{"id":23014,"date":"2025-05-11T12:29:23","date_gmt":"2025-05-11T05:29:23","guid":{"rendered":"https:\/\/dps.media\/huong-dan-tao-quang-cao-video-shopping-tiktok\/"},"modified":"2025-05-11T12:29:25","modified_gmt":"2025-05-11T05:29:25","slug":"tiktok%e8%b4%ad%e7%89%a9%e8%a7%86%e9%a2%91%e5%b9%bf%e5%91%8a%e5%88%b6%e4%bd%9c%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/tiktok%e8%b4%ad%e7%89%a9%e8%a7%86%e9%a2%91%e5%b9%bf%e5%91%8a%e5%88%b6%e4%bd%9c%e6%8c%87%e5%8d%97\/","title":{"rendered":"\u5982\u4f55\u521b\u5efaTikTok\u89c6\u9891\u8d2d\u7269\u5e7f\u544a"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>\u4f60\u60f3\u901a\u8fc7 TikTok \u89c6\u9891\u8d2d\u7269\u7a81\u7834\u9500\u552e\u989d\uff0c\u4f46\u8fd8\u4e0d\u77e5\u9053\u4ece\u54ea\u91cc\u5f00\u59cb\u5417\uff1f<\/strong> \u8fd9\u6b63\u662f\u6b63\u5728\u4e3a\u8d8a\u5357\u6570\u5343\u4e2a\u54c1\u724c\u5e26\u6765\u7a81\u7834\u7684\u65b0\u5e7f\u544a\u5de5\u5177\uff0c\u5c24\u5176\u662f\u5728\u65f6\u5c1a\u3001\u7f8e\u5986\u548c\u914d\u9970\u884c\u4e1a\u3002. <em>\u6839\u636e DSP.MEDIA \u6c47\u603b\u7684\u6570\u636e\uff0c\u8d85\u8fc7 65% \u5e94\u7528 TikTok \u89c6\u9891\u8d2d\u7269\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u4ec5 3 \u4e2a\u6708\u5185\u7ebf\u4e0a\u8ba2\u5355\u589e\u957f\u81f3\u5c11 54%\u3002.<\/em><\/p><p><strong>\u5173\u952e\u70b9\uff1a\u89c6\u9891\u8d2d\u7269\u4e0d\u4ec5\u5438\u5f15\u773c\u7403\uff0c\u8fd8\u80fd\u7acb\u5373\u63a8\u52a8\u8d2d\u4e70\u884c\u4e3a\u3002<\/strong>\u2014\u2014\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u8282\u7701\u5e7f\u544a\u6210\u672c\uff0c\u540c\u65f6\u4ecd\u80fd\u7cbe\u51c6\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237\u3002\u5982\u679c\u4f60\u5e0c\u671b\u6700\u5927\u5316\u5229\u7528 TikTok \u7684\u529b\u91cf\uff0c <strong>\u73b0\u5728\u7406\u89e3\u5e76\u5b9e\u65bd\u89c6\u9891\u8d2d\u7269\u5c31\u662f\u201c\u4e0d\u80fd\u62d6\u5ef6\u7684\u5173\u952e\u4e00\u6b65\u201d\u3002.<\/strong><\/p><p><em>\u51ed\u501f\u4e3a\u6570\u767e\u5bb6\u8de8\u884c\u4e1a\u4f01\u4e1a\u5b9e\u6218\u843d\u5730\u7684\u7ecf\u9a8c\uff0cDPS.MEDIA \u53d1\u73b0\uff1a\u7387\u5148\u5e94\u7528\u8be5\u5e7f\u544a\u6e20\u9053\u7684\u5355\u4f4d\u603b\u662f\u201c\u8d62\u5728\u8d77\u8dd1\u7ebf\u201d\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u901a\u8fc7\u7cbe\u51c6\u628a\u63e1\u77ed\u89c6\u9891\u8d2d\u7269\u5fc3\u7406\uff0c\u4f18\u5316\u8f6c\u5316\u73af\u8282\uff0c\u6b63\u5728\u201c\u5e2d\u5377\u201d\u6574\u4e2a\u5e02\u573a\u3002<\/a>.<\/em> <strong>\u73b0\u5728\u6b63\u662f\u6295\u8d44\u5e76\u89c4\u8303\u5316\u4e3a\u4f60\u7684\u54c1\u724c\u6253\u9020\u4e13\u4e1a TikTok \u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u6d41\u7a0b\u7684\u9ec4\u91d1\u65f6\u673a\u3002.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ng-Ads.jpg\" alt=\"\u4e86\u89e3TikTok\u89c6\u9891\u8d2d\u7269\u7684\u6982\u51b5\u53ca\u5176\u5bf9\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6f5c\u529b\" title=\"\"><\/p><h2 id=\"tim-hieu-tong-quan-ve-video-shopping-tiktok-va-tiem-nang-danh-cho-smes-viet-nam\">\u4e86\u89e3 TikTok \u89c6\u9891\u8d2d\u7269\u7684\u6982\u51b5\u53ca\u5176\u5bf9\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6f5c\u529b<\/h2><h3>TikTok \u89c6\u9891\u8d2d\u7269\u2014\u2014\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u521b\u65b0\u9500\u552e\u6e20\u9053<\/h3><p><strong>TikTok \u89c6\u9891\u8d2d\u7269<\/strong> \u6b63\u6210\u4e3a\u8d8a\u5357\u6700\u7a81\u51fa\u7684\u9500\u552e\u8f6c\u5316\u65b0\u8d8b\u52bf\uff0c\u5c24\u5176\u9002\u5408\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u3002\u636e Statista\uff082023\uff09\u7814\u7a76\uff0c\u8d8a\u5357\u7528\u6237\u901a\u8fc7\u77ed\u89c6\u9891\u8d2d\u7269\u7684\u6bd4\u4f8b\u8f83\u53bb\u5e74\u589e\u957f\u8fd1 50%\u2014\u2014\u8fd9\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u628a\u63e1 Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u6d88\u8d39\u884c\u4e3a\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u673a\u9047\u3002 <strong>\u96c6\u6210\u5728\u89c6\u9891\u4e0a\u7684\u8d2d\u7269\u529f\u80fd\uff0c<\/strong>, TikTok \u4e0d\u4ec5\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u8fd8\u52a0\u901f\u4e86\u4ece\u201c\u89c2\u770b\u2014\u559c\u6b22\u2014\u7acb\u5373\u8d2d\u4e70\u201d\u5728\u5e73\u53f0\u4e0a\u7684\u8f6c\u5316\u8fc7\u7a0b\u3002.