{"id":23384,"date":"2025-05-22T12:29:02","date_gmt":"2025-05-22T05:29:02","guid":{"rendered":"https:\/\/dps.media\/huong-dan-a-b-testing-trong-tiktok-shop\/"},"modified":"2025-05-22T12:29:05","modified_gmt":"2025-05-22T05:29:05","slug":"tiktok-%e5%95%86%e5%ba%97%e4%b8%ad%e7%9a%84-a-b-%e6%b5%8b%e8%af%95%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/tiktok-%e5%95%86%e5%ba%97%e4%b8%ad%e7%9a%84-a-b-%e6%b5%8b%e8%af%95%e6%8c%87%e5%8d%97\/","title":{"rendered":"TikTok Shop\u7684A\/B\u6d4b\u8bd5\u6307\u5357"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u60a8\u60f3\u4f18\u5316\u8f6c\u5316\u7387\uff0c\u63d0\u9ad8 TikTok Shop \u7684\u6536\u5165\uff0c\u4f46\u4e0d\u77e5\u9053\u4ece\u54ea\u91cc\u5f00\u59cb\uff1f <strong>A\/B Testing l\u00e0 \u201cch\u00eca kh\u00f3a v\u00e0ng\u201d gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u SMEs\u200d li\u00ean t\u1ee5c\u200d c\u1ea3i thi\u1ec7n \u200dhi\u1ec7u qu\u1ea3 b\u00e1n \u200dh\u00e0ng b\u1eb1ng d\u1eef\u200c li\u1ec7u th\u1ef1c ti\u1ec5n, thay v\u00ec c\u1ea3m t\u00ednh.<\/strong> \u6839\u636e DPS.MEDIA \u7684\u62a5\u544a\uff0c\u7cbe\u51c6\u5e94\u7528 A\/B \u6d4b\u8bd5\u7684\u6d3b\u52a8\u53ef\u5c06\u5e7f\u544a\u6548\u679c\u63d0\u5347\u81f3 <em>35%<\/em> \u76f8\u6bd4\u672a\u8fdb\u884c\u6d4b\u8bd5\u7684\u6d3b\u52a8\u3002.<\/p><p><strong>TikTok Shop \u4e0a A\/B \u6d4b\u8bd5\u6700\u91cd\u8981\u7684\u662f\u57fa\u4e8e\u771f\u5b9e\u6570\u636e\u505a\u51fa\u51b3\u7b56\u7684\u80fd\u529b\uff1a<\/strong> \u4ece\u9009\u62e9\u4ea7\u54c1\u56fe\u7247\u3001\u89c6\u9891\u6807\u9898\u3001\u4ea7\u54c1\u63cf\u8ff0\u5230\u53d1\u5e03\u65f6\u95f4\u2014\u2014\u6240\u6709\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u901a\u8fc7\u4e13\u4e1a\u7684 A\/B \u6d4b\u8bd5\u6765\u9a8c\u8bc1\u3002\u4e0e\u5176\u4f9d\u8d56\u4e2a\u4eba\u5224\u65ad\uff0c\u4e0d\u5982\u6709\u660e\u786e\u4f9d\u636e\u6765\u51b3\u5b9a\u54ea\u4e9b\u56e0\u7d20\u771f\u6b63\u63a8\u52a8\u8ba2\u5355\u589e\u957f\u3002.<\/p><p><em>Nhi\u1ec1u\u200b th\u01b0\u01a1ng hi\u1ec7u SMEs t\u1ea1i Vi\u1ec7t Nam t\u1eebng \u2064l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u201ctheo c\u1ea3m t\u00ednh\u201d, nh\u01b0ng\u2062 sau khi\u2064 \u00e1p d\u1ee5ng \u2064A\/B\u200d Testing \u200cv\u1edbi ch\u00fang t\u00f4i, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng trung\u2063 b\u00ecnh t\u1eeb 8\u201315% ch\u1ec9 trong v\u00f2ng 2\u20134 tu\u1ea7n.<\/em> \u8fd9\u8bc1\u660e\u4e86\uff1a <strong>A\/B \u6d4b\u8bd5\u4e0d\u4ec5\u4ec5\u662f\u4e00\u9879\u6280\u672f\uff0c\u66f4\u662f\u5728\u5f53\u524d\u6fc0\u70c8\u7ade\u4e89\u73af\u5883\u4e0b\u60f3\u8981\u5728 TikTok Shop \u9886\u5148\u7684\u5fc5\u5907\u6218\u7565\u3002.<\/strong><\/p><p>\u8bf7\u8bb0\u4f4f\uff0c,<strong>\u6bcf\u4e00\u4e2a\u5c0f\u5c0f\u7684\u6539\u53d8\u90fd\u53ef\u80fd\u4e3a\u9500\u552e\u989d\u5e26\u6765\u5de8\u5927\u5dee\u5f02\u3002<\/strong>. Vi\u1ec7c ki\u1ec3m nghi\u1ec7m li\u00ean t\u1ee5c v\u00e0 t\u1ed1i\u200c \u01b0u nh\u1edd \u200dA\/B Testing s\u1ebd gi\u00fap b\u1ea1n \u200bph\u00e1t hi\u1ec7n ra \u201cc\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng\u201d ri\u00eang cho s\u1ea3n ph\u1ea9m, thay v\u00ec \u2063ch\u1ea1y theo c\u00e1c xu\u200d h\u01b0\u1edbng nh\u1ea5t th\u1eddi. <em>\u5728 DPS.MEDIA\uff0c\u6218\u7565\u59cb\u7ec8\u57fa\u4e8e\u771f\u5b9e\u6570\u636e\uff0c\u800c\u975e\u5047\u8bbe\u3002.