{"id":23309,"date":"2025-05-20T12:29:32","date_gmt":"2025-05-20T05:29:32","guid":{"rendered":"https:\/\/dps.media\/tiktok-marketing-cho-nganh-fb-co-hoi-va-thach-thuc\/"},"modified":"2025-05-20T12:29:33","modified_gmt":"2025-05-20T05:29:33","slug":"tiktok%e8%90%a5%e9%94%80%e5%af%b9facebook%e8%a1%8c%e4%b8%9a%e7%9a%84%e6%9c%ba%e9%81%87%e4%b8%8e%e6%8c%91%e6%88%98","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/tiktok%e8%90%a5%e9%94%80%e5%af%b9facebook%e8%a1%8c%e4%b8%9a%e7%9a%84%e6%9c%ba%e9%81%87%e4%b8%8e%e6%8c%91%e6%88%98\/","title":{"rendered":"\u9910\u996e\u884c\u4e1a\u7684TikTok\u8425\u9500\uff1a\u673a\u9047\u4e0e\u6311\u6218"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> TikTok \u6b63\u5728\u6210\u4e3a\u4e00\u4e2a\u5f3a\u5927\u7684'\u53d1\u5c04\u53f0\u201c\uff0c\u5e2e\u52a9\u9910\u996e\u54c1\u724c\u5728\u77ed\u77ed\u51e0\u5468\u751a\u81f3\u51e0\u5929\u5185\u5b9e\u73b0\u6536\u5165\u7a81\u7834\u5e76\u5feb\u901f\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u2014\u2014\u4f60\u77e5\u9053\u5417\uff0c,<strong>\u8d8a\u5357\u670972%TikTok\u7528\u6237\u66fe\u56e0\u5728\u8be5\u5e73\u53f0\u770b\u89c6\u9891\u800c\u51b3\u5b9a\u5c1d\u8bd5\u65b0\u9910\u5385\/\u996e\u54c1\u5e97<\/strong>\uff1f\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u8ba9\u5496\u5561\u9986\u3001\u9910\u5385\u3001\u7f8e\u98df\u54c1\u724c\u5b9e\u73b0\u5353\u8d8a\u589e\u957f\u7684\u65b9\u6cd5\uff0cTikTok\u8425\u9500\u6b63\u662f2024\u5e74\u4e0d\u53ef\u9519\u8fc7\u7684\u5173\u952e\u3002.<\/p><p><strong>\u6700\u91cd\u8981\u7684\u4e00\u70b9\uff1aTikTok \u4e0a\u7684'\u75c5\u6bd2\u5f0f\u4f20\u64ad'\u80fd\u529b\u548c\u63d0\u5347\u54c1\u724c\u5438\u5f15\u529b\u7684\u5f71\u54cd\uff0c\u4e3a\u4ee5\u5408\u7406\u7684\u9884\u7b97\uff08\u4ec5\u9700\u51e0\u767e\u4e07\u8d8a\u5357\u76fe\u8d77\uff09\u89e6\u8fbe\u6570\u767e\u4e07\u6f5c\u5728\u5ba2\u6237\u5f00\u8f9f\u4e86\u673a\u4f1a\uff01<\/strong> <em>DPS.MEDIA \u89c1\u8bc1\u4e86\u8bb8\u591a\u9910\u996e\u4e2d\u5c0f\u4f01\u4e1a\u5728 TikTok \u4e0a\u5b9e\u65bd\u6b63\u786e\u65b9\u5411\u7684\u8425\u9500\u6d3b\u52a8\u4ec5 3 \u4e2a\u6708\u540e\uff0c\u6536\u5165\u5c31\u589e\u957f\u4e86 3-5 \u500d\u3002.<\/em> \u7136\u800c\uff0c\u9664\u4e86\u673a\u9047\u4e4b\u5916\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u5185\u5bb9\u521b\u610f\u548c\u7ade\u4e89\u7684\u6311\u6218\u4e5f\u8981\u6c42\u4f01\u4e1a\u5fc5\u987b\u6709\u7cfb\u7edf\u7684\u7b56\u7565\u548c\u4e13\u4e1a\u652f\u6301<\/a>.<\/p><p>\u6570\u636e\u548c\u5e02\u573a\u5b9e\u8df5\u8868\u660e\uff0c, <strong>TikTok \u4e0d\u4ec5\u4ec5\u662f\u77ac\u65f6\u7684'\u8d8b\u52bf\u201c\uff0c\u800c\u662f\u4e00\u4e2a\u53ef\u6301\u7eed\u7684\u8d8b\u52bf\uff0c\u5e2e\u52a9\u9910\u996e\u884c\u4e1a\u6316\u6398\u548c\u53d1\u5c55\u603b\u662f\u5728\u5bfb\u627e\u65b0\u4f53\u9a8c\u7684\u5e74\u8f7b\u5ba2\u6237\u7fa4<\/strong>.\u3002\u5982\u679c\u6ca1\u80fd\u8d76\u4e0a\u8fd9\u80a1\u6d6a\u6f6e\uff0c\u9910\u996e\u4f01\u4e1a\u5c31\u6709\u53ef\u80fd\u5728\u5bf9\u624b\u9762\u524d\u843d\u540e\uff0c\u9519\u8fc7\u5f53\u524d\u5e02\u573a\u4e0a\u6700\u6d3b\u8dc3\u3001\u6700\u5fe0\u8bda\u7684\u5ba2\u6237\u6e90\u3002. <em>\u8fd9\u7bc7\u6587\u7ae0\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\u5728\u9910\u996e\u884c\u4e1a\u8fdb\u884c TikTok \u8425\u9500\u65f6\u7684\u673a\u4f1a\u4e0e\u6311\u6218\uff0c\u4ece\u800c\u505a\u51fa\u6b63\u786e\u7684\u9009\u62e9\u6765\u53d1\u5c55\u54c1\u724c\u3002.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/hinh-1.jpg7b14.jpg\" alt=\"\u5229\u7528TikTok\u5728\u8d8a\u5357\u9910\u996e\u884c\u4e1a\u7684\u4f20\u64ad\u529b\u91cf\" title=\"\"><\/p><h2 id=\"tan-dung-suc-manh-lan-toa-cua-tiktok-trong-nganh-fb-tai-viet-nam\">\u5229\u7528 TikTok \u5728\u8d8a\u5357\u9910\u996e\u884c\u4e1a\u4e2d\u7684\u4f20\u64ad\u529b\u91cf<\/h2><h3>\u5e94\u7528\u4ee5\u521b\u610f\u548c\u75c5\u6bd2\u5f0f\u5185\u5bb9\u4e3a\u5bfc\u5411\u7684TikTok\u7b56\u7565<\/h3><p><strong>DPS.MEDIA \u610f\u8bc6\u5230 TikTok \u5df2\u6210\u4e3a\u8d8a\u5357\u9910\u996e\u884c\u4e1a\u4e0d\u53ef\u6216\u7f3a\u7684\u6e38\u4e50\u573a\u3002.<\/strong> \u6839\u636e\u5c3c\u5c14\u68ee\uff082023\uff09\u7814\u7a76\uff0c\u8d85\u8fc745%\u7684TikTok\u7528\u6237\u4fe1\u4efb\u77ed\u89c6\u9891\u4e2d\u7684\u7f8e\u98df\u8bc4\u4ef7\u548c\u9910\u5385\u4f53\u9a8c\u3002\u50cf#FoodReviewVN\u3001#AnGiPhaiNgon\u8fd9\u6837\u7684\u6807\u7b7e\u6548\u5e94\u4f20\u64ad\uff0c\u5e2e\u52a9SME\u54c1\u724c\u5feb\u901f\u8986\u76d6\u5e02\u573a\uff0c\u8282\u7701\u4f20\u7edf\u5e7f\u544a\u6210\u672c\u3002.<\/p><ul style=\"margin-left: 20px;\">\n<li>\u5229\u7528\u6d41\u884c\u7684\u7f8e\u98df\u6311\u6218\uff08food challenge\uff09\uff0c\u7ed3\u5408\u672c\u5730KOC\/KOL\u3002.