{"id":22432,"date":"2025-04-27T23:22:27","date_gmt":"2025-04-27T16:22:27","guid":{"rendered":"https:\/\/dps.media\/5-loi-ich-khi-smes-hop-tac-cung-dps-media\/"},"modified":"2025-04-27T23:22:30","modified_gmt":"2025-04-27T16:22:30","slug":"%e4%b8%8edps%e5%aa%92%e4%bd%93%e5%90%88%e4%bd%9c%e7%9a%845%e4%b8%aa%e5%a5%bd%e5%a4%84","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e4%b8%8edps%e5%aa%92%e4%bd%93%e5%90%88%e4%bd%9c%e7%9a%845%e4%b8%aa%e5%a5%bd%e5%a4%84\/","title":{"rendered":"\u4e2d\u5c0f\u4f01\u4e1a\u4e0eDPS.MEDIA\u5408\u4f5c\u76845\u5927\u597d\u5904"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u4f60\u77e5\u9053\u5417\uff0c <strong>\u8d8a\u5357\u670992%\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u73af\u5883\u4e2d\u96be\u4ee5\u5bfb\u627e\u65b0\u5ba2\u6237\uff1f<\/strong> \u8fd9\u5c31\u662f\u8d8a\u6765\u8d8a\u591a\u4f01\u4e1a\u9009\u62e9\u4e0e <em>DPS.MEDIA<\/em> \u5408\u4f5c\u4ee5\u63d0\u5347\u7ecf\u8425\u6548\u7387\u7684\u539f\u56e0\u3002. <strong>\u6211\u4eec\u901a\u8fc7\u4e2a\u6027\u5316\u6570\u5b57\u8425\u9500\u7b56\u7565\uff0c\u4f18\u5316\u6210\u672c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u66f4\u5feb\u53d1\u5c55\u3002.<\/strong><\/p><p><strong>1. \u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237<\/strong><br>\n\u00a0<br>\n\u6bcf\u4e00\u5206\u94b1\u9884\u7b97\u90fd\u80fd\u88ab\u4f18\u5316\uff0c\u56e0\u4e3a <em>DPS.MEDIA<\/em> \u901a\u8fc7\u4e13\u4e1a\u5de5\u5177\u548c\u6df1\u5ea6\u6570\u636e\u89c4\u5212\u5e76\u63a7\u5236\u6f5c\u5728\u5ba2\u6237\u7fa4\uff0c\u786e\u4fdd\u4f60\u4e0d\u4f1a\u9519\u5931\u9500\u552e\u673a\u4f1a\u3002.<\/p><p><strong>2. \u6548\u679c\u900f\u660e\uff0c\u6210\u672c\u6700\u4f18<\/strong><br>\n<em>\u6211\u4eec\u627f\u8bfa\u8861\u91cf\u6bcf\u4e2a\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u6e05\u6670\u62a5\u544a\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4e25\u63a7\u9884\u7b97\u540c\u65f6\u5b9e\u73b0\u589e\u957f\u76ee\u6807\u3002.<\/em><\/p><p><strong>3. \u0110\u1ed9i ng\u0169 chuy\u00ean gia \u0111\u1ed3ng h\u00e0nh & t\u01b0 v\u1ea5n s\u00e1t sao<\/strong><br>\n{\"translations\":[{\"\u2064\"}]}<br>\n\u4e2d\u5c0f\u4f01\u4e1a\u5728\u6570\u5b57\u4e16\u754c\u4e0d\u518d\u5b64\u5355\u3002. <em>DPS.MEDIA<\/em> \u62e5\u6709\u66fe\u4e3a200\u591a\u5bb6\u4f01\u4e1a\u5b9e\u65bd\u9879\u76ee\u7684\u8d44\u6df1\u56e2\u961f\uff0c\u968f\u65f6\u51c6\u5907\u89e3\u51b3\u5404\u79cd\u7a81\u53d1\u95ee\u9898\u3002.<\/p><p><strong>4. \u6280\u672f\u66f4\u65b0\uff0c\u65b9\u6848\u7075\u6d3b<\/strong><br>\n\u6570\u5b57\u4e16\u754c\u4e0d\u65ad\u53d8\u5316\uff0c\u4f46\u4f60\u65e0\u9700\u62c5\u5fc3\u3002. <em>DPS.MEDIA<\/em> \u6301\u7eed\u66f4\u65b0\u8d8b\u52bf\u5e76\u5e94\u7528\u6700\u65b0\u6280\u672f\uff0c\u786e\u4fdd\u65b9\u6848\u59cb\u7ec8\u8d34\u5408\u4f01\u4e1a\u5b9e\u9645\u3002.<\/p><p><strong>5. \u589e\u5f3a\u54c1\u724c\u5b9e\u529b\uff0c\u62d3\u5c55\u5e02\u573a\u4efd\u989d<\/strong><br>\n\u200c<br>\n\u4e0e\u6211\u4eec\u5408\u4f5c\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u9500\u552e\u5c42\u9762\uff0c\u8fd8\u80fd <strong>\u6253\u9020\u53ef\u6301\u7eed\u54c1\u724c\uff0c\u5728\u5ba2\u6237\u5fc3\u4e2d\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u5e76\u5728\u5e02\u573a\u4e0a\u5360\u636e\u7a33\u56fa\u5730\u4f4d\u3002<\/strong>.<strong>\u6570\u5b57\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u9700\u8981\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u6765\u521b\u9020\u7a81\u7834\u6027\u4f18\u52bf\u3002\u51ed\u501f\u4e0e\u6570\u767e\u5bb6\u4f01\u4e1a\u7684\u5b9e\u6218\u7ecf\u9a8c\uff0c, <em><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/zh\/\" title=\"DPS.MEDIA \u80a1\u4efd\u516c\u53f8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"42\">DPS.MEDIA<\/a><\/em> \u627f\u8bfa\u6210\u4e3a\u60a8\u957f\u671f\u589e\u957f\u6700\u6709\u6548\u7684\u9009\u62e9\u3002.