{"id":23860,"date":"2025-06-04T12:20:40","date_gmt":"2025-06-04T05:20:40","guid":{"rendered":"https:\/\/dps.media\/chien-luoc-phat-trien-noi-dung-cho-fanpage-kinh-doanh-nho\/"},"modified":"2025-06-04T12:20:47","modified_gmt":"2025-06-04T05:20:47","slug":"%e5%b0%8f%e5%95%86%e4%b8%9a%e7%b2%89%e4%b8%9d%e9%a1%b5%e9%9d%a2%e7%9a%84%e5%86%85%e5%ae%b9%e5%8f%91%e5%b1%95%e6%88%98%e7%95%a5","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%b0%8f%e5%95%86%e4%b8%9a%e7%b2%89%e4%b8%9d%e9%a1%b5%e9%9d%a2%e7%9a%84%e5%86%85%e5%ae%b9%e5%8f%91%e5%b1%95%e6%88%98%e7%95%a5\/","title":{"rendered":"\u5c0f\u578b\u5546\u4e1a\u7c89\u4e1d\u9875\u5185\u5bb9\u53d1\u5c55\u7b56\u7565"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u4e3a\u4e86\u5728\u6570\u5b57\u73af\u5883\u4e2d\u6301\u7eed\u589e\u957f\u5e76\u5438\u5f15\u5ba2\u6237\uff0c, <strong>fanpage kh\u00f4ng c\u00f2n l\u00e0 n\u01a1i ch\u1ec9 \u0111\u1ec3 \u0111\u0103ng b\u00e0i b\u00e1n h\u00e0ng m\u00e0 l\u00e0 \u201cb\u1ed9 m\u1eb7t\u201d then ch\u1ed1t c\u1ee7a doanh nghi\u1ec7p nh\u1ecf \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng online<\/strong>. \u3002\u6839\u636eFacebook 2023\u5e74\u8c03\u67e5\uff0c\u9ad8\u8fbe <em>73%\u8d8a\u5357\u7528\u6237\u5728\u51b3\u5b9a\u8d2d\u4e70\u524d\uff0c\u4f18\u5148\u901a\u8fc7\u7c89\u4e1d\u4e13\u9875\u4e86\u89e3\u4ea7\u54c1\/\u670d\u52a1\u3002<\/em>. \u3002\u8fd9\u4e00\u70b9\u786e\u8ba4\u4e86\uff1a <strong>\u7c89\u4e1d\u4e13\u9875\u5185\u5bb9\u6b63\u662f\u5efa\u7acb\u4fe1\u4efb\u548c\u63a8\u52a8\u9500\u552e\u8f6c\u5316\u7684\u7b2c\u4e00\u4e2a\u63a5\u89e6\u70b9\u3002.<\/strong><\/p><p>\u7136\u800c\uff0c\u5927\u591a\u6570\u8d8a\u5357\u7684\u5c0f\u578b\u4f01\u4e1a\u7c89\u4e1d\u4e13\u9875\u4ec5\u4ec5\u8fdb\u884c\u5355\u5411\u5185\u5bb9\u8f93\u51fa\uff0c\u7f3a\u4e4f\u957f\u671f\u89c4\u5212\uff0c\u5bfc\u81f4\u4e92\u52a8\u7387\u4f4e\u4e14\u96be\u4ee5\u6301\u7eed\u5438\u5f15\u529b\u3002. <strong>\u7cfb\u7edf\u5316\u5185\u5bb9\u6218\u7565\u7684\u5efa\u8bbe\u6709\u52a9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u6700\u5927\u9650\u5ea6\u6316\u6398\u6f5c\u5728\u5ba2\u6237\u8d44\u6e90\uff0c\u63d0\u5347\u54c1\u724c\u7c98\u6027\uff0c\u5e76\u521b\u9020\u660e\u663e\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/strong>. <\/p><p>\u6839\u636eDPS.MEDIA\u4e3a300\u591a\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u54a8\u8be2\u7684\u5b9e\u9645\u7ecf\u9a8c\uff0c\u6211\u4eec\u53d1\u73b0 <em>\u62e5\u6709\u6e05\u6670\u5185\u5bb9\u6218\u7565\u7684\u7c89\u4e1d\u4e13\u9875\uff0c\u5176\u5fe0\u5b9e\u5ba2\u6237\u6570\u91cf\u901a\u5e38\u662f\u65e0\u65b9\u5411\u8fd0\u8425\u9875\u9762\u76842-3\u500d\u3002<\/em>. <strong>\u5185\u5bb9\u6218\u7565\u4e0d\u4ec5\u6709\u52a9\u4e8e\u4f18\u5316\u5e7f\u544a\u6210\u672c\uff0c\u8fd8\u80fd\u52a9\u529b\u4e0e\u76ee\u6807\u5ba2\u6237\u5efa\u7acb\u5e7f\u6cdb\u4fe1\u4efb\u3002<\/strong>. <\/p><p>N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a digital marketing, \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac \u0111\u1eb7t n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n n\u1ed9i dung b\u00e0i b\u1ea3n cho fanpage \u2013 <em>\u8fd9\u662f\u5728\u65e5\u76ca\u6fc0\u70c8\u7ade\u4e89\u4e2d\u5b9e\u73b0\u7a81\u7834\u7684\u5fc5\u8981\u6b65\u9aa4\u3002<\/em>.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/24x683.jpg\" alt=\"\u786e\u5b9a\u7a81\u7834\u6027\u5185\u5bb9\u7684\u76ee\u6807\u5ba2\u6237\u753b\u50cf\" title=\"\"><\/p><h2 id=\"xac-dinh-chan-dung-khach-hang-muc-tieu-cho-noi-dung-dot-pha\">\u786e\u5b9a\u7a81\u7834\u6027\u5185\u5bb9\u7684\u76ee\u6807\u5ba2\u6237\u753b\u50cf<\/h2><h3>\u76ee\u6807\u5ba2\u6237\u753b\u50cf\uff1a\u6570\u636e\u540c\u6b65\uff0c\u7cbe\u51c6\u6d1e\u5bdf<\/h3><p>\u636eDPS.MEDIA\u79f0\uff0c, <strong>\u660e\u786e\u76ee\u6807\u5ba2\u6237\u753b\u50cf<\/strong> l\u00e0 \u201ckim ch\u1ec9 nam\u201d cho m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, \u0111\u1eb7c bi\u1ec7t v\u1edbi fanpage kinh doanh nh\u1ecf. D\u1ef1a v\u00e0o nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review, 63% doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng nh\u1edd c\u00e1 nh\u00e2n h\u00f3a t\u1eebng th\u00f4ng \u0111i\u1ec7p v\u1edbi t\u1eebng t\u1eadp kh\u00e1ch h\u00e0ng.Ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt hi\u1ec7n \u0111\u1ea1i nh\u01b0 Social Listening \u0111\u1ec3 b\u00f3c t\u00e1ch h\u00e0nh vi, c\u1ea3m x\u00fac th\u1ef1c t\u1ebf t\u1eeb b\u00ecnh lu\u1eadn v\u00e0 tin nh\u1eafn tr\u00ean \u0111a n\u1ec1n t\u1ea3ng.Thay v\u00ec \u0111o\u00e1n m\u00f2 nhu c\u1ea7u, SMEs n\u00ean li\u00ean t\u1ee5c th\u1ef1c nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng s\u1ed1 li\u1ec7u:<\/p><ul>\n<li><b>Google Analytics\uff0cFacebook Insights<\/b> \u2013 X\u00e1c \u0111\u1ecbnh \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111i\u1ec3m \u0111au v\u00e0 \u0111\u1ed9ng c\u01a1 mua h\u00e0ng.