{"id":23208,"date":"2025-05-17T12:29:48","date_gmt":"2025-05-17T05:29:48","guid":{"rendered":"https:\/\/dps.media\/tiktok-ads-optimization-cach-giam-chi-phi-cpc-hieu-qua\/"},"modified":"2025-05-17T12:29:52","modified_gmt":"2025-05-17T05:29:52","slug":"tiktok%e5%b9%bf%e5%91%8a%e4%bc%98%e5%8c%96%ef%bc%9a%e6%9c%89%e6%95%88%e9%99%8d%e4%bd%8ecpc%e6%88%90%e6%9c%ac%e7%9a%84%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/tiktok%e5%b9%bf%e5%91%8a%e4%bc%98%e5%8c%96%ef%bc%9a%e6%9c%89%e6%95%88%e9%99%8d%e4%bd%8ecpc%e6%88%90%e6%9c%ac%e7%9a%84%e6%96%b9%e6%b3%95\/","title":{"rendered":"TikTok\u5e7f\u544a\u4f18\u5316\uff1a\u6709\u6548\u964d\u4f4eCPC\u6210\u672c\u7684\u65b9\u6cd5"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u964d\u4f4eTikTok\u5e7f\u544aCPC\u6210\u672c\u4e0d\u4ec5\u6709\u52a9\u4e8e\u4f18\u5316\u5e7f\u544a\u9884\u7b97\uff0c\u8fd8\u80fd\u63d0\u5347\u7ade\u4e89\u529b\uff0c\u63d0\u9ad8\u4f01\u4e1a\u8f6c\u5316\u7387\u3002\u6839\u636eDPS.MEDIA\u4e3a300\u591a\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u7684\u6295\u653e\u7ecf\u9a8c\uff0c\u4ec5\u9700\u63d0\u534710%\u7684CPC\u6210\u672c\u6539\u5584\uff0c\u5c31\u80fd\u5c06\u6574\u4f53ROI\u63d0\u5347\u81f327%\u3002. <strong><em>\u8fd9\u6b63\u662f\u4e3a\u4ec0\u4e48\u4f18\u5316CPC\u59cb\u7ec8\u662fTikTok\u5e7f\u544a\u6295\u653e\u7684\u9996\u8981\u5173\u6ce8\u70b9\u3002.<\/em><\/strong><\/p><p>TikTok\u5e73\u53f0\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u5e7f\u544a\u6210\u672c\u6301\u7eed\u6ce2\u52a8\u3002\u5982\u679c\u7ba1\u7406\u548c\u4f18\u5316\u4e0d\u5f53\uff0c\u4f01\u4e1a\u5f88\u5bb9\u6613\u201c\u70e7\u5149\u201d\u9884\u7b97\u5374\u8fbe\u4e0d\u5230\u9884\u671f\u6548\u679c\u3002 <strong>\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u8981\u6df1\u523b\u7406\u89e3TikTok\u7528\u6237\u884c\u4e3a\uff0c\u5e76\u4e0d\u65ad\u5c1d\u8bd5\u65b0\u7b56\u7565\u2014\u2014\u8fd9\u662f\u4fdd\u6301\u5408\u7406CPC\u7684\u5173\u952e\u3002.<\/strong><\/p><p><em>\u4f18\u5316CPC\u6210\u672c\u4e0d\u4ec5\u4ec5\u662f\u524a\u51cf\u652f\u51fa\uff0c\u8fd8\u8981\u786e\u4fdd\u66dd\u5149\u3001\u4e92\u52a8\u548c\u8f6c\u5316\u7b49\u5404\u9879\u6307\u6807\u90fd\u80fd\u88ab\u63a8\u52a8\u3002.<\/em> \u5f53\u4f60\u80fd\u5f88\u597d\u5730\u63a7\u5236CPC\u65f6\uff0c\u5c31\u80fd\u5728\u9884\u7b97\u4e0a\u5360\u636e\u4f18\u52bf\uff0c\u4ece\u800c\u66f4\u5bb9\u6613\u6269\u5927\u89c4\u6a21\u5e76\u6700\u5927\u5316\u6316\u6398TikTok\u5e74\u8f7b\u5e02\u573a\u7684\u6f5c\u529b\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ok-ads.jpg8281.jpg\" alt=\"\u6b63\u786e\u7406\u89e3TikTok\u5e7f\u544a\u7cfb\u7edf\u53ca\u5f71\u54cdCPC\u7684\u56e0\u7d20\" title=\"\"><\/p><h2 id=\"hieu-dung-ve-he-thong-quang-cao-tiktok-va-yeu-to-anh-huong-den-cpc\">\u6b63\u786e\u7406\u89e3TikTok\u5e7f\u544a\u7cfb\u7edf\u53ca\u5f71\u54cdCPC\u7684\u56e0\u7d20<\/h2><h3>\u6df1\u5165\u4e86\u89e3TikTok\u5e7f\u544a\u7684\u7ade\u4ef7\u4e0e\u6295\u653e\u673a\u5236<\/h3><p><strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"59\">DPS.MEDIA<\/a><\/strong> \u53d1\u73b0TikTok\u5e7f\u544a\u7cfb\u7edf\u5e76\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u9ad8\u4ef7\u7ade\u4ef7\u2014\u2014\u66dd\u5149\u591a\u7684\u5e73\u53f0\u3002\u6839\u636e <strong>eMarketer\uff082023\uff09\u7814\u7a76<\/strong>, \uff0cTikTok\u7b97\u6cd5\u4f18\u5148\u8003\u8651\u7528\u6237\u4f53\u9a8c\uff0c\u91cd\u70b9\u5173\u6ce8\u5185\u5bb9\u76f8\u5173\u6027\u548c\u771f\u5b9e\u4e92\u52a8\u3002\u5728\u6295\u653e\u5e7f\u544a\u65f6\uff0c\u4ee5\u4e0b\u56e0\u7d20\u4f1a\u76f4\u63a5\u5f71\u54cd\u6bcf\u6b21\u70b9\u51fb\uff08CPC\uff09\u4ef7\u683c\uff1a<\/p><ul style=\"margin-left:20px;\">\n<li><strong>\u521b\u610f\u5185\u5bb9\u8d28\u91cf\uff1a<\/strong> \u5185\u5bb9\u8d8a\u5438\u5f15\u4eba\uff0c\u8d28\u91cf\u5206\uff08ad Score\uff09\u8d8a\u9ad8\uff0cCPC\u8d8a\u4f4e\u3002.<\/li>\n<li><strong>\u5b9a\u5411\uff08\u76ee\u6807\u53d7\u4f17\uff09\uff1a<\/strong> \u5b9a\u5411\u8d8a\u7cbe\u51c6\uff0c\u7ade\u4e89\u8d8a\u5c0f\uff0c\u6210\u672c\u8d8a\u4f4e\u3002.<\/li>\n<li><strong>\u6d3b\u52a8\u6295\u653e\u65f6\u95f4\uff1a<\/strong> \u5468\u672b\u6216\u9ad8\u5cf0\u671f\uff0c\u7531\u4e8e\u7ade\u4e89\u6fc0\u70c8\uff0cCPC\u901a\u5e38\u4f1a\u4e0a\u5347\u3002.<\/li>\n<li><strong>\u884c\u4e1a\uff1a<\/strong> \u50cf\u7f8e\u5bb9\u3001\u91d1\u878d\u3001\u65f6\u5c1a\u7b49\u201c\u70ed\u95e8\u201d\u9886\u57df\u7684CPC\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u3002.