{"id":23032,"date":"2025-05-12T12:14:45","date_gmt":"2025-05-12T05:14:45","guid":{"rendered":"https:\/\/dps.media\/y-tuong-khai-truong-quan-an-khong-can-ngan-sach-lon\/"},"modified":"2025-05-12T12:14:48","modified_gmt":"2025-05-12T05:14:48","slug":"%e5%bc%80%e9%a4%90%e5%8e%85%e7%9a%84%e5%88%9b%e6%84%8f%ef%bc%8c%e4%b8%8d%e9%9c%80%e8%a6%81%e5%a4%a7%e9%a2%84%e7%ae%97","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%bc%80%e9%a4%90%e5%8e%85%e7%9a%84%e5%88%9b%e6%84%8f%ef%bc%8c%e4%b8%8d%e9%9c%80%e8%a6%81%e5%a4%a7%e9%a2%84%e7%ae%97\/","title":{"rendered":"\u5f00\u9910\u9986\u4e0d\u9700\u8981\u5927\u9884\u7b97\u7684\u60f3\u6cd5"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u5f00\u4e00\u5bb6\u9910\u5385\u5e76\u4e0d\u4e00\u5b9a\u8981\u82b1\u8d39\u6570\u767e\u4e07\u5143\u2014\u2014\u4e8b\u5b9e\u4e0a\uff0c\u5982\u679c\u4f60\u80fd\u4f18\u5316\u521b\u610f\u548c\u5ba2\u6237\u83b7\u53d6\u7b56\u7565\uff0c\u751a\u81f3\u53ea\u9700\u51e0\u5341\u4e07\u5143\u5c31\u80fd\u5f00\u59cb\u3002 <strong>\u4e8b\u5b9e\u4e0a\uff0c\u8d8a\u5357\u6709\u8d85\u8fc768%\u7684\u5c0f\u578b\u9910\u5385\u901a\u8fc7\u8282\u7701\u3001\u521b\u65b0\u5e76\u4e13\u6ce8\u4e8e\u6838\u5fc3\u4ef7\u503c\u7684\u6a21\u5f0f\u6210\u529f\u521b\u4e1a\u3002<\/strong>.\u91cd\u8981\u7684\u4e0d\u662f\u4f60\u6709\u591a\u5c11\u94b1\uff0c\u800c\u662f\u4f60\u5982\u4f55\u5c06\u5c0f\u521b\u610f\u53d8\u6210\u96be\u5fd8\u7684\u7f8e\u98df\u4f53\u9a8c\u3002.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u5df2\u7ecf\u966a\u4f34\u6570\u767e\u5bb6\u4ece\u8ff7\u4f60\u89c4\u6a21\u8d77\u6b65\u7684\u9910\u5385\uff0c\u901a\u8fc7\u667a\u80fd\u8425\u9500\u7b56\u7565\u3001\u4f4e\u6210\u672c\uff0c\u5c24\u5176\u662f\u5584\u7528\u793e\u4ea4\u5a92\u4f53\u548c\u7ebf\u4e0a\u5e73\u53f0\uff0c\u8fc5\u901f\u5438\u5f15\u5ba2\u6237\u3002. <strong>\u4f60\u4e0d\u9700\u8981\u5927\u9762\u79ef\u5e97\u94fa\uff0c\u4e0d\u9700\u8981\u590d\u6742\u83dc\u5355\uff0c\u53ea\u9700\u4e00\u4e2a\u6e05\u6670\u7684\u6982\u5ff5\uff0c\u5e76\u61c2\u5f97\u901a\u8fc7\u6bcf\u9053\u83dc\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\u3002.<\/strong><\/p><p>\u79d8\u8bc0\u5728\u4e8e\u9009\u62e9\u9002\u5408\u9884\u7b97\u7684\u6b63\u786e\u6a21\u5f0f\uff1a\u5916\u5356\u9910\u5385\u3001\u9910\u996e\u63a8\u8f66\u3001\u5feb\u95ea\u7f8e\u98df\u644a\uff0c\u751a\u81f3\u662f\u4e91\u53a8\u623f\u6a21\u5f0f\u2014\u2014\u65e0\u9700\u5e97\u9762\uff0c\u53ea\u9700\u53a8\u623f\u548c\u7ebf\u4e0a\u9500\u552e\u6e20\u9053\u3002. <em>\u8fd9\u4e9b\u65b9\u6848\u5df2\u7ecf\u5e2e\u52a9\u8bb8\u591a\u5e74\u8f7b\u521b\u4e1a\u8005\u5feb\u901f\u8fdb\u5165\u5e02\u573a\uff0c\u964d\u4f4e\u98ce\u9669\uff0c\u5e76\u5728\u6700\u521d\u51e0\u4e2a\u6708\u5c31\u5b9e\u73b0\u7a33\u5b9a\u76c8\u5229\u3002.<\/em><\/p><p>\u7ed3\u5408\u9ad8\u8d28\u91cf\u4ea7\u54c1\u3001\u6e05\u6670\u5b9a\u4f4d\u548c\u5de7\u5999\u4f20\u64ad\uff0c, <strong>\u4e00\u5bb6\u5c0f\u9910\u5385\u5b8c\u5168\u53ef\u4ee5\u521b\u9020\u201c\u5927\u6548\u5e94\u201d\u3002.<\/strong> \u8fd9\u5df2\u4e0d\u518d\u662f\u7406\u8bba\u2014\u2014\u800c\u662f\u90a3\u4e9b\u88ab <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"52\">DPS.MEDIA<\/a> \u76f4\u63a5\u54a8\u8be2\u548c\u6218\u7565\u5b9e\u65bd\u7684\u6a21\u5f0f\uff0c\u4ece\u5c98\u6e2f\u5230\u80e1\u5fd7\u660e\u5e02\u7684\u5b9e\u9645\u6210\u679c\u3002.<\/p><p><em>\u5f00\u4e1a\u65e0\u9700\u5927\u9884\u7b97\u2014\u2014\u53ea\u9700\u6b63\u786e\u7684\u521b\u610f\u3001\u6b63\u786e\u7684\u884c\u52a8\u548c\u6b63\u786e\u7684\u7b56\u7565\u3002.<\/em> \u4ece\u7b80\u5355\u4f46\u6709\u5dee\u5f02\u7684\u4e8b\u60c5\u5f00\u59cb\uff0c\u4f60\u5c31\u80fd\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u7f8e\u98df\u5e02\u573a\u4e2d\u7559\u4e0b\u5370\u8bb0\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ning-2.jpg\" alt=\"\u5229\u7528\u5c0f\u578b\u9910\u996e\u6a21\u5f0f\u4f18\u5316\u8fd0\u8425\u6210\u672c\" title=\"\"><\/p><h2 id=\"tan-dung-mo-hinh-quan-an-nho-gon-de-toi-uu-chi-phi-van-hanh\">\u5229\u7528\u5c0f\u578b\u9910\u996e\u6a21\u5f0f\u4f18\u5316\u8fd0\u8425\u6210\u672c<\/h2><h3>\u5c0f\u7a7a\u95f4\uff0c\u5927\u6548\u76ca<\/h3><p>Thay v\u00ec \u2062\u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t m\u1eb7t \u2064b\u1eb1ng l\u1edbn t\u1ea1i v\u1ecb tr\u00ed trung t\u00e2m v\u1edbi chi ph\u00ed thu\u00ea \u0111\u1eaft \u0111\u1ecf, c\u00e1c \u2063m\u00f4 h\u00ecnh qu\u00e1n nh\u1ecf g\u1ecdn\u200d (micro-dining) \u0111ang tr\u1edf th\u00e0nh xu \u200dh\u01b0\u1edbng m\u1edbi trong ng\u00e0nh F&B Vi\u1ec7t Nam, \u2063\u0111\u1eb7c \u200bbi\u1ec7t \u200cph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m\u2062 ch\u1ee7 qu\u00e1n tr\u1ebb \u0111ang kh\u1edfi\u200b nghi\u1ec7p v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf. Theo b\u00e1o \u2063c\u00e1o t\u1eeb\u2063 <em>Vietnam Food & Beverage Industry\u200d Research 2023<\/em>, h\u01a1n 40% m\u00f4 h\u00ecnh F&B m\u1edbi trong 2 n\u0103m g\u1ea7n \u0111\u00e2y \u200dch\u1ecdn di\u1ec7n t\u00edch v\u1eadn \u2062h\u00e0nh d\u01b0\u1edbi \u206430m<sup>2<\/sup>. \u8fd9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u8282\u7701\u79df\u91d1\u3001\u6c34\u7535\u8d39\uff0c\u8fd8\u80fd\u51cf\u5c11\u56fa\u5b9a\u5458\u5de5\u6570\u91cf\u3002.