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/aled-1.jpg5933.jpg\" alt=\"\u63a2\u7d22TikTok Shop\u4e2d\u7684A\/B\u6d4b\u8bd5\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u7684\u673a\u9047\u4e0e\u6f5c\u529b\" title=\"\"><\/p><h2 id=\"kham-pha-a-b-testing-trong-tiktok-shop-co-hoi-va-tiem-nang-cho-doanh-nghiep-smes\">\u63a2\u7d22 TikTok Shop \u4e2d\u7684 A\/B \u6d4b\u8bd5\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u7684\u673a\u9047\u4e0e\u6f5c\u529b<\/h2><h3>\u5229\u7528 A\/B \u6d4b\u8bd5\u5728 TikTok Shop \u5b9e\u73b0\u7a81\u7834\u6027\u589e\u957f\u7684\u673a\u4f1a<\/h3><p><strong>A\/B \u6d4b\u8bd5<\/strong> \u662f\u201c\u5feb\u901f\u6d4b\u8bd5\u2014\u7cbe\u51c6\u4f18\u5316\u201d\u7684\u5de5\u5177\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u82e5\u60f3\u5728 TikTok Shop \u6210\u529f\uff0c\u7edd\u4e0d\u80fd\u5ffd\u89c6\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u7814\u7a76\uff0c\u6301\u7eed\u6d4b\u8bd5\u53ef\u8ba9\u5e97\u94fa\u8f6c\u5316\u7387\u63d0\u5347 1.5\u20132 \u500d\uff0c\u9ad8\u4e8e\u672a\u5e94\u7528 A\/B \u6d4b\u8bd5\u7684\u7ade\u4e89\u5bf9\u624b\u3002DPS.MEDIA \u5df2\u5728 TikTok Shop \u4e0a\u5b9e\u65bd 30 \u591a\u4e2a\u6d4b\u8bd5\u6d3b\u52a8\uff0c\u53d1\u73b0\uff1a<\/p><ul>\n<li>\u9009\u62e9\u4e0d\u540c\u7684\u7f29\u7565\u56fe\u56fe\u7247\u53ef\u5c06\u70b9\u51fb\u7387\u63d0\u5347\u9ad8\u8fbe 40%\u3002.<\/li>\n<li>\u89c6\u9891\u65f6\u957f\u548c CTA\uff08\u53f7\u53ec\u6027\u7528\u8bed\uff09\u4f4d\u7f6e\u662f\u5f71\u54cd\u8ba2\u5355\u5b8c\u6210\u7387\u53d8\u5316\u6700\u5927\u7684\u4e24\u4e2a\u56e0\u7d20\u3002.<\/li>\n<li>\u4e2a\u6027\u5316\u5185\u5bb9\u5728\u793e\u4ea4\u7535\u5546\u73af\u5883\u4e0b\u7684 ROI \u59cb\u7ec8\u4f18\u4e8e\u5927\u4f17\u5316\u5185\u5bb9\u3002.<\/li>\n<\/ul><h3>\u4e2d\u5c0f\u4f01\u4e1a\u5e38\u89c1\u6311\u6218\u53ca\u89e3\u51b3\u65b9\u6848<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6311\u6218<\/th>\n<th>DPS.MEDIA \u89e3\u51b3\u65b9\u6848\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7f3a\u4e4f\u6570\u636e\uff0c\u65e0\u6cd5\u5feb\u901f\u8fdb\u884c A\/B \u6d4b\u8bd5<\/td>\n<td>\u5229\u7528 TikTok Analytics \u529f\u80fd\uff0c\u5148\u8fdb\u884c\u5c0f\u89c4\u6a21\u6d4b\u8bd5\uff0c\u6839\u636e\u65b0\u6d1e\u5bdf\u9010\u6b65\u6269\u5927\u89c4\u6a21<\/td>\n<\/tr>\n<tr>\n<td>\u96be\u4ee5\u786e\u5b9a\u4f18\u5148\u6d4b\u8bd5\u7684\u56e0\u7d20<\/td>\n<td>\u4f7f\u7528 PIE\uff08\u6f5c\u529b\u3001\u91cd\u8981\u6027\u3001\u6613\u7528\u6027\uff09\u6a21\u578b\u9009\u51fa\u6700\u91cd\u8981\u7684\u53d8\u91cf<\/td>\n<\/tr>\n<tr>\n<td>\u5c1a\u4e0d\u6e05\u695a\u5982\u4f55\u8861\u91cf\u6548\u679c<\/td>\n<td>\u7ed3\u5408 TikTok \u62a5\u544a\u4e0e CRM \u7cfb\u7edf\uff0c\u57fa\u4e8e CPA\u3001LTV \u548c\u65b0\u5ba2\u6237\u589e\u957f\u8fdb\u884c\u8bc4\u4f30<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u5206\u6790\uff1aMosu \u624b\u8868\u2014\u2014\u4e3a\u5ba2\u6237\u4f53\u9a8c\u4f18\u5316\u6bcf\u4e00\u4e2a\u50cf\u7d20<\/h3><p>\u5728\u4e3a Mosu \u624b\u8868\u54c1\u724c\u5b9e\u65bd\u65f6\uff0c\u6211\u4eec\u6d4b\u8bd5\u4e86\u4e09\u79cd\u4e0d\u540c\u98ce\u683c\u7684\u4ea7\u54c1\u4ecb\u7ecd\u89c6\u9891\u53d8\u4f53\uff1a\u771f\u5b9e\u6d4b\u8bc4\u3001\u52a8\u753b\u548c\u5ba2\u6237\u53cd\u9988\u3002\u7ed3\u679c\uff1a<br>\n<strong>\u2013 Video review t\u0103ng +52% CTR;<\/strong><br>\n<strong>\u2013 Animation gia t\u0103ng th\u1eddi gian xem trung b\u00ecnh l\u00ean 1,8 l\u1ea7n;<\/strong><br>\n<strong>\u2013 Feedback kh\u00e1ch h\u00e0ng\u2063 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 mua l\u1ea1i\u200b trong\u2062 15 ng\u00e0y \u0111\u1ea7u \u2063t\u0103ng \u2064th\u00eam\u2062 30%;<\/strong><\/p><p>\u8fd9\u8bc1\u660e\uff1a\u53ea\u9700\u4f18\u5316\u5267\u672c\u4e2d\u7684\u4e00\u4e2a\u5c0f\u7ec6\u8282\uff0c\u5e26\u6765\u7684\u6548\u679c\u5c31\u662f\u6307\u6570\u7ea7\u7684\u3002DPS.MEDIA \u76f8\u4fe1\uff0c\u5c06 A\/B \u6d4b\u8bd5\u4e0e\u957f\u671f\u53d1\u5c55\u601d\u7ef4\u540c\u6b65\uff0c\u5c06\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5728 TikTok Shop \u4e0a\u5e26\u6765\u5de8\u5927\u589e\u957f\u7a81\u7834\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_la_gi.jpg\" alt=\"\u5728\u4f18\u5316TikTok Shop\u5e97\u94fa\u65f6\u9700\u8981\u6d4b\u8bd5\u7684\u91cd\u8981\u56e0\u7d20\" title=\"\"><\/p><h2 id=\"cac-yeu-to-quan-trong-can-kiem-thu-khi-toi-uu-gian-hang-tren-tiktok-shop\">\u5728 TikTok Shop \u4f18\u5316\u5e97\u94fa\u65f6\u9700\u6d4b\u8bd5\u7684\u91cd\u8981\u56e0\u7d20<\/h2><h3 style=\"margin-bottom:12px;\">\u4f18\u5316\u9500\u552e\u6548\u679c\u65f6\u9700\u6d4b\u8bd5\u7684\u5173\u952e\u53d8\u91cf<\/h3><p><span style=\"font-weight:bold;\">\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082022\uff09\u7684\u7814\u7a76\uff0c\u4ea7\u54c1\u56fe\u7247\u3001\u89c6\u9891\u63cf\u8ff0\u3001\u6807\u9898\u548c\u4f18\u60e0\u6d3b\u52a8\u662f\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5145\u5206\u6316\u6398 TikTok Shop \u6f5c\u529b\u7684\u56db\u5927\u652f\u67f1\u3002.