<\/li>\n<\/ul><h3>\u521b\u610f\u5185\u5bb9\u4e0e\u771f\u5b9e\u4e92\u52a8\u5bf9CPC\u7684\u5f71\u54cd<\/h3><p>\u6765\u81eaDPS.MEDIA\u7684\u4e00\u4e2a\u6848\u4f8b\u7814\u7a76\uff1a\u5bf9\u4e8e\u672c\u571f\u5316\u5986\u54c1\u884c\u4e1a\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u5728\u540c\u65f6\u6d4b\u8bd5\u4e24\u79cd\u89c6\u9891\u6837\u672c\u2014\u2014\u4e00\u79cd\u662f\u7b80\u5355\u52a8\u6001\u89c6\u9891\uff0c\u53e6\u4e00\u79cd\u662f\u4e0eKOL\u5408\u4f5c\u7684\u539f\u521b\u6545\u4e8b\u89c6\u9891\u65f6\uff0c\u201cstorytelling\u201d\u6837\u672c\u7684CPC\u56e0\u9ad8\u7559\u5b58\u7387\uff08View Through Rate\uff09\u548c\u4e0e\u89c2\u4f17\u7684\u60c5\u611f\u8fde\u63a5\u800c\u4f4e\u4e8e\u524d\u800530%\u3002 <span style=\"color:#2271b1;font-weight:bold;\">TikTok for Business\u767d\u76ae\u4e66\uff082023\u5e74\u7b2c\u56db\u5b63\u5ea6\uff09<\/span>, \u7b97\u6cd5\u4f1a\u4f18\u5148\u8003\u8651\u89c2\u770b\u65f6\u957f\u957f\u3001\u4e92\u52a8\u70b9\u51fb\u7387\u9ad8\u4e14\u80fd\u907f\u514d\u201c\u5feb\u901f\u6ed1\u8fc7\u201d\u7684\u5e7f\u544a\u3002.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u8981\u7d20<\/th>\n<th>\u5bf9CPC\u7684\u5f71\u54cd<\/th>\n<th>\u5b9e\u6218\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5e7f\u544a\u8bc4\u5206<\/strong><\/td>\n<td>\u5206\u6570\u4f4e\uff0cCPC\u9ad8<\/td>\n<td>\u4e13\u6ce8\u4e8e\u6295\u8d44\u65b0\u9896\u7684\u811a\u672c\u548c\u62cd\u6444\u89d2\u5ea6<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6295\u653e\u65f6\u95f4<\/strong><\/td>\n<td>\u9ec4\u91d1\u65f6\u6bb5\uff0cCPC\u6fc0\u589e<\/td>\n<td>\u9009\u62e9\u7a7a\u6863\u65f6\u6bb5\uff0c\u591a\u6d4b\u8bd5\u4e0d\u540c\u65f6\u95f4\u6bb5<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5b9a\u5411\u8bbe\u7f6e<\/strong><\/td>\n<td>\u5b9a\u5411\u8303\u56f4\u5e7f\uff0cCPC\u4e0a\u5347<\/td>\n<td>\u5e94\u7528\u8d34\u5408\u5b9e\u9645\u7684\u4e3b\u9898\u548c\u5174\u8da3<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4f18\u5316\u601d\u7ef4\uff1aCPC\u5e76\u975e\u5168\u90e8<\/h3><p>\u8bb8\u591a\u8d8a\u5357\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5e38\u5e38\u8bef\u4ee5\u4e3a <strong>\u53ea\u9700\u964d\u4f4eCPC\u5c31\u662f\u4f18\u5316\u3002<\/strong>. \u4f46DPS.MEDIA\u8ba4\u4e3a\uff0c\u53ea\u6709\u5f53\u4f4e\u70b9\u51fb\u6210\u672c\u4e0e\u9ad8\u8f6c\u5316\u7387\uff08CVR\uff09\u548c\u4f18\u8d28\u5ba2\u6237\u4e92\u52a8\u7ed3\u5408\u65f6\uff0c\u624d\u771f\u6b63\u6709\u4ef7\u503c\u3002\u4f8b\u5982 <strong>\u62dc\u4f26\u00b7\u590f\u666e\u6559\u6388<\/strong> \u5728\u300a\u54c1\u724c\u5982\u4f55\u6210\u957f\u300b\u4e00\u4e66\u4e2d\u66fe\u7ecf\u8b66\u544a\uff0c, <span style=\"color:#444;\"><em>\u9ad8\u6548\u5e7f\u544a\u6e90\u4e8e\u521b\u610f\u8d28\u91cf\u3001\u76ee\u6807\u7b56\u7565\u4e0e\u54c1\u724c\u610f\u4e49\u7684\u540c\u6b65\u3002<\/em><\/span>. \u56e0\u6b64\uff0c\u8bf7\u540c\u65f6\u5173\u6ce8CPC\u53ca\u5176\u4ed6\u6307\u6807\u5982ROAS\u3001CPA\uff0c\u4ee5\u786e\u4fdd\u53ef\u6301\u7eed\u6548\u679c\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-cover.jpgbbc0.jpg\" alt=\"\u5206\u6790\u76ee\u6807\u53d7\u4f17\u4ee5\u4f18\u5316\u6f5c\u5728\u5ba2\u6237\u7fa4\" title=\"\"><\/p><h2 id=\"phan-tich-doi-tuong-muc-tieu-nham-toi-uu-hoa-tep-khach-hang-tiem-nang\">\u5206\u6790\u76ee\u6807\u53d7\u4f17\u4ee5\u4f18\u5316\u6f5c\u5728\u5ba2\u6237\u7fa4<\/h2><h3>\u786e\u5b9aTikTok\u6f5c\u5728\u5ba2\u6237\u753b\u50cf<\/h3><p><strong>\u6839\u636eHubSpot\uff082023\u5e74\uff09\u7684\u7814\u7a76<\/strong>, \u4f01\u4e1a\u5728\u8ba4\u771f\u6295\u5165\u76ee\u6807\u53d7\u4f17\u5206\u6790\u65f6\uff0cCPC\u5e7f\u544a\u6210\u672c\u53ef\u4f18\u5316\u9ad8\u8fbe41%\u3002\u56e2\u961f <strong>DPS.MEDIA<\/strong> \u59cb\u7ec8\u4ece\u4ee5\u4e0b\u57fa\u672c\u8981\u7d20\u5f00\u59cb\uff1a<\/p><ul>\n<li>\u4e0e\u4ea7\u54c1\u670d\u52a1\u76f8\u7b26\u7684\u5e74\u9f84\u3001\u6027\u522b<\/li>\n<li>\u5730\u7406\u4f4d\u7f6e\u96c6\u4e2d\u4e8e\u9ad8\u8f6c\u5316\u6f5c\u529b\u5ba2\u6237<\/li>\n<li>\u5174\u8da3\u3001\u6d88\u8d39\u884c\u4e3a\u2014\u2014\u57fa\u4e8e\u8fc7\u5f80\u6d3b\u52a8\u5386\u53f2\u53caPixel\u6536\u96c6\u7684\u6570\u636e<\/li>\n<\/ul><p>\u5ba2\u6237\u7fa4\u4f53\u7b5b\u9009\u8fc7\u7a0b\u4e0d\u4ec5\u4ec5\u4f9d\u8d56\u731c\u6d4b\u3002\u6211\u4eec\u901a\u5e38\u7ed3\u5408Google Analytics\u3001TikTok Insights\u53ca\u5185\u90e8\u8c03\u7814\u6570\u636e\u4ee5\u5236\u5b9a <strong>ch\u00e2n dung \u201ckh\u00e1ch\u200c h\u00e0ng \u2062ki\u1ec3u m\u1eabu\u201d<\/strong> \u6700\u8d34\u8fd1\u5b9e\u9645\u3002.