{"id":22734,"date":"2025-05-01T12:32:00","date_gmt":"2025-05-01T05:32:00","guid":{"rendered":"https:\/\/dps.media\/dinh-huong-phat-trien-cua-dps-media-den-nam-2030\/"},"modified":"2025-05-01T12:32:00","modified_gmt":"2025-05-01T05:32:00","slug":"dps-media%e5%88%b02030%e5%b9%b4%e7%9a%84%e5%8f%91%e5%b1%95%e6%96%b9%e5%90%91","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/dps-media%e5%88%b02030%e5%b9%b4%e7%9a%84%e5%8f%91%e5%b1%95%e6%96%b9%e5%90%91\/","title":{"rendered":"DPS.MEDIA\u7684\u53d1\u5c55\u65b9\u5411\u81f32030\u5e74"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>\u660e\u786e\u7684\u53d1\u5c55\u65b9\u5411\u662f\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u65f6\u4ee3\u751f\u5b58\u548c\u7a81\u7834\u7684\u5173\u952e\u6761\u4ef6\uff0cDPS.MEDIA\u627f\u8bfa\u6210\u4e3a\u8d8a\u5357\u4f01\u4e1a\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u7684\u9996\u9009\u6570\u5b57\u5316\u52a9\u63a8\u5668\uff0c\u76f4\u81f32030\u5e74\u3002.<\/strong> \u6211\u4eec\u6df1\u77e5\uff0c\u5728\u4e00\u4e2a\u62e5\u6709\u8d85\u8fc785\u4e07\u5bb6\u4f01\u4e1a\u7ade\u4e89\u7684\u73af\u5883\u4e2d\uff08<em>\u6839\u636e\u8ba1\u5212\u4e0e\u6295\u8d44\u90e8\u7684\u6570\u636e\uff0c2023\u5e74<\/em>\uff09\uff0c\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u4e0d\u4ec5\u4ec5\u662f\u5de5\u5177\uff0c\u66f4\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u62d3\u5c55\u5e02\u573a\u3001\u4f18\u5316\u6210\u672c\u3001\u63d0\u5347\u54c1\u724c\u4ef7\u503c\u7684\u5173\u952e\u56e0\u7d20\u3002.<\/p><p><strong>DPS.MEDIA\u6700\u91cd\u8981\u7684\u76ee\u6807\u662f\uff1a\u643a\u624b\u5171\u5efa\u5168\u9762\u3001\u7075\u6d3b\u3001\u9002\u5e94\u5404\u884c\u4e1a\u53ca\u4f01\u4e1a\u89c4\u6a21\u7684\u6570\u5b57\u5316\u8f6c\u578b\u751f\u6001\u7cfb\u7edf\u3002.<\/strong> \u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u53e5\u627f\u8bfa\uff0c\u66f4\u901a\u8fc7\u6211\u4eec\u5df2\u6210\u529f\u54a8\u8be2\u5e76\u5b9e\u65bd\u7684500\u591a\u4e2a\u9879\u76ee\u5f97\u4ee5\u5b9e\u73b0\uff0c\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u5728\u5e94\u7528\u6570\u5b57\u5316\u89e3\u51b3\u65b9\u6848\u540e\uff0c\u4ec512\u4e2a\u6708\u5185\u5e73\u5747\u8425\u6536\u589e\u957f28%\uff08<em>\u5185\u90e8\u62a5\u544a2023<\/em>).<\/p><p><em>\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u5e94\u5173\u6ce8DPS.MEDIA\u7684\u53d1\u5c55\u65b9\u5411\uff1f<\/em> <strong>\u56e0\u4e3a\u6211\u4eec\u4e0d\u4ec5\u63d0\u4f9b\u670d\u52a1\uff0c\u66f4\u6fc0\u53d1\u521b\u65b0\u7075\u611f\uff0c\u63a8\u52a8\u53d8\u9769\uff0c\u5e76\u4ee5\u5ba2\u6237\u7684\u4e1a\u52a1\u6210\u679c\u4e3a\u6838\u5fc3\u53d1\u5c55\u76ee\u6807\u3002.<\/strong> \u5728\u591a\u6e20\u9053\u5e7f\u544a\u3001AI\u4e0e\u6570\u636e\u5316\u8d8b\u52bf\u91cd\u5851\u6574\u4e2a\u8425\u9500\u5e02\u573a\u7684\u80cc\u666f\u4e0b\uff0cDPS.MEDIA\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5e26\u6765\u5353\u8d8a\u7684\u7ade\u4e89\u4f18\u52bf\u2014\u2014\u4ece\u6218\u7565\u5230\u6267\u884c\uff0c\u9010\u6b65\u5b9e\u73b02030\u5e74\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u76f8\u4fe1\uff0c\u4e3b\u52a8\u8fdb\u884c\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u4ec5\u63d0\u5347\u4f01\u4e1a\u80fd\u529b\uff0c\u4e5f\u52a9\u529b\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u793e\u533a\u65e5\u76ca\u5f3a\u5927\u3002DPS.MEDIA\u613f\u6210\u4e3a\u6218\u7565\u5408\u4f5c\u4f19\u4f34\uff0c\u5206\u4eab\u77e5\u8bc6\u3001\u6280\u672f\u4e0e\u89e3\u51b3\u65b9\u6848\uff0c\u52a9\u529b\u4f01\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\uff0c\u8ba9\u6bcf\u4e00\u6b21\u589e\u957f\u4e4b\u65c5\u90fd\u53d8\u5f97\u6709\u610f\u4e49\u4e14\u4e0e\u4f17\u4e0d\u540c\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/banner.jpg\" alt=\"\u6fc0\u53d1\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u7a81\u7834\u6027\u89e3\u51b3\u65b9\u6848\u7684\u521b\u610f\u6e90\u6cc9\" title=\"\"><\/p><h2 id=\"khoi-nguon-sang-tao-cho-giai-phap-digital-marketing-dot-pha-danh-cho-doanh-nghiep-smes\">\u6fc0\u53d1\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u7a81\u7834\u6027\u89e3\u51b3\u65b9\u6848\u7684\u521b\u610f\u6e90\u6cc9<\/h2><h3>\u6570\u5b57\u65f6\u4ee3\u4e0b\u7684\u521b\u65b0\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u540c\u884c<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u53d1\u73b0\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u5bf9\u6570\u5b57\u5316\u8f6c\u578b\u7684\u9700\u6c42\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u8feb\u5207\u3002\u53d7\u6700\u65b0\u591a\u6e20\u9053\u6d88\u8d39\u884c\u4e3a\u7814\u7a76\uff08\u6839\u636eThink with Google 