<\/p><p>\u5728 DPS.MEDIA \u770b\u6765\uff0cSMEs \u5728 TikTok Shopping \u4e0a\u7684\u6210\u529f\u6e90\u4e8e\u5185\u5bb9\u521b\u610f\u3001\u6280\u672f\u5e94\u7528\u4e0e\u7cbe\u51c6\u76ee\u6807\u53d7\u4f17\u7684\u7ed3\u5408\u3002\u5178\u578b\u6848\u4f8b\u6709\uff0c <strong>\u672c\u571f\u7f8e\u5986\u54c1\u724c Cocoon \u7684\u6848\u4f8b<\/strong> \u4ec5 3 \u4e2a\u6708\u89c6\u9891\u8d2d\u7269\u63a8\u5e7f\uff0c\u7ebf\u4e0a\u9500\u552e\u989d\u589e\u957f\u9ad8\u8fbe 5 \u500d\u2014\u2014\u5f97\u76ca\u4e8e\u6545\u4e8b\u8425\u9500\u3001KOL \u79cd\u8349\u53ca\u9488\u5bf9\u4e0d\u540c\u5ba2\u6237\u7fa4\u4f53\u7684\u5e7f\u544a\u4f18\u5316\u3002. <strong>\u51b3\u5b9a\u6027\u56e0\u7d20<\/strong> \u53ef\u901a\u8fc7\u4ee5\u4e0b\u65b9\u9762\u89c2\u5bdf\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6210\u529f\u8981\u7d20<\/th>\n<th>\u89e3\u91ca<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u75c5\u6bd2\u5185\u5bb9<\/td>\n<td>\u5229\u7528\u97f3\u4e50\u3001\u8d8b\u52bf\u3001\u5ba2\u6237\u771f\u5b9e\u4f53\u9a8c\u5206\u4eab<\/td>\n<\/tr>\n<tr>\n<td>\u667a\u80fd\u53f7\u53ec\u6027\u7528\u8bed\uff08CTA\uff09<\/td>\n<td>\u5728\u89c6\u9891\u4e2d\u76f4\u63a5\u63d2\u5165\u8d2d\u4e70\u6309\u94ae<\/td>\n<\/tr>\n<tr>\n<td>\u4f18\u5316\u5b9a\u5411<\/td>\n<td>\u57fa\u4e8e\u5174\u8da3\u548c\u8d2d\u7269\u884c\u4e3a\u6295\u653e\u5e7f\u544a<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>\u6211\u4eec\u7684\u89c2\u70b9<\/strong>: TikTok \u6b63\u5728\u6a21\u7cca\u5a31\u4e50\u4e0e\u8d2d\u7269\u7684\u754c\u9650\u2014\u2014\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u8bd5\u9a8c\u65b0\u578b\u4f4e\u6210\u672c\u9ad8\u6548\u7535\u5b50\u5546\u52a1\u6a21\u5f0f\u521b\u9020\u4e86\u201c\u80a5\u6c83\u571f\u58e4\u201d\u3002\u7ed3\u5408\u672c\u5730\u6d1e\u5bdf\u4e0e TikTok \u7684\u6548\u679c\u8861\u91cf\u5de5\u5177\uff0c\u5c06\u5e2e\u52a9\u4f01\u4e1a\u6700\u5927\u5316\u4e0a\u8ff0\u6f5c\u529b\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ng-ads.jpg\" alt=\"\u5206\u6790\u9009\u62e9\u9002\u5408\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u4ea7\u54c1\u7684\u6807\u51c6\" title=\"\"><\/p><h2 id=\"phan-tich-tieu-chi-lua-chon-san-pham-phu-hop-cho-quang-cao-video-shopping\">\u5206\u6790\u9009\u62e9\u9002\u5408\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u4ea7\u54c1\u7684\u6807\u51c6<\/h2><h3>\u51b3\u5b9a\u9009\u62e9 TikTok \u89c6\u9891\u8d2d\u7269\u4ea7\u54c1\u7684\u8981\u7d20<\/h3><p><strong>\u6839\u636e 2023 \u5e74\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u5bf9\u4e9a\u6d32\u5e74\u8f7b\u4eba\u7f51\u8d2d\u884c\u4e3a\u7684\u7814\u7a76\uff0cDPS.MEDIA \u53d1\u73b0 TikTok \u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u7684\u6210\u529f\u4e0d\u4ec5\u53d6\u51b3\u4e8e\u89c6\u9891\u521b\u610f\u80fd\u529b\uff0c\u8fd8\u5728\u4e8e\u9009\u62e9\u5408\u9002\u4ea7\u54c1\u7684\u73af\u8282\u3002.<\/strong> \u4f01\u4e1a\u9700\u5173\u6ce8\u4ee5\u4e0b\u6807\u51c6\u4ee5\u4f18\u5316\u6548\u679c\uff1a<\/p><ul>\n<li><b>\u89c6\u89c9\u5316\u80fd\u529b\uff1a<\/b> \u4ea7\u54c1\u6613\u4e8e\u5c55\u793a\uff0c\u5177\u6709\u7a81\u51fa\u89c6\u89c9\u6548\u679c\u7684\u5982\u5316\u5986\u54c1\u3001\u670d\u88c5\u3001\u79d1\u6280\u914d\u4ef6\uff0c\u6bd4\u666e\u901a\u7528\u54c1\u66f4\u5177\u5438\u5f15\u529b\u3002.<\/li>\n<li><b>\u5e02\u573a\u8d8b\u52bf\uff1a<\/b> \u4ea7\u54c1\u9700\u5951\u5408 TikTok \u6700\u65b0\u8d8b\u52bf\uff0c\u4f8b\u5982\u67d0\u6b3e\u63d0\u62c9\u9762\u819c\u66fe\u5728\u4e00\u6b21\u76f4\u64ad\u4e2d\u7206\u7ea2\uff0c\u9500\u91cf\u63d0\u5347\u4e09\u500d\uff08\u6848\u4f8b\uff1a\u6cb3\u5185 X \u5e97\uff0cDPS.MEDIA 2023 \u6570\u636e\uff09\u3002.<\/li>\n<li><b>\u4f53\u9a8c\u4ef7\u503c\uff1a<\/b> \u901a\u8fc7 15\u201360 \u79d2\u77ed\u89c6\u9891\u6e05\u6670\u5c55\u793a\u4f7f\u7528\u540e\u7684\u597d\u5904\u6216\u6548\u679c\u2014\u2014\u4f18\u5148\u9009\u62e9\u4e00\u952e\u5f0f\u6216\u6613\u4e8e\u8bd5\u7528\u7684\u4ea7\u54c1\u3002.