{"id":23988,"date":"2025-06-07T12:23:38","date_gmt":"2025-06-07T05:23:38","guid":{"rendered":"https:\/\/dps.media\/7-tieu-chi-chon-san-pham-ban-chay-tren-tiktok-shop\/"},"modified":"2025-06-07T12:23:49","modified_gmt":"2025-06-07T05:23:49","slug":"7%e4%b8%aa%e5%9c%a8tiktok%e5%95%86%e5%ba%97%e4%b8%8a%e9%80%89%e6%8b%a9%e7%95%85%e9%94%80%e4%ba%a7%e5%93%81%e7%9a%84%e6%a0%87%e5%87%86","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/7%e4%b8%aa%e5%9c%a8tiktok%e5%95%86%e5%ba%97%e4%b8%8a%e9%80%89%e6%8b%a9%e7%95%85%e9%94%80%e4%ba%a7%e5%93%81%e7%9a%84%e6%a0%87%e5%87%86\/","title":{"rendered":"TikTok Shop\u70ed\u9500\u4ea7\u54c1\u9009\u62e9\u76847\u4e2a\u6807\u51c6"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u60f3\u8981\u5f81\u670dTikTok Shop\u5e76\u521b\u9020\u7206\u70b8\u6027\u6536\u5165\uff0c, <strong>\u9009\u62e9\u6b63\u786e\u7684\u4ea7\u54c1\u662f\u751f\u6b7b\u6538\u5173\u7684\u56e0\u7d20\u3002<\/strong>. \u6839\u636eDPS.MEDIA\u6c47\u603b2023\u5e74300\u591a\u4e2a\u9879\u76ee\u7684\u6570\u636e\uff0c, <strong>80%\u5b9e\u73b0\u7a81\u7834\u6027\u589e\u957f\u7684\u5e97\u94fa\u90fd\u59cb\u4e8e\u51c6\u786e\u786e\u5b9a\u7545\u9500\u4ea7\u54c1\u3002<\/strong>. \u5982\u679c\u4f60\u8fd8\u5728\u5ba2\u6237\u7684\u201c\u70ed\u95e8\u8d8b\u52bf\u2019\u548c\u201d\u771f\u5b9e\u75db\u70b9\u2019\u4e4b\u95f4\u72b9\u8c6b\u4e0d\u51b3\uff0c\u8fd9\u7bc7\u6587\u7ae0\u5c31\u662f\u4e00\u4efd\u5e2e\u52a9\u4f60\u907f\u5f00\u7ade\u4e89\u8001\u8def\u7684\u5730\u56fe\u2014\u2014 <em>\u5e76\u7acb\u5373\u4e86\u89e3\u4eca\u5e74TikTok Shop\u6f5c\u529b\u4ea7\u54c1\u7684\u9009\u62e9\u6807\u51c6<\/em>.<\/p><p><strong>\u4ee5\u4e0b7\u4e2a\u6807\u51c6\u4e0d\u4ec5\u5e2e\u4f60\u7b5b\u9009\u51fa\u6613\u5356\u4ea7\u54c1<\/strong>, \u8fd8\u80fd\u4e3a\u4f01\u4e1a\u5728\u8be5\u5e73\u53f0\u4e0a\u6253\u4e0b\u957f\u671f\u57fa\u7840\uff1a  <\/p><ol>\n<li><strong>\u8d8b\u52bf\u70ed\u5ea6<\/strong>: \u7d27\u8ddf TikTok \u8d8b\u52bf\u7684\u4ea7\u54c1\u603b\u662f\u5bb9\u6613\u5438\u5f15\u6d41\u91cf\uff0c\u4f8b\u5982\u4e00\u6b3e\u8ff7\u4f60\u6d17\u8138\u673a\u66fe\u51ed\u501f\u4e00\u6bb5\u4ec5\u5728\u4e00\u5468\u5185\u5c31\u83b7\u5f97 200 \u4e07\u6b21\u771f\u5b9e\u89c2\u770b\u7684\u6d4b\u8bc4\u89c6\u9891\u800c\u201c\u7206\u706b\u201d\u3002.  <\/li>\n<li><strong>\u5408\u7406\u7684\u4ef7\u683c<\/strong>: \u5927\u90e8\u5206 TikTok \u5ba2\u6237\u662f\u4ef7\u683c\u654f\u611f\u7684 Z \u4e16\u4ee3\u3002\u5355\u4ef7\u5728 50,000 \u2013 300,000 \u8d8a\u5357\u76fe\u4e4b\u95f4\u7684\u4ea7\u54c1\u8f6c\u5316\u7387\u6700\u9ad8\uff08\u6839\u636e DPS.MEDIA \u7684\u7edf\u8ba1\uff09\u3002.  <\/li>\n<li><strong>\u521b\u610f\u89c6\u9891\u62cd\u6444\u80fd\u529b<\/strong>: \u4f18\u5148\u9009\u62e9\u6613\u4e8e\u4ea7\u751f\u89c6\u89c9\u6548\u679c\u3001\u6613\u4e8e\u62cd\u6444\u6f14\u793a\u3001\u524d\u540e\u5bf9\u6bd4\u660e\u663e\u7684\u4ea7\u54c1\uff0c\u6709\u52a9\u4e8e\u589e\u52a0\u4fe1\u4efb\u611f\u5e76\u63d0\u9ad8\u89c2\u770b\u91cf\u3002.  <\/li>\n<li><strong>\u89e3\u51b3\u660e\u786e\u9700\u6c42<\/strong>: \u89e6\u53ca\u201c\u75db\u70b9\u2019\u7684\u4ea7\u54c1\uff08\u4f8b\u5982\uff1a\u7f8e\u767d\u7259\u8d34\u3001\u7626\u8eab\u8d34\uff09\u59cb\u7ec8\u4f4d\u5c45\u9500\u552e\u699c\u9996\u3002.  <\/li>\n<li><strong>\u7ade\u4e89\u7a0b\u5ea6\u4e0e\u53d1\u5c55\u6f5c\u529b<\/strong>: \u4e0d\u8981\u9009\u62e9\u8fc7\u4e8e\u9971\u548c\u7684\u4ea7\u54c1\uff1b\u8bf7\u5bfb\u627e\u65b0\u7ec6\u5206\u5e02\u573a\u6216\u8fdb\u884c\u6539\u8fdb\u4ee5\u7a81\u51fa\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002.  <\/li>\n<li><strong>\u8fd0\u8f93\u653f\u7b56\u3001\u6279\u53d1\u4ef7\u683c\u6709\u5229<\/strong>: \u4f53\u79ef\u5c0f\u5de7\u3001\u6613\u4e8e\u8fd0\u8f93\u3001\u5229\u6da6\u7387\u9ad8\u7684\u4ea7\u54c1\u6709\u52a9\u4e8e\u4f60\u63a7\u5236\u6210\u672c\u5e76\u8f7b\u677e\u8fdb\u884c\u9650\u65f6\u4fc3\u9500\u3002.  <\/li>\n<li><strong>\u79ef\u6781\u7684\u8bc4\u4ef7\u4e0e\u53cd\u9988<\/strong>: TikTok Shop\u9ad8\u5ea6\u4f9d\u8d56\u793e\u533a\u4fe1\u4efb\u3002\u5df2\u6709\u5927\u91cf\u81ea\u7136\u53cd\u9988\u7684\u4ea7\u54c1\u66f4\u5bb9\u6613\u8bf4\u670d\u65b0\u5ba2\u6237\u3002.<\/li>\n<\/ol><p><strong>\u9009\u62e9\u5408\u9002\u7684\u4ea7\u54c1\u80fd\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u7f29\u77ed\u4e09\u5206\u4e4b\u4e8c\u7684\u6210\u4ea4\u65f6\u95f4\u5e76\u51cf\u5c1140%\u7684\u5e7f\u544a\u6210\u672c\u3002<\/strong>. \u8fd9\u6b63\u662f\u8bb8\u591a\u5728 TikTok Shop \u4e0a\u53d6\u5f97\u6210\u529f\u7684\u5e97\u94fa\u4e0e\u5c1a\u672a\u53d1\u6398\u5176\u6f5c\u529b\u7684\u201c\u65b0\u5175\u2019\u4e4b\u95f4\u7684\u8f6c\u6298\u70b9\u3002. <em>\u8bf7\u4ece\u4e70\u5bb6\u548c\u5185\u5bb9\u521b\u4f5c\u8005\u7684\u89d2\u5ea6\u770b\u5f85\u4ea7\u54c1\uff0c\u4f60\u4f1a\u53d1\u73b0\u673a\u4f1a\u5c31\u5728\u90a3\u91cc\u3002<\/em>.