<\/li>\n<li>\u521b\u5efa\u4e92\u52a8\u5c0f\u6e38\u620f\uff0c\u53f7\u53ec\u987e\u5ba2\u5728\u95e8\u5e97\u771f\u5b9e\u70b9\u8bc4\u83dc\u54c1\u3002.<\/li>\n<li>\u4e13\u6ce8\u4e8e\u6316\u6398\u77ed\u89c6\u9891\u683c\u5f0f\uff0c\u5177\u6709\u60ca\u4eba\u7684\u75c5\u6bd2\u4f20\u64ad\u901f\u5ea6\uff0c\u4f18\u5148\u8003\u8651\u60c5\u611f\u56e0\u7d20\u548c\u54c1\u724c\u6545\u4e8b\u3002.<\/li>\n<\/ul><h3>\u5b9e\u6218\u5316\u7684\u5ba2\u6237\u53d1\u5c55\u4e0e\u54c1\u724c\u8bc6\u522b\u673a\u4f1a<\/h3><p>\u7a81\u51fa\u6848\u4f8b\u7814\u7a76\uff1aN.\u0110\u6e05\u6d01\u725b\u8089\u7c89\u8fde\u9501\u63d0\u5347\u5916\u5356\u6536\u5165 <strong>180%<\/strong> \u5728TikTok\u4e0a\u5f00\u5c55\u201c30\u79d2\u79c0\u725b\u8089\u7c89\u2014\u2014\u7acb\u5373\u9886\u53d6\u4f18\u60e0\u201d\u6d3b\u52a8\u540e\uff0c\u914d\u5408 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"63\">DPS.MEDIA<\/a>. \u6b64\u5916\uff0c, <strong>63%\u65b0\u5ba2\u6237\u901a\u8fc7\u6d3b\u52a8\u8bdd\u9898\u6807\u7b7e\u8ba4\u8bc6\u54c1\u724c<\/strong> \uff08\u6765\u6e90\uff1a2024\u5e74\u5185\u90e8\u5206\u6790\uff09\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u73b0\u72b6<\/th>\n<th>TikTok \u9910\u996e\u4f18\u52bf<\/th>\n<th>\u4e3b\u8981\u6311\u6218<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u63a5\u89e6\u5e74\u8f7b\u5ba2\u6237<\/td>\n<td style=\"font-weight:bold;\">\u5185\u5bb9\u5feb\u901f\u4f20\u64ad<\/td>\n<td>\u521b\u610f\u88ab\u6284\u88ad\uff0c\u5f62\u8c61\u96be\u4ee5\u63a7\u5236<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u4e89\u6fc0\u70c8<\/td>\n<td style=\"font-weight:bold;\">\u9884\u7b97\u7075\u6d3b<\/td>\n<td>\u96be\u4ee5\u957f\u671f\u7ef4\u6301\u4e92\u52a8\u91cf<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>DPS.MEDIA\u5bf9\u591a\u5143\u8d8a\u5357\u672c\u571f\u5185\u5bb9\u521b\u610f\u7684\u89c6\u89d2<\/h3><p>  TikTok\u8981\u6c42 <strong>\u679c\u65ad\u521b\u65b0\u5185\u5bb9\u7b56\u7565\u3002<\/strong>.DPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u7ed3\u5408\u5730\u65b9\u7f8e\u98df\u6587\u5316\u548c\u7279\u8272\u8fdb\u884c\u6545\u4e8b\u5316\u8425\u9500\uff0c\u4ee5\u6253\u9020 <strong>\u575a\u5b9e\u7684\u793e\u4f1a\u8bc1\u660e<\/strong>.\u200b \u6839\u636e\u4e9a\u5386\u5c71\u5927\u00b7\u7f57\u7eb3\u5f7b\u535a\u58eb\uff08\u6742\u5fd7 <i>\u54c1\u724c\u6742\u5fd7\uff0c2023<\/i>)\uff1a\u201c\u9910\u996e\u4f01\u4e1a\u5982\u679c\u80fd\u5c06\u672c\u571f\u5143\u7d20\u7ed3\u5408\u5230 TikTok \u89c6\u9891\u4e2d\uff0c\u5176\u4fe1\u4efb\u5ea6\u548c\u4eb2\u5207\u611f\u5c06\u6bd4\u6279\u91cf\u8fdb\u53e3\u7684\u5185\u5bb9\u7ffb\u500d\u3002\u201d\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/hinh-2.jpg682c.jpg\" alt=\"\u901a\u8fc7\u77ed\u89c6\u9891\u89c6\u89d2\u63a2\u7d22\u9910\u996e\u6d88\u8d39\u884c\u4e3a\" title=\"\"><\/p><h2 id=\"kham-pha-hanh-vi-tieu-dung-am-thuc-qua-lang-kinh-video-ngan\">\u901a\u8fc7\u77ed\u89c6\u9891\u89c6\u89d2\u63a2\u7d22\u7f8e\u98df\u6d88\u8d39\u884c\u4e3a<\/h2><h3>\u6570\u5b57\u65f6\u4ee3\u7684'\u89c6\u89c9\u996e\u98df'\u884c\u4e3a<\/h3><p><strong>\u77ed\u89c6\u9891\u5df2\u7ecf\u6781\u5927\u6539\u53d8\u4e86\u8d8a\u5357\u5e74\u8f7b\u4eba\u9009\u62e9\u98df\u7269\u7684\u884c\u4e3a<\/strong>. \u3002\u6839\u636e\u5c3c\u5c14\u68ee\uff082023\u5e74\uff09\u7684\u7814\u7a76\uff0c\u8d85\u8fc7 67% \u7684\u8d8a\u5357 Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u5728\u89c2\u770b TikTok \u89c6\u9891\u540e\u51b3\u5b9a\u9009\u62e9\u9910\u5385\u3002\u201c30\u79d2\u9910\u5385\u8bc4\u8bba\u201d\u3001\u201c\u4e00\u4eba\u98df\u7f8e\u98df VLOG\u201d \u6216\u8d8b\u52bf\u7f8e\u98df\u6311\u6218\u7b49\u8d8b\u52bf\u7684'\u75c5\u6bd2\u5f0f\u4f20\u64ad\u201c\uff0c\u8ba9\u9910\u996e\u4e2d\u5c0f\u4f01\u4e1a\u9762\u4e34\u7740\u5fc5\u987b\u4e0d\u65ad\u521b\u65b0\u7684\u8bfe\u9898 <strong>\u521b\u4f5c\u5185\u5bb9<\/strong>. DPS.MEDIA\u53d1\u73b0\uff0c\u4e0e\u5176\u8be6\u7ec6\u63cf\u8ff0\u6bcf\u79cd\u539f\u6599\uff0c\u7528\u6237\u66f4\u559c\u6b22\u89c2\u770b <em>\u8d28\u5730<\/em> \u83dc\u80b4\u3001\u8bc4\u8bba\u8005\u7684\u771f\u5b9e\u60c5\u611f\u4ee5\u53ca\u670d\u52a1\u77ac\u95f4\u90fd\u5728 60 \u79d2\u5185\u88ab'\u6355\u6349\u201c\u3002.<\/p><h3>\u77ed\u89c6\u9891\u5bf9\u9910\u996e\u6d88\u8d39\u51b3\u7b56\u7684\u5f71\u54cd<\/h3><ul>\n<li><strong>\u60c5\u611f\u538b\u5012\u7406\u667a<\/strong>: \u5927\u591a\u6570\u5c1d\u8bd5\u51b3\u7b56\u53d7\u89c6\u89c9\u5438\u5f15\u529b\u548cFOMO\u6548\u5e94\u9a71\u52a8\u3002.<\/li>\n<li><strong>\u8d85\u77ed\u5ba2\u6237\u65c5\u7a0b<\/strong>: \u89c2\u4f17\u53ea\u9700\u51e0\u6b21\u70b9\u51fb\u5373\u53ef\u6d4f\u89c8\u3001\u559c\u6b22\u3001\u9884\u8ba2\u2014\u2014\u5927\u5927\u7f29\u77ed\u4e86\u51b3\u7b56\u8fc7\u7a0b\u3002.