<\/p><h3>\u5e94\u7528\u5ba2\u6237\u5206\u5c42\u4ee5\u6709\u6548\u964d\u4f4eCPC<\/h3><p>\u5ba2\u6237\u5206\u5c42\u6709\u52a9\u4e8e\u4f01\u4e1a\u907f\u514d\u5c06\u5e7f\u544a\u9884\u7b97\u6d6a\u8d39\u5728\u65e0\u9700\u6c42\u7528\u6237\u7fa4\u4f53\u4e0a\u3002\u6839\u636e <i>Zhang\u7b49\u4eba\uff0c2022\u5e74\uff0c\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/i>, \u8fd9\u4e00\u505a\u6cd5\u53ef\u4f18\u5316\u8f6c\u5316\u7387\u5e76\u8282\u7701\u9ad8\u8fbe28%\u6d3b\u52a8\u9884\u7b97\u3002DPS.MEDIA\u7684\u4e00\u4e2a\u5b9e\u9645\u6848\u4f8b\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u76ee\u6807\u7fa4\u4f53<\/th>\n<th>\u5e73\u5747CPC\uff08\u8d8a\u5357\u76fe\uff09<\/th>\n<th>\u8f6c\u5316\u7387<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>25\u5c81\u4ee5\u4e0b\u3001\u559c\u6b22\u65f6\u5c1a\u7684\u7528\u6237<\/td>\n<td>1.100<\/td>\n<td>7,1%<\/td>\n<\/tr>\n<tr>\n<td>25-35\u5c81\u7528\u6237\uff0c\u5173\u6ce8\u4e2a\u4eba\u7406\u8d22<\/td>\n<td>900<\/td>\n<td>9,4%<\/td>\n<\/tr>\n<tr>\n<td>\u672a\u5206\u7c7b\u7fa4\u4f53<\/td>\n<td>1.950<\/td>\n<td>3,2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>\u89c2\u5bdf\uff1a<\/strong> \u5f53\u7ec6\u5206\u5e7f\u544a\u7ec4\u65f6\uff0cCPC\u663e\u8457\u4e0b\u964d\uff0c\u540c\u65f6\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\u53d8\u5f97\u66f4\u52a0\u6e05\u6670\u4e14\u66f4\u6613\u4e8e\u9488\u5bf9\u6bcf\u4e2a\u4ea7\u54c1\u8fdb\u884c\u89e6\u8fbe\u3002.<\/p><h3>\u9488\u5bf9\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u5236\u5b9a\u76f8\u5e94\u5185\u5bb9\u521b\u610f\u7b56\u7565<\/h3><p>\u5bf9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u6709\u9650\u7684\u9884\u7b97\u5fc5\u987b\u9488\u5bf9\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u4f53\u7cbe\u9009\u5408\u9002\u5185\u5bb9\u3002\u5728DPS.MEDIA\uff0c\u6211\u4eec\u91c7\u7528\uff1a<\/p><ul>\n<li>\u9488\u5bf9\u6bcf\u4e2a\u7ec6\u5206\u5ba2\u6237\u7fa4\u4f53\u7684\u201c\u75db\u70b9\u201d\u89e3\u51b3\u89c6\u9891<\/li>\n<li>\u672c\u5730\u5316\u7d20\u6750\uff08\u97f3\u4e50\u3001\u56fe\u7247\u3001\u8bed\u8a00\uff09\u589e\u5f3a\u60c5\u611f\u8fde\u63a5<\/li>\n<li>\u901a\u8fc7\u5927\u578b\u4fc3\u9500\u5b63\u8fdb\u884cA\/B\u6d4b\u8bd5\uff0c\u5bfb\u627e\u6700\u4f18\u89e6\u70b9<\/li>\n<\/ul><p>\u8fd9\u6b63\u662f\u63d0\u5347\u6bcf\u6b21\u5c55\u793a\u4ef7\u503c\u3001\u663e\u8457\u964d\u4f4eCPC\u6210\u672c\u7684\u5173\u952e\uff0c\u65e0\u9700\u4f9d\u8d56\u75c5\u6bd2\u5f0f\u8425\u9500\u6216\u9ad8\u989d\u9884\u7b97\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/502834.jpg1e51.jpg\" alt=\"\u6253\u9020\u6709\u5438\u5f15\u529b\u7684\u5e7f\u544a\u5185\u5bb9\u521b\u610f\u7b56\u7565\uff0c\u63d0\u9ad8\u70b9\u51fb\u7387\" title=\"\"><\/p><h2 id=\"chien-luoc-sang-tao-noi-dung-quang-cao-hap-dan-tang-ty-le-nhap-chuot\">\u5236\u5b9a\u5438\u5f15\u4eba\u7684\u5e7f\u544a\u5185\u5bb9\u521b\u610f\u7b56\u7565\uff0c\u63d0\u9ad8\u70b9\u51fb\u7387<\/h2><h3>\u6784\u5efa\u7b80\u77ed\u6545\u4e8b\uff0c\u7cbe\u51c6\u6253\u52a8\u7528\u6237\u5fc3\u7406<\/h3><p>\u5728TikTok\u4e0a\uff0c, <strong>15\u79d2\u7cbe\u70bc\u5185\u5bb9<\/strong> \u6709\u65f6\u6bd4\u5197\u957f\u7684TVC\u66f4\u80fd\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002DPS.MEDIA\u901a\u5e38\u5efa\u8bae\u5176\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u5236\u4f5c\u6545\u4e8b\u578b\u89c6\u9891\u7cfb\u5217\uff0c\u5728\u524d\u4e09\u79d2\u4f7f\u7528\u201c\u94a9\u5b50\u201d\u529f\u80fd\uff0c\u5e76\u8bbe\u7f6e\u8d34\u8fd1\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\u7684\u60c5\u5883\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u7684\u7814\u7a76\uff0c\u201c\u60c5\u611f\u6bd4\u4fe1\u606f\u66f4\u80fd\u9a71\u52a8\u884c\u52a8\u201d\uff0c\u56e0\u6b64\u89e6\u52a8\u60c5\u611f\u7684\u89c6\u9891\u2014\u2014\u5e7d\u9ed8\u3001\u5171\u9e23\u6216\u610f\u5916\u2014\u2014\u5c06\u63d0\u5347 <strong>CTR\uff08\u70b9\u51fb\u7387\uff09<\/strong> \u5728TikTok\u5e73\u53f0\u4e0a\u8868\u73b0\u660e\u663e\u3002.<\/p><ul>\n<li><strong>\u63d0\u51fa\u95ee\u9898\u6216\u4ee5\u5f15\u53d1\u597d\u5947\u7684\u65b9\u5f0f\u5f00\u5934<\/strong> (v\u00ed d\u1ee5: \u2064\u201cC\u00f3 bao gi\u1edd b\u1ea1n\u2026?\u201d)<\/li>\n<li><strong>\u878d\u5165\u65f6\u4e8b\/\u540d\u4eba\u5143\u7d20<\/strong><\/li>\n<li><strong>\u6dfb\u52a0\u52a8\u6001\u7279\u6548\u3001\u72ec\u7279\u4e14\u6d41\u884c\u7684\u8d34\u7eb8<\/strong><\/li>\n<li><strong>\u4ee5\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec\u7ed3\u5c3e<\/strong> \uff08\u201c\u70b9\u51fb\u67e5\u770b\u66f4\u591a\u8be6\u60c5\uff01\u201d\uff09<\/li>\n<\/ul><h3>\u521b\u4f5c\u6d41\u884c\u201c\u53f7\u53ec\u6027\u7528\u8bed\u201d\uff0c\u6301\u7eed\u8fdb\u884cA\/B\u6d4b\u8bd5<\/h3><p>\u6839\u636e TikTok For Business\uff082024\uff09\u62a5\u544a\uff0c, <strong>\u6301\u7eed\u8fdb\u884c\u56fe\u7247\u3001\u6807\u9898\u3001\u80cc\u666f\u97f3\u4e50\u7684 A\/B \u6d4b\u8bd5<\/strong> \u2062 \u662f\u4f18\u5316\u5e7f\u544a\u3001\u964d\u4f4e CPC \u6210\u672c\u7684\u79d8\u8bc0\u3002DPS.MEDIA \u5e94\u7528\u52a8\u6001\u521b\u610f\u4f18\u5316\uff08Dynamic Creative Optimization\uff09\u65b9\u6cd5\uff0c\u5e2e\u52a9\u201c\u81ea\u52a8\u8f6e\u6362\u201d\u5404\u79cd\u5185\u5bb9\u65b9\u6848\uff0c\u89c2\u5bdf\u54ea\u4e9b\u56e0\u7d20\u80fd\u63d0\u5347\u70b9\u51fb\u7387\u3002.