{"id":23067,"date":"2025-05-13T12:13:49","date_gmt":"2025-05-13T05:13:49","guid":{"rendered":"https:\/\/dps.media\/kich-ban-livestream-cham-soc-da-don-gian-nhung-chot-don-tot\/"},"modified":"2025-05-13T12:13:51","modified_gmt":"2025-05-13T05:13:51","slug":"%e7%9b%b4%e6%92%ad%e5%ae%a2%e6%9c%8d%e8%84%9a%e6%9c%ac%e5%b7%b2%e7%ae%80%e5%8d%95%e4%bd%86%e6%88%90%e4%ba%a4%e8%ae%a2%e5%8d%95%e5%a5%bd","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e7%9b%b4%e6%92%ad%e5%ae%a2%e6%9c%8d%e8%84%9a%e6%9c%ac%e5%b7%b2%e7%ae%80%e5%8d%95%e4%bd%86%e6%88%90%e4%ba%a4%e8%ae%a2%e5%8d%95%e5%a5%bd\/","title":{"rendered":"\u76f4\u64ad\u62a4\u80a4\u811a\u672c\u7b80\u5355\u4f46\u6210\u4ea4\u6548\u679c\u597d"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u76f4\u64ad\u662f\u5316\u5986\u54c1\u884c\u4e1a\u7684\u201c\u9ec4\u91d1\u201d\u571f\u58e4\uff0c\u4f46\u5e76\u975e\u6bcf\u4e2a\u4eba\u90fd\u61c2\u5f97\u5982\u4f55\u5c06\u4e00\u6b21\u62a4\u80a4\u54a8\u8be2\u53d8\u6210\u9ad8\u6548\u7684\u9500\u552e\u811a\u672c\u3002. <strong>\u4e00\u4e2a\u7cbe\u5fc3\u7f16\u6392\u7684\u76f4\u64ad\u811a\u672c\u2014\u2014\u5373\u4f7f\u5f88\u7b80\u5355\u2014\u2014\u4e5f\u80fd\u5c06\u6210\u4ea4\u7387\u63d0\u5347\u81f335%<\/strong>, \uff0c\u6839\u636eDPS.MEDIA\u4e3a\u7f8e\u4e1aSMEs\u5ba2\u6237\u6267\u884c\u7684\u5404\u7c7b\u6d3b\u52a8\u7edf\u8ba1\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u65e0\u9700\u5927\u91cf\u5e7f\u544a\u6295\u5165\u5c31\u80fd\u63d0\u5347\u9500\u552e\u989d\u7684\u65b9\u6cd5\uff0c\u8bf7\u4ece\u4f60\u6bcf\u5929\u8bf4\u7684\u5185\u5bb9\u672c\u8eab\u5f00\u59cb\u3002.<\/p><p><strong>\u62a4\u80a4\u76f4\u64ad\u811a\u672c\u4e2d\u6700\u91cd\u8981\u7684\u662f\u4ece\u4e00\u5f00\u59cb\u5c31\u660e\u786e\u76ee\u6807\u548c\u89c2\u4f17\u753b\u50cf\u3002.<\/strong> \u5e76\u975e\u6240\u6709\u89c2\u770b\u76f4\u64ad\u7684\u4eba\u90fd\u662f\u6f5c\u5728\u5ba2\u6237\u2014\u2014\u4f46\u5f53\u5185\u5bb9\u6b63\u4e2d\u4ed6\u4eec\u5173\u5fc3\u7684\u95ee\u9898\u65f6\uff0c\u4f60\u5c31\u80fd\u7559\u4f4f\u4ed6\u4eec\u8db3\u591f\u4e45\u4ee5\u5b9e\u73b0\u8f6c\u5316\u3002\u6839\u636e\u6211\u4eec\u4e3a\u5316\u5986\u54c1\u4f01\u4e1a\u5b9e\u65bd120\u591a\u4e2a\u76f4\u64ad\u9879\u76ee\u7684\u7ecf\u9a8c\uff1a <em>\u4e00\u4f4d\u534f\u8c03\u5458\u53ef\u80fd\u4e0d\u4f1a\u5316\u5986\uff0c\u4f46\u53ea\u8981\u7d27\u6263\u6b63\u786e\u6d1e\u5bdf\u7684\u811a\u672c\u2014\u2014\u8ba2\u5355\u4f9d\u7136\u80fd\u7a33\u5b9a\u6210\u4ea4<\/em>.<\/p><p>\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u811a\u672c\u4e0d\u80fd\u53ea\u662f\u5355\u7eaf\u7684\u4ea7\u54c1\u4ecb\u7ecd\u3002. <strong>\u5b83\u5fc5\u987b\u7ed3\u5408\u6545\u4e8b\u8bb2\u8ff0\u3001\u5b9e\u9645\u77e5\u8bc6\u548c\u6070\u5230\u597d\u5904\u7684\u9500\u552e\u89e6\u53d1\u70b9\u3002.<\/strong> \u4f8b\u5982\uff0c\u4e0e\u5176\u8bf4\u201c\u8fd9\u6b3e\u9762\u971c\u80fd\u7f8e\u767d\u201d\uff0c\u4e0d\u5982\u8bb2\u8ff0A\u5ba2\u6237\u4ea7\u540e\u76ae\u80a4\u6697\u6c89\u3001\u4f7f\u7528\u4e09\u5468\u540e\u6539\u5584\u7684\u771f\u5b9e\u6848\u4f8b\u3002. <em>\u4e00\u4e2a\u7b80\u77ed\u5374\u4e0e\u771f\u4eba\u771f\u4e8b\u76f8\u5173\u7684\u6545\u4e8b\uff0c\u5c31\u662f\u57f9\u517b\u4fe1\u4efb\u548c\u6fc0\u53d1\u8d2d\u4e70\u884c\u52a8\u7684\u5173\u952e\u3002.<\/em><\/p><p><strong>\u8bf7\u8bb0\u4f4f\uff1a\u4f60\u5728\u524d10\u79d2\u8bf4\u7684\u5185\u5bb9\u51b3\u5b9a\u4e86\u89c2\u4f17\u7ee7\u7eed\u89c2\u770b\u8fd8\u662f\u79bb\u5f00\uff0c\u6982\u7387\u9ad8\u8fbe70%\u3002.<\/strong> \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i lu\u00f4n \u200c\u0111\u1ec1 xu\u1ea5t\u2062 b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi \u0111\u00e1nh tr\u00fang \u2064nhu c\u1ea7u: \u201cB\u1ea1n c\u00f3 \u0111ang r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng da kh\u00f4 r\u00e1p, n\u1ed5i m\u1ee5n sau\u200c khi d\u01b0\u1ee1ng\u2063 sai c\u00e1ch?\u201d K\u1ebft c\u1ea5u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 li\u00ean\u2063 k\u1ebft t\u00e2m l\u00fd ngay l\u1eadp t\u1ee9c v\u00e0 chu\u1ea9n b\u1ecb s\u1eb5n \u2062n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\u200c \u0111\u00fang l\u00fac.<\/p><p>\u6700\u540e\uff0c\u76f4\u64ad\u5e76\u4e0d\u5728\u201c\u7ed3\u675f\u76f4\u64ad\u201d\u6309\u94ae\u5904\u753b\u4e0a\u53e5\u53f7\u3002. <strong>M\u1ed9t k\u1ecbch b\u1ea3n hi\u1ec7u\u200d qu\u1ea3 l\u00e0 khi n\u00f3\u200d m\u1edf\u200d ra\u200d chu\u1ed7i t\u01b0\u01a1ng t\u00e1c h\u1eadu livestream: inbox, theo d\u00f5i, \u0111\u0103ng k\u00fd nh\u1eadn \u01b0u \u0111\u00e3i,\u2026<\/strong> \u90a3\u624d\u662f\u771f\u6b63\u7684\u65f6\u523b <em>\u8d62\u5f97\u4fe1\u4efb<\/em>, \uff0c\u4e0d\u4ec5\u4ec5\u662f\u6210\u4ea4\u8ba2\u5355\u3002\u5f53\u4f60\u4ece\u5934\u5230\u5c3e\u90fd\u505a\u5f97\u5f88\u597d\u65f6\uff0c\u4f60\u65e0\u9700\u6bcf\u5929\u76f4\u64ad\uff0c\u4e5f\u80fd\u4fdd\u6301\u53ef\u6301\u7eed\u7684\u9500\u552e\u8282\u594f\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/834313.jpg350a.jpg\" alt=\"\u6253\u9020\u5951\u5408\u8d8a\u5357\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u62a4\u80a4\u76f4\u64ad\u5267\u672c\" title=\"\"><\/p><h2 id=\"xay-dung-kich-ban-livestream-cham-soc-da-phu-hop-voi-hanh-vi-tieu-dung-cua-nguoi-viet\">\u6784\u5efa\u7b26\u5408\u8d8a\u5357\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u62a4\u80a4\u76f4\u64ad\u811a\u672c<\/h2><h3>\u6b63\u786e\u7406\u89e3\u8d2d\u4e70\u884c\u4e3a\uff0c\u6709\u6548\u4fc3\u6210\u4e0b\u5355<\/h3><p>\u6839\u636e\u5c3c\u5c14\u68ee\u8d8a\u5357\u7684\u62a5\u544a\uff0c\u8d85\u8fc770%\u7684\u8d8a\u5357\u6d88\u8d39\u8005\u5728\u51b3\u5b9a\u8d2d\u4e70\u5316\u5986\u54c1\u524d\u66f4\u91cd\u89c6\u5b9e\u9645\u4f53\u9a8c\uff0c\u5c24\u5176\u662f\u5728\u62a4\u80a4\u9886\u57df\u3002\u56e0\u6b64\uff0c\u4e00\u4e2a\u9ad8\u6548\u7684\u76f4\u64ad\u811a\u672c\u4e0d\u5e94\u53ea\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u4fe1\u606f\u2014\u2014\u8fd8\u9700\u878d\u5408\u60c5\u611f\u3001\u4e92\u52a8\u548c\u5373\u65f6\u53cd\u9988\u7b49\u8981\u7d20\u3002. <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"54\">DPS.MEDIA<\/a> \u5efa\u8bae\u5728\u76f4\u64ad\u4e2d\u91c7\u75283T\u6a21\u578b\uff1a <strong>Th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd \u2013 T\u1ea1o ni\u1ec1m tin \u2013 Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<\/strong>. <\/p><p>\u4e00\u4e2a\u5178\u578b\u6848\u4f8b\u662f\u672c\u571f\u54c1\u724cL.The\u2014\u2014\u5728\u5e94\u7528\u201c\u6709\u8ba1\u5212\u7684\u7f8e\u4e3d\u808c\u80a4\u201d\u7cfb\u5217\u76f4\u64ad\u540e\uff0c\u5176\u8f6c\u5316\u7387\u8f83\u4f20\u7edf\u4f20\u64ad\u65b9\u5f0f\u63d0\u5347\u4e8635%\u3002\u6bcf\u573a\u76f4\u64ad\u90fd\u4ee5\u5ba2\u6237\u7684\u771f\u5b9e\u6545\u4e8b\u5f00\u573a\uff0c\u63a5\u7740\u7531\u7f51\u7ea2\u6f14\u793a\u4ea7\u54c1\u4f7f\u7528\uff0c\u6700\u540e\u4ee5\u9650\u65f6\u4f18\u60e0\u7801\u7684\u5c0f\u6e38\u620f\u6536\u5c3e\uff0c\u6fc0\u53d1\u4e86\u8d2d\u7269\u201cFOMO\u201d\u5fc3\u7406\u2014\u2014\u8fd9\u662f\u672c\u5730\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u6d88\u8d39\u8005\u5e38\u89c1\u7684\u73b0\u8c61\u3002.<\/p><h3>\u6839\u636e\u6d88\u8d39\u5fc3\u7406\u6a21\u578b\u5206\u6bb5\u76f4\u64ad\u811a\u672c<\/h3><p>\u57fa\u4e8eAIDA\u6a21\u578b\uff08\u6ce8\u610f\u2014\u2014\u5174\u8da3\u2014\u2014\u6b32\u671b\u2014\u2014\u884c\u52a8\uff09\uff0cDPS.MEDIA\u5efa\u8bae\u5982\u4e0b\u811a\u672c\u7ed3\u6784\uff1a<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>\u5206\u6bb5<\/th>\n<th>\u9700\u8981\u5c55\u5f00\u7684\u5185\u5bb9<\/th>\n<th>\u5efa\u8bae\u65f6\u957f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u6ce8\u610f<\/strong><\/td>\n<td>G\u00e2y ch\u00fa \u00fd b\u1eb1ng\u200b c\u00fa\u2062 \u201chook\u201d \u2013 c\u00e2u h\u1ecfi trend TikTok, hi\u1ec7n t\u01b0\u1ee3ng da li\u1ec5u hot<\/td>\n<td>1-2\u5206\u949f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5174\u8da3<\/strong><\/td>\n<td>Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m theo ng\u00f4n ng\u1eef g\u00e3i \u0111\u00fang\u2062 \u201cn\u1ed7i \u0111au\u201d (dry skin, da m\u1ee5n\u2026)<\/td>\n<td>3-5\u5206\u949f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6b32\u671b<\/strong><\/td>\n<td>\u771f\u5b9e\u6f14\u793a+\u524d\u540e\u5bf9\u6bd4\u89c6\u9891+\u5ba2\u6237\u771f\u5b9e\u5206\u4eab<\/td>\n<td>5-7\u5206\u949f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u64cd\u4f5c<\/strong><\/td>\n<td>\u4e0b\u5355\u53f7\u53ec\uff1a\u9650\u65f6\u62a2\u8d2d\uff0c0\u5143\u8d60\u54c1\u53ca\u5373\u5c06\u552e\u7f44\u5546\u54c1\u7edf\u8ba1<\/td>\n<td>2\u5206\u949f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u7279\u522b\u662f\uff0c\u76f4\u64ad\u9700\u8981\u4ece\u4ea7\u54c1\u63cf\u8ff0\u548c\u6807\u9898\u90e8\u5206\u901a\u8fc7\u9ad8\u641c\u7d22\u91cf\u5173\u952e\u8bcd\u8fdb\u884cSEO\u4f18\u5316\uff0c\u4f8b\u5982\uff1a <strong>\u201croutine tr\u1ecb m\u1ee5n hi\u1ec7u qu\u1ea3\u201d, \u201cskincare cho tu\u1ed5i d\u1eady th\u00ec\u201d, \u201cserum\u2064 ph\u1ee5c\u200c h\u1ed3i \u2063da sau m\u1ee5n\u201d<\/strong>. \u540c\u65f6\uff0c\u4f7f\u7528\u96c6\u6210\u76f4\u64ad\u8bc4\u8bba\u7684\u804a\u5929\u673a\u5668\u4eba\u5b9e\u73b0\u81ea\u52a8\u4e0b\u5355\uff0c\u65e0\u9700\u589e\u52a0\u4eba\u529b\u5373\u53ef\u53cc\u500d\u63d0\u5347\u6548\u679c\u3002.<\/p><h3>\u4e3a\u6bcf\u4e2a\u89c2\u4f17\u7fa4\u4f53\u6253\u9020\u4e2a\u6027\u5316\u4f53\u9a8c<\/h3><p>\u8d8a\u5357\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u5316\u5986\u54c1\u524d\u6709\u4ed4\u7ec6\u67e5\u9605\u8bc4\u4ef7\u7684\u4e60\u60ef\u3002\u56e0\u6b64\uff0c\u5728\u76f4\u64ad\u4e2d\uff0c\u53ef\u9488\u5bf9\u4e0d\u540c\u89c2\u4f17\u7fa4\u4f53\u5b9a\u5236\u5206\u6bb5\u5185\u5bb9\uff0c\u5982\uff1a<\/p><ul>\n<li><strong>\u654f\u611f\u808c\u7fa4\u4f53\uff1a<\/strong> \u7531\u76ae\u80a4\u79d1\u4e13\u5bb6\u8fdb\u884c\u6df1\u5165\u54a8\u8be2\uff0c\u7b80\u8981\u5f15\u7528\u4e34\u5e8a\u7814\u7a76\u3002.<\/li>\n<li><strong>\u5b66\u751f\u7fa4\u4f53\uff1a<\/strong> \u63a8\u8350\u4ef7\u683c\u4f4e\u4e8e30\u4e07\u8d8a\u5357\u76fe\u4f46\u4ecd\u5305\u542b\u57fa\u7840\u6b65\u9aa4\u7684\u62a4\u80a4\u6d41\u7a0b\u3002.<\/li>\n<li><strong>25\u5c81\u4ee5\u4e0a\u7fa4\u4f53\uff1a<\/strong> \u91cd\u70b9\u5173\u6ce8\u6297\u8870\u8001\u53ca\u901a\u8fc7\u5929\u7136\u6210\u5206\u5b89\u5168\u7f8e\u767d\u62a4\u7406\u3002.<\/li>\n<\/ul><p>\u4e0a\u8ff0\u5206\u7c7b\u4e0d\u4ec5\u63d0\u5347\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u8fd8\u80fd\u5c06\u5e73\u5747\u89c2\u770b\u65f6\u957f\u63d0\u5347\u81f33\u500d\u2014\u2014\u6839\u636eDPS.MEDIA\u8fd1\u671f\u76f4\u64ad\u6d3b\u52a8\u6536\u96c6\u7684\u6570\u636e\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpgee14.jpg\" alt=\"\u4f18\u5316\u76f4\u64ad\u65f6\u957f\u4e0e\u5185\u5bb9\uff0c\u6709\u6548\u7559\u4f4f\u89c2\u4f17\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-thoi-luong-va-noi-dung-livestream-de-giu-chan-nguoi-xem-hieu-qua\">\u4f18\u5316\u76f4\u64ad\u65f6\u957f\u548c\u5185\u5bb9\uff0c\u6709\u6548\u7559\u4f4f\u89c2\u4f17<\/h2><h3>\u6700\u4f73\u65f6\u957f\u5e94\u5904\u4e8e\u5ba2\u6237\u201c\u6ce8\u610f\u529b\u9ad8\u70b9\u201d<\/h3><p>\u6839\u636eLivestream Universe\uff082023\uff09\u7684\u7814\u7a76\uff0c\u89c2\u4f17\u82e5\u5185\u5bb9\u4e0d\u591f\u5438\u5f15\uff0c\u901a\u5e38\u572820\u5206\u949f\u540e\u5f00\u59cb\u5206\u5fc3\u3002\u56e0\u6b64\uff0cDPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5c06\u62a4\u80a4\u76f4\u64ad\u65f6\u957f\u63a7\u5236\u5728 <strong>15 \u2013 30\u5206\u949f<\/strong>, \uff0c\u5c24\u5176\u662f\u5728\u9ad8\u4e92\u52a8\u9ec4\u91d1\u65f6\u6bb5\uff0820:00 \u2013 22:00\uff09\u3002.<\/p><p>\u4e00\u79cd\u6709\u6548\u7559\u4f4f\u89c2\u4f17\u7684\u65b9\u6cd5\u662f\u5c06\u76f4\u64ad\u5206\u4e3a\u82e5\u5e72\u5c0f\u8282\u5e76\u6e05\u6670\u5207\u6362\u573a\u666f\uff1a<\/p><ul>\n<li><strong>\u7b2c0\u20135\u5206\u949f\uff1a<\/strong> \u81ea\u6211\u4ecb\u7ecd\u53ca\u8282\u76ee\u4ecb\u7ecd\uff08\u53ef\u8f7b\u5ea6\u4f7f\u7528\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u5982\u5206\u4eab\u76f4\u64ad\u9886\u53d6\u793c\u54c1\uff09\u3002.