<\/p><p><strong>\u5728 DPS.MEDIA<\/strong>, ch\u00fang t\u00f4i \u0111\u00e3 \u2062t\u01b0 \u200dv\u1ea5n cho \u200cm\u1ed9t startup F&B s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh qu\u1ea7y bar takeaway k\u1ebft h\u1ee3p k\u00eanh b\u00e1n h\u00e0ng online qua Shopee Food & Grab. K\u1ebft qu\u1ea3 sau \u20644 th\u00e1ng tri\u1ec3n khai:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u90e8\u7f72\u524d<\/th>\n<th>\u90e8\u7f72\u540e4\u4e2a\u6708<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6708\u5e73\u5747\u6536\u5165<\/td>\n<td>3800\u4e07\u8d8a\u5357\u76fe<\/td>\n<td>1.16\u4ebf\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<tr>\n<td>\u8fd0\u8425\u6210\u672c<\/td>\n<td>2200\u4e07\u8d8a\u5357\u76fe<\/td>\n<td>2500\u4e07\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<tr>\n<td>\u51c0\u5229\u6da6<\/td>\n<td>1600\u4e07\u8d8a\u5357\u76fe<\/td>\n<td>9100\u4e07\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4f18\u5316\u7a7a\u95f4\u601d\u7ef4\u800c\u975e\u76f2\u76ee\u6269\u5f20\u89c4\u6a21<\/h3><p>\u4e00\u4e2a\u6765\u81ea\u6a21\u5f0f\u7684\u7ecf\u9a8c\u6559\u8bad <strong>\u201c\u7ad9\u7acb\u9910\u5385\u201d<\/strong> \u5728\u65e5\u672c\u7684\u201c\u7ad9\u7acb\u9910\u5385\u201d\u6a21\u5f0f\u5df2\u6210\u529f\u5e94\u7528\u4e8e\u80e1\u5fd7\u660e\u5e02\uff1a\u65e0\u9700\u684c\u6905\uff0c\u7a7a\u95f4\u4ec5\u5bb9\u7eb35-10\u4f4d\u987e\u5ba2\u7ad9\u7740\u7528\u9910\uff0c\u4f46\u7531\u4e8e\u987e\u5ba2\u5468\u8f6c\u5feb\u4e14\u6210\u672c\u6781\u4f4e\uff0c\u6536\u5165\u5374\u5f88\u9ad8\u3002\u79d8\u8bc0\u662f\uff1a<\/p><ul>\n<li><strong>\u6211\u7b80\u5316\u83dc\u5355<\/strong> \u2013 \u53ea\u4fdd\u75595-8\u9053\u6613\u505a\u3001\u6613\u63a7\u7684\u83dc\u54c1<\/li>\n<li><strong>\u4f7f\u7528\u81ea\u52a8\u70b9\u9910\u6280\u672f<\/strong> \u2013 \u51cf\u5c11\u6536\u94f6\u4eba\u5458<\/li>\n<li><strong>\u5229\u7528\u6570\u5b57\u6e20\u9053\u5438\u5f15\u7ebf\u4e0a\u8ba2\u5355<\/strong> \u2013 \u964d\u4f4e\u5bf9\u7ebf\u4e0b\u5ba2\u6d41\u7684\u4f9d\u8d56<\/li>\n<\/ul><p>\u6b63\u5982\u962e\u4e2d\u52c7\u535a\u58eb\u5728\u4e2d\u5206\u4eab\u7684 <em>\u201cThe \u2062Lean Startup \u200bF&B\u201d<\/em>,\u201cchi\u1ebfn th\u1eafng\u2063 c\u1ee7a\u2062 qu\u00e1n \u0103n\u2062 nh\u1ecf kh\u00f4ng \u0111\u1ebfn \u200ct\u1eeb quy m\u00f4,m\u00e0 t\u1eeb kh\u1ea3 n\u0103ng\u200c ph\u1ea3n \u1ee9ng \u2063linh ho\u1ea1t v\u00e0 t\u1ed1i \u01b0u \u2062theo t\u1eebng m\u00e9t vu\u00f4ng kh\u00f4ng \u2062gian\u201d. V\u1edbi g\u00f3c nh\u00ecn\u2064 s\u1ed1 t\u1eeb\u200c \u0111\u1ed9i ng\u0169 DPS.MEDIA, m\u00f4 h\u00ecnh\u2062 nh\u1ecf g\u1ecdn ch\u00ednh \u200cl\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n <strong>\u6d4b\u8bd5\u5e02\u573a<\/strong> \u5728\u6269\u5f20\u4e4b\u524d\uff0c\u786e\u4fdd\u73b0\u91d1\u6d41\u5065\u5eb7\uff0c\u5e76\u4e14\u5728\u5ba2\u6237\u504f\u597d\u53d8\u5316\u65f6\u80fd\u591f\u7075\u6d3b\u8c03\u6574\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ndards.jpg\" alt=\"\u9009\u62e9\u6218\u7565\u6027\u5730\u70b9\u800c\u975e\u9ad8\u4ef7\u95e8\u9762\" title=\"\"><\/p><h2 id=\"chon-dia-diem-chien-luoc-thay-vi-mat-bang-dat-do\">\u9009\u62e9\u6218\u7565\u6027\u5730\u70b9\u800c\u975e\u9ad8\u4ef7\u94fa\u9762<\/h2><h3>\u4e13\u6ce8\u4eba\u6d41\u91cf\u800c\u975e\u9ad8\u79df\u91d1<\/h3><p>\u6839\u636e <em>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/em>, y\u1ebfu t\u1ed1 \u200bquan\u200d tr\u1ecdng nh\u1ea5t khi ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m kinh doanh F&B kh\u00f4ng ph\u1ea3i l\u00e0 m\u1eb7t b\u1eb1ng \u0111\u1eb9p\u200d hay l\u1edbn, m\u00e0 l\u00e0\u2063 l\u01b0u \u2064l\u01b0\u1ee3ng ng\u01b0\u1eddi qua\u200d l\u1ea1i \u200bv\u00e0\u2064 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ea1i khu \u2062v\u1ef1c \u0111\u00f3. T\u1ea1i DPS.MEDIA, \u200cch\u00fang t\u00f4i khuy\u00ean c\u00e1c kh\u00e1ch h\u00e0ng SMEs c\u00e2n nh\u1eafc c\u00e1c <strong>\u201c\u0111i\u1ec3m \u2062va\u200c ch\u1ea1m\u201d<\/strong> \u4f8b\u5982\uff1a<\/p><ul>\n<li>\u9760\u8fd1\u5927\u5b66\u3001\u5199\u5b57\u697c\u7684\u533a\u57df\u2014\u2014\u76ee\u6807\u5ba2\u6237\u7ecf\u5e38\u6d41\u52a8\u7684\u5730\u65b9<\/li>\n<li>Nh\u1eefng \u200cng\u00f5 nh\u1ecf\u2063 c\u00f3\u200d qu\u00e1n caf\u00e9 local\u200c t\u1ea1o th\u00e0nh \u201c\u0111i\u1ec3m \u0111\u1ebfn \u2064\u1ea9n gi\u1ea5u\u201d<\/li>\n<li>\u591c\u5e02\u3001\u5c45\u6c11\u533a\u3001\u8001\u516c\u5bd3\uff0c\u6bcf\u5929\u6709\u7a33\u5b9a\u5ba2\u6d41<\/li>\n<\/ul><p>\u4e00\u4e2a\u503c\u5f97\u6ce8\u610f\u7684\u5178\u578b\u4f8b\u5b50\u662f <strong>qu\u00e1n b\u00e1nh\u200d m\u00ec \u201c\u00d4i Dz\u1eddi \u01a0i!