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5185\u5bb9\u521b\u610f<\/th>\n<th>CTR \u6548\u679c<\/th>\n<th>CPC \u964d\u5e45<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e7d\u9ed8\u6d4b\u8bc4\u89c6\u9891<\/td>\n<td>+18%<\/td>\n<td>\u221224%<\/td>\n<\/tr>\n<tr>\n<td>\u4e92\u52a8\u63d0\u95ee\u6807\u9898<\/td>\n<td>+11%<\/td>\n<td>\u221213%<\/td>\n<\/tr>\n<tr>\n<td>\u4ea7\u54c1\u8bd5\u7528\u76f4\u64ad<\/td>\n<td>+26%<\/td>\n<td>\u221237%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u65f6\u5c1a\u96f6\u552eSME\u54c1\u724c<\/h3><p>\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u65f6\u5c1a\u54c1\u724c\uff08DPS.MEDIA \u7684\u5ba2\u6237\uff09\u4f7f\u7528\u4f20\u7edf\u5185\u5bb9\u65f6 CTR \u4ec5\u4e3a 1.1%\u3002\u2062\u8f6c\u4e3a\u201c\u8857\u5934\u91c7\u8bbf\u89c6\u9891\u201d\u5e76\u7ed3\u5408 hashtag \u6311\u6218\u548c\u70ed\u95e8\u97f3\u4e50\u540e\uff0c\u4ec5\u4e09\u5468\u5185\uff0c, <strong>CTR \u63d0\u5347\u81f3 2.7%<\/strong>, \uff0c\u540c\u65f6 <strong>CPC \u964d\u81f3 41%<\/strong> \u4e0e\u4e4b\u524d\u9636\u6bb5\u76f8\u6bd4\u3002\u901a\u8fc7\u5c06\u5185\u5bb9\u8f6c\u5411\u771f\u5b9e\u751f\u6d3b\u53cd\u6620\u548c\u4e0d\u65ad\u521b\u65b0\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5373\u4f7f\u9884\u7b97\u6709\u9650\uff0c\u4e5f\u80fd\u7a81\u7834 TikTok \u5e7f\u544a\u6548\u679c\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ktok-1.jpg281e.jpg\" alt=\"\u4f18\u5316\u6d3b\u52a8\u7ed3\u6784\u53ca\u5408\u7406\u5206\u914d\u9884\u7b97\" title=\"\"><\/p><h2 id=\"toi-uu-cau-truc-chien-dich-va-phan-bo-ngan-sach-hop-ly\">\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u7ed3\u6784\u4e0e\u5408\u7406\u5206\u914d\u9884\u7b97<\/h2><h3>\u9009\u62e9\u6b63\u786e\u7ed3\u6784\uff1a\u7ec6\u5206Klarity\u5e7f\u544a\u6d3b\u52a8\u4ee5\u6700\u5927\u5316\u6548\u679c<\/h3><p><strong>DPS.MEDIA<\/strong> \u53d1\u73b0\u5c06 TikTok \u5e7f\u544a\u6d3b\u52a8\u62c6\u5206\u4e3a\u591a\u4e2a <strong>\u5e7f\u544a\u7ec4<\/strong> \u6839\u636e\u4e0d\u540c\u5ba2\u6237\u7ec6\u5206\u6216\u4ea7\u54c1\u7ebf\uff0c\u6709\u52a9\u4e8e\u63d0\u5347\u4e2a\u6027\u5316\u80fd\u529b\uff0c\u66f4\u6613\u4e8e\u9884\u7b97\u63a7\u5236\u548c\u5206\u6790\u5404\u76ee\u6807\u7fa4\u4f53\u7684\u6548\u679c\u30022023 \u5e74\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7814\u7a76\u6307\u51fa\uff0c\u62c6\u5206\u5e7f\u544a\u7ed3\u6784\u7684\u8d26\u6237 CPC \u6210\u672c\u53ef\u964d\u4f4e\u81f3 18%\uff0c\u76f8\u6bd4\u4e8e\u672a\u62c6\u5206\u7684\u5e7f\u544a\u6d3b\u52a8\u3002.<\/p><ul>\n<li><strong>\u62c6\u5206\u5e7f\u544a\u7ec4<\/strong> \u6839\u636e\u5ba2\u6237\u6d1e\u5bdf\uff08\u5e74\u9f84\u3001\u5174\u8da3\u3001\u5730\u7406\u4f4d\u7f6e\uff09<\/li>\n<li>\u63a7\u5236\u6bcf\u4e2a\u7fa4\u7ec4\u7684\u9884\u7b97\uff0c\u4ee5\u4f18\u5148\u8003\u8651\u6700\u6709\u6f5c\u529b\u7684\u7fa4\u7ec4<\/li>\n<li>\u59cb\u7ec8\u5173\u6ce8\u5e76\u7075\u6d3b\u8c03\u6574\u4f4e\u6548\/\u9ad8\u6548\u7fa4\u7ec4\u4e4b\u95f4\u7684\u9884\u7b97<\/li>\n<\/ul><div style=\"margin: 1.5em 0;\">\n<table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u5e7f\u544a\u6d3b\u52a8<\/th>\n<th style=\"text-align:center;\">\u5206\u914d\u9884\u7b97<\/th>\n<th style=\"text-align:center;\">\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff08CPC\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7efc\u5408\u6295\u653e \u2013 \u4e0d\u5206\u7fa4\u7ec4<\/td>\n<td style=\"text-align:center;\">10,000,000\u20ab<\/td>\n<td style=\"text-align:center;\">2,500\u20ab<\/td>\n<\/tr>\n<tr>\n<td>\u6309\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u7ec4<\/td>\n<td style=\"text-align:center;\">4,000,000\u20ab \/ \u5927\u7fa4\u7ec4<\/td>\n<td style=\"text-align:center;\">1,900\u20ab<\/td>\n<\/tr>\n<tr>\n<td>\u7d27\u8ddf\u4e3b\u6253\u4ea7\u54c1<\/td>\n<td style=\"text-align:center;\">7,000,000\u20ab<\/td>\n<td style=\"text-align:center;\">1,600\u20ab<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>\u91c7\u7528\u201c\u52a8\u6001\u9884\u7b97\u8f6c\u79fb\u201d\u65b9\u5f0f\u5206\u914d\u9884\u7b97\u201d<\/h3><p>\u6839\u636e\u5b9e\u9645\u89c2\u5bdf\u6765\u81ea <strong>DPS.MEDIA<\/strong>, \uff0c\u7075\u6d3b\u5206\u914d\u9884\u7b97\u57fa\u4e8e\u5b9e\u65f6\u6570\u636e\u6709\u52a9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u51cf\u5c11\u6d6a\u8d39\u5728\u8f6c\u5316\u7387\u4f4e\u7684\u5e7f\u544a\u7fa4\u7ec4\u4e0a\u3002.