5199Facebook\u5e7f\u544a\u6807\u9898\u7684\u9ec4\u91d1\u6cd5\u5219<\/h3><p>Ti\u00eau \u0111\u1ec1 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u ti\u00ean gi\u00fap kh\u00e1ch h\u00e0ng d\u1eebng l\u1ea1i gi\u1eefa \u201cbi\u1ec3n qu\u1ea3ng c\u00e1o\u201d s\u1ed1 \u0111\u00f4ng tr\u00ean Facebook. M\u1ed9t ti\u00eau \u0111\u1ec1 thu h\u00fat c\u1ea7n th\u1ec3 hi\u1ec7n <strong>\u6e05\u6670\u3001\u5438\u5f15\u529b\u548c\u4e2a\u6027\u5316<\/strong>. \u6839\u636e DPS.MEDIA \u7684\u8bf4\u6cd5\uff0c\u6709\u6548\u6807\u9898\u901a\u5e38\u7ed3\u6784\u5982\u4e0b\uff1a<\/p><ul>\n<li><strong>\u7a81\u51fa\u5229\u76ca\uff1a<\/strong> \u6807\u9898\u8981\u8ba9\u5ba2\u6237\u7acb\u5373\u660e\u767d\u4ed6\u4eec\u80fd\u83b7\u5f97\u4ec0\u4e48\uff0c\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\u3002.<\/li>\n<li><strong>\u4f7f\u7528\u60c5\u611f\u8bed\u8a00\uff1a<\/strong> \u6fc0\u53d1\u60c5\u611f\u6216\u597d\u5947\u5fc3\u4ee5\u4fc3\u8fdb\u4e92\u52a8\u884c\u4e3a\u3002.<\/li>\n<li><strong>\u9002\u4e2d\u957f\u5ea6\uff1a<\/strong> \u4fdd\u6301\u572840\u4e2a\u5b57\u7b26\u4ee5\u5185\uff0c\u4ee5\u786e\u4fdd\u5728\u624b\u673a\u4e0a\u5b8c\u6574\u663e\u793a\u4e14\u6613\u4e8e\u9605\u8bfb\u3002.<\/li>\n<\/ul><p>V\u00ed d\u1ee5: \u201cT\u0103ng 30% kh\u00e1ch h\u00e0ng ch\u1ec9 trong 7 ng\u00e0y v\u1edbi content chu\u1ea9n Facebook!\u201d T\u1ef1a \u0111\u1ec1 n\u00e0y v\u1eeba r\u00f5 r\u00e0ng, v\u1eeba \u0111\u00e1nh tr\u00fang mong mu\u1ed1n c\u1ee7a ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf.<\/p><h3>\u9ad8\u8f6c\u5316\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09\u7b56\u7565<\/h3><p>CTA\uff08\u53f7\u53ec\u6027\u7528\u8bed\uff09\u6b63\u662f\u63a8\u52a8\u5ba2\u6237\u7acb\u5373\u884c\u52a8\u7684\u6760\u6746\u3002\u6709\u6548\u7684\u53f7\u53ec\u9700\u8981\uff1a<\/p><ul>\n<li><strong>\u7b80\u5355\u660e\u4e86\uff1a<\/strong> Tr\u00e1nh khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc b\u1ed1i r\u1ed1i, v\u00ed d\u1ee5: \u201c\u0110\u0103ng k\u00fd ngay\u201d, \u201cNh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed\u201d.<\/li>\n<li><strong>\u60c5\u611f\u8fde\u63a5\uff1a<\/strong> K\u00edch th\u00edch nhu c\u1ea7u ho\u1eb7c s\u1ee3 b\u1ecf l\u1ee1 (FOMO) nh\u01b0 \u201cCh\u1ec9 c\u00f2n 10 su\u1ea5t \u01b0u \u0111\u00e3i\u201d.<\/li>\n<li><strong>\u5185\u5bb9\u5951\u5408\uff1a<\/strong> CTA\u5fc5\u987b\u4e0e\u5185\u5bb9\u548c\u6807\u9898\u5229\u76ca\u7d27\u5bc6\u76f8\u5173\uff0c\u907f\u514d\u8ba9\u4eba\u6709\u88ab\u5f3a\u8feb\u7684\u611f\u89c9\u3002.<\/li>\n<\/ul><p>HubSpot\uff082023\uff09\u8c03\u67e5\u663e\u793a\uff0c\u4e2a\u6027\u5316\u63d0\u95ee\u578bCTA\u70b9\u51fb\u7387\u6bd4\u4f20\u7edfCTA\u9ad8\u51fa281%\u3002.<\/p><h3>\u5404\u884c\u4e1a\u9002\u7528\u7684\u6807\u9898\u4e0eCTA\u98ce\u683c\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u884c\u4e1a<\/th>\n<th>\u6807\u9898\u98ce\u683c<\/th>\n<th>\u9ad8\u6548CTA<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u65f6\u5c1a<\/td>\n<td>\u5f15\u5bfc\u60c5\u611f\uff0c\u4f7f\u7528\u63cf\u8ff0\u6027\u8bcd\u8bed\u63cf\u7ed8\u753b\u9762<\/td>\n<td>\u63a2\u7d22\u7cfb\u5217<\/td>\n<\/tr>\n<tr>\n<td>\u7f8e\u98df<\/td>\n<td>Nh\u1ea5n m\u1ea1nh tr\u1ea3i