{"id":23048,"date":"2025-05-12T12:30:25","date_gmt":"2025-05-12T05:30:25","guid":{"rendered":"https:\/\/dps.media\/cac-sai-lam-pho-bien-khi-lam-tiktok-marketing-va-cach-tranh\/"},"modified":"2025-05-12T12:30:29","modified_gmt":"2025-05-12T05:30:29","slug":"%e5%81%9atiktok%e8%90%a5%e9%94%80%e6%97%b6%e5%b8%b8%e8%a7%81%e7%9a%84%e9%94%99%e8%af%af%e5%8f%8a%e9%81%bf%e5%85%8d%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%81%9atiktok%e8%90%a5%e9%94%80%e6%97%b6%e5%b8%b8%e8%a7%81%e7%9a%84%e9%94%99%e8%af%af%e5%8f%8a%e9%81%bf%e5%85%8d%e6%96%b9%e6%b3%95\/","title":{"rendered":"TikTok\u8425\u9500\u5e38\u89c1\u9519\u8bef\u53ca\u907f\u514d\u65b9\u6cd5"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u4f60\u6b63\u5728\u6295\u5165TikTok\u8425\u9500\u5374\u672a\u83b7\u5f97\u9884\u671f\u7ed3\u679c\uff1f <strong>\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u4e2d\u670990%\u5728\u5b9e\u65bdTikTok\u65f6\u5931\u8d25\uff0c\u6b63\u662f\u56e0\u4e3a\u4ed6\u4eec\u72af\u4e86\u4e00\u4e9b\u57fa\u672c\u9519\u8bef\u5374\u672a\u5bdf\u89c9\u3002.<\/strong> \u53ca\u65e9\u8bc6\u522b\u8fd9\u4e9b\u5e38\u89c1\u9519\u8bef\u6b63\u662f\u5e2e\u52a9\u4f60\u63d0\u5347\u6210\u529f\u7387\u3001\u4f18\u5316\u9884\u7b97\u5e76\u5728\u5f53\u524d\u589e\u957f\u6700\u5feb\u7684\u77ed\u89c6\u9891\u5e73\u53f0\u4e0a\u5b9e\u73b0\u7a81\u7834\u7684\u5173\u952e\u3002.<\/p><p><strong>\u9519\u8bef\u4e00\uff1a\u8ffd\u9010\u6f6e\u6d41\u800c\u4e0d\u4e86\u89e3\u5ba2\u6237\u6d1e\u5bdf\u3002.<\/strong> TikTok\u662f\u201c\u6f6e\u6d41\u91d1\u77ff\u201d\uff0c\u4f46\u5982\u679c\u53ea\u628a\u6f6e\u6d41\u4f5c\u4e3a\u5185\u5bb9\u53d1\u5c55\u7684\u57fa\u7840\uff0c\u5374\u5fd8\u8bb0\u786e\u5b9a\u6838\u5fc3\u4fe1\u606f\u548c\u76ee\u6807\u5ba2\u6237\u753b\u50cf\uff0c\u4f60\u7684\u54c1\u724c\u5c31\u4f1a\u53d8\u5f97\u5e73\u6de1\u65e0\u5947\uff0c\u5bb9\u6613\u5728\u5185\u5bb9\u7684\u201c\u6d77\u6d0b\u201d\u4e2d\u6df9\u6ca1\u3002.<em>\u5404\u9879\u6d3b\u52a8 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"53\">DPS.MEDIA<\/a> \u5b9e\u8df5\u8868\u660e\uff0c\u5982\u679c\u4e00\u5f00\u59cb\u5c31\u51c6\u786e\u786e\u5b9a\u5ba2\u6237\u753b\u50cf\u548c\u884c\u4e3a\uff0c\u81ea\u7136\u89e6\u8fbe\u7387\uff08organic reach\uff09\u53ef\u63d0\u5347150%\u3002.<\/em><\/p><p><strong>\u9519\u8bef\u4e8c\uff1a\u5e7f\u544a\u5185\u5bb9\u8fc7\u4e8e\u76f4\u767d\uff0c\u7f3a\u4e4f\u60c5\u611f\u3002.<\/strong> TikTok\u7528\u6237\u5bf9\u4f20\u7edf\u5e7f\u544a\u201c\u8fc7\u654f\u201d\uff0c\u4ed6\u4eec\u66f4\u559c\u6b22\u771f\u5b9e\u3001\u8d34\u8fd1\u751f\u6d3b\u7684\u89c6\u9891\u3002\u5982\u679c\u53ea\u987e\u7740\u5356\u8d27\uff0c\u4f60\u5c31\u4f1a\u5931\u53bb\u4e0e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb\u7684\u673a\u4f1a\u3002. <em>\u4e8b\u5b9e\u4e0a\uff0c\u90a3\u4e9b\u5206\u4eab\u7ecf\u9a8c\u3001\u6fc0\u53d1\u7075\u611f\u6216\u5de7\u5999\u5a31\u4e50\u7684\u89c6\u9891\uff0c\u5176\u4e92\u52a8\u7387\u901a\u5e38\u6bd4\u201c\u786c\u5e7f\u201d\u9ad8\u51fa3\u20134\u500d\u3002.<\/em><\/p><p><strong>\u9519\u8bef\u4e09\uff1a\u7f3a\u4e4f\u7b56\u7565\uff0c\u53ea\u51ed\u611f\u89c9\u53d1\u5e16\u3002.<\/strong> \u8fd9\u662f\u8bb8\u591a\u521a\u521a\u8fdb\u5165TikTok\u201c\u6218\u573a\u201d\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5e38\u72af\u7684\u9519\u8bef\u3002 <em>\u6ca1\u6709\u5b9a\u671f\u5b89\u6392\u53d1\u5e16\uff0c\u6ca1\u6709\u8fdb\u884cA\/B\u6d4b\u8bd5\uff0c\u4e5f\u6ca1\u6709\u5206\u6790\u6d3b\u52a8\u6548\u679c\uff0c<\/em> \u5bfc\u81f4\u9884\u7b97\u6d6a\u8d39\u548c\u9519\u5931\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u7684\u673a\u4f1a\u3002.<\/p><p><strong>\u9519\u8bef\u56db\uff1a\u672a\u4f18\u5316\u9891\u9053\u548c\u89c6\u9891\u683c\u5f0f\u3002.<\/strong> \u5f88\u591a\u4f01\u4e1a\u5ffd\u89c6\u4e86\u8d44\u6599\u3001\u6807\u7b7e\u3001\u97f3\u4e50\u7b49\u4f18\u5316\u8981\u7d20\uff0c\u6216\u662f\u6a2a\u7ad6\u89c6\u9891\u683c\u5f0f\u4e0d\u7edf\u4e00\uff0c\u5bfc\u81f4\u89c2\u4f17\u4f53\u9a8c\u4e2d\u65ad\u6216\u4ea7\u751f\u53cd\u611f\u3002. <em>\u636eDPS.MEDIA\u7edf\u8ba1\uff0c\u7ecf\u8fc7\u5168\u9762\u4f18\u5316\u7684\u9891\u9053\uff0c\u5176\u5173\u6ce8\u7387\u6bd4\u672a\u4f18\u5316\u9891\u9053\u9ad8\u51fa180%\u3002.<\/em><\/p><p><strong>DPS.MEDIA\u7684\u5efa\u8bae\uff1a<\/strong> <em>\u59cb\u7ec8\u4ece\u5ba2\u6237\u7814\u7a76\u5165\u624b\uff0c\u57fa\u4e8e\u6d1e\u5bdf\u521b\u4f5c\u5185\u5bb9\uff0c\u5236\u5b9a\u5177\u4f53\u6218\u7565\u8ba1\u5212\uff0c\u5e76\u6301\u7eed\u76d1\u6d4b\u5404\u9879\u7ee9\u6548\u6307\u6807\u3002.