<\/li>\n<li><strong>\u771f\u5b9e\u6027\u4f18\u5148<\/strong>: \u6709\u771f\u5b9e\u4f53\u9a8c\u3001\u88ab\u771f\u5b9e\u70b9\u8bc4\u7684\u4e2d\u5c0f\u54c1\u724c\u83dc\u54c1\u6bd4\u534e\u4e3d\u5e7f\u544a\u66f4\u5bb9\u6613\u83b7\u5f97\u4fe1\u4efb\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5f71\u54cd\u56e0\u7d20<\/th>\n<th>\u5f71\u54cd\u7a0b\u5ea6<\/th>\n<th>\u5b9e\u9645\u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5f3a\u70c8\u60c5\u611f\u89c6\u9891<\/td>\n<td>\u9ad8<\/td>\n<td>\u5728 TikTok \u4e0a\u7684\u4e00\u6761 20 \u79d2\u8bc4\u8bba\u540e\uff0c\u201cB\u00e1nh M\u00ec Vi\u1ec7t\u201d \u8fde\u9501\u5e97\u7684\u9884\u8ba2\u91cf\u7ffb\u500d<\/td>\n<\/tr>\n<tr>\n<td>\u5e7d\u9ed8\u53d9\u4e8b<\/td>\n<td>\u521a\u521a<\/td>\n<td>2K \u5496\u5561\u9986\u51ed\u501f'\u6311\u6218\u5473\u857e'\u7684\u75c5\u6bd2\u5f0f\u526a\u8f91\u5438\u5f15\u4e86 30% \u7684\u65b0\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>\u6311\u6218\u5c0f\u6e38\u620f<\/td>\n<td>\u4e2d\u7b49<\/td>\n<td>\u4e32\u4e32\u5e97\u901a\u8fc7##chamgachivinhanh\u6d3b\u52a8\uff0c\u7b7e\u5230\u91cf\u63d0\u5347\u4e86801%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6765\u81eaDPS.MEDIA\u7684\u89c2\u70b9\u4e0e\u5efa\u8bae<\/h3><p>DPS.MEDIA \u56e2\u961f\u5efa\u8bae\u9910\u996e\u4e2d\u5c0f\u4f01\u4e1a <strong>\u6295\u8d44\u4e8e'\u65e2\u771f\u5b9e\u53c8\u6709\u9b45\u529b'\u7684\u89c6\u9891\uff0c\u6839\u636e\u6bcf\u4e2a\u5f53\u5730\u8d8b\u52bf\u7075\u6d3b\u53d8\u52a8<\/strong> \u800c\u4e0d\u662f\u8ffd\u6c42\u6602\u8d35\u7684\u683c\u5f0f\u3002\u7279\u522b\u662f\u8ba9\u771f\u5b9e\u7684\u987e\u5ba2\u3001\u53a8\u623f\u5458\u5de5\u3001\u8c03\u9152\u5e08\u51fa\u955c\u2014\u2014\u8fd9\u6bd4\u6ee4\u955c\u6216\u8fc7\u4e8e\u5b8c\u7f8e\u7684\u89c6\u89c9\u6548\u679c\u66f4\u80fd\u5efa\u7acb\u7262\u56fa\u7684\u4fe1\u4efb\u3002\u7814\u7a76\u5458 Sarah Bowen \u5f3a\u8c03\uff0c\u201c\u7f8e\u98df\u4e0d\u4ec5\u662f\u4ea7\u54c1\uff0c\u66f4\u662f\u4e00\u79cd\u5206\u4eab\u4f53\u9a8c\u201d\u2014\u2014\u6b63\u662f\u77ed\u89c6\u9891\u8ba9\u8fd9\u79cd\u4f53\u9a8c\u5728\u6570\u5b57\u793e\u533a\u4e2d\u4f20\u64ad\u5f97\u6700\u5feb\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-nay-1.jpg82c1.jpg\" alt=\"\u901a\u8fc7\u5408\u9002\u7684\u5185\u5bb9\u7b56\u7565\u6253\u9020\u7a81\u51fa\u7684F&amp;B\u54c1\u724c\" title=\"\"><\/p><h2 id=\"xay-dung-thuong-hieu-fb-noi-bat-bang-chien-luoc-noi-dung-phu-hop\">\u901a\u8fc7\u5408\u9002\u7684\u5185\u5bb9\u7b56\u7565\u6253\u9020\u7a81\u51fa\u7684\u9910\u996e\u54c1\u724c<\/h2><h3>\u9009\u62e9\u6709\u521b\u610f\u3001\u8d34\u8fd1\u751f\u6d3b\u4e14\u5bcc\u6709\u542f\u53d1\u6027\u7684\u4e3b\u9898<\/h3><ul style=\"padding-left: 18px; margin-bottom: 16px;\">\n<li><strong>\u5185\u5bb9\u72ec\u7279\u5316\uff1a<\/strong> \u6839\u636e DPS.MEDIA \u7684\u8bf4\u6cd5\uff0c\u9910\u996e\u54c1\u724c\u9700\u8981\u7b5b\u9009\u5177\u6709\u72ec\u7279\u5370\u8bb0\u7684\u6545\u4e8b\uff1b\u4f8b\u5982\u63d0\u5347\u5f53\u5730\u7279\u4ea7\u7684\u5386\u7a0b\uff0c\u6216\u5173\u4e8e'\u4ece\u519c\u573a\u5230\u9910\u684c'\u539f\u6599\u7684\u6545\u4e8b\u2014\u2014\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u4ecd\u5c06\u5176\u8bc4\u4f30\u4e3a\u6709\u52a9\u4e8e\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u63d0\u9ad8 36% \u7684\u54c1\u724c\u8bb0\u5fc6\u7387\u7684\u56e0\u7d20\u3002.<\/li>\n<li><strong>\u5584\u7528\u53d9\u4e8b\u624b\u6cd5\uff1a<\/strong> \u54c1\u724c'B\u1ebfp Nh\u00e0 X\u00edu'\u5728 TikTok \u4e0a\u7684\u6210\u529f\u662f\u4e00\u4e2a\u5178\u578b\u7684\u4f8b\u5b50\uff0c\u5b83\u5c06\u70f9\u996a\u7b80\u5316\u4e3a\u4e00\u7cfb\u5217\u4eb2\u5207\u7684\u77ed\u89c6\u9891\uff0c\u901a\u8fc7\u5e73\u51e1\u7684\u955c\u5934\u8425\u9020\u51fa\u98df\u5ba2\u4e0e\u53a8\u5e08\u4e4b\u95f4\u7684\u8fde\u63a5\u611f\u3002.<\/li>\n<li><strong>\u7ed3\u5408\u5a31\u4e50\u4e0e\u6559\u80b2\u5143\u7d20\uff1a<\/strong> \u201c\u53a8\u623f\u540e\u53f0'\u7c7b\u578b\u7684\u89c6\u9891\u3001\u72ec\u7279\u7684\u8c03\u914d\u6307\u5357\u6216\u9650\u91cf\u83dc\u5355\u6311\u6218\uff0c\u4e0d\u4ec5\u6fc0\u53d1\u4e86\u597d\u5947\u5fc3\uff0c\u8fd8\u89e6\u53ca\u4e86\u5bf9\u65b0\u5947\u4f53\u9a8c\u7684\u9700\u6c42\u2014\u2014\u6839\u636e\u5c3c\u5c14\u68ee 2023 \u5e74\u7684\u8c03\u67e5\uff0c\u8fd9\u662f\u5728 TikTok \u4e0a'\u7559\u4f4f\u201d Z \u4e16\u4ee3\u7684\u5173\u952e\u56e0\u7d20\u3002.