<\/li>\n<li><strong>\u7b2c5\u201315\u5206\u949f\uff1a<\/strong> \u4f7f\u7528\u5b9e\u9645\u4ea7\u54c1\u6f14\u793a\u62a4\u80a4\u6d41\u7a0b\uff0c\u5e76\u7ed3\u5408\u5206\u4eab\u5c0f\u6280\u5de7\u3002.<\/li>\n<li><strong>\u7b2c15\u201325\u5206\u949f\uff1a<\/strong> Gi\u1ea3i \u0111\u00e1p\u200d Q&A theo th\u1eddi gian th\u1ef1c, m\u1eddi kh\u00e1ch\u2063 h\u00e0ng t\u01b0\u01a1ng t\u00e1c b\u1eb1ng reactions.<\/li>\n<li><strong>\u7b2c25\u201330\u5206\u949f\uff1a<\/strong> \u901a\u8fc7\u5c0f\u6e38\u620f\u3001\u9650\u65f6\u4f18\u60e0\u6216\u8001\u5ba2\u6237\u8bc4\u4ef7\u6765\u4fc3\u6210\u4e0b\u5355\u3002.<\/li>\n<\/ul><h3>N\u1ed9i dung c\u1ea7n \u201cg\u00e0i \u0111an\u201d \u200cgi\u1eefa ki\u1ebfn \u2062th\u1ee9c v\u00e0 k\u00edch th\u00edch mua\u200b h\u00e0ng<\/h3><p>HEA\u516c\u5f0f\uff08\u5438\u5f15\u2013\u6559\u80b2\u2013\u884c\u52a8\uff09\u88abDPS.MEDIA\u6210\u529f\u5e94\u7528\u4e8e\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u3002\u5728\u6700\u8fd1\u4e3a\u80e1\u5fd7\u660e\u5e02\u672c\u5730\u54c1\u724c\u7684\u4e00\u4e2a\u6d3b\u52a8\u4e2d\uff0c\u901a\u8fc7\u6709\u5438\u5f15\u529b\u7684\u5185\u5bb9\u6392\u5e8f <em>\u201cm\u1edf \u0111\u1ea7u \u2062b\u1eb1ng m\u1ed9t s\u1ef1 th\u1eadt th\u00fa v\u1ecb v\u1ec1 da \u2013 cung c\u1ea5p ki\u1ebfn th\u1ee9c skincare \u2013 ch\u1ed1t b\u1eb1ng gi\u1ea3i ph\u00e1p mang t\u00ednh thuy\u1ebft ph\u1ee5c\u201d<\/em>, \u76f4\u64ad\u5b9e\u73b0\u4e86\u8d85\u8fc765%\u7684\u89c2\u4f17\u7559\u5b58\u7387\uff0c\u5e76\u4e14 <strong>\u57284\u5929\u5185\u63d0\u5347\u4e8627%\u7684\u8425\u4e1a\u989d<\/strong>.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>\u76ee\u6807<\/th>\n<th>\u6280\u672f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5438\u5f15\uff080\u20133\u5206\u949f\uff09<\/td>\n<td>\u6fc0\u53d1\u597d\u5947\u5fc3<\/td>\n<td>S\u1eed d\u1ee5ng c\u00e2u h\u1ecfi \u201cB\u1ea1n \u0111\u00e3 r\u1eeda \u200bm\u1eb7t \u0111\u00fang c\u00e1ch ch\u01b0a?\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u6559\u80b2\uff084\u201320\u5206\u949f\uff09<\/td>\n<td>\u4f20\u9012\u4ef7\u503c<\/td>\n<td>\u6f14\u793a\u62a4\u80a4\u6280\u5de7\uff0c\u89e3\u91ca\u9519\u8bef\u4e60\u60ef<\/td>\n<\/tr>\n<tr>\n<td>\u884c\u52a8\uff08\u6700\u540e\u65f6\u6bb5\uff09<\/td>\n<td>\u4fc3\u6210\u4e0b\u5355<\/td>\n<td>\u9650\u65f6\u62a2\u8d2d\u3001\u4e13\u5c5e\u4f18\u60e0\u7801\u7ed9\u76f4\u64ad\u89c2\u4f17<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5185\u5bb9\u6d41\u7a0b\u5e94\u6709\u660e\u786e\u7684\u201c\u5438\u5f15\u70b9-\u7f13\u51b2\u70b9\u201d<\/h3><p>kh\u00f4ng ph\u1ea3i \u2062m\u1ecdi ph\u00fat gi\u00e2y trong livestream \u0111\u1ec1u c\u1ea7n l\u1ed3ng gh\u00e9p b\u00e1n h\u00e0ng. \u200bDPS.MEDIA t\u01b0\u2063 v\u1ea5n n\u00ean b\u1ed1 tr\u00ed xen k\u1ebd c\u00e1c \u201ckho\u1ea3nh kh\u1eafc th\u01b0 gi\u00e3n\u201d\u2064 trong n\u1ed9i dung \u0111\u1ec3 \u2063ng\u01b0\u1eddi xem \u2063\u0111\u01b0\u1ee3c ph\u00e9p\u2026 t\u1ea1m d\u1eebng tr\u00ed \u00f3c \u2013 \u0111\u00e2y l\u00e0\u2062 nguy\u00ean l\u00fd t\u01b0\u01a1ng t\u1ef1 v\u1edbi\u2064 \u201cpause point\u201d trong storytelling (tr\u00edch t\u1eeb Harvard Business Review,2021).<\/p><p>\u4f8b\u5982\uff0c\u5728\u6f14\u793a\u5b8c\u67d0\u4e2a\u62a4\u80a4\u6b65\u9aa4\u540e\uff0c\u4f60\u53ef\u4ee5\u8fc5\u901f\u5207\u6362\u5230\u89e3\u7b54\u8bc4\u8bba\u6216\u8bb2\u8ff0\u4e00\u4e2a\u6709\u8da3\u7684\u5ba2\u6237\u4f53\u9a8c\u6545\u4e8b\u2014\u2014\u4e0d\u8fc7\u5ea6\u5546\u4e1a\u5316\u4f46\u4f9d\u7136\u80fd\u81ea\u7136\u5438\u5f15\u6ce8\u610f\u529b\u3002\u8fd9\u79cd\u5f15\u5bfc\u65b9\u5f0f\u8425\u9020\u51fa\u5982\u540c\u4e50\u66f2\u822c\u7684\u8282\u594f\u611f\uff0c\u8ba9\u89c2\u4f17\u201c\u767e\u542c\u4e0d\u538c\u201d\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/b695f9.jpg6052.jpg\" alt=\"\u7ed3\u5408\u6559\u80b2\u4e0e\u5a31\u4e50\u5143\u7d20\u6709\u52a9\u4e8e\u63d0\u5347\u81ea\u7136\u4e92\u52a8\" title=\"\"><\/p><h2 id=\"ket-hop-yeu-to-giao-duc-va-giai-tri-giup-tang-tuong-tac-tu-nhien\">\u7ed3\u5408\u6559\u80b2\u4e0e\u5a31\u4e50\u5143\u7d20\uff0c\u81ea\u7136\u63d0\u5347\u4e92\u52a8<\/h2><h3>\u76f4\u64ad\u4e0d\u4ec5\u662f\u9500\u552e\uff0c\u66f4\u662f\u77e5\u8bc6\u5206\u4eab\u7684\u821e\u53f0<\/h3><p>\u4ece\u4e3a\u7f8e\u5bb9\u884c\u4e1a\u5b9e\u65bd\u6570\u767e\u573a\u76f4\u64ad\u6d3b\u52a8\u7684\u7ecf\u9a8c\u6765\u770b\uff0cDPS.MEDIA\u53d1\u73b0\u76f4\u64ad\u573a\u6b21 <strong>\u4e0b\u5355\u7387\u9ad8\u51fa37%<\/strong> \u5f53\u540c\u65f6\u7ed3\u5408\u6559\u80b2\u5185\u5bb9\uff08educational\uff09\u548c\u5a31\u4e50\u5185\u5bb9\uff08entertainment\uff09\u2014\u2014\u4e5f\u79f0\u4e3a <strong>\u6559\u80b2\u5a31\u4e50\uff08edutainment\uff09<\/strong>. \u3002\u4e0d\u4ec5\u4ec5\u662f\u4ea7\u54c1\u63cf\u8ff0\uff0c\u6210\u529f\u7684\u76f4\u64ad\u8005\u90fd\u61c2\u5f97\u8bb2\u8ff0\u808c\u80a4\u6545\u4e8b\uff0c\u5206\u4eab\u57fa\u7840\u79d1\u5b66\u77e5\u8bc6\uff0c\u89e3\u91ca\u6210\u5206\u673a\u7406\u3002\u540c\u65f6\uff0c\u4ed6\u4eec\u901a\u8fc7\u5e7d\u9ed8\u60c5\u5883\u3001\u98ce\u8da3\u8bc4\u8bba\u6216\u6a21\u62df\u76ae\u80a4\u6311\u6218\u8425\u9020\u4eb2\u5207\u6c1b\u56f4\u3002.<\/p><p>\u4e00\u4e2a\u5178\u578b\u4f8b\u5b50\u662f\u672c\u571f\u62a4\u80a4\u54c1\u724c\u7684\u76f4\u64ad\u6d3b\u52a8 <strong>H.Nature<\/strong>. \u3002\u4ed6\u4eec\u6ca1\u6709\u53ea\u4ecb\u7ecd\u7cbe\u534e\u6db2\u6210\u5206\u8868\uff0c\u800c\u662f\u901a\u8fc7\u4e00\u4e2a\u201c\u4f60\u7684\u76ae\u80a4\u5c5e\u4e8e\u54ea\u79cd\u7c7b\u578b\uff1f\u201d\u7684\u5c0f\u6e38\u620f\u5f15\u5bfc\u89c2\u4f17\uff0c\u5e76\u5728\u76f4\u64ad\u4e2d\u5373\u65f6\u54a8\u8be2\u3002\u8be5\u573a\u76f4\u64ad\u6700\u7ec8\u5438\u5f15\u4e86\u8d85\u8fc7 <strong>1,200\u6761\u8bc4\u8bba<\/strong> \u5728\u77ed\u77ed40\u5206\u949f\u5185\u81ea\u7136\u4ea7\u751f\uff0c\u589e\u957f <strong>\u662f\u6b64\u524d\u5e73\u5747\u6c34\u5e73\u76845\u500d\u3002.