<\/span> DPS.MEDIA \u53d1\u73b0\uff0cA\/B \u6d4b\u8bd5\u662f\u5feb\u901f\u3001\u5b9e\u7528\u7684\u65b9\u5f0f\uff0c\u80fd\u5728\u8fd9\u4e9b\u8981\u7d20\u4e2d\u9009\u51fa\u6700\u4f18\u53d8\u4f53\u3002\u8bf7\u6839\u636e\u5bf9\u8f6c\u5316\u7387\u7684\u5f71\u54cd\u7a0b\u5ea6\uff0c\u6309\u4f18\u5148\u987a\u5e8f\u7ec4\u7ec7\u6d4b\u8bd5\u3002\u4f8b\u5982\uff1a<\/p><ul>\n<li><strong>Thumbnail & H\u00ecnh \u1ea3nh:<\/strong> \u6d4b\u8bd5\u4e0d\u540c\u8bbe\u8ba1\u98ce\u683c\u3001\u80cc\u666f\u914d\u8272\u6216\u96c6\u6210\u53f7\u53ec\u6027\u7528\u8bed\u6587\u672c\u3002\u6848\u4f8b\uff1a\u80e1\u5fd7\u660e\u5e02\u67d0\u65f6\u5c1a\u54c1\u724c\u4ec5\u51ed\u5c01\u9762\u56fe\u4e0a\u7684\u6807\u9898\u5c31\u5c06\u70b9\u51fb\u91cf\u63d0\u5347\u4e86 271%\uff0c\u800c\u4e0d\u662f\u7559\u7a7a\u3002.<\/li>\n<li><strong>\u4ea7\u54c1\u6807\u9898\uff1a<\/strong> \u66f4\u6362\u5173\u952e\u8bcd\u987a\u5e8f\uff0c\u4f7f\u7528\u5177\u4f53\u6570\u5b57\u6216\u60c5\u611f\u8bcd\u2014\u2014\u6839\u636e Nielsen \u7684\u7814\u7a76\u62a5\u544a\uff0c\u5177\u6709\u201c\u627f\u8bfa\u201d\u5c5e\u6027\u7684\u6807\u9898\u53ef\u5c06 CTR \u63d0\u5347 151%\u3002.<\/li>\n<li><strong>\u6d4b\u8bc4\/\u4ecb\u7ecd\u89c6\u9891\uff1a<\/strong> \u5bf9\u6bd4\u771f\u4eba\u6d4b\u8bc4\u3001\u52a8\u753b\u6216\u4ec5\u4ea7\u54c1\u5e7b\u706f\u7247\u683c\u5f0f\uff0c\u4ee5\u9009\u62e9\u6700\u9002\u5408\u76ee\u6807\u5ba2\u6237\u7fa4\u7684\u98ce\u683c\u3002.<\/li>\n<li><strong>Ch\u00ednh s\u00e1ch gi\u00e1 & \u200c\u01afu \u0111\u00e3i:<\/strong> A\/B <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u6d4b\u8bd5\u76f4\u63a5\u6298\u6263\u4e0e\u8d60\u9001\u793c\u54c1\u6216\u4f18\u60e0\u5238\uff0c\u4ee5\u786e\u5b9a\u6700\u6709\u6548\u4fc3\u8fdb\u8d2d\u4e70\u51b3\u7b56\u7684\u65b9\u6cd5<\/a>.<\/li>\n<\/ul><h3 style=\"margin-bottom:12px;\">\u4f18\u5316\u5e97\u94fa\u65f6\u6bcf\u4e2a\u53d8\u4f53\u7684\u6d4b\u8bd5\u6e05\u5355\u793a\u4f8b<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6d4b\u8bd5\u8981\u7d20<\/th>\n<th>A\u53d8\u4f53<\/th>\n<th>B\u53d8\u4f53<\/th>\n<th>\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7f29\u7565\u56fe<\/td>\n<td>\u767d\u8272\u80cc\u666f\u56fe\u7247<\/td>\n<td>\u54c1\u724c\u8272\u80cc\u666f\u56fe\u7247<\/td>\n<td><strong>B\uff1a+18%\u70b9\u51fb\u7387<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u6807\u9898<\/td>\n<td>\u4ec5\u4ea7\u54c1\u540d\u79f0<\/td>\n<td>\u540d\u79f0+\u7a81\u51fa\u7279\u70b9<\/td>\n<td><strong>B\uff1a+12%\u52a0\u5165\u8d2d\u7269\u8f66\u6b21\u6570<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u4f18\u60e0\u6d3b\u52a8<\/td>\n<td>10%\u6298\u6263<\/td>\n<td>\u8d60\u9001\u8fd0\u8d39\u5238<\/td>\n<td><strong>B\uff1a+9%\u8f6c\u5316\u7387<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><span style=\"font-style:italic;\">\u6765\u81eaDPS.MEDIA\u7684\u89c2\u70b9\uff1a<\/span> \u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4f9d\u6b21\u5bf9\u6bcf\u4e2a\u8981\u7d20\u8fdb\u884c\u6d4b\u8bd5\uff0c\u4ee5\u786e\u5b9a\u6bcf\u4e2a\u53d8\u4f53\u7684\u72ec\u7acb\u5f71\u54cd\u3002\u5b9e\u9a8c\u6570\u636e\u5c06\u5e2e\u52a9\u4f60\u907f\u514d\u4f9d\u8d56\u76f4\u89c9\u2014\u2014\u636eDPS.MEDIA\u6570\u5b57\u5316\u8f6c\u578b\u4e13\u5bb6\u9ece\u660e\u519b\u8868\u793a\uff1a\u201c\u6ca1\u6709\u7edd\u5bf9\u516c\u5f0f\u2014\u2014\u53ea\u6709\u5b9e\u9645\u6d4b\u8bd5\u624d\u80fd\u4e3a\u6bcf\u4e2a\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f18\u5316\u5e97\u94fa\u3002\u201d<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/37fb33.jpg\" alt=\"\u9ad8\u6548\u4e14\u8282\u7701\u9884\u7b97\u7684A\/B\u6d4b\u8bd5\u8bbe\u7f6e\u6307\u5357\" title=\"\"><\/p><h2 