{"id":22679,"date":"2025-04-30T12:29:38","date_gmt":"2025-04-30T05:29:38","guid":{"rendered":"https:\/\/dps.media\/cach-toi-uu-hoa-tiktok-pixel-de-tang-chuyen-doi\/"},"modified":"2025-04-30T12:29:40","modified_gmt":"2025-04-30T05:29:40","slug":"%e4%bc%98%e5%8c%96-tiktok-%e5%83%8f%e7%b4%a0%e4%bb%a5%e6%8f%90%e9%ab%98%e8%bd%ac%e5%8c%96%e7%8e%87%e7%9a%84%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e4%bc%98%e5%8c%96-tiktok-%e5%83%8f%e7%b4%a0%e4%bb%a5%e6%8f%90%e9%ab%98%e8%bd%ac%e5%8c%96%e7%8e%87%e7%9a%84%e6%96%b9%e6%b3%95\/","title":{"rendered":"\u4f18\u5316TikTok Pixel\u4ee5\u63d0\u5347\u8f6c\u5316\u7387\u7684\u65b9\u6cd5"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u4f60\u60f3\u5728\u4f18\u5316\u6210\u672c\u7684\u540c\u65f6\u63d0\u5347 TikTok \u5e7f\u544a\u8f6c\u5316\u7387\u5417\uff1f <strong>\u4f18\u5316 TikTok Pixel \u662f\u5e2e\u52a9\u4f01\u4e1a\u7cbe\u51c6\u8861\u91cf\u5ba2\u6237\u884c\u4e3a\u3001\u5206\u6790\u7ee9\u6548\uff0c\u5e76\u5c06\u8f6c\u5316\u7387\u63d0\u5347\u81f3\u6bd4\u672a\u4f7f\u7528 Pixel \u9ad8\u51fa 30% \u7684\u5173\u952e\u3002<\/strong>. \u5bf9\u4e8e\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u9009\u62e9\uff0c\u800c\u662f\u5e7f\u544a\u9884\u7b97\u7ba1\u7406\u7684\u5fc5\u5907\u89e3\u51b3\u65b9\u6848\u3002.<\/p><p><strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"43\">DPS.MEDIA<\/a> \u5df2\u4e0e\u6570\u767e\u5bb6\u4f01\u4e1a\u5b9e\u6218\uff0c\u53d1\u73b0\u62e5\u6709\u79d1\u5b66 Pixel \u4f18\u5316\u6d41\u7a0b\u7684\u4f01\u4e1a\u901a\u5e38\u5728\u8f6c\u5316\u7387\u548c CPA \u4e0a\u9886\u5148\u5bf9\u624b 20\u201340%\u3002.<\/strong> \u6700\u5927\u5316\u8bbe\u7f6e\u548c\u5229\u7528 TikTok Pixel \u7684\u529b\u91cf\uff0c\u5e2e\u52a9\u4f60\u7a81\u7834\u5e7f\u544a\u6700\u5927\u969c\u788d\uff1a\u201c\u7cbe\u51c6\u6295\u8d44\u76ee\u6807\u5ba2\u6237\uff0c\u7cbe\u51c6\u65f6\u673a\u201d\u3002.<\/p><p><em>\u4e3a\u4ec0\u4e48\u4f18\u5316 TikTok Pixel \u5982\u6b64\u503c\u5f97\u5173\u6ce8\uff1f<\/em> \u56e0\u4e3a\u5982\u679c\u6ca1\u6709\uff0c\u6240\u6709\u884c\u4e3a\u6570\u636e\u90fd\u4f1a\u53d8\u5f97\u201c\u6a21\u7cca\u201d\uff0c\u5bfc\u81f4\u9884\u7b97\u51b3\u7b56\u4e0d\u51c6\u786e\u3002. <strong>TikTok Pixel \u4f1a\u81ea\u52a8\u6536\u96c6\u5e76\u5206\u6790\u7528\u6237\u5728\u843d\u5730\u9875\u4e0a\u7684\u884c\u4e3a\uff0c\u5141\u8bb8\u9488\u5bf9\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\u4f18\u5316\u5e7f\u544a\u3002<\/strong>\u2014\u2014\u5e2e\u52a9\u6bcf\u4e00\u5206\u94b1\u5e7f\u544a\u6295\u5165\u90fd\u83b7\u5f97\u6700\u4f73\u56de\u62a5\u3002\u6700\u7ec8\uff0c\u5e94\u7528 TikTok Pixel \u4f18\u5316\u7b56\u7565\u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\u95ee\u9898\uff0c\u66f4\u662f\u73b0\u4ee3\u5316\u3001\u6570\u636e\u5316\u548c\u53ef\u6301\u7eed\u589e\u957f\u8425\u9500\u601d\u7ef4\u7684\u57fa\u7840\u3002. <strong>\u6295\u8d44 Pixel \u4f18\u5316\uff0c\u5c31\u662f\u5728\u4e3a\u6574\u4e2a\u8f6c\u5316\u6f0f\u6597\u7684\u7cbe\u51c6\u3001\u9ad8\u6548\u548c\u53ef\u6269\u5c55\u6027\u6295\u8d44\u3002.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/site12.jpg\" alt=\"\u6df1\u5165\u4e86\u89e3 TikTok Pixel \u53ca\u5176\u5728\u4e2d\u5c0f\u4f01\u4e1a\u8f6c\u5316\u6f0f\u6597\u4e2d\u7684\u6218\u7565\u4f5c\u7528\" title=\"\"><\/p><h2 id=\"hieu-ro-ve-tiktok-pixel-va-vai-tro-chien-luoc-trong-pheu-chuyen-doi-danh-cho-smes\">\u6df1\u5165\u4e86\u89e3TikTok Pixel\u53ca\u5176\u5728SME\u8f6c\u5316\u6f0f\u6597\u4e2d\u7684\u6218\u7565\u4f5c\u7528<\/h2><h3>\u6982\u8ff0TikTok Pixel\u53ca\u5176\u5bf9SME\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u7684\u5f71\u54cd<\/h3><p><strong>TikTok\u50cf\u7d20<\/strong> \u4e0d\u4ec5\u4ec5\u662f\u4e00\u6bb5\u4e8b\u4ef6\u8ffd\u8e2a\u4ee3\u7801\u2014\u2014\u5b83\u8fd8\u662f\u591a\u6e20\u9053\u5ba2\u6237\u884c\u4e3a\u5206\u6790\u5de5\u5177\uff0c\u4ece\u8ba4\u77e5\u5230\u6700\u7ec8\u8f6c\u5316\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u7814\u7a76\uff0c\u4f7f\u7528\u77ed\u89c6\u9891\u5e73\u53f0\u50cf\u7d20\u518d\u8425\u9500\u7684\u4e2d\u5c0f\u4f01\u4e1a