{"id":23112,"date":"2025-05-14T12:29:35","date_gmt":"2025-05-14T05:29:35","guid":{"rendered":"https:\/\/dps.media\/tiktok-brand-takeover-ads-cach-xuat-hien-ngay-khi-mo-app\/"},"modified":"2025-05-14T12:29:37","modified_gmt":"2025-05-14T05:29:37","slug":"tiktok-%e5%93%81%e7%89%8c%e6%8e%a5%e7%ae%a1%e5%b9%bf%e5%91%8a%e5%9c%a8%e6%89%93%e5%bc%80%e5%ba%94%e7%94%a8%e6%97%b6%e7%ab%8b%e5%8d%b3%e5%87%ba%e7%8e%b0%e7%9a%84%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/tiktok-%e5%93%81%e7%89%8c%e6%8e%a5%e7%ae%a1%e5%b9%bf%e5%91%8a%e5%9c%a8%e6%89%93%e5%bc%80%e5%ba%94%e7%94%a8%e6%97%b6%e7%ab%8b%e5%8d%b3%e5%87%ba%e7%8e%b0%e7%9a%84%e6%96%b9%e5%bc%8f\/","title":{"rendered":"TikTok \u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\uff1a\u5e94\u7528\u6253\u5f00\u65f6\u5373\u523b\u5448\u73b0"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u5f53\u7528\u6237\u6253\u5f00 TikTok \u5e94\u7528\u65f6\uff0c\u60a8\u7684\u54c1\u724c\u53ef\u4ee5\u5168\u5c4f\u5c55\u793a\uff0c\u77ac\u95f4\u89e6\u8fbe\u6570\u767e\u4e07\u7528\u6237\u2014\u2014\u8fd9\u6b63\u662f\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u7684\u5f3a\u5927\u4e4b\u5904\u3002 <strong>\u6839\u636e TikTok For Business \u6570\u636e\uff0c\u8be5\u5e7f\u544a\u5f62\u5f0f\u62e5\u6709 100% \u7684\u5c55\u793a\u7387\uff0c\u5e76\u80fd\u5728\u51fa\u73b0\u7684\u6700\u521d\u51e0\u79d2\u5185\u5c06\u54c1\u724c\u8bc6\u522b\u5ea6\u63d0\u5347\u81f3 93%\u3002<\/strong> \u5982\u679c\u60a8\u6b63\u5728\u5bfb\u6c42\u5e02\u573a\u4efd\u989d\u7684\u663e\u8457\u4f18\u52bf\uff0c\u62a2\u5360\u7528\u6237\u6253\u5f00 TikTok \u7684\u201c\u9ec4\u91d1\u65f6\u523b\u201d\u65e0\u7591\u662f\u4e0d\u53ef\u9519\u8fc7\u7684\u5229\u5668\u3002<\/p><p>\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u89c2\u5bdf\u5230\uff0c <strong>\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u4e0d\u4ec5\u5728\u5438\u5f15\u6ce8\u610f\u529b\u65b9\u9762\u8868\u73b0\u5f3a\u52b2\uff0c\u8fd8\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u8fd9\u4e2a\u5e9e\u5927\u5e73\u53f0\u7684\u5185\u5bb9\u6d77\u6d0b\u4e2d\u8fc5\u901f\u7559\u4e0b\u5370\u8bb0\u3002<\/strong> \u8fd9\u4e00\u70b9\u5c24\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u7528\u6237\u7684\u6ce8\u610f\u529b\u6301\u7eed\u65f6\u95f4\u65e5\u76ca\u7f29\u77ed\uff0c\u800c\u54c1\u724c\u8bb0\u5fc6\u9700\u6c42\u5374\u4e0d\u65ad\u589e\u957f\u3002 <em>\u53ea\u9700 3 \u79d2\uff0c\u60a8\u7684\u4fe1\u606f\u5373\u53ef\u8fc5\u901f\u4f20\u8fbe\u7ed9\u6570\u767e\u4e07\u6f5c\u5728\u5ba2\u6237\uff0c\u4e3a\u540e\u7eed\u8d2d\u4e70\u884c\u4e3a\u5960\u5b9a\u57fa\u7840\u3002<\/em><\/p><p><strong>\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u8fd8\u5177\u6709\u9650\u5236\u6bcf\u65e5\u6bcf\u7528\u6237\u5c55\u793a\u6b21\u6570\u7684\u529f\u80fd\uff0c<\/strong>\u907f\u514d\u5f15\u8d77\u53cd\u611f\u5e76\u7ef4\u62a4\u54c1\u724c\u5f62\u8c61\u7684\u79ef\u6781\u6027\u3002\u5728\u8d8a\u5357\u5e02\u573a\uff0c\u6211\u4eec\u89c1\u8bc1\u4e86\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6d3b\u52a8\u8fd0\u884c 1-2 \u5468\u540e\u5b9e\u73b0\u4e86\u9500\u552e\u7684\u7a81\u7834\u6027\u589e\u957f\u548c\u8f6c\u578b\u3002\u5982\u679c\u60a8\u5e0c\u671b\u54c1\u724c\u4ece\u7b2c\u4e00\u523b\u8d77\u5c31\u201c\u70d9\u5370\u201d\u7528\u6237\u5fc3\u4e2d\uff0c\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u65e0\u7591\u662f TikTok \u4e0a\u503c\u5f97\u4f18\u5148\u6295\u8d44\u7684\u6218\u7565\u9009\u62e9\u3002<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_bayrs.jpge893.jpg\" alt=\"\u63a2\u7d22TikTok Brand Takeover\u5e7f\u544a\u53ca\u5176\u8d85\u5feb\u901f\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u7684\u6f5c\u529b\" title=\"\"><\/p><h2 id=\"kham-pha-tiktok-brand-takeover-ads-va-tiem-nang-tiep-can-doi-tuong-muc-tieu-sieu-nhanh\">\u63a2\u7d22 TikTok \u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u53ca\u5176\u8d85\u5feb\u901f\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u7684\u6f5c\u529b<\/h2><h3>\u5e7f\u544a\u4ece\u7b2c\u4e00\u79d2\u5373\u523b\u5c55\u793a\uff0c\u4f18\u5316\u9996\u5c4f\u5370\u8c61<\/h3><p><strong>TikTok \u54c1\u724c\u63a5\u7ba1\u5e7f\u544a<\/strong> gi\u00fap th\u01b0\u01a1ng \u200dhi\u1ec7u xu\u1ea5t hi\u1ec7n \u2064ngay l\u1eadp t\u1ee9c \u200ckhi ng\u01b0\u1eddi d\u00f9ng m\u1edf \u1ee9ng d\u1ee5ng \u2013\u200b kh\u00f4ng t\u1ed1n m\u1ed9t \u2062gi\u00e2y\u2064 n\u00e0o\u200b cho s\u1ef1 c\u1ea1nh tranh. Theo b\u00e1o c\u00e1o m\u1edbi t\u1eeb Harvard Business Review (2023), ch\u1ec9 s\u1ed1 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u \u2064t\u0103ng 34% khi truy\u1ec1n \u2063th\u00f4ng \u201cchi\u1ebfm s\u00f3ng\u201d \u200b\u1edf \u2062kho\u1ea3nh kh\u1eafc \u0111\u1ea7u\u2064 ti\u00ean ng\u01b0\u1eddi d\u00f9ng\u2063 online.