<\/strong><\/p><h3>T\u1eadn d\u1ee5ng c\u1ea5u tr\u00fac k\u1ecbch b\u1ea3n chu\u1ea9n \u201cgi\u00e1o d\u1ee5c \u2013 c\u1ea3m x\u00fac \u2013 tr\u1ea3i nghi\u1ec7m\u201d<\/h3><p>\u4e3a\u4e86\u5728\u6574\u4e2a\u76f4\u64ad\u8fc7\u7a0b\u4e2d\u6301\u7eed\u4e92\u52a8\uff0cDPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u91c7\u7528\u5982\u4e0b\u4e09\u5c42\u5185\u5bb9\u6a21\u578b\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>\u6838\u5fc3\u8981\u7d20<\/th>\n<th>\u5185\u5bb9\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1. \u5f00\u573a\uff080-5\u5206\u949f\uff09<\/td>\n<td><strong>\u6559\u80b2<\/strong><\/td>\n<td>\u5206\u4eab\u62a4\u80a4\u5e38\u89c1\u8bef\u533a\u6216\u89e3\u91ca\u4e0d\u540c\u80a4\u8d28\u7684\u7279\u6027<\/td>\n<\/tr>\n<tr>\n<td>2. \u4e3b\u8981\u5185\u5bb9\uff085-25\u5206\u949f\uff09<\/td>\n<td><strong>\u60c5\u611f<\/strong><\/td>\n<td>\u5f15\u7528\u5ba2\u6237\u6848\u4f8b\u3001\u771f\u5b9e\u6545\u4e8b\u3001\u76f4\u64ad\u53cd\u5e94\u4ea7\u54c1\u4f7f\u7528\u540e\u7684\u6548\u679c<\/td>\n<\/tr>\n<tr>\n<td>3. \u7ed3\u675f\u65f6\u6bb5\uff0825-30\u5206\u949f\uff09<\/td>\n<td><strong>\u4f53\u9a8c<\/strong><\/td>\n<td>\u5c0f\u6e38\u620f\uff0c\u62a4\u80a4\u77e5\u8bc6\u95ee\u7b54\uff0c\u4e3a\u6bcf\u4e2a\u4eba\u6295\u7968\u9009\u62e9\u5408\u9002\u7684\u4ea7\u54c1\u7ec4\u5408<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u8fd9\u79cd\u7a7f\u63d2\u4e0d\u4ec5\u80fd\u7559\u4f4f\u89c2\u4f17\uff0c\u8fd8\u80fd\u521b\u9020\u51fa <strong>\u79ef\u6781\u7684\u5fc3\u7406\u5f71\u54cd<\/strong>, \u8ba9\u4ed6\u4eec\u56e0\u4e3a\u770b\u5230\u5b9e\u9645\u4ef7\u503c\u800c\u613f\u610f\u8d2d\u4e70\u3002\u6839\u636e2022\u5e74\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7684\u7814\u7a76\uff0c\u6d88\u8d39\u8005\u503e\u5411\u4e8e\u8d2d\u4e70\u90a3\u4e9b <em>\u63d0\u4f9b\u201c\u8ba9\u4ed6\u4eec\u611f\u89c9\u66f4\u806a\u660e\u201d\u7684\u4fe1\u606f\u201d<\/em>.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpg66c9.jpg\" alt=\"\u76f4\u64ad\u4e2d\u9009\u62e9\u6613\u4e8e\u6210\u4ea4\u7684\u62a4\u80a4\u4ea7\u54c1\u79d8\u8bc0\" title=\"\"><\/p><h2 id=\"bi-quyet-lua-chon-san-pham-cham-soc-da-de-chot-don-cao-trong-livestream\">\u76f4\u64ad\u4e2d\u6613\u9ad8\u8f6c\u5316\u7684\u62a4\u80a4\u4ea7\u54c1\u9009\u62e9\u79d8\u8bc0<\/h2><h3>\u6309\u80a4\u8d28\u9700\u6c42\u9009\u54c1\u2014\u2014\u63d0\u5347\u4e0b\u5355\u7387\u7684\u5173\u952e\u56e0\u7d20<\/h3><p>\u6839\u636e2022\u5e74Kantar\u5173\u4e8e\u8d8a\u5357\u5316\u5986\u54c1\u6d88\u8d39\u884c\u4e3a\u7684\u7814\u7a76\uff0c\u7ebf\u4e0a\u8d2d\u4e70\u8005\u8d8a\u6765\u8d8a\u503e\u5411\u4e8e\u9009\u62e9\u201c\u9002\u5408\u80a4\u8d28\u800c\u975e\u77e5\u540d\u54c1\u724c\u201d\u7684\u4ea7\u54c1\u3002\u56e0\u6b64\uff0cDPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5236\u5b9a\u76f4\u64ad\u811a\u672c\u65f6\uff0c\u5e94\u4e13\u6ce8\u4e8e\u9488\u5bf9\u5177\u4f53\u76ae\u80a4\u95ee\u9898\u7684\u4ea7\u54c1\u5206\u7ec4\uff0c\u5982\uff1a<\/p><ul>\n<li><strong>\u6cb9\u6027\u75d8\u808c\uff1a<\/strong> \u4f18\u5148\u9009\u62e9\u542b\u6709\u6c34\u6768\u9178\u3001\u70df\u9170\u80fa\u3001\u8336\u6811\u6210\u5206\u7684\u4ea7\u54c1<\/li>\n<li><strong>\u5e72\u6027\u76ae\u80a4\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u900f\u660e\u8d28\u9178\u3001\u795e\u7ecf\u9170\u80fa\u3001\u7518\u6cb9<\/li>\n<li><strong>\u654f\u611f\u808c\u80a4\uff1a<\/strong> \u9009\u62e9\u6781\u7b80\u3001\u65e0\u9999\u3001\u542b\u6709\u6cdb\u9187\u6216\u79ef\u96ea\u8349\u82f7\u7684\u4ea7\u54c1<\/li>\n<\/ul><p>\u672c\u571f\u54c1\u724cL.D. Beauty\u7684\u4e00\u4e2a\u7a81\u51fa\u6848\u4f8b\u663e\u793a\uff0c\u5f53\u4ed6\u4eec\u4ece\u5927\u4f17\u5c55\u793a\u578b\u76f4\u64ad\u8f6c\u4e3a\u4e13\u6ce8\u201c\u660e\u663e\u795b\u75d8\u5370\u4ea7\u54c1\u201d\u7684\u811a\u672c\u540e\uff0c\u8ba2\u5355\u91cf\u57283\u5468\u5185\u589e\u957f\u4e86180%\u3002\u8fd9\u8868\u660e\uff0c\u9009\u62e9\u4ea7\u54c1\u4e0d\u5e94\u57fa\u4e8e\u6d41\u884c\u5ea6\uff0c\u800c\u5e94\u57fa\u4e8e\u5ba2\u6237\u7684\u75db\u70b9\u2014\u2014\u8fd9\u624d\u662f\u9ad8\u6548\u6210\u4ea4\u7684\u79d8\u8bc0\u3002.<\/p><h3>\u6309\u811a\u672c\u96c6\u6210\u4ea7\u54c1\u8868\uff0c\u4fbf\u4e8e\u4e3b\u6301\u4eba\u9ad8\u6548\u63a8\u8350<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u80a4\u8d28\u7c7b\u578b<\/th>\n<th>\u5e38\u89c1\u95ee\u9898<\/th>\n<th>\u63a8\u8350\u4ea7\u54c1<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6cb9\u6027\u76ae\u80a4<\/td>\n<td>\u51fa\u6cb9\u591a\uff0c\u6bdb\u5b54\u7c97\u5927<\/td>\n<td>BHA\u6d01\u9762\u51dd\u80f6 + \u70df\u9170\u80fa\u7cbe\u534e10%<\/td>\n<\/tr>\n<tr>\n<td>\u5e72\u6027\u76ae\u80a4<\/td>\n<td>\u8131\u5c51\u3001\u7d27\u7ef7\u5e72\u71e5<\/td>\n<td>\u8865\u6c34\u723d\u80a4\u6c34\u200b +\u200d \u542b\u795e\u7ecf\u9170\u80fa\u7684\u9762\u971c<\/td>\n<\/tr>\n<tr>\n<td>\u654f\u611f\u808c\u80a4<\/td>\n<td>\u6613\u53d1\u7ea2\u3001\u6613\u523a\u6fc0<\/td>\n<td>\u65e0\u6ce1\u6d01\u9762\u4e73 + \u79ef\u96ea\u8349\u7cbe\u534e<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>D\u1ef1a tr\u00ean b\u1ea3ng n\u00e0y, \u0111\u1ed9i ng\u0169 l\u00ean s\u00f3ng c\u00f3 th\u1ec3 \u0111\u1ecbnh \u200bh\u01b0\u1edbng n\u1ed9i dung m\u1ea1ch l\u1ea1c h\u01a1n, t\u0103ng s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ng\u01b0\u1eddi xem.Theo \u200bph\u00e2n t\u00edch t\u1eeb b\u00e1o c\u00e1o\u2063 Strategy & \u200bMessaging in Live Commerce (McKinsey, 2023), livestream \u200cc\u00e0ng\u200d \u0111\u1ecbnh h\u00ecnh \u200br\u00f5 v\u1ea5n \u0111\u1ec1 \u2013 gi\u1ea3i \u2064ph\u00e1p c\u1ee5 th\u1ec3 th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e0ng cao.