{"id":22881,"date":"2025-05-05T12:28:02","date_gmt":"2025-05-05T05:28:02","guid":{"rendered":"https:\/\/dps.media\/he-sinh-thai-dich-vu-digital-marketing-toan-dien-tai-dps-media\/"},"modified":"2025-05-05T12:28:04","modified_gmt":"2025-05-05T05:28:04","slug":"dps-media-%e7%9a%84%e5%85%a8%e9%9d%a2%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e6%9c%8d%e5%8a%a1%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/dps-media-%e7%9a%84%e5%85%a8%e9%9d%a2%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e6%9c%8d%e5%8a%a1%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f\/","title":{"rendered":"DPS.MEDIA\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u670d\u52a1\u751f\u6001\u7cfb\u7edf"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u60a8\u662f\u5426\u6b63\u5728\u5bfb\u627e\u4e00\u5957\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5728\u65e5\u76ca\u6fc0\u70c8\u7684\u7ade\u4e89\u73af\u5883\u4e2d\u4f18\u5316\u4e1a\u52a1\u6210\u6548\uff1f <strong>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u6570\u5b57\u8425\u9500\u670d\u52a1\u751f\u6001\u7cfb\u7edf\uff0c\u966a\u4f34\u5e76\u652f\u6301\u4e2d\u5c0f\u4f01\u4e1a\u7cbe\u51c6\u89e6\u8fbe\u5ba2\u6237\uff0c\u4f18\u5316\u9884\u7b97\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u7684\u8425\u6536\u7a81\u7834\u3002.<\/strong> \u6211\u4eec\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u6295\u653e\uff0c\u66f4\u4e3a\u60a8\u63d0\u4f9b\u4e2a\u6027\u5316\u6218\u7565\u54a8\u8be2\uff0c\u591a\u6e20\u9053\u6574\u5408\uff0c\u786e\u4fdd\u6bcf\u4e00\u7b14\u6295\u8d44\u90fd\u521b\u9020\u771f\u5b9e\u4ef7\u503c\u3002.<\/p><p><strong>\u4e0eDPS.MEDIA\u5408\u4f5c\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u4e2d\uff0c95%\u90fd\u8bb0\u5f55\u4e86\u5ba2\u6237\u89e6\u8fbe\u6307\u6807\u548c\u8f6c\u5316\u7387\u7684\u79ef\u6781\u589e\u957f\u3002.<\/strong> Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng m\u1ed7i doanh \u200dnghi\u1ec7p c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n \u200cri\u00eang, do\u200d \u0111\u00f3\u2063 h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5\u2062 t\u1ea1i DPS.MEDIA lu\u00f4n linh ho\u1ea1t, \u0111a d\u1ea1ng: t\u1eeb x\u00e2y d\u1ef1ng brand awareness, qu\u1ea3n l\u00fd truy\u1ec1n \u200bth\u00f4ng x\u00e3 h\u1ed9i, s\u1ea3n xu\u1ea5t n\u1ed9i dung, SEO \u0111\u1ebfn qu\u1ea3ng\u200b c\u00e1o \u0111a n\u1ec1n t\u1ea3ng (Google, Facebook,\u2064 Zalo\u2026), thi\u1ebft k\u1ebf\u2062 website v\u00e0 \u200cchuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p><p><em>\u6211\u4eec\u670d\u52a1\u7684\u7a81\u51fa\u4e4b\u5904\u5728\u4e8e\u5404\u9879\u89e3\u51b3\u65b9\u6848\u7684\u65e0\u7f1d\u8854\u63a5\uff0c\u57fa\u4e8e\u6570\u636e\u548c\u6df1\u5ea6\u5206\u6790\uff0c,<\/em> <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u5e2e\u52a9\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u667a\u80fd\u89e6\u8fbe\u5ba2\u6237\uff0c\u8fd8\u80fd\u8f7b\u677e\u8861\u91cf\u6bcf\u4e2a\u9636\u6bb5\u5728\u8d2d\u4e70\u65c5\u7a0b\u4e2d\u7684\u6210\u6548\u3002<\/a>. DPS.MEDIA\u81ea\u8c6a\u6210\u4e3a\u6570\u767e\u5bb6\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u53ef\u9760\u5408\u4f5c\u4f19\u4f34\uff0c\u966a\u4f34\u4ed6\u4eec\u5728\u6570\u5b57\u65f6\u4ee3\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-nhieu.jpg84c0.jpg\" alt=\"\u63a2\u7d22DPS.MEDIA\u5168\u65b9\u4f4d\u6570\u5b57\u8425\u9500\u670d\u52a1\u751f\u6001\u7cfb\u7edf\" title=\"\"><\/p><h2 id=\"kham-pha-he-sinh-thai-dich-vu-digital-marketing-toan-dien-tai-dps-media\">\u63a2\u7d22DPS.MEDIA\u7684\u5168\u65b9\u4f4d\u6570\u5b57\u8425\u9500\u670d\u52a1\u751f\u6001\u7cfb\u7edf<\/h2><h3>\u591a\u5143\u5316\u670d\u52a1\uff0c\u4f18\u5316\u4e2d\u5c0f\u4f01\u4e1a\u7684\u8f6c\u5316\u7387<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u6df1\u77e5 <strong>\u4e2d\u5c0f\u4f01\u4e1a<\/strong> \u8d8a\u5357\u4f01\u4e1a\u9700\u8981\u7684\u4e0d\u4ec5\u4ec5\u662f\u5355\u7eaf\u7684\u5e7f\u544a\u670d\u52a1\u3002\u51ed\u501f\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u751f\u6001\uff0cDPS.MEDIA\u63d0\u4f9b\u4ece <strong>\u5185\u5bb9\u7b56\u7565\u3001\u591a\u6e20\u9053\u5e7f\u544a\u3001\u521b\u610f\u8bbe\u8ba1\u3001\u5168\u65b9\u4f4dSEO\u5230\u9ad8\u6548\u5a92\u4f53\u7ba1\u7406\u7b49\u89e3\u51b3\u65b9\u6848\u3002<\/strong>. \u6211\u4eec\u4f18\u5148\u4e2a\u6027\u5316\u5b9a\u5236\u6d3b\u52a8\uff0c\u5e76\u91c7\u7528\u6700\u65b0\u6280\u672f\uff0c\u966a\u4f34\u5ba2\u6237\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u4e4b\u8def\u3002.\n<\/p><ul style=\"margin-left: 20px;\">\n<li><strong>\u6218\u7565\u54a8\u8be2<\/strong>: \u6df1\u5ea6\u5206\u6790\uff0c\u660e\u786e\u76ee\u6807\uff0c\u9488\u5bf9\u5404\u884c\u4e1a\u63d0\u51fa\u5408\u9002\u65b9\u6848\u3002.<\/li>\n<li><strong>\u591a\u5e73\u53f0\u6267\u884c<\/strong>: facebook,google,Zalo,TikTok\u2026 ph\u1ed1i h\u1ee3p \u0111\u1ed3ng b\u1ed9\u200b t\u0103ng hi\u1ec7u\u200c qu\u1ea3 nh\u1eadn di\u1ec7n.<\/li>\n<li><strong>\u8f6c\u5316\u7387\u4f18\u5316<\/strong>: \u00c1p d\u1ee5ng AI & automation, d\u1eef li\u1ec7u \u0111a chi\u1ec1u gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i\u200b ro v\u00e0 gia t\u0103ng ROI.<\/li>\n<li><strong>Thi\u1ebft k\u1ebf & s\u00e1ng t\u1ea1o<\/strong>: \u54c1\u724c\u5efa\u8bbe\u3001\u843d\u5730\u9875\u3001\u75c5\u6bd2\u89c6\u9891\uff0c\u786e\u4fdd\u9501\u5b9a\u76ee\u6807\u5ba2\u6237\u3002.<\/li>\n<\/ul><h3>\u6210\u529f\u6848\u4f8b\u5206\u6790\uff1a\u4ece\u5185\u5bb9\u7b56\u7565\u5230\u9500\u552e\u589e\u957f<\/h3><p>\u5bf9\u4e8e\u9879\u76ee \u2062 <strong>\u4f50\u4f50\u6728\u7167\u660e\uff082023\uff09<\/strong>,DPS.MEDIA \u5df2\u4e3a\u6574\u4f53\u8425\u9500\u6d3b\u52a8\u63d0\u4f9b\u6570\u5b57\u5316\u8f6c\u578b\u54a8\u8be2\uff0c\u5305\u62ec\uff1a\u6839\u636e\u6700\u65b0 SEO \u6807\u51c6\u4f18\u5316\u7f51\u7ad9\uff0c\u5efa\u8bbe\u4e13\u4e1a\u535a\u5ba2\u5185\u5bb9\uff0c\u5e76\u5b9e\u65bd\u53ef\u8861\u91cf\u8f6c\u5316\u6210\u672c\u7684 Google \u5e7f\u544a\u6295\u653e\u30024 \u4e2a\u6708\u540e\u7684\u7ed3\u679c\uff1a <strong>\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u589e\u52a0\u4e86170%<\/strong>,\u200b CPA \u200dgi\u1ea3m 42%, doanh s\u1ed1 tr\u1ef1c tuy\u1ebfn t\u0103ng g\u1ea5p 2 l\u1ea7n. Ch\u00fang t\u00f4i tin t\u01b0\u1edfng v\u00e0o s\u1ef1 \u200cph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u1eefa n\u1ec1n t\u1ea3ng \u200ds\u1ed1 v\u00e0 t\u01b0 duy \u2062chi\u1ebfn \u200bl\u01b0\u1ee3c, \u2064\u0111\u00fang nh\u01b0 quan \u0111i\u1ec3m c\u1ee7a GS. \u200cphilip Kotler r\u1eb1ng \u201cDigital Marketing \u2064kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5, m\u00e0 l\u00e0 \u2063\u0111\u1ecbnh h\u01b0\u1edbng \u200bph\u00e1t tri\u1ec3n doanh\u200b nghi\u1ec7p \u200dhi\u1ec7n \u0111\u1ea1i\u201d.<\/p><h3>DPS.MEDIA\u670d\u52a1\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u7ade\u4e89\u4f18\u52bf<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"margin-top: 15px;\">\n<tbody>\n<tr>\n<td><strong>\u670d\u52a1<\/strong><\/td>\n<td><strong>\u4e3b\u8981\u4f18\u52bf<\/strong><\/td>\n<\/tr>\n<tr>\n<td>T\u01b0 v\u1ea5n &\u200d Chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<td>\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u7684\u72ec\u5bb6\u6d3b\u52a8\u8bbe\u8ba1\uff0c\u6db5\u76d6\u591a\u884c\u4e1a\uff0c\u7d27\u8ddf\u6700\u65b0\u8d8b\u52bf<\/td>\n<\/tr>\n<tr>\n<td>\u591a\u6e20\u9053\u6570\u5b57\u5316\u8fd0\u8425<\/td>\n<td>\u4f18\u5316\u6548\u679c\uff0c\u8de8\u5e73\u53f0\u534f\u4f5c\uff0c\u964d\u4f4e\u5e7f\u544a\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td>S\u00e1ng t\u1ea1o\u200b N\u1ed9i dung & Thi\u1ebft k\u1ebf<\/td>\n<td>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u62d3\u5c55\u6f5c\u5728\u5ba2\u6237\u7fa4<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e2n \u200ct\u00edch & B\u00e1o c\u00e1o Data<\/td>\n<td>\u6df1\u5ea6\u6d4b\u91cf\uff0c\u81ea\u52a8\u5316\u62a5\u544a\uff0c\u652f\u6301\u5feb\u901f\u51b3\u7b56<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ennay1.jpg83a9.jpg\" alt=\"\u591a\u6e20\u9053\u6218\u7565\u2014\u2014\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\u54c1\u724c\u5347\u7ea7\u7684\u79d8\u8bc0\" title=\"\"><\/p><h2 id=\"chien-luoc-da-kenh-bi-quyet-nang-tam-thuong-hieu-cho-doanh-nghiep-smes\">\u5168\u6e20\u9053\u6218\u7565\u2014\u2014\u4e2d\u5c0f\u4f01\u4e1a\u54c1\u724c\u5347\u7ea7\u7684\u79d8\u8bc0<\/h2><h3>\u591a\u89e6\u70b9\u5ba2\u6237\u63a5\u89e6\u2014\u2014\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\uff0c\u4fc3\u8fdb\u8f6c\u5316<\/h3><p><strong>\u73b0\u4ee3\u8d2d\u7269\u8d8b\u52bf<\/strong> \u5df2\u7ecf\u8fc5\u901f\u8f6c\u53d8\uff1a\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\uff0c73%\u7684\u5ba2\u6237\u4f18\u5148\u9009\u62e9\u901a\u8fc7\u591a\u6e20\u9053\uff08\u5168\u6e20\u9053\uff09\u4f53\u9a8c\u54c1\u724c\u3002DPS.MEDIA \u53d1\u73b0\uff0c\u8d8a\u5357\u7684\u4e2d\u5c0f\u4f01\u4e1a\u82e5\u60f3\u7a81\u7834\uff0c\u5fc5\u987b\u5c3d\u65e9\u7cfb\u7edf\u6027\u5730\u6784\u5efa\u591a\u6e20\u9053\u5e73\u53f0\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u5355\u4e00\u6d41\u91cf\u6765\u6e90\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u672c\u571f\u5316\u5986\u54c1\u54c1\u724c\u66fe\u7ecf\u53ea\u901a\u8fc7 Facebook \u5b8c\u6210\u8ba2\u5355\uff0c\u5728 DPS.MEDIA \u63a8\u884c\u591a\u6e20\u9053\u6218\u7565\u540e\uff0c\u5305\u62ec\u6574\u5408 Zalo\u3001Google Shopping\u3001\u76f4\u64ad\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c6 \u4e2a\u6708\u540e\u8f6c\u5316\u7387\u63d0\u5347\u4e86 180%\u3002\u8fd9\u4e00\u7ed3\u679c\u6e05\u695a\u5730\u8bc1\u660e\u4e86\u5176\u663e\u8457\u6210\u6548\u3002 <strong>\u96c6\u6210\u591a\u6e20\u9053\u6218\u7565<\/strong>.<\/p><h3>\u4f53\u9a8c\u540c\u6b65\u2014\u2014\u6570\u5b57\u5316\u65f6\u4ee3\u7559\u4f4f\u5ba2\u6237\u7684\u79d8\u8bc0<\/h3><ul>\n<li>\u4ece\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u5230\u8c37\u6b4c\u5e7f\u544a\uff0c\u6253\u9020\u7edf\u4e00\u7684\u54c1\u724c\u5f62\u8c61<\/li>\n<li>\u901a\u8fc7CRM\u548cAI\u804a\u5929\u673a\u5668\u4eba\u5b9e\u73b0\u5ba2\u6237\u6570\u636e\u7684\u65e0\u7f1d\u8fde\u63a5<\/li>\n<li>\u5feb\u901f\u54cd\u5e94\u6bcf\u4e00\u4e2a\u63a5\u89e6\u70b9\uff0c\u63d0\u5347\u5ba2\u6237\u670d\u52a1<\/li>\n<\/ul><p>\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u4e00\u4e2a\u80fd\u591f\u7075\u6d3b\u54cd\u5e94\u6240\u6709\u5ba2\u6237\u63a5\u89e6\u70b9\u7684\u670d\u52a1\u751f\u6001\u7cfb\u7edf\u2014\u2014\u4ece\u6218\u7565\u54a8\u8be2\u3001\u5e7f\u544a\u6d3b\u52a8\u8fd0\u8425\u5230\u5ba2\u6237\u65c5\u7a0b\u7684\u6d4b\u91cf\u4e0e\u4f18\u5316\u3002DPS.MEDIA \u5df2\u6df1\u5ea6\u6295\u8d44\u4e8e\u96c6\u4e2d\u7ba1\u7406\u5e73\u53f0\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5408\u4f5c\u4f19\u4f34\u5229\u7528\u4e00\u81f4\u3001\u540c\u6b65\u7684\u6570\u636e\u8d44\u6e90\uff0c\u786e\u4fdd\u5404\u6e20\u9053\u95f4\u7684\u4f20\u64ad\u4fe1\u606f\u4e0d\u504f\u79bb\u3002.<\/p><h3>\u5355\u6e20\u9053\u4e0e\u591a\u6e20\u9053\u4f01\u4e1a\u5173\u952e\u6307\u6807\u5bf9\u6bd4<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top:12px;\">\n<thead>\n<tr>\n<th style=\"text-align:left;\">\u6307\u6807<\/th>\n<th style=\"text-align:centre;\">\u5355\u6e20\u9053<\/th>\n<th style=\"text-align:center;\">\u591a\u6e20\u9053<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u54c1\u724c\u8bc6\u522b<\/td>\n<td style=\"text-align:center;\">\u4f4e<\/td>\n<td style=\"text-align:center;\">\u9ad8\u4e14\u5e7f\u6cdb<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u7387<\/td>\n<td style=\"text-align:center;\">4-8%<\/td>\n<td style=\"text-align:center;\"><strong>12-20%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6237\u670d\u52a1\u80fd\u529b<\/td>\n<td