{"id":23596,"date":"2025-05-27T12:21:45","date_gmt":"2025-05-27T05:21:45","guid":{"rendered":"https:\/\/dps.media\/cach-setup-facebook-live-shopping-cho-shop-online\/"},"modified":"2025-05-27T12:21:48","modified_gmt":"2025-05-27T05:21:48","slug":"%e5%a6%82%e4%bd%95%e4%b8%ba%e5%9c%a8%e7%ba%bf%e5%95%86%e5%ba%97%e8%ae%be%e7%bd%aefacebook%e7%9b%b4%e6%92%ad%e8%b4%ad%e7%89%a9","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e4%b8%ba%e5%9c%a8%e7%ba%bf%e5%95%86%e5%ba%97%e8%ae%be%e7%bd%aefacebook%e7%9b%b4%e6%92%ad%e8%b4%ad%e7%89%a9\/","title":{"rendered":"\u5982\u4f55\u4e3a\u5728\u7ebf\u5546\u5e97\u8bbe\u7f6eFacebook\u76f4\u64ad\u8d2d\u7269"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u4f60\u6b63\u5728\u5bfb\u627e\u5c06 Facebook \u89c2\u4f17\u8f6c\u5316\u4e3a\u771f\u6b63\u5ba2\u6237\u7684\u65b9\u6cd5\u5417\uff1f <strong>\u8bbe\u7f6e Facebook Live Shopping \u4e0d\u4ec5\u80fd\u63d0\u5347\u89c2\u770b\u4eba\u6570\uff0c\u8fd8\u80fd\u8ba9\u9500\u552e\u989d\u6bd4\u666e\u901a\u76f4\u64ad\u63d0\u5347 2-3 \u500d\u3002<\/strong>. \u636e\u7edf\u8ba1\uff0c\u8d85\u8fc7 68% \u7684\u8d8a\u5357\u7528\u6237\u66fe\u901a\u8fc7\u76f4\u64ad\u8d2d\u7269\uff0c\u5e76\u4e14\u4ed6\u4eec\u66f4\u9752\u7750\u4e8e\u62e5\u6709\u4fbf\u6377\u8d2d\u7269\u4f53\u9a8c\u548c\u76f4\u63a5\u4e92\u52a8\u7684\u5e97\u94fa\u3002.<\/p><p><strong>\u0110i\u1ec3m m\u1ea5u ch\u1ed1t kh\u00f4ng ph\u1ea3i l\u00e0 \u201cph\u00e1t tr\u1ef1c ti\u1ebfp\u201d, m\u00e0 l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m MUA S\u1eaeM t\u01b0\u01a1ng t\u00e1c, m\u01b0\u1ee3t m\u00e0, t\u1eeb xem \u0111\u1ebfn ch\u1ed1t \u0111\u01a1n tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t!<\/strong> N\u1ebfu ch\u1ec9 livestream th\u00f4ng b\u00e1o s\u1ea3n ph\u1ea9m, b\u1ea1n \u0111\u00e3 b\u1ecf l\u1ee1 70% s\u1ee9c m\u1ea1nh c\u1ee7a Facebook Live Shopping \u2013 n\u01a1i ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng ngay trong l\u00fac xem, kh\u00f4ng c\u1ea7n chuy\u1ec3n k\u00eanh hay inbox r\u01b0\u1eddm r\u00e0.<\/p><p>\u6839\u636e\u2026\u2026\u7684\u7ecf\u9a8c <em>DPS.MEDIA<\/em>, \u4e2d\u5c0f\u4f01\u4e1a\u5546\u5bb6\u5e94\u7528\u76f4\u64ad\u8d2d\u7269\u901a\u5e38\u80fd\u5c06\u8f6c\u5316\u7387\u63d0\u5347\u4e00\u500d\uff0c\u5e76\u5efa\u7acb\u5fe0\u5b9e\u5ba2\u6237\u793e\u533a\u3002\u4e0d\u4ec5\u5982\u6b64\uff0c,<strong>Facebook \u5df2\u7ecf\u5e76\u6b63\u5728\u4f18\u5148\u5c55\u793a\u5e26\u8d27\u76f4\u64ad<\/strong>,t\u1ed1i \u01b0u reach t\u1ef1 nhi\u00ean cho shop bi\u1ebft setup \u0111\u00fang quy tr\u00ecnh \u2013 t\u1eeb k\u1ecbch b\u1ea3n,chu\u1ea9n b\u1ecb h\u1ec7 th\u1ed1ng b\u00e1o \u0111\u01a1n t\u1ef1 \u0111\u1ed9ng t\u1edbi x\u1eed l\u00fd comment,ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau live.<\/p><p><strong>N\u1ebfu b\u1ea1n ch\u01b0a t\u1eadn d\u1ee5ng Facebook Live Shopping, shop c\u1ee7a b\u1ea1n \u0111ang b\u1ecf l\u1ee1 s\u00e2n ch\u01a1i c\u00f2n \u201cn\u00f3ng\u201d h\u01a1n m\u1ecdi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed!<\/strong> \u8fd9\u6b63\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5f3a\u529b\u8f6c\u578b\u3001\u628a\u63e1\u8d8a\u5357\u6570\u5b57\u5546\u52a1\u589e\u957f\u52bf\u5934\u7684\u65b0\u94a5\u5319\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/iveeee.jpg\" alt=\"\u63a2\u7d22 Facebook Live Shopping \u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7f51\u5e97\u7684\u6f5c\u529b\" title=\"\"><\/p><h2 id=\"kham-pha-tiem-nang-cua-facebook-live-shopping-cho-shop-online-smes\">\u63a2\u7d22 Facebook Live Shopping \u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7f51\u5e97\u7684\u6f5c\u529b<\/h2><h3>\u901a\u8fc7 Facebook Live Shopping \u5b9e\u73b0\u9500\u552e\u989d\u589e\u957f\u7684\u6f5c\u529b<\/h3><p><strong>Facebook \u76f4\u64ad\u8d2d\u7269<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng, m\u00e0 c\u00f2n l\u00e0 \u201cv\u0169 kh\u00ed b\u00ed m\u1eadt\u201d gi\u00fap SMEs b\u1ee9t ph\u00e1 doanh thu. Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review (2023), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb livestream b\u00e1n h\u00e0ng cao g\u1ea5p 3 l\u1ea7n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng. <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"71\">DPS.MEDIA<\/a> \u53d1\u73b0\uff0c\u5584\u7528\u6b64\u529f\u80fd\u7684\u7ebf\u4e0a\u5546\u5bb6\u901a\u5e38\u80fd\u8fbe\u5230\uff1a<\/p><ul style=\"margin-left: 20px;\">\n<li><strong>\u589e\u52a0\u4e92\u52a8<\/strong> \u4e0e\u5ba2\u6237\u771f\u5b9e\u4e92\u52a8\uff0c\u8425\u9020\u4eb2\u8fd1\u4e0e\u4fe1\u4efb\u611f\u3002.<\/li>\n<li><strong>\u5feb\u901f\u6210\u4ea4<\/strong> \u5f97\u76ca\u4e8e\u76f4\u64ad\u65f6\u7684FOMO\uff08\u5bb3\u6015\u9519\u8fc7\uff09\u6548\u5e94\u3002.<\/li>\n<li><strong>\u8282\u7701\u5e7f\u544a\u6210\u672c<\/strong> \u76f8\u6bd4\u4f20\u7edf\u6e20\u9053\u3002.<\/li>\n<\/ul><p>\u6848\u4f8b\u5206\u6790\uff1a\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u5316\u5986\u54c1\u5e97\uff0c\u5728DPS.MEDIA\u534f\u52a9\u8bbe\u7f6eFacebook Live Shopping\u540e\uff0c\u4ec52\u4e2a\u6708\u9500\u552e\u989d\u589e\u957f\u4e8640%\uff0c\u5f97\u76ca\u4e8e\u76f4\u64ad\u7ed3\u5408\u5c0f\u6e38\u620f\u548c\u9650\u65f6\u4fc3\u9500\u3002.<\/p><h3>\u9ad8\u6548\u8bbe\u7f6e Facebook Live Shopping \u7684\u6b65\u9aa4<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-bottom: 20px;\">\n<thead>\n<tr>\n<th>\u6b65\u9aa4<\/th>\n<th>\u63cf\u8ff0<\/th>\n<th>DPS.MEDIA\u63d0\u793a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>1<\/strong><\/td>\n<td>\u5c06\u4ea7\u54c1\u8fde\u63a5\u5230 Facebook Shop<\/td>\n<td>\u786e\u4fdd\u4ea7\u54c1\u4fe1\u606f\u6e05\u6670\uff0c\u56fe\u7247\u9ad8\u6e05<\/td>\n<\/tr>\n<tr>\n<td><strong>2<\/strong><\/td>\n<td>\u51c6\u5907\u76f4\u64ad\u811a\u672c<\/td>\n<td>\u63d2\u5165\u5f3a\u6709\u529b\u7684CTA\uff0c\u901a\u8fc7\u9650\u91cf\u4f18\u60e0\u5236\u9020\u4eae\u70b9<\/td>\n<\/tr>\n<tr>\n<td><strong>3<\/strong><\/td>\n<td>\u8bbe\u7f6e\u81ea\u52a8\u4e0b\u5355\u652f\u6301\u5de5\u5177<\/td>\n<td>\u4f7f\u7528\u804a\u5929\u673a\u5668\u4eba\u6216\u8bc4\u8bba\u7ba1\u7406\u8f6f\u4ef6<\/td>\n<\/tr>\n<tr>\n<td><strong>4<\/strong><\/td>\n<td>\u0110o l\u01b0\u1eddng & t\u1ed1i \u01b0u sau m\u1ed7i bu\u1ed5i live<\/td>\n<td>\u5206\u6790\u6570\u636e\uff0c\u8c03\u6574\u5185\u5bb9\u4ee5\u9002\u5e94<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA\u89c6\u89d2\uff1a<\/strong> \u0110\u1eebng ch\u1ec9 xem Facebook Live Shopping l\u00e0 \u201cb\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp\u201d. H\u00e3y bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c, \u0111\u1eb7t c\u00e2u h\u1ecfi, nh\u1eadn \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a. Theo chuy\u00ean gia Neil Patel, \u201cLivestream l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 c\u00e2u chuy\u1ec7n, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i\u201d.