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/ep-sme.jpg\" alt=\"\u901a\u8fc7\u4e2a\u6027\u5316\u6570\u5b57\u8425\u9500\u7b56\u7565\u5b9e\u73b0\u6f5c\u5728\u5ba2\u6237\u589e\u957f\" title=\"\"><\/p><h2 id=\"tang-truong-khach-hang-tiem-nang-nho-chien-luoc-digital-marketing-ca-nhan-hoa\">\u901a\u8fc7\u4e2a\u6027\u5316\u6570\u5b57\u8425\u9500\u7b56\u7565\u5b9e\u73b0\u6f5c\u5728\u5ba2\u6237\u589e\u957f<\/h2><h3>\u901a\u8fc7\u5728\u6570\u5b57\u8425\u9500\u4e2d\u5e94\u7528\u4e2a\u6027\u5316\uff0c\u6f5c\u5728\u5ba2\u6237\u6fc0\u589e<\/h3><p><strong>\u5728 DPS.MEDIA<\/strong>, \u6211\u4eec\u53d1\u73b0\u8d8a\u5357\u4e2d\u5c0f\u4f01\u4e1a\u901a\u5e38\u5728\u8bc6\u522b\u3001\u7559\u4f4f\u4ee5\u53ca\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\u65b9\u9762\u9047\u5230\u56f0\u96be\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6839\u636eHubSpot\uff082023\uff09\u7684\u7814\u7a76\uff0c, <a href=\"https:\/\/dps.media\/zh\/%e7%b1%bb%e5%88%ab\/%e6%8a%96%e9%9f%b3%e8%90%a5%e9%94%80\/\" rel=\"nofollow\">\u5f53\u4f20\u64ad\u5185\u5bb9\u6839\u636e\u7528\u6237\u884c\u4e3a\u8fdb\u884c\u4e2a\u6027\u5316\u65f6\uff0c\u4ece\u5173\u6ce8\u5230\u8d2d\u4e70\u7684\u8f6c\u5316\u7387\u53ef\u63d0\u5347\u81f320%\u3002<\/a>. DPS.MEDIA\u56e2\u961f\u4e0d\u4ec5\u5e94\u7528\u6700\u65b0\u7684\u6570\u636e\u5206\u6790\u6280\u672f\uff0c\u8fd8\u6df1\u5165\u6316\u6398\u672c\u5730\u72ec\u7279\u6d1e\u5bdf\uff0c\u65e8\u5728\u4e3a\u5ba2\u6237\u8bbe\u8ba1\u771f\u6b63\u4e2a\u6027\u5316\u7684\u5168\u6e20\u9053\u4f53\u9a8c\u65c5\u7a0b\u3002.  <\/p><ul style=\"margin-left:20px;\">\n<li><strong>\u52a8\u6001\u5ba2\u6237\u7ec6\u5206<\/strong>: \u4f7f\u7528AI\u81ea\u52a8\u66f4\u65b0\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\uff0c\u57fa\u4e8e\u5174\u8da3\u2014\u2014\u5e7f\u544a\u6210\u672c\u8282\u7701\u8d85\u8fc740%\u3002.<\/li>\n<li><strong>\u4f18\u5316\u89e6\u70b9\uff08touchpoint\uff09<\/strong>: \u96c6\u6210AI\u4e2a\u6027\u5316\u90ae\u4ef6\u3001\u77ed\u4fe1\u3001\u7f51\u7ad9\u81ea\u52a8\u5185\u5bb9\u63a8\u9001\u3002.<\/li>\n<li><strong>\u57fa\u4e8e\u884c\u4e3a\u7684\u8f6c\u5316<\/strong>: \u4f18\u5148\u5904\u7406\u9ad8\u610f\u5411\u7ebf\u7d22\uff0c\u6309\u5404\u7ec4\u8f6c\u5316KPI\u667a\u80fd\u5206\u914d\u9884\u7b97\u3002.<\/li>\n<\/ul><h3>\u63d2\u56fe\uff1a\u5bb6\u5177\u884c\u4e1a\u4e2d\u5c0f\u4f01\u4e1a\u6848\u4f8b\u7814\u7a76\uff0c\u4e24\u4e2a\u6708\u5185\u6f5c\u5728\u5ba2\u6237\u589e\u957f3\u500d<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"margin-bottom: 20px;\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u4e2a\u6027\u5316\u524d<\/th>\n<th>\u4e0eDPS.MEDIA\u5408\u4f5c\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6bcf\u6708\u54a8\u8be2\u8054\u7cfb\u6b21\u6570<\/td>\n<td>65<\/td>\n<td><strong>210<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u8ba2\u5355\u8f6c\u5316\u7387<\/td>\n<td>2,1%<\/td>\n<td><strong>5,5%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u6bcf\u6761\u7ebf\u7d22\u6210\u672c<\/td>\n<td>125,000\u8d8a\u5357\u76fe<\/td>\n<td><strong>54,000\u8d8a\u5357\u76fe<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u901a\u8fc7Facebook\u518d\u8425\u9500\u7b56\u7565\u3001\u7f51\u7ad9\u5185\u5bb9\u4e2a\u6027\u5316\u548c\u5ba2\u6237\u6570\u636e\u540c\u6b65\u7684\u534f\u540c\uff0c\u4f01\u4e1a\u5b9e\u73b0\u4e86\u6f5c\u5728\u5ba2\u6237\u7684\u589e\u957f\uff1a <strong>\u4ec5\u75282\u4e2a\u6708\uff0c\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u589e\u957f3\u500d\uff0c\u540c\u65f6\u6bcf\u6761\u6f5c\u5728\u5ba2\u6237\u6210\u672c\u964d\u4f4e\u8fd1\u4e00\u534a\u3002<\/strong>. \u8fd9\u4e00\u5b9e\u9645\u7ecf\u9a8c\u8bc1\u5b9e\uff1a\u201c\u4e2a\u6027\u5316\u5df2\u662f\u5fc5\u7136\u8d8b\u52bf\uff0c\u800c\u4e0d\u518d\u53ea\u662f\u9644\u52a0\u56e0\u7d20\u201d\u2014\u2014\u5f15\u81eaDPS.MEDIA\u9996\u5e2d\u6267\u884c\u5b98\u9ece\u9e3f\u5c71\u5728\u300aBrandVietnam\u300b\u6742\u5fd7\uff082024\u5e74\uff09\u7684\u8bc4\u8bba\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-sme-2.jpg\" alt=\"\u901a\u8fc7\u9884\u7b97\u4f18\u5316\u65b9\u6848\u8282\u7701\u5e7f\u544a\u6210\u672c\" title=\"\"><\/p><h2 