{"id":23668,"date":"2025-05-30T12:14:19","date_gmt":"2025-05-30T05:14:19","guid":{"rendered":"https:\/\/dps.media\/viet-mo-ta-san-pham-dac-san-sao-cho-khong-bi-nhat\/"},"modified":"2025-05-30T12:14:37","modified_gmt":"2025-05-30T05:14:37","slug":"%e5%a6%82%e4%bd%95%e6%8f%8f%e8%bf%b0%e7%89%b9%e4%ba%a7%e4%ba%a7%e5%93%81%e4%bb%a5%e9%81%bf%e5%85%8d%e8%a2%ab%e5%bf%bd%e8%a7%86","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e6%8f%8f%e8%bf%b0%e7%89%b9%e4%ba%a7%e4%ba%a7%e5%93%81%e4%bb%a5%e9%81%bf%e5%85%8d%e8%a2%ab%e5%bf%bd%e8%a7%86\/","title":{"rendered":"\u5199\u4e00\u4e2a\u7279\u8272\u4ea7\u54c1\u63cf\u8ff0\uff0c\u4fdd\u8bc1\u4e0d\u4f1a\u5f97\u51c9\u6de1"},"content":{"rendered":"

Vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1eb7c s\u1ea3n sao\u200b cho kh\u00f4ng \u2063b\u1ecb \u2062nh\u1ea1t\u2062 ch\u00ednh l\u00e0 \u201cb\u00ed k\u00edp \u2062sinh t\u1ed3n\u201d c\u1ee7a\u2062 c\u00e1c th\u01b0\u01a1ng \u2064hi\u1ec7u \u200d\u0111\u1ecba ph\u01b0\u01a1ng n\u1ebfu mu\u1ed1n c\u1ea1nh\u2062 tranh tr\u00ean n\u1ec1n \u2064t\u1ea3ng\u2062 s\u1ed1. M\u1ed9t \u200db\u00e0i m\u00f4 t\u1ea3 \u200dhay kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0\u200b li\u1ec7t k\u00ea th\u00e0nh ph\u1ea7n \u2013 n\u00f3 \u200bph\u1ea3i k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n, kh\u01a1i g\u1ee3i \u200bc\u1ea3m x\u00fac v\u00e0 \u2062khi\u1ebfn kh\u00e1ch h\u00e0ng mu\u1ed1n tr\u1ea3i\u2063 nghi\u1ec7m \u200dngay l\u1eadp t\u1ee9c.<\/strong> \u5728\u53ea\u9700\u51e0\u79d2\u6ed1\u52a8\u7684\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u51b3\u5b9a\u662f\u5426\u505c\u7559\u2014\u2014\u4ea7\u54c1\u63cf\u8ff0\u6b63\u662f\u54c1\u724c\u4e0e\u4e70\u5bb6\u4e4b\u95f4\u7684\u7b2c\u4e00\u6b21\u63a5\u89e6\u3002<\/a>.<\/p>

T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i \u2062t\u1eebng \u0111\u1ed3ng\u200d h\u00e0nh \u2064c\u00f9ng h\u01a1n\u2063 300 doanh nghi\u1ec7p v\u1eeba v\u00e0 \u200cnh\u1ecf t\u1eeb B\u1eafc v\u00e0o\u2063 Nam \u2013 trong \u0111\u00f3 kh\u00f4ng \u00edt l\u00e0 c\u00e1c \u200bth\u01b0\u01a1ng\u200c hi\u1ec7u \u0111\u1eb7c \u2064s\u1ea3n \u0111\u1ecba \u200bph\u01b0\u01a1ng g\u1eb7p t\u00ecnh\u200c tr\u1ea1ng doanh thu tr\u00ec tr\u1ec7 ch\u1ec9 v\u00ec\u2026 m\u00f4 t\u1ea3 \u2064s\u1ea3n ph\u1ea9m qu\u00e1 \u201cv\u00f4 v\u1ecb\u201d.\u4e00\u7f50\u9c7c\u9732\u4e5f\u80fd\u6210\u4e3a\u7ae5\u5e74\u8bb0\u5fc6\uff0c\u4e00\u5305\u5e72\u8d27\u4e5f\u80fd\u5524\u8d77\u5bb6\u4e61\u6625\u8282\u7684\u5473\u9053\uff0c\u53ea\u8981\u5199\u4f5c\u65b9\u5f0f\u80fd\u51fb\u4e2d\u8bfb\u8005\u5fc3\u7406\u3002.<\/em> \u533a\u522b\u5728\u4e8e\u4f60\u5982\u4f55\u5c06\u4e00\u9053\u719f\u6089\u7684\u83dc\u80b4\u53d8\u6210\u503c\u5f97\u8bb2\u8ff0\u7684\u4f53\u9a8c\u3002.<\/p>

\u4e00\u7bc7\u597d\u7684\u7279\u8272\u4ea7\u54c1\u63cf\u8ff0\u5173\u952e\u4e0d\u5728\u4e8e\u534e\u4e3d\u8f9e\u85fb\uff0c\u800c\u5728\u4e8e\u60c5\u611f\u4e0e\u5730\u65b9\u7279\u8272\u7684\u5dee\u5f02\u5316\u3002.<\/strong> \u4ea7\u54c1\u8d8a\u4f20\u7edf\u2014\u2014\u63cf\u8ff0\u8d8a\u9700\u8981\u73b0\u4ee3\u611f\uff0c\u5de7\u5999\u8bb2\u6545\u4e8b\u4ee5\u4fdd\u6301\u6570\u5b57\u8bfb\u8005\u7684\u5174\u8da3\u3002. 90%\u5ba2\u6237\u8868\u793a\uff0c\u5f53\u5185\u5bb9\u9644\u5e26\u4e2a\u4eba\u6545\u4e8b\u6216\u9c9c\u660e\u5730\u57df\u7279\u8272\u65f6\uff0c\u4ed6\u4eec\u4f1a\u611f\u5230\u4e0e\u4ea7\u54c1\u66f4\u6709\u8054\u7cfb\u3002.<\/em> \u0110i\u1ec1u \u0111\u00f3 \u200dch\u1ee9ng \u200dminh r\u1eb1ng \u2013 \u0111\u1ec3\u200d \u0111\u1eb7c s\u1ea3n kh\u00f4ng b\u1ecb \u201cch\u00ecm\u201d gi\u1eefa mu\u00f4n \u200ctr\u00f9ng n\u1ed9i dung, m\u00f4 t\u1ea3 ch\u00ednh l\u00e0 \u201c\u0111\u1eb7c s\u1ea3n\u201d \u0111\u1ea7u\u200b ti\u00ean ph\u1ea3i h\u1ea5p \u200bd\u1eabn.
\"\u5728\u5f00\u59cb\u64b0\u5199\u63cf\u8ff0\u524d\uff0c\u6b63\u786e\u7406\u89e3\u7279\u4ea7\u7684\u4ef7\u503c\"<\/p>

\u5728\u5f00\u59cb\u64b0\u5199\u63cf\u8ff0\u4e4b\u524d\uff0c\u6b63\u786e\u7406\u89e3\u7279\u4ea7\u7684\u4ef7\u503c<\/h2>

\u0110\u1eb7c s\u1ea3n kh\u00f4ng\u2063 ch\u1ec9\u2063 l\u00e0 m\u00f3n \u0103n\u200b \u2013 \u0111\u00f3\u2062 l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a<\/h3>

T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i \u200bnh\u1eadn th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p\u200c SMEs khi \u200dvi\u1ebft m\u00f4\u200b t\u1ea3 s\u1ea3n \u200cph\u1ea9m \u0111\u1eb7c s\u1ea3n th\u01b0\u1eddng b\u1ecb \u201cm\u1eafc k\u1eb9t\u201d trong l\u1ed1i vi\u1ebft\u200d li\u1ec7t k\u00ea th\u00e0nh\u200b ph\u1ea7n ho\u1eb7c\u200c c\u00f4ng d\u1ee5ng. Tuy nhi\u00ean, ch\u00ednh \u0111i\u1ec1u n\u00e0y\u2064 khi\u1ebfn n\u1ed9i dung \u200btr\u1edf \u200cn\u00ean\u200c nh\u1ea1t nh\u00f2a, thi\u1ebfu chi\u1ec1u s\u00e2u. Tr\u01b0\u1edbc khi \u2062vi\u1ebft, h\u00e3y th\u1ea5u hi\u1ec3u r\u1eb1ng m\u1ed7i \u0111\u1eb7c s\u1ea3n\u200b \u0111\u1ec1u \u200bmang trong \u2063m\u00ecnh m\u1ed9t c\u00e2u chuy\u1ec7n \u2013 v\u1ec1\u200c v\u00f9ng \u0111\u1ea5t, con ng\u01b0\u1eddi, th\u1eddi gian, v\u00e0 phong t\u1ee5c<\/strong>.<\/p>

