{"id":22818,"date":"2025-05-03T12:30:24","date_gmt":"2025-05-03T05:30:24","guid":{"rendered":"https:\/\/dps.media\/cac-nganh-nen-tap-trung-ban-hang-tren-tiktok-shop\/"},"modified":"2025-05-03T12:30:27","modified_gmt":"2025-05-03T05:30:27","slug":"%e5%90%84%e8%a1%8c%e4%b8%9a%e5%ba%94%e4%b8%93%e6%b3%a8%e4%ba%8e%e5%9c%a8tiktok%e5%95%86%e5%ba%97%e9%94%80%e5%94%ae","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%90%84%e8%a1%8c%e4%b8%9a%e5%ba%94%e4%b8%93%e6%b3%a8%e4%ba%8e%e5%9c%a8tiktok%e5%95%86%e5%ba%97%e9%94%80%e5%94%ae\/","title":{"rendered":"\u5404\u884c\u4e1a\u5e94\u4e13\u6ce8\u4e8e\u5728TikTok Shop\u4e0a\u9500\u552e"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u6b64\u523b\uff0cTikTok Shop \u6b63\u6210\u4e3a\u90a3\u4e9b\u5e0c\u671b\u4ee5\u98de\u901f\u589e\u957f\u6269\u5c55\u5728\u7ebf\u9500\u552e\u6e20\u9053\u4f01\u4e1a\u7684\u201c\u9ec4\u91d1\u4e4b\u5730\u201d\u3002\u6839\u636e DataReportal 2024 \u7684\u7edf\u8ba1\uff0c, <strong>\u6709\u591a\u8fbe 41% \u7684\u8d8a\u5357 TikTok \u7528\u6237\u4ec5\u5728\u4eca\u5e74\u4e0a\u534a\u5e74\u5c31\u901a\u8fc7\u8be5\u5e73\u53f0\u8d2d\u4e70\u4e86\u81f3\u5c11\u4e00\u4ef6\u5546\u54c1<\/strong>, \uff0c\u8fd9\u662f\u4efb\u4f55\u4f20\u7edf\u7535\u5546\u5e73\u53f0\u5728\u5982\u6b64\u77ed\u65f6\u95f4\u5185\u90fd\u65e0\u6cd5\u8fbe\u5230\u7684\u6570\u5b57\u3002 <strong>\u90a3\u4e48\uff0c\u54ea\u4e9b\u884c\u4e1a\u5e94\u8be5\u4e13\u6ce8\u4e8e\u6316\u6398 TikTok Shop \u4ee5\u5b9e\u73b0\u9500\u552e\u7a81\u7834\uff1f<\/strong><\/p><p>\u4ece DPS.MEDIA \u7684\u89d2\u5ea6\u6765\u770b\u2014\u2014\u4f5c\u4e3a\u4e0e\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u540c\u884c\u7684\u5355\u4f4d\uff0c\u6211\u4eec\u53d1\u73b0 <strong>\u4ee5\u4e0b\u4e09\u5927\u884c\u4e1a\u975e\u5e38\u9002\u5408\u4e13\u6ce8\u4e8e\u5728 TikTok Shop \u4e0a\u53d1\u5c55\u9500\u552e\uff1a<\/strong> <em>\u7f8e\u5986 \u2013 \u65f6\u5c1a \u2013 \u914d\u9970<\/em>; <em>\u5feb\u6d88\u54c1\u4e0e\u98df\u54c1\u996e\u6599<\/em>; <em>\u5bb6\u5c45\u7528\u54c1\u3001\u751f\u6d3b\u65b9\u5f0f\u3001\u7535\u5b50\u4ea7\u54c1<\/em>. \u3002\u8fd9\u4e9b\u4e0d\u4ec5\u662f\u5728 TikTok \u4e0a\u201c\u89c2\u770b\u4e0e\u8d2d\u4e70\u201d\u6bd4\u4f8b\u6700\u9ad8\u7684\u884c\u4e1a\uff0c\u8fd8\u51ed\u501f\u6d4b\u8bc4\u3001\u76f4\u64ad\u548c\u8bdd\u9898\u6311\u6218\u7b49\u6d3b\u52a8\u62e5\u6709\u5f3a\u5927\u7684\u4f20\u64ad\u80fd\u529b\u3002\u5173\u952e\u70b9\u5728\u4e8e\uff1a <strong>TikTok Shop \u5e76\u4e0d\u662f\u201c\u4ef7\u683c\u7ade\u4e89\u201d\u7684\u5e73\u53f0\uff0c\u800c\u662f\u4e00\u4e2a\u6ce8\u91cd\u771f\u5b9e\u4f53\u9a8c\u3001\u60c5\u611f\u548c\u77ed\u89c6\u9891\u5185\u5bb9\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u821e\u53f0\u3002.<\/strong> \u8fd9\u4e0e\u90a3\u4e9b\u91cd\u89c6\u89c6\u89c9\u3001\u5feb\u901f\u66f4\u65b0\u6f6e\u6d41\u6216\u80fd\u5f3a\u70c8\u5236\u9020 FOMO\uff08\u5bb3\u6015\u9519\u8fc7\uff09\u6548\u5e94\u7684\u884c\u4e1a\u7279\u6027\u6781\u4e3a\u5951\u5408\u3002.<\/p><p>\u5982\u679c\u4f60\u7684\u4f01\u4e1a\u6b63\u5904\u4e8e\u4e0a\u8ff0\u9886\u57df\uff0c\u8ba4\u771f\u6295\u8d44 TikTok Shop \u53ef\u80fd\u4f1a\u5e2e\u52a9 <strong>\u5728\u77ed\u65f6\u95f4\u5185\u5b9e\u73b0\u9884\u671f\u8425\u6536\uff0c\u540c\u65f6\u901a\u8fc7\u8be5\u5e73\u53f0\u5efa\u7acb\u5fe0\u5b9e\u5ba2\u6237\u793e\u533a\u3002.<\/strong> <em>\u7387\u5148\u53c2\u4e0e\u8fd9\u80a1\u65b0\u5174\u7535\u5546\u201c\u6d6a\u6f6e\u201d\u5c06\u5e26\u6765\u663e\u8457\u7ade\u4e89\u4f18\u52bf\uff0c\u800c\u4e0d\u662f\u7b49\u5230\u5e02\u573a\u50cf\u4f20\u7edf\u5e73\u53f0\u4e00\u6837\u9971\u548c\u65f6\u624d\u884c\u52a8\u3002.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/4x1024.jpg\" alt=\"TikTok Shop \u5168\u666f\u53ca\u4e2d\u5c0f\u4f01\u4e1a\u7a81\u7834\u673a\u4f1a\" title=\"\"><\/p><h2 id=\"toan-canh-tiktok-shop-va-co-hoi-but-pha-cho-doanh-nghiep-smes\">TikTok Shop\u5168\u666f\u53ca\u4e2d\u5c0f\u4f01\u4e1a\u7a81\u7834\u6027\u673a\u9047<\/h2><h3>TikTok Shop\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u73b0\u72b6\u4e0e\u6f5c\u529b<\/h3><p>Theo\u200b DPS.MEDIA, TikTok Shop n\u1ed5i l\u00ean\u2062 kh\u00f4ng ch\u1ec9 nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng ti\u00eau khi\u1ec3n m\u00e0 c\u00f2n l\u00e0 \u201cchi\u1ebfc\u200c n\u00f4i\u201d cho c\u00e1c doanh\u2062 nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (SMEs) chuy\u1ec3n m\u00ecnh. D\u1eef li\u1ec7u t\u1eeb McKinsey & \u200bCompany cu\u1ed1i \u2063n\u0103m 2023 cho th\u1ea5y,  <strong>\u6709 54% \u7684\u8d8a\u5357 Z \u4e16\u4ee3\u5ba2\u6237\u4f18\u5148\u9009\u62e9\u901a\u8fc7 TikTok Shop \u8d2d\u7269<\/strong>. \u3002\u8fd9\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5229\u7528\u75c5\u6bd2\u5f0f\u8425\u9500\u548c\u4ee5\u6700\u4f18\u6210\u672c\u8fdb\u884c\u54c1\u724c\u5b9a\u4f4d\u5e26\u6765\u4e86\u673a\u4f1a\u3002\u6b64\u5916\uff0cTikTok \u7684\u5185\u5bb9\u5206\u53d1\u7b97\u6cd5\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u7cbe\u51c6\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237\u7fa4\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u65e0\u9700\u50cf\u4f20\u7edf\u7535\u5546\u5e73\u53f0\u90a3\u6837\u6295\u5165\u5de8\u989d\u9884\u7b97\u3002.\n<\/p><h3>\u54ea\u4e9b\u884c\u4e1a\u5e94\u5229\u7528TikTok Shop\u7684\u9500\u552e\u4f18\u52bf\uff1f<\/h3><ul style=\"padding-left: 20px;\">\n<li><b>S\u1ea3n ph\u1ea9m th\u1eddi trang & ph\u1ee5 ki\u1ec7n:<\/b> Nhi\u1ec1u ch\u1ee7 shop \u200cnh\u1ecf \u0111\u00e3 \u201cb\u1ee9t ph\u00e1\u201d nhanh ch\u00f3ng nh\u1edd c\u00e1c clip mix&match,ph\u1ed1i \u0111\u1ed3 ng\u1eafn thu h\u00fat h\u00e0ng tr\u0103m ngh\u00ecn l\u01b0\u1ee3t xem\/th\u1ea3 tim trong 24h.<\/li>\n<li><b>M\u1ef9\u2062 ph\u1ea9m & ch\u0103m s\u00f3c c\u00e1 nh\u00e2n:<\/b> \u771f\u5b9e\u8bc4\u4ef7\u3001\u4ea7\u54c1\u8bd5\u7528\u76f4\u64ad\u6709\u52a9\u4e8e\u63d0\u5347\u4fe1\u4efb\uff0c\u964d\u4f4e\u7ebf\u4e0a\u8d2d\u7269\u969c\u788d\u3002.<\/li>\n<li><b>\u5bb6\u7528\u7535\u5668\u3001\u5bb6\u5c45\u88c5\u9970\uff1a<\/b> \u4ea7\u54c1\u4f7f\u7528\u6559\u7a0b\u89c6\u9891\u548c\u6280\u5de7\u5206\u4eab\u636eInsider Intelligence\u62a5\u544a\u663e\u793a\uff0c\u9500\u552e\u989d\u589e\u957f\u4e86431%\u3002.<\/li>\n<li><b>\u98df\u54c1\u3001\u5730\u65b9\u7279\u4ea7\uff1a<\/b> \u4e00\u4e2a\u5178\u578b\u6848\u4f8b\u662f\u54c1\u724c <strong>C\u00f4 Ba\u7c73\u7eb8<\/strong> \u5728\u5b89\u6c5f\uff0c\u4ec53\u4e2a\u6708\u5185\u901a\u8fc7TikTok Shop\u7684\u8ba2\u5355\u91cf\u589e\u957f\u4e864\u500d\uff0c\u5f97\u76ca\u4e8e\u4f18\u5316\u70ed\u95e8\u6807\u7b7e\u548c\u4e92\u52a8\u5c0f\u6e38\u620f\u3002.<\/li>\n<li><b>\u624b\u5de5\u5236\u54c1\u3001\u4e2a\u4eba\u521b\u610f\u4ea7\u54c1\uff1a<\/b> \u201c\u8bb2\u6545\u4e8b\u201d\u5143\u7d20\u548c\u751f\u4ea7\u5e55\u540e\u5185\u5bb9\u5bb9\u6613\u4f20\u64ad\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5efa\u7acb\u5fe0\u8bda\u793e\u533a\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"margin-top:20px;\">\n<thead>\n<tr>\n<th>\u884c\u4e1a<\/th>\n<th>\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u6a21\u677f<\/th>\n<th>\u589e\u957f\u6307\u6807<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u65f6\u5c1a<\/td>\n<td>\u5e97\u4e3b\u76f4\u64ad\u642d\u914d\u670d\u88c5<\/td>\n<td>+47%\u6bcf\u65e5\u8d2d\u4e70\u91cf<\/td>\n<\/tr>\n<tr>\n<td>\u5316\u5986\u54c1<\/td>\n<td>\u4f7f\u7528\u540e\u771f\u5b9e\u8bc4\u4ef7<\/td>\n<td>+39%\u56de\u5934\u5ba2\u8d2d\u4e70<\/td>\n<\/tr>\n<tr>\n<td>\u5730\u65b9\u7279\u4ea7<\/td>\n<td>\u8bb2\u8ff0\u4ea7\u54c1\u6765\u6e90\u6545\u4e8b<\/td>\n<td>+62%\u54c1\u724c\u8ba4\u77e5\u5ea6<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u901a\u8fc7\u4e0e\u6570\u767e\u5bb6\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5408\u4f5c\u7684\u7ecf\u9a8c\uff0cDPS.MEDIA \u53d1\u73b0\uff1a <strong>\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4f18\u5148\u5f00\u5c55\u591a\u6837\u5316\u7684\u521b\u610f\u77ed\u5185\u5bb9\uff0c\u5145\u5206\u5229\u7528\u5fae\u578b\u672c\u5730\u5f71\u54cd\u8005\uff0c\u5e76\u7ed3\u5408 TikTok \u4e0a\u7684\u70ed\u95e8\u5c0f\u6e38\u620f\u548c\u8d8b\u52bf\u3002<\/strong>. \u51ed\u501f\u5bf9\u6bcf\u4e2a\u6d3b\u52a8\u6548\u679c\u7684\u5feb\u901f\u8861\u91cf\u80fd\u529b\uff0cTikTok Shop \u76ee\u524d\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u77ed\u77ed\u51e0\u5468\u5185\u5b9e\u73b0\u6536\u5165\u7a81\u7834\u7684\u6700\u4f73\u201c\u52a9\u63a8\u5668\u201d\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/267505.jpg\" alt=\"\u65f6\u5c1a\u53ca\u5e74\u8f7b\u914d\u9970\u884c\u4e1a\u5f15\u9886\u6570\u5b57\u6d88\u8d39\u8d8b\u52bf\" title=\"\"><\/p><h2 