2023\u62a5\u544a\uff09\u542f\u53d1\uff0c, <strong>\u6211\u4eec\u4e13\u6ce8\u4e8e\u6253\u9020\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u751f\u6001\u7cfb\u7edf<\/strong>. \u3002\u8fd9\u4e0d\u4ec5\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316\u9884\u7b97\uff0c\u8fd8\u80fd\u63d0\u5347\u5728\u6b63\u786e\u65f6\u95f4\u3001\u6b63\u786e\u5e73\u53f0\u89e6\u8fbe\u5ba2\u6237\u7684\u6548\u7387\u3002. <\/p><ul>\n<li>\u5229\u7528AI\u5206\u6790\u5ba2\u6237\u6570\u636e\uff0c\u5b9e\u73b0\u5e7f\u544a\u5185\u5bb9\u4e2a\u6027\u5316<\/li>\n<li>\u5e94\u7528 \u201cMarketing Flywheel\u201d \u6a21\u578b\u4ee5\u4fc3\u8fdb\u53ef\u6301\u7eed\u7684\u5ba2\u6237\u751f\u547d\u5468\u671f<\/li>\n<li>\u5229\u7528 \u201cmicro-moment\u201d \u7b56\u7565\u63d0\u9ad8\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u8f6c\u5316\u7387<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\u793a\u4f8b\uff1a\u901a\u8fc7\u521b\u65b0\u6218\u7565\u63d0\u5347\u6536\u5165<\/h3><p>\u5176\u4e2d\u4e00\u4e2a\u7a81\u51fa\u7684\u5408\u4f5c\u4f19\u4f34\u662f <b>\u65f6\u5c1a\u516c\u53f8C.<\/b>, \uff0c\u901a\u8fc7 DPS.MEDIA \u7684\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u4f01\u4e1a\u5728 8 \u4e2a\u6708\u5185\u5b9e\u73b0\u4e86 312% \u7684\u7ebf\u4e0a\u8425\u6536\u589e\u957f\u3002\u6211\u4eec\u6309\u7167\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u5728\u300a\u8425\u9500 5.0\uff1a\u4ee5\u4eba\u4e3a\u672c\u7684\u6280\u672f\u300b\u4e2d\u7684\u6307\u5bfc\uff0c\u540c\u6b65\u90e8\u7f72\u4e86\u591a\u5e73\u53f0\u6e20\u9053\u5e76\u7ed3\u5408\u9ad8\u7ea7\u91cd\u5b9a\u5411\u6280\u672f\u3002\u7ed3\u679c\u663e\u793a\uff0c\u6bcf\u4e00\u5206\u5e7f\u544a\u652f\u51fa\u6240\u5e26\u6765\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u5747\u663e\u8457\u4f18\u4e8e\u524d\u4e00\u9636\u6bb5\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5173\u952e\u6307\u6807<\/th>\n<th>\u5b9e\u65bd\u524d<\/th>\n<th>\u5e94\u7528\u89e3\u51b3\u65b9\u6848\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7f51\u7ad9\u8bbf\u95ee\u91cf\/\u6708<\/td>\n<td>13.000<\/td>\n<td>58.000<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>1,2%<\/td>\n<td>3,7%<\/td>\n<\/tr>\n<tr>\n<td>\u6bcf\u6f5c\u5728\u5ba2\u6237\u6210\u672c<\/td>\n<td>320,000\u8d8a\u5357\u76fe<\/td>\n<td>110,000\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u627f\u8bfa\u53ef\u6301\u7eed\u53d1\u5c55\u5e76\u6301\u7eed\u66f4\u65b0\u89e3\u51b3\u65b9\u6848<\/h3><p>\u9762\u54112030\u5e74\uff0cDPS.MEDIA\u5c06\u7ee7\u7eed\u6295\u8d44\u4e8e <b>AI \u2013 \u81ea\u52a8\u5316 \u2013 \u5927\u6570\u636e<\/b> \u4ee5\u201c\u8ba9\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u767b\u4e0a\u4e16\u754c\u6570\u5b57\u5730\u56fe\u201d\u4e3a\u5b97\u65e8\u3002\u6211\u4eec\u4e0d\u65ad\u5b66\u4e60\u56fd\u9645\u6210\u529f\u6a21\u5f0f\uff0c\u5e76\u7075\u6d3b\u8c03\u6574\u89e3\u51b3\u65b9\u6848\u4ee5\u9002\u5e94\u672c\u5730\u5546\u4e1a\u6587\u5316\u7684\u7279\u70b9\u3002. <strong>\u521b\u9020\u6027\u601d\u7ef4\u3001\u6267\u884c\u7eaa\u5f8b\u548c\u660e\u667a\u521b\u65b0\u662f\u6211\u4eec\u7684\u6307\u5357\u9488<\/strong> \u8d2f\u7a7f\u6bcf\u4e00\u4e2a\u9879\u76ee\uff0c\u4e3a\u6bcf\u4e00\u5206\u4e2d\u5c0f\u4f01\u4e1a\u4fe1\u4efb\u6258\u4ed8\u7684\u9884\u7b97\u521b\u9020\u771f\u5b9e\u4ef7\u503c\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/0980_n.jpg\" alt=\"\u5229\u7528\u73b0\u4ee3\u6280\u672f\u548c\u5927\u6570\u636e\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-trai-nghiem-khach-hang-voi-cong-nghe-hien-dai-va-du-lieu-lon\">\u5229\u7528\u73b0\u4ee3\u6280\u672f\u548c\u5927\u6570\u636e\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c<\/h2><h3>\u5728\u6784\u5efa\u5168\u6e20\u9053\u5ba2\u6237\u4f53\u9a8c\u4e2d\u5e94\u7528AI\u548c\u5927\u6570\u636e<\/h3><p>\u6211\u4eec\u76f8\u4fe1\uff0c\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u548c\u5927\u6570\u636e\u7684\u5e94\u7528\u6b63\u5728\u4e3a\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5f00\u542f\u65b0\u65f6\u4ee3\u3002\u6839\u636e\u9ea6\u80af\u9521\u7684\u7814\u7a76\uff0c\u5e94\u7528\u5ba2\u6237\u6570\u636e\u5206\u6790\u7684\u4f01\u4e1a\u5ba2\u6237\u7559\u5b58\u7387\u63d0\u5347\u81f320%\u3002DPS.MEDIA\u4e3b\u52a8\u5c06AI\u5de5\u5177\u96c6\u6210\u5230CRM\u7cfb\u7edf\uff0c\u5e2e\u52a9\u884c\u4e3a\u5206\u7c7b\uff0c\u4ece\u800c\u5b9e\u73b0\u5b9e\u65f6\u4e2a\u6027\u5316\u4f20\u64ad\u4fe1\u606f\u3002\u4e00\u4e2a\u7a81\u51fa\u6848\u4f8b\uff1a\u5bf9\u4e8eEshopEco\u54c1\u724c\uff0c\u57fa\u4e8e\u8d2d\u4e70\u5386\u53f2\u7684\u4e2a\u6027\u5316\u518d\u8425\u9500\u6d3b\u52a8\u57283\u4e2a\u6708\u5185\u9500\u552e\u989d\u63d0\u5347\u4e8626%\u3002.