<\/em> \u907f\u514d\u8fd9\u4e9b\u5e38\u89c1\u9519\u8bef\uff0c\u4f60\u4e0d\u4ec5\u80fd\u201c\u751f\u5b58\u201d\uff0c\u8fd8\u80fd\u5728TikTok\u2014\u2014\u73b0\u4ee3\u4f01\u4e1a\u7684\u6c83\u571f\u4e0a\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/hinh-1.jpg\" alt=\"\u9009\u62e9\u9519\u8bef\u7684\u76ee\u6807\u53d7\u4f17\u53ca\u5176\u5bf9\u6d3b\u52a8\u6548\u679c\u7684\u5f71\u54cd\" title=\"\"><\/p><h2 id=\"chon-sai-doi-tuong-muc-tieu-va-he-qua-cho-hieu-qua-chien-dich\">\u9009\u62e9\u9519\u8bef\u7684\u76ee\u6807\u5bf9\u8c61\u53ca\u5176\u5bf9\u6d3b\u52a8\u6548\u679c\u7684\u5f71\u54cd<\/h2><h3>\u672a\u51c6\u786e\u786e\u5b9a\u5ba2\u6237\u7fa4\u4f53\uff1a\u9884\u7b97\u6d88\u8017\u7684\u6f0f\u6d1e<\/h3><p>\u6211\u4eec\u66fe\u9047\u5230\u4e00\u5bb6\u5e74\u8f7b\u65f6\u5c1a\u4f01\u4e1a\u2014\u2014\u521d\u521b\u516c\u53f8\u5229\u7528TikTok\u5e7f\u544a\u7784\u51c630-45\u5c81\u7fa4\u4f53\uff0c\u4ec5\u4ec5\u56e0\u4e3a\u201c\u8fd9\u4e2a\u7fa4\u4f53\u6d88\u8d39\u591a\u201d\u3002\u7136\u800c\uff0c\u6839\u636e\u7814\u7a76\uff0c <b>\u5c3c\u5c14\u68ee\uff082023\uff09<\/b>,\u5728\u8d8a\u5357\uff0c\u8d85\u8fc765%\u7684\u6d3b\u8dc3TikTok\u7528\u6237\u5e74\u9f84\u572818-29\u5c81\u3002\u7ed3\u679c\uff1f\u5e7f\u544a\u9884\u7b97\u5f88\u5927\u5374\u51e0\u4e4e\u6ca1\u6709\u8f6c\u5316\u3002\u8fd9\u4e00\u73b0\u8c61\u6e05\u695a\u5730\u8bf4\u660e\u4e86\u4e00\u4e2a\u9053\u7406\uff1a <b>\u9009\u62e9\u9519\u8bef\u7684\u76ee\u6807\u5bf9\u8c61\u4e0d\u4ec5\u6d6a\u8d39\u8d44\u6e90\uff0c\u8fd8\u4f1a\u56e0\u4e3a\u5185\u5bb9\u4e0d\u5408\u9002\u88ab\u201c\u5ffd\u89c6\u201d\u6216\u6253\u6270\u53d7\u4f17\uff0c\u4ece\u800c\u5f71\u54cd\u54c1\u724c\u8ba4\u77e5\u3002.<\/b>\n<\/p><p>DPS.MEDIA\u5f3a\u8c03\uff0c\u5373\u4f7f\u4f7f\u7528TikTok\u7684\u9ad8\u7ea7\u5b9a\u5411\u529f\u80fd\uff0c\u5c0f\u578b\u4f01\u4e1a\u4ecd\u7136\u5bb9\u6613\u72af\u4ee5\u4e0b\u9519\u8bef\uff1a<\/p><ul style=\"list-style-type: disc; margin-left: 2em;\">\n<li>\u6839\u636e\u4e2a\u4eba\u611f\u89c9\u9009\u62e9\u4e86\u9519\u8bef\u7684\u884c\u4e3a\u548c\u5174\u8da3\u3002.<\/li>\n<li>\u5728\u6d3b\u52a8\u524d\u672a\u91cd\u65b0\u8c03\u67e5\u5ba2\u6237\u7684\u5b9e\u9645\u9700\u6c42\u3002.<\/li>\n<li>\u8bbe\u7f6e\u8fc7\u591a\u6216\u8fc7\u5c11\u7684\u5b9a\u5411\u6807\u51c6\uff0c\u5bfc\u81f4\u53d7\u4f17\u8303\u56f4\u8fc7\u7a84\u6216\u8fc7\u4e8e\u5206\u6563\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-top: 1em; margin-bottom: 1em;\">\n<thead>\n<tr>\n<th>\u6848\u4f8b\u7814\u7a76\u793a\u4f8b<\/th>\n<th>\u5b9a\u5411\u6b63\u786e<\/th>\n<th>\u5b9a\u5411\u9519\u8bef<\/th>\n<th>\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5976\u8336\u521b\u4e1a\u516c\u53f8<\/td>\n<td>\u5973\u6027 16-24\u5c81<br>\u559c\u6b22\u96f6\u98df\uff0c\u5173\u6ce8\u70ed\u95e8\u70b9\u8bc4<\/td>\n<td>\u5973\u6027 30-40\u5c81<br>\u4ec5\u6309\u5730\u7406\u4f4d\u7f6e\u9009\u62e9<\/td>\n<td>\u6548\u679c\u63d0\u53474\u500d<br>\u6bcf\u4f4d\u5ba2\u6237\u6210\u672c\u964d\u4f4e60%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u636eDPS.MEDIA\u6c47\u603b\uff1a <b>\u901a\u8fc7\u7b80\u77ed\u5b9a\u91cf\u8c03\u67e5\u548cAB\u6d4b\u8bd5\u8fdb\u884c\u53cc\u91cd\u6838\u67e5\u7684\u65b9\u6cd5\u662f\u6240\u6709\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5f00\u5c55TikTok\u8425\u9500\u65f6\u7684\u6551\u547d\u65b9\u6848\u3002<\/b> \u5b9e\u9645\u6848\u4f8b\u663e\u793a\uff0c\u4ec5\u5728\u6b63\u786e\u8c03\u6574\u6f5c\u5728\u7ec6\u5206\u5e02\u573a\u540e\uff0c\u9500\u552e\u989d\u6301\u7eed\u589e\u957f\u4e14\u6210\u672c\u672a\u4e0a\u5347\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/hinh-2.jpg\" alt=\"\u5185\u5bb9\u7f3a\u4e4f\u521b\u610f\uff0c\u672a\u80fd\u8ddf\u4e0aTikTok\u8d8b\u52bf\" title=\"\"><\/p><h2 id=\"noi-dung-thieu-su-sang-tao-va-chua-bat-kip-xu-huong-tiktok\">\u5185\u5bb9\u7f3a\u4e4f\u521b\u610f\u4e14\u672a\u8ddf\u4e0aTikTok\u8d8b\u52bf<\/h2><h3>\u5bfc\u81f4\u5185\u5bb9\u7f3a\u4e4f\u521b\u610f\u3001\u6d3b\u52a8\u6548\u679c\u4e0b\u964d\u76843\u4e2a\u539f\u56e0<\/h3><p>\u8fd1\u671f\u53d1\u8868\u7684\u7814\u7a76 <b>Think with google<\/b> cho th\u1ea5y,\u200c tr\u00ean\u200c 70%\u200d ng\u01b0\u1eddi d\u00f9ng TikTok t\u1ea1i Vi\u1ec7t Nam c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua qu\u1ea3ng c\u00e1o\u200c mang t\u00ednh\u200b l\u1eb7p l\u1ea1i ho\u1eb7c thi\u1ebfu \u0111i\u1ec3m nh\u1ea5n s\u00e1ng t\u1ea1o. \u2064DPS.MEDIA t\u1eebng \u200dg\u1eb7p nh\u1eefng brand SME ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u0103ng l\u1ea1i n\u1ed9i dung t\u1eeb \u2064Facebook l\u00ean \u2062TikTok\u2062 v\u00e0 \u201c\u0111\u1ed1t ng\u00e2n s\u00e1ch\u201d v\u00e0o c\u00e1c video kh\u00f4ng khai th\u00e1c\u2062 trend,k\u1ebft\u200d qu\u1ea3 l\u00e0 \u2062l\u01b0\u1ee3t\u200b view \u200bl\u1eb9t \u0111\u1eb9t,t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n \u200dth\u1ea5p.