{"id":24108,"date":"2025-06-10T12:19:16","date_gmt":"2025-06-10T05:19:16","guid":{"rendered":"https:\/\/dps.media\/lam-sao-de-chay-tiktok-ads-khong-can-pixel\/"},"modified":"2025-06-10T12:19:22","modified_gmt":"2025-06-10T05:19:22","slug":"%e5%a6%82%e4%bd%95%e8%bf%90%e8%a1%8ctiktok%e5%b9%bf%e5%91%8a%e8%80%8c%e4%b8%8d%e9%9c%80%e8%a6%81%e5%83%8f%e7%b4%a0","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e8%bf%90%e8%a1%8ctiktok%e5%b9%bf%e5%91%8a%e8%80%8c%e4%b8%8d%e9%9c%80%e8%a6%81%e5%83%8f%e7%b4%a0\/","title":{"rendered":"\u5982\u4f55\u65e0\u9700Pixel\u8fd0\u884cTikTok\u5e7f\u544a\uff1f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>\u65e0\u9700Pixel\u7684TikTok\u5e7f\u544a\u5b8c\u5168\u53ef\u884c\uff0c\u4e14\u6b63\u6210\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316\u6210\u672c\u548c\u90e8\u7f72\u65f6\u95f4\u7684\u8d8b\u52bf\u3002<\/strong> 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1.5em;\">\n<li><strong>\u8861\u91cf\u6548\u679c\u7684\u56f0\u96be\uff1a<\/strong> \u8f6c\u6362\u7387\u6216\u8d2d\u4e70\u884c\u4e3a\u7b49\u6307\u6807\u53d7\u5230\u9650\u5236\u6216\u4e0d\u8be6\u3002<\/li>\n<li><strong>\u5e7f\u544a\u6548\u679c\u4f18\u5316\u4e0d\u8db3\uff1a<\/strong> \u7b97\u6cd5\u7f3a\u4e4f\u51c6\u786e\u7684\u53cd\u9988\u6570\u636e\u6765\u63d0\u5347\u6d3b\u52a8\u76ee\u6807\uff0c\u6548\u679c\u4e0d\u5982\u4ee5\u5f80\u3002<\/li>\n<li><strong>\u4e2a\u6027\u5316\u4f53\u9a8c\u673a\u4f1a\u4e27\u5931\uff1a<\/strong> \u7531\u4e8e\u884c\u4e3a\u6570\u636e\u4e0d\u8db3\uff0c\u5e7f\u544a\u5bb9\u6613\u91cd\u590d\u51fa\u73b0\uff0c\u5bfc\u81f4\u89c2\u4f17\u611f\u5230\u538c\u70e6\u3002<\/li>\n<li><strong>\u518d\u8425\u9500\u9650\u5236\uff1a<\/strong> \u65e0\u6cd5\u57fa\u4e8e\u7f51\u7ad9\u4e92\u52a8\u6784\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u540d\u5355\u3002<\/li>\n<\/ul><h3>\u6709\u65e0Pixel\u5e7f\u544a\u6548\u679c\u5feb\u901f\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px;\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u4f7f\u7528 Pixel \u65f6<\/th>\n<th>\u4e0d\u4f7f\u7528 Pixel \u65f6<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8f6c\u5316\u6d4b\u91cf<\/td>\n<td><strong>\u8be6\u7ec6\u3001\u51c6\u786e<\/strong><\/td>\n<td>\u95f4\u65ad\u3001\u6709\u9650<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u6807\u4f18\u5316<\/td>\n<td>\u9ad8\u6548\u3001\u81ea\u52a8\u5316<\/td>\n<td>\u624b\u52a8\u3001\u6548\u679c\u5dee<\/td>\n<\/tr>\n<tr>\n<td>\u518d\u8425\u9500<\/td>\n<td>\u53ef\u6784\u5efa\u5177\u4f53\u5ba2\u6237\u7fa4\u4f53<\/td>\n<td>\u65e0\u6cd5\u5b9e\u73b0<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a\u8d39\u7528<\/td>\n<td>\u4f18\u5316\u964d\u4f4e\u6d6a\u8d39<\/td>\n<td>\u6613\u4ea7\u751f\u9ad8\u989d\u8d39\u7528<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6237\u4f53\u9a8c<\/td>\n<td>\u4e2a\u6027\u5316\u3001\u5438\u5f15\u4eba<\/td>\n<td>\u4e00\u822c\u3001\u5438\u5f15\u529b\u4f4e<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u7136\u800c\uff0c\u5e76\u975e\u6240\u6709\u4f01\u4e1a\u90fd\u80fd\u6216\u613f\u610f\u7acb\u5373\u90e8\u7f72 Pixel\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u5728\u6280\u672f\u6216\u4e25\u683c\u9075\u5b88 GDPR\u3001CCPA \u7b49\u9690\u79c1\u653f\u7b56\u65b9\u9762\u53d7\u9650\u7684\u5355\u4f4d\u3002\u5728\u63a5\u4e0b\u6765\u7684\u90e8\u5206\uff0cDPS.MEDIA \u5c06\u4e0e\u60a8\u63a2\u7d22\u65e0\u9700\u4f9d\u8d56 Pixel \u7684\u667a\u80fd\u66ff\u4ee3\u65b9\u6848\uff0c\u4ee5\u9ad8\u6548\u8fd0\u884c TikTok \u5e7f\u544a\u3002<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/502834.jpg847b.jpg\" alt=\"\u66ff\u4ee3Pixel\u7684\u5ba2\u6237\u6570\u636e\u6536\u96c6\u65b9\u6cd5\" title=\"\"><\/p><h2 id=\"cac-phuong-phap-thu-thap-du-lieu-khach-hang-thay-the-cho-pixel-hieu-qua\">\u66ff\u4ee3Pixel\u7684\u5ba2\u6237\u6570\u636e\u6536\u96c6\u65b9\u6cd5<\/h2><h3 style=\"font-weight:700; margin-bottom:12px;\">\u5c06\u5ba2\u6237\u8f93\u5165\u6570\u636e\u4f5c\u4e3a\u66ff\u4ee3\u7b56\u7565\u4f7f\u7528<\/h3><p><strong>\u6765\u81ea\u5ba2\u6237\u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff08First-Party Data\uff09<\/strong> \u968f\u7740\u4f20\u7edf Pixel \u53d7\u9690\u79c1\u653f\u7b56\u9650\u5236\u53ca\u5e7f\u544a\u5e73\u53f0\u7b97\u6cd5\u53d8\u5316\uff0c\u7b2c\u4e00\u65b9\u6570\u636e\u6b63\u6210\u4e3a\u5fc5\u7136\u8d8b\u52bf\u3002\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u4e13\u6ce8\u4e8e\u6784\u5efa\u6536\u96c6\u7535\u5b50\u90ae\u4ef6\u3001\u7535\u8bdd\u53f7\u7801\u53ca\u901a\u8fc7\u7f51\u7ad9\u6216\u5e94\u7528\u7684\u4e92\u52a8\u884c\u4e3a\u6570\u636e\u7684\u7cfb\u7edf\uff0c\u5982\u6ce8\u518c\u8868\u5355\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6216\u76f4\u63a5\u4e92\u52a8\u6d3b\u52a8\u3002<\/p><p>\u8fd9\u4e0d\u4ec5\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u63a7\u5236\u5ba2\u6237\u6570\u636e\uff0c\u8fd8\u80fd\u5b9e\u73b0\u8d85\u7cbe\u51c6\u7684\u53d7\u4f17\u7ec6\u5206\u3002\u4f8b\u5982\uff0c\u6cb3\u5185\u4e00\u5bb6\u5728\u7ebf\u65f6\u5c1a\u5e97\u901a\u8fc7\u5728 TikTok \u5e7f\u544a\u6d3b\u52a8\u524d\u6536\u96c6\u5ba2\u6237\u90ae\u7bb1\uff0c\u5c06\u8f6c\u5316\u7387\u63d0\u5347\u81f3 30%\uff0c\u5e76\u57fa\u4e8e\u8fd9\u4e9b\u6570\u636e\u521b\u5efa\u4e86 Lookalike \u53d7\u4f17\u7fa4\uff0c\u66ff\u4ee3\u4f20\u7edf Pixel\u3002<\/p><p><\/p><h3 style=\"font-weight:700; margin-bottom:12px;\">\u901a\u8fc7\u7b2c\u4e09\u65b9\u5e73\u53f0\u548c\u670d\u52a1\u5668\u5230\u670d\u52a1\u5668API\u5206\u6790\u884c\u4e3a<\/h3><p>\u4e3a\u5f25\u8865 Pixel \u9650\u5236\uff0c\u89e3\u51b3\u65b9\u6848 <strong>\u670d\u52a1\u5668\u5230\u670d\u52a1\u5668 API\uff08S2S\uff09<\/strong> \u6b63\u88ab\u8d8a\u6765\u8d8a\u591a\u8425\u9500\u4eba\u5458\u6210\u529f\u91c7\u7528\u3002\u5b83\u901a\u8fc7\u670d\u52a1\u5668\u76f4\u63a5\u4f20\u8f93\u8f6c\u5316\u4e8b\u4ef6\u6570\u636e\uff0c\u800c\u975e\u901a\u8fc7\u5ba2\u6237\u6d4f\u89c8\u5668\uff0c\u51cf\u5c11\u56e0 Cookie \u963b\u65ad\u6216\u7f51\u7edc\u4e2d\u65ad\u5bfc\u81f4\u7684\u6570\u636e\u4e22\u5931\u98ce\u9669\u3002<\/p><p>\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u5df2\u4e3a\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u91d1\u878d\u79d1\u6280\u521d\u521b\u4f01\u4e1a\u5b9e\u65bd\u6b64\u65b9\u6cd5\uff0c\u5e2e\u52a9\u4f18\u5316 TikTok \u5e7f\u544a\u8d39\u7528\u3002\u6d4b\u91cf\u7ed3\u679c\u663e\u793a\u8f6c\u5316\u62a5\u544a\u51c6\u786e\u6027\u663e\u8457\u63d0\u5347\uff0c\u540c\u65f6\u652f\u6301 TikTok \u7b97\u6cd5\u66f4\u5feb\u5b66\u4e60\uff0c\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u3002<\/p><p><\/p><h3 style=\"font-weight:700; margin-bottom:12px;\">\u5176\u4ed6\u66ff\u4ee3\u6570\u636e\u6536\u96c6\u5de5\u5177<\/h3><ul style=\"list-style-type: disc; padding-left: 20px; margin-top: 0;\">\n<li><strong>\u4e92\u52a8\u8c03\u67e5\u6837\u672c\uff1a<\/strong> \u76f4\u63a5\u4ece\u5ba2\u6237\u6536\u96c6\u6d1e\u5bdf\uff0c\u65e2\u6539\u5584\u4f53\u9a8c\u53c8\u83b7\u5f97\u771f\u5b9e\u6570\u636e\u3002<\/li>\n<li><strong>\u804a\u5929\u673a\u5668\u4eba\uff1a<\/strong> \u521b\u5efa\u5bf9\u8bdd\u811a\u672c\uff0c\u8bb0\u5f55\u5ba2\u6237\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u884c\u4e3a\u548c\u9700\u6c42\u3002<\/li>\n<li><strong>\u793e\u4ea4\u8046\u542c\u5de5\u5177\uff1a<\/strong> \u901a\u8fc7\u89c2\u5bdf\u793e\u4ea4\u4e92\u52a8\u4e60\u60ef\uff0c\u7406\u89e3\u5ba2\u6237\uff0c\u751f\u6210\u5206\u6790\u53c2\u8003\u6570\u636e\u3002<\/li>\n<\/ul><p><\/p><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-top:10px;\">\n<thead>\n<tr>\n<th>\u65b9\u6cd5<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u9650\u5236<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7b2c\u4e00\u65b9\u6570\u636e<\/td>\n<td>\u6570\u636e\u63a7\u5236\uff0c\u7cbe\u51c6\u7ec6\u5206<\/td>\n<td>\u6784\u5efa\u5927\u89c4\u6a21\u6570\u636e\u6240\u9700\u65f6\u95f4<\/td>\n<\/tr>\n<tr>\n<td>\u670d\u52a1\u5668\u5230\u670d\u52a1\u5668 API<\/td>\n<td>\u7cbe\u51c6\u6d4b\u91cf\uff0c\u51cf\u5c11\u4e2d\u65ad<\/td>\n<td>\u590d\u6742\u7684\u6280\u672f\u96c6\u6210\u9700\u6c42<\/td>\n<\/tr>\n<tr>\n<td>\u804a\u5929\u673a\u5668\u4eba\u4e0e\u8c03\u67e5<\/td>\n<td>\u81ea\u7136\u4e92\u52a8\uff0c\u6df1\u5ea6\u6d1e\u5bdf\u6536\u96c6<\/td>\n<td>\u4f9d\u8d56\u5ba2\u6237\u53c2\u4e0e\u5ea6<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><em>DPS.MEDIA \u7684\u89c2\u70b9\uff1a<\/em> \u5728\u5f53\u524d\u7684\u6570\u5b57\u5e7f\u544a\u73af\u5883\u4e2d\uff0c\u6ca1\u6709\u4e00\u79cd\u201c\u5355\u4e00\u7a97\u53e3\u2019\u89e3\u51b3\u65b9\u6848\u80fd\u591f\u5b8c\u5168\u53d6\u4ee3 Pixel\u3002\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u8bbe\u8ba1\u4e00\u4e2a\u591a\u7ef4\u3001\u7075\u6d3b\u7684\u6570\u636e\u751f\u6001\u7cfb\u7edf\uff0c\u7ed3\u5408\u591a\u79cd\u65b9\u6cd5\u6765\u4f18\u5316 TikTok \u5e7f\u544a\u6548\u679c\u5e76\u4fdd\u62a4\u957f\u671f\u5229\u76ca\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/Tiktok.jpg7e4c.jpg\" alt=\"\u660e\u786e\u8bbe\u5b9a\u8425\u9500\u76ee\u6807\u5e76\u4f18\u5316\u65e0Pixel\u4f9d\u8d56\u7684\u5e7f\u544a\u6d3b\u52a8\" title=\"\"><\/p><h2 id=\"cach-thiet-lap-muc-tieu-tiep-thi-ro-rang-va-toi-uu-chien-dich-khong-phu-thuoc-vao-pixel\">\u660e\u786e\u8bbe\u5b9a\u8425\u9500\u76ee\u6807\u5e76\u4f18\u5316\u65e0Pixel\u4f9d\u8d56\u7684\u5e7f\u544a\u6d3b\u52a8<\/h2><h3 style=\"font-weight:600; margin-bottom:10px;\">\u57fa\u4e8e\u76f4\u63a5\u6570\u636e\u7684\u667a\u80fd\u76ee\u6807\u8bbe\u5b9a<\/h3><p>\u4f01\u4e1a\u5e94\u805a\u7126\u4e8e\u800c\u975e\u5b8c\u5168\u4f9d\u8d56\u50cf\u7d20\uff0c <strong>\u660e\u786e\u8bbe\u5b9a\u8425\u9500\u76ee\u6807\u5e76\u901a\u8fc7\u8f93\u5165\u6570\u636e\u8fdb\u884c\u8861\u91cf\uff0c<\/strong>\u5982\u4e92\u52a8\u6307\u6807\u3001\u89c6\u9891\u89c2\u770b\u6b21\u6570\u6216\u5e94\u7528\u4e0b\u8f7d\u91cf\u3002\u6839\u636e DPS.MEDIA \u7684\u89c2\u70b9\uff0c\u4ece\u4e00\u5f00\u59cb\u660e\u786e\u76ee\u6807\u6709\u52a9\u4e8e\u4f18\u5316\u9884\u7b97\uff0c\u907f\u514d\u5728\u65e0\u50cf\u7d20\u652f\u6301\u65f6\u8d44\u6e90\u6d6a\u8d39\u3002\u5c31\u50cf\u4e00\u9879\u8d8a\u5357\u65f6\u5c1a\u54c1\u724c\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u4e13\u6ce8\u4e8e <em>TikTok \u5e7f\u544a\u89c6\u9891\u89c2\u770b\u5b8c\u6210\u7387\uff0c<\/em>\u4ece\u800c\u786e\u5b9a\u5173\u6ce8\u5ba2\u6237\u7fa4\u4f53\uff0c\u800c\u975e\u4f9d\u8d56\u50cf\u7d20\u8ffd\u8e2a\u76f4\u63a5\u8d2d\u4e70\u884c\u4e3a\u3002<\/p><h3 style=\"font-weight:600; margin-bottom:10px;\">\u901a\u8fc7\u6709\u6548\u66ff\u4ee3\u7b56\u7565\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8<\/h3><p>\u91c7\u7528\u65e0\u9700\u50cf\u7d20\u7684\u4f18\u5316\u65b9\u6cd5\u9700\u8981\u5728\u6307\u6807\u9009\u62e9\u548c\u6d4b\u91cf\u5de5\u5177\u4e0a\u5177\u5907\u521b\u65b0\u6027\u3002DPS.MEDIA \u5efa\u8bae\u4f7f\u7528\uff1a <\/p><ul style=\"margin-left: 20px; margin-bottom: 20px;\">\n<li><strong>\u901a\u8fc7 API \u6216 TikTok \u5e7f\u544a\u7ba1\u7406\u5668\u4e2d\u7684\u76f4\u63a5\u4e92\u52a8\u8fdb\u884c\u4e8b\u4ef6\u8ffd\u8e2a\uff0c<\/strong> \u7075\u6d3b\u6536\u96c6\u7528\u6237\u6570\u636e\u3002<\/li>\n<li><strong>\u57fa\u4e8e\u4e92\u52a8\u7684\u81ea\u5b9a\u4e49\u53d7\u4f17\u5206\u6790\uff0c<\/strong> \u57fa\u4e8e\u5e73\u53f0\u4e0a\u7684\u771f\u5b9e\u4e92\u52a8\u884c\u4e3a\u521b\u5efa\u9ad8\u8d28\u91cf\u53d7\u4f17\u7fa4\u4f53\u3002.<\/li>\n<li><strong>\u591a\u6837\u5316\u7684 A\/B \u6d4b\u8bd5\u5185\u5bb9\u3001\u65f6\u95f4\u548c\u5e7f\u544a\u683c\u5f0f\uff0c<\/strong> \u4ee5\u5bfb\u627e\u65e0\u9700\u50cf\u7d20\u5373\u53ef\u63d0\u5347\u6548\u679c\u7684\u6700\u4f73\u65b9\u6848\u3002<\/li>\n<\/ul><p>\u8fd9\u4e9b\u65b9\u6cd5\u57fa\u4e8e\u73b0\u4ee3\u6570\u5b57\u8425\u9500\u7814\u7a76\uff0c\u540c\u65f6\u53cd\u6620\u4e86\u65e5\u76ca\u4e25\u683c\u7684\u6570\u636e\u9690\u79c1\u8d8b\u52bf\u3002<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-bottom:20px; max-width:600px;\">\n<thead>\n<tr>\n<th>\u65b9\u6cd5<\/th>\n<th>\u4f18\u52bf<\/th>\n<th>\u5b9e\u9645\u5e94\u7528<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u76f4\u63a5\u4e92\u52a8\u8ffd\u8e2a<\/td>\n<td>\u7cbe\u51c6\u6d4b\u91cf\u7528\u6237\u884c\u4e3a<\/td>\n<td>TikTok \u89c6\u9891\u5e7f\u544a\u6d3b\u52a8\u4e92\u52a8\u7387\u63d0\u5347 251%<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u5b9a\u4e49\u53d7\u4f17\u4e92\u52a8<\/td>\n<td>\u9ad8\u6548\u521b\u5efa\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53<\/td>\n<td>\u5feb\u901f\u6d88\u8d39\u54c1\u54c1\u724c\u8f6c\u5316\u7387\u63d0\u5347 181%<\/td>\n<\/tr>\n<tr>\n<td>\u591a\u6837\u5316 A\/B \u6d4b\u8bd5<\/td>\n<td>\u65e0\u9700\u50cf\u7d20\u7684\u7075\u6d3b\u5185\u5bb9\u4f18\u5316<\/td>\n<td>\u4e2d\u5c0f\u4f01\u4e1a\u5e7f\u544a\u6210\u672c\u964d\u4f4e 