{"id":23465,"date":"2025-05-25T12:17:41","date_gmt":"2025-05-25T05:17:41","guid":{"rendered":"https:\/\/dps.media\/huong-dan-livestream-da-nen-tang-facebook-tiktok-cung-luc\/"},"modified":"2025-05-25T12:17:43","modified_gmt":"2025-05-25T05:17:43","slug":"%e5%a4%9a%e5%b9%b3%e5%8f%b0%e7%9b%b4%e6%92%ad%e6%8c%87%e5%8d%97%ef%bc%9afacebook%e5%92%8ctiktok%e5%90%8c%e6%97%b6%e7%9b%b4%e6%92%ad","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%a4%9a%e5%b9%b3%e5%8f%b0%e7%9b%b4%e6%92%ad%e6%8c%87%e5%8d%97%ef%bc%9afacebook%e5%92%8ctiktok%e5%90%8c%e6%97%b6%e7%9b%b4%e6%92%ad\/","title":{"rendered":"\u591a\u5e73\u53f0\u76f4\u64ad\u6307\u5357\uff1aFacebook + TikTok\u540c\u65f6\u8fdb\u884c"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>Livestream \u0111a n\u1ec1n t\u1ea3ng \u2013 ph\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u1ed3ng th\u1eddi tr\u00ean Facebook v\u00e0 TikTok \u2013 \u0111ang tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed\u201d t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam.<\/strong> \u636eDPS.MEDIA\u7edf\u8ba1\uff0c\u591a\u5e73\u53f0\u76f4\u64ad\u6d3b\u52a8\u5e73\u5747\u63d0\u534740%\u7684\u89e6\u8fbe\u91cf\uff0c\u5e76\u4f7f\u4e92\u52a8\u7387\u7ffb\u500d\uff0c\u76f8\u8f83\u4e8e\u4ec5\u5728\u5355\u4e00\u6e20\u9053\u76f4\u64ad\u3002. <em>\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u6269\u5927\u5ba2\u6237\u7fa4\u3001\u4f18\u5316\u5e7f\u544a\u6210\u672c\u5e76\u63d0\u5347\u9500\u552e\u6548\u7387\u7684\u65b9\u6cd5\uff0c\u8fd9\u5c31\u662f\u4e0d\u53ef\u9519\u8fc7\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/em><\/p><p><strong>\u5173\u952e\u70b9\uff1a\u540c\u65f6\u5728Facebook\u548cTikTok\u76f4\u64ad\uff0c\u5e2e\u52a9\u4f60\u89e6\u8fbe\u8d8a\u5357\u793e\u4ea4\u7f51\u7edc\u4e0a\u6700\u5927\u7684\u4e24\u5927\u5ba2\u6237\u7fa4\uff0c\u6700\u5927\u5316\u6bcf\u4e2a\u5e73\u53f0\u7684\u4f20\u64ad\u529b\u3002.<\/strong> Facebook\u64c5\u957f\u793e\u533a\u5efa\u8bbe\u3001\u5206\u4eab\u4e0e\u4fe1\u4efb\u5efa\u7acb\uff1b\u800cTikTok\u5219\u4ee5\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3001\u5438\u5f15\u5e74\u8f7b\u5ba2\u6237\u548c\u5feb\u901f\u5f15\u9886\u8d2d\u7269\u6f6e\u6d41\u800c\u7a81\u51fa\u3002.<em>\u7ed3\u5408\u4e24\u8005\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u63d0\u5347\u54c1\u724c\u8986\u76d6\u7387\uff0c\u8fd8\u80fd\u5b9e\u65f6\u4f18\u5316\u8ba2\u5355\u8f6c\u5316\u3002.<\/em><\/p><p><strong>\u5b9e\u9645\u4e0a\uff0cDPS.MEDIA\u7684\u8bb8\u591a\u5ba2\u6237\u5728\u5e94\u7528\u591a\u5e73\u53f0\u76f4\u64ad\u4ec51\u4e2a\u6708\u540e\uff0c\u9500\u552e\u989d\u5c31\u589e\u957f\u4e8630-50%\u3002.<\/strong> <em>Vi\u1ec7c tri\u1ec3n khai kh\u00f4ng h\u1ec1 ph\u1ee9c t\u1ea1p nh\u01b0 b\u1ea1n ngh\u0129 \u2013 ch\u1ec9 c\u1ea7n chu\u1ea9n b\u1ecb \u0111\u00fang c\u00f4ng c\u1ee5, n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i h\u1ee3p l\u00fd, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u201cb\u1eaft s\u00f3ng\u201d xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 b\u1ee9t ph\u00e1 doanh thu.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/834313.jpga74d.jpg\" alt=\"\u4e3a\u4ec0\u4e48\u591a\u5e73\u53f0\u76f4\u64ad\u662f\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5fc5\u7136\u8d8b\u52bf\" title=\"\"><\/p><h2 id=\"tai-sao-livestream-da-nen-tang-la-xu-huong-tat-yeu-cho-doanh-nghiep-smes\">\u4e3a\u4ec0\u4e48\u591a\u5e73\u53f0\u76f4\u64ad\u662f\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5fc5\u7136\u8d8b\u52bf<\/h2><h3>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111a k\u00eanh \u2013 T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng<\/h3><p><strong>DPS.MEDIA<\/strong> \u636eNielsen\uff082023\uff09\u62a5\u544a\u663e\u793a\uff0c\u8d8a\u5357\u6d88\u8d39\u8005\u5e73\u5747\u6bcf\u5929\u4f7f\u7528\u8d85\u8fc72\u4e2a\u793e\u4ea4\u5e73\u53f0\u3002\u540c\u6b65\u76f4\u64ad\u4e8e <strong>Facebook<\/strong> \u548c <strong>TikTok<\/strong> \u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\uff1a<\/p><ul style=\"margin-left: 20px;\">\n<li><strong>\u6269\u5927\u8986\u76d6\u8303\u56f4<\/strong>: \u65e0\u8bba\u5ba2\u6237\u8eab\u5728\u4f55\u5904\uff0c\u90fd\u4e0d\u4f1a\u9519\u8fc7\u4efb\u4f55\u6f5c\u5728\u5ba2\u6237\u7fa4\u3002.<\/li>\n<li><strong>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/strong>: \u591a\u5e73\u53f0\u540c\u6b65\u51fa\u73b0\u5e26\u6765\u5f3a\u5927\u7684\u4f20\u64ad\u6548\u5e94\u3002.