<\/li>\n<\/ul><p><\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u63a8\u8350\u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u70ed\u95e8\u4ea7\u54c1<\/td>\n<td>\u9650\u91cf\u7248\u9632\u6652\u971c<\/td>\n<\/tr>\n<tr>\n<td>\u76f4\u89c2\u6f14\u793a<\/td>\n<td>\u53d8\u8272\u9690\u5f62\u773c\u955c<\/td>\n<\/tr>\n<tr>\n<td>\u6613\u4e8e\u8bb2\u8ff0\/\u627f\u8bfa<\/td>\n<td>\u5feb\u901f\u978b\u7c7b\u6e05\u6d01\u5957\u9910<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><\/p><p><strong>DPS.MEDIA\u5efa\u8bae\uff1a<\/strong> \u5bf9\u4e8e\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u5e94\u8be5\u4ece\u7ec6\u5206\u4ea7\u54c1\u6216\u80fd\u591f\u660e\u786e\u89e3\u51b3\u95ee\u9898\u7684\u4ea7\u54c1\u5165\u624b\u3002\u4e0d\u8981\u53ea\u8ffd\u6c42\u5927\u4f17\u5316\u4ea7\u54c1\u2014\u2014\u5e94\u4f18\u5148\u9009\u62e9\u90a3\u4e9b\u56e0\u89c6\u89c9\u6548\u679c\u7a81\u51fa\u3001\u53cd\u9988\u6613\u4e8e\u8861\u91cf\u4e14\u9002\u5408\u4f60\u5728 TikTok \u4e0a\u5ba2\u6237\u7fa4\u7684\u5546\u54c1\u3002\u6709\u5c0f\u5356\u5bb6\u66fe\u56e0\u9009\u62e9\u8fc7\u4e8e\u666e\u53ca\u7684\u4ea7\u54c1\u800c\u5931\u8d25\uff0c\u4f46\u5f53\u4ed6\u4eec\u8f6c\u5411\u5206\u9500\u97e9\u5f0f\u7f8e\u98df\u6f6e\u6d41\u4e2d\u7684\u201c\u8ff7\u4f60\u62cc\u996d\u7897\u201d\u65f6\u5374\u5927\u83b7\u6210\u529f\uff0c\u8fd9\u8bc1\u660e\u4e86\u4e3a\u8d8a\u5357 TikTok \u793e\u533a\u91cf\u8eab\u5b9a\u5236\u4ea7\u54c1\uff0c\u662f\u89c6\u9891\u8d2d\u7269\u6218\u7565\u4e2d\u7684\u738b\u724c\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/efault.jpg3dd3.jpg\" alt=\"\u6253\u9020\u5438\u5f15\u4eba\u5e76\u4fc3\u8fdb\u8f6c\u5316\u7684TikTok\u89c6\u9891\u5185\u5bb9\u79d8\u8bc0\" title=\"\"><\/p><h2 id=\"bi-quyet-xay-dung-noi-dung-video-thu-hut-va-thuc-day-chuyen-doi-tren-tiktok\">\u6253\u9020\u5438\u5f15\u4eba\u5e76\u4fc3\u8fdb\u8f6c\u5316\u7684 TikTok \u89c6\u9891\u5185\u5bb9\u79d8\u8bc0<\/h2><h3>\u5229\u7528\u5ba2\u6237\u6d1e\u5bdf\u4e0e\u521b\u610f\u6f6e\u6d41\u63d0\u5347\u8f6c\u5316\u7387<\/h3><p><strong>DPS.MEDIA \u6ce8\u610f\u5230<\/strong> r\u1eb1ng\uff0c\u56e0\u7d20 <strong>\u6838\u5fc3\u51b3\u5b9a\u8f6c\u5316\u6548\u7387<\/strong> \u5728 TikTok \u89c6\u9891\u8d2d\u7269\u4e0a\u662f\u2026\u2026\u7684\u7ed3\u5408 <em>\u7528\u6237\u884c\u4e3a\u6570\u636e<\/em> \u200b\u4ee5\u53ca\u5728\u628a\u63e1\u6f6e\u6d41\u65b9\u9762\u7684\u521b\u9020\u529b\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082022\u5e74\uff09\u7684\u7814\u7a76\uff0c\u5177\u6709\u201c\u8bb2\u6545\u4e8b\u201d\u5143\u7d20\u7684\u89c6\u9891\u80fd\u5c06\u54c1\u724c\u8bb0\u5fc6\u5ea6\u63d0\u5347140%\u3002\u56e0\u6b64\uff0c\u4e0d\u8981\u72b9\u8c6b\uff0c\u5c06\u4e00\u4e9b\u4e0e\u60a8\u7684\u4ea7\u54c1\u76f8\u5173\u7684\u77ed\u5267\u672c\u6216\u6709\u8da3\u6311\u6218\u52a0\u5165\u89c6\u9891\uff0c\u800c\u4e0d\u662f\u5236\u4f5c\u90a3\u4e9b\u65e0\u804a\u7684\u4ecb\u7ecd\u89c6\u9891\u3002.<\/p><p>\u4e00\u4e9b <strong>SME\u521b\u610f\u79d8\u8bc0<\/strong>:<\/p><ul style=\"margin-left: 20px;\">\n<li><strong>\u5f00\u542f\u5b9d\u8d35\u76843\u79d2\uff1a<\/strong> \u4ee5\u63d0\u95ee\u3001\u7a81\u51fa\u8868\u60c5\u6216\u5f15\u4eba\u6ce8\u76ee\u7684\u4ea7\u54c1\u52a8\u4f5c\u6765\u5f15\u5bfc<\/li>\n<li><strong>\u4e2a\u6027\u5316\u53f7\u53ec\u6027\u7528\u8bed\uff1a<\/strong> \u4f7f\u7528\u4eb2\u5207\u7684\u63d0\u793a\u8bed\uff0c\u5982\u201c\u7acb\u5373\u8d2d\u4e70\uff0c\u4ec5\u9650\u4eca\u5929\uff01\u201d\u6765\u8425\u9020\u7d27\u8feb\u611f\uff0c\u7b26\u5408TikTok\u6587\u5316<\/li>\n<li><strong>\u63d2\u5165\u4f18\u60e0\u7801\uff0c\u4e13\u5c5e\u8d34\u7eb8\uff1a<\/strong> \u76f4\u63a5\u63d0\u5347\u8d2d\u4e70\u52a8\u529b<\/li>\n<li><strong>\u771f\u5b9e\u573a\u666f\uff0c\u4fdd\u6301\u539f\u59cb\u4f46\u6709\u54c1\u5473\uff1a<\/strong> \u6309\u7167Z\u4e16\u4ee3\u201c\u771f\u5b9e\u53c8\u6709\u8303\u513f\u201d\u7684\u7406\u5ff5\uff0c\u4e0d\u5e94\u8fc7\u5ea6\u7b56\u5212<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top: 24px;\">\n<thead>\n<tr>\n<th>\u6848\u4f8b\u7814\u7a76<\/th>\n<th>\u4eae\u70b9<\/th>\n<th>\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lala