{"id":22452,"date":"2025-04-28T13:18:27","date_gmt":"2025-04-28T06:18:27","guid":{"rendered":"https:\/\/dps.media\/tao-chien-dich-chuyen-doi-tiktok-ads-nhu-the-nao-cho-hieu-qua\/"},"modified":"2025-04-28T13:18:33","modified_gmt":"2025-04-28T06:18:33","slug":"%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e5%9c%b0%e5%88%9b%e5%bb%batiktok%e5%b9%bf%e5%91%8a%e8%bd%ac%e5%8c%96%e6%b4%bb%e5%8a%a8","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%a6%82%e4%bd%95%e6%9c%89%e6%95%88%e5%9c%b0%e5%88%9b%e5%bb%batiktok%e5%b9%bf%e5%91%8a%e8%bd%ac%e5%8c%96%e6%b4%bb%e5%8a%a8\/","title":{"rendered":"\u5982\u4f55\u521b\u5efa\u9ad8\u6548\u7684TikTok\u5e7f\u544a\u8f6c\u5316\u6d3b\u52a8\uff1f"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>\u4f60\u60f3\u901a\u8fc7TikTok\u589e\u52a0\u5ba2\u6237\u6570\u91cf\u548c\u6536\u5165\u5417\uff1f\u7528TikTok Ads\u6253\u9020\u9ad8\u6548\u8f6c\u5316\u6d3b\u52a8\u5c31\u662f\u5173\u952e\u3002.<\/strong> \u6839\u636e TikTok for Business \u7684\u62a5\u544a\uff0c\u8be5\u5e73\u53f0\u4e0a\u7684\u8f6c\u5316\u5e7f\u544a\u6d3b\u52a8\u53ef\u5e26\u6765\u6bd4\u4f20\u7edf\u793e\u4ea4\u7f51\u7edc\u9ad8\u51fa 2\u20133 \u500d\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002. <em>TikTok \u5728\u8d8a\u5357\u7684\u7206\u53d1\u5f0f\u589e\u957f\uff0c\u62e5\u6709\u8d85\u8fc7 5000 \u4e07\u7528\u6237\uff0c\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u6f5c\u5728\u5ba2\u6237\u63a5\u89e6\u673a\u4f1a\u3002.<\/em><\/p><p><strong>\u6700\u91cd\u8981\u7684\u4e00\u70b9\uff1a\u8981\u8ba9 TikTok \u5e7f\u544a\u8f6c\u5316\u6d3b\u52a8\u771f\u6b63\u9ad8\u6548\uff0c\u60a8\u5fc5\u987b\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\uff0c\u521b\u4f5c\u201c\u8ddf\u98ce\u201d\u5185\u5bb9\uff0c\u5e76\u6301\u7eed\u7528\u771f\u5b9e\u6570\u636e\u4f18\u5316\u5e7f\u544a\u7ec4\u3002.<\/strong> R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn \u201c\u0111\u1ed1t ti\u1ec1n\u201d nh\u01b0ng kh\u00f4ng \u2062thu v\u1ec1 \u2064k\u1ebft qu\u1ea3 v\u00ec ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ea3m t\u00ednh, kh\u00f4ng x\u00e1c \u0111\u1ecbnh\u200d r\u00f5\u200d m\u1ee5c ti\u00eau chuy\u1ec3n\u2063 \u0111\u1ed5i ho\u1eb7c\u200d ch\u01b0a n\u1eafm quy t\u1eafc v\u1eadn h\u00e0nh thu\u1eadt to\u00e1n TikTok.<\/p><p>\u5728 DPS.MEDIA\uff0c\u901a\u8fc7\u4e3a\u6570\u767e\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u5b9e\u65bd\u9879\u76ee\u7684\u7ecf\u9a8c\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0 <em>95% \u7684\u6210\u529f\u5e7f\u544a\u6d3b\u52a8\u90fd\u6e90\u4e8e\u575a\u5b9e\u7684\u6570\u636e\u7b56\u7565\u3001\u4f18\u5316\u9884\u7b97\u601d\u7ef4\u3001\u6301\u7eed\u7684 A\/B \u6d4b\u8bd5\u4ee5\u53ca\u7d27\u8ddf\u6f6e\u6d41\u7684\u521b\u610f\u3002<\/em>. <strong>\u53ea\u6709\u5c06\u8fd9\u4e9b\u8981\u7d20\u5145\u5206\u7ed3\u5408\uff0c\u5e7f\u544a\u6d3b\u52a8\u624d\u80fd\u5c06\u6d4f\u89c8\u91cf\u8f6c\u5316\u4e3a\u8ba2\u5355\u2014\u2014\u8fd9\u624d\u662f TikTok \u5e7f\u544a\u5bf9\u4f01\u4e1a\u7684\u771f\u6b63\u4ef7\u503c\u3002.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/ok-ads.jpg\" alt=\"\u7406\u89e3TikTok\u4e0a\u7684\u5ba2\u6237\u884c\u4e3a\u5e76\u660e\u786e\u8f6c\u5316\u76ee\u6807\" title=\"\"><\/p><h2 id=\"hieu-hanh-vi-khach-hang-tren-tiktok-va-xac-dinh-muc-tieu-chuyen-doi-ro-rang\">\u4e86\u89e3TikTok\u4e0a\u5ba2\u6237\u884c\u4e3a\u5e76\u660e\u786e\u8bbe\u5b9a\u8f6c\u5316\u76ee\u6807<\/h2><h3>\u5206\u6790\u7528\u6237\u5fc3\u7406\u53ca\u5176\u5728TikTok\u4e0a\u7684\u8d2d\u4e70\u65c5\u7a0b<\/h3><p><strong>TikTok \u7684\u6570\u636e\u663e\u793a\uff1a<\/strong> <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">62% \u7684\u89c2\u4f17\u88ab\u5a31\u4e50\u6027\u89c6\u9891\u5438\u5f15\uff0c\u5e76\u5728\u8d2d\u7269\u65f6\u503e\u5411\u4e8e\u76f4\u63a5\u4e92\u52a8\u3002<\/a>. \u6839\u636e