<\/p><h3>\u901a\u8fc7\u201c\u7aef\u5230\u7aef\u201d\u6d4b\u91cf\u6280\u672f\u6316\u6398\u6d1e\u5bdf\u201d<\/h3><p>\u4ece\u624b\u5de5\u62a5\u544a\u8f6c\u5411\u7edf\u4e00\u6d4b\u91cf\u7cfb\u7edf\uff0c\u662f\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u73b0\u5dee\u5f02\u5316\u7684\u52a8\u529b\u3002\u901a\u8fc7\u7ed3\u5408Martech\u89e3\u51b3\u65b9\u6848\u548c\u52a8\u6001\u4eea\u8868\u76d8\uff0cDPS.MEDIA\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86 <strong>\u4ece\u6574\u4f53\u5230\u7ec6\u8282<\/strong> \u7684\u5ba2\u6237\u65c5\u7a0b\u89c6\u89d2\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\uff0c\u80fd\u591f\u8ffd\u8e2a\u201c\u7aef\u5230\u7aef\u201d\u7684\u4f01\u4e1a\uff0c\u5176\u8425\u9500\u9884\u7b97\u4f18\u5316\u6548\u7387\u6bd4\u4f20\u7edf\u65b9\u6cd5\u9ad8\u51fa30%\u3002.<\/p><table class=\"wp-list-table widefat striped\" style=\"width: 75%; margin: 16px auto;\">\n<thead>\n<tr>\n<th style=\"text-align:left;\">\u6280\u672f<\/th>\n<th style=\"text-align:left;\">\u4e3b\u8981\u4f18\u52bf<\/th>\n<th style=\"text-align:left;\">\u6539\u5584\u7387\uff08\u4f30\u7b97\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>AI\u804a\u5929\u673a\u5668\u4eba<\/td>\n<td>\u63d0\u5347\u667a\u80fd\u81ea\u52a8\u5316\u54cd\u5e94<\/td>\n<td>+35% \u5ba2\u6237\u670d\u52a1\u7ee9\u6548<\/td>\n<\/tr>\n<tr>\n<td>\u96c6\u6210\u5927\u6570\u636e\u7684CRM\u7cfb\u7edf<\/td>\n<td>\u7ec6\u5206\u4e0e\u9884\u6d4b\u5ba2\u6237\u884c\u4e3a<\/td>\n<td>+20% \u9500\u552e\u589e\u957f<\/td>\n<\/tr>\n<tr>\n<td>MarTech \u4eea\u8868\u76d8<\/td>\n<td>\u5168\u6d41\u7a0b\u6570\u636e\u76d1\u63a7\u4e0e\u5206\u6790<\/td>\n<td>+30% \u4f18\u5316\u9884\u7b97<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4ece\u201c\u6570\u636e\u9a71\u52a8\u201d\u89c6\u89d2\u91cd\u65b0\u5b9a\u4f4d\u4f01\u4e1a\u4ef7\u503c\u201d<\/h3><p>\u6211\u4eec\u8ba4\u8bc6\u5230 <strong>\u672a\u6765\u7684\u5ba2\u6237\u4f53\u9a8c\u4e0d\u4ec5\u4ec5\u662f\u611f\u53d7\uff0c\u66f4\u57fa\u4e8e\u903b\u8f91\u6570\u636e\u5e76\u6301\u7eed\u4f18\u5316\u3002<\/strong>. DPS.MEDIA \u81f4\u529b\u4e8e\u4e3a\u6bcf\u4e00\u4e2a\u6700\u5c0f\u89e6\u70b9\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\u89e3\u51b3\u65b9\u6848\uff0c\u4f8b\u5982\u901a\u8fc7\u4e3a\u6bcf\u4e2a\u4eba\u8bbe\u8ba1\u7684\u201c\u6570\u5b57\u6863\u6848\u201d\u81ea\u52a8\u5316\u7cfb\u7edf\uff0c\u5728\u5ba2\u6237\u6700\u9700\u8981\u7684\u65f6\u5019\u81ea\u52a8\u53d1\u9001\u4f18\u60e0\u6d3b\u52a8\u3002\u8fd9\u4f53\u73b0\u4e86Brian Solis\u535a\u58eb\u7684\u89c2\u70b9\uff1a\u201c\u6210\u529f\u7684\u4f01\u4e1a\u662f\u80fd\u591f\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u96be\u5fd8\u4f53\u9a8c\u7684\u4f01\u4e1a\u201d\u3002.<\/p><ul style=\"margin-top:14px; margin-bottom:14px;\">\n<li><b>\u5b9e\u65f6\u6570\u636e\u5206\u6790<\/b><\/li>\n<li><b>\u4f18\u5316\u4e2a\u6027\u5316\u8425\u9500\u4fe1\u606f<\/b><\/li>\n<li><b>\u96c6\u6210\u5ba2\u6237\u670d\u52a1\u6d41\u7a0b\u81ea\u52a8\u5316<\/b><\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_11341.jpg\" alt=\"\u966a\u4f34\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u5347\u6570\u5b57\u5316\u8f6c\u578b\u80fd\u529b\" title=\"\"><\/p><h2 id=\"dong-hanh-nang-cao-nang-luc-chuyen-doi-so-cho-doanh-nghiep-vua-va-nho\">\u966a\u4f34\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u5347\u6570\u5b57\u5316\u8f6c\u578b\u80fd\u529b<\/h2><h3 style=\"colour:#007cba;font-weight:bold;\">\u4e3b\u52a8\u966a\u4f34\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b<\/h3><p><strong>\u6839\u636e\u5fb7\u52e4\u7684\u6700\u65b0\u7814\u7a76\uff0c,<\/strong> \u8d85\u8fc770%\u7684\u4e1c\u5357\u4e9a\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u5728\u6570\u5b57\u5316\u8425\u9500\u6d41\u7a0b\u65b9\u9762\u9047\u5230\u56f0\u96be\u3002DPS.MEDIA \u786e\u5b9a\u4e86SMEs\u9002\u5e94\u65b0\u65f6\u4ee3\u7684\u4e09\u5927\u5173\u952e\u56e0\u7d20\uff1a<\/p><ul style=\"margin-left:24px;\">\n<li><b>\u5efa\u7acb\u6570\u5b57\u5316\u8f6c\u578b\u601d\u7ef4\uff1a<\/b> \u57f9\u8bad\u6838\u5fc3\u5458\u5de5\u6b63\u786e\u8ba4\u8bc6\u5176\u91cd\u8981\u6027\u4e0e\u957f\u671f\u5229\u76ca\u3002.<\/li>\n<li><b>\u5851\u9020\u7075\u6d3b\u7684\u5185\u90e8\u6d41\u7a0b\uff1a<\/b> \u91c7\u7528\u5982CRM\u3001\u81ea\u52a8\u5316\u7b49\u6613\u7528\u4e14\u9002\u5408\u4e0d\u540c\u89c4\u6a21SME\u7684\u5e73\u53f0\u3002.<\/li>\n<li><b>\u540c\u6b65\u6218\u7565\u4e0e\u521b\u610f\u89e3\u51b3\u65b9\u6848\uff1a<\/b> \u6570\u636e\u4e0e\u5185\u5bb9\u521b\u610f\u7684\u7ed3\u5408\u2014\u2014DPS.MEDIA\u7684\u7a81\u51fa\u4f18\u52bf\u3002.<\/li>\n<\/ul><p>\u57fa\u4e8e\u6218\u7565 <span style=\"color:#229fd8;\"><strong>\u201c\u987e\u95ee\u2014\u2014\u5b9e\u65bd\u2014\u2014\u957f\u671f\u652f\u6301\u201d<\/strong><\/span>, \uff0cDPS.MEDIA \u6253\u9020\u4e86 \u201cDigital Marketing Lab\u201d \u4ea7\u54c1\uff0c\u5e2e\u52a9\u4f01\u4e1a\u4ee5\u4f18\u5316\u7684\u6210\u672c\u6d4b\u8bd5\u591a\u79cd\u6570\u5b57\u8425\u9500\u65b9\u6848\u3002\u4f8b\u5982\uff0c, <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u4e00\u4f4d\u6c34\u4ea7\u51fa\u53e3\u9886\u57df\u7684\u5ba2\u6237\u5728\u91c7\u7528\u8be5\u6a21\u5f0f\u4e24\u4e2a\u6708\u540e\uff0c\u6570\u5b57\u5e73\u53f0\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u589e\u957f\u4e86190%\u3002<\/a>.