Shop\uff08Z\u4e16\u4ee3\u65f6\u5c1a\uff09<\/td>\n<td>\u6311\u6218\u89c6\u9891#MixDoCungLala\uff0c\u6765\u81ea\u771f\u5b9e\u5ba2\u6237\u7684\u6709\u8da3\u70b9\u8bc4<\/td>\n<td>\u4e00\u5468\u5185\u589e\u52a0\u4e86260%\u6b21\u52a0\u5165\u8d2d\u7269\u8f66\u70b9\u51fb\u91cf<\/td>\n<\/tr>\n<tr>\n<td>M\u00e2y\u5496\u5561<\/td>\n<td>\u4e0e\u672c\u5730KOLs\u4e00\u8d77\u6316\u6398\u201c\u5f00\u7bb1\u201d\u6f6e\u6d41<\/td>\n<td>\u8f6c\u5316\u7387\u662f\u4f20\u7edf\u5e7f\u544a\u7684\u4e24\u500d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA\u7684\u4e0d\u540c\u89c2\u70b9<\/strong>: \u6211\u4eec\u9f13\u52b1\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7a81\u7834\u53ea\u505a\u4ea7\u54c1\u5e7f\u544a\u7684\u65e7\u8def\uff0c\u6316\u6398\u5a31\u4e50\u6027\u4e0e\u751f\u6d3b\u6587\u5316\u5171\u9e23\uff0c\u8ba9\u89c6\u9891\u65e2\u80fd\u4f20\u64ad\u53c8\u80fd\u5373\u65f6\u4fc3\u8fdb\u8d2d\u4e70\u3002TikTok\u4e0d\u4ec5\u662f\u9500\u552e\u6e20\u9053\uff0c\u66f4\u662f\u8ba9\u4e2d\u5c0f\u4f01\u4e1a\u4ee5\u6700\u81ea\u7136\u65b9\u5f0f\u63d0\u5347\u54c1\u724c\u7684\u5e73\u53f0\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/791487.jpg8203.jpg\" alt=\"\u9009\u62e9\u5e7f\u544a\u683c\u5f0f\u4e0e\u8bbe\u8ba1\u4ee5\u4f18\u5316\u9884\u7b97\u6548\u679c\" title=\"\"><\/p><h2 id=\"chon-lua-dinh-dang-va-thiet-ke-quang-cao-toi-uu-hieu-suat-ngan-sach\">\u9009\u62e9\u5e7f\u544a\u683c\u5f0f\u4e0e\u8bbe\u8ba1\u4ee5\u4f18\u5316\u9884\u7b97\u6548\u679c<\/h2><h3>\u9009\u62e9\u7b26\u5408 TikTok \u7528\u6237\u884c\u4e3a\u7684\u77ed\u89c6\u9891\u683c\u5f0f<\/h3><p><strong>DPS.MEDIA<\/strong> \u53d1\u73b0 <em>15-30\u79d2\u7684\u77ed\u89c6\u9891<\/em> \u5e26\u6765\u6700\u9ad8\u7684\u5b8c\u6574\u89c2\u770b\u7387\uff0c\u540c\u65f6\u4e5f\u7b26\u5408\u5927\u591a\u6570\u8d8a\u5357TikTok\u7528\u6237\u5feb\u901f\u6ed1\u52a8\u7684\u8d8b\u52bf\uff08\u6839\u636eeMarketer 2023\u5e74\u7814\u7a76\uff09\u3002\u8be5\u683c\u5f0f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4ee5\u7b80\u660e\u65b9\u5f0f\u4f20\u9012\u4fe1\u606f\uff0c\u6700\u5927\u5316\u7a81\u51fa\u4ea7\u54c1\u4eae\u70b9\uff0c\u8282\u7701\u9884\u7b97\u540c\u65f6\u4f18\u5316\u8f6c\u5316\u3002.<\/p><ul>\n<li><b>\u8bb2\u6545\u4e8b<\/b>: \u63d2\u5165\u6545\u4e8b\u5143\u7d20\u6216\u4ea7\u54c1\u5b9e\u9645\u4f7f\u7528\u573a\u666f\uff08\u5982Tiki\u66fe\u4e3a\u513f\u7ae5\u4e66\u7c4d\u4ea7\u54c1\u5236\u4f5c\u771f\u5b9e\u5ba2\u6237\u89c6\u9891\uff0c\u63d0\u534732%\u70b9\u51fb\u7387\uff0c\u56e0\u8425\u9020\u4eb2\u8fd1\u611f\uff09\u3002.<\/li>\n<li><b>\u60c5\u611f\u52a8\u6548<\/b>\uff1a\u4f7f\u7528\u521b\u610f\u7279\u6548\u6216\u8d34\u7eb8\uff0c\u8d34\u5408Z\u4e16\u4ee3\u884c\u4e3a\uff0c\u5e2e\u52a9\u54c1\u724c\u56de\u5fc6\u5ea6\u63d0\u534727%\uff08\u5f15\u81eaTikTok For Business 2024\u5e74\u62a5\u544a\uff09\u3002.<\/li>\n<li><b>\u660e\u786e\u7684\u53f7\u53ec\u6027\u7528\u8bed<\/b>: \u5728\u6bcf\u4e2a\u89c6\u9891\u7ed3\u5c3e\u52a0\u5165\u884c\u52a8\u53f7\u53ec\uff0c\u7a81\u51fa\u8d2d\u4e70\/\u8d2d\u7269\u8f66\u94fe\u63a5\u3002.<\/li>\n<\/ul><h3>\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u6837\u4f8b\u6548\u679c\u5bf9\u6bd4\u56fe\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u683c\u5f0f<\/th>\n<th>CPM\uff08\u8d8a\u5357\u76fe\uff09<\/th>\n<th>\u70b9\u51fb\u7387\uff08CTR\uff09<\/th>\n<th>DPS.MEDIA\u63d0\u793a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u81ea\u7136\u62cd\u6444\u4ea7\u54c1<\/td>\n<td>12,000<\/td>\n<td>2.3%<\/td>\n<td>\u9002\u5408\u9500\u552e\u65f6\u5c1a\/\u5bb6\u5c45\u7528\u54c1\u7684\u4e2d\u5c0f\u4f01\u4e1a<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6237\u81ea\u5f55\u89c6\u9891\u70b9\u8bc4<\/td>\n<td>10,500<\/td>\n<td>2.9%<\/td>\n<td>\u63d0\u5347\u53ef\u4fe1\u5ea6\uff0c\u6613\u4e8e\u4f20\u64ad<\/td>\n<\/tr>\n<tr>\n<td>\u4f7f\u7528AR\u7279\u6548\u7684\u89c6\u9891\u7247\u6bb5<\/td>\n<td>15,000<\/td>\n<td>3.1%<\/td>\n<td>\u5438\u5f15\u5e74\u8f7b\u4eba\uff0c\u9002\u5408\u7f8e\u5bb9\u884c\u4e1a<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4f18\u5148\u5c06\u9884\u7b97\u6295\u5165\u5230\u4e00\u5929\u4e2d\u7684\u201c\u9ec4\u91d1\u201d\u65f6\u6bb5<\/h3><p>\u6839\u636eMeta\u5e7f\u544a\u5e93\u7684\u6570\u636e\uff0c, <strong>DPS.MEDIA<\/strong> \u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5148\u5c06\u9884\u7b97\u5206\u914d\u5728\u4ee5\u4e0b\u65f6\u6bb5 <span style=\"color:#1967d2;font-weight:600\">20:00 \u2013 23:00<\/span> \u6bcf\u665a\u3002\u90a3\u662fTikTok\u7528\u6237\u8d2d\u7269\u6700\u6d3b\u8dc3\u7684\u65f6\u95f4\u6bb5\uff08\u4e0b\u5355\u4e92\u52a8\u91cf\u6bd4\u767d\u5929\u9ad8\u8fd140%\uff09\uff0c <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u5e2e\u52a9\u4f18\u5316\u9884\u7b97\u7684\u540c\u65f6\u4fdd\u6301\u826f\u597d\u5e7f\u544a\u6548\u679c\u2014\u2014\u8fd9\u79cd\u7075\u6d3b\u9884\u7b97\u7ba1\u7406\u601d\u7ef4\u5df2\u88ab\u4f17\u591a\u56fd\u9645\u54c1\u724c\u6210\u529f\u5e94\u7528<\/a>.