<br>\n\u5728DPS.MEDIA\u2062\u7684\u89c6\u89d2\u4e0b\uff0c\u8fd9\u79cd\u5f62\u5f0f\u975e\u5e38\u9002\u5408\u2062\u9700\u8981\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\uff1a<\/p><ul style=\"list-style: disc; padding-left: 24px;\">\n<li>\u8d85\u5feb\u6253\u9020\u54c1\u724c\u8bc6\u522b<\/li>\n<li>\u6fc0\u53d1\u5373\u65f6\u2063\u4e86\u89e3\u4e0e\u4e92\u52a8<\/li>\n<li>\u77ed\u65f6\u95f4\u5185\u2064\u5f3a\u529b\u4fc3\u6210\u8ba2\u5355\u8f6c\u5316\u2062<\/li>\n<\/ul><h3>\u5b9e\u6218\u6570\u636e\u2014\u2014TikTok \u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u771f\u7684\u4e0e\u4f17\u4e0d\u540c\u5417\uff1f<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u54c1\u724c\u5360\u5c4f<\/th>\n<th>\u5e38\u89c4\u5e7f\u544a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u51fa\u73b0<\/td>\n<td><strong>\u5168\u5c4f\u200b\u663e\u793a\uff0c\u6253\u5f00App\u5373\u73b0<\/strong><\/td>\n<td>\u6df7\u6742\u5728\u4fe1\u606f\u6d41\u4e2d\uff0c\u7ade\u4e89\u6fc0\u70c8<\/td>\n<\/tr>\n<tr>\n<td>\u70b9\u51fb\u7387\uff08CTR\uff09<\/td>\n<td>8\u2063\u201316%<\/td>\n<td>1\u2064\u20132%<\/td>\n<\/tr>\n<tr>\n<td>\u89e6\u8fbe\u91cf<\/td>\n<td>\u6709\u9650\/\u6bcf\u65e5\uff0c\u65f6\u95f4\u72ec\u5360<\/td>\n<td>\u65e0\u9650\u5236\uff0c\u4e0e\u591a\u54c1\u724c\u5171\u4eab\u2064<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u8d8a\u5357\u4f01\u4e1a\u7684\u5b9e\u7528\u5e94\u7528\u4e0e\u7ecf\u9a8c\u6559\u8bad<\/h3><p>V\u1edbi \u200bng\u00e2n\u200c s\u00e1ch ch\u01b0a \u0111\u1ebfn 50\u200b tri\u1ec7u \u0111\u1ed3ng,m\u1ed9t\u2064 th\u01b0\u01a1ng hi\u1ec7u \u200btr\u00e0 s\u1eefa \u0111\u1ecba ph\u01b0\u01a1ng h\u1ee3p t\u00e1c c\u00f9ng DPS.MEDIA \u0111\u00e3 \u200cs\u1eed\u2062 d\u1ee5ng Brand Takeover\u200d \u0111\u1ec3 ph\u1ee7 \u200ds\u00f3ng\u2063 ra m\u1eaft s\u1ea3n\u200b ph\u1ea9m m\u1edbi. Ch\u1ec9 trong 3 ng\u00e0y, l\u01b0\u1ee3ng \u2064kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng t\u0103ng\u2064 h\u01a1n\u200b 72%. H\u1ecdc gi\u1ea3 Berger (Wharton, 2022) nh\u1ea5n m\u1ea1nh,\u2063 \u201c\u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u \u200bti\u00ean s\u1ebd quy\u1ebft \u2062\u0111\u1ecbnh \u206260% \u2064s\u1ef1 quan t\u00e2m ti\u1ebfp theo\u201d.\u2064 D\u1eef li\u1ec7u ph\u00e2n \u2064t\u00edch \u200dh\u00e0nh\u2063 vi m\u00e0 DPS ghi nh\u1eadn cho th\u1ea5y nh\u00f3m\u200b 18-25 tu\u1ed5i \u0111\u1eb7c \u200dbi\u1ec7t ph\u1ea3n \u1ee9ng \u200cm\u1ea1nh v\u1edbi\u200d \u0111\u1ecbnh d\u1ea1ng\u2064 n\u00e0y \u2013 l\u00fd do \u2063v\u00ec sao \u200bSMEs c\u1ea7n \u0111\u1ea7u \u200bt\u01b0 \u2064s\u00e1ng \u2063t\u1ea1o\u2063 n\u1ed9i \u2064dung, \u0111\u1ed3ng\u200d th\u1eddi\u200c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u01b0u \u2064th\u1ebf th\u1eddi \u0111i\u1ec3m \u200ct\u1eeb\u200b Brand \u200bTakeover.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/80x720.jpg9a36.jpg\" alt=\"TikTok Brand Takeover\u7684\u5de5\u4f5c\u539f\u7406\uff1a\u4e0e\u5176\u4ed6\u5e7f\u544a\u5f62\u5f0f\u7684\u533a\u522b\" title=\"\"><\/p><h2 id=\"cach-thuc-hoat-dong-cua-brand-takeover-tren-tiktok-diem-khac-biet-so-voi-cac-dinh-dang-quang-cao-khac\">TikTok \u4e0a\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u7684\u8fd0\u4f5c\u65b9\u5f0f\uff1a\u4e0e\u5176\u4ed6\u5e7f\u544a\u5f62\u5f0f\u7684\u533a\u522b<\/h2><h3>\u7528\u6237\u542f\u52a8 TikTok \u5e94\u7528\u65f6\u5373\u523b\u5448\u73b0<\/h3><p><strong>\u54c1\u724c\u5360\u5c4f<\/strong> \u8fd9\u662fTikTok\u4e0a\u2062\u552f\u4e00\u72ec\u5360\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5141\u8bb8\u54c1\u724c\u201c\u5360\u5c4f\u201d\u5168\u5c4f\u200b\uff0c\u4ec5\u5728\u7528\u6237\u9996\u6b21\u6253\u5f00App\u65f6\u523b\u51fa\u73b0\u3002\u6839\u636eDPS.MEDIA\u89c2\u5bdf\uff0c\u8fd9\u5e26\u6765\u5f3a\u70c8\u4e14\u67d4\u548c\u7684\u54c1\u724c\u8bc6\u522b\u6548\u679c\uff0c\u8fdc\u8d85\u5176\u4ed6\u5e7f\u544a\u5f62\u5f0f\u3002\u5e7f\u544a\u4ee5\u76f4\u89c2\u65b9\u5f0f\u5448\u73b0\uff0c\u4e0d\u88ab\u5176\u4ed6\u5185\u5bb9\u5e72\u6270\uff0c\u65e0\u6cd5\u88ab\u8df3\u8fc7\uff0c\u7acb\u5373\u200b\u521b\u9020\u51fa <strong>\u6781\u9ad8\u7684\u2064\u89e6\u8fbe\u9891\u7387\u2064\uff0c\u77ac\u95f4\u6700\u5927\u5316\u8986\u76d6<\/strong>.<\/p><h3>\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u4e0e TikTok \u4e0a\u5176\u4ed6\u5e38\u89c1\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u7684\u6bd4\u8f83<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u683c\u5f0f<\/th>\n<th>\u51fa\u73b0\u4f4d\u7f6e<\/th>\n<th>\u4e92\u52a8<\/th>\n<th>\u5c55\u793a\u65f6\u957f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u54c1\u724c\u5360\u5c4f<\/strong><\/td>\n<td>App\u9996\u6b21\u6253\u5f00\u9875<\/td>\n<td>\u65e0\u4e92\u52a8<\/td>\n<td>3-5\u79d2\uff0c\u72ec\u5360\/\u6bcf\u65e5<\/td>\n<\/tr>\n<tr>\n<td>\u4fe1\u606f\u6d41\u5e7f\u544a<\/td>\n<td>For