Theo gi\u00e1o\u2064 s\u01b0 Sidney Mintz\u2064 \u2013 nh\u00e0 \u200cnh\u00e2n\u200c h\u1ecdc th\u1ef1c ph\u1ea9m n\u1ed5i ti\u1ebfng trong\u2063 t\u00e1c ph\u1ea9m \u201cTasting \u2064Food, \u2064Tasting Freedom\u201d<\/em>, \u4e2d\u6307\u51fa\uff0c\u4e00\u9053\u672c\u5730\u83dc\u80b4\u901a\u5e38\u53cd\u6620\u4e86\u5176\u6240\u5c5e\u793e\u533a\u7684\u5386\u53f2\u4e0e\u793e\u4f1a\u5173\u7cfb\u3002\u56e0\u6b64\uff0c\u8981\u51c6\u786e\u63cf\u8ff0\u4ea7\u54c1\u4ef7\u503c\uff0c\u4f60\u9700\u8981\u56de\u7b54\uff1a \u8fd9\u9053\u7279\u8272\u4ea7\u54c1\u4ee3\u8868\u4e86\u4ec0\u4e48\uff1f\u5b83\u5982\u4f55\u4f20\u627f\u6216\u521b\u65b0\u4f20\u7edf\uff1f<\/strong><\/p>

\u0110\u1eb7t s\u1ea3n ph\u1ea9m v\u00e0o \u200d\u0111\u00fang \u2064h\u1ec7 sinh th\u00e1i \u2063v\u0103n h\u00f3a\u200c \u2013 \u0111\u1ecba \u200cl\u00fd \u2013 c\u1ea3m\u2062 x\u00fac<\/h3>

M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec3u \u2063\u0111\u00fang v\u00e0\u200b th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u201ch\u1ed3n\u201d \u0111\u1eb7c s\u1ea3n l\u00e0 \u200c\u0111\u1ecbnh\u200b v\u1ecb n\u00f3 trong b\u1ed1i\u200c c\u1ea3nh\u2063 r\u00f5 \u2063r\u00e0ng. D\u01b0\u1edbi \u2064\u0111\u00e2y\u200b l\u00e0 \u2063m\u1ed9t b\u1ea3ng minh h\u1ecda ch\u00fang t\u00f4i th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3\u2063 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung\u2062 m\u00f4 t\u1ea3, \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong c\u00e1c chi\u1ebfn d\u1ecbch \u2064content cho kh\u00e1ch h\u00e0ng \u2062thu\u1ed9c ng\u00e0nh h\u00e0ng n\u00f4ng\u2063 s\u1ea3n Vi\u1ec7t:<\/p>\n\n\n\n\n\n\n
\u89d2\u5ea6<\/th>\n\u542f\u53d1\u6027\u95ee\u9898<\/th>\n\u5b9e\u9645\u4f8b\u5b50<\/th>\n<\/tr>\n<\/thead>\n
\u5730\u7406<\/strong><\/td>\n\u8fd9\u79cd\u7279\u4ea7\u6765\u81ea\u54ea\u91cc\uff1f\u90a3\u4e2a\u5730\u533a\u6709\u4ec0\u4e48\u72ec\u7279\u4e4b\u5904\uff1f<\/td>\n\u6f14\u67da\u2014\u2014\u79cd\u690d\u4e8e\u5927\u53e0\u6cb3\u6cbf\u5cb8\u7684\u51b2\u79ef\u571f\uff0c\u679c\u8089\u7518\u751c\u7a00\u6709\u3002.<\/td>\n<\/tr>\n
L\u1ecbch s\u1eed &\u200b V\u0103n h\u00f3a<\/strong><\/td>\n\u5b83\u4e0e\u54ea\u4e9b\u5386\u53f2\u3001\u8282\u65e5\u6216\u4eea\u5f0f\u76f8\u5173\uff1f<\/td>\n\u7d2b\u82cf\u53f6\u7cbd\u2014\u2014\u897f\u5357\u6625\u8282\u4e0d\u53ef\u6216\u7f3a\u7684\u4f20\u7edf\u7f8e\u98df\u3002.<\/td>\n<\/tr>\n
\u60c5\u611f<\/strong><\/td>\n\u8fd9\u9053\u83dc\u5524\u8d77\u4e86\u4ec0\u4e48\u60c5\u611f\uff1f\u8c01\u559c\u6b22\u5b83\uff1f<\/td>\nN\u01b0\u1edbc m\u1eafm Ph\u00fa\u2062 Qu\u1ed1c\u200c \u2013 h\u01b0\u01a1ng \u200bv\u1ecb \u201cm\u1eb7n\u200b m\u00e0\u201d g\u1ee3i\u200b nh\u1edb \u2064qu\u00ea nh\u00e0 c\u1ee7a ng\u01b0\u1eddi xa x\u1ee9.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

Kh\u00f4ng n\u00ean b\u1eaft \u0111\u1ea7u vi\u1ebft m\u00f4 t\u1ea3 khi ch\u01b0a \u201cch\u1ea1m\u201d \u0111\u1ebfn tinh \u200dth\u1ea7n\u2063 th\u1eadt\u200c c\u1ee7a\u200c s\u1ea3n ph\u1ea9m<\/strong>.\u200c vi\u1ec7c \u2064\u201dhi\u1ec3u \u0111\u00fang\u201d\u2062 l\u00e0 n\u1ec1n \u200bt\u1ea3ng gi\u00fap \u200cb\u1ea1n tr\u00e1nh r\u01a1i v\u00e0o c\u00e1i \u2064b\u1eaby c\u1ee7a \u200ds\u1ef1\u2064 c\u1ea1n \u00fd\u2062 t\u01b0\u1edfng, \u2063vi\u1ebft lan\u200b man ho\u1eb7c m\u00f4 t\u1ea3 nh\u01b0 m\u1ecdi s\u1ea3n ph\u1ea9m \u2062kh\u00e1c. \u0110\u1ea5y c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao t\u1ea1i DPS.MEDIA, trong b\u1ea5t k\u1ef3 \u200dd\u1ef1 \u00e1n content n\u00e0o, \u0111\u1eb7c bi\u1ec7t v\u1edbi \u0111\u1eb7c s\u1ea3n v\u00f9ng\u200c mi\u1ec1n, ch\u00fang t\u00f4i lu\u00f4n\u2064 x\u00e2y d\u1ef1ng b\u01b0\u1edbc \u201cgi\u1ea3i ph\u1eabu \u200dgi\u00e1 \u2063tr\u1ecb\u201d \u0111\u1ec3\u200c n\u1ed9i dung\u200b cu\u1ed1i c\u00f9ng v\u1eeba\u200b s\u1ed1ng \u0111\u1ed9ng, v\u1eeba gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh b\u1ea3n \u2064\u0111\u1ecba r\u00f5 r\u1ec7t.<\/p>

    \n
  • \u8bf7\u5199\u6765\u8bb2\u8ff0\u4e00\u4e2a\u6545\u4e8b\uff0c\u800c\u4e0d\u662f\u91cd\u590d\u540d\u79f0\u3002.<\/strong><\/li>\n
  • \u8bf7\u6316\u6398\u8bb0\u5fc6\u3001\u5730\u7406\u548c\u60c5\u611f\u2014\u2014\u56e0\u4e3a\u90a3\u624d\u662f\u8ba9\u8bfb\u8005\u9a7b\u8db3\u7684\u539f\u56e0\u3002.<\/strong><\/li>\n
  • \u8bf7\u5148\u7406\u89e3\uff0c\u518d\u5199\u4f5c\u2014\u2014\u56e0\u4e3a\u90a3\u662f\u8ba9\u6587\u5b57\u6709\u7075\u9b42\u7684\u552f\u4e00\u65b9\u5f0f\u3002.<\/strong><\/li>\n<\/ul>

    \"\u6fc0\u53d1\u60c5\u611f\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u7f57\u5217\u4ea7\u54c1\u4fe1\u606f\"<\/p>

    \u6fc0\u53d1\u60c5\u611f\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u7f57\u5217\u4ea7\u54c1\u4fe1\u606f<\/h2>