ROI \u6bd4\u4f20\u7edf\u5e7f\u544a\u6a21\u5f0f\u9ad8 211%\u3002\u5728 DPS.MEDIA\uff0c\u6211\u4eec\u8ba4\u4e3a TikTok Pixel \u662f\u4f18\u5316\u8f6c\u5316\u6f0f\u6597\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u56e0\u5176\u80fd\u6301\u7eed\u6536\u96c6\u3001\u5206\u7c7b\u5e76\u5229\u7528\u884c\u4e3a\u6570\u636e\u63d0\u5347\u5e7f\u544a\u6548\u679c\u3002.<\/p><ul>\n<li><strong>\u8ba4\u77e5\uff1a<\/strong> Pixel \u53ef\u6839\u636e\u6d4f\u89c8\u91cf\u3001\u521d\u59cb\u4e92\u52a8\u8fdb\u884c\u53d7\u4f17\u7ec6\u5206\u3002.<\/li>\n<li><strong>\u8003\u8651\u9636\u6bb5\uff1a<\/strong> \u6536\u96c6\u5df2\u5c06\u4ea7\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\u6216\u67e5\u770b\u4ea7\u54c1\u8be6\u60c5\u7684\u5ba2\u6237\u6570\u636e\u3002.<\/li>\n<li><strong>\u8f6c\u5316\u9636\u6bb5\uff1a<\/strong> \u8ddf\u8e2a\u5b9e\u9645\u9500\u552e\u3001\u6ce8\u518c\u6216\u586b\u5199\u54a8\u8be2\u8868\u5355\u3002.<\/li>\n<\/ul><h3>TikTok Pixel\u5728\u8f6c\u5316\u6f0f\u6597\u5404\u9636\u6bb5\u7684\u4f5c\u7528<\/h3><p>\u901a\u8fc7\u5728\u7f51\u7ad9\/\u843d\u5730\u9875\u6807\u51c6\u96c6\u6210\u4e8b\u4ef6\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u5229\u7528 Pixel \u4e2a\u6027\u5316\u4fe1\u606f\uff0c\u4f18\u5316\u6f0f\u6597\u6bcf\u4e00\u6b65\u7684\u7ee9\u6548\u3002INSEAD \u4e13\u5bb6 David Dubois \u6307\u51fa\uff1a\u201cPixel \u662f\u89c6\u9891\u5e73\u53f0\u518d\u8425\u9500\u548c\u76f8\u4f3c\u53d7\u4f17\u7b56\u7565\u7684\u5173\u952e\u5de5\u5177\u3002\u201d\u4ee5\u4e0b\u662f DPS.MEDIA \u67d0\u5973\u88c5\u5ba2\u6237\u57fa\u4e8e Pixel \u6570\u636e\u52a8\u6001\u518d\u8425\u9500\u7b56\u7565\uff0c\u8f6c\u5316\u7387\u63d0\u5347 431% \u7684\u5b9e\u9645\u6848\u4f8b\u3002.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u6f0f\u6597\u9636\u6bb5<\/th>\n<th>Pixel\u4e8b\u4ef6<\/th>\n<th>\u5b9e\u9645\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8ba4\u77e5<\/td>\n<td>ViewContent\uff0cPageView<\/td>\n<td>\u8bbf\u95ee\u91cf\u589e\u957f361%<\/td>\n<\/tr>\n<tr>\n<td>\u8003\u8651<\/td>\n<td>AddToCart\uff0cInitiateCheckout<\/td>\n<td>\u9875\u9762\u505c\u7559\u65f6\u95f4\u7ffb\u500d<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316<\/td>\n<td>\u8d2d\u4e70<\/td>\n<td>\u8f6c\u5316\u7387\u589e\u957f431%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u8d8a\u5357\u5ba2\u6237\u6570\u5b57\u5316\u884c\u4e3a\u7684\u65b0\u53d8\u5316\u53caPixel\u5e94\u7528\u7b56\u7565<\/h3><p>\u8d8a\u5357\u5ba2\u6237\u6b63\u5728\u5927\u529b\u8f6c\u5411\u901a\u8fc7\u5a31\u4e50\u5e73\u53f0\u8d2d\u7269\u3002DPS.MEDIA\u56e2\u961f\u9f13\u52b1\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u8981\u4ec5\u4ec5\u505c\u7559\u5728\u201c\u5b89\u88c5\u4ee3\u7801\u201d\uff0c\u800c\u5e94\u5c06Pixel\u4e0eA\/B\u6d4b\u8bd5\u548cAI\u9a71\u52a8\u7684\u7ec6\u5206\u7b56\u7565\u7ed3\u5408\uff0c\u4e0d\u65ad\u4f18\u5316\u6bcf\u4e2a\u5c0f\u578b\u6d3b\u52a8\u7684ROI\u3002\u7406\u89e3\u6b63\u786e\u2014\u2014\u6267\u884c\u5230\u4f4d\u2014\u2014\u9ad8\u8f6c\u5316\uff0c\u8fd9\u662f\u4e2d\u5c0f\u4f01\u4e1a\u57282024\u5e74\u6570\u5b57\u5316\u5546\u4e1a\u5b63\u8f6c\u578b\u7684\u673a\u4f1a\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-la-gi.jpg706a.jpg\" alt=\"\u9009\u62e9\u7b26\u5408\u4f60\u4e1a\u52a1\u76ee\u6807\u7684\u8f6c\u5316\u4e8b\u4ef6\" title=\"\"><\/p><h2 id=\"lua-chon-su-kien-chuyen-doi-phu-hop-voi-muc-tieu-kinh-doanh-cua-ban\">\u9009\u62e9\u7b26\u5408\u60a8\u4e1a\u52a1\u76ee\u6807\u7684\u8f6c\u5316\u4e8b\u4ef6<\/h2><h3>\u51c6\u786e\u8861\u91cf\u8f6c\u5316\u4ee5\u6307\u5bfc\u589e\u957f\u65b9\u5411<\/h3><p>\u4e00\u4e2a\u5e38\u89c1\u95ee\u9898\u662f <b>DPS.MEDIA<\/b> \u5728\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u4e2d\u53d1\u73b0\u6d6a\u8d39\u5e7f\u544a\u9884\u7b97\uff0c\u56e0\u4e3a\u9009\u62e9\u4e86\u9519\u8bef\u7684\u8f6c\u5316\u4e8b\u4ef6\u5728 <b>TikTok\u50cf\u7d20<\/b>.