<\/p><hr><p><strong>\u8d5e\u52a9\u5546<\/strong><br>\n\u4f60\u6b63\u5728\u5bfb\u627e\u5728 TikTok Shop \u4e0a\u9009\u62e9\u201c\u7206\u6b3e\u2019\u4ea7\u54c1\u7684\u79d8\u8bc0\u5417\uff1f <a href=\"https:\/\/pollinations.ai\/redirect-nexad\/Q0cyOgmJ\" rel=\"nofollow noopener\" target=\"_blank\">W Concept\uff08\u7f8e\u56fd\uff09<\/a> \u6df1\u77e5\u8fd9\u4e00\u70b9\uff01\u51ed\u501f\u4e3a\u8d8a\u5357\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u6570\u5b57\u8425\u9500\u6218\u7565\u54a8\u8be2\u7684\u7ecf\u9a8c\uff0cDPS.MEDIA \u5c06\u5206\u4eab 7 \u6761\u91d1\u724c\u6807\u51c6\uff0c\u52a9\u4f60\u201c\u6355\u6349\u2019\u7545\u9500\u4ea7\u54c1\u3002\u7acb\u5373\u63a2\u7d22\u6765\u81ea\u97e9\u56fd\u8bbe\u8ba1\u5e08\u5728 W Concept \u4e0a\u7684\u72ec\u7279\u7cfb\u5217\uff0c\u5728\u90a3\u91cc\u4f60\u53ef\u4ee5\u627e\u5230\u7075\u611f\u548c\u5f15\u9886\u6f6e\u6d41\u7684\u4ea7\u54c1\uff0c\u4e0b\u8f7d\u5e94\u7528\u8fd8\u53ef\u4eab\u53d7 10% \u4f18\u60e0\uff01\u4e0d\u8981\u9519\u8fc7\u51ed\u501f\u7cbe\u81f4\u4e14\u4e0e\u4f17\u4e0d\u540c\u7684\u65f6\u5c1a\u9009\u62e9\u767b\u4e0a TikTok Shop \u699c\u9996\u7684\u673a\u4f1a\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/iteria.jpg\" alt=\"TikTok Shop\u7684\u5e02\u573a\u6f5c\u529b\u4e0e\u6d88\u8d39\u8d8b\u52bf\" title=\"\"><\/p><h2 id=\"tiem-nang-thi-truong-va-xu-huong-tieu-dung-tren-tiktok-shop\">TikTok\u5546\u5e97\u7684\u5e02\u573a\u6f5c\u529b\u4e0e\u6d88\u8d39\u8d8b\u52bf<\/h2><h3>TikTok Shop \u5e02\u573a\uff1a\u654f\u9510\u3001\u7075\u6d3b\u4e14\u201c\u4e0a\u699c\u2019\u6781\u5feb<\/h3><p>\u8d8a\u5357\u7684 TikTok Shop \u662f\u4e00\u4e2a\u62e5\u6709\u4ee5\u4e0b\u7279\u70b9\u7684\u201c\u65b0\u6218\u573a\u201d\uff1a <b>\u6d88\u8d39\u7fa4\u4f53\u6301\u7eed\u5e74\u8f7b\u5316\uff0c\u75c5\u6bd2\u5f0f\u4f20\u64ad\u901f\u5ea6\u96be\u4ee5\u9884\u6d4b\u3002<\/b>. \u6839\u636eDPS.MEDIA\u4ece <i>DataReportal<\/i> \u548c <i>eMarketer<\/i>, \u6c47\u603b\u7684\u6570\u636e\uff0c\u8d85\u8fc772%\u7684\u8d8a\u5357Z\u4e16\u4ee3\u6d88\u8d39\u8005\u66fe\u5728\u5237TikTok\u65f6\u76f4\u63a5\u4e0b\u5355\u8d2d\u7269\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u5e76\u4e14\u56de\u8d2d\u7387\u9ad8\u8fbe54%\uff0c\u8fd9\u4e00\u6570\u5b57\u8fdc\u8d85\u540c\u7c7b\u4f20\u7edf\u7535\u5546\u5e73\u53f0\u3002<\/a>. \u3002\u5f15\u9886\u6d88\u8d39\u7684\u8d8b\u52bf\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u201c\u4f18\u8d28\u2019\u4ea7\u54c1\u4e0a\uff0c\u8fd8\u7d27\u5bc6\u7ed3\u5408\u4e86\u5a31\u4e50\u5185\u5bb9\u548c\u5b9e\u65f6\u4e92\u52a8\uff0c\u5c06\u8d2d\u7269\u4f53\u9a8c\u8f6c\u53d8\u4e3a\u591a\u5c42\u6b21\u7684\u60c5\u611f\u65c5\u7a0b\u3002.\n<\/p><h3>\u201c\u89e3\u7801\u2019\u8d8b\u52bf\u4ea7\u54c1\u7684 7 \u5927\u6807\u51c6\uff1a\u4e0d\u4ec5\u662f\u9500\u552e\uff0c\u66f4\u8981\u5b9a\u4e49\u751f\u6d3b\u65b9\u5f0f<\/h3><ul style=\"margin-left: 20px;\">\n<li><b>\u4ea7\u54c1\u7ec6\u5206\u5e02\u573a<\/b>: \u4f18\u5148\u9009\u62e9\u5c1a\u672a\u9971\u548c\u3001\u53ef\u4ee5\u4ece\u72ec\u7279\u6d1e\u5bdf\u4e2d\u83b7\u5229\u7684\u54c1\u7c7b\uff08\u4f8b\u5982\uff1a\u5ba0\u7269\u7528\u54c1\u3001\u201c\u5f00\u7bb1\u89e3\u538b\u2019\u7684\u88c5\u9970\u54c1\uff09\u3002.<\/li>\n<li><b>\u8d8b\u52bf\u5236\u9020\u80fd\u529b<\/b>\uff1a\u4ea7\u54c1\u8d8a\u5bb9\u6613\u4e0e\u6311\u6218\u3001\u6ee4\u955c\u6216TikTok\u7279\u6548\u7ed3\u5408\uff0c\u5c31\u8d8a\u5bb9\u6613\u7206\u7ea2\u3002.<\/li>\n<li><b>\u89c6\u89c9\u51b2\u51fb\u4e0e\u5373\u65f6\u6548\u679c<\/b>: \u201c\u60a6\u76ee\uff0c\u4e00\u89c1\u949f\u60c5\u201d-\u4ea7\u54c1\u5728\u89c6\u9891\u4e2d\u5fc5\u987b\u5438\u775b\uff0c\u5e76\u4ea7\u751f\u6ee1\u8db3\u611f\u6216\u5feb\u901f\u8f6c\u5316\u7684\u6548\u679c\u3002.<\/li>\n<li><b>\u9002\u5408\u76f4\u64ad\u5e26\u8d27<\/b>: TikTok Shop \u662f\u76f4\u64ad\u7684\u201c\u821e\u53f0\u201d-\u9009\u62e9\u53ef\u4ee5\u7acb\u5373\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u4ea7\u54c1\uff08\u8bd5\u7528\u3001\u62c6\u7bb1\u3001\u73b0\u573a\u6d4b\u8bd5\u2026\uff09<\/li>\n<li><b>\u7075\u6d3b\u5229\u6da6\u7a7a\u95f4<\/b>\uff1a\u8fdb\u8d27\u4ef7\u6709\u5438\u5f15\u529b\uff0c\u6613\u4e8e\u5728\u76f4\u64ad\u4e2d\u5feb\u901f\u642d\u914d\u52a0\u552e\/\u4ea4\u53c9\u9500\u552e\u3002.<\/li>\n<li><b>\u4e2a\u6027\u5316\u7a0b\u5ea6<\/b>: \u6613\u4e8e\u5b9a\u5236\u3001\u5370\u4e0a\u5ba2\u6237\u59d3\u540d\u6216\u521b\u5efa\u201c\u5b9a\u5236\u2019\u7ec4\u5408\uff08\u6848\u4f8b\u7814\u7a76\uff1a\u5728\u676f\u5b50\u3001\u624b\u673a\u58f3\u4e0a\u5370\u540d\u5b57\u7684\u5e97\u94fa\uff0c\u4ec5\u901a\u8fc7\u76f4\u64ad\u4e2d\u7684\u51e0\u884c\u6587\u5b57\uff0c\u8ba2\u5355\u5c31\u589e\u52a0\u4e86\u4e00\u500d\uff09\u3002.