nghi\u1ec7m v\u1ecb gi\u00e1c & s\u1ef1 t\u01b0\u01a1i ngon<\/td>\n<td>\u7acb\u5373\u9884\u8ba2<\/td>\n<\/tr>\n<tr>\n<td>\u6280\u672f<\/td>\n<td>Ch\u1ec9 s\u1ed1 & k\u1ef9 thu\u1eadt, l\u1ee3i \u00edch th\u1ef1c t\u1ebf<\/td>\n<td>\u514d\u8d39\u8bd5\u7528<\/td>\n<\/tr>\n<tr>\n<td>\u54a8\u8be2\u670d\u52a1<\/td>\n<td>\u89e3\u51b3\u65b9\u6848\u3001\u4e13\u4e1a\u6027\u4e0e\u4fe1\u8a89<\/td>\n<td>\u514d\u8d39\u54a8\u8be2<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA t\u1eebng h\u1ed7 tr\u1ee3 m\u1ed9t kh\u00e1ch h\u00e0ng SME ng\u00e0nh gi\u00e1o d\u1ee5c s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 \u201cH\u1ecdc nhanh, nh\u1edb l\u00e2u c\u00f9ng kh\u00f3a h\u1ecdc k\u1ef9 n\u0103ng m\u1ec1m\u201d k\u1ebft h\u1ee3p CTA \u201c\u0110\u0103ng k\u00fd nh\u1eadn \u01b0u \u0111\u00e3i\u201d gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i g\u1ea5p 2 l\u1ea7n ch\u1ec9 trong 1 th\u00e1ng. \u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p h\u00e0i h\u00f2a k\u1ef9 thu\u1eadt vi\u1ebft ti\u00eau \u0111\u1ec1 v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng lu\u00f4n l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch Facebook Ads.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-qua-1.jpg6e26.jpg\" alt=\"\u4f18\u5316\u5e7f\u544a\u5185\u5bb9\u4ee5\u63d0\u5347\u8f6c\u5316\u7387\u7684\u65b9\u6cd5\" title=\"\"><\/p><h2 id=\"cach-toi-uu-hoa-noi-dung-quang-cao-de-tang-ty-le-chuyen-doi\">\u4f18\u5316\u5e7f\u544a\u5185\u5bb9\u4ee5\u63d0\u5347\u8f6c\u5316\u7387\u7684\u65b9\u6cd5<\/h2><h3 style=\"font-weight:bold; margin-bottom:1em;\">\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\u4e0e\u4e2a\u6027\u5316\u4fe1\u606f\u4f20\u9012<\/h3><p><strong>\u4f18\u5316\u5e7f\u544a\u5185\u5bb9\u4e0d\u4ec5\u4ec5\u662f\u521b\u9020\u5438\u5f15\u773c\u7403\u7684\u6587\u5b57\uff0c\u66f4\u662f\u4e00\u95e8\u5c06\u6b63\u786e\u4fe1\u606f\u4f20\u9012\u7ed9\u6b63\u786e\u53d7\u4f17\u7684\u827a\u672f\u3002.<\/strong> DPS.MEDIA \u59cb\u7ec8\u5f3a\u8c03\u6df1\u5165\u5206\u6790\u76ee\u6807\u5ba2\u6237\u7684\u884c\u4e3a\u3001\u5174\u8da3\u548c\u9700\u6c42\u3002\u6839\u636e Nielsen\uff082023\uff09\u7684\u7814\u7a76\uff0c\u4e2a\u6027\u5316\u5e7f\u544a\u53ef\u5c06\u4e92\u52a8\u7387\u63d0\u5347\u81f3 40%\u3002\u4ee5\u8d8a\u5357\u65f6\u5c1a\u884c\u4e1a\u7684\u4e00\u4e2a\u5ba2\u6237\u4e3a\u4f8b\uff0c\u5728\u6839\u636e\u4e0d\u540c\u5ba2\u6237\u7ec6\u5206\u8c03\u6574\u5185\u5bb9\u540e\uff0c\u8f6c\u5316\u7387\u5728\u77ed\u77ed\u4e24\u4e2a\u6708\u5185\u589e\u957f\u4e86 35% \u4ee5\u4e0a\u3002.<\/p><h3 style=\"font-weight:bold; margin-bottom:1em;\">\u4ee5\u5229\u76ca\u4e3a\u6838\u5fc3\u5e76\u660e\u786e\u884c\u52a8\u53f7\u53ec\u7684\u5185\u5bb9\u8bbe\u8ba1<\/h3><p>\u8bb8\u591a\u4f01\u4e1a\u5e38\u72af\u7684\u9519\u8bef\u662f\u5e7f\u544a\u8fc7\u4e8e\u5173\u6ce8\u4ea7\u54c1\u529f\u80fd\uff0c\u800c\u5ffd\u7565\u4e86\u5ba2\u6237\u771f\u6b63\u83b7\u5f97\u7684\u5229\u76ca\u3002. <strong>\u6211\u4eec\u901a\u5e38\u9f13\u52b1\u5ba2\u6237\u63d0\u51fa\u5b9e\u9645\u7684\u4f18\u52bf\uff0c\u80fd\u591f\u89e3\u51b3\u7528\u6237\u7684\u75db\u70b9\u6216\u9700\u6c42\u3002.