\n<\/p><div class=\"wp-block-table\">\n<table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u539f\u56e0<\/th>\n<th>\u5b9e\u9645\u8bc1\u636e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4ece\u5176\u4ed6\u6e20\u9053\u590d\u5236\u7c98\u8d34\u7684\u5185\u5bb9<\/td>\n<td>\u6848\u4f8b T. \u2013 \u5316\u5986\u54c1\u884c\u4e1a\u4e2d\u5c0f\u4f01\u4e1a\uff1a\u5373\u4f7f\u5f3a\u529b\u6295\u653e\u5e7f\u544a\uff0c\u6bcf\u4e2a\u89c6\u9891\u4e5f\u53ea\u6709\u51e0\u5343\u6b21\u89c2\u770b<\/td>\n<\/tr>\n<tr>\n<td>\u4e0d\u4f7f\u7528\u8868\u60c5\u5305\u3001\u8bb2\u6545\u4e8b\u3001\u6d41\u884c\u7279\u6548<\/td>\n<td>\u4e0e\u5bf9\u624b\u5bf9\u6bd4\uff1a\u5bf9\u624b\u7684\u89c6\u9891\u4f7f\u7528 AR \u6ee4\u955c\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff0c\u83b7\u5f97 80 \u4e07\u6b21\u89c2\u770b<\/td>\n<\/tr>\n<tr>\n<td>\u7f3a\u4e4f\u591a\u6837\u5316\u6d4b\u8bd5<\/td>\n<td>\u65c5\u6e38\u4ea7\u54c1\uff1a\u91cd\u590d\u4e00\u79cd\u516c\u5f0f\uff0c\u4e92\u52a8\u91cf\u5728\u4e24\u5468\u540e\u4e0b\u964d\u4e86 40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><ul style=\"margin-top:1rem;\">\n<li><b>\u672a\u7814\u7a76\u9006\u5411\u6d1e\u5bdf\uff1a<\/b> TikTok \u7528\u6237\u559c\u6b22\u60ca\u559c\u3002\u5982\u679c\u4f60\u7684\u5185\u5bb9\u53ea\u662f\u5355\u7eaf\u201c\u4ea7\u54c1\u6d4b\u8bc4\u201d\u6216\u5f15\u5bfc\u8bbf\u95ee\u7f51\u7ad9\uff0c\u89e6\u8fbe\u548c\u4f20\u64ad\u6548\u679c\u4f1a\u660e\u663e\u4e0b\u964d\u3002.<\/li>\n<li><b>\u7f3a\u4e4f\u521b\u610f\u201c\u5e73\u66ff\u201d\u8d8b\u52bf\u7684\u5e94\u7528\uff1a<\/b> DPS.MEDIA \u66fe\u6210\u529f\u5229\u7528\u201cTikTok Made Me Buy It\u201d\u8d8b\u52bf\uff0c\u5728 TikTok \u4e0a\u6253\u9020\u201c\u5185\u5bb9\u7cfb\u5217\u53d8\u8eab\u201d\u7248\u672c\uff0c\u7b80\u5316\u4e86\u89e6\u8fbe\u65b9\u5f0f\uff0c\u4f46\u5c06\u67d0\u65f6\u5c1a\u4e2d\u5c0f\u54c1\u724c\u7684\u8f6c\u5316\u7387\u63d0\u5347\u4e86 3 \u500d\u3002.<\/li>\n<li><b>\u5ffd\u7565\u65b0\u683c\u5f0f\uff1a<\/b> \u6839\u636e <i>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/i>, \u54c1\u724c\u5229\u7528 TikTok Effect house\u3001\u5408\u62cd\u6216\u4e92\u52a8\u6295\u7968\uff0c\u901a\u5e38\u6bd4\u4f20\u7edf\u89c6\u9891\u83b7\u5f97\u9ad8\u51fa 60% \u7684\u4e92\u52a8\u53cd\u9988\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/yvikec.jpg\" alt=\"\u5ffd\u89c6\u4e86Influencer\u548cKOL\u5728\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u65b9\u9762\u7684\u529b\u91cf\" title=\"\"><\/p><h2 id=\"bo-qua-suc-manh-cua-influencer-va-kol-trong-tiep-can-khach-hang-tiem-nang\">\u5ffd\u89c6\u4e86Influencer\u548cKOL\u5728\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u4e2d\u7684\u529b\u91cf<\/h2><h3>\u7f3a\u4e4f\u5229\u7528KOL\/Influencer\u4fe1\u8a89\u7684\u7b56\u7565<\/h3><p>Nhi\u1ec1u doanh nghi\u1ec7p SME th\u01b0\u1eddng b\u1ecf l\u1ee1 ti\u1ec1m n\u0103ng m\u1ea1nh m\u1ebd t\u1eeb KOL v\u00e0 Influencer trong chi\u1ebfn d\u1ecbch TikTok Marketing. \u2062Theo nghi\u00ean\u200d c\u1ee9u \u0111\u0103ng tr\u00ean Harvard Business Review, t\u1ef7 l\u1ec7 \u2063chuy\u1ec3n \u2064\u0111\u1ed5i khi k\u1ebft h\u1ee3p Influencer l\u00ean \u0111\u1ebfn 11 l\u1ea7n\u200d so v\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. Vi\u1ec7c ch\u1ec9 t\u1eadp\u2063 trung v\u00e0o n\u1ed9i dung do th\u01b0\u01a1ng \u2062hi\u1ec7u t\u1ef1 s\u1ea3n xu\u1ea5t m\u00e0 qu\u00ean \u0111i m\u1ea1ng l\u01b0\u1edbi micro-KOL\u2064 t\u1ea1o n\u00ean \u201chi\u1ec7u \u1ee9ng lan t\u1ecfa\u201d (word-of-mouth) s\u1ebd khi\u1ebfn \u2062chi\u1ebfn d\u1ecbch thi\u1ebfu\u2063 \u0111i s\u1ef1 x\u00e1c th\u1ef1c \u200dt\u1ef1 nhi\u00ean v\u00e0 \u2063kh\u00f4ng \u0111\u1ee7 ch\u1ea1m \u200c\u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng \u2062ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1.<\/p><div class=\"wp-block-table\">\n<table class=\"wp-table\">\n<thead>\n<tr>\n<th style=\"text-align:left;\">\u5e38\u89c1\u9519\u8bef<\/th>\n<th style=\"text-align:center;\">\u540e\u679c<\/th>\n<th style=\"text-align:right;\">DPS.MEDIA \u7684\u5efa\u8bae\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align:left;\">\u53ea\u9009\u62e9\u77e5\u540d KOL\uff0c\u4e0d\u5206\u6790\u7c89\u4e1d\u7fa4\u4f53<\/td>\n<td style=\"text-align:center;\">\u6210\u672c\u9ad8\uff0c\u6548\u679c\u4f4e\uff0c\u56e0\u76ee\u6807\u7fa4\u4f53\u4e0d\u51c6\u786e<\/td>\n<td style=\"text-align:right;\">T\u1eadn\u2064 d\u1ee5ng micro-KOL ph\u00f9 h\u1ee3p\u200d ng\u00e0nh\u2063 h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align:left;\">\u5c06\u5185\u5bb9\u5b8c\u5168\u4ea4\u7ed9 KOL\uff0c\u7f3a\u4e4f\u660e\u786e\u65b9\u5411<\/td>\n<td