<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:80%;margin-top:18px;\">\n<thead>\n<tr style=\"background:#007cba;color:#fff;text-align:center;\">\n<th>\u5b9e\u65bd\u5e74\u4efd<\/th>\n<th>SME\u6570\u5b57\u5316\u8f6c\u578b\u9879\u76ee\u6570\u91cf<\/th>\n<th>\u6210\u529f\u7387<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2021<\/td>\n<td>350+<\/td>\n<td>87%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>520+<\/td>\n<td>91%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3 style=\"color:#007cba;font-weight:bold;margin-top:30px;\">\u627f\u8bfa\u4f18\u5316\u6bcf\u4e00\u6b65\u8f6c\u578b\u8fc7\u7a0b<\/h3><p>\u201c\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\uff0c\u66f4\u662f\u601d\u7ef4\u521b\u65b0\u548c\u6570\u5b57\u6587\u5316\u7684\u5851\u9020\u201d\u2014\u2014\u5f15\u81eaDPS.MEDIA CEO\u7684\u8bdd\u3002\u4e3a\u7f29\u77ed\u8f6c\u578b\u4e4b\u8def\uff0c\u6211\u4eec\u5927\u529b\u6295\u8d44AI\u6570\u636e\u5206\u6790\u7cfb\u7edf\u548c\u5185\u5bb9\u81ea\u52a8\u5316\uff0c\u5b9e\u73b0\u6bcf\u4e2a\u8425\u9500\u6d3b\u52a8\u7684\u53ef\u8861\u91cf\u6210\u6548\u3002. <\/p><p>\u4e3b\u8981\u6210\u5c31\uff1a<\/p><ul style=\"margin-left:24px;\">\n<li>\u4e3aSME\u5ba2\u6237\u5728\u77ed\u77ed6\u4e2a\u6708\u5185\u5e73\u5747\u63d0\u5347\u4e86140%\u7684\u8bbf\u95ee\u6d41\u91cf\u3002.<\/li>\n<li>\u966a\u4f34\u5e76\u57f9\u8bad\u5168\u56fd910\u591a\u4f4d\u4f01\u4e1a\u9886\u5bfc\u8005\u7684\u6570\u5b57\u6280\u80fd\u3002.<\/li>\n<li>\u6784\u5efa\u591a\u6e20\u9053\u8425\u9500\u89e3\u51b3\u65b9\u6848\u751f\u6001\u7cfb\u7edf\uff0c\u9002\u5e94\u5404\u53d1\u5c55\u9636\u6bb5\u3002.<\/li>\n<\/ul><p><strong>\u901a\u8fc7\u878d\u5408\u5b9e\u8df5\u77e5\u8bc6\u3001\u5f00\u653e\u601d\u7ef4\u4e0e\u7a81\u7834\u6027\u521b\u65b0\uff0cDPS.MEDIA\u627f\u8bfa\u6210\u4e3a\u8d8a\u5357SMEs\u52302030\u5e74\u503c\u5f97\u4fe1\u8d56\u7684\u6570\u5b57\u5316\u8f6c\u578b\u4f19\u4f34\u3002.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-video.jpg\" alt=\"\u6784\u5efa\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u751f\u6001\u7cfb\u7edf\" title=\"\"><\/p><h2 id=\"xay-dung-he-sinh-thai-doi-tac-chien-luoc-trong-linh-vuc-tiep-thi-so\">\u6784\u5efa\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u751f\u6001\u7cfb\u7edf<\/h2><h3>\u8fde\u63a5\u884c\u4e1a\u5185\u90e8\u4ef7\u503c\u94fe\uff0c\u5b9e\u73b0\u7a81\u7834\u6027\u589e\u957f<\/h3><p>\u5728\u6570\u5b57\u5316\u5e02\u573a\u6301\u7eed\u53d8\u5316\u7684\u80cc\u666f\u4e0b\uff0cDPS.MEDIA\u81f4\u529b\u4e8e\u6253\u9020 <strong>\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u751f\u6001\u7cfb\u7edf<\/strong> \u57fa\u4e8e\u201c\u4ef7\u503c\u5171\u632f\u2014\u2014\u5171\u521b\u6210\u529f\u201d\u7684\u7406\u5ff5\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082021\uff09\u7684\u7814\u7a76\uff0c\u9ad8\u589e\u957fSMEs\u4f01\u4e1a\u901a\u5e38\u62e5\u6709 <strong>\u4e3b\u52a8\u4e14\u591a\u5143\u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc<\/strong> \u800c\u4e0d\u662f\u4ec5\u4e13\u6ce8\u4e8e\u5185\u90e8\u8f6c\u578b\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u4e13\u6ce8\u53d1\u5c55\u4e09\u5927\u6838\u5fc3\u5408\u4f5c\u652f\u67f1\uff1a\n<\/p><ul>\n<li><strong>\u6280\u672f\u5408\u4f5c\u4f19\u4f34\uff1a<\/strong> \u96c6\u6210\u6765\u81ea\u9876\u7ea7\u5f00\u53d1\u8005\u7684AI\u3001\u81ea\u52a8\u5316\u548c\u5927\u6570\u636e\u3002.<\/li>\n<li><strong>\u5185\u5bb9\u4e0e\u521b\u610f\u5408\u4f5c\u4f19\u4f34\uff1a<\/strong> \u8054\u5408\u5236\u4f5c\u8d44\u6e90\uff0c\u4e3a\u6d3b\u52a8\u63d0\u4f9b\u5b9e\u9645\u7075\u611f\u3002.<\/li>\n<li><strong>\u8fd0\u8425\u4e0e\u5206\u9500\u5408\u4f5c\u4f19\u4f34\uff1a<\/strong> \u62d3\u5c55\u5a92\u4f53\u7f51\u7edc\uff0c\u8986\u76d6\u6240\u6709\u76ee\u6807\u5ba2\u6237\u7ec6\u5206\u5e02\u573a\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1aDPS.MEDIA\u8054\u76df x Startup EduCare<\/h3><div style=\"margin-bottom:24px;\">\n<table class=\"wp-block-table