<\/strong> \u0110\u1ed3ng th\u1eddi, l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ee5 th\u1ec3, d\u1ec5 hi\u1ec3u v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p thi\u1ebft.M\u1ed9t case study t\u1eeb chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i \u0111\u00e3 ch\u1ee9ng minh vi\u1ec7c s\u1eed d\u1ee5ng CTA nh\u01b0 \u201c\u0110\u1eb7t l\u1ecbch t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed ngay h\u00f4m nay\u201d l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn 28% so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o chung chung.<\/p><h3 style=\"font-weight:bold; margin-bottom:1em;\">\u9ad8\u6548\u5e7f\u544a\u5185\u5bb9\u4f18\u5316\u8981\u7d20\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:1em; max-width:600px;\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u63cf\u8ff0<\/th>\n<th>\u4f18\u52bf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5185\u5bb9\u4e2a\u6027\u5316<\/td>\n<td>\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5b9a\u4f4d\u5408\u9002\u7684\u4fe1\u606f<\/td>\n<td>\u4e92\u52a8\u63d0\u5347 30-40%<\/td>\n<\/tr>\n<tr>\n<td>\u663e\u8457\u4f18\u52bf<\/td>\n<td>\u805a\u7126\u5ba2\u6237\u9700\u6c42\u4e0e\u89e3\u51b3\u65b9\u6848<\/td>\n<td>\u589e\u5f3a\u4fe1\u4efb\uff0c\u63a8\u52a8\u8d2d\u4e70\u51b3\u7b56<\/td>\n<\/tr>\n<tr>\n<td>\u660e\u786e\u3001\u5177\u4f53\u7684 CTA<\/td>\n<td>\u8be6\u7ec6\u884c\u52a8\u53f7\u53ec\uff0c\u8425\u9020\u7d27\u8feb\u611f<\/td>\n<td>\u8f6c\u5316\u7387\u63d0\u5347\u9ad8\u8fbe 28%<\/td>\n<\/tr>\n<tr>\n<td>\u56fe\u7247\u4e0e\u89c6\u9891\u652f\u6301<\/td>\n<td>\u751f\u52a8\u7684\u63d2\u56fe\uff0c\u63d0\u5347\u89c2\u4f17\u4f53\u9a8c<\/td>\n<td>\u5e2e\u52a9\u5ba2\u6237\u66f4\u6613\u7406\u89e3\uff0c\u63d0\u9ad8\u8bb0\u5fc6\u529b<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/22382.jpgd6fc.jpg\" alt=\"\u5728Facebook\u5e7f\u544a\u5185\u5bb9\u4e2d\u5e94\u7528\u6545\u4e8b\u8bb2\u8ff0\u4ee5\u8fde\u63a5\u60c5\u611f\" title=\"\"><\/p><h2 id=\"ung-dung-storytelling-trong-content-facebook-ads-de-ket-noi-cam-xuc\">\u5728Facebook\u5e7f\u544a\u5185\u5bb9\u4e2d\u5e94\u7528\u6545\u4e8b\u8bb2\u8ff0\u4ee5\u8fde\u63a5\u60c5\u611f<\/h2><h3 style=\"font-weight:700; margin-bottom:1rem;\">\u6545\u4e8b\u8bb2\u8ff0\u5982\u4f55\u5728\u4eba\u6027\u5c42\u9762\u8fde\u63a5Facebook\u5e7f\u544a<\/h3><p><strong>\u8bb2\u6545\u4e8b<\/strong> \u5728\u6784\u5efa\u80fd\u591f\u89e6\u52a8\u5ba2\u6237\u6df1\u5c42\u60c5\u611f\u7684\u54c1\u724c\u6545\u4e8b\u4e2d\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\u3002\u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7684\u7814\u7a76\uff0c\u4eba\u4eec\u5bf9\u5bcc\u6709\u60c5\u611f\u7684\u6545\u4e8b\u6bd4\u5355\u7eaf\u7684\u6570\u636e\u8bb0\u5fc6\u66f4\u6df1\u523b\u3001\u53cd\u5e94\u66f4\u5f3a\u70c8\u3002\u5728DPS.MEDIA\uff0c\u6211\u4eec\u4e0d\u4ec5\u4ec5\u5236\u4f5c\u5e7f\u544a\u5185\u5bb9\uff0c\u66f4\u7f16\u7ec7\u51fa\u6709\u6df1\u5ea6\u7684\u6545\u4e8b\uff0c\u5e2e\u52a9\u5ba2\u6237\u611f\u53d7\u5230\u54c1\u724c\u7684\u4ef7\u503c\u4e0e\u5171\u9e23\u3002.