<\/li>\n<li><b>\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff08Customer Journey Map\uff09<\/b> \u2013 M\u00f4 t\u1ea3 tr\u1ef1c quan t\u1eebng \u0111i\u1ec3m ch\u1ea1m, gi\u00fap n\u1ed9i dung \u201cg\u00e3i \u0111\u00fang ch\u1ed7 ng\u1ee9a\u201d.<\/li>\n<li><b>\u9690\u6027\u60c5\u611f\u8c03\u67e5<\/b> \u2013 \u0110\u1eb7t c\u00e2u h\u1ecfi t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf, kh\u01a1i g\u1ee3i g\u00f3c nh\u00ecn kh\u00e1ch H\u00e0ng v\u00e0 thu th\u1eadp insight s\u00e2u h\u01a1n thay v\u00ec ch\u1ec9 h\u1ecfi nh\u1eefng c\u00e2u chung chung.<\/li>\n<p><\/p>\n<li><b>\u591a\u5e73\u53f0\u6570\u636e\u6574\u5408<\/b> \u2013 \u0110\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u t\u1eeb website,fanpage,TikTok,email marketing,\u2026 \u0111\u1ec3 t\u1ea1o n\u00ean c\u00e1i nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng.<\/li>\n<p>\n<\/p><\/ul><p><strong>\u603b\u7ed3\uff1a<\/strong>  <\/p><p>Vi\u1ec7c \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 gi\u00fap SMEs ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n t\u1ea1o ra n\u1ed9i dung th\u1ef1c s\u1ef1 ch\u1ea1m \u0111\u1ebfn nhu c\u1ea7u, c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch. C\u00e0ng hi\u1ec3u kh\u00e1ch h\u00e0ng bao nhi\u00eau, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00e0ng d\u1ec5 ch\u1ea1m \u0111\u00fang \u201cn\u1ed7i \u0111au\u201d v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng b\u1ea5y nhi\u00eau. \u0110\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 kh\u00e1m ph\u00e1 insight l\u00e0 \u201cch\u00eca kh\u00f3a\u201d \u0111\u1ec3 b\u1ee9t ph\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ed1 ng\u00e0y nay.  <\/p><p><em>\u8ba9\u6bcf\u4e00\u7bc7\u5e16\u5b50\u90fd\u6e90\u81ea\u5bf9\u76ee\u6807\u5ba2\u6237\u7684\u771f\u6b63\u7406\u89e3\uff01<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg83fd.jpg\" alt=\"\u521b\u4f5c\u7b26\u5408\u5ba2\u6237\u5728\u7ebf\u884c\u4e3a\u7684\u53d1\u5e03\u65e5\u5386\" title=\"\"><\/p><h2 id=\"sang-tao-lich-dang-tai-phu-hop-voi-hanh-vi-online-cua-khach-hang\">\u521b\u4f5c\u7b26\u5408\u5ba2\u6237\u5728\u7ebf\u884c\u4e3a\u7684\u53d1\u5e03\u65e5\u5386<\/h2><h3>\u5206\u6790\u9ec4\u91d1\u65f6\u6bb5\u4ee5\u89e6\u8fbe\u5ba2\u6237<\/h3><p>\u57fa\u4e8e <strong>Datareportal 2023 \u62a5\u544a<\/strong> \u4ee5\u53ca\u6765\u81ea Facebook Insights \u7684\u6570\u5b57\u884c\u4e3a\u5206\u6790\uff0cDPS.MEDIA \u53d1\u73b0 <strong>\u8d8a\u5357\u5ba2\u6237\u901a\u5e38\u572811\u70b9-13\u70b9\u548c19\u70b9-22\u70b9\u8fd9\u4e24\u4e2a\u65f6\u6bb5\u4e0a\u7f51\u6700\u591a\u3002<\/strong>. Tuy nhi\u00ean, thay v\u00ec tu\u00e2n th\u1ee7 tuy\u1ec7t \u0111\u1ed1i \u201cgi\u1edd v\u00e0ng\u201d, ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t <strong>\u6839\u636e\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u4f53\u7684\u5177\u4f53\u884c\u4e3a\u4f18\u5316\u53d1\u5e03\u65f6\u95f4\u8868<\/strong> \u4ee5\u907f\u514d\u6fc0\u70c8\u7684\u66dd\u5149\u7ade\u4e89\u3002.\n<\/p><table class=\"wp-block-table alignwide is-style-stripes\" style=\"width:100%;text-align:center;\">\n<thead>\n<tr>\n<th>\u65f6\u95f4<\/th>\n<th>\u5185\u5bb9\u7c7b\u578b<\/th>\n<th>\u89e6\u8fbe\u76ee\u6807<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>7\u70b9-9\u70b9<\/td>\n<td>\u77ed\u6d88\u606f\uff0c\u6709\u7528\u5c0f\u8d34\u58eb<\/td>\n<td>\u6fc0\u53d1\u65b0\u4e00\u5929\u7684\u5f00\u59cb<\/td>\n<\/tr>\n<tr>\n<td>11\u70b9-13\u70b9<\/td>\n<td>\u4fc3\u9500\uff0c\u76f4\u64ad<\/td>\n<p> \u4ee5\u4e0b\u662f\u57fa\u4e8e\u6570\u636e\u548c\u5ba2\u6237\u9ec4\u91d1\u65f6\u6bb5\u5bf9\u6bd4\u8868\u7684\u8fdb\u4e00\u6b65\u5206\u6790\uff1a<\/p>\n<p><\/p>\n<\/tr><tr>\n<td>11\u70b9-13\u70b9<\/td>\n<p><\/p>\n<td>\u4fc3\u9500\uff0c\u76f4\u64ad<\/td>\n<p><\/p>\n<td>\u63d0\u5347\u4e92\u52a8\uff0c\u63a8\u52a8\u5348\u4f11\u65f6\u6bb5\u7684\u8d2d\u7269\u884c\u4e3a<\/td>\n<p>\n<\/p><\/tr>\n<p><\/p>\n<tr>\n<td>15\u70b9-17\u70b9<\/td>\n<p><\/p>\n<td>\u6df1\u5ea6\u77e5\u8bc6\uff0c\u5206\u6790\u6587\u7ae0<\/td>\n<p><\/p>\n<td>\u89e6\u8fbe\u529e\u516c\u5ba4\u4e0a\u73ed\u65cf\uff0c\u5bfb\u627e\u6709\u4ef7\u503c\u4fe1\u606f\u7684\u5ba2\u6237\u7fa4\u4f53<\/td>\n<p>\n<\/p><\/tr>\n<p><\/p>\n<tr>\n<td>19\u70b9-22\u70b9<\/td>\n<p><\/p>\n<td>\u5a31\u4e50\u89c6\u9891\u3001\u5c0f\u6e38\u620f\u3001\u6d3b\u52a8\u56de\u987e<\/td>\n<p><\/p>\n<td>\u5728\u665a\u4e0a\u7684\u7a7a\u95f2\u65f6\u95f4\u8fdb\u884c\u54c1\u724c\u8054\u7ed3\u4e0e\u5f62\u8c61\u5efa\u8bbe<\/td>\n<p>\n<\/p><\/tr>\n<p>\n<\/p><\/tbody>\n<p>\n<\/p><\/table><p>\n<strong>\u5206\u6790\uff1a<\/strong><\/p><ul>\n<li><strong>11\u70b9-13\u70b9\uff1a<\/strong> \u8fd9\u662f\u5348\u4f11\u65f6\u95f4\uff0c\u7528\u6237\u5728\u7ebf\u4eba\u6570\u591a\uff0c\u5bb9\u6613\u5438\u5f15\u5bf9\u4fc3\u9500\u3001\u5c0f\u6e38\u620f\u3001\u89e3\u7b54\u76f4\u64ad\u7b49\u6d3b\u52a8\u7684\u5173\u6ce8\u3002\u7136\u800c\uff0c\u7ade\u4e89\u975e\u5e38\u6fc0\u70c8\u3002.