style=\"text-align:center;\">\u4fe1\u606f\u4f20\u9012\u504f\u5dee\uff0c\u54c1\u724c\u88ab\u8bef\u89e3<\/td>\n<td style=\"text-align:right;\">\u5236\u5b9a\u8be6\u7ec6\u5267\u672c\u5e76\u4e25\u683c\u5ba1\u6838<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><ul style=\"margin-top:15px;\">\n<li><strong>\u5b9e\u9645\u6848\u4f8b\uff1a<\/strong> DPS.MEDIA\u66fe\u4e3a\u4e00\u5bb6\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u5b9e\u65bd\u9879\u76ee\uff0c\u8be5\u5ba2\u6237\u66fe\u8ba4\u4e3a\u53ea\u9700 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/%e9%ab%98%e6%95%88%e9%a2%84%e8%ae%a2kol%e7%9a%846%e4%b8%aa%e4%bc%81%e4%b8%9a%e4%b8%8d%e5%8f%af%e5%bf%bd%e8%a7%86%e7%9a%84%e6%b3%a8%e6%84%8f%e4%ba%8b%e9%a1%b9\/\" title=\"\u9ad8\u6548\u9884\u8ba2KOL\u7684\u65b9\u6cd5\uff1a\u4f01\u4e1a\u4e0d\u53ef\u5ffd\u89c6\u76846\u4e2a\u8981\u70b9\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"333\">\u9884\u8ba2KOL<\/a> \u6309\u7167\u7c89\u4e1d\u6570\u91cf\u591a\u7684\u540d\u5355\u5c31\u8db3\u591f\u4e86\u3002\u7ed3\u679c\u89c6\u9891\u867d\u7136\u7206\u706b\uff0c\u4f46\u8ba2\u5355\u8f6c\u5316\u7387\u4ec5\u7565\u6709\u63d0\u5347\u3002\u8f6c\u5411\u4e0e\u5728\u62a4\u80a4\u793e\u533a\u6709\u5f71\u54cd\u529b\u7684\u5fae\u578b\u7f51\u7ea2\u5408\u4f5c\u540e\uff0c\u8f6c\u5316\u7387\u63d0\u5347\u4e862.4\u500d\u4ee5\u4e0a\uff08DPS.MEDIA\uff0c2023\uff09\u3002.<\/li>\n<li>\u4e0d\u8981\u53ea\u5c40\u9650\u4e8e\u9009\u62e9\u6392\u884c\u699c\u524d\u5217\u7684KOL\uff1b\u8bf7\u5173\u6ce8\u90a3\u4e9b\u4e0e\u60a8\u7684\u7ec6\u5206\u5e02\u573a\u6709\u7d27\u5bc6\u8054\u7cfb\u7684\u5c0f\u578b\u5f71\u54cd\u8005\u3002.<\/li>\n<li>\u6839\u636eInfluencerMarketingHub\u7684\u6700\u65b0\u7edf\u8ba1\uff0c82%\u7684Z\u4e16\u4ee3\u7528\u6237\u66f4\u4fe1\u4efb\u4ed6\u4eec\u89c9\u5f97\u4eb2\u8fd1\u7684\u521b\u4f5c\u8005\u7684\u8bc4\u4ef7\uff0c\u800c\u4e0d\u662f\u540d\u4eba\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/791487.jpg6821.jpg\" alt=\"\u5e7f\u544a\u9884\u7b97\u5206\u914d\u4e0d\u5408\u7406\uff0c\u8d44\u6e90\u6d6a\u8d39\" title=\"\"><\/p><h2 id=\"phan-bo-ngan-sach-quang-cao-khong-hop-ly-lang-phi-nguon-luc\">\u5e7f\u544a\u9884\u7b97\u5206\u914d\u4e0d\u5408\u7406\uff0c\u6d6a\u8d39\u8d44\u6e90<\/h2><h3>TikTok\u9884\u7b97\u5206\u914d\u9519\u8bef\uff1a\u201c\u5927\u624b\u7b14\u6295\u5165\u201d\u4e0e\u201c\u660e\u667a\u82b1\u8d39\u201d\u7684\u754c\u9650\u5728\u54ea\u91cc\uff1f<\/h3><p><strong>DPS.MEDIA\u53d1\u73b0\uff0c\u8bb8\u591a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5728TikTok\u4e0a\u201c\u7838\u94b1\u201d\u505a\u5e7f\u544a\u65f6\uff0c\u5f80\u5f80\u7f3a\u4e4f\u6570\u636e\u5206\u6790\u548c\u76ee\u6807\u7b56\u7565\u3002.<\/strong> \u6765\u81ea <em>\u6570\u5b57\u6218\u7565\u5b66\u672f\u7814\u7a76\uff082023\uff09<\/em> \u663e\u793a\uff1a <u><a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u53ea\u5173\u6ce8\u5927\u9884\u7b97\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5982\u679c\u6ca1\u6709\u4e0e\u5ba2\u6237\u6d1e\u5bdf\u540c\u6b65\u5e76\u6d4b\u8bd5\u591a\u7ec4\u53d7\u4f17\uff0c\u5f80\u5f80\u6548\u679c\u4e0d\u4f73\u3002<\/a>.<\/u> \u8fd9\u5bfc\u81f4\u8d44\u6e90\u6d6a\u8d39\uff0c\u8f6c\u5316\u7387\u4f4e\u4e0b\u3002.<\/p><ul>\n<li><strong>\u7f3a\u4e4fA\/B\u6d4b\u8bd5\u9884\u7b97\u7684\u8ba1\u5212\uff1a<\/strong> \u628a\u6240\u6709\u6295\u8d44\u90fd\u62bc\u5728\u4e00\u4e2a\u5ba2\u6237\u7fa4\u4f53\u6216\u4e00\u79cd\u521b\u610f\u4e0a\u800c\u4e0d\u505a\u6d4b\u8bd5\uff0c\u5bfc\u81f4\u6548\u679c\u4e0d\u4f73\u3002.<\/li>\n<li><strong>\u53ea\u4e3a\u201c\u6f6e\u6d41\u201d\u4e70\u5355\u800c\u5ffd\u7565\u6838\u5fc3\u4ef7\u503c\uff1a<\/strong> \u5927\u529b\u6295\u653e\u70ed\u95e8\u5185\u5bb9\u5e7f\u544a\uff0c\u5374\u5ffd\u89c6\u54c1\u724c\u4fe1\u606f\uff0c\u5bb9\u6613\u5bfc\u81f4\u957f\u671f\u54c1\u724c\u8bc6\u522b\u5ea6\u4e0b\u964d\u3002.<\/li>\n<li><strong>\u672a\u6309\u65f6\u6bb5\u4f18\u5316\uff1a<\/strong> \u5ffd\u7565\u6bcf7-14\u5929\u5b9a\u671f\u590d\u76d8\u9884\u7b97\uff0c\u5bfc\u81f4\u9884\u7b97\u6d41\u5931\u5728\u4f4e\u8d28\u91cf\u66dd\u5149\u4e0a\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5b9e\u9645\u6848\u4f8b<\/th>\n<th>\u9047\u5230\u7684\u95ee\u9898<\/th>\n<th>\u7ecf\u9a8c\u6559\u8bad<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e74\u8f7b\u5316\u5986\u54c1\u521d\u521b\u4f01\u4e1a<\/td>\n<td>\u5c0680%\u7684\u9884\u7b97\u6295\u5165\u5230\u201c\u53d8\u8eab\u201d\u8d8b\u52bf\u4e2d\uff0c\u5374\u5ffd\u7565\u4e86\u4ea7\u54c1USP\u7684\u805a\u7126<\/td>\n<td>\u8f6c\u5316\u7387\u4ec5\u8fbe\u5230 <strong>0.7%<\/strong>. \u4f18\u5316\u540e\uff0c\u8f6c\u5411\u4f18\u5316\u521b\u610f+\u591a\u6e20\u9053\uff0c\u8f6c\u5316\u7387\u63d0\u5347 <strong>3.1%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Doanh\u200d nghi\u1ec7p F&B SME<\/td>\n<td>\u5236\u4f5c\u75c5\u6bd2\u89c6\u9891\u5374\u5ffd\u7565\u4e86\u5bf9\u5df2\u89c2\u770b\u7528\u6237\u7684\u518d\u8425\u9500\u9884\u7b97<\/td>\n<td>\u5e7f\u544a\u6210\u672c\u4e0a\u5347\uff0cROI\u6307\u6807\u5927\u5e45\u4e0b\u964d\uff1b\u9700\u5c0620-30%\u7684\u9884\u7b97\u5206\u914d\u7ed9\u518d\u8425\u9500<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA\u89c2\u70b9\uff1a<\/strong> \u4e3a\u907f\u514d\u5728TikTok\u4e0a\u6d6a\u8d39\u8d44\u6e90\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u6295\u8d44\u4e8e <em>\u9884\u7b97\u7684\u8861\u91cf\u3001\u6d4b\u8bd5\u548c\u6301\u7eed\u6570\u636e\u5206\u6790\u3002<\/em>. \u8bf7\u91c7\u7528\u7075\u6d3b\u7684\u9884\u7b97\u5206\u914d\u65b9\u6cd5\uff0c\u5b9a\u671f\u590d\u76d8\u4ee5\u8c03\u6574\u5e76\u4f18\u5148\u5206\u914d\u7ed9\u771f\u6b63\u6709\u6548\u7684\u521b\u610f\u548c\u53d7\u4f17\u7fa4\u4f53\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-nay-1.jpg\" alt=\"\u5728\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u7f3a\u4e4f\u6301\u7eed\u7684\u8861\u91cf\u4e0e\u4f18\u5316\" title=\"\"><\/p><h2 id=\"thieu-do-luong-va-toi-uu-hoa-lien-tuc-trong-qua-trinh-trien-khai\">\u5728\u6267\u884c\u8fc7\u7a0b\u4e2d\u7f3a\u4e4f\u6301\u7eed\u7684\u8861\u91cf\u4e0e\u4f18\u5316<\/h2><h3>\u8861\u91cf\u9519\u8bef\u6216\u672a\u5bf9\u6bcf\u4e2a\u9636\u6bb5\u8fdb\u884c\u4f18\u5316<\/h3><p><strong>Nhi\u1ec1u doanh \u200dnghi\u1ec7p SMEs th\u01b0\u1eddng\u2062 sa v\u00e0o v\u00f2ng l\u1eb7p \u201c\u0111\u0103ng r\u1ed3i \u0111\u1ec3 \u200b\u0111\u00f3\u201d, b\u1ecf qu\u00ean kh\u00e2u ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u s\u00e1t t\u1eebng giai \u0111o\u1ea1n chi\u1ebfn d\u1ecbch TikTok.<\/strong> \u6839\u636e\u9ea6\u80af\u9521\uff082023\uff09\u7814\u7a76\uff0c\u4ec5\u6709 <em>20%\u7684\u5c0f\u4f01\u4e1a<\/em> ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 n\u1ed9i\u2062 dung li\u00ean\u2063 t\u1ee5c khi tri\u1ec3n khai tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Vi\u1ec7c thi\u1ebfu c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p ho\u1eb7c ch\u1ec9 d\u1ef1a v\u00e0o\u2063 c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1 \u2062m\u1eb7t nh\u01b0\u200b l\u01b0\u1ee3t xem, tim, m\u00e0 kh\u00f4ng ch\u00fa tr\u1ecdng th\u1eddi gian xem trung b\u00ecnh, t\u1ef7\u2062 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo\u2026 s\u1ebd khi\u1ebfn to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch d\u1ec5 \u201cch\u1ec7ch h\u01b0\u1edbng\u201d kh\u1ecfi m\u1ee5c ti\u00eau kinh\u2063 doanh ban \u0111\u1ea7u.<\/p><ul>\n<li>Kh\u00f4ng\u200d thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u0111o\u2064 l\u01b0\u1eddng c\u1ee5 th\u1ec3 theo t\u1eebng \u200dgiai \u0111o\u1ea1n (Awareness \u2013 Engagement \u2013 Conversion).<\/li>\n<li>\u7f3a\u4e4f\u5bf9\u5185\u5bb9\u7c7b\u578b\u3001\u53d1\u5e03\u65f6\u95f4\u3001CTA\u7684A\/B\u6d4b\u8bd5\u3002.<\/li>\n<li>\u672a\u4ece\u53d7\u4f17\u4e2d\u63d0\u53d6\u6d1e\u5bdf\u4ee5\u5b9e\u73b0\u4e0b\u4e00\u8f6e\u5185\u5bb9\u7684\u4e2a\u6027\u5316\u3002.<\/li>\n<\/ul><p>\n    <strong>DPS.MEDIA\u53d1\u73b0\uff0c\u8fd1\u671f\u4e00\u4e2a\u7a81\u51fa\u7684\u6848\u4f8b\u662f\u67d0\u5e74\u8f7b\u65f6\u5c1a\u521d\u521b\u4f01\u4e1a\u5728TikTok\u4e0a\u7684\u6d3b\u52a8\uff1a<\/strong> \u6700\u521d\u56e2\u961f\u53ea\u4e13\u6ce8\u4e8e\u53d1\u5e03\u89c6\u9891\u5e76\u671f\u671b\u77ed\u671f\u5185\u589e\u52a0\u7c89\u4e1d\u3002\u7136\u800c\uff0c\u5728\u88ab\u5efa\u8bae\u5e94\u7528\u53ef\u89c6\u5316\u6570\u636e\u8861\u91cf\u8868\u540e\uff0c\u521d\u521b\u4f01\u4e1a\u53d1\u73b0\u642d\u914d\u6559\u5b66\u89c6\u9891\u8868\u73b0\u51fa\u8272 <strong>\u89c6\u9891\u4fdd\u5b58\u7387\u7ffb\u500d<\/strong> \u5173\u4e8e\u6298\u6263\u7684\u89c6\u9891\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u8c03\u6574\u4e86\u53d1\u5e03\u6bd4\u4f8b\uff0c\u4e13\u6ce8\u4e8e\u6df1\u5165\u6316\u6398\u8fd9\u4e00\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u63d0\u5347 <strong>CTR\u5728\u77ed\u77ed\u4e24\u5468\u5185\u63d0\u5347\u4e86231%<\/strong>.