DPS.MEDIA \u7684\u7814\u7a76\uff0c\u8d8a\u5357 TikTok \u7528\u6237\u901a\u5e38\u57fa\u4e8e\u201c\u7a81\u53d1\u7075\u611f\u201d\u505a\u51fa\u8d2d\u7269\u51b3\u7b56\uff0c\u53d7\u8bc4\u4ef7\u3001\u75c5\u6bd2\u6311\u6218\u548c\u72ec\u5bb6\u4fc3\u9500\u5f71\u54cd\u3002\u5c24\u5176\u662f Z \u4e16\u4ee3\u7fa4\u4f53\uff0c\u6d88\u8d39\u884c\u4e3a\u8fc5\u901f\u2014\u2014\u4ec5\u9700\u51e0\u6b21\u5237\u89c6\u9891\u5c31\u613f\u610f\u4f53\u9a8c\u65b0\u4ea7\u54c1\/\u54c1\u724c\u3002.<\/p><ul>\n<li><strong>\u60c5\u611f\u4e0e\u771f\u5b9e\u6027\uff1a<\/strong> \u8d34\u8fd1\u751f\u6d3b\u7684\u5185\u5bb9\u3001\u771f\u4eba\u5b9e\u4e8b\u53ef\u4ee5\u6fc0\u53d1\u4fe1\u4efb\uff0c\u52a0\u901f\u8f6c\u5316\u3002.<\/li>\n<li><strong>\u5408\u7406\u96c6\u6210 CTA\uff1a<\/strong> \u5728\u60c5\u611f\u9ad8\u6f6e\u65f6\u523b\u663e\u793a\u8f6c\u5316\u6309\u94ae\uff08\u5982\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u3001\u201c\u67e5\u770b\u70ed\u5356\u201d\uff09\uff0c\u53ef\u4f7f\u70b9\u51fb\u7387\u63d0\u5347 2 \u500d\uff08\u6839\u636e DPS.MEDIA \u5185\u90e8\u6570\u636e\uff09\u3002.<\/li>\n<\/ul><h3>\u0110\u1eb7t m\u1ee5c ti\u00eau \u200bchuy\u1ec3n \u2063\u0111\u1ed5i chu\u1ea9n \u2062x\u00e1c & d\u1ec5 \u0111o l\u01b0\u1eddng<\/h3><p>\u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7684\u6307\u5bfc\uff0c\u8f6c\u5316\u76ee\u6807\u9700\u7b26\u5408 SMART \u539f\u5219\u2014\u2014\u5177\u4f53\u3001\u53ef\u8861\u91cf\u3001\u76f8\u5173\u3001\u73b0\u5b9e\u4e14\u6709\u65f6\u9650\u3002\u5728\u5236\u5b9a TikTok \u8f6c\u5316\u5e7f\u544a\u6d3b\u52a8\u65f6\uff0cDPS.MEDIA \u5efa\u8bae\u8bbe\u5b9a\u5982\u4e0b\u660e\u786e\u76ee\u6807\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u76ee\u6807<\/th>\n<th>\u8861\u91cf\u65b9\u5f0f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u5438\u5f15\u6ce8\u518c<\/strong><\/td>\n<td>\u8868\u5355\u586b\u5199\u6216\u70b9\u51fb\u6ce8\u518c\u6b21\u6570<\/td>\n<\/tr>\n<tr>\n<td><strong>\u76f4\u63a5\u6210\u4ea4<\/strong><\/td>\n<td>\u901a\u8fc7\u89c6\u9891\/Shop \u8d26\u53f7\u7684\u8d2d\u4e70\u8f6c\u5316\u7387<\/td>\n<\/tr>\n<tr>\n<td><strong>\u589e\u52a0\u6536\u4ef6\u7bb1\u6570\u91cf<\/strong><\/td>\n<td>\u54a8\u8be2\u4ea7\u54c1\u4fe1\u606f\u7684\u6d88\u606f\u6570<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u4e00\u4e2a\u5178\u578b\u6848\u4f8b\uff1a\u672c\u571f\u5316\u5986\u54c1\u4f01\u4e1a\u4e0eDPS.MEDIA\u5408\u4f5c\uff0c\u5728\u4f18\u5316\u201c\u60c5\u611f\u8f6c\u5316\u201d\u56e0\u7d20\u3001\u660e\u786eCTA\u3001\u63a7\u5236\u4e92\u52a8\u811a\u672c\u540e\uff0c\u8ba2\u5355\u91cf\u589e\u957f\u4e86441%\u3002\u603b\u4e4b\uff0c\u60f3\u8981\u9ad8\u6548\u6316\u6398TikTok\u5e7f\u544a\u6548\u679c\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u6df1\u5165\u4e86\u89e3\u201c\u5feb\u901f\u53cd\u5e94\u7528\u6237\u201d\u753b\u50cf\uff0c\u540c\u65f6\u7075\u6d3b\u8bbe\u5b9a\u5177\u4f53\u4e1a\u52a1\u76ee\u6807\u7684\u8f6c\u5316\u8861\u91cf\u6807\u51c6\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/502834.jpg\" alt=\"\u9009\u62e9\u9002\u5408\u5404\u8f6c\u5316\u6f0f\u6597\u9636\u6bb5\u7684TikTok\u5e7f\u544a\u5f62\u5f0f\" title=\"\"><\/p><h2 id=\"chon-dinh-dang-quang-cao-tiktok-phu-hop-voi-tung-giai-doan-pheu-chuyen-doi\">\u4e3a\u8f6c\u5316\u6f0f\u6597\u5404\u9636\u6bb5\u9009\u62e9\u5408\u9002\u7684TikTok\u5e7f\u544a\u683c\u5f0f<\/h2><h3>\u6839\u636eAIDA\u6f0f\u6597\u5404\u5c42\u5e94\u7528\u5e7f\u544a\u683c\u5f0f<\/h3><ul style=\"margin-left:20px;\">\n<li><strong>\u8ba4\u77e5\uff08Awareness\uff09\uff1a<\/strong> \u4ee5\u7a81\u51fa\u54c1\u724c\u4e3a\u76ee\u6807 <strong>\u4fe1\u606f\u6d41\u5e7f\u544a\uff08In-Feed Ads\uff09<\/strong> \u5e7f\u544a\u7ba1\u7406\u5668 <strong>\u5f00\u5c4f\u5e7f\u544a\uff08Top-View Ads\uff09<\/strong>. DPS.MEDIA\u66fe\u4e3a\u4e00\u5bb6\u5065\u5eb7\u98df\u54c1\u521d\u521b\u4f01\u4e1a\u5e94\u7528Top-View Ads\uff0c\u4ec55\u5929\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\u4e8652%\uff082023\u5e74\u5185\u90e8\u62a5\u544a\uff09\u3002.