\u201d<\/strong> \u2013 \u8fd9\u5bb6\u521d\u521b\u4f01\u4e1a\u5728\u80e1\u5fd7\u660e\u5e02\u7b2c\u4e09\u90e1\u5c0f\u5df7\u7684\u79df\u91d1\u4e0d\u52302000\u4e07\u8d8a\u5357\u76fe\/\u6708\uff0c\u4f46\u901a\u8fc7\u5229\u7528\u9644\u8fd1\u516c\u4ea4\u8f66\u7ad9\u5e76\u6295\u8d44\u7ebf\u4e0a\u54c1\u724c\u8bc6\u522b\uff0c\u8425\u4e1a\u989d\u4ec5\u4e24\u4e2a\u6708\u5c31\u589e\u957f\u4e86\u4e09\u500d\u3002.<\/p><h3>\u5bf9\u6bd4\u5404\u7c7b\u5730\u70b9\u7684\u6295\u8d44\u6548\u76ca<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5730\u7406\u4f4d\u7f6e<\/th>\n<th>\u79df\u91d1\uff08\u5e73\u5747\uff09<\/th>\n<th>\u4eba\u6d41\u91cf<\/th>\n<th>\u9002\u5408\u7684\u6a21\u5f0f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e02\u4e2d\u5fc3\u95e8\u9762<\/td>\n<td>5000\u4e07\u20131\u4ebf\u8d8a\u5357\u76fe\/\u6708<\/td>\n<td>\u975e\u5e38\u9ad8<\/td>\n<td>\u9ad8\u7aef\u5496\u5561\u9986\uff0c\u5927\u578b\u9910\u5385<\/td>\n<\/tr>\n<tr>\n<td>\u4eba\u53e3\u5bc6\u96c6\u7684\u5c0f\u5df7\uff0c\u9760\u8fd1\u5b66\u6821<\/td>\n<td>\u6bcf\u67081000\u20132500\u4e07\u8d8a\u5357\u76fe<\/td>\n<td>\u7a33\u5b9a<\/td>\n<td>\u5c0f\u5403\u5e97\uff0c\u5916\u5e26\u996e\u54c1<\/td>\n<\/tr>\n<tr>\n<td>\u673a\u5173\u5bc4\u5b58\u533a<\/td>\n<td>\u6700\u4f4e\u62160\u5143<\/td>\n<td>\u6309\u73ed\u6b21\u5de5\u4f5c<\/td>\n<td>\u65e9\u9910\u5e97\uff0c\u5c0f\u578b\u5496\u5561\u644a<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA\u89c2\u70b9\uff1a<\/strong> \u201c\u0110\u1eaft kh\u00f4ng \u0111\u1ed3ng ngh\u0129a \u200bv\u1edbi hi\u1ec7u\u200b qu\u1ea3. C\u00e1c SMEs n\u00ean \u01b0u ti\u00ean t\u1ed1i \u01b0u l\u01b0u l\u01b0\u1ee3ng t\u1ef1 nhi\u00ean v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ecbnh \u200dv\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u200d t\u1ea1i \u0111i\u1ec3m b\u00e1n. Trong\u200c th\u1eddi \u0111\u1ea1i\u2063 digital-first,\u2064 h\u00e3y \u0111\u1ec3 \u2064m\u1eb7t\u200d b\u1eb1ng ph\u1ee5c v\u1ee5 cho chi\u1ebfn l\u01b0\u1ee3c\u200b marketing thay v\u00ec\u200d l\u00e0 g\u00e1nh n\u1eb7ng v\u1eadn h\u00e0nh.\u201d<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/aurant.jpg\" alt=\"\u6839\u636e\u76ee\u6807\u5ba2\u6237\u6d1e\u5bdf\u8bbe\u8ba1\u7cbe\u7b80\u83dc\u5355\" title=\"\"><\/p><h2 id=\"thiet-ke-thuc-don-tinh-gon-dua-tren-insight-khach-hang-muc-tieu\">\u57fa\u4e8e\u76ee\u6807\u5ba2\u6237\u6d1e\u5bdf\u7cbe\u7b80\u83dc\u5355\u8bbe\u8ba1<\/h2><h3>\u805a\u7126\u201c\u4e3b\u6253\u83dc\u54c1\u201d\u5e76\u4f9d\u636e\u6d88\u8d39\u884c\u4e3a\u9009\u62e9<\/h3><p>T\u1eeb \u2062kinh nghi\u1ec7m c\u1ee7a DPS.MEDIA trong vi\u1ec7c t\u01b0 v\u1ea5n cho c\u00e1c SMEs trong l\u0129nh v\u1ef1c F&B, \u200d<a href=\"https:\/\/www.jal.co.jp\/vnl\/vn\/inter\/service\/economy\/\" title=\"\u7ecf\u6d4e\u8231\uff08\u822a\u73ed\u53ca\u8d35\u5bbe\u5ba4\uff09... \u822a\u73ed ...\" rel=\"nofollow noopener\" target=\"_blank\">\u65b0\u5f00\u5e97\u4e3b\u5e38\u89c1\u7684\u4e00\u4e2a\u9519\u8bef\u662f\u8bd5\u56fe\u5728\u83dc\u5355\u4e2d\u52a0\u5165\u592a\u591a\u83dc\u54c1\u2014\u2014\u8fd9\u4e0d\u4ec5\u589e\u52a0\u4e86\u8fd0\u8425\u6210\u672c\uff0c\u8fd8\u4f1a\u5e72\u6270\u987e\u5ba2\u7684\u9009\u62e9\u5fc3\u7406\u3002<\/a>. \u5eb7\u5948\u5c14\u5927\u5b66\u7684\u4e00\u9879\u7814\u7a76\u6307\u51fa\uff0c <strong>\u7b80\u6d01\u7684\u83dc\u5355\u6709\u52a9\u4e8e\u63d0\u9ad8\u70b9\u5355\u7387\u5e76\u6539\u5584\u987e\u5ba2\u4f53\u9a8c\u3002<\/strong>. \u7279\u522b\u9700\u8981\u6839\u636e\u884c\u4e3a\u6d1e\u5bdf\u786e\u5b9a\u201c\u62db\u724c\u83dc\u201d\u6216\u201cHero Dish\u201d\u7fa4\u4f53\uff1a\u5feb\u9910\u5348\u9910\u987e\u5ba2\u9700\u8981\u5b8c\u6574\u3001\u6613\u70b9\u3001\u6613\u5e26\u8d70\u7684\u83dc\u54c1\uff1b\u5e74\u8f7b\u4eba\u5219\u4f1a\u9009\u62e9\u6613\u4e8e\u5728\u793e\u4ea4\u7f51\u7edc\u5206\u4eab\u7684\u83dc\u54c1\u2026\u2026<\/p><p>\u4f8b\u5982\uff0c\u5728DPS.MEDIA\u652f\u6301\u7684\u7b2c\u4e09\u90e1\u67d0\u8857\u5934\u9910\u9986\u6848\u4f8b\u4e2d\uff0c\u6211\u4eec\u6839\u636eGoogle Trends\u5206\u6790\u548c\u672c\u5730Facebook\u7fa4\u5feb\u901f\u8c03\u67e5\uff0c\u5c06\u83dc\u5355\u4ece32\u9053\u83dc\u7cbe\u7b80\u81f38\u9053\u4e3b\u6253\u83dc\u3002\u5f00\u4e1a\u4e24\u5468\u540e\u7ed3\u679c\uff1a\u539f\u6750\u6599\u6210\u672c\u4e0b\u964d34%\uff0c\u987e\u5ba2\u7559\u5b58\u7387\u63d0\u534728%\uff0c\u56e0\u51fa\u9910\u7b49\u5f85\u65f6\u95f4\u7f29\u77ed\u81f3\u4e00\u534a\u3002.