is-style-stripes\" style=\"max-width:600px;\">\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u6311\u6218<\/th>\n<th>DPS.MEDIA\u89e3\u51b3\u65b9\u6848<\/th>\n<th>\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u63a5\u89e6\u65b0\u5ba2\u6237<\/td>\n<td>\u7ebf\u4e0a\u6e20\u9053\u53d7\u9650<\/td>\n<td>\u901a\u8fc7EdTech\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u4ea4\u53c9\u9500\u552e<\/td>\n<td>\u4e09\u5b63\u5ea6\u5185\u7ebf\u7d22\u589e\u957f82%<\/td>\n<\/tr>\n<tr>\n<td>\u4f18\u5316\u5e7f\u544a\u6210\u672c<\/td>\n<td>\u6210\u672c\u8d85\u51faKPI<\/td>\n<td>\u4e0e\u5408\u4f5c\u4f19\u4f34\u5171\u4eab\u5e7f\u544a\u8d44\u6e90<\/td>\n<td>\u6bcf\u6708\u6570\u5b57\u652f\u51fa\u51cf\u5c1134%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>\u5171\u521b\uff1a\u91cd\u65b0\u5b9a\u4e49\u6570\u5b57\u7ade\u4e89<\/h3><p>DPS.MEDIA\u8ba4\u4e3a\uff0c\u5171\u540c\u521b\u4f5c\u5408\u4f5c\u6a21\u5f0f\uff08<em>co-creation<\/em>\uff09\u5df2\u4e0d\u518d\u4ec5\u4ec5\u662f\u201c\u53cc\u8d62\u201d\uff0c\u800c\u662f\u6269\u5c55\u4e3a\u201c\u5171\u8d62\u5171\u6210\u957f\u201d\u3002\u5f53\u6211\u4eec\u4e0e\u5408\u4f5c\u4f19\u4f34\u5171\u540c\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u6253\u9020\u65b0\u4ef7\u503c\u65f6\uff0c\u4e3b\u52a8\u7814\u7a76\u6570\u5b57\u5408\u8d44\u4f01\u4e1a\u6a21\u5f0f\uff0c\u5f00\u53d1\u5171\u4eab\u5185\u5bb9\u5206\u53d1\u5e73\u53f0\uff0c\u540c\u65f6\u63d0\u5347\u6574\u4f53\u7ade\u4e89\u529b\u3002. <strong>\u6211\u4eec\u7684\u89c2\u70b9\uff1a<\/strong> \u201c\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u4e2d\u5c0f\u4f01\u4e1a\u2014\u2014\u6bcf\u4e00\u4e2a\u73af\u8282\u90fd\u53ef\u80fd\u6210\u4e3a\u8425\u6536\u7a81\u7834\u3001\u6d41\u7a0b\u6539\u8fdb\u548c\u6570\u5b57\u54c1\u724c\u4f53\u9a8c\u7684\u8df3\u677f\u3002\u201d\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/toi-uu.jpg\" alt=\"\u63a8\u52a8DPS.MEDIA\u4eba\u624d\u53d1\u5c55\u4e0e\u521b\u65b0\u6587\u5316\" title=\"\"><\/p><h2 id=\"thuc-day-phat-trien-nhan-tai-va-van-hoa-doi-moi-tai-dps-media\">\u63a8\u52a8DPS.MEDIA\u4eba\u624d\u53d1\u5c55\u4e0e\u521b\u65b0\u6587\u5316<\/h2><h3>\u591a\u5143\u5316\u4eba\u624d\u662f\u5353\u8d8a\u589e\u957f\u7684\u5173\u952e<\/h3><p><strong>DPS.MEDIA<\/strong> \u8ba4\u4e3a\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u53ea\u6709\u90a3\u4e9b\u80fd\u591f\u57f9\u517b\u6301\u7eed\u521b\u65b0\u4eba\u624d\u7684\u4f01\u4e1a\u624d\u80fd\u5f15\u9886\u5e02\u573a\u3002\u6211\u4eec\u4e0d\u4fa7\u91cd\u4e8e \u201c\u7c89\u9970\u201d \u4e2a\u4eba\u6210\u5c31\u6216\u4f20\u7edf\u7684\u62db\u8058\u65b9\u5f0f\uff0c\u800c\u662f\u4e13\u6ce8\u4e8e\u6784\u5efa\u4e00\u4e2a\u80fd\u591f\u5e2e\u52a9 <b>\u6bcf\u4e00\u4f4d\u6210\u5458\u91ca\u653e\u521b\u9020\u529b<\/b> \u5e76\u9f13\u52b1\u5c1d\u8bd5\u65b0\u60f3\u6cd5\u3002\u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7814\u7a76\uff0c\u4fc3\u8fdb\u80fd\u529b\u548c\u89c2\u70b9\u591a\u5143\u5316\u7684\u7ec4\u7ec7\uff0c\u5176\u521b\u65b0\u6548\u7387\u901a\u5e38\u6bd4\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\u9ad8\u51fa45%\u3002.<\/p><p>\n<b>DPS.MEDIA\u7684\u9ad8\u6548\u7ba1\u7406\u6a21\u5f0f<\/b> \u5305\u62ec\u4ee5\u4e0b\u8981\u7d20\uff1a<\/p><ul style=\"margin-left:20px;\">\n<li>\u63a5\u53d7\u5931\u8d25\u4ee5\u5feb\u901f\u5b66\u4e60\u2014\u2014\u201c\u5148\u9519\u540e\u5bf9\u201d\u7684\u6587\u5316\u3002.<\/li>\n<li>\u57fa\u4e8eSME\u5ba2\u6237\u5b9e\u9645\u9700\u6c42\u7684\u6301\u7eed\u57f9\u8bad\u3002.<\/li>\n<li>\u6bcf\u4f4d\u5458\u5de5\u90fd\u662f\u7075\u611f\u6765\u6e90\u2014\u2014\u4e0d\u5206\u5e74\u9f84\u3001\u804c\u4f4d\u3002.<\/li>\n<li>\u4fe1\u606f\u900f\u660e\u4ea4\u6d41\uff0c\u591a\u7ef4\u53cd\u9988\u4e0e\u76f4\u63a5\u56de\u5e94\u3002.<\/li>\n<\/ul><h3>\u521b\u65b0\u653f\u7b56\u7d27\u5bc6\u7ed3\u5408\u5b9e\u9645\u6210\u6548<\/h3><p>\u6211\u4eec\u91c7\u7528\u4e09\u6b65\u6d41\u7a0b\uff1a <b>\u8bd5\u9a8c\u2014\u2014\u8bc4\u4f30\u2014\u2014\u6269\u5c55<\/b> \u9002\u7528\u4e8e\u6240\u6709\u65b0\u63d0\u6848\u3002\u5178\u578b\u6848\u4f8b\u4e3aGialong Home\u5bb6\u5177\u54c1\u724c\u5ba2\u6237\u670d\u52a1\u81ea\u52a8\u5316\u804a\u5929\u673a\u5668\u4eba\u9879\u76ee\uff082023\uff09\uff1a\u4ec56\u5468\u540e\uff0c\u8be5\u65b9\u6848\u5e26\u6765\u67e5\u8be2\u91cf\u589e\u957f\u9ad8\u8fbe1851%\uff0c\u5e76\u964d\u4f4e\u4eba\u529b\u6210\u672c201%\u3002\u6210\u529f\u5b9e\u65bd\u7684\u521b\u65b0\u4f1a\u88ab\u590d\u5236\uff0c\u540c\u65f6\u6fc0\u52b1\u56e2\u961f\u4e3b\u52a8\u63d0\u51fa\u521b\u610f\u3002.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5f71\u54cd<\/th>\n<th>DPS.MEDIA\u7684\u5b9e\u9645\u6848\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u591a\u5143\u5316\u4eba\u624d<\/strong><\/td>\n<td>\u63d0\u5347\u95ee\u9898\u89e3\u51b3\u6548\u7387<\/td>\n<td>\u6bcf\u4e24\u4e2a\u6708\u4e3e\u529e\u4e00\u6b21\u5185\u90e8\u9ed1\u5ba2\u677e<\/td>\n<\/tr>\n<tr>\n<td><strong>\u654f\u6377\u601d\u7ef4<\/strong><\/td>\n<td>\u5feb\u901f\u5e94\u5bf9\u5e02\u573a\u53d8\u5316<\/td>\n<td>\u6839\u636e\u5b63\u8282\u7075\u6d3b\u5f00\u5c55\u5e7f\u544a\u670d\u52a1<\/td>\n<\/tr>\n<tr>\n<td><strong>\u63a8\u52a8\u521b\u65b0<\/strong><\/td>\n<td>\u6301\u7eed\u521b\u65b0\u4ea7\u54c1\u4e0e\u670d\u52a1<\/td>\n<td>\u63a8\u51fa\u5b9e\u65f6\u5ba2\u6237\u884c\u4e3a\u5206\u6790\u5de5\u5177<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p