<\/li>\n<li><b>\u5f3a\u6709\u529b\u7684\u793e\u4f1a\u8bc1\u660e<\/b>\uff1a\u88ab\u5927\u91cf\u8bc4\u4ef7\u3001\u5408\u62cd\u3001\u8f6c\u8f7d\u2014\u2014\u8fd9\u662fDPS.MEDIA\u4e3a\u65b0\u5165\u9a7bSME\u91cd\u70b9\u89c2\u5bdf\u7684\u8981\u7d20\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u4ece\u201c\u5fae\u8d8b\u52bf\u2019\u4ea7\u54c1\u4e2d\u83b7\u5f97\u6210\u529f \u2013 \u4e2d\u56fd\u56fd\u4ea7\u6df1\u5c42\u6da6\u5507\u818f<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u4eae\u70b9<\/th>\n<th>\u76f4\u63a5\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7206\u6b3e\u6f5c\u529b<\/td>\n<td>\u73b0\u573a\u8bd5\u8272\u3001\u70ed\u95e8\u6a59\u8272\u6ee4\u955c<\/td>\n<td>3\u5929\u589e\u957f300\u5355<\/td>\n<\/tr>\n<tr>\n<td>\u76f4\u64ad\u4e92\u52a8<\/td>\n<td>\u4e3b\u6301\u4eba\u8bd5\u7528\uff0c\u9080\u8bf7\u5609\u5bbe\u5408\u62cd<\/td>\n<td>\u8f6c\u5316\u73879.61%<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4f1a\u8bc1\u660e<\/td>\n<td>\u6765\u81ea\u5c0f\u578b\u7f51\u7ea2\u7684\u89c6\u9891\u6d4b\u8bc4<\/td>\n<td>50%\u8ba2\u5355\u6765\u81ea\u6d4b\u8bc4\u94fe\u63a5<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/3593-1.jpg\" alt=\"\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\u5438\u5f15\u6d88\u8d39\u8005\u7684\u4ea7\u54c1\u7279\u70b9\" title=\"\"><\/p><h2 id=\"dac-diem-cua-san-pham-thu-hut-nguoi-tieu-dung-tren-nen-tang-so\">\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\u5438\u5f15\u6d88\u8d39\u8005\u7684\u4ea7\u54c1\u7279\u70b9<\/h2><h3>\u4ea7\u54c1\u56e0\u5dee\u5f02\u5316\u548c\u6545\u4e8b\u8bb2\u8ff0\u800c\u8d70\u7ea2<\/h3><p><b>DPS.MEDIA\u53d1\u73b0\uff1a<\/b> TikTok Shop \u4ea7\u54c1\u7684\u6210\u529f\u6e90\u4e8e\u5728\u4eba\u7fa4\u4e2d\u8131\u9896\u800c\u51fa\u7684\u80fd\u529b\u3002\u4ea7\u54c1\u8d8a\u201c\u5947\u7279\u201d\uff0c\u5c31\u8d8a\u5bb9\u6613\u6fc0\u8d77\u7528\u6237\u7684\u597d\u5947\u5fc3\u548c\u5206\u4eab\u6b32\uff0c\u5c24\u5176\u662f\u5f53\u5b83\u901a\u8fc7\u7b80\u77ed\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u8bb2\u8ff0\u6545\u4e8b\u65f6\u3002\u6700\u8fd1\u7684\u6848\u4f8b\u7814\u7a76\u663e\u793a\uff0c\u4e00\u7cfb\u5217\u201c\u900f\u660e\u5986\u611f\u2019\u7cbe\u534e\u6db2\u5728\u4e00\u4f4d KOC \u53d1\u5e03\u771f\u5b9e\u6d4b\u8bc4\u89c6\u9891\u540e\u5438\u5f15\u4e86\u6570\u5341\u4e07\u4efd\u8ba2\u5355\uff0c\u5c55\u793a\u4e86\u5dee\u5f02\u5316\u4e0e\u6545\u4e8b\u5316\u76f8\u7ed3\u5408\u7684\u4ef7\u503c\u3002.<\/p><ul style=\"margin-left: 20px;\">\n<li><b>\u72ec\u7279\u4ef7\u503c\uff1a<\/b> \u5546\u54c1\u5177\u6709\u72ec\u7279\u5c5e\u6027\uff0c\u96be\u4ee5\u88ab\u590d\u5236\uff0c\u6613\u4e8e\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002.<\/li>\n<li><b>\u6545\u4e8b\u8bb2\u8ff0\uff1a<\/b> \u4ea7\u54c1\u6545\u4e8b\u89e6\u52a8\u60c5\u611f\uff0c\u5c24\u5176\u662f\u4e2a\u4eba\u751f\u6d3b\u65b9\u9762\u3002.<\/li>\n<\/ul><h3>\u901a\u8fc7\u6570\u636e\u5206\u6790\u8bc6\u522b\u7ec6\u5206\u5e02\u573a<\/h3><p>\u6839\u636e <b>DPS.MEDIA<\/b>, \uff0c\u4f7f\u7528 Google Trends \u6216 TokCount \u7b49\u8d8b\u52bf\u8ddf\u8e2a\u5de5\u5177\uff0c\u6709\u52a9\u4e8e\u53ca\u65e9\u53d1\u73b0\u201c\u6b63\u5728\u5d1b\u8d77\u2019\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u5728\u5e02\u573a\u9971\u548c\u524d\u4f18\u5316\u9500\u552e\u673a\u4f1a\u3002\u670d\u52a1\u4e8e\u65b0\u5174\u9700\u6c42\u7684\u4ea7\u54c1\u2014\u2014\u4f8b\u5982\u53d7\u75ab\u60c5\u542f\u53d1\u800c\u7206\u706b\u7684\u201d\u5929\u7136\u82b1\u9999\u6ce1\u6cab\u6d17\u624b\u6db2\u201c\u2014\u2014\u603b\u662f\u5f88\u5bb9\u6613\u5b9e\u73b0\u9500\u91cf\u98d9\u5347\u3002.<\/p><table class=\"wp-block-table\" style=\"margin: 15px 0; width: 100%\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u5178\u578b\u6848\u4f8b<\/th>\n<th>\u8bc4\u4f30\u6307\u6807<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8d8b\u52bf\u4ea7\u54c1<\/td>\n<td>TikTok\u8d8b\u52bf\u624b\u673a\u58f3<\/td>\n<td>\u6d4f\u89c8\u91cf\u7a81\u7834100\u4e07<\/td>\n<\/tr>\n<tr>\n<td>\u6ee1\u8db3\u65b0\u9700\u6c42<\/td>\n<td>\u6ce5\u6d46\u6392\u6bd2\u9762\u819c<\/td>\n<td>\u641c\u7d22\u91cf\u589e\u957f5\u500d<\/td>\n<\/tr>\n<tr>\n<td>\u4f18\u5316\u8fd0\u8f93\u5305\u88c5<\/td>\n<td>\u5c0f\u5305\u88c5\u96f6\u98df\uff0c\u9632\u9707<\/td>\n<td>\u9000\u8d27\u7387\u4f4e\u4e8e11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3><b>\u793e\u533a\u548c\u201c\u771f\u5b9e\u8bc4\u8bba\u2019\u51b3\u5b9a\u8d2d\u4e70\u529b<\/b><\/h3><p>\u6ca1\u6709\u4ec0\u4e48\u6bd4\u793e\u533a\u5efa\u8bae\u548c\u201c\u771f\u5b9e\u8bc4\u8bba\u2019\u66f4\u80fd\u5f3a\u70c8\u5f71\u54cd\u8d2d\u7269\u51b3\u5b9a\u4e86\u3002\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7684\u7814\u7a76\u6570\u636e\u663e\u793a\uff0c\u62e5\u6709\u8d85\u8fc7 75% \u6765\u81ea\u771f\u4eba\u771f\u4e8b\u7684\u6b63\u9762\u53cd\u9988\u7684\u4ea7\u54c1\uff0c\u5176\u52a0\u8d2d\u53ef\u80fd\u6027\u5c06\u589e\u52a0 140%\u3002\u5728\u73b0\u5b9e\u4e2d\uff0cDPS.MEDIA \u89c1\u8bc1\u4e86\u4e00\u5bb6\u5316\u5986\u54c1\u5e97\u5229\u7528\u771f\u5b9e\u5ba2\u6237\u53cd\u9988\u548c\u771f\u5b9e\u76ae\u80a4\u76f4\u64ad\uff0c\u4f7f\u9500\u552e\u989d\u589e\u957f\u4e86 7 \u500d\u3002.