{"id":23182,"date":"2025-05-16T12:32:58","date_gmt":"2025-05-16T05:32:58","guid":{"rendered":"https:\/\/dps.media\/dich-vu-tu-van-chien-luoc-marketing-tong-the-cho-smes-tai-dps-media\/"},"modified":"2025-05-16T12:33:01","modified_gmt":"2025-05-16T05:33:01","slug":"dps-media%e4%b8%ba%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e6%8f%90%e4%be%9b%e6%95%b4%e4%bd%93%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2%e6%9c%8d%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/dps-media%e4%b8%ba%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e6%8f%90%e4%be%9b%e6%95%b4%e4%bd%93%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2%e6%9c%8d%e5%8a%a1\/","title":{"rendered":"DPS.MEDIA\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u7684\u6574\u4f53\u8425\u9500\u6218\u7565\u54a8\u8be2\u670d\u52a1"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>\u60a8\u662f\u4e2d\u5c0f\u4f01\u4e1a\u4e3b\uff0c\u6b63\u5728\u82e6\u607c\u5bfb\u627e\u6574\u4f53\u8425\u9500\u89e3\u51b3\u65b9\u6848\u4ee5\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u5417\uff1fDPS.MEDIA\u4e3a\u6570\u767e\u5bb6\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5e26\u6765\u6574\u4f53\u8425\u9500\u6218\u7565\u54a8\u8be2\u670d\u52a1\u2014\u2014\u54c1\u724c\u5347\u7ea7\u3001\u6210\u672c\u4f18\u5316\u3001\u8425\u6536\u589e\u957f\u7684\u5173\u952e\u3002.<\/strong> \u5728\u8d85\u8fc770%\u7684\u4e2d\u5c0f\u4f01\u4e1a\u56e0\u7f3a\u4e4f\u6218\u7565\u548c\u8d44\u6e90\u800c\u5728\u81ea\u4e3b\u7ba1\u7406\u8425\u9500\u65f6\u9047\u5230\u56f0\u96be\u7684\u80cc\u666f\u4e0b\uff0c\u62e5\u6709\u7531\u4e13\u5bb6\u56e2\u961f\u91cf\u8eab\u5b9a\u5236\u7684\u4e2a\u6027\u5316\u8def\u7ebf\u6210\u4e3a\u7a81\u7834\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002.<\/p><p><em>DPS.MEDIA\u5df2\u966a\u4f34\u591a\u5bb6\u4f01\u4e1a\uff0c\u4ec5\u7528\u4e00\u5e74\u65f6\u95f4\uff0c\u901a\u8fc7\u5408\u9002\u7684\u6218\u7565\u65b9\u6848\u5b9e\u73b0\u4e86200\u2013300%\u7684\u9500\u552e\u589e\u957f\u3002.<\/em> <strong>\u6211\u4eec\u4e0d\u4ec5\u6df1\u5165\u5206\u6790\u5e02\u573a\u3001\u7ade\u4e89\u5bf9\u624b\u548c\u76ee\u6807\u5ba2\u6237\uff0c\u8fd8\u5236\u5b9a\u4e86\u4ece\u54c1\u724c\u5230\u591a\u6e20\u9053\u63a8\u5e7f\u3001\u6570\u5b57\u5316\u8f6c\u578b\u3001\u6bcf\u4e00\u5206\u94b1\u8425\u9500\u9884\u7b97\u6548\u80fd\u4f18\u5316\u7684\u5168\u9762\u8425\u9500\u8ba1\u5212\u3002.<\/strong> \u8fd9\u6709\u52a9\u4e8e\u51cf\u5c11\u6d6a\u8d39\uff0c\u96c6\u4e2d\u8d44\u6e90\uff0c\u5b9e\u73b0\u660e\u786e\u7684\u4e1a\u52a1\u76ee\u6807\u3002.<\/p><p><strong>\u7531DPS.MEDIA\u5236\u5b9a\u7684\u6574\u4f53\u8425\u9500\u6218\u7565 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"58\">DPS.MEDIA<\/a> \u54a8\u8be2\u4e0d\u4ec5\u9002\u5408\u4e2d\u5c0f\u4f01\u4e1a\u9884\u7b97\uff0c\u8fd8\u80fd\u7075\u6d3b\u66f4\u65b0\u65b0\u8d8b\u52bf\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5feb\u901f\u9002\u5e94\u5e02\u573a\u53d8\u5316\u3002.<\/strong> <em>\u60a8\u5c06\u62e5\u6709\u4e13\u5c5e\u7684\u201c\u6210\u529f\u5730\u56fe\u201d\uff0c\u786e\u4fdd\u6bcf\u4e00\u6b65\u5b9e\u65bd\u90fd\u53ef\u63a7\u3001\u53ef\u8861\u91cf\u3001\u7ed3\u679c\u6709\u4fdd\u969c\u3002.<\/em> \u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u8d8a\u6765\u8d8a\u591a\u4e2d\u5c0f\u4f01\u4e1a\u9886\u5bfc\u8005\u4f18\u5148\u6295\u8d44\u7cfb\u7edf\u5316\u8425\u9500\u6218\u7565\u4ee5\u786e\u7acb\u5730\u4f4d\uff0c\u800c\u4e0d\u662f\u7528\u96f6\u6563\u3001\u65e0\u65b9\u5411\u7684\u5c0f\u578b\u6d3b\u52a8\u201c\u78b0\u8fd0\u6c14\u201d\u3002.<\/p><p><strong>\u5728DPS.MEDIA\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e6%95%b4%e5%90%88%e5%aa%92%e4%bd%93%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u6211\u4eec\u76f8\u4fe1\uff0c\u7cfb\u7edf\u5316\u7684\u8425\u9500\u6218\u7565\u5c06\u6210\u4e3a\u6bcf\u4e00\u4e2a\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5404\u4e2a\u53d1\u5c55\u9636\u6bb5\u8d62\u5f97\u7ade\u4e89\u7684\u6760\u6746\u3002<\/a>.