<strong>Ti\u1ebfn s\u0129 \u2063Aaron\u200b Goldman (t\u00e1c gi\u1ea3 s\u00e1ch \u200c\u201dEverything I Know About Marketing\u2062 I Learned\u200b From google\u201d)<\/strong> \u5efa\u8bae\u91c7\u7528\u52a8\u6001\u9884\u7b97\u800c\u975e\u56fa\u5b9a\u9884\u7b97\uff1a\u201c\u9884\u7b97\u5e94\u6839\u636e\u6bcf\u4e2a\u5e7f\u544a\u7fa4\u7ec4\u5728\u4e0d\u540c\u65f6\u95f4\u7684\u8868\u73b0\u8fdb\u884c\u8c03\u6574\u3002\u201d.<\/p><ul>\n<li><strong>\u5747\u5300\u5206\u914d\u4f5c\u4e3a\u8d77\u70b9<\/strong> \u2013 2-3\u5929\u540e\uff0c\u8c03\u6574\u5e76\u5c06\u9884\u7b97\u8f6c\u79fb\u5230\u8868\u73b0\u66f4\u597d\u7684\u7fa4\u7ec4<\/li>\n<li>Ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 CPC, CTR, CVR li\u00ean t\u1ee5c \u0111\u1ec3 ph\u00e1t hi\u1ec7n th\u00e1ch th\u1ee9c & c\u01a1 h\u1ed9i<\/li>\n<li>\u6682\u505c\u70e7\u94b1\u5e7f\u544a\u7ec4\uff0c\u5f3a\u5316\u4f18\u5316\u7ec4<\/li>\n<\/ul><p>\u4f8b\u5982\uff1a\u4e00\u5bb6\u4e0eDPS.MEDIA\u5408\u4f5c\u7684\u5316\u5986\u54c1\u884c\u4e1a\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u65bd\u4e86\u8be5\u7b56\u7565\uff0c\u4ec57\u5929\u540e\uff0cCPC\u4e0b\u964d\u4e8636%\uff0c\u8f6c\u5316\u7387\u63d0\u5347\u4e8622%\uff0c\u76f8\u6bd4\u201c\u5c01\u95ed\u9884\u7b97\u201d\u7b56\u7565\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/00x788.jpge85f.jpg\" alt=\"\u5e94\u7528A\/B\u6d4b\u8bd5\u6280\u672f\u5e76\u89e3\u8bfb\u6548\u679c\u6570\u636e\" title=\"\"><\/p><h2 id=\"ap-dung-ky-thuat-thu-nghiem-a-b-va-doc-hieu-so-lieu-hieu-qua\">\u5e94\u7528A\/B\u6d4b\u8bd5\u6280\u672f\u5e76\u9ad8\u6548\u89e3\u8bfb\u6570\u636e<\/h2><h3>A\/B\u6d4b\u8bd5\u6280\u672f\uff1a\u5bf9TikTok\u5e7f\u544a\u5177\u6709\u51b3\u5b9a\u6027\u610f\u4e49<\/h3><p><strong>DPS.MEDIA<\/strong> nh\u1eadn \u200dth\u1ea5y \u2062r\u1eb1ng\u200c k\u1ef9 thu\u1eadt th\u1eed\u200c nghi\u1ec7m A\/B l\u00e0 \u201ckim ch\u1ec9 nam\u201d\u200c \u0111\u1ec3 \u200ct\u1ed1i \u2063\u01b0u\u2062 h\u00f3a hi\u1ec7u\u200d qu\u1ea3\u200d chi\u1ebfn d\u1ecbch \u2063TikTok Ads v\u00e0 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u200b\u00edch v\u1edbi SMEs c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf. Thay v\u00ec d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh, c\u00e1c marketer \u2064n\u00ean ch\u1ee7 \u0111\u1ed9ng \u2064ki\u1ec3m tra \u0111\u1ed3ng th\u1eddi \u2063nhi\u1ec1u y\u1ebfu t\u1ed1 \u200dnh\u01b0: ti\u00eau \u0111\u1ec1 video,\u2063 n\u1ed9i \u200bdung qu\u1ea3ng c\u00e1o, l\u1eddi k\u00eau g\u1ecdi \u2062h\u00e0nh \u0111\u1ed9ng,\u2062 \u0111\u1ecbnh d\u1ea1ng video ngang\/d\u1ecdc\u2026 Theo \u200dm\u1ed9t nghi\u00ean\u2062 c\u1ee9u\u2063 \u0111\u0103ng tr\u00ean <em>\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b<\/em>,\u7684\u7814\u7a76\uff0c\u6301\u7eed\u5e94\u7528A\/B\u6d4b\u8bd5\u7684\u6d3b\u52a8\uff0cCPC\u5e73\u5747\u4e0b\u964d18\u201322%\uff0c\u76f8\u6bd4\u672a\u505a\u5b9a\u91cf\u4f18\u5316\u7684\u7ec4\u3002.<\/p><ul>\n<li><strong>\u5b9e\u65bd\u65b9\u6cd5\uff1a<\/strong> \u6bcf\u6b21\u6d4b\u8bd5\u53ea\u66f4\u6539\u4e00\u4e2a\u53d8\u91cf\uff0c\u4ee5\u786e\u5b9a\u5f71\u54cd\u6700\u5927\u7684\u56e0\u7d20\u3002.<\/li>\n<li><strong>\u5b9e\u9645\u6848\u4f8b\uff1a<\/strong> \u5bf9\u4e8e\u65f6\u5c1a\u4f01\u4e1a\uff0c\u5728A\/B\u6d4b\u8bd5\u5e7f\u544a\u6807\u8bed\u201c\u4eca\u65e5\u552f\u4e00\u4f18\u60e0\u201d\u4e0e\u201c\u65b0\u5ba2\u4e13\u4eab\u8d85\u4f4e\u4ef7\u201d\u65f6\uff0c\u7b2c2\u7ec4CPC\u4ece2,900\u8d8a\u5357\u76fe\u964d\u81f32,100\u8d8a\u5357\u76fe\u3002.<\/li>\n<\/ul><h3>\u638c\u63e1\u6570\u636e\uff1a\u6b63\u786e\u89e3\u8bfb\u4ee5\u5feb\u901f\u4f18\u5316<\/h3><p>\u6570\u636e\u89e3\u8bfb\u4e0e\u5206\u6790\u4e0d\u4ec5\u6b62\u4e8eTikTok Ads\u5c55\u793a\u6307\u6807\uff0c\u8fd8\u9700\u6df1\u5165\u6309\u53d7\u4f17\u7fa4\u4f53\u3001\u65f6\u533a\u6216\u8bbe\u5907\u5206\u7c7b\uff0c\u7cbe\u51c6\u8bc6\u522b\u9ad8CPC\/\u8d85\u6807\u6765\u6e90\u3002DPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u4f7f\u7528\u57fa\u4e8e <em>\u6570\u636e\u9a71\u52a8\u8425\u9500<\/em> \uff08Mark Jeffery\uff0c\u897f\u5317\u5927\u5b66\uff09\u7684\u6570\u636e\u5bf9\u6bd4\u8868\uff0c\u5feb\u901f\u53d1\u73b0\u74f6\u9888\uff1a<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u6d4b\u8bd5\u53d8\u91cf<\/th>\n<th>\u5e73\u5747CPC\uff08\u8d8a\u5357\u76fe\uff09<\/th>\n<th>\u70b9\u51fb\u91cf\/CTR\uff08%\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7ad6\u5c4f\u89c6\u9891\uff0c\u5f3aCTA<\/td>\n<td>2.100<\/td>\n<td>6.7<\/td>\n<\/tr>\n<tr>\n<td>\u6a2a\u5c4f\u89c6\u9891\uff0c\u5f31CTA<\/td>\n<td>2.900<\/td>\n<td>4.5<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>T\u1eeb \u0111\u00f3, SMEs d\u1ec5 \u200cd\u00e0ng l\u1ef1a \u200cch\u1ecdn v\u00e0\u200d t\u1eadp trung \u2064ng\u00e2n s\u00e1ch\u200d v\u00e0o \u0111\u1ecbnh d\u1ea1ng & n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u \u2064qu\u1ea3 \u2062nh\u1ea5t, gi\u1ea3m thi\u1ec3u \u200dl\u00e3ng ph\u00ed. Quan \u0111i\u1ec3m c\u1ee7a DPS.MEDIA \u2063l\u00e0: \u201cChi\u1ebfn th\u1eafng kh\u00f4ng \u0111\u1ebfn\u2062 t\u1eeb ng\u00e2n s\u00e1ch\u200c l\u1edbn,\u2064 m\u00e0 \u200bt\u1eeb kh\u1ea3\u200b n\u0103ng nh\u1eadn di\u1ec7n,\u2063 \u0111\u1ecdc hi\u1ec3u s\u1ed1\u200d li\u1ec7u v\u00e0 ra\u2062 quy\u1ebft \u0111\u1ecbnh nh\u1ea1y b\u00e9n\u200c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u\u2064 th\u1ef1c\u201d.