<\/p><ul style=\"margin-left:20px;\">\n<li><b>\u6295\u8d44\u4e8e\u5f00\u7bb1\u89c6\u9891\u548c\u771f\u5b9e\u5ba2\u6237\u8bc4\u4ef7<\/b><\/li>\n<li><b>\u5728TikTok\u4e0a\u5efa\u7acb\u4e13\u5c5e\u793e\u7fa4\u548c\u6807\u7b7e<\/b><\/li>\n<li><b>\u9f13\u52b1UGC\uff08\u7528\u6237\u751f\u6210\u5185\u5bb9\uff09\uff1a<\/b> \u6765\u81ea\u771f\u5b9e\u7528\u6237\u7684\u89c6\u9891\u548c\u4ea7\u54c1\u56fe\u7247\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/imized.jpg\" alt=\"TikTok\u4ea7\u54c1\u54c1\u724c\u5efa\u8bbe\u7b56\u7565\" title=\"\"><\/p><h2 id=\"chien-luoc-xay-dung-thuong-hieu-cho-san-pham-tren-tiktok\">TikTok\u4ea7\u54c1\u54c1\u724c\u5efa\u8bbe\u7b56\u7565<\/h2><h3>\u5728\u77ed\u89c6\u9891\u4e2d\u5851\u9020\u54c1\u724c\u4ef7\u503c\u4e0e\u4e2a\u6027<\/h3><p>\u4e3a\u4e86\u8ba9\u4f60\u7684\u4ea7\u54c1\u5728TikTok\u4e0a\u771f\u6b63\u8131\u9896\u800c\u51fa\uff0c\u54c1\u724c\u4e0d\u4ec5\u9700\u8981\u4e00\u4e2a\u597d\u540d\u5b57\u6216\u5438\u5f15\u4eba\u7684Logo\u3002\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e <b>\u8bb2\u8ff0\u4ea7\u54c1\u6545\u4e8b<\/b> \u5e76\u5728\u6bcf\u4e2a\u89c6\u9891\u4e2d\u521b\u9020\u72ec\u7279\u4f53\u9a8c\u3002\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\u8868\u660e\uff0c\u53d9\u4e8b\u9a71\u52a8\u578b\u54c1\u724c\uff08\u901a\u8fc7\u8bb2\u6545\u4e8b\u5efa\u7acb\u7684\u54c1\u724c\uff09\u8f6c\u5316\u7387\u6bd4\u4f20\u7edf\u4fe1\u606f\u578b\u9ad8\u51fa30%\u3002.\n<\/p><ul>\n<li><b>\u503e\u542c Z \u4e16\u4ee3\u8bed\u8a00\u5e76\u6316\u6398\u8d8b\u52bf<\/b>\uff1a\u4f7f\u7528\u70ed\u95e8\u7279\u6548\u3001\u97f3\u4e50\u6216\u81ea\u521b\u5e26\u6709\u54c1\u724c\u5370\u8bb0\u7684\u75c5\u6bd2\u6311\u6218\u3002.<\/li>\n<li><b>\u573a\u666f\u5316\u4f7f\u7528\u6f14\u793a<\/b>\uff1aDPS.MEDIA\u6848\u4f8b\u7814\u7a76\uff1a\u67d0\u7f8e\u5986\u5ba2\u6237\u901a\u8fc7\u771f\u5b9e\u5ba2\u6237\u7684\u4f53\u9a8c\u89c6\u9891\uff0c\u65e0KOL\uff0c\u4ec5\u805a\u7126\u60c5\u611f\u548c\u8d34\u8fd1\u751f\u6d3b\u7684\u573a\u666f\uff0c\u7c89\u4e1d\u91cf\u589e\u957f\u4e864\u500d\u3002.<\/li>\n<li><b>\u6253\u9020\u4e00\u81f4\u7684\u54c1\u724c\u6545\u4e8b<\/b>\uff1a\u5728\u89c6\u9891\u3001\u6587\u6848\u3001\u6807\u7b7e\u4e2d\u6301\u7eed\u4fdd\u6301\u5185\u5bb9\u57fa\u8c03\u3001\u54c1\u724c\u8272\u5f69\u548c\u6838\u5fc3\u4fe1\u606f\u3002.<\/li>\n<\/ul><h3>\u5feb\u901f\u68c0\u6d4b\u8868\uff1aTikTok\u9ad8\u6548\u54c1\u724c\u6218\u7565<\/h3><table class=\"wp-block-table\" style=\"width:100%; border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"border:1px solid #e2e4e7; background:#f7fafc;\">\u7279\u70b9<\/th>\n<th style=\"border:1px solid #e2e4e7; background:#f7fafc;\">\u5b9e\u9645\u6267\u884c<\/th>\n<th style=\"border:1px solid #e2e4e7; background:#f7fafc;\">\u6848\u4f8b\u7814\u7a76\u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #e2e4e7;\">\u9009\u62e9\u7b80\u77ed\u6613\u4f20\u64ad\u7684USP<\/td>\n<td style=\"border:1px solid #e2e4e7;\">\u5236\u4f5c\u89e3\u51b3\u5ba2\u6237\u75db\u70b9\u7684\u89c6\u9891\u7cfb\u5217<\/td>\n<td style=\"border:1px solid #e2e4e7;\">\u7537\u58eb\u6d17\u9762\u5976\uff0c\u6bcf\u6bb5\u526a\u8f91\u90fd\u5f3a\u8c03\u201c\u76ae\u80a4\u65e0\u75d8\uff0c\u81ea\u4fe1\u64a9\u59b9\u201d<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #e2e4e7;\">\u6253\u9020\u54c1\u724c\u4ee3\u8868\u4eba\u7269\uff08\u54c1\u724c\u5f62\u8c61\uff09<\/td>\n<td style=\"border:1px solid #e2e4e7;\">\u865a\u62df\u4eba\u7269\u6216\u771f\u5b9e\u5ba2\u6237\u5206\u4eab\u4f53\u9a8c<\/td>\n<td style=\"border:1px solid #e2e4e7;\">Shopee\u4f7f\u7528\u6a59\u8272\u5409\u7965\u7269\uff0c\u5728TikTok\u6311\u6218\u4e2d\u6781\u5177\u75c5\u6bd2\u4f20\u64ad\u6027<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #e2e4e7;\">\u5229\u7528\u89c6\u9891\u5f62\u5f0f\u7684\u53cd\u9988<\/td>\n<td style=\"border:1px solid #e2e4e7;\">\u5728\u771f\u5b9e\u8bc4\u4ef7\u89c6\u9891\u4e0b\u65b9\u6dfb\u52a0\u54c1\u724c\u6807\u7b7e<\/td>\n<td style=\"border:1px solid #e2e4e7;\">\u5ba2\u6237\u81ea\u884c\u5f55\u5236\u53cd\u9988\u89c6\u9891\uff0c\u4f7f\u7528\u6807\u7b7e#RealBeautyDPSMEDIA<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u603b\u7ed3\uff1a\u7cbe\u51c6\u51fb\u4e2d Z \u4e16\u4ee3\u6d1e\u5bdf\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u201c\u9738\u699c\u201d<\/h3><p>\u6839\u636e Socialbakers\uff082023\uff09\u7684\u7814\u7a76\uff0cZ \u4e16\u4ee3\u5360\u8d8a\u5357 TikTok Shop \u7528\u6237\u7684 