<\/p><h3>\u5bf9\u6bd4\u539f\u59cb\u83dc\u5355\u4e0e\u7cbe\u7b80\u83dc\u5355\u7684\u6548\u679c<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u8bc4\u4f30\u6307\u6807<\/th>\n<th>\u5b8c\u6574\u83dc\u5355<\/th>\n<th>\u7cbe\u7b80\u83dc\u5355<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u6708\u539f\u6750\u6599\u6210\u672c<\/td>\n<td>2400\u4e07<\/td>\n<td>1580\u4e07<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u5747\u51fa\u9910\u65f6\u95f4<\/td>\n<td>17\u5206\u949f<\/td>\n<td>9\u5206\u949f<\/td>\n<\/tr>\n<tr>\n<td>\u56de\u5934\u5ba2\u6bd4\u4f8b<\/td>\n<td>42%<\/td>\n<td>70%<\/td>\n<\/tr>\n<tr>\n<td>Google My Business 5\u661f\u8bc4\u4ef7<\/td>\n<td>3.9\u661f<\/td>\n<td>4.8\u661f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u636e\u6211\u4eec\u7684\u89c2\u5bdf\uff0c, <strong>\u83dc\u5355\u7684\u7b80\u7ea6\u5e76\u4e0d\u4f1a\u964d\u4f4e\u7ade\u4e89\u529b<\/strong> \u2013 tr\u00e1i l\u1ea1i c\u00f2n t\u1ea1o d\u1ea5u \u1ea5n\u2063 th\u01b0\u01a1ng hi\u1ec7u\u2062 r\u00f5 \u200dr\u00e0ng h\u01a1n. \u0110\u1ecbnh v\u1ecb \u201cm\u00f3n ngon \u200bch\u1ec9 c\u1ea7n ch\u1ecdn 1\u201d s\u1ebd l\u00e0m\u2064 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n \u2063th\u00f4ng d\u1ec5 th\u1ea5m v\u00e0 d\u1ec5 viral h\u01a1n tr\u00ean TikTok hay Instagram\u2063 Reels\u200d \u2013 n\u01a1i \u2064\u201csimple\u2063 & aesthetic\u201d\u200c l\u00e0 nguy\u00ean t\u1eafc v\u00e0ng trong th\u1ecb hi\u1ebfu n\u1ed9i dung.<\/p><p>\u4ee5\u4f4e\u5f00\u4e1a\u9884\u7b97\uff0c, <strong>\u4ea7\u54c1\u8d28\u91cf\u548c\u4f53\u9a8c\u4e00\u81f4\u6027\u5e94\u4f18\u5148\u4e8e\u4ea7\u54c1\u89c4\u6a21<\/strong>. H\u00e3y\u2064 \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u2064nh\u1edb \u0111\u1ebfn b\u1ea1n\u200b nh\u1edd m\u1ed9t m\u00f3n th\u1eadt \u0111\u1ec9nh, thay v\u00ec nh\u1edb v\u00ec b\u1ea1n c\u00f3 qu\u00e1\u200c nhi\u1ec1u m\u00f3n \u2013 \u200dm\u00e0 m\u00f3n n\u00e0o c\u0169ng \u2063\u201dt\u1ea1m \u1ed5n\u201d.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/55.846.jpg\" alt=\"\u5e94\u7528\u6570\u5b57\u8425\u9500\uff0c\u4ee5\u6709\u9650\u9884\u7b97\u63d0\u5347\u54c1\u724c\u66dd\u5149\" title=\"\"><\/p><h2 id=\"ung-dung-digital-marketing-de-tang-hien-dien-thuong-hieu-voi-ngan-sach-han-che\">\u5e94\u7528\u6570\u5b57\u8425\u9500\u4ee5\u6709\u9650\u9884\u7b97\u63d0\u5347\u54c1\u724c\u66dd\u5149<\/h2><h3>\u5229\u7528\u793e\u4ea4\u5e73\u53f0\u5b9e\u73b0\u81ea\u7136\u4f20\u64ad<\/h3><p>\u65b0\u5f00\u9910\u5385\u4e0d\u4e00\u5b9a\u8981\u82b1\u94b1\u505a\u5e7f\u544a\u724c\u6216\u7535\u89c6\u5e7f\u544a\u3002\u9884\u7b97\u6709\u9650\u65f6\uff0cDPS.MEDIA\u5efa\u8bae\u4f60\u5229\u7528\u793e\u4ea4\u5e73\u53f0\u5982Facebook\u3001Instagram\u6216TikTok\u7684\u529b\u91cf\uff0c\u901a\u8fc7\u75c5\u6bd2\u5f0f\u8425\u9500\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002. <\/p><p>\u4f60\u53ef\u4ee5\u91c7\u7528\u201c\u5f00\u5e97\u5e55\u540e\u201d\u3001\u201c\u65b0\u54c1\u8bd5\u5403\u201d\u6216\u201c\u5f00\u4e1a\u5c0f\u6e38\u620f\u201d\u7b49\u5185\u5bb9\u7b56\u7565\uff1a<\/p><ul>\n<li><strong>\u62db\u724c\u83dc\u8bd5\u5403\u89c6\u9891\uff1a<\/strong> \u4e0e\u672c\u5730\u5fae\u578b\u7f51\u7ea2\u5408\u4f5c\uff0c\u5236\u4f5c\u4e3b\u6253\u83dc\u54c1\u4f53\u9a8c\u89c6\u9891\u3002.<\/li>\n<li><strong>\u8ff7\u4f60\u6545\u4e8b\uff0c\u8bb0\u5f55\u5f00\u5e97\u5386\u7a0b\uff1a<\/strong> \u901a\u8fc7\u6bcf\u65e5\u6545\u4e8b\u5206\u4eab\u9910\u5385\u8fdb\u5ea6\uff0c\u8425\u9020\u966a\u4f34\u611f\u3002.<\/li>\n<li><strong>\u83dc\u54c1\u547d\u540d\u6bd4\u8d5b\uff1a<\/strong> \u901a\u8fc7\u5c0f\u5956\u52b1\u6fc0\u52b1\u7528\u6237\u4e0e\u5185\u5bb9\u4e92\u52a8\u3002.<\/li>\n<\/ul><p>\u5c3c\u5c14\u68ee\uff082022\uff09\u7814\u7a76\u663e\u793a\uff0cUGC\uff08\u7528\u6237\u751f\u6210\u5185\u5bb9\uff09\u7684\u4fe1\u4efb\u6307\u6570\u4e3a8.7\/10\u2014\u2014\u9ad8\u4e8e\u4efb\u4f55\u4ed8\u8d39\u5e7f\u544a\u5f62\u5f0f\u3002.<\/p><h3>\u4f18\u5316\u672c\u5730SEO\u5e76\u53d1\u5e03Google\u5546\u5bb6\u4fe1\u606f<\/h3><p>\u5373\u4f7f\u6ca1\u6709\u81ea\u5df1\u7684\u7f51\u7ad9\uff0c\u51fa\u73b0\u5728\u8c37\u6b4c\u5730\u56fe\u4e0a\u4e5f\u662f\u5fc5\u987b\u7684\u3002\u8bf7\u786e\u4fdd\u4f60\u5df2\u8bbe\u7f6e <strong>Google \u5546\u5bb6\u8d44\u6599\uff08GBP\uff09<\/strong> \u7b26\u5408SEO\u6807\u51c6\uff0c\u5305\u542b\u5b8c\u6574\u56fe\u7247\u3001\u4fe1\u606f\u3001\u8425\u4e1a\u65f6\u95f4\u53ca\u76f8\u5173\u5173\u952e\u8bcd\u3002. <\/p><p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u76f4\u63a5\u5f71\u54cd\u8c37\u6b4c\u641c\u7d22\u6548\u679c\u7684\u5efa\u8bae\u8981\u7d20\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u542b\u4e49<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4f01\u4e1a\u540d\u79f0\u51c6\u786e<\/td>\n<td>\u5e2e\u52a9\u987e\u5ba2\u901a\u8fc7\u9910\u5385\u540d\u79f0\u66f4\u5bb9\u6613\u627e\u5230\u4f60<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u8d28\u91cf\u83dc\u54c1\u56fe\u7247<\/td>\n<td>\u63d0\u5347\u4fe1\u4efb\u611f\u5e76\u6fc0\u53d1\u987e\u5ba2\u524d\u6765\u5c1d\u8bd5<\/td>\n<\/tr>\n<tr>\n<td>\u6765\u81ea\u987e\u5ba2\u7684\u79ef\u6781\u8bc4\u4ef7<\/td>\n<td>\u5de9\u56fa\u4fe1\u8a89\u5e76\u4fc3\u4f7f\u65b0\u987e\u5ba2\u51b3\u5b9a\u5149\u987e<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>V\u00ed