id=\"tiet-kiem-chi-phi-quang-cao-bang-giai-phap-toi-uu-hoa-ngan-sach\">\u901a\u8fc7\u4f18\u5316\u9884\u7b97\u65b9\u6848\u8282\u7701\u5e7f\u544a\u6210\u672c<\/h2><h3 style=\"margin-top:1em;\">\u4e3a\u5c0f\u578b\u4f01\u4e1a\u6700\u5927\u5316\u5e7f\u544a\u9884\u7b97\u6548\u76ca<\/h3><p>\u5bf9\u4e8e\u4e2d\u5c0f\u4f01\u4e1a\u6765\u8bf4\uff0c\u6709\u6548\u7684\u6570\u5b57\u8425\u9500\u7b56\u7565\u4e0d\u4ec5\u5728\u4e8e\u7cbe\u51c6\u89e6\u8fbe\u5ba2\u6237\uff0c\u8fd8\u8981 <strong>\u4f18\u5316\u6bcf\u4e00\u5206\u94b1\u7684\u9884\u7b97\u3002<\/strong>. \u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff082022\u5e74\uff09\u7684\u7814\u7a76\uff0c\u4e3b\u52a8\u667a\u80fd\u5206\u914d\u5e7f\u544a\u9884\u7b97\u53ef\u4e3a\u5c0f\u4f01\u4e1a\u8282\u7701\u9ad8\u8fbe45%\u7684\u4e0d\u5fc5\u8981\u5f00\u652f\u3002DPS.MEDIA\u90e8\u7f72\u6807\u51c6\u5316\u6570\u636e\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u660e\u786e\u6d6a\u8d39\u70b9\u548c\u771f\u6b63\u5e26\u6765\u56de\u62a5\u7684\u6295\u8d44\u9886\u57df\u3002\u6b64\u5916\uff0c <strong>A\/B\u6d4b\u8bd5<\/strong> \u4ee5\u53ca\u81ea\u52a8\u5316\u9884\u7b97\u5206\u914d\u88ab\u5e94\u7528\uff0c\u786e\u4fdd\u9884\u7b97\u59cb\u7ec8\u7075\u6d3b\u54cd\u5e94\u5e02\u573a\u8d8b\u52bf\u2014\u2014\u7cbe\u786e\u5230\u6bcf\u5c0f\u65f6\u3001\u6bcf\u5929\u3002.<\/p><h3>So s\u00e1nh \u200bk\u1ebft qu\u1ea3 tr\u01b0\u1edbc & sau t\u1ed1i \u01b0u\u200d h\u00f3a ng\u00e2n s\u00e1ch<\/h3><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u5408\u4f5c\u524d<\/th>\n<th>\u4e0eDPS.MEDIA\u4f18\u5316\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u6bcf\u6f5c\u5728\u5ba2\u6237\u6210\u672c<\/strong><\/td>\n<td>450,000 \u8d8a\u5357\u76fe<\/td>\n<td>245,000\u8d8a\u5357\u76fe<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8f6c\u5316\u91cf<\/strong><\/td>\n<td>2,1%<\/td>\n<td>4,8%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u9884\u7b97\u6d6a\u8d39\u7387<\/strong><\/td>\n<td>38%<\/td>\n<td>13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u771f\u5b9e\u6848\u4f8b\uff1aJ.\u7eba\u7ec7\u516c\u53f8.<\/h3><p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh \u2063l\u00e0 kh\u00e1ch h\u00e0ng \u2062D\u1ec7t May J., t\u1eebng chi 60 tri\u1ec7u\/th\u00e1ng\u2064 tr\u00ean \u2064\u0111a \u2064k\u00eanh nh\u01b0ng l\u1ea1i kh\u00f4ng r\u00f5 th\u1ef1c ch\u1ea5t hi\u1ec7u qu\u1ea3 t\u1eebng \u2063k\u00eanh \u200dra sao. DPS.MEDIA x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb ng\u00e2n s\u00e1ch theo m\u00f4 h\u00ecnh \u200dTiered Budgeting, t\u1eadp trung \u200bv\u00e0o hi\u1ec7u qu\u1ea3 t\u1eebng nh\u00f3m kh\u00e1ch\u2063 h\u00e0ng m\u1ee5c ti\u00eau (theo t\u00e0i li\u1ec7u \u200cc\u1ee7a \u2064Philip Kotler, \u201cMarketing Management\u201d, 16th Edition),\u200c k\u1ebft \u200dqu\u1ea3: t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng \u2063ti\u1ec1m n\u0103ng \u200bt\u0103ng\u2062 g\u1ea5p \u0111\u00f4i, \u2064ng\u00e2n s\u00e1ch\u200b v\u1eabn gi\u1eef nguy\u00ean.\u2063  <\/p><ul style=\"margin-top:0.5em;\">\n<li><strong>\u4e0d\u4f9d\u8d56\u5927\u9884\u7b97<\/strong> \u2014\u2014\u4ece\u73b0\u6709\u8d44\u6e90\u4e2d\u5b9e\u73b0\u4f18\u5316\u3002.<\/li>\n<li><strong>\u5206\u6790\u5e76\u524a\u51cf\u4f4e\u6548\u652f\u51fa<\/strong> \u2014\u2014\u6bcf\u5468\u900f\u660e\u62a5\u544a\u3002.<\/li>\n<li><strong>\u8f7b\u677e\u9884\u6d4b\u6bcf\u6b21\u5e7f\u544a\u6295\u653e\u7684ROI<\/strong> \u2014\u2014\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u66f4\u597d\u5730\u628a\u63a7\u73b0\u91d1\u6d41\u3002.