67%\u3002\u4ed6\u4eec\u5bf9\u5177\u6709\u201c\u6293\u8d8b\u52bf\u2019\u5185\u5bb9\u3001\u81ea\u7136\u6c9f\u901a\u4f46\u53c8\u9700\u8981\u201d\u72ec\u7279\u4e2a\u6027\u2019\u7684\u54c1\u724c\u53cd\u5e94\u5f3a\u70c8\u3002\u9762\u4e34\u7684\u6311\u6218\u662f\u65e2\u8981\u521b\u4f5c\u521b\u610f\u5185\u5bb9\uff0c\u53c8\u8981\u4fdd\u6301\u54c1\u724c\u5b9a\u4f4d\u2014\u2014\u8ba9\u6bcf\u4e00\u6bb5\u89c6\u9891\u4e0d\u4ec5\u8d70\u7ea2\uff0c\u8fd8\u80fd\u5c06\u4ea7\u54c1\u5f62\u8c61\u6df1\u690d\u4e8e\u5ba2\u6237\u5fc3\u4e2d\u3002DPS.MEDIA \u59cb\u7ec8\u4f18\u5148\u5c1d\u8bd5\u6311\u6218\u8d5b (challenge)\u3001\u76f4\u64ad\u548c\u8ff7\u4f60\u5267\u7b49\u591a\u79cd\u5f62\u5f0f\uff1b\u540c\u65f6\u4f18\u5316\u89c6\u89c9\u7ec6\u8282\u3001\u97f3\u4e50\u548c\u4e92\u52a8\u4f53\u9a8c\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/432875.jpg\" alt=\"\u89c6\u89c9\u5185\u5bb9\u548c\u89c6\u9891\u5728\u4ea7\u54c1\u63a8\u5e7f\u4e2d\u7684\u91cd\u8981\u6027\" title=\"\"><\/p><h2 id=\"su-quan-trong-cua-noi-dung-truc-quan-va-video-trong-quang-ba-san-pham\">\u89c6\u89c9\u5185\u5bb9\u548c\u89c6\u9891\u5728\u4ea7\u54c1\u63a8\u5e7f\u4e2d\u7684\u91cd\u8981\u6027<\/h2><h3 style=\"font-size:20px; font-weight:bold;\">\u89c6\u89c9\u5185\u5bb9\u8ba9\u5ba2\u6237\u201c\u505c\u7559\u2019\u66f4\u4e45<\/h3><p><strong>\u6570\u636e\u6765\u6e90\u4e8e\u4e66\u7c4d <em>\u201cMade to Stick\u201d<\/em> \u5947\u666e\u00b7\u5e0c\u601d\u548c\u4e39\u00b7\u5e0c\u601d\u6307\u51fa\uff0c\u4eba\u7c7b\u5927\u8111\u8bb0\u4f4f\u56fe\u50cf\u7684\u6548\u679c\u6bd4\u5355\u7eaf\u7684\u6587\u5b57\u9ad8\u51fa 6 \u500d\u3002.<\/strong> \u5728\u5ba2\u6237\u6ed1\u52a8\u5feb\u5982\u201c\u8fc7\u773c\u4e91\u70df\u2019\u7684 TikTok Shop \u4e0a\uff0c\u52a8\u6001\u56fe\u50cf\u548c\u89c6\u9891\u662f\u5e2e\u52a9\u4ea7\u54c1\u5728\u6570\u5343\u540d\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u4e00\u5bb6\u7531 DPS.MEDIA \u54a8\u8be2\u7684\u672c\u571f\u62a4\u80a4\u54c1\u724c\uff0c\u4ec5\u901a\u8fc7\u7ed3\u5408\u70ed\u95e8\u80cc\u666f\u97f3\u4e50 + \u751f\u52a8\u7684\u89c6\u89c9\u6548\u679c\uff0c\u800c\u4e0d\u662f\u4ec5\u663e\u793a\u4ea7\u54c1\u9759\u6001\u56fe\uff0c\u5c31\u5c06\u89c6\u9891\u5b8c\u64ad\u7387\u63d0\u9ad8\u4e86 300%\u3002.<\/p><ul>\n<li><strong>3\u79d2\u5185\u4e86\u89e3\u4ea7\u54c1\uff1a<\/strong> \u6f14\u793a\u89c6\u9891\u3001\u524d\u540e\u5bf9\u6bd4\u3001\u201c\u53d8\u88c5\u2019\u6548\u679c\u80fd\u7acb\u5373\u5438\u5f15\u6ce8\u610f\u529b\u3002.<\/li>\n<li><strong>\u901a\u8fc7\u771f\u5b9e\u4f53\u9a8c\u9a8c\u8bc1\uff1a<\/strong> \u5ba2\u6237\u559c\u6b22\u770b\u5230\u76f4\u89c2\u7ed3\u679c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u7a7a\u6d1e\u5e7f\u544a\u3002.<\/li>\n<li><strong>\u63d0\u9ad8\u77e5\u540d\u5ea6\u4e0e\u4fe1\u8a89\u5ea6\uff1a<\/strong> \u4e13\u4e1a\u7684\u89c6\u89c9\u6295\u5165\u8ba9\u4e2d\u5c0f\u4f01\u4e1a\u80fd\u4e0e\u5927\u54c1\u724c\u516c\u5e73\u7ade\u4e89\u3002.<\/li>\n<\/ul><h3 style=\"font-size:20px; font-weight:bold;\">TikTok\u5546\u5e97\u4e2d\u89c6\u9891\u3001\u9759\u6001\u56fe\u7247\u4e0e\u6587\u672c\u6548\u679c\u5bf9\u6bd4<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5f62\u5f0f<\/th>\n<th>\u7559\u5b58\u7387\uff08%\uff09<\/th>\n<th>\u8f6c\u5316\u7387\uff08%\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u77ed\u89c6\u9891<\/strong><\/td>\n<td>45-60<\/td>\n<td>4-8<\/td>\n<\/tr>\n<tr>\n<td>\u9759\u6001\u56fe\u7247<\/td>\n<td>18-22<\/td>\n<td>2-3<\/td>\n<\/tr>\n<tr>\n<td>\u6587\u672c<\/td>\n<td>5-7<\/td>\n<td>0.5-1<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3 style=\"font-size:20px; font-weight:bold;\">\u73b0\u5b9e\u6848\u4f8b\uff1a\u9910\u996e\u4e1a (F&amp;B) \u548c\u65f6\u5c1a\u914d\u9970\u884c\u4e1a\u7684\u6848\u4f8b\u7814\u7a76<\/h3><p><strong>\u4e00\u5bb6\u4f4d\u4e8e\u6cb3\u5185\u7684\u5e74\u8f7b\u888b\u6ce1\u8336\u54c1\u724c\u4e0eDPS.MEDIA\u5408\u4f5c\uff0c\u5c06\u6240\u6709\u5185\u5bb9\u4ece\u56fe\u7247\u8f6c\u53d8\u4e3a30\u79d2\u77ed\u89c6\u9891\u6d4b\u8bc4\u3002.<\/strong> \u7ed3\u679c\uff1a\u4e0a\u7ebf\u4e00\u5468\u5185\u7c89\u4e1d\u91cf\u589e\u957f\u4e86200%\uff0c\u4ea7\u54c1\u5728TikTok Shop\u4e0a\u7206\u706b\uff0c\u4ec53\u5929\u5c31\u552e\u7f44\u3002\u8fd9\u662f\u4e00\u4e2a\u751f\u52a8\u7684\u4f8b\u8bc1\uff1a <strong>\u5728\u5f53\u4eca\u7684\u77ed\u5185\u5bb9\u65f6\u4ee3\uff0c\u56fe\u50cf\u548c\u89c6\u9891\u4e0d\u518d\u662f\u8f85\u52a9\u624b\u6bb5\uff0c\u800c\u662f\u9886\u5148\u7684\u201c\u5f15\u6d41\u9500\u552e\u2019\u6b66\u5668\u3002.