d\u1ee5,\u2063 m\u1ed9t client nh\u1ecf c\u1ee7a DPS.MEDIA l\u00e0 ti\u1ec7m \u2064m\u00ec l\u1ea1nh \u1edf Qu\u1eadn 3\u2062 \u2013 \u200d\u201cYuki Cold Noodles\u201d \u2013 t\u1eebng t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch g\u1ea5p \u0111\u00f4i trong tu\u1ea7n khai \u2063tr\u01b0\u01a1ng \u200bnh\u1edd v\u1ecb tr\u00ed top 3 trong g\u1ee3i \u00fd t\u00ecm ki\u1ebfm \u201cm\u00ec l\u1ea1nh ngon \u200cg\u1ea7n \u0111\u00e2y\u201d. kh\u00f4ng qu\u1ea3ng c\u00e1o tr\u1ea3 \u200bph\u00ed,\u2063 ch\u1ec9 nh\u1edd GBP v\u00e0\u200c l\u1ea5y review th\u1eadt \u2063t\u1eeb\u2064 b\u1ea1n b\u00e8 local foodies.<\/p><h3>\u4ee5\u672c\u5730\u4e3a\u76ee\u6807\u6295\u653eFacebook\u5e7f\u544a<\/h3><p>\u4e0d\u5230200\u4e07\u8d8a\u5357\u76fe\uff0c\u4f60\u4ecd\u53ef\u542f\u52a8\u9ad8\u6548\u5e7f\u544a\u6d3b\u52a8\uff0c\u7cbe\u51c6\u8986\u76d6\u9910\u53853-5\u516c\u91cc\u8303\u56f4\u5185\u7528\u6237\u3002\u6210\u529f\u79d8\u8bc0\u4e0d\u5728\u4e8e\u5927\u9884\u7b97\uff0c\u800c\u5728\u4e8e\u4e2a\u6027\u5316\u80fd\u529b\u548c\u4e0e\u672c\u5730\u6d88\u8d39\u884c\u4e3a\u7d27\u5bc6\u76f8\u5173\u7684\u4fe1\u606f\uff1a<\/p><ul>\n<li><strong>\u4f7f\u7528\u672c\u5730\u65b9\u8a00\uff1a<\/strong> \u4f8b\u5982\uff1a\u201c\u4e0b\u5348\u8336\u597d\u5403\u2014\u2014\u962e\u77e5\u65b9\u5e02\u573a\u4fa7\u5df7\u201d\u3002.<\/li>\n<li><strong>\u7b26\u5408\u672c\u5730\u53e3\u5473\u7684\u83dc\u54c1\u56fe\u7247\uff1a<\/strong> \u5982\u679c\u9910\u5385\u5728\u6208\u4f0f\u533a\uff0c\u4f18\u5148\u5c55\u793a\u7b26\u5408\u201c\u91cd\u53e3\u5473\u201d\u504f\u597d\u7684\u6d53\u90c1\u83dc\u54c1\u3002.<\/li>\n<li><strong>\u9644\u5e26\u8f6f\u5f00\u4e1a\u4f18\u60e0\uff1a<\/strong> \u4f8b\u5982\uff1a\u201c\u7b7e\u5230\u524d\u4e09\u5929\u514d\u8d39\u9886\u53d6\u679c\u6c41\u201d\u3002.<\/li>\n<\/ul><p>DPS.MEDIA\u66fe\u5728\u5b88\u5fb7\u533a\u7684\u4e00\u5bb6\u624b\u5de5\u9762\u5305\u5e97\u8fdb\u884c\u4e86\u6d4b\u8bd5\uff0c\u4ec5\u82b1\u8d39150\u4e07\u8d8a\u5357\u76fe\u7528\u4e8e\u5f00\u4e1a\u5e7f\u544a\uff0c\u4f46\u5728\u524d\u4e94\u5929\u5c31\u5438\u5f15\u4e86450\u4f4d\u987e\u5ba2\u5230\u5e97\uff0c\u5f97\u76ca\u4e8e\u57fa\u4e8e\u65e9\u8d77\u4e0a\u73ed\u5de5\u4eba1\u516c\u91cc\u8303\u56f4\u5185\u65e9\u9910\u884c\u4e3a\u7684\u5e7f\u544a\u4f18\u5316\u3002.<\/p><p>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u2013 s\u00e1ng t\u1ea1o, \u0111\u1ecbnh\u200b v\u1ecb \u2063kh\u00f4n ngoan v\u00e0 hi\u1ec3u \u2062h\u00e0nh vi\u2062 ng\u01b0\u1eddi d\u00f9ng \u2064\u2013 b\u1ea1n ho\u00e0n \u200bto\u00e0n c\u00f3 \u200dth\u1ec3 \u201cbung qu\u00e1n\u201d m\u00e0 \u2064kh\u00f4ng \u201cbung v\u00ed\u201d.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/scaled.jpg8218.jpg\" alt=\"\u901a\u8fc7\u521b\u610f\u5f00\u4e1a\u6d3b\u52a8\u5236\u9020\u53e3\u7891\u6548\u5e94\" title=\"\"><\/p><h2 id=\"tao-hieu-ung-truyen-mieng-voi-chuong-trinh-khai-truong-sang-tao\">\u901a\u8fc7\u521b\u610f\u5f00\u4e1a\u6d3b\u52a8\u5236\u9020\u53e3\u7891\u6548\u5e94<\/h2><h3>\u73b0\u573a\u4e92\u52a8\u5438\u5f15\u987e\u5ba2\uff1a\u201c\u4f53\u9a8c\u540e\u624d\u61c2\u201d<\/h3><p>\u9910\u5385\u5f00\u4e1a\u65f6\u5e38\u89c1\u7684\u9519\u8bef\u4e4b\u4e00\u662f\u8fc7\u5ea6\u6295\u5165\u4f20\u7edf\u5e7f\u544a\uff0c\u5374\u5ffd\u7565\u4e86\u6838\u5fc3\u8981\u7d20\uff1a\u65b0\u987e\u5ba2\u7684\u4f53\u9a8c\u624d\u662f\u6700\u5f3a\u5927\u7684\u4f20\u64ad\u6e20\u9053\u3002DPS.MEDIA\u9f13\u52b1\u4e2d\u5c0f\u4f01\u4e1a\u5728\u73b0\u573a\u7ec4\u7ec7\u4e92\u52a8\u6d3b\u52a8\uff0c\u8ba9\u9996\u6b21\u5230\u5e97\u7684\u987e\u5ba2\u611f\u53d7\u5230\u201c\u4e0d\u5f97\u4e0d\u5206\u4eab\u201d\uff1a<\/p><ul>\n<li><strong>\u201c\u51fa\u7247\u201d\u7b7e\u5230\u89d2\uff1a<\/strong> \u521b\u610f\u88c5\u9970\u5f15\u53d1\u793e\u4ea4\u7f51\u7edc\u597d\u5947\u3002.<\/li>\n<li><strong>\u76f2\u6d4b\u5c0f\u6e38\u620f\uff1a<\/strong> \u6311\u6218\u5473\u89c9\uff0c\u6fc0\u53d1\u597d\u5947\u5fc3\uff0c\u5236\u9020\u6709\u8da3\u7684\u75c5\u6bd2\u89c6\u9891\u3002.<\/li>\n<li><strong>\u201c\u5feb\u901f\u70b9\u8bc4\u6362\u65b0\u83dc\u201d\u89d2\uff1a<\/strong> \u5c06\u73b0\u573a\u8bc4\u4ef7\u76f4\u63a5\u53d1\u5e03\u5230\u7c89\u4e1d\u9875\uff0c\u5e76\u7acb\u5373\u8d60\u9001\u65b0\u54c1\u4ee5\u9f13\u52b1\u5206\u4eab\u3002.