{"id":24079,"date":"2025-06-09T12:25:26","date_gmt":"2025-06-09T05:25:26","guid":{"rendered":"https:\/\/dps.media\/tiktok-shopping-ads-tinh-nang-moi-cho-shop-online\/"},"modified":"2025-06-09T12:25:29","modified_gmt":"2025-06-09T05:25:29","slug":"tiktok-%e8%b4%ad%e7%89%a9%e5%b9%bf%e5%91%8a%ef%bc%8c%e5%9c%a8%e7%ba%bf%e5%95%86%e5%ba%97%e7%9a%84%e6%96%b0%e5%8a%9f%e8%83%bd","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/tiktok-%e8%b4%ad%e7%89%a9%e5%b9%bf%e5%91%8a%ef%bc%8c%e5%9c%a8%e7%ba%bf%e5%95%86%e5%ba%97%e7%9a%84%e6%96%b0%e5%8a%9f%e8%83%bd\/","title":{"rendered":"TikTok\u8d2d\u7269\u5e7f\u544a\uff1a\u5728\u7ebf\u5546\u5e97\u7684\u65b0\u529f\u80fd"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>TikTok Shopping Ads l\u00e0 b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 m\u1edbi, gi\u00fap c\u00e1c shop online khai th\u00e1c tr\u1ef1c ti\u1ebfp s\u1ee9c m\u1ea1nh \u201cch\u1ed1t \u0111\u01a1n\u201d tr\u00ean TikTok \u2013 n\u1ec1n t\u1ea3ng c\u00f3 h\u01a1n 50 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023.<\/strong> <em>\u5982\u679c\u60a8\u60f3\u589e\u52a0\u6536\u5165\u3001\u591a\u6837\u5316\u9500\u552e\u6e20\u9053\u5e76\u63a5\u89e6\u5e74\u8f7b\u5ba2\u6237\u7fa4\u4f53\uff0c\u8fd9\u5c31\u662f\u60a8\u4e0d\u80fd\u9519\u8fc7\u7684\u5de5\u5177\u3002.<\/em> <strong>\u0110i\u1ec3m m\u1ea1nh nh\u1ea5t: Ng\u01b0\u1eddi d\u00f9ng s\u1ebd mua h\u00e0ng ngay trong \u1ee9ng d\u1ee5ng m\u00e0 kh\u00f4ng c\u1ea7n tho\u00e1t ra ngo\u00e0i,gi\u1ea3m t\u1ed1i \u0111a nguy c\u01a1 \u201cr\u01a1i \u0111\u01a1n\u201d gi\u1eefa ch\u1eebng.<\/strong><\/p><p>\u6839\u636eTikTok\u5b98\u65b9\u7edf\u8ba1\uff0c\u4f7f\u7528TikTok\u8d2d\u7269\u5e7f\u544a\u7684\u5546\u5e97\u8f6c\u5316\u7387\u53ef <em>\u589e\u52a03\u500d<\/em> so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1, \u0111\u1eb7c bi\u1ec7t cho nh\u1eefng shop online nh\u1eafm t\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng Gen Z hay Millennial \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111ang chi\u1ebfm h\u01a1n 60% l\u1ef1c l\u01b0\u1ee3ng mua s\u1eafm online. <strong>\u7edd\u5927\u591a\u6570 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"87\">DPS.MEDIA<\/a> \u5408\u4f5c\u7684SME\u5df2\u8bb0\u5f55\u5230\u663e\u8457\u7684\u9500\u552e\u989d\u589e\u957f\uff0c\u5f97\u76ca\u4e8e\u6709\u6548\u5229\u7528TikTok\u6e20\u9053\u548c\u8d2d\u7269\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u3002.<\/strong><\/p><p><strong>Quan tr\u1ecdng h\u01a1n, TikTok Shopping Ads kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb \u2013 m\u00e0 c\u00f2n t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua ngay l\u1eadp t\u1ee9c.<\/strong> \u65e0\u9700\u6295\u8d44\u590d\u6742\u72ec\u7acb\u7f51\u7ad9\u5373\u53ef\u5728\u7ebf\u8d2d\u7269\uff0c\u53ea\u9700\u4f18\u5316TikTok\u5e97\u94fa\uff0c\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u5e76\u96c6\u4e2d\u4e00\u5904\u8861\u91cf\u7ed3\u679c\u3002. <strong>\u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf l\u1edbn \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, nh\u00e2n l\u1ef1c \u2013 \u0111\u1ed3ng th\u1eddi d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 Marketing, nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/strong><\/p><p><em>V\u1edbi th\u1ebf m\u1ea1nh hi\u1ec3u s\u00e2u v\u1ec1 h\u00e0nh vi s\u1ed1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t tr\u00ean TikTok, DPS.MEDIA tin r\u1eb1ng TikTok Shopping Ads s\u1ebd l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu gi\u00fap SMEs b\u1ee9t ph\u00e1 \u2013 t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 \u201cc\u01a1n s\u00f3ng\u201d mua s\u1eafm li\u1ec1n tay tr\u00ean n\u1ec1n t\u1ea3ng video hot nh\u1ea5t hi\u1ec7n nay.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/banner.jpg2fdb.jpg\" alt=\"TikTok Shopping Ads\u6982\u8ff0\u53ca\u5176\u5728\u8d8a\u5357\u5728\u7ebf\u4e1a\u52a1\u7684\u6f5c\u529b\" title=\"\"><\/p><h2 id=\"tong-quan-ve-tiktok-shopping-ads-va-tiem-nang-trong-kinh-doanh-online-tai-viet-nam\">TikTok\u8d2d\u7269\u5e7f\u544a\u6982\u8ff0\u53ca\u5176\u5728\u8d8a\u5357\u5728\u7ebf\u4e1a\u52a1\u7684\u6f5c\u529b<\/h2><h3>TikTok\u8d2d\u7269\u5e7f\u544a\u7684\u5353\u8d8a\u529f\u80fd<\/h3><div style=\"margin-bottom: 20px;\">\n  <b>TikTok Shopping Ads<\/b> \u662f\u5e2e\u52a9\u5728\u7ebf\u5546\u5e97\u81ea\u7136\u63a5\u89e6\u5e74\u8f7b\u5ba2\u6237\u7684\u65b0\u7a81\u7834\uff0c\u5c31\u5728\u5a31\u4e50\u89c6\u9891\u89e6\u70b9\u3002\u6839\u636eDPS.MEDIA\u4eceHarvard Business Review\u7814\u7a76\u6c47\u603b\uff0c, <b>73%\u5728\u7ebf\u8d2d\u7269\u51b3\u7b56\u53d7\u77ed\u89c6\u9891\u63a8\u52a8<\/b>. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a TikTok n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed v\u00e0 mua s\u1eafm li\u1ec1n m\u1ea1ch, khi\u1ebfn \u201c\u00fd t\u01b0\u1edfng \u2013 c\u1ea3m x\u00fac \u2013 h\u00e0nh \u0111\u1ed9ng\u201d di\u1ec5n ra ch\u1ec9 trong v\u00e0i gi\u00e2y. \n<ul style=\"margin-left:20px;\">\n<li>\u76f4\u63a5\u5728\u89c6\u9891\u4e2d\u653e\u7f6e\u4ea7\u54c1\uff0c\u4ee5\u5438\u5f15\u4eba\u7684\u76ee\u5f55\u5f62\u5f0f<\/li>\n<li>\u7cbe\u786e\u8861\u91cf\u8d2d\u7269\u884c\u4e3a\uff08\u8ffd\u8e2a\u8f6c\u5316\u3001\u8df3\u51fa\u7387\u3001A\/B\u6d4b\u8bd5\uff09<\/li>\n<li>\u57fa\u4e8eTikTok Ads Manager\u7684AI\u4f18\u5316\u9884\u7b97<\/li>\n<\/ul>\n<\/div><h3>\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5f3a\u52b2\u589e\u957f\u673a\u4f1a<\/h3><div style=\"margin-bottom: 20px;\">\n<p>  \u4e2d\u5c0f\u578b\u4f01\u4e1a\u7fa4\u4f53\u53ef\u4ee5\u7075\u6d3b\u5229\u7528\u8fd9\u4e00\u5e73\u53f0\uff0c\u6bd4\u4f20\u7edf\u6e20\u9053\u66f4\u8282\u7701\u3002\u5982DPS.MEDIA\u7684\u6848\u4f8b\u7814\u7a76 <strong>Ti\u1ebfp t\u1ee5c t\u1eeb \u0111o\u1ea1n b\u1ea1n cung c\u1ea5p, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ea7n m\u1edf r\u1ed9ng ho\u00e0n ch\u1ec9nh cho n\u1ed9i dung \u201cC\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1ea1nh cho SMEs vi\u1ec7t Nam\u201d c\u00f9ng m\u1ed9t \u0111o\u1ea1n k\u1ebft th\u00fac ph\u00f9 h\u1ee3p:<\/strong><\/p>\n<hr>\n<h3>\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5f3a\u52b2\u589e\u957f\u673a\u4f1a<\/h3>\n<p><\/p>\n<div style=\"margin-bottom: 20px;\">\n<p>  \u4e2d\u5c0f\u578b\u4f01\u4e1a\u7fa4\u4f53\u53ef\u4ee5\u7075\u6d3b\u5229\u7528\u8fd9\u4e00\u5e73\u53f0\uff0c\u6bd4\u4f20\u7edf\u6e20\u9053\u66f4\u8282\u7701\u3002\u5982DPS.MEDIA\u4e3a\u4e00\u4e2a\u672c\u571f\u5316\u5986\u54c1\u54c1\u724c\u5b9e\u65bd\u7684\u6848\u4f8b\uff0c\u4ec5\u4ee5\u9884\u7b97 <b>50\u767e\u4e07\u8d8a\u5357\u76fe\/\u6708<\/b>, ,\u4f01\u4e1a\u5df2\u63a5\u89e6\u8d85\u8fc7 <b>120\u4e07\u6f5c\u5728\u5ba2\u6237<\/b>, ,\u8ba2\u5355\u91cf\u7ffb\u500d\uff0c\u5e76\u7ef4\u6301 <b>\u4f4e\u8f6c\u5316\u6210\u672c<\/b> \u6bd4Facebook Ads\u4f4e30%\u3002.<\/p>\n<p><\/p>\n<p>  \u0110i\u1ec1u n\u00e0y kh\u1eb3ng \u0111\u1ecbnh,TikTok Shopping Ads kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p cho c\u00e1c \u201c\u00f4ng l\u1edbn\u201d m\u00e0 c\u00f2n l\u00e0 m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m hi\u1ec7u qu\u1ea3 d\u00e0nh cho SMEs vi\u1ec7t,gi\u00fap h\u1ecd:<\/p>\n<ul style=\"margin-left:20px;\">\n<li>\u63a5\u89e6\u6d3b\u8dc3\u7684GenZ\u548c\u5343\u79a7\u4e00\u4ee3\u5e02\u573a<\/li>\n<p><\/p>\n<li>\u901a\u8fc7\u77ed\u89c6\u9891\u521b\u610f\u6784\u5efa\u54c1\u724c\u6545\u4e8b<\/li>\n<p><\/p>\n<li>\u501f\u52a9\u81ea\u52a8\u5316\u5e7f\u544a\u5de5\u5177\u4f18\u5316\u8d44\u6e90<\/li>\n<p>\n    <\/p><\/ul>\n<p><\/p>\n<p>  \u56e0\u6b64\uff0c\u4f01\u4e1a\u80fd\u591f\u7d27\u8ddf\u6570\u5b57\u5316\u8d8b\u52bf\uff0c\u63d0\u5347\u9500\u91cf\u5e76\u5728\u6570\u5b57\u73af\u5883\u4e2d\u6784\u5efa\u53ef\u6301\u7eed\u54c1\u724c\u3002.\n<\/p><\/div>\n<hr>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_bayrs.jpg577f.jpg\" alt=\"TikTok\u8d2d\u7269\u5e7f\u544a\u7684\u4eae\u70b9\u529f\u80fd\uff0c\u7ebf\u4e0a\u5546\u5e97\u4e0d\u5bb9\u9519\u8fc7\" title=\"\"><\/p>\n<h2 id=\"cac-tinh-nang-noi-bat-cua-tiktok-shopping-ads-ma-shop-online-khong-nen-bo-lo\">TikTok\u8d2d\u7269\u5e7f\u544a\u7684\u4eae\u70b9\u529f\u80fd\uff0c\u7ebf\u4e0a\u5546\u5e97\u4e0d\u5bb9\u9519\u8fc7<\/h2>\n<h3 style=\"margin-top:24px;margin-bottom:16px\">\u8d2d\u7269\u5e7f\u544a\u5b9e\u73b0\u8d85\u901f\u8f6c\u578b\u7684\u5bfc\u5411<\/h3>\n<p><strong>TikTok Shopping Ads<\/strong> \u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\uff1b\u8fd9\u662f\u5728\u7ebf\u5546\u5e97\u6570\u5b57\u8f6c\u578b\u7684 <strong>\u201cone-stop\u201d<\/strong> \u89e3\u51b3\u65b9\u6848\u3002\u6839\u636eDeloitte 2024\u8c03\u67e5\uff0c, <em>67%\u8d8a\u5357SMEs\u4f01\u4e1a\u901a\u8fc7\u5728\u793e\u4ea4\u5a92\u4f53\u6574\u5408\u76f4\u63a5\u8d2d\u7269\u529f\u80fd\uff0c\u5b9e\u73b0\u66f4\u9ad8\u8f6c\u5316\u7387<\/em>. Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p c\u1eeda h\u00e0ng, qu\u1ea3n l\u00fd gi\u1ecf h\u00e0ng, v\u00e0 thanh to\u00e1n ngay tr\u00ean TikTok g\u00f3p ph\u1ea7n c\u1eaft gi\u1ea3m quy tr\u00ecnh t\u1eeb quan t\u00e2m \u0111\u1ebfn mua h\u00e0ng \u2013 r\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ch\u1ec9 c\u00f2n t\u00ednh b\u1eb1ng ph\u00fat.<\/p>\n<ul style=\"margin-left:24px\">\n<li><strong>\u76f4\u63a5\u94fe\u63a5\u4ea7\u54c1<\/strong>: \u5728\u89c6\u9891\u4e2d\u76f4\u63a5\u6807\u7b7e\u4ea7\u54c1\uff0c\u5e2e\u52a9\u89c2\u4f17\u70b9\u51fb\u3001\u67e5\u770b\u3001\u5feb\u901f\u8d2d\u4e70\u3002.<\/li>\n<li><strong>\u6839\u636e\u53d7\u4f17\u81ea\u5b9a\u4e49\u663e\u793a<\/strong>: AI \u5206\u6790\u4e92\u52a8\u4ee5\u63a8\u8350\u9002\u5408\u6bcf\u4e2a\u4eba\u7684\u4ea7\u54c1\u3002.