id=\"huong-dan-thiet-lap-a-b-testing-hieu-qua-voi-ngan-sach-tiet-kiem\">\u8282\u7701\u9884\u7b97\u9ad8\u6548\u8bbe\u7f6e A\/B \u6d4b\u8bd5\u6307\u5357<\/h2><h3>\u667a\u80fd\u9009\u62e9\u53d8\u4f53\u4e0e\u8282\u7701\u9884\u7b97\u7684\u7b56\u7565<\/h3><p><strong>DPS.MEDIA<\/strong> \u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u4e13\u6ce8\u4e8e\u521b\u5efa\u9002\u91cf\u7684A\/B\u53d8\u4f53\uff0c\u907f\u514d\u8fc7\u5ea6\u5206\u6563\u6d4b\u8bd5\u5bfc\u81f4\u6210\u672c\u5206\u6563\u3002\u53ea\u9700\u805a\u71261-2\u4e2a\u6700\u5173\u952e\u7684\u53d8\u91cf\uff0c\u5982\u4ea7\u54c1\u56fe\u7247\u6216\u6807\u9898\uff0c\u4f60\u5c31\u80fd\u6700\u5927\u5316\u6709\u7528\u6570\u636e\u800c\u4e0d\u6d6a\u8d39\u9884\u7b97\u3002\u6b63\u5982\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082022\uff09\u5f15\u7528\u7684\u7814\u7a76\u6240\u793a\uff0c\u8fc7\u591a\u96f6\u6563\u53d8\u4f53\u7684\u6d4b\u8bd5\u5e38\u5bfc\u81f4\u7ed3\u679c\u6df7\u4e71\uff0c\u9884\u7b97\u5931\u63a7\u4e14\u6d1e\u5bdf\u6709\u9650\u3002.<\/p><ul>\n<li><strong>\u4f18\u5148\u8003\u8651\u5f71\u54cd\u5927\u7684\u8981\u7d20\uff1a<\/strong> CTA\u3001\u4e3b\u56fe\u3001\u6807\u9898\u3002.<\/li>\n<li><strong>\u9650\u5236\u6d4b\u8bd5\u9884\u7b97\uff1a<\/strong> \u5c06\u6bcf\u65e5\u9884\u7b97\u5206\u6210\u5c0f\u989d\u4ee5\u4fbf\u6301\u7eed\u6d4b\u8bd5\u3002.<\/li>\n<li><strong>\u4f7f\u7528 TikTok Shop Ads \u5e73\u53f0\uff1a<\/strong> \u5229\u7528\u81ea\u52a8\u9884\u7b97\u5206\u914d\u529f\u80fd\u4ee5\u907f\u514d\u8d85\u652f\u3002.<\/li>\n<\/ul><div class=\"wp-block-table\">\n<table class=\"wp-table\">\n<thead>\n<tr>\n<th>\u53d8\u4f53<\/th>\n<th>\u9884\u7b97\/\u5929<\/th>\n<th>\u4e3b\u8981\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u56fe\u7247A \u2013 \u6807\u9898B<\/td>\n<td>250,000\u8d8a\u5357\u76fe<\/td>\n<td>CTR \u589e\u52a0 281%<\/td>\n<\/tr>\n<tr>\n<td>\u56fe\u7247C \u2013 \u6807\u9898B<\/td>\n<td>250,000\u8d8a\u5357\u76fe<\/td>\n<td>\u8f6c\u5316\u7387\u63d0\u5347 181%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>\u6848\u4f8b\u5206\u6790\uff1a\u5316\u5986\u54c1\u884c\u4e1a\u8d85\u7701\u9884\u7b97\u5b9e\u9a8c\u4e0e\u6700\u4f73\u8868\u73b0<\/h3><p>DPS.MEDIA \u7684\u4e00\u4f4d\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u4ec5\u7528 50 \u4e07\u8d8a\u5357\u76fe\u5728 4 \u5929\u5185\u5e94\u7528\u4e86 A\/B \u6d4b\u8bd5\u65b9\u6cd5\u3002\u4ed6\u4eec\u9009\u62e9\u6839\u636e Nielsen Norman Group \u5173\u4e8e\u793e\u4ea4\u5a92\u4f53\u5feb\u901f\u6d4f\u89c8\u884c\u4e3a\u7684\u8c03\u67e5\uff0c\u5bf9\u6bd4\u4e24\u79cd\u7b80\u77ed\u6807\u9898\u3002\u7ed3\u679c\uff1a\u4ec5\u8c03\u6574\u5e7f\u544a\u89c6\u9891\u7684\u4e00\u4e2a\u8981\u7d20\u5c31\u5e2e\u52a9\u4f01\u4e1a\u6539\u5584\u4e86\u6307\u6807\u3002 <strong>ROAS<\/strong> \u6bd4\u4e4b\u524d\u5927\u89c4\u6a21\u6295\u653e\u7b56\u7565\u63d0\u5347\u4e86 2.5 \u500d\u3002.<\/p><p>\u6bcf\u4e00\u6b21\u6d4b\u8bd5\u90fd\u662f\u4e00\u6b21\u6709\u65b9\u5411\u7684\u5c0f\u6295\u8d44\u3002\u6211\u4eec\u76f8\u4fe1 A\/B \u6d4b\u8bd5\u5e76\u4e0d\u4e00\u5b9a\u201c\u6602\u8d35\u201d\u2014\u2014\u53ea\u8981\u4f60\u660e\u786e\u76ee\u6807\uff0c\u5e76\u806a\u660e\u5730\u7b5b\u9009\u6700\u9002\u5408\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\u7684\u6d4b\u8bd5\u8981\u7d20\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/a-gi-9.jpg\" alt=\"\u8861\u91cf\u6210\u529f\uff1a\u4e0d\u53ef\u5ffd\u89c6\u7684\u6307\u6807\u4e0e\u5de5\u5177\" title=\"\"><\/p><h2 id=\"do-luong-thanh-cong-cac-chi-so-va-cong-cu-khong-the-bo-qua\">\u8861\u91cf\u6210\u529f\uff1a\u4e0d\u53ef\u5ffd\u89c6\u7684\u6307\u6807\u4e0e\u5de5\u5177<\/h2><h3>\u51b3\u5b9a TikTok Shop A\/B \u6d4b\u8bd5\u6548\u679c\u7684\u5173\u952e\u6307\u6807<\/h3><p>\u8981\u5728 TikTok