<\/p><p>DPS.MEDIA\u53c2\u4e0e\u7684\u65f6\u5c1a\u96f6\u552e\u884c\u4e1a\u5178\u578b\u6848\u4f8b\u662f\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u5e74\u8f7b\u54c1\u724c\u7684\u8425\u9500\u6d3b\u52a8\u3002\u6211\u4eec\u6ca1\u6709\u53ea\u5217\u4e3e\u4ea7\u54c1\u4f18\u70b9\uff0c\u800c\u662f\u8bb2\u8ff0\u4e86\u5ba2\u6237\u7a7f\u4e0a\u8be5\u670d\u88c5\u540e\u81ea\u4fe1\u65c5\u7a0b\u7684\u6545\u4e8b\uff0c\u4f7f\u4e92\u52a8\u91cf\u63d0\u5347\u4e86351%\uff0c\u8f6c\u5316\u7387\u6bd4\u666e\u901a\u5e7f\u544a\u9ad8\u51fa201%\u3002.<\/p><h3 style=\"font-weight:700; margin-bottom:1rem;\">Facebook\u5e7f\u544a\u4e2d\u9ad8\u6548\u6545\u4e8b\u8bb2\u8ff0\u7684\u56db\u5927\u6838\u5fc3\u8981\u7d20<\/h3><ul style=\"margin-left: 1rem; line-height: 1.6;\">\n<li><strong>\u771f\u5b9e\u4eba\u7269\uff0c\u771f\u5b9e\u6545\u4e8b\uff1a<\/strong> \u5ba2\u6237\u5e0c\u671b\u5728\u6545\u4e8b\u4e2d\u770b\u5230\u81ea\u5df1\u6216\u4eb2\u4eba\u3002.<\/li>\n<li><strong>\u51b2\u7a81\u4e0e\u89e3\u51b3\u65b9\u6848\uff1a<\/strong> \u6784\u5efa\u6709\u51b2\u7a81\u7684\u5185\u5bb9\uff0c\u8ba9\u54c1\u724c\u6210\u4e3a\u89e3\u51b3\u95ee\u9898\u7684\u82f1\u96c4\u3002.<\/li>\n<li><strong>\u591a\u7ef4\u60c5\u611f\uff1a<\/strong> \u7ed3\u5408\u5feb\u4e50\u3001\u60b2\u4f24\u3001\u5e0c\u671b\uff0c\u521b\u9020\u66f4\u6df1\u5c42\u7684\u8054\u7cfb\u3002.<\/li>\n<li><strong>\u5de7\u5999\u53f7\u53ec\u884c\u52a8\uff1a<\/strong> \u5f15\u5bfc\u89c2\u4f17\u4ece\u60c5\u611f\u5230\u884c\u52a8\u800c\u4e0d\u65bd\u52a0\u538b\u529b\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:1rem;\">\n<thead>\n<tr>\n<th>\u6545\u4e8b\u8bb2\u8ff0\u8981\u7d20<\/th>\n<th>\u63cf\u8ff0<\/th>\n<th>\u5b9e\u9645\u5229\u76ca<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u771f\u5b9e\u4eba\u7269<\/td>\n<td>\u57fa\u4e8e\u5ba2\u6237\u6216\u4ee3\u8868\u6027\u89d2\u8272\u3002.<\/td>\n<td>\u63d0\u5347\u771f\u5b9e\u6027\u5e76\u5efa\u7acb\u4fe1\u4efb\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u51b2\u7a81<\/td>\n<td>\u63d0\u51fa\u95ee\u9898\u6216\u6311\u6218\u3002.<\/td>\n<td>\u4e3a\u5185\u5bb9\u589e\u6dfb\u8da3\u5473\u6027\u548c\u620f\u5267\u6027\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u591a\u7ef4\u60c5\u611f<\/td>\n<td>\u7ed3\u5408\u81ea\u7136\u7684\u60c5\u611f\u5c42\u6b21\u3002.<\/td>\n<td>\u4e0e\u89c2\u4f17\u5fc3\u7406\u6df1\u5ea6\u8fde\u63a5\u3002.<\/td>\n<\/tr>\n<tr>\n<td>\u884c\u52a8\u53f7\u53ec<\/td>\n<td>\u6e29\u548c\u800c\u6070\u5230\u597d\u5904\u7684\u9080\u8bf7\u3002.<\/td>\n<td>\u63a8\u52a8\u8f6c\u5316\u800c\u4e0d\u5f15\u8d77\u53cd\u611f\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Nh\u01b0 <em>Gary Vaynerchuk<\/em> \u2013 chuy\u00ean gia marketing t\u1eebng kh\u1eb3ng \u0111\u1ecbnh: <strong>\u201cStorytelling kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ec3 chuy\u1ec7n, \u0111\u00f3 l\u00e0 ngh\u1ec7 thu\u1eadt bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u.\u201d<\/strong> \u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u6bcf\u4e00\u4e2a\u57fa\u4e8e\u4e2a\u6027\u5316\u6545\u4e8b\u6784\u5efa\u7684Facebook\u5e7f\u544a\u6d3b\u52a8\u90fd\u80fd\u521b\u9020\u51fa\u5353\u8d8a\u7684\u5dee\u5f02\u5316\uff0c\u63a8\u52a8\u9500\u552e\u5e76\u5efa\u7acb\u6301\u4e45\u7684\u5fe0\u8bda\u5ea6\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/m-gi-1.jpgd727.jpg\" alt=\"\u57fa\u4e8e\u6d3b\u52a8\u6548\u679c\u8861\u91cf\u4e0e\u8c03\u6574\u5185\u5bb9\" title=\"\"><\/p><h2 