<\/li>\n<\/ul><h3>\u4f18\u5316TikTok\u4e0a\u6bcf\u4e00\u4e2a\u5185\u5bb9\u89e6\u70b9<\/h3><table class=\"wp-block-table\" style=\"width:100%; margin-bottom: 20px;\">\n<thead>\n<tr style=\"background-colour:#f7f7f7;\">\n<th style=\"padding:10px; text-align:center;\">\u89e6\u70b9<\/th>\n<th style=\"padding:10px; text-align:center;\">\u5b9e\u9645\u6848\u4f8b<\/th>\n<th style=\"padding:10px; text-align:center;\">DPS.MEDIA\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:8px;\">\u75c5\u6bd2\u5f0f\u5185\u5bb9<\/td>\n<td style=\"padding:8px;\">#\u8857\u5934\u7f8e\u98df\uff08\u897f\u8d21\u8857\u5934\u5c0f\u5403\uff09<\/td>\n<td style=\"padding:8px;\">\u521b\u5efa\u6311\u6218\u8d8b\u52bf\uff1a\u201c10\u79d2\u8c03\u5236\u6700\u4f73\u5976\u8336\u201d<\/td>\n<\/tr>\n<tr style=\"background-color:#fafaffa;\">\n<td style=\"padding:8px;\">\u7528\u6237\u4e92\u52a8<\/td>\n<td style=\"padding:8px;\">\u4e0eTikToker\u5609\u5bbe\u4e00\u8d77\u76f4\u64ad\u5c1d\u8bd5\u65b0\u83dc\u54c1<\/td>\n<td style=\"padding:8px;\">\u8bbe\u8ba1\u5c0f\u6e38\u620f\uff1a\u201c\u6295\u7968\u9009\u51fa\u62db\u724c\u83dc\u201d<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;\">\u54c1\u724c\u8bc6\u522b\u5bfc\u5411\u5185\u5bb9<\/td>\n<td style=\"padding:8px;\">XYZ\u706b\u9505\u8fde\u9501\u7684\u201c\u81ea\u8c6a\u8d8a\u5357\u5473\u201d\u7cfb\u5217\u89c6\u9891<\/td>\n<td style=\"padding:8px;\">\u6295\u8d44\u77ed\u5267\u7cfb\u5217\uff0c\u6253\u9020\u4e3b\u53a8\u5f62\u8c61<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5c06\u54c1\u724c\u4ef7\u503c\u4e0e\u6570\u5b57\u98df\u5ba2\u7684\u671f\u671b\u76f8\u8fde\u63a5<\/h3><ul style=\"padding-left: 18px;\">\n<li><strong>\u4e13\u5bb6J. Berger\uff08\u300aContagious\u300b\uff0c2022\uff09\u8ba4\u4e3a\uff1a<\/strong> \u201c\u4e00\u4e2a\u60f3\u8981\u5728 TikTok \u4e0a\u53d1\u5c55\u7684\u9910\u996e\u54c1\u724c\u9700\u8981\u540c\u6b65\u4fe1\u606f\u4e0e\u5f62\u8c61\uff0c\u65e2\u8981\u5177\u6709\u672c\u571f\u7279\u8272\uff0c\u53c8\u8981\u8ddf\u4e0a\u5e74\u8f7b\u4eba\u7684\u5feb\u901f\u5a31\u4e50\u53e3\u5473\u201d\u3002.<\/li>\n<li>\u636eDPS.MEDIA\uff0cSMEs\u5e94\u5b9a\u671f\u8c03\u7814\u793e\u533a\uff0c\u8bc4\u4f30\u6bcf\u4e2a\u5185\u5bb9\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u4e0d\u65ad\u66f4\u65b0\u77ed\u89c6\u9891\u8d8b\u52bf\uff0c\u5e76\u4f7f\u7528\u5404\u79cd\u6d4b\u91cf\u5de5\u5177\u53ca\u65f6\u8c03\u6574\uff0c\u4ece\u800c\u5b9e\u73b0 <strong>\u5f3a\u70c8\u7684\u54c1\u724c\u8ba4\u77e5\u4e0e\u5b9e\u9645\u8f6c\u5316<\/strong> \u8fdc\u8d85\u4f20\u7edf\u5bf9\u624b\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/yvikec.jpg12d8.jpg\" alt=\"\u4eceTikTok\u83b7\u5f97\u8ba2\u5355\u589e\u957f\u673a\u4f1a\u5e76\u5438\u5f15\u65b0\u5ba2\u6237\" title=\"\"><\/p><h2 id=\"co-hoi-tang-truong-don-hang-va-thu-hut-khach-hang-moi-tu-tiktok\">\u901a\u8fc7TikTok\u83b7\u5f97\u8ba2\u5355\u589e\u957f\u548c\u5438\u5f15\u65b0\u5ba2\u6237\u7684\u673a\u4f1a<\/h2><h3>\u901a\u8fc7\u4f18\u5316\u75c5\u6bd2\u4f20\u64ad\u548c\u77ed\u671f\u5185\u5bb9\u5b9e\u73b0\u5feb\u901f\u589e\u957f\u7684\u6e20\u9053<\/h3><p><strong>DPS.MEDIA \u53d1\u73b0 TikTok \u5728\u9910\u996e\u884c\u4e1a\u7684\u8d2d\u4e70\u8def\u5f84\u4e2d\u521b\u9020\u4e86\u4e00\u4e2a\u65b0\u7684'\u6f0f\u6597\u201c\u3002.<\/strong> \u5229\u7528\u7f8e\u98df\u8d8b\u52bf\u548c\u77ed\u89c6\u9891\u5f62\u5f0f\uff0c\u4e0d\u4ec5\u8ba9\u54c1\u724c\u6301\u7eed\u51fa\u73b0\u5728\u6f5c\u5728\u5ba2\u6237\u9762\u524d\uff0c\u8fd8\u80fd\u901a\u8fc7TikTok\u7b97\u6cd5\u7684\u201c\u81ea\u7136\u63a8\u8350\u201d\u5bf9\u5c1d\u8bd5\u51b3\u7b56\u4ea7\u751f\u6df1\u8fdc\u5f71\u54cd\u3002\u6839\u636e <em>2023\u5e74Social Media Today\u7684\u7814\u7a76<\/em>, \u8d85\u8fc7 <strong>63%<\/strong> TikTok\u7528\u6237\u66fe\u901a\u8fc7\u7b80\u77ed\u4e14\u6781\u5177\u5a31\u4e50\u6027\u7684\u77ed\u89c6\u9891\u53d1\u73b0\u5e76\u5c1d\u8bd5\u65b0\u4ea7\u54c1\u3002\u8fd9\u662fFacebook\u6216Instagram\u96be\u4ee5\u6bd4\u62df\u7684\u4f18\u52bf\uff1a\u51e0\u4e4e\u5373\u65f6\u7684\u4f20\u64ad\u6027\uff0c\u4e14\u521d\u59cb\u89e6\u8fbe\u6210\u672c\u6781\u4f4e\u3002.<\/p><ul style=\"margin-left: 2em;\">\n<li><strong>\u6253\u9020\u201c\u771f\u4eba\u5b9e\u4e8b\u201d\u6548\u5e94\uff1a<\/strong> TikTok\u5e2e\u52a9\u9910\u5385\u3001\u5496\u5561\u9986\u5206\u4eab\u771f\u5b9e\u5ba2\u6237\u4f53\u9a8c\uff0c\u63d0\u5347\u4fe1\u4efb\u5ea6\u3002.<\/li>\n<li><strong>\u51dd\u805a\u793e\u533a\uff1a<\/strong> Hashtag\u6311\u6218\u3001\u5c0f\u6e38\u620f\u4ecd\u7136\u662f\u5438\u5f15\u89c2\u770b\u548c\u4e92\u52a8\u7684\u6709\u529b\u5de5\u5177\u3002.