You\u89c6\u9891\u6d41<\/td>\n<td>\u53ef\u70b9\u8d5e\u3001\u5206\u4eab\u3001\u8bc4\u8bba<\/td>\n<td>15-60\u79d2\uff0c\u591a\u6b21\u51fa\u73b0<\/td>\n<\/tr>\n<tr>\n<td>TopView<\/td>\n<td>\u7d27\u63a5\u54c1\u724c\u5360\u5c4f\u4e4b\u540e<\/td>\n<td>\u53ef\u4e92\u52a8<\/td>\n<td>\u6700\u957f60\u79d2\uff0c\u975e\u72ec\u5360<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u51b3\u5b9a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6548\u679c\u7684\u5173\u952e\u5dee\u5f02\u70b9<\/h3><p>\u6839\u636e\u300a\u6570\u5b572024\u300b\u62a5\u544a\u53ca\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7814\u7a76\uff0c\u524d3-5\u79d2\u7684\u5173\u6ce8\u4e0e\u5370\u8c61\u662f\u6570\u5b57\u5e7f\u544a\u7684\u9ec4\u91d1\u8981\u7d20\u3002DPS.MEDIA\u66fe\u4e3a\u4e00\u5bb6\u672c\u571f\u7f8e\u5986\u54c1\u724c\u5b9e\u65bd\u54c1\u724c\u5360\u5c4f\uff0c\u4ec5\u4e00\u5929\u5185\uff0cTikTok\u54c1\u724c\u5173\u952e\u8bcd\u641c\u7d22\u91cf\u589e\u957f\u8d85200%\uff0c\u8fdc\u8d85\u9884\u671f\u3002\u4e0d\u540c\u4e8e\u53ef\u80fd\u88ab\u6df9\u6ca1\u6216\u6df7\u5165\u75c5\u6bd2\u5185\u5bb9\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u54c1\u724c\u5360\u5c4f\u5e2e\u52a9\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u548c\u521d\u521b\u4f01\u4e1a\u4ee5\u96c6\u4e2d\u9884\u7b97\u5f3a\u529b\u4f20\u64ad\u54c1\u724c\u540d\uff0c\u9002\u5408\u65b0\u54c1\u53d1\u5e03\u6216\u9650\u65f6\u4f18\u60e0\u6d3b\u52a8\u3002<\/p><ul>\n<li><strong>\u7edd\u4f73\u8986\u76d6\u80fd\u529b<\/strong> \u2013 \u65b0\u54c1\u53d1\u5e03\u7684\u7406\u60f3\u9009\u62e9\u3002<\/li>\n<li><strong>\u9002\u5408\u77ed\u671f\u63d0\u5347\u8ba4\u77e5\u7684\u6d3b\u52a8<\/strong>.<\/li>\n<li><strong>\u6548\u679c\u200b\u53ef\u6e05\u6670\u91cf\u5316<\/strong> \u901a\u8fc7\u5c55\u793a\u6b21\u6570\u548c\u5353\u8d8aCTR\u4f53\u73b0\u3002<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/banner.jpg29bd.jpg\" alt=\"\u5982\u4f55\u521b\u4f5c\u5728\u7528\u6237\u6253\u5f00\u5e94\u7528\u65f6\u5373\u523b\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u7684\u5e7f\u544a\u5185\u5bb9\" title=\"\"><\/p><h2 id=\"lam-the-nao-de-sang-tao-noi-dung-quang-cao-gay-an-tuong-manh-ngay-khi-nguoi-dung-mo-app\">\u5982\u4f55\u521b\u4f5c\u5728\u7528\u6237\u6253\u5f00\u5e94\u7528\u65f6\u5373\u523b\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u7684\u5e7f\u544a\u5185\u5bb9<\/h2><h3>\u805a\u7126\u89c6\u89c9\u4f53\u9a8c\u4e0e\u54c1\u724c\u8bc6\u522b\u901f\u5ea6<\/h3><p><strong>\u6765\u81eaTikTok For Business\u7684\u6570\u636e<\/strong> \u663e\u793a\u7528\u6237\u4ec5\u9700\u7ea60.4\u79d2\u5373\u53ef\u51b3\u5b9a\u662f\u5426\u7ee7\u7eed\u89c2\u770bBrand Takeover\u5e7f\u544a\u3002DPS.MEDIA\u56e2\u961f\u5efa\u8bae\u4f01\u4e1a\u91cd\u70b9\u5173\u6ce8\u4ee5\u4e0b\u56e0\u7d20\uff1a  <\/p><ul>\n<li><strong>\u54c1\u724c\u8272\u5f69\u7a81\u51fa<\/strong> \u2013 \u4f7f\u7528\u6700\u4e3b\u5bfc\u7684\u989c\u8272\u6765\u7acb\u5373\u6fc0\u6d3b\u201c\u54c1\u724c\u8bb0\u5fc6\u5305\u201d\u3002<\/li>\n<li><strong>\u72ec\u7279\u7684\u5f00\u5934\u753b\u9762<\/strong> \u2013 \u9009\u62e9\u4e00\u4e2a\u6781\u5177\u51b2\u51fb\u529b\u7684\u89c6\u89c9\u6216\u4e00\u4e2a\u52a8\u6001\u89c6\u89c9\uff0c\u6253\u7834\u201c\u6a2a\u5e45\u76f2\u533a\u201d\u3002<\/li>\n<li><strong>\u6781\u7b80\u4fe1\u606f\u4f20\u8fbe<\/strong> \u2013 \u4ec5\u4f7f\u75285-7\u4e2a\u8bcd\uff0c\u5e76\u5728\u524d\u4e09\u79d2\u5185\u63d2\u5165\u6807\u8bed\u3002<\/li>\n<\/ul><h3>\u901a\u8fc7\u8d85\u5feb\u901f\u6545\u4e8b\u8bb2\u8ff0\u6fc0\u53d1\u7528\u6237\u60c5\u611f<\/h3><p>Ph\u00e2n \u2062t\u00edch c\u1ee7a DPS.MEDIA \u2063t\u1eeb \u2064c\u00e1c case study \u200dng\u00e0nh FMCG cho th\u1ea5y Brand Takeover hi\u1ec7u qu\u1ea3\u200b th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng t\u00ecnh\u200d hu\u1ed1ng\u200d si\u00eau ng\u1eafn, d\u1eabn nh\u1eadp b\u1eb1ng m\u1ed9t \u201cmini-story\u201d d\u1ed3n \u200dd\u1eadp c\u1ea3m x\u00fac.  <\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5f00\u5934\u60c5\u5883<\/th>\n<th>\u60c5\u611f\u6548\u5e94<\/th>\n<th>\u5b9e\u9645\u6548\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u63ed\u793a\u7f8e\u5bb9\u79d8\u5bc6\uff08\u4e00\u53e5\u8bdd\uff09<\/td>\n<td>\u6fc0\u53d1\u597d\u5947\u5fc3<\/td>\n<td>\u70b9\u51fb\u7387\u63d0\u5347371%\uff08\u6839\u636eNielsen 2024\uff09<\/td>\n<\/tr>\n<tr>\n<td>H\u00ecnh \u1ea3nh\u200c \u201ctr\u01b0\u1edbc & sau\u201d r\u00f5 n\u00e9t<\/td>\n<td>\u6697\u793a\u53d8\u5316<\/td>\n<td>CTR\u662f\u666e\u901a\u76841.9\u500d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4f18\u5316\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09\u5e76\u786e\u4fdd\u843d\u5730\u9875\u5185\u5bb9\u8fde\u8d2f<\/h3><p>\u4e0d\u4ec5\u505c\u7559\u5728\u9996\u9875\uff0cDPS.MEDIA\u5efa\u8bae\uff1a <\/p><ul>\n<li><strong>\u8bbe\u8ba1\u5438\u5f15\u4eba\u7684\u884c\u52a8\u53f7\u53ec\u6309\u94ae\uff08CTA\uff09<\/strong> \u2013 \u4e0elogo\u548c\u6807\u9898\u5e76\u5217\u653e\u7f6e\u3002<\/li>\n<li><strong>\u8d2f\u7a7f\u59cb\u7ec8\u7684\u6982\u5ff5\u7edf\u4e00<\/strong> \u2013 \u5207\u6362\u5230\u843d\u5730\u9875\u65f6\uff0c\u4fdd\u6301\u989c\u8272\u3001\u5b57\u4f53\u548c\u4fe1\u606f\u4e00\u81f4\uff0c\u4ee5\u6700\u5927\u5316\u54c1\u724c\u8bc6\u522b\u3002<\/li>\n<\/ul><p><em><\/em><\/p><p>Ngu\u1ed3n tham kh\u1ea3o: TikTok Marketing Science\u2062 Global 2023; \u201cDigital Branding\u201d (M.T. \u200bRasmusson); D\u1eef li\u1ec7u DPS.MEDIA 2024.