<\/li>\n<li><strong>\u8282\u7701\u8d44\u6e90<\/strong>: M\u1ed9t n\u1ed9i dung, nhi\u1ec1u k\u00eanh \u2013 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 nh\u00e2n s\u1ef1.<\/li>\n<\/ul><h3>Th\u00edch \u1ee9ng v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi \u2013 T\u0103ng t\u1ed1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3><p>\u591a\u5e73\u53f0\u76f4\u64ad\u4e0d\u4ec5\u662f\u8d8b\u52bf\uff0c\u8fd8\u662f <strong>\u751f\u5b58\u89e3\u51b3\u65b9\u6848<\/strong> \u5bf9\u4e8eSMEs\u6765\u8bf4\uff0c\u5728\u8d2d\u7269\u884c\u4e3a\u5927\u5e45\u8f6c\u5411\u7ebf\u4e0a\u80cc\u666f\u4e0b\u81f3\u5173\u91cd\u8981\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082022\u5e74\uff09\u7684\u7814\u7a76\uff0c\u591a\u6e20\u9053\u5ba2\u6237\u7684\u8d2d\u4e70\u7387\u6bd4\u5355\u6e20\u9053\u5ba2\u6237\u9ad8\u51fa30%\u3002.<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top:20px;\">\n<thead>\n<tr>\n<th>\u5e73\u53f0<\/th>\n<th>\u7a81\u51fa\u7279\u70b9<\/th>\n<th>\u4e3b\u8981\u5bf9\u8c61<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>\u5e74\u9f84\u5c42\u591a\u6837\uff0c\u6613\u4e8e\u5efa\u7acb\u793e\u533a<\/td>\n<td>25-45\u5c81<\/td>\n<\/tr>\n<tr>\n<td>TikTok<\/td>\n<td>\u77ed\u89c6\u9891\uff0c\u5feb\u901f\u4f20\u64ad\uff0c\u5f3a\u4e92\u52a8<\/td>\n<td>18-30\u5c81<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u901a\u8fc7\u591a\u5e73\u53f0\u76f4\u64ad\u5b9e\u73b0\u9500\u552e\u589e\u957f<\/h3><p>2024\u5e743\u6708\uff0c\u4e00\u4f4d\u6765\u81ea <strong>DPS.MEDIA<\/strong> \u5316\u5986\u54c1\u9886\u57df\u7684\u5ba2\u6237\u5c1d\u8bd5\u5728Facebook\u548cTikTok\u540c\u6b65\u76f4\u64ad\u3002\u7ed3\u679c\uff1a <strong>\u8ba2\u5355\u91cf\u589e\u957f2.5\u500d<\/strong> \u76f8\u6bd4\u4ec5\u5728\u4e00\u4e2a\u5e73\u53f0\u76f4\u64ad\u3002\u7279\u522b\u662f\u6765\u81eaTikTok\u7684\u65b0\u5ba2\u6237\u5360\u603b\u8ba2\u5355\u768440%\uff0c\u663e\u793a\u51fa\u591a\u5e73\u53f0\u8fd0\u8425\u7684\u534f\u540c\u6548\u5e94\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/b695f9.jpg2a76.jpg\" alt=\"\u51c6\u5907\u597d\u540c\u65f6\u7528\u4e8eFacebook\u548cTikTok\u76f4\u64ad\u7684\u6700\u4f73\u8bbe\u5907\u4e0e\u8f6f\u4ef6\" title=\"\"><\/p><h2 id=\"chuan-bi-thiet-bi-va-phan-mem-toi-uu-cho-livestream-facebook-va-tiktok-cung-luc\">\u4e3a\u540c\u65f6\u5728Facebook\u548cTikTok\u76f4\u64ad\u51c6\u5907\u6700\u4f73\u8bbe\u5907\u4e0e\u8f6f\u4ef6<\/h2><h3>\u591a\u5e73\u53f0\u76f4\u64ad\u6240\u9700\u7684\u5fc5\u8981\u8bbe\u5907<\/h3><p><strong>DPS.MEDIA<\/strong> \u53d1\u73b0\uff0c\u4e3a\u4e86\u540c\u65f6\u5728Facebook\u548cTikTok\u76f4\u64ad\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u6295\u8d44\u4e8e\u4f18\u5316\u8bbe\u5907\uff0c\u786e\u4fdd\u4e24\u5927\u5e73\u53f0\u4e0a\u7684\u753b\u9762\u548c\u97f3\u9891\u8d28\u91cf\u4e00\u81f4\u3002\u6839\u636e <em>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/em>, \u7684\u7814\u7a76\uff0c\u89c2\u4f17\u4f53\u9a8c\u53d7\u4f20\u8f93\u8d28\u91cf\u5f71\u54cd\u6781\u5927\uff0c\u5c24\u5176\u662f\u5728\u591a\u5e73\u53f0\u76f4\u64ad\u65f6\u3002.<\/p><ul style=\"margin-left: 20px;\">\n<li><strong>\u9ad8\u6027\u80fd\u7535\u8111<\/strong> \uff08CPU i5\/Ryzen 5\u53ca\u4ee5\u4e0a\uff0c16GB\u5185\u5b58\uff09\uff1a\u786e\u4fdd\u591a\u8def\u89c6\u9891\u6d41\u7545\u5904\u7406\u3002.<\/li>\n<li><strong>\u5168\u9ad8\u6e05\u7f51\u7edc\u6444\u50cf\u5934\u6216\u5916\u63a5\u76f8\u673a<\/strong>: \u753b\u9762\u6e05\u6670\uff0c\u4e13\u4e1a\u3002.<\/li>\n<li><strong>\u9ad8\u54c1\u8d28\u5f55\u97f3\u9ea6\u514b\u98ce<\/strong>: \u6d88\u9664\u6742\u97f3\uff0c\u63d0\u5347\u97f3\u6548\u4f53\u9a8c\u3002.<\/li>\n<li><strong>LED\u7167\u660e\u706f<\/strong>: \u6709\u52a9\u4e8e\u56fe\u50cf\u660e\u4eae\u6e05\u6670\uff0c\u51cf\u5c11\u9634\u5f71\u3002.<\/li>\n<li><strong>\u7a33\u5b9a\u7684\u4e92\u8054\u7f51\u8fde\u63a5<\/strong>: \u4e0a\u4f20\u901f\u5ea6\u81f3\u5c1120Mbps\uff0c\u4ee5\u907f\u514d\u5361\u987f\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top:20px;\">\n<thead>\n<tr>\n<th>\u8bbe\u5907<\/th>\n<th>DPS.MEDIA\u7684\u5efa\u8bae<\/th>\n<th>\u9009\u62e9\u7406\u7531<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5168\u9ad8\u6e05\u7f51\u7edc\u6444\u50cf\u5934<\/td>\n<td>\u7f57\u6280C922<\/td>\n<td>\u56fe\u50cf\u8d28\u91cf\u7a33\u5b9a\uff0c\u6613\u4e8e\u8fde\u63a5<\/td>\n<\/tr>\n<tr>\n<td>\u5f55\u97f3\u9ea6\u514b\u98ce<\/td>\n<td>Maono