Shop \u8fdb\u884c A\/B \u6d4b\u8bd5\u65f6\u771f\u6b63\u8861\u91cf\u6210\u529f\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u80fd\u4f9d\u8d56\u76f4\u89c9\u3002DPS.MEDIA \u7684\u7ecf\u9a8c\u548c\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\u6307\u51fa\uff1a <strong>\u6b63\u786e\u5206\u6790\u5173\u952e\u6307\u6807\uff08KPI\uff09<\/strong> \u662f\u533a\u5206\u79d1\u5b66\u51b3\u7b56\u4e0e\u76f2\u76ee\u8ddf\u98ce\u7684\u5173\u952e\u56e0\u7d20\u3002\u9700\u8981\u5bc6\u5207\u8ddf\u8e2a\u7684\u6307\u6807\u5305\u62ec\uff1a<\/p><ul>\n<li><strong>\u8f6c\u5316\u7387\uff08Conversion Rate\uff09\uff1a<\/strong> \u8861\u91cf\u8d2d\u4e70\u4eba\u6570\u5360\u70b9\u51fb\u4ea7\u54c1\u603b\u4eba\u6570\u7684\u6bd4\u4f8b\u3002.<\/li>\n<li><strong>\u4ea7\u54c1\u9875\u9762\u505c\u7559\u65f6\u95f4\uff08Average Time on Page\uff09\uff1a<\/strong> \u5e2e\u52a9\u786e\u5b9a\u6700\u5438\u5f15\u5ba2\u6237\u7684\u8981\u7d20\u3002.<\/li>\n<li><strong>\u6bcf\u6b21\u8bbf\u95ee\u7684\u6536\u5165\uff08Revenue Per Visitor\uff09\uff1a<\/strong> \u8861\u91cf\u6bcf\u6b21\u6d4b\u8bd5\u540e\u4ef7\u503c\u6ce2\u52a8\u7684\u6307\u6807\u3002.<\/li>\n<\/ul><h3>\u8f85\u52a9\u9a8c\u8bc1\u5de5\u5177\uff1a\u4ece\u5185\u90e8\u96c6\u6210\u5230\u5916\u90e8\u9009\u62e9<\/h3><p>\u5728\u8d8a\u5357\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u901a\u5e38\u5ffd\u89c6\u4e86 TikTok Shop \u5185\u7f6e\u7684\u9ad8\u7ea7\u6d4b\u91cf\u5de5\u5177\u7684\u5f3a\u5927\u529f\u80fd\uff0c\u4f8b\u5982 <strong>TikTok \u5206\u6790<\/strong> \uff08\u76f4\u63a5\u8ddf\u8e2a\u521b\u610f\u6216\u65b0\u4ea7\u54c1\u63cf\u8ff0\u7684\u6548\u679c\uff09\uff0c\u7ed3\u5408 <strong>Google Analytics 4<\/strong> \u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u6570\u636e\u3002DPS.MEDIA \u8fd8\u5efa\u8bae\u7ed3\u5408\u7b2c\u4e09\u65b9\u5de5\u5177\u8fdb\u884c\u5b9e\u9a8c\u5bf9\u6bd4\uff0c\u5982 <strong>Split.io<\/strong> \u6216 <strong>Optimizely<\/strong> \u4ee5\u6269\u5c55\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u6d88\u9664\u968f\u673a\u6027\u5e76\u9a8c\u8bc1\u5b9e\u9a8c\u7ed3\u679c\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5de5\u5177<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>\u7f3a\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>TikTok \u5206\u6790<\/td>\n<td>\u6613\u4e8e\u4f7f\u7528\uff0c\u5b9e\u65f6\u6570\u636e\uff0c\u514d\u8d39<\/td>\n<td>\u4ec5\u80fd\u5728 TikTok \u751f\u6001\u7cfb\u7edf\u5185\u8fdb\u884c\u6d4b\u91cf<\/td>\n<\/tr>\n<tr>\n<td>Google Analytics 4<\/td>\n<td>\u591a\u6e20\u9053\uff0c\u56fe\u8868\u76f4\u89c2<\/td>\n<td>\u521d\u59cb\u8bbe\u7f6e\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\u7a0d\u663e\u590d\u6742<\/td>\n<\/tr>\n<tr>\n<td>Optimizely<\/td>\n<td>\u53ef\u8fdb\u884c\u9ad8\u7ea7\u5c5e\u6027\u7684 A\/B \u6d4b\u8bd5<\/td>\n<td>\u6210\u672c\u9ad8\uff0c\u9700\u8981\u4e13\u4e1a\u6280\u80fd<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u5206\u6790\uff1a\u901a\u8fc7\u9009\u62e9\u6b63\u786e\u6307\u6807\u5b9e\u73b0\u8425\u6536\u589e\u957f<\/h3><p>\u4e00\u5bb6\u4e2d\u5c0f\u578b\u5316\u5986\u54c1\u5e97\u5ba2\u6237\u7531 DPS.MEDIA \u54a8\u8be2\uff0c\u5728 TikTok Shop \u4e0a\u6d4b\u8bd5\u4e86\u4e24\u4e2a\u4ea7\u54c1\u4ecb\u7ecd\u89c6\u9891\u7248\u672c\u3002\u901a\u8fc7\u4e13\u6ce8\u4e8e <strong>\u8f6c\u5316\u7387<\/strong> \u548c <strong>\u6309\u8bbf\u95ee\u91cf\u5212\u5206\u7684\u6536\u5165<\/strong>, \u7ecf\u8fc7\u4e24\u5468\u7684\u5e76\u884c\u6d4b\u8bd5\uff0c\u6536\u5165\u589e\u957f\u8d85\u8fc7321%\u3002.