\u8bb8\u591a\u4f01\u4e1a\u53ea\u9009\u62e9\u4e86\u8868\u9762\u4e8b\u4ef6\u5982 <i>View Content<\/i> \u6216 <i>Add to Cart<\/i>, \u5ffd\u7565\u4e86 <b>\u8d2d\u4e70<\/b>, <b>Lead<\/b> \u8fd8\u662f <b>complete Registration<\/b> \u624d\u771f\u6b63\u53cd\u6620\u6bcf\u4e2a\u884c\u4e1a\u7684\u6700\u7ec8\u6548\u679c\u3002\u8bf7\u786e\u5b9a\u6d3b\u52a8\u7684\u76ee\u6807\uff0c\u4f8b\u5982\uff1a\u5982\u679c\u76ee\u6807\u662f\u6269\u5927\u6f5c\u5728\u5ba2\u6237\uff0c\u5e94\u5c06\u91cd\u70b9\u653e\u5728\u4e8b\u4ef6 <b>Lead<\/b>. \u76f8\u53cd\uff0c\u5bf9\u4e8e\u65f6\u5c1a\u54c1\u724c\uff0c,<b>\u8d2d\u4e70<\/b> \u6700\u76f4\u89c2\u5730\u4f53\u73b0\u4e86\u5bf9\u9500\u552e\u7684\u76f4\u63a5\u7ed3\u679c\u3002.\n<\/p><h3>\u9009\u62e9\u667a\u80fd\u4e8b\u4ef6\u2014\u2014\u4f18\u5316\u9884\u7b97\u5feb\u901f\u8fbe\u6210\u76ee\u6807<\/h3><p>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u5173\u4e8e\u5168\u6e20\u9053\u5ba2\u6237\u884c\u4e3a\u7684\u7814\u7a76\uff0c\u8bf8\u5982 <b>\u6dfb\u52a0\u4ed8\u6b3e\u4fe1\u606f<\/b> \u6216 <b>\u5f00\u59cb\u7ed3\u8d26<\/b> \u901a\u5e38\u660e\u663e\u9884\u793a\u7740\u4e70\u5bb6\u7684\u201c\u70ed\u201d\u52a8\u5411\u3002DPS.MEDIA\u66fe\u4e3a\u4e00\u5bb6\u5316\u5986\u54c1\u884c\u4e1a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u65bd\uff1a\u5f53\u4ece\u8861\u91cf <i>View Content<\/i> \u66f4\u6539\u4e3a <i>\u5b8c\u6210\u4ed8\u6b3e<\/i>, ROAS\u6bd4\u7387\u4ec5\u4e24\u5468\u5185\u589e\u957f\u4e86281%\uff0c\u5f97\u76ca\u4e8e\u7cfb\u7edf\u6536\u96c6\u5230\u7684\u66f4\u9ad8\u8d28\u91cf\u6570\u636e\uff0c\u4ece\u800c\u8ba9TikTok Ads\u7b97\u6cd5\u5bf9\u9ad8\u6f5c\u529b\u5ba2\u6237\u7fa4\u4f53\u8fdb\u884c\u66f4\u667a\u80fd\u4f18\u5316\u3002.\n<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u8f6c\u5316\u4e8b\u4ef6<\/th>\n<th>\u63a8\u8350\u76ee\u6807<\/th>\n<th>\u9002\u7528\u9886\u57df<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Lead<\/b><\/td>\n<td>\u5438\u5f15\u6ce8\u518c\u83b7\u53d6\u4fe1\u606f\u3001\u6f5c\u5728\u5ba2\u6237<\/td>\n<td>\u670d\u52a1\u3001\u6559\u80b2\u3001B2B<\/td>\n<\/tr>\n<tr>\n<td><b>\u8d2d\u4e70<\/b><\/td>\n<td>\u76f4\u63a5\u9500\u552e\uff0c\u8861\u91cf\u6536\u5165<\/td>\n<td>\u65f6\u5c1a\u3001\u7f8e\u5986\u3001\u7535\u5546<\/td>\n<\/tr>\n<tr>\n<td><b>\u5b8c\u6210\u6ce8\u518c<\/b><\/td>\n<td>\u589e\u52a0\u8d26\u6237\u6570\u91cf\uff0c\u627f\u8bfa\u670d\u52a1<\/td>\n<td>\u5e94\u7528\u3001\u79d1\u6280\u5e73\u53f0<\/td>\n<\/tr>\n<\/tbody>\n<\/table><ul style=\"margin-top:20px;\">\n<li><b>DPS.MEDIA\u5efa\u8bae\uff1a<\/b> \u4f18\u5148\u9009\u62e9\u80fd\u51c6\u786e\u53cd\u6620\u60a8\u4e1a\u52a1\u76ee\u6807\u7684\u4e8b\u4ef6\uff0c\u4e0d\u8981\u8ffd\u9010\u865a\u5047\u6307\u6807\u3002.<\/li>\n<li>\u4ed4\u7ec6\u5206\u6790\u8d2d\u4e70\u6f0f\u6597\uff0c\u4e3a\u6bcf\u4e2a\u6d3b\u52a8\u9009\u62e9\u6700\u5177\u51c6\u786e\u8861\u91cf\u4ef7\u503c\u7684\u4e8b\u4ef6\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-pixel.jpg\" alt=\"\u6b63\u786e\u8bbe\u7f6e\u5e76\u6d4b\u8bd5 TikTok Pixel\uff0c\u786e\u4fdd\u6570\u636e\u6536\u96c6\u51c6\u786e\u65e0\u8bef\" title=\"\"><\/p><h2 id=\"thiet-lap-va-kiem-tra-tiktok-pixel-dung-cach-de-dam-bao-thu-thap-du-lieu-chinh-xac\">\u6b63\u786e\u8bbe\u7f6e\u548c\u68c0\u6d4bTikTok Pixel\u4ee5\u786e\u4fdd\u6570\u636e\u51c6\u786e\u91c7\u96c6<\/h2><h3>\u7cbe\u51c6\u8bbe\u7f6e\u6b65\u9aa4\u5e2e\u52a9Pixel\u51c6\u786e\u8bb0\u5f55\u6bcf\u4e00\u6b21\u8f6c\u5316<\/h3><p>\u4e3a\u786e\u4fddTikTok Pixel\u51c6\u786e\u8bb0\u5f55\u6570\u636e\uff0cDPS.MEDIA\u59cb\u7ec8\u5efa\u8bae\u4e2d\u5c0f\u4f01\u4e1a\u6309\u4ee5\u4e0b\u6b65\u9aa4\u4f9d\u6b21\u64cd\u4f5c\uff1a  <\/p><ul style=\"margin-left:20px;\">\n<li><b>\u9009\u62e9\u5408\u9002\u7684Pixel\u7c7b\u578b<\/b>: \u5f53\u540c\u65f6\u5728\u7f51\u7ad9\u548c\u5e94\u7528\u4e0a\u90e8\u7f72\u65f6\uff0c\u4f18\u5148\u4f7f\u7528TikTok Events API\uff0c\u4ee5\u907f\u514d\u56e0\u62e6\u622acookie\u800c\u5bfc\u81f4\u6570\u636e\u4e22\u5931\u2014\u2014\u6839\u636eStatista 2023\u5e74\u7684\u8c03\u67e5\uff0c\u5df2\u670938%\u7684\u6d4f\u89c8\u5668\u9ed8\u8ba4\u62e6\u622a\u4f20\u7edf\u6570\u636e\u6536\u96c6\u65b9\u5f0f\u3002.