<\/li>\n<li><strong>\u5174\u8da3\uff08Interest\uff09\uff1a<\/strong> \u7ed3\u5408 <strong>\u8bdd\u9898\u6311\u6218<\/strong> \u548c <strong>\u54c1\u724c\u7279\u6548\uff08Branded Effect\uff09<\/strong> \u4ee5\u4fc3\u8fdb\u4e92\u52a8\u3002TikTok 2023\u5e74\u7814\u7a76\u663e\u793a\uff0cHashtag\u6311\u6218\u53ef\u5c06\u54c1\u724c\u8bb0\u5fc6\u7387\u63d0\u5347\u81f374%\u3002.<\/li>\n<li><strong>H\u00e0nh \u0111\u1ed9ng\u200b (Action) & \u200cChuy\u1ec3n \u2062\u0111\u1ed5i:<\/strong> \u4f7f\u7528 <strong>\u96c6\u5408\u5e7f\u544a\uff08Collection Ads\uff09<\/strong> \u6216 <strong>\u52a8\u6001\u5c55\u793a\u5e7f\u544a<\/strong> \u4ee5\u4f18\u5316\u8f6c\u5316\u3002DPS.MEDIA\u7684\u4e00\u4f4d\u5316\u5986\u54c1\u5ba2\u6237\u5b9e\u65bdCollection Ads\u540e\uff0c\u8ba2\u5355\u8f6c\u5316\u7387\u8f83\u666e\u901a\u5e7f\u544a\u63d0\u5347\u4e8637%\u3002.<\/li>\n<\/ul><h3>\u4e3a\u6bcf\u4e2a\u9636\u6bb5\u5206\u7c7b\u5e7f\u544a\u683c\u5f0f\u7684\u8868\u683c<\/h3><table class=\"wp-block-table is-style-regular\">\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>\u63a8\u8350\u683c\u5f0f<\/th>\n<th>\u5b9e\u9645\u6848\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8ba4\u77e5<\/td>\n<td>Top-View Ads\uff0cIn-Feed Ads<\/td>\n<td>\u679c\u6c41\u65b0\u54c1\u53d1\u5e03\u6d3b\u52a8\uff1aTop-View\u6bcf\u65e5\u6d4f\u89c8\u91cf\u8fbe40\u4e07<\/td>\n<\/tr>\n<tr>\n<td>\u5174\u8da3<\/td>\n<td>Hashtag\u6311\u6218\uff0c\u54c1\u724c\u7279\u6548<\/td>\n<td>Th\u01b0\u01a1ng hi\u1ec7u\u2062 F&B t\u1ea1o trend \u201cU\u1ed1ng l\u00e0 chill\u201d, t\u0103ng 65% follower<\/td>\n<\/tr>\n<tr>\n<td>\u8f6c\u5316<\/td>\n<td>\u5408\u96c6\u5e7f\u544a\uff0c\u52a8\u6001\u5c55\u793a\u5e7f\u544a<\/td>\n<td>\u5316\u5986\u54c1\u5e97\u8ba2\u5355\u91cf\u63d0\u53471.5\u500d\/\u6210\u672c\u4e0d\u53d8<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u5e7f\u544a\u683c\u5f0f\u4e2a\u6027\u5316\uff1a\u6210\u529f\u7684\u5173\u952e<\/h3><p style=\"margin-top:10px;\">\n<\/p><p>  DPS.MEDIA nh\u1eadn th\u1ea5y\u2064 vi\u1ec7c \u2064ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u00fang cho t\u1eebng t\u1ea7ng ph\u1ec5u quy\u1ebft \u0111\u1ecbnh tr\u1ef1c \u2063ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ng\u00e2n s\u00e1ch. Nhi\u1ec1u nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt (Garcia & Martinez,\u2064 2022) nh\u1ea5n m\u1ea1nh: \u201cS\u1ef1 ph\u00f9 h\u1ee3p \u2064gi\u1eefa \u0111\u1ecbnh\u200c d\u1ea1ng v\u00e0 giai \u0111o\u1ea1n gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 \u2063chuy\u1ec3n \u0111\u1ed5i g\u1ea5p 3 l\u1ea7n so v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn\u200c \u0111\u1ea1i tr\u00e0.\u201d\n<\/p><p>  \u7075\u6d3b\u5c1d\u8bd5\u5404\u79cd\u683c\u5f0f\u5e76\u6301\u7eed\u76d1\u6d4b\u4ee5\u4f18\u5316\u2014\u2014\u8fd9\u662fSMEs\u5728\u6295\u8d44TikTok\u5e7f\u544a\u65f6\u5e94\u575a\u6301\u7684\u7b56\u7565\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/ktok-1.jpg\" alt=\"\u5236\u5b9a\u4f18\u5316\u8f6c\u5316\u7684\u5e7f\u544a\u5185\u5bb9\u521b\u610f\u811a\u672c\" title=\"\"><\/p><h2 