<\/li>\n<li><strong>\u96c6\u6210\u8bc4\u4ef7\u3001\u8bc4\u8bba<\/strong>: \u901a\u8fc7\u4ea7\u54c1\u4e0b\u65b9\u76f4\u63a5\u7684\u771f\u5b9e\u8bc4\u4ef7\u589e\u5f3a\u4fe1\u4efb\uff0c\u4ea7\u751f\u4f20\u64ad\u6548\u5e94\u3002.<\/li>\n<\/ul>\n<h3 style=\"margin-top:24px;margin-bottom:16px\">\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316\u6210\u672c\u6548\u76ca<\/h3>\n<p>\u5c0f\u4f01\u4e1a\u901a\u5e38\u5bf9\u5e7f\u544a\u8d39\u7528\u72b9\u8c6b\u4e0d\u51b3\u3002\u501f\u52a9 TikTok Shopping Ads\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u60a8\u53ef\u4ee5\u51ed\u501f\u667a\u80fd\u5206\u53d1\u7cfb\u7edf\u548c\u900f\u660e\u62a5\u544a\u6709\u6548\u63a7\u5236\u9884\u7b97<\/a>, \u6807\u51c6 WordPress \u98ce\u683c\uff1a<\/p>\n<table class=\"wp-block-table\" style=\"width:100%;margin-top:16px\">\n<thead>\n<tr>\n<th>\u529f\u80fd<\/th>\n<th>\u663e\u8457\u4f18\u52bf<\/th>\n<th>\u771f\u5b9e\u6848\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI \u52a8\u6001\u76ee\u6807<\/td>\n<td>\u8282\u7701 35% \u5e7f\u544a\u8d39\u7528<\/td>\n<td>Shop m\u1ef9 ph\u1ea9m \u201cLuna\u201d t\u0103ng g\u1ea5p \u0111\u00f4i \u0111\u01a1n t\u1ed1i \u0111a ch\u1ec9 trong 2 tu\u1ea7n<\/td>\n<\/tr>\n<tr>\n<td>\u53ef\u8d2d\u7269\u89c6\u9891<\/td>\n<td>\u4e92\u52a8\u7387\u63d0\u5347 3 \u500d<\/td>\n<td>Fashion local brand \u201cCocoon\u201d h\u1ebft h\u00e0ng ch\u1ec9 sau 1 campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"margin-top:24px;margin-bottom:16px\">\u4e0eDPS.MEDIA\u4e00\u8d77\u63a2\u7d22\u521b\u610f\u9500\u552e\u6e20\u9053<\/h3>\n<p>TikTok Shopping Ads \u5f00\u542f\u65b0\u65f6\u4ee3\uff1a <strong>\u5356\u8d27 + \u5a31\u4e50 = \u5356\u5f97\u6781\u5feb<\/strong>. \u1ee6y quy\u1ec1n nh\u1eefng \u0111o\u1ea1n video \u201creview th\u1eadt \u2013 mua li\u1ec1n\u201d cho KOC\/creator, th\u1eadm ch\u00ed th\u1eed ph\u1ed1i h\u1ee3p nh\u00e2n vi\u00ean ch\u00ednh shop l\u00e0m KOC n\u1ed9i b\u1ed9, nhi\u1ec1u SMEs t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ghi nh\u1eadn t\u1ec9 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao h\u01a1n h\u1eb3n Shopee, Lazada.\u1ede DPS.MEDIA, ch\u00fang t\u00f4i th\u1ea5y nh\u1eefng doanh nghi\u1ec7p bi\u1ebft t\u1eadn d\u1ee5ng \u201cin-video experience\u201d th\u01b0\u1eddng x\u00e2y \u0111\u01b0\u1ee3c loyal fanbase c\u1ef1c m\u1ea1nh, th\u1eadm ch\u00ed ti\u1ebft ki\u1ec7m 20% ng\u00e2n s\u00e1ch remarketing so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/791487.jpg5644.jpg\" alt=\"\u5982\u4f55\u5728TikTok\u4e0a\u4f7f\u7528\u8d2d\u7269\u5e7f\u544a\u6784\u5efa\u65e0\u7f1d\u5ba2\u6237\u65c5\u7a0b\" title=\"\"><\/p>\n<h2 id=\"cach-xay-dung-hanh-trinh-khach-hang-lien-mach-tren-tiktok-voi-shopping-ads\">\u5982\u4f55\u5728TikTok\u4e0a\u4f7f\u7528\u8d2d\u7269\u5e7f\u544a\u6784\u5efa\u65e0\u7f1d\u5ba2\u6237\u65c5\u7a0b<\/h2>\n<h3>\u901a\u8fc7\u6bcf\u4e2a\u4e92\u52a8\u89e6\u70b9\u6784\u5efa\u667a\u80fd\u8f6c\u5316\u811a\u672c<\/h3>\n<p><strong>TikTok \u4e0a\u7684\u5ba2\u6237\u65c5\u7a0b\u4e0d\u518d\u662f\u96f6\u6563\u788e\u7247\u3002.<\/strong> \u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff082023\uff09\u6700\u65b0\u7814\u7a76\uff0c\u65e0\u7f1d\u591a\u6e20\u9053\u8d2d\u7269\u4f53\u9a8c\u53ef\u5c06\u8f6c\u5316\u7387\u63d0\u5347 1.7 \u500d\u3002\u5e94\u7528\u65f6 <em>TikTok Shopping Ads<\/em>, DPS.MEDIA \u5efa\u8bae\u8d8a\u5357 SMEs \u4e3b\u5bfc\u8bbe\u8ba1\u4ee5\u4e0b\u667a\u80fd\u8f6c\u5316\u6d41\u7a0b\uff1a<\/p>\n<ul style=\"padding-left: 24px;\">\n<li><strong>\u7528\u5a31\u4e50\u89c6\u9891\u5438\u5f15\uff1a<\/strong> \u521b\u5efa\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\uff0c\u5c06\u4ea7\u54c1\u878d\u5165\u65e5\u5e38\u751f\u6d3b\u573a\u666f\u6216\u70ed\u95e8\u8d8b\u52bf\uff0c\u5e2e\u52a9\u89c2\u4f17\u8f7b\u677e\u5efa\u7acb\u60c5\u611f\u8fde\u63a5\u3002.<\/li>\n<li><strong>\u7528 Shopping Anchor \u5f15\u5bfc\uff1a<\/strong> \u5728\u89c6\u9891\u4e2d\u63d2\u5165\u9192\u76ee\u7684\u8d2d\u4e70\u6309\u94ae\uff0c<span>\u6700\u5c0f\u5316\u8f6c\u5316\u6389\u843d\u3002<\/span>.<\/li>\n<li><strong>\u7b80\u5316\u7ed3\u8d26\u8fde\u63a5\uff1a<\/strong> \u786e\u4fdd\u5ba2\u6237\u4ec5\u9700 <b>2-3 \u6b21\u70b9\u51fb<\/b> \u5373\u53ef\u5b8c\u6210\u8ba2\u5355\u800c\u4e0d\u79bb\u5f00 TikTok\u3002.<\/li>\n<\/ul>\n<h3>Minh h\u1ecda th\u1ef1c t\u1ebf: Case study \u201c\u0110\u1ed3ng H\u1ed3 H\u1ea1nh Ph\u00fac\u201d<\/h3>K\u1ecbch b\u1ea3n chuy\u1ec3n \u0111\u1ed5i th\u00f4ng minh qua t\u1eebng ch\u1ea1m t\u01b0\u01a1ng t\u00e1c \u2013 Case study \u201c\u0110\u1ed3ng H\u1ed3 H\u1ea1nh Ph\u00fac\u201d\n<hr>\n<h3>1. \u7528\u5a31\u4e50\u89c6\u9891\u5438\u5f15<\/h3>\n<p><strong>\u80cc\u666f\uff1a<\/strong>  <\/p>\n<p>M\u1ed9t tiktoker n\u1ed5i ti\u1ebfng quay video th\u1eed \u0111eo \u201c\u0110\u1ed3ng H\u1ed3 H\u1ea1nh Ph\u00fac\u201d khi \u0111i l\u00e0m, xen l\u1eabn kho\u1ea3nh kh\u1eafc vui nh\u1ed9n nh\u01b0 nh\u1eadn l\u1eddi khen t\u1eeb \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c \u201cquay nhanh k\u1ebft qu\u1ea3\u201d: h\u00f4m nay nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng nh\u1edd xem gi\u1edd \u0111\u00fang!  <\/p>\n<p><strong>\u5173\u952e\uff1a<\/strong>  <\/p>\n<ul>\n<li>N\u1ed9i dung c\u00f3 y\u1ebfu t\u1ed1 trending (v\u00ed d\u1ee5: l\u1ed3ng gh\u00e9p nh\u1ea1c hot, th\u1eed th\u00e1ch \u201c24h on time c\u00f9ng \u0110\u1ed3ng H\u1ed3 H\u1ea1nh Ph\u00fac\u201d)<\/li>\n<p><\/p>\n<li>\u9644\u52a0\u6807\u7b7e #khonglomuongio #HappyWatchVi\u1ec7tNam<\/li>\n<p>\n<\/p><\/ul>\n<hr>\n<h3>2. \u4f7f\u7528\u8d2d\u7269\u951a\u70b9\u5bfc\u822a<\/h3>\n<p><strong>\u6267\u884c\uff1a<\/strong>  <\/p>\n<p>Khi video \u0111\u1ea1t \u0111o\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m (\u201cB\u1ea1n mu\u1ed1n th\u1eed tr\u1ea3i nghi\u1ec7m \u0111\u00fang gi\u1edd & tr\u00e0n n\u0103ng l\u01b0\u1ee3ng nh\u01b0 m\u00ecnh?\u201d), xu\u1ea5t hi\u1ec7n Shopping anchor \u2013 n\u00fat \u201c\u0110\u1eb7t ngay\u201d n\u1ed5i b\u1eadt ngay trong video, d\u1eabn th\u1eb3ng \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m c\u1ee7a shop tr\u00ean TikTok.<\/p>\n<p><strong>\u76ca\u5904\uff1a<\/strong>  <\/p>\n<ul>\n<li>\u7f29\u77ed\u5bfb\u627e\u4ea7\u54c1\u7684\u8def\u5f84\u3002.<\/li>\n<p><\/p>\n<li>\u5229\u7528\u5ba2\u6237\u89c2\u770b\u5a31\u4e50\u89c6\u9891\u65f6\u7684\u5174\u594b\u5fc3\u60c5\u6765\u523a\u6fc0\u8d2d\u4e70\u3002.<\/li>\n<p>\n<\/p><\/ul>\n<hr>\n<h3>3. \u8fde\u63a5\u5e76\u7b80\u5316\u7ed3\u8d26<\/h3>\n<p><strong>\u4f18\u5316\u6d41\u7a0b\uff1a<\/strong>  <\/p>\n<ul>\n<li>\u89c2\u4f17\u70b9\u51fbShopping Anchor  <\/li>\n<p><\/p>\n<li>\u8d2d\u4e70\u5f39\u7a97\u7acb\u5373\u51fa\u73b0\u5728TikTok\u754c\u9762\u4e0a  <\/li>\n<p><\/p>\n<li>\u9009\u62e9\u989c\u8272\u3001\u5c3a\u5bf8\uff0c\u5feb\u901f\u586b\u5199\u5730\u5740  <\/li>\n<p><\/p>\n<li>\u786e\u8ba4\u8ba2\u5355\uff0c\u652f\u4ed8\u65e0\u9700\u9000\u51fa\u5e94\u7528\u6216\u4ec5\u97002-3\u6b21\u70b9\u51fb\u3002.<\/li>\n<p>\n<\/p><\/ul>\n<p><strong>\u5b9e\u9645\u7ed3\u679c\uff1a<\/strong>  <\/p>\n<p>Theo th\u1ed1ng k\u00ea c\u1ee7a DPS.MEDIA, t\u1ef7 l\u1ec7 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng c\u1ee7a \u201c\u0110\u1ed3ng H\u1ed3 H\u1ea1nh Ph\u00fac\u201d t\u0103ng 38% sau khi \u1ee9ng d\u1ee5ng quy tr\u00ecnh ch\u1ed1t \u0111\u01a1n li\u1ec1n m\u1ea1ch n\u00e0y so v\u1edbi quy tr\u00ecnh c\u0169 (ph\u1ea3i chuy\u1ec3n sang website ngo\u00e0i).  <\/p>\n<hr>\n<h3><strong>\u603b\u7ed3<\/strong><\/h3>\n<p>\u8fd9\u662f\u5bf9\u65c5\u7a0b\u7684\u8bf4\u660e <strong>ch\u1ea1m \u2013 xem \u2013 mua<\/strong> t\u1eadp trung, lo\u1ea1i b\u1ecf nh\u1eefng b\u01b0\u1edbc r\u1eddi r\u1ea1c truy\u1ec1n th\u1ed1ng v\u00e0 b\u00e1m s\u00e1t c\u00f4ng th\u1ee9c chuy\u1ec3n \u0111\u1ed5i 1,7 l\u1ea7n hi\u1ec7u qu\u1ea3 nh\u01b0 Harvard Business Review (2023) ph\u00e2n t\u00edch. SMEs Vi\u1ec7t Nam ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 sao ch\u00e9p m\u00f4 h\u00ecnh n\u00e0y cho c\u00e1c ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh, th\u1eddi trang, ph\u1ee5 ki\u1ec7n\u2026 tr\u00ean TikTok Shopping Ads hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p><em>\u53c2\u8003\uff1a<\/em><\/p>\n<ul>\n<li>Harvard Business Review, 2023 \u2013 \u201cOmnichannel Conversion Multipliers\u201d<\/li>\n<p><\/p>\n<li>DPS.MEDIA\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6c47\u603bTikTok\u6218\u5f79<\/li>\n<p>\n<\/p><\/ul>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/tok-bv.jpgaff2.jpg\" alt=\"\u4e3a\u6bcf\u79cd\u4ea7\u54c1\u7c7b\u578b\u9009\u62e9TikTok\u8d2d\u7269\u5e7f\u544a\u7684\u6700\u4f73\u683c\u5f0f\" title=\"\"><\/p>\n<h2 id=\"lua-chon-dinh-dang-quang-cao-tiktok-shopping-toi-uu-cho-tung-loai-san-pham\">\u4e3a\u6bcf\u79cd\u4ea7\u54c1\u7c7b\u578b\u9009\u62e9TikTok\u8d2d\u7269\u5e7f\u544a\u7684\u6700\u4f73\u683c\u5f0f<\/h2>\n<h3>\u9009\u62e9\u6b63\u786e\u7684\u683c\u5f0f\u4ee5\u6700\u5927\u5316\u6bcf\u6761\u4ea7\u54c1\u7ebf\u7684\u5e7f\u544a\u6548\u679c<\/h3>\n<p><strong>\u5728DPS.MEDIA\uff0c<\/strong> \u6211\u4eec\u53d1\u73b0\u6bcf\u79cd\u4ea7\u54c1\u90fd\u9002\u5408\u7279\u5b9a\u7684TikTok Shopping\u5e7f\u544a\u7c7b\u578b\u6765\u63a8\u52a8\u8d2d\u4e70\u51b3\u7b56\u3002eMarketer 2023\u62a5\u544a\u6307\u51fa\uff0c, <em>\u201cvideo ng\u1eafn t\u0103ng 54% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ng\u00e0nh beauty & fashion\u201d<\/em>. \u3002\u4ee5\u4e0b\u662f\u9488\u5bf9\u5e38\u89c1\u4ea7\u54c1\u7ec4\u9009\u62e9\u521b\u610f\u683c\u5f0f\u7684\u65b9\u6cd5\uff1a<\/p>\n<ul style=\"margin-left:20px;\">\n<li><strong>\u65f6\u5c1a\/\u914d\u4ef6\u4ea7\u54c1\uff1a<\/strong> \u8bd5\u7a7f\uff08Try-on\uff09\u89c6\u9891\u6216Livestream Shopping\u663e\u8457\u63d0\u9ad8\u4e92\u52a8\u6c34\u5e73\u3002.