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/80x720.jpgc86d.jpg\" alt=\"\u5728\u76f4\u64ad\u524d\u51c6\u5907\u597d\u4e13\u4e1a\u7684\u6280\u672f\u5e73\u53f0\u548c\u5185\u5bb9\" title=\"\"><\/p><h2 id=\"chuan-bi-nen-tang-ky-thuat-va-noi-dung-chuyen-nghiep-truoc-khi-livestream\">\u5728\u76f4\u64ad\u524d\u51c6\u5907\u597d\u4e13\u4e1a\u7684\u6280\u672f\u5e73\u53f0\u548c\u5185\u5bb9<\/h2><h3>\u8bbe\u7f6e\u6807\u51c6\u5316\u8bbe\u5907\u548c\u6280\u672f\u914d\u7f6e<\/h3><p><strong>\u6839\u636e2023\u5e74\u5c3c\u5c14\u68ee\u7684\u7814\u7a76<\/strong>, \uff0c\u5f53\u76f4\u64ad\u7684\u753b\u8d28\u548c\u97f3\u8d28\u6e05\u6670\u3001\u4e13\u4e1a\u65f6\uff0c\u6d88\u8d39\u8005\u66f4\u613f\u610f\u8d2d\u4e70\u3002\u56e0\u6b64\uff0c\u8bf7\u51c6\u5907\uff1a<\/p><ul style=\"margin-left: 1em;\">\n<li><strong>\u9ad8\u6e05\u6444\u50cf\u5934<\/strong> \u2013 \u01afu ti\u00ean camera r\u1eddi ho\u1eb7c smartphone flagship.<\/li>\n<li><strong>\u6e05\u6670\u97f3\u9891<\/strong> \u2013 S\u1eed d\u1ee5ng micro thu \u00e2m ri\u00eang thay v\u00ec micro t\u00edch h\u1ee3p.<\/li>\n<li><strong>\u7a33\u5b9a\u7684\u7f51\u7edc\u8fde\u63a5<\/strong> \u2013 Khuy\u1ebfn ngh\u1ecb t\u1ed1c \u0111\u1ed9 upload t\u1ed1i thi\u1ec3u 10Mbps.<\/li>\n<li><strong>\u7167\u660e\u706f<\/strong> \u2013 Gi\u00fap s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt, da ng\u01b0\u1eddi kh\u00f4ng b\u1ecb t\u1ed1i m\u00e0u.<\/li>\n<\/ul><p>\u6839\u636e <em>DPS.MEDIA<\/em>, \uff0c\u8f6f\u4ef6\u751f\u6001\u7cfb\u7edf\u652f\u6301\uff08\u5982OBS Studio\u6216ManyCam\uff09\u5e2e\u52a9\u5e97\u94fa\u540c\u6b65\u5404\u79cd\u7279\u6548\uff0c\u540c\u65f6\u63d2\u5165\u5b57\u5e55\u3001\u52a8\u56fe\u3002\u8fd9\u662f\u6253\u9020\u54c1\u724c\u5370\u8bb0\u3001\u533a\u522b\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u56e0\u7d20\u3002.<\/p><h3>\u5185\u5bb9\u8d28\u91cf\uff1a\u4e13\u4e1a\u6027\u4e0e\u4e2a\u6027\u5316<\/h3><p>Kh\u00f4ng ch\u1ec9 l\u00e0 \u2026m\u1ed9t bu\u1ed5i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea7n,n\u1ed9i dung livestream c\u1ea7n k\u1ebft h\u1ee3p gi\u1eefa <strong>\u4e13\u4e1a\u6027<\/strong> \u548c <strong>\u4e2a\u6027\u5316\u5143\u7d20<\/strong> \u4ee5\u589e\u5f3a\u4e0e\u5ba2\u6237\u7684\u8054\u7cfb\u3002.<\/p><ul>\n<li><strong>\u6e05\u6670\u7684\u811a\u672c<\/strong>: \u7b80\u8981\u5f00\u573a\u4ecb\u7ecd\uff0c\u7a81\u51fa\u4ea7\u54c1\u4f18\u52bf\uff0c\u4f7f\u7528\u6307\u5bfc\uff0c\u76f4\u63a5\u89e3\u7b54\u7591\u95ee\u3002\u5185\u5bb9\u5e94\u7b80\u660e\u627c\u8981\uff0c\u5206\u4e3a\u591a\u4e2a\u5c0f\u90e8\u5206\u4ee5\u5438\u5f15\u89c2\u4f17\u3002.<\/li>\n<p><\/p>\n<li><strong>\u7edf\u4e00\u7684\u54c1\u724c\u5f62\u8c61<\/strong>: \u4f7f\u7528\u4e00\u81f4\u7684\u80cc\u666f\u3001\u8272\u5f69\u3001\u6807\u5fd7\u3001\u7247\u5934\/\u7247\u5c3e\uff0c\u52a0\u6df1\u54c1\u724c\u5728\u5ba2\u6237\u5fc3\u4e2d\u7684\u8bc6\u522b\u5ea6\u3002 <a href=\"https:\/\/www.dpsmedia.vn\/chia-se\/kinh-nghiem-lam-livestream-ban-hang-facebook\" rel=\"nofollow noopener\" target=\"_blank\">DPS.MEDIA<\/a>.