    \u901a\u8fc7\u6545\u4e8b\u5efa\u7acb\u60c5\u611f\u8054\u7cfb<\/h3>

    Thay v\u00ec \u0111\u01a1n thu\u1ea7n \u201cn\u01b0\u1edbc m\u1eafm nguy\u00ean ch\u1ea5t, l\u00e0m t\u1eeb c\u00e1 c\u01a1m\u201d,\u200d h\u00e3y \u4e3a\u5ba2\u6237\u8bb2\u8ff0\u4e00\u4e2a\u6545\u4e8b<\/strong>: v\u1ec1 nh\u1eefng bu\u1ed5i s\u1edbm b\u00ecnh\u200c minh,\u2064 khi ng\u01b0\u1eddi d\u00e2n \u200bch\u00e0i Qu\u1ea3ng Tr\u1ecb k\u00e9o nh\u1eefng m\u1ebb c\u00e1 \u0111\u1ea7u ti\u00ean l\u00ean b\u1edd \u2013 th\u1ee9 \u2062nguy\u00ean li\u1ec7u\u2062 ch\u1ec9 trong v\u00f2ng 4 ti\u1ebfng s\u1ebd \u2064\u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u1ee7 ch\u01b0\u1ee3p\u2063 trong\u2062 th\u00f9ng g\u1ed7 lim\u200c truy\u1ec1n th\u1ed1ng. M\u1ed9t m\u00f3n \u0111\u1eb7c\u2064 s\u1ea3n n\u00ean \u0111\u01b0\u1ee3c c\u1ea3m\u2064 nh\u1eadn \u2064b\u1eb1ng \u2062c\u1ea3 kh\u1ee9u gi\u00e1c,\u200d k\u00fd \u1ee9c v\u00e0\u2064 ni\u1ec1m t\u1ef1 h\u00e0o \u2013 ch\u1ee9 kh\u00f4ng ph\u1ea3i\u2064 ch\u1ec9 \u200cqua\u200c b\u1ea3ng th\u00e0nh ph\u1ea7n.<\/p>

    \u5ba2\u6237\u4e0d\u4e70\u4ea7\u54c1\uff0c\u4ed6\u4eec\u4e70\u7684\u662f \u4ea7\u54c1\u5e26\u6765\u7684\u60c5\u611f\u3002<\/strong>. \u00c1p d\u1ee5ng m\u00f4 h\u00ecnh StoryBrand c\u1ee7a Donald Miller,\u200c b\u1ea1n\u200b c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m v\u00f9ng \u2062mi\u1ec1n t\u01b0\u1edfng \u200cnh\u01b0 t\u1ea7m th\u01b0\u1eddng th\u00e0nh m\u1ed9t \u2064\u201dng\u01b0\u1eddi\u2063 h\u00f9ng\u201d, \u2064d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng tr\u1edf v\u1ec1 v\u1edbi\u2062 gi\u00e1 tr\u1ecb \u200cg\u1ed1c g\u00e1c -\u200c n\u01a1i h\u1ecd thu\u1ed9c v\u1ec1. DPS.MEDIA \u0111\u00e3 \u00e1p d\u1ee5ng \u0111i\u1ec1u \u200dn\u00e0y \u200chi\u1ec7u qu\u1ea3 trong chi\u1ebfn \u2062d\u1ecbch\u2063 qu\u1ea3ng b\u00e1 ch\u00e8 shan tuy\u1ebft T\u00e0 \u2062X\u00f9a, \u2062khi thay v\u00ec t\u1eadp\u2063 trung v\u00e0o h\u01b0\u01a1ng v\u1ecb, ch\u00fang \u2063t\u00f4i k\u1ec3 \u2063v\u1ec1 \u2062c\u00e1c \u200dc\u1ee5 b\u00e0 \u1ea9n m\u00ecnh tr\u00ean\u2064 ng\u1ecdn r\u1eebng gi\u00e0\u2063 h\u00e1i t\u1eebng b\u00fap ch\u00e8 gi\u1eefa s\u01b0\u01a1ng m\u00f9.<\/p>

    \u4f7f\u7528\u5f62\u8c61\u4e14\u5bcc\u6709\u611f\u5b98\u7684\u8bed\u8a00<\/h3>

    \u6709\u6548\u7684\u7279\u4ea7\u63cf\u8ff0\u5f80\u5f80\u6fc0\u53d1\u8054\u60f3\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u89e3\u91ca\u3002\u6587\u5b57\u5e94\u8ba9\u8bfb\u8005 \u201cth\u1ea5y,\u201d \u201cng\u1eedi,\u201d v\u00e0 \u2063\u201dn\u1ebfm\u201d<\/strong> ngay \u200dtrong t\u00e2m\u2062 tr\u00ed h\u1ecd. Thay v\u00ec vi\u1ebft:\u200b \u201cM\u1eadt ong r\u1eebng nguy\u00ean ch\u1ea5t, \u0111\u00f3ng chai 500ml\u201d, \u2062h\u00e3y th\u1eed:<\/p>

      \n
    • \u68ee\u6797\u82b1\u9999\u7684\u5706\u6da6\u53e3\u611f<\/strong> \u2013 t\u1eebng gi\u1ecdt m\u1eadt\u2062 nh\u01b0 n\u00e9n \u200dl\u1ea1i h\u01b0\u01a1ng\u200c th\u01a1m \u200bc\u1ee7a \u2063th\u00e1ng ba\u200d T\u00e2y Nguy\u00ean<\/li>\n
    • \u7425\u73c0\u8272\u7684\u6ce2\u5149\u7cbc\u7cbc<\/strong> \u2013 \u00e1nh l\u00ean d\u01b0\u1edbi n\u1eafng s\u1edbm, m\u01b0\u1ee3t m\u00e0 \u200cnh\u01b0 nh\u1ef1a trong t\u1eeb tim c\u00e2y<\/li>\n
    • \u6e05\u751c\u5fae\u8fa3\uff0c\u56de\u5473\u5728\u5589\u5499\u6df1\u5904<\/strong> \u2014\u2014\u539f\u751f\u6001\u68ee\u6797\u8702\u8721\u7684\u72ec\u7279\u540e\u5473<\/li>\n<\/ul>

      \u901a\u8fc7\u60c5\u611f\u5bf9\u6bd4\u7a81\u51fa\u4ea7\u54c1\u5dee\u5f02<\/h3>

      Trong m\u1ed9t \u200cnghi\u00ean c\u1ee9u do \u0110\u1ea1i\u200d h\u1ecdc Oregon \u2064th\u1ef1c\u2064 hi\u1ec7n\u200b (2023), vi\u1ec7c s\u1eed d\u1ee5ng\u200d m\u00f4\u200c t\u1ea3 x\u00fac c\u1ea3m \u2062gi\u00fap t\u0103ng\u2062 43%\u2062 t\u1ef7\u200b l\u1ec7 ghi nh\u1edb th\u01b0\u01a1ng\u200d hi\u1ec7u khi ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp x\u00fac l\u1ea7n \u0111\u1ea7u. DPS.MEDIA \u200d\u0111\u00e3\u2062 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng \u2064ph\u00e1p\u2064 n\u00e0y trong \u2064d\u1ecbch \u200bv\u1ee5\u2064 truy\u1ec1n th\u00f4ng s\u1ea3n\u200c ph\u1ea9m kh\u00f4 c\u00e1 \u200dl\u00f3c S\u1ea1c C\u00e1 \u2013 m\u1ed9t m\u00f4 h\u00ecnh kh\u1edfi nghi\u1ec7p t\u1eeb \u0110\u1ed3ng Th\u00e1p. Ch\u00fang t\u00f4i\u2063 t\u1ea1o c\u1ea3m gi\u00e1c \u201cquay v\u1ec1\u2063 chi\u1ec1u qu\u00ea m\u1eb9\u201d th\u00f4ng \u200dqua h\u00ecnh t\u01b0\u1ee3ng\u200c b\u1ebfp c\u1ee7i,\u200b ti\u1ebfng x\u00e8o x\u00e8o \u2064c\u1ee7a da c\u00e1 l\u00fac v\u1eeba \u00e1p ch\u1ea3o, thay v\u00ec \u0111\u01a1n\u200b thu\u1ea7n li\u1ec7t k\u00ea: \u201ckh\u00f4 c\u00e1 l\u00f3c \u2062c\u1eaft\u2062 kh\u00fac, \u01b0\u1edbp \u2063gia v\u1ecb truy\u1ec1n \u200bth\u1ed1ng\u201d.<\/p>\n\n\n\n\n\n
      \u4ea7\u54c1<\/th>\n\u7f57\u5217\u5f0f\u63cf\u8ff0<\/th>\n\u60c5\u611f\u5f0f\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n
      \u6797\u540c\u963f\u62c9\u6bd4\u5361\u5496\u5561<\/td>\n100%\u963f\u62c9\u6bd4\u5361\uff0c\u539f\u5473\u70d8\u7119\uff0c\u5fae\u9178\u53e3\u611f<\/td>\nNh\u1ea5p m\u00f4i ly c\u00e0 \u2062ph\u00ea \u2013 nh\u01b0 h\u00edt \u200cm\u1ed9t bu\u1ed5i s\u00e1ng\u200b s\u1edbm tr\u00ean cao nguy\u00ean m\u00f9 s\u01b0\u01a1ng<\/td>\n<\/tr>\n
      \u85e9\u6717\u9c7c\u997c<\/td>\n650\u514b\uff0c\u9009\u7528\u9cb3\u9c7c\u5236\u6210\uff0c\u5f39\u97e7\u723d\u53e3<\/td>\n\u6bcf\u4e00\u7247\u9999\u80a0\u90fd\u4eff\u4f5b\u4fdd\u7559\u7740\u5927\u6d77\u7684\u58f0\u97f3\uff0c\u54b8\u9c9c\u7684\u5473\u9053\u7f20\u7ed5\u7740\u6574\u4e2a\u8bb0\u5fc6\u4e4b\u5730<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