<\/li>\n<p><\/p>\n<li><strong>19\u70b9-22\u70b9\uff1a<\/strong> \u7ed3\u675f\u5de5\u4f5c\/\u5b66\u4e60\u540e\uff0c\u7528\u6237\u4e3b\u8981\u6d88\u8d39\u5a31\u4e50\u3001\u6709\u76ca\u6216\u6d89\u53ca\u70ed\u95e8\u4e8b\u4ef6\u4fe1\u606f\u7684\u5185\u5bb9\u3002.<\/li>\n<p><\/p>\n<li><strong>7\u70b9-9\u70b9<\/strong> \u548c <strong>15\u70b9-17\u70b9\uff1a<\/strong> Tuy l\u01b0\u1ee3ng truy c\u1eadp th\u1ea5p h\u01a1n, nh\u01b0ng l\u1ea1i l\u00e0 kho\u1ea3ng th\u1eddi gian \u201cv\u00e0ng ti\u1ec1m n\u0103ng\u201d \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c n\u1ed9i dung chuy\u00ean bi\u1ec7t, tr\u00e1nh d\u1ed3n l\u1ef1c c\u00f9ng \u0111\u1ed1i th\u1ee7 v\u00e0o 2 khung c\u1ef1c \u201cn\u00f3ng\u201d.<\/li>\n<p>\n<\/p><\/ul><p><strong>\u5efa\u8bae\uff1a<\/strong>  <\/p><p>H\u00e3y linh ho\u1ea1t l\u1ecbch \u0111\u0103ng theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1eadp trung s\u00e1ng t\u1ea1o c\u00e1c d\u1ea1ng n\u1ed9i dung kh\u00e1c nhau cho t\u1eebng khung gi\u1edd, thay v\u00ec ch\u1ec9 \u201cchen ch\u00e2n\u201d v\u00e0o gi\u1edd v\u00e0ng.\u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1eadt v\u00e0 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng di\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_67-67.jpg\" alt=\"\u4f18\u5316\u591a\u6837\u5316\u5185\u5bb9\uff0c\u4ece\u56fe\u7247\u5230\u77ed\u89c6\u9891\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-noi-dung-da-dang-tu-hinh-anh-den-video-ngan\">\u4f18\u5316\u591a\u6837\u5316\u5185\u5bb9\uff0c\u4ece\u56fe\u7247\u5230\u77ed\u89c6\u9891<\/h2><h3>Ph\u1ed1i h\u1ee3p h\u00ecnh \u1ea3nh \u201cstorytelling\u201d v\u00e0 video ng\u1eafn cu\u1ed1n h\u00fat<\/h3><p>\n<strong>DPS.MEDIA\u76f8\u4fe1\uff0c\u591a\u5a92\u4f53\u5185\u5bb9\u4e0d\u4ec5\u80fd\u7559\u4e0b\u89c6\u89c9\u5370\u8bb0\uff0c\u8fd8\u80fd\u63d0\u5347\u4fe1\u606f\u4f20\u9012\u80fd\u529b\u3002.<\/strong> \u6839\u636eHubSpot\u7684\u4e00\u9879\u7814\u7a76\uff0c\u7ed3\u5408\u56fe\u7247\u548c\u77ed\u89c6\u9891\u7684\u7c89\u4e1d\u4e13\u9875\u5e73\u5747\u89e6\u8fbe\u7387\u6bd4\u4ec5\u6709\u6587\u672c\u7684\u5e16\u5b50\u9ad8\u51fa431%\u3002\u4e3a\u4e86\u4f18\u5316\u6548\u679c\uff0c\u7c89\u4e1d\u4e13\u9875\u5e94\u5584\u7528\u521b\u610f\u56fe\u7247\uff0c\u7ed3\u5408\u89c6\u89c9\u53d9\u4e8b\uff08visual storytelling\uff09\u548c15-60\u79d2\u7684\u77ed\u89c6\u9891\uff0c\u5c06\u4ea7\u54c1\u878d\u5165\u65e5\u5e38\u3001\u5e55\u540e\u6216\u4e13\u4e1a\u5206\u4eab\u98ce\u683c\u3002.\n<\/p><h3>\u0110a d\u1ea1ng h\u00f3a n\u1ed9i dung \u2013 B\u00ed quy\u1ebft gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/h3><p>\n<strong>\u4ec5\u4f9d\u8d56\u5355\u4e00\u5185\u5bb9\u5f62\u5f0f\u5bb9\u6613\u5bfc\u81f4\u4e92\u52a8\u4e0b\u964d\u3002.<\/strong> DPS.MEDIA khuy\u00ean c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u00ean lu\u00e2n phi\u00ean c\u00e1c ch\u1ee7 \u0111\u1ec1, k\u1ebft h\u1ee3p n\u1ed9i dung gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed, v\u00e0 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng. \u00c1p d\u1ee5ng c\u00e1c trends m\u1edbi t\u1eeb TikTok ho\u1eb7c reels gi\u00fap fanpage b\u1eaft k\u1ecbp th\u1ecb hi\u1ebfu \u2013 nh\u01b0 tr\u01b0\u1eddng C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n ho\u00e0n ch\u1ec9nh \u0111o\u1ea1n n\u1ed9i dung dang d\u1edf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ea7n ti\u1ebfp n\u1ed1i, m\u1edf r\u1ed9ng t\u1eeb \u00fd \u0111ang n\u00f3i v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c trends m\u1edbi nh\u01b0 TikTok ho\u1eb7c Reels:<\/p><hr><p>\u2026nh\u01b0 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng \u00e2m nh\u1ea1c \u0111ang th\u1ecbnh h\u00e0nh, th\u1eed th\u00e1ch (challenge), ho\u1eb7c d\u1ea1ng video \u201ch\u1eadu tr\u01b0\u1eddng 1 ng\u00e0y t\u1ea1i doanh nghi\u1ec7p\u201d. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i lu\u00e2n phi\u00ean: \u0111\u1ea7u tu\u1ea7n \u0111\u0103ng n\u1ed9i dung chia s\u1ebb ki\u1ebfn th\u1ee9c, gi\u1eefa tu\u1ea7n l\u00e0 video ng\u1eafn k\u1ec3 chuy\u1ec7n h\u1eadu tr\u01b0\u1eddng, cu\u1ed1i tu\u1ea7n tri\u1ec3n khai mini game, livestream ho\u1eb7c n\u1ed9i dung \u01b0u \u0111\u00e3i. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap fanpage h\u1ea5p d\u1eabn h\u01a1n m\u00e0 c\u00f2n t\u1ea1o nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m t\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p><p><strong>DPS.MEDIA\u53d1\u73b0\uff1a<\/strong> \u591a\u5e73\u53f0\u5185\u5bb9\u534f\u4f5c\u8fd8\u80fd\u63d0\u5347\u54c1\u724c\u75c5\u6bd2\u4f20\u64ad\u80fd\u529b\uff0c\u5e76\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u957f\u671f\u5efa\u8bbe\u793e\u533a\u3002.