id=\"thiet-lap-kich-ban-sang-tao-noi-dung-quang-cao-toi-uu-hoa-cho-chuyen-doi\">\u5236\u5b9a\u4f18\u5316\u8f6c\u5316\u7684\u5e7f\u544a\u5185\u5bb9\u521b\u610f\u811a\u672c<\/h2><h3>\u9009\u62e9\u6b63\u786e\u7684\u811a\u672c\u7ed3\u6784\u4ee5\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17<\/h3><p><strong>DPS.MEDIA\u8ba4\u4e3a\uff1a<\/strong> \u4e00\u4e2a\u6210\u529f\u7684TikTok\u5e7f\u544a\u5267\u672c\u59cb\u4e8e\u5bf9\u89c2\u4f17\u884c\u4e3a\u548c\u5b9e\u9645\u671f\u671b\u7684\u6df1\u523b\u7406\u89e3\u3002. <span style=\"color: #0073aa;\">\u6839\u636e\u7814\u7a76\u6765\u81ea <em>\u4e92\u52a8\u8425\u9500\u671f\u520a<\/em>, \uff0c\u4e2a\u6027\u5316\u4fe1\u606f\u80fd\u8ba9\u8f6c\u5316\u7387\u63d0\u5347361%\uff0c\u76f8\u6bd4\u4e8e\u5927\u4f17\u5316\u4fe1\u606f\u3002.<\/span> \u5bf9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\uff1a<\/p><ul>\n<li><strong>\u7528\u95ee\u9898\u6216\u7cbe\u51c6\u6d1e\u5bdf\u5f15\u5bfc\u76ee\u6807\u53d7\u4f17\uff1a<\/strong> \u201c\u4f60\u662f\u5426\u66fe\u5728\u9009\u62e9X\u4ea7\u54c1\u65f6\u611f\u5230\u56f0\u60d1\uff1f\u201d<\/li>\n<li><strong>\u63d0\u51fa\u95ee\u9898\uff0c\u5feb\u901f\u89e3\u51b3\uff1a<\/strong> \u524d\u4e09\u5230\u4e94\u79d2\u5fc5\u987b\u201c\u6fc0\u53d1\u201d\u660e\u786e\u7684\u60c5\u611f\u6216\u75db\u70b9\u3002.<\/li>\n<li><strong>\u52a0\u5165\u672c\u5730\u5316\u5143\u7d20\uff1a<\/strong> \u4f7f\u7528\u65e5\u5e38\u8bed\u8a00\u3001\u8d8a\u5357\u771f\u5b9e\u751f\u6d3b\u56fe\u7247\u4ee5\u589e\u5f3a\u4eb2\u5207\u611f\u3002.<\/li>\n<\/ul><h3>\u591a\u6837\u5316\u3001\u4e00\u81f4\u6027\u7684\u6d4b\u8bd5\u4e0e\u4f18\u5316\u8981\u7d20<\/h3><p>\u73b0\u4ee3\u8425\u9500\u7406\u8bba\uff08\u6839\u636e <em>Byron Sharp<\/em>, \uff0c <em>\u54c1\u724c\u5982\u4f55\u6210\u957f<\/em>\uff09\u5f3a\u8c03\u6301\u7eed\u8fdb\u884c\u591a\u53d8\u91cf\u6d4b\u8bd5\u4ee5\u5b9e\u73b0\u6700\u4f73\u8f6c\u5316\u7387\u3002\u56e0\u6b64\uff0c\u6839\u636eDPS.MEDIA\u7684\u5b9e\u6218\u7ecf\u9a8c\uff0c\u5316\u5986\u54c1\u884c\u4e1a\u7684\u5ba2\u6237\u4ec5\u901a\u8fc7\u7075\u6d3b\u8fdb\u884c3\u4e2a\u53d8\u91cf\u7684A\/B\u6d4b\u8bd5\uff0c\u8f6c\u5316\u7387\u5c31\u63d0\u5347\u4e8670%\u3002<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u6d4b\u8bd5\u56e0\u7d20<\/th>\n<th>\u65b9\u6848A<\/th>\n<th>\u65b9\u6848B<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6210\u4ea4\u8f6c\u5316<\/td>\n<td>\u89c6\u9891\u7ed3\u5c3e\u7684\u53f7\u53ec\u6027\u7528\u8bed<\/td>\n<td>\u89c6\u9891\u5f00\u5934\u7acb\u5373\u51fa\u73b0\u7684CTA<\/td>\n<\/tr>\n<tr>\n<td>\u5f71\u54cd\u8005\u5f62\u5f0f<\/td>\n<td>\u77e5\u540dKOL<\/td>\n<td>\u771f\u5b9e\u7528\u6237<\/td>\n<\/tr>\n<tr>\n<td>\u62cd\u6444\u89d2\u5ea6<\/td>\n<td>\u751f\u6d3b\u65b9\u5f0f\u89d2\u5ea6<\/td>\n<td>\u8be6\u7ec6\u6559\u7a0b\u89d2\u5ea6<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>K\u1ebft h\u1ee3p c\u1ea3m x\u00fac & l\u00fd\u2064 t\u00ednh \u200btheo h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i<\/h3><p>DPS.MEDIA\u56e2\u961f\u5c06\u201c\u5e7f\u544a\u811a\u672c\u201d\u4ece\u4ea7\u54c1\u4fe1\u606f\u7684\u91cd\u590d\u94fe\u53d8\u6210\u4e86\u4f53\u9a8c\u7684\u788e\u7247\u5316\uff1a<\/p><ul>\n<li><strong>\u89e6\u52a8\u60c5\u611f\uff08Emotion\uff09\uff1a<\/strong> \u5448\u73b0\u753b\u9762\u3001\u53f0\u8bcd\uff0c\u5f15\u53d1\u4e2a\u4eba\u5173\u8054\u4e0e\u5171\u9e23\u3002.<\/li>\n<li><strong>\u5f15\u5bfc\u7406\u6027\uff08Reason\uff09\uff1a<\/strong> \u901a\u8fc7\u5b9e\u9645\u6570\u636e\u6216\u7c7b\u4f3c\u6848\u4f8b\uff0c\u660e\u786e\u4ef7\u503c\u4e0e\u5b9e\u9645\u5dee\u5f02\u3002.<\/li>\n<li><strong>\u4ee5\u627f\u8bfa\u7ed3\u5c3e\uff08Trust\uff09\uff1a<\/strong> \u63d0\u4f9b\u793e\u4f1a\u8bc1\u660e\u2014\u2014\u771f\u5b9e\u8bc4\u8bba\u3001\u4f18\u60e0\u5238\u6216\u514d\u8d39\u8bd5\u7528\u3002.