<\/li>\n<li><b>\u9010\u6b65\u5b89\u88c5<\/b>\uff1a\u4f7f\u7528TikTok\u96c6\u6210\u5411\u5bfc\uff0c\u7ed3\u5408Google Tag Manager\u6d4b\u8bd5\u201c\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u201d\u3001\u201c\u7ed3\u8d26\u201d\u3001\u201c\u6ce8\u518c\u201d\u7b49\u6807\u51c6\u4e8b\u4ef6\u3002\u201d<\/li>\n<li><b>\u4f7f\u7528TikTok Pixel Helper\u8fdb\u884c\u68c0\u67e5<\/b>: \u8be5\u5de5\u5177\u4f1a\u8be6\u7ec6\u8bb0\u5f55\u4e8b\u4ef6\u65e5\u5fd7\uff0c\u5e2e\u52a9\u53d1\u73b0\u6620\u5c04\u9519\u8bef\u6216\u9057\u6f0f\u91cd\u8981\u64cd\u4f5c\u7684\u8ffd\u8e2a\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat striped\" style=\"width:100%;margin-bottom:24px;\">\n<thead>\n<tr>\n<th>\u5e38\u89c1\u9519\u8bef<\/th>\n<th>\u6539\u8fdb\u65b9\u6cd5<\/th>\n<th>\u89e3\u51b3\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e8b\u4ef6ID\u7f3a\u5931\u6216\u91cd\u590d<\/td>\n<td>\u8f6c\u5316\u6570\u636e\u9519\u8bef\uff0c\u6d4b\u91cf\u4e0d\u51c6\u786e<\/td>\n<td>\u8bf7\u91cd\u65b0\u68c0\u67e5\u4e8b\u4ef6\u89e6\u53d1\u5668\uff0c\u786e\u4fdd\u6bcf\u4e2aID\u6620\u5c04\u51c6\u786e<\/td>\n<\/tr>\n<tr>\n<td>\u9009\u62e9\u4e86\u9519\u8bef\u7684Pixel\u4e8b\u4ef6\u7c7b\u578b<\/td>\n<td>\u9057\u6f0f\u4e86\u9700\u8981\u8ffd\u8e2a\u7684\u8f6c\u5316\u6216\u64cd\u4f5c<\/td>\n<td>\u8bf7\u67e5\u9605TikTok\u6587\u6863\uff0c\u9ed8\u8ba4\u4e8b\u4ef6\u4e0d\u591f\u65f6\u4f7f\u7528\u81ea\u5b9a\u4e49\u4e8b\u4ef6<\/td>\n<\/tr>\n<tr>\n<td>\u672a\u5728\u591a\u8bbe\u5907\u4e0a\u6d4b\u8bd5\u6570\u636e<\/td>\n<td>\u9519\u8fc7\u4e86\u754c\u9762\/\u6d4f\u89c8\u5668\u73af\u5883\u95ee\u9898<\/td>\n<td>\u8bf7\u7528\u624b\u673a\u3001\u684c\u9762\u3001\u4e0d\u540c\u6d4f\u89c8\u5668\/\u7528\u6237\u8fdb\u884c\u6d4b\u8bd5<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1aDPS.MEDIA\u901a\u8fc7\u63a7\u5236Pixel\u6570\u636e\u5b9e\u73b0CPA\u964d\u4f4e35%<\/h3><p>DPS.MEDIA\u67d0\u7535\u5546\u5ba2\u6237\u7684\u5b9e\u8df5\uff1a\u5728\u53d1\u73b0\u5927\u90e8\u5206\u201c\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u201d\u672a\u88abPixel\u8bb0\u5f55\uff08Safari\u7684Javascript\u9519\u8bef\uff09\u540e\uff0c\u56e2\u961f\u91cd\u6784\u4e86\u8ffd\u8e2a\u6d41\u7a0b\uff0c\u89c4\u8303\u4e86\u89e6\u53d1\u987a\u5e8f\uff0c\u5e76\u589e\u52a0\u4e86\u5907\u7528Events API\u3002\u4ec5\u4e24\u5468\u5185\uff0c\u6570\u636e\u8bb0\u5f55\u7387\u63d0\u534728%\uff0c\u7cfb\u7edf\u518d\u8425\u9500\u5e7f\u544a\u4f18\u5316\u66f4\u9ad8\u6548\uff0c\u8f6c\u5316\u6210\u672c\u6bd4\u672a\u4ed4\u7ec6\u68c0\u67e5Pixel\u524d\u964d\u4f4e\u4e8635%\u3002.<\/p><p><b>DPS.MEDIA\u89c2\u70b9\uff1a<\/b><br>\n\u8bb8\u591a\u4f01\u4e1a\u4ecd\u8f7b\u89c6\u68c0\u67e5\u9636\u6bb5\uff0c\u4f46\u6b63\u5982Gartner MarTech\u4e13\u5bb6\u5efa\u8bae\uff1a\u201c\u8ddf\u8e2a\u8d8a\u53ef\u9760\uff0c\u4f18\u5316\u4f18\u52bf\u8d8a\u660e\u663e\u3002\u201d\u53ea\u6709\u62e5\u6709\u9ad8\u8d28\u91cf\u6570\u636e\uff0c\u9884\u7b97\u5206\u914d\u548c\u5e7f\u544a\u4e2a\u6027\u5316\u7b56\u7565\u624d\u80fd\u5b9e\u73b0\u771f\u6b63\u7684ROI\u6700\u4f18\u5316\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/a-gi-1.jpg8a07.jpg\" alt=\"\u5206\u6790\u6765\u81ea TikTok Pixel \u7684\u884c\u4e3a\u6570\u636e\uff0c\u4ee5\u4f18\u5316\u521b\u610f\u548c\u5e7f\u544a\u9884\u7b97\" title=\"\"><\/p><h2 id=\"phan-tich-du-lieu-hanh-vi-tu-tiktok-pixel-de-toi-uu-sang-tao-va-ngan-sach-quang-cao\">\u5206\u6790\u6765\u81eaTikTok