<\/li>\n<li><strong>\u591a\u6837\u5316\u8861\u91cf\u4e0e\u4f18\u5316\uff1a<\/strong> TikTok Ads Manager\u5de5\u5177\u7ed3\u5408TikTok Shop\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u6309\u5c0f\u65f6\u8ddf\u8e2a\u8f6c\u5316\u6548\u679c\u2014\u2014\u8fd9\u662f\u8bb8\u591a\u5176\u4ed6\u5e73\u53f0\u8fd8\u6709\u9650\u5236\u7684\u529f\u80fd\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>Facebook<\/th>\n<th>TikTok<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u81ea\u7136\u89e6\u8fbe\u91cf<\/td>\n<td>\u8f83\u4f4e\uff0c\u9700\u8981\u8f83\u9ad8\u5e7f\u544a\u8d39\u7528<\/td>\n<td>\u8f83\u9ad8\uff0c\u5f97\u76ca\u4e8e\u63a8\u8350\u7b97\u6cd5<\/td>\n<\/tr>\n<tr>\n<td>\u75c5\u6bd2\u5f0f\u4f20\u64ad\u80fd\u529b<\/td>\n<td>\u4e2d\u7b49<\/td>\n<td>\u6781\u9ad8\uff0c\u9002\u5408\u521b\u610f\u5185\u5bb9<\/td>\n<\/tr>\n<tr>\n<td>\u9002\u5408\u65b0\u54c1\u724c<\/td>\n<td>\u521d\u671f\u96be\u4ee5\u5efa\u7acb\u793e\u533a<\/td>\n<td>\u975e\u5e38\u9002\u5408\uff0c\u589e\u957f\u8fc5\u901f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u80e1\u5fd7\u660e\u5e02\u201c\u65b0\u201d\u706b\u9505\u9910\u5385\u56e0TikTok\u7ebf\u4e0a\u8425\u6536\u589e\u957f40%<\/h3><p>\u4ece\u2026\u2026\u7684\u89d2\u5ea6\u6765\u770b <strong>DPS.MEDIA<\/strong>, \uff0cHotpot \u201cM\u1edbi\u201d \u7684\u6210\u529f\u6e90\u4e8e\u4ed6\u4eec\u5229\u7528'\u5e55\u540e'\u89c6\u9891\u5c55\u793a\u53a8\u5e08\u56e2\u961f\u521b\u4f5c\u65b0\u9896\u706b\u9505\u7684\u8fc7\u7a0b\u3002\u4ec5 2 \u5468\u540e\uff0c\u89c6\u9891\u64ad\u653e\u91cf\u8d85\u8fc7 8 \u4e07\u6b21\uff0c\u5e26\u52a8\u901a\u8fc7 Bio \u94fe\u63a5\u7684\u8ba2\u5ea7\u91cf\u6fc0\u589e\u3002\u8fd9\u79cd\u8ddf\u968f\u8d8b\u52bf\u8282\u594f\u5e76\u5206\u4eab\u5e55\u540e\u7684'\u4e0a\u7ebf'\u65b9\u5f0f\uff0c\u8ba9\u987e\u5ba2\u4e0d\u4ec5\u662f\u5728\u770b\u83dc\u80b4\uff0c\u8fd8\u80fd\u611f\u53d7\u5230\u54c1\u724c\u7684\u4e2a\u6027\u2014\u2014\u8fd9\u6b63\u662f DPS.MEDIA \u7ecf\u5e38\u4e3a\u60f3\u8981\u5728 TikTok \u4e0a\u7a81\u7834\u7684\u9910\u996e\u521d\u521b\u516c\u53f8\u63d0\u4f9b\u7684\u5efa\u8bae\u65b9\u5411\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/a-gi-4.jpg78e9.jpg\" alt=\"\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\u5173\u4e8e\u5f62\u8c61\u63a7\u5236\u548c\u54c1\u724c\u4fdd\u62a4\u7684\u6311\u6218\" title=\"\"><\/p><h2 id=\"thach-thuc-ve-kiem-soat-hinh-anh-va-bao-ve-thuong-hieu-tren-nen-tang-so\">\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\u63a7\u5236\u5f62\u8c61\u4e0e\u4fdd\u62a4\u54c1\u724c\u7684\u6311\u6218<\/h2><h3>\u8d85\u51fa\u9884\u671f\u7684'\u75c5\u6bd2\u5f0f'\u4f20\u64ad\u98ce\u9669<\/h3><p><strong>\u65e0\u6cd5\u5b8c\u5168\u63a7\u5236\u54c1\u724c\u6545\u4e8b<\/strong> \u8fd9\u662f\u5728TikTok\u8425\u9500\u65f6\u6700\u5927\u7684\u6311\u6218\u3002\u7528\u6237\u751f\u6210\u5185\u5bb9\uff08UGC\uff09\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5feb\u901f\u4f20\u64ad\uff0c\u4f46\u4e5f\u5b58\u5728 <em>\u88ab\u8bef\u89e3\u542b\u4e49\u3001\u626d\u66f2\u5f62\u8c61<\/em> \u751a\u81f3\u5bfc\u81f4\u516c\u5173\u5371\u673a\u7684\u98ce\u9669\u3002\u6570\u636e\u6765\u81ea <span style=\"color:#2d7cdb;\">\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/span> \u663e\u793a 67% \u7684\u4e1c\u5357\u4e9a\u9910\u996e\u8425\u9500\u4eba\u5458\u66fe\u5728\u6570\u5b57\u5e73\u53f0\uff0c\u7279\u522b\u662f TikTok \u4e0a\u9047\u5230\u8fc7\u4ea7\u54c1\u5f62\u8c61\u88ab\u4e0d\u5f53\u6539\u5199\u7684\u60c5\u51b5\uff08<strong>2023<\/strong>).\n<\/p><ul>\n<li><strong>Hashtag\u6311\u6218<\/strong> \u2013 \u75c5\u6bd2\u5f0f\u4f20\u64ad\u4f46\u96be\u4ee5\u63a7\u5236\uff1a\u4f8b\u5982\u80e1\u5fd7\u660e\u5e02\u67d0\u5496\u5561\u8fde\u9501\u7684\u679c\u6c41\u6d3b\u52a8\u6536\u5230\u4e86\u6570\u5343\u4e2a\u6765\u81ea\u987e\u5ba2\u7684\u521b\u610f\u89c6\u9891\uff0c\u4f46\u5176\u4e2d\u4e00\u4e9b\u89c6\u9891\u5185\u5bb9\u4e0d\u5f53\uff0c\u5bfc\u81f4\u54c1\u724c\u9700\u7d27\u6025\u5904\u7406\u5e76 <u>\u91cd\u65b0\u54c1\u724c\u5316<\/u> \u539f\u59cb\u5185\u5bb9\u3002.<\/li>\n<li>\u51fa\u73b0\u7684\u53ef\u80fd\u6027 <strong>\u865a\u5047\u4fe1\u606f\u6216'\u63ed\u53d1'\u89c6\u9891\u201c<\/strong>: DPS.MEDIA \u66fe\u534f\u52a9\u4e00\u5bb6\u4e2d\u5c0f\u578b\u5976\u8336\u54c1\u724c\u89e3\u51b3\u56e0 TikTok \u4e0a\u5173\u4e8e\u4ea7\u54c1\u6210\u5206\u7684\u9519\u8bef\u4fe1\u606f\u4f20\u64ad\u800c\u5f15\u53d1\u7684\u5371\u673a\uff0c\u4ec5\u4e24\u5468\u5185\u9500\u552e\u989d\u4e0b\u964d\u4e8630%\u3002.<\/li>\n<\/ul><h3>\u5feb\u901f\u8c03\u6574\u5e94\u5bf9\u7b56\u7565<\/h3><p>\u7531\u4e8e\u6570\u5b57\u73af\u5883\u53d8\u5316\u8fc5\u901f\uff0c\u9910\u996e\u54c1\u724c\u9700\u8981\u5efa\u7acb\u667a\u80fd\u7684\u5f62\u8c61\u63a7\u5236\u6d41\u7a0b\u3002.