<\/li>\n<\/ul><p style=\"margin-top: 24px\">\u6839\u636eDPS.MEDIA\u7684\u8bc4\u4f30\uff0c <strong>\u4e00\u4e2a\u6807\u51c6\u7684TikTok\u5e7f\u544a\u8f6c\u5316\u811a\u672c\u662f\u57fa\u4e8e\u884c\u4e3a\u7814\u7a76\u3001\u6301\u7eed\u6d4b\u8bd5\u548c\u53cd\u6620\u672c\u5730\u5e02\u573a\u5b9e\u9645\u60c5\u51b5\u7684\u4e2a\u6027\u5316\u521b\u610f\u7ed3\u5408\u4ea7\u54c1\u3002.<\/strong><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/_la_gi.jpg\" alt=\"\u5229\u7528TikTok\u50cf\u7d20\u53ca\u9ad8\u7ea7\u8ffd\u8e2a\u5de5\u5177\u8861\u91cf\u6548\u679c\" title=\"\"><\/p><h2 id=\"tan-dung-pixel-tiktok-va-cac-cong-cu-tracking-nang-cao-de-do-luong-hieu-qua\">\u5229\u7528TikTok\u50cf\u7d20\u53ca\u9ad8\u7ea7\u8ffd\u8e2a\u5de5\u5177\u8861\u91cf\u6548\u679c<\/h2><h3>\u901a\u8fc7\u667a\u80fd\u8ffd\u8e2a\u751f\u6001\u7cfb\u7edf\u4f18\u5316\u8f6c\u5316\u6d4b\u91cf<\/h3><p>\u4e3a\u4e86\u6700\u5927\u5316\u5e7f\u544a\u6548\u679c\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u719f\u7ec3\u5e94\u7528 <strong>TikTok\u50cf\u7d20<\/strong> \u7ed3\u5408\u9ad8\u7ea7\u8ffd\u8e2a\u89e3\u51b3\u65b9\u6848\uff0c\u5982Google Tag Manager\u6216\u670d\u52a1\u5668\u7aef\u8ffd\u8e2a\u3002\u6839\u636e2024\u5e74\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u7814\u7a76\uff0c\u91c7\u7528\u591a\u5c42\u6d4b\u91cf\u7684\u6d3b\u52a8\u663e\u793a <strong>\u8f6c\u5316\u7387\u5e73\u5747\u63d0\u5347171%<\/strong>, \uff0c\u5f97\u76ca\u4e8e\u5bf9\u7528\u6237\u884c\u4e3a\u7684\u6df1\u5ea6\u5206\u6790\u80fd\u529b\u3002.<\/p><ul style=\"margin-left:20px;\">\n<li><b>TikTok\u50cf\u7d20\uff1a<\/b> \u8ddf\u8e2a\u70b9\u51fb\u540e\u884c\u4e3a\uff0c\u9488\u5bf9\u6ce8\u518c\u3001\u8d2d\u4e70\u7b49\u8f6c\u5316\u4e8b\u4ef6\u8fdb\u884c\u4f18\u5316\u3002.<\/li>\n<li><b>\u9ad8\u7ea7\u5339\u914d\uff1a<\/b> \u5e2e\u52a9\u66f4\u51c6\u786e\u8bc6\u522b\u64cd\u4f5c\uff0c\u51cf\u5c11\u56e0Cookie\u88ab\u963b\u6b62\u800c\u5bfc\u81f4\u7684\u6570\u636e\u7f3a\u5931\u3002.<\/li>\n<li><b>\u670d\u52a1\u5668\u7aef\u8ffd\u8e2a\uff1a<\/b> \u8865\u5145\u8f93\u5165\u6570\u636e\uff0c\u5373\u4f7f\u6d4f\u89c8\u5668\u9650\u5236\u8ffd\u8e2a\uff0c\u4e5f\u80fd\u4fdd\u8bc1\u7f51\u7ad9\u4e0eTikTok\u4e4b\u95f4\u6570\u636e\u4e00\u81f4\u3002.<\/li>\n<\/ul><h3>\u5b9e\u8df5\u6848\u4f8b\uff1a\u7f8e\u5986\u884c\u4e1a\u6848\u4f8b\u5206\u6790<\/h3><p>DPS.MEDIA\u5728\u5316\u5986\u54c1\u9886\u57df\u7684\u4e00\u4f4d\u5ba2\u6237\u5df2\u5e94\u7528\u4e0a\u8ff0\u4e09\u5927\u8ffd\u8e2a\u5de5\u5177\u3002. <strong>\u7ed3\u679c\uff1a\u5728\u7ebf\u6536\u5165\u5728\u4e24\u4e2a\u6708\u540e\u589e\u957f231%\uff0cCPA\u4e0b\u964d191%<\/strong>. \u3002\u4f20\u7edf\u50cf\u7d20\u4e0e\u670d\u52a1\u5668\u7aef\u7684\u7075\u6d3b\u7ed3\u5408\u7a81\u7834\u4e86\u5e7f\u544a\u5c4f\u853d\u969c\u788d\uff0c\u786e\u4fdd\u4f01\u4e1a\u4e0d\u9519\u8fc7\u4efb\u4f55\u91cd\u8981\u6570\u636e\u4fe1\u53f7\u3002.<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top:20px;\">\n<thead>\n<tr>\n<th style=\"text-align:center;\">\u5de5\u5177<\/th>\n<th style=\"text-align:center;\">\u4e3b\u8981\u529f\u80fd<\/th>\n<th style=\"text-align:center;\">\u7a81\u51fa\u4f18\u52bf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align:center;\">TikTok\u50cf\u7d20<\/td>\n<td style=\"text-align:center;\">\u7ad9\u5185\u884c\u4e3a\u8ffd\u8e2a<\/td>\n<td style=\"text-align:center;\">\u8861\u91cf\u6bcf\u4e2a\u8f6c\u5316\u4e8b\u4ef6<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align:center;\">\u9ad8\u7ea7\u5339\u914d<\/td>\n<td style=\"text-align:center;\">\u8fde\u63a5\u66f4\u591a\u5ba2\u6237\u6570\u636e<\/td>\n<td style=\"text-align:center;\">\u6570\u636e\u7cbe\u51c6\u4e0e\u5e7f\u544a\u4f18\u5316<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align:center;\">\u670d\u52a1\u5668\u7aef\u8ffd\u8e2a<\/td>\n<td style=\"text-align:center;\">\u5c06\u6570\u636e\u4f20\u56de\u670d\u52a1\u5668<\/td>\n<td