<\/p><h3>\u6839\u636e\u65b0\u6d88\u8d39\u884c\u4e3a\u9009\u54c1\u2014\u2014\u53ef\u6301\u7eed\u589e\u957f\u7b56\u7565<\/h3><p>\u76ee\u524d\u5728\u8d8a\u5357\uff0c\u6d88\u8d39\u8d8b\u52bf\u6b63\u9010\u6e10\u8f6c\u5411\u201c\u62a4\u80a4\u6d41\u7a0b\u5957\u88c5\u201d\u2014\u2014\u5373\u5ba2\u6237\u4e0d\u518d\u5355\u72ec\u9009\u62e9\u6bcf\u4e2a\u4ea7\u54c1\uff0c\u800c\u662f\u5e0c\u671b\u62e5\u6709\u4e00\u6574\u5957\u903b\u8f91\u5339\u914d\u7684\u62a4\u80a4\u6d41\u7a0b\u3002DPS.MEDIA\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u51c6\u5907\u5c0f\u578b\u7ec4\u5408\u4ea7\u54c1\uff0c\u5305\u62ec\uff1a<\/p><ul>\n<li><strong>\u6e05\u6d01\u2014\u8865\u6c34\u2014\u9501\u6c34\u4e09\u4ef6\u5957<\/strong> \u9002\u5408\u62a4\u80a4\u65b0\u624b<\/li>\n<li><strong>Combo \u201cAfter Acne\u2063 Recovery\u201d<\/strong> \u5305\u62ec\u4fee\u590d\u7cbe\u534e + \u518d\u751f\u9762\u971c<\/li>\n<li><strong>\u6668\u95f4\u7f8e\u767d\u62a4\u80a4\u5957\u88c5<\/strong> \u542bAHA\u723d\u80a4\u6c34 + \u6e29\u548c\u9762\u971c + \u9632\u6652\u971c<\/li>\n<\/ul><p>\u56f4\u7ed5\u201c\u6309\u9700\u7cbe\u9009\u89e3\u51b3\u65b9\u6848\u5305\u201d\u8fdb\u884c\u76f4\u64ad\uff0c\u5c06\u63d0\u5347\u5355\u6b21\u54a8\u8be2\u4e2d\u591a\u4ea7\u54c1\u9500\u552e\u7684\u53ef\u80fd\u6027\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5355\u54c1\u3002\u8fd9\u4e5f\u662f\u8bb8\u591a\u7f8e\u5986KOL\u6210\u529f\u91c7\u7528\u7684\u7b56\u7565\uff0c\u8ba2\u5355\u7f29\u51cf\u7387\u8f83\u4ee5\u5f80\u4e0b\u964d\u4e00\u534a\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ng-cao.jpgd81c.jpg\" alt=\"\u5982\u4f55\u5c06\u54c1\u724c\u6545\u4e8b\u878d\u5165\u6bcf\u4e00\u5206\u949f\u76f4\u64ad\u4ee5\u5efa\u7acb\u4fe1\u4efb\" title=\"\"><\/p><h2 id=\"cach-long-ghep-cau-chuyen-thuong-hieu-de-xay-dung-niem-tin-trong-tung-phut-phat-song\">\u5982\u4f55\u878d\u5165\u54c1\u724c\u6545\u4e8b\uff0c\u5728\u6bcf\u5206\u949f\u76f4\u64ad\u4e2d\u5efa\u7acb\u4fe1\u4efb<\/h2><h3>\u7528\u771f\u5b9e\u6545\u4e8b\u5851\u9020\u54c1\u724c\u4e2a\u6027<\/h3><p>\u63d0\u5347\u76f4\u64ad\u5e26\u8d27\u4fe1\u4efb\u5ea6\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u662f\u8bb2\u8ff0\u4e00\u4e2a\u771f\u5b9e\u3001\u8d34\u8fd1\u4e14\u5bcc\u6709\u60c5\u611f\u7684\u54c1\u724c\u6545\u4e8b\u3002\u6839\u636e <strong>\u300a\u5e02\u573a\u8425\u9500\u7814\u7a76\u6742\u5fd7\u300b<\/strong>, \u6d88\u8d39\u8005\u5bf9\u6545\u4e8b\u7684\u8bb0\u5fc6\u529b\u6bd4\u5355\u7eaf\u4fe1\u606f\u9ad822\u500d\u3002\u5728\u62a4\u80a4\u76f4\u64ad\u4e2d\uff0c\u4e0e\u5176\u53ea\u63cf\u8ff0\u4ea7\u54c1\u6210\u5206\uff0c\u4e0d\u5982\u5206\u4eab\u521b\u59cb\u4eba\u6216\u771f\u5b9e\u5ba2\u6237\u7684\u4e2a\u4eba\u62a4\u80a4\u5386\u7a0b\u4e0e\u808c\u80a4\u53d8\u5316\u3002.<\/p><p><strong>\u5b9e\u9645\u6848\u4f8b\u793a\u4f8b:<\/strong> \u4e00\u4f4d\u5ba2\u6237\u66fe\u56e0\u5de5\u4f5c\u538b\u529b\u5bfc\u81f4\u4e25\u91cd\u76ae\u708e\uff0c\u4f46\u901a\u8fc7\u4f7f\u7528\u54c1\u724c\u5168\u5957\u62a4\u7406\u4ea7\u54c1\u91cd\u62fe\u81ea\u4fe1\u3002\u5f53\u914d\u5408\u524d\u540e\u5bf9\u6bd4\u56fe\u7247\u5206\u4eab\u65f6\uff0c\u8fd9\u4e2a\u6545\u4e8b\u6781\u5927\u589e\u5f3a\u4e86\u89c2\u4f17\u9ecf\u6027\uff0c\u4f7f\u76f4\u64ad\u524d30\u5206\u949f\u7684\u89c2\u4f17\u7559\u5b58\u7387\u9ad8\u8fbe78%\uff08\u6570\u636e\u6765\u81eaDPS.MEDIA\u4e0eACE Skin\u54c1\u724c2024\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u5b9e\u9645\u9879\u76ee\uff09\u3002.<\/p><h3>\u60c5\u611f\u4eae\u70b9\u5f15\u53d1\u5171\u9e23\u2014\u2014\u8f7b\u677e\u4fc3\u5355<\/h3><p>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\u663e\u793a\uff0c\u5ba2\u6237\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u6709\u9ad8\u8fbe95%\u7684\u539f\u56e0\u57fa\u4e8e\u60c5\u611f\u3002\u5728\u76f4\u64ad\u4e2d\uff0c\u7a7f\u63d2\u90a3\u4e9b\u201c\u867d\u5c0f\u5374\u771f\u5b9e\u201d\u7684\u7ec6\u8282\uff0c\u6bd4\u5982\uff1a<\/p><ul>\n<li><strong>\u7b2c\u4e00\u6b21\u5ba2\u6237\u81ea\u4fe1\u5730\u7d20\u989c\u7167\u955c\u5b50<\/strong><\/li>\n<li><strong>\u5b9d\u5988\u5728\u7528\u795b\u75d8\u723d\u80a4\u6c34\u540e\u81ea\u4fe1\u5730\u5728TikTok\u4e0a\u9732\u8138<\/strong><\/li>\n<li><strong>\u529e\u516c\u5ba4\u5458\u5de5\u56e0\u4f1a\u8bae\u65f6\u4e0d\u518d\u62c5\u5fc3\u51fa\u6cb9\u800c\u51cf\u8f7b\u538b\u529b<\/strong><\/li>\n<\/ul><p>\u2026s\u1ebd t\u1ea1o s\u1ee9c h\u00fat t\u1ef1 nhi\u00ean. C\u00e1c c\u00e2u chuy\u1ec7n th\u01b0\u1eddng n\u00ean \u0111\u01b0\u1ee3c k\u1ec3 v\u00e0o th\u1eddi \u0111i\u1ec3m <strong>\u76f4\u64ad\u7684\u7b2c12\u201318\u5206\u949f<\/strong> \u2014\u2014\u6b64\u9636\u6bb5\u89c2\u4f17\u60c5\u7eea\u5df2\u7a33\u5b9a\uff0c\u6b63\u51c6\u5907\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002.<\/p><h3>\u901a\u8fc7\u4eba\u7269\u4e0e\u8bed\u8a00\u5851\u9020\u54c1\u724c\u6743\u5a01\u611f<\/h3><p>\u4ee5\u4e0b\u662fDPS.MEDIA\u5efa\u8baeSME\u4f01\u4e1a\u5728\u76f4\u64ad\u4e2d\u5e94\u7528\u6545\u4e8b\u8bb2\u8ff0\u7684\u6807\u51c6\u7ed3\u6784\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u65f6\u95f4\u70b9<\/th>\n<th>\u5185\u5bb9<\/th>\n<th>\u6545\u4e8b\u8bb2\u8ff0\u7b56\u7565<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>0-3\u5206\u949f<\/td>\n<td>\u7b80\u8981\u4ecb\u7ecd\u54c1\u724c<\/td>\n<td>\u91c7\u7528\u5355\u4eba\u53d9\u8ff0\uff0c\u5b9a\u4f4d\u8fc7\u53bb\u2014\u73b0\u5728<\/td>\n<\/tr>\n<tr>\n<td>4-10\u5206\u949f<\/td>\n<td>\u5206\u4eab\u7528\u6237\u6545\u4e8b<\/td>\n<td>\u4ee5\u4eba\u7269\u5f15\u5165\uff0c\u63d2\u5165\u771f\u5b9e\u8bc4\u4ef7<\/td>\n<\/tr>\n<tr>\n<td>11-18\u5206\u949f<\/td>\n<td>\u5c55\u793a\u4ea7\u54c1<\/td>\n<td>\u56de\u987e\u7528\u6237\u65c5\u7a0b\u2014\u2014\u5c55\u793a\u6240\u83b7\u6210\u679c<\/td>\n<\/tr>\n<tr>\n<td>19+\u5206\u949f<\/td>\n<td>\u01afu \u0111\u00e3i & CTA\u2064 m\u1ea1nh<\/td>\n<td>\u56de\u5fc6\u8d77\u4e4b\u524d\u6545\u4e8b\u5e26\u6765\u7684\u60c5\u611f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u901a\u8fc7\u5728DPS.MEDIA\u5b9e\u65bd\u8d85\u8fc7200\u4e2a\u76f4\u64ad\u6d3b\u52a8\u7684\u7ecf\u9a8c\uff0c, <a href=\"https:\/\/www.facebook.com\/groups\/tamsu.content\/posts\/khoai-lang-thang-ch%C3%A0ng-trai-t%E1%BB%89nh-l%E1%BA%BB-h%E1%BB%8Dc-t%C3%B4n-%C4%91%E1%BB%A9c-th%E1%BA%AFnganh-n%C3%A0y-c%C3%B9ng-tr%C6%B0%E1%BB%9Dng-v%E1%BB%9Bi-m%C3%AC\/1351581252620952\/\" title=\"Khoai Lang Thang\u2014\u2014\u4e00\u4f4d\u6765\u81ea\u5c0f\u57ce\u7684\u7537\u5b69\uff0c\u6bd5\u4e1a\u4e8eT\u00f4n \u0110\u1ee9c Th\u1eafng\uff08\u8fd9\u4f4d\u2026\u2026\uff09.