<br>\nDPS.MEDIA \u5efa\u8bae\u4f01\u4e1a\u5e94\u4e3b\u52a8\u5efa\u7acb\u6570\u5b57\u58f0\u8a89\u7ba1\u7406\u89c4\u5219\u96c6\uff0c\u4f7f\u7528 AI \u5de5\u5177\u548c\u4eba\u5de5\u624b\u6bb5\u6765\u76d1\u7763\u5185\u5bb9\u3002\n<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u63aa\u65bd<\/th>\n<th>\u4f18\u52bf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5b9e\u65f6\u76d1\u63a7\u5173\u952e\u8bcd\u548c\u6807\u7b7e<\/td>\n<td>\u53ca\u65e9\u53d1\u73b0\u4e0d\u826f\u5185\u5bb9\/\u8d1f\u9762\u5f62\u8c61<\/td>\n<\/tr>\n<tr>\n<td>\u8bbe\u7f6e\u81ea\u52a8\u56de\u590d\u6216\u8b66\u544a\u6807\u7b7e\u529f\u80fd<\/td>\n<td>\u964d\u4f4e\u8d1f\u9762\u8bc4\u8bba'\u98ce\u66b4'\u7684\u98ce\u9669<\/td>\n<\/tr>\n<tr>\n<td>\u5185\u90e8\u5371\u673a\u5904\u7406\u56e2\u961f<\/td>\n<td>\u5feb\u901f\u54cd\u5e94\u2014\u2014\u4fdd\u62a4\u54c1\u724c\u5f62\u8c61<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6b63\u786e\u5229\u7528'\u5fae\u5f71\u54cd\u529b\u8005'\u7684\u4ef7\u503c<\/h3><p>\u6839\u636e <strong>DPS.MEDIA<\/strong>, \u4e2d\u5c0f\u4f01\u4e1a\u65e0\u9700\u8ffd\u9010\u7206\u7ea2\u7684\u7f51\u7ea2\u9762\u5b54\uff0c\u800c\u5e94\u9009\u62e9\u4e0e\u5951\u5408\u54c1\u724c\u4e2a\u6027\u7684\u5fae\u578b\u5f71\u54cd\u8005\u5408\u4f5c\uff0c\u66f4\u6613\u4e8e\u628a\u63a7\u4fe1\u606f\u4f20\u9012\u3002\u4e00\u4e2a\u5178\u578b\u6848\u4f8b\u662f\u5c98\u6e2f\u4e00\u5bb6\u624b\u5de5\u751c\u54c1\u54c1\u724c\u4e0e10\u4f4d <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%97%e8%91%97%e5%90%8d%e7%be%8e%e9%a3%9f%e5%8d%9a%e4%b8%bb\/\" title=\"\u8d8a\u5357\u5341\u5927\u77e5\u540d\u7f8e\u98dfKOL\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"402\">\u7f8e\u98df\u6d4b\u8bc4\u4eba<\/a> \u5e74\u8f7b\u4eba\u5408\u4f5c\uff0c\u5185\u5bb9\u5728\u53d1\u5e03\u524d\u8fdb\u884c\u5ba1\u6838\u2014\u2014\u56e0\u6b64\u54c1\u724c\u57282024\u5e74\u6625\u8282\u671f\u95f4\uff0c\u65e2\u4fdd\u6301\u4e86\u79ef\u6781\u5f62\u8c61\u53c8\u5728 TikTok \u4e0a\u5b9e\u73b0\u4e86\u5f3a\u52b2\u4f20\u64ad\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpg682c.jpg\" alt=\"\u4f18\u5316\u5e7f\u544a\u9884\u7b97\u548c\u8861\u91cfTikTok\u6d3b\u52a8\u6548\u679c\u7684\u5efa\u8bae\" title=\"\"><\/p><h2 id=\"loi-khuyen-toi-uu-hoa-ngan-sach-quang-cao-va-do-luong-hieu-qua-chien-dich-tiktok\">\u4f18\u5316TikTok\u5e7f\u544a\u9884\u7b97\u4e0e\u8861\u91cf\u6d3b\u52a8\u6548\u679c\u7684\u5efa\u8bae<\/h2><h3>TikTok\u4e0a\u7684\u6700\u4f18\u9884\u7b97\u5206\u914d\u7b56\u7565<\/h3><p>\u5bf9\u4e8e\u9910\u996e\u9886\u57df\uff0cTPS.MEDIA \u53d1\u73b0 <strong>\u7075\u6d3b\u5206\u914d\u9884\u7b97<\/strong> \u5728\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e0a\u8fdb\u884c\u6d4b\u8bd5\u662f\u5173\u952e\u56e0\u7d20\uff0c\u800c\u4e0d\u662f\u5c06\u6240\u6709\u7b79\u7801\u90fd\u538b\u5728\u5355\u4e00\u7684\u75c5\u6bd2\u5f0f\u89c6\u9891\u4e0a\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\u5e74\uff09\uff0c\u9910\u996e\u54c1\u724c\u5728\u6d4b\u8bd5\u591a\u79cd\u5185\u5bb9\u6d41\u5e76\u6839\u636e\u6bcf\u4e2a\u76ee\u6807\u5ba2\u7fa4\u7684\u6548\u679c\u8c03\u6574\u9884\u7b97\u65f6\uff0cROI \u53ef\u589e\u52a0\u8fbe 18%\u3002. <strong>\u5b9e\u9645\u6848\u4f8b\uff1a<\/strong> \u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u5976\u8336\u5e97\u9488\u5bf9\u4e0d\u540c\u5ba2\u6237\u7fa4\uff08\u5b66\u751f\u3001\u4e0a\u73ed\u65cf\u3001\u5927\u5b66\u751f\uff09\u6d4b\u8bd5\u4e86\u4e09\u79cd\u4e0d\u540c\u7684\u5185\u5bb9\u65b9\u5411\u3002\u4e24\u5468\u6d4b\u91cf\u540e\uff0c\u9762\u5411\u5b66\u751f\u7684\u201c\u9ec4\u91d1\u65f6\u6bb5\u201d\u5957\u9910\u5185\u5bb9\u7ec4\u4ec5\u5360\u521d\u59cb\u9884\u7b97\u768425%\uff0c\u5374\u521b\u9020\u4e8660%\u7684\u603b\u8ba2\u5355\u91cf\u3002.\n<\/p><table class=\"wp-block-table is-style-stripes\" style=\"margin-bottom: 2em;\">\n<thead>\n<tr>\n<th>\u76ee\u6807\u7fa4\u4f53<\/th>\n<th>1%\u9884\u7b97<\/th>\n<th>\u4ea7\u751f\u8ba2\u5355\u91cf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5b66\u751f<\/td>\n<td>25%<\/td>\n<td>60%\u603b\u8ba2\u5355<\/td>\n<\/tr>\n<tr>\n<td>\u529e\u516c\u5ba4<\/td>\n<td>50%<\/td>\n<td>30%\u603b\u8ba2\u5355<\/td>\n<\/tr>\n<tr>\n<td>\u5927\u5b66\u751f<\/td>\n<td>25%<\/td>\n<td>10%\u603b\u8ba2\u5355<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4f7f\u7528\u9002\u5408\u9910\u996e\u884c\u4e1a\u7684\u6307\u6807\u8861\u91cf\u6548\u679c<\/h3><p>\u4e0d\u5e94\u53ea\u4f9d\u8d56\u8868\u9762\u7684\u6d4f\u89c8\u91cf\u6216\u4e92\u52a8\u3002DPS.MEDIA\u7684\u7ecf\u9a8c\u663e\u793a\uff0c\u4ee5\u4e0b\u6307\u6807 <strong>CTR\uff08\u70b9\u51fb\u7387\uff09<\/strong> \u548c <strong>CVR\uff08\u8f6c\u5316\u7387\uff09<\/strong> \u5728\u8bc4\u4f30\u4e00\u4e2a\u771f\u5b9e\u7684 TikTok \u9910\u996e\u5e7f\u544a\u6d3b\u52a8\u65f6\u5177\u6709\u51b3\u5b9a\u6027\u3002\u4e3a\u4e86\u4f18\u5316\uff0c\u8bf7\uff1a<\/p><ul>\n<li><strong>\u4e13\u6ce8\u4e8e\u8861\u91cf\u5b9e\u9645\u884c\u4e3a\u6307\u6807<\/strong> \u5982\u4e0b\u5355\u6b21\u6570\u3001\u6ce8\u518c\u4f18\u60e0\u7801\u6216\u5c06\u5546\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\u3002.