id=\"do-luong-va-dieu-chinh-content-dua-tren-hieu-qua-chien-dich\">\u57fa\u4e8e\u6d3b\u52a8\u6548\u679c\u8861\u91cf\u4e0e\u8c03\u6574\u5185\u5bb9<\/h2><h3 style=\"font-weight:bold; font-size:1.1em; margin-bottom: 10px;\">\u8861\u91cf\u6548\u679c\u4ee5\u4f18\u5316\u5e7f\u544a\u5185\u5bb9<\/h3><p>\u4f7f\u7528\u5173\u952e\u6307\u6807\u5982 <strong>CTR\uff08\u70b9\u51fb\u7387\uff09<\/strong>, <strong>CPA\uff08\u6bcf\u6b21\u83b7\u5ba2\u6210\u672c\uff09<\/strong> \u8fd8\u662f <strong>\u8f6c\u5316\u7387<\/strong> \u5e2e\u52a9DPS.MEDIA\u51c6\u786e\u8bc4\u4f30Facebook\u5e7f\u544a\u5185\u5bb9\u662f\u5426\u771f\u6b63\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\u7fa4\u3002\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u8868\u9762\u6570\u636e\uff0c,<a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/facebook-%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u6211\u4eec\u8fd8\u6ce8\u91cd\u5206\u6790\u7528\u6237\u5728\u63a5\u89e6\u6bcf\u7bc7\u5e16\u5b50\u65f6\u7684\u884c\u4e3a\u8868\u73b0\uff0c\u4ee5\u53d1\u73b0\u4fe1\u606f\u6216\u56fe\u7247\u4e2d\u5c1a\u672a\u8db3\u591f\u6709\u8bf4\u670d\u529b\u7684\u6f0f\u6d1e\u3002<\/a>.<\/p><p>\u5982\u6700\u8fd1\u4e0e\u4e00\u5bb6\u65f6\u5c1a\u96f6\u552e\u4f01\u4e1a\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u901a\u8fc7Facebook Insights\u548cGoogle Analytics\u7684\u6570\u636e\u8861\u91cf\u7ee9\u6548\u540e\uff0cDPS.MEDIA\u8c03\u6574\u4e86\u5185\u5bb9\uff0c\u91c7\u7528\u66f4\u53cb\u597d\u3001\u66f4\u4e2a\u6027\u5316\u7684\u8bed\u8a00\uff0c\u5e76\u805a\u7126\u4e8e\u5177\u4f53\u5229\u76ca\u3002\u7ed3\u679c\uff0c\u4e92\u52a8\u7387\u63d0\u5347\u4e86351%\uff0c\u5e7f\u544a\u76f4\u63a5\u5e26\u6765\u7684\u9500\u552e\u589e\u957f\u4e86221%\u3002\u8fd9\u6e05\u695a\u5730\u8bc1\u660e\u4e86\u5b9a\u671f\u76d1\u6d4b\u6570\u636e\u4ee5\u4f18\u5316\u4fe1\u606f\u3001\u8d34\u5408\u5b9e\u9645\u7684\u91cd\u8981\u6027\uff0c\u800c\u4e0d\u662f\u56fa\u5b88\u5df2\u7ecf\u5931\u6548\u7684\u65e7\u5185\u5bb9\u3002.<\/p><h3 style=\"font-weight:bold; font-size:1.1em; margin-bottom: 10px;\">\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u7684\u6301\u7eed\u4f18\u5316\u6d41\u7a0b<\/h3><ul style=\"margin-top: 0; padding-left: 20px;\">\n<li><strong>\u6df1\u5165\u5206\u6790\u6d3b\u52a8\u6570\u636e\uff1a<\/strong> \u786e\u5b9a\u5bf9\u89c2\u4f17\u884c\u4e3a\u4ea7\u751f\u79ef\u6781\u6216\u6d88\u6781\u5f71\u54cd\u7684\u56e0\u7d20\u3002.<\/li>\n<li><strong>\u8fdb\u884cA\/B\u6d4b\u8bd5\uff1a<\/strong> \u66f4\u6539\u5185\u5bb9\u53d8\u91cf\uff0c\u5982\u6807\u9898\u3001\u56fe\u7247\u3001\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u4ee5\u5bfb\u627e\u6700\u4f73\u7248\u672c\u3002.<\/li>\n<li><strong>\u6301\u7eed\u66f4\u65b0\u8d8b\u52bf\uff1a<\/strong> \u57fa\u4e8e\u7528\u6237\u884c\u4e3a\u7814\u7a76\u548cFacebook\u7b97\u6cd5\uff0c\u5e94\u7528\u65b0\u7684\u5185\u5bb9\u6280\u672f\u3002.