id=\"nganh-thoi-trang-va-phu-kien-tre-trung-dan-dau-xu-huong-tieu-dung-so\">\u65f6\u5c1a\u4e0e\u5e74\u8f7b\u914d\u9970\u884c\u4e1a\u5f15\u9886\u6570\u5b57\u6d88\u8d39\u8d8b\u52bf<\/h2><h3 style=\"margin-bottom:8px;\">Z\u4e16\u4ee3\u6d88\u8d39\u52a8\u529b\uff1a\u5851\u9020\u7ebf\u4e0a\u65f6\u5c1a\u5e02\u573a<\/h3><p><strong>\u4ece DPS.MEDIA \u7684\u89d2\u5ea6\u6765\u770b<\/strong>,\u200d nh\u00f3m\u200c kh\u00e1ch h\u00e0ng tr\u1ebb l\u00e0 nh\u00e2n t\u1ed1 b\u00f9ng n\u1ed5 cho doanh s\u1ed1 ng\u00e0nh th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng\u200c TikTok Shop.Theo \u2062nghi\u00ean c\u1ee9u trong\u2063 s\u00e1ch \u201cDigital Marketing trends 2023\u201d (Tr\u01b0\u1eddng \u0110H Kinh t\u1ebf\u200b TP.HCM), h\u01a1n 60% h\u00e0nh vi\u2064 mua s\u1eafm online c\u1ee7a Gen Z xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c trend, th\u1eed th\u00e1ch\u200c viral ho\u1eb7c \u0111\u00e1nh gi\u00e1 c\u00e1 nh\u00e2n tr\u00ean video ng\u1eafn. tiktok t\u1ea1o ra m\u00f4i \u200btr\u01b0\u1eddng m\u00e0 m\u1ecdi tr\u1ea3i\u2063 nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, c\u1ea3m x\u00fac \u0111\u1ec1u \u0111\u01b0\u1ee3c chia s\u1ebb ngay l\u1eadp t\u1ee9c, \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t \u200cti\u1ebfp c\u1eadn\u200d nhanh ch\u00f3ng t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p><h3 style=\"margin-bottom:8px;\">\u4f9d\u9760KOC\/KOL\u53ca\u5fae\u578b\u7f51\u7ea2\u5b9e\u73b0\u5353\u8d8a\u589e\u957f<\/h3><ul style=\"margin-left:20px;\">\n<li><strong>DPS.MEDIA\u5efa\u8bae\uff1a<\/strong> Th\u01b0\u01a1ng hi\u1ec7u n\u00ean h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c KOC\/KOL tr\u1ebb, t\u1eadn d\u1ee5ng\u2062 \u201chaul\u201d, \u201cunboxing\u201d, \u201cmix&match\u201d. \u0110\u00e2y l\u00e0 d\u1ea1ng n\u1ed9i dung \u2064d\u1eabn \u0111\u1ea7u t\u1ec9 l\u1ec7 \u2063chuy\u1ec3n \u0111\u1ed5i\u200d (conversion \u200drate) tr\u00ean TikTok Shop.<\/li>\n<li>\u6b64\u5916\uff0c\u5fae\u578b\u5f71\u54cd\u8005\u4e5f\u901a\u8fc7\u771f\u5b9e\u7684\u6d4b\u8bc4\u65b9\u5f0f\u63a8\u52a8\u672c\u5730\u54c1\u724c\u4ea7\u54c1\uff0c\u7ed9\u5e74\u8f7b\u5ba2\u6237\u7fa4\u4f53\u5e26\u6765\u6781\u5927\u7684\u201cFOMO\u201d\u3002.<\/li>\n<li>\u4f8b\u5982\uff0c2023 \u5e74 Puma \u8d8a\u5357\u7684\u201c#DoYou\u201d\u6d3b\u52a8\uff0c\u4ec5\u51ed\u5e74\u8f7b\u5f71\u54cd\u8005\u7684\u8bd5\u7a7f\u89c6\u9891\uff0c\u4e24\u5468\u5185\u8ba2\u5355\u91cf\u589e\u957f\u4e86 321%\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"margin:24px 0;\">\n<thead>\n<tr>\n<th>\u70ed\u95e8\u4ea7\u54c1<\/th>\n<th>\u9ad8\u6548\u5185\u5bb9\u7c7b\u578b<\/th>\n<th>\u9500\u552e\u589e\u957f\u7387*<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u672c\u5730\u54c1\u724cT\u6064<\/td>\n<td>\u642d\u914d\u7a7f\u642d\u8d8b\u52bf<\/td>\n<td>+28%<\/td>\n<\/tr>\n<tr>\n<td>\u624b\u5de5\u914d\u9970<\/td>\n<td>\u5f00\u7bb1\u3001\u6545\u4e8b\u5206\u4eab<\/td>\n<td>+35%<\/td>\n<\/tr>\n<tr>\n<td>\u8fd0\u52a8\u978b<\/td>\n<td>Haul\uff0c\u642d\u914d\u6311\u6218<\/td>\n<td>+20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p style=\"font-size:13px;font-style:italic;\">*DPS.MEDIA 2023-2024 \u5e74\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u8c03\u67e5\u6570\u636e<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/k-shop.jpg\" alt=\"\u7f8e\u5986\u4e0e\u5316\u5986\u54c1\u884c\u4e1a\u501f\u52a9 TikTok \u5373\u65f6\u7f8e\u5986\u6f6e\u6d41\" title=\"\"><\/p><h2 id=\"lam-dep-va-my-pham-tan-dung-trao-luu-lam-dep-tuc-thi-tren-tiktok\">\u7f8e\u5986\u884c\u4e1a\u5229\u7528TikTok\u5373\u65f6\u7f8e\u5986\u6f6e\u6d41<\/h2><h3 style=\"font-size: 1.15em; margin-top: 15px;\">\u501f\u52a9\u5fae\u8d8b\u52bf\u4e0e\u6781\u901f\u6d4b\u8bc4\u5b9e\u73b0\u96f6\u552e\u7a81\u7834<\/h3><p><strong>\u6839\u636e\u9ea6\u80af\u95212023\u5e74\u62a5\u544a<\/strong>, 78%\u8d8a\u5357Z\u4e16\u4ee3\u5ba2\u6237\u5728\u89c2\u770b1-2\u4e2aTikTok\u4e0a\u7684\u201c\u53d8\u8eab\u201d\u6d4b\u8bc4\u89c6\u9891\u540e\uff0c\u613f\u610f\u5c1d\u8bd5\u65b0\u7684\u7f8e\u5986\u4ea7\u54c1\u3002DPS.MEDIA\u4e5f\u53d1\u73b0\uff0c\u5728TikTok Shop\u4e0a\u53d6\u5f97\u6210\u529f\u7684\u54c1\u724c\u90fd\u5584\u4e8e\u5229\u7528\u5fae\u8d8b\u52bf\uff1a\u901a\u8fc7\u771f\u5b9e\u8bd5\u7528\u89c6\u9891\u3001\u771f\u5b9e\u8bc4\u4ef7\u53cd\u9988\u6216\u53d8\u7f8e\u6311\u6218\uff0c\u5c06\u62a4\u80a4\u54c1\u3001\u53e3\u7ea2\u3001\u7c89\u5e95\u4e00\u591c\u4e4b\u95f4\u53d8\u6210\u201c\u82f1\u96c4\u201d\u3002.