style=\"margin-top:20px;\">\n<\/p><p>DPS.MEDIA\u76f8\u4fe1\uff0c\u52302030\u5e74\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u5c06\u6765\u81ea\u4e8e\u5bf9\u667a\u529b\u7684\u6295\u8d44\u548c\u771f\u6b63\u521b\u65b0\u6587\u5316\u7684\u5efa\u8bbe\u2014\u2014\u56e0\u4e3a\u8fd9\u662f\u4e0d\u4ec5\u6ecb\u517b\u5185\u90e8\u6210\u529f\uff0c\u8fd8\u80fd\u5f3a\u70c8\u6fc0\u52b1\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u793e\u533a\u7684\u57fa\u7840\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_11718.jpg\" alt=\"\u5851\u9020\u6570\u5b57\u8425\u9500\u884c\u4e1a\u7684\u900f\u660e\u4e0e\u9ad8\u6548\u6807\u51c6\" title=\"\"><\/p><h2 id=\"dinh-hinh-tieu-chuan-minh-bach-va-hieu-qua-trong-nganh-digital-marketing\">\u5851\u9020\u6570\u5b57\u8425\u9500\u884c\u4e1a\u7684\u900f\u660e\u4e0e\u9ad8\u6548\u6807\u51c6<\/h2><h3>\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u4e0e\u6267\u884c\u4e2d\u7684\u900f\u660e\u6807\u51c6<\/h3><p>\u57fa\u4e8e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u548c\u62a5\u544a\u7684\u6700\u65b0\u7814\u7a76 <b>\u5e7f\u544a\u900f\u660e\u5ea6<\/b> \u6839\u636e IAB 2023 \u5e74\u7684\u6570\u636e\uff0c\u900f\u660e\u5ea6\u5df2\u6210\u4e3a\u5168\u7403\u6570\u5b57\u8425\u9500\u884c\u4e1a\u53d1\u5c55\u7684 \u201c\u9ec4\u91d1\u201d \u6807\u51c6\u3002\u5728 <b>DPS.MEDIA<\/b>, \uff0c\u6211\u4eec\u79ef\u6781\u5e94\u7528\u5148\u8fdb\u7684\u8861\u91cf\u6807\u51c6\uff0c\u5e76\u4e0e\u8d8a\u5357\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u4fdd\u6301\u5f00\u653e\u6c9f\u901a\u3002. <br>\n\u4f8b\u5982\uff0c\u6bcf\u4efd\u6d3b\u52a8\u5408\u540c\u90fd\u9644\u6709\u9884\u7b97\u5206\u914d\u8868\u3001\u5177\u4f53KPI\u548c\u5b9a\u671f\u62a5\u544a\uff0c\u786e\u4fdd\u6240\u6709\u6307\u6807\u90fd\u53ef\u63a7\u3002. <\/p><ul>\n<li>\u660e\u786e\u533a\u5206\u5404\u9879\u5a92\u4f53\u652f\u51fa<\/li>\n<li>\u627f\u8bfa\u5b9e\u65f6\u66f4\u65b0\u6570\u636e\uff08\u5b9e\u65f6\u62a5\u544a\uff09<\/li>\n<li>\u4f01\u4e1a\u6613\u61c2\u8bed\u8a00\u7684\u6570\u636e\u89e3\u91ca\u653f\u7b56<\/li>\n<\/ul><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th style=\"text-align: center;\">\u6807\u51c6<\/th>\n<th style=\"text-align: center;\">\u63a7\u5236\u5de5\u5177<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: center;\">\u9884\u7b97\u900f\u660e\u5ea6<\/td>\n<td style=\"text-align: center;\">\u4eea\u8868\u677f\u5f62\u5f0f\u7684\u9884\u7b97\u62a5\u544a<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">\u5e7f\u544a\u6548\u679c<\/td>\n<td style=\"text-align: center;\">Google Analytics 4\uff0cMeta \u5e7f\u544a\u62a5\u544a<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">KPI\u98ce\u9669\u63a7\u5236<\/td>\n<td style=\"text-align: center;\">\u65f6\u95f4\u7ebf\u7b7e\u5230\uff0c\u5b9a\u671f\u5ba1\u8ba1<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5b9e\u9645\u6210\u6548\u2014\u2014\u8d8a\u5357\u65f6\u5c1a\u96f6\u552e\u884c\u4e1a\u6848\u4f8b\u7814\u7a76<\/h3><p>2023\u5e74\uff0c, <b>DPS.MEDIA<\/b> \u4e0e\u4e00\u5bb6\u672c\u571f\u65f6\u5c1a\u54c1\u724c\u5408\u4f5c\uff0c\u91c7\u7528 \u201cdata-driven marketing\u201d \u6a21\u578b\u5e76\u6267\u884c\u6bcf\u5468\u9884\u7b97\u900f\u660e\u653f\u7b56\u3002\u7ed3\u679c\u663e\u793a\uff0c\u5728\u5b9e\u65bd\u4ec5 3 \u4e2a\u6708\u540e\uff0cCPC \u6210\u672c\u4e0b\u964d\u4e86 21%\uff0cROAS \u4ece 3.2 \u63d0\u5347\u81f3 5.4\u3002.<br>\n\u89c2\u70b9 <b>DPS.MEDIA<\/b>\uff1a\u201c\u4e2d\u5c0f\u4f01\u4e1a\u6709\u6743\u4e86\u89e3\u548c\u638c\u63a7\u6bcf\u4e00\u7b14\u8d39\u7528\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u4f9d\u8d56\u7b3c\u7edf\u7684\u62a5\u4ef7\u2014\u2014\u8fd9\u6b63\u662f\u5efa\u7acb\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u7684\u529b\u91cf\u3002\u201d <br>\n\u4e3a\u8fbe\u5230\u6b64\u6807\u51c6\uff0c\u6211\u4eec\u4f18\u5148\u8003\u8651\uff1a<\/p><ul>\n<li><strong>\u5168\u9762\u63a7\u5236\u6d41\u7a0b\u2014\u2014<\/strong> \u4ece\u76ee\u6807\u5206\u6790\u3001\u4fe1\u606f\u4f20\u9012\u5230\u8f6c\u5316\u7387\u8861\u91cf<\/li>\n<li><strong>\u5ba2\u6237\u57f9\u8bad \u2013<\/strong> \u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u63a5\u89e6\u73b0\u4ee3\u5316\u6d4b\u91cf\u5de5\u5177<\/li>\n<li><strong>\u6570\u636e\u5b89\u5168 \u2013<\/strong> \u6240\u6709\u9879\u76ee\u5747\u6309\u7167 ISO 27001:2022 \u6807\u51c6\u6267\u884c<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/g-hieu.jpg\" alt=\"\u643a\u624b\u4f01\u4e1a\u793e\u533a\uff0c\u5171\u540c\u5b9e\u73b02030\u5e74\u53ef\u6301\u7eed\u589e\u957f\u76ee\u6807\" title=\"\"><\/p><h2 