<\/li>\n<li>\u5728\u89c6\u9891\/\u843d\u5730\u9875\u4e0a\u5173\u8054\u4e8c\u7ef4\u7801\u4ee5\u63d0\u5347\u8ffd\u8e2a\u51c6\u786e\u6027\u3002.<\/li>\n<li>\u7ed3\u5408\u4f7f\u7528TikTok Pixel\u548cGoogle Analytics\u5de5\u5177\uff0c\u63d0\u5347\u591a\u6e20\u9053\u5bf9\u6bd4\u80fd\u529b\u2014\u2014\u51cf\u5c11\u6570\u636e\u504f\u5dee\u3002.<\/li>\n<\/ul><h3>DPS.MEDIA\u63d0\u793a\uff1a\u5229\u7528AI\u5206\u6790\u6307\u6807<\/h3><p>\u6211\u4eec\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u7528AI\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5b9e\u65f6\u53d1\u73b0\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\u548c\u6d88\u8d39\u884c\u4e3a\u53d8\u5316\u8d8b\u52bf\u3002.<strong>Jim Sterne\u7684\u300aAI for Marketers\u300b\u4e00\u4e66<\/strong> \u5f3a\u8c03\uff1a\u4f7f\u7528 AI \u53ef\u4ee5\u6d88\u9664\u5206\u914d\u9884\u7b97\u65f6\u7684\u611f\u6027\u56e0\u7d20\uff0c\u4ece\u800c\u5c06\u5e7f\u544a\u6d3b\u52a8\u6548\u7387\u63d0\u9ad8\u591a\u8fbe 22%\u3002\u5728 TikTok \u4e0a\u5e94\u7528\u65f6\u6536\u96c6\u7684\u6570\u636e\u6709\u52a9\u4e8e\u9884\u6d4b\u9002\u5408\u6bcf\u79cd\u9910\u996e\u6a21\u5f0f\u7684'\u9ec4\u91d1\u65f6\u6bb5\u201c\uff0c\u4ece\u5496\u5561\u9986\u3001\u9910\u5385\u3001\u5feb\u9910\u5e97\u5230\u5f53\u5730\u7684\u5c0f\u9762\u5305\u5e97\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/24x536.jpg\" alt=\"\u901a\u8fc7\u4e0e\u7f8e\u98dfKOL\u548cTikToker\u5408\u4f5c\u5f15\u9886\u521b\u610f\u6f6e\u6d41\" title=\"\"><\/p><h2 id=\"dan-dau-xu-huong-sang-tao-thong-qua-hop-tac-voi-kols-va-tiktokers-am-thuc\">\u901a\u8fc7\u4e0e\u7f8e\u98dfKOL\u548cTikToker\u5408\u4f5c\u5f15\u9886\u521b\u610f\u8d8b\u52bf<\/h2><h3>\u4e0e\u7f8e\u98dfKOL\u5408\u4f5c\uff1a\u52a0\u901f\u54c1\u724c\u8ba4\u77e5\u4e0e\u5185\u5bb9\u521b\u4f5c<\/h3><p><strong>DPS.MEDIA\u53d1\u73b0\uff1a<\/strong> \u8d8a\u5357\u9910\u996e\u5e02\u573a\u6b63\u56e0\u4e0e\u65b0\u5174\u7f8e\u98df KOL \u548c TikToker \u5408\u4f5c\u7684\u6d6a\u6f6e\u800c\u7115\u7136\u4e00\u65b0\u3002\u6839\u636e\u5c3c\u5c14\u68ee\uff082023\u5e74\uff09\u7684\u7814\u7a76\uff0c, <span style=\"color:#517890;\"><strong>72%\u7684\u6d88\u8d39\u8005<\/strong><\/span>    \u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u88ab\u5076\u50cf\u5206\u4eab\u65f6\uff0c\u66f4\u5bb9\u6613\u4fe1\u4efb\u5e76\u5c1d\u8bd5\u65b0\u83dc\u54c1\u3002\u4e0e\u4f20\u7edf\u5355\u4e00\u5e7f\u544a\u65b9\u5f0f\u4e0d\u540c\uff0c\u806a\u660e\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5df2\u6253\u9020\u591a\u5143\u201c\u5185\u5bb9\u751f\u6001\u7cfb\u7edf\u201d\uff1a<\/p><ul>\n<li><strong>\u53a8\u623f\u91cc\u7684\u771f\u5b9e\u6545\u4e8b\uff1a<\/strong> TikToker\u8bb2\u8ff0\u4e2a\u4eba\u4f53\u9a8c\uff0c\u63d0\u5347\u900f\u660e\u5ea6\u3002.<\/li>\n<li><strong>\u8ff7\u4f60\u6e38\u620f\u2014\u2014\u7f8e\u98df\u6311\u6218\uff1a<\/strong> KOL\u53d1\u8d77\u5e74\u8f7b\u4eba\u6f6e\u6d41\uff0c\u5feb\u901f\u5236\u9020\u75c5\u6bd2\u5185\u5bb9\u3002.<\/li>\n<li><strong>\u6765\u81ea\u5ba2\u6237\u7684\u771f\u5b9e\u53cd\u9988\uff1a<\/strong> \u5728\u77ed\u89c6\u9891\u5e73\u53f0\u4e2d\u5d4c\u5165\u771f\u5b9e\u8bc4\u4ef7\uff0c\u63d0\u5347\u53ef\u4fe1\u5ea6\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>2024\u8d8b\u52bf<\/th>\n<th>\u70ed\u95e8\u6e20\u9053<\/th>\n<th>\u4f20\u64ad\u6548\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e0eKOL\u73b0\u573a\u70f9\u996a<\/td>\n<td>TikTok\u76f4\u64ad<\/td>\n<td>\u4e92\u52a8\u91cf\u63d0\u53473\u500d<\/td>\n<\/tr>\n<tr>\n<td>\u8bc4\u4ef7'\u8d8b\u52bf'\u83dc\u80b4\u201c<\/td>\n<td>\u77ed\u89c6\u9891<\/td>\n<td>\u63d0\u5347\u5173\u952e\u8bcd\u6d41\u91cf<\/td>\n<\/tr>\n<tr>\n<td>Hashtag\u6311\u6218<\/td>\n<td>TikTok\u6d3b\u52a8<\/td>\n<td>\u6253\u9020\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff0c\u591a\u6e20\u9053\u5f15\u6d41<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4ee5\u591a\u6e20\u9053\u6574\u5408\u601d\u7ef4\u6316\u6398\u7f8e\u98df\u5185\u5bb9\u521b\u610f<\/h3><p>\u9910\u996e\u884c\u4e1a\u4e0d\u518d\u662f'\u8c01\u7684\u5e7f\u544a\u66f4\u5927'\u7684\u7ade\u8d5b\uff0c\u800c\u662f <strong>\u521b\u610f\u5185\u5bb9\u7684\u6218\u4e89\u3002<\/strong>. \u636eDPS.MEDIA\uff0c\u5efa\u7acb\u591a\u7ef4\u5408\u4f5c\u5185\u5bb9\u751f\u6001\u7cfb\u7edf\uff0c\u5c06\u7f8e\u98dfKOL\u3001TikToker\u4e0e\u771f\u5b9e\u5ba2\u6237\u8054\u52a8\u7684\u4f01\u4e1a\uff0c\u5c06\u5b9e\u73b0\u54c1\u724c\u8bc6\u522b\u5ea6\u7684\u7a81\u7834\u6027\u63d0\u5347\u3002\u5178\u578b\u6848\u4f8b\uff1a <span style=\"color: #F16C6B;\">Bami Queen\u9762\u5305\u5e97<\/span> \u4e0e\u6cb3\u5185\u7f8e\u98df\u8bc4\u6d4b\u4eba\u5408\u4f5c\uff0c\u5b9a\u671f\u4e3e\u529e\u201c7\u5929\u4e0d\u91cd\u6837\u201d\u6311\u6218\uff0c\u7ed3\u679c\u5438\u5f15\u8d85\u8fc7200\u4e07\u6b21\u89c2\u770b\uff0c1\u4e2a\u6708\u5185\u8425\u4e1a\u989d\u589e\u957f45%\uff08\u6765\u6e90\uff1aDPS.MEDIA 2024\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8c03\u7814\uff09\u3002.