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/rategy.jpg826c.jpg\" alt=\"\u5728\u6570\u5b57\u5316\u80cc\u666f\u4e0b\uff0c\u6b63\u786e\u7406\u89e3\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6574\u4f53\u8425\u9500\u672c\u8d28\" title=\"\"><\/p><h2 id=\"hieu-dung-ban-chat-marketing-tong-the-cho-smes-trong-boi-canh-so-hoa\">\u6b63\u786e\u7406\u89e3\u6570\u5b57\u5316\u80cc\u666f\u4e0b\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6574\u4f53\u8425\u9500\u672c\u8d28<\/h2><h3>\u6574\u4f53\u8425\u9500\u4e0d\u4ec5\u4ec5\u662f\u201c\u591a\u6e20\u9053\u201d\uff0c\u800c\u662f\u9ad8\u6548\u7edf\u4e00<\/h3><p><strong>\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u66fe\u8ba4\u4e3a\uff1a<\/strong> \u53ea\u8981\u6709Facebook\u3001\u6295\u653eGoogle\u5e7f\u544a\u3001\u6709\u7f51\u7ad9\u5c31\u5df2\u7ecf\u662f\u201c\u6574\u4f53\u8425\u9500\u201d\u3002\u7136\u800c\uff0c\u6839\u636eMorritt\uff082010\uff09\uff0c\u6574\u4f53\u8425\u9500\uff08<i>\u6574\u4f53\u8425\u9500<\/i>\uff09\u662f\u4e00\u5957\u4ece\u54c1\u724c\u8bc6\u522b\u5230\u5ba2\u6237\u57f9\u80b2\u7684\u7edf\u4e00\u3001\u540c\u6b65\u6218\u7565\u4f53\u7cfb\uff0c\u4e0d\u4f9d\u8d56\u4e8e\u5355\u4e00\u5e73\u53f0\u3002DPS.MEDIA\u8ba4\u4e3a\uff0c\u5728\u6570\u5b57\u5316\u80cc\u666f\u4e0b\uff0c, <strong>\u4fe1\u606f\u6574\u5408\u3001\u8de8\u6e20\u9053\u4f53\u9a8c<\/strong> \u4ee5\u53ca\u5ba2\u6237\u65c5\u7a0b\u7684\u4e2a\u6027\u5316\u80fd\u529b\uff0c\u662f\u4e2d\u5c0f\u4f01\u4e1a\u5728\u4efb\u4f55\u89e6\u70b9\u90fd\u4e0d\u88ab\u201c\u9057\u6f0f\u201d\u7684\u5173\u952e\u3002.<\/p><div style=\"margin-bottom: 24px;\"><\/div><h3>\u771f\u5b9e\u6848\u4f8b\u5206\u6790\uff1a\u901a\u8fc7\u6570\u636e\u6574\u5408\u4e0e\u4e13\u4e1a\u56e2\u961f\u63d0\u5347240%\u8f6c\u5316\u7387<\/h3><p>\u4e00\u4e2a\u6218\u7565\u54a8\u8be2\u9879\u76ee\u4e3a <strong>V.\u65f6\u5c1a\u516c\u53f8\u3002.<\/strong> \u662f\u4e00\u4e2a\u5177\u4f53\u7684\u4f8b\u8bc1\u3002\u5728\u4e0eDPS.MEDIA\u5408\u4f5c\u4e4b\u524d\uff0c\u8fd9\u5bb6\u4f01\u4e1a\u4e3b\u8981\u5c06\u9884\u7b97\u96c6\u4e2d\u5728Facebook\u548cGoogle\u5e7f\u544a\u4e0a\uff0c\u4f46\u5c1a\u672a\u786e\u5b9a\u76ee\u6807\u5ba2\u6237\u7684\u6838\u5fc3\u201c\u75db\u70b9\u201d\u3002\u7ecf\u8fc7\u6570\u636e\u5206\u6790\u548c\u91cd\u65b0\u5236\u5b9a\u8def\u7ebf\u540e\uff0c\u6211\u4eec\uff1a<\/p><ul style=\"list-style-type:disc; margin-left:20px;\">\n<li>\u6df1\u5165\u8c03\u7814\u5ba2\u6237\u6d1e\u5bdf<\/li>\n<li>\u5728\u7f51\u7ad9\u3001\u793e\u4ea4\u7f51\u7edc\u3001\u7535\u5546\u5e73\u53f0\u4e0a\u540c\u6b65\u521b\u5efa\u5185\u5bb9<\/li>\n<li>\u57fa\u4e8e\u884c\u4e3a\u81ea\u52a8\u5316\u518d\u8425\u9500\uff0c\u6839\u636e\u8d2d\u4e70\u5386\u53f2\u8fdb\u884c\u7ec6\u5206<\/li>\n<li>\u4f7f\u7528CRM\u5b9e\u73b0\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316<\/li>\n<\/ul><p>\u7ed3\u679c\uff1a\u4ec54\u4e2a\u6708\u540e\uff0c, <strong>\u9ad8\u8d28\u91cf\u7ebf\u7d22\u6570\u91cf\u589e\u957f240%<\/strong>, \uff0c\u8425\u9500\u6210\u672c\u964d\u4f4e38%\uff0c\u9500\u552e\u56e2\u961f\u4e0e\u5e02\u573a\u90e8\u95e8\u534f\u4f5c\u66f4\u52a0\u548c\u8c10\u3002.<\/p><div class=\"wp-block-table\">\n<table class=\"wp-list-table widefat fixed striped\" style=\"width: 100%;\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u5b9e\u65bd\u524d<\/th>\n<th>\u5b9e\u65bd\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u6bcf\u6708\u9ad8\u8d28\u91cf\u7ebf\u7d22\u6570<\/strong><\/td>\n<td>50<\/td>\n<td>170<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6bcf\u6761\u7ebf\u7d22\u5e73\u5747\u6210\u672c<\/strong><\/td>\n<td>250,000\u8d8a\u5357\u76fe<\/td>\n<td>155,000\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8f6c\u5316\u7387<\/strong><\/td>\n<td>2,1%<\/td>\n<td>5,6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><div style=\"margin-bottom: 24px;\"><\/div><h3>\u6570\u5b57\u5316\u5e73\u53f0\u52a9\u529b\u2014\u2014\u6765\u81eaDPS.MEDIA\u7684\u89c6\u89d2<\/h3><p>\u6211\u4eec\u76f8\u4fe1\uff0c, <strong>\u6838\u5fc3\u8981\u7d20<\/strong> \u8ba9\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u5173\u952e\u662f\u5e94\u7528\u7cfb\u7edf\u5316\u601d\u7ef4\u2014\u2014\u5373\u6240\u6709\u5e73\u53f0\u3001\u6d3b\u52a8\u3001\u6570\u636e\u90fd\u878d\u5165\u5230\u6574\u4f53\u5546\u4e1a\u5267\u672c\u4e2d\u3002\u6839\u636ePhilip Kotler\uff082022\uff09\uff0c\u5c0f\u4f01\u4e1a\u5982\u679c\u5584\u4e8e\u5229\u7528\uff0c\u4e5f\u80fd\u62e5\u6709\u7a81\u7834\u6027\u7684\u6574\u5408\u8425\u9500\uff1a<\/p><ul style=\"list-style-type:disc; margin-left:20px;\">\n<li><strong>\u54c1\u724c\u5b9a\u4f4d\u8d2f\u7a7f\u59cb\u7ec8<\/strong><\/li>\n<li><strong>\u6570\u636e\u6574\u5408\u2014\u2014\u591a\u70b9\u884c\u4e3a\u5206\u6790<\/strong><\/li>\n<li><strong>\u8425\u9500\u81ea\u52a8\u5316\u6280\u672f<\/strong><\/li>\n<li><strong>\u901a\u8fc7CRM\u65e0\u7f1d\u8fde\u63a5\u9500\u552e\u4e0e\u5ba2\u6237\u670d\u52a1<\/strong><\/li>\n<\/ul><p>\u5728\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u6574\u4f53\u8425\u9500\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u4ef7\u503c\u5df2\u4e0d\u518d\u662f\u201c\u8ddf\u968f\u6f6e\u6d41\u201d\uff0c\u800c\u5728\u4e8e\u6784\u5efa <strong>\u4e00\u81f4\u6027\u3001\u900f\u660e\u6027\u548c\u53ef\u6301\u7eed\u6027<\/strong> \u2014\u2014\u8fd9\u662fDPS.MEDIA\u6bcf\u5929\u4e0e\u8d85\u8fc75,400\u5bb6\u5ba2\u6237\u5171\u540c\u5b9e\u73b0\u7684\u76ee\u6807\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/0.2020.jpg26cd.jpg\" alt=\"\u9010\u6b65\u5206\u6790\u4e0eDPS.MEDIA\u4e00\u8d77\u6784\u5efa\u9ad8\u6548\u8425\u9500\u6218\u7565\" title=\"\"><\/p><h2 id=\"phan-tich-tung-buoc-xay-dung-chien-luoc-marketing-hieu-qua-cung-dps-media\">\u9010\u6b65\u5206\u6790\u4e0eDPS.MEDIA\u4e00\u8d77\u6784\u5efa\u9ad8\u6548\u8425\u9500\u6218\u7565<\/h2><h3>\u5e73\u53f0\u642d\u5efa\uff1a\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\uff0c\u8bbe\u5b9a\u667a\u80fd\u76ee\u6807<\/h3><p>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\u5e74\uff09\u7684\u7814\u7a76\uff0c\u6210\u529f\u7684\u8425\u9500\u7b56\u7565\u90fd\u59cb\u4e8e <strong>\u5206\u6790\u76ee\u6807\u5ba2\u6237\u884c\u4e3a<\/strong> \u901a\u8fc7\u771f\u5b9e\u6570\u636e\u548cAI\u5de5\u5177\u3002DPS.MEDIA\u91c7\u7528\u7684\u65b9\u6cd5\u662f <strong>\u63cf\u7ed8\u5ba2\u6237\u753b\u50cf\uff08buyer persona\uff09<\/strong> \u7075\u6d3b\u5730\u57fa\u4e8e\u884c\u4e1a\u3001\u89c4\u6a21\u53ca\u8d8a\u5357\u5404\u7c7b\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6d1e\u5bdf\u8fdb\u884c\u5206\u6790\u3002.<\/p><p>\u6b64\u5916\uff0c\u8bbe\u5b9a\u76ee\u6807 <strong>SMART<\/strong> \uff08\u5177\u4f53\u3001\u53ef\u8861\u91cf\u3001\u53ef\u5b9e\u73b0\u3001\u73b0\u5b9e\u3001\u6709\u65f6\u9650\uff09\u4e0d\u4ec5\u8ba9\u8425\u9500\u8ba1\u5212\u66f4\u52a0\u6e05\u6670\uff0c\u8fd8\u4e3a\u8fd0\u8425\u56e2\u961f\u5e26\u6765\u660e\u786e\u7684\u52a8\u529b\u3002\u4e00\u4e2a\u771f\u5b9e\u6848\u4f8b\uff1a <em>A\u4f01\u4e1a\uff0c\u4e3b\u8425\u51c0\u6c34\u5668\u96f6\u552e\uff0c\u5728DPS.MEDIA\u54a8\u8be2\u5e76\u5e94\u7528SMART\u6a21\u578b\u540e\uff0c\u4ec56\u4e2a\u6708\u8ba2\u5355\u589e\u957f\u9ad8\u8fbe240%\u3002<\/em>.\n<\/p><h3>\u6253\u9020\u5168\u9762\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u6bcf\u4e2a\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236<\/h3><p>Kh\u00f4ng c\u00f2n l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p chung chung, m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u201cmay \u0111o\u201d. DPS.MEDIA tri\u1ec3n khai quy tr\u00ecnh:<\/p><ul>\n<li><strong>\u7ade\u4e89\u5206\u6790<\/strong> \u4ee5\u53ca\u6301\u7eed\u66f4\u65b0\u7684\u5e02\u573a\u6307\u6807<\/li>\n<li>\u4f18\u5316 <strong>\u6570\u5b57\u89e6\u70b9<\/strong> \u5e2e\u52a9\u5ba2\u6237\u5728\u6bcf\u4e2a\u63a5\u89e6\u70b9\u8f7b\u677e\u4e92\u52a8<\/li>\n<li>\u901a\u8fc7\u5b9e\u9645\u8861\u91cf\u6307\u6807\uff08KPIs\uff09\u8bc4\u4f30\u6548\u679c\uff1a\u89e6\u8fbe\u6b21\u6570\u3001\u8f6c\u5316\u7387\u3001\u6bcf\u4e2a\u7ed3\u679c\u7684\u6210\u672c<\/li>\n<\/ul><p>DPS.MEDIA\u7684\u4e13\u5bb6\u5f3a\u8c03\uff1a <\/p><blockquote><p>\u201cKh\u00f4ng ph\u1ea3i c\u1ee9 ch\u1ea1y qu\u1ea3ng c\u00e1o nhi\u1ec1u l\u00e0 s\u1ebd hi\u1ec7u qu\u1ea3, m\u00e0 ph\u1ea3i \u0111\u00fang insight kh\u00e1ch h\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng\u201d \u2013 tr\u00edch t\u1eeb chuy\u00ean \u0111\u1ec1 n\u1ed9i b\u1ed9 DPS.MEDIA, 2024.<\/p><\/blockquote><h3>\u8868\u683c\uff1aDPS.MEDIA\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u65bd\u8425\u9500\u6218\u7565\u7684\u6b65\u9aa4<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6b65\u9aa4<\/th>\n<th>\u7b80\u77ed\u63cf\u8ff0<\/th>\n<th>\u5173\u952e\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>1. \u8c03\u67e5\u2014\u2014\u5206\u6790<\/strong><\/td>\n<td>\u6536\u96c6\u6d1e\u5bdf\uff0c\u786e\u5b9a\u7ec6\u5206\u5e02\u573a<\/td>\n<td>\u76ee\u6807\u5ba2\u6237\u5206\u5e03\u56fe\u8868<\/td>\n<\/tr>\n<tr>\n<td><strong>2. \u5236\u5b9a\u8ba1\u5212<\/strong><\/td>\n<td>\u786e\u5b9a\u7b56\u7565\uff0c\u9009\u62e9\u6e20\u9053<\/td>\n<td>\u591a\u6e20\u9053\u4f18\u5316\u65b9\u6848\u5305<\/td>\n<\/tr>\n<tr>\n<td><strong>3. Tri\u1ec3n khai & \u0110o l\u01b0\u1eddng<\/strong><\/td>\n<td>\u5b9e\u65bd\u65b9\u6848\uff0c\u76d1\u63a7KPIs<\/td>\n<td>\u6bcf\u5468\u8be6\u7ec6\u7ed3\u679c\u62a5\u544a<\/td>\n<\/tr>\n<tr>\n<td><strong>4. \u8c03\u6574\u2014\u2014\u6539\u8fdb<\/strong><\/td>\n<td>\u6570\u636e\u5206\u6790\uff0c\u4f18\u5316\u6d3b\u52a8<\/td>\n<td>\u6bcf\u6761\u7ebf\u7d22\u6210\u672c\u964d\u4f4e\uff0c\u8f6c\u5316\u7387\u63d0\u5347<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h2 