      \"\u5c06\u7279\u4ea7\u4e0e\u5f53\u5730\u6587\u5316\u548c\u6545\u4e8b\u76f8\u7ed3\u5408\"<\/p>

      \u5c06\u7279\u4ea7\u4e0e\u5f53\u5730\u6587\u5316\u548c\u6545\u4e8b\u76f8\u7ed3\u5408<\/h2>

      \u901a\u8fc7\u6bcf\u4e00\u53e3\u7279\u4ea7\u5524\u8d77\u5730\u57df\u7279\u8272<\/h3>

      Trong m\u1ed7i chi\u1ebfc \u2062b\u00e1nh \u200dgai T\u1ee9 Tr\u1ee5 hay chai n\u01b0\u1edbc m\u1eafm \u2064ph\u00fa Qu\u1ed1c truy\u1ec1n\u200d th\u1ed1ng l\u00e0 m\u1ed9t \u200cph\u1ea7n k\u00fd \u1ee9c, \u2063t\u1eadp qu\u00e1n v\u00e0 \u2062c\u1ea3\u2063 tinh th\u1ea7n s\u1ed1ng \u200cc\u1ee7a ng\u01b0\u1eddi \u0111\u1ecba \u2064ph\u01b0\u01a1ng. Vi\u1ebft m\u00f4 t\u1ea3 \u2064s\u1ea3n \u200bph\u1ea9m \u0111\u1eb7c s\u1ea3n \u2063v\u00ec \u200cv\u1eady kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n li\u1ec7t k\u00ea nguy\u00ean li\u1ec7u \u200bhay c\u00f4ng d\u1ee5ng,\u2062 m\u00e0 c\u1ea7n\u2064 \u201cg\u00e0i\u201d \u200dv\u00e0o \u0111\u00f3 ph\u1ea7n h\u1ed3n \u2064- \u6587\u5316\u7279\u8272<\/strong> \u72ec\u7279\u3002. <\/p>

      Thay v\u00ec\u200b vi\u1ebft: \u201cN\u01b0\u1edbc m\u1eafm\u200c \u0111\u01b0\u1ee3c\u2062 \u1ee7 theo \u2064ph\u01b0\u01a1ng \u200cph\u00e1p \u2063truy\u1ec1n th\u1ed1ng\u201d, b\u1ea1n \u200dc\u00f3 th\u1ec3 k\u1ec3\u200d r\u1eb1ng: \u201cNg\u01b0\u1eddi d\u00e2n\u200b l\u00e0ng ngh\u1ec1 D\u01b0\u01a1ng \u0110\u00f4ng \u200dgi\u1eef\u200b b\u00ed\u2062 quy\u1ebft mu\u1ed1i c\u00e1 c\u01a1m\u200c t\u01b0\u01a1i\u2063 c\u00f9ng mu\u1ed1i B\u00e0 R\u1ecba\u200c su\u1ed1t h\u01a1n 200 n\u0103m \u2013 nh\u01b0 m\u1ed9t \u200cd\u1ea1ng \u200bdi s\u1ea3n truy\u1ec1n kh\u1ea9u \u200dkh\u00f4ng th\u00e0nh v\u0103n, ch\u1ec9 truy\u1ec1n qua\u200b nh\u1eefng\u2062 l\u1ea7n\u2064 \u0111\u1ee9ng c\u1ea1nh lu ch\u01b0\u1ee3p \u200bd\u01b0\u1edbi n\u1eafng tr\u01b0a.\u201d<\/em> \u0110i\u1ec1u\u2063 n\u00e0y \u200dgi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ch\u1ec9 c\u1ea3m nh\u1eadn \u2064\u201dv\u1ecb\u201d m\u00e0\u200b c\u00f2n \u201cng\u1eedi\u201d \u0111\u01b0\u1ee3c m\u00f9i \u2062gi\u00f3 bi\u1ec3n v\u00e0 \u201cth\u1ea5y\u201d \u0111\u01b0\u1ee3c b\u00e0n \u200btay th\u00f4 r\u00e1p \u200cc\u1ee7a ng\u01b0\u1eddi l\u00e0m ngh\u1ec1.<\/p>

      \u901a\u8fc7\u5f53\u5730\u4eba\u7684\u751f\u52a8\u6545\u4e8b\u589e\u52a0\u6df1\u5ea6<\/h3>

      M\u1ed9t \u200bc\u00e1ch\u200c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 g\u1eafn\u2062 k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi v\u0103n\u2063 h\u00f3a l\u00e0 khai th\u00e1c stories \u200dt\u1eeb \u200bng\u01b0\u1eddi\u2062 th\u1eadt \u2013 vi\u1ec7c \u2063th\u1eadt. DPS.MEDIA \u200dt\u1eebng tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u200bcho m\u1ed9t x\u01b0\u1edfng\u200b b\u00e1nh c\u1ed1m truy\u1ec1n th\u1ed1ng \u1edf\u2063 H\u00e0 N\u1ed9i. Thay v\u00ec ch\u1ec9\u200b n\u00f3i \u201cb\u00e1nh\u2062 c\u1ed1m 100% t\u1ef1 nhi\u00ean, kh\u00f4ng ph\u1ea9m m\u00e0u\u201d, \u200dch\u00fang t\u00f4i \u200bph\u1ed1i h\u1ee3p t\u00e1i hi\u1ec7n l\u1ea1i k\u00fd \u1ee9c\u2062 c\u1ee7a m\u1ed9t ngh\u1ec7 nh\u00e2n t\u1eebng ph\u1ee5\u2063 b\u00e0 \u200bg\u00f3i b\u00e1nh ng\u00e0y\u200c T\u1ebft:<\/p>

        \n
      • \u6587\u5316\u8d4b\u4e88\u4ea7\u54c1\u610f\u4e49\uff1a<\/strong> \u6bcf\u4e00\u5757\u7cd5\u70b9\u90fd\u662f\u51cc\u6668\u4e09\u70b9\u8d77\u5e8a\uff0c\u5728\u8001\u57ce\u533a\u5c0f\u9662\u91cc\u4e00\u8fb9\u7092\u9752\u8c46\u4e00\u8fb9\u542c\u7740\u620f\u66f2\u3002.<\/li>\n
      • \u72ec\u7279\u4ef7\u503c\uff1a<\/strong> \u0110\u01b0\u1ee3c\u2064 g\u00f3i \u2062t\u1eebng c\u00e1i b\u1eb1ng tay, kh\u00f4ng c\u00f3 \u200cd\u00e2y chuy\u1ec1n \u2013 v\u00ec\u2064 \u201cc\u00e1i h\u1ed3n n\u1eb1m \u1edf l\u1ef1c tay v\u1eeba \u0111\u1ee7 \u200cv\u00e0 \u0111\u1ed9 \u1ea5m l\u00f2ng\u200d ng\u01b0\u1eddi\u201d.<\/li>\n
      • \u60c5\u611f\u5f71\u54cd\uff1a<\/strong> \u5524\u8d77\u539f\u6c41\u539f\u5473\u6cb3\u5185\u4eba\u7ae5\u5e74\u7684\u8bb0\u5fc6\uff0c\u521b\u9020\u6bd4\u5473\u89c9\u66f4\u6df1\u7684\u8fde\u63a5\u3002.<\/li>\n<\/ul>