Pixel\u7684\u884c\u4e3a\u6570\u636e\u4ee5\u4f18\u5316\u521b\u610f\u548c\u5e7f\u544a\u9884\u7b97<\/h2><h3>\u5c06\u884c\u4e3a\u7ec6\u5206\u4e3a\u53d7\u4f17\u7fa4\u4f53\u5e76\u786e\u5b9a\u8f6c\u5316\u89e6\u70b9<\/h3><p>TikTok Pixel\u6570\u636e\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u70b9\u51fb\u91cf\u6216\u9875\u9762\u6d4f\u89c8\u7b49\u8868\u9762\u6307\u6807\u3002DPS.MEDIA\u901a\u5e38\u4f1a\u6839\u636e\u884c\u4e3a\u8fdb\u884c\u5bf9\u8c61\u62c6\u5206\u548c\u5206\u7c7b\uff1a <b>\u89c2\u770b\u89c6\u9891\u8d85\u8fc775%<\/b>, <b>\u52a0\u5165\u8d2d\u7269\u8f66\u4f46\u672a\u8d2d\u4e70<\/b>, \uff0c\u6216 <b>\u91cd\u590d\u67e5\u770b\u4ea7\u54c1\u64cd\u4f5c<\/b>. <\/p><p>\u6211\u4eec\u66fe\u4e0e\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u672c\u5730\u65f6\u5c1a\u54c1\u724c\u5408\u4f5c\u2014\u2014\u5728\u90a3\u513f\uff0cPixel\u8bb0\u5f55\u5230\u89c2\u770b\u4ea7\u54c1\u89c6\u98912\u6b21\u53ca\u4ee5\u4e0a\u7684\u7528\u6237\uff0c\u5176\u8f6c\u5316\u7387\u662f\u5176\u4ed6\u7ec4\u76842.3\u500d\u3002\u8fd9\u4f7f\u5f97\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u884c\u4e3a\u7fa4\u4f53\u91cd\u65b0\u5206\u914d\u5185\u5bb9\uff1a\n<\/p><ul>\n<li><b>\u91cd\u5b9a\u5411\u5185\u5bb9\uff1a<\/b> \u4e13\u6ce8\u4e8e\u201c\u63d0\u9192\u201d\u5df2\u89c2\u770b&gt;75%\u89c6\u9891\u7684\u7fa4\u4f53\u3002.<\/li>\n<li><b>\u52a8\u6001\u5e7f\u544a\u811a\u672c\uff1a<\/b> \u6839\u636e\u5df2\u52a0\u5165\u8d2d\u7269\u8f66\u7684\u4ea7\u54c1\u8fdb\u884c\u4e2a\u6027\u5316\u3002.<\/li>\n<li><b>\u9650\u65f6\u4f18\u60e0\uff1a<\/b> \u5bf9\u7ecf\u5e38\u653e\u5f03\u8d2d\u7269\u8f66\u7684\u7fa4\u4f53\u4ea7\u751fFOMO\u5f71\u54cd\u3002.<\/li>\n<\/ul><p><\/p><h3>\u6839\u636e\u884c\u4e3a\u70ed\u529b\u56fe\u8c03\u6574\u9884\u7b97<\/h3><p>\u57fa\u4e8e\u66f4\u6df1\u5165\u7684\u5206\u6790 <b>\u4e92\u52a8\u70ed\u529b\u56fe<\/b> \u6765\u81eaTikTok Pixel\uff08\u5305\u62ec\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u3001\u6240\u7528\u8bbe\u5907\u3001\u8f6c\u5316\u4f1a\u8bdd\uff09\u5e2e\u52a9DPS.MEDIA\u5236\u5b9a\u667a\u80fd\u9884\u7b97\u5206\u914d\u8868\uff1a\n<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u53d7\u4f17\u7fa4\u4f53<\/th>\n<th>\u6700\u4f73\u65f6\u6bb5<\/th>\n<th>\u589e\u52a0\u9884\u7b97\uff08%\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u65b0\u7528\u6237\u89e6\u8fbe<\/td>\n<td>11\u70b9\u201313\u70b9<\/td>\n<td>+15%<\/td>\n<\/tr>\n<tr>\n<td>\u5df2\u4e92\u52a8\u89c6\u9891\u7fa4\u4f53<\/td>\n<td>20\u70b9\u201322\u70b9<\/td>\n<td>+25%<\/td>\n<\/tr>\n<tr>\n<td>\u5df2\u52a0\u5165\u8d2d\u7269\u8f66\u7fa4\u4f53<\/td>\n<td>18\u70b9\u201321\u70b9<\/td>\n<td>+30%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><\/p><p>\u6839\u636e\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5927\u5b66\uff082022\u5e74\uff09\u7684\u7814\u7a76\uff0c\u57fa\u4e8e\u884c\u4e3a\u6570\u636e\u7684\u8d44\u6e90\u4e2a\u6027\u5316\u548c\u9884\u7b97\u5206\u914d\u53ef\u5c06\u8f6c\u5316\u6548\u7387\u63d0\u5347\u81f3 <b>47%<\/b> \u9488\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\uff0cDPS.MEDIA \u5efa\u8bae\u4f01\u4e1a\u5e94\u5c1d\u8bd5\u591a\u6837\u5316\u7684\u5185\u5bb9\u5e76\u5728\u6bcf\u4e2a\u53d7\u4f17\u7fa4\u4f53\u4e0a\u8f6e\u6362\u8fdb\u884c A\/B \u6d4b\u8bd5 \u2014 \u65e2\u80fd\u8282\u7701\u9884\u7b97\uff0c\u53c8\u80fd\u6fc0\u53d1\u521b\u610f\u3002\u8fd9\u662f\u5728 TikTok \u4e0a\u6784\u5efa\u9ad8\u6548\u4e14\u53ef\u6301\u7eed\u8f6c\u5316\u6f0f\u6597\u7684\u9014\u5f84\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-pixel.jpg6811.jpg\" alt=\"\u5229\u7528\u81ea\u5b9a\u4e49\u4e8b\u4ef6\uff08Custom Events\uff09\u548c\u9ad8\u7ea7\u5339\u914d\uff08Advanced Matching\uff09\u9009\u9879\uff0c\u5b9e\u73b0\u66f4\u6df1\u5c42\u6b21\u7684\u4e2a\u6027\u5316\" title=\"\"><\/p><h2 