<\/p><hr><p>\u5982\u679c\u4f60\u9700\u8981\u5173\u4e8e\u5185\u5bb9\u65e5\u5386\u5236\u5b9a\u6216\u591a\u6837\u4e3b\u9898\u5efa\u8bae\u7684\u8be6\u7ec6\u6307\u5bfc\uff0c\u6211\u968f\u65f6\u4e50\u610f\u534f\u52a9\uff01<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/work-1.jpg\" alt=\"\u901a\u8fc7\u70ed\u95e8\u8d8b\u52bf\u548c\u771f\u5b9e\u6848\u4f8b\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\" title=\"\"><\/p><h2 id=\"ke-chuyen-thuong-hieu-qua-cac-trending-case-study-thuc-te\">\u901a\u8fc7\u70ed\u95e8\u8d8b\u52bf\u548c\u771f\u5b9e\u6848\u4f8b\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b<\/h2><h3>\u5229\u7528\u75c5\u6bd2\u5f0f\u8d8b\u52bf\u590d\u5236\u54c1\u724c\u6545\u4e8b<\/h3><p>Trong b\u1ed1i c\u1ea3nh m\u1ea1ng x\u00e3 h\u1ed9i v\u1eadn h\u00e0nh theo \u201cv\u00f2ng xo\u00e1y\u201d xu h\u01b0\u1edbng, DPS.MEDIA nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c <strong>\u5c06\u54c1\u724c\u6545\u4e8b\u4e0e\u70ed\u95e8\u5185\u5bb9\u7ed3\u5408<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap fanpage t\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review, nh\u1eefng chi\u1ebfn d\u1ecbch \u201cstorytelling\u201d b\u00e1m s\u00e1t xu h\u01b0\u1edbng c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng ch\u1ec9 s\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u0111\u1ebfn 67%. V\u00ed d\u1ee5 th\u1ef1c t\u1ebf g\u1ea7n \u0111\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh m\u00ec ABC t\u1ea1i TP.HCM \u0111\u00e3 nhanh ch\u00f3ng s\u00e1ng t\u1ea1o series video \u201cbi\u1ec7t \u0111\u1ed9i b\u00e1nh m\u00ec \u0111i ch\u1ee3 h\u1ed9\u201d theo tr\u00e0o l\u01b0u Lo-Fi chill, qua \u0111\u00f3 t\u0103ng tr\u01b0\u1edfng l\u01b0\u1ee3t follow fanpage t\u1edbi 350% ch\u1ec9 trong 3 tu\u1ea7n.\n<\/p><h3>\u4ece\u6848\u4f8b\u5b66\u4e60\uff1a\u5c0f\u800c\u7cbe\uff0c\u7834\u89e3Big Idea<\/h3><ul>\n<li><strong>\u5b9e\u9645\u80cc\u666f\uff1a<\/strong> M\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa n\u1ed9i \u0111\u1ecba nh\u1ecf d\u1ef1a v\u00e0o Ch\u1ee7 \u0111\u1ec1 \u201cKh\u00f4ng g\u00ec l\u00e0 kh\u00f4ng th\u1ec3 c\u1ee7a Gen Z\u201d.<\/li>\n<li>\u7ed3\u5408 <em>\u8868\u60c5\u5305<\/em> trending c\u00f9ng g\u00f3c k\u1ec3 h\u00e0i h\u01b0\u1edbc v\u1ec1 quy tr\u00ecnh l\u00e0m tr\u00e0 s C\u00f3 v\u1ebb \u0111o\u1ea1n c\u1ee7a b\u1ea1n \u0111ang b\u1ecb c\u1eaft \u1edf cu\u1ed1i (\u201cv\u1ec1 quy tr\u00ecnh l\u00e0m tr\u00e0 s\u2026\u201d), nh\u01b0ng m\u00ecnh c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n n\u1ed9i dung n\u00e0y gi\u00fap b\u1ea1n nh\u00e9. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n m\u1edf r\u1ed9ng ho\u00e0n ch\u1ec9nh, gi\u1eef nguy\u00ean tinh th\u1ea7n v\u00e0 phong c\u00e1ch nh\u01b0 \u0111o\u1ea1n \u0111\u1ea7u:<br>\n<hr>\n<h3>\u4ece\u6848\u4f8b\u5b66\u4e60\uff1a\u5c0f\u800c\u7cbe\uff0c\u7834\u89e3Big Idea<\/h3>\n<ul>\n<li><strong>\u5b9e\u9645\u80cc\u666f\uff1a<\/strong> M\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa n\u1ed9i \u0111\u1ecba nh\u1ecf d\u1ef1a v\u00e0o ch\u1ee7 \u0111\u1ec1 \u201cKh\u00f4ng g\u00ec l\u00e0 kh\u00f4ng th\u1ec3 c\u1ee7a Gen Z\u201d.<\/li>\n<p><\/p>\n<li>\u7ed3\u5408 <em>\u8868\u60c5\u5305<\/em> trending c\u00f9ng g\u00f3c k\u1ec3 h\u00e0i h\u01b0\u1edbc v\u1ec1 quy tr\u00ecnh l\u00e0m tr\u00e0 s\u1eefa \u201cnh\u00e0 l\u00e0m\u201d,c\u00e1c n\u1ed9i dung ng\u1eafn (reels,TikTok) lan t\u1ecfa c\u1ef1c nhanh,thu h\u00fat l\u01b0\u1ee3ng l\u1edbn b\u00ecnh lu\u1eadn t\u1ef1 nhi\u00ean t\u1eeb c\u1ed9ng \u0111\u1ed3ng tr\u1ebb.  <\/li>\n<p><\/p>\n<li>V\u00ed d\u1ee5: khi trend \u201cGen Z kh\u00f4ng ng\u1ea1i th\u1eed th\u00e1ch\u201d n\u1ed5i l\u00ean, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tung video \u201cpha ch\u1ebf b\u1ea5t ch\u1ea5p\u201d \u2013 nh\u00e2n vi\u00ean t\u1ef1 s\u00e1ng t\u1ea1o topping l\u1ea1, ph\u1ea3n \u1ee9ng si\u00eau ch\u00e2n th\u1ef1c, k\u1ebft h\u1ee3p caption \u201cKh\u00f4ng th\u1eed sao bi\u1ebft l\u1ea1?\u201d.  <\/li>\n<p><\/p>\n<li>Hi\u1ec7u qu\u1ea3: Kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n t\u1ea7n su\u1ea5t nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 chu\u1ed7i tr\u00e0 s\u1eefa c\u00f2n \u201cch\u1ed1t \u0111\u01a1n\u201d h\u01a1n 30% \u0111\u01a1n h\u00e0ng \u0111\u1ebfn t\u1eeb ng\u01b0\u1eddi m\u1edbi, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u1ec1 xu\u1ea5t chia s\u1ebb c\u1ee7a b\u1ea1n b\u00e8 tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/li>\n<p>\n<\/p><\/ul>\n<p><strong>\u603b\u4e4b\uff0c,<\/strong> \u57fa\u4e8e\u75c5\u6bd2\u5f0f\u8d8b\u52bf\u590d\u5236\u54c1\u724c\u6545\u4e8b\uff0c\u5e76\u4e0d\u662f\u673a\u68b0\u5730\u8ddf\u98ce\u3002\u5176\u6838\u5fc3\u529b\u91cf\u5728\u4e8e <em>\u5c06\u8d8b\u52bf\u53d8\u6210\u81ea\u8eab\u7279\u8272<\/em>, ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p v\u00e0 duy tr\u00ec tr\u1ea3i nghi\u1ec7m g\u1eafn k\u1ebft cho c\u1ed9ng \u0111\u1ed3ng. C\u00e2u chuy\u1ec7n \u201cv\u1eeba \u0111\u1ee7\u201d, h\u00e0i h\u01b0\u1edbc v\u00e0 h\u1ee3p vibe kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u201cc\u1eafm c\u1edd\u201d trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang tr\u1ebb.