style=\"text-align:center;\">\u9650\u5236<\/td>\n<td style=\"text-align:center;\">\u540c\u6b65\uff0c\u4e2a\u6027\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a\u8d39\u7528<\/td>\n<td style=\"text-align:center;\">\u9010\u6b65\u589e\u52a0<\/td>\n<td style=\"text-align:center;\">\u9010\u6b65\u4f18\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>\u6765\u81eaDPS.MEDIA\u7684\u89c2\u70b9\uff1a<\/strong> \u0110\u1ea7u t\u01b0 \u0111a k\u00eanh kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng, m\u00e0 l\u00e0 n\u1ed9i l\u1ef1c b\u1ec1n v\u1eefng cho \u200bSMEs\u200d trong m\u00f4i tr\u01b0\u1eddng\u2063 c\u1ea1nh tranh\u2064 s\u1ed1 h\u00f3a hi\u1ec7n nay. Ch\u00fang\u2062 t\u00f4i\u200c tin r\u1eb1ng n\u1ec1n t\u1ea3ng d\u1ecbch\u200c v\u1ee5 to\u00e0n di\u1ec7n, t\u00f9y ch\u1ec9nh cho t\u1eebng l\u0129nh v\u1ef1c\u2062 \u2013 \u2062\u0111i k\u00e8m\u2063 c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u\u2062 \u2013 s\u1ebd gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t \u0110\u1ecaNH H\u00ccNH & N\u00c2NG \u200cT\u1ea6M v\u1ecb \u200bth\u1ebf tr\u00ean \u2064th\u1ecb \u200btr\u01b0\u1eddng.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpgdf16.jpg\" alt=\"\u5229\u7528\u79d1\u6280\u4e0e\u6570\u636e\u4f18\u5316\u9884\u7b97\u4e0e\u6d3b\u52a8\u6210\u6548\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-ngan-sach-va-hieu-qua-chien-dich-voi-cong-nghe-va-du-lieu\">\u5229\u7528\u79d1\u6280\u4e0e\u6570\u636e\u4f18\u5316\u9884\u7b97\u4e0e\u6d3b\u52a8\u6210\u6548<\/h2><h3>S\u1eed d\u1ee5ng c\u00f4ng\u2063 ngh\u1ec7 \u0111\u1ec3 \u200dki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch &\u2064 t\u0103ng ROI<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u5e94\u7528\u5148\u8fdb\u7684MarTech\u5e73\u53f0\uff0c\u786e\u4fdd\u6bcf\u4e00\u7b14\u6295\u8d44\u90fd\u88ab\u4e25\u683c\u7ba1\u63a7\u5e76\u591a\u7ef4\u5ea6\u4f18\u5316\u3002\u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff0c\u5584\u7528\u6570\u636e\u7684\u4f01\u4e1a\u53ef\u5c06\u5e7f\u544a\u9884\u7b97\u6548\u7387\u63d0\u5347\u9ad8\u8fbe30%\u3002. <strong>\u5b9e\u65f6\u6570\u636e\u5206\u6790\u6280\u672f\uff0c<\/strong>,\u8ddf\u8e2a\u7528\u6237\u884c\u4e3a\u5e76\u4f18\u5316\u8f6c\u5316\u6f0f\u6597\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u66f4\u5408\u7406\u5206\u914d\u6210\u672c\uff0c\u907f\u514d\u6d6a\u8d39\uff0c\u5177\u4f53\u529f\u80fd\u5305\u62ec\uff1a<\/p><ul>\n<li>\u901a\u8fc7AI\u6570\u636e\u5206\u6790\u5b9a\u4f4d\u6f5c\u5728\u5ba2\u6237<\/li>\n<li>\u901a\u8fc7\u81ea\u52a8\u5316\u4eea\u8868\u76d8\u8861\u91cf\u5404\u4f20\u64ad\u6e20\u9053\u6548\u679c<\/li>\n<li>\u81ea\u52a8A\/B\u6d4b\u8bd5\uff0c\u5e2e\u52a9\u786e\u5b9a\u6700\u5408\u9002\u7684\u4fe1\u606f<\/li>\n<\/ul><h3>\u9884\u7b97\u900f\u660e\u2014\u2014\u6210\u529f\u5b9e\u65bd\u6848\u4f8b<\/h3><p>DPS.MEDIA\u66fe\u4e0e\u4e00\u5bb6\u4f4d\u4e8e\u80e1\u5fd7\u660e\u5e02\u7684\u672c\u571f\u5316\u5986\u54c1\u54c1\u724c\u5408\u4f5c\u3002\u901a\u8fc7 <strong>\u7ed3\u5408\u6df1\u5ea6\u5206\u6790\u7cfb\u7edf<\/strong> \u4ee5\u53ca\u81ea\u52a8\u5e7f\u544a\u63a7\u5236\u6d41\u7a0b\uff0c\u8be5\u54c1\u724c\u57283\u4e2a\u6708\u5185\u5c06CPA\u6210\u672c\u964d\u4f4e\u81f358%\u3002\u6839\u636ePhilip Kotler\u5728\u300a\u8425\u95004.0\u300b\u4e2d\u7684\u5efa\u8bae\uff0c\u9884\u7b97\u548c\u6570\u636e\u900f\u660e\u6709\u52a9\u4e8e\u63d0\u5347\u5ba2\u6237\u4fe1\u4efb\u5e76\u52a0\u5feb\u51b3\u7b56\u3002 <\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u89e3\u51b3\u65b9\u6848<\/th>\n<th>\u53d6\u5f97\u7684\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u00edch\u2063 h\u1ee3p Big Data & AI<\/td>\n<td>\u8282\u770142%\u7684\u5e7f\u544a\u9884\u7b97<\/td>\n<\/tr>\n<tr>\n<td>\u5b9e\u65f6\u6295\u653e\u5e7f\u544a<\/td>\n<td>\u6bcf\u6708\u5728\u7ebf\u8ba2\u5355\u91cf\u7ffb\u500d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6570\u636e\u4e3a\u6240\u6709\u6218\u7565\u6307\u5f15\u65b9\u5411<\/h3><p>\u6839\u636eGartner\uff082023\uff09\uff0c\u8d85\u8fc780%\u7684\u8425\u9500\u4eba\u5458\u8ba4\u4e3a\u6570\u636e\u662f\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u6210\u8d25\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002. <strong>DPS.MEDIA\u4f18\u5148\u6316\u6398\u548c\u5206\u6790\u591a\u6e20\u9053\u6570\u636e<\/strong>,\uff0c\u4ece\u5185\u90e8CRM\u5230Google Analytics\u548c\u793e\u4ea4\u8046\u542c\uff0c\u786e\u4fdd\u4e2d\u5c0f\u4f01\u4e1a\u80fd360\u00b0\u6d1e\u5bdf\u5ba2\u6237\uff0c\u4ece\u800c\u7a81\u7834\u8425\u6536\u800c\u4e0d\u589e\u52a0\u6210\u672c\u3002<br>\n\u636e\u4e13\u5bb6\u9ece\u5149\u677e\u2014\u2014DPS.MEDIA\u6218\u7565\u603b\u76d1\uff1a<br>\n<em>\u201c\u4e0d\u662f\u9884\u7b97\u8d8a\u5927\u8d8a\u597d\uff0c\u800c\u662f\u5408\u7406\u3001\u9ad8\u6548\u7684\u9884\u7b97\u624d\u662f\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u7684\u751f\u5b58\u4e4b\u9053\u3002\u201d<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ai-4.0.jpg\" alt=\"\u521b\u610f\u5185\u5bb9\u4e0e\u8bbe\u8ba1\uff0c\u6fc0\u53d1\u7075\u611f\uff0c\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\" title=\"\"><\/p><h2 id=\"sang-tao-noi-dung-va-thiet-ke-truyen-cam-hung-cham-den-khach-hang-muc-tieu\">\u521b\u610f\u5185\u5bb9\u4e0e\u8bbe\u8ba1\u6fc0\u53d1\u7075\u611f\uff0c\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237<\/h2><h3>\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u2014\u2014\u7cbe\u51c6\u89e6\u8fbe\u60c5\u611f\u89e6\u70b9<\/h3><p><strong>DPS.MEDIA<\/strong> \u4e0d\u4ec5\u521b\u9020\u5438\u5f15\u773c\u7403\u7684\u5185\u5bb9\uff0c\u66f4\u4e13\u6ce8\u4e8e\u6316\u6398 <em>\u6d1e\u5bdf<\/em> \u57fa\u4e8e\u5b9e\u9645\u884c\u4e3a\u6570\u636e\u5206\u6790\u7684\u76ee\u6807\u5ba2\u6237\uff08\u636e\u300aContent Inc.\u300b\u2014\u2014Joe Pulizzi\uff09\u3002\u6bcf\u7bc7\u6587\u7ae0\u3001\u56fe\u7247\u6216\u89c6\u9891\u90fd\u65e8\u5728\u89e3\u51b3\u75db\u70b9\u3001\u6fc0\u53d1\u9700\u6c42\u5e76\u4f20\u9012\u884c\u52a8\u52a8\u529b\u3002\u7531\u6b64\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u66f4\u5bb9\u6613\u5efa\u7acb\u4fe1\u4efb\u4e0e\u60c5\u611f\u8fde\u63a5\uff0c\u5c06\u89c2\u4f17\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u3002.<\/p><h3>\u5851\u9020\u6fc0\u53d1\u7075\u611f\u7684\u8bbe\u8ba1\u6807\u51c6<\/h3><p>\u6211\u4eec\u5e94\u7528\u5173\u4e8e <strong>\u8272\u5f69\u5fc3\u7406\u5b66<\/strong> \u4ee5\u53ca\u89c6\u89c9\u4f53\u9a8c\u56e0\u7d20\uff08\u6839\u636eNielsen Norman Group\uff0c2023\u5e74\u7814\u7a76\uff09\u6765\u4f18\u5316\u89c6\u89c9\u6548\u679c\u3002DPS.MEDIA\u7684\u6bcf\u4e00\u4ef6\u8bbe\u8ba1\u4f5c\u54c1\u90fd\u5728\u827a\u672f\u6027\u4e0e\u5e02\u573a\u6027\u4e4b\u95f4\u4fdd\u6301\u5e73\u8861\uff0c\u4ece\u800c\u63d0\u5347\u8f6c\u5316\u7387\u3002\u5178\u578b\u9879\u76ee\u5982 <strong>Chi\u1ebfn\u2064 d\u1ecbch \u201cVi\u1ec7t Nam Xanh\u201d \u200dcho SME\u2063 ng\u00e0nh th\u1ef1c ph\u1ea9m \u200bs\u1ea1ch<\/strong> \u8fd8\u662f <strong>\u201c\u7f8e\u4e3d\u4e4b\u5bb6\u201d\u5bb6\u5c45\u4f01\u4e1a\u5408\u4f5c\u9879\u76ee<\/strong> \u4e09\u4e2a\u6708\u5185\u4e92\u52a8\u91cf\u63d0\u534769%.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u8425\u9500\u6d3b\u52a8<\/th>\n<th>\u884c\u4e1a\u9886\u57df<\/th>\n<th>\u7a81\u51fa\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7eff\u8272\u8d8a\u5357<\/td>\n<td>\u5065\u5eb7\u98df\u54c1<\/td>\n<td>\u4e92\u52a8\u589e\u52a0881%\uff0c\u65b0\u5ba2\u6237\u589e\u52a0541%<\/td>\n<\/tr>\n<tr>\n<td>\u7f8e\u4e3d\u4e4b\u5bb62023<\/td>\n<td>\u5ba4\u5185\u8bbe\u8ba1<\/td>\n<td>CTR\u63d0\u534745%\uff0c\u8425\u6536\u589e\u957f17%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5168\u65b9\u4f4d\u521b\u610f\u670d\u52a1\u2014\u2014\u4e2d\u5c0f\u4f01\u4e1a\u575a\u5b9e\u7684\u57fa\u7840<\/h3><ul style=\"line-height:1.8;\">\n<li><strong>\u6218\u7565\u601d\u7ef4<\/strong>: \u6839\u636e\u4e0d\u540c\u884c\u4e1a\u3001\u4ea7\u54c1\u7ebf\u5b9a\u5236\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u5404\u5927\u6570\u5b57\u5e73\u53f0\u8131\u9896\u800c\u51fa\u3002.