AU-A04<\/td>\n<td>\u4ef7\u683c\u5408\u7406\uff0c\u964d\u566a\u6548\u679c\u597d<\/td>\n<\/tr>\n<tr>\n<td>LED\u706f<\/td>\n<td>\u6c38\u8bfaYN300<\/td>\n<td>\u5149\u7ebf\u5747\u5300\uff0c\u6613\u4e8e\u8c03\u8282<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u652f\u6301\u540c\u6b65\u76f4\u64ad\u7684\u8f6f\u4ef6<\/h3><p>\u4e3a\u4f18\u5316\u6d41\u7a0b\uff0c, <strong>DPS.MEDIA<\/strong> \u5efa\u8bae\u4f7f\u7528\u652f\u6301\u591a\u5e73\u53f0\u76f4\u64ad\u7684\u8f6f\u4ef6\uff0c\u5982 <strong>OBS Studio<\/strong> \u7ed3\u5408Restream\u6216StreamYard\u670d\u52a1\u3002\u6839\u636e <em>Social Media Examiner<\/em>, \u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u53ef\u8282\u770140%\u7684\u8fd0\u8425\u65f6\u95f4\uff0c\u5e76\u5c06\u4e92\u52a8\u7387\u63d0\u5347\u81f330%\uff0c\u76f8\u6bd4\u5355\u72ec\u5728\u5404\u5e73\u53f0\u76f4\u64ad\u3002.<\/p><ul style=\"margin-left: 20px;\">\n<li><strong>OBS Studio<\/strong>: \u514d\u8d39\u3001\u5f00\u6e90\u3001\u754c\u9762\u6613\u4e8e\u81ea\u5b9a\u4e49\u3002.<\/li>\n<li><strong>Restream.io<\/strong>\uff1a\u540c\u65f6\u5728\u591a\u4e2a\u5e73\u53f0\u76f4\u64ad\uff0c\u96c6\u4e2d\u7ba1\u7406\u8bc4\u8bba\u3002.<\/li>\n<li><strong>StreamYard<\/strong>\uff1a\u754c\u9762\u53cb\u597d\uff0c\u652f\u6301\u9080\u8bf7\u5609\u5bbe\uff0c\u9002\u5408\u521d\u521b\u4e2d\u5c0f\u4f01\u4e1a\u3002.<\/li>\n<\/ul><p><strong>\u6848\u4f8b\u7814\u7a76\uff1a<\/strong> DPS.MEDIA\u7684\u4e00\u5bb6\u5316\u5986\u54c1\u5ba2\u6237\u4ec5\u5728\u5e94\u7528Facebook\u548cTikTok\u53cc\u5e73\u53f0\u76f4\u64ad3\u5468\u540e\uff0c\u8ba2\u5355\u91cf\u589e\u957f\u4e862.5\u500d\uff0c\u5f97\u76ca\u4e8e\u6b63\u786e\u6295\u8d44\u8bbe\u5907\u5e76\u4f7f\u7528Restream\u4f18\u5316\u76f4\u64ad\u6d41\u7a0b\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpga77b.jpg\" alt=\"\u4e3a\u6bcf\u4e2a\u5e73\u53f0\u5236\u5b9a\u5408\u9002\u7684\u5185\u5bb9\u811a\u672c\u4ee5\u63d0\u5347\u4e92\u52a8\" title=\"\"><\/p><h2 id=\"thiet-lap-kich-ban-noi-dung-phu-hop-voi-tung-nen-tang-de-tang-tuong-tac\">\u4e3a\u6bcf\u4e2a\u5e73\u53f0\u5236\u5b9a\u5408\u9002\u7684\u5185\u5bb9\u811a\u672c\u4ee5\u63d0\u5347\u4e92\u52a8<\/h2><h3>Facebook\u4e0eTikTok\u7528\u6237\u7279\u5f81\u53ca\u504f\u597d<\/h3><div>\n<ul>\n<li><b>\u8138\u4e66<\/b> \u01b0u ti\u00ean n\u1ed9i dung s\u00e2u, thi\u00ean v\u1ec1 th\u00f4ng tin \u2013 livestream c\u00f3 th\u1ec3 k\u00e9o d\u00e0i, t\u00edch h\u1ee3p minigame v\u00e0 Q&A. Ng\u01b0\u1eddi xem quan t\u00e2m \u0111\u1ebfn t\u00ednh x\u00e1c th\u1ef1c, gi\u00e1 tr\u1ecb chia s\u1ebb, ho\u1eb7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng\/h\u1eadu tr\u01b0\u1eddng kinh doanh.<br>\n    <b>\u6848\u4f8b\u7814\u7a76\uff1a<\/b> M\u1ed9t doanh nghi\u1ec7p m\u1ef9 ph\u1ea9m \u1ee9ng d\u1ee5ng h\u1ecfi \u0111\u00e1p \u201ctr\u1ef1c ti\u1ebfp \u2013 c\u00f3 th\u01b0\u1edfng\u201d, thu v\u1ec1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c g\u1ea5p 2,7 l\u1ea7n so v\u1edbi livestream thu\u1ea7n t\u00fay gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m (Ngu\u1ed3n: DPS.MEDIA, 2023).<\/li>\n<li><b>TikTok<\/b> l\u1ea1i y\u00eau c\u1ea7u format nhanh, l\u00f4i cu\u1ed1n t\u1eeb 5-30 gi\u00e2y \u0111\u1ea7u, \u01b0u ti\u00ean gi\u1ea3i tr\u00ed ho\u1eb7c viral trends, th\u01b0\u1eddng k\u1ebft h\u1ee3p challenges\/th\u1eed th\u00e1ch, ho\u1eb7c \u201cc\u1eaft scene\u201d highlight. \u0110\u1ed9 d\u00e0i livestream t\u1ed1i \u01b0u th\u1ea5p h\u01a1n \u2013 kho\u1ea3ng 20-40 ph\u00fat.<br>\n    <b>\u60a8\u53ef\u4ee5\uff1a<\/b>\n<ul style=\"margin-left: 1.2em;\">\n<li>\u5c06Facebook\u76f4\u64ad\u9ad8\u5149\u526a\u8f91\u6210TikTok\u77ed\u89c6\u9891\u3002.<\/li>\n<li>L\u1eadp k\u1ecbch b\u1ea3n m\u00f4 ph\u1ecfng l\u1ea1i ph\u1ea3n \u1ee9ng hay m\u00e0n \u0111\u1ea5u vui t\u1eeb live Facebook \u2013 l\u1ed3ng ti\u1ebfng meme ho\u1eb7c trend hi\u1ec7n h\u00e0nh.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><h3>K\u1ecbch b\u1ea3n chuy\u00ean bi\u1ec7t h\u00f3a: N\u1ec1n t\u1ea3ng kh\u00e1c nhau \u2013 th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-top: 14px;\">\n<thead>\n<tr>\n<th>\u4e3b\u8981\u5185\u5bb9<\/th>\n<th>Facebook<\/th>\n<th>TikTok<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>\u5f00\u573a\u5438\u5f15\u70b9<\/b><\/td>\n<td>Gi\u1edbi thi\u1ec7u b\u1ed1i c\u1ea3nh, v\u1ea5n \u0111\u1ec1 \u2013 kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn<\/td>\n<td>\u5236\u9020\u60ca\u559c\u3001\u641e\u7b11\u77ac\u95f4\u3001\u89c6\u89c9\u7279\u6548<\/td>\n<\/tr>\n<tr>\n<td><b>\u4e92\u52a8<\/b><\/td>\n<td>\u76f4\u64ad\u5c0f\u6e38\u620f\u3001\u5609\u5bbe\u4e92\u52a8\u3001\u6df1\u5ea6\u5bf9\u8bdd<\/td>\n<td>Quay