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/nh-sme.jpg\" alt=\"\u63d0\u5347\u54c1\u724c\u5728\u591a\u6570\u5b57\u5e73\u53f0\u7684\u8bc6\u522b\u6548\u7387\" title=\"\"><\/p><h2 id=\"nang-cao-hieu-qua-nhan-dien-thuong-hieu-tren-da-nen-tang-so\">\u63d0\u5347\u591a\u6570\u5b57\u5e73\u53f0\u54c1\u724c\u8bc6\u522b\u6548\u679c<\/h2><h3>\u0110\u1ed3ng b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb\u2062 social media\u2062 t\u1edbi website & qu\u1ea3ng c\u00e1o<\/h3><ul style=\"margin-left:20px;\">\n<li><b>\u54c1\u724c\u4e00\u81f4\u6027<\/b>: \u6839\u636e\u798f\u5e03\u65af\uff082023\u5e74\uff09\u7684\u7814\u7a76\uff0c87%\u7684\u5ba2\u6237\u8868\u793a\u4ed6\u4eec\u66f4\u5bb9\u6613\u8bb0\u4f4f\u5e76\u4fe1\u4efb\u5728\u5404\u6570\u5b57\u5e73\u53f0\u4e0a\u5c55\u73b0\u7edf\u4e00\u5f62\u8c61\u7684\u54c1\u724c\u3002DPS.MEDIA\u56e2\u961f\u534f\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u4eceFacebook\u3001Instagram\u5230Google\u5e7f\u544a\uff0c\u5efa\u7acb\u4e00\u81f4\u7684\u54c1\u724c\u5b9a\u4f4d\u4e0e\u4e2a\u6027\uff0c\u63d0\u5347\u54c1\u724c\u8bb0\u5fc6\u5ea6\u4e0e\u76ee\u6807\u5ba2\u6237\u7684\u597d\u611f\u5ea6\u3002.<\/li>\n<li><b>\u521b\u610f\u8bbe\u8ba1\uff0c\u4f18\u5316\u8f6c\u5316<\/b>: Ch\u00fang t\u00f4i\u200d \u1ee9ng d\u1ee5ng c\u00e1c nguy\u00ean \u200cl\u00fd thi\u1ebft k\u1ebf tr\u1ea3i\u200b nghi\u1ec7m ng\u01b0\u1eddi \u200dd\u00f9ng hi\u1ec7n \u0111\u1ea1i (d\u1ef1a\u200d tr\u00ean s\u00e1ch \u201cDon\u2019t Make Me\u200d Think\u201d \u2013 Steve \u2062Krug) \u0111\u1ec3 n\u00e2ng t\u1ea7m giao di\u1ec7n & c\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi SMEs\u2064 \u2013 n\u01a1i \u200cm\u1ed7i t\u01b0\u01a1ng \u200ct\u00e1c\u200c \u0111\u1ec1u\u2062 g\u00f3p ph\u1ea7n\u200b \u0111\u1ecbnh h\u00ecnh \u1ea5n t\u01b0\u1ee3ng \u200b\u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<\/ul><p><\/p><h3>\u591a\u6e20\u9053\u6570\u636e\u6d1e\u5bdf\u5206\u6790\uff0c\u7d27\u8d34\u4e1a\u52a1\u76ee\u6807\u4f18\u5316\u6d3b\u52a8<\/h3><ul style=\"margin-left:20px;\">\n<li><b>AI & Big Data Analytics<\/b>: \u6211\u4eec\u6574\u5408\u4e86\u4ece\u793e\u4ea4\u3001\u7f51\u7ad9\u3001\u804a\u5929\u673a\u5668\u4eba\u5230\u5404\u5e7f\u544a\u6e20\u9053\u7684\u5ba2\u6237\u884c\u4e3a\u6d4b\u91cf\u7cfb\u7edf\u3002\u8fd9\u6837\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u8fdb\u884c\u591a\u5e73\u53f0\u5e7f\u544a\u6295\u653e\uff0c\u8fd8\u80fd\u83b7\u5f97\u534f\u540c\u6d1e\u5bdf\u62a5\u544a\uff0c\u8bc6\u522b\u5f3a\u6709\u529b\u7684\u89e6\u70b9\u4fc3\u8fdb\u8f6c\u5316\u3002.<\/li>\n<li><b>\u771f\u5b9e\u6848\u4f8b\u8bd5\u70b9<\/b>: \u4f8b\u5982\uff0cClotheria Kids\u65f6\u5c1a\u9879\u76ee\u4e0eDPS.MEDIA\u5408\u4f5c\uff0c\u901a\u8fc7\u5206\u6790\u7b56\u7565\u548c\u6574\u5408\u793e\u4ea4+Google\u5c55\u793a\u5e7f\u544a+Zalo OA\u7684\u534f\u540c\uff0c6\u4e2a\u6708\u5185\u54c1\u724c\u8ba4\u77e5\u5ea6\u63d0\u5347\u4e8642%\uff0c\u6548\u679c\u6bd4\u5355\u4e00\u5e73\u53f0\u5206\u6563\u8fd0\u4f5c\u9ad8\u51fa201%\u3002.<\/li>\n<\/ul><p><\/p><p><!-- B\u1ea3ng l\u1ee3i \u00edch, tr\u00ecnh b\u00e0y theo phong c\u00e1ch WordPress --><\/p><table class=\"wp-list-table widefat fixed striped table-view-list\" style=\"width:100%;margin-top:12px;\">\n<thead>\n<tr>\n<th>\u4f18\u52bf<\/th>\n<th>\u793a\u4f8b\u8bf4\u660e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>\u5927\u5e45\u63d0\u5347\u54c1\u724c\u8986\u76d6\u7387<\/b><\/td>\n<td>\u4e3a\u65f6\u5c1a\u96f6\u552e\u5546\u591a\u5e73\u53f0\u63a8\u5e7f\uff0c\u89e6\u8fbe <b>+180%<\/b> \u76ee\u6807\u5ba2\u6237\uff0c\u76f8\u8f83\u4e8e\u4ec5\u5355\u72ec\u6295\u653e\u793e\u4ea4\u5a92\u4f53\u3002.<\/td>\n<\/tr>\n<tr>\n<td><b>\u4f18\u5316\u8de8\u6e20\u9053\u5e7f\u544a\u9884\u7b97<\/b><\/td>\n<td>\u6574\u5408\u6570\u636e\uff0c\u5728Facebook\u3001Google\u3001Zalo\u4e4b\u95f4\u7075\u6d3b\u5206\u914d\u9884\u7b97\u2014\u2014\u964d\u4f4e25%\u7684\u8f6c\u5316\u6210\u672c\u3002.