id=\"tuy-bien-giai-phap-marketing-de-toi-uu-chi-phi-va-nguon-luc-cho-doanh-nghiep-nho\">\u5b9a\u5236\u5316\u8425\u9500\u65b9\u6848\uff0c\u52a9\u529b\u5c0f\u4f01\u4e1a\u4f18\u5316\u6210\u672c\u4e0e\u8d44\u6e90<\/h2><h3>\u4f18\u5148\u4e2a\u6027\u5316\u6218\u7565\uff0c\u7cbe\u9009\u9ad8\u6548\u6e20\u9053<\/h3><p><strong>\u5e02\u573a\u4e0a\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\u5e76\u4e0d\u90fd\u9002\u5408\u4e2d\u5c0f\u4f01\u4e1a\u7684\u7279\u6b8a\u6027\u3002.<\/strong> \u6839\u636e\u6700\u8fd1\u53d1\u8868\u5728\u4e0a\u7684\u7814\u7a76\uff0c <em>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/em>, \u5c0f\u4f01\u4e1a\u5728\u4e13\u6ce8\u4e8e\u6839\u636e\u81ea\u8eab\u8d44\u6e90\u5b9a\u5236\u8425\u9500\u65b9\u6848\u65f6\uff0c\u80fd\u83b7\u5f97\u6700\u4f73ROI\u8868\u73b0\u3002\u4e0e\u5176\u5206\u6563\u6295\u8d44\uff0cDPS.MEDIA\u66f4\u503e\u5411\u4e8e\u4f18\u5148\u9009\u62e9\u4e0e\u589e\u957f\u76ee\u6807\u7d27\u5bc6\u7ed3\u5408\u7684\u6e20\u9053\uff0c\u4f8b\u5982\uff1a<\/p><ul style=\"margin-left:1.5em;\">\n<li>\u6295\u653eFacebook\u5e7f\u544a\uff0c\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u5ba2\u6237\u7fa4<\/li>\n<li>\u5e94\u7528\u521b\u610f\u5185\u5bb9\u8fdb\u884cSEO\uff0c\u4f18\u5316\u6210\u672c<\/li>\n<li>\u8fde\u63a5Zalo OA\u8fdb\u884c\u5ba2\u6237\u670d\u52a1\uff0c\u6574\u5408\u591a\u6e20\u9053\u9500\u552e<\/li>\n<\/ul><p><strong>DPS.MEDIA \u4e0d\u63d0\u4f9b\u201c\u5168\u5957\u89e3\u51b3\u65b9\u6848\u201d\uff0c\u800c\u662f\u6839\u636e\u6bcf\u4e00\u6b65\u5b9e\u65bd\u8fdb\u884c\u5b9a\u5236\u5316\u3002.<\/strong> \u5982\u540c\u6a21\u578b <em>\u7cbe\u76ca\u8425\u9500<\/em> \u5f3a\u8c03\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u5fc5\u987b\u201c\u5feb\u901f\u3001\u7b80\u6d01\u3001\u7075\u6d3b\u201d\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u6602\u8d35\u7684\u4f20\u7edf\u8425\u9500\u3002.<\/p><h3>\u9884\u7b97\u4e0e\u8d44\u6e90\u900f\u660e\u5206\u914d\u2014\u2014\u6548\u679c\u6e05\u6670\u53ef\u8861\u91cf<\/h3><p>\u5ba2\u6237\u59cb\u7ec8\u5173\u5fc3\uff1a <strong>\u5982\u4f55\u63a7\u5236\u5e76\u4f18\u5316\u8425\u9500\u6210\u672c\uff1f<\/strong> \u4ee5\u4e0b\u662fDPS.MEDIA\u57fa\u4e8e\u5929\u7136\u5316\u5986\u54c1\u521d\u521b\u4f01\u4e1aVinaHerb\u6210\u529f\u5b9e\u8df5\uff0c\u6784\u5efa\u8d44\u6e90\u4f18\u5316\u8ba1\u5212\u7684\u793a\u610f\u8868\uff1a<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u63a8\u5e7f\u6e20\u9053<\/th>\n<th>\u6210\u672c\u6bd4\u4f8b\uff08%\uff09<\/th>\n<th>\u9500\u552e\u8d21\u732e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook\u5e7f\u544a<\/td>\n<td>35%<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>SEO\u7f51\u7ad9<\/td>\n<td>25%<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Zalo OA<\/td>\n<td>15%<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/td>\n<td>10%<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>TikTok\u5185\u5bb9<\/td>\n<td>15%<\/td>\n<td>12%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA CEO\u7684\u89c2\u70b9\uff1a<\/strong> \u201c\u6211\u4eec\u5c06\u6bcf\u4e2a\u4e2d\u5c0f\u4f01\u4e1a\u89c6\u4e3a\u72ec\u7acb\u4e2a\u4f53\uff0c\u62e5\u6709\u72ec\u7279\u7684\u9884\u7b97\u3001\u4ea7\u54c1\u548c\u4eba\u529b\u8d44\u6e90DNA\u3002\u56e0\u6b64\uff0c\u6570\u5b57\u5316\u89e3\u51b3\u65b9\u6848\u53ea\u6709\u4ece\u5206\u6790\u4f01\u4e1a\u5185\u5728\u51fa\u53d1\u624d\u771f\u6b63\u6709\u6548\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u4efb\u4f55\u56fa\u5b9a\u516c\u5f0f\u3002\u201d<\/p><h3>\u6848\u4f8b\u5206\u6790\uff1a\u7075\u6d3b\u8c03\u6574\u65b9\u6848\uff0c\u5b9e\u73b0\u8425\u6536\u7a81\u7834<\/h3><p>DPS.MEDIA\u7684\u4e00\u4f4d\u65f6\u5c1a\u884c\u4e1a\u5ba2\u6237\u66fe\u56e0Google Ads\u5e7f\u544a\u6d6a\u8d39\u4e86\u8d85\u8fc740%\u7684\u521d\u59cb\u9884\u7b97\u3002\u7ecf\u8fc7\u5b9e\u9645\u6d1e\u5bdf\u5206\u6790\u540e\uff0c, <strong>\u6211\u4eec\u77ed\u671f\u8c03\u6574\u65b9\u5411<\/strong> \u8f6c\u5411\u901a\u8fc7TikTok\u63a5\u89e6\u5e74\u8f7b\u5ba2\u6237\u7fa4\uff0c\u5e76\u4f18\u5316Facebook\u843d\u5730\u9875\uff0c\u7ed3\u679c\u4ec53\u4e2a\u6708\u5185\u7ebf\u4e0a\u8425\u6536\u7ffb\u500d\u2014\u2014\u5373\u4f7f\u603b\u8425\u9500\u6210\u672c\u964d\u4f4e\u4e86\u8d85\u8fc720%\u3002. <strong>\u8fd9\u662f\u201c\u5b9a\u5236\u5316\u7b56\u7565\u2014\u2014\u4f18\u5316\u8d44\u6e90\u201d\u7406\u5ff5\u7684\u5178\u578b\u4f8b\u8bc1\uff0cDPS.MEDIA\u59cb\u7ec8\u627f\u8bfa\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u643a\u624b\u540c\u884c\u3002.