<\/li>\n<li><strong>\u5316\u5986\u54c1\/\u62a4\u80a4\u54c1\uff1a<\/strong> \u6700\u6709\u6548\u7684\u662f\u7ed3\u5408\u5b9e\u9645\u4f7f\u7528\u6f14\u793a\u7684\u89c6\u9891\u8bc4\u8bba\uff0c\u52a0\u4e0aProduct Showcase\u529f\u80fd\uff0c\u8ba9\u7528\u6237\u6781\u5feb\u5b8c\u6210\u8d2d\u4e70\u64cd\u4f5c\u3002.<\/li>\n<li><strong>\u7535\u5b50\u4ea7\u54c1\/\u529f\u80fd\u6027\u98df\u54c1\uff1a<\/strong> \u0110\u1ecbnh d\u1ea1ng Carousel & Instant Page gi\u00fap gi\u1edbi thi\u1ec7u th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt,\u01b0u \u0111\u00e3i n\u1ed5i b\u1eadt m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng,tr\u1ef1c quan.<\/li>\n<\/ul>\n<p>DPS.MEDIA\u56e2\u961f\u66fe\u4e3a\u4e00\u4e2a <span style=\"font-weight:bold;\">D2C\u65f6\u5c1a\u9886\u57df\u54c1\u724c,<\/span> \u540c\u65f6\u5e94\u7528\u8bd5\u7a7f\u89c6\u9891\u548cTikTok shopping\u76f4\u64ad\u9500\u552e\u4e24\u79cd\u683c\u5f0f\u3002\u53d6\u5f97\u6210\u679c\uff1a\u4e92\u52a8\u7387\uff08engagement rate\uff09\u6bd4\u9759\u6001\u89c6\u9891\u63d0\u9ad8\u4e8635%\uff0c\u540c\u65f6\u8ba2\u5355\u8f6c\u5316\u7387\u57284\u5468\u5185\u63d0\u9ad8\u4e8622%\u3002.<\/p>\n<p>\n<strong>\u603b\u7ed3\uff1a<\/strong> Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p kh\u00f4ng ch\u1ec9 gi\u00fap s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y c\u0103n c\u1ee9 v\u00e0o \u0111\u1eb7c th\u00f9 ng\u00e0nh h\u00e0ng,th\u1eed nghi\u1ec7m nhi\u1ec1u format s\u00e1ng t\u1ea1o \u2013 t\u1eeb video review,livestream,carousel t\u1edbi instant page \u2013 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 gia t\u0103ng doanh s\u1ed1 tr\u00ean TikTok Shopping.\n<\/p>\n<p><\/p>\n<p>\u5982\u679c\u9700\u8981\u54a8\u8be2\u7279\u5b9a\u4ea7\u54c1\u7ebf\u7684\u5e7f\u544a\u7b56\u7565\u5f00\u53d1\u6216\u591a\u5e73\u53f0\u521b\u610f\u5185\u5bb9\u6784\u5efa\uff0c\u8bf7\u8054\u7cfb\u56e2\u961f <strong>DPS.MEDIA<\/strong> \u4ee5\u83b7\u5f97\u9488\u5bf9\u60a8\u54c1\u724c\u7684\u4e13\u4e1a\u89e3\u51b3\u65b9\u6848\u3002.\n<\/p>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/2-4457.jpg\" alt=\"TikTok\u8d2d\u7269\u5e7f\u544a\u7684\u9884\u7b97\u4f18\u5316\u548c\u6548\u679c\u8861\u91cf\u7b56\u7565\" title=\"\"><\/p>\n<h2 id=\"chien-luoc-toi-uu-ngan-sach-va-do-luong-hieu-qua-voi-tiktok-shopping-ads\">TikTok\u8d2d\u7269\u5e7f\u544a\u7684\u9884\u7b97\u4f18\u5316\u548c\u6548\u679c\u8861\u91cf\u7b56\u7565<\/h2>\n<h3 style=\"color:#1dbfa7;font-weight:bold;\">\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u667a\u80fd\u9884\u7b97\u5206\u914d\u89e3\u51b3\u65b9\u6848<\/h3>\n<p><strong>DPS.MEDIA<\/strong> khuy\u1ebfn kh\u00edch SMEs \u0111\u1ea9y m\u1ea1nh ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch theo m\u00f4 h\u00ecnh \u201cnh\u1ecf gi\u1ecdt \u2013 th\u1eed nghi\u1ec7m \u2013 t\u1ed1i \u01b0u\u201d.Thay v\u00ec \u0111\u1ea7u t\u01b0 \u1ed3 \u1ea1t, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c d\u1ea1ng campaign th\u1eed nghi\u1ec7m v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf (<em>\u6700\u4f4e\u9884\u7b97\u6d4b\u8bd5<\/em>) \u7136\u540e\u4f7f\u7528\u6570\u636e\u9010\u6b65\u589e\u52a0\u9ad8\u6548\u7ec4\u7684\u9884\u7b97\u3002. <strong>TikTok Shopping Ads<\/strong> \u4fbf\u5229\u56e0\u4e3a\u5177\u6709\u529f\u80fd <strong>\u9884\u7b97\u8c03\u5ea6<\/strong> \u5e2e\u52a9\u4e25\u683c\u63a7\u5236\u6bcf\u4e2a\u76ee\u6807\u5ba2\u6237\u7ec4\u5728\u6bcf\u4e2a\u9636\u6bb5\u7684\u652f\u51fa\uff1a<\/p>\n<ul>\n<li>C\u00e0i \u0111\u1eb7t Daily Cap \u0111\u1ec3 tr\u00e1nh \u201cch\u00e1y\u201d ng\u00e2n s\u00e1ch ngo\u00e0i \u00fd mu\u1ed1n<\/li>\n<li>\u901a\u8fc7\u8fde\u7eedA\/B\u6d4b\u8bd5\u6d41\u7a0b\u5373\u65f6\u8bc4\u4f30\u6027\u80fd<\/li>\n<li>\u4f18\u5148\u70ed\u9500\u4ea7\u54c1\u7ec4\uff1a\u9884\u7b97\u6309ROAS\u6bd4\u4f8b\u6269\u5c55<\/li>\n<\/ul>\n<h3 style=\"color:#1dbfa7;font-weight:bold;\">\u6548\u679c\u8861\u91cf\uff1a\u4ece\u5355\u4e00\u6570\u636e\u5230\u884c\u4e3a\u6d1e\u5bdf<\/h3>\n<p>\u597d\u7684\u6307\u6807\u4e0d\u603b\u662f\u8f6c\u5316\u7387\u3002DPS.MEDIA\u5df2\u4e3a <strong>\u6cb3\u5185\u672c\u5730\u5316\u5986\u54c1\u5e97<\/strong>: \u9664\u4e86ROI\uff0c\u5ba2\u6237\u5206\u6790\u4e92\u52a8\u6f0f\u6597 <strong>interaction funnel<\/strong> g\u1ed3m frequency, ch\u1ec9 s\u1ed1 video view, l\u01b0\u1ee3t th\u00eam v\u00e0o gi\u1ecf, v\u00e0 c\u1ea3 m\u1ee9c \u0111\u1ed9 \u201creplay\u201d video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. K\u1ebft qu\u1ea3: t\u0103ng tr\u01b0\u1edfng 42% t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n t\u1eeb kh\u00e1ch c\u0169 nh\u1edd chi\u1ebfn l\u01b0\u1ee3c remarketing video mang m\u00e0u s\u1eafc c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5173\u952e\u6307\u6807<\/th>\n<th>\u5b9e\u9645\u5e94\u7528\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>ROAS<\/strong><\/td>\n<td>\u9009\u62e9\u8fbe\u5230250%\u4ee5\u4e0a\u7684\u5e7f\u544a\u7ec4\u8fdb\u884c\u6269\u5c55\u3002.