<br>\n<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/resize.jpg\" alt=\"\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6295\u653eTikTok Brand Takeover\u5e7f\u544a\u65f6\u9700\u6ce8\u610f\u7684\u6280\u672f\u8981\u70b9\" title=\"\"><\/p><h2 id=\"yeu-to-ky-thuat-doanh-nghiep-smes-can-luu-y-khi-trien-khai-tiktok-brand-takeover-ads\">\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5b9e\u65bd TikTok \u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u65f6\u9700\u6ce8\u610f\u7684\u6280\u672f\u8981\u7d20<\/h2><h3>\u4e3a\u6700\u4f73\u4f53\u9a8c\u9009\u62e9\u56fe\u7247\u548c\u89c6\u9891\u683c\u5f0f<\/h3><p style=\"margin-bottom:15px;\">\n<strong>Brand Takeover\u5e7f\u544a<\/strong> \u5185\u5bb9\u8d28\u91cf\u8981\u6c42\u9ad8\uff0c\u56e0\u4e3a\u53ea\u6709\u51e0\u79d2\u949f\u65f6\u95f4\u5438\u5f15\u7528\u6237\u5728\u6253\u5f00TikTok\u65f6\u7acb\u5373\u89c2\u770b\u3002\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4f18\u5148\u8003\u8651\u4e2a\u6027\u5316\u56fe\u7247\uff0c\u89c6\u9891\u5206\u8fa8\u7387\u6700\u4f4e1080x1920px\uff0c\u65f6\u957f\u77ed\uff083-5\u79d2\uff09\uff0c\u786e\u4fdd\u54c1\u724clogo\u5728\u6574\u4e2a\u753b\u9762\u4e2d\u6e05\u6670\u53ef\u89c1\u3002<br>\n\u6839\u636e <span style=\"font-style:italic;\">\u6570\u5b57\u8425\u9500\uff1a\u4ece\u7b56\u7565\u5230\u6267\u884c<\/span>\u89c6\u89c9\u54c1\u724c\u8bc6\u522b\u5728\u7b2c\u4e00\u79d2\u5373\u53ef\u63d0\u5347\u4e92\u52a8\u7387\u8fbe321%\u3002DPS.MEDIA\u66fe\u4e3a\u672c\u5730\u65f6\u5c1a\u54c1\u724cDaisy\u63d0\u4f9b\u54a8\u8be2\uff0c\u5e2e\u52a9\u5c06\u9759\u6001\u6a2a\u5e45\u8f6c\u6362\u4e3a\u7edf\u4e00\u8bc6\u522b\u7684\u52a8\u6001\u56fe\u5f62\uff0c\u8f6c\u5316\u7387\u5728\u4e00\u5468\u5185\u63d0\u5347181%\uff0c\u6e90\u81eaBrand Takeover\u6d3b\u52a8\u3002\n<\/p><h3>\u4f18\u5316\u76ee\u6807\u94fe\u63a5\u5e76\u68c0\u6d4b\u9875\u9762\u52a0\u8f7d\u901f\u5ea6<\/h3><p>\u5f15\u5bfcTikTok\u7528\u6237\u8bbf\u95ee\u5408\u9002\u7684\u843d\u5730\u9875\u9700\u8981 <strong>\u4f18\u5316\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u81f33\u79d2\u4ee5\u5185<\/strong> \u5e76\u786e\u4fdd\u79fb\u52a8\u8bbe\u5907\u4e0a\u663e\u793a\u754c\u9762\u51c6\u786e\u3002\u8c37\u6b4c\u7814\u7a76\u663e\u793a\uff0c\u82e5\u5ef6\u8fdf\u8d85\u8fc73\u79d2\uff0c\u8df3\u51fa\u7387\u53ef\u9ad8\u8fbe53%\u3002DPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u4f7f\u7528Google PageSpeed Insights\u5de5\u5177\u7ed3\u5408WordPress\u56fe\u7247\u4f18\u5316\u63d2\u4ef6\u63d0\u5347\u901f\u5ea6\u8bc4\u5206\u3002\n<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;max-width:600px;margin-top:18px;\">\n<thead>\n<tr>\n<th>\u6280\u672f\u56e0\u7d20<\/th>\n<th>DPS.MEDIA\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u89c6\u9891\u683c\u5f0f\/\u5c3a\u5bf8<\/td>\n<td>MP4\uff0c\u6700\u957f3-5\u79d2\uff0c\u6bd4\u4f8b9:16\uff0c <strong>\u8986\u76d6\u54c1\u724c100%\u3002<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u52a0\u8f7d\u201c\u843d\u5730\u9875\u201d<\/td>\n<td>\u4f4e\u4e8e3\u79d2\uff0c\u54cd\u5e94\u5f0f\u8bbe\u8ba1\uff0cCTA\u6e05\u6670\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8ffd\u8e2a<\/td>\n<td>K\u1ebft \u2063h\u1ee3p TikTok Pixel & Google Analytics<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u63a7\u5236\u9891\u6b21\u4e0e\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\u80fd\u529b<\/h3><ul style=\"margin-top:15px;margin-bottom:15px;\">\n<li><strong>Brand Takeover\u2063\u6bcf\u5929\u6bcf\u4eba\u4ec5\u51fa\u73b0\u4e00\u6b21<\/strong>\uff0c\u56e0\u6b64\u4e2d\u5c0f\u4f01\u4e1a\u2063\u9700\u8981\u660e\u786e\u786e\u5b9a\u76ee\u6807\u5ba2\u6237\u7684\u9ad8\u8bbf\u95ee\u7387\u65f6\u95f4\u6bb5\u2062\uff0c\u4ee5\u5408\u7406\u5206\u914d\u8d39\u7528\u3002<\/li>\n<li>\u5229\u7528\u4e4b\u524d\u7684\u6d3b\u52a8\u6570\u636e\uff08\u81ea\u5b9a\u4e49\u53d7\u4f17\u3001\u76f8\u4f3c\u53d7\u4f17\uff09\u5e2e\u52a9\u4f18\u5316\u76ee\u6807\u5b9a\u4f4d\uff0c\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u2064 DPS.MEDIA\u66fe\u4e3a\u4e00\u5bb6\u6559\u80b2\u884c\u4e1a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u200d\u4e2a\u6027\u5316\u76ee\u6807\u5b9a\u4f4d\uff0c\u4f7f\u7528TikTok\u200c\u518d\u8425\u9500\u6570\u636e\u200d\u5e2e\u52a9\u5c06\u5b66\u5458\u8f6c\u5316\u6210\u672c\u964d\u4f4e22%\uff0c\u76f8\u8f83\u4e8e\u5e7f\u6cdb\u76ee\u6807\u2064\u3002<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/mbnail.jpgd6ca.jpg\" alt=\"\u8861\u91cf\u5e7f\u544a\u6548\u679c\u53ca\u4f18\u5316\u4e2d\u5c0f\u4f01\u4e1a\u9884\u7b97\u5206\u914d\u7684\u65b9\u6cd5\" title=\"\"><\/p><h2 