<\/p><ul>\n<li><strong>\u5373\u65f6\u7f8e\u4e3d\u7684\u529b\u91cf\uff1a<\/strong> \u7528\u6237\u5e0c\u671b\u7acb\u523b\u6539\u53d8\u5916\u8c8c\uff0c\u5b9e\u65f6\u89c6\u9891\u201c\u524d\u540e\u5bf9\u6bd4\u201d\u6f14\u793a\u8fc5\u901f\u5360\u636e\u70ed\u5ea6\u3002.<\/li>\n<li><strong>KOL\u3001\u7f8e\u5986\u521b\u4f5c\u8005\u5d1b\u8d77\uff1a<\/strong> Influencer\u4e0d\u4ec5\u6fc0\u53d1\u7075\u611f\uff0c\u8fd8\u80fd\u76f4\u63a5\u201c\u53f7\u53ec\u884c\u52a8\u201d\u2014\u2014\u5ba2\u6237\u770b\u5b8c\u540e\u53ea\u9700\u8f7b\u70b9\u5373\u53ef\u4e0b\u5355\u8d2d\u4e70\u3002.<\/li>\n<li><strong>CTA Shop\u4f18\u52bf\uff1a<\/strong> \u96c6\u6210\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u6309\u94ae\u540e\uff0c\u89e3\u7b54\u89c6\u9891\u548c\u4f7f\u7528\u6559\u7a0b\u53ef\u5c06\u8f6c\u5316\u7387\u63d0\u5347\u81f340%\uff08\u6848\u4f8b\uff1aLuna Beauty\uff0c2024\u5e742\u6708\uff09\u3002.<\/li>\n<\/ul><table class=\"wp-block-table\" style=\"width: 100%; margin: 20px 0;\">\n<thead>\n<tr>\n<th>\u5fae\u8d8b\u52bf<\/th>\n<th>\u5178\u578b\u4ea7\u54c1\u7c7b\u578b<\/th>\n<th>\u7a81\u51fa\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>60\u79d2\u201c\u53d8\u8eab\u201d\u5f69\u5986<\/td>\n<td>\u6c14\u57ab\u7c89\u5e95\u3001\u67d3\u5507\u6db2<\/td>\n<td><strong>+52%<\/strong> 7\u5929\u5185\u8d2d\u4e70\u91cf<\/td>\n<\/tr>\n<tr>\n<td>\u6781\u901f\u62a4\u80a4<\/td>\n<td>\u9762\u819c\u3001\u7cbe\u534e\u3001\u9632\u6652\u971c<\/td>\n<td>\u5e7f\u544a\u70b9\u51fb\u7387\uff1a <strong>21%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u201cclean girl\u201d\u6311\u6218\u201d<\/td>\n<td>\u6d01\u9762\u4e73\u3001\u8f7b\u76c8\u4fdd\u6e7f\u971c<\/td>\n<td>\u9500\u91cf\u589e\u957f\u6570\u500d <strong>3 \u500d<\/strong> \u6bcf\u5468\u5e73\u5747<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA<\/strong> \u5efa\u8bae\u7f8e\u4e1a\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u6301\u7eed\u66f4\u65b0\u65b0\u8d8b\u52bf\uff0c\u5feb\u901f\u7075\u6d3b\u5730\u5728 TikTok Shop \u4e0a\u6d4b\u8bd5\u6267\u884c\u5185\u5bb9\u3002\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u7684\u7814\u7a76\u4e5f\u6307\u51fa\uff0c\u54c1\u724c\u54cd\u5e94\u8d8b\u52bf\u7684\u65f6\u95f4\u8d8a\u77ed\uff0c\u54c1\u724c\u8bb0\u5fc6\u5ea6\u548c\u9500\u552e\u589e\u957f\u7684\u53ef\u80fd\u6027\u8d8a\u9ad8\u2014\u2014\u8fd9\u662f\u77ed\u89c6\u9891\u65f6\u4ee3\u7f8e\u5986\u884c\u4e1a\u6210\u529f\u7684\u5173\u952e\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/shop-1.jpg\" alt=\"\u5bb6\u5c45\u7528\u54c1\u4e0e\u667a\u80fd\u79d1\u6280\u8fde\u63a5\u73b0\u4ee3\u6d88\u8d39\u8005\" title=\"\"><\/p><h2 id=\"do-gia-dung-va-cong-nghe-thong-minh-ket-noi-nguoi-tieu-dung-hien-dai\">\u667a\u80fd\u5bb6\u5c45\u4e0e\u79d1\u6280\u4ea7\u54c1\u8fde\u63a5\u73b0\u4ee3\u6d88\u8d39\u8005<\/h2><h3>\u901a\u8fc7\u771f\u5b9e\u4ea7\u54c1\u4f53\u9a8c\u589e\u5f3a\u4e0e\u5ba2\u6237\u7684\u60c5\u611f\u8fde\u63a5<\/h3><p><strong>\u667a\u80fd\u5bb6\u7528\u7535\u5668<\/strong> \u4e0d\u4ec5\u6ee1\u8db3\u4fbf\u5229\u9700\u6c42\uff0c\u8fd8\u6fc0\u53d1\u6d88\u8d39\u8005\u5bf9\u65b0\u6280\u672f\u7684\u597d\u5947\u5fc3\u3002\u6839\u636e\u9ea6\u80af\u9521\uff082023\uff09\u7684\u7814\u7a76\uff0c\u667a\u80fd\u5bb6\u5c45\u4ea7\u54c1\u5728\u5ba2\u6237\u901a\u8fc7\u77ed\u89c6\u9891\u770b\u5230\u3001\u542c\u5230\u3001\u611f\u53d7\u5230\u65f6\uff0c\u4e92\u52a8\u7387\u548c\u8f6c\u5316\u7387\u90fd\u5f88\u9ad8\u3002TikTok Shop \u63d0\u4f9b\u76f4\u89c2\u5e73\u53f0\uff0c\u591a\u79cd\u771f\u5b9e\u4f53\u9a8c\u5f62\u5f0f\u2014\u2014\u5356\u5bb6\u53ef\u4ee5\u8bb2\u89e3\u3001\u5f00\u7bb1\uff0c\u751a\u81f3\u76f4\u64ad\u6f14\u793a\u626b\u5730\u673a\u5668\u4eba\u3001\u7a7a\u6c14\u70b8\u9505\u7b49\u4ea7\u54c1\u7684\u4f7f\u7528\u65b9\u6cd5\u3002\u5176\u8425\u9500\u6548\u679c\u8fdc\u8d85\u4f20\u7edf\u6e20\u9053\uff0c\u56e0\u4e3a\u5145\u5206\u5229\u7528\u4e86 <strong>\u591a\u7ef4\u4e92\u52a8\u7684\u529b\u91cf<\/strong> \u5e76\u80fd\u5feb\u901f\u5efa\u7acb\u5e74\u8f7b\u5ba2\u6237\u7684\u4fe1\u4efb\u3002.<u>DPS.MEDIA \u8ba4\u4e3a\uff0c\u9500\u552e\u5bb6\u7535\u548c\u79d1\u6280\u4ea7\u54c1\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u4f18\u5148\u9009\u62e9 TikTok Shop \u4f5c\u4e3a2024\u5e74\u4e1a\u7ee9\u7a81\u7834\u7684\u6218\u7565\u6e20\u9053\u3002.