<\/td>\n<\/tr>\n<tr>\n<td><b>\u900f\u660e\u5b9e\u65f6\u7684\u6d4b\u91cf\u62a5\u544a\uff0c\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c<\/b><\/td>\n<td>\u5b9e\u65f6\u4eea\u8868\u76d8\uff0c\u652f\u6301\u4e2d\u5c0f\u4f01\u4e1a\u5728\u7ebf\u68c0\u67e5\u6bcf\u4e2a\u6d3b\u52a8\u7684\u7ed3\u679c\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-la-gi.jpg680e.jpg\" alt=\"\u96c6\u6210\u65b0\u6280\u672f\u63d0\u5347\u4e2d\u5c0f\u4f01\u4e1a\u7684\u7075\u6d3b\u6027\" title=\"\"><\/p><h2 id=\"tich-hop-cong-nghe-moi-gia-tang-su-linh-hoat-cho-smes\">\u96c6\u6210\u65b0\u6280\u672f\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u5347\u7075\u6d3b\u6027<\/h2><h3>\u901a\u8fc7\u96c6\u6210\u73b0\u4ee3\u6570\u5b57\u6280\u672f\u63d0\u5347\u7075\u6d3b\u6027<\/h3><p><strong>DPS.MEDIA<\/strong> \u7406\u89e3\u4e2d\u5c0f\u4f01\u4e1a\u7684\u4f18\u52bf\u5728\u4e8e\u80fd\u5feb\u901f\u9002\u5e94\u5e02\u573a\u548c\u5ba2\u6237\u3002\u4fdd\u6301\u8fd9\u79cd\u4f18\u52bf\u7684\u5173\u952e\u5728\u4e8e\u4e3b\u52a8\u901a\u8fc7\u6574\u5408\u6570\u5b57\u8425\u9500\u6280\u672f\u6765\u9769\u65b0\u4e1a\u52a1\u6d41\u7a0b\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082022\u5e74\uff09\uff0c\u91c7\u7528\u81ea\u52a8\u5316\u5e73\u53f0\u7684\u5c0f\u4f01\u4e1a\u53ef\u51cf\u5c11\u591a\u8fbe40%\u7684\u624b\u5de5\u64cd\u4f5c\u65f6\u95f4\u3002\u8fd9\u4e0d\u4ec5\u8ba9\u4e2d\u5c0f\u4f01\u4e1a\u201c\u5598\u53e3\u6c14\u201d\uff0c\u8fd8\u80fd\u5c06\u8d44\u6e90\u6700\u5927\u5316\u6295\u5165\u5230\u521b\u65b0\u3001\u4ea7\u54c1\u548c\u670d\u52a1\u4e2d\u3002.<\/p><ul>\n<li><strong>\u6570\u636e\u7cfb\u7edf\u5316\uff1a<\/strong> \u96c6\u6210CRM\u6280\u672f\u5e2e\u52a9\u4f01\u4e1a\u968f\u65f6\u968f\u5730\u7ba1\u7406\u3001\u5206\u6790\u5ba2\u6237\u6570\u636e\u3002.<\/li>\n<li><strong>\u81ea\u52a8\u5316\u6d41\u7a0b\uff1a<\/strong> SMS\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u804a\u5929\u673a\u5668\u4eba\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u540c\u65f6\u8282\u7701\u5185\u90e8\u8d44\u6e90\u3002.<\/li>\n<li><strong>\u591a\u6e20\u9053\u534f\u540c\uff1a<\/strong> \u4ec5\u9700\u4e00\u4e2a\u76f4\u89c2\u7684\u4eea\u8868\u76d8\u5373\u53ef\u8fde\u63a5 Facebook \u5e7f\u544a\u3001Google Ads\u3001Zalo OA\uff0c\u51cf\u5c11\u504f\u5dee\uff0c\u52a0\u5feb\u90e8\u7f72\u3002.<\/li>\n<\/ul><h3>\u4e2d\u5c0f\u4f01\u4e1a\u6280\u672f\u96c6\u6210\u6d41\u7a0b\u8868<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u7c7b\u522b<\/th>\n<th>\u7a81\u51fa\u4f18\u52bf<\/th>\n<th>\u5b9e\u9645\u6848\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u667a\u80fdCRM<\/strong><\/td>\n<td>\u81ea\u52a8\u5b58\u50a8\uff0c\u5168\u5929\u501924\/7\u5ba2\u6237\u5173\u6000<\/td>\n<td>\u65f6\u5c1a\u5e97\u94fa\u5e94\u7528CRM\u540e\u91cd\u590d\u8ba2\u5355\u589e\u957f351%<\/td>\n<\/tr>\n<tr>\n<td><strong>\u591a\u5e73\u53f0\u5e7f\u544a<\/strong><\/td>\n<td>\u5feb\u901f\u589e\u52a0\u65b0\u5ba2\u6237\u89e6\u8fbe<\/td>\n<td>\u5976\u8336\u8fde\u9501\u5e97\u540c\u65f6\u6295\u653e Facebook \u548c Google Ads\uff0c\u5ba2\u6237\u91cf\u589e\u957f501%<\/td>\n<\/tr>\n<tr>\n<td><strong>T\u1ed1i \u01b0u d\u1eef li\u1ec7u & Automation<\/strong><\/td>\n<td>\u8282\u7701\u8fd0\u8425\u6210\u672c\uff0c\u51cf\u5c11\u4eba\u5de5\u9519\u8bef<\/td>\n<td>\u6559\u80b2\u521d\u521b\u4f01\u4e1a\u53d1\u9001\u5b66\u8d39\u901a\u77e5\u90ae\u4ef6\u65f6\u95f4\u51cf\u5c11601%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6839\u636eGartner\uff082023\uff09\u7814\u7a76\uff0c\u91c7\u7528\u591a\u6280\u672f\u96c6\u6210\u8425\u9500\u7684\u4e2d\u5c0f\u4f01\u4e1a\u8425\u6536\u589e\u957f\u7387\u6bd4\u4f20\u7edf\u4f01\u4e1a\u9ad83-5\u500d\u3002DPS.MEDIA\u901a\u8fc7\u4e3b\u52a8\u66f4\u65b0\u6700\u65b0\u89e3\u51b3\u65b9\u6848\uff0c\u786e\u4fdd\u4f01\u4e1a\u4e0d\u843d\u540e\u4e8e\u6570\u5b57\u5316\u5e02\u573a\u7684\u671f\u671b\uff0c\u4e0e\u5ba2\u6237\u540c\u884c\u3002.