<\/strong><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ps.jpg\" alt=\"\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u53ca\u4ea7\u54c1\u5dee\u5f02\u5316\u65b9\u6cd5\" title=\"\"><\/p><h2 id=\"phan-tich-doi-thu-canh-tranh-va-cach-tao-su-khac-biet-cho-san-pham\">\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u53ca\u4ea7\u54c1\u5dee\u5f02\u5316\u65b9\u6cd5<\/h2><h3 style=\"margin-top: 30px;\">\u8bc6\u522bTikTok\u5546\u5e97\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u4e0e\u52a3\u52bf<\/h3><p>\u6839\u636e2023\u5e74\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u62a5\u544a\uff0c\u8d8a\u5357\u5927\u591a\u6570\u6570\u5b57\u96f6\u552e\u5546\u4ecd\u505c\u7559\u5728\u590d\u5236\u8d8b\u52bf\uff0c\u800c\u975e\u521b\u9020\u72ec\u7279\u4eae\u70b9\u3002DPS.MEDIA\u901a\u5e38\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5408\u4f5c\u4f19\u4f34\u4f7f\u7528 <b>\u76f4\u89c2\u7ade\u4e89\u77e9\u9635<\/b> \u5206\u6790\uff1a\u54ea\u4e9b\u4ea7\u54c1\u6b63\u5360\u636e\u805a\u5149\u706f\uff0c\u4ec0\u4e48\u662f\u4fc3\u4f7f\u5ba2\u6237\u5feb\u901f\u4e0b\u5355\u7684\u6700\u5feb\u56e0\u7d20\uff0c\u4ee5\u53ca\u5ba2\u6237\u8df3\u8fc7\u5176\u4ed6\u5e97\u94fa\u7684\u539f\u56e0\u3002\u6211\u4eec\u901a\u5e38\u8ba4\u4e3a\uff0cTikTok Shop \u4e0a\u7684\u7ade\u4e89\u5206\u6790\u4e0d\u80fd\u7167\u642c Shopee \u6216 Lazada \u7684\u6570\u636e\uff0c\u56e0\u4e3a\u8fd9\u91cc\u7684\u7528\u6237\u66f4\u5f3a\u8c03\u5a31\u4e50\u6027\u548c\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3002.<\/p><table class=\"wp-block-table is-style-stripes\" style=\"margin: 24px 0;\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u5f3a\u52b2\u5bf9\u624b<\/th>\n<th>\u5f31\u52bf\u5bf9\u624b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u89c6\u9891\u89c2\u770b\u91cf<\/td>\n<td>\u6301\u7eed5\u4e07+<\/td>\n<td>\u4f4e\u4e8e5\u5343<\/td>\n<\/tr>\n<tr>\n<td>\u4e0a\u70ed\u95e8\u9891\u7387<\/td>\n<td>\u6bcf\u54682-3\u6b21<\/td>\n<td>\u5f88\u5c11\u51fa\u73b0<\/td>\n<\/tr>\n<tr>\n<td>\u5c55\u793a\u98ce\u683c<\/td>\n<td>\u5a31\u4e50\u3001\u521b\u610f\u8868\u60c5\u5305<\/td>\n<td>\u590d\u5236\u5267\u672c\u6a21\u677f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5982\u4f55\u6253\u9020\u5dee\u5f02\u5316\u4f18\u52bf\u5e76\u5360\u636e\u5ba2\u6237\u5fc3\u667a<\/h3><p>DPS.MEDIA \u7684\u4e00\u4e2a\u201c\u79d8\u8bc0\u2019\u662f\uff1a <b>\u7528\u884c\u4e1a\u5185\u7684\u5fae\u578b\u7f51\u7ea2\u6d4b\u8bd5\u5185\u5bb9\/\u4ea7\u54c1\u4ef7\u503c<\/b>, \uff0c\u6839\u636e\u76ee\u6807\u5ba2\u6237\u7fa4\u534f\u8c03\u4e2a\u6027\u5316\u7684\u53d9\u4e8b\uff0c\u800c\u4e0d\u662f\u53ea\u8ffd\u9010\u5927\u4f17\u8d8b\u52bf\u3002\u5b9e\u9645\u4e0a\uff0c\u6211\u4eec\u66fe\u4e3a\u4e00\u4e2a\u672c\u571f\u9999\u6c34\u54c1\u724c\u5b9e\u65bd\u6b64\u65b9\u6848\uff1a\u5728\u4ec5 1 \u5206\u949f\u7684\u76f4\u64ad\u4e2d\u4f7f\u7528\u201c\u95fb\u9999\u4efb\u52a1\u201d\uff0c\u8fde\u63a5\u5609\u5bbe\u7684\u771f\u5b9e\u53cd\u5e94\uff0c\u4f7f\u8f6c\u5316\u7387\u6bd4\u4f20\u7edf\u6d4b\u8bc4\u5185\u5bb9\u63d0\u9ad8\u4e86\u4e09\u500d\u3002.<\/p><ul>\n<li>\n    <b>\u7545\u9500\u4ea7\u54c1<\/b> \u4e0d\u4ec5\u662f\u56e0\u4e3a\u4ef7\u683c\u597d\uff0c\u8fd8\u5fc5\u987b\u6709\u8db3\u591f\u7684\u5438\u5f15\u529b\u6765\u521b\u9020\u8d8b\u52bf\u53d8\u4f53\uff0c\u5982\u6311\u6218\u8d5b\u3001\u201d\u5e73\u66ff vs \u6b63\u54c1\u2019\u6216\u201d\u54c1\u8d28\u8fa9\u8bba\u201c\u3002.\n  <\/li>\n<li>\n<p>    \u4e0d\u8981\u8d70\u8001\u8def\uff1a\u5bfb\u627e\u201c\u5c0f\u800c\u7f8e\u2019\u7684\u6d1e\u5bdf\uff0c\u4f8b\u5982\u8d85\u4fbf\u5b9c\u7684\u8bd5\u7528\u5305\u7ec4\u5408\uff0c\u6216\u4e2a\u6027\u5316\u5efa\u8bae\uff0c\u5c31\u50cf TikTok Shop \u5728\u6700\u65b0\u5206\u53d1\u7b97\u6cd5\u4e2d\u6240\u504f\u7231\u7684\u90a3\u6837\u3002.\n  <\/p><\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/vector.jpg\" alt=\"\u4f18\u5316TikTok\u5546\u5e97\u7528\u6237\u4f53\u9a8c\u4e0e\u5ba2\u6237\u670d\u52a1\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-trai-nghiem-nguoi-dung-va-dich-vu-khach-hang-tren-tiktok-shop\">\u4f18\u5316TikTok\u5546\u5e97\u7528\u6237\u4f53\u9a8c\u4e0e\u5ba2\u6237\u670d\u52a1<\/h2><h3 style=\"margin-bottom: 18px;\">\u65e0\u7f1d\u8d2d\u7269\u4f53\u9a8c\uff1a\u4e0d\u4ec5\u4ec5\u662f\u7f8e\u89c2\u7684\u754c\u9762<\/h3><p><strong>\u5982\u679c\u8d2d\u7269\u6d41\u7a0b\u5f97\u5230\u4f18\u5316\uff0cTikTok Shop\u4e0a\u7684\u590d\u8d2d\u7387\u5c06\u63d0\u5347241%\u3002.<\/strong> \u6839\u636eStatista\u7684\u7814\u7a76\uff0c\u90a3\u4e9b\u6295\u5165\u4e8e <span style=\"color:#00897b;\">\u6d41\u7545\u7684UI\/UX<\/span> \u2014\u2014\u5982\u660e\u786e\u7684\u884c\u52a8\u547c\u5401\u6309\u94ae\u3001\u5feb\u901f\u652f\u4ed8\u3001\u5373\u65f6\u56de\u590d\u673a\u5668\u4eba\u2014\u2014\u8bb0\u5f55\u4e86\u5353\u8d8a\u7684\u8f6c\u5316\u7387\u3002\u6b64\u5916\uff0c\u57fa\u4e8e\u884c\u4e3a\u6570\u636e\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff08\u6839\u636e\u521a\u89c2\u770b\u7684\u89c6\u9891\u63a8\u8350\u4ea7\u54c1\uff09\u4e0d\u4ec5\u80fd\u7559\u4f4f\u5ba2\u6237\uff0c\u8fd8\u80fd\u5efa\u7acb\u5fe0\u8bda\u793e\u533a\u3002.<\/p><ul style=\"margin-bottom: 18px; margin-top: 18px;\">\n<li><strong>24\/7\u54a8\u8be2\u804a\u5929\u673a\u5668\u4eba\uff1a<\/strong> \u5728\u5ba2\u6237\u5237\u89c6\u9891\u65f6\u5373\u65f6\u89e3\u7b54\u7591\u95ee\u3002.