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_jpg-1.jpg81e9.jpg\" alt=\"\u5728\u4f18\u5316\u8fc7\u7a0b\u4e2d\u5229\u7528\u6280\u672f\u548c\u81ea\u52a8\u5316\u5de5\u5177\" title=\"\"><\/p><h2 id=\"tan-dung-cong-nghe-va-cong-cu-tu-dong-hoa-trong-qua-trinh-toi-uu\">\u5728\u4f18\u5316\u8fc7\u7a0b\u4e2d\u5229\u7528\u81ea\u52a8\u5316\u6280\u672f\u4e0e\u5de5\u5177<\/h2><h3>\u5e94\u7528\u4eba\u5de5\u667a\u80fd\u4e0eAPI\u63d0\u5347\u5e7f\u544a\u6295\u653e\u6548\u7387<\/h3><p>\u5728AI\u65f6\u4ee3\uff0c, <strong>DPS.MEDIA<\/strong> \u9f13\u52b1\u4e2d\u5c0f\u4f01\u4e1a\u4e3b\u52a8\u5229\u7528\u96c6\u6210\u4eba\u5de5\u667a\u80fd\u7684\u5927\u91cf\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u4ee5\u964d\u4f4eTikTok\u4e0a\u7684CPC\u6210\u672c\u3002\u4ece <strong>TikTok Pixel<\/strong>, \u52a8\u6001\u521b\u610f\u4f18\u5316\u5230Analytics API\uff0c\u8fd9\u4e9b\u5e73\u53f0\u6301\u7eed\u6536\u96c6\u6570\u636e\uff0c, <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u5206\u6790\u7528\u6237\u884c\u4e3a\u5e76\u81ea\u52a8\u4f18\u5316\u5e7f\u544a\u5c55\u793a\u7ed9\u6700\u6709\u6f5c\u529b\u7684\u76ee\u6807\u53d7\u4f17<\/a>.<\/p><p>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\u5e74\uff09\u7684\u7814\u7a76\uff0c\u81ea\u52a8\u5316\u53ef\u8282\u7701\u9ad8\u8fbe <strong>40%\u7684\u8d44\u6e90<\/strong> \u7528\u4e8eA\/B\u6d4b\u8bd5\u4efb\u52a1\u548c\u5e7f\u544a\u9884\u7b97\u5206\u914d\u3002DPS.MEDIA\u66fe\u534f\u52a9\u672c\u571f\u5316\u5986\u54c1\u54c1\u724c\u5e94\u7528\u81ea\u52a8\u7ade\u4ef7\u7cfb\u7edf\u7ed3\u5408\u5b9e\u65f6\u5206\u6790\uff1bCPC\u6210\u672c\u4ec5\u75283\u5468\u4ece2,100\u8d8a\u5357\u76fe\u964d\u81f31,150\u8d8a\u5357\u76fe\u3002.\n<\/p><h3>TikTok\u5e7f\u544a\u81ea\u52a8\u5316\u5de5\u5177\u6548\u679c\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5de5\u5177<\/th>\n<th>\u4eae\u70b9\u4f18\u52bf<\/th>\n<th>\u5b9e\u9645\u7ed3\u679c\uff08DPS.MEDIA\u6848\u4f8b\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5e7f\u544a\u81ea\u52a8\u5316<\/strong><\/td>\n<td>\u5b9e\u65f6\u4f18\u5316\u9884\u7b97<\/td>\n<td>CPC\u6210\u672c\u964d\u4f4e23%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u50cf\u7d20\u4f18\u5316<\/strong><\/td>\n<td>\u6df1\u5ea6\u6316\u6398\u8d2d\u4e70\u884c\u4e3a<\/td>\n<td>\u8f6c\u5316\u7387\u63d0\u534730%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u521b\u610f\u81ea\u52a8\u5316<\/strong><\/td>\n<td>\u5feb\u901f\u6d4b\u8bd5\u591a\u79cd\u5e7f\u544a\u6837\u5f0f<\/td>\n<td>\u5185\u5bb9\u76f8\u5173\u6027\u63d0\u53472\u500d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u9009\u62e9\u81ea\u52a8\u5316\u5de5\u5177\u65f6\u7684\u6ce8\u610f\u4e8b\u9879<\/h3><ul>\n<li><strong>\u8bc4\u4f30\u6d3b\u52a8\u89c4\u6a21<\/strong> & kh\u1ea3 n\u0103ng\u2063 t\u00edch h\u1ee3p c\u1ee7a m\u1ed7i\u200d c\u00f4ng c\u1ee5 v\u1edbi \u200ch\u1ec7 th\u1ed1ng d\u1eef \u2064li\u1ec7u hi\u1ec7n \u200ct\u1ea1i.<\/li>\n<li><strong>\u7ed3\u5408\u624b\u52a8\u63a7\u5236<\/strong>: \u4e0d\u5b8c\u5168\u4f9d\u8d56AI\uff0c\u59cb\u7ec8\u4fdd\u6301\u5bf9\u4e3b\u8981\u5e7f\u544a\u6837\u672c\u7684\u6d4b\u8bd5\u5e76\u5bf9\u6bd4\u7ed3\u679c\u3002.<\/li>\n<li>\u5229\u7528\u6765\u81ea <span style=\"color:#00bfae;\"><strong>\u5b66\u672f\u7814\u7a76\u548c\u884c\u4e1a\u62a5\u544a<\/strong><\/span>    \u7684\u6570\u636e\uff0c\u6301\u7eed\u66f4\u65b0\u7b97\u6cd5\u548c\u81ea\u52a8\u5316\u7b56\u7565\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-guide.jpg\" alt=\"\u6301\u7eed\u8ddf\u8e2a\u3001\u8bc4\u4f30\u548c\u8c03\u6574\u4ee5\u4fdd\u6301\u4f4eCPC\u6210\u672c\" title=\"\"><\/p><h2 id=\"theo-doi-danh-gia-va-dieu-chinh-lien-tuc-de-duy-tri-chi-phi-cpc-thap\">\u6301\u7eed\u8ddf\u8e2a\u3001\u8bc4\u4f30\u5e76\u8c03\u6574\u4ee5\u4fdd\u6301\u4f4eCPC\u6210\u672c<\/h2><h3>\u5bc6\u5207\u8ddf\u8e2a\u6570\u636e\uff0c\u6301\u7eed\u4f18\u5316\u5e7f\u544a\u7ec4<\/h3><p>DPS.MEDIA\u53d1\u73b0 <strong>\u57fa\u4e8e\u5b9e\u65f6\u6570\u636e\u8c03\u6574\u5e7f\u544a\u6d3b\u52a8<\/strong> \u662f\u4fdd\u6301TikTok\u5e7f\u544aCPC\u6210\u672c\u4f4e\u7684\u5173\u952e\u56e0\u7d20\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\u5e74\uff09\u7684\u7814\u7a76\uff0c\u91c7\u7528\u5b9a\u671f\u76d1\u63a7\u548c\u8c03\u6574\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u6d41\u7a0b\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u964d\u4f4e\u4e8635%\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u56e2\u961f\u7ecf\u5e38\u91c7\u7528\u5982\u4e0b\u65b9\u6848\uff1a\n<\/p><ul style=\"margin-left:20px;\">\n<li>\u5206\u6790 <strong>\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u7684\u8868\u73b0<\/strong> \u5728\u76ee\u6807\u5ba2\u6237\u7684\u9ec4\u91d1\u65f6\u6bb5\u3002.