201%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/00x281.jpg\" alt=\"\u5229\u7528TikTok Events API\u529f\u80fd\u63d0\u5347\u5e7f\u544a\u6548\u679c\" title=\"\"><\/p><h2 id=\"tan-dung-tinh-nang-tiktok-events-api-de-cai-thien-hieu-suat-quang-cao\">\u5229\u7528TikTok\u4e8b\u4ef6API\u63d0\u5347\u5e7f\u544a\u8868\u73b0<\/h2><h3 style=\"font-weight:600; margin-bottom:10px;\">\u4f18\u5316\u57fa\u4e8e\u7528\u6237\u4e92\u52a8\u7684\u76f4\u63a5\u6570\u636e<\/h3><p><strong>TikTok \u4e8b\u4ef6 API<\/strong> \u88ab\u89c6\u4e3a\u4f20\u7edf\u50cf\u7d20\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u63d0\u4f9b\u66f4\u9ad8\u6548\u7684\u7528\u6237\u884c\u4e3a\u6536\u96c6\u4e0e\u5206\u6790\u65b9\u5f0f\u3002\u8be5 API \u5141\u8bb8\u4f01\u4e1a\u76f4\u63a5\u4ece\u670d\u52a1\u5668\u5411 TikTok \u53d1\u9001\u4e8b\u4ef6\u6570\u636e\uff0c\u51cf\u5c11\u56e0\u6d4f\u89c8\u5668\u963b\u6b62 Cookie \u6216\u5e7f\u544a\u62e6\u622a\u5de5\u5177\u5e26\u6765\u7684\u504f\u5dee\u3002<\/p><p>DPS.MEDIA \u8ba4\u4e3a\uff0c\u5e94\u7528\u4e8b\u4ef6 API \u4e0d\u4ec5\u63d0\u5347\u8f6c\u5316\u8bc6\u522b\u7387\uff0c\u8fd8\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u66f4\u6df1\u5165\u3001\u5168\u9762\u5730\u6d1e\u5bdf\u5ba2\u6237\u65c5\u7a0b\u3002\u4f8b\u5982\uff0c\u4f4d\u4e8e\u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u5bb6\u4e2d\u5c0f\u65f6\u5c1a\u5e97\u94fa\uff0c\u5728\u4f7f\u7528 API \u540c\u6b65\u7ebf\u4e0b\u8ba2\u5355\u548c\u7f51\u7ad9\u4e92\u52a8\u6570\u636e\u4e09\u4e2a\u6708\u540e\uff0c\u8f6c\u5316\u7387\u63d0\u5347\u7ea6 251%\u3002<\/p><h3 style=\"font-weight:600; margin-bottom:10px;\">\u90e8\u7f72\u4e8b\u4ef6API\u7684\u6838\u5fc3\u4f18\u52bf<\/h3><ul style=\"line-height:1.6; margin-left:20px;\">\n<li><strong>\u786e\u4fdd\u6570\u636e\u51c6\u786e\u6027\uff1a<\/strong> \u51cf\u5c11\u56e0\u6d4f\u89c8\u5668\u548c\u7528\u6237\u8bbe\u5907\u5173\u95ed Cookie \u5bfc\u81f4\u7684\u4fe1\u606f\u4e22\u5931\u3002<\/li>\n<li><strong>\u63d0\u5347\u5e7f\u544a\u6d3b\u52a8\u4f18\u5316\u80fd\u529b\uff1a<\/strong> TikTok\u7b97\u6cd5\u80fd\u591f\u66f4\u5feb\u66f4\u5168\u9762\u5730\u83b7\u53d6\u6570\u636e\uff0c\u5e2e\u52a9\u66f4\u6709\u6548\u5730\u4f18\u5316\u5e7f\u544a\u8d39\u7528\u3002<\/li>\n<li><strong>\u6ee1\u8db3\u5b89\u5168\u6807\u51c6\uff1a<\/strong> \u95f4\u63a5API\u6570\u636e\u4f20\u8f93\u6709\u52a9\u4e8e\u51cf\u5c11\u4e2a\u4eba\u4fe1\u606f\u6cc4\u9732\u98ce\u9669\u3002<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-top:20px;\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u4f20\u7edfPixel<\/th>\n<th>TikTok \u4e8b\u4ef6 API<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6570\u636e\u51c6\u786e\u6027<\/td>\n<td>\u4f9d\u8d56\u6d4f\u89c8\u5668\uff0c\u6613\u88ab\u5c4f\u853d<\/td>\n<td>\u670d\u52a1\u5668\u76f4\u63a5\u53d1\u9001\uff0c\u8bef\u5dee\u8f83\u5c0f<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a\u4f18\u5316\u80fd\u529b<\/td>\n<td>\u53d7\u70b9\u51fb\u6570\u636e\u9650\u5236<\/td>\n<td>\u901a\u8fc7\u66f4\u5b8c\u6574\u7684\u6570\u636e\u6539\u5584<\/td>\n<\/tr>\n<tr>\n<td>\u6570\u636e\u5b89\u5168\u6027<\/td>\n<td>\u6613\u53d7Pixel\u653b\u51fb<\/td>\n<td>\u901a\u8fc7\u670d\u52a1\u5668\u96c6\u4e2d\u964d\u4f4e\u98ce\u9669<\/td>\n<\/tr>\n<tr>\n<td>\u53ef\u5b9a\u5236\u6027<\/td>\n<td>\u8f83\u4f4e\uff0c\u4ec5\u8ddf\u8e2a\u57fa\u672c\u4e8b\u4ef6<\/td>\n<td>\u53ef\u7ed3\u5408\u591a\u79cd\u591a\u7ef4\u4e8b\u4ef6<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6839\u636eDPS.MEDIA\u89c2\u70b9\uff0c\u8f6c\u5411\u4f7f\u7528TikTok Events API\u662f\u5e0c\u671b <strong>\u65e0\u9700Pixel\u5373\u53ef\u6295\u653e\u5e7f\u544a\u7684\u4f01\u4e1a<\/strong> \u540c\u65f6\u4fdd\u6301\u9ad8\u6548\u548c\u4f18\u5316\u80fd\u529b\u7684\u91cd\u8981\u8fdb\u6b65\u3002\u8fd9\u4e5f\u662f\u5728\u6570\u636e\u4fdd\u62a4\u6cd5\u89c4\u548c\u6d4f\u89c8\u5668\u65e5\u76ca\u4e25\u683c\u7684cookie\u7ba1\u7406\u80cc\u666f\u4e0b\uff0cSME\u5e7f\u544a\u4e3b\u5173\u6ce8\u7684\u8d8b\u52bf\u3002<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_jpg-1.jpg\" alt=\"\u57fa\u4e8eTikTok\u5e73\u53f0\u76f4\u63a5\u6307\u6807\u5206\u6790\u548c\u8c03\u6574\u7b56\u7565\" title=\"\"><\/p><h2 