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/a-gi-1.jpg\" alt=\"\u5168\u65b9\u4f4d\u966a\u4f34\u54a8\u8be2\uff0c\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\u514b\u670d\u6570\u5b57\u5316\u8f6c\u578b\u6311\u6218\" title=\"\"><\/p><h2 id=\"dong-hanh-tu-van-toan-dien-giup-smes-vuot-qua-thach-thuc-chuyen-doi-so\">\u5168\u65b9\u4f4d\u54a8\u8be2\u966a\u4f34\uff0c\u52a9\u529b\u4e2d\u5c0f\u4f01\u4e1a\u7a81\u7834\u6570\u5b57\u5316\u8f6c\u578b\u6311\u6218<\/h2><h3>\u4e2d\u5c0f\u4f01\u4e1a\u8282\u7701\u6210\u672c\uff0c\u5feb\u901f\u63d0\u5347\u6548\u76ca<\/h3><p><strong>\u4e0e\u5176\u5206\u6563\u6295\u8d44\u4e8e\u672a\u7ecf\u9a8c\u8bc1\u7684\u591a\u79cd\u6570\u5b57\u89e3\u51b3\u65b9\u6848\uff0c\u4e0d\u5982\u4e0eDPS.MEDIA\u5408\u4f5c\uff0c\u83b7\u5f97\u9488\u5bf9\u6bcf\u4e2a\u53d1\u5c55\u9636\u6bb5\u91cf\u8eab\u5b9a\u5236\u7684\u54a8\u8be2\u670d\u52a1\u3002\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082023\uff09\u62a5\u544a\uff0c, <a href=\"https:\/\/dps.media\/zh\/kol%e9%a2%84%e8%ae%a2%e6%9c%8d%e5%8a%a1\/\" rel=\"nofollow\">c\u00e1c \u2063doanh\u200d nghi\u1ec7p\u2064 v\u1eeba v\u00e0 nh\u1ecf th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ec1u ti\u1ebfp c\u1eadn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 theo \u2063m\u00f4 h\u00ecnh c\u1ed9ng t\u00e1c \u2013 t\u1eadn\u2062 d\u1ee5ng kinh\u2062 nghi\u1ec7m \u200cth\u1ef1c \u200cchi\u1ebfn c\u1ee7a\u200c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i\u200c ro l\u00e3ng\u200b ph\u00ed ng\u00e2n s\u00e1ch<\/a>.<\/strong><\/p><ul style=\"margin-left:18px;\">\n<li><strong>\u4f18\u5316\u521d\u59cb\u6295\u8d44\u6210\u672c\uff1a<\/strong> \u65e0\u9700\u5e9e\u5927\u7684\u5185\u90e8\u56e2\u961f\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u53ea\u9700\u4e3a\u5b9e\u9645\u6548\u679c\u4e70\u5355\u3002.<\/li>\n<li><strong>\u5feb\u901f\u83b7\u53d6\u6700\u65b0\u5de5\u5177\uff1a<\/strong> DPS.MEDIA\u4e0d\u65ad\u4ece\u5927\u578b\u5e73\u53f0\u66f4\u65b0\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u65e0\u9700\u62c5\u5fc3\u843d\u540e\u3002.<\/li>\n<li><strong>\u627f\u8bfa\u660e\u786e\u3001\u900f\u660e\u7684KPI\uff1a<\/strong> \u6240\u6709\u6d3b\u52a8\u5747\u88ab\u8ddf\u8e2a\u5e76\u5b9a\u671f\u62a5\u544a\uff0c\u6240\u6709\u6307\u6807\u900f\u660e\u5316\u3002.<\/li>\n<\/ul><p><\/p><h3>\u901a\u8fc7\u6570\u636e\u4e0e\u6570\u5b57\u5316\u6d41\u7a0b\u6253\u9020\u7ade\u4e89\u4f18\u52bf<\/h3><p><strong>Nghi\u00ean c\u1ee9u c\u1ee7a McKinsey ch\u1ec9 ra r\u1eb1ng \u2064SMEs \u200d\u1ee9ng d\u1ee5ng automation & ph\u00e2n t\u00edch \u200cd\u1eef li\u1ec7u t\u0103ng 30% t\u1ed1c \u0111\u1ed9 ra quy\u1ebft \u200b\u0111\u1ecbnh. T\u1ea1i DPS.MEDIA, m\u1ecdi chi\u1ebfn\u2062 l\u01b0\u1ee3c \u0111\u01b0\u1ee3c x\u00e2y \u2064d\u1ef1ng d\u1ef1a tr\u00ean d\u1eef\u2063 li\u1ec7u th\u1ef1c t\u1ebf \u200b(Data-driven action) thay v\u00ec kinh \u2064nghi\u1ec7m c\u1ea3m t\u00ednh.<\/strong> V\u00ed d\u1ee5: M\u1ed9t doanh \u200dnghi\u1ec7p trong l\u0129nh v\u1ef1c F&B\u2062 t\u1ea1i \u2064TP.HCM \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng DPS.MEDIA\u2064 tri\u1ec3n khai dashboard tracking qu\u1ea3ng c\u00e1o \u200dv\u00e0\u200d b\u00e1n h\u00e0ng. K\u1ebft qu\u1ea3: gi\u1ea3m \u206338% chi ph\u00ed marketing, t\u0103ng g\u1ea5p \u0111\u00f4i t\u1ef7 \u200dl\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng\u200b ch\u1ec9 sau 4 th\u00e1ng.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u4f18\u52bf<\/th>\n<th>\u5b9e\u9645\u610f\u4e49<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5ba2\u6237\u884c\u4e3a\u5206\u6790<\/td>\n<td>\u4e86\u89e3\u4e70\u5bb6\uff0c\u63d0\u5347\u4e2a\u6027\u5316\u4f53\u9a8c<\/td>\n<\/tr>\n<tr>\n<td>\u8425\u9500\u6d41\u7a0b\u81ea\u52a8\u5316<\/td>\n<td>\u8282\u7701\u65f6\u95f4\uff0c\u51cf\u5c11\u9519\u8bef\uff0c\u52a0\u5feb\u589e\u957f\u901f\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u8d44\u6e90\u4f18\u5316<\/td>\n<td>\u5408\u7406\u5206\u914d\u6210\u672c\uff0c\u6d88\u9664\u6d6a\u8d39<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><\/p><h3>\u53ef\u6269\u5c55\u6027\u5f3a\uff0c\u5168\u7a0b\u966a\u4f34\u4f01\u4e1a\u6210\u957f\u4e4b\u8def<\/h3><p><strong>\u4e0d\u8981\u53ea\u628aDPS.MEDIA\u770b\u4f5c\u201c\u5e7f\u544a\u6295\u653e\u5355\u4f4d\u201d\u3002\u6211\u4eec\u662f\u60a8\u7684\u6218\u7565\u4f19\u4f34\uff0c\u4ece\u5e02\u573a\u8c03\u7814\u3001\u54c1\u724c\u5efa\u8bbe\u5230\u4f18\u5316\u6bcf\u4e00\u4e2a\u5ba2\u6237\u63a5\u89e6\u70b9\u3002.