<\/p>\n<p>B\u1ea1n c\u1ea7n m\u1edf r\u1ed9ng th\u00eam v\u1ec1 c\u00e1ch \u201cbi\u1ebfn h\u00f3a trend\u201d cho t\u1eebng ng\u00e0nh? ho\u1eb7c mu\u1ed1n l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 ng\u00e0nh kh\u00e1c? M\u00ecnh support li\u1ec1n nh\u00e9!<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/gy-1-2.jpg\" alt=\"\u5229\u7528\u4e92\u52a8\u5de5\u5177\u63d0\u5347\u8fde\u63a5\u5e76\u8c03\u7814\u6d1e\u5bdf\" title=\"\"><\/p>\n<h2 id=\"tan-dung-cong-cu-tuong-tac-de-tang-ket-noi-va-khao-sat-insight\">\u5229\u7528\u4e92\u52a8\u5de5\u5177\u63d0\u5347\u8fde\u63a5\u5e76\u8c03\u7814\u6d1e\u5bdf<\/h2>\n<p>\u201c`html<\/p>\n<h3 style=\"font-size:22px; margin-bottom:12px;\">\u4e92\u52a8\u5de5\u5177\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u9700\u5584\u7528\u7684\u7406\u7531<\/h3>\n<p><strong>\u5584\u7528\u4e92\u52a8\u5de5\u5177<\/strong> tr\u00ean Facebook \u2013 nh\u01b0 b\u00ecnh ch\u1ecdn, c\u00e2u h\u1ecfi, quiz ng\u1eafn, sticker emoji \u2013 kh\u00f4ng ch\u1ec9 l\u00e0 khuynh h\u01b0\u1edbng, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh v\u0169 kh\u00ed c\u1ea1nh tranh khi x\u00e2y d\u1ef1ng <em>\u5c0f\u578b\u5546\u4e1a\u7c89\u4e1d\u4e13\u9875<\/em>. Theo nghi\u00ean c\u1ee9u c\u1ee7a Socialbakers (2023), t\u1ef7 l\u1ec7 \u201cengagement\u201d tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng d\u00f9ng poll ho\u1eb7c quiz cao h\u01a1n 2,7 l\u1ea7n so v\u1edbi post h\u00ecnh \u1ea3nh th\u00f4ng th\u01b0\u1eddng. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi, b\u1ea1n c\u00e0ng hi\u1ec3u c\u1ee5 th\u1ec3 h\u00e0nh vi, t\u00e2m tr\u1ea1ng v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng ngay tr\u00ean ch\u00ednh n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh.<\/p>\n<ul style=\"margin-top:10px; margin-bottom:10px;\">\n<li><strong>24\u5c0f\u65f6\u6545\u4e8b\u6295\u7968\uff1a<\/strong> \u5173\u4e8e\u65b0\u4ea7\u54c1\u504f\u597d\u7684\u5feb\u901f\u8c03\u67e5\u3002.<\/li>\n<li><strong>\u8da3\u5473\u6d4b\u9a8c\uff1a<\/strong> D\u1ef1 b\u00e1o xu h\u01b0\u1edbng ti\u00eau d\u00f9ng cu\u1ed1i tu\u1ea7n (t\u0103ng k\u1ebft n\u1ed1i & k\u00edch th\u00edch mua h\u00e0ng).<\/li>\n<li><strong>\u6587\u7ae0\u7ed3\u5c3e\u53f7\u53ec\u6027\u7528\u8bed\uff1a<\/strong> \u53f7\u53ec\u8bc4\u8bba\u5206\u4eab\u4f53\u9a8c\uff0c\u4ee5\u6536\u96c6\u5ba2\u6237\u7684\u5b9e\u9645\u7ecf\u9a8c\uff0c\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u8c03\u6574\u4ea7\u54c1\/\u670d\u52a1\u3002.<\/li>\n<p><\/p>\n<li><strong>\u8d34\u7eb8\/\u8868\u60c5\uff1a<\/strong> Khuy\u1ebfn kh\u00edch kh\u00e1ch t\u01b0\u01a1ng t\u00e1c nhanh ngay trong comment ho\u1eb7c tr\u1ea3 l\u1eddi tin nh\u1eafn, t\u1ea1o kh\u00f4ng kh\u00ed th\u00e2n thi\u1ec7n & g\u1ea7n g\u0169i.<\/li>\n<p>\n<\/p><\/ul>\n<p><strong>\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u597d\u5904\uff1a<\/strong>  <\/p>\n<p>\u8fd9\u4e9b\u5de5\u5177\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\uff1a<\/p>\n<ul>\n<li><strong>\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\uff1a<\/strong> \u6536\u96c6\u5b9e\u9645\u6570\u636e\uff0c\u5b9e\u65f6\u66f4\u65b0\u8d8b\u52bf\u3002.<\/li>\n<p><\/p>\n<li><strong>\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\uff1a<\/strong> \u66f4\u591a\u4e92\u52a8\u8ba9\u5e16\u5b50\u89e6\u8fbe\u66f4\u591a\u4eba\uff08\u63d0\u5347\u81ea\u7136\u8986\u76d6\uff09\u3002.<\/li>\n<p><\/p>\n<li><strong>\u6613\u4e8e\u5b9e\u65bd\uff1a<\/strong> Facebook\u81ea\u5e26\u5de5\u5177\uff0c\u65e0\u9700\u9ad8\u6602\u6210\u672c\u6216\u590d\u6742\u6280\u80fd\u3002.<\/li>\n<p><\/p>\n<li><strong>\u6253\u9020\u5fe0\u8bda\u751f\u6001\u7cfb\u7edf\uff1a<\/strong> \u5ba2\u6237\u611f\u53d7\u5230\u88ab\u503e\u542c\uff0c\u613f\u610f\u56de\u8bbf\u5e76\u63a8\u8350\u7ed9\u670b\u53cb\u3002.