\n<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u8861\u91cf\u6307\u6807<\/th>\n<th>\u6700\u521d<\/th>\n<th>\u4f18\u5316\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CTR<\/td>\n<td>7%<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>\u89c6\u9891\u4fdd\u5b58\u7387<\/td>\n<td>15%<\/td>\n<td>32%<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>2,5%<\/td>\n<td>5,8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>    DPS.MEDIA\u59cb\u7ec8\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u4ece\u4e00\u5f00\u59cb\u5c31\u5e94\u7528\u6570\u636e\u5206\u6790\u6280\u672f\u548c\u5185\u90e8\u4eea\u8868\u76d8\u3002\u6839\u636e\u7814\u7a76\u5458Brittany Smith\uff08\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff0c2022\u5e74\uff09\u7684\u89c2\u70b9\uff1a, <strong>\u201c\u57fa\u4e8e\u6570\u636e\u7684\u6301\u7eed\u4f18\u5316\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u6700\u5927\u5316TikTok\u8425\u9500\u4f18\u52bf\u3001\u4fdd\u6301\u589e\u957f\u901f\u5ea6\u5e76\u63a7\u5236\u5e7f\u544a\u6210\u672c\u7684\u5173\u952e\u3002\u201d<\/strong>\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpg73a5.jpg\" alt=\"\u9519\u8bef\u8bc4\u4f30TikTok\u6e20\u9053\u5728\u6574\u4f53\u8425\u9500\u6218\u7565\u4e2d\u7684\u4f5c\u7528\" title=\"\"><\/p><h2 id=\"danh-gia-sai-vai-tro-cua-kenh-tiktok-trong-tong-the-chien-luoc-marketing\">\u9519\u8bef\u8bc4\u4f30TikTok\u6e20\u9053\u5728\u6574\u4f53\u8425\u9500\u6218\u7565\u4e2d\u7684\u4f5c\u7528<\/h2><h3>\u8bef\u89e3TikTok\u5728\u6e20\u9053\u7ec4\u5408\u4e2d\u7684\u4f4d\u7f6e\u548c\u76ee\u6807<\/h3><p><strong>Nhi\u1ec1u doanh nghi\u1ec7p SMEs t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp c\u1eadn TikTok nh\u01b0 m\u1ed9t \u201cv\u1ecb c\u1ee9u\u2062 tinh\u201d t\u1ea1o viral b\u1ea5t k\u1ec3 ng\u00e0nh h\u00e0ng hay m\u1ee5c ti\u00eau. Tuy nhi\u00ean, DPS.MEDIA\u200c nh\u1eadn th\u1ea5y \u0111i\u1ec3m c\u1ed1t l\u00f5i l\u00e0:<\/strong><\/p><ul style=\"margin-left:20px;\">\n<li>\u6ca1\u6709\u660e\u786e\u533a\u5206 <strong>\u54c1\u724c\u5efa\u8bbe\u7684\u4f5c\u7528<\/strong> \u548c <strong>\u4fc3\u8fdb\u8f6c\u5316\u7684\u4f5c\u7528<\/strong> \u5728TikTok\u4e0a\u3002.<\/li>\n<li>\u8bef\u533a <strong>TikTok\u9002\u5408\u6240\u6709\u4ea7\u54c1<\/strong> \u2014\u2014\u4f46\u5b9e\u9645\u4e0a\uff0cB2B\u884c\u4e1a\u6216\u9ad8\u4ef7\u503c\u4ea7\u54c1\u5927\u591a\u96be\u4ee5\u4ec5\u4f9d\u9760\u8be5\u5e73\u53f0\u53d6\u5f97\u6210\u529f\u3002.<\/li>\n<li>\u5c1a\u672a\u660e\u786eTikTok\u5728\u6bcf\u4e2a\u9636\u6bb5\u4e2d\u7684\u5b9a\u4f4d\uff0c <strong>\u5ba2\u6237\u65c5\u7a0b<\/strong>,\u5bfc\u81f4\u5728\u8fde\u63a5\u6e20\u9053\u65f6\u4fe1\u606f\u91cd\u590d\u6216\u9057\u6f0f\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5185\u5bb9\u7c7b\u578b<\/th>\n<th>\u6e20\u9053\u89d2\u8272<\/th>\n<th>\u6218\u7565\u9636\u6bb5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u57fa\u4e8e\u8d8b\u52bf\u7684\u89c6\u9891<\/td>\n<td>\u63d0\u5347\u54c1\u724c\u8ba4\u77e5<\/td>\n<td>\u4e0a\u6e38\uff08\u8ba4\u77e5\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u5206\u4eab\u771f\u5b9e\u4f53\u9a8c<\/td>\n<td>\u5efa\u7acb\u4fe1\u4efb\uff0c\u6fc0\u53d1\u5c1d\u8bd5<\/td>\n<td>\u8003\u8651\u9636\u6bb5<\/td>\n<\/tr>\n<tr>\n<td>\u6df1\u5165\u4ea7\u54c1\u63cf\u8ff0<\/td>\n<td>\u652f\u6301\u8f6c\u5316<\/td>\n<td>\u6210\u4ea4\uff08\u8f6c\u5316\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5b9e\u9645\u6848\u4f8b\uff1a\u671f\u671bTikTok\u201c\u5355\u6253\u72ec\u6597\u201d\u5bfc\u81f4\u5931\u8d25\u201d<\/h3><p>DPS.MEDIA \u66fe\u7ecf\u63a5\u624b\u8fc7\u4e00\u5bb6\u672c\u571f\u5316\u5986\u54c1\u54c1\u724c\u7684\u5ba2\u6237\u3002\u8d77\u521d\uff0c\u4ed6\u4eec\u51e0\u4e4e\u5c06\u5168\u90e8\u4f20\u64ad\u9884\u7b97\u6295\u5165\u5230 TikTok\uff0c\u5e0c\u671b\u901a\u8fc7\u75c5\u6bd2\u5f0f\u4f20\u64ad\u5e26\u6765\u7206\u53d1\u6027\u6536\u5165\u3002. <strong>\u7ed3\u679c\u5982\u4f55\uff1f<\/strong> Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u0103ng v\u1ecdt nh\u01b0ng \u0111\u01a1n h\u00e0ng l\u1ea1i\u200d \u201cl\u1eb9t \u0111\u1eb9t\u201d v\u00ec \u200dthi\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng\u200d k\u1ebft n\u1ed1i qua Facebook, website, email marketing\u2026 Nh\u01b0 tr\u00edch\u200d d\u1eabn t\u1eeb b\u00e1o c\u00e1o c\u1ee7a <em>eMarketer<\/em> (2023), <strong>\u7528\u6237\u5e73\u5747\u9700\u8981 3-5 \u4e2a\u591a\u6e20\u9053\u89e6\u70b9\u624d\u80fd\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56<\/strong>.\n<\/p><ul style=\"margin-left:20px;\">\n<li>\u89e3\u51b3\u65b9\u6848\uff1a\u6295\u8d44 TikTok \u5fc5\u987b\u914d\u5408\u5176\u4ed6\u8f6c\u5316\u5f15\u5bfc\u6e20\u9053\u3002.<\/li>\n<li>\u8de8\u5e73\u53f0\u5185\u5bb9\u534f\u540c\uff0c\u4ea7\u751f\u534f\u540c\u6548\u5e94\u5e76\u5ef6\u957f\u5ba2\u6237\u7559\u5b58\u65f6\u95f4\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/a-gi-4.jpg74ee.jpg\" alt=\"\u672a\u80fd\u6253\u9020\u54c1\u724c\u9891\u9053\uff0c\u53ea\u4e13\u6ce8\u4e8e\u77ed\u671f\u75c5\u6bd2\u5f0f\u4f20\u64ad\" title=\"\"><\/p><h2 id=\"khong-xay-dung-duoc-kenh-thuong-hieu-ma-chi-tap-trung-vao-viral-ngan-han\">\u672a\u80fd\u6253\u9020\u54c1\u724c\u6e20\u9053\uff0c\u53ea\u4e13\u6ce8\u4e8e\u77ed\u671f\u75c5\u6bd2\u4f20\u64ad<\/h2><h3>\u8ffd\u9010\u77ed\u671f\u6548\u5e94\uff1a\u5f97\u4e0d\u507f\u5931<\/h3><p>\n<strong>DPS.MEDIA \u53d1\u73b0\u8d8a\u5357\u8bb8\u591a\u4e2d\u5c0f\u4f01\u4e1a\u5728\u77ed\u671f TikTok \u75c5\u6bd2\u8425\u9500\u6d3b\u52a8\u4e0a\u6295\u5165\u5de8\u5927\uff0c\u4f46\u5374\u5ffd\u89c6\u4e86\u957f\u671f\u54c1\u724c\u5efa\u8bbe\u3002.