id=\"tan-dung-cac-tuy-chon-custom-events-va-advanced-matching-cho-ca-nhan-hoa-sau-hon\">\u5229\u7528Custom Events\u548cAdvanced Matching\u9009\u9879\u5b9e\u73b0\u66f4\u6df1\u5c42\u6b21\u4e2a\u6027\u5316<\/h2><h3>\u901a\u8fc7Custom Events\u81ea\u5b9a\u4e49\u7528\u6237\u884c\u4e3a<\/h3><p><strong>DPS.MEDIA<\/strong> \u53d1\u73b0\u8bbe\u7f6e <i>\u81ea\u5b9a\u4e49\u4e8b\u4ef6<\/i> \u5728TikTok Pixel\u4e0a\u6b63\u662f\u6269\u5c55\u8ddf\u8e2a\u80fd\u529b\u7684\u5173\u952e\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u8861\u91cf\u5982\u8d2d\u4e70\u3001\u586b\u5199\u8868\u5355\u7b49\u5e38\u89c1\u884c\u4e3a\uff0c\u8fd8\u80fd\u201c\u6355\u6349\u201d\u5230\u5404\u884c\u4e1a\u7279\u6709\u7684\u5fae\u89c2\u4e92\u52a8\u3002.<\/p><ul>\n<li>\u4f8b\u5982\uff1a\u5bf9\u4e8e\u7f8e\u5986\u884c\u4e1a\uff0c\u60a8\u53ef\u4ee5\u5728\u7528\u6237\u5c06\u4ea7\u54c1\u6dfb\u52a0\u5230 \u201c\u6536\u85cf\u5939\u201d \u65f6\u521b\u5efa\u4e00\u4e2a\u81ea\u5b9a\u4e49\u4e8b\u4ef6\uff0c\u4ece\u800c\u66f4\u4f18\u5316\u5730\u5b9e\u73b0\u4e2a\u6027\u5316\u7684\u518d\u8425\u9500\u4fe1\u606f\u3002\u8fd9\u4e00\u89c2\u70b9\u57fa\u4e8e\u4ee5\u4e0b\u7814\u7a76\uff1a <b>Backlinko\uff082023\u5e74\uff09<\/b> \u5173\u4e8e\u5fae\u8f6c\u5316\u5bf9\u6574\u4f53\u8f6c\u5316\u7387\u5f71\u54cd\u7684\u7814\u7a76\u3002.<\/li>\n<\/ul><h3>\u5e94\u7528Advanced Matching\u63d0\u5347\u5ba2\u6237\u8bc6\u522b\u7387<\/h3><p>\u9ad8\u7ea7\u5339\u914d\u5141\u8bb8\u81ea\u52a8\u5411TikTok\u53d1\u9001\u66f4\u591a\u5ba2\u6237\u4fe1\u606f\uff0c\u5e2e\u52a9\u7b97\u6cd5\u7cbe\u51c6\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3002\u6839\u636e\u6700\u8fd1\u7684 <strong>CXL\u7814\u7a76\u9662<\/strong>,\u8c03\u67e5\uff0c\u5b9e\u65bd\u9ad8\u7ea7\u5339\u914d\u5347\u7ea7\u7684\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u5b9e\u73b0 <b>\u8f6c\u5316\u8ffd\u8e2a\u51c6\u786e\u7387\u63d0\u53479-17%<\/b>. <\/p><ul>\n<li><strong>\u5b9e\u7528\u6280\u5de7\uff1a<\/strong> DPS.MEDIA\u54a8\u8be2\u7684\u4e00\u5bb6\u8d8a\u5357\u65f6\u5c1a\u54c1\u724c\uff0c\u5728\u5f00\u542f\u5168\u90e8\u9ad8\u7ea7\u5339\u914d\u5b57\u6bb5\uff08\u5982\u90ae\u7bb1\u3001\u7535\u8bdd\u3001\u5730\u5740\uff09\u540e\uff0c\u91c7\u96c6\u5230\u7684\u6570\u636e\u4e0e\u5185\u90e8CRM\u7cfb\u7edf\u5b8c\u5168\u4e00\u81f4\uff0c\u4f7f\u518d\u8425\u9500\u6d3b\u52a8\u5728\u4ec53\u5468\u5185ROAS\u63d0\u5347\u81f324%\u3002.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u9009\u9879<\/th>\n<th>\u4f18\u52bf<\/th>\n<th>\u5b9e\u9645\u5e94\u7528<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u81ea\u5b9a\u4e49\u4e8b\u4ef6<\/strong><\/td>\n<td>\u91c7\u96c6\u5fae\u89c2\u6570\u636e<\/td>\n<td>\u8ddf\u8e2a\u201c\u89c2\u770b\u6d4b\u8bc4\u89c6\u9891\u201d\u884c\u4e3a\u201d<\/td>\n<\/tr>\n<tr>\n<td><strong>\u9ad8\u7ea7\u5339\u914d<\/strong><\/td>\n<td>\u63d0\u5347\u5e7f\u544a\u7cbe\u51c6\u5ea6<\/td>\n<td>\u8bc6\u522b\u56de\u5934\u5ba2\u6237<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-la-gi.jpga158.jpg\" alt=\"\u6301\u7eed\u66f4\u65b0\u5e76\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u4ee5\u63d0\u5347\u5404\u9636\u6bb5\u7684\u8f6c\u5316\u6548\u679c\" title=\"\"><\/p><h2 id=\"lien-tuc-cap-nhat-va-a-b-testing-de-nang-cao-hieu-qua-chuyen-doi-tung-giai-doan\">\u6301\u7eed\u66f4\u65b0\u4e0eA\/B\u6d4b\u8bd5\u4ee5\u63d0\u5347\u5404\u9636\u6bb5\u8f6c\u5316\u6548\u679c<\/h2><h3>\u7075\u6d3b\u8c03\u6574\u5e76\u6301\u7eed\u6d4b\u8bd5\u8f6c\u5316\u5267\u672c\u6d41\u7a0b<\/h3><p><strong>\u5728DPS.MEDIA<\/strong>, \u6211\u4eec\u8ba4\u4e3a\u6301\u7eed\u66f4\u65b0\u548c\u6d4b\u8bd5\u662f\u4f18\u5316TikTok Pixel\u7684\u5173\u952e\uff0c\u5c24\u5176\u9002\u7528\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u3002\u4e0e\u5176\u91c7\u7528\u56fa\u5b9a\u7b56\u7565\uff0c\u4e0d\u5982\u6301\u7eed\u8fdb\u884cA\/B\u6d4b\u8bd5\uff0c\u6d4b\u8bd5\u5185\u5bb9\u5305\u62ec\u8f6c\u5316\u4e8b\u4ef6\u7c7b\u578b\u3001\u50cf\u7d20\u4ee3\u7801\u4f4d\u7f6e\u548c\u5e7f\u544a\u6587\u6848\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u5206\u6790\uff0c\u201cA\/B\u6d4b\u8bd5\u4e0d\u4ec5\u80fd\u6d88\u9664\u4e3b\u89c2\u504f\u89c1\uff0c\u8fd8\u80fd\u6301\u7eed\u6fc0\u53d1\u521b\u65b0\u52a8\u529b\u201d\u3002.