id=\"do-luong-hieu-qua-chien-dich-va-toi-uu-ngan-sach-cho-doanh-nghiep-vua-va-nho\">\u8861\u91cf\u6d3b\u52a8\u6548\u679c\u5e76\u4f18\u5316\u4e2d\u5c0f\u4f01\u4e1a\u9884\u7b97\u5206\u914d<\/h2><h3>\u9700\u8ddf\u8e2a\u7684\u5173\u952e\u6307\u6807\u53ca\u6d3b\u52a8\u6548\u679c\u6d4b\u91cf\u65b9\u6cd5<\/h3><p><strong>DPS.MEDIA<\/strong> \u901a\u8fc7TikTok Brand Takeover\u200c\u5e7f\u544a\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u4ed4\u7ec6\u9009\u62e9\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPIs\uff09\u4ee5\u907f\u514d\u56e0\u6d4b\u91cf\u504f\u5dee\u800c\u4ea7\u751f\u7684\u6d6a\u8d39\u3002\u6839\u636e <em>\u201cDigital 2024: Global overview\u201d<\/em>\u62a5\u544a\uff0c\u6307\u6807\u5982 <strong>CPM<\/strong> \uff08\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09\uff0c\u2062 <strong>CTR<\/strong> \uff08\u70b9\u51fb\u7387\uff09\uff0c\u2062 <strong>\u5c55\u793a\u6b21\u6570<\/strong> \u548c <strong>\u72ec\u7acb\u8bbf\u95ee\u4eba\u6570<\/strong> \u5e94\u6210\u4e3a\u5206\u6790\u91cd\u70b9\uff0c\u5c24\u5176\u662f\u5728\u5e7f\u544a\u521a\u6253\u5f00\u5e94\u7528\u65f6\u51fa\u73b0\u3002 <\/p><ul style=\"margin:16px 0 16px 32px;\">\n<li>\u6839\u636e\u4e0d\u540c\u9636\u6bb5\u660e\u786e\u8bbe\u5b9a\u6d4b\u91cf\u76ee\u6807\uff1a\u2062\u8ba4\u77e5\u2064\u2013\u4e92\u52a8\u2063\u2013\u8f6c\u5316\u3002<\/li>\n<li>\u6839\u636e <strong>\u9ec4\u91d1\u65f6\u6bb5<\/strong> \u76d1\u6d4b\u6548\u679c\uff0c\u4ee5\u786e\u5b9a\u6700\u4f73\u51fa\u73b0\u65f6\u95f4\u3002<\/li>\n<li>\u4f7f\u7528UTM\u53c2\u6570\u548c\u7b2c\u4e09\u65b9\u8ffd\u8e2a\u8f6f\u4ef6\u2062\u5bf9\u6d41\u91cf\u6765\u6e90\u8fdb\u884c\u5206\u7c7b\u3002<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width: 100%; max-width:700px; margin: 24px 0;\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u610f\u4e49<\/th>\n<th>\u4f18\u5316\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CPM<\/td>\n<td>\u6d4b\u91cf\u6bcf\u6b21\u8bbf\u95ee\u6210\u672c\u7684\u6548\u679c<\/td>\n<td>\u901a\u8fc7\u8c03\u6574\u76ee\u6807\u53d7\u4f17\u51cf\u5c11\u6d6a\u8d39\u2063<\/td>\n<\/tr>\n<tr>\n<td>CTR<\/td>\n<td>\u786e\u5b9a\u5185\u5bb9\u521b\u610f\u7684\u5438\u5f15\u529b\u9608\u503c\u2064<\/td>\n<td>\u4f18\u5316\u56fe\u7247\u548c\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u8986\u76d6\u7387<\/td>\n<td>\u8986\u76d6\u6838\u5fc3\u53d7\u4f17\u7684\u80fd\u529b<\/td>\n<td>L\u1ef1a \u2062ch\u1ecdn t\u1ec7p\u2063 kh\u00e1ch \u200dh\u00e0ng theo\u2064 v\u1ecb tr\u00ed & \u0111\u1ed9 \u2064tu\u1ed5i<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4e3a\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u667a\u80fd\u4f18\u5316\u9884\u7b97<\/h3><p>\u6839\u636e <strong>DPS.MEDIA<\/strong>\u7684\u5b9e\u65bd\u7ecf\u9a8c\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u9075\u5faa\u539f\u5219\u200b <strong>\u7075\u6d3b\u9884\u7b97\u7ba1\u7406<\/strong> \u901a\u8fc7\u6bcf\u65e5\u7d27\u5bc6\u76d1\u63a7\u6a21\u578b\u3002\u6301\u7eed\u8fdb\u884cA\/B\u6d4b\u8bd5\u200b <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u5728\u5e94\u7528\u6253\u5f00\u65f6\u6bb5\u6d4b\u8bd5\u4e0d\u540c\u5185\u5bb9\uff0c\u6709\u52a9\u4e8e\u53d1\u73b0\u6700\u8282\u7701\u6210\u672c\u2063\u4e14\u4fdd\u8bc1\u5927\u8986\u76d6\u7387\u7684\u6d1e\u5bdf\u3002<\/a>.<\/p><p>\u6211\u4eec\u5efa\u8bae\u5e94\u7528\u7684\u4e00\u4e9b\u7a81\u51fa\u4f18\u5316\u7b56\u7565\uff1a<\/p><ul style=\"margin:16px 0 16px 32px;\">\n<li>\u8bbe\u5b9a\u6bcf\u65e5\u9884\u7b97\u9650\u5236\uff0c\u65e2\u63a7\u5236\u53c8\u7075\u6d3b\u5730\u5728\u6548\u679c\u597d\u65f6\u6269\u5927\u2064\u3002<\/li>\n<li>\u7ed3\u5408Brand Takeover\u4e0e <strong>Top View<\/strong> \u586b\u8865\u9ad8\u4ef7\u503c\u5c55\u793a\u4f4d\u7f6e\u3002<\/li>\n<li>\u59cb\u7ec8\u5c06\u5b9e\u9645\u8d39\u7528\u4e0eCPM\/CTR\u76ee\u6807\u200b\u8fdb\u884c\u5bf9\u6bd4\uff0c\u4f5c\u4e3a\u2064\u6d3b\u52a8\u521d\u671f\u7684\u53c2\u8003\u3002<\/li>\n<\/ul><p><strong>\u6848\u4f8b\u7814\u7a76\uff1a<\/strong><\/p><p>\u4e00\u5bb6\u8d8a\u5357\u5316\u5986\u54c1\u54c1\u724c\u2062\u4e0eDPS.MEDIA\u5408\u4f5c\uff0c\u8bd5\u9a8cBrand Takeover\u2062\u4e3a\u671f3\u5929\uff0c\u6bcf\u5929\u9884\u7b97\u9650\u5236\u4e3a500\u4e07\u8d8a\u5357\u76fe\u3002\u7ed3\u679c\uff1a <strong>CPM\u964d\u4f4e17%\uff0cCTR\u200b\u63d0\u53471.8\u500d<\/strong>\u4e0e\u666e\u901a\u5e7f\u544a\u76f8\u6bd4\uff0c\u7f51\u7ad9\u8f6c\u5316\u7387\u66f4\u9ad8\u3002\u6301\u7eed\u7684\u6570\u636e\u76d1\u63a7\u5e2e\u52a9\u7acb\u5373\u505c\u6b62\u6548\u679c\u4e0d\u4f73\u7684\u521b\u610f\uff0c\u5e76\u5c06\u9884\u7b97\u8f6c\u79fb\u5230\u7528\u6237\u6253\u5f00\u5e94\u7528\u6700\u591a\u7684\u9ec4\u91d1\u65f6\u6bb5\u3002<\/p><p><\/p><h3>\u0110\u1ec1 xu\u1ea5t c\u1eadp nh\u1eadt: S\u1eed d\u1ee5ng\u2062 AI &\u200d d\u1eef li\u1ec7u th\u1eddi\u2063 gian th\u1ef1c \u0111\u1ec3 c\u00e1 nh\u00e2n\u200c h\u00f3a t\u1ed1i \u01b0u<\/h3><p>\u5173\u952e\u70b9 <strong>DPS.MEDIA<\/strong>\u5728\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684TikTok\u73af\u5883\u4e2d\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u79ef\u6781\u5e94\u7528AI\u8fdb\u884c\u5b9e\u65f6\u7ee9\u6548\u5206\u6790\u3002\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\u6307\u51fa\uff0c\u4f01\u4e1a\u5229\u7528\u5e7f\u544a\u4f18\u5316\u81ea\u52a8\u5316\u53ef\u8282\u7701\u9ad8\u8fbe271\u4e07\u4ebf\u8d8a\u5357\u76fe\u7684\u8425\u9500\u8d39\u7528\u3002 <\/p><p>\u4e3a\u4e86\u5145\u5206\u5229\u7528\u8fd9\u4e00\u4f18\u52bf\uff0c\u8bf7\uff1a<\/p><ul style=\"margin:16px 0 16px 32px;\">\n<li>\u4f7f\u7528\u81ea\u52a8\u66f4\u65b0\u6bcf\u5c0f\u65f6\u6570\u636e\u7684\u4eea\u8868\u76d8\uff0c\u5982Google Data Studio\u6216Power BI\u3002<\/li>\n<li>T\u00edch h\u1ee3p\u2062 API \u2063TikTok \u0111\u1ec3 nh\u1eadn th\u00f4ng b\u00e1o s\u1edbm khi m\u1ed9t \u200dcreative \u201cb\u00f9ng n\u1ed5\u201d ho\u1eb7c th\u1ea5t\u2064 b\u1ea1i.<\/li>\n<li>\u6df1\u5165\u5206\u6790\u7528\u6237\u884c\u4e3a\u70ed\u56fe\uff0c\u4e3a\u4e0d\u540c\u76ee\u6807\u7fa4\u4f53\u4e2a\u6027\u5316\u521b\u610f\u5185\u5bb9\u3002<\/li>\n<\/ul><p>V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn linh\u200d ho\u1ea1t, c\u1eadp nh\u1eadt ch\u1ec9\u2062 s\u1ed1 li\u00ean \u2064t\u1ee5c v\u00e0 ph\u00e2n b\u1ed5 \u2062ng\u00e2n s\u00e1ch\u2063 d\u1ef1a \u2062tr\u00ean \u2064hi\u1ec7u su\u1ea5t th\u1ef1c, SMEs \u200cho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebfn TikTok Brand Takeover t\u1eeb \u201cgi\u1ea3i ph\u00e1p\u2064 th\u01b0\u01a1ng \u200chi\u1ec7u \u200ct\u1ea7m cao\u201d \u2063th\u00e0nh l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u\u2062 & \u200cti\u1ebft ki\u1ec7m\u200c ng\u00e2n s\u00e1ch \u2062th\u1ef1c\u2062 t\u1ebf \u200dtr\u00ean th\u1ecb tr\u01b0\u1eddng \u200cVi\u1ec7t Nam.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ile-14.jpg\" alt=\"Brand Takeover\u4e2d\u6784\u5efa\u6e05\u6670\u54c1\u724c\u4fe1\u606f\u7684\u539f\u5219\" title=\"\"><\/p><h2 id=\"nguyen-tac-xay-dung-thong-diep-thuong-hieu-ro-rang-trong-brand-takeover\">\u6784\u5efa\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u4e2d\u6e05\u6670\u54c1\u724c\u4fe1\u606f\u7684\u539f\u5219<\/h2><h3>\u524d\u4e09\u79d2\u5185\u6e05\u6670\u4e14\u4e00\u81f4\u7684\u4f20\u8fbe<\/h3><p><strong>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76<\/strong>\u4eba\u8111\u8bc6\u522b\u3001\u8fde\u63a5\u5e76\u201c\u9501\u5b9a\u201d\u54c1\u724c\u60c5\u611f\u4e0d\u5230\u4e00\u79d2\u949f\u3002\u5bf9\u4e8eTikTok\u4e0a\u7684\u54c1\u724c\u63a5\u7ba1\u2014\u2014\u8fd9\u4e0d\u52303\u79d2\u7684\u9ec4\u91d1\u65f6\u523b\u5c24\u4e3a\u91cd\u8981\u3002DPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5728\u89c6\u9891\u5f00\u5934\u7684\u4e2d\u5fc3\u4f4d\u7f6e\u653e\u7f6elogo\u3001\u6838\u5fc3\u4fe1\u606f\u548c\u8bc6\u522b\u8272\u3002\u907f\u514d\u5806\u780c\u8fc7\u591a\u8c61\u5f81\u610f\u4e49\u2014\u2014\u8981\u6e05\u6670\u3001\u4e00\u81f4\uff0c\u5e76\u9009\u62e9\u4e00\u4e2a\u8d2f\u7a7f\u59cb\u7ec8\u7684\u5355\u4e00\u4fe1\u606f\u3002<\/p><ul style=\"margin-left:20px;\">\n<li><strong>Logo \u200b& \u200cth\u00f4ng \u0111i\u1ec7p\u200d ng\u1eafn g\u1ecdn<\/strong>\u653e\u7f6e\u4e8e\u6b63\u9762\uff0c\u4e14\u4e0d\u4e0e\u80cc\u666f\u6df7\u6dc6\u3002<\/li>\n<li><strong>\u4e3b\u8272\u8c03<\/strong>\u4f7f\u7528\u4e0e\u54c1\u724c\u8bc6\u522b\u4e00\u81f4\u7684\u8272\u7cfb\u3002<\/li>\n<li><strong>\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec<\/strong>\u5229\u7528\u5b57\u5e55\u548c\u52a8\u6001\u56fe\u50cf\u5f15\u5bfc\u70b9\u51fb\u3002<\/li>\n<\/ul><h3>\u5229\u7528\u5fc3\u7406\u6548\u5e94\u4e0e\u89c6\u89c9\u89e6\u53d1\u5668\u6700\u5927\u5316\u6548\u679c<\/h3><p><span style=\"font-style:italic;\">\u6839\u636e\u300a\u54c1\u724c\u601d\u7ef4\u4e0e\u5176\u4ed6\u9ad8\u5c1a\u8ffd\u6c42\u300b\u4e00\u4e66\uff0c\u5ba2\u6237\u6df1\u53d7\u201c\u7b2c\u4e00\u5370\u8c61\u504f\u89c1\u201d\u7684\u5f71\u54cd\u3002<\/span> DPS.MEDIA\u4e3a\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u8fde\u9501\u836f\u5e97\u5b9e\u65bd\u4e86\u54c1\u724c\u63a5\u7ba1\uff0c\u521b\u9020\u4e86\u5f00\u5e94\u7528\u6548\u679c\uff1a\u54c1\u724c\u4ee5\u72ec\u7279\u7684\u84dd\u8272\u6846\u67b6\u7a81\u51fa\uff0c\u4fe1\u606f\u201c\u6bcf\u5929\u5f3a\u5065\uff0c\u4eca\u5929\u4e70\u836f\u201d\u6a2a\u5c4f\u6eda\u52a8\u3002\u7ed3\u679c\uff1a\u54c1\u724c\u8bc6\u522b\u7387\u5728\u4e09\u5929\u5185\u63d0\u5347781%\uff0c\u70b9\u51fb\u91cf\u662f\u666e\u901a\u5e7f\u544a\u89c6\u9891\u7684\u4e24\u500d\u3002<\/p><div