        \u7528\u8868\u683c\u8bb2\u6545\u4e8b\u2014\u2014\u4e0d\u4ec5\u4ec5\u662f\u5bf9\u6bd4\u4fe1\u606f<\/h3>

        D\u1ea1ng b\u1ea3ng c\u0169ng\u200c c\u00f3 \u2063th\u1ec3 \u0111\u01b0\u1ee3c\u200d \u201cv\u0103n h\u1ecdc h\u00f3a\u201d nh\u1eb9 nh\u00e0ng \u200bb\u1eb1ng m\u00f4 t\u1ea3 c\u00f3 \u200bm\u00e0u \u200cs\u1eafc c\u00e1 nh\u00e2n, thay v\u00ec \u2064qu\u00e1 c\u01a1 h\u1ecdc. V\u00ed d\u1ee5, khi\u2064 m\u00f4 t\u1ea3 \u200c3 lo\u1ea1i b\u00e1nh truy\u1ec1n\u2062 th\u1ed1ng t\u1eeb \u200dHu\u1ebf, DPS.MEDIA\u2064 \u0111\u00e3\u200c \u0111\u1ecbnh d\u1ea1ng \u2063ch\u00fang\u200d trong b\u1ea3ng sau \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u200b\u1ee9ng \u200dv\u1eeba d\u1ec5 \u0111\u1ecdc, v\u1eeba g\u1ee3i c\u1ea3m x\u00fac \u0111\u1ed3ng th\u1eddi:<\/p>\n\n\n\n\n\n\n
        \u987a\u5316\u7cd5\u70b9<\/th>\n\u6587\u5316\u610f\u4e49<\/th>\n\u9644\u5e26\u6545\u4e8b<\/th>\n<\/tr>\n<\/thead>\n
        Ram \u00edt<\/td>\n\u4e0e\u4f20\u7edf\u5a5a\u793c\u620f\u66f2\u76f8\u8fde<\/td>\nB\u00e0 ngo\u1ea1i\u2064 k\u1ec3: \u201cC\u00f4 d\u00e2u \u2063ph\u1ea3i t\u1ef1 \u200dg\u00f3i \u200b\u0111\u01b0\u1ee3c th\u00ec m\u1edbi \u0111\u1ee7 c\u00f4ng-dung-ng\u00f4n-h\u1ea1nh\u201d<\/td>\n<\/tr>\n
        \u53f6\u5305\u6ee4\u997c<\/td>\n\u7cbe\u81f4\u4e0e\u8c28\u614e\u7684\u5316\u8eab<\/td>\n\u201cC\u1eafn\u200d m\u1ed9t c\u00e1i \u2062- nghe ti\u1ebfng l\u00e1 \u2062chu\u1ed1i \u200bl\u1ee5p b\u1ee5p tan trong tay\u200d \u2013 nh\u01b0 Hu\u1ebf l\u1eb7ng\u201d<\/td>\n<\/tr>\n
        \u5357\u997c<\/td>\n\u5bab\u5ef7\u7b80\u7ea6\u83dc\u80b4\u7684\u4ee3\u8868<\/td>\n\u732a\u8089\u672b\u548c\u8fa3\u6912\u7684\u5473\u9053\u8ba9\u6211\u60f3\u8d77\u4e86\u5916\u5a46\u5bb6\u7684\u996d\u684c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

        Nh\u01b0 nh\u00e0 nghi\u00ean c\u1ee9u\u2064 Roland Barthes t\u1eebng \u2064vi\u1ebft: \u201cKhi th\u1ef1c\u200c ph\u1ea9m \u2063mang \u00fd \u200cngh\u0129a, n\u00f3 tr\u1edf th\u00e0nh ng\u00f4n ng\u1eef\u201d. \u2064\u0110\u00f3\u2063 ch\u00ednh\u2064 l\u00e0\u200d h\u00e0nh tr\u00ecnh DPS.MEDIA\u2062 \u0111\u1ed3ng\u2064 h\u00e0nh c\u00f9ng c\u00e1c doanh \u200bnghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng:\u2063 bi\u1ebfn m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m th\u00e0nh c\u00e2u chuy\u1ec7n, bi\u1ebfn \u0111\u1eb7c \u200bs\u1ea3n th\u00e0nh \u2062tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a \u2013 \u0111\u1ec3 \u2064m\u1ed7i click kh\u00f4ng d\u1eabn \u0111\u1ebfn \u0111\u01a1n h\u00e0ng \u0111\u01a1n thu\u1ea7n, m\u00e0 l\u00e0 s\u1ef1 \u4e0e\u6839\u6e90\u7684\u771f\u5b9e\u8fde\u63a5<\/strong>.
        \"\u4f7f\u7528\u751f\u52a8\u4e14\u6613\u4e8e\u60f3\u8c61\u7684\u63cf\u8ff0\u6027\u8bed\u8a00\"<\/p>

        \u4f7f\u7528\u751f\u52a8\u4e14\u6613\u4e8e\u60f3\u8c61\u7684\u63cf\u8ff0\u6027\u8bed\u8a00<\/h2>

        \u4e13\u6ce8\u4e8e\u591a\u5c42\u6b21\u611f\u53d7\uff0c\u800c\u4e0d\u662f\u7f57\u5217\u4ea7\u54c1\u7279\u5f81<\/h3>

        H\u00e3y t\u01b0\u1edfng \u2063t\u01b0\u1ee3ng b\u1ea1n \u0111ang vi\u1ebft\u2064 v\u1ec1 m\u1ed9t h\u0169 m\u1eafm ru\u1ed1c \u200dHu\u1ebf truy\u1ec1n th\u1ed1ng \u2013 \u0111\u1eebng ch\u1ec9 n\u00f3i: \u201c\u0111\u1eadm \u0111\u00e0, \u200bm\u1eb7n m\u00e0, th\u01a1m n\u1ed3ng\u201d.H\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi\u2062 \u0111\u1ecdc \u95fb\u5230\u4e2d\u90e8\u9633\u5149\u7a7f\u8fc7\u5e72\u7a3b\u8349\u7684\u6c14\u606f<\/strong>, c\u1ea3m \u200bnh\u1eadn ch\u00fat \u200cgai gai \u1edf \u200c\u0111\u1ea7u l\u01b0\u1ee1i khi ch\u1ea5m \u2062c\u00f9ng kh\u1ebf chua, v\u00e0 th\u1ea5y h\u00ecnh \u1ea3nh ng\u01b0\u1eddi m\u1eb9 Hu\u1ebf \u0111ang m\u00fac t\u1eebng v\u00e1 m\u1eafm d\u1eady\u2063 h\u01b0\u01a1ng trong b\u1eefa c\u01a1m ngh\u00e8o nh\u01b0ng \u200d\u0111\u1ea7y\u200c t\u00ecnh. S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u200cgi\u00e0u\u2063 x\u00fac c\u1ea3m \u200dl\u00e0 \u2064\u2019chi\u1ebfn \u2063l\u01b0\u1ee3c h\u00f3a\u2019 \u2062nh\u1eefng k\u00fd\u2062 \u1ee9c \u200bv\u0103n h\u00f3a \u0111\u1ecba \u2062ph\u01b0\u01a1ng v\u00e0o m\u00f4 t\u1ea3\u200c s\u1ea3n ph\u1ea9m \u2013 \u200c\u0111i\u1ec1u \u2063m\u00e0 c\u00e1c \u2064AI hi\u1ec7n nay c\u00f2n kh\u00f3\u200c l\u00e0m m\u01b0\u1ee3t \u2064m\u00e0.<\/p>

        \u7528\u6709\u529b\u7684\u52a8\u8bcd\u548c\u9690\u55bb\u5f62\u8c61\u4f20\u8fbe\u7279\u8272<\/h3>

        \u6839\u636e\u65af\u5766\u798f\u6700\u8fd1\uff082022\u5e74\uff09\u7684\u7814\u7a76\uff0c\u57fa\u4e8e \u52a8\u6001\u753b\u9762\u548c\u611f\u5b98\u8bed\u8a00\u7684\u4ea7\u54c1\u63cf\u8ff0<\/strong> \u200c c\u00f3 \u2063kh\u1ea3\u2062 n\u0103ng k\u00edch th\u00edch ph\u1ea3n \u1ee9ng\u2062 c\u1ea3m x\u00fac\u2062 cao h\u01a1n 47% so v\u1edbi \u200dm\u00f4 t\u1ea3\u200d th\u00f4ng \u200ctin\u2063 th\u00f4ng th\u01b0\u1eddng. V\u00ed \u2062d\u1ee5, thay v\u00ec vi\u1ebft: \u201ctr\u00e0\u200d sen th\u01a1m d\u1ecbu, v\u1ecb\u2064 thanh \u200dm\u00e1t\u201d, \u200bh\u00e3y vi\u1ebft:<\/p>