<\/li>\n<li><strong>\u5b9e\u6218\u56e2\u961f<\/strong>: \u591a\u884c\u4e1a\uff0c\u5e74\u8f7b\u6709\u521b\u610f\uff0c\u4e0d\u65ad\u66f4\u65b0HubSpot\u3001semrush\u3001Think with Google\u7b49\u5185\u5bb9\u8425\u9500\u8d8b\u52bf\u3002.<\/li>\n<li><strong>C\u00f4ng ngh\u1ec7 & Data<\/strong>: \u5e94\u7528AI\uff0c\u4f7f\u7528\u5185\u5bb9\u4f18\u5316\u6d4b\u91cf\u5de5\u5177\u2014\u2014\u5e2e\u52a9\u4f01\u4e1a\u964d\u4f4e\u6210\u672c\uff0c\u63d0\u534730%\u8f6c\u5316\u6548\u7387\u3002.<\/li>\n<\/ul><p style=\"margin-bottom:20px;\"><em>\u201c\u4f18\u79c0\u5185\u5bb9\u5c31\u662f\u80fd\u628a\u5ba2\u6237\u53d8\u6210\u7c89\u4e1d\u7684\u5185\u5bb9\u3002\u6bcf\u6761\u4fe1\u606f\u90fd\u5fc5\u987b\u6709\u7075\u9b42\u548c\u771f\u6b63\u7684\u4ef7\u503c\u3002\u201d \u2014 DPS.MEDIA\u9996\u5e2d\u6267\u884c\u5b98<\/em><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/keting.jpg6a02.jpg\" alt=\"\u6d4b\u91cf\u3001\u5206\u6790\u5e76\u6301\u7eed\u6539\u8fdb \u2013 \u4f01\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u575a\u5b9e\u57fa\u7840\" title=\"\"><\/p><h2 id=\"do-luong-phan-tich-va-cai-tien-lien-tuc-nen-tang-phat-trien-ben-vung-cho-doanh-nghiep\">\u6301\u7eed\u6d4b\u91cf\u3001\u5206\u6790\u4e0e\u6539\u8fdb\u2014\u2014\u4f01\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u57fa\u77f3<\/h2><h3>\u6570\u636e\u6760\u6746\uff1a\u8861\u91cf\u6210\u6548\u4e0e\u7a81\u7834\u589e\u957f<\/h3><p><strong>\u5728 DPS.MEDIA<\/strong>, \u6211\u4eec\u76f8\u4fe1 <strong>\u6240\u6709\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u53ea\u6709\u5efa\u7acb\u5728\u79d1\u5b66\u6d4b\u91cf\u548c\u6301\u7eed\u6539\u8fdb\u7684\u57fa\u7840\u4e0a\uff0c\u624d\u80fd\u771f\u6b63\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55<\/strong>.\u0110i\u1ec1u\u2064 n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nguy\u00ean \u200ct\u1eafc, m\u00e0 c\u00f2n \u200b\u0111\u01b0\u1ee3c ch\u1ee9ng minh qua nhi\u1ec1u nghi\u00ean c\u1ee9u\u200b nh\u01b0 \u201cData-driven Marketing\u201d (Forrester, 2022).\u2062 Theo \u0111\u00f3, doanh nghi\u1ec7p\u200d SMEs khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch\u200b d\u1eef li\u1ec7u \u200ds\u1ebd t\u0103ng 23% kh\u1ea3 n\u0103ng\u200b t\u1ed1i \u01b0u\u200d ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u200bv\u00e0 nhanh ch\u00f3ng ph\u00e1t \u2062hi\u1ec7n nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p><ul style=\"margin-left:20px;\">\n<li><strong>\u591a\u6e20\u9053\u6d4b\u91cf<\/strong> \u901a\u8fc7Google Analytics\u3001Facebook insights\u3001\u96c6\u6210CRM\u7b49\u5de5\u5177\u3002.<\/li>\n<li><strong>\u6df1\u5ea6\u5206\u6790<\/strong> \u6bcf\u9879\u6307\u6807\uff1a\u8f6c\u5316\u7387\u3001\u6bcf\u6f5c\u5728\u5ba2\u6237\u6210\u672c\u3001\u552e\u540e\u670d\u52a1\u54cd\u5e94\u7387\u3002.<\/li>\n<li><strong>\u5faa\u73af\u6539\u8fdb<\/strong> \u901a\u8fc7A\/B\u6d4b\u8bd5\u3001\u4f18\u5316\u843d\u5730\u9875\u3001\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u3002.<\/li>\n<\/ul><h3>\u771f\u5b9e\u6848\u4f8b\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u901a\u8fc7\u6301\u7eed\u6539\u8fdb\u5b9e\u73b0150%\u589e\u957f<\/h3><p>\u4ee5\u4e0b\u662fDPS.MEDIA\u4e3a\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u96f6\u552e\u4f01\u4e1a\u5b9e\u65bd\u9879\u76ee\u7684\u7ed3\u679c\u6458\u8981\u8868\uff0c\u5c55\u793a\u4e86\u6301\u7eed\u6d4b\u91cf-\u5206\u6790-\u6539\u8fdb\u7684\u6210\u6548\uff1a<\/p><table class=\"wp-list-table widefat