<\/li>\n<p><\/p>\n<li><strong>Minh h\u1ecda th\u1ef1c t\u1ebf & feedback kh\u00e1ch h\u00e0ng<\/strong>: \u73b0\u573a\u5c55\u793a\u4ea7\u54c1\uff0c\u7ed3\u5408\u8001\u5ba2\u6237\u7684\u771f\u5b9e\u8bc4\u4ef7\u53ef\u63d0\u5347\u4fe1\u4efb\u5ea6\u548c\u8bf4\u670d\u529b\u3002.<\/li>\n<p><\/p>\n<li><strong>\u4e2a\u6027\u5316\u4e92\u52a8<\/strong>: \u4eb2\u5207\u79f0\u547c\uff0c\u76f4\u64ad\u65f6\u63d0\u53ca\u5ba2\u6237\u59d3\u540d\uff0c\u9010\u4e00\u56de\u7b54\u95ee\u9898\uff0c\u8425\u9020\u88ab\u5c0a\u91cd\u548c\u7279\u522b\u5173\u5fc3\u7684\u611f\u89c9\u3002.<\/li>\n<p>\n<\/p><\/ul><p><strong>\u6ce8\u610f\u4e8b\u9879\uff1a<\/strong> \u6839\u636e2023\u5e74\u5c3c\u5c14\u68ee\u8c03\u67e5\uff0c85%\u53c2\u4e0e\u8005\u613f\u610f\u8d2d\u4e70\u5546\u54c1\uff0c\u5982\u679c\u770b\u5230\u4e3b\u64ad\u70ed\u60c5\u3001\u8be6\u7ec6\u54a8\u8be2\u5e76\u8010\u5fc3\u89e3\u7b54\u6240\u6709\u7591\u95ee\u3002 <a href=\"https:\/\/www.nielsen.com\/asia\/en\/insights\/2023\/live-commerce-vietnam\/\" rel=\"nofollow noopener\" target=\"_blank\">message<\/a>.<\/p><hr><p><strong>\u603b\u7ed3<\/strong>: S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a livestream b\u00e1n h\u00e0ng \u0111\u1ebfn t\u1eeb \u201csong h\u00e0nh\u201d gi\u1eefa n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt chu\u1ea9n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung s\u00e1ng t\u1ea1o,c\u00e1 nh\u00e2n h\u00f3a. \u0110\u00e2y ch\u00ednh l\u00e0 b\u00ed quy\u1ebft chinh ph\u1ee5c kh\u00e1ch h\u00e0ng th\u1eddi c\u00f4ng ngh\u1ec7 s\u1ed1 hi\u1ec7n nay.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpg594c.jpg\" alt=\"\u4f18\u5316\u76f4\u64ad\u4e2d\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u4f53\u9a8c\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-trai-nghiem-tuong-tac-truc-tiep-voi-khach-hang-trong-phien-live\">\u4f18\u5316\u76f4\u64ad\u4e2d\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u4f53\u9a8c<\/h2><h3>\u901a\u8fc7\u521b\u610f\u5de5\u5177\u548c\u811a\u672c\u63d0\u5347\u5b9e\u9645\u4e92\u52a8<\/h3><p><strong>DPS.MEDIA<\/strong> \u53d1\u73b0\u8981\u4f18\u5316Facebook Live Shopping\u76f4\u64ad\u4e92\u52a8\u4f53\u9a8c\uff0c\u7f51\u5e97\u9700\u4e3b\u52a8\u6784\u5efa\u591a\u6837\u5316\u4e92\u52a8\u811a\u672c\uff0c\u7075\u6d3b\u7ed3\u5408Facebook\u73b0\u6709\u5de5\u5177\u4e0e\u72ec\u7279\u521b\u610f\u5143\u7d20\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u7814\u7a76\uff0c\u5ba2\u6237\u5728\u53c2\u4e0e\u5c0f\u6e38\u620f\u3001\u73b0\u573a\u6295\u7968\u6216\u76f4\u64ad\u7b54\u9898\u7b49\u6d3b\u52a8\u65f6\uff0c\u66f4\u5bb9\u6613\u4ea7\u751f\u7c98\u6027\u3002. <\/p><ul style=\"margin-left: 20px;\">\n<li><strong>\u4e92\u52a8\u5c0f\u6e38\u620f\uff1a<\/strong> T\u1ea1o c\u00e1c tr\u00f2 ch\u01a1i nh\u1ecf nh\u01b0 \u201c\u0110o\u00e1n gi\u00e1 s\u1ea3n ph\u1ea9m\u201d, \u201cCh\u1ecdn m\u00e0u y\u00eau th\u00edch\u201d \u0111\u1ec3 t\u0103ng s\u1ef1 ch\u00fa \u00fd v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem.<\/li>\n<li><strong>\u5feb\u901f\u8c03\u67e5\uff1a<\/strong> \u5229\u7528\u6295\u7968\u529f\u80fd\u6536\u96c6\u5ba2\u6237\u5bf9\u65b0\u54c1\u6216\u5373\u5c06\u63a8\u51fa\u4f18\u60e0\u7684\u610f\u89c1\u3002.