id=\"phan-tich-va-dieu-chinh-chien-luoc-dua-tren-cac-chi-so-truc-tiep-tu-nen-tang-tiktok\">\u57fa\u4e8eTikTok\u5e73\u53f0\u76f4\u63a5\u6307\u6807\u5206\u6790\u548c\u8c03\u6574\u7b56\u7565<\/h2><h3>\u901a\u8fc7TikTok\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u76d1\u63a7\u8868\u73b0\u6307\u6807<\/h3><p>\u4e0d\u4f7f\u7528Pixel\u65f6\uff0cTikTok\u5e7f\u544a\u6d3b\u52a8\u5206\u6790\u9700\u4f9d\u8d56\u5e73\u53f0\u5185\u7684 <strong>\u539f\u59cb\u6307\u6807<\/strong>. TikTok \u63d0\u4f9b\u76f4\u63a5\u6570\u636e\uff0c\u5982\u70b9\u51fb\u7387 (CTR)\u3001\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (CPA)\u3001\u89c6\u9891\u5b8c\u64ad\u7387 (Video Completion Rate) \u548c\u4e92\u52a8\u7387 (Engagement Rate)\u3002\u6839\u636e DPS.MEDIA \u7684\u89c2\u70b9\uff0c\u8fd9\u4e9b\u6570\u636e\u4e0d\u4ec5\u53ef\u4ee5\u8861\u91cf\u6548\u679c\uff0c\u8fd8\u80fd\u5e2e\u52a9\u5e7f\u544a\u4e3b\u76f4\u89c2\u3001\u5feb\u901f\u5730\u201c\u89e3\u8bfb\u2019\u7528\u6237\u884c\u4e3a\uff0c\u4ece\u800c\u66f4\u9002\u5f53\u5730\u8c03\u6574\u9884\u7b97\u548c\u5185\u5bb9\u3002.<\/p><p><\/p><h3>\u4f7f\u7528\u6570\u636e\u8fdb\u884c\u4f18\u5316\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u201c\u8ffd\u9010\u6570\u636e\u201d<\/h3><p>SME\u4f01\u4e1a\u5e94\u805a\u7126\u5177\u4f53\u6570\u636e\u7247\u6bb5\uff0c\u800c\u975e\u4ec5\u5173\u6ce8\u66dd\u5149\u6216\u70b9\u51fb\u91cf\uff0c\u4ee5\u53d1\u73b0 <strong>\u7b56\u7565\u4e2d\u7684\u201c\u751c\u70b9\u4f4d\u201d<\/strong>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u9500\u552e\u6d3b\u52a8\uff0c\u89c6\u9891\u5b8c\u6210\u5230\u8d2d\u4e70\u884c\u4e3a\u7684\u8f6c\u5316\u7387\u6bd4\u5355\u7eaf\u89c2\u770b\u6b21\u6570\u66f4\u91cd\u8981\u3002DPS.MEDIA\u5efa\u8bae\u7ed3\u5408\u5b9a\u6027\u5206\u6790\uff0c\u5982\u7528\u6237\u53cd\u9988\u548c\u8bc4\u8bba\uff0c\u521b\u9020\u521b\u65b0\u6d3b\u52a8\uff0c\u540c\u65f6\u901a\u8fc7\u63d0\u5347\u81ea\u7136\u4e92\u52a8\u5f25\u8865Pixel\u7f3a\u5931\u3002<\/p><p><\/p><h3>\u5b9e\u9645\u6848\u4f8b \u2013 \u65e0\u9700 Pixel \u7684\u4f18\u5316\u7b56\u7565\u6848\u4f8b\u7814\u7a76<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u6d3b\u52a8<\/th>\n<th>\u5173\u952e\u6307\u6807<\/th>\n<th>\u8c03\u6574<\/th>\n<th>\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e74\u8f7b\u65f6\u5c1a\u54c1\u724c<\/td>\n<td>CTR\u63d0\u5347201%\uff0c\u89c6\u9891\u89c2\u770b\u7387\u8d85\u8fc780%<\/td>\n<td>\u5c06\u9884\u7b97\u96c6\u4e2d\u4e8e18-25\u5c81\u7fa4\u4f53\uff0c\u5185\u5bb9\u6539\u8fdb\u914d\u5408\u6d41\u884c\u97f3\u4e50<\/td>\n<td>\u9996\u6708\u9500\u552e\u589e\u957f35%\uff0cCPA\u964d\u4f4e15%<\/td>\n<\/tr>\n<tr>\n<td>\u5929\u7136\u7f8e\u5986\u5e97\u94fa<\/td>\n<td>25-34\u5c81\u5973\u6027\u7fa4\u4f53\u4e92\u52a8\u7387\u9ad8<\/td>\n<td>\u89c6\u9891\u591a\u6837\u5316\uff1a\u8bc4\u6d4b\u3001\u4f53\u9a8c\u3001\u7ed3\u5408\u76f4\u64ad<\/td>\n<td>\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u63d0\u9ad8\u590d\u8d2d\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><\/p><p>DPS.MEDIA\u59cb\u7ec8\u5f3a\u8c03\u76f4\u63a5\u4eceTikTok\u83b7\u53d6\u6570\u636e\uff0c\u5e2e\u52a9\u4f01\u4e1a\u7075\u6d3b\u5e94\u53d8\uff0c\u4e0d\u5b8c\u5168\u4f9d\u8d56Pixel\uff0c\u4ece\u800c\u957f\u671f\u63d0\u5347ROI\u6548\u7387\u3002\u8fd9\u662f\u8d8a\u5357\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u548c\u5e7f\u544a\u9884\u7b97\u4f18\u5316\u7684\u5408\u9002\u8def\u5f84\u3002<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-guide.jpg\" alt=\"\u6784\u5efa\u521b\u610f\u5438\u5f15\u4e14\u81ea\u7136\u4e92\u52a8\u7684\u5e7f\u544a\u5185\u5bb9\u5efa\u8bae\" title=\"\"><\/p><h2 id=\"loi-khuyen-xay-dung-noi-dung-quang-cao-sang-tao-thu-hut-va-tang-tuong-tac-tu-nhien\">\u6784\u5efa\u521b\u610f\u5438\u5f15\u4e14\u81ea\u7136\u4e92\u52a8\u7684\u5e7f\u544a\u5185\u5bb9\u5efa\u8bae<\/h2><h3 style=\"font-weight:bold; margin-bottom:0.5em;\">\u63a2\u7d22TikTok\u5e7f\u544a\u4e2d\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u529b\u91cf<\/h3><p>\u5728TikTok\u65e5\u76ca\u4e25\u683c\u9650\u5236Pixel\u4f7f\u7528\u7684\u80cc\u666f\u4e0b\uff0c\u521b\u610f\u5e7f\u544a\u5185\u5bb9\u4e0d\u4ec5\u5e2e\u52a9\u7a81\u7834\u6570\u636e\u969c\u788d\uff0c\u8fd8\u80fd\u6709\u6548\u63d0\u5347\u81ea\u7136\u4e92\u52a8\u3002\u6839\u636e\u7814\u7a76 <em>\u5e7f\u544a\u7814\u7a76\u6742\u5fd7<\/em>, \u4f7f\u7528\u4e2a\u6027\u5316\u6545\u4e8b\u548c\u7b80\u5355\u6613\u61c2\u7684\u77ed\u89c6\u9891\u683c\u5f0f\u662f\u521b\u9020\u60c5\u611f\u5e76\u7559\u4f4f\u89c2\u4f17\u7684\u5173\u952e\u3002DPS.MEDIA \u66fe\u4e0e\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u65f6\u5c1a\u54c1\u724c\u5408\u4f5c\uff0c\u5728 TikTok \u4e0a\u91c7\u7528\u201c\u76f4\u63a5\u8bb2\u6545\u4e8b\u2019\u6218\u672f\uff0c\u5728\u4e0d\u4f9d\u8d56 Pixel \u7684\u60c5\u51b5\u4e0b\uff0c\u8bb0\u5f55\u5230\u4e92\u52a8\u7387\u589e\u957f\u4e86 36%\u3002.<\/p><p><strong>\u4e3a\u4e86\u4f18\u5316\u65e0Pixel\u5e7f\u544a\u6548\u679c\uff0c\u60a8\u5e94\u4e13\u6ce8\u4e8e\uff1a<\/strong><\/p><ul style=\"margin-left:1.5em;\">\n<li><strong>\u9ad8\u4e92\u52a8\u5185\u5bb9\uff1a<\/strong> \u4f7f\u7528\u63d0\u95ee\u3001\u6311\u6218\u6216\u884c\u52a8\u53f7\u53ec\u6765\u6fc0\u53d1\u81ea\u7136\u53cd\u9988\u3002<\/li>\n<li><strong>\u521b\u65b0\u683c\u5f0f\uff1a<\/strong> \u6311\u6218\u7c7b\u89c6\u9891\u3001\u7b80\u77ed\u6307\u5bfc\u3001\u63a8\u8350\u6216\u8bc4\u4ef7\u6709\u52a9\u4e8e\u63d0\u5347\u53ef\u4fe1\u5ea6\u3002<\/li>\n<li><strong>\u5feb\u901f\u8c03\u6574\uff1a<\/strong> \u901a\u8fc7TikTok\u5b9e\u65f6\u6d1e\u5bdf\uff0c\u57fa\u4e8e\u7528\u6237\u53cd\u9988\u8c03\u6574\u5185\u5bb9\uff0c\u800c\u975e\u7b49\u5f85Pixel\u62a5\u544a\u3002<\/li>\n<\/ul><h3 style=\"font-weight:bold; margin-bottom:0.5em;\">\u4f20\u7edf\u5e26Pixel\u5e7f\u544a\u4e0e\u65e0Pixel\u5e7f\u544a\u6548\u679c\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-bottom:1em;\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u6709Pixel<\/th>\n<th>\u65e0Pixel<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u884c\u4e3a\u6570\u636e\u6536\u96c6<\/td>\n<td><strong>\u8be6\u7ec6\u3001\u51c6\u786e<\/strong><\/td>\n<td>\u57fa\u4e8e\u4e92\u52a8\u884c\u4e3a\u7684\u95f4\u63a5\u6536\u96c6<\/td>\n<\/tr>\n<tr>\n<td>\u6d3b\u52a8\u4f18\u5316<\/td>\n<td>\u57fa\u4e8e\u8f6c\u5316\u7684\u7cbe\u51c6\u5ea6<\/td>\n<td>\u57fa\u4e8e\u4e92\u52a8\u7387\u548c\u53cd\u9988<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u7136\u89e6\u8fbe\u80fd\u529b<\/td>\n<td>\u7b97\u6cd5\u4f9d\u8d56\u8f83\u4f4e<\/td>\n<td><strong>\u901a\u8fc7\u521b\u610f\u5185\u5bb9\u63d0\u5347<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u8c03\u6574\u65f6\u95f4<\/td>\n<td>\u56e0Pixel\u6570\u636e\u9700\u6c42\u800c\u8f83\u6162<\/td>\n<td>\u57fa\u4e8e\u5373\u65f6\u53cd\u9988\u5feb\u901f\u7075\u6d3b<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u57fa\u4e8e\u5b9e\u9645\u6267\u884c\u7ecf\u9a8c\uff0cDPS.MEDIA \u80af\u5b9a\uff0c\u96c6\u4e2d\u5f00\u53d1\u5185\u5bb9\u786e\u5b9e\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u65e0 Pixel \u65f6\u4ee3\u5f7b\u5e95\u6316\u6398 TikTok \u5e7f\u544a\u6f5c\u529b\u7684\u91cd\u8981\u201c\u7a97\u53e3\u201d\u3002\u6b63\u5982\u8425\u9500\u535a\u58eb Simon Kemp \u66fe\u7ecf\u8bc4\u8bba\u9053\uff1a <em>\u201c\u5728\u6570\u636e\u6210\u4e3a\u5546\u54c1\u7684\u65f6\u4ee3\uff0c\u771f\u5b9e\u7684\u6545\u4e8b\u548c\u4f53\u9a8c\u5c06\u662f\u7528\u6237\u6240\u8ffd\u6c42\u7684\u201d\u2014\u2014\u8fd9\u5b8c\u5168\u9002\u7528\u4e8e TikTok\u3002.<\/em><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_la_gi.jpg\" alt=\"\u65e0Pixel\u60c5\u51b5\u4e0b\u4e2d\u5c0f\u4f01\u4e1aTikTok\u5e7f\u544a\u5b9e\u65bd\u4e0e\u6548\u679c\u6d4b\u91cf\u7ecf\u9a8c\" title=\"\"><\/p><h2 id=\"kinh-nghiem-trien-khai-va-do-luong-hieu-qua-tiktok-ads-cho-smes-khong-dung-pixel\">\u65e0Pixel\u60c5\u51b5\u4e0b\u4e2d\u5c0f\u4f01\u4e1aTikTok\u5e7f\u544a\u5b9e\u65bd\u4e0e\u6548\u679c\u6d4b\u91cf\u7ecf\u9a8c<\/h2><h3 style=\"font-weight:700; margin-bottom:15px;\">TikTok\u65e0Pixel\u4f7f\u7528\u65f6\u7684\u7b56\u7565\u8c03\u6574<\/h3><p><strong>\u4e0d\u4f7f\u7528Pixel\u5e76\u4e0d\u610f\u5473\u7740\u5931\u53bb\u5bf9\u5e7f\u544a\u6d3b\u52a8\u7684\u63a7\u5236\u80fd\u529b\u3002<\/strong> \u76f8\u53cd\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u4e13\u6ce8\u4e8e\u660e\u786e\u7684\u81ea\u5b9a\u4e49\u76ee\u6807\uff0c\u6839\u636e TikTok \u76f4\u63a5\u63d0\u4f9b\u7684\u6570\u636e\uff08\u5982\u4e92\u52a8\u6307\u6807 CTR\u3001CPC\uff09\u548c\u5e73\u53f0\u4e0a\u7684\u8f6c\u5316\u6570\u636e\u6765\u8bc4\u4f30\u884c\u4e3a\u3002DPS.MEDIA \u4e00\u76f4\u5f3a\u8c03\uff0c\u6839\u636e\u5b9e\u65f6\u60c5\u51b5\u7075\u6d3b\u6539\u53d8\u5e7f\u544a\u6218\u672f\u662f\u751f\u5b58\u7684\u5173\u952e\uff0c\u5c24\u5176\u662f\u5f53 Pixel \u4e0d\u518d\u662f\u4e3b\u8981\u201c\u6b66\u5668\u2019\u65f6\u3002.