<\/li>\n<li><strong>\u5b9a\u671f\u6548\u679c\u62a5\u544a\uff1a<\/strong> \u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u8ba9\u5ba2\u6237\u6e05\u695a\u4e86\u89e3\u6295\u8d44\u6210\u6548\uff0c\u5e76\u5171\u540c\u8c03\u6574\u7b56\u7565\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:15px; width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"padding:8px; border:1px solid #ddd;\">\u6307\u6807<\/th>\n<th style=\"padding:8px; border:1px solid #ddd;\">\u8ba1\u91cf\u5355\u4f4d<\/th>\n<th style=\"padding:8px; border:1px solid #ddd;\">\u4e3b\u8981\u5f71\u54cd<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">CTR<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">%<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">\u8bc4\u4f30\u5185\u5bb9\u5438\u5f15\u529b<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">CPC<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">\u8d8a\u5357\u76fe<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">\u6bcf\u6b21\u70b9\u51fb\u7684\u6210\u672c\u6548\u76ca<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">CPA<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">\u8d8a\u5357\u76fe<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u672c\u8bc4\u4f30<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">\u8f6c\u5316\u7387<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">%<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">\u51b3\u5b9a\u6700\u7ec8\u6536\u5165\u7684\u6307\u6807<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Nh\u01b0 \u0111\u00e3 chia s\u1ebb b\u1edfi c\u00e1c chuy\u00ean gia digital marketing t\u1ea1i DPS.MEDIA, \u201cContent kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh m\u00e0 l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m c\u00f2n \u0111ang ph\u00e1t tri\u1ec3n, c\u1ea7n li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u0111\u1ec3 t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng.\u201d S\u1ef1 ch\u1ee7 \u0111\u1ed9ng trong \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho chi\u1ebfn d\u1ecbch facebook Ads, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft hi\u1ec7n nay.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg42cc.jpg\" alt=\"\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1aFacebook\u5e7f\u544a\u5185\u5bb9\u521b\u4f5c\u8d8b\u52bf\" title=\"\"><\/p><h2 id=\"xu-huong-sang-tao-content-facebook-ads-danh-cho-doanh-nghiep-smes-tai-viet-nam\">\u9762\u5411\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684Facebook\u5e7f\u544a\u5185\u5bb9\u521b\u610f\u8d8b\u52bf<\/h2><h3 style=\"font-weight:bold; margin-bottom: 10px;\">\u628a\u63e1\u9ad8\u6548\u5185\u5bb9\u521b\u610f\u8d8b\u52bf\uff0c\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\u53d1\u5c55<\/h3><p><strong>Facebook\u5e7f\u544a\u7684\u6210\u529f<\/strong> \u4e0d\u4ec5\u53d6\u51b3\u4e8e\u9884\u7b97\uff0c\u8fd8\u5728\u4e8e\u521b\u610f\u548c\u5bf9\u76ee\u6807\u7528\u6237\u7684\u5951\u5408\u3002\u5bf9\u4e8e\u8d8a\u5357\u7684\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c <em>\u5185\u5bb9\u4e2a\u6027\u5316<\/em> \u6b63\u6210\u4e3a\u63d0\u5347\u4e92\u52a8\u548c\u8f6c\u5316\u7684\u5173\u952e\u70b9\u3002DPS.MEDIA\u53d1\u73b0\uff0c\u4e0e\u5176\u53ea\u5173\u6ce8\u4ea7\u54c1\uff0c\u4e0d\u5982\u6316\u6398\u54c1\u724c\u6545\u4e8b\u3001\u672c\u5730\u6587\u5316\u7279\u8272\u6216\u5ba2\u6237\u60c5\u611f\uff0c\u8fd9\u5c06\u5e26\u6765\u66f4\u591a\u4ef7\u503c\u3002.