<\/strong><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/e-1029.jpg6cdc.jpg\" alt=\"\u5145\u5206\u5229\u7528\u6570\u5b57\u6e20\u9053\uff0c\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u6301\u7eed\u589e\u957f\" title=\"\"><\/p><h2 id=\"khai-thac-toi-da-cac-kenh-digital-giup-smes-tang-truong-ben-vung\">\u5145\u5206\u5229\u7528\u6570\u5b57\u6e20\u9053\uff0c\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u6301\u7eed\u589e\u957f<\/h2><h3 style=\"color:#24486e;font-weight:bold;\">\u591a\u6e20\u9053\u6574\u5408\uff0c\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u89e6\u8fbe\u6bcf\u4e00\u4e2a\u5ba2\u6237\u63a5\u89e6\u70b9<\/h3><p><strong>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\uff1a<\/strong> \u4e2d\u5c0f\u4f01\u4e1a\u8981\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\uff0c\u4e0d\u4ec5\u9700\u8981\u521b\u65b0\uff0c\u8fd8\u8981\u6df1\u5165\u7406\u89e3\u5ba2\u6237\u5728\u6bcf\u4e2a\u5e73\u53f0\u4e0a\u7684\u884c\u4e3a\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u7684\u7814\u7a76\uff0c\u91c7\u7528\u591a\u6e20\u9053\u8425\u9500\u7684\u4f01\u4e1a\u5ba2\u6237\u7559\u5b58\u7387\u53ef\u63d0\u5347\u81f3 <span style=\"color:#e53c2e;\"><b>89%<\/b><\/span>. <\/p><ul style=\"margin-left:25px;\">\n<li><b>\u5168\u6e20\u9053\uff1a<\/b> \u65e0\u7f1d\u6574\u5408\u7ebf\u4e0b\u4e0e\u7ebf\u4e0a\u4f53\u9a8c\uff0c\u8ba9\u6bcf\u4e00\u6b21\u8d2d\u7269\u65c5\u7a0b\u90fd\u4fdd\u6301\u4e00\u81f4\u3002.<\/li>\n<li><b>\u73b0\u4ee3\u5185\u5bb9\u8425\u9500\uff1a<\/b> \u5185\u5bb9\u4e2a\u6027\u5316\u3001\u5c06AI\u5e94\u7528\u4e8e\u521b\u610f\u6d41\u7a0b\u548c\u5e7f\u544a\u81ea\u52a8\u5316\u3002.<\/li>\n<li><b>\u6570\u636e\u7ba1\u7406\uff1a<\/b> \u901a\u8fc7CRM\u6316\u6398\u5ba2\u6237\u6d1e\u5bdf\uff0c\u5206\u6790\u5927\u6570\u636e\u4ee5\u5b9e\u65f6\u4f18\u5316\u6d3b\u52a8\u3002.<\/li>\n<\/ul><h3 style=\"color:#24486e;font-weight:bold;\">\u771f\u5b9e\u80dc\u5229\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u56e0\u6574\u4f53\u6570\u5b57\u8425\u9500\u5b9e\u73b0\u7a81\u7834<\/h3><p>\u5b9e\u9645\u6848\u4f8b\u7814\u7a76\uff1a\u5728\u4e3a\u4e00\u5bb6\u5e74\u9500\u552e\u989d\u4f4e\u4e8e5000\u4e07\u7684\u5bb6\u5177\u884c\u4e1a\u5ba2\u6237\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\uff0cDPS.MEDIA\u5b9e\u73b0\u4e86\u591a\u6e20\u9053\u63a8\u5e7f\u540c\u6b65\uff08Facebook\u3001Google\u3001Zalo\u3001Tiktok\uff09\uff0c\u5e76\u7ed3\u5408\u4e2a\u6027\u5316\u90ae\u4ef6\u548c\u81ea\u52a8\u5316\u804a\u5929\u673a\u5668\u4eba\u3002\u7ed3\u679c\uff1a\u4ec54\u4e2a\u6708\u540e\uff0c\u5ba2\u6237\u8bb0\u5f55\u5230 <b>\u6210\u4ea4\u7387\u63d0\u5347421%<\/b>, \uff0c\u8425\u9500\u6210\u672c\u964d\u4f4e291%\u3002.<\/p><table class=\"wp-list-table widefat fixed striped table-view-list\" style=\"margin-top:25px;\">\n<thead>\n<tr>\n<th>\u6570\u5b57\u6e20\u9053<\/th>\n<th>\u4e3b\u8981\u4f18\u52bf<\/th>\n<th>\u5b9e\u9645\u5e94\u7528<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SEO & Google Ads<\/td>\n<td>\u7cbe\u51c6\u89e6\u8fbe\u6709\u9700\u6c42\u5ba2\u6237<\/td>\n<td>\u83b7\u5f97\u4e86731%\u7684\u9ad8\u8d28\u91cf\u6f5c\u5728\u5ba2\u6237<\/td>\n<\/tr>\n<tr>\n<td>Facebook & Tiktok ads<\/td>\n<td>\u54c1\u724c\u5feb\u901f\u8986\u76d6<\/td>\n<td>\u5185\u5bb9\u75c5\u6bd2\u5f0f\u4f20\u64ad\u6548\u679c\u663e\u8457<\/td>\n<\/tr>\n<tr>\n<td>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/td>\n<td>Nu\u00f4i d\u01b0\u1ee1ng & ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/td>\n<td>\u4fdd\u6301\u5ba2\u6237\u590d\u8d2d\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA \u89c2\u70b9\uff1a<\/strong> \u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u6ca1\u6709\u201c\u901a\u7528\u65b9\u6848\u201d\u3002\u6bcf\u5bb6\u5c0f\u4f01\u4e1a\u90fd\u9700\u8981\u72ec\u7279\u7684\u6574\u5408\u7b56\u7565\uff0c\u6700\u5927\u5316\u884c\u4e1a\u7279\u6027\u548c\u5185\u90e8\u8fd0\u8425\u80fd\u529b\u7684\u4ef7\u503c\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u589e\u957f\u624d\u80fd\u771f\u6b63\u53ef\u6301\u7eed\u2014\u2014\u4e0d\u662f\u4f9d\u8d56\u5de8\u989d\u9884\u7b97\uff0c\u800c\u662f\u4f18\u5316\u73b0\u6709\u8d44\u6e90\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/tegies.jpgdc1a.jpg\" alt=\"\u5728\u53d1\u5c55\u8fc7\u7a0b\u4e2d\u6301\u7eed\u8861\u91cf\u6548\u679c\u5e76\u8c03\u6574\u6218\u7565\" title=\"\"><\/p><h2 