<\/li>\n<\/ul><h3>\u5e94\u7528\u5fc3\u7406\u4f20\u64ad\u6548\u5e94\uff1a\u5236\u9020\u201c\u9650\u91cf\u540d\u989d\u201d\u7684\u8bf1\u60d1<\/h3><p>\u6839\u636eCialdini\uff082007\uff09\u5173\u4e8e\u8bf4\u670d\u539f\u7406\u7684\u7814\u7a76\uff0c\u201c\u7a00\u7f3a\u6548\u5e94\u201d\u2014\u2014\u5373\u7a00\u7f3a\u6027\u2014\u2014\u4f1a\u8ba9\u4eba\u66f4\u5bb9\u6613\u505a\u51fa\u5feb\u901f\u51b3\u7b56\u3002DPS.MEDIA\u5e38\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u4ee5\u201c\u6bcf\u5929\u4ec5\u965088\u4efd\u514d\u8d39\u8bd5\u5403\u201d\u7b56\u7565\u5f00\u4e1a\uff0c\u5e76\u7ed3\u5408\u76f4\u64ad\u8bb0\u5f55\u987e\u5ba2\u6392\u961f\u548c\u5206\u4eab\u6b21\u6570\uff0c\u8425\u9020\u81ea\u7136\u7684FOMO\u6548\u5e94\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th><strong>\u5173\u952e\u56e0\u7d20<\/strong><\/th>\n<th><strong>\u5e26\u6765\u7684\u6548\u679c<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u65e5\u9650\u91cf\u9910\u98df<\/td>\n<td>\u63d0\u5347\u4e13\u5c5e\u611f\uff0c\u6fc0\u53d1\u597d\u5947\u5fc3<\/td>\n<\/tr>\n<tr>\n<td>\u5e97\u5185\u4eba\u6c14\u76f4\u64ad<\/td>\n<td>\u6253\u9020\u5f3a\u6709\u529b\u7684\u793e\u4f1a\u8bc1\u660e<\/td>\n<\/tr>\n<tr>\n<td>\u9080\u8bf7\u597d\u53cb\u7684\u4f18\u60e0\u5238<\/td>\n<td>\u4fc3\u8fdb\u793e\u533a\u95f4\u7684\u81ea\u7136\u4f20\u64ad<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u5206\u6790\uff1a\u201cB\u1ebfp M\u1ed9c\u201d\u5728\u7b2c\u4e03\u90e1\u7684\u9006\u88ad<\/h3><p>\u5c0f\u9910\u9986\u201cB\u1ebfp M\u1ed9c\u201d\u5df2\u901a\u8fc7\u9080\u8bf750 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%97%e8%91%97%e5%90%8d%e7%be%8e%e9%a3%9f%e5%8d%9a%e4%b8%bb\/\" title=\"\u8d8a\u5357\u5341\u5927\u77e5\u540d\u7f8e\u98dfKOL\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"165\">\u7f8e\u98df\u6d4b\u8bc4\u4eba<\/a> micro\u5728\u9644\u8fd1\u751f\u6d3b\u533a\u3002\u82b1\u8d39\u4e0d\u5230500\u4e07\u8d8a\u5357\u76fe\uff0c\u4ed6\u4eec\u6ca1\u6709\u505a\u4ed8\u8d39\u5e7f\u544a\uff0c\u800c\u53ea\u4e13\u6ce8\u4e8e\uff1a\u83dc\u54c1\u8d28\u91cf\u3001\u8d28\u6734\u6613\u62cd\u7167\u7684\u88c5\u9970\u89d2\u843d\uff0c\u4ee5\u53ca\u7edf\u4e00\u7684\u6807\u7b7e#AnLaMeChia\u3002\u5f00\u4e1a\u4ec54\u5929\uff0c\u9910\u5385\u901a\u8fc7App\u63a5\u5230700\u4efd\u8ba2\u5355\uff0c\u5ba2\u6d41\u91cf\u6bd4\u9884\u671f\u589e\u957f\u4e86300%\u3002\u8be5\u6848\u4f8b\u662f\u201c\u4f53\u9a8c\u5f0f\u8425\u9500\u201d\u6548\u5e94\u7684\u5178\u578b\u4ee3\u8868\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/851970.jpg\" alt=\"\u4e0e\u672c\u5730KOL\u6216\u7f8e\u98df\u6d4b\u8bc4\u4eba\u5408\u4f5c\u63d0\u5347\u77e5\u540d\u5ea6\" title=\"\"><\/p><h2 id=\"hop-tac-cung-kols-hoac-food-reviewer-dia-phuong-de-tang-do-nhan-dien\">\u4e0e\u672c\u5730KOL\u6216\u7f8e\u98df\u6d4b\u8bc4\u4eba\u5408\u4f5c\u63d0\u5347\u8ba4\u77e5\u5ea6<\/h2><h3>\u501f\u52a9KOL\u5f71\u54cd\u529b\u5b9e\u73b0\u5feb\u901f\u4f20\u64ad<\/h3><p>\u5f53\u5f00\u4e1a\u9884\u7b97\u6709\u9650\u65f6\uff0c\u4e0e\u5176\u5927\u529b\u6295\u8d44\u4f20\u7edf\u5e7f\u544a\uff0c, <strong>\u4e0eKOL\u3001\u5fae\u578b\u7f51\u7ea2\u6216\u672c\u5730\u7f8e\u98df\u8bc4\u8bba\u5bb6\u5408\u4f5c<\/strong> l\u1ea1i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u200dh\u01a1n nhi\u1ec1u v\u1ec1 chi \u200dph\u00ed. Nh\u1eefng ng\u01b0\u1eddi c\u00f3\u2064 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ecf nh\u01b0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh v\u00e0 t\u01b0\u01a1ng t\u00e1c \u2062cao ch\u00ednh\u2062 l\u00e0\u2063 \u201cch\u1ea5t \u200dx\u00fac t\u00e1c\u201d\u2063 m\u1ea1nh m\u1ebd gi\u00fap lan t\u1ecfa t\u00ean tu\u1ed5i qu\u00e1n\u200c \u0103n m\u1edbi.<\/p><p>\u6839\u636eDPS.MEDIA\u5df2\u5b9e\u65bd\u9879\u76ee\u7684\u7ecf\u9a8c\uff0c\u6211\u4eec\u53d1\u73b0\u53ea\u9700\uff1a<\/p><ul>\n<li>\u9009\u62e9 <strong>\u7b26\u5408\u672c\u5730\u53e3\u5473\u7684KOL<\/strong> \u5e76\u4e13\u6ce8\u4e8e\u9910\u5385\u7684\u76ee\u6807\u987e\u5ba2\u7ec6\u5206\u5e02\u573a\u3002.<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t h\u00ecnh th\u1ee9c \u2064\u201dm\u1eddi \u2063tr\u1ea3i nghi\u1ec7m\u201d thay v\u00ec tr\u1ea3 th\u00f9 lao \u200bti\u1ec1n m\u1eb7t\u200d (offer m\u00f3n \u0103n mi\u1ec5n \u200dph\u00ed,\u2063 \u01b0u \u0111\u00e3i tr\u1ea3i \u2064nghi\u1ec7m ri\u00eang).<\/li>\n<li>Y\u00eau c\u1ea7u stories\u200b v\u00e0 reels \u200cthay v\u00ec post \u200bd\u00e0i\u200b \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u01b0ng \u2062v\u1eabn t\u0103ng kh\u1ea3\u2062 n\u0103ng\u2063 \u201cviral\u201d.