<\/p><p>\u6b64\u5916\uff0c\u5e94\u7528 <em>A\/B\u6d4b\u8bd5<\/em> \u7ed3\u5408\u57fa\u4e8e\u7528\u6237\u4e60\u60ef\u4f18\u5316\u7684\u521b\u610f\u89c6\u9891\u5185\u5bb9\uff0c\u6709\u52a9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u5feb\u901f\u53d1\u73b0\u4f18\u52bf\u548c\u52a3\u52bf\uff0c\u65e0\u9700\u8fc7\u5ea6\u4f9d\u8d56\u7f51\u7ad9\u8f6c\u5316\u6570\u636e\u3002\u8fd9\u4e5f\u7b26\u5408\u65e5\u76ca\u4e25\u683c\u7684\u6570\u636e\u9690\u79c1\u548c\u5b89\u5168\u8d8b\u52bf\u3002<\/p><h3 style=\"font-weight:700; margin-bottom:15px;\">\u65e0Pixel\u5e7f\u544a\u6548\u679c\u6d4b\u91cf\u53ca\u9884\u7b97\u4f18\u5316\u65b9\u6cd5<\/h3><ul style=\"margin-top:0; margin-bottom:20px;\">\n<li><strong>\u4f7f\u7528TikTok\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u6570\u636e\uff1a<\/strong> \u5bc6\u5207\u76d1\u63a7\u4e92\u52a8\u6307\u6807\u3001\u89c6\u9891\u89c2\u770b\u65f6\u957f\u3001\u6d4f\u89c8\u548c\u5206\u4eab\u6b21\u6570\uff0c\u4ee5\u8bc4\u4f30\u5e7f\u544a\u8d28\u91cf\u3002<\/li>\n<li><strong>\u8bbe\u5b9a\u5047\u8bbeCPA\u76ee\u6807\uff1a<\/strong> \u7531\u4e8e\u65e0Pixel\uff0c\u53ef\u57fa\u4e8e\u5e02\u573a\u5e73\u5747\u6570\u636e\u5e94\u7528CPA\u6a21\u578b\uff0c\u5e76\u901a\u8fc7\u5c0f\u89c4\u6a21\u6d4b\u8bd5\u9a8c\u8bc1\uff0c\u4ece\u800c\u4f30\u7b97\u6548\u679c\u3002<\/li>\n<li><strong>\u91cd\u89c6\u76f4\u63a5\u53cd\u9988\uff1a<\/strong> \u901a\u8fc7\u5176\u4ed6\u6e20\u9053\uff08\u804a\u5929\u3001\u79c1\u4fe1\uff09\u6536\u96c6\u5ba2\u6237\u53cd\u9988\uff0c\u8bc4\u4f30\u5b9e\u9645\u6548\u679c\uff0c\u8865\u5145\u6280\u672f\u6570\u636e\u3002<\/li>\n<\/ul><h3 style=\"font-weight:700; margin-bottom:15px;\">TikTok\u5e7f\u544a\u6709\u65e0Pixel\u6d4b\u91cf\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px;\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u6709Pixel<\/th>\n<th>\u4e0d\u4f7f\u7528Pixel<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8f6c\u5316\u6d4b\u91cf<\/td>\n<td>\u5b9e\u65f6\u7cbe\u51c6<\/td>\n<td>\u57fa\u4e8e\u4e92\u52a8\u6570\u636e\u4f30\u7b97<\/td>\n<\/tr>\n<tr>\n<td>\u6d3b\u52a8\u4f18\u5316<\/td>\n<td>\u57fa\u4e8e\u5177\u4f53Pixel\u4e8b\u4ef6<\/td>\n<td>\u57fa\u4e8e\u7efc\u5408\u884c\u4e3a\u548c\u4e92\u52a8KPI<\/td>\n<\/tr>\n<tr>\n<td>\u91cd\u65b0\u5b9a\u4f4d\u7684\u53ef\u80fd\u6027<\/td>\n<td>\u975e\u5e38\u9ad8\uff0c\u7ec6\u5206\u76ee\u6807\u5bf9\u8c61<\/td>\n<td>\u9650\u5236\uff0c\u4f9d\u8d56\u4e8e\u5e94\u7528\u5185\u7684TikTok\u6570\u636e<\/td>\n<\/tr>\n<tr>\n<td>\u9002\u5408\u4f01\u4e1a\u6a21\u578b<\/td>\n<td>\u5927\u578b\u4f01\u4e1a\u9700\u8981\u6df1\u5ea6\u6570\u636e<\/td>\n<td>\u4e2d\u5c0f\u4f01\u4e1a\u7075\u6d3b\uff0c\u4e13\u6ce8\u4e8e\u63d0\u5347\u8ba4\u77e5\u548c\u4e92\u52a8<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA\u8bc4\u4f30\uff0c\u968f\u7740TikTok\u4e0aAI\u5206\u6790\u5de5\u5177\u548c\u7b97\u6cd5\u7684\u53d1\u5c55\uff0c\u4e0d\u4f7f\u7528Pixel\u7684\u5e7f\u544a\u6b63\u6210\u4e3a\u5e0c\u671b\u7b80\u5316\u5e76\u4fdd\u62a4\u7528\u6237\u9690\u79c1\u6743\u540c\u65f6\u4fdd\u6301\u6700\u4f73\u6548\u679c\u7684\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5408\u7406\u8d8b\u52bf\u3002<\/p><h2 id=\"outro\">\u4e00\u4e2a\u4eba\u7684\u89c6\u89d2<\/h2><p>\u5982\u679c\u4f60\u6e05\u695a\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u76ee\u6807\u5e76\u51c6\u786e\u4f18\u5316\u5e7f\u544a\u6837\u672c\u5185\u5bb9\uff0c\u8fd0\u884c\u4e0d\u4f9d\u8d56Pixel\u7684TikTok\u5e7f\u544a\u4e0d\u518d\u662f\u96be\u9898\u3002\u867d\u7136Pixel\u662f\u8ddf\u8e2a\u548c\u4f18\u5316\u8f6c\u5316\u7684\u5f3a\u5927\u5de5\u5177\uff0c\u4f46\u5bf9\u4e8e\u521a\u8d77\u6b65\u6216\u5c1a\u672a\u51c6\u5907\u597d\u96c6\u6210Pixel\u7684\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u5982\u679c\u61c2\u5f97\u5229\u7528\u5e73\u53f0\u73b0\u6709\u6570\u636e\uff0c\u4ecd\u6709\u8bb8\u591a\u6709\u6548\u7684\u66ff\u4ee3\u65b9\u6848\u3002<\/p><p>\u5728DPS.MEDIA\uff0c <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u6211\u4eec\u76f8\u4fe1\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u53ef\u4ee5\u6709\u6548\u5730\u5f00\u59cb\u6570\u5b57\u8425\u9500\u4e4b\u65c5\u2014\u2014\u65e0\u8bba\u4f60\u662f\u5426\u5df2\u7ecf\u51c6\u5907\u597d\u4f7f\u7528\u50cf Pixel \u8fd9\u6837\u590d\u6742\u7684\u5de5\u5177<\/a>\u5173\u952e\u5728\u4e8e\u6df1\u5165\u7406\u89e3\u7528\u6237\u884c\u4e3a\uff0c\u6784\u5efa\u7b26\u5408\u5ba2\u6237\u6d1e\u5bdf\u7684\u5185\u5bb9\uff0c\u5e76\u61c2\u5f97\u5229\u7528\u57fa\u672c\u7684\u6d4b\u91cf\u6307\u6807\u6765\u4f18\u5316\u6bcf\u4e2a\u6d3b\u52a8\u3002<\/p><p>\u6b64\u5916\uff0c\u4f60\u5b8c\u5168\u53ef\u4ee5\u5c06 TikTok \u5e7f\u544a\u4e0e\u5176\u4ed6\u5e73\u53f0\uff08\u5982 Facebook\u3001Google Ads...\uff09\u7ed3\u5408\uff0c\u4ee5\u201c\u5f25\u8865\u2019\u8ffd\u8e2a\u80fd\u529b\u7684\u4e0d\u8db3\uff0c\u540c\u65f6\u6269\u5927\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u7684\u80fd\u529b\u3002\u5982\u679c\u4f60\u60f3\u8d70\u5f97\u66f4\u8fdc\uff0c,<a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u4f60\u53ef\u4ee5\u4e86\u89e3\u4e0d\u4f9d\u8d56cookies\u7684\u8ddf\u8e2a\u89e3\u51b3\u65b9\u6848\u6216\u5e94\u7528\u9ad8\u7ea7\u6570\u636e\u5206\u6790\u6a21\u578b\uff0c\u4ee5\u5e26\u6765\u66f4\u53ef\u6301\u7eed\u7684\u6d3b\u52a8\u6548\u679c\u3002<\/a>.<\/p><p>\u8bf7\u5c1d\u8bd5\u5e94\u7528\u6240\u5206\u4eab\u7684\u7b56\u7565\u5e76\u9010\u6b65\u8ddf\u8e2a\u7ed3\u679c\u2014\u2014\u56e0\u4e3a\u53ea\u6709\u901a\u8fc7\u771f\u6b63\u7684\u5b9e\u8df5\uff0c\u4f60\u624d\u80fd\u6df1\u5165\u7406\u89e3\u5e76\u6839\u636e\u884c\u4e1a\u7279\u70b9\u7075\u6d3b\u8c03\u6574\u3002\u5982\u679c\u4f60\u9700\u8981\u9488\u5bf9\u4f01\u4e1a\u7684\u66f4\u5177\u4f53\u5efa\u8bae\uff0c\u8bf7\u968f\u65f6\u8054\u7cfb 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            <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%b8%ba%e4%bb%80%e4%b9%88%e5%bf%85%e9%a1%bb%e5%90%91%e5%b7%a5%e8%b4%b8%e9%83%a8%e6%b3%a8%e5%86%8c%e7%bd%91%e7%ab%99\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4e3a\u4ec0\u4e48\u5fc5\u987b\u5411\u5de5\u8d38\u90e8\u6ce8\u518c\u7f51\u7ad9\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%ae%89%e5%85%a8%e7%9a%84facebook%e8%87%aa%e7%84%b6%e8%a7%a6%e8%be%be%e6%8c%87%e6%95%b0%e6%8f%90%e5%8d%87%e6%9c%8d%e5%8a%a1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5b89\u5168\u63d0\u5347Facebook\u81ea\u7136\u89e6\u8fbe\u7387\u7684\u670d\u52a1<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/zalo%e8%90%a5%e9%94%80%e7%9a%848%e5%a4%a7%e4%bc%98%e5%8a%bf\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Zalo\u8425\u9500\u76848\u5927\u4f18\u52bf<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u65e0\u9700Pixel\u8fd0\u884cTikTok\u5e7f\u544a\u5b8c\u5168\u53ef\u884c\uff0c\u4e14\u6b63\u6210\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316\u6210\u672c\u548c\u90e8\u7f72\u65f6\u95f4\u7684\u7279\u522b\u8d8b\u52bf\u3002\u60a8\u77e5\u9053\u5417\uff1f\u76ee\u524d\u8d85\u8fc760%\u7684TikTok\u5e7f\u544a\u6d3b\u52a8\u5373\u4f7f\u4e0d\u4f7f\u7528Pixel\uff0c\u4ecd\u80fd\u4fdd\u6301\u9ad8\u6548\uff1f\u8fd9\u5e2e\u52a9[...]<\/p>","protected":false},"author":13,"featured_media":24109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288],"tags":[339,208,816,261,503,181,282,350,184,399],"class_list":["post-24108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","tag-ban-hang-online","tag-chien-luoc-marketing","tag-cong-nghe-quang-cao","tag-doanh-nghiep-nho","tag-huong-dan-quang-cao","tag-mang-xa-hoi","tag-quang-cao-truc-tuyen","tag-thuong-mai-dien-tu","tag-tiep-thi-ky-thuat-so","tag-tiktok-ads"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/24108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=24108"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/24108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/24109"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=24108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=24108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=24108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}