<\/u><\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u70ed\u95e8\u4ea7\u54c1<\/th>\n<th>\u7a81\u51fa\u4ecb\u7ecd\u5f62\u5f0f<\/th>\n<th>\u8ba2\u5355\u589e\u957f\u5468\u671f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u626b\u5730\u673a\u5668\u4eba<\/td>\n<td>\u5c45\u5bb6\u5b9e\u6d4b\u76f4\u64ad<\/td>\n<td>30\u5929<\/td>\n<\/tr>\n<tr>\n<td>\u7a7a\u6c14\u70b8\u9505<\/td>\n<td>\u5206\u4eab\u83dc\u8c31\u5e76\u9644\u4f7f\u7528\u6559\u7a0b<\/td>\n<td>14\u5929<\/td>\n<\/tr>\n<tr>\n<td>\u6307\u7eb9\u9501<\/td>\n<td>\u6f14\u793a\u89c6\u9891\u2014\u2014\u6a21\u62df\u5b89\u9632\u573a\u666f<\/td>\n<td>45\u5929<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"margin-top:24px;margin-bottom:16px;\">\n    <strong>\u6848\u4f8b\u5206\u6790\uff1a<\/strong> XYZ \u5bb6\u7535\u54c1\u724c\u5df2\u5728 TikTok Shop \u63a8\u51fa\u201c\u89e6\u78b0\u2014\u5f00\u542f\u2014\u5b89\u5168\u53ea\u9700\u4e00\u89e6\u201d\u7cfb\u5217\u7535\u5b50\u95e8\u9501\u6d4b\u8bd5\u89c6\u9891\uff0c\u5e76\u7ed3\u5408\u771f\u5b9e\u5ba2\u6237\u53cd\u9988\u3002. <strong>\u7ed3\u679c\uff1a<\/strong> \u65b0\u4ea7\u54c1\u4e0a\u7ebf\u4e24\u5468\u5185\u9500\u552e\u589e\u957f210%\uff0c\u8d28\u91cf\u6295\u8bc9\u7387\u8f83\u4f20\u7edf\u5e73\u53f0\u4e0b\u964d50%\u3002.\n<\/div><ul style=\"margin-bottom:24px;\">\n<li><strong>\u89e3\u51b3\u65b9\u6848\u5efa\u8bae\uff1a<\/strong> \u4f7f\u7528KOL\u6216\u4e13\u95e8\u8bc4\u6d4b\u79d1\u6280\u4ea7\u54c1\u7684TikToker\u6765\u63d0\u5347\u4e13\u4e1a\u6027\u3002.<\/li>\n<li><strong>DPS.MEDIA\u5efa\u8bae\uff1a<\/strong> \u4f18\u5316\u77ed\u89c6\u9891\uff0c\u521b\u4f5c\u6311\u6218\u5185\u5bb9\uff0c\u6309\u7167\u6f6e\u6d41\u201c\u4eff\u5236\u201d\u4ea7\u54c1\u3002.<\/li>\n<li><strong>\u6ce8\u610f\u4e8b\u9879\uff1a<\/strong> \u901a\u8fc7\u8bc4\u8bba\u3001\u804a\u5929\u673a\u5668\u4eba\u3001\u7269\u6d41\u5355\u4f4d\u7b49\u65b9\u5f0f\u6295\u8d44\u4e8e\u65e0\u7f1d\u7684\u552e\u540e\u4f53\u9a8c\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/528660.jpg\" alt=\"\u98df\u54c1\u4e0e\u996e\u6599\u884c\u4e1a\u56e0\u7cbe\u5f69\u5185\u5bb9\u800c\u53d1\u5c55\" title=\"\"><\/p><h2 id=\"nganh-thuc-pham-va-do-uong-phat-trien-nho-noi-dung-hap-dan\">\u98df\u54c1\u4e0e\u996e\u6599\u884c\u4e1a\u56e0\u6709\u8da3\u5185\u5bb9\u800c\u53d1\u5c55<\/h2><h3>\u77ed\u89c6\u9891\u2014\u2014\u5f3a\u52b2\u589e\u957f\u7684\u8df3\u677f<\/h3><p><strong>D\u1ef1a tr\u00ean th\u1ed1ng k\u00ea ng\u00e0nh\u200b F&B t\u1eeb Nielsen (2023)<\/strong>,\u8d8a\u5357\u5728\u7ebf\u6536\u5165\u56e0\u77ed\u89c6\u9891\u5e73\u53f0\u4e0a\u7684\u5438\u5f15\u4eba\u5185\u5bb9\u589e\u957f\u4e86381%\uff0cTikTok Shop\u5e94\u7528\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u75c5\u6bd2\u5f0f\u4f20\u64ad\u673a\u4f1a\uff0c\u5c24\u5176\u662f\u5feb\u9910\u3001\u5976\u8336\u3001\u624b\u5de5\u7cd6\u679c\u7b49\u4ea7\u54c1\u3002. <span style=\"color: #fc6d26;\">DPS.MEDIA\u66fe\u4e0e\u54c1\u724c\u201cB\u1ebfp Nh\u00e0 M\u00e2y\u201d\u5408\u4f5c\uff0c,<\/span> <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u4ec5\u7528\u521b\u610f\u7f8e\u98df\u8bc4\u6d4b\u8ff7\u4f60\u5267\u96c6\u548c\u8fd1\u8ddd\u79bb\u62cd\u6444\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5728\u4e24\u5468\u5185\u8ba2\u5355\u589e\u957f5\u500d\uff0c<\/a>, \u751f\u52a8\u7684ASMR\u6548\u679c\u548c\u81ea\u7136\u7684\u53f7\u53ec\u6027\u7528\u8bed\u3002.<\/p><h3>\u6253\u9020\u89e6\u52a8\u60c5\u611f\u7684\u5438\u5f15\u529b\u5185\u5bb9\u516c\u5f0f<\/h3><ul style=\"margin-left: 1em;\">\n<li><strong>\u4e2a\u4eba\u8bb2\u6545\u4e8b\uff1a<\/strong> \u5206\u4eab\u201c\u5e55\u540e\u82b1\u7d6e\u201d\u3001\u9009\u62e9\u4f18\u8d28\u539f\u6599\u7684\u8fc7\u7a0b\u6216\u5bb6\u4f20\u79d8\u8bc0\uff0c\u8ba9\u5ba2\u6237\u4fe1\u4efb\u5e76\u4ea7\u751f\u5171\u9e23\u3002.<\/li>\n<li><strong>\u996e\u98df\u6311\u6218\u3001\u8bdd\u9898\u6311\u6218\uff1a<\/strong> \u5982\u679c\u80fd\u7ed3\u5408\u70ed\u95e8\u8d8b\u52bf\uff0c\u65b0\u4ea7\u54c1\u5c06\u8fc5\u901f\u4f20\u64ad\u3002.<\/li>\n<li><strong>\u76f4\u64ad\u70f9\u996a-\u9500\u552e\uff1a<\/strong> \u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba2023\u5e74\u7684\u5b66\u672f\u62a5\u544a\uff0c\u76f4\u64ad\u4e92\u52a8\u7684\u8f6c\u5316\u7387\u6bd4\u9759\u6001\u5e16\u5b50\u9ad8\u51fa301%\u3002.