<\/li>\n<\/ul><p>\u4e00\u4e2a\u5177\u4f53\u4f8b\u5b50\u662f\u65b0\u5e97\u5f00\u4e1a\u9879\u76ee <strong>Ph\u1edf Ngon T\u00e2n B\u00ecnh<\/strong> \u2014\u2014\u9910\u5385\u4e0e3\u4f4d\u7c89\u4e1d\u91cf\u4e0d\u9ad8\uff08\u4f4e\u4e8e1\u4e07\uff09\u4f46\u90fd\u5c45\u4f4f\u5728T\u00e2n B\u00ecnh\u533a\u7684\u7f8e\u98df\u8bc4\u8bba\u5bb6\u5408\u4f5c\u3002\u9996\u652f\u4f53\u9a8c\u89c6\u9891\u53d1\u5e033\u5929\u540e\uff0c\u9910\u5385\u7c89\u4e1d\u9875\u70b9\u8d5e\u6570\u589e\u957f\u8d851500\uff0c\u5e97\u5185check-in\u6b21\u6570\u6bd4\u9884\u671f\u63d0\u53473\u500d\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>KOL\u6e20\u9053<\/th>\n<th>\u7c89\u4e1d\u6570<\/th>\n<th>\u5408\u4f5c\u8d39\u7528<\/th>\n<th>\u5b9e\u9645\u5f71\u54cd<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5728\u897f\u8d21\u5403\u4ec0\u4e48<\/td>\n<td>8,200<\/td>\n<td>01\u987f\u53cc\u4eba\u9910<\/td>\n<td>+600\u6b21check-in\uff0848\u5c0f\u65f6\u5185\uff09<\/td>\n<\/tr>\n<tr>\n<td>Z\u4e16\u4ee3\u7f8e\u98df\u5bb6<\/td>\n<td>5,600<\/td>\n<td>01\u4efd\u7279\u522b\u5957\u9910<\/td>\n<td>\u89c6\u9891\u83b7\u5f9722K\u81ea\u7136\u6d4f\u89c8\u91cf<\/td>\n<\/tr>\n<tr>\n<td>\u997f\u809a\u5b50\u70b9\u8bc4<\/td>\n<td>6,100<\/td>\n<td>\u514d\u8d39\u5957\u9910+\u996e\u6599<\/td>\n<td>2\u5929\u5185\u4e3a\u9910\u5385\u7c89\u4e1d\u4e13\u9875\u589e\u52a0270\u540d\u5173\u6ce8\u8005<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p style=\"margin-top: 20px;\"><strong>\u6839\u636eInfluencer Marketing Hub\uff082023\u5e74\uff09\u7684\u7814\u7a76<\/strong>, 63%\u7684\u4e2d\u5c0f\u4f01\u4e1a\u786e\u8ba4\u4e0e\u5fae\u578bKOL\u5408\u4f5c\u5e26\u6765 <em>\u663e\u8457\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/em> \u76f8\u6bd4\u77e5\u540d\u7f51\u7ea2\u3002\u5173\u952e\u662f\u9009\u62e9\u5bf9\u7684\u4eba\u3001\u5bf9\u7684\u65f6\u95f4\u548c\u5bf9\u7684\u4fe1\u606f\u2014\u2014\u800c\u4e0d\u662f\u5927\u9884\u7b97\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/082740.jpg\" alt=\"\u5229\u7528\u5916\u5356\u5e73\u53f0\u4f5c\u4e3a\u4e3b\u8981\u9500\u552e\u6e20\u9053\" title=\"\"><\/p><h2 id=\"tan-dung-nen-tang-giao-hang-truc-tuyen-nhu-kenh-ban-hang-chu-dao\">\u5229\u7528\u5916\u5356\u5e73\u53f0\u4f5c\u4e3a\u4e3b\u8981\u9500\u552e\u6e20\u9053<\/h2><h3>Bi\u1ebfn n\u1ec1n t\u1ea3ng\u200b giao h\u00e0ng th\u00e0nh \u2063s\u00e2n kh\u1ea5u kh\u1edfi nghi\u1ec7p F&B<\/h3><p>\u4e0e\u5176\u82b1\u8d39\u9ad8\u6602\u6210\u672c\u5f00\u8bbe\u5b9e\u4f53\u5e97\uff0c\u4f60\u5b8c\u5168\u53ef\u4ee5 <strong>\u4ee5\u6700\u4f4e\u6210\u672c\u5f00\u59cb\u9500\u552e<\/strong> \u5f97\u76ca\u4e8e\u5229\u7528ShopeeFood\u3001GrabFood\u3001Baemin\u6216Gojek\u7b49\u6d41\u884c\u7684\u5728\u7ebf\u5916\u5356\u5e73\u53f0\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c\u8fd9\u4e0d\u4ec5\u662f <strong>\u5feb\u901f\u63a5\u89e6\u76ee\u6807\u5ba2\u6237\u7684\u5730\u65b9<\/strong> \u800c\u4e14\u5982\u679c\u61c2\u5f97\u4f18\u5316\uff0c\u8fd8\u80fd\u6210\u4e3a\u72ec\u7acb\u7684\u9500\u552e\u751f\u6001\u7cfb\u7edf\u3002.<\/p><p>Kh\u1ea3o s\u00e1t c\u1ee7a Nielsen v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u2063n\u0103m\u2062 2023 cho th\u1ea5y\u2063 h\u01a1n 68% ng\u01b0\u1eddi \u2063mua th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn\u2062 qua n\u1ec1n t\u1ea3ng giao h\u00e0ng kh\u00f4ng c\u1ea7n bi\u1ebft \u0111\u1ebfn t\u00ean nh\u00e0 h\u00e0ng, \u2062h\u1ecd ch\u1ec9 c\u1ea7n m\u00f3n \u0103n h\u1ea5p d\u1eabn, gi\u00e1\u2063 h\u1ee3p l\u00fd v\u00e0\u200d giao h\u00e0ng nhanh. \u0110i\u1ec1u \u0111\u00f3\u2062 m\u1edf ra c\u01a1\u2064 h\u1ed9i cho c\u00e1c m\u00f4 h\u00ecnh \u201ccloud kitchen\u201d \u2013 <em>\u53ea\u505a\u7ebf\u4e0a\u670d\u52a1\u7684\u53a8\u623f<\/em> \u2014\u2014\u5e2e\u52a9\u4f60 <strong>\u4e13\u6ce8\u4e8e\u4ea7\u54c1\uff0c\u65e0\u9700\u62c5\u5fc3\u573a\u5730\u6210\u672c<\/strong>.<\/p><p><strong>\u5728 DPS.MEDIA<\/strong>, \u6211\u4eec\u5df2\u4e3a\u201c\u987a\u5316\u725b\u8089\u7c89\u201d\u6a21\u5f0f\u5f00\u5c55\u4e86\u6570\u5b57\u8425\u9500\u6d3b\u52a8 <em>\u201cO\u2064 B\u1ebfp \u2063Nh\u00e0 N\u00e0\u201d<\/em> \u2013 \u65e0\u95e8\u5e97\uff0c\u4ec5\u5728\u80e1\u5fd7\u660e\u5e02\u901a\u8fc7GrabFood\u8fd0\u8425\u3002\u4e24\u4e2a\u6708\u540e\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u4e4b\u524d\u7684\u7ed3\u679c<\/th>\n<th>\u4e4b\u540e\u7684\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u65e5\u8ba2\u5355\u91cf<\/td>\n<td>5\u20137\u5355<\/td>\n<td>30\u201350\u5355<\/td>\n<\/tr>\n<tr>\n<td>\u8425\u9500\u8d39\u7528<\/td>\n<td>0\u5143<\/td>\n<td>\u7ea6300,000\u8d8a\u76fe\/\u6708\uff08\u5728Instagram\u4e0a\u6295\u653e\u5185\u5bb9\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u56de\u672c\u65f6\u95f4<\/td>\n<td>\u672a\u786e\u5b9a<\/td>\n<td>3\u5468<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA\u5efa\u8bae\u5145\u5206\u5229\u7528\u5916\u5356\u5e73\u53f0\uff1a<\/strong><\/p><ul>\n<li>S\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n, t\u1ed1i \u200b\u01b0u\u200d th\u1eddi \u200bgian ch\u1ebf bi\u1ebfn \u2063&\u2063 giao nh\u1eadn<\/li>\n<li>\u83dc\u54c1\u56fe\u7247\u8981\u5438\u5f15\u4eba\uff0c\u7b26\u5408App\u4e0a\u7684\u201c\u6ed1\u52a8\u5373\u505c\u201d\u6807\u51c6<\/li>\n<li>\u83dc\u540d\u5e94\u5bcc\u6709\u7075\u611f\uff0c\u7ed3\u5408\u70ed\u95e8\u641c\u7d22\u5173\u952e\u8bcd<\/li>\n<li>\u6295\u8d44\u4e8e\u8ba2\u5355\u540e\u5ba2\u6237\u670d\u52a1\uff08\u6d88\u606f\u3001\u4e0b\u6b21\u4f18\u60e0\uff09<\/li>\n<\/ul><p>Theo