\" rel=\"nofollow noopener\" target=\"_blank\">\u5f53\u54c1\u724c\u6562\u4e8e\u201c\u655e\u5f00\u5fc3\u6249\u201d\u8bb2\u8ff0\u771f\u5b9e\u6545\u4e8b\u2014\u2014\u4e0d\u4ec5\u4ec5\u662f\u90a3\u4e9b\u5149\u9c9c\u4eae\u4e3d\u7684\u4e8b\u60c5\u2014\u2014\u89c2\u4f17\u7684\u4fe1\u4efb\u5c31\u4f1a\u88ab\u7262\u56fa\u5730\u5efa\u7acb\u8d77\u6765\u3002<\/a>. \u6b63\u662f\u8fd9\u4e00\u70b9\u6210\u4e3a\u5728\u65e5\u76ca\u62e5\u6324\u4f46\u5185\u5bb9\u8d28\u91cf\u4e0d\u8db3\u7684\u76f4\u64ad\u5e02\u573a\u4e2d\u8f7b\u677e\u6210\u4ea4\u7684\u5173\u952e\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ream12.jpge0f6.jpg\" alt=\"\u5de7\u5999\u4f7f\u7528\u53f7\u53ec\u6027\u7528\u8bed\u7684\u6280\u5de7\uff0c\u4e0d\u8ba9\u89c2\u4f17\u53cd\u611f\" title=\"\"><\/p><h2 id=\"thu-thuat-su-dung-loi-keu-goi-hanh-dong-kheo-leo-ma-khong-lam-nguoi-xem-kho-chiu\">\u5de7\u7528\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u65e2\u6709\u6548\u53c8\u4e0d\u8ba9\u89c2\u4f17\u53cd\u611f<\/h2><h3>\u5c06CTA\u81ea\u7136\u878d\u5165\u5206\u4eab\u5185\u5bb9\u4e2d<\/h3><p>thay v\u00ec ch\u1ec9 \u201cnh\u1eafc kh\u00e1ch mua\u201d,\u200c h\u00e3y \u0111\u1ec3 l\u1eddi k\u00eau g\u1ecdi\u2064 h\u00e0nh \u0111\u1ed9ng (CTA) h\u00f2a v\u00e0o d\u00f2ng ch\u1ea3y n\u1ed9i dung m\u1ed9t c\u00e1ch m\u01b0\u1ee3t m\u00e0.Theo nghi\u00ean\u200b c\u1ee9u c\u1ee7a Harvard business Review, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c\u2063 h\u01a1n 37% v\u1edbi c\u00e1c CTA mang t\u00ednh g\u1ee3i m\u1edf thay v\u00ec tr\u1ef1c\u200b ti\u1ebfp \u2062th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. <\/p><p>DPS.MEDIA\u5ba2\u6237\u7684\u5178\u578b\u6848\u4f8b\u2014\u2014\u62a4\u80a4\u54c1\u724cC.Skin\u3002\u5728\u4e00\u6b21\u5206\u4eab\u591c\u95f4\u62a4\u80a4\u6d41\u7a0b\u7684\u76f4\u64ad\u4e2d\uff0c\u4e3b\u6301\u4eba\u6ca1\u6709\u8bf4\u201c\u7acb\u5373\u8d2d\u4e70X\u6d17\u9762\u5976\u201d\uff0c\u800c\u662f\u8fd9\u6837\u8bf4\uff1a  <\/p><ul>\n<li>\u201c\u5982\u679c\u4f60\u53d1\u73b0\u81ea\u5df1\u7684\u76ae\u80a4\u5728\u4f7f\u7528\u4e24\u5468\u540e\u50cf\u6211\u4e00\u6837\u6709\u79ef\u6781\u53d8\u5316\uff0c\u53ef\u4ee5\u8bd5\u8bd5\u8fd9\u4e2a\u7cfb\u5217\u54e6\u3002\u201d<\/li>\n<li>\u201c\u6211\u6b63\u5728\u7528\u7684\u8fd9\u6b3e\u7cbe\u534e\u662f\u4e0a\u4e2a\u6708\u7684\u7545\u9500\u6b3e\u2014\u2014\u5982\u679c\u4f60\u611f\u5174\u8da3\uff0c\u6211\u4f1a\u628a\u94fe\u63a5\u7f6e\u9876\u5728\u4e0b\u65b9\u3002\u201d<\/li>\n<\/ul><p>\u50cf\u8fd9\u6837\u67d4\u5316\u53f7\u53ec\u6027\u7528\u8bed\u4f1a\u8ba9\u4eba\u611f\u89c9\u771f\u5b9e\uff0c\u5c31\u50cf\u670b\u53cb\u7684\u5efa\u8bae\uff0c\u6ca1\u6709\u538b\u529b\u4f46\u4f9d\u7136\u6709\u6548\u3002.<\/p><h3>\u4f7f\u7528\u9ad8\u67d4\u6027CTA\u8868\u683c\u4ee5\u4f18\u5316\u5373\u65f6\u51b3\u7b56<\/h3><p>M\u1ed9t k\u1ef9 thu\u1eadt DPS.MEDIA khuy\u1ebfn ngh\u1ecb l\u00e0 s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng CTA \u200dc\u00f3 th\u00f4ng tin\u2064 r\u00f5 \u200br\u00e0ng, tr\u1ef1c quan v\u1ec1 c\u00f4ng d\u1ee5ng\u200d \u2013 th\u1eddi gian hi\u1ec7u qu\u1ea3 \u2013 m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i. \u0110i\u1ec1u n\u00e0y k\u00edch \u200bth\u00edch n\u00e3o b\u1ed9 ng\u01b0\u1eddi xem x\u1eed l\u00fd nhanh th\u00f4ng tin v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u4ea7\u54c1<\/th>\n<th>\u4f7f\u7528\u540e\u6548\u679c<\/th>\n<th>\u76f4\u64ad\u4e13\u5c5e\u4f18\u60e0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C.skin\u6d01\u9762\u556b\u55b1<\/td>\n<td>3\u5929\uff1a\u51cf\u5c11\u6cb9\u8102\uff0c\u6e05\u9664\u9ed1\u5934<\/td>\n<td><strong>99K\uff08\u539f\u4ef7155K\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td>HA+\u7cbe\u534e\u6db2<\/td>\n<td>5\u5929\uff1a\u808c\u80a4\u7d27\u81f4\uff0c\u63d0\u4eae\u5747\u5300<\/td>\n<td><strong>Mua 1\u2063 T\u1eb7ng 1 \u2013 Ch\u1ec9\u200c trong livestream<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>T\u1ef1 \u0111\u1ed9ng, ng\u01b0\u1eddi\u2064 d\u00f9ng nh\u1eadn ra c\u01a1 h\u1ed9i v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00f4ng \u2063c\u1ea7n b\u1ecb \u201cth\u00fac \u00e9p\u201d.\u200c Nh\u1eefng \u201cb\u1ea3ng m\u1ec1m CTA\u201d\u2062 nh\u01b0 v\u1eady c\u0169ng gi\u00fap gi\u1eef \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m\u200b xem m\u01b0\u1ee3t m\u00e0, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong c\u00e1c\u200c ph\u00e2n \u0111o\u1ea1n th\u1ec3 hi\u1ec7n k\u1ebft qu\u1ea3 tr\u01b0\u1edbc -\u200c sau\u200d ho\u1eb7c routine ch\u0103m s\u00f3c ban \u0111\u00eam.<\/p><h3>\u5728\u4fe1\u606f\u8bbe\u8ba1\u4e2d\u5e94\u7528\u884c\u4e3a\u5fc3\u7406\u5b66\u539f\u7406<\/h3><p>\u6839\u636e\u8bfa\u8d1d\u5c14\u5956\u5f97\u4e3b\u3001\u5fc3\u7406\u5b66\u5bb6\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\u7684\u7814\u7a76\uff0c\u4eba\u7c7b\u901a\u5e38\u53d7\u7cfb\u7edf1\uff08\u81ea\u52a8\u3001\u5feb\u901f\uff09\u9a71\u52a8\uff0c\u56e0\u6b64\u53f7\u53ec\u8d8a\u7b80\u77ed\u3001\u6613\u4e8e\u7406\u89e3\uff0c\u6548\u679c\u8d8a\u597d\u3002.<\/p><p>\u57fa\u4e8e\u6b64\uff0cDPS.MEDIA\u4e3a\u4e00\u5bb6\u672c\u5730\u62a4\u80a4\u54c1\u724c\u5728\u76f4\u64ad\u4e2d\u5efa\u8bae\u91c7\u7528\u4ee5\u4e0b\u4e09\u79cdCTA\uff1a<\/p><ul>\n<li><strong>\u5f15\u5bfc\u60c5\u611f\uff1a<\/strong> \u201c\u6709\u6ca1\u6709\u4eba\u6700\u8fd1\u89c9\u5f97\u81ea\u5df1\u7684\u76ae\u80a4\u6697\u6c89\u50cf\u6211\u4e00\u6837\uff1f\u7528\u4e86\u8fd9\u4e2a\u4e09\u5929\uff0c\u660e\u663e\u53d8\u4eae\u4e86\u3002\u201d<\/li>\n<li><strong>\u57fa\u4e8eFOMO\u6548\u5e94\u7684CTA\uff1a<\/strong> \u201c\u53ea\u6709\u524d10\u4f4d\u8bc4\u8bba\u2018\u4eae\u80a4\u2019\u7684\u670b\u53cb\u624d\u80fd\u83b7\u5f97\u8fd9\u4e2a\u7ec4\u5408\u54e6\uff01\u2019<\/li>\n<li><strong>\u878d\u5165\u5ba2\u6237\u6545\u4e8b\uff1a<\/strong> \u201c\u6211\u7684\u5ba2\u6237Mai\u59d0\uff0c43\u5c81\uff0c\u4ee5\u524d\u4e5f\u56e0\u4e3a\u76ae\u80a4\u654f\u611f\u4e0d\u6562\u7528AHA\u3002\u8bd5\u7528\u8fd9\u4e2a\u7cbe\u534e\u56db\u6b21\u5c31\u7231\u4e0a\u4e86\uff0c\u8fd8\u7279\u5730\u56de\u6765\u611f\u8c22\u6211\u3002\u201d<\/li>\n<\/ul><p>\u56e0\u6b64\uff0cCTA\u4e0d\u518d\u53ea\u662f\u884c\u52a8\u53f7\u53ec\uff0c\u800c\u662f\u6fc0\u53d1\u7075\u611f\u3001\u4fe1\u4efb\u5e76\u901a\u8fc7\u7406\u89e3\u4fc3\u6210\u8d2d\u4e70\u51b3\u7b56\u7684\u6865\u6881\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ien-tu.jpg\" alt=\"\u8861\u91cf\u6548\u679c\u5e76\u5728\u6bcf\u6b21\u62a4\u80a4\u76f4\u64ad\u540e\u4f18\u5316\u811a\u672c\" title=\"\"><\/p><h2 