<\/li>\n<\/ul><table class=\"wp-block-table aligncenter is-style-stripes\" style=\"width:90%;margin:24px auto;\">\n<thead>\n<tr>\n<th>\u6218\u7565<\/th>\n<th>\u8d8a\u5357\u7684\u5b9e\u9645\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4ea7\u54c1\u8ff7\u4f60\u8bc4\u6d4b\u7cfb\u5217<\/td>\n<td>\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347400%<\/td>\n<\/tr>\n<tr>\n<td>\u76f4\u64ad\u9500\u552e<\/td>\n<td>\u4e00\u4e2a\u6708\u540e\u9500\u552e\u989d\u589e\u957f2-7\u500d<\/td>\n<\/tr>\n<tr>\n<td>\u8ddf\u98ce\u7f8e\u98df\u6311\u6218<\/td>\n<td>\u70ed\u95e8\u4ea7\u54c172\u5c0f\u65f6\u5185\u552e\u7f44<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/gi-1-1.jpg\" alt=\"\u73a9\u5177\u3001\u6bcd\u5a74\u884c\u4e1a\u5728 TikTok Shop \u4e0a\u6316\u6398\u793e\u533a\u529b\u91cf\" title=\"\"><\/p><h2 id=\"do-choi-me-va-be-khai-thac-suc-manh-cong-dong-tren-tiktok-shop\">\u73a9\u5177\u3001\u6bcd\u5a74\u884c\u4e1a\u5728TikTok Shop\u6316\u6398\u793e\u533a\u529b\u91cf<\/h2><h3>\u0110\u1ed3ng s\u00e1ng t\u1ea1o n\u1ed9i dung\u2064 & lan\u200c t\u1ecfa ni\u1ec1m tin qua\u2064 c\u1ed9ng \u0111\u1ed3ng\u2064 m\u1eb9 b\u1ec9m<\/h3><p><strong>DPS.MEDIA \u200cnh\u1eadn th\u1ea5y, ng\u00e0nh \u0111\u1ed3 \u200cch\u01a1i v\u00e0 m\u1eb9 & b\u00e9 \u0111ang khai th\u00e1c \u2062tri\u1ec7t \u0111\u1ec3 s\u1ee9c m\u1ea1nh c\u1ed9ng \u0111\u1ed3ng\u200d tr\u00ean TikTok Shop.<\/strong> \u6839\u636e Nielsen\uff082023\uff09\u7814\u7a76\uff0c\u5e74\u8f7b\u5988\u5988\u7fa4\u4f53\u4e50\u4e8e\u5206\u4eab\u3001\u771f\u5b9e\u8bc4\u4ef7\u3001\u76f4\u64ad\u4ea7\u54c1\u4f53\u9a8c\u2014\u2014\u5171\u540c\u6253\u9020\u57fa\u4e8e\u5171\u9e23\u4fe1\u4efb\u7684\u9500\u552e\u751f\u6001\u5708\u3002.<\/p><ul style=\"margin-bottom: 18px;\">\n<li>\u654f\u9510\u7684\u6d4b\u8bc4\u793e\u533a\u5e2e\u52a9\u4ea7\u54c1\u81ea\u7136\u4f20\u64ad\uff0c\u63d0\u5347\u54c1\u724c\u4fe1\u4efb\u5ea6\u3002.<\/li>\n<li>Nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng d\u1ef1a v\u00e0o \u200bKOC & micro-influencer b\u1ec9m s\u1eefa, cam k\u1ebft tr\u1ea3i nghi\u1ec7m \u200cth\u1eadt, hi\u1ec7u qu\u1ea3 th\u1eadt.<\/li>\n<li>\u201c\u77ed\u89c6\u9891\u4e0b\u5355\u201d\u8d8b\u52bf\u5438\u5f15\u73b0\u4ee3\u5988\u5988\uff0c\u8ba9\u8d2d\u7269\u53d8\u5f97\u66f4\u7b80\u5355\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u672c\u571f\u73a9\u5177\u54c1\u724c\u5728TikTok Shop\u7684\u7a81\u7834<\/h3><div style=\"margin-bottom: 18px;\">\n<p>  DPS.MEDIA \u66fe\u7ecf\u4e3a <strong>SuSuKids<\/strong> \u2014\u2014\u4e00\u4e2a\u4e13\u6ce8\u4e8e\u5b66\u9f84\u524d\u513f\u7ae5\u6280\u80fd\u5f00\u53d1\u7684\u73a9\u5177\u54c1\u724c\u2014\u2014\u7b56\u5212\u8fc7\u6d3b\u52a8\u3002\u7ed3\u679c\uff0c\u901a\u8fc7\u5229\u7528\u5988\u5988\u793e\u7fa4\uff0c\u5236\u4f5c\u4e0e\u5b69\u5b50\u4e00\u8d77\u73a9\u800d\u7684\u667a\u80fd\u6559\u5b66\u89c6\u9891\uff0c\u54c1\u724c\u5b9e\u73b0\u4e86 <strong>\u4e24\u4e2a\u6708\u5185\u8ba2\u5355\u91cf\u589e\u957f3\u500d<\/strong> \u76f8\u6bd4\u4f20\u7edf\u6e20\u9053\u3002\u901a\u8fc7 TikTok Shop \u95ee\u7b54\u529f\u80fd\u4e0e\u4e70\u5bb6\u76f4\u63a5\u4e92\u52a8\uff0c\u6210\u4ea4\u7387\u5927\u5e45\u63d0\u5347\u8d85\u8fc740%\u3002.\n<\/p><\/div><table class=\"wp-list-table widefat striped\" style=\"margin-bottom: 24px;\">\n<thead>\n<tr>\n<th>\u793e\u533a\u7684\u529b\u91cf<\/th>\n<th>\u5546\u4e1a\u5229\u76ca<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6765\u81ea\u5988\u5988\u7684\u771f\u5b9e\u4ea7\u54c1\u6d4b\u8bc4<\/td>\n<td>\u63d0\u5347\u793e\u4f1a\u8bc1\u660e\uff0c\u589e\u5f3a\u4fe1\u4efb\u611f<\/td>\n<\/tr>\n<tr>\n<td>\u80b2\u513f\u7ecf\u9a8c\u4ea4\u6d41\u793e\u533a<\/td>\n<td>\u6301\u7eed\u6fc0\u53d1\u9700\u6c42\uff0c\u589e\u5f3a\u54c1\u724c\u7c98\u6027<\/td>\n<\/tr>\n<tr>\n<td>\u4e0e\u4e13\u5bb6\u4e00\u8d77\u76f4\u64ad\u201c\u4e0b\u5355\u201d<\/td>\n<td>\u63d0\u5347\u8f6c\u5316\u7387\uff0c\u7f29\u77ed\u8d2d\u7269\u65c5\u7a0b<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>\u4e13\u5bb6\u610f\u89c1\uff1a<\/strong> \u201cTikTok s\u1ebd \u200dl\u00e0 k\u00eanh ch\u1ee7\u2062 l\u1ef1c cho \u2062ng\u00e0nh m\u1eb9 &\u2063 b\u00e9 v\u00ec kh\u1ea3 n\u0103ng ki\u1ebfn t\u1ea1o\u200c gi\u00e1o d\u1ee5c ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean tr\u1ea3i\u2063 nghi\u1ec7m \u2064th\u1eadt,khi\u1ebfn ph\u1ee5 huynh\u2064 y\u00ean t\u00e2m\u200c h\u01a1n trong quy\u1ebft \u0111\u1ecbnh mua\u2063 h\u00e0ng.