striped\" style=\"margin-bottom:20px;\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u4f18\u5316\u524d\u7ed3\u679c<\/th>\n<th>\u4f18\u5316\u4e09\u4e2a\u6708\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u6708\u6f5c\u5728\u5ba2\u6237\u6570<\/td>\n<td>65<\/td>\n<td>165<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>2.5%<\/td>\n<td>5.2%<\/td>\n<\/tr>\n<tr>\n<td>\u6bcf\u6f5c\u5728\u5ba2\u6237\u6210\u672c<\/td>\n<td>120,000\u8d8a\u5357\u76fe<\/td>\n<td>62,000\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>\u7ed3\u679c\u663e\u793a<\/strong>, \u5728\u5b9e\u65bd\u540c\u6b65\u6d4b\u91cf\u4e0e\u5206\u6790\u6d41\u7a0b\u65f6\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e6%95%b4%e5%90%88%e5%aa%92%e4%bd%93%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u4f01\u4e1a\u5728\u4ec5\u4e09\u4e2a\u6708\u5185\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u6210\u672c\u964d\u4f4e\u8fd150%\uff0c\u8f6c\u5316\u7387\u63d0\u5347\u8d85\u8fc7\u4e00\u500d\u3002<\/a>. \u3002  <\/p><h3>\u521b\u610f\u6d41\u7a0b\u2014\u2014\u900f\u660e\u2014\u2014\u6301\u7eed\u66f4\u65b0<\/h3><p>Theo John Doerr (t\u00e1c gi\u1ea3 \u201cMeasure \u2064What Matters\u201d), <strong>\u6301\u7eed\u4fdd\u6301\u201c\u6d4b\u91cf-\u5206\u6790-\u6539\u8fdb\u201d\u5faa\u73af\uff0c\u662f\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u751f\u5b58\uff0c\u66f4\u80fd\u4e3b\u52a8\u7a81\u7834\u52a8\u8361\u5e02\u573a\u7684\u57fa\u77f3\u3002<\/strong>.DPS.MEDIA\u56e2\u961f\u57fa\u4e8e\u4ece5,400\u591a\u4f4d\u5ba2\u6237\u6536\u96c6\u7684\u5b9e\u9645\u6570\u636e\uff0c\u6301\u7eed\u66f4\u65b0\u5e76\u4e2a\u6027\u5316\u6218\u7565\uff1a<\/p><ul style=\"margin-left:20px;\">\n<li>\u5206\u6790\u884c\u4e1a\u8d44\u6599\u3001\u8d8a\u5357\u53ca\u4e1c\u5357\u4e9a\u6700\u65b0\u6d88\u8d39\u8d8b\u52bf\u3002.<\/li>\n<li>\u5bc6\u5207\u76d1\u63a7\u6bcf\u4e00\u6b65\u5b9e\u65bd\u6548\u679c\uff0c\u540c\u65f6\u7075\u6d3b\u8c03\u6574\u4ee5\u6700\u5927\u5316\u4f01\u4e1a\u8d44\u6e90\u5229\u7528\u3002.<\/li>\n<li>\u786e\u4fdd\u6240\u6709\u521b\u610f\u3001\u6d4b\u8bd5\u90fd\u900f\u660e\u3001\u6709\u660e\u786e\u4f9d\u636e\uff0c\u7b26\u5408\u4e2d\u5c0f\u4f01\u4e1a\u6807\u51c6\u3002.<\/li>\n<\/ul><p><strong>DPS.MEDIA\u2014\u2014\u4ee5\u73b0\u4ee3\u5316\u6d4b\u91cf-\u5206\u6790-\u6539\u8fdb\u65b9\u6848\u63d0\u5347\u8d8a\u5357\u4f01\u4e1a\u4ef7\u503c\u3002.<\/strong> <\/p><h2 id=\"outro\">\u6211\u603b\u7ed3\u7684\u7ecf\u9a8c<\/h2><p>\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0cDPS.MEDIA\u8fd9\u6837\u4e00\u4e2a\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u670d\u52a1\u751f\u6001\u7cfb\u7edf\uff0c\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5e26\u6765\u53ef\u6301\u7eed\u7684\u966a\u4f34\u4e4b\u65c5\u2014\u2014\u4ece\u6218\u7565\u3001\u5b9e\u65bd\u5230\u7ee9\u6548\u4f18\u5316\u3002\u4f20\u64ad\u3001\u5185\u5bb9\u3001\u5e7f\u544a\u3001\u6570\u636e\u5206\u6790\u4e0e\u6280\u672f\u7b49\u89e3\u51b3\u65b9\u6848\u7684\u8054\u52a8\uff0c\u6253\u9020\u4e13\u4e1a\u201c\u6760\u6746\u201d\uff0c\u52a9\u529b\u54c1\u724c\u5728\u6570\u5b57\u73af\u5883\u4e2d\u8d70\u5f97\u66f4\u8fdc\u3002.<\/p><p>\u6211\u4eec\u76f8\u4fe1\uff0c\u6570\u5b57\u8425\u9500\u4e0d\u4ec5\u4ec5\u662f\u5de5\u5177\uff0c\u66f4\u662f\u73b0\u4ee3\u4f01\u4e1a\u6bcf\u4e00\u6b65\u90fd\u9700\u8981\u5177\u5907\u7684\u601d\u7ef4\u65b9\u5f0f\u3002\u51ed\u501f\u81ea2017\u5e74\u4ee5\u6765\u7684\u5b9e\u6218\u7ecf\u9a8c\u548c\u5df2\u6210\u529f\u5b9e\u65bd\u76845,400\u591a\u4e2a\u9879\u76ee\uff0cDPS.MEDIA\u627f\u8bfa\u5c06\u7ee7\u7eed\u966a\u4f34\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u5728\u6570\u5b57\u5316\u8f6c\u578b\u548c\u9ad8\u6548\u6269\u5c55\u4e1a\u52a1\u89c4\u6a21\u7684\u5f81\u9014\u4e0a\u643a\u624b\u524d\u884c\u3002.<\/p><p>\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u5efa\u7acb\u6216\u63d0\u5347\u6570\u5b57\u8425\u9500\u6218\u7565\u7ee9\u6548\u7684\u65b9\u6cd5\uff0c\u8bf7\u4ece\u6df1\u5165\u4e86\u89e3\u60a8\u81ea\u5df1\u7684\u751f\u6001\u7cfb\u7edf\u5f00\u59cb\u2014\u2014\u6216\u8005\u8ba9DPS.MEDIA\u5e2e\u52a9\u60a8\u4ece\u57fa\u7840\u642d\u5efa\u3002\u6b64\u5916\uff0c\u8bfb\u8005\u8fd8\u53ef\u4ee5\u8fdb\u4e00\u6b65\u4e86\u89e3\u5982\u5ba2\u6237\u65c5\u7a0b\u4f18\u5316\uff08Customer journey\uff09\u3001\u6570\u5b57\u8425\u9500\u4e2d\u7684AI\u6216\u591a\u5e73\u53f0\u5e7f\u544a\u8d8b\u52bf\u7b49\u4e3b\u9898\u2014\u2014\u8fd9\u4e9b\u90fd\u662f\u6b63\u5728\u5851\u9020\u8425\u9500\u884c\u4e1a\u672a\u6765\u7684\u91cd\u8981\u62fc\u56fe\u3002.