v\u00f2ng Q&A si\u00eau ng\u1eafn, th\u1eed th\u00e1ch 60s<\/td>\n<\/tr>\n<tr>\n<td><b>\u884c\u52a8\u53f7\u53ec<\/b><\/td>\n<td>\u0110\u0103ng comment, chia s\u1ebb \u2013 nh\u1eadn \u01b0u \u0111\u00e3i<\/td>\n<td>Th\u1ea3 tim, follow \u0111\u1ec3 xem \u201cph\u1ea7n 2\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>DPS.MEDIA \u0111\u1ec1 xu\u1ea5t g\u00f3c nh\u00ecn: Linh ho\u1ea1t, t\u1ed1i \u01b0u & c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m<\/h3><div>\n  <b>\u201cS\u1ef1 kh\u00e1c nhau v\u1ec1 h\u00e0nh vi x\u00e3 h\u1ed9i v\u00e0 t\u00e2m l\u00fd ti\u1ebfp nh\u1eadn n\u1ed9i dung \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p SMEs li\u00ean t\u1ee5c c\u1eadp nh\u1eadt format v\u00e0 k\u1ecbch b\u1ea3n cho t\u1eebng n\u1ec1n t\u1ea3ng\u201d \u2013 DPS.MEDIA tr\u00edch b\u00e1o c\u00e1o Social Streaming Trends 2024.<\/b>\n<p>  \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 \u201cxu h\u01b0\u1edbng\u201d, m\u00e0 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. SMEs n\u00ean li\u00ean t\u1ee5c:<\/p>\n<ul>\n<li>\u5728\u4e24\u4e2a\u5e73\u53f0\u4e0aA\/B\u6d4b\u8bd5\u76f4\u64ad\u811a\u672c<\/li>\n<li>\u8046\u542c\u6bcf\u4e2a\u5e73\u53f0\u4e0b\u65b9\u7684\u53cd\u9988\uff0c\u4f18\u5316\u5185\u5bb9\u7684\u65f6\u957f\u548c\u6df1\u5ea6<\/li>\n<li>T\u00edch h\u1ee3p c\u00f4ng c\u1ee5 AI\/subtitle t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m \u2013 v\u00ed d\u1ee5 th\u00eam line slogan viral v\u00e0o ph\u1ea7n chat tr\u1ef1c ti\u1ebfp tr\u00ean TikTok<\/li>\n<\/ul>\n<\/div><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpg2a79.jpg\" alt=\"\u6280\u672f\u89e3\u51b3\u65b9\u6848\u5b9e\u73b0\u591a\u6e20\u9053\u97f3\u89c6\u9891\u540c\u6b65\" title=\"\"><\/p><h2 id=\"giai-phap-ky-thuat-giup-dong-bo-hinh-anh-va-am-thanh-tren-nhieu-kenh\">\u6280\u672f\u89e3\u51b3\u65b9\u6848\u5b9e\u73b0\u591a\u6e20\u9053\u97f3\u89c6\u9891\u540c\u6b65<\/h2><h3>\u591a\u5e73\u53f0\u76f4\u64ad\u4fe1\u53f7\u540c\u6b65\u5316<\/h3><p>\u4e3a\u786e\u4fdd\u5728Facebook\u548cTikTok\u540c\u65f6\u76f4\u64ad\u65f6\u753b\u9762\u4e0e\u97f3\u9891\u59cb\u7ec8\u540c\u6b65\uff0cDPS.MEDIA\u5efa\u8bae\u4f7f\u7528\u4e13\u4e1a\u8f6f\u4ef6\uff0c\u5982 <strong>OBS Studio<\/strong> \u7ed3\u5408\u591a\u6d41\u63d2\u4ef6\u6216\u57fa\u4e8e\u4e91\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5982 <strong>Restream\u3002<\/strong>. \u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\u5e74\uff09\u7684\u7814\u7a76\uff0c\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u53ef\u5c06\u5404\u5e73\u53f0\u95f4\u7684\u4fe1\u53f7\u5ef6\u8fdf\u964d\u4f4e\u52301\u79d2\u4ee5\u5185\uff0c\u786e\u4fdd\u89c2\u4f17\u83b7\u5f97\u65e0\u7f1d\u4f53\u9a8c\u3002.<\/p><ul>\n<li><b>\u9009\u62e9\u9ad8\u8d28\u91cf\u91c7\u96c6\u5361\u8bbe\u5907<\/b> \u4ee5\u4f20\u8f93\u7a33\u5b9a\u7684\u4fe1\u53f7\u3002.<\/li>\n<li><b>\u540c\u6b65\u5e27\u7387\u548c\u7801\u7387<\/b> \u4ee5\u907f\u514d\u5404\u5e73\u53f0\u95f4\u51fa\u73b0\u97f3\u753b\u4e0d\u540c\u6b65\u73b0\u8c61\u3002.<\/li>\n<li><b>\u68c0\u67e5\u4e92\u8054\u7f51\u8fde\u63a5<\/b> \u591a\u5e73\u53f0\u76f4\u64ad\u65f6\u4e0a\u4f20\u901f\u5ea6\u81f3\u5c11\u9700\u8fbe\u523010 Mbps\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u4e2d\u5c0f\u7f8e\u5986\u54c1\u724c\u7684\u540c\u6b65\u76f4\u64ad<\/h3><p>DPS.MEDIA\u7684\u4e00\u4f4d\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u5728\u65b0\u4ea7\u54c1\u53d1\u5e03\u4f1a\u540c\u65f6\u5728Facebook\u548cTikTok\u76f4\u64ad\u65f6\u5e94\u7528\u4e86\u8be5\u540c\u6b65\u89e3\u51b3\u65b9\u6848\u3002\u901a\u8fc7\u7ed3\u5408\u4f7f\u7528OBS Studio\u548cRestream\uff0c\u6280\u672f\u56e2\u961f\u5f88\u597d\u5730\u63a7\u5236\u4e86\u5ef6\u8fdf\uff0c\u4fdd\u6301\u4e86\u4e24\u5927\u5e73\u53f0\u4e0a\u7684\u753b\u9762\u548c\u97f3\u9891\u4e00\u81f4\u3002\u7ed3\u679c\uff0c\u4e92\u52a8\u91cf\u6bd4\u4ee5\u5f80\u5355\u5e73\u53f0\u76f4\u64ad\u589e\u957f\u4e86351%\u3002.