<\/li>\n<li><strong>\u4e2a\u6027\u5316\u8bc4\u8bba\u56de\u590d\uff1a<\/strong> \u5ba2\u670d\u56e2\u961f\u5e94\u5feb\u901f\u56de\u5e94\uff0c\u70b9\u540d\u5ba2\u6237\uff0c\u8425\u9020\u4eb2\u5207\u3001\u8d34\u8fd1\u7684\u6c1b\u56f4\u3002.<\/li>\n<\/ul><h3>\u5e94\u7528\u6570\u636e\u548c\u6280\u672f\u5b9e\u73b0\u4e2a\u6027\u5316\u4f53\u9a8c<\/h3><p>\u6839\u636e\u9ea6\u80af\u9521\uff082022\uff09\u62a5\u544a\uff0c\u76f4\u64ad\u4e2a\u6027\u5316\u4f53\u9a8c\u53ef\u5c06\u8f6c\u5316\u7387\u63d0\u5347\u81f330%\u3002DPS.MEDIA\u5efa\u8bae\u5546\u5bb6\u5229\u7528\u4ee5\u5f80\u76f4\u64ad\u5ba2\u6237\u6570\u636e\u63a8\u8350\u5408\u9002\u4ea7\u54c1\uff0c\u5e76\u7528\u96c6\u6210\u804a\u5929\u673a\u5668\u4eba\u5728\u5ba2\u6237\u8bc4\u8bba\u5173\u952e\u8bcd\u65f6\u81ea\u52a8\u53d1\u9001\u4f18\u60e0\u7801\u6216\u4ea7\u54c1\u4fe1\u606f\u3002.<\/p><table class=\"wp-list-table widefat striped\" style=\"margin-top: 20px;\">\n<thead>\n<tr>\n<th>\u7b56\u7565<\/th>\n<th>\u5b9e\u9645\u5229\u76ca<\/th>\n<th>\u5b9e\u65bd\u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e2a\u6027\u5316\u4f18\u60e0<\/td>\n<td>\u63d0\u9ad8\u8d2d\u4e70\u7387<\/td>\n<td>\u5411\u8001\u5ba2\u6237\u53d1\u9001\u4e13\u5c5e\u4f18\u60e0\u7801<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u52a8\u804a\u5929\u673a\u5668\u4eba<\/td>\n<td>\u8282\u7701\u65f6\u95f4\uff0c\u63d0\u5347\u4f53\u9a8c<\/td>\n<td>T\u1ef1 \u0111\u1ed9ng tr\u1ea3 l\u1eddi khi kh\u00e1ch comment \u201cMua ngay\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u5b9e\u65f6\u6570\u636e\u5206\u6790<\/td>\n<td>\u4f18\u5316\u76f4\u64ad\u5185\u5bb9<\/td>\n<td>\u6839\u636e\u4e92\u52a8\u6570\u636e\u8c03\u6574\u811a\u672c<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u901a\u8fc7\u4f18\u5316\u76f4\u64ad\u4e92\u52a8\u5b9e\u73b0\u9500\u552e\u589e\u957f<\/h3><p>M\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee7a DPS.MEDIA trong l\u0129nh v\u1ef1c m\u1ef9 ph\u1ea9m \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y: Trong m\u1ed7i phi\u00ean live, h\u1ecd t\u1ed5 ch\u1ee9c minigame \u201cChia s\u1ebb livestream nh\u1eadn qu\u00e0\u201d, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 g\u1eedi th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. K\u1ebft qu\u1ea3, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c t\u0103ng 45% v\u00e0 doanh s\u1ed1 phi\u00ean live t\u0103ng g\u1ea5p \u0111\u00f4i ch\u1ec9 sau 2 th\u00e1ng tri\u1ec3n khai.<strong>DPS.MEDIA \u7684\u89c2\u70b9\uff1a<\/strong> \u201cT\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c kh\u00f4ng ch\u1ec9 l\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng \u2013 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi phi\u00ean Facebook Live Shopping.\u201d<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/52-825.jpg\" alt=\"\u5206\u6790\u6548\u679c\u5e76\u5728\u6bcf\u6b21 Facebook Live Shopping \u540e\u6539\u8fdb\u7b56\u7565\" title=\"\"><\/p><h2 id=\"phan-tich-hieu-qua-va-cai-tien-chien-luoc-sau-moi-buoi-facebook-live-shopping\">\u5206\u6790\u6548\u679c\u5e76\u5728\u6bcf\u6b21 Facebook Live Shopping \u540e\u6539\u8fdb\u7b56\u7565<\/h2><h3>\u901a\u8fc7\u5b9e\u9645\u6570\u636e\u8bc4\u4f30 Live Shopping \u7684\u6548\u679c<\/h3><p>\u6bcf\u6b21Facebook\u76f4\u64ad\u8d2d\u7269\u7ed3\u675f\u540e\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/facebook-%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u6570\u636e\u5206\u6790\u662f\u63d0\u5347\u4e0b\u6b21\u6d3b\u52a8\u6548\u679c\u4e0d\u53ef\u6216\u7f3a\u7684\u56e0\u7d20<\/a>. <strong>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76<\/strong>, ,\u6210\u529f\u7684\u5e97\u94fa\u901a\u5e38\u5173\u6ce8\u4e09\u5927\u6838\u5fc3\u6307\u6807\uff1a\u4e92\u52a8\u7387\u3001\u76f4\u64ad\u6210\u4ea4\u5355\u6570\u4ee5\u53ca\u6bcf\u573a\u76f4\u64ad\u540e\u7684\u56de\u5934\u5ba2\u6570\u91cf\u3002DPS.MEDIA\u59cb\u7ec8\u5efa\u8bae\u4f7f\u7528Facebook Insights\u6216OBS Analytics\u7b49\u5de5\u5177\u83b7\u53d6\u771f\u5b9e\u6570\u636e\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u5b9e\u9645\u6548\u679c<\/th>\n<th>\u9884\u671f\u76ee\u6807<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e92\u52a8\uff08\u70b9\u8d5e\/\u8bc4\u8bba\uff09<\/td>\n<td>450<\/td>\n<td>400<\/td>\n<\/tr>\n<tr>\n<td>\u76f4\u64ad\u6210\u4ea4\u5355<\/td>\n<td>72<\/td>\n<td>50<\/td>\n<\/tr>\n<tr>\n<td>\u56de\u5934\u5ba2<\/td>\n<td>27%<\/td>\n<td>20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u901a\u8fc7\u5b9e\u9645\u6570\u636e\u8bc4\u4f30 Live Shopping \u7684\u6548\u679c<\/h3><p>\u6bcf\u573aFacebook\u76f4\u64ad\u8d2d\u7269\u540e\u7684\u6570\u636e\u5206\u6790\u5728\u4f18\u5316\u9500\u552e\u6d41\u7a0b\u548c\u63d0\u5347\u540e\u7eed\u76f4\u64ad\u6536\u5165\u4e2d\u8d77\u5230\u5173\u952e\u4f5c\u7528\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\uff0c\u4e09\u9879\u91cd\u8981\u6307\u6807\u80fd\u53cd\u6620\u6d3b\u52a8\u6548\u679c\uff1a\u4e92\u52a8\u7387\u3001\u76f4\u64ad\u6210\u4ea4\u5355\u6570\u548c\u56de\u5934\u5ba2\u6bd4\u4f8b\u3002 <a href=\"https:\/\/hbr.org\/2017\/07\/why-live-streaming-is-the-future-of-ecommerce\" rel=\"nofollow noopener\" target=\"_blank\">message<\/a>. .\u4ee5\u4e0b\u6570\u636e\u5206\u6790\u4e86\u5404\u9879\u6307\u6807\u4e0e\u65e2\u5b9a\u76ee\u6807\u7684\u8fbe\u6210\u60c5\u51b5\uff1a<\/p><p>| <strong>\u6307\u6807<\/strong>               | <strong>\u5b9e\u9645\u6548\u679c<\/strong> | <strong>\u9884\u671f\u76ee\u6807<\/strong> |<br>\n|\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013|\u2014\u2014\u2014\u2014\u2014\u2014\u2013|\u2014\u2014\u2014\u2014\u2014\u2014\u2014|<br>\n| \u4e92\u52a8\uff08\u70b9\u8d5e\/\u8bc4\u8bba\uff09 | 450                | 400                 |<br>\n| \u76f4\u64ad\u6210\u4ea4\u5355            | 72                 | 50                  |<br>\n| \u56de\u5934\u5ba2           | 27%                | 20%                 |<\/p><h4>1. \u4e92\u52a8\uff08\u70b9\u8d5e\/\u8bc4\u8bba\uff09<\/h4><p><\/p><ul>\n<li><strong>\u5b9e\u9645\u7ed3\u679c\uff1a450<\/strong>, \u8d85\u51fa\u76ee\u6807400\u3002.<\/li>\n<p><\/p>\n<li><strong>\u542b\u4e49<\/strong>: \u8be5\u6307\u6807\u663e\u793a\u76f4\u64ad\u5185\u5bb9\u6210\u529f\u5438\u5f15\u4e86\u89c2\u4f17\u7684\u5173\u6ce8\u548c\u4e92\u52a8\uff0c\u6709\u52a9\u4e8e\u63d0\u5347\u8ba2\u5355\u8f6c\u5316\u7387\u5e76\u6269\u5927\u6f5c\u5728\u5ba2\u6237\u7fa4\u3002.<\/li>\n<p>\n<\/p><\/ul><h4>2. \u76f4\u64ad\u6210\u4ea4\u8ba2\u5355<\/h4><p><\/p><ul>\n<li><strong>\u5b9e\u9645\u7ed3\u679c\uff1a72\u5355<\/strong>, \u6bd4\u76ee\u680750\u5355\u9ad8\u51fa44%\u3002.