\u201d (Tr\u00edch l\u1eddi ch\u1ecb \u2064Tr\u1ea7n Minh\u200b An \u2013 Chuy\u00ean gia Digital Marketing chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i DPS.MEDIA).<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/k-shop.jpg6815.jpg\" alt=\"SMEs \u9009\u62e9\u884c\u4e1a\u5f81\u670d TikTok Shop \u65f6\u7684\u6218\u7565\u6ce8\u610f\u4e8b\u9879\" title=\"\"><\/p><h2 id=\"nhung-luu-y-chien-luoc-khi-smes-lua-chon-nganh-hang-de-chinh-phuc-tiktok-shop\">\u4e2d\u5c0f\u4f01\u4e1a\u9009\u62e9\u54c1\u7c7b\u5f81\u670dTikTok Shop\u7684\u6218\u7565\u6ce8\u610f\u4e8b\u9879<\/h2><h3>\u5206\u6790\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u8d8b\u52bf\u4e0e\u6d88\u8d39\u884c\u4e3a<\/h3><p><strong>\u57fa\u4e8e2023\u5e74\u5c3c\u5c14\u68ee\u7684\u7814\u7a76<\/strong>,<em>73%\u8d8a\u535730\u5c81\u4ee5\u4e0b\u7528\u6237\u76ee\u524d\u4e60\u60ef\u901a\u8fc7TikTok Shop\u8d2d\u7269\u3002<\/em>.\u200b \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t SMEs\u200c v\u00e0o v\u1ecb\u2062 th\u1ebf c\u1ea7n \u200dl\u1ef1a ch\u1ecdn\u2062 ng\u00e0nh h\u00e0ng \u2063kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n ph\u1ea3i \u201cb\u1eaft trend\u201d th\u00f3i quen\u2062 ti\u00eau d\u00f9ng si\u00eau t\u1ed1c h\u00ecnh th\u00e0nh m\u1ed7i ng\u00e0y\u2063 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. T\u1eeb quan s\u00e1t c\u1ee7a DPS.MEDIA, c\u00e1c\u200b ng\u00e0nh h\u00e0ng \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed \u200c <b>d\u1ec5 nh\u00ecn \u2013 d\u1ec5 hi\u1ec3u -\u200b d\u1ec5 h\u1ea5p d\u1eabn<\/b> \u901a\u5e38\u5728TikTok Shop\u4e0a\u53d6\u5f97\u5353\u8d8a\u6210\u529f\u3002.<\/p><ul style=\"margin-left: 1em;\">\n<li><b>\u7f8e\u5986\u4e0e\u4e2a\u4eba\u62a4\u7406\uff1a<\/b> \u7ed3\u5408\u771f\u5b9e\u6d4b\u8bc4\u5185\u5bb9\u3001\u201c\u53d8\u88c5\u201d\u89c6\u9891\uff0c\u6781\u6613\u5b9e\u73b0\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3002.<\/li>\n<li><b>\u65f6\u5c1a\u4e0e\u914d\u9970\uff1a<\/b> \u2062C\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u1ec1 m\u1eabu m\u00e3, m\u00e0u s\u1eafc, d\u1ec5 \u201cmix-&match\u201d,\u200c n\u1ed5i b\u1eadt trong c\u00e1c video ng\u1eafn.<\/li>\n<li><b>\u667a\u80fd\u5bb6\u5c45\u7528\u54c1\uff1a<\/b> \u901a\u8fc7\u4f7f\u7528\u6559\u7a0b\u89c6\u9891\u76f4\u63a5\u5c55\u73b0\u4fbf\u5229\u6027\uff0c\u6fc0\u53d1\u51b2\u52a8\u8d2d\u4e70\u9700\u6c42\u3002.<\/li>\n<li><b>S\u1ea3n ph\u1ea9m \u0103n v\u1eb7t, F&B:<\/b> \u7d27\u8ddf\u201c\u7f8e\u98df\u6d4b\u8bc4\u201d\u6f6e\u6d41\uff0c\u63a8\u51fa\u52b2\u7206\u4fc3\u9500\uff0c\u5f53\u65e5\u6781\u901f\u914d\u9001\u3002.<\/li>\n<\/ul><h3>\u4e2d\u5c0f\u4f01\u4e1a\u5982\u4f55\u201c\u9009\u54c1\u7c7b\u201d\u5f00\u62d3TikTok Shop\u5e02\u573a<\/h3><p>\n<em>\u9ea6\u80af\u9521\uff082024\uff09\u5f3a\u8c03\uff1a\u201cTikTok Shop\u662f\u6ee1\u8db3\u5373\u65f6\u60c5\u611f\u9700\u6c42\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\u4ea7\u54c1\u7684\u91d1\u77ff\u3002\u201d<\/em><\/p><p>\u6839\u636e DPS.MEDIA \u7ecf\u9a8c\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u6ce8\u610f\uff1a\n<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-top:0.5em;\">\n<thead>\n<tr>\n<th><strong>\u6807\u51c6<\/strong><\/th>\n<th><strong>\u5b9e\u9645\u6848\u4f8b<\/strong><\/th>\n<th><strong>\u9009\u62e9\u7406\u7531<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u91cd\u590d\u8d2d\u4e70\u9891\u7387<\/td>\n<td>\u672c\u571f\u795b\u75d8\u818f<\/td>\n<td>\u5ba2\u6237\u591a\u6b21\u590d\u8d2d\uff0c\u6613\u5f62\u6210\u5fe0\u5b9e\u5ba2\u6237\u7fa4<\/td>\n<\/tr>\n<tr>\n<td>\u5728\u89c6\u9891\u4e2d\u51fa\u73b0\u65f6\u7684\u201c\u5438\u775b\u201d\u7a0b\u5ea6<\/td>\n<td>\u591a\u529f\u80fd\u9a6c\u5361\u9f99\u8272\u6c34\u58f6<\/td>\n<td>\u89c6\u89c9\u7a81\u51fa\uff0c\u6613\u4e8e\u901a\u8fc7\u6d4b\u8bc4\u8d70\u7ea2<\/td>\n<\/tr>\n<tr>\n<td>\u5236\u9020\u6f6e\u6d41\/\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u80fd\u529b<\/td>\n<td>\u5370\u6709\u70ed\u95e8\u201c\u8bed\u5f55\u201d\u7684T\u6064<\/td>\n<td>\u901a\u8fc7\u8bdd\u9898\u6311\u6218\u8d5b\u5927\u529b\u63d0\u5347\u4f20\u64ad\u529b<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u901a\u8fc7TikTok