<\/strong> \u5728\u6bcf\u4e00\u4e2a\u6570\u5b57\u5316\u8f6c\u578b\u8282\u70b9\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u90fd\u80fd\u83b7\u5f97\u6765\u81eaPhilip Kotler\u7b49\u4f5c\u8005\u6216Forrester\u5b66\u672f\u8d44\u6e90\u7684\u6700\u65b0\u8425\u9500\u8d8b\u52bf\u66f4\u65b0\uff0c\u5e2e\u52a9\u4f01\u4e1a\u6301\u7eed\u9002\u5e94\u3002\u8fd9\u79cd\u7075\u6d3b\u966a\u4f34\u6b63\u662f\u81ea2017\u5e74\u4ee5\u6765DPS.MEDIA\u4e0e\u4e2d\u5c0f\u4f01\u4e1a\u5171\u540c\u6210\u957f\u3001\u6784\u5efa\u53ef\u6301\u7eed\u793e\u533a\u7684\u5173\u952e\u3002.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-la-gi.jpg80e5.jpg\" alt=\"\u6df1\u5ea6\u6570\u636e\u5206\u6790\uff0c\u652f\u6301\u5feb\u901f\u505a\u51fa\u5546\u4e1a\u51b3\u7b56\" title=\"\"><\/p><h2 id=\"phan-tich-du-lieu-chuyen-sau-ho-tro-ra-quyet-dinh-kinh-doanh-nhanh-chong\">\u6df1\u5ea6\u6570\u636e\u5206\u6790\u52a9\u529b\u5feb\u901f\u5546\u4e1a\u51b3\u7b56<\/h2><h3 style=\"margin-bottom:10px;\">\u5b9e\u65f6\u6570\u636e\u5206\u6790\u4e3a\u51b3\u7b56\u8282\u7701\u6570\u767e\u5c0f\u65f6<\/h3><p>\u501f\u52a9 <strong>\u6df1\u5ea6\u6570\u636e\u5206\u6790\u5de5\u5177<\/strong> \u7531DPS.MEDIA\u5b9e\u65bd\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u7acb\u5373\u8bc6\u522b\u5ba2\u6237\u884c\u4e3a\u8d8b\u52bf\u3001\u5404\u4f20\u64ad\u6e20\u9053\u6548\u679c\u53ca\u8d2d\u7269\u65c5\u7a0b\u4e2d\u7684\u74f6\u9888\u2014\u2014\u8fd9\u4e9b\u56e0\u7d20\u66fe\u88ab <strong>\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba<\/strong> \u8ba4\u4e3a\u662f\u5c0f\u4f01\u4e1a\u5b9e\u73b0\u7ade\u4e89\u7a81\u7834\u7684\u5173\u952e\uff082022\uff09\u3002\u4ea4\u4e92\u5f0f\u4eea\u8868\u76d8\u548c\u76f4\u89c2\u62a5\u544a\u5e2e\u52a9\u7ba1\u7406\u8005\u4e0d\u4ec5\u80fd\u8ddf\u8e2a\u6bcf\u9879\u6307\u6807\uff0c\u8fd8\u80fd\u8f7b\u677e\u5bf9\u6bd4\u3001\u5f53\u5929\u505a\u51fa\u51b3\u7b56\u2014\u2014\u5f7b\u5e95\u6d88\u9664\u5ef6\u8bef\u548c\u4e3b\u89c2\u5224\u65ad\u3002.\n<\/p><h3 style=\"margin-bottom:10px;\">\u901a\u8fc7\u53d1\u73b0\u6570\u636e\u4e2d\u7684\u9ec4\u91d1\u673a\u4f1a\u4f18\u5316\u6210\u672c<\/h3><ul style=\"margin-left:20px;\">\n<li><strong>DPS.MEDIA\u6570\u636e\u5206\u6790<\/strong> \u652f\u6301\u4e2d\u5c0f\u4f01\u4e1a\u4ee5\u6700\u4f18\u9884\u7b97\u6269\u5927\u6f5c\u5728\u5ba2\u6237\u7fa4\uff0c\u800c\u4e0d\u662f\u50cf\u4f20\u7edf\u65b9\u5f0f\u90a3\u6837\u201c\u5206\u6563\u201d\u6295\u653e\u5e7f\u544a\u3002.<\/li>\n<li>\u901a\u8fc7\u5e94\u7528 <strong>\u4eba\u5de5\u667a\u80fd<\/strong> \u7ed3\u5408\u591a\u5e73\u53f0\u884c\u4e3a\u5206\u6790\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u5982 <em>Case Study: Start-Up F&B HCMC<\/em> \u4ec5\u4e24\u4e2a\u6708\u5c31\u8282\u7701\u4e8632%\u7684\u8f6c\u5316\u6210\u672c\u3002.<\/li>\n<li>\u901a\u8fc7\u5206\u6790\uff0c\u9500\u552e\u989d\u5b9e\u73b0\u4e86\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u589e\u957f\uff0c\u56e0\u4e3a\u89e6\u8fbe\u6f0f\u6597\u9488\u5bf9\u6bcf\u4e2a\u5ba2\u6237\u7ec6\u5206\u7fa4\u4f53\u5b9e\u73b0\u4e86\u4e2a\u6027\u5316\u2014\u2014\u8fd9\u662f\u66fe\u88ab <strong>\u9ea6\u80af\u9521\uff082023\uff09<\/strong> \u8bc4\u4e3a\u4e1c\u76df\u4e2d\u5c0f\u4f01\u4e1a\u7684\u201c\u751f\u6b7b\u5173\u952e\u56e0\u7d20\u201d\u3002.