style=\"text-align:center;\">\u7a81\u7834\u6d4f\u89c8\u5668\u9650\u5236<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u5728DPS.MEDIA\u7684\u89c6\u89d2\u4e0b\uff0c\u5145\u5206\u5229\u7528\u4e3b\u6d41\u8ffd\u8e2a\u5de5\u5177\u6b63\u662f\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u201c\u8861\u91cf\u201d\uff0c\u8fd8\u80fd\u201c\u4f18\u5316\u201d\u6bcf\u4e00\u5206\u94b1TikTok\u5e7f\u544a\u9884\u7b97\u6548\u679c\u7684\u5173\u952e\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/00x281.jpg\" alt=\"\u57fa\u4e8e\u8f6c\u5316\u6307\u6807\u6301\u7eed\u5206\u6790\u4e0e\u4f18\u5316\u6d3b\u52a8\" title=\"\"><\/p><h2 id=\"phan-tich-va-toi-uu-hoa-lien-tuc-chien-dich-dua-tren-cac-chi-so-chuyen-doi\">\u57fa\u4e8e\u8f6c\u5316\u6307\u6807\u6301\u7eed\u5206\u6790\u4e0e\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8<\/h2><h3 style=\"color:#23282d; margin-bottom:16px;\">\u0110\u1ecdc \u2013 Hi\u1ec3u \u2013 Ph\u1ea3n\u200d h\u1ed3i: T\u1ed1i \u01b0u v\u1edbi t\u1ed1c\u2062 \u0111\u1ed9 tiktok<\/h3><p><strong>DPS.MEDIA<\/strong> \u76f8\u4fe1\u8f6c\u5316\u6d3b\u52a8\u7684\u751f\u5b58\u79d8\u8bc0\u5728\u4e8e\u4e0d\u65ad\u89c2\u5bdf\u3001\u8861\u91cf\u5e76\u53cd\u9988\u7528\u6237\u884c\u4e3a\u2014\u2014\u65e2\u50cf\u827a\u672f\u822c\u7ec6\u817b\uff0c\u53c8\u5982\u79d1\u5b66\u5de5\u7a0b\u822c\u4e25\u8c28\u3002\u8bf7\u629b\u5f00\u201c\u4e3b\u89c2\u611f\u53d7\u201d\uff0c\u8f6c\u800c\u4e13\u6ce8\u4e8e\u5173\u952e\u8f6c\u5316\u6307\u6807\uff08\u5982CPA\u3001ROAS\u3001CTR\uff09\uff0c\u4ee5\u660e\u786e\u6bcf\u4e2a\u5e7f\u544a\u9636\u6bb5\u7684\u4f18\u52a3\u52bf\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6839\u636eStatista 2024\u5e74\u62a5\u544a\uff0c, <em>65%\u8d8a\u5357\u8425\u9500\u4eba\u5458\u8868\u793a\uff0c\u6bcf3\u5929\u68c0\u67e5\u5e76\u4f18\u5316KPI\u53ef\u4f7f\u8f6c\u5316\u7387\u81f3\u5c11\u63d0\u534720%\uff0c\u76f8\u8f83\u4e8e\u4f20\u7edf\u65b9\u6cd5\uff01<\/em><\/p><ul style=\"margin-bottom: 18px; margin-top: 12px;\">\n<li><strong>\u6df1\u5165\u5206\u6790\u5ba2\u6237\u65c5\u7a0b\uff1a<\/strong> \u7ed3\u5408TikTok Pixel\u4e0eCRM\u7cfb\u7edf\uff0c\u8ffd\u8e2a\u201c\u72b9\u8c6b\u201d\u9636\u6bb5\uff08drop-off\uff09\uff0c\u5e76\u636e\u6b64\u5b9a\u5236\u5408\u9002\u7684\u5185\u5bb9\u521b\u610f\u3002.<\/li>\n<li><strong>A\/B\u6d4b\u8bd5\u6280\u672f\uff1a<\/strong> \u540c\u65f6\u8fd0\u884c\u4e0d\u540c\u7248\u672c\u7684\u521b\u610f\u3001CTA\u548c\u843d\u5730\u9875\uff0c\u4ee5\u786e\u5b9a\u5bf9\u671f\u671b\u884c\u4e3a\u5b8c\u6210\u7387\u5f71\u54cd\u6700\u5927\u7684\u53d8\u91cf\u3002.<\/li>\n<li><strong>\u7d27\u8ddf\u673a\u5668\u5b66\u4e60\u8d8b\u52bf\uff1a<\/strong> \u5229\u7528TikTok\u7684\u9884\u7b97\u4f18\u5316\u7b97\u6cd5\uff08CBO\uff09\uff0c\u4f18\u5148\u5c06\u9884\u7b97\u5206\u914d\u7ed9\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u5e7f\u544a\u7ec4\u3002.<\/li>\n<\/ul><table class=\"wp-list-table widefat striped\" style=\"width:100%;margin-bottom: 16px;\">\n<thead>\n<tr>\n<th>\u8f6c\u5316\u6307\u6807<\/th>\n<th>\u542b\u4e49<\/th>\n<th>\u4f18\u5316\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CPA\uff08\u6bcf\u6b21\u884c\u52a8\u6210\u672c\uff09<\/td>\n<td>\u83b7\u5f97\u4e00\u6b21\u8f6c\u5316\u7684\u8d39\u7528<\/td>\n<td>\u4f18\u5316\u76ee\u6807\u53d7\u4f17\uff1bA\/B\u6d4b\u8bd5CTA<\/td>\n<\/tr>\n<tr>\n<td>ROAS<\/td>\n<td>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387<\/td>\n<td>\u9009\u62e9\u9ad8\u6548\u6295\u653e\u5e7f\u544a\u7684\u65f6\u673a<\/td>\n<\/tr>\n<tr>\n<td>CVR\uff08\u8f6c\u5316\u7387\uff09<\/td>\n<td>\u89c2\u4f17\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u6bd4\u4f8b<\/td>\n<td>\u4f18\u5316\u89c6\u9891\u5185\u5bb9\uff1b\u589e\u52a0\u793e\u4ea4\u8bc1\u660e<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6765\u81ea\u6cb3\u5185\u4e00\u5bb6\u5316\u5986\u54c1\u884c\u4e1a\u5ba2\u6237\u7684\u5178\u578b\u6848\u4f8b\u7814\u7a76\uff1a <strong>\u7ecf\u8fc7\u8fde\u7eed\u4e24\u5468\u5206\u6790\uff0c\u5254\u9664\u4f4e\u6548\u521b\u610f\u5e76\u5c06\u9884\u7b97\u8f6c\u79fb\u5230\u9ad8\u8f6c\u5316\u5e7f\u544a\u7ec4\uff0c\u8f6c\u5316\u7387\u63d0\u5347\u4e862\u500d\uff0cCPA\u4e0b\u964d\u4e8630%\u3002.