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u5e73\u53f0<\/th>\n<th>\u5ef6\u8fdf\uff08\u79d2\uff09<\/th>\n<th>\u4e92\u52a8\u589e\u957f\uff08%\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>0.8<\/td>\n<td>+32<\/td>\n<\/tr>\n<tr>\n<td>TikTok<\/td>\n<td>0.9<\/td>\n<td>+38<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>DPS.MEDIA\u89c6\u89d2\uff1a\u4f18\u5316\u591a\u5e73\u53f0\u89c2\u4f17\u4f53\u9a8c<\/h3><p>\u6839\u636eDPS.MEDIA\u7684\u89c2\u70b9\uff0c, <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u540c\u6b65\u4e0d\u4ec5\u662f\u6280\u672f\u95ee\u9898\uff0c\u66f4\u662f\u54c1\u724c\u5efa\u8bbe\u6218\u7565\u3002<\/a>. \u5f53\u753b\u9762\u548c\u97f3\u9891\u4fdd\u6301\u4e00\u81f4\u65f6\uff0c\u4f01\u4e1a\u80fd\u591f\u5c55\u73b0\u4e13\u4e1a\u6027\uff0c\u63d0\u5347\u5ba2\u6237\u4fe1\u4efb\u5ea6\u3002\u6570\u5b57\u4f20\u64ad\u4e13\u5bb6\u9ece\u660e\u4fca\u8868\u793a\uff1a <b>\u201cLivestream \u0111a n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng l\u00e0 khi m\u1ecdi chi ti\u1ebft nh\u1ecf nh\u1ea5t \u0111\u1ec1u \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng t\u00edn hi\u1ec7u \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi xem.\u201d<\/b> <\/p><p>\u6295\u8d44\u540c\u6b65\u89e3\u51b3\u65b9\u6848\u662f\u4e2d\u5c0f\u4f01\u4e1a\u5e0c\u671b\u62d3\u5c55\u5ba2\u6237\u7fa4\u3001\u4f18\u5316\u6570\u5b57\u8425\u9500\u6548\u679c\uff0c\u5728\u65e5\u76ca\u6fc0\u70c8\u7ade\u4e89\u73af\u5883\u4e0b\u7684\u660e\u667a\u4e4b\u4e3e\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ien-tu.jpga5a0.jpg\" alt=\"\u591a\u5e73\u53f0\u76f4\u64ad\u65f6\u9ad8\u6548\u7ba1\u7406\u8bc4\u8bba\u4e0e\u5ba2\u6237\u670d\u52a1\" title=\"\"><\/p><h2 id=\"quan-ly-binh-luan-va-cham-soc-khach-hang-hieu-qua-khi-livestream-da-nen-tang\">\u591a\u5e73\u53f0\u76f4\u64ad\u65f6\u9ad8\u6548\u7ba1\u7406\u8bc4\u8bba\u4e0e\u5ba2\u6237\u670d\u52a1<\/h2><h3>\u591a\u5e73\u53f0\u8bc4\u8bba\u4e0e\u5ba2\u6237\u53cd\u9988\u540c\u6b65<\/h3><p><strong>DPS.MEDIA<\/strong> \u6211\u4eec\u6ce8\u610f\u5230\uff0c\u5f53\u5728 Facebook \u548c TikTok \u540c\u65f6\u8fdb\u884c\u76f4\u64ad\u65f6\uff0c\u8bc4\u8bba\u7ba1\u7406\u6210\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u7684\u4e00\u5927\u6311\u6218\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u7684\u7814\u7a76\uff0c72% \u7684\u5ba2\u6237\u671f\u671b\u5728\u5728\u7ebf\u4e92\u52a8\u65f6\u80fd\u5728 10 \u5206\u949f\u5185\u5f97\u5230\u56de\u590d\u3002\u4e3a\u4e86\u6ee1\u8db3\u8fd9\u4e00\u671f\u671b\uff0c\u4f01\u4e1a\u5e94\u4f7f\u7528\u96c6\u4e2d\u7ba1\u7406\u5de5\u5177\uff0c\u5982 <strong>StreamYard<\/strong> \u6216 <strong>Restream\u3002<\/strong>, \uff0c\u5e2e\u52a9\u5c06\u591a\u4e2a\u5e73\u53f0\u7684\u8bc4\u8bba\u6c47\u603b\u5230\u4e00\u4e2a\u7edf\u4e00\u754c\u9762\u3002.<\/p><ul style=\"margin-left: 20px;\">\n<li><strong>\u8bbe\u7f6e\u5173\u952e\u8bcd\u8fc7\u6ee4\u5668<\/strong> \u4ee5\u4f18\u5148\u5904\u7406\u91cd\u8981\u8bc4\u8bba\u3002.<\/li>\n<li><strong>\u5206\u914d\u4eba\u5458<\/strong> \u6309\u73ed\u6b21\u76f4\u63a5\u56de\u590d\u8bc4\u8bba\uff0c\u907f\u514d\u9057\u6f0f\u5ba2\u6237\u3002.<\/li>\n<li><strong>\u5e94\u7528 AI \u804a\u5929\u673a\u5668\u4eba<\/strong> \u81ea\u52a8\u56de\u590d\u91cd\u590d\u95ee\u9898\uff0c\u8282\u7701\u65f6\u95f4\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u901a\u8fc7\u591a\u5e73\u53f0\u5ba2\u6237\u670d\u52a1\u63d0\u534740%\u8f6c\u5316\u7387<\/h3><p>DPS.MEDIA \u7684\u4e00\u4f4d\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u5728 Facebook \u548c TikTok \u540c\u65f6\u76f4\u64ad\u65f6\uff0c\u5e94\u7528\u4e86\u591a\u5e73\u53f0\u8bc4\u8bba\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u3002\u7ed3\u679c\uff0c\u4ec5\u4e24\u5468\u5185\u8ba2\u5355\u8f6c\u5316\u7387\u5c31\u56e0\u5feb\u901f\u54cd\u5e94\u548c\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u63d0\u5347\u4e86 40%\u3002. <\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u5e73\u53f0<\/th>\n<th>\u5e73\u5747\u54cd\u5e94\u65f6\u95f4<\/th>\n<th>\u8f6c\u5316\u7387<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>5\u5206\u949f<\/td>\n<td>18%<\/td>\n<\/tr>\n<tr>\n<td>\u6296\u97f3<\/td>\n<td>3\u5206\u949f<\/td>\n<td>22%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4e2a\u6027\u5316\u6218\u7565\u4e0e\u957f\u671f\u5173\u7cfb\u5efa\u8bbe<\/h3><p>Theo quan \u0111i\u1ec3m c\u1ee7a chuy\u00ean gia DPS.MEDIA, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a ph\u1ea3n h\u1ed3i \u2013 g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng, ghi nh\u1edb l\u1ecbch s\u1eed mua h\u00e0ng \u2013 gi\u00fap t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh. \u0110\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c tr\u1ea3 l\u1eddi, h\u00e3y ch\u1ee7 \u0111\u1ed9ng g\u1eedi \u01b0u \u0111\u00e3i, c\u1ea3m \u01a1n ho\u1eb7c kh\u1ea3o s\u00e1t ng\u1eafn sau m\u1ed7i phi\u00ean livestream. \u0110\u00e2y l\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Sephora hay Watsons \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, v\u00e0 ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi SMEs vi\u1ec7t Nam khi tri\u1ec3n khai livestream \u0111a n\u1ec1n t\u1ea3ng.