style=\"overflow-x:auto;\">\n<table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top:10px;\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u7b80\u77ed\u63cf\u8ff0<\/th>\n<th>DPS.MEDIA\u5907\u6ce8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Logo\u51fa\u73b0<\/td>\n<td>\u524d\u4e09\u79d2\uff0c\u5c3a\u5bf8\u8f83\u5927<\/td>\n<td>\u5e94\u653e\u7f6e\u4e8e\u4e2d\u5fc3\u533a\u57df<\/td>\n<\/tr>\n<tr>\n<td>\u8bc6\u522b\u8272<\/td>\n<td>\u8d2f\u7a7f\u59cb\u7ec8\u7684\u4e3b\u8272\u8c03<\/td>\n<td>\u4e0e\u7ebf\u4e0b\u54c1\u724c\u4fdd\u6301\u4e00\u81f4<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u8981\u4fe1\u606f<\/td>\n<td>\u7b80\u77ed\u3001\u7a81\u51fa\u3001\u6613\u8bb0<\/td>\n<td>\u4e0d\u8d85\u8fc77\u4e2a\u8bcd<\/td>\n<\/tr>\n<tr>\n<td>\u884c\u52a8\u53f7\u53ec<\/td>\n<td>\u52a8\u8bcd\u5f3a\u70c8\uff0c\u542b\u4e49\u660e\u786e<\/td>\n<td>\u7f6e\u4e8e\u89c6\u9891\u672b\u5c3e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>\u9488\u5bf9 TikTok \u5feb\u901f\u6d4f\u89c8\u6587\u5316\u8c03\u6574\u4fe1\u606f\u4f20\u9012<\/h3><p>\u8d8a\u5357TikTok\u7528\u6237\u4e60\u60ef\u6781\u5feb\u6ed1\u52a8\uff0c\u82e5\u4fe1\u606f\u6742\u4e71\u6216\u6a21\u7cca\u6613\u8df3\u8fc7\u5e7f\u544a\u3002DPS.MEDIA\u901a\u5e38\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u4f18\u5316\u5185\u5bb9\uff1a<\/p><ul style=\"margin-left:20px;\">\n<li>\u9009\u62e9\u552f\u4e00\u201c\u6807\u8bed\u201d\u2014\u2014\u4f20\u8fbe\u6df1\u523b\u5370\u8c61\u7684 <b>3-5\u4e2a\u8bcd<\/b><\/li>\n<li>\u4f18\u5148\u52a8\u6001\u56fe\u50cf\uff0c\u5b57\u4f53\u6e05\u6670\u4e14\u9192\u76ee\uff0c\u6548\u679c\u5438\u5f15\u4f46\u4e0d\u6742\u4e71<\/li>\n<\/ul><p>\u82e5\u521b\u610f\u4e0d\u660e\u786e\uff0c\u5c1d\u8bd5\u5185\u90e8\u6d4b\u8bd5\uff1a\u5c06\u89c6\u9891\u53d1\u7ed93\u7ec4\u4e0d\u540c\u5458\u5de5\uff0c\u8be2\u95ee\u4ed6\u4eec\u524d5\u79d2\u8bb0\u4f4f\u4e86\u4ec0\u4e48\u3002\u8fd9\u4e9b\u53cd\u9988\u5e2e\u52a9DPS.MEDIA\u7cbe\u51c6\u8c03\u6574\u54c1\u724c\u63a5\u7ba1\u6d3b\u52a8\uff0c\u4f7f\u5176\u66f4\u5b9e\u6218\u3001\u66f4\u8d34\u8fd1\u8d8a\u5357\u6587\u5316\uff01<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/977072.jpg242a.jpg\" alt=\"\u8d8a\u5357\u4f01\u4e1a\u7684\u5b9e\u9645\u6295\u653e\u7ecf\u9a8c\u4e0e\u6210\u529f\u6848\u4f8b\u5206\u4eab\" title=\"\"><\/p><h2 id=\"kinh-nghiem-trien-khai-thuc-te-va-bai-hoc-thanh-cong-tu-cac-doanh-nghiep-viet\">\u8d8a\u5357\u4f01\u4e1a\u7684\u5b9e\u6218\u7ecf\u9a8c\u4e0e\u6210\u529f\u6559\u8bad<\/h2><h3>\u6253\u9020\u7a81\u51fa\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u7684\u5173\u952e\u8981\u7d20<\/h3><p><strong>DPS.MEDIA\u53d1\u73b0\uff1a<\/strong> \u8981\u5728TikTok\u54c1\u724c\u63a5\u7ba1\u5e7f\u544a\u4e2d\u6210\u529f\uff0c\u8d8a\u5357\u4f01\u4e1a\u9700\u6df1\u523b\u7406\u89e3\u7528\u6237\u884c\u4e3a\uff0c\u6293\u4f4f\u201c\u77ac\u95f4\u673a\u4f1a\u201d\u5728\u7528\u6237\u521a\u6253\u5f00\u5e94\u7528\u65f6\u3002\u5c3c\u5c14\u68ee\u548cGoogle\u8c03\u7814\u8d44\u6599\u4e5f\u8bc1\u5b9e\uff0c\u9996\u6b21\u51fa\u73b0\u51b3\u5b9a\u4e86\u9ad8\u8fbe74.1%\u7684\u54c1\u724c\u8bb0\u5fc6\u7387\u3002\u56e0\u6b64\uff0c\u5173\u952e\u4e0d\u53ea\u662f\u5927\u9884\u7b97\uff0c\u800c\u662f\u72ec\u7279\u521b\u610f\u3001\u4e30\u5bcc\u60c5\u611f\u548c\u5728\u9ec4\u91d13\u79d2\u5185\u7684\u5373\u65f6\u51b2\u51fb\u3002<\/p><ul>\n<li><b>\u5f3a\u70c8\u7684\u54c1\u724c\u5b9a\u4f4d\uff1a<\/b> Vinamilk\u5728TikTok\u4e0a\u901a\u8fc7Brand\u2064Takeover\u65b0\u63a8\u51fa\u7684\u9c9c\u5976\u7cfb\u5217\uff0c\u572824\u5c0f\u65f6\u5185\u8fbe\u5230\u4e86300\u4e07\u6b21\u5c55\u793a\u3002<\/li>\n<li><b>\u4e92\u52a8\u5185\u5bb9\u521b\u610f\uff1a<\/b> \u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u91c7\u7528\u54c1\u724c\u8272\u5f69\u3001\u5f3a\u6709\u529b\u7684\u6807\u8bed\u6216\u9644\u5e26\u8ff7\u4f60\u6311\u6218\uff08mini challenge\uff09\u6765\u5438\u5f15\u89c2\u4f17\u5728\u51fa\u73b0\u65f6\u7acb\u5373\u4e92\u52a8\u3002<\/li>\n<li><b>\u4f18\u5316\u76ee\u6807\u5ba2\u6237\u6587\u4ef6\uff1a<\/b> \u9009\u62e9\u667a\u80fd\u9884\u7b97\u65b9\u6848\uff0c\u7cbe\u51c6\u5b9a\u4f4d\u533a\u57df\/\u5e02\u573a\u7ec6\u5206\u76ee\u6807\u7fa4\u4f53\u2014\u2014\u8fd9\u662fDPS.MEDIA\u54a8\u8be2\u5e2e\u52a9\u964d\u4f4eCPM\u6210\u672c27%\u540c\u65f6\u4fdd\u6301\u9ad8\u8986\u76d6\u7387\u7684\u79d8\u8bc0\u3002<\/li>\n<\/ul><h3>Case study\u2063 c\u1ee5 th\u1ec3: Chi\u1ebfn d\u1ecbch\u200d F&B \u1ee9ng d\u1ee5ng Brand Takeover<\/h3><p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng \u2062t\u00f3m l\u01b0\u1ee3c kinh nghi\u1ec7m\u2063 tri\u1ec3n khai cho nh\u00e3n tr\u00e0 s\u1eefa\u2064 \u201cXanh\u2064 L\u00fd\u201d\u2063 c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng\u200b DPS.MEDIA, \u200dd\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111o\u200b l\u01b0\u1eddng \u2064th\u1ef1c \u0111\u01b0\u1ee3c \u200c\u0111\u1ed3ng ki\u1ec3m nghi\u1ec7m b\u1edfi \u0111\u1ed9i\u2062 ng\u0169 Facebook Marketing Science.