          \n
        • \u201cN\u1ee5\u2064 sen v\u00f9i gi\u1eefa t\u1ea7ng tr\u00e0 \u00e2m \u1ea5m nh\u01b0 k\u00fd \u1ee9c m\u00f9a\u200d h\u00e8\u2064 thu\u1edf nh\u1ecf\u201d<\/strong><\/li>\n
        • \u201cCh\u1ea5t \u2064n\u01b0\u1edbc v\u00e0ng trong \u200d- nh\u01b0 \u200dm\u1eb7t\u2063 h\u1ed3 T\u00e2y y\u00ean\u2062 \u1ea3 l\u00fac ch\u1edbm \u200ds\u01b0\u01a1ng mai\u201d<\/strong><\/li>\n<\/ul>

          DPS.MEDIA\u200c t\u1eebng h\u1ed7 tr\u1ee3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00e8 \u200ct\u1eeb \u2063Tuy\u00ean Quang t\u0103ng 350% t\u1ec9 l\u1ec7 \u0111\u1ecdc h\u1ebft \u200dm\u00f4\u200b t\u1ea3 s\u1ea3n\u2063 ph\u1ea9m tr\u00ean \u200clanding page\u200c ch\u1ec9 \u2063sau khi chuy\u1ec3n\u2063 t\u1eeb v\u0103n b\u1ea3n li\u1ec7t k\u00ea\u200b sang m\u00f4 \u2064t\u1ea3\u200d \u1ea9n\u200d d\u1ee5\u200d theo ki\u1ec3u \u201ck\u1ec3 \u2064chuy\u1ec7n b\u1eb1ng v\u1ecb gi\u00e1c\u201d \u2063-\u2062 m\u1ed9t k\u1ef9 thu\u1eadt \u200dcopywriting m\u00e0 ch\u00fang t\u00f4i\u200c g\u1ecdi l\u00e0 \u98ce\u5473\u53d9\u4e8b<\/em>.<\/p>

          \u7ed3\u5408\u611f\u5b98\u63cf\u8ff0\u8868\u683c\uff0c\u589e\u5f3a\u4e92\u52a8\u6027<\/h3>

          Vi\u1ec7c tr\u00ecnh\u2064 b\u00e0y b\u1ea3ng m\u00f4 t\u1ea3 c\u1ea3m\u200d nh\u1eadn v\u1ecb\u2063 gi\u00e1c\u200c v\u00e0 \u2062x\u00fac \u2062gi\u00e1c \u2013 nh\u01b0\u2062 b\u1ea3ng\u2064 d\u01b0\u1edbi \u2013 \u2064\u0111\u01b0\u1ee3c DPS.MEDIA t\u00edch h\u1ee3p trong thi\u1ebft k\u1ebf web WordPress \u0111\u1ec3 \u200dgia \u2064t\u0103ng th\u1eddi gian\u2063 l\u01b0u l\u1ea1i trang:<\/p>\n\n\n\n\n\n\n
          \u611f\u5b98<\/strong><\/th>\n\u63cf\u8ff0\u5524\u8d77\u611f\u53d7<\/strong><\/th>\n<\/tr>\n<\/thead>\n
          \u5473\u89c9<\/td>\n\u6e05\u751c\u5982\u521d\u871c\uff0c\u878d\u5408\u5ae9\u53f6\u7684\u5fae\u6da9<\/td>\n<\/tr>\n
          \u55c5\u89c9<\/td>\n\u4eff\u4f5b\u6e05\u6668\u6c60\u5858\u8fb9\u82a6\u82c7\u4e1b\u4e2d\u521d\u7efd\u7684\u8377\u82b1\u9999\u6c14<\/td>\n<\/tr>\n
          \u89e6\u89c9<\/td>\n\u8d28\u5730\u9002\u4e2d\uff0c\u67d4\u6ed1\u5982\u5976\u5976\u6625\u8282\u6d17\u8863\u65f6\u624b\u4e2d\u8fc7\u7684\u65e7\u4e1d\u7ef8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

          Ng\u00f4n ng\u1eef m\u00f4 t\u1ea3 sinh \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 l\u00e0\u2064 m\u1ef9 t\u1eeb\u200b \u2013 n\u00f3 l\u00e0 c\u1ea7u\u200c n\u1ed1i c\u1ea3m x\u00fac \u0111\u01b0a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb\u200c tr\u1ea1ng th\u00e1i \u77e5\u8bc6\u5e26\u5411\u4f53\u9a8c<\/strong>. \u5bf9\u4e8e\u5730\u65b9\u7279\u4ea7\uff0c\u8fd9\u662f\u4ea7\u54c1 \u4ee3\u8a00\u5730\u57df\u7279\u8272<\/em> \u4ee5\u6709\u7075\u9b42\u4e14\u575a\u5b9a\u7684\u65b9\u5f0f\u7acb\u8db3\u6570\u5b57\u5e02\u573a\u3002.<\/p>

          \"\u5728\u4f20\u7edf\u5143\u7d20\u4e0e\u73b0\u4ee3\u8d8b\u52bf\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\"<\/p>

          \u5728\u4f20\u7edf\u5143\u7d20\u4e0e\u73b0\u4ee3\u8d8b\u52bf\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861<\/h2>

          D\u1eabn \u2064d\u1eaft \u2062b\u1ea3n s\u1eafc v\u0103n h\u00f3a m\u00e0 kh\u00f4ng khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 \u2064m\u1edbi \u201cr\u1ee5t \u2062r\u00e8\u201d<\/h3>

          Khi m\u00f4 \u2062t\u1ea3 s\u1ea3n\u2062 ph\u1ea9m \u0111\u1eb7c s\u1ea3n, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn sa v\u00e0o l\u1ed1i\u200b k\u1ec3 \u2062truy\u1ec1n \u200bth\u1ed1ng r\u1eadp \u200ckhu\u00f4n: \u201c\u0111\u1eb7c\u200b s\u1ea3n v\u00f9ng qu\u00ea\u201d, \u201cb\u00ed quy\u1ebft gia truy\u1ec1n\u201d, \u201ch\u01b0\u01a1ng v\u1ecb x\u01b0a \u2062c\u0169\u201d\u2026 \u2013 nh\u1eefng \u2064c\u1ee5m t\u1eeb d\u1ec5 \u200dg\u00e2y c\u1ea3m gi\u00e1c nh\u00e0m ch\u00e1n n\u1ebfu kh\u00f4ng\u2062 \u0111\u01b0\u1ee3c\u200d t\u00e1i hi\u1ec7n b\u1eb1ng c\u1ea3m quan hi\u1ec7n \u200c\u0111\u1ea1i. Theo nghi\u00ean c\u1ee9u t\u1eeb\u2062 Nielsen Vietnam \u200b(2023), t\u1ea7ng l\u1edbp ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb (Gen Z, Millennials) c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u2064truy\u1ec1n th\u1ed1ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 c\u1ea3m h\u1ee9ng m\u00e0 \u2063c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u mang\u2063 l\u1ea1i,\u200c h\u01a1n l\u00e0 \u2062y\u1ebfu t\u1ed1 \u201cdi s\u1ea3n\u201d\u2062 \u0111\u01a1n \u2062thu\u1ea7n.V\u00ec v\u1eady, \u200ct\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i khuy\u1ebfn \u200dkh\u00edch SMEs gi\u1eef l\u1ea1i \u200bc\u1ed1t \u2063l\u00f5i v\u0103n h\u00f3a nh\u01b0ng c\u1ea7n \u2062\u201dthi\u1ebft k\u1ebf l\u1ea1i\u201d \u200cc\u00e1ch k\u1ec3 chuy\u1ec7n.H\u00e3y \u2064\u0111\u1ec3 c\u00e2u\u2064 ch\u1eef tr\u1edf\u200c th\u00e0nh tr\u1ea3i nghi\u1ec7m \u0111a gi\u00e1c quan: \u200c <\/p>