id=\"do-luong-hieu-qua-va-dieu-chinh-chien-luoc-lien-tuc-trong-hanh-trinh-phat-trien\">\u5728\u53d1\u5c55\u8fc7\u7a0b\u4e2d\u6301\u7eed\u8861\u91cf\u6548\u679c\u5e76\u8c03\u6574\u6218\u7565<\/h2><h3>\u8bbe\u5b9a\u660e\u786e\u76ee\u6807\uff0c\u9009\u62e9\u5408\u9002\u7684KPI\u6307\u6807<\/h3><div style=\"margin-bottom: 20px;\">\n<ul>\n<li><strong>\u660e\u786e\u76ee\u6807<\/strong> \u662f\u57fa\u7840\u3002DPS.MEDIA\u59cb\u7ec8\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u5171\u540c\u786e\u5b9a\uff1a\u662f\u63d0\u5347\u9500\u552e\u989d\u3001\u6253\u9020\u54c1\u724c\uff0c\u8fd8\u662f\u5438\u5f15\u65b0\u5ba2\u6237\uff1f<\/li>\n<li>\u9009\u62e9 <strong>\u5408\u9002\u7684KPI<\/strong> \u5e2e\u52a9\u4f01\u4e1a\u65e2\u6613\u4e8e\u8861\u91cf\uff0c\u53c8\u80fd\u51c6\u786e\u8bc4\u4f30\u6548\u679c\u3002\u4f8b\u5982\uff0c\u4e0d\u4ec5\u4ec5\u901a\u8fc7\u4e92\u52a8\u6b21\u6570\u6765\u8861\u91cf\uff0c\u8fd8\u8981\u8ddf\u8e2a\u8f6c\u5316\u7387\u3001\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u672c\uff0c\u6216\u54c1\u724c\u77e5\u540d\u5ea6\u6c34\u5e73\u3002.<\/li>\n<\/ul>\n<\/div><h3>\u6301\u7eed\u5206\u6790\u2014\u2014\u4e0d\u65ad\u4f18\u5316\u6218\u7565<\/h3><div style=\"margin-bottom: 20px;\">\n<ul>\n<li>\u57fa\u4e8e\u73b0\u4ee3\u6a21\u578b\u5982 <strong>\u5e73\u8861\u8ba1\u5206\u5361<\/strong> (Kaplan & Norton, harvard Business Review), DPS.MEDIA \u00e1p d\u1ee5ng b\u1ea3ng c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p SMEs theo d\u00f5i li\u00ean t\u1ee5c.<\/li>\n<li>\u6211\u4eec\u9f13\u52b1\u5ba2\u6237\u4f7f\u7528\u5b9e\u65f6\u4eea\u8868\u76d8\uff0c\u6bcf\u5468\u6216\u6bcf\u6708\u68c0\u67e5\u6d3b\u52a8\u5065\u5eb7\u72b6\u51b5\u3002.<\/li>\n<\/ul>\n<table class=\"wp-block-table\" style=\"width:100%; margin-top: 1em;\">\n<thead>\n<tr style=\"background:#f5f7fa;\">\n<th>\u6307\u6807<\/th>\n<th>\u63cf\u8ff0<\/th>\n<th>\u5e94\u7528\u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CPA<\/td>\n<td>\u6bcf\u4e2a\u5ba2\u6237\u884c\u4e3a\u7684\u6210\u672c<\/td>\n<td>250,000\u8d8a\u5357\u76fe\/\u8ba2\u5355<\/td>\n<\/tr>\n<tr>\n<td>CR<\/td>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>\u6765\u81eaFacebook\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u4e3a2.31%<\/td>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u8ba4\u77e5<\/td>\n<td>\u54c1\u724c\u77e5\u540d\u5ea6\u6c34\u5e73<\/td>\n<td>6\u4e2a\u6708\u540e\u63d0\u5347\u4e8645%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>\u6848\u4f8b\u5206\u6790\uff1a\u6301\u7eed\u6539\u8fdb\u5e26\u6765\u771f\u5b9e\u6210\u6548<\/h3><div>\n<ul>\n<li>\u6839\u636eGartner 2023\u5e74\u7684\u7814\u7a76\uff0c\u6240\u6709\u6210\u529f\u7684\u4e2d\u5c0f\u4f01\u4e1a\u90fd\u91c7\u7528\u4e86 <strong>\u6d4b\u8bd5-\u8861\u91cf-\u8c03\u6574<\/strong> \u7684\u6301\u7eed\u6d41\u7a0b\u3002.<\/li>\n<li>DPS.MEDIA\u7684\u4e00\u4f4d\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u5728\u53d1\u73b0\u5ba2\u6237\u884c\u4e3a\u4eceFacebook\u8f6c\u5411TikTok\u540e\uff0c\u8c03\u6574\u4e86\u5185\u5bb9\u7b56\u7565\uff0c\u5e2e\u52a9\u4e92\u52a8\u7387\u7ffb\u500d\uff0cCPA\u5728\u4e09\u4e2a\u6708\u5185\u4e0b\u964d\u4e8637%\u3002.<\/li>\n<li>Quan \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i: \u201cDigital marketing kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u00f3ng khung, m\u00e0 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh linh ho\u1ea1t li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 tinh ch\u1ec9nh m\u1ed7i ng\u00e0y \u2013 \u0111\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap SMEs b\u1ee9t ph\u00e1 so v\u1edbi \u0111\u1ed1i th\u1ee7\u201d.<\/li>\n<\/ul>\n<\/div><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/tegy-1.jpgdf64.jpg\" alt=\"\u5e38\u89c1\u969c\u788d\u53caDPS.MEDIA\u5982\u4f55\u966a\u4f34\u4e2d\u5c0f\u4f01\u4e1a\u5171\u540c\u89e3\u51b3\" title=\"\"><\/p><h2 id=\"nhung-rao-can-thuong-gap-va-cach-dps-media-dong-hanh-thao-go-cho-smes\">\u5e38\u89c1\u969c\u788d\u53caDPS.MEDIA\u5982\u4f55\u966a\u4f34\u4e2d\u5c0f\u4f01\u4e1a\u5171\u540c\u89e3\u51b3<\/h2><h3>\u6d1e\u5bdf\u75db\u70b9\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u901a\u5e38\u201c\u5361\u201d\u5728\u54ea\u91cc\uff1f<\/h3><p><b>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\uff0c\u4e1c\u5357\u4e9a\u670964%\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5236\u5b9a\u7cfb\u7edf\u5316\u8425\u9500\u6218\u7565\u65f6\u9047\u5230\u56f0\u96be\u3002.