<\/p><div style=\"margin-top: 20px;\"><\/div><p><strong>\u9ad8\u6548\u6d4b\u8bd5\u6b65\u9aa4\uff1a<\/strong><\/p><ul>\n<li>\u786e\u5b9a\u6bcf\u4e2a\u9636\u6bb5\u7684\u76ee\u6807\uff08\u52a0\u5165\u8d2d\u7269\u8f66\u3001\u8d2d\u4e70\u3001\u6ce8\u518c\u7b49\uff09<\/li>\n<li>\u7ec6\u5206\u5404\u9879\u6307\u6807\u7684\u4ef7\u503c (CRO, CTR, \u843d\u5730\u9875\u8bbf\u95ee\u65f6\u95f4...)<\/li>\n<li>\u5e94\u7528\u66f4\u6539\u5e76\u8bb0\u5f55\u7ed3\u679c\uff0c\u5bf9\u6bd4\u5bf9\u7167\u7ec4\u4e0e\u5b9e\u9a8c\u7ec4<\/li>\n<\/ul><table class=\"wp-list-table widefat striped\" style=\"width: 100%; margin: 24px 0;\">\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>\u5173\u952e\u6307\u6807<\/th>\n<th>\u4f18\u5316\u793a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8bc6\u522b\u9700\u6c42<\/td>\n<td>\u70b9\u51fb\/\u5c55\u793a<\/td>\n<td>\u66f4\u6539\u5e7f\u544a\u89c6\u9891\u4e2d\u7684CTA<\/td>\n<\/tr>\n<tr>\n<td>\u8bc4\u4f30\u8d2d\u4e70\u610f\u5411<\/td>\n<td>\u52a0\u5165\u8d2d\u7269\u8f66\u7387<\/td>\n<td>\u8c03\u6574Pixel\u4ee3\u7801\u4f4d\u7f6e<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316\u8fbe\u6210<\/td>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>\u6bd4\u8f83\u4e0d\u540c\u65f6\u95f4\u7684\u4f18\u60e0<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA 2023\u5e74\u7f8e\u4e1a\u5ba2\u6237\u6848\u4f8b\u663e\u793a\uff1a\u5f53\u5728\u7ed3\u7b97\u9875\u4f18\u5316\u8f6c\u5316\u76ee\u6807\u5e76A\/B\u6d4b\u8bd5\u4f18\u60e0\u6587\u6848\u540e\uff0c\u6210\u4ea4\u7387\u63d0\u5347 <strong>35%<\/strong> \u4ec5\u75282\u5468\u65f6\u95f4\u3002\u8fd9\u6e05\u695a\u8bc1\u660e\u4e86\u6301\u7eed\u6d4b\u8bd5\u548c\u7075\u6d3b\u66f4\u65b0\u5ba2\u6237\u5404\u9636\u6bb5\u7684\u91cd\u8981\u4ef7\u503c\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/097382.jpg\" alt=\"\u5e94\u7528 DPS.MEDIA \u7684\u5b9e\u6218\u7ecf\u9a8c\uff0c\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\u4f18\u5316\u8f6c\u5316\" title=\"\"><\/p><h2 id=\"ap-dung-kinh-nghiem-thuc-chien-cua-dps-media-trong-toi-uu-hoa-chuyen-doi-cho-doanh-nghiep-smes\">\u5e94\u7528DPS.MEDIA\u5b9e\u6218\u7ecf\u9a8c\u4f18\u5316SME\u4f01\u4e1a\u8f6c\u5316<\/h2><h3>\u4e3aSME\u8bbe\u7f6eTikTok Pixel\u65f6\u7684\u5173\u952e\u6b65\u9aa4<\/h3><p><b>DPS.MEDIA<\/b> \u6211\u4eec\u53d1\u73b0\u5927\u591a\u6570\u4e2d\u5c0f\u4f01\u4e1a\u56e0TikTok Pixel\u90e8\u7f72\u9519\u8bef\u6216\u9057\u6f0f\uff0c\u5e38\u5e38\u9519\u5931\u8bb8\u591a\u673a\u4f1a\u3002\u6839\u636e\u5b9e\u9645\u89c2\u5bdf\uff0c\u6211\u4eec\u5efa\u8bae\u4f01\u4e1a\u5e94\u805a\u7126\u5173\u952e\u73af\u8282\uff1a<\/p><ul>\n<li><b>\u9009\u62e9\u6b63\u786e\u7684\u4e8b\u4ef6\u7c7b\u578b<\/b>: \u5bf9\u6bd4\u51c6\u786e\u7684 \u201c\u8f6c\u5316\u201d \u5b9a\u4e49\uff0c\u4f8b\u5982\uff1a\u5b8c\u6210\u8ba2\u5355\u3001\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u6216\u586b\u5199\u54a8\u8be2\u8868\u5355\u3002\u6839\u636e <i>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/i>, \u9519\u8bef\u8bc6\u522b\u76ee\u6807\u884c\u4e3a\u662f\u5bfc\u81f4\u8f6c\u5316\u7387\u4e0d\u7406\u60f3\u6700\u5e38\u89c1\u7684\u539f\u56e0\u4e4b\u4e00\u3002.<\/li>\n<li><b>\u9ad8\u7ea7\u914d\u7f6e\uff08\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u811a\u672c\uff09<\/b>: \u53ef\u9488\u5bf9\u4e0d\u540c\u884c\u4e1a\u8fdb\u884c\u8be6\u7ec6\u8ffd\u8e2a\u5b9a\u5236\u2014\u2014\u4f8b\u5982\uff0c\u4e00\u4f4d\u7f8e\u5986\u884c\u4e1a\u5ba2\u6237\u66fe\u53ea\u8ffd\u8e2a\u201c\u4e0b\u5355\u201d\u6309\u94ae\u70b9\u51fb\uff0c\u4f46\u5728DPS.MEDIA\u8865\u5145\u201c\u67e5\u770b\u9000\u8d27\u653f\u7b56\u201d\u4e8b\u4ef6\u540e\uff0c\u4ec5\u4e24\u5468\u5185\u8ba2\u5355\u5b8c\u6210\u7387\u63d0\u5347\u4e86171%\u3002.