<\/p><p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u6536\u5230\u60a8\u5bf9\u672c\u6587\u7684\u53cd\u9988\u6216\u5206\u4eab\u2014\u2014\u8bf7\u5728\u4e0b\u65b9\u7559\u8a00\u6216\u53c2\u4e0e\u8ba8\u8bba\uff0c\u5171\u540c\u63a8\u52a8\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6218\u7565\u601d\u7ef4\u548c\u6570\u5b57\u521b\u65b0\u53d1\u5c55\u3002. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e9%a2%86%e5%85%88%e8%b6%8b%e5%8a%bf%e7%9a%84seo%e6%a0%87%e5%87%86%e7%bd%91%e7%ab%99%e8%ae%be%e8%ae%a1%e6%9c%8d%e5%8a%a1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u6807\u51c6SEO\u7f51\u7ad9\u8bbe\u8ba1\u670d\u52a1 \u2013 \u63d0\u5347\u4e1a\u52a1\u6548\u679c<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/seeding-youtube%e8%af%84%e8%ae%ba-%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e8%af%84%e8%ae%ba%e5%9c%a8youtube%e4%b8%8a\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">YouTube\u8bc4\u8bba\u79cd\u5b50\uff1a\u5982\u4f55\u5728YouTube\u4e0a\u6709\u6548\u8bc4\u8bba\uff1f<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%b0%81%e5%af%b9facebook%e5%b9%bf%e5%91%8a%e8%a1%8c%e4%b8%9a%e7%9a%84%e5%bd%b1%e5%93%8d\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">AI\u5bf9Facebook\u5e7f\u544a\u884c\u4e1a\u7684\u5f71\u54cd<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/7%e4%b8%aafacebook%e5%b9%bf%e5%91%8a%e6%9c%aa%e8%8e%b7%e6%89%b9%e5%87%86%e7%9a%84%e5%8e%9f%e5%9b%a0\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook\u5e7f\u544a\u672a\u83b7\u6279\u51c6\u76847\u4e2a\u539f\u56e0<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%bd%93%e4%bb%8a%e6%9c%80%e5%80%bc%e5%be%97%e4%bf%a1%e8%b5%96%e5%92%8c%e6%9c%80%e6%9c%89%e6%95%88%e7%9a%84facebook%e5%b9%bf%e5%91%8a%e5%85%ac%e5%8f%b8\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5f53\u524d\u6700\u53ef\u9760\u9ad8\u6548\u7684 Facebook \u5e7f\u544a\u516c\u53f8<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/twitter-%e8%bf%98%e6%98%af-instagram%ef%bc%8c%e5%93%aa%e7%a7%8d%e6%9c%80%e9%80%82%e5%90%88%e6%82%a8%e7%9a%84%e5%93%81%e7%89%8c\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Twitter\u8fd8\u662fInstagram\uff1a\u54ea\u79cd\u6700\u9002\u5408\u60a8\u7684\u54c1\u724c\uff1f<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u4f60\u6b63\u5728\u5bfb\u627e\u4e00\u4e2a\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u4f18\u5316\u5728\u65e5\u76ca\u6fc0\u70c8\u7ade\u4e89\u73af\u5883\u4e2d\u7684\u5546\u4e1a\u6548\u679c\uff1f\u5728DPS.MEDIA\uff0c\u6211\u4eec\u63d0\u4f9b\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u670d\u52a1\u751f\u6001\u7cfb\u7edf\uff0c\u966a\u4f34\u5e76\u652f\u6301\u4e2d\u5c0f\u4f01\u4e1a\u7cbe\u51c6\u89e6\u8fbe\u5ba2\u6237\uff0c[...]<\/p>","protected":false},"author":3,"featured_media":22882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,70],"tags":[449,361,446,357],"class_list":["post-22881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-tin-tuc","tag-cong-nghe-tiep-thi","tag-marketing-so","tag-quan-ly-truyen-thong","tag-tu-van-marketing"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/22881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=22881"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/22881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/22882"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=22881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=22881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=22881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}