<\/td>\n<\/tr>\n<tr>\n<td><strong>View-through Ratio<\/strong><\/td>\n<td>\u8bc6\u522b\u5438\u5f15\u4eba\u7684\u89c6\u9891\u4ee5\u4f18\u5316\u5e7f\u544a\u5185\u5bb9\u3002.<\/td>\n<\/tr>\n<tr>\n<td><strong>Add-to-Cart Rate<\/strong><\/td>\n<td>\u6839\u636e\u70ed\u9500\/\u9ad8\u5229\u6da6\u4ea7\u54c1\u589e\u52a0\u9884\u7b97\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"color:#1dbfa7;font-weight:bold;\">G\u00f3c nh\u00ecn DPS.MEDIA: \u0110\u1ea7u t\u01b0 v\u00e0o \u201cmomentum\u201d thay v\u00ec chasing trend<\/h3>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n b\u1ecb \u201ccu\u1ed1n theo trend\u201d TikTok, trong khi t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u (Harvard Business Review, 2023) ch\u1ec9 ra r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 t\u1eadp trung x\u00e2y d\u1ef1ng <strong>\u54c1\u724c\u52bf\u5934<\/strong> xuy\u00ean su\u1ed1t. Thay v\u00ec ch\u1ea1y theo t\u1eebng trend r\u1eddi r\u1ea1c, h\u00e3y s\u1eed d\u1ee5ng Shopping Ads \u0111\u1ec3 t\u1ea1o \u201cv\u00f2ng l\u1eb7p\u201d l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m. Nh\u01b0 case <strong>\u672c\u5730\u978b\u5c65\u54c1\u724c\u5e97<\/strong> DPS.MEDIA t\u1eebng tri\u1ec3n khai: li\u00ean t\u1ee5c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch c\u0169 b\u1eb1ng 3 lo\u1ea1i video s\u00e1ng t\u1ea1o kh\u00e1c nhau trong 1 chi\u1ebfn d\u1ecbch, k\u1ebft h\u1ee3p \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n theo khung gi\u1edd v\u00e0ng \u2013 k\u1ebft qu\u1ea3, t\u1ef7 l\u1ec7 l\u1eb7p l\u1ea1i mua h\u00e0ng t\u0103ng h\u01a1n 60%.<\/p>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/278519.jpg35a6.jpg\" alt=\"\u6784\u5efa\u7b26\u5408TikTok\u8d8b\u52bf\u7684\u5438\u5f15\u4eba\u5e7f\u544a\u89c6\u9891\u5185\u5bb9\" title=\"\"><\/p>\n<h2 id=\"xay-dung-noi-dung-video-quang-cao-cuon-hut-phu-hop-voi-xu-huong-tren-tiktok\">\u6784\u5efa\u7b26\u5408TikTok\u8d8b\u52bf\u7684\u5438\u5f15\u4eba\u5e7f\u544a\u89c6\u9891\u5185\u5bb9<\/h2>\n<h3>\u5728TikTok\u4e0a\u6784\u5efa\u63a8\u5e7f\u89c6\u9891\u65f6\u7684\u75c5\u6bd2\u5143\u7d20\u5851\u9020<\/h3>\n<p>TikTok\u63a8\u52a8\u7b80\u77ed\u3001\u60c5\u7eea\u7206\u53d1\u7684\u8d8b\u52bf\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6bcf\u4e2a\u753b\u9762\u4e2d\u521b\u9020\u72ec\u7279\u4eae\u70b9\u3002\u6839\u636eHarvard Business Review\u7814\u7a76\uff0c, <strong>\u89c2\u4f17\u5bf9\u7ed3\u5408\u5f15\u4eba\u5165\u80dc\u89c6\u89c9\u6548\u679c\u7684\u77ed\u6545\u4e8b\u5185\u5bb9\u53cd\u5e94\u66f4\u597d<\/strong>. \u3002DPS.MEDIA\u63d0\u51fa\u4e00\u4e9b\u521b\u610f\u539f\u5219\uff1a<\/p>\n<ul style=\"margin-left:15px;\">\n<li>L\u1ea5y insight kh\u00e1ch h\u00e0ng l\u00e0m n\u1ec1n t\u1ea3ng s\u00e1ng t\u00e1c, t\u1eadp trung gi\u1ea3i quy\u1ebft nhu c\u1ea7u \u201cngay l\u1eadp t\u1ee9c\u201d.<\/li>\n<li>\u4f7f\u7528\u6ee4\u955c\u3001\u8d8b\u52bf\u3001\u5f53\u5b63\u97f3\u4e50\u6216\u5fae\u578b\u53d9\u4e8b\u589e\u5f3a\u8fde\u63a5\u3002.<\/li>\n<li>nh\u00fang CTA \u0111\u01a1n gi\u1ea3n (v\u00ed d\u1ee5 ch\u1ea1m, vu\u1ed1t, kh\u00e1m ph\u00e1) \u2013 t\u0103ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean.<\/li>\n<\/ul>\n<h3>So s\u00e1nh s\u1ee9c m\u1ea1nh c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o video ng\u1eafn & TikTok Shopping Ads<\/h3>\n<table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u89c6\u9891\u683c\u5f0f<\/th>\n<th>\u76ee\u6807<\/th>\n<th>\u5f71\u54cd\u529b<\/th>\n<\/tr>\n<\/thead>\n<p>  <\/p>\n<thead>\n<tr>\n<th>\u89c6\u9891\u683c\u5f0f<\/th>\n<p><\/p>\n<th>\u76ee\u6807<\/th>\n<p><\/p>\n<th>\u5f71\u54cd\u529b<\/th>\n<p>\n    <\/p><\/tr>\n<p>\n  <\/p><\/thead>\n<p><\/p>\n<tbody>\n<tr>\n<td><strong>In-Feed \u89c6\u9891\u5e7f\u544a<\/strong><\/td>\n<p><\/p>\n<td>\u8bc6\u522b\u3001\u63d0\u5347\u4e92\u52a8\u3001\u5f15\u5bfc\u6d41\u91cf\u5230\u4ea7\u54c1\u9875\u9762\u6216\u7f51\u7ad9<\/td>\n<p><\/p>\n<td>L\u1ed3ng gh\u00e9p t\u1ef1 nhi\u00ean trong lu\u1ed3ng \u201cFor You\u201d, d\u1ec5 lan t\u1ecfa nh\u1edd kh\u1ea3 n\u0103ng chia s\u1ebb, b\u00ecnh lu\u1eadn m\u1ea1nh<\/td>\n<p>\n    <\/p><\/tr>\n<p><\/p>\n<tr>\n<td><strong>TopView\u5e7f\u544a<\/strong><\/td>\n<p><\/p>\n<td>\u6700\u5927\u9650\u5ea6\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u6784\u5efa\u54c1\u724c<\/td>\n<p><\/p>\n<td>\u6253\u5f00App\u5373\u663e\u793a\uff0c\u89e6\u8fbe\u5927\u91cf\u7528\u6237\uff0c\u9002\u5408\u65b0\u4ea7\u54c1\u53d1\u5e03\u6d3b\u52a8<\/td>\n<p>\n    <\/p><\/tr>\n<p><\/p>\n<tr>\n<td><strong>\u54c1\u724c\u8bdd\u9898\u6311\u6218<\/strong><\/td>\n<p><\/p>\n<td>\u6fc0\u53d1\u7528\u6237\u521b\u4f5c\u5185\u5bb9\uff0c\u5b9e\u73b0\u54c1\u724c\u75c5\u6bd2\u4f20\u64ad<\/td>\n<p><\/p>\n<td>\u5229\u7528\u521b\u610f\u793e\u533a\uff0c\u5ef6\u957f\u4e92\u52a8\u65f6\u95f4\uff0c\u63a8\u52a8UGC\uff08\u7528\u6237\u751f\u6210\u5185\u5bb9\uff09<\/td>\n<p>\n    <\/p><\/tr>\n<p><\/p>\n<tr>\n<td><strong>TikTok Shopping Ads<\/strong><\/td>\n<p><\/p>\n<td>\u76f4\u63a5\u8f6c\u5316\uff0c\u63d0\u5347\u8ba2\u5355<\/td>\n<p><\/p>\n<td>\u5141\u8bb8\u76f4\u63a5\u5728\u5e73\u53f0\u8d2d\u7269\uff0c\u7f29\u77ed\u9500\u552e\u6f0f\u6597\uff0c\u5bf9FMCG\u3001\u65f6\u5c1a\u3001\u7f8e\u5986\u7279\u522b\u6709\u6548<\/td>\n<p>\n    <\/p><\/tr>\n<p>\n  <\/p><\/tbody>\n<p>\n<\/p><\/table>\n<p><em>\u89c2\u70b9\uff1a<\/em> \u77ed\u89c6\u9891\u4e3b\u9898\u7075\u6d3b\uff0c\u6613\u8ddf\u8d8b\u52bf\u75c5\u6bd2\u4f20\u64ad\uff0c\u9002\u5408\u591a\u79cd\u8425\u9500\u76ee\u6807\u3002TikTok Shopping Ads \u4e13\u6ce8\u4f18\u5316\u8f6c\u5316\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u76f4\u63a5\u5728\u5e73\u53f0\u4e0a\u5927\u5e45\u63d0\u5347\u9500\u91cf\uff0c\u63d0\u4f9b\u4ece\u53d1\u73b0\u5230\u4e0b\u5355\u7684\u65e0\u7f1d\u4f53\u9a8c <a href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/inspiration\/topads\/pc\/en?tab=commerce\" target=\"_blank\" rel=\"nofollow noopener\">[TikTok Ads \u7075\u611f]<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/a06da8.jpg1e57.jpg\" alt=\"\u5b9e\u65bdTikTok\u8d2d\u7269\u5e7f\u544a\u65f6\u5173\u4e8e\u9075\u5b88\u653f\u7b56\u548c\u54c1\u724c\u4fdd\u62a4\u7684\u6ce8\u610f\u4e8b\u9879\" title=\"\"><\/p>\n<h2 id=\"nhung-luu-y-ve-tuan-thu-chinh-sach-va-bao-ve-thuong-hieu-khi-trien-khai-tiktok-shopping-ads\">\u5b9e\u65bdTikTok\u8d2d\u7269\u5e7f\u544a\u65f6\u5173\u4e8e\u9075\u5b88\u653f\u7b56\u548c\u54c1\u724c\u4fdd\u62a4\u7684\u6ce8\u610f\u4e8b\u9879<\/h2>\n<h3 style=\"margin-bottom:12px;\">TikTok\u9488\u5bf9SME\u54c1\u724c\u7684\u5e7f\u544a\u653f\u7b56\u6807\u51c6<\/h3>\n<p><strong>DPS.MEDIA\u53d1\u73b0\uff1a<\/strong> TikTok Shopping Ads \u0111ang tr\u1edf th\u00e0nh \u201cc\u1eeda ng\u00f5 v\u00e0ng\u201d cho c\u00e1c shop online, nh\u01b0ng <em>\u9075\u5b88\u5e7f\u544a\u653f\u7b56\u548c\u4fdd\u62a4\u54c1\u724c<\/em> \u662f\u957f\u671f\u6210\u529f\u6218\u5f79\u7684\u751f\u6b7b\u6538\u5173\u56e0\u7d20\u3002\u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7814\u7a76\uff0c\u53ea\u670932% \u7684\u4e2d\u5c0f\u4f01\u4e1a\u771f\u6b63\u4e86\u89e3\u6570\u5b57\u5e7f\u544a\u65b0\u89c4\uff0c\u5bfc\u81f4\u8d26\u6237\u88ab\u5c01\u6216\u5e73\u53f0\u58f0\u8a89\u53d7\u635f\u7684\u98ce\u9669\u3002.<\/p>\n<ul style=\"margin-left:18px; margin-bottom:20px;\">\n<li><b>\u6ce8\u518c\u4ea7\u54c1\u7248\u6743\uff1a<\/b> \u4ec5\u9500\u552e\u5df2\u5728TikTok\u6ce8\u518c\u7684\u4ea7\u54c1\u3002.<\/li>\n<li><b>\u907f\u514d\u4fb5\u72af\u77e5\u8bc6\u4ea7\u6743\uff1a<\/b> \u4e0d\u4f7f\u7528\u672a\u7ecf\u76f8\u5173\u65b9\u8bb8\u53ef\u7684\u56fe\u7247\u3001logo\u3001\u89c6\u9891\u3002.<\/li>\n<li><b>\u5185\u5bb9\u900f\u660e\uff1a<\/b> \u660e\u786e\u4ef7\u683c\u3001\u63cf\u8ff0\u3001\u4ea7\u54c1\u539f\u4ea7\u5730\uff0c\u6309\u7167TikTok\u8981\u6c42\u6807\u51c6\u3002.<\/li>\n<li><b>\u786e\u4fdd\u793e\u533a\u89c4\u8303\uff1a<\/b>\n<\/li><li><b>\u6ce8\u518c\u4ea7\u54c1\u7248\u6743\uff1a<\/b> \u4ec5\u9500\u552e\u5df2\u5728TikTok\u6ce8\u518c\u7684\u4ea7\u54c1\u3002.<\/li>\n<p><\/p>\n<li><b>\u907f\u514d\u4fb5\u72af\u77e5\u8bc6\u4ea7\u6743\uff1a<\/b> \u4e0d\u4f7f\u7528\u672a\u7ecf\u76f8\u5173\u65b9\u8bb8\u53ef\u7684\u56fe\u7247\u3001logo\u3001\u89c6\u9891\u3002.<\/li>\n<p><\/p>\n<li><b>\u5185\u5bb9\u900f\u660e\uff1a<\/b> \u660e\u786e\u4ef7\u683c\u3001\u63cf\u8ff0\u3001\u4ea7\u54c1\u539f\u4ea7\u5730\uff0c\u6309\u7167TikTok\u8981\u6c42\u6807\u51c6\u3002.<\/li>\n<p><\/p>\n<li><b>\u786e\u4fdd\u793e\u533a\u89c4\u8303\uff1a<\/b> \u4e0d\u53d1\u5e03\u717d\u52a8\u3001\u53cd\u611f\u6216\u8fdd\u53cd\u5e73\u53f0\u884c\u4e3a\u51c6\u5219\u7684\u5185\u5bb9\u3002.<\/li>\n<p><\/p>\n<li><b>\u9075\u5b88\u54c1\u7c7b\u89c4\u5b9a\uff1a<\/b> \u5bf9\u4e8e\u5316\u5986\u54c1\u3001\u98df\u54c1\u6216\u654f\u611f\u4ea7\u54c1\uff0c\u9700\u8981\u8865\u5145\u76f8\u5173\u8bb8\u53ef\u5e76\u6309\u7167TikTok\u6307\u5f15\u660e\u786e\u6807\u6ce8\u3002.<\/li>\n<p><\/p>\n<li><b>\u627f\u8bfa\u670d\u52a1\u8d28\u91cf\uff1a<\/b> \u5c65\u884c\u9500\u552e\u627f\u8bfa\uff0c\u786e\u4fdd\u826f\u597d\u5ba2\u6237\u4f53\u9a8c\uff0c\u907f\u514d\u8d1f\u9762\u62a5\u544a\u6216\u6295\u8bc9\u5bfc\u81f4\u9891\u9053\u88ab\u5c01\u3002.<\/li>\n<p><\/p>\n<li><b>\u6784\u5efa\u54c1\u724c\u4fe1\u8a89\uff1a<\/b> \u4f7f\u7528\u4e00\u81f4\u7684\u56fe\u7247\u3001\u5185\u5bb9\uff0c\u79ef\u6781\u5efa\u7acb\u5ba2\u6237\u4fe1\u4efb\uff0c\u6309\u7167TikTok\u957f\u671f\u53d1\u5c55\u5bfc\u5411\u3002.<\/li>\n<p>\n<\/p><\/ul>\n<p><strong>\u6ce8\u610f\u4e8b\u9879\uff1a<\/strong> TikTok \u5bf9\u5e7f\u544a\u5ba1\u6838\u975e\u5e38\u4e25\u683c\u3002\u5982\u679c\u8fdd\u53cd\u4e0a\u8ff0\u6807\u51c6\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u8d26\u6237\u53ef\u80fd\u88ab\u9650\u5236\u5e7f\u544a\u3001\u5c01\u53f7\u6216\u5931\u53bbTikTok Shop\u8bbf\u95ee\u6743\u3002.