{"id":22688,"date":"2025-04-30T12:32:33","date_gmt":"2025-04-30T05:32:33","guid":{"rendered":"https:\/\/dps.media\/dps-media-giai-phap-digital-marketing-thuc-chien-cho-doanh-nghiep-nho\/"},"modified":"2025-04-30T12:32:36","modified_gmt":"2025-04-30T05:32:36","slug":"dps-%e5%aa%92%e4%bd%93%e4%b8%ba%e5%b0%8f%e4%bc%81%e4%b8%9a%e6%8f%90%e4%be%9b%e5%ae%9e%e6%88%98%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/dps-%e5%aa%92%e4%bd%93%e4%b8%ba%e5%b0%8f%e4%bc%81%e4%b8%9a%e6%8f%90%e4%be%9b%e5%ae%9e%e6%88%98%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/","title":{"rendered":"DPS.MEDIA\u2014\u2014\u4e3a\u5c0f\u4f01\u4e1a\u91cf\u8eab\u6253\u9020\u7684\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>\u60f3\u8981\u53ef\u6301\u7eed\u589e\u957f\u7684\u5c0f\u4f01\u4e1a\uff0c\u7edd\u4e0d\u80fd\u5ffd\u89c6\u6570\u5b57\u8425\u9500\u2014\u2014\u6570\u5b57\u65f6\u4ee3\u89e6\u8fbe\u5ba2\u6237\u7684\u4e3b\u529b\u6e20\u9053\u3002.<\/strong> \u5728DPS.MEDIA\uff0c\u6211\u4eec\u53d1\u73b0\u8d85\u8fc780%\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6b63\u786e\u5e94\u7528\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u540e\uff0c\u4ec53-6\u4e2a\u6708\u5185\u8ba2\u5355\u91cf\u90fd\u6709\u660e\u663e\u63d0\u5347\u3002. <em>\u90a3\u4e48\uff0c\u5982\u4f55\u4ee5\u6700\u4f18\u9884\u7b97\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\u5b9e\u73b0\u9ad8\u6548\u8f6c\u5316\uff1f<\/em><\/p><p><strong>\u4e13\u4e3a\u5c0f\u4f01\u4e1a\u91cf\u8eab\u6253\u9020\u7684\u5b9e\u6218\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u5c31\u662f\u5e2e\u52a9\u4f60\u4e0e\u5927\u54c1\u724c\u516c\u5e73\u7ade\u4e89\u7684\u201c\u94a5\u5319\u201d\u3002.<\/strong> \u51ed\u501f\u4e0e\u6570\u767e\u5bb6\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5408\u4f5c\u7ecf\u9a8c\uff0cDPS.MEDIA\u4e13\u6ce8\u4e8e\u5b9e\u7528\u7b56\u7565\uff1a <em>\u667a\u80fd\u5e7f\u544a\u3001\u591a\u6e20\u9053\u54c1\u724c\u5efa\u8bbe\u3001\u4f18\u5316\u7ebf\u4e0a\u9500\u552e\u3001\u900f\u660e\u6548\u679c\u8861\u91cf\uff0c,<\/em> \u6240\u6709\u65b9\u6848\u90fd\u6839\u636e\u6bcf\u5bb6\u4f01\u4e1a\u7684\u8d44\u6e90\u4e0e\u589e\u957f\u76ee\u6807\u201c\u91cf\u8eab\u5b9a\u5236\u201d\u3002.<\/p><p><strong>\u4f60\u65e0\u9700\u5e9e\u5927\u9884\u7b97\u2014\u2014\u5173\u952e\u662f\u61c2\u5f97\u5728\u6b63\u786e\u7684\u65f6\u95f4\u3001\u6b63\u786e\u7684\u5730\u65b9\u6295\u8d44\u3002.<\/strong> \u90a3\u4e9b\u6211\u4eec <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"44\">DPS.MEDIA<\/a> \u6210\u529f\u54a8\u8be2\u8fc7\u7684\u5c0f\u4f01\u4e1a\u90fd\u6709\u5171\u540c\u70b9\uff1a <em>\u6e05\u695a\u4e86\u89e3\u5ba2\u6237\u753b\u50cf\uff0c\u9009\u62e9\u5408\u9002\u7684\u4f20\u64ad\u6e20\u9053\uff0c\u5e76\u6839\u636e\u5b9e\u9645\u6570\u636e\u6301\u7eed\u4f18\u5316\u6d3b\u52a8\u3002.<\/em> \u8fd9\u80fd\u8ba9\u5e7f\u544a\u6210\u672c\u964d\u4f4e30%\uff0c\u4f46\u8f6c\u5316\u7387\u5374\u7ffb\u500d\u63d0\u5347\u3002.<\/p><p><strong>\u6570\u5b57\u4e16\u754c\u77ac\u606f\u4e07\u53d8\uff0c\u5c0f\u4f01\u4e1a\u82e5\u884c\u52a8\u8fdf\u7f13\u5c06\u96be\u4ee5\u7a81\u7834\u3002.<\/strong> DPS.MEDIA\u627f\u8bfa\u5e26\u6765\u5b9e\u6218\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u2014\u2014\u4ece\u6218\u7565\u54a8\u8be2\u5230\u540c\u6b65\u6267\u884c\u2014\u2014\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u751f\u5b58\uff0c\u66f4\u5f3a\u52b2\u53d1\u5c55\uff0c\u9ad8\u6548\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\u3002. <em>\u5f53\u8425\u9500\u6210\u4e3a\u589e\u957f\u52a8\u529b\uff0c\u5c0f\u4f01\u4e1a\u5c06\u6709\u66f4\u5927\u673a\u4f1a\u5d1b\u8d77\uff0c\u5728\u5e02\u573a\u4e0a\u786e\u7acb\u5730\u4f4d\u3002.