<\/b> \u6211\u4eec\u5728\u54a8\u8be2\u8fc7\u7a0b\u4e2d\u89c1\u5230\u7684\u5e38\u89c1\u969c\u788d\u5305\u62ec\uff1a<\/p><ul style=\"margin-left: 24px;\">\n<li><b>\u8d44\u91d1\u6709\u9650<\/b> \u5bfc\u81f4\u6d4b\u8bd5\u548c\u8861\u91cf\u4f18\u5316\u6548\u679c\u975e\u5e38\u56f0\u96be\u3002.<\/li>\n<li>\u7f3a\u4e4f\u5185\u90e8\u8425\u9500\u77e5\u8bc6\uff0c\u5bfc\u81f4\u4f9d\u8d56\u77ed\u671f\u89e3\u51b3\u65b9\u6848\u3002.<\/li>\n<li>\u7f3a\u4e4f\u4e13\u4e1a\u4eba\u5458\u6765\u6267\u884c\u2014\u2014\u9700\u8981\u6269\u5c55\u65f6\u4e1a\u52a1\u4e2d\u65ad\u3002.<\/li>\n<li>\u5bb9\u6613\u9677\u5165\u201c\u8d8b\u52bf\u201d\uff0c\u7f3a\u4e4f\u957f\u671f\u6218\u7565\uff0c\u9020\u6210\u8d44\u6e90\u6d6a\u8d39\u3002.<\/li>\n<\/ul><p style=\"margin-bottom:24px\">\n<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-bottom:28px;\">\n<thead>\n<tr>\n<th>\u969c\u788d<\/th>\n<th>DPS.MEDIA\u7684\u89e3\u51b3\u65b9\u6848<\/th>\n<th>\u5b9e\u9645\u6548\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7f3a\u4e4f\u957f\u671f\u5b9a\u4f4d<\/td>\n<td>\u4e00\u5bf9\u4e00\u8f85\u5bfc\uff0c\u6253\u9020\u4e13\u5c5e\u5b9a\u4f4d\u6218\u7565<\/td>\n<td>Foco\u5ba2\u6237\u51cf\u5c11\u4e8632%\u7684\u9884\u7b97\u6d6a\u8d39<\/td>\n<\/tr>\n<tr>\n<td>\u6e20\u9053\u53d7\u9650<\/td>\n<td>\u591a\u5e73\u53f0\u80fd\u529b\u8bc4\u4f30\uff0c\u5206\u9636\u6bb5\u53d1\u5c55\u8def\u7ebf\u5efa\u8bae<\/td>\n<td>V.C\u65f6\u5c1a\u5e976\u4e2a\u6708\u540e\u8f6c\u5316\u7387\u63d0\u53472.1\u500d<\/td>\n<\/tr>\n<tr>\n<td>\u672a\u8861\u91cf\u6548\u679c<\/td>\n<td>\u6839\u636e\u5b9e\u9645\u6570\u636e\u8bbe\u5b9aKPI\u548c\u76d1\u63a7\u4eea\u8868\u76d8<\/td>\n<td>OREA\u6bcf\u5b63\u5ea6\u4fdd\u6301\u7a33\u5b9a\u7684ROI\u6bd4\u4f8b<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>DPS.MEDIA\u643a\u624b\u540c\u884c\uff1a\u4e0d\u662f\u201c\u5356\u670d\u52a1\u201d\uff0c\u800c\u662f\u5171\u540c\u521b\u9020\u53ef\u6301\u7eed\u4ef7\u503c<\/h3><p>\u6211\u4eec\u4e0d\u4ec5\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\uff0c\u66f4\u6210\u4e3a\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u2014\u2014\u968f\u65f6\u201c\u966a\u4f34\u201d\uff0c\u5171\u540c\u5236\u5b9a\u548c\u53d1\u5c55\u8ba1\u5212\uff0c\u5e76 <b>\u4f18\u5316\u6bcf\u4e00\u7b14\u8425\u9500\u6295\u8d44<\/b> cho SMEs. Kinh nghi\u1ec7m tri\u1ec3n khai cho h\u01a1n 5.400 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam gi\u00fap ch\u00fang t\u00f4i linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, d\u00f9 l\u00e0 l\u0129nh v\u1ef1c F&B, gi\u00e1o d\u1ee5c, logistics hay th\u1eddi trang.<\/p><ul style=\"margin-left:24px;\">\n<li>\u8fde\u63a5\u5b9e\u8df5\u4e0e\u7814\u7a76\uff1a\u5e94\u7528\u9002\u5408\u8d8a\u5357\u5b9e\u9645\u7684SOSTAC\u3001AIDA\u3001CXJM\u6846\u67b6\u3002.<\/li>\n<li>\u57f9\u8bad\u4e0e\u8f6c\u79fb\u77e5\u8bc6\u800c\u975e\u201c\u4ee3\u52b3\u201d\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4e3b\u52a8\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002.<\/li>\n<li>\u6210\u672c\u900f\u660e\u2014\u2014\u4f18\u5148\u9009\u62e9\u9002\u5408\u4f01\u4e1a\u5404\u9636\u6bb5\u7684\u65b9\u6848\u3002.<\/li>\n<\/ul><p><i>\u6765\u81eaDPS.MEDIA\u987e\u95ee\u7684\u72ec\u7279\u5206\u4eab\uff1a<\/i> \u201c\u5e02\u573a\u53d8\u5316\u8fc5\u901f\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u7684\u95ee\u9898\u5e76\u4e0d\u603b\u662f\u7f3a\u94b1\uff0c\u800c\u662f\u7f3a\u4e4f\u6574\u4f53\u6218\u7565\uff0c\u5c06\u6709\u9650\u8d44\u6e90\u6574\u5408\u4e3a\u957f\u671f\u7ade\u4e89\u529b\u3002\u201d<\/p><h2 id=\"outro\">\u4e0b\u4e00\u9636\u6bb5\u7684\u51c6\u5907<\/h2><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u6bcf\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u53ea\u8981\u62e5\u6709\u5408\u9002\u4e14\u7cfb\u7edf\u7684\u8425\u9500\u6218\u7565\uff0c\u90fd\u6709\u6f5c\u529b\u8d70\u5f97\u66f4\u8fdc\u3002\u51ed\u501f\u52a1\u5b9e\u89c6\u89d2\u548c\u7075\u6d3b\u89e3\u51b3\u65b9\u6848\uff0c\u6211\u4eec\u4e0d\u4ec5\u966a\u4f34\u4f01\u4e1a\u6210\u957f\uff0c\u66f4\u63a8\u52a8\u5176\u5728\u6570\u5b57\u65f6\u4ee3\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u3002.<\/p><p>\u6211\u4eec\u6df1\u77e5\u5e02\u573a\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u5dee\u5f02\u5316\u5df2\u4e0d\u518d\u4ec5\u6765\u81ea\u4ea7\u54c1\uff0c\u800c\u662f\u6e90\u4e8e\u5ba2\u6237\u63a5\u89e6\u6218\u7565\u3002\u901a\u8fc7\u5728\u6bcf\u9879\u54a8\u8be2\u65b9\u6848\u4e2d\u5e94\u7528\u6570\u636e\u3001\u6280\u672f\u4e0e\u521b\u610f\uff0cDPS.MEDIA\u81f4\u529b\u4e8e\u5e26\u6765\u957f\u671f\u6210\u6548\uff0c\u800c\u975e\u77ed\u6682\u3001\u5373\u65f6\u7684\u7ed3\u679c\u3002.