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ream12.jpg04d3.jpg\" alt=\"\u4e3a\u4f01\u4e1a\u8861\u91cf\u4e0e\u4f18\u5316\u76f4\u64ad\u6d3b\u52a8\u6548\u679c\" title=\"\"><\/p><h2 id=\"do-luong-hieu-qua-va-toi-uu-chien-dich-livestream-cho-doanh-nghiep\">\u4e3a\u4f01\u4e1a\u8861\u91cf\u4e0e\u4f18\u5316\u76f4\u64ad\u6d3b\u52a8\u6548\u679c<\/h2><h3>\u591a\u5e73\u53f0\u76f4\u64ad\u4e2d\u7684\u5173\u952e\u8861\u91cf\u6307\u6807<\/h3><p><strong>\u57fa\u4e8e\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u65bd\u7684\u7ecf\u9a8c\uff0cDPS.MEDIA \u53d1\u73b0\uff1a<\/strong> \u8861\u91cf\u76f4\u64ad\u6548\u679c\u4e0d\u4ec5\u4ec5\u770b\u89c2\u770b\u6b21\u6570\u6216\u8bc4\u8bba\u6570\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u7684\u7814\u7a76\uff0c\u4ee5\u4e0b\u6307\u6807\u624d\u80fd\u771f\u6b63\u53cd\u6620\u5546\u4e1a\u4ef7\u503c\uff1a<\/p><ul>\n<li><strong>\u8f6c\u5316\u7387\uff08Conversion Rate\uff09\uff1a<\/strong> \u5b9e\u9645\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u89c2\u4f17\u6570\u91cf\u3002.<\/li>\n<li><strong>\u5e73\u5747\u89c2\u770b\u65f6\u957f\uff1a<\/strong> \u8861\u91cf\u6bcf\u4e2a\u5e73\u53f0\u5185\u5bb9\u7684\u5438\u5f15\u529b\u3002.<\/li>\n<li><strong>\u591a\u5e73\u53f0\u4e92\u52a8\u6307\u6570\uff1a<\/strong> \u5bf9\u6bd4 Facebook \u548c TikTok \u7684\u4e92\u52a8\u7a0b\u5ea6\uff0c\u4ee5\u4f18\u5316\u5404\u6e20\u9053\u5185\u5bb9\u3002.<\/li>\n<li><strong>\u6bcf\u6f5c\u5728\u5ba2\u6237\u6210\u672c\uff08CPL\uff09\uff1a<\/strong> \u8bc4\u4f30\u5404\u5e73\u53f0\u7684\u6295\u8d44\u56de\u62a5\u6548\u679c\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u8138\u4e66<\/th>\n<th>TikTok<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>3.2%<\/td>\n<td>4.8%<\/td>\n<\/tr>\n<tr>\n<td>\u4ee5\u4f30\u7b97\u9700\u8981\u5f3a\u8c03\u7684\u97f3\u4e50\u6bb5\u843d\u3002<\/td>\n<td>7 \u5206\u949f<\/td>\n<td>4 \u5206\u949f<\/td>\n<\/tr>\n<tr>\n<td>CPL<\/td>\n<td>45,000\u8d8a\u5357\u76fe<\/td>\n<td>38.000\u0111<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u4f18\u5316\u6d3b\u52a8<\/h3><p><strong>\u5b9e\u9645\u6848\u4f8b\u7814\u7a76\uff1a<\/strong> \u4e00\u5bb6\u7531DPS.MEDIA\u54a8\u8be2\u7684\u5316\u5986\u54c1\u4f01\u4e1a\u5728\u540c\u65f6\u5728Facebook\u548cTikTok\u8fdb\u884c\u76f4\u64ad\u4e24\u4e2a\u6708\u540e\uff0c\u9500\u552e\u989d\u589e\u957f\u4e86351%\u3002\u79d8\u8bc0\u5728\u4e8e\u5206\u6790\u5404\u5e73\u53f0\u7684\u6570\u636e\uff0c\u4ece\u800c\u8c03\u6574\u5185\u5bb9\uff1aFacebook\u4fa7\u91cd\u4e8e\u6df1\u5ea6\u54a8\u8be2\uff0cTikTok\u5f3a\u8c03\u5a31\u4e50\u5143\u7d20\u548c\u5c0f\u6e38\u620f\u3002.<\/p><ul>\n<li>\u5728\u4e0d\u540c\u65f6\u95f4\u6bb5\u8fdb\u884cA\/B\u6d4b\u8bd5\uff0c\u4ee5\u786e\u5b9a\u6bcf\u4e2a\u5e73\u53f0\u7684\u9ec4\u91d1\u65f6\u6bb5\u3002.<\/li>\n<li>\u5e94\u7528\u591a\u6e20\u9053\u8ffd\u8e2a\u5de5\u5177\uff0c\u5982Google Analytics 4\u3001Socialbakers\uff0c\u6765\u8ddf\u8e2a\u7528\u6237\u884c\u4e3a\u3002.<\/li>\n<li>\u5b9a\u671f\u56de\u987e\u62a5\u544a\uff0c\u5254\u9664\u4f4e\u6548\u5185\u5bb9\uff0c\u52a0\u5f3a\u6700\u53d7\u5173\u6ce8\u7684\u8bdd\u9898\u3002.<\/li>\n<\/ul><p><strong>DPS.MEDIA \u89c2\u70b9\uff1a<\/strong> \u201cLivestream \u0111a n\u1ec1n t\u1ea3ng kh\u00f4ng ch\u1ec9 l\u00e0 ph\u00e1t s\u00f3ng c\u00f9ng l\u00fac, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi th\u1ef1c t\u1ebf.\u201d<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/456912.jpg\" alt=\"\u5728\u591a\u5e73\u53f0\u76f4\u64ad\u65f6\u9700\u6ce8\u610f\u7684\u653f\u7b56\u4e0e\u5b89\u5168\u4e8b\u9879\" title=\"\"><\/p><h2 id=\"nhung-luu-y-ve-chinh-sach-va-bao-mat-khi-phat-truc-tiep-tren-nhieu-nen-tang\">\u591a\u5e73\u53f0\u76f4\u64ad\u65f6\u5173\u4e8e\u653f\u7b56\u4e0e\u5b89\u5168\u7684\u6ce8\u610f\u4e8b\u9879<\/h2><h3>\u591a\u5e73\u53f0\u76f4\u64ad\u7684\u5185\u5bb9\u653f\u7b56\u4e0e\u6240\u6709\u6743<\/h3><p><strong>DPS.MEDIA<\/strong> \u53ef\u4ee5\u770b\u5230\uff0c\u6bcf\u4e2a\u5e73\u53f0\u5982Facebook\u6216TikTok\u90fd\u6709\u5404\u81ea\u5173\u4e8e\u5185\u5bb9\u3001\u7248\u6743\u548c\u9690\u79c1\u7684\u89c4\u5b9a\u3002\u4f01\u4e1a\u5728\u591a\u5e73\u53f0\u540c\u65f6\u76f4\u64ad\u65f6\uff0c\u5fc5\u987b\u4e86\u89e3\u8fd9\u4e9b\u653f\u7b56\uff0c\u4ee5\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u8fdd\u89c4\u3002\u636e\u7814\u7a76\u663e\u793a <em>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/em> (2023), <a href=\"https:\/\/dps.media\/zh\/%e5%b9%bf%e5%91%8a%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u8d85\u8fc760%\u7684\u5c0f\u4f01\u4e1a\u5728\u540c\u65f6\u4f7f\u7528\u591a\u4e2a\u5e73\u53f0\u800c\u672a\u4ed4\u7ec6\u68c0\u67e5\u6761\u6b3e\u65f6\uff0c\u9762\u4e34\u7248\u6743\u98ce\u9669\u3002<\/a>.