<\/p>\n<p><em>\u56e0\u6b64\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u5b9a\u671f\u66f4\u65b0TikTok\u7684\u65b0\u653f\u7b56\uff0c\u4ee5\u9ad8\u6548\u8fd0\u8425\u4e1a\u52a1\u5e76\u4fdd\u62a4\u8be5\u5e73\u53f0\u4e0a\u7684\u54c1\u724c\u3002.<\/em><\/p>\n<h2 id=\"outro\">\u771f\u8bda\u611f\u53d7<\/h2>\n<p>TikTok Shopping Ads\u4e0d\u4ec5\u662f\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u4e4b\u65c5\u4e2d\u7684\u65b0\u4e00\u6b65\uff0c\u8fd8\u4e3a\u8d8a\u5357\u7684\u5728\u7ebf\u5546\u5e97\u5f00\u8f9f\u4e86\u5145\u6ee1\u6f5c\u529b\u7684\u7ade\u6280\u573a\u3002\u521b\u610f\u5185\u5bb9\u4e0e\u6d88\u8d39\u8005\u8d2d\u7269\u884c\u4e3a\u7684\u65e0\u7f1d\u6574\u5408\uff0c\u8ba9\u5356\u5bb6\u66f4\u5bb9\u6613\u63a5\u89e6\u76ee\u6807\u5ba2\u6237\u3002.<\/p>\n<p>\u4ece\u8bbe\u7f6e\u8d26\u6237\u3001\u4f18\u5316\u5e7f\u544a\u5185\u5bb9\u5230\u8ddf\u8e2a\u6d3b\u52a8\u6548\u679c\uff0c\u8fd9\u4e9b\u65b0\u529f\u80fd\u8981\u6c42\u5bf9\u5e73\u53f0\u7684\u7406\u89e3\u548c\u638c\u63e1\u3002DPS.MEDIA\u8ba4\u8bc6\u5230\uff0c\u5f53\u4e2d\u5c0f\u4f01\u4e1a\u5c06\u5408\u9002\u7684\u5185\u5bb9\u7b56\u7565\u4e0eTikTok Shopping Ads\u7b49\u5de5\u5177\u7ed3\u5408\u65f6\uff0c\u6536\u5165\u589e\u957f\u548c\u54c1\u724c\u5efa\u8bbe\u7684\u6f5c\u529b\u5c06\u663e\u8457\u63d0\u5347\u3002.<\/p>\n<p>Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n h\u00e3y th\u1eed nghi\u1ec7m ngay h\u00f4m nay \u2013 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea1o n\u1ed9i dung video ng\u1eafn h\u1ea5p d\u1eabn, t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m trong t\u00ednh n\u0103ng Shopping v\u00e0 theo d\u00f5i ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.C\u00f9ng l\u00fac \u0111\u00f3, \u0111\u1eebng ng\u1ea1i ng\u1ea7n kh\u00e1m ph\u00e1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan nh\u01b0 influencer marketing, ph\u1ec5u b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng video ng\u1eafn ho\u1eb7c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c retargeting tr\u00ean TikTok \u0111\u1ec3 m\u1edf r\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n<p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u59cb\u7ec8\u51c6\u5907\u597d\u966a\u4f34\u5e76\u5206\u4eab\u4e13\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u7684\u6570\u5b57\u5316\u89e3\u51b3\u65b9\u6848\u3002\u5982\u679c\u60a8\u6709\u6709\u8da3\u7684\u7ecf\u5386\u3001\u9700\u8981\u89e3\u7b54\u7684\u95ee\u9898\u6216\u60f3\u5206\u4eab\u7684\u7b56\u7565\uff0c\u8bf7\u6beb\u4e0d\u72b9\u8c6b\u5730\u5728\u4e0b\u65b9\u7559\u8a00\uff0c\u6216\u52a0\u5165\u4e0e\u6d3b\u529b\u5546\u4e1a\u793e\u533a\u7684\u4ea4\u6d41\uff01 <\/p>\n<\/div>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a 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href=\"https:\/\/dps.media\/zh\/seo-ai-%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e9%9d%a9%e5%91%bd%e4%bc%98%e5%8c%96%e7%bd%91%e7%ab%99%e5%92%8c%e8%b0%b7%e6%ad%8c%e6%8e%92%e5%90%8d%e7%9a%84%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">SEO AI\uff1a\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u5f7b\u5e95\u9769\u65b0\u7f51\u7ad9\u4f18\u5316\u4e0e\u8c37\u6b4c\u6392\u540d<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/seo%e6%9c%8d%e5%8a%a1%e7%9a%846%e4%b8%aa%e6%99%ae%e9%81%8d%e5%a5%bd%e5%a4%84\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7f51\u7ad9SEO\u670d\u52a1\u76846\u5927\u5e38\u89c1\u4f18\u52bf<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a 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tr\u1ef1c ti\u1ebfp s\u1ee9c m\u1ea1nh \u201cch\u1ed1t \u0111\u01a1n\u201d tr\u00ean TikTok \u2013 n\u1ec1n t\u1ea3ng c\u00f3 h\u01a1n 50 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023. N\u1ebfu b\u1ea1n mu\u1ed1n gia t\u0103ng doanh thu, \u0111a d\u1ea1ng h\u00f3a k\u00eanh b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn th\u1ebf h\u1ec7 kh\u00e1ch [&hellip;]<\/p>","protected":false},"author":14,"featured_media":24080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288,1187],"tags":[395,282,350,184,294],"class_list":["post-24079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","category-xay-dung-thuong-hieu","tag-ban-hang-tren-mang-xa-hoi","tag-quang-cao-truc-tuyen","tag-thuong-mai-dien-tu","tag-tiep-thi-ky-thuat-so","tag-tiktok-marketing"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/24079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=24079"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/24079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/24080"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=24079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=24079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=24079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}