id=\"chung-tay-cung-cong-dong-doanh-nghiep-vi-muc-tieu-tang-truong-ben-vung-den-2030\">\u643a\u624b\u4f01\u4e1a\u793e\u533a\uff0c\u5171\u540c\u5b9e\u73b02030\u5e74\u53ef\u6301\u7eed\u589e\u957f\u76ee\u6807<\/h2><h3>\u9762\u5411\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u6218\u7565<\/h3><p><strong>DPS.MEDIA<\/strong> \u6211\u4eec\u7684\u89c2\u70b9\u8ba4\u4e3a\uff0c\u8d8a\u5357\u4f01\u4e1a\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u7684\u5173\u952e\u5728\u4e8e\u6839\u636e\u5404\u884c\u4e1a\u7279\u70b9\u4f18\u5316\u5e94\u7528\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002\u6839\u636e\u6ce2\u58eb\u987f\u54a8\u8be2\u96c6\u56e2\uff082023\u5e74\uff09\u7684\u62a5\u544a\uff0c\u4e3b\u52a8\u8fdb\u884c\u6570\u5b57\u5316\u8f6c\u578b\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5e74\u5747\u6536\u5165\u589e\u957f\u53ef\u8fbe25-30%\u3002\u987a\u5e94\u8fd9\u4e00\u8d8b\u52bf\uff0c\u6211\u4eec\u4e13\u6ce8\u4e8e\u56f4\u7ed5\u4e09\u5927\u652f\u67f1\u6784\u5efa\u89e3\u51b3\u65b9\u6848\uff1a<\/p><ul style=\"margin-left: 24px;\">\n<li><strong>\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316<\/strong> \u2013 \u5229\u7528\u5927\u6570\u636e\u548c\u4eba\u5de5\u667a\u80fd\u6784\u5efa\u6f5c\u5728\u5ba2\u6237\u753b\u50cf\uff0c\u4f7f\u4e92\u52a8\u65c5\u7a0b\u66f4\u52a0\u7cbe\u7b80\u3002.<\/li>\n<li><strong>\u7cbe\u51c6\u8861\u91cf\u6548\u679c<\/strong> \u2013 \u5e94\u7528\u7edf\u4e00\u7684\u4eea\u8868\u76d8\u7cfb\u7edf\uff0c\u5b9e\u65f6\u66f4\u65b0 ROI\u3001CAC \u6307\u6807\uff0c\u5e2e\u52a9\u4f01\u4e1a\u57fa\u4e8e\u6570\u636e\u505a\u51b3\u7b56\u3002.<\/li>\n<li><strong>\u591a\u5143\u5316\u5e7f\u544a\u5e73\u53f0<\/strong> \u2013 \u7ed3\u5408 Google\u3001TikTok\u3001Facebook\u3001\u672c\u5730 SEO \u7b49\u6e20\u9053\uff0c\u63d0\u9ad8\u89e6\u8fbe\u80fd\u529b\uff0c\u4f18\u5316\u8f6c\u5316\u6210\u672c\u3002.<\/li>\n<\/ul><h3>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u5b9e\u73b0\u7eff\u8272\u589e\u957f<\/h3><p>\u6839\u636e\u8d8a\u5357\u6570\u5b57\u8f6c\u578b\u7814\u7a76\u9662\uff082024\u5e74\uff09\u7684\u7814\u7a76\uff0c\u201c\u7eff\u8272\u589e\u957f\u201d \u7684\u6982\u5ff5\u4e0d\u4ec5\u5c40\u9650\u4e8e\u73af\u5883\uff0c\u8fd8\u5305\u62ec\u5546\u4e1a\u6a21\u5f0f\u8f6c\u578b\u7684\u538b\u529b\u3002\u5728\u5b9e\u8df5\u4e2d\uff0cDPS.MEDIA \u5728 F&amp;B \u9886\u57df\u7684\u4e00\u4e9b\u5ba2\u6237\u5df2\u53d6\u5f97 <strong>\u5728\u7ebf\u8ba2\u5355\u589e\u957f\u7387\u9ad8\u8fbe40%<\/strong> \u7ecf\u8fc7\u516d\u4e2a\u6708\u4f18\u5316\u9500\u552e\u6f0f\u6597\u548c\u53ef\u6301\u7eed\u4f20\u64ad\u3002.<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width: 90%; margin: 16px auto;\">\n<thead>\n<tr>\n<th>\u589e\u957f\u8bc4\u4f30\u6307\u6807<\/th>\n<th>\u5b9e\u65bd DPS.MEDIA \u89e3\u51b3\u65b9\u6848\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u8f6c\u5316\u7387\uff08Conversion rate\uff09<\/strong><\/td>\n<td>\u2191 35%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8425\u9500\u8d39\u7528\/\u6536\u5165\u6bd4\u7387<\/strong><\/td>\n<td>\u2193 18%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5ba2\u6237\u6ee1\u610f\u5ea6\u6307\u6570\uff08NPS\uff09<\/strong><\/td>\n<td>\u2191 42\u5206<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u4ef7\u503c\u94fe\u8054\u7ed3\u2014\u2014\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u6253\u9020\u53ef\u6301\u7eed\u751f\u6001\u7cfb\u7edf<\/h3><p>DPS.MEDIA \u4e3b\u5f20\u4e0e\u56fd\u5185\u79d1\u6280\u5408\u4f5c\u4f19\u4f34\u4ee5\u53ca\u521b\u65b0\u578b\u521d\u521b\u4f01\u4e1a\u8fdb\u884c\u6df1\u5ea6\u5408\u4f5c\u3002\u6211\u4eec\u4fdd\u6301 <strong>\u5bf9SMEs\u56e2\u961f\u8fdb\u884c\u6570\u5b57\u5316\u601d\u7ef4\u57f9\u8bad\u7684\u6d41\u7a0b<\/strong>, \u4f7f\u7528Philip Kotler\u7684\u300aDigital Marketing for SMEs\u300b\u6700\u65b0\u5b66\u672f\u8d44\u6599\u3002\u7ed3\u679c\u662f\u6253\u9020\u51fa <em>\u521b\u65b0\u578b\u4f01\u4e1a\u793e\u533a<\/em> \u4ee5\u5206\u4eab\u77e5\u8bc6\uff0c\u5e2e\u52a9\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u5747\u8861\u53d1\u5c55\uff0c\u5e76\u4ece\u6570\u5b57\u57fa\u7840\u83b7\u5f97\u5f3a\u52b2\u52a8\u529b\u3002.<\/p><h2 id=\"outro\">\u4e0b\u4e00\u9636\u6bb5\u7684\u51c6\u5907<\/h2><p>DPS.MEDIA\u76f8\u4fe1\uff0c\u6570\u5b57\u8425\u9500\u7684\u672a\u6765\u4e0d\u4ec5\u5728\u4e8e\u6280\u672f\uff0c\u66f4\u5728\u4e8e\u7406\u89e3\u4eba\u7c7b\u9700\u6c42\u7684\u80fd\u529b\u3001\u521b\u9020\u6027\u601d\u7ef4\u4ee5\u53ca\u5bf9\u5e02\u573a\u53d8\u5316\u7684\u5feb\u901f\u9002\u5e94\u80fd\u529b\u3002\u52302030\u5e74\u7684\u53d1\u5c55\u65b9\u5411\uff0c\u662f\u5c06\u8fd9\u4e9b\u6838\u5fc3\u4ef7\u503c\u89c2\u878d\u5165\u6bcf\u4e00\u9879\u652f\u6301\u8d8a\u5357SMEs\u62d3\u5c55\u6570\u5b57\u5546\u4e1a\u73af\u5883\u7684\u6218\u7565\u4e2d\u3002.<\/p><p>\u7cfb\u7edf\u6027\u6570\u5b57\u5316\u8f6c\u578b\u3001\u6570\u636e\u9a71\u52a8\u8425\u9500\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u662fDPS.MEDIA\u5c06\u6301\u7eed\u6295\u8d44\u7814\u7a76\u3001\u5e94\u7528\u548c\u6539\u8fdb\u7684\u4e09\u5927\u652f\u67f1\u3002\u6211\u4eec\u5e0c\u671b\u6bcf\u4e00\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5373\u4f7f\u8d44\u6e90\u6709\u9650\uff0c\u4e5f\u6709\u673a\u4f1a\u83b7\u5f97\u7cfb\u7edf\u3001\u6709\u6548\u4e14\u7b26\u5408\u81ea\u8eab\u5b9e\u9645\u6761\u4ef6\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002.