<\/p><p>\u6b64\u5916\uff0c, <strong>\u77ed\u89c6\u9891\u8d8b\u52bf\u3001\u4e92\u52a8\u683c\u5f0f<\/strong> nh\u01b0 poll, carousel hay th\u1eed th\u00e1ch c\u0169ng \u0111ang d\u1eabn \u0111\u1ea7u trong chi\u1ebfn l\u01b0\u1ee3c content Facebook Ads. Theo nghi\u00ean c\u1ee9u c\u1ee7a Facebook IQ (2023), nh\u1eefng \u0111\u1ecbnh d\u1ea1ng n\u00e0y gi\u00fap t\u0103ng th\u1eddi gian xem v\u00e0 t\u1ec9 l\u1ec7 chia s\u1ebb l\u00ean \u0111\u1ebfn 50%, r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam \u2013 \u01b0a th\u00edch s\u1ef1 nhanh, g\u1ecdn nh\u01b0ng v\u1eabn thu h\u00fat c\u1ea3m x\u00fac.<\/p><h3 style=\"font-weight:bold; margin-bottom: 10px;\">\u9ad8\u8f6c\u5316\u5185\u5bb9\u5199\u4f5c\u670d\u52a1\u7684\u5173\u952e\u8981\u7d20<\/h3><ul style=\"list-style-type: disc; padding-left: 20px; margin-bottom: 15px;\">\n<li><strong>\u805a\u7126\u5ba2\u6237\u6d1e\u5bdf\uff1a<\/strong> \u4e86\u89e3\u5404\u76ee\u6807\u7fa4\u4f53\u7684\u4e60\u60ef\u3001\u9700\u6c42\u548c\u95ee\u9898\uff0c\u53d1\u5c55\u6fc0\u53d1\u884c\u52a8\u7684\u8bed\u8a00\u3002.<\/li>\n<li><strong>\u591a\u5143\u5316\u4f20\u64ad\u6e20\u9053\uff1a<\/strong> \u7ed3\u5408Facebook\u5e7f\u544a\u4e0e\u5176\u4ed6\u5e73\u53f0\u534f\u540c\uff0c\u63d0\u9ad8\u8986\u76d6\u7387\u548c\u63a5\u89e6\u9891\u6b21\u3002.<\/li>\n<li><strong>\u5e94\u7528\u7ed3\u6784\u5316\u6545\u4e8b\u8bb2\u8ff0\uff1a<\/strong> \u4ece\u7d27\u5bc6\u7684\u5f00\u5934\u3001\u60c5\u611f\u9ad8\u6f6e\u5230\u6709\u529b\u7684\u884c\u52a8\u53f7\u53ec\u7ed3\u5c3e\u3002.<\/li>\n<\/ul><h3 style=\"font-weight:bold; margin-bottom: 10px;\">\u4e2d\u5c0f\u4f01\u4e1a\u9ad8\u6548Facebook\u5e7f\u544a\u5185\u5bb9\u6a21\u578b\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-bottom: 20px;\">\n<thead>\n<tr>\n<th>\u6a21\u5f0f<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u5e94\u7528\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6545\u4e8b\u9a71\u52a8\u5e7f\u544a<\/td>\n<td>\u4e0e\u5ba2\u6237\u5efa\u7acb\u5f3a\u70c8\u7684\u60c5\u611f\u8054\u7cfb<\/td>\n<td>\u54c1\u724c\u5e0c\u671b\u5efa\u7acb\u957f\u671f\u4fe1\u4efb<\/td>\n<\/tr>\n<tr>\n<td>\u4e92\u52a8\u5185\u5bb9<\/td>\n<td>\u63d0\u5347\u4e92\u52a8\uff0c\u5e2e\u52a9\u7b5b\u9009\u6f5c\u5728\u5ba2\u6237<\/td>\n<td>\u62e5\u6709\u591a\u6837\u5316\u4ea7\u54c1\u7684\u96f6\u552e\u548c\u670d\u52a1\u4f01\u4e1a<\/td>\n<\/tr>\n<tr>\n<td>\u4e2a\u6027\u5316\u6d88\u606f<\/td>\n<td>\u901a\u8fc7\u4e2a\u6027\u5316\u5185\u5bb9\u63d0\u9ad8\u8f6c\u5316\u7387<\/td>\n<td>\u62e5\u6709\u826f\u597d\u5ba2\u6237\u6570\u636e\u4ee5\u4f18\u5316\u5185\u5bb9\u7684\u4e2d\u5c0f\u4f01\u4e1a<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u57fa\u4e8e\u5728\u8d8a\u5357\u4f17\u591a\u4e2d\u5c0f\u4f01\u4e1a\u9879\u76ee\u7684\u5b9e\u65bd\u7ecf\u9a8c\uff0cDPS.MEDIA\u59cb\u7ec8\u5f3a\u8c03\uff1a <em>\u201cContent qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 l\u00e0 l\u1eddi n\u00f3i, m\u00e0 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u1ea3m x\u00fac v\u00e0 h\u00e0nh \u0111\u1ed9ng.