<\/li>\n<li>\u5220\u9664\u6216\u4fee\u6539CTR\u8f83\u4f4e\u7684\u5185\u5bb9\uff0c\u4e3a\u8f6c\u5316\u6548\u679c\u597d\u7684\u7ec4\u589e\u52a0\u9884\u7b97\u3002.<\/li>\n<li>\u5229\u7528TikTok\u50cf\u7d20\u81ea\u52a8\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3002.<\/li>\n<\/ul><h3>B\u1ea3ng minh h\u1ecda: So s\u00e1nh hi\u1ec7u qu\u1ea3 tr\u01b0\u1edbc & sau \u200b\u0111i\u1ec1u ch\u1ec9nh\u200c li\u00ean t\u1ee5c<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;max-width:650px;\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u4f18\u5316\u524d<\/th>\n<th>\u6301\u7eed\u4f18\u5316\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff08CPC\uff09<\/strong><\/td>\n<td>2,500\u8d8a\u5357\u76fe<\/td>\n<td>1,700\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8f6c\u5316\u7387<\/strong><\/td>\n<td>1,2%<\/td>\n<td>2,9%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4f4e\u6548\u5e7f\u544a\u7ec4\u6570\u91cf<\/strong><\/td>\n<td>5\/10<\/td>\n<td>1\/10<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5b9e\u9645\u6848\u4f8b\uff1a\u5316\u5986\u54c1\u884c\u4e1a\u6848\u4f8b\u7814\u7a76<\/h3><p>\u4e00\u4f4d\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u4e0eDPS.MEDIA\u4e00\u8d77\u5e94\u7528\u6b64\u6d41\u7a0b\uff0c\u4ec5\u4e09\u5468CPC\u5c31\u964d\u4f4e\u4e8632%\u3002\u4ed6\u4eec\u8f6e\u6d41\u8fdb\u884cA\/B\u5e7f\u544a\u6d4b\u8bd5\uff0c\u5e76\u5c06\u6bcf\u5468\u4e00\u6b21\u7684\u6307\u6807\u68c0\u67e5\u4f1a\u8c03\u6574\u4e3a\u6bcf48\u5c0f\u65f6\u4e00\u6b21\u3002 <strong>\u5173\u952e\u8981\u70b9<\/strong> \u2062 \u662f\u7075\u6d3b\u6027\uff1a\u8c03\u6574\u89c6\u9891\u6807\u9898\uff0c\u6dfb\u52a0\u65b0\u7684CTA\uff0c\u57fa\u4e8e\u2062\u8d8b\u52bf\u91cd\u65b0\u6df7\u97f3\u80cc\u666f\u97f3\u4e50\u3002\u2063\n<\/p><ul style=\"margin-left:20px;\">\n<li>\u5728\u7b2c2\u5468\uff0c\u968f\u7740\u6709\u7528\u4e92\u52a8\u6b21\u6570\u7ffb\u500d\uff0c\u6d3b\u52a8\u8868\u73b0\u5927\u5e45\u63d0\u5347\u3002.<\/li>\n<li>\u4fdd\u6301\u4f4eCPC\u7684\u6210\u672c\u8fd8\u6e90\u4e8e\u6839\u636e\u5ba2\u6237\u5728\u7ebf\u9ad8\u5cf0\u65f6\u6bb5\u7075\u6d3b\u5206\u914d\u9884\u7b97\u3002.<\/li>\n<\/ul><p>DPS.MEDIA nh\u1eadn \u0111\u1ecbnh:\u200b \u201cTikTok Ads kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i to\u00e1n t\u0129nh. CPC\u2062 ch\u1ec9\u200c th\u1ef1c s\u1ef1 gi\u1ea3m b\u1ec1n\u2064 v\u1eefng khi doanh nghi\u1ec7p xem vi\u1ec7c theo d\u00f5i, \u2063\u0111\u00e1nh \u2063gi\u00e1\u2062 & \u0111i\u1ec1u ch\u1ec9nh l\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean \u2062\u2013 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng sau khi \u2062\u0111\u00e3 l\u00e3ng ph\u00ed \u200dng\u00e2n s\u00e1ch\u201d.\n<\/p><h2 id=\"outro\">\u6765\u81eaDPS.MEDIA\u7684\u5206\u4eab<\/h2><p>\u4f18\u5316TikTok\u5e7f\u544a\u4ee5\u964d\u4f4eCPC\u4e0d\u4ec5\u4ec5\u662f\u524a\u51cf\u6210\u672c\u2014\u2014\u800c\u662f\u4e00\u79cd\u667a\u80fd\u4e14\u6709\u7b56\u7565\u5730\u6700\u5927\u5316\u5e73\u53f0\u529b\u91cf\u7684\u827a\u672f\u3002\u4ece\u9009\u62e9\u6b63\u786e\u7684\u53d7\u4f17\u7fa4\u4f53\u3001\u4f18\u5316\u521b\u610f\u5185\u5bb9\uff0c\u5230A\/B\u6d4b\u8bd5\u548c\u6548\u679c\u5206\u6790\uff0c\u6bcf\u4e00\u6b65\u90fd\u5728\u5e7f\u544a\u751f\u6001\u4e2d\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\u3002.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u6bcf\u4e2a\u4e2d\u5c0f\u4f01\u4e1a\u53ea\u8981\u638c\u63e1\u6570\u636e\u57fa\u7840\u5e76\u61c2\u5f97\u5728\u6b63\u786e\u7684\u65f6\u95f4\u3001\u9488\u5bf9\u6b63\u786e\u7684\u4eba\u5c06\u6280\u672f\u5e94\u7528\u5230\u7b56\u7565\u4e2d\uff0c\u90fd\u80fd\u9a7e\u9a6dTikTok\u5e73\u53f0\u3002CPC\u4f18\u5316\u4e0d\u662f\u7ec8\u70b9\uff0c\u800c\u662f\u4e00\u6bb5\u6301\u7eed\u7684\u65c5\u7a0b\u2014\u2014\u6bcf\u4e00\u6b21\u5b9e\u9a8c\u90fd\u5e26\u6765\u5b9d\u8d35\u7684\u5b9e\u8df5\u7ecf\u9a8c\u3002.