<\/p><ul style=\"margin-left: 20px;\">\n<li><strong>Facebook\uff1a<\/strong> \u5bf9\u97f3\u4e50\u3001\u56fe\u7247\u7248\u6743\u8981\u6c42\u4e25\u683c\uff1b\u5982\u6709\u8fdd\u89c4\uff0c\u76f4\u64ad\u6613\u88ab\u5173\u95ed\u3002.<\/li>\n<li><strong>TikTok\uff1a<\/strong> \u4f18\u5148\u539f\u521b\u5185\u5bb9\uff0c\u4e25\u683c\u5ba1\u6838\u654f\u611f\u5143\u7d20\uff0c\u4ea7\u54c1\u5e7f\u544a\u9700\u9075\u5b88\u4e13\u5c5e\u89c4\u5b9a\u3002.<\/li>\n<li><strong>\u7edf\u4e00\u4f20\u9012\u4fe1\u606f\uff1a<\/strong> \u5185\u5bb9\u9700\u9488\u5bf9\u5404\u5e73\u53f0\u8fdb\u884c\u8c03\u6574\uff0c\u907f\u514d\u88ab\u5224\u5b9a\u4e3a\u5783\u573e\u4fe1\u606f\u6216\u8fdd\u53cd\u793e\u533a\u6807\u51c6\u3002.<\/li>\n<\/ul><h3>\u4e2a\u4eba\u6570\u636e\u548c\u4f01\u4e1a\u4fe1\u606f\u5b89\u5168<\/h3><p>\u591a\u5e73\u53f0\u76f4\u64ad\u610f\u5473\u7740\u6570\u636e\u5728\u591a\u4e2a\u7cfb\u7edf\u95f4\u5171\u4eab\uff0c\u4fe1\u606f\u6cc4\u9732\u98ce\u9669\u589e\u52a0\u3002\u636e <strong>DPS.MEDIA<\/strong>, \u5efa\u8bae\u4f01\u4e1a\u5e94\u4f7f\u7528\u83b7\u5f97\u6388\u6743\u7684\u76f4\u64ad\u8f6f\u4ef6\uff0c\u9650\u5236\u4e0d\u660e\u7b2c\u4e09\u65b9\u7684\u8bbf\u95ee\u3002\u4e00\u4e2a\u771f\u5b9e\u6848\u4f8b\uff1a\u67d0\u5316\u5986\u54c1\u54c1\u724c\u5728\u80e1\u5fd7\u660e\u5e02\u56e0\u4f7f\u7528\u6765\u5386\u4e0d\u660e\u7684\u514d\u8d39\u76f4\u64ad\u8f6f\u4ef6\u5bfc\u81f4\u5ba2\u6237\u4fe1\u606f\u6cc4\u9732\uff0c\u6700\u7ec8\u4fe1\u8a89\u53d7\u635f\u5e76\u9020\u6210\u6536\u5165\u635f\u5931\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u5e73\u53f0<\/th>\n<th>\u9690\u79c1\u653f\u7b56<\/th>\n<th>\u6765\u81eaDPS.MEDIA\u7684\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>\u4fdd\u62a4\u4e2a\u4eba\u6570\u636e\uff0c\u63a7\u5236\u5e94\u7528\u8bbf\u95ee\u6743\u9650<\/td>\n<td>\u53ea\u4f7f\u7528\u5b98\u65b9\u5e94\u7528\uff0c\u5b9a\u671f\u68c0\u67e5\u8bbf\u95ee\u6743\u9650<\/td>\n<\/tr>\n<tr>\n<td>TikTok<\/td>\n<td>\u76d1\u63a7\u5185\u5bb9\uff0c\u9650\u5236\u654f\u611f\u4fe1\u606f\u7684\u5206\u4eab<\/td>\n<td>\u9690\u85cf\u4e2a\u4eba\u4fe1\u606f\uff0c\u4e0d\u5728\u76f4\u64ad\u4e2d\u5206\u4eab\u5ba2\u6237\u6570\u636e<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u65b0\u89c6\u89d2\uff1a\u5229\u7528\u653f\u7b56\u5efa\u7acb\u4fe1\u4efb<\/h3><p>\u4e0e\u5176\u5c06\u89c4\u5b9a\u89c6\u4e3a\u969c\u788d\uff0c, <strong>DPS.MEDIA<\/strong> \u9f13\u52b1\u4e2d\u5c0f\u4f01\u4e1a\u5c06\u5176\u8f6c\u5316\u4e3a\u7ade\u4e89\u4f18\u52bf\u3002\u516c\u5f00\u9075\u5b88\u653f\u7b56\u548c\u4fdd\u969c\u5b89\u5168\u6709\u52a9\u4e8e\u4f01\u4e1a\u5efa\u7acb\u5ba2\u6237\u4fe1\u4efb\uff0c\u540c\u65f6\u4e3a\u591a\u5e73\u53f0\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u6253\u4e0b\u575a\u5b9e\u57fa\u7840\u3002\u6b63\u5982\u5b89\u5168\u4e13\u5bb6 <em>\u962e\u660e\u5fb7<\/em> t\u1eebng nh\u1eadn \u0111\u1ecbnh: \u201cDoanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng minh b\u1ea1ch v\u1ec1 b\u1ea3o m\u1eadt s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p.\u201d<\/p><h2 id=\"outro\">\u5206\u4eab\u4e2a\u4eba\u7ecf\u9a8c<\/h2><p>\u591a\u5e73\u53f0\u76f4\u64ad\uff0c\u5c24\u5176\u662fFacebook\u548cTikTok\uff0c\u4e0d\u4ec5\u5e26\u6765\u5e7f\u6cdb\u7684\u63a5\u89e6\u673a\u4f1a\uff0c\u8fd8\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u3002\u7ed3\u5408\u8fd9\u4e24\u4e2a\u5e73\u53f0\u5c06\u4e3a\u521b\u65b0\u8425\u9500\u7b56\u7565\u6253\u5f00\u65b0\u5927\u95e8\uff0c\u52a9\u60a8\u66f4\u9ad8\u6548\u5730\u5efa\u7acb\u793e\u533a\u5e76\u4e0e\u5ba2\u6237\u8fde\u63a5\u3002.