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-nhieu.jpg\" alt=\"\u6df1\u5165\u4e86\u89e3\u5c0f\u578b\u4f01\u4e1a\u53ca\u5176\u5b9e\u9645\u6570\u5b57\u8425\u9500\u96be\u9898\" title=\"\"><\/p><h2 id=\"hieu-thau-doanh-nghiep-nho-va-nhung-bai-toan-digital-marketing-thuc-te\">\u6df1\u5165\u4e86\u89e3\u5c0f\u578b\u4f01\u4e1a\u53ca\u5176\u5b9e\u9645\u6570\u5b57\u8425\u9500\u96be\u9898<\/h2><h3 style=\"margin-top:28px; colour:#222;\">\u201cNh\u1eefng th\u00e1ch th\u1ee9c s\u1ed1 c\u1ee7a SMEs: Ng\u00e2n s\u00e1ch nh\u1ecf,\u00e1p l\u1ef1c l\u1edbn\u201d<\/h3><p><strong>\u4e8b\u5b9e\u4e0a\uff0c\u5927\u591a\u6570\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\uff08SMEs\uff09\u5728\u5b9e\u65bd\u6570\u5b57\u8425\u9500\u65f6\u90fd\u9047\u5230\u5178\u578b\u7684\u201c\u74f6\u9888\u201d\uff1a\u8d44\u6e90\u6709\u9650\u4e0e\u6548\u679c\u96be\u4ee5\u4fdd\u969c\u3002<\/strong><\/p><ul style=\"margin-left:25px;\">\n<li>\u9884\u7b97\u6709\u9650\uff0c\u96be\u4ee5\u5feb\u901f\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/li>\n<li>\u7f3a\u4e4f\u6807\u51c6\u5316\u7684\u591a\u6e20\u9053\u5e7f\u544a\u4e0e\u9500\u552e\u6d41\u7a0b<\/li>\n<li>\u7f3a\u4e4f\u6570\u5b57\u5316\u9886\u57df\u7684\u4eba\u529b\u8d44\u6e90\u548c\u4e13\u4e1a\u77e5\u8bc6<\/li>\n<li>\u59cb\u7ec8\u9700\u8981\u7075\u6d3b\u5e94\u5bf9\u5e02\u573a\u6ce2\u52a8<\/li>\n<\/ul><p>\u6839\u636eGoogle APAC\uff082023\u5e74\uff09\u7684\u8c03\u67e5\uff0c,<strong>\u8d8a\u5357\u670976%\u7684\u4e2d\u5c0f\u4f01\u4e1a\u56e0\u7f3a\u4e4f\u5b8c\u6574\u7684\u6570\u636e\u5206\u6790\u800c\u5bf9\u6570\u5b57\u5e7f\u544a\u6295\u5165\u611f\u5230\u201c\u4e0d\u5b89\u201d\u3002.<\/strong> \u7535\u5b50\u5546\u52a1\u4e13\u5bb6\u8303\u5fb7\u5f3a\u8868\u793a\uff1a <em>\u201c\u53ea\u6709\u50cfDPS.MEDIA\u8fd9\u6837\u771f\u6b63\u80fd\u591f\u8be6\u7ec6\u8861\u91cf\u3001\u6301\u7eed\u4f18\u5316\u5e76\u7d27\u5bc6\u7ed3\u5408\u4e1a\u52a1\u76ee\u6807\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u624d\u80fd\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u5316\u7ade\u4e89\u4e2d\u7acb\u8db3\u3002\u201d<\/em><\/p><h3 style=\"margin-top:28px; color:#222;\">\u201cCase study n\u1ed5i b\u1eadt: C\u1eeda h\u00e0ng Decor nh\u1ecf t\u0103ng g\u1ea5p 3 doanh s\u1ed1\u201d<\/h3><p>DPS.MEDIA\u7684\u4e00\u4f4d\u5ba2\u6237\uff0c\u54c1\u724c <strong>Hoa Decor<\/strong> \u4f4d\u4e8e\u7b2c\u4e09\u90e1\uff0c\u8d77\u521d\u5e7f\u544a\u9884\u7b97\u4e0d\u52301500\u4e07\u8d8a\u5357\u76fe\/\u6708\uff0c\u5e02\u573a\u8425\u9500\u56e2\u961f\u53ea\u6709\u2026\u20261\u4eba\u3002DPS.MEDIA\u56e2\u961f\u5efa\u7acb\u4e86Facebook \u2013 Zalo \u2013 Google\u5e7f\u544a\u4f18\u5316\u6d41\u7a0b\uff0c\u5e76\u914d\u5907\u6295\u8d44\u6210\u672c\/\u5ba2\u6237\u6210\u672c\uff08<strong>CAC<\/strong>\uff09\u6d4b\u91cf\u7cfb\u7edf\uff0c\u4ece\u800c\u57282\u4e2a\u6708\u5185\u524a\u51cf\u4e8640%\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u540c\u65f6\u4ec5\u75285\u4e2a\u6708\u6536\u5165\u589e\u957f\u4e863\u500d\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%;margin-top:16px;\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u5b9e\u65bd\u524d<\/th>\n<th>5\u4e2a\u6708\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e7f\u544a\u9884\u7b97<\/td>\n<td>1500\u4e07\u8d8a\u5357\u76fe\/\u6708<\/td>\n<td>900\u4e07\u8d8a\u5357\u76fe\/\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u9500\u552e\u989d<\/td>\n<td>4800\u4e07\u8d8a\u5357\u76fe\/\u6708<\/td>\n<td>1.48\u4ebf\u8d8a\u5357\u76fe\/\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u6709\u6548\u9500\u552e\u6e20\u9053\u6570\u91cf<\/td>\n<td>1\u4e2a\u6e20\u9053<\/td>\n<td>3\u4e2a\u6e20\u9053<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>\u5173\u952e\uff1a<\/strong> \u91c7\u7528\u201c\u7cbe\u76ca\u6570\u5b57\u201d\u6d41\u7a0b\u2014\u2014\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u6bcf\u4e00\u4e2a\u7ec6\u8282\u6b65\u9aa4\uff0c\u4ee5\u8282\u7701\u9884\u7b97\u548c\u4eba\u529b\uff0c\u4fdd\u6301\u6301\u7eed\u589e\u957f\u7684\u6548\u7387\u3002\u6b63\u5982F. Kaushik\uff082022\uff09\u5728\u300aDigital Marketing analytics\u300b\u4e2d\u6240\u8bf4\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6210\u529f\u6e90\u4e8e\u201c\u4e0d\u65ad\u6d4b\u8bd5\u3001\u8861\u91cf\u5e76\u667a\u80fd\u6269\u5c55\u201d\u2014\u2014\u8fd9\u6b63\u662fDPS.MEDIA\u4e3a\u6bcf\u4e00\u4e2a\u5c0f\u9879\u76ee\u5e26\u6765\u7684\u5b9e\u6218\u7cbe\u795e\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-la-gi.jpgb582.jpg\" alt=\"\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u4e2a\u6027\u5316\u6570\u5b57\u8425\u9500\u7b56\u7565\uff0c\u9002\u5e94\u9884\u7b97\" title=\"\"><\/p><h2 id=\"xay-dung-chien-luoc-marketing-so-ca-nhan-hoa-phu-hop-ngan-sach-smes\">\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u4e2a\u6027\u5316\u6570\u5b57\u8425\u9500\u7b56\u7565\uff0c\u9002\u5e94\u9884\u7b97<\/h2><h3>\u6839\u636e\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u9645\u9884\u7b97\u5236\u5b9a\u4e2a\u6027\u5316\u6218\u7565<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u8ba4\u4e3a <strong>\u4e2a\u6027\u5316<\/strong> trong marketing s\u1ed1 kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c \u201c\u00f4ng l\u1edbn\u201d v\u1edbi ng\u00e2n s\u00e1ch kh\u1ee7ng. Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review (2023), 72% kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, song ph\u1ea7n l\u1edbn doanh nghi\u1ec7p nh\u1ecf l\u1ea1i lo ng\u1ea1i v\u1ec1 chi ph\u00ed. V\u1edbi th\u1ef1c ti\u1ec5n h\u1ee3p t\u00e1c c\u00f9ng h\u00e0ng ng\u00e0n SMEs Vi\u1ec7t Nam, ch\u00fang t\u00f4i k\u1ebft h\u1ee3p d\u1eef li\u1ec7u th\u1ef1c ti\u1ec5n v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ed1i \u01b0u ph\u00ed th\u1ea5p nh\u01b0 Google Analytics, Facebook Audience Insight \u0111\u1ec3 l\u00ean ph\u1ec5u ti\u1ebfp c\u1eadn v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng.<\/p><ul style=\"margin-left: 2em;\">\n<li><strong>\u4e13\u6ce8\u4e8e\u6f5c\u5728\u5ba2\u6237\u753b\u50cf<\/strong>: \u7cbe\u51c6\u8bc6\u522b\u7528\u6237\u753b\u50cf\u6709\u52a9\u4e8e\u9ad8\u6548\u5206\u914d\u8d44\u6e90\uff0c\u907f\u514d\u9884\u7b97\u5206\u6563\u6d6a\u8d39\u3002.<\/li>\n<li><strong>\u4f18\u5316\u63a5\u89e6\u6e20\u9053<\/strong>: \u9009\u62e9\u6700\u9002\u5408\u4ea7\u54c1\u548c\u5ba2\u6237\u884c\u4e3a\u7684\u6e20\u9053\uff08\u4f8b\u5982\uff1a\u5e74\u8f7b\u4eba\u7528TikTok\uff0c\u5bb6\u5ead\u8d2d\u7269\u7fa4\u4f53\u7528Facebook\uff09\u3002.<\/li>\n<li><strong>\u4e2a\u6027\u5316\u6bcf\u4e2a\u89e6\u70b9\u7684\u5185\u5bb9<\/strong>: \u6bcf\u4e2a\u89e6\u70b9\u90fd\u662f\u673a\u4f1a\uff1b\u4f8b\u5982\u90ae\u4ef6\u81ea\u52a8\u5316\u3001\u6839\u636e\u573a\u666f\u81ea\u52a8\u56de\u590d\u7684\u804a\u5929\u673a\u5668\u4eba\u3002.<\/li>\n<\/ul><h3>\u4e2d\u5c0f\u4f01\u4e1a\u4e2a\u6027\u5316\u8425\u9500\u6210\u672c\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u89e3\u51b3\u65b9\u6848<\/th>\n<th>\u53c2\u8003\u8d39\u7528<\/th>\n<th>\u7a81\u51fa\u6210\u6548<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316<\/td>\n<td>\u514d\u8d39 \u2013 100\u4e07\u8d8a\u5357\u76fe\/\u6708<\/td>\n<td>\u8f6c\u5316\u7387\u63d0\u5347\u81f318%\uff08\u636eCampaign Monitor\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u4e2a\u6027\u5316Facebook\u5e7f\u544a<\/td>\n<td>50\u4e07 \u2013 500\u4e07\u8d8a\u5357\u76fe\/\u6708<\/td>\n<td>\u7cbe\u51c6\u89e6\u8fbe\u5ba2\u6237\uff0c\u53cd\u9988\u7387\u7ffb\u500d<\/td>\n<\/tr>\n<tr>\n<td>AI\u804a\u5929\u673a\u5668\u4eba\u652f\u6301\u56de\u590d<\/td>\n<td>\u514d\u8d39 \u2013 200\u4e07\u8d8a\u5357\u76fe\/\u6708<\/td>\n<td>24\/7\u62a4\u7406\uff0c\u7559\u4f4f\u5fe0\u8bda\u5ba2\u6237<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u4f18\u5316\u5c0f\u6570\u636e\uff0c\u5b9e\u73b0\u5927\u8f6c\u5316<\/h3><p>Kinh nghi\u1ec7m c\u1ee7a DPS.MEDIA v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean cho th\u1ea5y,ch\u1ec9 v\u1edbi ng\u00e2n s\u00e1ch d\u01b0\u1edbi 10 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng,vi\u1ec7c l\u1eadp ph\u1ec5u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng qua Facebook Pixel & CRM \u0111\u00e3 gi\u00fap t\u0103ng doanh thu online h\u01a1n 42% trong qu\u00fd II\/2023. chuy\u00ean gia DPS.MEDIA nh\u1ea5n m\u1ea1nh: <em>\u201cS\u1ef1 c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ed3ng ngh\u0129a v\u1edbi chi ph\u00ed l\u1edbn. B\u00ed quy\u1ebft l\u00e0 v\u1eadn d\u1ee5ng h\u1ee3p l\u00fd d\u1eef li\u1ec7u s\u1eb5n c\u00f3 v\u00e0 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ng\u00e2n s\u00e1ch, n\u0103ng l\u1ef1c c\u1ee7a t\u1eebng doanh nghi\u1ec7p.