<\/li>\n<li><b>\u5b9a\u671f\u68c0\u67e5\u4e0e\u66f4\u65b0Pixel<\/b>: TikTok\u7b97\u6cd5\u7ecf\u5e38\u53d8\u5316\uff1b\u5b9a\u671f\u68c0\u67e5\u8f6c\u5316\u6a21\u62df\u6d41\u7a0b\u5e76\u66f4\u65b0\u4ee3\u7801\u6709\u52a9\u4e8e\u51cf\u5c11\u6570\u636e\u6d41\u5931\u3002.<\/li>\n<\/ul><p><\/p><h3>DPS.MEDIA \u63d0\u4f9b\u7684\u5e38\u89c1\u9519\u8bef\u4e0e\u4f18\u5316\u65b9\u6848\u5bf9\u6bd4\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u9519\u8bef<\/th>\n<th>DPS.MEDIA\u89e3\u51b3\u65b9\u6848<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5728\u6240\u6709\u9875\u9762\u5b89\u88c5Pixel<\/td>\n<td>\u4ec5\u5728\u771f\u5b9e\u8f6c\u5316\u89e6\u70b9\u8bbe\u7f6e<\/td>\n<\/tr>\n<tr>\n<td>\u5ffd\u7565\u8ffd\u8e2a\u6d4b\u8bd5<\/td>\n<td>\u901a\u8fc7\u4e8b\u4ef6\u6d4b\u8bd5\u5668 (Event Tester) \u548c\u70ed\u529b\u56fe\u8fdb\u884c\u5206\u6790<\/td>\n<\/tr>\n<tr>\n<td>\u4f7f\u7528\u672a\u4e2a\u6027\u5316\u7684\u6a21\u677f\u811a\u672c<\/td>\n<td>\u6839\u636e\u5177\u4f53\u5ba2\u6237\u884c\u4e3a\u91cd\u65b0\u7f16\u5199\u811a\u672c<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><\/p><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u5f53\u4e2d\u5c0f\u4f01\u4e1a\u4ec5\u901a\u8fc7\u4e00\u4e2a\u5c0f\u6539\u8fdb\u5b9e\u73b0\u8f6c\u5316\u589e\u957f241%<\/h3><p>\u67d0\u5973\u88c5\u54c1\u724c\u5e7f\u544a\u6d3b\u52a8\u7ed3\u679c\uff1aDPS.MEDIA\u53d1\u73b0\u5927\u591a\u6570\u8bbf\u5ba2\u4ec5\u6d4f\u89c8\u4ea7\u54c1\u800c\u672a\u52a0\u5165\u8d2d\u7269\u8f66\u3002\u91cd\u6784Pixel\u3001\u8ffd\u8e2a\u6bcf\u4e2aCTA\u6309\u94ae\u5e76\u57fa\u4e8e\u6536\u96c6\u7684\u884c\u4e3a\u6570\u636e\u5347\u7ea7\u5e7f\u544a\u521b\u610f\u540e\uff0c\u4f01\u4e1a\u89c1\u8bc1\u4e86 <b>\u4e09\u5468\u540e\u8f6c\u5316\u7387\u63d0\u5347241%\u3002<\/b>. \u6211\u4eec\u7684\u89c2\u70b9\uff1a <i>\u4f18\u5316\u5e76\u975e\u8ffd\u9010\u65b0\u6280\u672f\uff0c, <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">\u800c\u662f\u6700\u5927\u5316\u5229\u7528\u73b0\u6709\u5ba2\u6237\u6570\u636e\uff0c\u4e3a\u6bcf\u4e2a\u6d3b\u52a8\u505a\u51fa\u7cbe\u51c6\u51b3\u7b56<\/a>.<\/i> <\/p><h2 id=\"outro\">\u7559\u4e0b\u7684\u601d\u8003<\/h2><p>\u4f18\u5316 TikTok Pixel \u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u6b63\u786e\u7684\u6280\u672f\u5b89\u88c5\u4e0a\uff0c\u66f4\u662f\u4e00\u4e2a\u6301\u7eed\u76d1\u6d4b\u3001\u5206\u6790\u6570\u636e\u548c\u8c03\u6574\u7b56\u7565\u7684\u8fc7\u7a0b\uff0c\u65e8\u5728\u6700\u5927\u5316\u8f6c\u5316\u6548\u679c\u3002\u5f53\u4f60\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u5e76\u667a\u80fd\u5e94\u7528\u6570\u636e\u65f6\uff0c\u4f01\u4e1a\u5c06\u5728 TikTok \u5e73\u53f0\u4e0a\u5f00\u542f\u66f4\u591a\u63a5\u89e6\u673a\u4f1a\u5e76\u63d0\u5347\u6536\u5165\u3002.<\/p><p>\u5728DPS.MEDIA\uff0c <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u6211\u4eec\u76f8\u4fe1\u6bcf\u4e00\u5bb6\u4f01\u4e1a\u2014\u2014\u65e0\u8bba\u5927\u5c0f\u2014\u2014\u90fd\u53ef\u4ee5\u5229\u7528\u6570\u5b57\u6570\u636e\u7684\u529b\u91cf\uff0c\u6253\u9020\u66f4\u4e2a\u6027\u5316\u3001\u66f4\u9ad8\u6548\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/a>. \u5145\u5206\u53d1\u6325 TikTok Pixel \u7684\u6f5c\u529b\u4e0d\u4ec5\u6709\u52a9\u4e8e\u63d0\u5347\u5e7f\u544a\u6548\u679c\uff0c\u66f4\u662f\u4f01\u4e1a\u5728\u65e5\u76ca\u6fc0\u70c8\u7684\u6570\u5b57\u73af\u5883\u4e2d\u5b9e\u73b0\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u8df3\u677f\u3002.<\/p><p>\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u4e0b\u4e00\u6b65\u65b9\u5411\uff0c\u4e0d\u59a8\u5c1d\u8bd5\u5c06 TikTok Pixel \u4e0e Google Analytics \u6216 CRM 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