<\/p><p>\u6211\u4eec\u9f13\u52b1\u60a8\u5927\u80c6\u8fd0\u7528\u6240\u5b66\u77e5\u8bc6\uff0c\u4eca\u5929\u5c31\u5f00\u59cb\u8fdb\u884c\u76f4\u64ad\u3002\u8bf7\u5c1d\u8bd5\u4e0d\u540c\u7c7b\u578b\u7684\u5185\u5bb9\uff0c\u4ece\u4ea7\u54c1\u4ecb\u7ecd\u5230\u771f\u5b9e\u7ecf\u9a8c\u5206\u4eab\u3002\u4e0d\u8981\u72b9\u8c6b\uff0c\u5173\u6ce8\u89c2\u4f17\u53cd\u9988\u4ee5\u8c03\u6574\u548c\u6539\u8fdb\u540e\u7eed\u7684\u76f4\u64ad\uff01<\/p><p>\u6b64\u5916\uff0c <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/facebook-%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u5982\u679c\u60a8\u60f3\u6df1\u5165\u4e86\u89e3\u4e0e\u5185\u5bb9\u4f18\u5316\u6216\u5236\u5b9a\u5168\u9762\u8425\u9500\u8ba1\u5212\u7b49\u76f8\u5173\u4e3b\u9898\uff0c<\/a>,\u8bf7\u4e0d\u8981\u9519\u8fc7DPS.MEDIA\u5206\u4eab\u7684\u6587\u7ae0\u548c\u8d44\u6599\u3002\u63a2\u7d22\u66f4\u591a\u80fd\u591f\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u5728\u65e5\u76ca\u6fc0\u70c8\u7684\u6570\u5b57\u73af\u5883\u4e2d\u7ade\u4e89\u7684\u7b56\u7565\u3002.<\/p><p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u6536\u5230\u60a8\u7684\u53cd\u9988\u548c\u610f\u89c1\u3002\u8bf7\u5728\u672c\u6587\u4e0b\u65b9\u7559\u8a00\uff0c\u6216\u53c2\u4e0e\u8ba8\u8bba\u60a8\u5728\u591a\u5e73\u53f0\u76f4\u64ad\u4e2d\u83b7\u5f97\u7684\u4f53\u9a8c\u548c\u6536\u76ca\u3002\u60a8\u7684\u5206\u4eab\u4e0d\u4ec5\u5bf9\u81ea\u5df1\u6709\u4ef7\u503c\uff0c\u4e5f\u5bf9\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u793e\u533a\u6709\u76ca\u3002\ud83d\ude0a <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e4%b8%ba%e7%bd%91%e7%ab%99%e8%ae%be%e8%ae%a1%e7%ac%a6%e5%90%88seo%e6%a0%87%e5%87%86%e5%b9%b6%e4%bc%98%e5%8c%96%e7%95%8c%e9%9d%a2%e7%9a%84%e6%a8%aa%e5%b9%85\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u8bbe\u8ba1\u7b26\u5408SEO\u6807\u51c6\u5e76\u4f18\u5316\u754c\u9762\u7684\u7f51\u9875\u6a2a\u5e45<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media-jsc-%e6%b3%95%e5%be%8b%e9%80%8f%e6%98%8e%e4%bf%a1%e6%81%af%ef%bc%8c%e7%a8%8e%e5%8f%b7-0318700500\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA\u80a1\u4efd\u516c\u53f8\u7684\u900f\u660e\u6cd5\u5f8b\u4fe1\u606f \u2013 \u7a0e\u53f7\uff1a0318700500<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9b%bd%e5%ba%86%e8%8a%8209%e6%9c%8802%e6%97%a5%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e4%bb%a4%e4%ba%ba%e5%8d%b0%e8%b1%a1%e6%b7%b1%e5%88%bb\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u56fd\u5e86\u828202\/09\u8425\u9500\u6d3b\u52a8\uff1a\u5145\u6ee1\u5370\u8c61<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/2025%e5%b9%b4%e9%80%82%e5%90%88%e5%9c%a8tiktok%e4%b8%8a%e8%b5%b0%e7%ba%a2%e7%9a%84%e9%9f%a9%e5%bc%8f%e5%92%96%e5%95%a1%e5%ba%97%e5%90%8d%e5%ad%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">2025\u5e74\u6613\u4e8e\u5728TikTok\u75c5\u6bd2\u4f20\u64ad\u7684\u97e9\u5f0f\u5496\u5561\u5e97\u540d\u79f0<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok%e5%b9%bf%e5%91%8a%e5%85%85%e5%80%bc%e4%b8%8d%e5%87%ba%e9%94%99%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok\u5e7f\u544a\u5145\u503c\u65e0\u8bef\u64cd\u4f5c\u6307\u5357<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8-facebook-%e5%bc%80%e5%8f%91%e8%80%85%e5%b9%b3%e5%8f%b0%e4%b8%8a%e5%88%9b%e5%bb%ba%e5%ba%94%e7%94%a8-id-%e7%9a%84%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5728Facebook\u5f00\u53d1\u8005\u5e73\u53f0\u521b\u5efaApp ID\u6307\u5357<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Livestream \u0111a n\u1ec1n t\u1ea3ng \u2013 ph\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u1ed3ng th\u1eddi tr\u00ean Facebook v\u00e0 TikTok \u2013 \u0111ang tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed\u201d t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam. Theo th\u1ed1ng k\u00ea c\u1ee7a DPS.MEDIA, c\u00e1c chi\u1ebfn d\u1ecbch livestream \u0111a n\u1ec1n t\u1ea3ng gi\u00fap t\u0103ng trung b\u00ecnh 40% l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn v\u00e0 g\u1ea5p [&hellip;]<\/p>","protected":false},"author":3,"featured_media":23466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,1187],"tags":[683,681,680,561,181,361,490],"class_list":["post-23465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketing","category-xay-dung-thuong-hieu","tag-chien-luoc-truyen-thong","tag-facebook","tag-huong-dan-ky-thuat","tag-livestream","tag-mang-xa-hoi","tag-marketing-so","tag-tiktok"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=23465"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/23466"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=23465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=23465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=23465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}