<\/strong> DPS.MEDIA\u59cb\u7ec8\u5f3a\u8c03\uff1a <i><a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u4e00\u4e2a\u597d\u7684\u5e7f\u544a\u6d3b\u52a8\u4e0d\u4ec5\u4ec5\u662f\u4e0a\u7ebf\u2014\u2014\u800c\u662f\u8981\u4e0e\u5b9e\u65f6\u6570\u636e\u201c\u9a6c\u62c9\u677e\u5f0f\u201d\u8fd0\u884c<\/a>.<\/i><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/00x788.jpg\" alt=\"\u9884\u7b97\u7b56\u7565\u4e0e\u81ea\u52a8\u5206\u914d\u52a9\u529b\u6269\u5927\u8f6c\u5316\u89c4\u6a21\" title=\"\"><\/p><h2 id=\"chien-luoc-ngan-sach-va-phan-phoi-tu-dong-giup-mo-rong-quy-mo-chuyen-doi\">\u9884\u7b97\u7b56\u7565\u4e0e\u81ea\u52a8\u5206\u53d1\u52a9\u529b\u8f6c\u5316\u89c4\u6a21\u6269\u5c55<\/h2><h3>\u667a\u80fd\u9884\u7b97\u4e0e\u81ea\u52a8\u5206\u53d1\u5728\u5b9e\u9645\u4e2d\u7684\u5e94\u7528<\/h3><p><strong>DPS.MEDIA<\/strong> \u53d1\u73b0\u8d8a\u5357\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5e38\u5e38\u5728\u624b\u52a8\u63a7\u5236\u9884\u7b97\u548c\u901a\u8fc7TikTok\u7cfb\u7edf\u81ea\u52a8\u5316\u4e4b\u95f4\u72b9\u8c6b\u3002\u6839\u636e\u201c\u8425\u9500\u81ea\u52a8\u5316\u6700\u4f73\u5b9e\u8df5\u201d\uff08David Chaffey,2022\uff09\u7684\u7814\u7a76\uff0c\u5b9e\u65bd <strong>\u603b\u9884\u7b97\uff08\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u4f18\u5316 \u2013 CBO\uff09<\/strong> \u5df2\u7ecf\u63d0\u5347 <em>\u8f6c\u5316\u6548\u7387\u81f3\u5c11\u63d0\u5347\u4e8617%<\/em> \u76f8\u6bd4\u5355\u72ec\u5206\u914d\u5230\u6bcf\u4e2a\u5c0f\u5e7f\u544a\u7ec4\u3002.<\/p><p>\u901a\u8fc7\u8ba9TikTok\u7cfb\u7edf\u81ea\u52a8\u4f18\u5316\u5206\u53d1\uff0c\u8d44\u6e90\u80fd\u66f4\u96c6\u4e2d\u4e8e\u5df2\u53cd\u9988\u826f\u597d\u7684\u5ba2\u6237\u7fa4\u3002\u540c\u65f6\uff0c\u9884\u7b97\u53ef\u6839\u636e\u5b9e\u9645\u6570\u636e\u7075\u6d3b\u8c03\u6574\uff0c\u51cf\u5c11\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u5e38\u89c1\u7684\u6d6a\u8d39\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5f62\u5f0f<\/th>\n<th>\u4f18\u70b9<\/th>\n<th>DPS.MEDIA\u5efa\u8bae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u81ea\u52a8\u5206\u914d<\/td>\n<td>\u8282\u7701\u65f6\u95f4\uff0c\u6613\u4e8e\u6269\u5c55\u89c4\u6a21\uff0c\u673a\u5668\u5b66\u4e60\u7cfb\u7edf\u6301\u7eed\u66f4\u65b0<\/td>\n<td>\u9002\u5408\u589e\u957f\u9636\u6bb5\uff0c\u9884\u7b97&gt;1000\u4e07\u8d8a\u5357\u76fe\/\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u624b\u52a8\u5206\u914d<\/td>\n<td>\u7075\u6d3b\u63a7\u5236\uff0c\u9002\u5408\u5c0f\u578b\u521b\u610f\u6d4b\u8bd5<\/td>\n<td>\u5efa\u8bae\u7528\u4e8e\u521d\u671f\u8bd5\u9a8c\u9636\u6bb5<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u5206\u6790\uff1a\u5229\u7528TikTok\u81ea\u52a8\u9884\u7b97\u5b9e\u73b0\u8f6c\u5316\u7a81\u7834<\/h3><ul>\n<li><strong>\u80cc\u666f\uff1a<\/strong> \u4e00\u5bb6\u4e2d\u5c0f\u578b\u5316\u5986\u54c1\u54c1\u724c\u4e0eDPS.MEDIA\u5408\u4f5c\uff0c\u6218\u7565\u8f6c\u578b\uff1a\u4ece\u624b\u52a8\u8c03\u6574\u8f6c\u5411\u9884\u7b97\u81ea\u52a8\u5316\u3002.<\/li>\n<li><strong>\u7ed3\u679c\uff1a<\/strong> \u5141\u8bb8TikTok Ads\u81ea\u52a8\u5206\u914d\u9884\u7b97\u540e\uff0c\u8f6c\u5316\u7387\u572830\u5929\u5185\u63d0\u5347\u4e86211%\uff0c\u5e7f\u544a\u6709\u6548\u4f1a\u8bdd\u7ffb\u500d\u3002\u7279\u522b\u662f\u6bcf\u6b21\u8f6c\u5316\u6210\u672c <em>\uff08\u6bcf\u6b21\u8f6c\u5316\u6210\u672c\uff09<\/em> \u964d\u4f4e\u4e8630%\u3002.