<\/p><p>\u8981\u53d6\u5f97\u6210\u529f\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u4e0d\u65ad\u66f4\u65b0\u8d8b\u52bf\u3001\u8861\u91cf\u7ee9\u6548\uff0c\u5e76\u968f\u65f6\u9002\u5e94\u6d88\u8d39\u8005\u7684\u53d8\u5316\u3002\u5982\u679c\u4f60\u5728\u4f17\u591a\u6218\u7565\u9009\u62e9\u4e2d\u72b9\u8c6b\u4e0d\u51b3\uff0c\u6211\u4eec\u7684\u5efa\u8bae\u662f\uff1a\u4ece\u5c0f\u5904\u7740\u624b\u2014\u2014\u4f46\u8981\u8d70\u5bf9\u65b9\u5411\u3002.<\/p><p>\u6211\u4eec\u9080\u8bf7\u4f60\u4e00\u540c\u63a2\u7d22\u66f4\u591a\u76f8\u5173\u4e3b\u9898\uff0c\u5982\u6570\u5b57\u65f6\u4ee3\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u4e2d\u5c0f\u4f01\u4e1a\u8425\u9500\u6210\u672c\u4f18\u5316\uff0c\u6216\u5982\u4f55\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u4e3b\u52a8\u6253\u9020\u54c1\u724c\u3002\u8fd9\u4e9b\u77e5\u8bc6\u5c06\u6210\u4e3a\u4f60\u4e3a\u4f01\u4e1a\u521b\u9020\u5dee\u5f02\u5316\u4ef7\u503c\u7684\u575a\u5b9e\u57fa\u7840\u3002.<\/p><p>\u4f60\u662f\u5426\u5c1d\u8bd5\u8fc7\u4e3a\u4f01\u4e1a\u5e94\u7528\u6574\u4f53\u8425\u9500\u6218\u7565\uff1f\u6b22\u8fce\u5728\u4e0b\u65b9\u5206\u4eab\u4f60\u7684\u611f\u53d7\u6216\u63d0\u95ee\uff0c\u4e0eDPS.MEDIA\u5171\u540c\u4f20\u64ad\u77e5\u8bc6\uff0c\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u793e\u533a\u5e26\u6765\u6709\u4ef7\u503c\u7684\u8ba8\u8bba\uff01 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    margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" 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class=\"lwrp-list-link-title-text\">\u5bfb\u627e\u5408\u4f5c\u4f19\u4f34\uff1a\u54ea\u5bb6\u8425\u9500\u4f20\u64ad\u516c\u53f8\u6700\u597d\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8shopee%e4%b8%8a%e6%92%ad%e7%a7%8d%ef%bc%8c%e7%aa%81%e7%a0%b4%e9%94%80%e5%94%ae%e7%93%b6%e9%a2%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee \u79cd\u8349\uff1a\u63d0\u5347\u5e97\u94fa\u5c42\u7ea7\uff0c\u7a81\u7834\u9500\u552e\u989d<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/seo%e6%9c%8d%e5%8a%a1%e7%9a%846%e4%b8%aa%e6%99%ae%e9%81%8d%e5%a5%bd%e5%a4%84\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7f51\u7ad9SEO\u670d\u52a1\u76846\u5927\u5e38\u89c1\u4f18\u52bf<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/seeding-youtube%e8%af%84%e8%ae%ba-%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e8%af%84%e8%ae%ba%e5%9c%a8youtube%e4%b8%8a\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">YouTube\u8bc4\u8bba\u79cd\u5b50\uff1a\u5982\u4f55\u5728YouTube\u4e0a\u6709\u6548\u8bc4\u8bba\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%b0%8f%e6%8a%80%e5%b7%a7%ef%bc%9a%e5%a6%82%e4%bd%95%e5%b0%86%e4%ba%a7%e5%93%81%e4%bb%8eshopee%e5%a4%8d%e5%88%b6%e5%88%b0lazada%e5%92%8ctiki\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u6559\u4f60\u5982\u4f55\u5c06\u4ea7\u54c1\u4ece Shopee \u590d\u5236\u5230 Lazada\u3001Tiki<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u60a8\u662f\u4e2d\u5c0f\u4f01\u4e1a\u4e3b\uff0c\u6b63\u5728\u5bfb\u627e\u6574\u4f53\u8425\u9500\u89e3\u51b3\u65b9\u6848\u4ee5\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u5417\uff1fDPS.MEDIA\u63d0\u4f9b\u6574\u4f53\u8425\u9500\u6218\u7565\u54a8\u8be2\u670d\u52a1\u2014\u2014\u4e00\u7ad9\u5f0f\u54c1\u724c\u63d0\u5347\u3001\u6210\u672c\u4f18\u5316\u3001\u6536\u5165\u589e\u957f\u65b9\u6848\uff0c\u52a9\u529b\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a[\u2026]<\/p>","protected":false},"author":11,"featured_media":23183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,1187],"tags":[366,160,566,152,229,186,357],"class_list":["post-23182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-xay-dung-thuong-hieu","tag-chien-luoc-kinh-doanh","tag-digital-marketing","tag-doanh-nghiep-nho-va-vua-smes","tag-marketing","tag-phat-trien-thuong-hieu","tag-quan-tri-doanh-nghiep","tag-tu-van-marketing"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=23182"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/23183"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=23182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=23182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=23182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}