<\/li>\n<p><\/p>\n<li><strong>\u542b\u4e49<\/strong>: \u8fd9\u662f\u8d85\u51fa\u9884\u671f\u7684\u7ed3\u679c\uff0c\u53cd\u6620\u4e86\u76f4\u64ad\u4e2d\u5373\u65f6\u53f7\u53ec\u884c\u52a8\u7684\u6709\u6548\u6027\u4ee5\u53ca\u4e3b\u6301\u4eba\/\u9500\u552e\u5458\u7684\u6210\u4ea4\u80fd\u529b\u3002.<\/li>\n<p>\n<\/p><\/ul><h4>3. \u56de\u5934\u5ba2<\/h4><p><\/p><ul>\n<li><strong>\u5b9e\u9645\u7ed3\u679c\uff1a27%<\/strong>, \u9ad8\u4e8e\u65e2\u5b9a\u76ee\u6807\uff0820%\uff09\u3002.<\/li>\n<p><\/p>\n<li><strong>\u542b\u4e49<\/strong>: T\u1ef7 l\u1ec7 kh\u00e1ch quay l\u1ea1i cao cho th\u1ea5y tr\u1ea3i nghi\u1ec7m mua h\u00e0ng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a shop.<\/li>\n<p>\n<\/p><\/ul><h4>\u603b\u7ed3<\/h4><p><\/p><p>\u6240\u6709\u6307\u6807\u5747\u8d85\u51fa\u9884\u671f\u76ee\u6807\uff0c\u8bc1\u660e\u672c\u6b21\u76f4\u64ad\u8d2d\u7269\u6d3b\u52a8\u5728\u4e92\u52a8\u548c\u8f6c\u5316\u65b9\u9762\u90fd\u53d6\u5f97\u4e86\u6210\u529f\u3002\u4e3a\u4fdd\u6301\u5e76\u6301\u7eed\u53d1\u5c55\uff0cDPS.MEDIA\u5efa\u8bae\uff1a<\/p><ul>\n<li>\u4fdd\u6301\u5408\u7406\u7684\u76f4\u64ad\u9891\u7387\u3002.<\/li>\n<p><\/p>\n<li>\u6df1\u5165\u5206\u6790\u9ec4\u91d1\u65f6\u6bb5\u3001\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u53ca\u6709\u6548\u4f18\u60e0\u3002.<\/li>\n<p><\/p>\n<li>\u4f18\u5316\u552e\u540e\u670d\u52a1\u6d41\u7a0b\uff0c\u63d0\u9ad8\u5fe0\u5b9e\u5ba2\u6237\u6bd4\u4f8b\u3002.<\/li>\n<p>\n<\/p><\/ul><p><strong>\u53c2\u8003\u8d44\u6599<\/strong>: harvard Business Review, \u201cWhy Live Streaming Is the Future of Ecommerce\u201d <a href=\"https:\/\/hbr.org\/2017\/07\/why-live-streaming-is-the-future-of-ecommerce\" rel=\"nofollow noopener\" target=\"_blank\">message<\/a>. <\/p><h2 id=\"outro\">\u6211\u7684\u524d\u884c\u4e4b\u8def<\/h2><p>\u8bbe\u7f6eFacebook Live Shopping\u4e0d\u4ec5\u5e2e\u52a9\u7f51\u5e97\u76f4\u63a5\u63a5\u89e6\u5ba2\u6237\uff0c\u8fd8\u521b\u9020\u4e86\u66f4\u5177\u4e92\u52a8\u6027\u3001\u751f\u52a8\u4e14\u9ad8\u6548\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u4ece\u7cbe\u5fc3\u51c6\u5907\u6280\u672f\u3001\u4f18\u5316\u4ea7\u54c1\u56fe\u7247\u5230\u6253\u9020\u5438\u5f15\u4eba\u7684\u76f4\u64ad\u811a\u672c\uff0c\u6bcf\u4e00\u6b65\u90fd\u4e3a\u7ebf\u4e0a\u9500\u552e\u6d3b\u52a8\u7684\u6210\u529f\u5960\u5b9a\u57fa\u7840\u3002.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u59cb\u7ec8\u76f8\u4fe1\u7075\u6d3b\u8fd0\u7528\u73b0\u4ee3\u6570\u5b57\u8425\u9500\u5de5\u5177\u6b63\u662f\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u65f6\u4ee3\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u5173\u952e\u3002\u5982\u679c\u60a8\u60f3\u63d0\u5347\u7ecf\u8425\u6548\u679c\uff0c\u6b22\u8fce\u8fdb\u4e00\u6b65\u4e86\u89e3\u5728\u7ebf\u5e7f\u544a\u3001\u5ba2\u6237\u7ba1\u7406\u6216\u591a\u5e73\u53f0\u9500\u552e\u6e20\u9053\u4f18\u5316\u7b49\u89e3\u51b3\u65b9\u6848\u3002.<\/p><p>\u8bf7\u7acb\u5373\u5f00\u59cb\u5b9e\u8df5\uff0c\u5e76\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u5206\u4eab\u60a8\u7684\u4f53\u9a8c\u548c\u7591\u95ee\u3002DPS.MEDIA\u975e\u5e38\u671f\u5f85\u4e0e\u60a8\u643a\u624b\u4ea4\u6d41\uff0c\u5171\u540c\u63d0\u5347\u76f4\u64ad\u5e26\u8d27\u7b56\u7565\uff0c\u8ba9\u5176\u66f4\u52a0\u4e13\u4e1a\u548c\u9ad8\u6548\u3002. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n          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class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e5%90%8c%e6%97%b6%e7%ae%a1%e7%90%86%e5%a4%9a%e4%b8%aa-facebook-%e4%bc%81%e4%b8%9a%e8%b4%a6%e6%88%b7\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u540c\u65f6\u7ba1\u7406\u591a\u4e2aFacebook\u4f01\u4e1a\u8d26\u6237<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/3-%e6%ad%a5%e6%89%93%e9%80%a0%e9%a6%96%e4%b8%aa%e4%ba%94%e6%98%9f%e5%a5%bd%e8%af%84%e7%be%8e%e7%94%b2%e5%ba%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u65b0\u5f00\u7f8e\u7532\u5e97\u83b7\u5f97\u9996\u4e2a5\u661f\u8bc4\u4ef7\u76843\u4e2a\u6b65\u9aa4<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8shopee%e4%b8%8a%e6%92%ad%e7%a7%8d%ef%bc%8c%e7%aa%81%e7%a0%b4%e9%94%80%e5%94%ae%e7%93%b6%e9%a2%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee \u79cd\u8349\uff1a\u63d0\u5347\u5e97\u94fa\u5c42\u7ea7\uff0c\u7a81\u7834\u9500\u552e\u989d<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e5%9c%a8tiktok%e4%b8%8a%e8%8e%b7%e5%be%97%e8%93%9d%e5%8b%be%e8%ae%a4%e8%af%81%e5%b9%b6%e4%b8%8efacebook%e8%bf%9b%e8%a1%8c%e6%af%94%e8%be%83\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u84dd\u52fe\u8ba4\u8bc1\u521b\u5efa\u65b9\u6cd5\u53ca\u4e0eFacebook\u7684\u6bd4\u8f83<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%9e%84%e5%bb%ba%e6%83%85%e4%ba%ba%e8%8a%822%e6%9c%8814%e6%97%a5%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e4%bb%8ea%e5%88%b0z\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u672c\u5730\u8425\u9500\uff1a\u5982\u4f55\u5438\u5f15\u533a\u57df\u5ba2\u6237\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e7%94%a8%e6%89%8b%e6%9c%ba%e6%8b%8d%e6%91%84%e4%ba%a7%e5%93%81%e8%a7%86%e9%a2%91%e5%b9%b6%e6%88%90%e4%b8%ba%e7%83%ad%e9%97%a8\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7528\u624b\u673a\u62cd\u6444\u4ea7\u54c1\u89c6\u9891\u5e76\u4e0a\u70ed\u95e8\u7684\u65b9\u6cd5<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u60a8\u6b63\u5728\u5bfb\u627e\u5c06Facebook\u89c2\u4f17\u8f6c\u5316\u4e3a\u771f\u6b63\u5ba2\u6237\u7684\u65b9\u6cd5\u5417\uff1f\u8bbe\u7f6eFacebook\u76f4\u64ad\u8d2d\u7269\u4e0d\u4ec5\u6709\u52a9\u4e8e\u589e\u52a0\u89c2\u4f17\u6570\u91cf\uff0c\u8fd8\u80fd\u63a8\u52a8\u9500\u552e\u989d\u6bd4\u666e\u901a\u76f4\u64ad\u63d0\u9ad82-3\u500d\u3002\u636e\u7edf\u8ba1\uff0c\u8d85\u8fc768%\u7684\u8d8a\u5357\u7528\u6237\u66fe\u901a\u8fc7\u76f4\u64ad\u8d2d\u7269\uff0c\u5e76\u4e14[\u2026]<\/p>","protected":false},"author":3,"featured_media":23597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,75],"tags":[339,402,160,397,680,374,396,181,350],"class_list":["post-23596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-facebook-marketing","tag-ban-hang-online","tag-chien-luoc-tiep-thi","tag-digital-marketing","tag-facebook-marketing","tag-huong-dan-ky-thuat","tag-kinh-doanh-truc-tuyen","tag-livestream-ban-hang","tag-mang-xa-hoi","tag-thuong-mai-dien-tu"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=23596"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/23597"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=23596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=23596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=23596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}