<\/li>\n<li><strong>\u5206\u6790\uff1a<\/strong> \u57fa\u4e8e\u884c\u4e3a\u6570\u636e\u6784\u5efa\u5e7f\u544a\u6d41\u7a0b\u2014\u2014\u8ba9\u7cfb\u7edf\u201c\u5b66\u4e60\u201d\uff0c <a href=\"https:\/\/dps.media\/zh\/\" rel=\"nofollow\">\u4ece\u800c\u81ea\u52a8\u5c06\u9884\u7b97\u5206\u914d\u5230\u8868\u73b0\u6700\u597d\u7684\u8f6c\u5316\u7ec4\uff0c\u65e0\u9700\u6bcf\u5929\u82b1\u8d39\u6570\u5c0f\u65f6\u624b\u52a8\u8c03\u6574<\/a>.<\/li>\n<\/ul><p><strong>DPS.MEDIA \u89c2\u70b9\uff1a<\/strong> \u4e2d\u5c0f\u4f01\u4e1a\u5e94\u5c06\u81ea\u52a8\u5206\u914d\u7684\u5e94\u7528\u89c6\u4e3a\u5bf9\u53ef\u6301\u7eed\u589e\u957f\u7684\u6295\u8d44\u3002\u5f53\u6b63\u786e\u5e94\u7528\u65f6\uff0c\u9884\u7b97\u4e0d\u4ec5\u662f\u4e00\u4e2a\u56fa\u5b9a\u6570\u5b57\uff0c\u66f4\u662f\u91ca\u653eTikTok\u5e73\u53f0\u5353\u8d8a\u8f6c\u5316\u6f5c\u529b\u7684\u5de5\u5177\u3002.<\/p><h2 id=\"outro\">\u6211\u7684\u524d\u884c\u4e4b\u8def<\/h2><p>T\u1ea1o m\u1ed9t \u2062chi\u1ebfn d\u1ecbch chuy\u1ec3n \u200d\u0111\u1ed5i hi\u1ec7u qu\u1ea3 \u2063tr\u00ean\u2062 TikTok Ads kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o \u201ccho \u200dc\u00f3\u201d, m\u00e0 l\u00e0 c\u1ea3\u2064 m\u1ed9t qu\u00e1 \u2062tr\u00ecnh hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng n\u1ed9i dung \u2064ph\u00f9 h\u1ee3p v\u00e0 \u200bt\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c\u2063 d\u1ef1a tr\u00ean d\u1eef\u2064 li\u1ec7u th\u1ef1c t\u1ebf. DPS.MEDIA \u200ctin r\u1eb1ng m\u1ed7i doanh nghi\u1ec7p \u2063SMEs t\u1ea1i Vi\u1ec7t\u200c Nam, n\u1ebfu ki\u00ean tr\u00ec th\u1ef1c h\u00e0nh nh\u1eefng nguy\u00ean t\u1eafc \u0111\u00e3\u200c chia s\u1ebb, \u200ds\u1ebd d\u1ea7n l\u00e0m ch\u1ee7\u2062 \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 bi\u1ebfn TikTok \u2064th\u00e0nh ngu\u1ed3n t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 \u0111\u00e1ng k\u1ec3.<\/p><p>\u6211\u4eec\u9f13\u52b1\u4f60\u4ece\u4eca\u5929\u5c31\u5f00\u59cb\uff1a\u91c7\u7528\u660e\u786e\u76ee\u6807\u8bbe\u5b9a\u65b9\u6cd5\uff0c\u521b\u4f5c\u6709\u5438\u5f15\u529b\u7684\u539f\u521b\u5185\u5bb9\uff0c\u5e76\u6301\u7eed\u8861\u91cf\u3001\u4f18\u5316\u4f60\u7684\u6d3b\u52a8\u3002\u5982\u679c\u60f3\u8fdb\u4e00\u6b65\u6269\u5c55\uff0c\u53ef\u4ee5\u4e86\u89e3\u518d\u8425\u9500\u3001\u5e7f\u544aA\/B\u6d4b\u8bd5\u6216\u843d\u5730\u9875\u4f18\u5316\u7b49\u7b56\u7565\u2014\u2014\u8fd9\u4e9b\u4e3b\u9898DPS.MEDIA\u5c06\u5728\u540e\u7eed\u6587\u7ae0\u4e2d\u7ee7\u7eed\u6df1\u5165\u3002\u5728\u5f81\u670dTikTok Ads\u7684\u65c5\u7a0b\u4e2d\uff0c\u6bcf\u4e00\u6b21\u8bd5\u9a8c\u4e0e\u6539\u8fdb\u90fd\u5f25\u8db3\u73cd\u8d35\u3002\u6211\u4eec\u975e\u5e38\u671f\u5f85\u6536\u5230\u4f60\u7684\u5206\u4eab\u3001\u7591\u95ee\u6216\u5b9e\u9645\u7ecf\u9a8c\u2014\u2014\u8bf7\u7559\u8a00\u6216\u52a0\u5165DPS.MEDIA\u793e\u533a\u7684\u8ba8\u8bba\u5427\uff01 <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">\u76f8\u5173\u6587\u7ae0<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e8%b4%ad%e4%b9%b0%e6%9c%80%e4%be%bf%e5%ae%9c%e7%9a%84facebook%e9%a1%b5%e9%9d%a2%ef%bc%8c%e6%8a%93%e4%bd%8f%e6%9c%ba%e4%bc%9a\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u6700\u4fbf\u5b9c\u7684Facebook\u9875\u9762\u4e70\u5356\u2014\u2014\u6293\u4f4f\u673a\u4f1a<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/zh\/%e5%93%aa%e7%a7%8d%e5%ad%97%e4%bd%93%e6%9c%80%e9%80%82%e5%90%88%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6\/\" class=\"lwrp-list-link\"><span 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