<\/li>\n<p>\n<\/p><\/ul>\n<p><strong>\u603b\u7ed3\uff1a<\/strong> \u5982\u679c\u60f3\u8ba9\u7c89\u4e1d\u9875\u5f3a\u52b2\u4e14\u53ef\u6301\u7eed\u53d1\u5c55\uff0c\u5343\u4e07\u522b\u9519\u8fc7\u8fd9\u4e9b\u4e92\u52a8\u5de5\u5177\u7684\u8d8b\u52bf\uff01<\/p>\n<hr>\n<p>\u5982\u679c\u4f60\u60f3\u8865\u5145\u66f4\u591a\u5b9e\u9645\u6848\u4f8b\u6216\u6709\u8bf4\u670d\u529b\u7684CTA\u53e5\u5f0f\uff0c\u8bf7\u7ee7\u7eed\u63d0\u95ee\uff01<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/0.2020.jpg\" alt=\"\u5bf9\u6bcf\u79cd\u5185\u5bb9\u8fdb\u884cA\/B\u6d4b\u8bd5\u4ee5\u8861\u91cf\u6548\u679c\" title=\"\"><\/p>\n<h2 id=\"chay-thu-nghiem-a-b-cho-tung-loai-noi-dung-nham-do-luong-hieu-qua\">\u5bf9\u6bcf\u79cd\u5185\u5bb9\u8fdb\u884cA\/B\u6d4b\u8bd5\u4ee5\u8861\u91cf\u6548\u679c<\/h2>\n<h3>\u6267\u884c\u7ed3\u6784\u5316\u5185\u5bb9\u6d4b\u8bd5\u6d41\u7a0b<\/h3>\n<p>\u6839\u636eDPS.MEDIA\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5236\u5b9a\u5185\u5bb9\u7b56\u7565\u7684\u7ecf\u9a8c\uff0c\u5e94\u7528 <strong>A\/B\u6d4b\u8bd5<\/strong> \u6210\u4e3a\u5206\u6790\u7528\u6237\u884c\u4e3a\u548c\u4f18\u5316\u7c89\u4e1d\u9875\u8f6c\u5316\u7387\u7684\u5173\u952e\u3002\u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7684\u7814\u7a76\uff0c70%\u7684\u5c0f\u4f01\u4e1a\u901a\u8fc7\u5b9a\u671fA\/B\u6d4b\u8bd5\u5b9e\u73b0\u4e86\u8425\u9500\u5185\u5bb9\u7684\u589e\u957f\u3002.\n<\/p>\n<ul style=\"margin-left:20px;\">\n<li><strong>\u9009\u62e9\u9700\u8981\u6d4b\u8bd5\u7684\u5185\u5bb9\uff1a<\/strong> \u53ef\u4ee5\u5c1d\u8bd5\u4e0d\u540c\u7c7b\u578b\u7684\u5e16\u5b50\uff1a\u77e5\u8bc6\u5206\u4eab\u3001\u5c0f\u6e38\u620f\u3001\u5e55\u540e\u89c6\u9891\u3001\u4e92\u52a8\u76f4\u64ad\u6216\u771f\u5b9e\u53cd\u9988\u3002.<\/li>\n<li><strong>\u53d8\u4f53\u683c\u5f0f\uff1a<\/strong> \u66f4\u6539\u4e3b\u9898\u3001\u8bed\u8c03\u3001\u63d2\u56fe\u6216\u53f7\u53ec\u6027\u7528\u8bed\uff08call-to-action\uff09\u3002.<\/li>\n<li><strong>\u8861\u91cf\uff1a<\/strong> S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng h\u00f3a (reach, engagement, click, b\u00ecnh lu\u1eadn) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 n\u1ed9i dung \u201cv\u00e0ng\u201d.<\/li>\n<\/ul>\n<h3>\u5229\u7528\u6570\u636e\u4f18\u5316\u5185\u5bb9\u7b56\u7565  <br>\n<\/h3>\n<p><\/p>\n<p><\/p>\n<p>\u5728\u8fdb\u884cA\/B\u6d4b\u8bd5\u540e\uff0c,<a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u4e0b\u4e00\u6b65\u662f\u5229\u7528\u6536\u96c6\u5230\u7684\u6570\u636e\u6765\u4f18\u5316\u7c89\u4e1d\u9875\u7684\u5185\u5bb9\u7b56\u7565\u3002<\/a>. \u6bcf\u7ec4\u6765\u81ea\u5185\u5bb9\u53d8\u4f53\u7684\u6570\u636e\u90fd\u80fd\u63d0\u4f9b\u5173\u4e8e\u7c89\u4e1d\u5174\u8da3\u548c\u884c\u4e3a\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u6df1\u5165\u5206\u6790\u70b9\u51fb\u7387\uff08CTR\uff09\u3001\u505c\u7559\u65f6\u95f4\u6216\u8f6c\u5316\u7387\u7b49\u6307\u6807\uff0c\u6709\u52a9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u786e\u5b9a\u54ea\u4e9b\u5185\u5bb9\u771f\u6b63\u6709\u6548\uff0c\u54ea\u4e9b\u65b9\u9762\u9700\u8981\u5728\u540e\u7eed\u6d3b\u52a8\u4e2d\u6539\u8fdb\u3002.\n<\/p>\n<ul style=\"margin-left:20px;\">\n<li><strong>\u6bd4\u8f83\u4e0d\u540c\u573a\u666f\uff1a<\/strong> \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t gi\u1eefa c\u00e1c bi\u1ebfn th\u1ec3 \u0111\u1ec3 nh\u1eadn di\u1ec7n n\u1ed9i dung g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh nh\u1ea5t theo t\u1eebng m\u1ee5c ti\u00eau (qu\u1ea3ng b\u00e1, chuy\u1ec3n \u0111\u1ed5i, gi\u1eef ch\u00e2n\u2026)<\/li>\n<p><\/p>\n<li><strong>\u5185\u5bb9\u4e2a\u6027\u5316\uff1a<\/strong> D\u1ef1a tr\u00ean insights ph\u00e2n t\u00edch, \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng (gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, khu v\u1ef1c\u2026)<\/li>\n<p><\/p>\n<li><strong>\u4f18\u5316\u53d1\u5e03\u65f6\u95f4\u8868\uff1a<\/strong> \u5229\u7528\u6570\u636e\u786e\u5b9a\u9ec4\u91d1\u65f6\u6bb5\u548c\u9ec4\u91d1\u65e5\u671f\uff0c\u5e2e\u52a9\u5e16\u5b50\u6700\u5927\u9650\u5ea6\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237\u3002.<\/li>\n<p>\n<\/p><\/ul>\n<p><\/p>\n<p>\u56e0\u6b64\uff0c\u5b9e\u65bd\u7ed3\u6784\u5316\u6d4b\u8bd5\u6d41\u7a0b\u4e0d\u4ec5\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u8282\u7701\u8425\u9500\u6210\u672c\uff0c\u8fd8\u80fd\u63d0\u5347\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\uff0c\u540c\u65f6\u5728\u5f53\u524d\u7ade\u4e89\u6fc0\u70c8\u7684\u6570\u5b57\u73af\u5883\u4e2d\u4e3a\u7c89\u4e1d\u9875\u6784\u5efa\u53ef\u6301\u7eed\u7684\u5185\u5bb9\u6218\u7565\u3002 <a href=\"https:\/\/hbr.org\/2017\/06\/a-refresher-on-ab-testing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">[\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba]<\/a>.