<\/li>\n<li><strong>\u6781\u901f\u53cd\u9988\uff1a<\/strong> \u96c6\u6210\u89c6\u9891\u53cd\u9988\uff0c\u63d0\u5347\u65b0\u5ba2\u6237\u7684\u4fe1\u4efb\u5ea6\u3002.<\/li>\n<li><strong>\u4e00\u952e\u652f\u4ed8\uff1a<\/strong> \u6700\u5927\u9650\u5ea6\u7f29\u77ed\u89c2\u4f17\u505a\u51b3\u5b9a\u7684\u5173\u952e\u65f6\u523b\u3002.<\/li>\n<\/ul><h3 style=\"margin-bottom: 18px;\">\u5ba2\u6237\u4e0d\u4ec5\u8d2d\u4e70\u4ea7\u54c1\uff0c\u4ed6\u4eec\u8fd8\u8d2d\u4e70\u201c\u4f53\u9a8c\u201d<\/h3><p>DPS.MEDIA\u5df2\u4e3a\u4e00\u5bb6\u672c\u571f\u7f8e\u5986\u884c\u4e1aSME\u6210\u529f\u5b9e\u65bd\u6848\u4f8b\u3002\u901a\u8fc7\u5e94\u7528 <strong>AI\u60c5\u611f\u8ffd\u8e2a\u6280\u672f\u5206\u6790\u5ba2\u6237\u5728\u89c6\u9891\u8bc4\u8bba\u4e2d\u7684\u60c5\u7eea<\/strong> \uff08\u7c7b\u4f3c\u4e8e\u5fb7\u52e4 2023 \u5e74\u7684\u6a21\u578b\uff09\uff0c\u5e97\u94fa\u4e2a\u6027\u5316\u56de\u590d\u5185\u5bb9\u2014\u2014\u547c\u5401\u5ba2\u6237\u5206\u4eab\u611f\u53d7\u5e76\u81ea\u52a8\u53d1\u9001\u4f18\u60e0\u5238\u3002\u7ed3\u679c\uff1a <span style=\"color:#e64a19;\">\u6ee1\u610f\u5ea6\u63d0\u5347\u4e8630%<\/span>, \uff0c\u88ab\u5ba2\u6237\u63a8\u8350\u5230\u4e2a\u4eba\u6545\u4e8b\u7684\u6b21\u6570\u4e5f\u7ffb\u500d\u3002. <\/p><table class=\"wp-block-table is-style-stripes\" style=\"margin-top:24px;\">\n<thead>\n<tr>\n<th>UX\u4f18\u5316\u6807\u51c6<\/th>\n<th>\u5f71\u54cd\u5ba2\u6237\u670d\u52a1<\/th>\n<th>\u5b9e\u9645\u6548\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u804a\u5929\u673a\u5668\u4eba\u81ea\u52a8\u56de\u590d<\/td>\n<td>\u5ba2\u6237\u4fdd\u6301\u8fde\u63a5\u66f4\u4e45<\/td>\n<td>\u70b9\u51fb\u7387\u63d0\u5347191%<\/td>\n<\/tr>\n<tr>\n<td>\u89c6\u9891\u5185\u5373\u65f6\u53cd\u9988<\/td>\n<td>\u63d0\u5347\u5e97\u94fa\u53ef\u4fe1\u5ea6<\/td>\n<td>\u56de\u5934\u5ba2\u6bd4\u4f8b+211%<\/td>\n<\/tr>\n<tr>\n<td>\u201c\u4e00\u952e\u2019\u652f\u4ed8\u201d<\/td>\n<td>\u964d\u4f4e\u8d2d\u7269\u8f66\u653e\u5f03\u7387<\/td>\n<td>\u9500\u552e\u989d\u589e\u957f171%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5ba2\u6237\u670d\u52a1\u4e2d\u7684\u201c\u5f15\u9886\u8d8b\u52bf\u2019\u7b56\u7565<\/h3><p>TikTok \u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u7535\u5b50\u5546\u52a1\u5e73\u53f0\uff0c\u800c\u662f\u4e00\u4e2a\u54c1\u724c\u6210\u4e3a\u53d9\u4e8b\u8005\u7684\u821e\u53f0\u3002\u62e5\u6709\u4e00\u652f\u80fd\u591f\u201c\u6355\u6349\u6c1b\u56f4\u2019\u5e76\u901a\u8fc7 Z \u4e16\u4ee3\u8bed\u8a00\uff08\u8868\u60c5\u7b26\u53f7\u3001\u8868\u60c5\u5305\u3001\u5feb\u901f\u89c6\u9891\u56de\u590d\uff09\u89e3\u51b3\u95ee\u9898\u7684\u987e\u95ee\u56e2\u961f\uff0c\u662f\u8ba9\u5e97\u94fa\u6210\u4e3a\u70ed\u95e8\u7126\u70b9\u7684\u79d8\u8bc0\u3002DPS.MEDIA \u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u6295\u8d44\u4e8e\uff1a <strong>\u57f9\u8bad\u201c\u521b\u4f5c\u8005\u578b\u5ba2\u670d\u2019\u56e2\u961f\u201d<\/strong>\uff1a\u8fd9\u4e9b\u65e2\u61c2\u4ea7\u54c1\u53c8\u80fd\u521b\u4f5c\u6d41\u884c\u5185\u5bb9\u7684\u4eba\uff0c\u5e2e\u52a9\u5e97\u94fa\u66f4\u5f3a\u4f20\u64ad\uff0c\u63d0\u5347\u77ed\u671f\u6d3b\u52a8\u4e2d\u7684\u7206\u53d1\u6027\u8425\u6536\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpgcb98.jpg\" alt=\"\u5982\u4f55\u8861\u91cf\u6548\u679c\u5e76\u8c03\u6574TikTok\u4e0a\u7684\u9500\u552e\u7b56\u7565\" title=\"\"><\/p><h2 id=\"cach-do-luong-hieu-qua-va-dieu-chinh-chien-luoc-ban-hang-tren-tiktok\">\u5982\u4f55\u8861\u91cf\u6548\u679c\u5e76\u8c03\u6574TikTok\u4e0a\u7684\u9500\u552e\u7b56\u7565<\/h2><h3 style=\"margin-bottom:12px;\">\u51b3\u5b9aTikTok\u9500\u552e\u6548\u679c\u7684\u6307\u6807<\/h3><ul style=\"line-height:1.8;\">\n<li><strong>\u8f6c\u5316\u7387\uff08Conversion rate\uff09\uff1a<\/strong> \u88ab\u89c6\u4e3a\u8d2d\u4e70\u610f\u613f\u7684\u201c\u771f\u5b9e\u6620\u5c04\u201d\u3002\u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7684\u7814\u7a76\uff0c\u62e5\u6709\u7cbe\u7f8e\u89c6\u9891\u5185\u5bb9\u3001\u5f3a\u70c8\u60c5\u611f\u51b2\u51fb\u7684\u4ea7\u54c1\u5728 TikTok Shop \u4e0a\u7684\u8f6c\u5316\u7387\u901a\u5e38\u8fbe\u5230 5-9%\u2014\u2014\u8fdc\u8d85\u8d8a\u5357\u4f20\u7edf\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3002.<\/li>\n<li><strong>\u6bcf\u5355\u6210\u672c\uff08Cost per Order\uff09\uff1a<\/strong> \u5e7f\u544a\u6210\u672c\u4f18\u5316\u59cb\u7ec8\u4e0e\u6bcf\u4e00\u5206\u94b1\u7684\u6548\u679c\u5206\u6790\u5e76\u884c\u3002DPS.MEDIA\u66fe\u4e3a\u4e00\u5bb6\u672c\u571f\u5316\u5986\u54c1\u54c1\u724c\u5b9e\u65bd\u6d3b\u52a8\uff0c\u51ed\u501f\u5b9e\u65f6\u8ffd\u8e2a\u4e0e\u591a\u89e6\u70b9\u5206\u6790\uff0c\u4ec5\u4e24\u5468\u4f18\u5316\u540e\u6210\u672c\u964d\u4f4e231%\u3002.<\/li>\n<li><strong>\u4ece\u89c2\u770b\u5230\u8d2d\u4e70\u7684\u65f6\u95f4\uff08Time to Purchase\uff09\uff1a<\/strong> \u201c\u968f\u8d8b\u52bf\u8d70\u7ea2\u2019\u7684\u4ea7\u54c1\u901a\u5e38\u5c06\u6b64\u5468\u671f\u7f29\u77ed\u81f3 8 \u5206\u949f\u4ee5\u4e0b\uff0c\u800c\u666e\u901a\u6d88\u8d39\u54c1\u53ef\u80fd\u957f\u8fbe 12 \u5206\u949f\u4ee5\u4e0a\u3002.