<\/p><ul>\n<li><strong>\u805a\u7126\u54c1\u724c\u4e2a\u6027\u7684\u521b\u610f<\/strong> \u2013 KOL\u9009\u62e9\u8bc4\u6d4b\u54c1\u724c\u72ec\u6709\u7684\u7279\u8272\u3002.<\/li>\n<li><strong>\u591a\u5e73\u53f0\u4e00\u81f4\u4f53\u9a8c<\/strong> \u2014\u2014TikTok\u3001Instagram\u3001\u7c89\u4e1d\u4e13\u9875\u751a\u81f3 YouTube \u9891\u9053\u7684\u5185\u5bb9\u90fd\u88ab\u5de7\u5999\u5730\u6574\u5408\u5728\u4e00\u8d77\u3002.<\/li>\n<li><strong>\u6301\u7eed\u8861\u91cf\u6210\u529f<\/strong> \u2013 \u6570\u636e\u5206\u6790\u5e94\u7528\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u76d1\u63a7\u6548\u679c\u5e76\u4f18\u5316\u6bcf\u4e2a\u6d3b\u52a8\u3002.<\/li>\n<\/ul><h2 id=\"outro\">\u7ed3\u8bed\u5fc3\u58f0<\/h2><p>TikTok \u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5a31\u4e50\u5e73\u53f0\uff0c\u6b63\u5728\u6210\u4e3a\u8d8a\u5357\u9910\u996e\u884c\u4e1a\u4e00\u4e2a\u5145\u6ee1\u6f5c\u529b\u7684'\u6e38\u4e50\u573a\u201c\u2014\u2014\u54c1\u724c\u53ef\u4ee5\u5feb\u901f\u3001\u4eb2\u8fd1\u5730\u8fde\u63a5\u65b0\u4e00\u4ee3\u5ba2\u6237\u3002\u7136\u800c\uff0c\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u8fd9\u4e2a\u673a\u4f1a\uff0c\u8981\u6c42\u4f01\u4e1a\u5fc5\u987b\u4e86\u89e3\u5e73\u53f0\u7279\u70b9\u3001\u7528\u6237\u884c\u4e3a\uff0c\u5e76\u62e5\u6709\u7075\u6d3b\u3001\u521b\u65b0\u7684\u5185\u5bb9\u7b56\u7565\u3002.<\/p><p>\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u610f\u8bc6\u5230 TikTok \u53ef\u4ee5\u6210\u4e3a\u9910\u996e\u54c1\u724c\u4e0e\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u7684\u5f3a\u5927\u6865\u6881\uff0c\u7279\u522b\u662f\u901a\u8fc7\u5fae\u5f71\u54cd\u529b\u8005\u8425\u9500\u6d3b\u52a8\u3001\u5177\u6709\u5b9e\u9645\u4ef7\u503c\u7684\u77ed\u89c6\u9891\u548c\u5145\u6ee1\u672c\u571f\u8272\u5f69\u7684\u5185\u5bb9\u3002\u540c\u65f6\uff0c\u8861\u91cf\u6548\u679c\u3001\u6839\u636e\u793e\u533a\u53cd\u9988\u8c03\u6574\u65b9\u5411\u4e5f\u662f\u4f01\u4e1a\u9700\u8981\u660e\u786e\u628a\u63e1\u7684\u6311\u6218\u4e0e\u673a\u9047\u3002.<\/p><p>\u5982\u679c\u60a8\u662f\u9910\u996e-\u9910\u5385-\u5496\u5561\u884c\u4e1a\u7684\u4e00\u5bb6\u4e2d\u5c0f\u578b\u4f01\u4e1a\uff0c\u8bf7\u4ece\u7b80\u5355\u7684\u6b65\u9aa4\u5f00\u59cb\uff1a\u4e86\u89e3\u76ee\u6807\u7528\u6237\uff0c\u6784\u5efa\u8ff7\u4eba\u7684\u54c1\u724c\u6545\u4e8b\uff0c\u5e76\u5728 TikTok \u4e0a\u5c1d\u8bd5\u521b\u65b0\u7684\u89c6\u9891\u683c\u5f0f\u3002\u4e0d\u8981\u5bb3\u6015\u5c1d\u8bd5\u2014\u2014\u56e0\u4e3a\u6709\u65f6\u6765\u81ea\u53a8\u623f\u7684\u771f\u5b9e\u955c\u5934\u6216\u6709\u8da3\u7684\u7528\u9910\u4f53\u9a8c\u77ac\u95f4\uff0c\u5c31\u8db3\u4ee5\u7ed9\u6210\u5343\u4e0a\u4e07\u7684\u7528\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002.<\/p><p>\u6211\u4eec\u9f13\u52b1\u4f60\u7ee7\u7eed\u63a2\u7d22\u76f8\u5173\u4e3b\u9898\uff0c\u5982\u77ed\u89c6\u9891\u5185\u5bb9\u4f18\u5316\u3001TikTok\u7528\u6237\u884c\u4e3a\u6570\u636e\u5206\u6790\uff0c\u6216\u901a\u8fc7\u8be5\u5e73\u53f0\u4e3a\u53a8\u5e08\/\u521b\u59cb\u4eba\u6253\u9020\u4e2a\u4eba\u54c1\u724c\u3002\u4eca\u5929\u7684\u6bcf\u4e00\u6b65\u5c0f\u5c1d\u8bd5\uff0c\u90fd\u53ef\u80fd\u6210\u4e3a\u660e\u5929\u91cd\u5927\u7a81\u7834\u7684\u57fa\u7840\u3002.<\/p><p>DPS.MEDIA\u671f\u5f85\u4e0e\u60a8\u540c\u884c\uff0c\u5171\u540c\u6316\u6398\u8d8a\u5357\u6570\u5b57\u8425\u9500\u7684\u5f3a\u5927\u529b\u91cf\u3002\u6b22\u8fce\u5728\u8bc4\u8bba\u533a\u5206\u4eab\u60a8\u7684\u60f3\u6cd5\u3001\u95ee\u9898\u6216TikTok\u8425\u9500\u4f53\u9a8c\u2014\u2014\u6211\u4eec\u59cb\u7ec8\u613f\u610f\u503e\u542c\u5e76\u4e0e\u60a8\u4ea4\u6d41\u3002. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media-%e7%aa%81%e5%87%ba%e7%9a%84%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e6%9c%8d%e5%8a%a1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA\u7684\u7a81\u51fa\u6570\u5b57\u8425\u9500\u670d\u52a1<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%b4%ad%e4%b9%b0%e6%9c%80%e4%be%bf%e5%ae%9c%e7%9a%84facebook%e9%a1%b5%e9%9d%a2%ef%bc%8c%e6%8a%93%e4%bd%8f%e6%9c%ba%e4%bc%9a\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u6700\u4fbf\u5b9c\u7684Facebook\u9875\u9762\u4e70\u5356\u2014\u2014\u6293\u4f4f\u673a\u4f1a<\/span><\/a><\/div><div 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