            \n
          • \u7528\u60c5\u611f\u65b9\u5f0f\u63cf\u8ff0\u539f\u6599\uff1a<\/strong> Kh\u00f4ng ch\u1ec9 \u201cg\u1ea1o \u2062ST25\u201d, m\u00e0 l\u00e0 \u201ch\u1ea1t \u2063ng\u1ecdc \u0111\u1ea5t S\u00f3c\u200d tr\u0103ng, \u0111\u01b0\u1ee3c thu ho\u1ea1ch trong\u2063 ti\u1ebft\u200d tr\u1eddi chuy\u1ec3n m\u00f9a\u201d.<\/li>\n
          • \u5c06\u5236\u4f5c\u65b9\u5f0f\u53d8\u6210\u65c5\u7a0b\uff1a<\/strong> V\u00ed\u2063 d\u1ee5, thay v\u00ec n\u00f3i \u201cn\u01b0\u1edbng b\u1eb1ng than\u2064 hoa\u201d,\u200d h\u00e3y k\u1ec3\u2064 \u201cl\u1eeda h\u1ed3ng \u1ee7 \u1ea5m t\u1eebng l\u00e1t c\u00e1 tr\u00edch nh\u01b0 c\u00e1ch\u200d ng\u01b0\u1eddi d\u00e2n bi\u1ec3n g\u00ecn gi\u1eef y\u00eau th\u01b0\u01a1ng\u201d.<\/li>\n
          • \u5c06\u4ea7\u54c1\u7f6e\u4e8e\u73b0\u4ee3\u60c5\u5883\uff1a<\/strong> \u201c\u0110\u1eb7c\u2062 s\u1ea3n\u200c d\u00f9ng k\u00e8m salad hi\u1ec7n\u2064 \u0111\u1ea1i hay n\u1ec1n cho cocktail \u0111\u1ecba ph\u01b0\u01a1ng\u201d \u2013 ng\u01b0\u1eddi tr\u1ebb\u2062 c\u1ea7n th\u1ea5y \u0111\u01b0\u1ee3c \u200cs\u1ef1 li\u00ean k\u1ebft v\u1edbi cu\u1ed9c \u2062s\u1ed1ng \u2062c\u1ee7a h\u1ecd.<\/li>\n<\/ul>

            \u901a\u8fc7\u6570\u5b57\u6e20\u9053\u7ed3\u5408\u672c\u5730\u5316\u4e0e\u89c6\u89c9\u7f8e\u5b66<\/h3>

            \u4f20\u7edf\u4e0e\u73b0\u4ee3\u7684\u7cbe\u5999\u878d\u5408\u4e0d\u4ec5\u4f53\u73b0\u5728\u63cf\u8ff0\u4e2d\uff0c\u8fd8\u4f53\u73b0\u5728\u6587\u7ae0\u5e03\u5c40\u3001\u56fe\u7247\u8bbe\u8ba1\u548c\u89c6\u89c9\u4f20\u8fbe\u4e0a\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u66fe\u7ecf\u5b9e\u65bd\u7684\u4e00\u4e2a\u5178\u578b\u6848\u4f8b\uff1a<\/p>\n\n\n\n\n\n\n
            \u8981\u7d20<\/th>\n\u65e7\u7248\u672c<\/th>\nDPS.MEDIA\u7684\u66f4\u65b0\u65b9\u5f0f<\/th>\n<\/tr>\n<\/thead>\n
            \u4ea7\u54c1\u540d\u79f0<\/td>\n\u00d4ng B\u1ea3y\u5bb6\u7684\u6cf0\u5f0f\u9c7c\u9732<\/td>\nFusion\u200c M\u1eafm \u2013 Di s\u1ea3n l\u00ean \u200dmen c\u00f9ng s\u00e1ng t\u1ea1o v\u1ecb \u200dm\u1edbi<\/td>\n<\/tr>\n
            \u5305\u88c5\u89c6\u89c9<\/td>\n\u5355\u8272\u5851\u6599\u914d\u4ee5\u8001\u5148\u751f\u5f62\u8c61<\/td>\n\u6781\u7b80\u8bbe\u8ba1\uff0c\u5b57\u4f53\u8bbe\u8ba1\u7075\u611f\u6e90\u81ea\u897f\u5357\u4e66\u6cd5<\/td>\n<\/tr>\n
            \u6807\u8bed<\/td>\n\u6545\u4e61\u7684\u5473\u9053<\/td>\n\u6d53\u90c1\u7684\u8bb0\u5fc6\u5473\u9053\uff0c\u5951\u5408\u5f53\u4e0b\u53e3\u5473<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

            G\u1ee3i \u00fd \u200dvi\u1ebft \u200cm\u00f4 t\u1ea3 cu\u1ed1n \u200ch\u00fat, \u2063kh\u00f4ng b\u1ecb \u201cl\u1ec7ch pha\u201d th\u1ecb tr\u01b0\u1eddng<\/h3>

            D\u01b0\u1edbi g\u00f3c \u2062nh\u00ecn\u200b chi\u1ebfn \u200dl\u01b0\u1ee3c \u2063ti\u1ebfp \u200bth\u1ecb\u200d v\u0103n h\u00f3a \u200c(theo nghi\u00ean\u2064 c\u1ee9u \u200dt\u1eeb\u2064 Douglas Holt \u200c- Harvard Business Review), s\u1ef1 giao\u2063 thoa\u2064 gi\u1eefa \u201cc\u00e1i\u200b c\u0169\u201d v\u00e0 \u201cc\u00e1i m\u1edbi\u201d t\u1ea1o n\u00ean \u0111\u1ecbnh v\u1ecb\u200d m\u1ea1nh \u200bm\u1ebd cho\u2064 th\u01b0\u01a1ng\u2063 hi\u1ec7u. V\u1edbi \u0111\u1eb7c s\u1ea3n, thay\u200d v\u00ec ch\u1ecdn 100% \u200cng\u00f4n ng\u1eef c\u1ed5\u200b \u0111i\u1ec3n \u2064hay ho\u00e0n to\u00e0n \u200chi\u1ec7n \u0111\u1ea1i h\u00f3a, h\u00e3y th\u1eed\u200c h\u00f2a quy\u1ec7n:<\/p>

              \n
            • \u201cTh\u1ee9 qu\u00e0 qu\u00ea\u200b \u1ea5y\u201d \u2013 phi\u00ean b\u1ea3n\u2064 c\u00f3 th\u1ec3 n\u1eb1m g\u1ecdn trong t\u00fai laptop c\u1ee7a d\u00e2n v\u0103n ph\u00f2ng<\/strong><\/li>\n
            • \u201cM\u00f3n \u0103n T\u1ebft x\u01b0a\u201d \u2063- \u2064v\u1edbi b\u1ed9 \u2064l\u1ecdc h\u00ecnh \u2064\u1ea3nh chu\u1ea9n Instagram<\/strong><\/li>\n
            • \u201cPhin \u2064c\u00e0 ph\u00ea \u0111\u1ea5t \u0111\u1ecf\u201d \u2013 k\u1ebft h\u1ee3p b\u1ed9 ly s\u1ee9\u200d d\u00e1ng B\u1eafc \u00c2u<\/strong><\/li>\n<\/ul>

              B\u1eb1ng vi\u1ec7c hi\u1ec3u \u0111\u00fang t\u1ec7p ng\u01b0\u1eddi ti\u00eau\u2062 d\u00f9ng t\u1eeb\u200c g\u00f3c \u0111\u1ed9 h\u00e0nh vi\u200d l\u1eabn t\u00e2m l\u00fd v\u0103n \u2064h\u00f3a, m\u00f4 t\u1ea3 \u200bs\u1ea3n ph\u1ea9m \u0111\u1eb7c\u200d s\u1ea3n c\u00f3 th\u1ec3 v\u1eeba gi\u1eef\u2062 \u0111\u01b0\u1ee3c \u201ch\u1ed3n\u201d \u200cdi s\u1ea3n, v\u1eeba t\u1ea1o\u200d s\u00f3ng \u2062lan t\u1ecfa \u2062tr\u00ean k\u00eanh digital \u2013 \u200c\u0111i\u1ec1u m\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u SMEs \u200dtrong \u2063n\u01b0\u1edbc \u0111ang tri\u1ec3n khai \u200dch\u01b0a \u0111\u1ed3ng b\u1ed9. \u2064DPS.MEDIA\u200d g\u1ecdi \u200d\u0111\u00e2y l\u00e0 \u60c5\u611f\u8de8\u6587\u5316\u8425\u9500\uff08cross-cultural emotive marketing\uff09<\/strong> \u2013 n\u01a1i s\u1ea3n ph\u1ea9m\u200d \u0111\u1eb7c \u200ds\u1ea3n kh\u00f4ng ch\u1ec9 k\u1ec3\u200d chuy\u1ec7n \u200bx\u01b0a, m\u00e0 \u2064c\u00f2n vi\u1ebft ti\u1ebfp c\u00e2u\u200c chuy\u1ec7n m\u1edbi c\u00f9ng \u2063th\u1ebf h\u1ec7 \u2064k\u1ebf th\u1eeba.
              \"\u4f18\u5316\u5173\u952e\u8bcd\uff0c\u540c\u65f6\u786e\u4fdd\u81ea\u7136\u4e14\u6709\u5438\u5f15\u529b\"<\/p>