\u201d<\/em> \u4e00\u4e2a\u5e74\u8f7b\u65f6\u5c1a\u8fde\u9501\u5e97\u7684\u771f\u5b9e\u6848\u4f8b\u7814\u7a76\u8868\u660e\uff0c\u4ece\u4f20\u7edf\u5e7f\u544a\u6a21\u677f\u8f6c\u5411\u9488\u5bf9\u4e0d\u540c\u5ba2\u6237\u7ec6\u5206\u7fa4\u4f53\u8fdb\u884c\u4e2a\u6027\u5316\u6545\u4e8b\u8bb2\u8ff0\u540e\uff0c\u4ec53\u4e2a\u6708\u5185ROAS\u5e73\u5747\u589e\u957f\u4e86351%\u3002<\/p><h2 id=\"outro\">\u771f\u8bda\u611f\u53d7<\/h2><p>Trong th\u1ebf gi\u1edbi s\u1ed1 \u0111\u1ea7y c\u1ea1nh tranh hi\u1ec7n nay,m\u1ed9t m\u1eabu content Facebook Ads hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Qua b\u00e0i vi\u1ebft, ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra n\u1ed9i dung qu\u1ea3ng c\u00e1o thu h\u00fat \u2013 t\u1eeb ti\u00eau \u0111\u1ec1 \u1ea5n t\u01b0\u1ee3ng, th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng \u0111\u1ebfn l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd. Tuy nhi\u00ean, content ch\u1ec9 th\u1ef1c s\u1ef1 ph\u00e1t huy s\u1ee9c m\u1ea1nh khi \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3, \u0111\u1ed3ng b\u1ed9 v\u1edbi m\u1ee5c ti\u00eau kinh doanh.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u9700\u8981\u5438\u5f15\u4eba\u7684\u5e7f\u544a\u6a21\u677f\uff0c\u8fd8\u9700\u8981\u7406\u89e3\u5e76\u7075\u6d3b\u5e94\u7528\u5185\u5bb9\u521b\u4f5c\u539f\u5219\u5230\u6bcf\u4e2a\u5177\u4f53\u6d3b\u52a8\u4e2d\u3002\u7ecf\u5e38\u5b9e\u8df5\u3001\u6301\u7eed\u6d4b\u8bd5\u548c\u5206\u6790\u6bcf\u6b21\u6d3b\u52a8\u540e\u7684\u6570\u636e\u662f\u5b8c\u5584\u5e7f\u544a\u5185\u5bb9\u5199\u4f5c\u6280\u80fd\u548c\u4f18\u5316\u6295\u8d44\u6548\u679c\u7684\u6700\u4f73\u65b9\u5f0f\u3002 <\/p><p>\u6b64\u5916\uff0c <a href=\"https:\/\/dps.media\/zh\/%e5%b9%bf%e5%91%8a%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">c\u00e1c doanh nghi\u1ec7p c\u0169ng n\u00ean t\u00ecm hi\u1ec3u th\u00eam c\u00e1ch k\u1ebft h\u1ee3p gi\u1eefa content qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i th\u00f4ng minh \u2013 nh\u01b0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng<\/a>, retargeting, v\u00e0 A\/B testing \u2013 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110\u00e2y l\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1 ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c khai th\u00e1c trong c\u00e1c b\u00e0i vi\u1ebft ti\u1ebfp theo.<\/p><p>\u5982\u679c\u60a8\u5bf9\u64b0\u5199Facebook\u5e7f\u544a\u5185\u5bb9\u6709\u4efb\u4f55\u7591\u95ee\u3001\u5206\u4eab\u6216\u5b9e\u9645\u7ecf\u9a8c\uff0c\u8bf7\u5728\u4e0b\u65b9\u7559\u8a00\u3002\u6211\u4eec\u59cb\u7ec8\u4e50\u4e8e\u4ea4\u6d41\uff0c\u5e76\u4e0e\u60a8\u4e00\u8d77\u6df1\u5165\u63a2\u7d22\u9002\u5408\u5177\u4f53\u4e1a\u52a1\u76ee\u6807\u7684\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002 <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9b%bd%e5%ba%86%e8%8a%8209%e6%9c%8802%e6%97%a5%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e4%bb%a4%e4%ba%ba%e5%8d%b0%e8%b1%a1%e6%b7%b1%e5%88%bb\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u56fd\u5e86\u828202\/09\u8425\u9500\u6d3b\u52a8\uff1a\u5145\u6ee1\u5370\u8c61<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%ad%8c%e6%9b%b2%e6%ad%8c%e8%af%8d%e8%ae%a9%e4%bd%a0%e5%9c%a8%e6%88%91%e7%be%8e%e4%b8%bd%e9%86%89%e4%ba%ba%e7%9a%84%e6%97%b6%e5%80%99%e6%84%9f%e5%8f%97%e5%88%b0%e7%ac%ac%e5%9b%9b%e9%98%b6%e6%ae%b5\/\" class=\"lwrp-list-link\"><span 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