<\/strong> \u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\uff0c\u5f53\u54c1\u724c\u53ea\u4f9d\u8d56\u75c5\u6bd2\u5f0f\u4f20\u64ad\u6210\u7ee9\u65f6\uff0c\u89c2\u4f17\u5bb9\u6613\u88ab\u5373\u65f6\u5185\u5bb9\u5438\u5f15\uff0c\u5374\u96be\u4ee5\u7559\u4e0b\u54c1\u724c\u8ba4\u77e5\u6216\u5efa\u7acb\u6301\u4e45\u60c5\u611f\u8fde\u63a5\u3002.\n<\/p><ul>\n<li>\u4e00\u4e2a\u8d8b\u52bf\u89c6\u9891\u53ef\u80fd\u83b7\u5f97\u6570\u767e\u4e07\u6b21\u89c2\u770b\uff0c\u4f46 <b>\u8f6c\u5316\u4e3a\u54c1\u724c\u5fe0\u8bda\u5ea6\u7684\u6bd4\u4f8b\u901a\u5e38\u975e\u5e38\u4f4e<\/b>.<\/li>\n<li>\u90a3\u4e9b\u65e0\u6cd5\u4fdd\u6301\u4e00\u81f4\u4fe1\u606f\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4f1a\u8ba9\u5ba2\u6237\u5728\u201c\u5a31\u4e50\u5185\u5bb9\u7684\u6d77\u6d0b\u201d\u4e2d\u96be\u4ee5\u8bb0\u4f4f\u4f60\u3002.<\/li>\n<li>\u4f01\u4e1a\u5f88\u5bb9\u6613\u9677\u5165\u77ed\u89c6\u601d\u7ef4\uff1a\u4e0d\u65ad\u8ffd\u9010\u6f6e\u6d41\uff0c\u5374\u5fd8\u8bb0\u4e3a\u54c1\u724c\u6253\u9020\u72ec\u7279\u7684\u201c\u58f0\u97f3\u201d\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u5206\u6790\uff1a\u54c1\u724cA\u53ca\u5176\u957f\u671f\u540e\u679c<\/h3><p>\u4f8b\u5982\uff0c\u5316\u5986\u54c1\u54c1\u724cA\u66fe\u4e3a\u4e00\u7cfb\u5217\u5728TikTok\u4e0a\u5e7f\u6cdb\u4f20\u64ad\u7684\u201c\u53d8\u8eab\u201d\u89c6\u9891\u6295\u5165\u5927\u91cf\u9884\u7b97\uff0c\u4e00\u5ea6\u767b\u4e0a\u5468\u699c\u70ed\u641c\u3002 <br>\n\u7136\u800c\uff0c\u5728\u6d3b\u52a8\u7ed3\u675f\u4e24\u4e2a\u6708\u540e\uff0cDPS.MEDIA\u5bf9500\u591a\u540d\u76ee\u6807\u5ba2\u6237\u7684\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff1a <b>\u53ea\u670912%\u7684\u4eba\u80fd\u8bb0\u4f4f\u54c1\u724c\u540d\u79f0\uff0c\u800c\u591a\u8fbe72%\u7684\u4eba\u53ea\u5bf9\u89c6\u9891\u7279\u6548\u5370\u8c61\u6df1\u523b\u3002.<\/b>\n<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top:12px;\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u75c5\u6bd2\u4f20\u64ad\u4e00\u5468\u540e<\/th>\n<th>\u75c5\u6bd2\u4f20\u64ad\u4e24\u4e2a\u6708\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u89c2\u770b\u6b21\u6570<\/td>\n<td>1.500.000+<\/td>\n<td>1.800.000+<\/td>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u8bc6\u522b\u7387<\/td>\n<td>19%<\/td>\n<td>12%<\/td>\n<\/tr>\n<tr>\n<td>\u5185\u5bb9\u8bb0\u5fc6\u7387<\/td>\n<td>72%<\/td>\n<td>27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u503c\u5f97\u4f18\u5148\u8003\u8651\u7684\u201c\u6839\u672c\u201d\u6218\u7565<\/h3><p>\u57fa\u4e8e\u6211\u4eec\u5728\u6d3b\u52a8\u6267\u884c\u4e2d\u7684\u7ecf\u9a8c\uff0c\u5e76\u53c2\u8003David Aaker\u7684\u300aBuilding Strong Brands\u300b\u4e00\u4e66\uff0c\u6211\u4eec\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5e94\uff1a\n<\/p><ul>\n<li>\u540c\u6b65\u6295\u8d44\uff1a\u65e2\u8981\u5236\u4f5c\u70ed\u95e8\u5185\u5bb9\uff0c\u540c\u65f6\u59cb\u7ec8\u878d\u5165 <strong>\u54c1\u724c\u7406\u5ff5<\/strong> \u548c\u4ea7\u54c1\u5229\u76ca\u7684\u6e05\u6670\u8868\u8fbe\u3002.<\/li>\n<li>\u6253\u9020\u5177\u6709\u8fde\u8d2f\u6027\u7684\u7cfb\u5217\u5185\u5bb9\uff0c\u5f62\u6210\u54c1\u724c\u5728TikTok\u4e0a\u7684\u201c\u6807\u5fd7\u6027\u201d\u98ce\u683c\u3002.<\/li>\n<li>\u4e3b\u52a8\u503e\u542c\u53cd\u9988\uff0c\u4e0d\u65ad\u91cd\u65b0\u5b9a\u4f4d\uff0c\u4ee5\u5728\u6bcf\u4e2a\u89c6\u9891\u4e2d\u4fdd\u6301\u4f01\u4e1a\u4e2a\u6027\u3002.<\/li>\n<\/ul><h2 id=\"outro\">\u6211\u603b\u7ed3\u7684\u7ecf\u9a8c<\/h2><p>TikTok\u8425\u9500\u4e0d\u4ec5\u4ec5\u662f\u521b\u610f\u7684\u6e38\u620f\uff0c\u66f4\u9700\u8981\u6e05\u6670\u7684\u6218\u7565\u548c\u5bf9\u7528\u6237\u884c\u4e3a\u7684\u6df1\u523b\u7406\u89e3\u3002\u76f2\u76ee\u8ffd\u9010\u6f6e\u6d41\u7b49\u9519\u8bef\uff0c, <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u5ffd\u89c6\u6570\u636e\u5206\u6790\u6216\u4e0d\u8fdb\u884c\u5185\u5bb9\u4e2a\u6027\u5316\uff0c\u5b8c\u5168\u53ef\u4ee5\u901a\u8fc7\u4f01\u4e1a\u53ca\u65f6\u53cd\u601d\u548c\u8c03\u6574\u6765\u907f\u514d\u3002<\/a>.