              \u4f18\u5316\u5173\u952e\u8bcd\uff0c\u540c\u65f6\u786e\u4fdd\u81ea\u7136\u4e14\u6709\u5438\u5f15\u529b<\/h2>

              \u5173\u952e\u8bcd\u4f18\u5316\u7b56\u7565<\/h3>

              \u8981\u5199\u51fa\u4e0d\u5e73\u6de1\u7684\u7279\u4ea7\u4ea7\u54c1\u63cf\u8ff0\uff0c\u5173\u952e\u8bcd\u4f18\u5316\u975e\u5e38\u91cd\u8981\u3002\u4e0e\u4f20\u7edf\u65b9\u6cd5\u76f8\u6bd4\uff0c,\u81ea\u7136\u4f18\u5316<\/strong> \u5c06\u6709\u52a9\u4e8e\u63d0\u9ad8\u641c\u7d22\u80fd\u529b\uff0c\u540c\u65f6\u4fdd\u6301\u5bf9\u8bfb\u8005\u7684\u5438\u5f15\u529b\u3002\u9700\u8981\u6ce8\u610f\u7684\u4e00\u4e9b\u8981\u70b9\uff1a<\/p>

                \n
              • \u5408\u7406\u4f7f\u7528\u4e3b\u8981\u5173\u952e\u8bcd\u4e8e\u63cf\u8ff0\u4e2d\uff0c\u800c\u4e0d\u8ba9\u6587\u672c\u53d8\u5f97\u751f\u786c\u3002.<\/li>\n
              • \u63d2\u5165\u8f85\u52a9\u5173\u952e\u8bcd\u4ee5\u4e30\u5bcc\u5185\u5bb9\uff0c\u540c\u65f6\u4fdd\u6301\u8fde\u8d2f\u6027\u3002.<\/li>\n
              • \u901a\u8fc7\u751f\u52a8\u4e14\u6709\u5438\u5f15\u529b\u7684\u63cf\u8ff0\u6027\u8bcd\u8bed\u4e3a\u4ea7\u54c1\u6253\u9020\u4eae\u70b9\u3002.<\/li>\n<\/ul>

                \u6765\u81ea\u6848\u4f8b\u7814\u7a76\u7684\u5b9e\u9645\u4f8b\u5b50<\/h3>

                DPS.MEDIA \u6700\u8fd1\u7684\u4e00\u9879\u7814\u7a76\u663e\u793a\uff0c\u5c06\u5173\u952e\u8bcd\u4f18\u5316\u5e94\u7528\u4e8e\u4ea7\u54c1\u63cf\u8ff0\u5185\u5bb9\u53ef\u4ee5\u5c06\u70b9\u51fb\u7387\uff08CTR\uff09\u63d0\u5347\u9ad8\u8fbe30%\u3002\u4f8b\u5982\uff0c\u5728\u63cf\u8ff0\u4e00\u79cd\u4e2d\u90e8\u7279\u4ea7\u9c7c\u9732\u65f6\uff0c\u63cf\u8ff0\u8bed\u53e5 \u201cM\u1eafm\u2062 v\u1ecb \u0111\u1eadm \u0111\u00e0, \u2062nguy\u00ean\u200b li\u1ec7u t\u1ef1\u2062 nhi\u00ean\u201d<\/strong> \u2064 kh\u00f4ng\u200c ch\u1ec9\u2063 th\u00fa \u200bv\u1ecb\u2063 m\u00e0 c\u00f2n\u200d \u0111\u1ea3m b\u1ea3o t\u1eeb kh\u00f3a \u201cm\u1eafm\u201d \u0111\u01b0\u1ee3c l\u1eb7p \u200bl\u1ea1i\u200b m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n\n\n\n\n
                \u56e0\u7d20<\/strong><\/th>\n\u5f71\u54cd\u70b9\u51fb\u7387\uff081%\uff09<\/strong><\/th>\n<\/tr>\n<\/thead>\n
                \u5185\u5bb9\u8d28\u91cf<\/td>\n40<\/td>\n<\/tr>\n
                \u5173\u952e\u8bcd\u4f18\u5316<\/td>\n30<\/td>\n<\/tr>\n
                \u4ea7\u54c1\u4eae\u70b9<\/td>\n20<\/td>\n<\/tr>\n
                \u5176\u4ed6\u56e0\u7d20<\/td>\n10<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

                \u5e94\u7528\u4e0a\u8ff0\u539f\u5219\u6709\u52a9\u4e8e\u4ea7\u54c1\u63cf\u8ff0\u4e0d\u4ec5\u6709\u8da3\uff0c\u8fd8\u80fd\u51c6\u786e\u6ee1\u8db3\u7528\u6237\u641c\u7d22\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u4f01\u4e1a\u54c1\u724c\u3002\ud83c\udf1f <\/p>

                \u6211\u60f3\u4f20\u8fbe\u7684\u5185\u5bb9<\/h2>

                \u64b0\u5199\u7279\u4ea7\u4ea7\u54c1\u63cf\u8ff0\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u8fc7\u7a0b\uff0c\u66f4\u662f\u4e00\u95e8\u4e0e\u6d88\u8d39\u8005\u60c5\u611f\u8fde\u63a5\u7684\u827a\u672f\u3002\u6211\u4eec\u5df2\u7ecf\u4e00\u8d77\u63a2\u7d22\u4e86\u6253\u9020\u5438\u5f15\u4eba\u63cf\u8ff0\u7684\u91cd\u8981\u539f\u5219\uff0c\u5e2e\u52a9\u60a8\u7684\u4ea7\u54c1\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002\u8bf7\u5584\u7528\u751f\u52a8\u7684\u56fe\u7247\u3001\u5438\u5f15\u4eba\u7684\u8bed\u8c03\u548c\u6e05\u6670\u7684\u4fe1\u606f\uff0c\u5f3a\u70c8\u5f71\u54cd\u5ba2\u6237\u7684\u611f\u53d7\u3002.<\/p>

                \u522b\u5fd8\u4e86\uff0c\u771f\u5b9e\u4e0e\u72ec\u7279\u6b63\u662f\u5f70\u663e\u60a8\u4ea7\u54c1\u4ef7\u503c\u7684\u5173\u952e\u3002\u8bf7\u5c06\u8fd9\u4e9b\u77e5\u8bc6\u5e94\u7528\u4e8e\u5b9e\u8df5\uff0c\u5c1d\u8bd5\u591a\u79cd\u4e0d\u540c\u7684\u5199\u4f5c\u65b9\u5f0f\uff0c\u627e\u5230\u6700\u9002\u5408\u81ea\u5df1\u54c1\u724c\u7684\u98ce\u683c\u3002\u540c\u65f6\uff0c\u4e5f\u5efa\u8bae\u60a8\u8fdb\u4e00\u6b65\u4e86\u89e3\u5982SEO\u7b49\u56e0\u7d20\uff0c\u4ee5\u4f18\u5316\u7ebf\u4e0a\u5ba2\u6237\u7684\u89e6\u8fbe\u80fd\u529b\u3002.<\/p>

                \u6211\u4eecDPS.MEDIA\u59cb\u7ec8\u613f\u610f\u966a\u4f34\u60a8\u5728\u4ea7\u54c1\u4e0e\u54c1\u724c\u53d1\u5c55\u7684\u65c5\u7a0b\u4e2d\u3002\u6b22\u8fce\u5728\u4e0b\u65b9\u7559\u4e0b\u60a8\u7684\u610f\u89c1\u6216\u5206\u4eab\u5173\u4e8e\u4ea7\u54c1\u63cf\u8ff0\u6784\u5efa\u7684\u7ecf\u9a8c\u3002\u6211\u4eec\u975e\u5e38\u671f\u5f85\u503e\u542c\u60a8\u7684\u60f3\u6cd5\uff0c\u5e76\u5171\u540c\u6253\u9020\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u5947\u5999\u793e\u533a\uff01\ud83d\ude0a <\/p>\n