<br>\n\u91cd\u8981\u7684\u662f\uff0c\u53ea\u8981\u5206\u6790\u5f97\u5f53\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5b8c\u5168\u53ef\u4ee5\u51ed\u501f\u5b9e\u6218\u6570\u636e\u4e0e\u5927\u4f01\u4e1a\u7ade\u4e89\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u5e9e\u5927\u7684\u9884\u7b97\u2014\u2014\u6b63\u5982\u4e13\u5bb6Eric Ries\uff08\u7cbe\u76ca\u521b\u4e1a\uff09\u6240\u8bf4\uff1a\u201c\u521b\u4e1a\u516c\u53f8\u4e0d\u7f3a\u8d44\u6e90\uff0c\u7f3a\u7684\u662f\u5feb\u901f\u9a8c\u8bc1\u80fd\u529b\u2014\u2014\u6570\u636e\u80fd\u8ba9\u4f60\u751f\u5b58\u4e0b\u6765\u201d\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/esting.jpg\" alt=\"A\/B\u6d4b\u8bd5\u7ed3\u679c\u5206\u6790\u4e0e\u5b9e\u9645\u6539\u8fdb\u5b9e\u65bd\" title=\"\"><\/p><h2 id=\"phan-tich-ket-qua-a-b-testing-va-trien-khai-cai-tien-thuc-te\">A\/B \u6d4b\u8bd5\u7ed3\u679c\u5206\u6790\u4e0e\u5b9e\u9645\u6539\u8fdb\u5b9e\u65bd<\/h2><h3>\u89e3\u8bfb\u6570\u636e\u4e0e\u53d1\u73b0\u6218\u7565\u6d1e\u5bdf<\/h3><p>\u5b8c\u6210A\/B\u6d4b\u8bd5\u540e\uff0c\u5173\u952e\u662f\u8981\u201c\u61c2\u5f97\u503e\u542c\u201d\u6570\u636e\u3002\u6839\u636eDPS.MEDIA\u7684\u89c2\u5bdf\uff0c\u8bb8\u591a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u4ecd\u7136\u8fc7\u4e8e\u5173\u6ce8\u8868\u9762\u6307\u6807\uff0c\u5982\u70b9\u51fb\u91cf\u6216\u89c6\u9891\u89c2\u770b\u7387\uff0c\u800c\u5ffd\u7565\u4e86\u5e73\u5747\u89c2\u770b\u65f6\u957f\u3001\u5b9e\u9645\u8f6c\u5316\u7387\u6216\u6bcf\u5355\u6210\u529f\u7684\u6210\u672c\u7b49\u8d28\u91cf\u6307\u6807\u3002\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u8d44\u6599\u5f3a\u8c03\uff1a <strong>A\/B\u6d4b\u8bd5\u7684\u4f18\u52bf\u5728\u4e8e\u53d1\u73b0\u5fae\u89c2\u6d1e\u5bdf\uff0c\u4ece\u800c\u8c03\u6574\u9500\u552e\u7b56\u7565\u4ee5\u9002\u5e94\u4e0d\u540c\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53<\/strong>.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u53d8\u4f53<\/th>\n<th>\u7559\u5b58\u7387<\/th>\n<th>\u8f6c\u5316\u7387<\/th>\n<th>\u6bcf\u5355\u6210\u672c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>A\uff08\u60c5\u611f\u9a71\u52a8\u578b\u6807\u9898\u5efa\u8bae\u6837\u672c\uff09<\/td>\n<td>72%<\/td>\n<td>4,7%<\/td>\n<td>58,000\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<tr>\n<td>B (M\u1eabu ti\u00eau \u0111\u1ec1 r\u1ea5t \u200btr\u1ef1c di\u1ec7n & s\u00fac t\u00edch)<\/td>\n<td>68%<\/td>\n<td>5,4%<\/td>\n<td>50,000\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><\/p><h3>\u5728 TikTok Shop \u5b9e\u65bd\u5b9e\u9645\u6539\u8fdb<\/h3><p>\u6765\u81eaDPS.MEDIA\u7684\u5b9e\u6218\u7ecf\u9a8c\uff0c, <strong>\u6539\u8fdb\u7684\u6210\u529f\u4e0d\u5728\u4e8e\u4e00\u65f6\u7684\u6539\u53d8<\/strong>, \u800c\u5728\u4e8e\u91cd\u590d\u9a8c\u8bc1\u6d41\u7a0b\u7684\u80fd\u529b\u3002\u9009\u51fa\u4f18\u80dc\u53d8\u4f53\u540e\uff0c\u5e94\u540c\u6b65\u5e94\u7528\u4e8e\u7c7b\u4f3c\u4ea7\u54c1\u7684\u5404\u9879\u6d3b\u52a8\uff0c\u5e76\u5efa\u7acb\u6301\u7eed\u76d1\u6d4b\u7cfb\u7edf\uff0c\u4ee5\u4fbf\u53ca\u65f6\u53d1\u73b0\u6548\u679c\u9006\u8f6c\u7684\u4fe1\u53f7\u3002 <\/p><p>\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u7684\u6848\u4f8b\uff1a\u5f53\u7528\u4e0d\u540cCTA\uff08\u201c\u7acb\u5373\u8bd5\u7528\uff0c\u611f\u53d7\u4e0d\u540c\u201d vs \u201c\u7acb\u5373\u8d2d\u4e70\uff0c\u6570\u91cf\u6709\u9650\u201d\uff09\u505aA\/B\u6d4b\u8bd5\u65f6\uff0c\u7ed3\u679c\u663e\u793a\u63cf\u8ff0\u5177\u4f53\u5229\u76ca\u7684CTA\u7ec4\u8f6c\u5316\u7387\u66f4\u9ad8 <strong>\uff08\u9ad8\u51fa36%\uff09<\/strong>. \u7ed3\u8bba\uff1a <strong>A\/B\u6d4b\u8bd5\u4e0d\u4ec5\u4ec5\u662f\u5b9e\u9a8c\uff0c\u66f4\u662f\u6301\u7eed\u548c\u53ef\u6301\u7eed\u6539\u8fdb\u7684\u8861\u91cf\u6807\u51c6<\/strong> \u4e13\u4e3aTikTok Shop\u7b49\u5feb\u901f\u53d8\u5316\u73af\u5883\u800c\u8bbe\u3002.