\u201d<\/em><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/ennay1.jpg\" alt=\"\u6316\u6398\u591a\u5e73\u53f0\u529b\u91cf\uff0c\u4ece\u793e\u4ea4\u7f51\u7edc\u5230\u641c\u7d22\u5e7f\u544a\" title=\"\"><\/p><h2 id=\"khai-pha-suc-manh-da-nen-tang-tu-mang-xa-hoi-den-quang-cao-tim-kiem\">\u6316\u6398\u591a\u5e73\u53f0\u529b\u91cf\uff0c\u4ece\u793e\u4ea4\u7f51\u7edc\u5230\u641c\u7d22\u5e7f\u544a<\/h2><h3>\u591a\u5e73\u53f0\u6218\u7565\u540c\u6b65\uff0c\u5b9e\u73b0\u6700\u5927\u8f6c\u5316<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u53d1\u73b0\u5c0f\u578b\u4f01\u4e1a\u5e38\u5e38\u72b9\u8c6b\uff1a\u4e24\u8005\u4e4b\u95f4\u7684\u8054\u7cfb\u662f\u4ec0\u4e48\uff1f <strong>\u641c\u7d22\u5e7f\u544a<\/strong> \u548c <strong>\u793e\u4ea4\u5a92\u4f53<\/strong>\u5b9e\u9645\u4e0a\uff0c\u5f53\u4eceFacebook\u3001Instagram\u5230Google\u641c\u7d22\u7684\u6d3b\u52a8\u6301\u7eed\u5c55\u5f00\u65f6\uff0c\u7edf\u4e00\u7684\u4fe1\u606f\u4f20\u9012\u53ef\u4f7f\u54c1\u724c\u77e5\u540d\u5ea6\u81f3\u5c11\u63d0\u5347231%\uff08\u636e\u5c3c\u5c14\u68ee\uff0c2023\u5e74\uff09\u3002\u53ea\u9700\u4e00\u4e2a\u4e00\u81f4\u4e14\u7b26\u5408\u5ba2\u6237\u6d1e\u5bdf\u7684\u4fe1\u606f\uff0c\u60a8\u7684\u8f6c\u5316\u7387\u5c31\u80fd\u7ffb\u500d\uff0c\u800c\u65e0\u9700\u52a0\u500d\u5e7f\u544a\u9884\u7b97\u3002.\n<\/p><ul style=\"padding-left:20px; margin-bottom:20px;\">\n<li><strong>\u65e0\u7f1d\u8d2d\u7269\u4f53\u9a8c\uff1a<\/strong> \u7528\u6237\u901a\u8fc7Google\u5e7f\u544a\u627e\u5230\u4f01\u4e1a\uff0c\u968f\u540e\u901a\u8fc7Facebook\u518d\u8425\u9500\u88ab\u63d0\u9192\u3002.<\/li>\n<li><strong>\u8282\u7701\u4f18\u5316\u6210\u672c\uff1a<\/strong> \u591a\u89e6\u70b9\u5206\u6790\u5e2e\u52a9\u5c06\u9884\u7b97\u5bfc\u5411\u56de\u62a5\u6700\u9ad8\u7684\u5e73\u53f0\u3002.<\/li>\n<li><strong>\u6570\u636e\u8d2f\u7a7f\u59cb\u7ec8\uff1a<\/strong> \u7efc\u5408\u62a5\u544a\uff0c\u5feb\u901f\u68c0\u7d22\u4ece\u8ba4\u77e5\u5230\u8f6c\u5316\u7684\u6240\u6709\u6307\u6807\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u901a\u8fc7DPS.MEDIA\u591a\u5e73\u53f0\u6a21\u5f0f\u4f18\u5316\u9884\u7b97<\/h3><p>\u6211\u4eec\u7684\u5ba2\u6237\u2014\u2014\u4e00\u5bb6\u4f4d\u4e8e\u7b2c\u4e00\u90e1\u7684\u5bb6\u5177\u5e97\u2014\u2014\u66fe\u7ecf\u53ea\u4f9d\u8d56Facebook\u5e7f\u544a\u3002DPS.MEDIA\u5df2\u540c\u6b65\u90e8\u7f72Google Ads\u3001Facebook Ads\uff0c\u5e76\u7ed3\u5408\u81ea\u52a8\u5316\u90ae\u4ef6\u8425\u9500\u3002\u7ed3\u679c\u4ec5\u4e24\u4e2a\u6708\uff1a\n<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u5e94\u7528\u524d<\/th>\n<th>\u591a\u5e73\u53f0\u5e94\u7528\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u6bcf\u6f5c\u5728\u5ba2\u6237\u6210\u672c<\/strong><\/td>\n<td>78,000\u8d8a\u5357\u76fe<\/td>\n<td>34,000\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8f6c\u5316\u7387<\/strong><\/td>\n<td>2,7%<\/td>\n<td>5,1%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u65b0\u5ba2\u6237\u603b\u6570<\/strong><\/td>\n<td>120<\/td>\n<td>292<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6211\u4eec\u76f8\u4fe1\uff0c\u51ed\u501f\u8be5\u89e3\u51b3\u65b9\u6848 <strong>\u5b9e\u6218\u6570\u5b57\u8425\u9500<\/strong> c\u1ee7a DPS.MEDIA, SMEs c\u00f3 th\u1ec3 khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb t\u1eebng \u0111i\u1ec3m ch\u1ea1m \u2013 bi\u1ebfn m\u1ed7i k\u00eanh th\u00e0nh m\u1ed9t m\u1eaft x\u00edch v\u1eefng ch\u1eafc trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. \u201cOmnichannel kh\u00f4ng ph\u1ea3i l\u00e0 xa x\u1ec9 v\u1edbi doanh nghi\u1ec7p nh\u1ecf, n\u1ebfu bi\u1ebft t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 s\u00e1ng t\u1ea1o\u201d, nh\u01b0 chuy\u00ean gia Mark Ritson \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/keting.jpg615f.jpg\" alt=\"\u521b\u610f\u5185\u5bb9\u52a9\u529b\u5c0f\u4f01\u4e1a\u6253\u9020\u53ef\u4fe1\u54c1\u724c\" title=\"\"><\/p><h2 id=\"sang-tao-noi-dung-hap-dan-giup-doanh-nghiep-nho-xay-dung-thuong-hieu-uy-tin\">\u521b\u610f\u5185\u5bb9\u52a9\u529b\u5c0f\u4f01\u4e1a\u6253\u9020\u53ef\u4fe1\u54c1\u724c<\/h2><h3>\u54c1\u724c\u6545\u4e8b\u6218\u7565\uff1a\u4ece\u5c0f\u4f01\u4e1a\u5230\u5ba2\u6237\u5fc3\u4e2d<\/h3><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u76f8\u4fe1\u5185\u5bb9 <strong>\u5dee\u5f02\u5316<\/strong> ch\u00ednh l\u00e0 \u201cch\u00eca kh\u00f3a v\u00e0ng\u201d gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u1ed5i b\u1eadt gi\u1eefa th\u1ecb tr\u01b0\u1eddng tr\u00e0n ng\u1eadp th\u00f4ng tin. Nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review ch\u1ec9 ra, h\u00e0nh tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n <strong>\u60c5\u611f\u5171\u9e23<\/strong> v\u00e0 c\u00f3 chi\u1ec1u s\u00e2u. Ch\u1eb3ng h\u1ea1n, trong chi\u1ebfn d\u1ecbch cho ti\u1ec7m c\u00e0 ph\u00ea \u0111\u1ecba ph\u01b0\u01a1ng \u201cNh\u00e0 Tr\u00ean M\u00e2y\u201d, DPS.MEDIA x\u00e2y d\u1ef1ng lo\u1ea1t content d\u1ef1a tr\u00ean g\u00f3c nh\u00ecn \u201cm\u1ed7i ly c\u00e0 ph\u00ea l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 k\u00fd \u1ee9c S\u00e0i G\u00f2n\u201d, k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi c\u1ed9ng \u0111\u1ed3ng tr\u1ebb y\u00eau b\u1ea3n s\u1eafc Vi\u1ec7t & v\u0103n h\u00f3a ph\u1ed1 th\u1ecb m\u1edbi.