nghi\u00ean c\u1ee9u\u200b t\u1eeb \u2062Harvard Business Review\u2063 (2021), c\u00e1c\u2064 th\u01b0\u01a1ng hi\u1ec7u F&B \u200cnh\u1ecf n\u00ean \u2064xem c\u00e1c n\u1ec1n t\u1ea3ng giao\u200c h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 \u200c <strong>\u9500\u552e\u6e20\u9053<\/strong>, \u66f4\u662f <strong>\u9996\u4e2a\u4ea7\u54c1\u54c1\u724c\u4f20\u64ad\u6e20\u9053<\/strong>.Tr\u00ean \u0111\u00f3, n\u1ebfu l\u00e0m t\u1ed1t, b\u1ea1n\u2063 t\u1ea1o \u0111\u01b0\u1ee3c \u201cfootprint\u201d trong \u0111\u1ea7u ng\u01b0\u1eddi ti\u00eau \u200dd\u00f9ng \u200btr\u01b0\u1edbc c\u1ea3 khi c\u1ea7n \u0111\u1ebfn m\u1eb7t ti\u1ec1n\u2064 ngo\u00e0i \u200d\u0111\u1eddi th\u1ef1c.<\/p><h2 id=\"outro\">\u81ea\u5df1\u524d\u65b9\u7684\u65c5\u7a0b<\/h2><p>\u6bcf\u79cd\u5546\u4e1a\u6a21\u5f0f\u90fd\u6709\u81ea\u5df1\u7684\u65c5\u7a0b\uff0c\u4f46\u8d77\u70b9\u5e76\u4e0d\u4e00\u5b9a\u9700\u8981\u5927\u9884\u7b97\u3002\u53ea\u8981\u6709\u521b\u610f\u3001\u7075\u6d3b\u6027\u548c\u6562\u4e8e\u5c1d\u8bd5\u7684\u7cbe\u795e\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u5b9e\u73b0\u5f00\u9910\u9986\u7684\u68a6\u60f3\u2014\u2014\u5373\u4f7f\u8d44\u91d1\u6709\u9650\u3002\u5173\u952e\u5728\u4e8e\u5145\u5206\u51c6\u5907\uff0c\u6700\u5927\u5316\u5229\u7528\u73b0\u6709\u8d44\u6e90\uff0c\u5e76\u4e86\u89e3\u76ee\u6807\u6d88\u8d39\u8005\u3002.<\/p><p>\u6b63\u5982DPS.MEDIA\u5728\u966a\u4f34\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u65f6\u5e38\u89c1\uff0c\u6570\u5b57\u8425\u9500\u6b63\u662f\u7528\u5c0f\u6b65\u4f10\u6253\u5f00\u5927\u673a\u9047\u4e4b\u95e8\u7684\u201c\u94a5\u5319\u201d\u3002\u65e0\u8bba\u4f60\u7684\u9910\u5385\u4f4d\u4e8e\u8857\u89d2\u8fd8\u662f\u4ee5\u7ebf\u4e0a\u5f62\u5f0f\u8fd0\u8425\uff0c\u7cfb\u7edf\u5316\u6253\u9020\u6570\u5b57\u5316\u5b58\u5728\u2014\u2014\u4ece\u793e\u4ea4\u5a92\u4f53\u5230\u641c\u7d22\u5f15\u64ce\u2014\u2014\u90fd\u80fd\u5e2e\u52a9\u4f60\u4ee5\u6700\u4f18\u6210\u672c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u89e6\u8fbe\u6b63\u786e\u7684\u5ba2\u6237\u3002\u522b\u5fd8\u4e86\uff1a\u53ea\u8981\u6709\u5408\u9002\u7684\u8ba1\u5212\uff0c\u5c0f\u578b\u6d3b\u52a8\u4e5f\u80fd\u5e26\u6765\u5de8\u5927\u5f71\u54cd\u3002.<\/p><p>\u5982\u679c\u4f60\u6b63\u6000\u63e3\u9910\u996e\u521b\u4e1a\u7684\u60f3\u6cd5\u5374\u56e0\u9884\u7b97\u72b9\u8c6b\uff0c\u8bf7\u628a\u8fd9\u5f53\u4f5c\u5f00\u59cb\u7684\u4fe1\u53f7\u2014\u2014\u4ece\u6700\u7b80\u5355\u3001\u6700\u8d34\u8fd1\u751f\u6d3b\u7684\u4e8b\u60c5\u505a\u8d77\u3002\u540c\u65f6\uff0c\u4e0d\u8981\u5bb3\u6015\u8fdb\u4e00\u6b65\u4e86\u89e3\u54c1\u724c\u5efa\u8bbe\u3001\u4f18\u5316\u83dc\u5355\u6210\u672c\u6216\u5f00\u53d1\u7ebf\u4e0a\u5206\u9500\u6e20\u9053\u7b49\u4e3b\u9898\u3002\u4eca\u5929\u6bcf\u4e00\u4e2a\u660e\u667a\u7684\u4e3e\u63aa\uff0c\u90fd\u662f\u660e\u5929\u6210\u529f\u7684\u57fa\u7840\u3002.<\/p><p>DPS.MEDIA\u59cb\u7ec8\u51c6\u5907\u597d\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5236\u5b9a\u9ad8\u6548\u8425\u9500\u7b56\u7565\uff0c\u5c24\u5176\u662f\u5728\u5145\u6ee1\u6311\u6218\u7684\u521b\u4e1a\u521d\u671f\u3002\u6211\u4eec\u76f8\u4fe1\uff0c\u521b\u4e1a\u4e0d\u5fc5\u5f88\u5927\uff0c\u53ea\u8981\u8db3\u591f\u6b63\u786e\u3002.  <\/p><p>\u4f60\u5462\uff1f\u6b22\u8fce\u5728\u8bc4\u8bba\u533a\u5206\u4eab\u4f60\u7684\u60f3\u6cd5\u3001\u56f0\u60d1\u6216\u4e2a\u4eba\u7ecf\u9a8c\u2014\u2014\u8ba9\u6211\u4eec\u4e00\u8d77\u7528\u8fd9\u4e9b\u6734\u7d20\u7684\u8d77\u70b9\u521b\u9020\u51fa\u66f4\u591a\u521b\u65b0\u7684\u9910\u996e\u6a21\u5f0f\u3002. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/shopee%e5%b1%95%e4%bd%8d%e8%ae%be%e8%ae%a1%e7%ac%a6%e5%90%88seo%e6%a0%87%e5%87%86\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee\u5e97\u94fa\u8bbe\u8ba1SEO\u6807\u51c6\u79d8\u8bc0\uff0c\u52a9\u529b\u9500\u552e\u989d\u663e\u8457\u63d0\u5347<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%b8%80%e9%94%ae%e5%bf%ab%e9%80%9f%e5%b0%86%e4%ba%a7%e5%93%81%e4%bb%8eshopee%e5%a4%8d%e5%88%b6%e5%88%b0lazada\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5feb\u901f\u5c06Shopee\u4ea7\u54c1\u590d\u5236\u5230Lazada\uff0c\u4e00\u952e\u5b8c\u6210<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media%e4%b8%ba%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e6%8f%90%e4%be%9b%e7%9a%84%e7%89%b9%e5%88%ab%e4%bc%98%e6%83%a0%e8%ae%a1%e5%88%92\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA\u4e3a\u4e2d\u5c0f\u578b\u4f01\u4e1a\uff08SMEs\uff09\u63d0\u4f9b\u7684\u7279\u522b\u4f18\u60e0\u8ba1\u5212<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a 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