<\/p><p>\u6211\u4eec\u9f13\u52b1\u4f01\u4e1a\u4ece\u5c0f\u5904\u7740\u624b\u5f00\u542f\u6570\u5b57\u5316\u8f6c\u578b\u4e4b\u65c5\uff1a\u5efa\u7acb\u5ba2\u6237\u6863\u6848\u3001\u4f18\u5316\u5185\u5bb9\u3001\u5e94\u7528AI\u6216\u5c1d\u8bd5\u81ea\u52a8\u5316\u5ba2\u6237\u670d\u52a1\u3002\u6bcf\u4e00\u4e2a\u4eca\u5929\u7684\u884c\u52a8\u90fd\u5c06\u6210\u4e3a\u660e\u5929\u7a33\u5065\u53d1\u5c55\u7684\u57fa\u77f3\u3002.<\/p><p>\u5982\u679c\u60a8\u5173\u6ce8\u5982\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316\u3001\u591a\u6e20\u9053\u6574\u5408\u8425\u9500\uff08\u5168\u6e20\u9053\uff09\u7b49\u4e3b\u9898\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e6%95%b4%e5%90%88%e5%aa%92%e4%bd%93%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u6216\u662f\u5bf9\u667a\u80fd\u804a\u5929\u673a\u5668\u4eba\u3001\u4e92\u52a8\u5185\u5bb9\u7b49\u65b0\u6280\u672f\u5e94\u7528\u611f\u5174\u8da3\u2014\u2014\u73b0\u5728\u6b63\u662f\u6211\u4eec\u5171\u540c\u6df1\u5165\u63a2\u7d22\u3001\u62d3\u5c55\u77e5\u8bc6\u7684\u7406\u60f3\u65f6\u673a\u3002<\/a>.<\/p><p>DPS.MEDIA\u975e\u5e38\u671f\u5f85\u6536\u5230\u6765\u81ea\u793e\u533a\u7684\u60f3\u6cd5\u548c\u53cd\u9988\u2014\u2014\u90a3\u4e9b\u4e0e\u6211\u4eec\u5171\u540c\u5206\u4eab\u901a\u8fc7\u8425\u9500\u4e3a\u5546\u4e1a\u5e26\u6765\u5b9e\u9645\u4ef7\u503c\u4e4b\u65c5\u7684\u4eba\u4eec\u3002\u8bf7\u7559\u4e0b\u8bc4\u8bba\u6216\u52a0\u5165\u6211\u4eec\u7684\u8ba8\u8bba\uff0c\u5171\u540c\u8fde\u63a5\u3001\u4f20\u64ad\u5e76\u7ee7\u7eed\u643a\u624b\u8fc8\u54112030\u5e74\u7684\u53d1\u5c55\u4e4b\u8def\u3002. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e5%ba%8f%e5%88%97%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%8c%e6%9c%80%e4%bd%b3%e6%96%b9%e6%b3%95%e5%8f%8a%e5%85%b8%e5%9e%8b%e7%a4%ba%e4%be%8b\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u4ec0\u4e48\u662f\u90ae\u4ef6\u5e8f\u5217\uff1f\u6700\u4f73\u65b9\u6cd5\u53ca\u5178\u578b\u793a\u4f8b\u3002<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%97%e6%9c%80%e8%91%97%e5%90%8d%e7%9a%84%e4%ba%94%e5%a4%a7%e7%be%8e%e5%a6%86kol\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u8d8a\u5357\u6700\u8457\u540d\u76845\u4f4d\u7f8e\u5986KOL<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media-%e8%87%aa-2017-%e5%b9%b4%e4%bb%a5%e6%9d%a5%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA\u81ea2017\u5e74\u4ee5\u6765\u7684\u53d1\u5c55\u5386\u7a0b<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps%e5%aa%92%e4%bd%93%e7%a7%8d%e5%ad%90%e6%9c%8d%e5%8a%a1%ef%bc%8c%e4%bf%a1%e8%aa%89%e5%8f%af%e9%9d%a0%ef%bc%8c%e4%bb%b7%e6%a0%bc%e6%98%af%e5%90%a6%e5%90%88%e7%90%86%ef%bc%9f\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA \u79cd\u5b50\u670d\u52a1\u4fe1\u8a89\u4fdd\u8bc1\u2014\u2014\u4ef7\u683c\u5408\u7406<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%85%83%e6%97%a6%e8%8a%82%e5%ae%a3%e4%bc%a0%e8%ae%a1%e5%88%92-1-1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5143\u65e61\/1\u4f20\u64ad\u8ba1\u5212\uff1a\u6218\u80dc\u6240\u6709\u5bf9\u624b<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%bd%b1%e5%93%8d%e8%80%85%e8%90%a5%e9%94%80%ef%bc%9a%e4%b8%8ekol%e5%90%88%e4%bd%9c%e4%bb%a5%e6%8f%90%e5%8d%87%e5%93%81%e7%89%8c%e8%ae%a4%e7%9f%a5%e5%ba%a6\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u5f71\u54cd\u8005\u8425\u9500\uff1a\u5982\u4f55\u4e0eKOL\u5408\u4f5c\u4ee5\u589e\u5f3a\u54c1\u724c\u8ba4\u77e5\u5ea6<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u660e\u786e\u7684\u53d1\u5c55\u65b9\u5411\u662f\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u65f6\u4ee3\u751f\u5b58\u548c\u7a81\u7834\u7684\u524d\u63d0\uff0cDPS.MEDIA\u627f\u8bfa\u6210\u4e3a\u8d8a\u5357\u4f01\u4e1a\u53ef\u6301\u7eed\u589e\u957f\u7684\u7b2c\u4e00\u6570\u5b57\u52a9\u63a8\u5668\uff0c\u76f4\u81f32030\u5e74\u3002\u6211\u4eec\u7406\u89e3\uff0c\u5728\u4e00\u4e2a[\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[366,353],"class_list":["post-22734","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-chien-luoc-kinh-doanh","tag-phat-trien-doanh-nghiep"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/22734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=22734"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/22734\/revisions"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=22734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=22734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=22734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}