\n<\/p><h3>\u4e2d\u5c0f\u4f01\u4e1a\u521b\u610f\u5185\u5bb9\u5e26\u6765\u7684\u5177\u4f53\u597d\u5904<\/h3><ul style=\"line-height:1.8;\">\n<li><strong>\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\uff1a<\/strong> \u521b\u610f\u6587\u7ae0\u3001\u89c6\u9891\u3001\u5c0f\u6e38\u620f\u4fc3\u8fdb\u7c89\u4e1d\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u81ea\u7136\u589e\u957f\u3002.<\/li>\n<li><strong>\u63d0\u5347\u8f6c\u5316\u7387\uff1a<\/strong> \u771f\u5b9e\u5185\u5bb9\u4e0e\u8bc4\u4ef7\u5e2e\u52a9\u8d2d\u4e70\u51b3\u7b56\u52a0\u5feb401%\uff08\u636e\u5c3c\u5c14\u68ee\uff09\u3002.<\/li>\n<li><strong>\u63d0\u5347\u5ba2\u6237\u7559\u5b58\uff1a<\/strong> \u7ed3\u5408\u90ae\u4ef6\u3001\u4fe1\u606f\u56fe\u4ea7\u54c1\u4f7f\u7528\u6307\u5357\uff0c\u63d0\u5347\u5fe0\u8bda\u4f53\u9a8c\u8fbe301%\u3002.<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u4ece\u5c0f\u9762\u5305\u5e97\u5230\u6bcf\u6708\u5343\u5355\u54c1\u724c<\/h3><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u9879\u76ee\u540d\u79f0<\/th>\n<th>\u5b9e\u65bd\u65f6\u95f4<\/th>\n<th>\u8ba2\u5355\u6570\u91cf\u589e\u957f<\/th>\n<th>\u4e3b\u8981\u5185\u5bb9\u6e20\u9053<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7b2c\u4e00\u90e1\u5e7c\u513f\u56ed\u86cb\u7cd5<\/td>\n<td>3\u4e2a\u6708<\/td>\n<td>\u6bd4\u4e4b\u524d\u589e\u957f150%<\/td>\n<td>Facebook & Instagram<\/td>\n<\/tr>\n<tr>\n<td>Nh\u00e0 Tr\u00ean M\u00e2y\u5496\u5561\u9986<\/td>\n<td>2\u4e2a\u6708<\/td>\n<td>\u6bcf\u6708200\u5355\u2192450\u5355<\/td>\n<td>\u7c89\u4e1d\u4e13\u9875 + \u7528\u6237\u751f\u6210\u5185\u5bb9\uff08UGC\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6211\u4eec\u901a\u8fc7 <strong>\u201c\u5185\u5bb9\u4e2a\u6027\u5316\u89e3\u51b3\u65b9\u6848\u201d<\/strong>, \uff0c\u96c6\u6210\u5ba2\u6237\u884c\u4e3a\u8c03\u67e5\uff0c\u4f18\u5316SEO\u5e76\u521b\u65b0\u591a\u5e73\u53f0\u5185\u5bb9\u683c\u5f0f\u3002\u5b9e\u6218\u884c\u52a8\u2014\u2014\u7075\u6d3b\u4e14\u6301\u7eed\u66f4\u65b0\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u54c1\u724c\u65e2\u63d0\u5347\u89e6\u8fbe\u6548\u679c\uff0c\u53c8\u5728\u6570\u5b57\u73af\u5883\u4e2d\u5efa\u7acb\u6301\u4e45\u4fe1\u8a89\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/angi_1.jpg\" alt=\"\u4f18\u5316\u6570\u636e\u4e0e\u5e7f\u544a\u6210\u672c\uff0c\u5b9e\u73b0\u6700\u4f73\u6548\u679c\" title=\"\"><\/p><h2 id=\"toi-uu-du-lieu-va-chi-phi-quang-cao-de-mang-lai-hieu-qua-cao-nhat\">\u4f18\u5316\u6570\u636e\u4e0e\u5e7f\u544a\u6210\u672c\uff0c\u5b9e\u73b0\u6700\u4f73\u6548\u679c<\/h2><h3>\u5229\u7528\u6570\u636e\u4e0e\u6280\u672f\u51cf\u5c11\u5e7f\u544a\u6d6a\u8d39<\/h3><p><b>\u6b63\u786e\u7406\u89e3\u6570\u636e\u662f\u5c0f\u4f01\u4e1a\u4f18\u5316\u5e7f\u544a\u652f\u51fa\u7684\u5148\u51b3\u6761\u4ef6\u3002.<\/b> Ch\u1ec9 v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, smes kh\u00f4ng th\u1ec3 \u201c\u0111\u1ed1t ti\u1ec1n\u201d theo ki\u1ec3u th\u1eed-sai.T\u1eeb kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i DPS.MEDIA, vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng tracking h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh (Facebook Pixel, Google Analytics, Zalo conversion API\u2026) gi\u00fap doanh nghi\u1ec7p:<\/p><ul style=\"margin-left:16px;\">\n<li>\u7ec6\u5206\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53<\/li>\n<li>\u57fa\u4e8e\u5386\u53f2\u6570\u636e\u9884\u6d4b\u8d2d\u7269\u884c\u4e3a<\/li>\n<li>\u4e86\u89e3\u6700\u6709\u6548\u7684\u8f6c\u5316\u89e6\u70b9\uff0c\u4ee5\u5408\u7406\u5206\u914d\u9884\u7b97<\/li>\n<\/ul><p>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\u5e74\uff09\u62a5\u544a\uff0c\u4f7f\u7528AI\u8fdb\u884c\u6570\u636e\u5206\u6790\u7684\u4f01\u4e1a\u76f8\u6bd4\u4f20\u7edf\u65b9\u6cd5\u8282\u7701\u4e8630%\u7684\u5e7f\u544a\u6210\u672c\u3002\u8fd9\u4e5f\u662fDPS.MEDIA\u59cb\u7ec8\u9009\u62e9\u96c6\u6210API\u7684\u667a\u80fd\u6d4b\u91cf\u5e73\u53f0\uff0c\u4ee5\u786e\u4fdd\u6570\u636e\u7684\u51c6\u786e\u6027\u548c\u5b9e\u65f6\u6027\uff0c\u9002\u5e94\u8d8a\u5357\u6570\u5b57\u884c\u4e3a\u7684\u53d8\u5316\u3002.