id=\"do-luong-hieu-qua-va-cai-thien-kich-ban-sau-moi-buoi-livestream-cham-soc-da\">\u8861\u91cf\u6548\u679c\u5e76\u5728\u6bcf\u6b21\u62a4\u80a4\u76f4\u64ad\u540e\u4f18\u5316\u811a\u672c<\/h2><h3>\u5efa\u7acb\u76f4\u64ad\u540e\u6548\u679c\u8bc4\u4f30\u6307\u6807\u4f53\u7cfb<\/h3><p>\u4e3a\u4e86\u9010\u6b65\u4f18\u5316\u6bcf\u573a\u62a4\u80a4\u76f4\u64ad\u7684\u811a\u672c\uff0c\u4f01\u4e1a\u9996\u5148\u9700\u8981\u5efa\u7acb\u5177\u4f53\u7684\u6307\u6807\u4f53\u7cfb\u3002\u8fd9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u8bc4\u4f30\u76f4\u64ad\u8868\u73b0\uff0c\u8fd8\u4e3a\u4f18\u5316\u811a\u672c\u63d0\u4f9b\u6570\u636e\u57fa\u7840\u3002.<\/p><ul>\n<li><strong>\u89c2\u4f17\u7559\u5b58\u7387<\/strong>: \u6709\u591a\u5c11\u767e\u5206\u6bd4\u7684\u89c2\u4f17\u575a\u6301\u770b\u5230\u6700\u540e\uff1f<\/li>\n<li><strong>\u4e92\u52a8\u7387<\/strong>: \u8bc4\u8bba\u3001\u70b9\u8d5e\u3001\u5b9e\u65f6\u95ee\u7b54\u6570\u91cf\u4e0e\u89c2\u770b\u4eba\u6570\u7684\u5bf9\u6bd4\u3002.<\/li>\n<li><strong>\u6210\u4ea4\u7387<\/strong>: \u54a8\u8be2\u8f6c\u5316\u4e3a\u5b9e\u9645\u8ba2\u5355\u7684\u6bd4\u4f8b\u3002.<\/li>\n<li><strong>\u8f85\u52a9\u94fe\u63a5\u70b9\u51fb\u7387<\/strong>: Link truy c\u1eadp website, gi\u1ecf h\u00e0ng, landing page\u2026<\/li>\n<\/ul><p>theo b\u00e1o c\u00e1o t\u1eeb Nielsen (2023), c\u00e1c livestream s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 \u201cCustomer Question\u2064 Rate\u201d tr\u00ean 15% th\u01b0\u1eddng c\u00f3 doanh thu cao g\u1ea5p 2.3 l\u1ea7n th\u00f4ng\u200c th\u01b0\u1eddng. DPS.MEDIA \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y cho \u200dkh\u00e1ch \u200dh\u00e0ng ng\u00e0nh skin-care t\u1ea1i TP.HCM,k\u1ebft h\u1ee3p chatbot realtime & ph\u00e2n t\u00edch l\u01b0\u1ee3t h\u1ecfi theo th\u1eddi gian \u200c\u2014\u200d t\u1eeb \u0111\u00f3 nh\u1eadn\u200b di\u1ec7n \u0111\u01b0\u1ee3c \u2063\u201d\u0111i\u1ec3m \u200bv\u00e0ng\u201d t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u2064k\u1ecbch b\u1ea3n.<\/p><h3>\u5206\u6790\u74f6\u9888\u5e76\u6839\u636e\u5b9e\u9645\u6570\u636e\u8fdb\u884c\u8c03\u6574<\/h3><p>\u4e00\u4e2a\u5178\u578b\u7684\u6848\u4f8b\u7814\u7a76\u662f\u672c\u571f\u5316\u5986\u54c1\u54c1\u724cLavyLush\u4e0eDPS.MEDIA\u5408\u4f5c\u3002\u5728\u524d\u56db\u573a\u76f4\u64ad\u4e2d\uff0c\u5c3d\u7ba1\u89c2\u770b\u4eba\u6570\u76f8\u5f53\u9ad8\uff08\u7ea61,200\u4eba\/\u573a\uff09\uff0c\u4f46\u6210\u4ea4\u7387\u4f4e\u4e8e31%\u3002\u6211\u4eec\u9488\u5bf9\u6bcf\u4e2a\u5267\u672c\u73af\u8282\u5b9e\u65bd\u4e86\u7ee9\u6548\u5206\u6790\u8868\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5267\u672c\u73af\u8282<\/th>\n<th>\u4ee5\u51cf\u5c11\u56e0\u97f3\u91cf\u8fc7\u5927\u6216\u4e0d\u5408\u9002\u5bfc\u81f4\u7684\u8df3\u8fc7\u3002<\/th>\n<th>\u4e92\u52a8\u7387<\/th>\n<th>\u6210\u4ea4\u7387\uff081%\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4ea7\u54c1\u4ecb\u7ecd<\/td>\n<td>89%<\/td>\n<td>4%<\/td>\n<td>0.8%<\/td>\n<\/tr>\n<tr>\n<td>\u4f7f\u7528\u6f14\u793a<\/td>\n<td>76%<\/td>\n<td>15%<\/td>\n<td>2.9%<\/td>\n<\/tr>\n<tr>\n<td>\u6210\u4ea4\u4f18\u60e0<\/td>\n<td>63%<\/td>\n<td>21%<\/td>\n<td>5.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>K\u1ebft qu\u1ea3 ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c \u200d\u0111\u1eb7t \u01b0u\u200b \u0111\u00e3i & c\u00e2u call-to-action \u1edf ph\u1ea7n gi\u1eefa \u2014 thay v\u00ec cu\u1ed1i \u2062bu\u1ed5i \u2014 gi\u00fap t\u0103ng ch\u1ed1t \u0111\u01a1n\u200b l\u00ean \u206470% trong nh\u1eefng bu\u1ed5i livestream sau. \u0110i\u1ec1u n\u00e0y ph\u00f9\u2063 h\u1ee3p\u200b v\u1edbi \u2064nghi\u00ean c\u1ee9u t\u1eeb harvard \u200dBusiness review (2022) v\u1ec1 ph\u00e2n b\u1ed5 \u01b0u \u0111\u00e3i s\u1edbm \u0111\u1ec3 khai th\u00e1c h\u00e0nh vi \u2062mua ng\u1eabu h\u1ee9ng (impulse buying) trong \u2064kh\u00f4ng gian th\u01b0\u01a1ng m\u1ea1i \u200dvideo.<\/p><h3>T\u1ed1i \u01b0u k\u1ecbch \u2062b\u1ea3n b\u1eb1ng c\u00f4ng ngh\u1ec7 & ph\u1ea3n h\u1ed3i ng\u01b0\u1eddi d\u00f9ng<\/h3><p>D\u1ef1a theo t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ph\u1ea3n h\u1ed3i t\u1ed1t h\u01a1n v\u1edbi \u200b\u0111o\u1ea1n h\u1ed9i tho\u1ea1i g\u1ea7n g\u0169i, s\u1eed d\u1ee5ng \u201cmirror language\u201d \u2014 ng\u00f4n ng\u1eef ph\u1ea3n chi\u1ebfu l\u1ea1i \u0111\u00fang t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi xem \u0111\u1ec1 c\u1eadp.\u200b DPS.MEDIA \u0111\u1ec1 xu\u1ea5t t\u00edch h\u1ee3p AI NLP \u0111\u1ec3 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem h\u1ecfi trong m\u1ed7i\u2062 bu\u1ed5i, gi\u00fap team bi\u00ean k\u1ecbch c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u1ed1i tho\u1ea1i \u200dg\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n. <\/p><p>Ngo\u00e0i ra, \u200cvi\u1ec7c g\u1eedi kh\u1ea3o s\u00e1t si\u00eau ng\u1eafn 3 c\u00e2u sau bu\u1ed5i livestream (qua inbox\/Zalo) gi\u00fap\u200c thu th\u1eadp ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh c\u1ef1c \u2063k\u1ef3 gi\u00e1 tr\u1ecb \u0111\u1ec3 tinh ch\u1ec9nh cho l\u1ea7n ti\u1ebfp\u2063 theo.T\u1eeb \u0111\u00f3, m\u1ed7i bu\u1ed5i livestream kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, m\u00e0 l\u00e0 b\u01b0\u1edbc th\u1eed nghi\u1ec7m A\/B s\u1ed1ng\u2064 \u0111\u1ed9ng \u2014 chuy\u1ec3n h\u00f3a\u200c script th\u00e0nh \u201cc\u1ed7 m\u00e1y \u200bb\u00e1n h\u00e0ng\u201d th\u1ef1c th\u1ee5. <\/p><h2 id=\"outro\">\u6211\u7684\u524d\u884c\u4e4b\u8def<\/h2><p>M\u1ed9t k\u1ecbch b\u1ea3n livestream ch\u0103m s\u00f3c da kh\u00f4ng c\u1ea7n c\u1ea7u k\u1ef3, nh\u01b0ng c\u1ea7n \u0111\u00fang\u2062 tr\u1ecdng t\u00e2m v\u00e0 ph\u00f9 h\u1ee3p \u2062v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u2013 \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u2064gi\u00fap b\u1ea1n thu h\u00fat ng\u01b0\u1eddi xem v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n. N\u1ebfu b\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac, c\u00e1ch d\u1eabn d\u1eaft n\u1ed9i dung v\u00e0 bi\u1ebft\u200b k\u1ebft h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu\u2064 t\u1ed1 t\u01b0\u01a1ng t\u00e1c,\u200c th\u00ec vi\u1ec7c \u201cbi\u1ebfn kh\u00e1n gi\u1ea3 th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u201d \u2063kh\u00f4ng c\u00f2n \u200dqu\u00e1 xa v\u1eddi.