<\/li>\n<\/ul><style>\n<p>.wp-block-table.is-style-stripes {\n  border-collapse: collapse;\n  \u200bmargin-top:15px;\n  \u200dmargin-bottom:15px;\n  \u200cwidth: 100%;\n \u200c font-size: 15px;\n}\n.wp-block-table.is-style-stripes th,\n.wp-block-table.is-style-stripes td\u200c {\n \u2064 border: 1px solid #ececec;\n  padding: 8px 12px;\n}\n.wp-block-table.is-style-stripes th {\n  background: #f7f7f7;\n  color: #212529;\n\u2062  font-weight: bold;\n  text-align: left;\n}\n.wp-block-table.is-style-stripes tr:nth-child(even) {\n \u2063 background: #fafafa;\n}\n<\/style><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u7ed3\u679c<\/th>\n<th>\u5f97\u76ca\u4e8eDPS.MEDIA\u7684\u6570\u636e\u5206\u6790<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7f29\u77ed\u51b3\u7b56\u65f6\u95f4<\/td>\n<td><strong>48%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u51cf\u5c11\u5e7f\u544a\u9884\u7b97\u6d6a\u8d39<\/td>\n<td><strong>33%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u521b\u5efa\u7cbe\u51c6\u76ee\u6807\u7684\u8425\u9500\u6d3b\u52a8<\/td>\n<td><strong>+52%\u589e\u957f<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><h2 id=\"outro\">\u6700\u540e\u7684\u5fc3\u58f0<\/h2><p>S\u1ef1 \u200ch\u1ee3p t\u00e1c gi\u1eefa\u2064 SMEs v\u00e0 \u2064DPS.MEDIA kh\u00f4ng \u200bch\u1ec9 mang \u200bl\u1ea1i nh\u1eefng l\u1ee3i \u2063\u00edch thi\u1ebft\u200b th\u1ef1c nh\u01b0 t\u1ed1i \u01b0u chi ph\u00ed, n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn\u2064 l\u01b0\u1ee3c, \u2062m\u00e0 c\u00f2n m\u1edf \u200bra c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p\u200c nh\u1ecf \u201cb\u1eadt \u2063l\u00ean\u201d m\u1ea1nh m\u1ebd trong th\u1ecb \u200dtr\u01b0\u1eddng \u2064c\u1ea1nh tranh. B\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng kinh nghi\u1ec7m \u2064th\u1ef1c chi\u1ebfn v\u00e0 c\u00e1c gi\u1ea3i \u200cph\u00e1p digital marketing to\u00e0n di\u1ec7n m\u00e0 DPS.MEDIA \u0111\u00e3 d\u00e0y c\u00f4ng ph\u00e1t tri\u1ec3n t\u1eeb\u200c n\u0103m 2017,SMEs ho\u00e0n \u2062to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 tin t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf v\u1eefng ch\u1eafc \u200bv\u00e0 t\u0103ng \u200ctr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p><p>\u6211\u4eec\u76f8\u4fe1\uff0c\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u4e0e\u6df1\u8c19\u672c\u5730\u5e02\u573a\u548c\u4e2d\u5c0f\u4f01\u4e1a\u7279\u6b8a\u9700\u6c42\u7684\u6218\u7565\u4f19\u4f34\u643a\u624b\uff0c\u5c06\u6210\u4e3a\u957f\u671f\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u3002\u5982\u679c\u60a8\u6b63\u8ba1\u5212\u6570\u5b57\u5316\u8f6c\u578b\u3001\u63d0\u5347\u7ade\u4e89\u529b\uff0c\u6216\u53ea\u662f\u60f3\u66f4\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\uff0c\u8bf7\u5c06\u4e0eDPS.MEDIA\u7684\u5408\u4f5c\u89c6\u4e3a\u5145\u6ee1\u524d\u666f\u7684\u7b2c\u4e00\u6b65\u3002.<\/p><p>\u6b64\u5916\uff0c\u82e5\u60f3\u66f4\u6df1\u5165\u4e86\u89e3\u5982\u4f55\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u6784\u5efa\u6570\u5b57\u8425\u9500\u751f\u6001\u7cfb\u7edf\uff0c\u60a8\u8fd8\u53ef\u4ee5\u63a2\u7d22\u5982\uff1a\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u3001\u667a\u80fd\u6316\u6398\u6570\u5b57\u6570\u636e\uff0c\u6216\u5236\u5b9a\u7a81\u7834\u6027\u5185\u5bb9\u8425\u9500\u8ba1\u5212\u7b49\u4e3b\u9898\u3002\u8fd9\u4e9b\u90fd\u662fDPS.MEDIA\u6bcf\u5929\u4e0e\u5408\u4f5c\u4f19\u4f34\u5171\u540c\u53d1\u5c55\u7684\u91cd\u70b9\u65b9\u5411\u3002.<\/p><p>\u6211\u4eec\u975e\u5e38\u671f\u5f85\u6536\u5230\u60a8\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u4e0eDPS.MEDIA\u5408\u4f5c\u6240\u5e26\u6765\u76ca\u5904\u7684\u60f3\u6cd5\u548c\u611f\u53d7\u3002\u6b22\u8fce\u7559\u8a00\u6216\u52a0\u5165\u4e0d\u65ad\u53d8\u9769\u7684\u6570\u5b57\u65f6\u4ee3\u4f01\u4e1a\u793e\u533a\u8ba8\u8bba\uff01 <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n            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