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/efault.jpg6820.jpg\" alt=\"TikTok\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e\u3001\u9884\u7b97\u5206\u914d\u4e0e\u6548\u679c\u8861\u91cf\u7b56\u7565\" title=\"\"><\/p><h2 id=\"chien-luoc-cai-dat-chien-dich-phan-bo-ngan-sach-va-do-luong-hieu-qua-tren-tiktok-ads\">TikTok \u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e\u3001\u9884\u7b97\u5206\u914d\u4e0e\u6548\u679c\u8861\u91cf\u7b56\u7565<\/h2><h3>\u4e2d\u5c0f\u4f01\u4e1a\u5728 TikTok \u4e0a\u4f18\u5316\u9884\u7b97\u5206\u914d\u7684\u5173\u952e<\/h3><p><strong>DPS.MEDIA<\/strong> \u53d1\u73b0TikTok\u89c6\u9891\u8d2d\u7269\u7684\u9884\u7b97\u7b56\u7565\u65e0\u9700\u201c\u91cd\u91d1\u6295\u5165\u201d\uff0c\u800c\u5e94\u7075\u6d3b\u5e76\u7d27\u8d34SMART\u76ee\u6807\u3002\u6839\u636e2023\u5e74\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7814\u7a76\uff0c\u5c06\u9884\u7b97\u7ec6\u5206\u4e3a\u4e0d\u540c\u201c\u6d3b\u52a8\u7ec4\u201d\uff0c\u57fa\u4e8e\u4ea7\u54c1\u3001\u5ba2\u6237\u5e74\u9f84\u6bb5\uff08<em>\u4eba\u53e3\u7edf\u8ba1<\/em>\uff09\uff0c\u6216\u9ec4\u91d1\u65f6\u6bb5\uff0c\u6709\u52a9\u4e8e\u4f18\u5316\u6210\u672c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u672c\u571f\u5316\u5986\u54c1\u54c1\u724c\u9488\u5bf9\u4e09\u7c7b\u4e0d\u540c\u4ea7\u54c1\u7ec4\u5206\u522b\u8bbe\u7f6e\u9884\u7b97\uff0c\u7ed3\u679c\uff1a\u4e13\u6ce8\u4e8e19-21\u70b9\u300118-24\u5c81\u5973\u6027\u7684\u7ec4\u522bROAS\u63d0\u53472.1\u500d\u3002.<\/p><ul style=\"margin-top: 10px;\">\n<li><strong>A\/B\u6d4b\u8bd5<\/strong>: \u59cb\u7ec8\u5e76\u884c\u8fd0\u884c\u591a\u4e2a\u5c0f\u578b\u6d3b\u52a8\uff0c\u6bd4\u8f83\u5e76\u5c06\u9884\u7b97\u96c6\u4e2d\u5230\u8f6c\u5316\u6700\u5f3a\u7684\u7ec4\u522b\u3002.<\/li>\n<li><strong>\u52a8\u6001\u5206\u914d<\/strong>: \u5229\u7528\u81ea\u52a8\u5316\u5de5\u5177\u6839\u636e\u6bcf\u4e2a\u89c6\u9891\u7684\u8868\u73b0\u81ea\u52a8\u8c03\u6574\u652f\u51fa\u3002.<\/li>\n<li><strong>\u9009\u62e9\u5177\u4f53KPI\u6307\u6807<\/strong>: \u4ea4\u53c9\u5173\u8054CTR\uff08\u70b9\u51fb\u7387\uff09\u3001CPA\uff08\u6bcf\u8f6c\u5316\u6210\u672c\uff09\u53ca\u5e73\u5747\u89c2\u770b\u65f6\u957f\u3002.<\/li>\n<\/ul><h3>\u901a\u8fc7\u7d27\u8d34\u9500\u552e\u76ee\u6807\u7684\u6307\u6807\u5feb\u901f\u3001\u51c6\u786e\u8861\u91cf\u6548\u679c<\/h3><p>\u542f\u52a8\u540e\uff0c\u6570\u636e\u76d1\u6d4b\u662f\u5927\u591a\u6570\u4e2d\u5c0f\u4f01\u4e1a\u5ffd\u89c6\u6216\u53ea\u5173\u6ce8\u6d4f\u89c8\u91cf\/\u89c2\u770b\u4eba\u6570\u7684\u73af\u8282\u3002DPS.MEDIA\u5efa\u8bae\u4f7f\u7528 <strong>\u591a\u5c42\u7ea7\u6307\u6807\u8868<\/strong> \u5e2e\u52a9\u76f4\u89c2\u6c47\u603b\u548c\u5bf9\u6bd4\u5404\u6d3b\u52a8\u3002\u9664\u5e38\u89c1\u6307\u6807\uff08CPM\u3001CPC\uff09\u5916\uff0c\u8fd8\u5e94\u6574\u5408\u52a0\u8d2d\u7387\u3001\u8f6c\u5316\u5355\u4ef7\u548c\u590d\u8d2d\u7387\uff0c\u7d27\u5bc6\u8ffd\u8e2a\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u7684\u5b9e\u9645\u6210\u6548\u3002.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u542b\u4e49<\/th>\n<th>\u4f18\u5316\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CPM<\/td>\n<td>\u6bcf\u5343\u6b21\u89e6\u8fbe\u6210\u672c<\/td>\n<td>\u4f4e\u4e8e25,000\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<tr>\n<td>CTR<\/td>\n<td>\u70b9\u51fb\u7387<\/td>\n<td>\u9ad8\u4e8e2.31%<\/td>\n<\/tr>\n<tr>\n<td>ROI<\/td>\n<td>\u6295\u8d44\u56de\u62a5\u7387<\/td>\n<td>\u9ad8\u4e8e180%<\/td>\n<\/tr>\n<tr>\n<td>\u52a0\u5165\u8d2d\u7269\u8f66<\/td>\n<td>\u52a0\u5165\u8d2d\u7269\u8f66\u6b21\u6570<\/td>\n<td>\u524d7\u5929\u6700\u5927\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table><blockquote style=\"border-left: 4px solid #3498db; margin:20px 0;padding: 12px 20px; background: #f5fcff;\">\n<p>  \u201c\u8861\u91cf\u662f\u53ef\u6301\u7eed\u6218\u7565\u7684\u6307\u5357\u9488\u3002\u8ba9\u6570\u636e\u53d1\u58f0\uff0c\u4e0d\u8981\u51ed\u611f\u89c9\u884c\u4e8b\u201d\u2014\u2014\u962e\u6c0f\u96ea\uff0cCrafty local\u603b\u7ecf\u7406\u3002.