Shop\u5c06\u5185\u5bb9\u51fa\u53e3\u5230\u56fd\u9645\u5e02\u573a<\/h3><p>DPS.MEDIA\u5ba2\u6237\u7684\u4e00\u4e2a\u5178\u578b\u6848\u4f8b\uff1a\u624b\u5de5\u7b14\u8bb0\u672c\u54c1\u724c\u9009\u62e9\u4e86 <b>\u4e2a\u6027\u5316\u4ea7\u54c1\u7ec6\u5206\u5e02\u573a<\/b>, \u7ed3\u5408\u201c\u624b\u5de5\u5236\u4f5c\u6d41\u7a0b\u201d\u89c6\u9891\u5438\u5f15\u4e86\u6570\u767e\u4e07\u6b21\u89c2\u770b\uff0c\u4ece\u800c\u901a\u8fc7TikTok Shop\u5b9e\u73b0\u591a\u56fd\u51fa\u53e3\u6269\u5c55\u3002. <\/p><p><strong>\u72ec\u7279\u89c2\u70b9<\/strong>: \u4e0e\u5176\u8ffd\u9010\u70ed\u95e8\u884c\u4e1a\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5982\u679c\u61c2\u5f97\u201c\u63d0\u5347\u201d\u672c\u571f\u4ef7\u503c\u5e76\u521b\u65b0\u4e92\u52a8\u53d9\u4e8b\u65b9\u5f0f\uff0c\u76f4\u63a5\u4e0e\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\u4ea4\u6d41\uff0c\u4e5f\u80fd\u5b9e\u73b0\u7a81\u7834\u6027\u6210\u529f\u3002.<\/p><h2 id=\"outro\">\u56de\u987e\u8fc7\u53bb\u7684\u5386\u7a0b<\/h2><p>\u5229\u7528TikTok Shop\u7684\u529b\u91cf\u4e0d\u4ec5\u662f\u77ed\u6682\u7684\u8d8b\u52bf\uff0c\u800c\u6b63\u5728\u6210\u4e3a\u8bb8\u591a\u4f01\u4e1a\u9500\u552e\u6218\u7565\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u9ad8\u5ea6\u89c6\u89c9\u5316\u7684\u884c\u4e1a\uff0c\u5982\u65f6\u5c1a\u3001\u7f8e\u5986\u3001\u5bb6\u5c45\u548c\u5feb\u6d88\u54c1\u3002\u51ed\u501f\u6253\u9020\u5a31\u4e50\u5316\u8d2d\u7269\u4f53\u9a8c\u548c\u5f3a\u5927\u4f20\u64ad\u529b\u7684\u80fd\u529b\uff0cTikTok Shop\u4e3a\u54c1\u724c\u81ea\u7136\u4e14\u9ad8\u6548\u5730\u63a5\u89e6\u5e74\u8f7b\u5ba2\u6237\u6253\u5f00\u4e86\u524d\u6240\u672a\u6709\u7684\u673a\u9047\u3002.<\/p><p>Tuy nhi\u00ean, kh\u00f4ng\u200d ph\u1ea3i ng\u00e0nh n\u00e0o c\u0169ng n\u00ean \u201cc\u1eafm \u0111\u1ea7u\u201d b\u00e1n h\u00e0ng tr\u00ean TikTok Shop m\u00e0 b\u1ecf qua vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u1eb7c \u0111i\u1ec3m ng\u00e0nh v\u00e0 \u200ch\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.\u200c Do\u2062 \u0111\u00f3,\u2063 c\u00e1c doanh nghi\u1ec7p SMEs n\u00ean d\u1ef1a v\u00e0o d\u1eef\u200c li\u1ec7u, <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u4e0d\u65ad\u6d4b\u8bd5\u521b\u610f\u5185\u5bb9\u5e76\u6301\u7eed\u4f18\u5316\uff0c\u4ee5\u9002\u5e94\u8be5\u5e73\u53f0\u7684\u7b97\u6cd5\u548c\u7528\u6237\u4e60\u60ef<\/a>.<\/p><p>\u4eceDPS.MEDIA\u2014\u2014\u966a\u4f34\u6570\u767e\u5bb6\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5355\u4f4d\u2014\u2014\u7684\u89c6\u89d2\u6765\u770b\uff0c\u6211\u4eec\u8ba4\u4e3a\u5982\u679c\u7cfb\u7edf\u6027\u5730\u5c06TikTok Shop\u6574\u5408\u8fdb\u6574\u4f53\u6570\u5b57\u8425\u9500\u6218\u7565\uff0c\u5b83\u53ef\u4ee5\u6210\u4e3a\u91cd\u8981\u7684\u589e\u957f\u6760\u6746\u3002\u5c06\u6709\u5438\u5f15\u529b\u7684\u5185\u5bb9\u3001\u9ad8\u6548\u5e7f\u544a\u8868\u73b0\u4e0e\u5e73\u53f0\u4e0a\u7684\u793e\u533a\u5efa\u8bbe\u80fd\u529b\u7ed3\u5408\u8d77\u6765\uff0c\u4e0d\u4ec5\u80fd\u5e2e\u52a9\u54c1\u724c\u63d0\u5347\u9500\u552e\uff0c\u8fd8\u80fd\u4e0e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u7684\u7c98\u6027\u5173\u7cfb\u3002.<\/p><p>\u5982\u679c\u60a8\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u5982\u4f55\u5c06 TikTok Shop \u878d\u5165\u6574\u4f53\u8425\u9500\u7b56\u7565\uff0c\u6216\u9700\u8981\u54a8\u8be2\u60a8\u7684\u884c\u4e1a\u662f\u5426\u9002\u5408\u5728\u8be5\u5e73\u53f0\u53d1\u5c55\uff0c\u8bf7\u968f\u65f6\u4e0e DPS.MEDIA 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href=\"https:\/\/dps.media\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%9c%ac%e5%9c%b0%e5%9c%b0%e5%9b%be%e6%9c%8d%e5%8a%a1%ef%bc%8c%e4%ba%86%e8%a7%a3%e7%aa%81%e5%87%ba%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%9c%b0%e5%9b%be%e8%a7%a3%e5%86%b3%e6%96%b9\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u672c\u5730\u5730\u56fe\u670d\u52a1\u662f\u4ec0\u4e48\uff1f\u4e86\u89e3\u7a81\u51fa\u7684\u672c\u5730\u5730\u56fe\u89e3\u51b3\u65b9\u6848<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u6b64\u65f6\uff0cTikTok\u5546\u5e97\u6b63\u6210\u4e3a\u5e0c\u671b\u5feb\u901f\u6269\u5c55\u5728\u7ebf\u9500\u552e\u6e20\u9053\u7684\u4f01\u4e1a\u7684\u201c\u91d1\u77ff\u201d\u3002\u6839\u636eDataReportal 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