<\/li>\n<\/ul><h3 style=\"margin-bottom:12px;\">\u6839\u636e\u6570\u636e\u548c\u5e02\u573a\u53cd\u9988\u8c03\u6574\u7b56\u7565<\/h3><div class=\"wp-block-table\">\n<table class=\"wp-list-table widefat fixed striped table-view-list\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u5e38\u89c1\u8c03\u6574<\/th>\n<th>\u5b9e\u9645\u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u89c6\u9891\u811a\u672c<\/strong><\/td>\n<td>\u7f16\u8f91\u3001\u7f29\u77ed\u3001\u589e\u52a0\u620f\u5267\u6027<\/td>\n<td>\u6848\u4f8b\u7814\u7a76\uff1aMayBee\u575a\u679c\u5976\u5c06\u89c6\u9891\u4ece90\u79d2\u7f29\u77ed\u523045\u79d2\uff0c\u5b8c\u64ad\u7387\u63d0\u5347521%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u76f4\u64ad\u65f6\u95f4<\/strong><\/td>\n<td>\u6839\u636e\u8f6c\u5316\u9ad8\u5cf0\u65f6\u6bb5\u8c03\u6574<\/td>\n<td>DPS.MEDIA\u8c03\u6574\u65f6\u95f4\u6bb5\u4e3a21:00-22:30\uff0c\u9500\u552e\u989d\u7ffb\u500d<\/td>\n<\/tr>\n<tr>\n<td><strong>\u884c\u52a8\u53f7\u53ec<\/strong><\/td>\n<td>\u5bc6\u96c6\u4f46\u81ea\u7136\u5730\u63d2\u5165CTA<\/td>\n<td>\u5e94\u7528\u4e8e\u5bb6\u7528\u7535\u5668\uff0c\u6700\u8fd1\u4e00\u4e2a\u6708\u4e0b\u5355\u70b9\u51fb\u7387\u63d0\u5347181%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3 style=\"margin-bottom:12px;\">\u5173\u4e8e\u4e92\u52a8\u548c\u91cf\u5316\u6307\u6807\u7684\u65b0\u89c6\u89d2<\/h3><ul style=\"line-height:1.8;\">\n<li>\u4f7f\u7528\u5206\u6790\u62a5\u544a (TikTok Analytics) \u4e2d\u7684\u6570\u636e\u6765\u786e\u5b9a\u6d41\u884c\u7684\u589e\u957f\u70b9\u2014\u2014\u4f8b\u5982\uff0c\u8be2\u95ee\u5c3a\u5bf8\/\u4ef7\u683c\u7684\u6d88\u606f\u6bd4\u4f8b\u662f\u2018\u56e2\u8d2d\u2019 (group buy) \u8d8b\u52bf\u7684\u65e9\u671f\u4fe1\u53f7\uff0c\u6709\u52a9\u4e8e\u8c03\u6574\u76f8\u5e94\u7684\u4fc3\u9500\u653f\u7b56\u3002.<\/li>\n<li>\u7ed3\u5408\u8bc4\u8bba\u533a\u60c5\u611f\u5206\u6790\u9884\u6d4b\u590d\u8d2d\u8d8b\u52bf\uff1b\u963f\u5fb7\u83b1\u5fb7\u5927\u5b66Karen Nelson-Field\u535a\u58eb\u7684\u7814\u7a76\u8868\u660e\uff0c, <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u4ea7\u54c1\u5728\u9996\u5468\u88ab\u79ef\u6781\u63d0\u53ca\uff0c\u6709\u673a\u4f1a\u5728\u63a5\u4e0b\u6765\u7684\u4e09\u4e2a\u6708\u5185\u7559\u5b58\u5ba2\u6237\u9ad8\u8fbe471%<\/a>.<\/li>\n<\/ul><h2 id=\"outro\">\u6765\u81eaDPS.MEDIA\u7684\u5206\u4eab<\/h2><p>\u5728TikTok Shop\u4e0a\u9009\u62e9\u5408\u9002\u7684\u4ea7\u54c1\u8fdb\u884c\u7ecf\u8425\uff0c\u4e0d\u4ec5\u4ec5\u9760\u8fd0\u6c14\uff0c\u66f4\u9700\u8981\u57fa\u4e8e7\u9879\u5173\u952e\u6807\u51c6\u8fdb\u884c\u6df1\u5165\u5206\u6790\u3002\u53ea\u8981\u4f60\u5e94\u7528\u6b63\u786e\u7684\u9009\u54c1\u7b56\u7565\uff0c\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237\u548c\u63d0\u5347\u9500\u91cf\u7684\u673a\u4f1a\u5c06\u6bd4\u4ee5\u5f80\u66f4\u52a0\u6e05\u6670\u3002.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u6bcf\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u53ea\u8981\u83b7\u5f97\u6b63\u786e\u7684\u54a8\u8be2\u548c\u7cfb\u7edf\u7684\u6218\u7565\u90e8\u7f72\uff0c\u90fd\u80fd\u9ad8\u6548\u5229\u7528TikTok Shop\u5e73\u53f0\u3002\u8bf7\u5c06\u6b64\u89c6\u4e3a\u8d77\u70b9\uff0c\u7ee7\u7eed\u63a2\u7d22\u4e2a\u4eba\u54c1\u724c\u5efa\u8bbe\u3001\u5e7f\u544a\u4f18\u5316\u548c\u591a\u6e20\u9053\u9500\u552e\u751f\u6001\u7684\u6253\u9020\u3002.<\/p><p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u60a8\u5206\u4eab\u5173\u4e8eTikTok Shop\u9009\u54c1\u548c\u7ecf\u8425\u7684\u5b9e\u9645\u7ecf\u9a8c\u3001\u95ee\u9898\u6216\u89c1\u89e3\u3002\u6b22\u8fce\u5728\u4e0b\u65b9\u8bc4\u8bba\u6216\u53c2\u4e0e\u8ba8\u8bba\uff0c\u5171\u540c\u6253\u9020\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u6570\u5b57\u5316SME\u793e\u533a\u3002. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%b0%b7%e6%ad%8c%e5%b9%bf%e5%91%8a%e6%a8%aa%e5%b9%85%e8%ae%be%e8%ae%a1%e6%8c%87%e5%8d%97-%e7%ac%a6%e5%90%88gdn%e6%a0%87%e5%87%86\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8c37\u6b4c\u5e7f\u544a\u6a2a\u5e45\u8bbe\u8ba1\u6307\u5357\uff0c\u7b26\u5408GDN\u6807\u51c6<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%b8%ba%e4%ba%a7%e5%93%81%e5%88%b6%e5%ae%9a%e8%90%a5%e9%94%80%e8%ae%a1%e5%88%92%ef%bc%8c%e5%8c%85%e5%90%ab10%e4%b8%aa%e8%af%a6%e7%bb%86%e6%ad%a5%e9%aa%a4\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4ea7\u54c1\u8425\u9500\u8ba1\u5212\u5236\u5b9a\uff1a10\u4e2a\u8be6\u7ec6\u6b65\u9aa4<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e5%9c%b0%e5%9c%a8-facebook-%e4%b8%8a%e8%8e%b7%e5%be%97%e8%93%9d%e8%89%b2%e8%ae%a4%e8%af%81%e6%a0%87%e5%bf%97\/\" class=\"lwrp-list-link\"><span 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