\n<\/p><\/blockquote><p>\u8fd9\u79cd\u505a\u6cd5\u5e2e\u52a9\u7531DPS.MEDIA\u5b9e\u65bd\u7684\u6cb3\u5185\u4e00\u5bb6\u65f6\u5c1a\u8fde\u9501\u5e97\uff0c\u4ec5\u7528450\u4e07\u8d8a\u5357\u76fe\u8fdb\u884c\u4e86\u4e24\u5468\u7684\u8f6c\u5316\u5e7f\u544a\uff0c\u4f46\u6536\u5165\u5374\u589e\u957f\u4e86\u8fd15\u500d\uff0c\u5f97\u76ca\u4e8e\u7cbe\u51c6\u6d4b\u91cf\u548c\u5b9e\u65f6\u52a8\u6001\u8c03\u6574\u9884\u7b97\u3002.<\/p><ul>\n<li>\u4e0d\u8981\u5728\u957f\u65f6\u95f4\u5185\u201c\u5168\u62bc\u201d\u5728\u5355\u4e00\u5e7f\u544a\u6d3b\u52a8\u4e0a\u3002.<\/li>\n<li>\u4f18\u5148\u4f18\u5316\u6bcf\u4e2a\u53d7\u4f17\u7fa4\u4f53\uff0c\u591a\u89d2\u5ea6\u521b\u4f5c\u89c6\u9891\uff0c\u5e76\u5bc6\u5207\u76d1\u6d4b\u6bcf\u4e00\u4e2a\u8f6c\u5316\u6307\u6807\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/opping.jpg\" alt=\"\u6d4b\u8bd5\u3001\u4f18\u5316\u5e7f\u544a\u53ca\u5904\u7406\u89c6\u9891\u8d2d\u7269\u5e38\u89c1\u95ee\u9898\u7684\u6280\u5de7\" title=\"\"><\/p><h2 id=\"meo-kiem-thu-toi-uu-quang-cao-va-xu-ly-cac-van-de-thuong-gap-khi-chay-video-shopping\">\u6d4b\u8bd5\u3001\u4f18\u5316\u5e7f\u544a\u53ca\u5904\u7406\u89c6\u9891\u8d2d\u7269\u5e38\u89c1\u95ee\u9898\u7684\u6280\u5de7<\/h2><h3>Ki\u1ec3m th\u1eed n\u1ed9i dung & \u0111\u1ecbnh d\u1ea1ng video \u2062\u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3<\/h3><p>\u4e3a\u4e86\u8ba9TikTok\u4e0a\u7684\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5e26\u6765\u6700\u4f73\u8f6c\u5316\uff0cDPS.MEDIA\u901a\u5e38\u91c7\u7528\u4ee5\u4e0b\u65b9\u6cd5 <b>\u6301\u7eedA\/B\u6d4b\u8bd5<\/b> \u91c7\u7528\u591a\u6837\u5316\u7684\u521b\u610f\u98ce\u683c\u3001\u526a\u8f91\u901f\u5ea6\u548c\u4e0d\u540c\u89c6\u9891\u957f\u5ea6\u3002\u6839\u636e\u9ea6\u80af\u9521\uff082023\u5e74\uff09, <i>90%\u7684\u89c6\u9891\u5e7f\u544a\u6210\u529f\u5f97\u76ca\u4e8e\u4ece\u4e00\u5f00\u59cb\u5c31\u7075\u6d3b\u6d4b\u8bd5\u683c\u5f0f\u7684\u6d41\u7a0b<\/i>.\n<\/p><ul style=\"margin-left:15px;\">\n<li><b>Thay \u0111\u1ed5i ti\u00eau \u2064\u0111\u1ec1 & thumbnail:<\/b> \u6d4b\u8bd5\u80fd\u7cbe\u51c6\u51fb\u4e2d\u76ee\u6807\u53d7\u4f17\u9700\u6c42\u7684\u5173\u952e\u8bcd\u3002.<\/li>\n<li><b>\u63a7\u5236\u65f6\u957f\uff1a<\/b> \u200d \u0110\u1ed1i v\u1edbi TikTok, video \u20646-15s th\u01b0\u1eddng mang l\u1ea1i t\u1ef7 l\u1ec7 ti\u1ebfp \u200cc\u1eadn & gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem cao h\u01a1n (Forrester, 2023).<\/li>\n<li><b>\u6dfb\u52a0\u660e\u786e\u7684\u53f7\u53ec\u6027\u7528\u8bed\uff1a<\/b> \u591a\u6837\u5316\u6d4b\u8bd5CTA\u4f4d\u7f6e\u2014\u2014\u89c6\u9891\u5f00\u5934\u3001\u4e2d\u95f4\u6216\u7ed3\u5c3e\u3002.<\/li>\n<\/ul><h3>Gi\u1ea3i quy\u1ebft \u200dc\u00e1c v\u1ea5n \u0111\u1ec1\u200b th\u01b0\u1eddng \u200bg\u1eb7p: Ph\u00e2n t\u00edch d\u1eef\u2063 li\u1ec7u &\u2064 tinh ch\u1ec9nh li\u00ean t\u1ee5c<\/h3><p>\u6839\u636eDPS.MEDIA\u57282023-2024\u5e74\u4e3a\u8d8a\u5357\u4f01\u4e1a\u6267\u884c\u7684100+\u4e2a\u9879\u76ee\u5b9e\u8df5\uff0c\u5e38\u89c1\u7684\u4e00\u4e9b\u4e3b\u8981\u95ee\u9898\u6709\uff1a <b>\u5e7f\u544a\u672a\u80fd\u5feb\u901f\u5ba1\u6838<\/b>, <b>\u70b9\u51fb\u7387\u4f4e<\/b>, <b>\u652f\u4ed8\u672a\u83b7\u6279\u51c6\u3002<\/b>. \u5efa\u8bae\uff1a\n<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u95ee\u9898<\/th>\n<th>\u53ef\u80fd\u539f\u56e0<\/th>\n<th>\u5feb\u901f\u89e3\u51b3\u65b9\u6848<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e7f\u544a\u672a\u83b7\u6279\u51c6<\/td>\n<td>\u5185\u5bb9\u654f\u611f\uff0c\u8fdd\u53cdTikTok\u653f\u7b56<\/td>\n<td>Ki\u1ec3m\u200b tra l\u1ea1i c\u1ee5m t\u1eeb kh\u00f3a, h\u00ecnh \u1ea3nh & nh\u1ea1c n\u1ec1n; \u200b\u01b0u ti\u00ean\u200d ngu\u1ed3n nh\u1ea1c mi\u1ec5n ph\u00ed b\u1ea3n