<\/p><h3>\u7075\u6d3b\u5e7f\u544a\u9884\u7b97\u7b56\u7565\u2014\u2014\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316<\/h3><p>\u4e0e\u5176\u5c06\u5e7f\u544a\u5206\u6563\u5728\u6240\u6709\u5e73\u53f0\uff0c\u6211\u4eec\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u8f6c\u5316\u7387\u771f\u6b63\u9ad8\u7684\u6e20\u9053\u3002\u6848\u4f8b\u7814\u7a76\uff1a\u4e00\u5bb6\u8d8a\u5357\u5bb6\u5177\u54c1\u724c\u5728DPS.MEDIA\u5206\u6790\u6570\u636e\u5e76\u786e\u5b9aFacebook\u5e7f\u544a\u5e26\u676578%\u7684\u7ebf\u4e0a\u6536\u5165\u540e\uff0c\u524a\u51cf\u4e8640%\u7684\u5e7f\u544a\u6210\u672c\u3002\u6211\u4eec\u91c7\u7528\u5185\u5bb9A\/B\u6d4b\u8bd5\uff0c\u5728\u8bd5\u9a8c\u6d3b\u52a8\u4e2d\u5206\u914d\u5c0f\u989d\u9884\u7b97\uff0c\u5e76\u5c06\u66f4\u591a\u9884\u7b97\u8f6c\u5411\u6bcf\u5468CPA\uff08\u83b7\u5ba2\u6210\u672c\uff09\u6700\u4f4e\u7684\u5e7f\u544a\u7ec4\u3002.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u5e7f\u544a\u6e20\u9053<\/th>\n<th>\u521d\u59cb\u9884\u7b97\uff08\u5360\u603b\u989d\u768410%\uff09<\/th>\n<th>\u4f18\u5316\u540e\u9884\u7b97\uff08\u5360\u603b\u989d\u768410%\uff09<\/th>\n<th>\u8f6c\u5316\u7387<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook\u5e7f\u544a<\/td>\n<td>50%<\/td>\n<td><b>70%<\/b><\/td>\n<td>5,9%<\/td>\n<\/tr>\n<tr>\n<td>\u8c37\u6b4c\u641c\u7d22<\/td>\n<td>30%<\/td>\n<td>20%<\/td>\n<td>3,4%<\/td>\n<\/tr>\n<tr>\n<td>Zalo\u5e7f\u544a<\/td>\n<td>20%<\/td>\n<td>10%<\/td>\n<td>2,0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u89c2\u70b9\uff1a\u201c\u6ca1\u6709\u4eba\u6bd4\u4e86\u89e3\u672c\u5730\u5e02\u573a\u7684\u4eba\u66f4\u80fd\u4f18\u5316\u6570\u636e\u201d<\/h3><p>DPS.MEDIA\u9996\u5e2d\u6267\u884c\u5b98\u9ece\u82f1\u4fca\u5148\u751f\u5206\u4eab\uff1a <i>\u201c\u6211\u4eec\u76f8\u4fe1\uff0c\u6570\u636e\u548c\u6210\u672c\u4f18\u5316\u4e0d\u5728\u4e8e\u6280\u672f\uff0c\u800c\u5728\u4e8e\u672c\u5730\u5316\u6bcf\u4e00\u4e2a\u8425\u9500\u6d3b\u52a8\u7684\u601d\u7ef4\u3002\u4e0e\u672c\u5730\u5ba2\u6237\u6301\u7eed\u5bf9\u8bdd\uff0c\u7528\u6570\u636e\u8bb2\u8ff0\u8d2d\u7269\u65c5\u7a0b\u2014\u2014\u8fd9\u662f\u5e2e\u52a9\u8d8a\u5357\u4f01\u4e1a\u817e\u98de\u7684\u79d8\u8bc0\u3002\u201d.<\/i><br>\n\u8bf8\u5982\u5b63\u8282\u6027\u3001, <a href=\"https:\/\/dps.media\/zh\/%e6%95%b4%e5%90%88%e5%aa%92%e4%bd%93%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u5730\u533a\u6d88\u8d39\u4e60\u60ef\u7b49\u56e0\u7d20\uff0c\u6211\u4eec\u59cb\u7ec8\u7d27\u5bc6\u7ed3\u5408\u5230\u9884\u7b97\u548c\u6570\u636e\u4f18\u5316\u65b9\u6848\u4e2d\u2014\u2014\u8ba9\u6bcf\u4e00\u5206\u94b1\u90fd\u4ea7\u751f\u53ef\u8861\u91cf\u7684\u6548\u679c<\/a>.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/ai-4.0.jpg\" alt=\"\u6301\u7eed\u6d4b\u91cf\u3001\u6539\u8fdb\u5e76\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u5171\u540c\u6210\u957f\" title=\"\"><\/p><h2 id=\"do-luong-cai-thien-lien-tuc-va-dong-hanh-cung-smes-tren-hanh-trinh-phat-trien\">\u6301\u7eed\u6d4b\u91cf\u3001\u6539\u8fdb\u5e76\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u5171\u540c\u6210\u957f<\/h2><h3>\u6301\u7eed\u6d4b\u91cf\u6210\u6548\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u6301\u7eed\u589e\u957f\u7684\u6838\u5fc3<\/h3><p><strong>DPS.MEDIA<\/strong> \u575a\u4fe1\u539f\u5219\uff1a\u6d4b\u91cf\u8d8a\u667a\u80fd\uff0c\u4f01\u4e1a\u589e\u957f\u673a\u4f1a\u8d8a\u7a33\u5065\u3002\u6211\u4eec\u90e8\u7f72\u4e86\u6df1\u5ea6\u6570\u636e\u5206\u6790\u7cfb\u7edf\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u8ddf\u8e2a\u6bcf\u4e00\u6b21\u4e92\u52a8\uff0c\u8fd8\u80fd\u6e05\u6670\u8bc6\u522b\u5ba2\u6237\u65c5\u7a0b\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff0c85%\u7684\u6210\u529f\u8425\u9500\u6d3b\u52a8\u90fd\u6e90\u4e8e\u57fa\u4e8e\u771f\u5b9e\u6570\u636e\u4f18\u5316\u51b3\u7b56\u3002.  <\/p><ul style=\"margin-left: 20px;\">\n<li><strong>\u76f4\u89c2\u4eea\u8868\u76d8\uff1a<\/strong> \u81ea\u52a8\u66f4\u65b0\uff0c\u5e2e\u52a9\u4f01\u4e1a\u4e3b\u968f\u65f6\u968f\u5730\u8f7b\u677e\u638c\u63a7\u8425\u9500\u7ee9\u6548\u3002.<\/li>\n<li><strong>\u7075\u6d3b\u62a5\u544a\uff1a<\/strong> \u6839\u636e\u4e0d\u540c\u53d1\u5c55\u76ee\u6807\u81ea\u5b9a\u4e49\uff0c\u6301\u7eed\u66f4\u65b0ROI\u3001CPC\u3001CPA\u7b49\u5404\u9879\u6307\u6807\u3002.<\/li>\n<\/ul><p style=\"margin: 16px 0;\">\n<\/p><h3>\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u540c\u884c\uff0c\u966a\u4f34\u6bcf\u4e00\u4e2a\u53d1\u5c55\u9636\u6bb5<\/h3><p>\u6211\u4eec\u4e0d\u4ec5\u4ec5\u662f\u670d\u52a1\u5b9e\u65bd\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u66f4\u771f\u6b63\u6210\u4e3a\u6bcf\u4e00\u5bb6\u5c0f\u4f01\u4e1a\u6210\u957f\u8def\u4e0a\u7684\u540c\u884c\u8005\u3002\u81ea2017\u5e74\u4ee5\u6765\uff0cDPS.MEDIA\u5df2\u6210\u529f\u54a8\u8be2\u5e76\u5b9e\u65bd\u8d85\u8fc75,400\u4e2a\u9879\u76ee\uff0c\u51ed\u501f\u4ee5\u4e0b\u5b9e\u9645\u589e\u957f\u6a21\u578b\u7559\u4e0b\u4e86\u5370\u8bb0\uff1a <b>\u6848\u4f8b\u7814\u7a76\uff1aArtDecor \u2013 12\u4e2a\u6708\u540e\u6536\u5165\u589e\u957f400%<\/b> \u901a\u8fc7\u5e94\u7528\u9ad8\u6548\u6d4b\u91cf\u7cfb\u7edf\u548c\u6301\u7eed\u4f18\u5316\u7684\u8425\u9500\u6d3b\u52a8\u3002.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin: 20px 0;\">\n<thead>\n<tr>\n<th>\u5f71\u54cd\u56e0\u7d20<\/th>\n<th>\u53d6\u5f97\u7684\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u591a\u6e20\u9053\u8f6c\u5316\u6d4b\u91cf<\/td>\n<td>+52%\u8f6c\u5316\u7387<\/td>\n<\/tr>\n<tr>\n<td>T\u1ed1i \u01b0u n\u1ed9i dung & qu\u1ea3ng c\u00e1o<\/td>\n<td>\u5e7f\u544a\u6210\u672c\u964d\u4f4e38%<\/td>\n<\/tr>\n<tr>\n<td>\u6839\u636e\u5e02\u573a\u5b9e\u9645\u6301\u7eed\u66f4\u65b0<\/td>\n<td>2023\u5e74\u6536\u5165\u589e\u957f400%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p style=\"margin: 18px 0;\">\n<\/p><h3>\u627f\u8bfa\u6301\u7eed\u6539\u8fdb\u4e0e\u5b9e\u9a8c\u601d\u7ef4<\/h3><p>D\u1ef1a tr\u00ean c\u00e1c h\u1ecdc thuy\u1ebft nh\u01b0 Lean Startup v\u00e0 nh\u1eefng xu h\u01b0\u1edbng digital marketing m\u1edbi nh\u1ea5t, DPS.MEDIA \u0111\u1ec1 cao tinh th\u1ea7n \u201ctest & learn\u201d \u2013 th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c \u0111\u1ec3 t\u1ed1i \u01b0u t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1ea5t. Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch SMEs ch\u1ee7 \u0111\u1ed9ng chia s\u1ebb kh\u00f3 kh\u0103n \u0111\u1ec3 c\u00f9ng nhau \u0111\u1ed5i m\u1edbi quy tr\u00ecnh, m\u1ea1nh d\u1ea1n th\u1eed c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi:<\/p><ul>\n<li>\u591a\u89e6\u70b9\u5ba2\u6237\u884c\u4e3a\u5206\u6790<\/li>\n<li>\u6240\u6709\u8425\u9500\u6d3b\u52a8\u5b9a\u671fA\/B\u6d4b\u8bd5<\/li>\n<li>\u5185\u90e8\u57f9\u8bad\u63d0\u5347\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u80fd\u529b<\/li>\n<\/ul><p><strong>\u201c\u5b9e\u6218\u966a\u4f34\u4e0d\u4ec5\u4ec5\u6b62\u4e8e\u6267\u884c\uff0c\u66f4\u662f\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u9886\u5bfc\u8005\u4e00\u8d77\uff0c\u901a\u8fc7\u6bcf\u4e00\u4e2a\u53ef\u8861\u91cf\u7684\u6570\u636e\u521b\u9020\u53ef\u6301\u7eed\u589e\u957f\u4ef7\u503c\u3002\u201d\u2014\u2014DPS.MEDIA<\/strong> <\/p><h2 id=\"outro\">\u4e0b\u4e00\u9636\u6bb5\u7684\u51c6\u5907<\/h2><p>\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u7684\u6bcf\u4e00\u4e2a\u9009\u62e9\u90fd\u59cb\u4e8e\u4e00\u6b21\u70b9\u51fb\uff0c\u62e5\u6709\u6b63\u786e\u7684\u6570\u5b57\u8425\u9500\u6218\u7565\u5df2\u6210\u4e3a\u5c0f\u578b\u4f01\u4e1a\u751f\u5b58\u7ade\u4e89\u7684\u5173\u952e\u4f18\u52bf\u3002DPS.MEDIA\u6df1\u77e5\u6bcf\u9879\u6267\u884c\u7b56\u7565\u7684\u529b\u91cf\u2014\u2014\u4ece\u5e7f\u544a\u4f18\u5316\u5230\u5185\u5bb9\u5efa\u8bbe\u2014\u2014\u6211\u4eec\u59cb\u7ec8\u966a\u4f34\uff0c\u5c06\u4e2d\u5c0f\u4f01\u4e1a\u7684\u6311\u6218\u8f6c\u5316\u4e3a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u673a\u9047\u3002.