<\/p><ul>\n<li>\u89e3\u8bfb\u7ed3\u679c\u65f6\u59cb\u7ec8\u4ee5\u4e1a\u52a1\u76ee\u6807\u4e3a\u6838\u5fc3<\/li>\n<li>\u7ed3\u5408\u5b9a\u91cf\u7ed3\u679c\u4e0e\u5ba2\u6237\u7684\u5b9e\u9645\u53cd\u9988<\/li>\n<li>\u57fa\u4e8e\u771f\u5b9e\u6570\u636e\uff0c\u77ed\u671f\u505a\u5c0f\u8c03\u6574\uff0c\u957f\u671f\u505a\u91cd\u5927\u6539\u8fdb<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/225784.jpg\" alt=\"DPS.MEDIA\u5b9e\u6218\u7ecf\u9a8c\u5e26\u6765\u7684\u6301\u7eed\u4f18\u5316\u79d8\u8bc0\" title=\"\"><\/p><h2 id=\"bi-quyet-toi-uu-hoa-lien-tuc-tu-kinh-nghiem-thuc-chien-dps-media\">DPS.MEDIA \u5b9e\u6218\u7ecf\u9a8c\u7684\u6301\u7eed\u4f18\u5316\u79d8\u8bc0<\/h2><h3>Lu\u1ed3ng A\/B Testing hi\u1ec7u qu\u1ea3: T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u\u200d & ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1 <strong>A\/B\u6d4b\u8bd5\u6d41\u7a0b<\/strong> \u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u6539\u53d8\u4e00\u4e2a\u5c0f\u56e0\u7d20\u7136\u540e\u201c\u7b49\u5f85\u5947\u8ff9\u201d\u3002\u6301\u7eed\u4f18\u5316\u8981\u6c42 <strong>\u6df1\u5165\u6570\u636e\u5206\u6790<\/strong> v\u00e0\u200d s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u h\u00e0nh vi\u2064 kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c t\u00e0i li\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 \u201cDigital Marketing Essentials\u201d (Chaffey & Ellis-Chadwick,\u2063 2019).\u2063 Ch\u00fang\u200b t\u00f4i th\u01b0\u1eddng x\u00e2y d\u1ef1ng b\u1ea3ng theo d\u00f5i c\u1ef1c k\u1ef3 chi ti\u1ebft, gi\u00fap SMEs d\u1ec5 d\u00e0ng h\u00ecnh dung \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1eebng t\u00f9y ch\u1ecdn A\/B\u2062 l\u00ean hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u53d8\u4f53<\/th>\n<th>\u70b9\u51fb\u7387\uff08CTR\uff09<\/th>\n<th>\u8f6c\u5316\u7387\uff08%\uff09<\/th>\n<th>\u603b\u7ed3<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>A\uff1a\u5438\u5f15\u4eba\u7684\u6807\u9898<\/td>\n<td>12.8<\/td>\n<td>3.4<\/td>\n<td>\u53ef\u884c<\/td>\n<\/tr>\n<tr>\n<td>B\uff1a\u9707\u64bc\u4ef7\u683c\u914d\u89c6\u9891\u6d4b\u8bc4<\/td>\n<td>16.2<\/td>\n<td>4.7<\/td>\n<td>\u9ad8\u80dc\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u57fa\u4e8e\u884c\u4e3a\u6d1e\u5bdf\u4e0d\u65ad\u5b9e\u73b0\u4e2a\u6027\u5316<\/h3><p>\u6211\u4eec\u501f\u9274\u5168\u7403\u6700\u4f73\u5b9e\u8df5\uff08Eric Ries\uff0c\u300a\u7cbe\u76ca\u521b\u4e1a\u300b\uff09\uff0c\u4f46\u59cb\u7ec8\u66f4\u65b0\u8d8a\u5357\u5e02\u573a\u7684\u5b9e\u9645KPI\u6570\u636e\u3002\u5728\u4e00\u6b21\u7f8e\u5986\u884c\u4e1a\u7684\u6d3b\u52a8\u4e2d\uff0cDPS.MEDIA\u6d4b\u8bd5\u4e86\u4e24\u79cd\u6a21\u5f0f\uff1a <strong>\u7f51\u7ea2\u89c6\u9891\u6d4b\u8bc4<\/strong> \u548c <strong>\u4f20\u7edf\u76f4\u64ad\u5e26\u8d27<\/strong>. \u3002\u7ed3\u679c\uff0c\u9762\u5411Z\u4e16\u4ee3\u7684\u5b9e\u65f6\u6d4b\u8bc4\u6a21\u5f0f\u5e26\u6765\u7684\u8d2d\u4e70\u7387\u662f\u5e02\u573a\u666e\u904d\u9884\u671f\u7684\u4e24\u500d\u3002.<br>\n<br>\n<strong>DPS.MEDIA\u5b9e\u6218\u4f18\u5316\u6ce8\u610f\u4e8b\u9879\uff1a<\/strong><\/p><ul>\n<li>\u4f18\u5148\u540c\u65f6\u8861\u91cf\u5b9a\u91cf\u6307\u6807\uff08\u70b9\u51fb\u7387\u3001\u8f6c\u5316\uff09\u548c\u5b9a\u6027\u53cd\u9988\uff08\u8bc4\u8bba\u3001\u70b9\u8d5e\u3001\u5206\u4eab\uff09<\/li>\n<li>\u6bcf\u5468\u91cd\u590d\u6d4b\u8bd5\u5468\u671f\uff0c\u5e76\u590d\u76d8TikTok Shop\u4e0a\u7684\u7ade\u4e89\u5bf9\u624b<\/li>\n<li>\u4e0d\u8981\u7edd\u5bf9\u5316\u201c\u4e00\u52b3\u6c38\u9038\u201d\u7684\u65b9\u6848\uff0c\u628aA\/B\u6d4b\u8bd5\u89c6\u4e3a\u4e0e\u76ee\u6807\u5ba2\u6237\u6301\u7eed\u5171\u751f\u7684\u8fc7\u7a0b<\/li>\n<\/ul><h2 id=\"outro\">\u771f\u8bda\u611f\u53d7<\/h2><p>A\/B\u6d4b\u8bd5\u4e0d\u4ec5\u662f\u4e00\u4e2a\u6280\u672f\u5de5\u5177\uff0c\u66f4\u662fTikTok Shop\u9ad8\u6548\u5546\u4e1a\u6218\u7565\u7684\u6307\u8def\u660e\u706f\u3002\u901a\u8fc7\u7cfb\u7edf\u5316\u6d4b\u8bd5\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u60a8\u4e0d\u4ec5\u80fd\u66f4\u597d\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u8fd8\u80fd\u7075\u6d3b\u4e14\u6301\u7eed\u5730\u4f18\u5316\u8f6c\u5316\u7387\u3002<\/a>.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u6240\u6709\u6539\u8fdb\u90fd\u59cb\u4e8e\u53ef\u9760\u7684\u6570\u636e\u548c\u903b\u8f91\u5206\u6790\u3002\u6b63\u786e\u5e94\u7528A\/B\u6d4b\u8bd5\u5c06\u5e2e\u52a9\u8d8a\u5357\u7684\u4e2d\u5c0f\u4f01\u4e1a\u8282\u7701\u6210\u672c\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\uff0c\u5e76\u5728\u50cfTikTok\u8fd9\u6837\u5feb\u901f\u53d1\u5c55\u7684\u5e73\u53f0\u4e0a\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002.