quy\u1ec1n<\/td>\n<\/tr>\n<tr>\n<td>\u70b9\u51fb\u7387\uff08CTR\uff09\u4f4e<\/td>\n<td>\u89c6\u9891\u8fc7\u957f\/\u526a\u8f91\u4e0d\u5408\u7406\uff0cCTA\u4e0d\u591f\u660e\u786e<\/td>\n<td>\u7f29\u77ed\u65f6\u957f\uff0c\u5728\u89c6\u9891\u5f00\u5934\u6dfb\u52a0\u5177\u4f53CTA<\/td>\n<\/tr>\n<tr>\n<td>\u652f\u4ed8\u9519\u8bef<\/td>\n<td>\u5361\/Paypal\u4fe1\u606f\u672a\u9a8c\u8bc1<\/td>\n<td>\u91cd\u65b0\u68c0\u67e5\u4fe1\u606f\uff0c\u8054\u7cfbTikTok\u652f\u6301<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u5316\u5986\u54c1\u884c\u4e1a\u4e2d\u5c0f\u4f01\u4e1a\u901a\u8fc7\u89c6\u9891\u8d2d\u7269\u4f18\u5316\u8f6c\u5316<\/h3><p>\u5728\u4e0e\u8d8a\u5357\u62a4\u80a4\u54c1\u724c\u7684\u6d3b\u52a8\u4e2d\uff0cDPS.MEDIA\u901a\u8fc7\u878d\u5165\u76f8\u5173\u5143\u7d20\u5c06\u8ba2\u5355\u7387\u63d0\u5347\u4e86351% <b>\u771f\u5b9e\u5ba2\u6237\u8ba4\u8bc1<\/b> \u5c31\u5728\u89c6\u9891\u4e2d\u5e76\u6d4b\u8bd5\u4e86\u4e24\u4e2a\u7248\u672c\uff1a\u4e00\u4e2a\u662f\u6f14\u5458\u62cd\u6444\u7684\u89c6\u9891\uff0c\u4e00\u4e2a\u662f\u5c0f\u578bKOL\u7684\u6d4b\u8bc4\u89c6\u9891\u3002\u7ed3\u679c\u663e\u793a\uff1a <b>\u5e26\u6709\u793e\u4f1a\u8bc1\u660e\u56e0\u7d20\u7684\u89c6\u9891<\/b> \uff08\u793e\u4f1a\u8bc1\u660e\uff09\u5e26\u6765\u53cc\u500d\u9500\u552e\u989d\uff08\u6839\u636e2024\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5185\u90e8\u62a5\u544a\uff09\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/opping.jpg5a1a.jpg\" alt=\"\u5b9e\u65bdTikTok\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u65f6\u7684\u6cd5\u5f8b\u4e0e\u5185\u5bb9\u653f\u7b56\u6ce8\u610f\u4e8b\u9879\" title=\"\"><\/p><h2 id=\"cac-luu-y-phap-ly-va-chinh-sach-noi-dung-khi-trien-khai-quang-cao-video-shopping-tiktok\">\u5f00\u5c55 TikTok \u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u65f6\u7684\u6cd5\u5f8b\u4e0e\u5185\u5bb9\u653f\u7b56\u6ce8\u610f\u4e8b\u9879<\/h2><h3>Ph\u00e1p l\u00fd qu\u1ea3ng c\u00e1o & \u200bki\u1ec3m duy\u1ec7t n\u1ed9i dung\u200b tr\u00ean TikTok<\/h3><p><strong>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\u5e74\uff09\u7684\u7814\u7a76<\/strong>, \u8d8a\u5357\u4f01\u4e1a\u5728TikTok\u6295\u653e\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u65f6\u9700\u7279\u522b\u91cd\u89c6\u9075\u5b88\u670d\u52a1\u6761\u6b3e\u3001\u8d8a\u5357\u5e7f\u544a\u6cd5\u5f8b\u6cd5\u89c4\u53caTikTok\u793e\u533a\u653f\u7b56\u3002\u8fdd\u89c4\u884c\u4e3a\uff08\u5982\u5e7f\u544a\u5047\u8d27\u3001\u8bef\u5bfc\u6027\u5ba3\u4f20\u3001\u672a\u7ecf\u8bb8\u53ef\u4f7f\u7528\u540d\u4eba\u5f62\u8c61\u7b49\uff09\u53ef\u80fd\u5bfc\u81f4\u6d3b\u52a8\u88ab <em>\u5c01\u7981<\/em> \u6216\u8d26\u53f7\u88ab\u6682\u505c\u3002. <\/p><ul style=\"margin-left:2em;\">\n<li><strong>\u9075\u5b88\u7b2c181\/2013\/N\u0110-CP\u53f7\u6cd5\u4ee4<\/strong> \u5173\u4e8e\u5546\u54c1\/\u670d\u52a1\u5e7f\u544a\u3002.<\/li>\n<li><strong>\u6ce8\u610f\u56fe\u7247\u3001\u97f3\u9891\u7248\u6743\u95ee\u9898<\/strong>.<\/li>\n<li><strong>\u627f\u8bfa\u771f\u5b9e\u3001\u5ba2\u89c2<\/strong> \u5bf9\u89c6\u9891\u4e2d\u6240\u6709\u4ea7\u54c1\u529f\u80fd\/\u4ef7\u503c\u3002.<\/li>\n<li><strong>\u4f7f\u7528\u7b26\u5408\u793e\u4f1a\u9053\u5fb7\u548cTikTok\u89c4\u5b9a\u7684\u5185\u5bb9<\/strong>.<\/li>\n<\/ul><h3>Hi\u1ec7u qu\u1ea3 & qu\u1ea3n tr\u1ecb r\u1ee7i ro\u2063 n\u1ed9i dung th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n\u200c t\u1eed<\/h3><p>\u6765\u81ea\u5ba2\u6237\u7684\u6848\u4f8b\u7814\u7a76 <strong>DPS.MEDIA<\/strong>\uff1a\u67d0\u672c\u571f\u65f6\u5c1a\u54c1\u724c\u56e0\u89c6\u9891\u5185\u5bb9\u6d89\u53ca\u5916\u8c8c\u504f\u89c1\u88abTikTok\u5168\u90e8\u4e0b\u67b6\u3002\u6211\u4eec\u5df2\u5efa\u8bae\u8c03\u6574\u811a\u672c\uff0c\u786e\u4fdd\u62cd\u6444\u5185\u5bb9\u4ec5\u5c55\u793a\u4ea7\u54c1\u4fe1\u606f\uff1b\u5f3a\u8c03\u591a\u6837\u6027\u4e0e\u53cb\u597d\u6027\uff0c\u4ece\u800c\u5e2e\u52a9\u5e7f\u544a\u5ba1\u6838\u901a\u8fc7\u7387\u63d0\u5347100%\u3002. <\/p><table class=\"wp-block-table