\n<\/p>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/rategy.jpg\" alt=\"\u6839\u636e\u5206\u6790\u6570\u636e\u8bc4\u4f30\u5e76\u8c03\u6574\u7b56\u7565\" title=\"\"><\/p>\n<h2 id=\"danh-gia-va-dieu-chinh-chien-luoc-dua-tren-du-lieu-phan-tich\">\u6839\u636e\u5206\u6790\u6570\u636e\u8bc4\u4f30\u5e76\u8c03\u6574\u7b56\u7565<\/h2>\n<h3>\u5206\u6790\u6570\u636e\u4ee5\u4f18\u5316\u7c89\u4e1d\u9875\u5185\u5bb9\u6548\u679c<\/h3>\n<p>DPS.MEDIA\u56e2\u961f\u8ba4\u4e3a\uff0c\u5bf9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u4f9d\u9760 <strong>\u6570\u636e\u5206\u6790<\/strong> gi\u00fap fanpage tr\u00e1nh \u201c\u0111i v\u00f2ng\u201d, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch. Ch\u00fang t\u00f4i th\u01b0\u1eddng xuy\u00ean \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Facebook Insights, Google analytics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u1eebng b\u00e0i \u0111\u0103ng, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c t\u1ed1i \u01b0u ho\u1eb7c ch\u1ecdn l\u1ecdc n\u1ed9i dung g\u00e2y ch\u00fa \u00fd nh\u1ea5t qua t\u1ef7 l\u1ec7 CTR v\u00e0 s\u1ed1 l\u01b0\u1ee3ng b\u00ecnh lu\u1eadn t\u1ef1 nhi\u00ean. Theo George Day (\u0110H Wharton), kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng li\u00ean t\u1ee5c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nhanh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh s\u1ed1.<\/p>\n<ul style=\"margin-left: 20px;\">\n<li><strong>X\u00e1c \u0111\u1ecbnh n\u1ed9i dung \u201c\u0111inh\u201d:<\/strong> \u90a3\u4e9b\u83b7\u5f97\u5927\u91cf\u5206\u4eab\/\u6536\u85cf\u7684\u5e16\u5b50\u901a\u5e38\u53cd\u6620\u4e86\u5ba2\u6237\u7684\u771f\u5b9e\u9700\u6c42\u3002.<\/li>\n<li><strong>\u8c03\u6574\u53d1\u5e16\u65f6\u95f4\u8868\uff1a<\/strong> \u6839\u636e\u9ad8\u4e92\u52a8\u65f6\u6bb5\uff0c\u907f\u514d\u968f\u610f\u53d1\u5e03\uff0c\u5408\u7406\u5206\u914d\u6709\u52a9\u4e8e\u8282\u7701\u8d44\u6e90\u3002.<\/li>\n<li><strong>\u4f18\u5316 CTA\uff08\u53f7\u53ec\u6027\u7528\u8bed\uff09\uff1a<\/strong> \u5206\u6790\u5982 CTR\uff08\u70b9\u51fb\u5e16\u5b50\u6216\u94fe\u63a5\u7684\u6bd4\u7387\uff09\u6216\u4ece\u4e92\u52a8\u5230\u5b9e\u9645\u884c\u52a8\uff08\u6ce8\u518c\u3001\u8d2d\u4e70\u7b49\uff09\u7684\u8f6c\u5316\u7387\u7b49\u6307\u6807\uff0c\u6709\u52a9\u4e8e\u8bc4\u4f30\u6bcf\u6761\u5185\u5bb9\u7684\u53f7\u53ec\u6548\u679c\u3002\u5982\u679c\u8be5\u6bd4\u4f8b\u8f83\u4f4e\uff0c\u5e94\u5c1d\u8bd5\u591a\u79cd A\/B \u6d4b\u8bd5\u4e0d\u540c\u7c7b\u578b\u7684 CTA\uff08\u5982\u66f4\u6362\u6587\u6848\u3001\u6309\u94ae\u4f4d\u7f6e\uff09\u4ee5\u4f18\u5316\u6548\u679c\u3002.\n<p><strong>\u5b9e\u9645\u6848\u4f8b\u793a\u4f8b:<\/strong> \u636e Facebook Business \u62a5\u544a\uff0cSME \u5229\u7528\u7ec6\u5206\u5ba2\u6237\u7fa4\u7684\u5728\u7ebf\u65f6\u95f4\u6570\u636e\uff0c\u4f18\u5316\u53d1\u5e16\u65f6\u95f4\u8868\u800c\u975e\u7edf\u4e00\u53d1\u5e03\uff0c\u53ef\u63d0\u5347 15-20% \u7684\u89e6\u8fbe\u6548\u679c<a href=\"https:\/\/www.facebook.com\/business\/help\/751294318352689\" rel=\"nofollow noopener\" target=\"_blank\">message<\/a>.<\/p>\n<p><strong>\u0110\u1ecbnh k\u1ef3 review & th\u1eed nghi\u1ec7m:<\/strong> \u6bcf\u6708\u5e94\u6c47\u603b reach\uff08\u89e6\u8fbe\u91cf\uff09\u3001engagement\uff08\u4e92\u52a8\u91cf\uff09\u3001click out\uff08\u5916\u94fe\u70b9\u51fb\uff09\u3001\u5206\u4eab\u548c\u6536\u85cf\u7b49\u6307\u6807\uff0c\u4ee5\u786e\u5b9a\u771f\u6b63\u6709\u6548\u7684\u5185\u5bb9\u7c7b\u578b\u3002\u540c\u65f6\uff0c\u4f7f\u7528 Facebook A\/B Test \u7b49\u5de5\u5177\u6301\u7eed\u6d4b\u8bd5\u6807\u9898\u3001\u56fe\u7247\u3001\u5e16\u5b50\u7c7b\u578b\u5e76\u53ca\u65f6\u8c03\u6574\u3002<a href=\"https:\/\/www.talkwalker.com\/blog\/facebook-insights-guide\" rel=\"nofollow noopener\" target=\"_blank\">message<\/a>.<\/p>\n<p><strong>\u603b\u7ed3\uff1a<\/strong>  <\/p>\n<p>\u6570\u636e\u5206\u6790\u4e0d\u4ec5\u6709\u52a9\u4e8e\u8282\u7701\u6210\u672c\uff0c\u8fd8\u80fd\u521b\u9020\u7075\u6d3b\u4f18\u52bf\uff0c\u63d0\u9ad8\u7d27\u8d34\u5ba2\u6237\u5b9e\u9645\u9700\u6c42\u7684\u80fd\u529b\u3002SME \u82e5\u80fd\u5584\u7528\u8fd9\u4e9b\u5de5\u5177\uff0c\u5b8c\u5168\u53ef\u4ee5\u5728\u6570\u5b57\u73af\u5883\u4e2d\u4e0e\u5927\u54c1\u724c\u516c\u5e73\u7ade\u4e89\u3002. <\/p>\n<h2 id=\"outro\">\u7559\u4e0b\u7684\u601d\u8003<\/h2>\n<p>\u7c89\u4e1d\u4e13\u9875\u5185\u5bb9\u53d1\u5c55\u7b56\u7565\u4e0d\u4ec5\u4ec5\u662f\u6bcf\u5929\u53d1\u5e16\u2014\u2014\u8fd9\u662f\u4e00\u4e2a\u4e0e\u5ba2\u6237\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u3001\u5c55\u73b0\u54c1\u724c\u4e2a\u6027\u5e76\u521b\u9020\u771f\u5b9e\u4ef7\u503c\u7684\u8fc7\u7a0b\u3002\u6b63\u5982\u6211\u4eec\u6240\u5206\u4eab\uff0c\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\u753b\u50cf\u4e0e, <a href=\"https:\/\/dps.media\/zh\/%e5%b9%bf%e5%91%8a%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u6784\u5efa\u4e00\u81f4\u6027\u5185\u5bb9\u5e76\u4f7f\u7528\u5408\u9002\u7684\u521b\u610f\u5de5\u5177\uff0c\u6b63\u662f\u6240\u6709\u7c89\u4e1d\u4e13\u9875\u4f20\u64ad\u6d3b\u52a8\u7684\u575a\u5b9e\u57fa\u7840\u3002<\/a>.