<\/p><p>\u8bf7\u4ece\u7b80\u5355\u7684\u6d4b\u8bd5\u5f00\u59cb\uff0c\u6bd4\u5982\u6807\u9898\u3001\u7f29\u7565\u56fe\u6216\u4ea7\u54c1\u4ef7\u683c\uff0c\u7136\u540e\u518d\u6269\u5c55\u5230\u66f4\u590d\u6742\u7684\u5143\u7d20\uff0c\u5982\u89c6\u9891\u5185\u5bb9\u6216\u76f4\u64ad\u5f62\u5f0f\u3002\u8fd9\u6b63\u662f\u8ba9\u6bcf\u4e00\u4e2a\u8425\u9500\u51b3\u7b56\u90fd\u6709\u4f9d\u636e\u7684\u8fc7\u7a0b\u2014\u2014\u800c\u4e0d\u662f\u4ec5\u51ed\u76f4\u89c9\u3002.<\/p><p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 khai th\u00e1c th\u00eam c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 \u2063t\u00e2m l\u00fd\u200d ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng\u2062 video ng\u1eafn, hay h\u00e0nh vi mua s\u1eafm theo trend \u2013 nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan ch\u1eb7t ch\u1ebd t\u1edbi hi\u1ec7u qu\u1ea3 A\/B Testing trong TikTok Shop. N\u1ebfu \u200db\u1ea1n c\u1ea7n th\u00eam \u0111\u1ecbnh h\u01b0\u1edbng, \u0111\u1ed9i ng\u0169 DPS.MEDIA lu\u00f4n s\u1eb5n\u2062 s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 thi\u1ebft k\u1ebf gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p theo t\u1eebng m\u1ee5c\u2062 ti\u00eau c\u1ee5 th\u1ec3.<\/p><p>\u90a3\u4e48\uff0c\u60a8\u7684TikTok Shop A\/B\u6d4b\u8bd5\u7b56\u7565\u5904\u4e8e\u4ec0\u4e48\u9636\u6bb5\uff1f\u6b22\u8fce\u5206\u4eab\u60a8\u7684\u7ecf\u9a8c\uff0c, <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u6311\u6218\u6216\u7591\u95ee\uff0c\u8bf7\u5728\u4e0b\u65b9\u7559\u8a00\u2014\u2014\u6211\u4eec\u975e\u5e38\u671f\u5f85\u4e0e\u60a8\u4ea4\u6d41\u548c\u5b66\u4e60\u3002<\/a>! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            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href=\"https:\/\/dps.media\/zh\/%e8%bd%bb%e6%9d%be%e5%b0%86%e7%bd%91%e7%ab%99%e4%b8%8e-facebook-%e5%83%8f%e7%b4%a0%e8%bf%9e%e6%8e%a5%e7%9a%84%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8f7b\u677e\u8fde\u63a5\u7f51\u7ad9\u4e0eFacebook\u50cf\u7d20\u7684\u65b9\u6cd5<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8linkedin%e4%b8%8a%e4%b8%ba%e4%bc%81%e4%b8%9a%e4%b8%bb%e6%89%93%e9%80%a0%e4%b8%aa%e4%ba%ba%e5%93%81%e7%89%8c\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4e3a\u4f01\u4e1a\u4e3b\u6253\u9020 LinkedIn \u4e2a\u4eba\u54c1\u724c<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n t\u1ed1i \u2062\u01b0u h\u00f3a t\u1ef7 \u200bl\u1ec7\u200b chuy\u1ec3n \u0111\u1ed5i, t\u0103ng doanh \u200dthu tr\u00ean TikTok Shop nh\u01b0ng \u2064kh\u00f4ng bi\u1ebft b\u1eaft \u200b\u0111\u1ea7u \u2064t\u1eeb \u0111\u00e2u? A\/B Testing l\u00e0 \u201cch\u00eca kh\u00f3a v\u00e0ng\u201d gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u SMEs\u200d li\u00ean t\u1ee5c\u200d c\u1ea3i thi\u1ec7n \u200dhi\u1ec7u qu\u1ea3 b\u00e1n \u200dh\u00e0ng b\u1eb1ng d\u1eef\u200c li\u1ec7u th\u1ef1c ti\u1ec5n, thay v\u00ec c\u1ea3m t\u00ednh. Theo b\u00e1o c\u00e1o c\u1ee7a DPS.MEDIA, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":23385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288],"tags":[395,340,361,349,282,350,646,502],"class_list":["post-23384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","tag-ban-hang-tren-mang-xa-hoi","tag-chien-luoc-ban-hang","tag-marketing-so","tag-phan-tich-du-lieu","tag-quang-cao-truc-tuyen","tag-thuong-mai-dien-tu","tag-tiktok-shop","tag-toi-uu-chuyen-doi"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=23384"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/23385"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=23384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=23384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=23384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}