<\/p><p>\u5728DPS.MEDIA\uff0c<a href=\"https:\/\/oriagency.vn\/cong-ty-livestream\/\" title=\"\u8d8a\u5357\u6700\u4e13\u4e1a\u76847\u5bb6\u76f4\u64ad\u516c\u53f8\u6c47\u603b\" rel=\"nofollow noopener\" target=\"_blank\">\u6211\u4eec\u6df1\u77e5\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u6709\u81ea\u5df1\u7684\u6545\u4e8b\uff0c\u800c\u76f4\u64ad\u89c2\u4f17\u6b63\u662f\u54c1\u724c\u4e0e\u5ba2\u6237\u5fc3\u7075\u76f8\u901a\u7684\u6865\u6881\u3002<\/a>. \u6211\u4eec\u63d0\u51fa\u7684\u7b56\u7565\u59cb\u7ec8\u56f4\u7ed5\u5b9e\u7528\u6027\u3001\u6613\u64cd\u4f5c\u6027\u548c\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u4f18\u5316\u2014\u2014\u5728\u8fd9\u91cc\uff0c\u6bcf\u4e00\u7b14\u8ba2\u5355\u90fd\u610f\u4e49\u91cd\u5927\u3002\u8bf7\u7acb\u5373\u5c1d\u8bd5\u6211\u4eec\u5206\u4eab\u7684\u7b80\u5355\u516c\u5f0f\uff0c\u4f60\u5c06\u660e\u663e\u611f\u53d7\u5230\u76f4\u64ad\u9500\u552e\u6548\u679c\u7684\u63d0\u5347\u3002.<\/p><p>\u6b64\u5916\uff0c\u4f60\u8fd8\u53ef\u4ee5\u5c06\u5267\u672c\u62d3\u5c55\u5230\u66f4\u591a\u76f8\u5173\u4e3b\u9898\uff0c\u5982\uff1a\u65b0\u54c1\u6d4b\u8bc4\u76f4\u64ad\u3001\u4e3a\u5fd9\u788c\u4eba\u58eb\u5feb\u901f\u5316\u5986\u6559\u5b66\uff0c\u6216\u6839\u636e\u4e0d\u540c\u80a4\u8d28\u4ecb\u7ecd\u5168\u5957\u62a4\u80a4\u54c1\u7684\u4f7f\u7528\u65b9\u6cd5\u3002\u6bcf\u4e00\u5185\u5bb9\u90fd\u662f\u4e0e\u76ee\u6807\u5ba2\u6237\u6df1\u5ea6\u8fde\u63a5\u7684\u673a\u4f1a\u3002.<\/p><p>\u5982\u679c\u4f60\u60f3\u6df1\u5165\u4e86\u89e3\u5185\u5bb9\u7b56\u5212\u3001\u5e7f\u544a\u7ed3\u5408\u4f7f\u7528\uff0c\u6216\u901a\u8fc7\u76f4\u64ad\u53d1\u5c55\u5fe0\u5b9e\u5ba2\u6237\u793e\u7fa4\uff0c\u6b22\u8fce\u968f\u65f6\u8054\u7cfbDPS.MEDIA\u56e2\u961f\u3002\u6211\u4eec\u59cb\u7ec8\u613f\u610f\u966a\u4f34\u4f60\u5f81\u670d\u6570\u5b57\u5e02\u573a\u4e4b\u8def\u3002.<\/p><p>\u4f60\u5c1d\u8bd5\u8fc7\u76f4\u64ad\u5e26\u8d27\u5417\uff1f\u6b22\u8fce\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u5206\u4eab\u4f60\u7684\u4f53\u9a8c\u3001\u60f3\u6cd5\u6216\u9047\u5230\u7684\u95ee\u9898\u3002DPS.MEDIA\u975e\u5e38\u671f\u5f85\u503e\u542c\u5e76\u4e0e\u4f60\u4ea4\u6d41\uff01 <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%ae%be%e8%ae%a1%e5%85%ac%e5%8f%b8%e8%83%bd%e5%8a%9b%e6%a1%a3%e6%a1%88%ef%bc%8c%e6%8f%90%e5%8d%87%e4%bc%81%e4%b8%9a%e5%bd%a2%e8%b1%a1%e7%9a%84%e5%ae%a4%e5%86%85%e8%ae%be%e8%ae%a1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5ba4\u5185\u8bbe\u8ba1\u516c\u53f8\u80fd\u529b\u8bc1\u660e\u8bbe\u8ba1\u2014\u2014\u63d0\u5347\u4f01\u4e1a\u5f62\u8c61<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e5%8f%8d%e5%90%91%e9%93%be%e6%8e%a5%e6%9c%8d%e5%8a%a1%ef%bc%8c%e5%88%a9%e7%94%a8%e7%a4%be%e4%ba%a4%e7%bd%91%e7%bb%9c%e5%ae%9e%e7%8e%b0seo%e7%aa%81%e7%a0%b4\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u793e\u4ea4\u53cd\u5411\u94fe\u63a5\u670d\u52a1\uff1a\u5229\u7528\u793e\u4ea4\u7f51\u7edc\u7a81\u7834SEO<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/huong-dan-su-dung-creator-studio-facebook-doi-voi-nhung-nha-tiep-thi-ban-da-biet-chua\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook Creator Studio\u4f7f\u7528\u6307\u5357\uff1a\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\uff0c\u60a8\u77e5\u9053\u5417\uff1f<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8btiktok%e7%a4%be%e5%8c%ba%e4%bb%a5%e7%95%99%e4%bd%8f%e5%ae%a2%e6%88%b7\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u6784\u5efaTikTok\u793e\u533a\u4ee5\u7559\u4f4f\u5ba2\u6237<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%85%8d%e8%b4%b9%e7%9b%ae%e5%bd%95%e8%ae%be%e8%ae%a1%e8%bd%af%e4%bb%b6%ef%bc%8c%e5%88%9b%e5%bb%ba%e6%bc%82%e4%ba%ae%e7%9a%84%e7%9b%ae%e5%bd%95%e8%80%8c%e6%97%a0%e9%9c%80%e8%b4%b9%e7%94%a8\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u514d\u8d39\u76ee\u5f55\u8bbe\u8ba1\u8f6f\u4ef6\u2014\u2014\u65e0\u9700\u8d39\u7528\u5373\u53ef\u521b\u5efa\u7cbe\u7f8e\u76ee\u5f55<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%ae%89%e5%85%a8%e7%9a%84facebook%e8%87%aa%e7%84%b6%e8%a7%a6%e8%be%be%e6%8c%87%e6%95%b0%e6%8f%90%e5%8d%87%e6%9c%8d%e5%8a%a1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5b89\u5168\u63d0\u5347Facebook\u81ea\u7136\u89e6\u8fbe\u7387\u7684\u670d\u52a1<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u76f4\u64ad\u662f\u7f8e\u5986\u884c\u4e1a\u7684\"\u9ec4\u91d1\"\u9886\u57df\uff0c\u4f46\u5e76\u975e\u6240\u6709\u4eba\u90fd\u77e5\u9053\u5982\u4f55\u5c06\u4e00\u6b21\u62a4\u80a4\u54a8\u8be2\u53d8\u6210\u6709\u6548\u7684\u9500\u552e\u811a\u672c\u3002\u4e00\u4e2a\u7cbe\u5fc3\u51c6\u5907\u7684\u76f4\u64ad\u811a\u672c\u2014\u2014\u5373\u4f7f\u7b80\u5355\u2014\u2014\u53ef\u4ee5\u5c06\u6210\u4ea4\u7387\u63d0\u9ad8\u523035%\uff0c\u6839\u636e\u7edf\u8ba1[\u2026]<\/p>","protected":false},"author":4,"featured_media":23068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[266,396],"class_list":["post-23067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-kinh-doanh-online","tag-livestream-ban-hang"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=23067"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/23068"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=23067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=23067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=23067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}