<\/p>\n<p>\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u6bcf\u4e00\u5bb6 SME \u4f01\u4e1a\u90fd\u6709\u503c\u5f97\u8bb2\u8ff0\u7684\u72ec\u7279\u6545\u4e8b\uff0c\u800c\u5185\u5bb9\u6b63\u662f\u6700\u6709\u8bf4\u670d\u529b\u5730\u4f20\u64ad\u8fd9\u4e9b\u6545\u4e8b\u7684\u65b9\u5f0f\u3002\u8bf7\u4ece\u5e94\u7528\u6211\u4eec\u5efa\u8bae\u7684\u7b56\u7565\u3001\u6d4b\u8bd5\u3001\u6d4b\u91cf\u548c\u8c03\u6574\u5f00\u59cb\uff0c\u627e\u5230\u6700\u9002\u5408\u60a8\u5ba2\u6237\u7fa4\u7684\u516c\u5f0f\u3002.<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u6df1\u5165\u4e86\u89e3\u54c1\u724c\u6545\u4e8b\u8bb2\u8ff0\u3001AI \u5728\u5185\u5bb9\u751f\u4ea7\u4e2d\u7684\u5e94\u7528\uff0c\u6216\u5982\u4f55\u901a\u8fc7\u591a\u6e20\u9053\u5e73\u53f0\u4f18\u5316\u5185\u5bb9\u5206\u53d1\uff0c\u8bf7\u5173\u6ce8\u6211\u4eec\u7684\u540e\u7eed\u6587\u7ae0\u3002DPS.MEDIA \u59cb\u7ec8\u613f\u4e0e\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u643a\u624b\uff0c\u5171\u540c\u8fc8\u5411\u6570\u5b57\u5316\u4e0e\u53ef\u6301\u7eed\u589e\u957f\u4e4b\u8def\u3002.<\/p>\n<p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u60a8\u7684\u5b9d\u8d35\u610f\u89c1\u3002\u8bf7\u5728\u4e0b\u65b9\u7559\u8a00\u6216\u53c2\u4e0e\u8ba8\u8bba\uff0c\u4e00\u8d77\u5206\u4eab\u5728\u7ecf\u8425\u7c89\u4e1d\u4e13\u9875\u4e2d\u7684\u7ecf\u9a8c\u3001\u89c2\u70b9\u548c\u6210\u529f\u6545\u4e8b\uff01 <\/p>\n<\/li><\/ul><\/li><\/ul>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n       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        <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%bd%bf%e7%94%a8canva%e5%9c%a8%e5%87%a0%e5%88%86%e9%92%9f%e5%86%85%e5%88%9b%e5%bb%ba%e8%b6%85%e9%85%b7%e8%ae%be%e8%ae%a1%e7%9a%84%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Canva\u4f7f\u7528\u6307\u5357\uff0c\u51e0\u5206\u949f\u5185\u521b\u5efa\u6781\u5177\u8d28\u611f\u7684\u8bbe\u8ba1\u6a21\u677f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/twitter-%e8%bf%98%e6%98%af-instagram%ef%bc%8c%e5%93%aa%e7%a7%8d%e6%9c%80%e9%80%82%e5%90%88%e6%82%a8%e7%9a%84%e5%93%81%e7%89%8c\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Twitter\u8fd8\u662fInstagram\uff1a\u54ea\u79cd\u6700\u9002\u5408\u60a8\u7684\u54c1\u724c\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%85%8d%e8%b4%b9-canva-pro-%e8%b4%a6%e6%88%b7%ef%bc%8cdps-media-%e5%b7%a5%e5%85%b7%e6%94%af%e6%8c%81%e5%ae%a2%e6%88%b7%e5%8a%a0%e9%80%9f%e4%b8%9a%e5%8a%a1%e5%8f%91%e5%b1%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u514d\u8d39\u8d60\u9001 Canva Pro \u8d26\u6237 \u2013 DPS.MEDIA \u5ba2\u6237\u652f\u6301\u5de5\u5177\uff0c\u52a9\u529b\u4e1a\u52a1\u52a0\u901f<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/5%e6%ad%a5%e5%bc%80%e5%90%affacebook%e5%8f%8c%e9%87%8d%e8%ae%a4%e8%af%81%ef%bc%8c%e4%bf%9d%e6%8a%a4%e8%b4%a6%e6%88%b7%e5%85%8d%e5%8f%97%e9%bb%91%e5%ae%a2%e6%94%bb%e5%87%bb\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">5\u6b65\u5f00\u542fFacebook\u53cc\u91cd\u9a8c\u8bc1\u4fdd\u62a4\u8d26\u6237\u514d\u53d7\u9ed1\u5ba2\u653b\u51fb<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8%e8%b6%8a%e5%8d%97%e9%80%9a%e8%bf%87%e4%bf%a1%e8%aa%89%e8%89%af%e5%a5%bd%e7%9a%84%e8%81%94%e7%9b%9f%e8%90%a5%e9%94%80%e5%b9%b3%e5%8f%b0%e8%b5%9a%e5%8f%96%e5%86%ac%e5%ad%a3%e6%94%b6%e5%85%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5728\u8d8a\u5357\u4fe1\u8a89\u8054\u76df\u5e73\u53f0\u4e0a\u638c\u63e1\u88ab\u52a8\u6536\u5165<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%bc%82%e4%ba%ae%e6%98%93%e7%94%a8%e7%9a%84%e5%85%ac%e5%8f%b8%e8%83%bd%e5%8a%9b%e6%a1%a3%e6%a1%88%e8%ae%be%e8%ae%a1%e6%a8%a1%e6%9d%bf\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7f8e\u89c2\u6613\u7528\u7684\u516c\u53f8\u80fd\u529b\u8bc1\u660e\u8bbe\u8ba1\u6a21\u677f<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, fanpage kh\u00f4ng c\u00f2n l\u00e0 n\u01a1i ch\u1ec9 \u0111\u1ec3 \u0111\u0103ng b\u00e0i b\u00e1n h\u00e0ng m\u00e0 l\u00e0 \u201cb\u1ed9 m\u1eb7t\u201d then ch\u1ed1t c\u1ee7a doanh nghi\u1ec7p nh\u1ecf \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng online. Theo kh\u1ea3o s\u00e1t c\u1ee7a Facebook n\u0103m 2023, c\u00f3 t\u1edbi 73% ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam \u01b0u [&hellip;]<\/p>","protected":false},"author":11,"featured_media":23861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[154,408,181,521,229,272,440,497],"class_list":["post-23860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketing","tag-chien-luoc-noi-dung","tag-kinh-doanh-nho","tag-mang-xa-hoi","tag-marketing-ky-thuat-so","tag-phat-trien-thuong-hieu","tag-quan-ly-fanpage","tag-tiep-thi-truc-tuyen","tag-truyen-thong-so"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=23860"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/23861"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=23860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=23860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=23860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}