<\/p><p>\u5f53\u62e5\u6709\u8d85\u8fc75,400\u4e2a\u5b9e\u9645\u9879\u76ee\u7ecf\u9a8c\u548c\u603b\u7ed3\u51fa\u7684\u89e3\u51b3\u65b9\u6848\u751f\u6001\u7cfb\u7edf\u65f6\uff0c\u9009\u62e9\u6b63\u786e\u7684\u5de5\u5177\u3001\u6b63\u786e\u7684\u4fe1\u606f\u548c\u6b63\u786e\u7684\u5ba2\u6237\u7fa4\u5df2\u4e0d\u518d\u662f\u9065\u4e0d\u53ef\u53ca\u7684\u96be\u9898\u3002\u6211\u4eec\u4e0d\u4ec5\u63d0\u4f9b\u54a8\u8be2\uff0c\u8fd8\u4e0e\u4f01\u4e1a\u5171\u540c\u57f9\u8bad\u548c\u5b9e\u65bd\uff0c\u5e2e\u52a9\u60a8\u63d0\u5347\u5185\u90e8\u80fd\u529b\uff0c\u4e3b\u52a8\u628a\u63e1\u6570\u5b57\u5316\u8f6c\u578b\u4e4b\u8def\u3002.<\/p><p>\u5982\u679c\u60a8\u6b63\u5728\u6570\u5b57\u6280\u672f\u8ff7\u5bab\u4e2d\u5bfb\u627e\u5408\u9002\u7684\u8def\u5f84\uff0c\u8bf7\u4ece\u5c06\u672c\u6587\u5206\u4eab\u7684\u6bcf\u4e2a\u5efa\u8bae\u5e94\u7528\u5230\u81ea\u5df1\u7684\u5546\u4e1a\u6a21\u5f0f\u5f00\u59cb\u3002\u540c\u65f6\uff0c\u4e0d\u8981\u72b9\u8c6b\uff0c\u6df1\u5165\u63a2\u7d22\u201c\u8f6c\u5316\u6f0f\u6597\u201d\u3001\u201c\u6f5c\u5728\u7528\u6237\u7fa4\u201d\u6216\u201c\u9500\u552e\u5185\u5bb9\u201d\u7b49\u6982\u5ff5\u2014\u2014\u8fd9\u4e9b\u90fd\u662f\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u52a0\u901f\u53d1\u5c55\u7684\u5173\u952e\u3002.<\/p><p>DPS.MEDIA\u76f8\u4fe1\uff0c\u53d8\u9769\u59cb\u4e8e\u8fdb\u53d6\u7684\u601d\u7ef4\u548c\u575a\u5b9a\u7684\u884c\u52a8\u3002\u8bf7\u52a0\u5165\u6211\u4eec\u7684\u5b9e\u6218\u8425\u9500\u4e4b\u65c5\u2014\u2014\u5728\u8fd9\u91cc\uff0c\u7b56\u7565\u4e0d\u6b62\u4e8e\u7eb8\u4e0a\uff0c\u800c\u4f53\u73b0\u5728\u6bcf\u4e00\u6b21\u6d3b\u52a8\u7684\u6210\u6548\u4e2d\u3002\u6211\u4eec\u975e\u5e38\u671f\u5f85\u542c\u5230\u60a8\u7684\u89c2\u70b9\u548c\u6545\u4e8b\u3002\u8bf7\u5728\u8bc4\u8bba\u533a\u5206\u4eab\u60a8\u7684\u611f\u53d7\uff0c\u6216\u4e0eDPS.MEDIA\u4e00\u8d77\u8ba8\u8bba\u2014\u2014\u56e0\u4e3a\u6bcf\u4e00\u4e2a\u610f\u89c1\u90fd\u53ef\u80fd\u4e3a\u60a8\u7684\u5546\u4e1a\u4e4b\u8def\u5f00\u542f\u65b0\u65b9\u5411\u3002. 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class=\"lwrp-list-link-title-text\">SEO\u5173\u952e\u8bcd\uff1a\u91cd\u8981\u6027\u3001\u5206\u7c7b\u53ca\u9700\u907f\u514d\u7684\u9519\u8bef<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/dps-media%e5%ae%9e%e6%96%bd%e7%9a%84%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e6%94%b6%e5%85%a5%e5%a2%9e%e9%95%bf%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA\u5b9e\u65bd\u7684\u4e2d\u5c0f\u4f01\u4e1a\u6536\u5165\u589e\u957f\u89e3\u51b3\u65b9\u6848<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e4%bd%bf%e7%94%a8illustrator%e8%ae%be%e8%ae%a1%e7%9b%ae%e5%bd%95%e7%9a%84%e7%ae%80%e5%8d%95%e6%9c%89%e6%95%88%e6%ad%a5%e9%aa%a4%e6%8c%87%e5%8d%97\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Illustrator\u76ee\u5f55\u8bbe\u8ba1\u6307\u5357\u2014\u2014\u7b80\u5355\u9ad8\u6548\u7684\u6b65\u9aa4<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5c0f\u4f01\u4e1a\u60f3\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\uff0c\u6570\u5b57\u8425\u9500\u2014\u2014\u5ba2\u6237\u4e3b\u8981\u63a5\u89e6\u6e20\u9053\u4e0d\u53ef\u5ffd\u89c6\u3002\u5728DPS.MEDIA\uff0c\u6211\u4eec\u53d1\u73b0\u8d85\u8fc780%\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u7528\u6b63\u786e\u7684\u6570\u5b57\u8425\u9500\u65b9\u6848\u540e\uff0c\u8ba2\u5355\u660e\u663e\u6539\u5584\uff0c\u4ec5\u9700[...]<\/p>","protected":false},"author":3,"featured_media":22689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,80,70,1187],"tags":[208,355,354,160,353,180,357],"class_list":["post-22688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-seo","category-tin-tuc","category-xay-dung-thuong-hieu","tag-chien-luoc-marketing","tag-cong-cu-tiep-thi","tag-dich-vu-marketing","tag-digital-marketing","tag-phat-trien-doanh-nghiep","tag-quan-ly-thuong-hieu","tag-tu-van-marketing"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/22688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=22688"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/22688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/22689"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=22688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=22688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=22688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}