is-style-stripes\" style=\"margin-top:16px; width:100%;\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u6cd5\u5f8b\u6ce8\u610f\u4e8b\u9879<\/th>\n<th>\u4f18\u5148\u7ea7<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u56fe\u7247\/\u89c6\u9891<\/td>\n<td>\u4e0d\u5f97\u5305\u542b\u654f\u611f\u6216\u8bef\u5bfc\u6027\u5185\u5bb9<\/td>\n<td><strong>\u5f3a\u5236\u8981\u6c42<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u4ea7\u54c1\u4fe1\u606f<\/td>\n<td>\u4e0d\u8981\u5938\u5927\u3001\u5938\u5f20\u529f\u80fd<\/td>\n<td><strong>\u9ad8<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u97f3\u4e50\uff0c\u6548\u679c<\/td>\n<td>\u4ec5\u4f7f\u7528\u5141\u8bb8\u5546\u4e1a\u7528\u9014\u7684\u97f3\u9891<\/td>\n<td><strong>\u5f3a\u5236<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>theo\u2064 g\u00f3c nh\u00ecn DPS.MEDIA, th\u00e0nh c\u00f4ng v\u1edbi qu\u1ea3ng c\u00e1o Video Shopping kh\u00f4ng ch\u1ec9\u200c \u0111\u1ebfn\u200b t\u1eeb n\u1ed9i dung s\u00e1ng \u200bt\u1ea1o m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c \u0111\u1ea3m\u2063 b\u1ea3o \u201can \u200bto\u00e0n ph\u00e1p \u200cl\u00fd\u201d \u2014 gi\u00fap doanh nghi\u1ec7p \u2064t\u1ed1i \u01b0u \u201cchi ph\u00ed c\u01a1 h\u1ed9i\u201d thay\u200c v\u00ec hoang ph\u00ed cho x\u1eed l\u00fd kh\u1ee7ng\u2062 ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p><h2 id=\"outro\">\u6765\u81eaDPS.MEDIA\u7684\u5206\u4eab<\/h2><p>\u5728TikTok\u4e0a\u5236\u4f5c\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u4e0d\u4ec5\u662f\u4e00\u4e2a\u77ed\u671f\u8d8b\u52bf\uff0c\u66f4\u6b63\u5728\u6210\u4e3a\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u73af\u5883\u4e2d\u66f4\u6709\u6548\u63a5\u89e6\u5ba2\u6237\u7684\u957f\u671f\u6218\u7565\u3002\u5f53\u4f60\u77e5\u9053\u5982\u4f55\u6700\u5927\u5316\u5229\u7528\u8be5\u5e73\u53f0\u7684\u4f18\u52bf\u2014\u2014\u4ece\u5236\u4f5c\u5438\u5f15\u4eba\u7684\u77ed\u5185\u5bb9\u5230\u65e0\u7f1d\u96c6\u6210\u8d2d\u7269\u529f\u80fd\u2014\u2014\u4f01\u4e1a\u5c06\u628a\u63e1\u4f4f\u8bb8\u591a\u5145\u6ee1\u5e0c\u671b\u7684\u589e\u957f\u673a\u4f1a\u3002.<\/p><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u53d1\u73b0\u8d8a\u5357\u7684\u4e2d\u5c0f\u4f01\u4e1a\u6709\u5f88\u5927\u7684\u6f5c\u529b\u5c06TikTok\u4f5c\u4e3a\u9500\u552e\u6e20\u9053\u548c\u54c1\u724c\u5efa\u8bbe\u7684\u5e73\u53f0\u3002\u6df1\u5165\u4e86\u89e3\u7528\u6237\u884c\u4e3a\uff0c, <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u4e0d\u65ad\u6d4b\u8bd5\u548c\u4f18\u5316\u5e7f\u544a\u662f\u5c06\u5e7f\u544a\u6295\u8d44\u8f6c\u5316\u4e3a\u53ef\u6301\u7eed\u5229\u6da6\u7684\u5173\u952e\u3002<\/a>.\u6211\u4eec\u9f13\u52b1\u60a8\u4ece\u5c0f\u89c4\u6a21\u5f00\u59cb\uff0c\u6d4b\u8bd5\u521b\u610f\u5185\u5bb9\uff0c\u8861\u91cf\u6548\u679c\uff0c\u7136\u540e\u9010\u6b65\u6269\u5927\u6d3b\u52a8\u89c4\u6a21\u3002\u540c\u65f6\uff0c\u4e0d\u8981\u72b9\u8c6b\u63a2\u7d22\u66f4\u591a\u4e3b\u9898\uff0c\u5982TikTok 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href=\"https:\/\/dps.media\/zh\/%e5%88%86%e6%9e%90%e6%9c%ba%e6%a2%b0%e5%8a%a0%e5%b7%a5%e8%a1%8c%e4%b8%9a%e6%95%b0%e6%8d%ae%e6%8a%a5%e5%91%8a\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u673a\u68b0\u52a0\u5de5\u884c\u4e1a\u6570\u636e\u62a5\u544a\u5206\u6790<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e5%b0%86shopify%e4%b8%8etiktok-shop%e8%bf%9e%e6%8e%a5\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopify\u4e0eTikTok\u5546\u5e97\u7684\u8fde\u63a5\u65b9\u6cd5<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e5%88%9b%e5%bb%ba%e9%93%b6%e8%a1%8c%e4%ba%8c%e7%bb%b4%e7%a0%81%e8%8e%b7%e5%8f%96%e8%b6%8a%e5%8d%97%e6%8a%95%e8%b5%84%e5%8f%91%e5%b1%95%e9%93%b6%e8%a1%8c%e4%ba%8c%e7%bb%b4%e7%a0%81\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5982\u4f55\u751f\u6210\u94f6\u884c\u4e8c\u7ef4\u7801\u3001\u83b7\u53d6Vietinbank\u4e8c\u7ef4\u7801\u4ee5\u53caVietcombank\u8f6c\u8d26<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%b8%93%e4%b8%9a%e5%88%9b%e6%84%8f%e5%9b%be%e5%bd%a2%e8%ae%be%e8%ae%a1%e6%9c%8d%e5%8a%a1%ef%bc%8c%e6%8f%90%e5%8d%87%e5%93%81%e7%89%8c%e8%af%86%e5%88%ab%e5%ba%a6\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u521b\u610f\u56fe\u5f62\u8bbe\u8ba1\u670d\u52a1\uff0c\u4e13\u4e1a\u63d0\u5347\u54c1\u724c\u8bc6\u522b\u5ea6<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%9c%a8iphone%e4%b8%8a%e8%ae%be%e8%ae%a1%e6%a8%aa%e5%b9%85%e7%9a%84%e7%ae%80%e5%8d%95%e4%be%bf%e6%8d%b7%e5%ba%94%e7%94%a8\/\" class=\"lwrp-list-link\"><span 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