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>Brand\u2064Takeover\u6295\u653e\u524d<\/th>\n<th>\u6295\u653e\u4e00\u5468\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9996\u6b21\u5c55\u793a\u6b21\u6570<\/td>\n<td>75,000<\/td>\n<td><strong>510,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u8bc6\u522b\u7387<\/td>\n<td>22%<\/td>\n<td><strong>62%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u70b9\u51fb\u5230\u5e97\u7387<\/td>\n<td>1.6%<\/td>\n<td><strong>5.1%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>B\u00e0i h\u1ecdc r\u00fat ra\u200d & l\u1eddi \u2063khuy\u00ean d\u00e0nh cho SMEs<\/h3><p><strong>DPS.MEDIA\u7ed3\u8bba\uff1a<\/strong> \u5728TikTok\u4e0a\u901a\u8fc7Brand Takeover\u7cbe\u51c6\u51fa\u73b0\u5728\u6b63\u786e\u65f6\u95f4\u3001\u6b63\u786e\u4eba\u7fa4\u9762\u524d\uff0c\u4e0d\u4ec5\u4f18\u5316\u5e7f\u544a\u6548\u679c\uff0c\u8fd8\u80fd\u6784\u5efa\u7a33\u56fa\u7684\u54c1\u724c\u8bc6\u522b\u5e73\u53f0\uff0c\u5e76\u901a\u8fc7\u771f\u5b9e\u6570\u636e\u8f7b\u677e\u8861\u91cf\u3002\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4ece\u5c0f\u89c4\u6a21\u6d4b\u8bd5\u5f00\u59cb\uff0c\u8fdb\u884cA\/B\u5e7f\u544a\u6837\u5f0f\u6d4b\u8bd5\uff0c\u6ce8\u91cd\u7b80\u6d01\u7684\u6545\u4e8b\u8bb2\u8ff0\u800c\u975e\u4fe1\u606f\u5806\u780c\u3002  <\/p><ul>\n<li>\u59cb\u7ec8\u5c06\u4e92\u52a8\u56e0\u7d20\u548c\u4e2a\u6027\u5316\u653e\u5728\u9996\u4f4d\u3002<\/li>\n<li>\u591a\u6837\u5316\u89c6\u89c9\u5143\u7d20\u2014\u2014\u52a8\u6001\u56fe\u5f62\u6bd4\u9759\u6001\u56fe\u7247\u66f4\u80fd\u5438\u5f15\u89c6\u7ebf\u3002<\/li>\n<li>\u5efa\u8bae\u9009\u62e9\u4e0e\u65b0\u54c1\u53d1\u5e03\u6216\u7279\u522b\u4f18\u60e0\u6d3b\u52a8\u540c\u6b65\u6295\u653e\u65f6\u95f4\u3002<\/li>\n<\/ul><p><em>\u591a\u4f4d\u4e13\u5bb6\u4e00\u81f4\u8ba4\u4e3a\uff0cBrand Takeover\u662f\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5728TikTok\u4e0a\u5f3a\u52bf\u4e14\u8282\u7701\u6210\u672c\u5730\u201c\u4eae\u76f8\u201d\u7684\u5408\u9002\u9009\u62e9\u2014\u2014\u524d\u63d0\u662f\u5145\u5206\u5229\u7528\u6bcf\u4e00\u79d2\u7684\u66dd\u5149\u673a\u4f1a\uff01<\/em> <\/p><h2 id=\"outro\">\u524d\u65b9\u7684\u65c5\u7a0b<\/h2><p>TikTok Brand Takeover\u5e7f\u544a\u4e0d\u4ec5\u662f\u4e00\u79cd\u5e38\u89c4\u5e7f\u544a\u5f62\u5f0f\uff0c\u66f4\u662f\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5ba2\u6237\u5fc3\u667a\u4e2d\u8fc5\u901f\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u7684\u6218\u7565\u5de5\u5177\u3002\u51ed\u501f\u7528\u6237\u6253\u5f00\u5e94\u7528\u5373\u5c55\u793a\u7684\u7279\u6027\uff0c\u8be5\u5f62\u5f0f\u63d0\u5347\u54c1\u724c\u8bc6\u522b\u5ea6\u5e76\u4fc3\u8fdb\u5feb\u901f\u884c\u52a8\u2014\u2014\u8fd9\u662f\u4efb\u4f55\u73b0\u4ee3\u8425\u9500\u6d3b\u52a8\u5fc5\u5907\u7684\u3002<\/p><p>\u7136\u800c\uff0c\u4e3a\u4e86\u9ad8\u6548\u6267\u884c\uff0c\u4f01\u4e1a\u4e0d\u5e94\u4ec5\u6ee1\u8db3\u4e8e\u201c\u51fa\u73b0\u201d\uff0c\u800c\u5e94\u6ce8\u91cd\u5185\u5bb9\u521b\u610f\u3001\u4fe1\u606f\u4f18\u5316\u3001\u7cbe\u51c6\u76ee\u6807\u5ba2\u6237\u5206\u6790\u53ca\u5de7\u5999\u878d\u5165\u6574\u4f53\u4f20\u64ad\u7b56\u7565\u3002DPS.MEDIA\u9f13\u52b1\u4e2d\u5c0f\u4f01\u4e1a\u5145\u5206\u5229\u7528\u73b0\u6709\u8d44\u6e90\u548c\u6570\u636e\uff0c\u7075\u6d3b\u6d4b\u8bd5TikTok\u5e7f\u544a\u5f62\u5f0f\uff0c\u5e76\u7ed3\u5408Facebook\u3001Instagram\u53caGoogle\u7b49\u5e73\u53f0\uff0c\u5b9e\u73b0\u534f\u540c\u6548\u5e94\u3002<\/p><p>\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u66f4\u5177\u521b\u610f\u7684\u54c1\u724c\u5e7f\u544a\u63a8\u5e7f\u65b9\u5f0f\uff0c\u5efa\u8bae\u4e86\u89e3TopView\u5e7f\u544a\u6216\u4fe1\u606f\u6d41\u5e7f\u544a\u2014\u2014\u8fd9\u4e9b\u5f62\u5f0f\u53ef\u4e0eBrand Takeover\u65e0\u7f1d\u7ed3\u5408\uff0c\u6253\u9020\u8fde\u8d2f\u4e14\u6df1\u523b\u7684\u7528\u6237\u65c5\u7a0b\u3002<\/p><p>DPS.MEDIA\u59cb\u7ec8\u966a\u4f34\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u54c1\u724c\u63a8\u5e7f\u4e4b\u8def\u4e0a\uff0c\u4ece\u6218\u7565\u601d\u7ef4\u5230\u5b9e\u9645\u6267\u884c\u3002\u6b22\u8fce\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u5206\u4eab\u60a8\u5bf9TikTok Brand Takeover\u5e7f\u544a\u7684\u770b\u6cd5\u6216\u63d0\u95ee\u2014\u2014\u8bf4\u4e0d\u5b9a\u4f1f\u5927\u521b\u610f\u5c31\u4ece\u4eca\u5929\u7684\u5c0f\u5bf9\u8bdd\u5f00\u59cb\u3002 <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9afacebook%e5%b9%bf%e5%91%8a%e8%ae%be%e7%bd%ae%e6%9c%8d%e5%8a%a1%e4%bb%b7%e6%a0%bc%e8%a1%a8\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5c0f\u578b\u4f01\u4e1aFacebook\u5e7f\u544a\u8bbe\u7f6e\u670d\u52a1\u4ef7\u683c\u8868<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%ae%80%e5%8d%95%e6%9c%89%e6%95%88%e7%9a%84%e5%85%8d%e8%b4%b9%e5%9c%a8%e7%ba%bf%e6%a8%aa%e5%b9%85%e8%ae%be%e8%ae%a1%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7b80\u5355\u9ad8\u6548\u7684\u514d\u8d39\u5728\u7ebf\u6a2a\u5e45\u8bbe\u8ba1\u6307\u5357<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8-tiktok-%e5%b9%bf%e5%91%8a%e4%b8%ad%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e9%80%89%e6%8b%a9%e5%8f%97%e4%bc%97%e5%ae%9a%e4%bd%8d\/\" class=\"lwrp-list-link\"><span 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