<\/p><p>\u4e0d\u8981\u5bb3\u6015\u4ece\u5c0f\u7684\u6539\u53d8\u5f00\u59cb\uff1a\u66f4\u6362\u7f29\u7565\u56fe\u3001\u5c1d\u8bd5\u65b0\u7684\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u6216\u5229\u7528AI\u5b9e\u73b0\u5185\u5bb9\u4e2a\u6027\u5316\u3002\u6bcf\u4e00\u4e2a\u5c0f\u5c0f\u7684\u6539\u8fdb\u90fd\u53ef\u80fd\u4e3a\u6d3b\u52a8\u6548\u679c\u5e26\u6765\u5de8\u5927\u5dee\u5f02\u3002.<\/p><p>\u5982\u679c\u4f60\u60f3\u6df1\u5165\u4e86\u89e3\u5982\u4f18\u5316\u8f6c\u5316\u6f0f\u6597\u3001\u96c6\u6210TikTok\u50cf\u7d20\uff0c\u6216\u4e0eMeta Ads\u3001Google Ads\u7b49\u5176\u4ed6\u5e73\u53f0\u7ed3\u5408\u6253\u9020\u591a\u6e20\u9053\u6f0f\u6597\u7b49\u7b56\u7565\u2014\u2014\u8bf7\u5173\u6ce8DPS.MEDIA\u56e2\u961f\u5373\u5c06\u53d1\u5e03\u7684\u6587\u7ae0\u3002.<\/p><p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u6536\u5230\u4f60\u5728TikTok\u5e7f\u544a\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u7684\u5206\u4eab\u3001\u89c2\u70b9\u6216\u7ecf\u9a8c\u3002\u8bf7\u5728\u4e0b\u65b9\u7559\u8a00\uff0c\u6216\u52a0\u5165\u4e0d\u65ad\u5b66\u4e60\u548c\u7a81\u7834\u7684\u8425\u9500\u4eba\u793e\u533a\u8ba8\u8bba\uff01 <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp 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        \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp 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href=\"https:\/\/dps.media\/zh\/%e5%85%b3%e4%ba%8edps-media%e8%90%a5%e9%94%80%e6%89%bf%e8%af%ba%e9%94%80%e5%94%ae%e9%a2%9d%e7%9a%84%e7%9c%9f%e7%9b%b8\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA\u5173\u4e8e\u627f\u8bfa\u9500\u552e\u989d\u8425\u9500\u7684\u771f\u76f8<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e6%b7%b1%e5%ba%a6%e4%bc%aa%e9%80%a0%e5%af%b9%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e7%9a%84%e5%bd%b1%e5%93%8d%e5%8f%8a%e9%9c%80%e8%a6%81%e9%87%87%e5%8f%96%e7%9a%84%e6%8e%aa%e6%96%bd\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Deepfakes\u5bf9\u5f71\u54cd\u8005\u8425\u9500\u7684\u540e\u679c\uff08\u53ca\u9700\u91c7\u53d6\u7684\u63aa\u65bd\uff09<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/facebook%e8%93%9d%e5%8b%be%e6%b3%a8%e5%86%8c%e8%af%a6%e7%bb%86%e6%96%b9%e6%b3%95%ef%bc%8c%e9%92%88%e5%af%b9%e4%b8%aa%e4%ba%ba%e5%92%8c%e4%bc%81%e4%b8%9a\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4e2a\u4eba\u53ca\u4f01\u4e1aFacebook\u84dd\u52fe\u8be6\u7ec6\u6ce8\u518c\u65b9\u6cd5<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%86%85%e5%ae%b9%e6%9c%8d%e5%8a%a1%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%8c%e5%9c%a8%e5%93%aa%e9%87%8c%e5%8f%af%e4%bb%a5%e9%9b%87%e4%bd%a3%e5%88%b0%e4%bc%98%e8%b4%a8%e7%9a%84%e5%86%85%e5%ae%b9%e8%90%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5185\u5bb9\u670d\u52a1\u662f\u4ec0\u4e48\uff1f\u5728\u54ea\u91cc\u79df\u7528\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u8425\u9500\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%bd%91%e7%ab%99%e6%b5%81%e9%87%8f%e6%98%af%e4%bb%80%e4%b9%88-%e5%a6%82%e4%bd%95%e5%a2%9e%e5%8a%a0%e7%bd%91%e7%ab%99%e6%b5%81%e9%87%8f-%e5%a2%9e%e5%8a%a0%e7%bd%91%e7%ab%99%e6%b5%81%e9%87%8f%e7%9a%84\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7f51\u7ad9\u6d41\u91cf\u662f\u4ec0\u4e48\uff1f\u5982\u4f55\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\uff0c\u7f51\u7ad9\u6d41\u91cf\u589e\u52a0\u670d\u52a1<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/facebook-instagram-%e8%93%9d%e6%a0%87%e4%bf%a1%e8%aa%89%e6%9c%8d%e5%8a%a1-dps-media\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook Instagram\u84dd\u8272\u8ba4\u8bc1\u670d\u52a1\u4fe1\u8a89\u4fdd\u969c \u2013 DPS.MEDIA<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u964d\u4f4eTikTok\u5e7f\u544a\u7684CPC\u6210\u672c\u4e0d\u4ec5\u5e2e\u52a9\u4f18\u5316\u5e7f\u544a\u9884\u7b97\uff0c\u8fd8\u80fd\u63d0\u5347\u7ade\u4e89\u529b\uff0c\u63d0\u9ad8\u4f01\u4e1a\u8f6c\u5316\u7387\u3002\u6839\u636eDPS.MEDIA\u4e3a300\u591a\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u7684\u5b9e\u65bd\u7ecf\u9a8c\uff0c\u53ea\u9700\u6539\u5584CPC\u6210\u672c10%\uff0c\u5c31\u5df2\u7ecf[\u2026]<\/p>","protected":false},"author":3,"featured_media":23209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288],"tags":[401,521,291,334],"class_list":["post-23208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","tag-hieu-suat-quang-cao","tag-marketing-ky-thuat-so","tag-quang-cao-tiktok","tag-toi-uu-hoa-quang-cao"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=23208"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/23209"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=23208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=23208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=23208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}