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u9ad8\u6548\u7684TikTok\u7b56\u7565\u59cb\u4e8e\u503e\u542c\u89c2\u4f17\uff0c\u5e76\u6301\u7eed\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u4f18\u5316\u3002\u51ed\u501f\u4e0e\u8d8a\u5357\u4f17\u591a\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5408\u4f5c\u7ecf\u9a8c\uff0c\u6211\u4eec\u6df1\u523b\u8ba4\u8bc6\u5230\u6570\u636e\u3001\u5185\u5bb9\u521b\u610f\u4e0e\u957f\u671f\u601d\u7ef4\u7ed3\u5408\u7684\u91cd\u8981\u6027\u3002.<\/p><p>\u4e0d\u8981\u5bb3\u6015\u5c1d\u8bd5\u2014\u2014\u4f46\u8bf7\u6709\u7b56\u7565\u5730\u5b9e\u9a8c\u3002\u4ece\u56de\u987e\u4f60\u6b63\u5728\u505a\u7684\u4e8b\u60c5\u5f00\u59cb\uff0c\u53d1\u73b0\u5f31\u70b9\u5e76\u4ece\u5c0f\u5904\u7740\u624b\u6539\u53d8\u3002\u540c\u65f6\uff0c\u4e0d\u8981\u5fd8\u8bb0\u901a\u8fc7\u5173\u6ce8\u65b0\u8d8b\u52bf\u548c\u501f\u9274\u5176\u4ed6\u5e02\u573a\u7684\u521b\u65b0\u65b9\u6cd5\u6765\u62d3\u5bbd\u89c6\u91ce\u3002.<\/p><p>\u5982\u679c\u4f60\u611f\u5174\u8da3\uff0c\u8bf8\u5982\u201c\u57fa\u4e8e\u8f6c\u5316\u6f0f\u6597\u4f18\u5316TikTok\u5185\u5bb9\u201d\u6216\u201c\u5728\u77ed\u89c6\u9891\u4e2d\u5e94\u7528\u7528\u6237\u884c\u4e3a\u6570\u636e\u5206\u6790\u201d\u7b49\u4e3b\u9898\u4e5f\u975e\u5e38\u503c\u5f97\u6df1\u5165\u7814\u7a76\u3002.<\/p><p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u60a8\u5206\u4eab\u81ea\u5df1\u5728\u5b9e\u65bdTikTok\u8425\u9500\u8fc7\u7a0b\u4e2d\u7684\u611f\u53d7\u548c\u72ec\u7279\u89c6\u89d2\u3002\u8bf7\u5728\u4e0b\u65b9\u7559\u8a00\uff0c\u6216\u52a0\u5165\u793e\u533a\u8ba8\u8bba\uff0c\u5171\u540c\u5236\u5b9a\u6700\u6709\u6548\u3001\u6700\u9002\u5408\u8d8a\u5357\u4f01\u4e1a\u7684\u6218\u7565\u3002. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%85%8d%e8%b4%b9%e7%ae%a1%e7%90%86%e5%ae%a2%e6%88%b7%e9%a2%84%e7%ba%a6%e9%a2%84%e8%ae%a2%e7%9a%84%e5%ba%94%e7%94%a8%e7%a8%8b%e5%ba%8f\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u514d\u8d39\u5e94\u7528\u7a0b\u5e8f\uff0c\u7528\u4e8e\u7ba1\u7406\u5ba2\u6237\u9884\u7ea6\u9884\u8ba2\u65e5\u7a0b<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%94%a8%e6%af%8f%e5%a4%a950k%e9%a2%84%e7%ae%97%e9%a6%96%e6%ac%a1%e8%87%aa%e5%8a%a9%e6%8a%95%e6%94%befacebook%e5%b9%bf%e5%91%8a\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u7528\u6bcf\u592950k\u9884\u7b97\u9996\u6b21\u81ea\u52a9\u6295\u653eFacebook\u5e7f\u544a<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/tiktok-spark-ads-%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%8c%e4%bb%80%e4%b9%88%e6%97%b6%e5%80%99%e5%ba%94%e8%af%a5%e4%bd%bf%e7%94%a8-spark-ads\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok Spark Ads \u662f\u4ec0\u4e48\uff1f\u4f55\u65f6\u5e94\u8be5\u4f7f\u7528 Spark Ads\uff1f<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/facebook%e8%93%9dv%e8%ae%a4%e8%af%81%e6%b5%81%e7%a8%8b%e5%92%8c%e9%87%8d%e8%a6%81%e6%b3%a8%e6%84%8f%e4%ba%8b%e9%a1%b9\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook\u84dd\u8272\u8ba4\u8bc1\uff1a\u6d41\u7a0b\u53ca\u91cd\u8981\u6ce8\u610f\u4e8b\u9879<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%bc%98%e5%8c%96-facebook-lite-%e5%b9%bf%e5%91%8a%e6%98%be%e7%a4%ba%e7%9a%84%e6%96%b9%e6%b3%95\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4f18\u5316\u5728 Facebook Lite \u4e0a\u5c55\u793a\u5e7f\u544a\u7684\u65b9\u6cd5<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/kaizen-%e4%b8%b0%e7%94%b0%e7%9a%84%e7%ae%a1%e7%90%86%e8%89%ba%e6%9c%af%e4%b8%8e%e5%93%b2%e5%ad%a6\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Kaizen \u2013 \u4e30\u7530\u7684\u7ba1\u7406\u827a\u672f\u4e0e\u54f2\u5b66<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u60a8\u662f\u5426\u6295\u5165TikTok\u8425\u9500\u5374\u672a\u8fbe\u5230\u9884\u671f\u6548\u679c\uff1f90%\u7684\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5b9e\u65bdTikTok\u65f6\u5931\u8d25\uff0c\u4e3b\u8981\u56e0\u672a\u8bc6\u522b\u7684\u57fa\u672c\u9519\u8bef\u3002\u53ca\u65e9\u8bc6\u522b\u8fd9\u4e9b\u5e38\u89c1\u9519\u8bef[...]<\/p>","protected":false},"author":12,"featured_media":23049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288,1187],"tags":[208,521,341,206,294,155],"class_list":["post-23048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","category-xay-dung-thuong-hieu","tag-chien-luoc-marketing","tag-marketing-ky-thuat-so","tag-thuong-hieu-ca-nhan","tag-tiep-thi-noi-dung","tag-tiktok-marketing","tag-truyen-thong-xa-hoi"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=23048"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/23048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/23049"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=23048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=23048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=23048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}